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THE PHD EFFECT INNOVATIVE FRAMEWORK DRIVEN BY MISSION THE POWER OF PARTNERSHIPS COURSES THAT NURTURE AND HOW ONE SCHOOL TOOK A NEW TO IMPROVE PROSPERITY P. 36 SUSTAIN INNOVATION P. 52 APPROACH TO ASSESSMENT P. 57 AACSB INTERNATIONAL MAY | JUNE 2015 ON THE RISE ADVANCING EDUCATION AND TRAINING LEADERS IN EMERGING MARKETS P. 22 15P-0166 - BUSECO - BizEd Magazine_Outlined.indd 1 27/03/2015 9:50 am in this issue MAY | JUNE 2015 VOLUME XIV, ISSUE 3 FOCUS ON EMERGING ECONOMIES: Breaking Barriers 22 Business schools work to advance man- agement in emerging economies. The Right Ideas 30 Africa can save itself if it creates its own brand of entrepreneurs, says Walter Baets of the University of Cape Town. The PhD Effect 36 International academic partnerships can lead to greater prosperity for whole regions, says Johan Roos of Jönköping International Business School. Rising to Excellence 44 Zagreb School of Economics and Man- agement in Croatia pursues excellence through accreditation. A Framework for Innovation 22 52 A simple grid helps schools sustain innovation in the curriculum. Driven by Mission 57 Shenandoah University relies on curric- 52 ulum-embedded assessments to align its program and its mission. Ready to Lead 60 Tom Robinson brings experience from academia and practice to his role as 60 AACSB International’s new CEO. RESEARCH & INSIGHTS IDEAS IN ACTION PEOPLE & PLACES 12 Spy Games Why corporations 64 Adding Value A new competition 70 Q&A with David Pottruck How to conduct market espionage even at Seattle Pacific tests students on lead corporations—and business though it brings no benefits. a topic that textbooks overlook. schools—through breakthrough change. 15 Purposeful Business Leaders 68 Customized—and Mobile INSEAD Executives know they need to creates custom exec ed programs Plus: AACSB elects new board chair build businesses with purpose— that busy managers can view on and officers, eight schools announce but realize they’re falling short. their smartphones. new deans, three launch analytics programs, and the Case Centre Plus: The role of CEOs, the impact Plus: Nebraska donors help design unveils the year’s best cases. of dynamic signage, and the effect a new facility, and AAC&U calls of familiarity on racial attitudes. for students’ “Signature Work.” 80 Word for Word MAY | JUNE 2015 BizEd 1 NEW! PUBLISHED BY AACSB INTERNATIONAL MISSION BizEd is the world’s leading source for authoritative information, ideas, and insights related to international management education. EDITORIAL Tricia Bisoux Co-Editor, [email protected] Sharon Shinn Co-Editor, [email protected] 2COMMUNIQUÉ Design, [email protected] BUSINESS Core Annette Gonzalez DeLisle Director, Business Development, [email protected] Debbie Wiethorn Senior Coordinator, Business Development, [email protected] Lora Parker Database Manager, [email protected] Curriculum Juliane Iannarelli Vice President, Knowledge Development, [email protected] Brandy Whited Communications Coordinator, [email protected] Delivered entirely online, Core Curriculum Readings cover key concepts and frameworks for business AACSB INTERNATIONAL students. Linda A. Livingstone Chair, Board of Directors William H. Glick Chair-Elect, Board of Directors Thomas R. Robinson President & Chief Executive Officer READINGS COME WITH: ¡ Interactive Illustrations BizEd (USPS 1884) is published six times a year by AACSB International— The Association to Advance Collegiate Schools of Business ¡ Video Clips 777 South Harbour Island Boulevard, Suite 750, Tampa, FL 33602 ¡ Teaching Notes Tel: +1-813-769-6500 Fax: +1-813-769-6559 www.aacsb.edu www.bizedmagazine.com ¡ Exhibit Slides ISSN number: 1537-338X Copyright information: Copyright 2015 AACSB International. All rights reserved. Materials used for READINGS AVAILABLE IN: educational and noncommercial purposes may be reproduced if permission has been obtained from AACSB and if the photocopied material includes a line containing the issue date and the copyright notice. ¡ Entrepreneurship For all other uses contact AACSB International for permission. For information about ordering reprints ¡ Marketing and ePrints of articles, or for permission to reproduce any editorial content, ¡ Operations Management contact Brandy Whited at [email protected] or +1-813-769-6518. Strategy ¡ Change of address: Notify publisher at least six weeks in advance, including mailing label from the most recent issue and new address. Advertising: Acceptance and/or publication of editorial or advertising does not constitute endorsement by BizEd or AACSB International. All advertising is subject to review by the AACSB International Communications Department. For information about advertising, email Annette Gonzalez DeLisle, director of business development, at [email protected] or call +1-813-769-6517. LEARN MORE hbsp.harvard.edu/list/ Subscription rates: The Continental U.S. yearly rate is US$35. The Canadian yearly rate is US$45. corecurriculum Outside the Continental U.S. and Canada, the yearly rate is US$55. Subscribe online at www.bizedmagazine.com. POSTMASTER: Send address changes/corrections to On Twitter @HarvardBizEdu BizEd, 777 South Harbour Island Blvd., Suite 750, Tampa, FL 33602. hbsp.harvard.edu 2 BizEd MAY | JUNE 2015 19138_HE_BizEd Ad_4.indd 1 3/9/15 9:49 AM JON FEINMAN It’s not about how much weight you can lift. It’s about how much hope. THE ENTREPRENEURS A TRUE BABSON STORY # YEARS “Unstoppable” 1 21IN A ROW “Ball of energy” BEST COLLEGE IN THE U.S. BEST FOR ENTREPRENEURSHIP – MONEY MAGAZINE – U.S.NEWS & WORLD REPORT You can’t change the world by standing on the sidelines. Just ask Jon Feinman, M’10 of InnerCity Weightlifting. He found something in common among city youth and did something uncommon to redefine their strength. ACTION.BABSON.EDU MAY | JUNE 2015 BizEd 3 RELEASED TO VENDOR Date: 2-17-2015 None Vendor: 21465-15_14-BAB-0581_Awareness_Campaign_FEINMAN_size_2.indd 1 2/19/15 11:29 AM Project # 14-BAB-0581 None Version # 1 Document Name 14-BAB-0581_Awareness_Campaign_FEINMAN_size_2.indd Last Modified 2-17-2015 12:28 PM Fonts and Linked Graphics Colors In-Use Project Description Awareness Campaign Print - Feinman Art Director AR User Printer Output Date PMN Caecilia 55 Roman, 45 Light, Cyan Scott Ferguson Jelly-Time 2-17-2015 12:28 PM Bleed 8.625” x 11” Mech Scale 1” = 1” Copy Writer SM 85 Heavy Magenta Trade Gothic Condensed No. 18, Yellow Mechd By: SF RTVd By: SF Trim 8.375” x 10.75” Print Scale 100% Proj Mgr PO Bold Condensed No. 20, Condensed No. 18 Black Oblique Live 7.625” x 10” Stock None Acct Svc AM Movie Letters Regular JON_F_v1.psd RGB 306 ppi Viewing 8.375” x 10.75” Mech DPI None Prod Mgr LB Babson_KO.eps CD/ACD COPYWRITER AD CONTENT Laurel.ai Finishing None Art Buyer None Colors Spec’d 4C Copy Edit SM ACCT SERVICE PROD COPY EDIT Special Instr. Size 2 8-18-2014 5:58 PM Studio SF BY SIGNING YOUR INITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ AND APPROVED Notes None THIS WORK. GRE PUBLISHED BY AACSB INTERNATIONAL ADVISORY COUNCIL Rajan Chandran Wilfred Mijnhardt Vice Dean and Professor Policy Director Marketing and Supply Chain Management (MSCM) Rotterdam School of Management Fox School of Business Erasmus University Nearly Temple University Maria Virginia Lasio Morello F. Frank Ghannadian Dean, ESPAE-Graduate School Dean, John H. Sykes College of Business of Management-ESPOL The University of Tampa 8 out of 10 Rutgers Supply Chain Santiago Iñiguez Management Ranked Ellen Glazerman Dean, IE Business School Executive Director MBA Programs Ernst & Young LLP Lydia J. Price #9 Undergraduate & Associate Dean, MBA Director and Professor * Leonard Jessup China Europe International Business School (CEIBS) Indicated No Preference #11 MBA program President University of Nevada, Las Vegas Stephen Stumpf Professor of Management GARTNER SUPPLY Sherif Kamel Villanova School of Business CHAIN LEADERS Professor of Management Information Systems Villanova University The American University in Cairo Hildy Teegen Mirta M. Martin USC Education Foundation Professor President of International Business Fort Hays State University Darla Moore School of Business Make sure applicants World-class research in: University of South Carolina • Green/Sustainable Supply know where your Chain GUIDELINES FOR AUTHORS BizEd welcomes article submissions of between 1,500 and 3,000 words from recognized authorities in their school stands. • Supply Chain Disruptions - fields on topics and trends important to management education. BecauseBizEd is not an academic publication, Their Financial and Human we prefer articles written in a descriptive, provocative, and journalistic style, rather than in a scholarly tone. Impact Submissions are reviewed by BizEd’s editors and Advisory Council; publication decisions will be made within six weeks of submission. Accepted articles will be edited to conform to BizEd’s format. To maximize your applicant pool, update • Fee-For-Service Contracts in your website and admissions communications the Pharmaceutical Industry For Your Turn op-eds, we accept submissions of approximately 1,300 words that explore a personal viewpoint on an issue that is important to management education. to convey “no preference.” Highly qualified For More Research Visit: A photo of the author is also required. GRE® test takers want to be certain their GRE scores are welcome at your school. business.rutgers.edu/cscm/research For departments such as Research & Insights, Ideas in Action, or People & Places, schools can submit information and images that highlight recent research, new books, news announcements, industry events, or specific aspects of their programs. Digital images must be saved at a high resolution (300 dpi or higher in JPEG or TIFF format) and at a size of 3” x 4” or larger. Submit materials to BizEd by email to [email protected] or by mail to BizEd, AACSB International, 777 South Harbour Island Boulevard, Suite 750, Tampa, FL 33602. business.rutgers.edu/scm To contact Tricia Bisoux, email [email protected] or call +1-314-579-9176. To contact Sharon Shinn, email [email protected] or call +1-314-961-0677.