SHARING BEST PRACTICES WITH EXECUTIVE MBA COUNCIL MEMBERS FALL 2013 FALL

Illuminating the Path Forward Business school leaders from throughout the world share their thoughts on challenges and opportunities PAGE 2

i Executive Connections INSIDE: ALUMNI INVOLVEMENT STRATEGIES / 9 • REVAMPED WEBSITE / 15 • ANNUAL REPORT / 17 All EMBA programs are unique. But all EMBA directors face similar challenges. And no one understands that better than Annodyne. For more than years, we’ve achieved success for an elite roster of business schools nationwide. So if you’re looking for solutions to ever-changing marketing and recruitment challenges, look no further.

Our core areas of expertise include: + Awareness & Lead Generation + Student & Alumni Engagement + Recruitment Communications + Measurement + Enrollment Conversion + Strategy & Assessment

FIND OUT WHAT WE CAN DO FOR YOU. Contact Kyle Waldowski at 215-540-9110 x212 or [email protected] FALL 2013 2012–13 BOARD OF TRUSTEES Barbara Millar, Chair University of Virginia Gonzalo Freixes, Past Chair Illuminating the UCLA Kristin Polito, Vice Chair Suffolk University Path Forward

Lina Bell Business school leaders from throughout the world Rice University share their thoughts on challenges and opportunities Kelley Martin Blanco 2 Columbia University Armando Dal Colletto Business School São Paulo Louise Kapustka Boosters University of Washington Alumni involvement strategies help strengthen Nicole Tee EMBA Programs Nanyang Technological University Saskia Treurniet Erasmus University Karin Wiström 9 Stockholm School of Economics Peter Withers The University of Auckland Featured EX OFFICIO Mihir Choudhary (Corporate Liaison) Attraction PageWell Michael Desiderio Revamped web site offers increased visibility for Executive Director schools and the EMBA industry Executive MBA Council 15 Executive Connections The Executive MBA Council publishes Executive Connections twice a year for its members. Special thanks to our contribu- tors to this issue. To reach the Executive Powerful MBA Council, call toll-free 877-453-6222, or e-mail [email protected]. Momentum BRANDING CHAIRS Kelley Martin Blanco The 2013 Executive MBA Council Annual Report Columbia University highlights the year’s activities and accomplishments Kristin Polito 17 Suffolk University Editor Darlene Gorrill Design The Executive MBA Council fosters excellence and innovation worldwide in Executive MBA Dawn Mathers Programs. The council has more than 200 member colleges and universities worldwide, which offer more than 300 programs in 25 countries. Additional information about the council is available online at www.embac.org.

© 2013 Executive MBA Council. All rights reserved. Illuminating the Path Forward

BUSINESS SCHOOL LEADERS FROM As leaders of business schools, deans are continually THROUGHOUT THE WORLD considering the evolution of the marketplace and SHARE THEIR THOUGHTS its implications. What does all that mean for EMBA ON CHALLENGES AND Programs? Five deans in different regions of the world OPPORTUNITIES share their thoughts with Executive Connections. Emerging Force Gordon Institute of Business Science, , South Africa ANick Binedell is the founding director and Sasoi Chair of Strategic Management of the Gordon Institute of Business Science at the University of Pretoria in , South Africa. He has spent the last 20 years in business education after a career in sales for the mining and manufacturing sectors and in general management for the Barlow Rand Group. He received his Ph.D. from the University of Washington in Seattle, his MBA from the , and a bachelor of commerce degree from . His area of expertise focuses on strategy formulation. African business schools are becoming more and more established in the continent, addressing a growing need to support economic development, says Binedell. Binedell knows full well the challenges and rewards of launching a business school. In 1998, he accepted an offer to do just that. As founding director of the Gordon Institute of Business Science (GIBS) at the University of Pretoria in Johannesburg, South Africa, he has worked closely with leading South African companies throughout the years to determine the educational offerings that help them advance their businesses. When it comes to business schools, South Africa is rich in history. In 1949, the University of Pretoria started the fi rst business school in South Africa, with its MBA program the fi rst to be established outside of North America. Formed in 2000, the Gordon Institute of Business replaced the University’s Graduate School of Management in 2008.

“THERE ARE MANY GLOBAL PLAYERS IN THE MARKETPLACE, AND GEOGRAPHICALLY WE ARE IN A GOOD PLACE TO OBSERVE OPERATIONS IN THE EAST, WEST, AND NORTH AND TAKE ADVANTAGE OF OPPORTUNITIES.”

NICK BINEDELL, UNIVERSITY OF PRETORIA

2 Executive Connections “WE ALWAYS HAD A BIG INVESTMENT IN EMBA BECAUSE MORE AND MORE STUDENTS ARE GOING THAT ROUTE. IT OFFERS US THE OPPORTUNITY TO WORK WITH STUDENTS WHO HAVE MORE BUSINESS EXPERIENCE.”

GLENN HUBBARD, COLUMBIA UNIVERSITY

Despite the long-standing presence As part of their program, students select “At the same time, there are educational of business schools in South Africa, a business research topic and complete a opportunities outside of the traditional there is much room for their growth signifi cant research report. In addition, MBA,” he says. “The trick for business on the continent, says Binedell. “The they also take part in a four-day, on-the- schools is adapting business education to business school movement is still under road course, Understanding Dynamic support growth in the marketplace.” developed,” he says. “It’s still young.” Markets in South Africa, where they learn Columbia has invested in a number of The African Association of Business fi rsthand about the business realities of a global partnerships, which expand global Schools (AABS) brings business schools in particular region. business opportunities for its students. Africa together to promote management The school also takes a decidedly “We have had a strong global presence excellence. It lists 29 full member business international approach, refl ecting here in New York and also throughout the schools throughout the continent. the nature of business in the country. world,” says Hubbard. Growth in the African continent is “There are many global players in the The rise of technology also opens helping spur growth in business schools, marketplace, and geographically we are in new possibilities for business schools to says Binedell. a good place to observe operations in the enhance their offerings and reach beyond “I think many people are observing east, west, and north and take advantage the physical constraints of a campus, he growth in the African continent,” says of opportunities. says. Binedell. Many industries and companies “What we are seeing is the rebirth of Flexibility becomes important in support the diverse economy of South the global economy and rise of emerging responding to these emerging forces, Africa, and business schools are helping economies, and I think that trend will and within the business school, EMBA the economy move forward. continue.” Programs often are able to play the role of “Business schools have an important rapid responder. role to play in trying to develop Investment in EMBA For example, the school noted a management capacity,” says Binedell. GIBS possible market for a Saturday program— Columbia Business School, Columbia works with some 60 companies in 25 business leaders who were not able to University, New York countries through its various management take Fridays off, but still wanted to pursue offerings. Glenn Hubbard currently serves as dean their education. It added a Saturday- The school focused early on meeting and the Russell L. Carson Professor of only EMBA Program to its portfolio Finance and Economics at the Columbia leadership needs, co-designing and and attracted students from a variety of Business School. Hubbard specializes in co-developing a program in executive industries. public fi nance, managerial information and education with industry collaboration. “The EMBA world is growing,” says incentive problems in corporate fi nance, The school offers an EMBA Program Hubbard, who teaches an EMBA course and fi nancial markets and institutions. in a modular format and a Part-Time He has written more than 90 articles and on entrepreneurial fi nance and private MBA Program. “There is a focus on the books, including two textbooks. Hubbard equity. “I love teaching EMBA students. conceptual side, on the strategy side, and also has served in business, as a consultant They are the future of business education.” on the leadership side.” The program on taxation and corporate fi nance to many EMBA Programs will continue as makes use of technology with some hybrid corporations, and in government, as deputy valuable assets for business schools, says courses. assistant of the U.S. Treasury Department Hubbard. In fact, EMBA will likely lead As economic opportunity expands, and as a consultant to the Federal Reserve the way. more leaders are tapped at a younger age Board, Federal Reserve Bank of New York, “I think that the growth of business for higher levels of responsibility, and and many government agencies. education will be in the EMBA Program,” programs such as the Executive MBA are The fast-changing economy continues he says. “I don’t think we will see that helping those leaders prepare. “There is a to infl uence business education, with much on the full-time side. I think EMBA big need for applying leadership,” he says. globalization at the forefront, says is the future. For us, it’s a very big deal.” Hubbard.

Fall 2013 3 “WITH THE DIFFICULT ECONOMIC SITUATION IN SPAIN, MORE OF OUR EMBA GRADUATES ARE GOING ABROAD TO EVOLVE IN THEIR CAREERS AND, AS SUCH, OUR PROGRAM IS OFFERING MORE ACTIVITIES WITH INTERNATIONAL EXPOSURE.”

MIGUEL ESPINOSA, EADA BUSINESS SCHOOL

As a result, the school has made development making a difference. “If you Anticipating the trend in the local investing in its EMBA Programs a key look at our alumni, you really see them market, EADA has collaborated with HHL strategy. Columbia offers the EMBA–New thinking outside the box and swinging for Leipzig in Germany on a Global EMBA York Friday/Saturday option; EMBA–New the fences.” Program. EADA also has established its York Saturday option; EMBA-Americas, own incubator for start-ups, helping a modular program for students in the Adaptations companies in both their initial stage, U.S., Canada, and Latin America; and in through a Seed Capital Fund, and in their EADA Business School, Spain partnership with the London Business growing phase, through an alliance with School and the University of Hong Kong, Miguel Espinosa joined the EADA Business Keiretsu Forum Spain. EMBA-Global Americas and Europe, a School as its general director in 2009. “In addition to this, we are offering joint program that takes place in London Espinosa has extensive experience in more options to our students to higher education. He previously served as and New York, and EMBA–Global Asia, participate in international study weeks manager of the Autonomous University of a joint program that takes place on three abroad, thus increasing their international Barcelona and the University of Barcelona, continents. profi le and network, and becoming better and as director general of the Foundation of “We always had a big investment in prepared to work abroad.” the Polytechnic University of Catalonia. At EMBA because more and more students the University of Barcelona, he supported EADA also is building on the are going that route,” he says. “It offers us the development and offering of new foundation of its strengths in soft skills the opportunity to work with students degrees. He received his bachelor’s degree training. “Our human resources and who have more business experience.” in economics and his master’s degree in international fi nance departments are very In today’s economy, students are fi nancial auditing from the University of powerful, and we work to consolidate and looking for a practical education—one Barcelona. reinforce what we do best. Keeping and that they can apply in their work and one preserving our fl exibility and proximity The challenging economic climate of that helps improve their performance. features allow students to remain active Spain is impacting both business and “You can see real impact faster than you subjects in their learning process.” business education. can see it in the full-time MBA,” he says. Throughout the years, EADA, which “The current environment is that “In that sense, there is much inspiration was established in 1957, has developed of a deep, lasting economic crisis and, and growth. The return on investment in a portfolio of programs to address consequently, of a strong demand crisis EMBA education is really high.” marketplace needs. The EMBA Program that has led us to a decrease in the fi eld The networking among EMBA is an important component of that of executive education and corporate students provides an additional point of portfolio, says Espinosa. programs, which mainly depend on the differentiation, and the school plans to “The EMBA is an excellent program local market,” says Espinosa. continue building on its global network to that facilitates the promotion of its As a result, business schools are looking offer students unique experiences, he says. participants to a higher level in their for new solutions, and for EADA that “There’s a diversity of backgrounds that is professional careers,” he says. “Functional includes increasing its global reach and different than the full-time program.” area managers tend to be promoted to incorporating new innovations. In the future, students in EMBA and general manager positions. Hence, the “We are trying to consolidate our Full-Time MBA Programs may mix program facilitates the integration into presence in certain international together more. In many cases, including the local enterprise network, as well as the markets, as well as open new markets in Columbia, the curriculum and the faculty possibility to further develop corporate emerging countries,” says Espinosa. “We for both programs are the same. “For us, programs.” try to be closer to our clients to know it’s very easy to bring students together.” The unstable economic environment is their concerns and needs, and to have Columbia alumni are one of the impacting the EMBA student population, a fast response with the design of new school’s biggest successes, says Hubbard, he says. EADA is moving from a more programs.” with the investment in their personal

4 Executive Connections typical “multinational manager” EMBA company, and the Colombian insurance Major infl uences on business schools student profi le toward a more diverse pool company Colseguros. His research focuses today include the need to adapt of candidates. on the fi elds of services innovation, supply technology into the learning experience, In the future, Espinosa sees EMBA chain, and strategic sourcing. the role of rankings and international Programs enhancing their fl exibility in A thriving economy is both opening accreditation in raising program quality, formats, fi nancing, curriculum, and other opportunity and increasing competition and the global nature of business, says areas and increasing their international for Latin American business schools. Yanez-Arenas. emphasis, through partnerships, locations, “Latin America is currently growing In response to these trends, schools student diversity, and other means. and attracting foreign direct investment, are investing in information technology, EADA has and will continue to consider and most countries have signed free trade building teams and assessment tools those factors and is making changes now agreements,” says Yanez-Arenas. “Those to prepare and deliver information to and for the future. two events are raising the challenges ranking and accreditation organizations, “The next edition of our EMBA offers fi rms operating in the region face. and partnering with peer institutions on different formats: classes on Monday and Consequently, the organizations need a international learning experiences and Friday afternoon, as always, and a new more sophisticated management team.” exchanges. format of Friday afternoon and Saturday Those needs have not gone unnoticed. “Five years ago, when we launched morning,” he says. “With the diffi cult “The environment for business schools master’s programs aimed to reach the economic situation in Spain, more of is characterized by a growing market Andean region as well as different regions our EMBA graduates are going abroad to and increased competition,” he says. in Colombia, the school began a learning evolve in their careers and, as such, our “Competitors are coming from abroad process to implement blended learning,” program is offering more activities with the region, and Latin American business says Yanez-Arenas. international exposure. Our GEMBA will schools are aggressively exploring markets “We are positioning the UASM as a increase the distance learning portion of in neighboring countries.” school of management that addresses the program, while slightly reducing the With the market demanding higher managerial issues with a broad perspective travel requirements.” quality education, the Universidad de los in which the differences within Latin Andes School of Management (UASM) America are well understood. Therefore New Opportunities, More is looking to strengthen its faculty base. UASM will be a place for those interested Competition Because faculty salaries are higher at in doing business in Latin America, universities in the U.S. and Europe, Latin for those interested in understanding School of Management, Universidad de American business schools face challenges how an emerging economy deals with los Andes, Bogota, Colombia in attracting top faculty, says Yanez- sustainability issues, and for those who In 2012, the Universidad de los Andes Arenas. would like to lead by example and by School of Management named Javier “We are hiring international faculty and sharing value to enhance social wealth.” Yanez-Arenas dean. Yanez-Arenas joined strengthening our ties with schools in the UASM launched its EMBA Program the school in 1995 as a faculty member. He U.S. and Europe that may complement in 2000. “The EMBA Program has served as director of the Full-Time MBA our value proposition. Among the faculty helps our school to have an almost and Executive MBA Programs, as well as we are hiring are Latin Americans who immediate positive impact in the director of the strategy area. Yanez-Arenas bring a better understanding of the business community because the people has been a consultant to corporations such cultural differences within the region.” participating are the ones making current as Ecopetrol, Colombia’s largest oil and gas decisions.”

“COMPETITORS ARE COMING FROM ABROAD THE REGION, AND LATIN AMERICAN BUSINESS SCHOOLS ARE AGGRESSIVELY EXPLORING MARKETS IN NEIGHBORING COUNTRIES.”

JAVIER YANEZ-ARENAS, UNIVERSIDAD DE LOS ANDES

Fall 2013 5 “WE HAVE TWO PARENTS, THE CHINESE GOVERNMENT AND THE EUROPEAN COMMISSION, AND AN INTERNATIONAL FACULTY... THIS APPROACH POSITIONS US AS A TRULY GLOBAL/LOCAL SCHOOL WHERE ONE-SIDED VIEWS ON INTERNATIONAL ISSUES ARE SEEN AS OUTDATED.”

HELLMUT SCHÜTTE, CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL

The school is now in the process understand the value of knowing how to language program in Shanghai, Beijing, of reviewing its EMBA Program, do business in the region, says Schütte. and Shenzhen for entrepreneurs and top strengthening personal skills development, Schools in the region face a unique executives who want strategic insights into international understanding, and strategic challenge. “There is a tendency, an the political, economic, technological, and thinking based on feedback from alumni, erroneous one I believe, to only equate cultural factors that shape the business headhunters, current participants, and world-class education with countries in environment in China. faculty members. the U.S. and Europe,” he says. “This is CEIBS EMBA Programs have more than The market for EMBA Programs in one hurdle that Asian business schools 700 participants each year. The EMBA Latin America may hold some more room have to overcome. The fact is there are helps CEIBS achieve its mission to educate for growth, but it is becoming a crowded business schools in Asia, CEIBS among responsible leaders who are versed in one, says Yanez-Arenas. them, which offer business education that “China Depth, Global Breadth,” he says. “Many EMBA Programs have been is on par with that which is offered at top In addition to talent for Chinese serving ‘local markets,’ and they have schools globally.” companies looking at the overseas market not faced direct competition from peer As an international business school and global companies looking at the programs. With more IT-supported with locations in China and Africa, CEIBS Chinese market, China’s growing private learning experiences as well as skill- benefi ts from a unique structure. sector also is generating demand for developing opportunities, those interested “We have two parents, the Chinese business education. in an EMBA will look for the alternatives government and the European “I anticipate there will be more that better combine online and face-to- Commission, and an international international business schools trying face learning. If fewer trips are involved, faculty,” says Schütte. The structure allows to break into the China market either they may go to competing alternatives. CEIBS to serve China, both as a country by collaborating with local institutions Therefore, I see more competition and and through its various enterprises. to set up branches or by offering joint/ some aggressive moves.” “But it also gives us the understanding dual-degree EMBA Programs here,” says to support international fi rms to manage Schütte. Growing Demand and expand their operations in China,” Based on changes within the Chinese he says. “Conceived by our founders, this and global economies, CEIBS plans China Europe International Business approach positions us as a truly global/ to continue recruiting top scholars to School (CEIBS), Shanghai, China local school where one-sided views on enhance teaching and research excellence; Hellmut Schütte joined CEIBS in 2009 as international issues are seen as outdated.” regularly updating the curriculum to Distinguished Professor of Management CEIBS prepares students for competing meet evolving needs; improving services and European Chair for Sino-European in a globalized world. “We provide in- for students and alumni while building Business Relations. In February 2013, he depth understanding of the China market a stronger network and community; and became dean, Distinguished Professor from a global perspective, and this is tapping into China’s interior regions, of International Management, and vice invaluable,” says Schütte. offering management practices that will president at CEIBS. He is also Emeritus Professor of International Management at China is at an exciting stage of its support the development of those local INSEAD and former dean of INSEAD’s Asia economic development, with its eye economies. campus. His teaching and research focus on turned outward, he says. Many Chinese With the demand, Schütte anticipates international business with an emphasis on companies are looking to expand globally, future growth for EMBA Programs in the Asia and emerging markets. A well-known while many global companies are lured region. “However, some programs will speaker, he is the author of numerous by China’s comparative economic growth face increasing diffi culty in recruiting articles and books. and want to do business in China. high-profi le students. We are confi dent To address both those situations, CEIBS that with the strong reputation and high More and more Executive MBA students offers a 20-month English language Global quality of the CEIBS EMBA Program, this are fi nding business schools in Asia EMBA in Shanghai to help students excel will not be a challenge for us.” an attractive proposition because they in the global business world and a Chinese

6 Executive Connections hbsp.harvard.edu

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ALUMNI INVOLVEMENT STRATEGIES HELP Learn more about approaches to alumni involvement STRENGTHEN EMBA and successful alumni engagement from a diversity PROGRAMS of programs.

The Value of Alumni Associations University of Nebraska at Omaha In 2008, Bill Swanson returned to his alma mater as director of the University of Nebraska at Omaha Executive MBA Program during a time Iof economic crisis. “We are a small program, so getting numbers is sometimes challenging,” says Swanson. “We were struggling a bit.” To help turn the tides, Swanson started talking to his peers, EMBA Program alumni. “They have been extremely important for our program,” he says. “The alumni have been instrumental in assisting us in increasing the number of students enrolling in the program over the past fi ve years.” As one starting point, the program hosted a reception for alumni and prospective students, giving them a chance to connect. The efforts also helped in attracting alumni, who were willing to share their time and talents in service of the program. That alumni base helped lead to the formation of an Executive MBA Alumni Association. Alumni association leaders work with Swanson on alumni activi- ties and involvement. Alumni talk with potential students as part of the recruitment process and also help interview applicants. “Not only are

Fall 2013 9 “AT THE END OF THE DAY, IT’S ABOUT RECRUITMENT. ALUMNI ARE THE BRAND AMBASSADORS FOR US. ALUMNI ACTIVITIES AND REFERRALS ARE KEY.”

SOPHIA LEONG, UNIVERSITY OF OTTAWA

we re-engaging alumni, but it really helps with the vary and include updates on new accounting and tax candidate’s decision to enroll in the program,” says regulations, mobile marketing, and work-life balance, Swanson. as well as more fun-focused areas, such as a motor- As its own legal entity, the association has its own boat license pre-course. Speakers may be alumni or bylaws, as well as a board of directors and commit- external experts. tees. Committee volunteers make themselves available In Praxi, the WHU alumni association, takes the to talk with students, take part in classroom activities lead in determining offerings. In Praxi sponsors a and projects, and host events. Since the initial efforts, career day where alumni are matched with specialized the group of involved alumni has grown to 60 to 70. coaches and headhunters to discuss possible career The association does support the program, but it moves. The association also hosts networking events. also enhances alumni connections and networking, All these activities help position the program as a which offers value to alumni and students, and source of learning for participants during and after education for alumni. their program ends. If seats are available, alumni also The University of Nebraska at Omaha EMBA may attend classes tuition-free. Program began in 1975, and thanks to its longevity, “For us, alumni engagement is very, very impor- boosts more than 600 graduates. The good news is tant, and it is a two-way street,” says Hannelore there are many more alumni to engage; the chal- Forssbohm, program director for the Kellogg-WHU lenge is that engagement takes time and effort, says Executive MBA Program. LLL, classes, and events Swanson. offer alumni ways to keep learning, network, and stay The association and program are careful to build connected. “We want them to come back.” slowly, with success gauged by increasing involve- Their connections to the program help in many ment, volunteer and fi nancial support, and impact on ways, she says. The quality of alumni is important recruiting. The association is playing a critical role in to a business school, as they are ambassadors for the determining events and activities. school and program. They play a role in attracting “We are seeing increases in numbers of involve- high-quality candidates to the program and in ment,” says Swanson. “We want the association to assessing candidates during the interview process. continue to grow.” They come to the classroom as guest speakers. The support of alumni also can help with fundraising. For The Attraction of Lifelong Learning example, the class of 2010 raised funds for a scholar- WHU – Otto Beisheim School of Management ship to increase diversity. The program coordinates regional alumni events Last fall, alumni of the Kellogg-WHU Executive with recruitment fairs, which help leverage alumni MBA Program took part in a session that chal- involvement. Alumni also provide feedback on lenged their team-building and leadership skills in an marketing efforts. outdoor setting. The following day featured a more The program continues to look for ways to enhance traditional return to the classroom, with a lecture on value for alumni. “Our next big step is to launch a business-to-business sales and marketing. web site for alumni,” says Forssbohm. “In whatever The session was part of the Lifelong Learning we do, we want to try to connect and communicate (LLL) series of the Kellogg-WHU Executive MBA with our alumni.” Program at the WHU Otto Beisheim School of Management, which offers one avenue for alumni to Insights from Alumni stay connected with the program and to also support the ongoing education of alumni. University of Ottawa The LLL consists most often of seminars and work- When Sophia Leong became director of the EMBA shops that vary in format from after-work during Program at the University of Ottawa, she looked the week, full-day weekend, or two days. The topics forward to increasing alumni involvement with the

10 Executive Connections ALUMNI PERSPECTIVE program. As one of her fi rst steps, she turned to them for guidance. The program undertook a research project to AS AN EMBA ALUMNUS, JOHN SMITH KNOWS better understand the alumni community —what FIRSTHAND THE VALUE OF THE EMBA they valued and what they preferred. Leong also talked directly to a number of alumni and other EXPERIENCE AND THE EMBA NETWORK—AND stakeholders. HE IS WILLING TO LEND HIS CONSIDERABLE The recently completed research revealed alumni TALENTS TO SUPPORT HIS ALMA MATER. interest in reconnecting with the program and with other alumni and in exploring a number of themes, In fact, he so believed in the importance of bringing including deal-making, human resources trends, alumni together that he helped found the University of career management, and other professional develop- Nebraska Executive MBA Alumni Association, covered ment areas. It is helping the program in a number of the costs to incorporate the association, and serves as its ways. current president. “It provides a starting point for us,” she says. It also His 20-plus years of experience in the information offers an “evidence-based” approach and helps the technology industry often exposed him to colleagues program stay focused and targeted, making the most with MBA degrees, and they shared their thoughts effi cient use of its resources while still delivering for about their experiences. “It was always the same alumni. response,” he says. There is the value of the knowledge, The research project also resulted in an added plus: but also the value of the alumni network. “We piqued the interest of alumni, and they are inter- Smith’s career took him to many places. “When I ested in coming back and helping out,” says Leong. stopped traveling, I started to get much more involved “And we want alumni to come back.” in my community.” The program is launching a professional develop- Part of that involvement focused on the EMBA ment event with a different focus for alumni each Program. Smith began talking with Bill Swanson, quarter. The program also has increased the alumni- director of his alma mater program at the University of related staff time to support increased activities. Nebraska at Omaha, and those conversations led to the The structure for alumni involvement helps pave forming of an association in 2011 and increased alumni the way for more signifi cant connections. “Alumni involvement for the program. relationships are helpful in opening doors for alumni, “We encourage members to be active,” says Smith, and those relationships can offer both tangible and currently a consultant. The association focuses on three intangible benefi ts.” important pillars: Promoting the value proposition of Supporting alumni development strengthens the EMBA Program to businesses, tapping the expertise alumni skills, and, on the fl ip side, alumni can bring a of alumni in the classroom and in other ways, and fresh perspective to the program. “I truly believe that supporting the ongoing networking of those in the the program can only be enriched by an environment EMBA student and alumni community. that includes alumni,” says Leong. An executive committee is lending its leadership To measure its success, the program will look at to the process of engaging more alumni. Three alumni association and LinkedIn memberships, the subcommittees focus on activities that are related to number of alumni who say yes to requests, and the each pillar, including events and recruitment support. number of referrals. “We also want to create a networking program “At the end of the day, it’s about recruitment,” says that fulfi lls three requirements—helping alumni Leong. “Alumni are the brand ambassadors for us. build careers, improving their contributions to their Alumni activities and referrals are key.” companies, or supporting their start-up companies.” Building the alumni association will take some time.ime.e Diverse Involvement “Success doesn’t happen overnight,” he says. “But foror National University of Singapore me, it’s great to give back and see our numbers grow.”ow.”w.w” From building schools for needy children to sponsoring and judging business case competitions to attending networking events, academic forums, reunions, and celebrations, alumni involvement at the National University of Singapore (NUS) takes many forms.

Fall 2013 11 WANTED: ALUMNI

WITH ALUMNI ENGAGEMENT AS A PRIORITY, MORE EMBA PROGRAMS WANT TO INCREASE AND STRENGTHEN THEIR ALUMNI EFFORTS AND DEEPEN THEIR RELATIONSHIPS WITH ALUMNI. WHAT TO DO? HERE ARE SOME TIPS ON THE SUBJECT FROM EMBA EXPERTS.

FIND BUILD ADVOCATES GRAB THEIR START EARLY COMMUNICATE SLOWLY AND LEADERSS ATTENTION

Connect with Listen to alumni Start with Gather a core Develop offerings students while in and fi nd matches what you can group of dedicated that will garner the program; gather between what they do and alumni and pave attention; fewer contact information want and what you be patient the way for their successes are before graduation; can do; always leadership better than many and make it easy for not-well-attended graduates to stay follow up efforts involved immediately

LEARN SEEK HELP THINK BE FROM OTHERS INTERNALLY BROADLY CREATIVE VALUE FIRST

Check with other Connect and Reach out to the Use your assets, Focus on schools to learn collaborate broader business such as your faculty, providing value more about what with your community to help and consider fi rst, which works and assess development and alumni expand activities beyond ultimately supports whether those advancement and their network the classroom fundraising efforts might work alumni relations for you departments

12 Executive Connections More than 34,000 NUS Business School alumni look at Asian, American, and Canadian economies, from degree programs reside throughout the world. global competitiveness, and new routes to value. “The NUS Business School’s Global Alumni “It is a day where the Rotman community connects Network Offi ce (GANO) expanding international for networking and professional development and network includes alumni chapters and contact points further business learning,” says Ryan Rodrigues, in more than 50 cities,” says Ng Pheck Choo, director director of leadership development and recruiting for of GANO. the Rotman Executive MBA Programs. The numbers and structure tell part of the story: The school looks to generate value for alumni in its The school’s overseas alumni network spans across interactions and involves them in several ways, such fi ve continents and 50 cities, with 15 business school as developing the brand, employing graduates, refer- alumni chapters and 35 contact points and 17 more ring new students, donating time and contributing to university-level chapters. the school, participating in events, and helping guide The GANO strategic agenda rests on two founda- future directions. tions—building relationships and creating opportu- The Executive MBA Programs use a variety of nities. GANO offers a platform for developing rela- alumni engagement strategies, such as involving tionships, raising the profi le and standing of alumni, them in advocacy and stewardship roles on issues promoting a spirit of giving and volunteerism, relevant to them, in programs that allow alumni to providing lifelong learning, and fostering internal connect with faculty, staff, students, and the broader and external alliances. community, in support of key initiatives within the “Alumni provide the best testimony of success for university, in ongoing learning opportunities, and in the program,” says Pheck Choo. “The caliber and referrals. success of the alumni is not just an inspiration for An alumni advisory group helps shape alumni incoming or current EMBA candidates, it also speaks activities. In addition, class champions and other volumes of the quality of learning and networking volunteer roles help lead activities that support the one can expect once they join the school’s commu- school and programs. nity and program.” The programs measure their success with alumni The NUS Lifelong Learning Program demonstrates efforts based on the positive perceptions of alumni the school’s commitment to alumni, she says. For programs and services, currently at 81 percent; volun- example, EMBA graduates may audit current MBA teerism, with more than 750 active volunteers; alumni and EMBA classes. An online knowledge portal also referrals, recognized as gifts-in-kind to the university; offers access to NUS research-based articles and broader engagement, with more than 25 percent of videos. alumni taking part in an event or activity in the last Communication with alumni is key to year; and accurate information about alumni, the strengthening connections, she says. Alumni receive foundation for the alumni database. e-mail, e-newsletters, and alumni publications. In The school recently completed a major upgrade addition, the dedicated alumni web site, https:// to its alumni portal, (http://www.rotman.utoronto. bizalum.nus.edu, allows them to reconnect with ca/Connect/AlumniNetwork.aspx), which includes classmates, network with alumni, access career learning and career management content. “This resources, view job postings, keep current with new e-community takes advantage of current social events and offerings, and volunteer. media, particularly LinkedIn, but provides a private, The investment in alumni pays off in many secure space for alumni to fi nd and interact with ways, including referrals, fi nancial support, and each other.” contributions to the program. “Cultivating a strong Alumni involvement is extremely important to the alumni network can bring multiple benefi ts,” says school’s EMBA Programs, says Rodrigues. Pheck Choo. “Alumni are volunteers and partners, ambassadors, advocates and donors, and mentors to current Engagement Strategies students and lifelong learners,” he says. “They University of Toronto embody the values, the knowledge, and the passion of the university and its commitment to serve Each year, the Rotman School of Management at the world.” the University of Toronto hosts a Life-Long Learning Conference for Leaders. Past conferences offered a

Fall 2013 13 Internationalize Your Curriculum

Global business is changing; this means that students must be equipped with an international perspective in order to stay one step ahead in today’s increasingly competitive market. How internationally focused is your business school? An FT education license provides the global news and analysis, plus digital learning tools, to augment your curriculum and deliver an immersive real world learning experience. Find out more at www.ft.com/education Featured Attraction

REVAMPED WEB SITE OFFERS INCREASED Site highlights will be unveiled for member feedback at the VISIBILITY FOR SCHOOLS 2013 conference with a launch target at the end of this year. AND THE EMBA INDUSTRY Look for more information about the site in upcoming EMBA Council communications. New additions include:

LEAD GENERATION PROFILES NEWS INDUSTRY BLOG ASK AN EXPERT AND TRACKING Enhanced information Stories and the inside Perspectives on Straight answers Multiple mechanisms for students to learn scoop from programs what’s happening to questions from that allow prospective about your EMBA on the EMBA with and in EMBA prospective students to contact Programs experience Programs students EMBA Programs

Fall 2013 15 Turn Your Data Into ACTION Percept Research provides market research and communications consulting services uniquely tailored to the needs of our higher education clients. Our consultant team has of experience in every aspect of the delivery of MBA programs, using data-driven, collaborative approaches to assess your challenges and devise the most effective and efficient strategies. The administrative and faculty experience of our consultants can be leveraged to advocate for change so you can create buy-in and unify your colleagues around those strategies. Contact us to learn how your school can stay ahead and grow through stakeholder-centered innovation.

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• Admissions Funnel Assessment • CRM Selection, Implementation, & Management • Brand Positioning Assessment (Image & Awareness) • Digital and Print Content Development • Competitive Secondary Analysis • Influential Testimonial Development • Focus Groups (Internal & External) • Information Sessions Optimization • Identity & Naming Assessment • Lead Nurturing Programs • In-depth Interviews • Lead Generation • New Program Feasibility (Attitudes & Usage) • Media Rankings Management • Referral Programs Development Entry Survey • Social Media Implementation & Management • Website Marketing Assessment

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We offer robust student and alumni assessments in modules to better position your program at each stage of the student lifecycle. Alumni Exit Survey Survey Powerful Momentum

2013 Annual Report

Fall 2013 17 2013 ANNUAL REPORT

Powerful Momentum

INVALUABLE SHARING OF EXPERIENCES

As you read this article, I trust that you had a wonderful experience at the 2013 Executive MBA Council Conference in Houston. The goals of our annual conference are multifaceted, but one of the goals I have found most rewarding—both professionally and personally—is expanding my network of EMBA colleagues and friends.

Networking at its best another colleague is experiencing. We Learning about the successes of other are a membership that prides itself on schools that face similar issues to those at helping each other and our industry. And our own schools, understanding we’re not remember to give back when and where A you can. alone in the challenges we’re facing, and fi guring out how to resolve these issues are reasons why the conference is so important Professional development to our professional development. I hope for EMBA leaders that as you settle back into your day-to- As Michael mentioned in his update day work, the impact of your Houston to our membership (see page 20), we experience continues to linger. Take action are advancing the idea of providing a where you can; lead from where you are. professional development experience Pick up the phone and call a conference for EMBA program directors. As ‘small presenter or colleague you met who is business owners’ within our respective working on issues that you’re currently business schools, we face an amazing facing. Or send an e-mail to offer your number of challenges: recruiting new experience in resolving an issue you know cohorts; advancing corporate outreach;

18 Executive Connections 2013 ANNUAL REPORT

supporting alumni engagement; meeting the needs of the EMBA Council, assumed the role of board chair, and his managing budgets (aka cutting costs and its members, cannot adequately be clear thinking and open-minded approach while continuing to offer concierge put into words. While the board may be to everything came through in helping level service); recruiting, developing, saying goodbye to Armando Dal Colletto, guide the board. As is the case with all and retaining talented teams; providing Louise Kapustka, and Gonzalo Freixes, board chairs, he served his fi nal year as academic advising; and leading strategic there is no doubt that these three industry immediate past chair, leading our board planning—to say nothing about our leaders will continue to be engaged with elections and chair elections. relationships with our competitors and the council—and that’s the very good They all have contributed signifi cantly the larger universities for which we work. news. Here are some highlights of their to the success of the Executive MBA And the saying “the buck stops here” is so service on the board. Council and to the Board of Trustees and true for the role of director. The constant • Armando Dal Colletto, Dean, Business without them we would not be nearly fl ow of fi res we’re putting out, which can School São Paulo—BSP as strong as we are; they will indeed be undermind our best planning scenarios, In Armando’s fi rst year on the board, he missed. cannot be overstated. led the evaluation process for the annual As a program director of an Executive We often feel alone on an island where conference and helped instill a process MBA Council member school, it is not we are without a peer group. While we focus into the analysis of the results. In often I get an insider’s view of the inner may have colleagues in similar positions his remaining two years on the board, he workings of our association. However, this that lead our residential or part-time MBA co-chaired our membership committee. all changed when I was fortunate enough programs, the EMBA animal is a unique Again he found ways to help further to be elected to the Board of Trustees. one with a wide-ranging set of demanding operationalize our processes, further Whether it is managing the Marketing constituencies. As you may recall, the reducing the cycle time for reviewing new & Admissions Program, bringing fresh EMBA Council developed and executed members. He always had an eye toward ideas about our web site, corralling our a survey designed to measure interest in helping expand the membership with a committees, or leading the effort to a professional development experience focus on admitting high-quality members. become a global voice in business school for EMBA program directors. The results • Louise Kapustka, Executive Director, research, the work of our EMBAC staff is are clear—EMBA directors are in search Executive MBA, University of truly extraordinary. And I would be remiss of opportunities to connect with one Washington Foster School of Business if I did not call attention to the leadership another and fi nd a platform for discussing Many will remember Louise as the co- and inspiration of our executive director, issues and fi nding solutions. The EMBAC chair for the 2010 conference but may not Michael Desiderio. Michael’s passion, board is considering options for how best have realized she wasn’t on the board at enthusiasm, and commitment to all of us to approach program design, and you will that time. She assumed her board position and our schools is truly inspiring. He is be hearing more about this in the coming at the conclusion of that conference and a tireless advocate for our international months. On behalf of the members, I took on the co-chair role of our Center industry. It has been a pleasure to work would like to extend a special note of for Research. With Louise’s ability to think with him and my fellow board members appreciation to EMBAC board member, strategically and tactically she helped in supporting, advancing, and enhancing Peter Withers, who helped design and us further improve the quality of our the work of the Executive MBA Council. execute the directors’ survey. research outputs from both a reporting and data capture standpoint. Sincerely, Much thanks • Gonzalo Freixes, Associate Dean, UCLA Anderson School of Management As I leave the role of EMBA Council Last but certainly not least, Gonzalo. board chair, and refl ect on the past year, Gonzalo served as treasurer in his fi rst Barbara A. Millar I am overwhelmed by the hard work and year on the board. He raised his hand, Chair, Executive MBA Council generosity of my fellow board members and in the second year chaired the 2011 Board of Trustees and leaders at member schools. The conference, our largest attended to willingness to go ‘above and beyond’ in date. But Gonzalo wasn’t done; he then

Fall 2013 19 2013 ANNUAL REPORT

BLAST OFF

TEN...NINE...EIGHT...SEVEN...SIX...FIVE...FOUR...THREE...TWO...ONE...ZERO...WE HAVE IGNITION! OUR ANNUAL CONFERENCE BEGINS IN HOUSTON OCT. 20...THE INDUSTRY EVENT IS READY FOR LIFT OFF...HERE’S HOPING YOU ARE ON BOARD!

Putting the clichés aside, our conference team of the way they develop and retain managerial talent volunteers, contractors, and staff has been working and associated links between business needs and non-stop to bring you a conference focusing on the management education providers. Through a theme of igniting innovation. The team has taken literature review, the resulting paper will provide some calculated risks in exploring new conference necessary intelligence for the organizations innovations, organizing concurrent sessions in commissioning this report and identify knowledge formal tracks; inviting plenary speakers who will gaps. probably push the boundary of our thinking in I will continue to share the ongoing effort of this regard to the approaches we use; experimenting project and its signifi cance to our industry. Our with our own version of a Shark Tank; and closing partnership with other organizations helps make Pthe conference with a new approach to the last the impending result even more powerful than if session. The concluding session will serve not as we had gone solo. an ending point but instead as the beginning of an Speaking of projects, in 2010 one of the largest action point for participants. projects EMBAC had undertaken up to that point Our hope is that these changes, some subtle and was the launch of a prospective student web site. some dramatic, are evidence that we recognize our This site went live at the conference in Vancouver. industry needs to continue to innovate and so do This decision for EMBAC to directly reach we as your association. the prospective student by providing industry While it may not be viewed as “innovation,” the content and program information in a format EMBA Council is taking a bold step this year with targeted to them was not only new territory but a its support of a forward-looking research effort. commitment to a long-term effort to enhance the By now you have probably heard me discuss the industry brand. There’s an expression that says launch of a joint research effort involving AACSB, “one dog year equals seven human years.” In other EMBAC, and UNICON, with EMBAC as the driver words if you have a two-year old dog, it can be behind the effort. thought of as 14-years-old in our terms. While not As associations that serve the business scientifi cally accurate, it offers a frame of reference management education industry, AACSB, EMBAC, for comparison. and UNICON are interested in understanding the When I think of that web launch three years evolution of business and management education ago in October 2010, I’m scared to try and make through a different set of lenses, specifi cally: a rational comparison to this dog analogy. What 1. How are businesses changing the way they does one web year equal in human terms? With the develop and retain managerial talent, and rate of change on the web and the ever-expanding what are the links between business needs and volume of information and vehicles to getting management education providers? that information, three years is a very long time. 2. How have business schools been changing to Faced with this reality, we are not just expanding meet the evolving needs of business stakeholders the existing site’s content, which has happened in as they relate to management education? The the past three years. Instead we recognize the need group is particularly interested in graduate and to rebuild an even better presence to represent the executive (degree and non-degree) education. industry outside of our membership. This initial phase of a potentially much longer- We realize as a member association we can’t do term project involves gathering and synthesizing some things that other web sites can do to position existing information to develop a credible data and content, and provoke thinking. But we understanding of how businesses are changing can certainly take the vision we have to be “the voice of the EMBA industry worldwide,” marry it

20 Executive Connections 2013 ANNUAL REPORT

to lessons-learned from these past three years, and we offer in concert with our strategic partner GMAC, leverage new approaches, with the hope of increasing reached a record level of participants. We continue to the reach of the EMBA brand and our member turn the dials on the content for this offering every programs. Our commitment to the prospective year, and the evaluations show that this program is student market as a way to serve our member indeed hitting the mark. programs and the industry is alive and well! I look We invited Della Bradshaw from EMBA Council forward to sharing more with you in the upcoming corporate member the Financial Times to lead a months about the ways the new site can help you webinar focused on the FT rankings, which hit a new promote your program. record for webinar participation. These projects are about the industry and your And while it wasn’t a record, the very healthy programs, which, of course, are critical. But lest response rate (96 percent) to our annual Membership you think we view our membership as “things,” Program Survey once again allows us to provide the “entities,” and “organizations” alone, please know that most robust, rich dataset about the EMBA industry! we understand and never lose sight of the fact that This data provides you with insights and trends to “schools” may be our legal members, but we interact help you as you make decisions about the direction of with, build relationships with, and serve people. We your program in relationship to the overall industry. believe the two projects above do align with this That data also allows the council to garner media thinking, but we have drilled down even further to attention for the space. While I’d like to think that the individual member. reporters call to talk with me because of my charming If you are at a director level or above, earlier personality, I realize that an informed viewpoint, with this year you received a professional development data to support it, is really what they really want, and survey. I shared the results of that survey at regional that’s exactly what we strive to deliver every time the meetings, and board member and professional Financial Times, or the Economist, or the Wall Street development chair, Peter Withers, wrote a story in Journal contact us. the summer issue of our quarterly online newsletter, Let me conclude by sharing that I feel privileged EMBA News, discussing the survey results and the to serve as an association leader for an industry I framework for a roadmap to help determine ways to love. The team of volunteers, contractors, staff, and serve the career development needs of directors. If board members who line up side-by-side to fi nd ways you haven’t read that story, please check the archives to further the cause we serve continues to amaze of EMBA News, and then re-read the article on page me. It aligns perfectly with that culture I mentioned 18 from Barbara Millar, our board chair, or just stay- earlier...a culture created by you, the member. This tuned for more information as the months unfold. unique culture fosters sharing of best practices and While this is not all we have tackled this year, it defi es the competitive nature of our space with certainly is keeping the plate full. That plate though schools that come together for the goal of making also includes activities we’ve offered consistently the industry at large better than they found it. As an year-to-year and will continue to do so. The cycle of association, this is our true differentiator, this is our regional meetings this year were fi lled with vibrant true cause, and this is what we will continually strive content and record participation. For example, I to enhance and propagate globally. attended the European Regional meeting hosted by We’ve done some things well, but there is still so the Stockholm School of Economics, and the energy much more to be done. After the Houston conference in the room was palpable as members discussed I look forward to landing the rocket ship back home and in some cases, debated the challenges and and preparing to launch the next one! opportunities for our industry. This level of sharing and networking is part of the culture that we hold Sincerely, dear as an organization. Strong attendance was the theme for EMBAC offerings through this year’s fi rst three quarters. Our fl agship Marketing and Admissions Program, which Michael Desiderio Executive Director

Fall 2013 21 2013 ANNUAL REPORT

MEMBERSHIP

2 6 LEADERSHIP 2 220 2012-13 board membership representatives schools 315 programs 1 MILESTONES

CONFERENCE RESEARCH

The Executive MBA Council welcomed more than Participation in Executive MBA Council research 300 participants to the 2013 Executive MBA initiatives continues at high levels, with 96 Council Conference, Igniting Innovation, percent of member programs completing the Oct. 20-23, in Houston, Texas. 2013 Executive MBA Council Membership The three plenary sessions Program Survey. The Program Survey offers the at the 2013 Executive MBA most comprehensive look available of Executive Conference offered insights MBA Programs worldwide. on EMBA in business schools Participation also remained high with 98 of the future, research on programs taking part in the 2012 Student Exit brain-friendly environments to Survey. The survey helps programs benchmark facilitate executive learning, and and improve their practices by providing insights discussions with three business about student opinions and degree impact. school deans. The Student Entry Survey allows programs to The conference featured several collect benchmarking data on marketing and new additions this year: Concurrent admission efforts, and 42 programs participated sessions were organized in tracks, in the 2011-2012 Student Entry the conference ended with a concluding Survey, with 1,395 students session that allowed participants to responding. brainstorm and organize their takeaways, and Percept Research, an special corporate member sessions were offered. independent market The conference also featured the popular pre-conference Director’s research fi rm, conducts Forum for experienced administrators, and the Executive MBA Toolkit the surveys on behalf of for members who are new to the industry. the council.

REGIONAL MEETINGS

Participation in this year’s regional meetings was high—some regions shattered records for attendance, with the USA/Canada Western Regional Meeting breaking an overall attendance record. During regional meetings, members explored issues that were both unique to their region and applicable to the industry at large. The following list highlights 2013 regional meetings. USA/Southeast Region College of William and Mary Williamsburg, Virginia March 3-5 USA/Canada Western Region The Wharton School San Francisco San Francisco, California March 18-19 USA/Canada Northeast Region Rotman School of Management, University of Toronto Toronto, Canada April 22-23 USA/Southwest Region Southern Methodist University Dallas, Texas June 17-18 European Region Stockholm School of Economics Stockholm, Sweden May 21 Midwest Region Kellogg School of Management, Northwestern University Evanston, Illinois July 9-10

22 Executive Connections 2013 ANNUAL REPORT

MEDIA

The council contributed to a number of stories about Executive MBA education in the past year, including the following media appearances:

STORY AUTHOR/OUTLET DATE Executive MBA Council Reports Key Trends from BusinessWire Oct. 12, 2012 Annual Membership Program Survey (press release) Received more than 1,700 views. Posts include Yahoo! Finance, MarketWatch, UPI.com, Boston Globe, Miami Herald, and Houston Chronicle, among others B-School Twitter Roundup businessweek.com Oct. 16, 2012 Survey Results Shows Salaries of Executive MBA BusinessWire Oct. 17, 2012 Graduates Continue to Rise (press release) Received 1,200 views. Posts include Yahoo! Finance, MarketWatch, Morningstar, San Jose Mercury News, Newsday, and CBS Moneywatch, among others Technological skills are a must for EMBA students Monique Smith/graduateguide.com Oct. 18, 2012 Executive MBAs Continue to See Higher Salaries Catherine Groux/US News University Directory.com Oct. 24, 2012 New Salary, Employer Sponsorship Data a Mixed Menachem Wecker/US News.com Nov. 5, 2012 Bag for EMBA Hopefuls EMBAs and Dream Salaries Go Hand-in-Hand, Survey Shows Jason Price/www.embaworld.com Nov. 11, 2012 Rise of the EMBA’s Julianna Davis/newleaderscouncil.org Dec. 17, 2102 Surveys: EMBA Programs Adapt BizEd Jan./Feb. 2013 Washington U’s arrival in Denver means MBA competition Health Draper/Denver Business Journal March 1, 2013 Executive MBA Council Report: An annual survey Business in Scandinavia supplement to help track industry developments (Scandinavian Airlines Scanorama) March 2013 Curriculum Changes for Two Top EMBA Programs Francesca Di Meglio/ www.businessweek.com April 11, 2013 Taking the MBA beyond the classroom Caitlyn Coverly/Financial Post May 29, 2013 Higher education: Get closer to your dreams with an MBA Kristin Castillo/San Francisco Chronicle July 2013

EDUCATION BRANDING/COMMUNICATIONS

The council once again offered The council distributed four issues of its online quarterly the popular Marketing and newsletter, EMBA News, which in addition to including news Admissions Program. Held March stories about the council and board and corporate member 24-27, at the Georgia Tech profi les, also highlights news and information from member Hotel and Conference Center in schools. Atlanta, Georgia, and offered in collaboration with GMAC, the The council published two issues of Executive Connections, a program attracted 55 participants print magazine for members. from throughout the world, a The council also named the winners of its fourth Executive MBA record number. Council video contest, which took place at the 2012 conference. The University of Utah received top honors, capturing the gold The council launched the medal, and the University of Chicago Booth School of Business following webinar, which attracted record participation, in 2013: and Duke University won silver medals, with Yale University receiving honorary mention. The contest helps shine the An Inside Look at Financial spotlight on the many merits of the degree. Times EMBA Rankings In 2013, the council undertook a major revamping of its web June 20, 2013 site for prospective students, including adding new features (see Della Bradshaw, business page 15). In addition, a mobile application for the iPhone and iPad education editor of the Financial and an eBook are designed to offer prospective students resources Times. and access to member programs as they explore the Executive MBA.

MORE • Revamped prospective student web site with greater visibility for members TO In the upcoming COME year, look for new • Ongoing research enhancements and collaborations and improved activities • Regional meetings and another outstanding conference, set for Los Angeles, California and services in the • New webinar offerings following areas: • Continued professional development opportunities

Fall 2013 23 2013 ANNUAL REPORT

FINANCIAL HEALTH

THE COUNCIL REMAINS FISCALLY HEALTHY, ALLOWING US THE OPPORTUNITY TO INVEST IN STRATEGIC INITIATIVES, SUCH AS UPDATING THE COMMUNICATION VEHICLES THAT ARE DESIGNED TO PROMOTE THE EXECUTIVE MBA EXPERIENCE TO PROSPECTIVE STUDENTS AND TO INVEST IN EFFORTS TO INCREASE AWARENESS FOR THOSE VEHICLES.

The council received the majority of its revenue from dues and conference fees. The following graphs provide information about revenue and expenses from 2006 through 2012 and estimates for 2013.

100 EXPENSE ALLOCATION Strategic Initiatives 80 Conference Branding/ 60 Communications Research 40 Educational Programs Trustees

20 Office/Operations

0 2006 2007 2008 2009 2010 2011 2012 est. 2013

100 REVENUE ALLOCATION 80

Education, Publications, Misc. 60 Surveys

40 Conference Dues 20

0 2006 2007 2008 2009 2010 2011 2012 est. 2013

24 Executive Connections 2012-13 Board of Directors

Barbara Millar (Chair) ...... [email protected] BOLSTER YOUR Assistant Dean, MBA for Executives Program, University of Virginia Darden School of Business MARKETING AND Gonzalo Freixes (Past Chair) ...... [email protected] Associate Dean, UCLA RECRUITING Kristin Polito (Vice Chair) ...... [email protected] EFFECTIVENESS Director, Executive MBA Program, Suffolk University Sawyer Business School Lina Bell ...... [email protected] Executive Director, MBA for Executives, Rice University Kelley Martin Blanco ...... [email protected] 2014 Assistant Dean, Executive MBA Programs, Columbia University Armando Dal Colletto ...... [email protected] Marketing Dean, Business School São Paulo—BSP Louise Kapustka ...... [email protected] and Executive Director, Executive MBA, University of Washington Foster School of Business Nicole Tee ...... [email protected] Admissions Director of Graduate Executive Degrees, Nanyang Technological University Saskia Treurniet ...... [email protected] Program Director, Global Executive OneMBA Program, Rotterdam School of Management, Erasmus University Karin Wiström ...... karin.wistrom@ifl .se March 23–26, 2014 (Sun-Wed) Director, Executive MBA, Stockholm School of Economics Georgia Tech Hotel and Peter Withers ...... [email protected] Director of Academic Programs, The University of Auckland Graduate School of Enterprise Conference Center Atlanta, Georgia EX OFFICIO Mihir Choudhary (Corporate Liaison) ...... [email protected] CEO, PageWell THE PROGRAM FEATURES EXECUTIVE DIRECTOR Michael Desiderio ...... [email protected] • Leading experts Executive Director, Executive MBA Council Phone: 480.584.3046 • Customized case studies • Interactive approach and time STRATEGIC PARTNERS Association of MBAs (AMBA) for networking Association to Advance Collegiate Schools of Business International (AACSB International) Graduate Management Admission Council (GMAC) European Foundation for Management Development (EFMD) Central and East European Management Development Association (CEEMAN) Learn more and register at:

CORPORATE MEMBERS* www.emba.org/courses_ AIH Destination Management IntroMaps marketing_admissions.htm Andromeda Training, Inc. Ivy Software, Inc. Annodyne, Inc. Legacy Ventures Austral Education Group PageWell Booker Promotions Prep Zone Sponsored by the Executive MBA Campus Text Right Management Council, in collaboration with the Eduvantis Southbridge Access EmpoweredU Study.Net Graduate Management Admission Executive Core, LLC Tumlare Council Financial Times The Washington Campus Go-today WorldStrides Capstone Programs Harvard Business Publishing XanEdu Inkling Systems, Inc. Insights Learning & Development International Study Programs

*Current list as of printing date

Fall 2013 25 One University Drive ASBE Orange, CA 92866 www.embac.org

2013 CONFERENCE SPONSORS October 19-22, 2014 Thank You! for supporting the Executive MBA Council’s 2013 conference

PLATINUM Columbia Business School Graduate Management Admission Council® Kellogg School of Management, Northwestern CORPORATE SPONSORS & CONTRIBUTORS University AIH Destination Management EXECUTIVE MBA COUNCIL CONFERENCE • 2014 Neeley Executive MBA Program at TCU Andromeda Training, Inc. NYU Stern Executive MBA Program Annodyne, Inc. Rice University Austral Education Group Southbridge Access Booker Promotions University of Michigan Ross School of Business Campus Text USC Marshall School of Business Eduvantis Washington University in St. Louis–Olin Business EmpoweredU School Executive Core, LLC Financial Times GOLD Go-today Cornell University Harvard Business Publishing The University of Texas at Dallas Inkling Systems, Inc. University of Chicago Booth School of Business Insights Learning & Development Los Angeles, California Angeles, Los University of Virginia Darden School of Business International Study Programs University of Washington, Foster School of IntroMaps Business Ivy Software, Inc. Legacy Ventures SILVER PageWell Berkeley MBA for Executives Prep Zone Emory University’s Goizueta Business School Right Management Robert H. Smith School of Business Southbridge Access SMU Cox School of Business Study.Net UNC Kenan-Flagler EMBA Programs Tumlare The Washington Campus Hyatt Regency Century Plaza WorldStrides Capstone Programs Avenue of the Stars XanEdu Los Angeles, CA GRIFFITH OBSERVATORY