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NYSE Reopens with 25% of Staff, 'Some Good News' Acquisition

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NYSE Reopens with 25% of Staff, 'Some Good News' Acquisition DAILY SCOOP NYSE reopens with 25% of staff, ‘Some Good News’ acquisition takes heat, and Pizza Hut celebrates grads Also: The majority of publications continue to focus on COVID-19 news, Disney World shares recipe for popular resort treat, Hy-Vee hands out masks in Iowa, and more. By Beki Winchel @bekiweki May 26, 2020 LinkedIn Twitter Facebook More Hello, communicators: Pizza Hut is celebrating this year’s graduates with free pizzas. Eligible consumers can claim a medium one-topping pizza as part of a partnership with America’s Dairy Farmers giving away 500,000 pies: PizzaHut @pizzahut Congratulations Class of 2020, you did it! Together with America’s dairy farmers, we want to celebrate all your accomplishments with half a million FREE pizzas. Visit bit.ly/2ynfRE0 to claim your free medium 1-topping pizza while supplies last. 1,147 11:46 PM - May 21, 2020 694 people are talking about this DFA @dfamilk Help get the word out. Share with the graduate in your life! twitter.com/DairyGood/stat… Dairy Good @DairyGood ICYMI: @FallonTonight announced a partnership between America’s dairy farmers and @pizzahut! See how you can make graduation weekend undeniably unforgettable! #UndeniablyDairy pizzahut.com/gradparty Check out the segment at 7:29 of this clip: bit.ly/36tQFZ9 21 2:21 PM - May 22, 2020 See DFA's other Tweets The move exempliˆes a branding effort meant to keep an organization top- of-mind, while also racking up goodwill generated by a CSR effort and partnership during COVID-19. If you’re still searching for ways to help out the community, go deeper than a donation. By offering up products and services to meet an upcoming holiday or celebration, you stand to grab more media coverage as well as make a difference in the hearts and minds of consumers. Here are today’s top stories: NYSE touts safety in reopening The New York Stock Exchange is open again after being closed for two months while people sheltered in place for COVID-19. NYSE @NYSE It's good to be back and to welcome @NYGovCuomo, but this is only the beginning 253 10:32 AM - May 26, 2020 72 people are talking about this The trading ˜oor looks very different, however, with safety measures in place and only a portion of its staff present. The Wall Street Journal reported: Only one-quarter of the NYSE’s usual population of traders will be back when the ˜oor resumes business after a two-month closure prompted by the coronavirus pandemic. Traders who return must wear masks, avoid taking public transportation and follow tough social-distancing rules, with newly erected Plexiglas barriers to help them stay apart. A visitor ban means splashy bell-ringings and celebrations to mark initial public offerings won’t be happening anytime soon. Media organizations that broadcast from the ˜oor, like CNBC and Cheddar, aren’t coming back yet either. The organization’s president, Stacey Cunningham, outlined its reopening procedures in a CNBC interview: CNBC @CNBC After a two-month shutdown, the @NYSE floor partially reopens today. NYSE President Stacey Cunningham joins us to discuss the reopening process. cnb.cx/2X3cGuU 86 9:59 AM - May 26, 2020 38 people are talking about this Why it’s important: Many organizations are focusing on reopening efforts, and no matter where you are in the process, your communications are a crucial step in your crisis strategy. By communicating early and often, you can foster additional trust and stay ahead of the narrative—which is especially important as uncertainty surrounding COVID-19 continues. TACTICALLY SPEAKING On Tuesday starting at 7 a.m. Central time, Hy-Vee is giving away up to 1,000 masks to consumers visiting its locations across Iowa. The Des Moines Register reported: The Iowa Department of Public Health partnered with HanesBrands, the U.S. Department of Health and Human Services and the Centers for Disease Control to provide the 75,000 “Hanes Defender” cloth masks. The city of Wilmington, Delaware also recently partnered with nonproˆt organizations to hand out roughly 19,500 masks, focusing on lower-income neighborhoods. These partnerships can beneˆt both townships and cities as well as the organizations handing out the masks, and underline the importance of forging relationships with both consumers and strategic business partners during COVID-19. Doing so can help you on the road to recovery. [FREE DOWNLOAD: Employee pulse survey template] MEASURED THOUGHTS A recent report by Fractl titled, “How has Coronavirus impacted digital PR and link building?” revealed that although the peak of COVID-19 articles has passed, the majority of publications are continuing to focus stories around the crisis, with 10% more covering COVID-19 in April, compared with March: Image courtesy of Fractl. PR pros looking to land media coverage should focus their efforts on verticals including health, travel, business and ˆnance, personal ˆnance, relationships and education, as they’re publishing the most articles related to the crisis: Image courtesy of Fractl. Along with offering new information, fresh angles and experts for commentary (including organizations’ leaders), brand managers and communicators can also hone their stories and pitches by starting with the most common keywords, which Fractl reported by vertical: Image courtesy of Fractl. You can read the full ˆndings here. CRISIS LEADERSHIP BOARD Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. Learn more about this exclusive membership here. Viewers’ reactions mixed on ViacomCBS purchasing ‘Some Good News’ Actor John Krasinski faced both cheers and criticism after selling his “Some Good News” YouTube series to ViacomCBS following what The Hollywood Reporter called a “massive bidding war.” John Krasinski @johnkrasinski Wow who can believe when we started this thing together we all just wanted good news to be more fully represented in our everyday lives. And now? You quite literally ARE the good news! Thanks to you, SGN lives on, joining the ranks of this historic news network! See you all soon! twitter.com/CBSNews/status… CBS News @CBSNews "On @johnkrasinski’s very first episode of @somegoodnews, he asked why has there never been a news show dedicated entirely to good news. Well, we at CBS agree and we are proud to welcome SGN to @CBS and the @CBSNews family." - @CBS 25.4K 11:50 AM - May 22, 2020 2,506 people are talking about this Critics complained the show’s focus stood in contrast to a corporate entity producing and creating future episodes, especially if the content is placed behind a paywall: John Krasinski @johnkrasinski · May 22, 2020 Wow who can believe when we started this thing together we all just wanted good news to be more fully represented in our everyday lives. And now? You quite literally ARE the good news! Thanks to you, SGN lives on, joining the ranks of this historic news network! See you all soon! twitter.com/CBSNews/status… CBS News @CBSNews "On @johnkrasinski’s very first episode of @somegoodnews, he asked why has there never been a news show dedicated entirely to good news. Well, we at CBS agree and we are proud to welcome SGN to @CBS and the @CBSNews family." - @CBS FriedIceCream @FFVFORKIDS i cant believe it only took two months to take this show from filet mignon to soup sandwich. I wouldn't watch if you PAID ME 8 dollars a month. Just feels dirty. 87 12:24 PM - May 22, 2020 See FriedIceCream's other Tweets John Krasinski @johnkrasinski · May 22, 2020 Wow who can believe when we started this thing together we all just wanted good news to be more fully represented in our everyday lives. And now? You quite literally ARE the good news! Thanks to you, SGN lives on, joining the ranks of this historic news network! See you all soon! twitter.com/CBSNews/status… CBS News @CBSNews "On @johnkrasinski’s very first episode of @somegoodnews, he asked why has there never been a news show dedicated entirely to good news. Well, we at CBS agree and we are proud to welcome SGN to @CBS and the @CBSNews family." - @CBS jUSTIN (jb) bOLOGNINO @jbolognino Loved loved loved SGN. It's become a family bond like no other. Absolute brilliance, emotion, connection. How any of that lives on with corporate deathtrap CBS remains very hard to imagine. And it's gonna be gated? Commercials? And John won't be the host? That's Some Bad News. 160 12:27 PM - May 22, 2020 See jUSTIN (jb) bOLOGNINO's other Tweets John Krasinski @johnkrasinski · May 22, 2020 Wow who can believe when we started this thing together we all just wanted good news to be more fully represented in our everyday lives. And now? You quite literally ARE the good news! Thanks to you, SGN lives on, joining the ranks of this historic news network! See you all soon! twitter.com/CBSNews/status… CBS News @CBSNews "On @johnkrasinski’s very first episode of @somegoodnews, he asked why has there never been a news show dedicated entirely to good news. Well, we at CBS agree and we are proud to welcome SGN to @CBS and the @CBSNews family." - @CBS Seamone @seamone1 No pass!. This will lose the heart of SGN and b come just another corporate money making Watered down version of what it once was. 198 11:53 AM - May 22, 2020 See Seamone's other Tweets Leah Rantz @Leah_Rants Finding out Some Good News #SGN has been sold to be put behind a paywall on #CBSAllaccess is so disheartening.
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