NYSE Reopens with 25% of Staff, 'Some Good News' Acquisition

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DAILY SCOOP NYSE reopens with 25% of staff, ‘Some Good News’ acquisition takes heat, and Pizza Hut celebrates grads

Also: The majority of publications continue to focus on COVID-19 news, Disney World shares recipe for popular resort treat, Hy-Vee hands out masks in Iowa, and more.

By Beki Winchel @bekiweki May 26, 2020

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Hello, communicators: Pizza Hut is celebrating this year’s graduates with free pizzas. Eligible  consumers can claim a medium one-topping pizza as part of a partnership with America’s Dairy Farmers giving away 500,000 pies:

PizzaHut @pizzahut

Congratulations Class of 2020, you did it! Together with America’s dairy farmers, we want to celebrate all your accomplishments with half a million FREE pizzas. Visit bit.ly/2ynfRE0 to claim your free medium 1-topping pizza while supplies last.

1,147 11:46 PM - May 21, 2020

694 people are talking about this

DFA @dfamilk

Help get the word out. Share with the graduate in your life! twitter.com/DairyGood/stat…

Dairy Good @DairyGood ICYMI: @FallonTonight announced a partnership between America’s dairy farmers and @pizzahut! See how you can make graduation weekend undeniably unforgettable! #UndeniablyDairy pizzahut.com/gradparty Check out the segment at 7:29 of this clip: bit.ly/36tQFZ9 

21 2:21 PM - May 22, 2020

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The move exemplies a branding effort meant to keep an organization top- of-mind, while also racking up goodwill generated by a CSR effort and partnership during COVID-19.

If you’re still searching for ways to help out the community, go deeper than a donation. By offering up products and services to meet an upcoming holiday or celebration, you stand to grab more media coverage as well as make a difference in the hearts and minds of consumers.

Here are today’s top stories:

NYSE touts safety in reopening

The New York Stock Exchange is open again after being closed for two months while people sheltered in place for COVID-19.

NYSE @NYSE

It's good to be back and to welcome @NYGovCuomo, but this is only the beginning

253 10:32 AM - May 26, 2020

72 people are talking about this

The trading oor looks very different, however, with safety measures in place and only a portion of its staff present.

The Wall Street Journal reported: Only one-quarter of the NYSE’s usual population of traders will be back  when the oor resumes business after a two-month closure prompted by the coronavirus pandemic. Traders who return must wear masks, avoid taking public transportation and follow tough social-distancing rules, with newly erected Plexiglas barriers to help them stay apart.

A visitor ban means splashy bell-ringings and celebrations to mark initial public offerings won’t be happening anytime soon. Media organizations that broadcast from the oor, like CNBC and Cheddar, aren’t coming back yet either.

The organization’s president, Stacey Cunningham, outlined its reopening procedures in a CNBC interview:

CNBC @CNBC

After a two-month shutdown, the @NYSE floor partially reopens today. NYSE President Stacey Cunningham joins us to discuss the reopening process. cnb.cx/2X3cGuU

86 9:59 AM - May 26, 2020

38 people are talking about this

Why it’s important: Many organizations are focusing on reopening efforts, and no matter where you are in the process, your communications are a crucial step in your crisis strategy. By communicating early and often, you can foster additional trust and stay ahead of the narrative—which is especially important as uncertainty surrounding COVID-19 continues.

TACTICALLY SPEAKING On Tuesday starting at 7 a.m. Central time, Hy-Vee is giving away up to 1,000 masks to consumers visiting its locations across Iowa.

The Des Moines Register reported: The Iowa Department of Public Health partnered with HanesBrands,  the U.S. Department of Health and Human Services and the Centers for Disease Control to provide the 75,000 “Hanes Defender” cloth masks.

The city of Wilmington, Delaware also recently partnered with nonprot organizations to hand out roughly 19,500 masks, focusing on lower-income neighborhoods.

These partnerships can benet both townships and cities as well as the organizations handing out the masks, and underline the importance of forging relationships with both consumers and strategic business partners during COVID-19. Doing so can help you on the road to recovery.

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MEASURED THOUGHTS A recent report by Fractl titled, “How has Coronavirus impacted digital PR and link building?” revealed that although the peak of COVID-19 articles has passed, the majority of publications are continuing to focus stories around the crisis, with 10% more covering COVID-19 in April, compared with March:  Image courtesy of Fractl. PR pros looking to land media coverage should focus their efforts on verticals including health, travel, business and nance, personal nance, relationships and education, as they’re publishing the most articles related to the crisis:

Image courtesy of Fractl.

Along with offering new information, fresh angles and experts for commentary (including organizations’ leaders), brand managers and communicators can also hone their stories and pitches by starting with the most common keywords, which Fractl reported by vertical: 

Image courtesy of Fractl.

You can read the full ndings here.

CRISIS LEADERSHIP BOARD Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Learn more about this exclusive membership here. Viewers’ reactions mixed on ViacomCBS  purchasing ‘Some Good News’

Actor John Krasinski faced both cheers and criticism after selling his “Some Good News” YouTube series to ViacomCBS following what The Hollywood Reporter called a “massive bidding war.”

John Krasinski @johnkrasinski

Wow who can believe when we started this thing together we all just wanted good news to be more fully represented in our everyday lives. And now? You quite literally ARE the good news! Thanks to you, SGN lives on, joining the ranks of this historic news network! See you all soon! twitter.com/CBSNews/status…

CBS News @CBSNews "On @johnkrasinski’s very first episode of @somegoodnews, he asked why has there never been a news show dedicated entirely to good news. Well, we at CBS agree and we are proud to welcome SGN to @CBS and the @CBSNews family." - @CBS

25.4K 11:50 AM - May 22, 2020

2,506 people are talking about this

Critics complained the show’s focus stood in contrast to a corporate entity producing and creating future episodes, especially if the content is placed behind a paywall:

John Krasinski @johnkrasinski · May 22, 2020 Wow who can believe when we started this thing together we all just wanted good news to be more fully represented in our everyday lives. And now? You quite literally ARE the good news! Thanks to you, SGN lives on, joining the ranks of this historic news network! See you all soon! twitter.com/CBSNews/status…

FriedIceCream @FFVFORKIDS

i cant believe it only took two months to take this show from filet mignon to soup sandwich. I wouldn't watch if you PAID ME 8 dollars a month. Just feels dirty.

87 12:24 PM - May 22, 2020

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jUSTIN (jb) bOLOGNINO @jbolognino

Loved loved loved SGN. It's become a family bond like no other. Absolute brilliance, emotion, connection. How any of that lives on with corporate deathtrap CBS remains very hard to imagine.  And it's gonna be gated? Commercials? And John won't be the host? That's Some Bad News.

160 12:27 PM - May 22, 2020

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Seamone @seamone1

No pass!. This will lose the heart of SGN and b come just another corporate money making Watered down version of what it once was.

198 11:53 AM - May 22, 2020

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Leah Rantz @Leah_Rants

Finding out Some Good News #SGN has been sold to be put behind a paywall on #CBSAllaccess is so disheartening. "Yeah, you can have your good news, if you pay us 5.99 a month for it." Way to completely lose the integrity behind it.

69 6:24 PM - May 21, 2020

25 people are talking about this  The show’s Twitter account shared the following reassurance:

jUSTIN (jb) bOLOGNINO @jbolognino · May 22, 2020 Replying to @johnkrasinski @somegoodnews Loved loved loved SGN. It's become a family bond like no other. Absolute brilliance, emotion, connection. How any of that lives on with corporate deathtrap CBS remains very hard to imagine. And it's gonna be gated? Commercials? And John won't be the host? That's Some Bad News.

Some Good News @somegoodnews

We're so glad that you love SGN and we sure love delivering the good news! CBS and CBS News has always been free and SGN will continue to be as accessible as it has always been. SGN lives on and we hope that you come with us!

56 12:49 PM - May 22, 2020

17 people are talking about this

For ViacomCBS, the acquisition was appealing purely based on the staggering viewer numbers:

AdAge reported the following Facebook video views, courtesy of social measurement platform Tubular Labs:

1.“The Daily Show”: 231 million 2. “The Tonight Show Starring Jimmy Fallon”: 107 million 3. “The Late Late Show with James Corden”: 55.7 million 4. “Some Good News”: 55.3 million 5. “The Late Show With Stephen Colbert”: 35.9 million 6. “Late Night With Seth Meyers”: 5.0 million

In other words, over the course of a couple of months, a novice to the form was competitive on Facebook vs. a group of pros with collectively decades of experience.

Why it matters: Whether it’s through an acquisition or an inuencer partnership, brand managers must walk the ne line between corporate messaging and content that both engages and entertains. Consumers are savvy viewers and can be suspicious of content that doesn’t feel authentic. Don’t skip building relationships with social media users in favor of quickly racking up views, because the reach won’t last.

SOCIAL BUZZ Walt Disney World Parks and Resorts shared the recipe for its popular “Kitchen Sink sundae” from its Beaches & Cream Soda Shop in Lake Buena Vista, Florida. The concoction, which calls for a whole can of dairy whipped topping, is part of the company’s #DisneyMagicMoments campaign: Walt Disney World  @WaltDisneyWorld

We are sharing the recipe for the original Kitchen Sink sundae from Beaches & Cream Soda Shop . It’s the perfect way to top off any family meal as it’s enough to feed everyone! di.sn/6016GDHRi #DisneyMagicMoments

743 5:05 PM - May 25, 2020

143 people are talking about this

Disney Parks @DisneyParks

Today we are sharing the recipe for the original Kitchen Sink sundae from Beaches & Cream Soda Shop . It’s the perfect way to top off any family meal as it’s enough to feed everyone! bit.ly/2Zz3j7F #DisneyMagicMoments

652 5:05 PM - May 25, 2020

138 people are talking about this

Sharing recipes continues to be an important engagement tactic, especially as Disney World hasn’t yet announced a reopening date. Even after reopening, many organizations will be at reduced capacities, so communicators should plan to continue digital engagement campaigns well into the future of COVID-19. RESEARCH SNAPSHOT  The COVID-19 crisis has drastically changed the landscape for communicators and PR pros. More than ever before, communicators must gain key skill sets and employ strategic communications and media relations strategies to boost their organizations’ coverage, reputation and overall brand.

Learn what the 315 communicators we surveyed say about what parts of the PR function are more important than ever, how to adjust for COVID- 19, and more with our free report revealing insights that can help you perservere during this uncertain time.

Download your copy of the report here.

SOUNDING BOARD How has the COVID-19 pandemic affected how PR pros are looking for their next role or job? Have you adjusted your job seeking efforts? Are you looking harder than you were before?

PR Daily @PRDaily

Has the COVID-19 pandemic changed your plans on looking for a new job/new role? How are you thinking about your future career right now? Share your thoughts with our #DailyScoop hashtag or weigh in below.

45% Staying put, for now

23% Still looking for jobs

17% Looking harder now

15% Never going to leave

60 votes • Final results  1 9:50 AM - May 26, 2020 See PR Daily's other Tweets

Weigh in with your thoughts through our Twitter poll, below, and under the hashtag #DailyScoop. We’ll share in tomorrow’s roundup.

TOPICS: CONTENT MARKETING, COVID-19, CRISIS COMMUNICATIONS, DAILY SCOOP, EMPLOYEE ENGAGEMENT, EXTERNAL COMMUNICATIONS, LEADERSHIP COMMUNICATIONS, MARKETING, MEASUREMENT, PR INDUSTRY, SOCIAL MEDIA, STORYTELLING, THE WORKPLACE, VISUAL & VIDEO COMMUNICATIONS, WRITING & EDITING

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