Preston Retail and Leisure Study Final Report
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Preston Retail and Leisure Study Final Report Preston City Council April 2019 Prepared on behalf of WYG Environment Planning Transport Limited. Quay West at MediaCityUK, Trafford Wharf Road, Trafford Park, Manchester, M17 1HH Tel: +44 (0)161 872 3223 Fax: +44 (0)161 872 3193 Email: Website: www.wyg.com WYG Environment Planning Transport Limited. Registered in England & Wales Number: 03050297 Registered Office: Arndale Court, Otley Road, Headingley, Leeds, LS6 2UJ Preston Retail and Leisure Study Contents Executive Summary ....................................................................................................... 4 1.0 Introduction ........................................................................................................ 11 1.1 Instruction ............................................................................................................... 11 1.2 Structure of Report ................................................................................................... 13 2.0 Retail and Leisure Trends ..................................................................................... 14 2.1 Introduction ............................................................................................................. 14 2.2 Polarisation and the Decline of Secondary Centres ...................................................... 14 2.3 The End of the ‘Big Four Space Race’ and the Rise of the Discounter ........................... 17 2.4 Special Forms of Trading ........................................................................................... 20 2.5 Leisure and the Appetite for Additional Food and Drink ............................................... 23 2.6 Brexit ....................................................................................................................... 25 2.7 Influential Reports .................................................................................................... 26 2.8 Expenditure in Preston .............................................................................................. 27 2.9 Implications for Preston ............................................................................................ 28 3.0 Planning Policy ..................................................................................................... 34 3.1 National Planning Policy ............................................................................................ 34 3.2 Local Planning Policy ................................................................................................. 37 3.3 Other Relevant Policy ................................................................................................ 44 4.0 Summary of Health Check Findings ........................................................................ 45 4.1 Introduction ............................................................................................................. 45 4.2 Sub-Regional Retail Context ...................................................................................... 48 4.3 Health Check of Preston City Centre........................................................................... 53 4.4 Health Checks of Local Centres .................................................................................. 64 4.5 Health Checks of Broughton Neighbourhood Plan Centres ........................................... 75 5.0 Original Market Research ...................................................................................... 79 5.1 Introduction ............................................................................................................. 79 5.2 Household Survey ..................................................................................................... 79 5.3 Study Area ............................................................................................................... 80 5.4 Assessment of Retail Shopping Patterns ..................................................................... 82 5.5 Convenience Goods Shopping Patterns ...................................................................... 85 www.wyg.com creative minds safe hands 1 Preston Retail and Leisure Study 5.6 Comparison Goods Shopping Patterns ........................................................................ 91 5.7 Customer Behaviour.................................................................................................101 6.0 Population and Expenditure ................................................................................ 105 6.1 Introduction ............................................................................................................105 6.2 Study Area Population ..............................................................................................105 6.3 Retail Expenditure ...................................................................................................106 6.4 Convenience Goods Expenditure ...............................................................................108 6.5 Comparison Goods Expenditure ................................................................................111 7.0 Retail Capacity in the Preston Administrative Area ................................................. 113 7.1 Introduction ............................................................................................................113 7.2 Capacity Formula .....................................................................................................113 7.3 Future Capacity for Convenience Goods Floorspace ...................................................114 7.4 Future Capacity for Comparison Goods Floorspace .....................................................120 7.5 Qualitative Need ......................................................................................................125 8.0 Assessment of Leisure Needs .............................................................................. 132 8.1 Introduction ............................................................................................................132 8.2 Bingo ......................................................................................................................135 8.3 Cinema ...................................................................................................................136 8.4 Ten Pin Bowling .......................................................................................................140 8.5 Health and Fitness Centres .......................................................................................143 8.6 Food and Drink ........................................................................................................146 8.7 Other Leisure Uses ..................................................................................................151 9.0 Summary of Findings and Recommendations ........................................................ 154 9.1 Introduction ............................................................................................................154 9.2 Key Findings: Quantitative Need ...............................................................................159 9.3 Key Findings: Qualitative Need .................................................................................160 9.4 Key Findings: Commercial Leisure .............................................................................163 9.5 The Proposed Retail and City Centre Strategy ............................................................165 9.6 Policy Recommendations: Defined Centre Boundaries ................................................167 9.7 Recommended Local Impact Threshold .....................................................................170 Glossary of Terms....................................................................................................... 175 www.wyg.com creative minds safe hands 2 Preston Retail and Leisure Study Appendices Appendix 1. Study Area Plan Appendix 2. Experian Goad Classification of Retail and Service Uses Appendix 3. Preston City Centre Health Check Appendix 4. Preston City Centre Diversity of Use, Vacancy and Boundary Plans Appendix 5. Local Centre Health Checks Appendix 6. Local Centre Diversity of Use Plans Appendix 7. Broughton Neighbourhood Plan Centre Health Checks Appendix 8. Household Survey Questionnaire and Results Appendix 9. Quantitative Assessment Appendix 10. Gap Analysis Plans of Preston www.wyg.com creative minds safe hands 3 Preston Retail and Leisure Study Executive Summary Introduction and Background 1. WYG was commissioned by Preston and Chorley Councils in 2018 to undertake a Retail and Leisure Study covering the Central Lancashire Region. A separate Retail and Leisure Study has already been prepared on behalf of South Ribble Council in 2017. 2. The Study will act as an evidence base to assist in the formulation of future development plan policy within the new Central Lancashire Local Plan. 3. The Study draws on new empirical research in the form of a telephone survey of 1,800 households across the defined Study Area, which comprises 16 separate zones covering Preston and Chorley authority areas and parts of the surrounding authority areas of Wyre, Blackburn and Fylde. The Study draws on the recommendations and strategy as set out in the previous evidence base documents, along with the policies and guidance as set out in the current development plan for Preston. 4. The three Councils collectively are