RiSE Cross National Research Program 3rd RiSE Conference Program "Creative Economy" Transformation to a new economic paradigm Diplomatic Academy of Vienna Bruno-Kreisky-Saal June 2-4, 2014 Initiative Future Association RiSE Program Coordinator ZVR 220 918 961, Hildebrandgasse 28, 1180 Vienna/Austria Tel: +43 (1) 99 717 02, Fax -99,
[email protected] Conference Introduction We welcome you to the 3rd RiSE Conference from June 2‐4, 2014 at the Diplomatic Academy of Vienna, advancing our joint effort towards a favorable future development in our countries. Both Austria and South Korea have called to foster innovation and scientific excellence. In search for a ʺcreative economyʺ – one that is dominated by highly innovative enterprises with a societal mission – not only technological innovations are being called for, but especial‐ ly social innovations such as new business models, resulting in improved competitive advantage and productivity. Therefore, this yearʹs conference is dedicated to the following topic: ʺCreative Economyʺ ‐ Transformation of our economies to viable systems that create added economic, social and ecological value to society. The contributions will shed light on the greatest challenges and chances on the pathway to creative economy from a social, ecological, and entrepreneurial perspective, as well as to the question how to transform traditional businesses into viable socio‐economic enterprises. Each perspective will be presented from the viewpoints of science, policy, and practice. The invited speakers represent leading scientific and policy institutions as well as highly viable and innovative enterprises. Thus, the 3rd RiSE Conference will answer the following questions: • Which are the greatest challenges and chances on the pathway to a highly innovative, creative socio‐economic system? • How can the transformation to viable socio‐economic enterprises be fostered? Answering such questions demands for an interdisciplinary approach, that is why scholars from different fields of research are invited to the conference.