Amazon Investments Here Breach $2-billion Mark Firm infuses another `. 1,680 crore in Amazon Seller Services taking total to over `. 13,800 crore nounced its Prime Day sale for later Payal.Ganguly this month and has been aggressive @timesgroup.com The Big League in taking on the Flipkart-Myntra- Jabong combine by matching up Bengaluru: Seattle-based online OTHER BIG INVESTORS IN on sale events. These infusions retail major Amazon has crossed INDIA’S INTERNET ECONOMY will continue in a six to nine $2 billion in India investments, as month interval for Ama- it has infused another `. 1,680 crore SoftBank $4 billion zon India to take on com- in its main local unit Amazon Sel- *Paytm, Snapdeal, Ola, OYO, petition for the next two to ler Services, taking the total capi- InMobi, Grofers, Hike* three years, added Meena. tal invested to over `. 13,800 crore “We remain committed to our ($2.1billion). India business with a long-term The fresh capital infusion made Tiger Global Management perspective to make ecommerce a last month will make it the second- Less than $2 billion habit for Indian customers and to largest global investor in India’s *Flipkart, Ola, Quikr, invest in the necessary technology digital economy, after Japanese in- and infrastructure to grow the en- ternet major SoftBank which has Delhivery, ShopClues, tire ecosystem. We are delighted invested close to $4 billion already NestAway and humbled by the trust from our but more than Flipkart-backer Ti- customers, to lead in India things ger Global which has parked less Naspers - Over $1.6 b that matter to our customers in than $2 billion here. *Flipkart, MakeMyTrip, just four years of our business, Amazon’s founder Jeff Bezos re- PayU India, Olx, Swiggy while continuing to launch inno- cently reiterated the commitment to vative India-first initiatives as India after meeting Prime Minister *PORTFOLIO well as completely new offe- Narendra Modi in US last month, rings like Prime and Prime vi- tweeting “Always impressed, energi- the selection and offerings under Pri- deo," said an Amazon India sed by optimism and invention in In- me, to increase membership and spokesperson in response dia. Excited to keep investing and stickiness as renewals for the pro- to ET's queries. growing.” The fresh infusion is part gramme will be at full price of `. 999 The Flipkart group re- of Amazon’s overall commitment of this year. cently raised $1.4 bil- $5 billion to India. Part of the infusion could also be lion led by Chinese “There are few areas Amazon India towards strengthening the net- internet conglome- is targeting now — they want to grow work ahead of the festive sea- rate Tencent big in fashion. The focus is also on son, the biggest sale event on- along with US growing Prime membership for next line, which arrives earlier technology six months and keeping the user en- this year in September. corpora- gaged. Part of the infusion will be di- “They are gearing up for tions eBay rected to Prime content develop- Diwali and the usual in- and Mi- ment,” said Satish Meena, senior fo- vestment in logistics crosoft recast analyst at Forrester Research. and warehousing will recently, ta- A year after launching its subscrip- continue. This year, the com- king its total ca- tion-based Prime programme in In- petition is only from Flipkart,” sa- pital raised till date to dia, Amazon is focused on growing id Meena. The company recently an- $4.6 billion.