EXHIBITION REPORT 01 02 03 04 05 06 13 15 16 19 22 24 SHOW INFORMATION SHOW COMMENTS CHAIRMAN'S OPENING EVENTS EXHIBITION CONFIGURATION EXHIBITION SITE EXHIBITION TRENDS EVENTS AND SPECIAL EXHIBITS OUTLINE OF SPONSOR CONFERENCE EXHIBITORS VISITORS OF NUMBERS AND ANALYSIS AND PUBLICITY ADVERTISING WEB SITE OFFICIAL JAPAN CEATEC 9. 8. 7. 6. 5. 4. 3. 2. 1. 12. 11. 10. CONTENTS

CEATEC JAPAN 2007 00 CEATEC JAPAN 2007 01 operation activities among major operation activities and the convergence of communications, information and imaging technologies of communications, information and and the convergence and trends latest achievements presenting the industries' and vitality of the industry to the world trends present the achievements, age in the digital network to lifestyles, economies and society contributing Digital Home Appliances Digital Home CES (USA) Association (CEA)/International Consumer Electronics (Germany) Messe Berlin/IFA Information Communications Association (TIA)/NXTcomm (USA) Industry Telecommunications Forum World International Engineering Consortium (IEC)/Broadband Electronic Components electronica & Productronica China (China) Messe Munchen International/electronica (Germany), Note: The Asia Electronics Exhibition Cooperation Conference (AEECC) was established in 1997 to encourage mutual promotional co Asia Electronics Exhibition Cooperation Conference (AEECC) was The Note: Management Office JAPAN CEATEC Association (JESA) Japan Electronics Show electronics and IT exhibition organizers in the Asia region. in the organizers electronics and IT exhibition Note: Groups of 20 or more students and children under 12 years of age admitted free of charge Note: Groups of 20 or more students and children under 12 years Committee Organizing JAPAN CEATEC Association (JEITA) Industries Technology Japan Electronics and Information (CIAJ) Association of Japan Communications and Information network Association of Japan (CSAJ) Computer Software Ministry of Economy, Japan; Affairs, and Communications, Japan; Ministry of Foreign Affairs Ministry of Internal Japan (listed by date established) and Industry, Trade The Japan Broadcasting Corporation (NHK); Municipal Government; Chiba Chiba Prefectural Government; Tokyo The and Industry; The Japan Chamber of Commerce Association of Commercial Broadcasters in Japan; Trade Japan External The Chiba Chamber of Commerce and Industry; Chamber of Commerce and Industry; of the U.S. Commercial Service; Delegation (JNTO); Organization Tourist Japan National (JETRO); Organization Dept.; Canadian Embassy and & Investment Trade in Japan, European Commission in Japan; British Embassy Consulates in Japan (no particular order) of Radio Industries and Businesses (ARIB); Association in Japan; Association of Consumer Electronics Marketing Association Japan Association of Japan; Internet Association of Japan (DCAj); Electrical Products Digital Content Japan Association, Inc. (JAMA); Automobile Manufacturers Japan Audio Society (JAS); (IAjapan); ITS Japan; Japan Television Japan Cable Association (JCTA); Telecommunications Association; Japan Cable and Book Publishers Association (JCSSA); Japan Electronic Products Association (JCTEA); Japan Computer System Seller Engineering & Dealers (JEP); Japan Satellite Distributors of Electronic Parts Association (JEPIA); Japan Federation Importers Recording Industry Nippon Keidanren; Association (JVA); Software Video Japan Association (JSBA); Broadcasting Carriers Telecommunications Committee (TTC); Technology Telecommunication Association of Japan (RIAJ); Association (TCA) (alphabetical order) Electronics & Information Industry Sub-Council (CCPIT ECC); Trade, China Council for the Promotion of International Association (CSIA); Electronic China Electronic Chamber of Commerce (CECC); China Semiconductor Industry External Taiwan Association (HKEIA); Electronic Industries The Hong Kong Association of India (ELCINA); Industries Area (TEDA) Development Technological Economic and Tianjin Council (TAITRA); Development Trade AEECC Members: Council (HKTDC); Korea Development Trade Hong Kong Appliance Corporation (CEAC); China Electronic Association (TEEMA) Manufacturers' Electrical and Electronic Taiwan Association (KEA); Electronics CEATEC JAPAN 2007 JAPAN CEATEC and Communications) Image, Information TEChnologies-Providing Advanced Exhibition of (Combined age, network for the digital and software products, systems technologies, newest the to experience visitors allow To 1. the needs of users by capturing the interest of and responding to exhibition specific function as a highly To 2. to fields, communications, information and imaging of information on the exhibition interactive Asia's largest As 3. and supporting industrial development to present clear social messages, thereby organizations gather industry To 4. 10:00 a.m. -5:00 p.m. October 6, October 2-Saturday, Tuesday, a.m. -12:00 p.m. October 2, 10:00 Tuesday, TIME PREMIERE Makuhari Messe Chiba, Japan 2-1 Nakase, Mihama-ku, All visitors are required to register. Free entry Web: on the pre-registering Visitors General: 1,000; Students: 500 at the Gate: registering Visitors 1. SHOW INFORMATION SHOW 1. MANAGEMENT ASIAN PARTNERS GLOBAL PARTNERS ASSISTANCE SUPPORT SPONSORSHIP ADMISSION LOCATION DURATION OBJECTIVES NAME Computer Software Computer Software Association of Japan Chairman, Shigefumi Wada Communications and Information Communications network Association of Japan Chairman, Kaoru Yano At this year's show, the eighth staging of CEATEC JAPAN, visitors will not only witness industry and market trends, but trends, but visitors will not only witness industry and market JAPAN, the eighth staging of CEATEC At this year's show, made possible by electronics and IT technologies, products and and working styles of living new will experience they wrought by digital convergence. industries and markets services, as well as by the new Against this backdrop of convergence and change, CEATEC JAPAN 2007 will be held at Makuhari Messe in Chiba 2007 will JAPAN and change, CEATEC Against this backdrop of convergence and are the Japan Electronics period from October 2 to 6, 2007. Sponsoring the show Prefecture for the fiveday Association of network Communications and Information Association (JEITA), Industries Technology Information by Assistance and support are being provided of Japan (CSAJ). Association Japan (CIAJ), and Computer Software and other organizations. offices Japanese government relevant Rapid developments in digital technology have fueled profound change in imaging, information and communications fueled profound change in imaging, information and communications in digital technology have Rapid developments is also leading to new global information technology (IT) infrastructure The expanding equipment and systems. to are combining And all of these factors the Internet. in areas such as broadcasting, communications and convergence and industries. markets businesses, create new Chairman, Machida Katsuhiko Japan Electronics and Information Electronics and Information Japan Industries Association Technology On the Opening of CEATEC JAPAN 2007 JAPAN CEATEC Opening of On the 2. CHAIRMAN'S COMMENTS CHAIRMAN'S 2.

CEATEC JAPAN 2007 02 CEATEC JAPAN 2007 03 3. OPENING EVENTS OPENING 3. In addition, at 5:30 p.m. on October 3, the CEATEC In addition, at 5:30 p.m. on October 3, the CEATEC held at the same 2007 International Reception was JAPAN and visitors, exhibitors location. Guests included overseas of foreign embassies in Japan, and representatives Shunichi Mr. media representatives. Japanese and overseas President of the Japan External Vice Executive Yamamoto, greeted the guests, after (JETRO), Organization Trade The made. which a traditional Japanese toast was as a place for well received International Reception was business as well as for opening new networking, and overseas visitors overseas opportunities for exhibitors, media. At noon on October 2, the opening day of the exhibition, of the exhibition, At noon on October 2, the opening day held at 2007 Opening Reception was JAPAN the CEATEC Otani Makuhari, located near Makuhari Messe, Hotel New Katsuhiko held. Mr. 2007 was JAPAN where CEATEC Organizing JAPAN Machida, Chairman of the CEATEC greetings on behalf of the sponsoring Committee, offered of the this, representatives associations. Following and of the and Industry, Trade Ministry of Economy, offered and Communications Affairs Ministry of Internal Kagami-Biraki (rice wine At a commemorative greetings. of the sponsoring representatives cask-breaking) ceremony, and NHK (Japan associations, the Japanese government Broadcasting Corporation), celebrated the opening of the with high anticipation for a successful event. show information in a exchanging Attendees also enjoyed comfortable and spacious atmosphere. 2. Opening Reception 2. Numerous representatives from television and radio from television Numerous representatives world and magazines around the stations, newspapers material for eagerly collecting day, gathered on the first exhibitor and periodicals. For shows television Time Premiere CEOs and top executives, representatives, all the to fully experience the best opportunity provided information for future and gain valuable exhibits A total of 749 plans. management and development 2007 over JAPAN visitors came to CEATEC VIP registered days of the show. the five 1. Premiere Time Premiere 1. 2007, media JAPAN opening of CEATEC Before the guests used Premiere and specially invited representatives October 2, Tuesday, 10:00 a.m. to noon on held from Time, information in a and exchange to tour the exhibition before the doors environment comfortable and spacious opened to the public. Exhibitors Number of 5 3 1 9 7 6 2 2 2 1 1 6 9 77 61 43 21 69 11 12 Booths Taiwan People's Republic of China Republic of Korea Hong Kong Singapore Malaysia Sri Lanka United States of America Canada United Kingdom France Germany Switzerland Italy Hungary Finland Sweden Norway Australia Israel (348 companies/organizations from 20 countries and regions) 20 countries from (348 companies/organizations Asia Europe North America (80 exhibitors from 2 countries) (42 exhibitors from 9 countries) Oceania(6 exhibitor from 1 country) Materials, Power Sources, Batteries Zone Sources, Power Materials, source sources and power Power supplies, Switching power chargers, Adapters, batteries, Solar cells, Lithium-ion batteries, Nickel-hydride Fuel cells, devices, Other magnets, Permanent Other battery-related Soft sinter, Metals, items, and Tools technologies, Biometrics, Environmental materials, Nanotechnology, alignment layers, Display films, Display related, Other elemental technologies, ACFs Display photomasks, Display spacers, seal materials, Display Display inks Film), Conductive (Anisotropic Conductive Equipment, and Manufacturing Testing Measuring, Zone Process Manufacturing Electronic characteristic measuring Transmission measuring instruments, Waveform measuringWireless communications equipment, Semiconductor and instruments, IC measuring equipment, Industrial Other electronic measuring meters, Manufacturing and inspection devices, instrumentation, Electronic assembly Other equipment, Electronic components mounting equipment, Testing equipment, equipment and systems, Assembly machines and related equipment and systems, design Electronic packaging Semiconductor mounting equipment and systems, components and related materials, devices, Electronic packaging systems, joint materials, Electronic packaging packaging devices Electronic manufacturing process-related Other electronic manufacturing systems, Municipality Zone Municipal and regional PR PR Zone magazines services, Books, PR software, Business & Society Zone Business & Business-use network services & systems services, communications WDM, Related UWB, Broadband, ADSL, XSDL, FTTH, terminals, CTI systems, Telecommunications IPv6, VoIP, IP-Phone, ASP/ ISP, products, equipment, PBX, Related Telecommunications Connection equipment, systems and services (network Platforms computing) terminals, Information PCs, Storage, Workstations, Servers, systems, Operating WAN equipment, Digital office equipment, LAN and Peripheral projectors, Displays, Wireless LAN equipment, Internet equipment (modems, and Intranet equipment, systems and services Related products, routers), Solution systems, hubs, Industrial equipment equipment and (Satellite communications Wireless equipment and systems equipment, Connecting equipment, Digital transmission Digital switching systems, equipment (Industrial-useequipment), Electronic application computers and Commercial-use imaging application equipment, equipment, Ultrasonic Peripheral equipment) , Related products Middleware services, EAI, Grid computing, Related systems and Web applications, Web services Applications SCM, CRM, EC/EDI, services, management, ERP, Knowledge Systems integration and DTP Internet Business applications, applications, Groupware, e-Learning, IDC, Related software Security CG applications, software, Outsourcing services Consulting, Network services,Solutions, Support services, Related systems and services RFID services, RFID RFID systems (management systems), RFID system development RFID-related products/services RFID chips, readers/writers, RFID printers, RFID tags, Social systems & services support services services, (barrier-free, etc.), Education Social welfare Venture ITS, services research announcement, etc.), Social services (university equipments, Related services and contents, software systems, Middle East(9 exhibitors from 1 country) (211 exhibitors from 7 countries and regions) (2) Foreign Exhibitors (2) Foreign Exhibitors 72 26 569 277 457 258 106 105 130 1,431 1,768 3,199 1,199 Booths 54 37 81 61 68 22 84 567 159 169 160 328 895 Total 0 56 57 18 10 61 33 34 27 52 113 348 235 Foreign Exhibitors 36 27 99 48 27 41 22 32 547 215 103 112 332 Japan Measuring, Testing and Manufacturing Equipment, and Manufacturing Equipment, Measuring, Testing Electronic Manufacturing Process Zone Municipality PR Subtotal Total Home & Personal Business & Society Subtotal Semiconductors Electronic Display Devices Passive Components Structural, Functional Components Materials, Power Sources, Batteries Stage Zone Structural, Functional Components Zone Functional Components Structural, Structural components, Relays), Switches, Connecting components (Connectors, Sensors), Small motors, Magnetic heads, (Acoustic transducers, Transducers Electronic circuit boards (Ridge-print,TV and video tuners, Functional components, Other electronic circuit boards), Other structural Module boards, Flexible, components MOS Logic, MOS micro, MOS memory, Digital bipolar, System LSIs, Analog ICs, Analog ICs, System LSIs, Digital bipolar, MOS memory, MOS micro, MOS Logic, Transistors, Rectifier elements, Discreet (Silicon diodes, Sensors, Optical ICs, Other elements, Optoelectronic conversion Thyristors, Varistors, Thermistors, discreet semiconductors), Memory Other semiconductors components, Zone Devices Display Electronic panels (PDPs), Inorganic and organic electroluminescent Plasma display LCDs, Touch panels, display Electronic VFDs, displays, CRT FEDs, LEDs, (EL) displays, devices Other display panels, Components Zone Passive OSCs, Inductors, Transformers, Capacitors, components (Resistors, Passive components Other passive Filters), Noise-reducing components, Consumer-use robots, Other consumer-use products Consumer-use robots, & Industrial Equipment Stage Devices Components, Electronic Zone Semiconductors Consumer-use network, broadcasting & contents services services, communications Other Digital Telephone, PHS, Cellular telephone, etc.), Broadband-related services, Internet broadcasting-related services (CATV, Streaming services, Net banking, IP phone services, Music delivery, providers, services Online shopping, Related products, Online trading, Consumer-use digital software PC application Internet-related Embedded systems, software, systems, Operating services Digital contents and data, Related products, Game software, software, Other Car electronics (automotive) GPS- systems, Car navigation Telematics, System), Transportation ITS (Intelligent Car AV, Network Car-mounted components, services,related products, systems, servicesRelated products, Home network Control systems / network Home systems / products, Network home appliances, services Security Related products, systems, ID technologies, Personal products, Digital Network Stage Digital Network Zone Home & Personal (home entertainment)Digital home appliances (PDP, LCD), digital televisions, Television tuners Flat-panel-display televisions receivers, Set-top boxes (STBs), HDDs, (including digital), digital broadcasting Blu-ray discs, Digital , Digital videotape home servers, DVD, HD DVD, Scanners, Home theater systems, Game platforms, recorders, AV PCs, Printers, Related products, services terminals)Mobile networks (personal information Handyphone System (PHS), Personal Data Cellular telephones, Personal Wireless LAN, Bluetoothª, Digital audio players, Assistant (PDA), Mobile PCs, media, Memory equipment, Supply products, Memory cards, IC cards, Memory Related products, services (1) By Category Digital Network Electronic Components, Devices & Industrial Equipment 2.Breakdown of Exhibits 1. Stage Configuration 1. 4. EXHIBITION CONFIGURATION EXHIBITION 4.

CEATEC JAPAN 2007 04 CEATEC JAPAN 2007 05 Exhibitor Seminar (DN) Digital Contents Pavilion (Tentative) RFID Pavilion Project Pictgram Digital Contents Collaboration Square Information Grand Voyage 10/4 "intebro" ～ 10/2 10/5 10/6 Accessibility Plaza JETRO East Asia Tech@CEATEC JAPAN JETRO East Asia Tech@CEATEC Juniors & Kids Electronics Workshop ● ● ● JETRO BIZMATCH@CEATEC JAPAN JETRO BIZMATCH@CEATEC Internet Broadcasting by Students u-Japan Plaza HATS Exciting Experience: of The Innovative Technology Digital Broadcasting Room Conference Central Mall Best Practices 2007 (NICT) Technology Information and Communications National Institute of Advanced Jisso Room Official Shop Conference Automotive Pavilion Process Technology Pavilion Process Technology Must-see Item Navigation MonodzukuriMONODZUKURI Plaza Plaza Cross-Sector Interchange Cross-Sector Interchange Pavilion Pavilion Exhibitor Seminar (CD) Press Center Must-see Item Navigation 5. EXHIBITION SITE EXHIBITION 5. Hotels exhibits reflected competition to see who could produce the could produce the competition to see who reflected exhibits to making the this year had shifted screen, the focus largest EL organic at 's marveled Visitors thinnest panel. panels measuring 's ultrathin and Sharp's and television centimeters thick. Companies millimeters to several several and NEC exhibitor), first-time such as Microsoft (a by directions in digital convergence demonstrated new technologies using high-speed displaying cutting-edge broadband networks. & Industrial Components, Devices The theme of the Electronic Components and Devices "Electronic Equipment Stage was the booths of It featured Innovation." Sustaining Monozukuri that components and devices of electronic manufacturers the and develop developments sustain rapid technological industries and technologies and products that create new user of sensors proposing new kinds Various markets. On this year. popular among visitors very proved interfaces new technologies offering cutting-edge display were many such as touch panels and possibilities for electronic devices, technologies. acceleration sensors, as well as image recognition to create by component manufacturers Enthusiastic efforts in the lengths to opportunities were evident more business stage presentations that made went to which exhibitors understand. Digital convergence technologies easy to complex independent represents the coming together of previously under the markets technologies, products, industries and as the absorption of umbrella of digital technologies, as well At the same industries and markets. such technologies into new information technology (IT) of time, the expansion areas as in such convergence infrastructures has led to new All of these broadcasting, communications and the Internet. At markets. and businesses are combining to create new factors were barriers to this convergence some last year's exhibition, we saw 2007, however, JAPAN At CEATEC still visible. were Visitors of the reality of convergence. tangible evidence styles and lifestyles, business able to sense the approach of new by a plethora of cutting-edge were surrounded as they created added value technologies, products and services with amid huge changes to our society, by digital convergence lifestyles and commerce. Succession of Ultrathin Flat-Panel Displays Succession of Ultrathin Flat-Panel presence among the various had an overwhelming Televisions booths of at the large technologies and products on show new Until recently, digital home appliance manufacturers. The Digital Network Stage, which occupied Halls 1-3 and 9- The Digital Network Personal Zone and zones: the Home & into two divided 11, was new The zones showcased the Business & Society Zone. including technologies and products for home and business, car electronics and digital home appliances, wireless networks, of digital home vendors broadcasting applications. Many used all sorts of appliances gathered in Halls 9-11, where they in booths that were elaborate themes to display their wares years. Flat-panel displays were a than previous larger While last year's particularly popular group of products. The exhibition was divided into the Digital Network Stage and into the Digital Network divided was The exhibition & Industrial Equipment the Electronic Components, Devices and provide accommodate the increase in exhibitors To Stage. this year we added three more an enhanced visitor experience, The large year. halls (9, 10 & 11) to Halls 1-8 used last floor area of Makuhari Messe for took up the entire exhibition time since 2001. the first The exhibition attracted 205,859 total visitors over the five-day the five-day total visitors over attracted 205,859 The exhibition the organizers' record-breaking total also exceeded This period. behind main factors There were two 200,000 visitors. of target of attendance. In addition to widespread interest the high level to see the myriad from industry and the general public keen by daily coverage extensive cutting-edge products on display, the Internet and other media also television, newspapers, attendance record A new popularity. to the show's contributed October Friday, created on the fourth day, for a single day was 52,194 visitors. Such figures hosted 5, when the exhibition recognition among a wide cross- indeed attest to the growing as a comprehensive JAPAN section of society of CEATEC for cutting-edge IT and electronics. trade show The CEATEC JAPAN exhibition was held for the eighth time held for the eighth was exhibition JAPAN The CEATEC of Digital the Frontline the theme "Experience in 2007. Under the latest brought together the event Convergence," the and software--reflecting products, systems technologies, of created by the convergence age of digital networking and imaging. It attracted 895 communications, information 348 including companies and organizations, exhibiting outside Japan. regions entities from 20 countries and overseas 2007 JAPAN a total of 3,199 booths, CEATEC With scale and in both year's exhibition outstripped the preceding stronger a A noticeable feature was participation level. to growing years, attributable than previous international flavor 65 more overseas With interest in the exhibition. overseas with 2006, this strong international participants compared 39% of total exhibitors. contingent represented 6. EXHIBITION TRENDS TRENDS EXHIBITION 6.

CEATEC JAPAN 2007 06 CEATEC JAPAN 2007 07 Next-Generation DVD Recorders Next-Generation DVD recorders were well represented by DVD Once again this year, Sharp and Sony, and BD recorders. , both HD DVD to the BD camp, , all of whom belong sales their latest models ready for the year-end showcased that support with other devices battle. Booths were also awash displayed recorder camp, BDs. In the HD DVD recorders. series of prototypes of its next camp, timed its announcement a member of the BD Panasonic, to coincide with the of the DIGA series of HD BD recorders feature of the The key 2007. JAPAN opening of CEATEC encoding, which enables AVC/H.264 series is the MPEG-4 1920x1080 full compressed recording of HD broadcasts with up to 18 hours of recorders can store The new HD resolution. The three HD recorders full HD video onto a double-layer BD. capacity: 1 terabyte (TB), 500GB and 250GB. varying have all can digital tuner, types of different Equipped with two programs simultaneously. record two its BDZ series of BD recorders, which it had showcased Sony All models in announced ahead of its competitors. previously encoding. AVC/H.246 the series also come with MPEG-4 format that it will be dropping the DVD announced Having pursuing its shift to BD is actively from its recorders, Sony BD AQUOS model the new models. Sharp also exhibited signaling its intention to shift to the BD format. recorder, of video. It can also copy the contents from the HDD to the from the HDD to the contents can also copy of video. It to the booth Visitors video. it easy to store 8cm BD, making at a dismantled model, look and try" the new could "touch the differences a demonstration highlighting watch model and The displays full HD picture quality. between standard and disc memory card and next-generation suggest that the HDD, types of recording media for digital will be the three main video cameras. of the technology incorporated demonstrations gave Panasonic video , which features excellent HDC-SD5 in its new its latest model reduces how It showed hand-held stability. by the HDC-SD5 and videos taken by comparing hand-shake is placed on a vibrating table. Hand-shake its predecessor when one-third of its predecessor by reduced to approximately from 480 detection frequency increasing the hand-shake more will undoubtedly see We times/sec, to 4,000 times/sec. in this kind of image stabilization technology. advances Hitachi's DZ-BD7H full HD video recorder is a hybrid type in the (HDD) that is the first hard disc drive with a built-in The 30GB drive. an 8cm Blu-ray Disc (BD) to have world HDD can record approximately four hours of full HD video, and the 8cm Blu-Ray Disc can record approximately one hour Sony, Panasonic, Toshiba, Hitachi and other companies Toshiba, Panasonic, Sony, capable of displayed their latest digital video cameras All of these compact (HD) video. recording full high-definition and lightweight models display pictures in 1920x1080 pixels video AVC/H.264 with interlaced encoding and use MPEG-4 compression. Digital Video Cameras Support Next-Generation Video Digital Optical Disks Sharp, Sony, Hitachi and JVC all unveiled a new generation of generation a new and JVC all unveiled Hitachi Sharp, Sony, LCD a prototype 52-inch exhibited ultrathin FPDs. Sharp ratio of is 2cm at its thinnest point, has a contrast that television ability to reproduce 150% of the NTSC 100,000:1 and has the on a mounting or sitting options for wall With color gamut. a product offers screen, the new a folding stand so it looks like its thinness and while making the most of viewing style of new the XEL-1, an 11-inch organic debuted light weight. Sony ratio of more electroluminescence (EL) display with a contrast The extreme point. than 1,000,000:1 that is 3mm at its thinnest by the light-emitting achieved thinness of the panel was panel, which means that it does not structure of the organic backlight system. need a separate light source, such as a just 1.9cm thick made its Meanwhile, a 32-inch LCD television room at the Hitachi booth. a small theater-like in debut world to get a glimpse of this new The long queue of visitors waiting also a was There model remains etched in the minds of many. and due currently under development prototype of a television, JVC tuner. built-in to be mass-produced in 2009, with no that is already in featured a 37mm-thin 42-inch LCD television of competitors who production, bringing JVC a step ahead It plans at the show. ultrathin televisions announced their new before the model in the Japanese market to launch its first August 2008. Beijing Olympics in manufacturers engaged in intense competition centering on competition centering engaged in intense manufacturers a time there was this screens. However, making bigger Most "ultrathin" screens. shift in focus to making noticeable displays (FPDs) the main their flat-panel made manufacturers eye-catching booths and employed attraction at their methods to promote their products. presentations and other generation INFOBAR. Based on a design concept of "a square on a design concept Based INFOBAR. generation the new it melts in the mouth," becomes round when candy that the other while inheriting a natural round shape model has from its design Apart of its predecessor. design features as 2 features the latest capabilities, such qualities, INFOBAR function), wallet (mobile phone with "Osaifu Keitai" and 1-seg Visitors display and stereo speakers. and has a 2.6-inch QVGA this latest model and check out what to "touch and try" flocked to hold and use. it felt like Next-Generation Home Network "HD-PLC" Network Next-Generation Home line to high-speed power related exhibits There were many home lines for which use power communications (PLC), Alliance, formed by Matsushita The HD-PLC networks, 2007, had its own Electric Industrial at the end of September made mainly by booth featuring HD-PLC-related products The booth also features systems that utilize Alliance members. the huge potential of foreshadowed The exhibits HD-PLC. infrastructures. home network next-generation was One product that attracted considerable attention PLC modem. with a built-in Electric's prototype television and can receive Based in the HD-PLC standard, the television supply cable. I-O Data Device display HD video via a power media player and a network HDD Inc. displayed an external files Video module. with an embedded HD-PLC standard PLC connected to a LAN can be HDD stored in an external and played back via HD-PLC. Matsushita exhibited received HD-PLC camera with a built-in the BRAA2, a networked modem. also manufacturers Other non-Alliance digital home appliance using PLC. promoted the construction of home networks when using LAN Matsushita pointed out the problems incurred easy it is to set up a how or wireless LAN at home. It showed the straightforward cables and how power PLC using existing of a an example at the Sharp booth was wiring is. On show in a AQUOS by incorporating an Internet built home network a NEC showcased with a PLC adapter. cable network power PLC adapter. Aterm CR2500P router with built-in model of its services also went to some lengths to demonstrate various They "Remote Screen One was using high-speed networks. available secure means of using one's a new which offers Technology," from home. PC when away

At the KDDI booth, one section was devoted to demonstrations to demonstrations devoted At the KDDI booth, one section was Broadband Wireless by communication WiMAX of mobile established jointly by KDDI, Planning K.K., a company Company, Intel Corporation, East Japan Railway , Tokyo-Mitsubishi Securities Group and the Bank of Daiwa obtained a license for a wireless station in the UFJ. Having Broadband Planning gave Wireless 2.5GHz band, demonstrations of wireless communication through the video and video Live transmission of 20mW radio waves. without conferencing and other data were sent and received the interruption at a speed of around 5-6Mbps. KDDI also gave 2, scheduled for release at the end public a look at INFOBAR took 2007. Japanese designer Naoto Fukuzawa of November with the first- 2, as he did of the design of INFOBAR charge NTT DoCoMo held the first public demonstration of its Super public demonstration of NTT DoCoMo held the first for the Wired currently under development. 3G technology, into 12 data demonstration, it streamed high-definition speed-roughly 50 separate channels at an amazingly high FOMA using the existing than that achieved times faster protocol. It also presented an array of new (HSDPA) the "wellness was possibilities for future mobile phones. One distance, pulse, body mobile phone," which measures walking a prototype mobile It also exhibited and breath odor. ratio fat electronic paper that can phone, which uses as its keypad types of characters and signs on the keypad display different a mobile was Another of NTT DoCoMo's offerings buttons. system phone equipped with a human body communication in the body to establish charges that uses minute electrified communication. NTT DoCoMo and KDDI both staged impressive KDDI both staged impressive NTT DoCoMo and communications technologies. next demonstrations of their futuristic concept various unveiled While NTT DoCoMo phones, KDDI attracted huge visitor models of mobile model in its "au 2, the seventh interest in the INFOBAR release in late design project," which is scheduled for November. Demonstrations of Next-Generation Mobile Phone Demonstrations of Communication Technologies Toshiba displayed a prototype of its next VARDIA HD DVD HD DVD VARDIA of its next a prototype displayed Toshiba and full HD recording an HDD. Enabling recorder with MPEG- through achieved 1920x1080 resolution playback with bit rate is the minimum feature a key encoding, AVC/H.264 4 in full HD. of 4Mbps when recording

CEATEC JAPAN 2007 08 CEATEC JAPAN 2007 09 6. EXHIBITION TRENDS TRENDS EXHIBITION 6. actual product. The fuel used in the cell is nearly 100% cell is nearly 100% fuel used in the The actual product. to check the remaining and there is an indicator methanol, the side from is filled The fuel tank methanol fuel. amount of as is generated is dispersed that water Any of the console. face the a hole in the back of the console. Besides through vapor and a prototype laptop fuel cartridges exhibited Toshiba player, a fuel cell. computer equipped with STMicroelectronics company The Italian-French joint-venture currently miniaturized fuel cell for mobile devices a showcased that assembly costs can says The company under development. the electrode, catalyzer and solid be reduced because on top of the silicon wafer. electrolyte form a membrane unit that consisted of a core exhibit STMicroelectronics' the same the fuel cartridge and other components, excludes housing for the core core unit equipped with a fuel cell, and the unit. output cell with 30W average presented a fuel Hitachi and outdoors. for use in emergencies power used to provide it is a polymer electrolyte fuel a maximum output of 60W, With by using hydrogen created by cell (PEFC) that generates power be The fuel cell will and aluminum. the reaction of water medium-to-large applied to laptop computers and other portable devices. Fun and Games with Image Recognition Technology Technology Fun and Games with Image Recognition Technology and Sensor technology continue Image recognition technology and sensor At CEATEC huge strides with each passing year. to make enthralled visitors by adopting game- 2007, exhibitors JAPAN hands-on experience for demonstrations to allow formats like visitors than usual with the latest technologies, attracting more the demonstrations appreciated the watching Those this year. the technologies easy for the average to make efforts exhibitors' person to understand. 's among visitors was A particularly popular exhibit real-time "Best Smile" contests, which used the company's were competitors' faces Images of technology. smile evaluation analyzed in real-time to rate each smile on a scale of 0% to smile out who had the biggest average 100%, in order to find prepared within a set time frame. Using a 3D model of the face beforehand, the technology matches and analyzes 2D images of The rating of each smile is determined by a camera. taken faces in database to detect differences by checking it against a face w-priced discs. As with last year's exhibition, CEATEC JAPAN 2007 saw the 2007 saw JAPAN CEATEC As with last year's exhibition, the past intriguing fuel cell products. For display of various direct-methanol- to exhibit has continued Toshiba years, several it displayed a prototype of a portable This year, type fuel cells. fuel cell, and held media player with an integrated demonstrations of the prototype, which will soon become an Fuel Cells Other recording media on show at the exhibition included a included a at the exhibition Other recording media on show The Memory Card. prototype of Matsushita's 32GB SDHC Memory Card SDHC (Secure Digital High Capacity) SD Memory Card format of the existing represents an advance standard, previous (maximum recording capacity of 2GB), the format that already reaches 32GB, considered the to a new in behind this increase One factor upper limit of card capacity. Cards as recording capacity is the adoption of SDHC Memory in growth massive media in video cameras and the subsequent their use, mainly for such video applications. TDK featured a prototype of the "Write-Once 6x-Speed Blu- TDK featured a prototype of the "Write-Once recording speed. For ray Disc," which has a six times faster a terrestrial digital broadcast when recording example, program can (17Mbps) at this 6x recording speed, a 60-minute minutes. be recorded in around five One organic dye BD-R that attracted plenty of attention was attracted plenty of attention was dye BD-R that One organic Taiyo model, part of its "That's" retail brand. Yuden's Taiyo into the foray first BD-R is the company's dye organic Yuden's organic the new media. It developed for next-generation market it has amassed by manufacturing dye using the know-how Another feature of the disc is the recordable CDs and DVDs. up to dirt and application of a hard coating that will stand new used Sony's Yuden Taiyo At its booth, rough handling. video captured model BD recorder BDZ-X90 to play back recording medium. using this new A succession of recordable Blu-ray Disc (BD-R) Blu-ray Disc of recordable A succession in the recording layer were dye prototypes with organic of companies, including Hitachi displayed by a number and Fuji Yuden Taiyo Mitsubishi Kagaku Media, Maxell, dye do not require with organic Film. Because discs advantage one key in facilities, investments large-scale is the possibility of lo of this kind of BD-R Succession of BD Media Prototypes Using Organic Using Organic of BD Media Prototypes Succession Film Recording

Visitors to CEATEC JAPAN over the past few years have have years past few the over JAPAN to CEATEC Visitors This venue. the exhibition to seeing robots around become used wide as visitors were intrigued by the no exception, year was on display. of robots variety by Murata Seisakusho, a CEATEC Murata Seisaku-kun up a narrow by riding a bicycle his skills off showed favorite, nearly the same width as 2cm wide was slope, which at around glimpse of this that gathered to catch a crowds The his bicycle. When he had climbed not disappointed. masterful rider were the help of a "wireless with recharged the slope the robot was jointly by currently being developed high-speed charger," . Murata Seisakusho and the guard robots made by Another treat for robot junkies was ALSOK) on duty at as Sohgo Security Services (better know The robots provided halls. the entrances to the exhibition approached visitors with site information and sometimes visitors to guide them to their intended destinations. measuring 1cm x At the Citizen Group booth, micro robots The system was their soccer skills. off 2cm x 1cm showed and cameras based on a combination of a flat-panel display track the position of The cameras the display. positioned above the robots and the information is sent to a server. demonstrations of its lithium-ion capacitor gave Yuden Taiyo in robot. Controlled by pushing a button using its ROBONOVA by the robot who time with the music, visitors were entertained the Renesas On display at danced along with a dancer. a small humanoid robot called Robovie- booth was Technology used to The robot, which was ATR-Robotics. made by Mover.3, microprocessor, demonstrate the capabilities of the H8/Tiny routine. performed an exercise Fujitsu Frontech's Other robots making an appearance included and robot PaPeRo, service robot "enon," NEC's personal for companion robot, which strutted its stuff Pioneer's driving the second year in a row. Participation by Other Industries Participation 2007, with its JAPAN A distinguishing feature of CEATEC the participation of many record-high number of visitors, was was time. One such newcomer companies for the first Various Again Appear Robots Various TDK gave calligraphy demonstrations on a large 42-inch touch calligraphy demonstrations on a large TDK gave film indium tin oxide (ITO) sheets of conductive Two panel. TDK's touch panel were used to detect points where used in An booth attendant dressed in traditional applied. pressure was brush to write by calligraphers used a large dress worn can that anyone characters on the 42-inch touch panel, showing calligraphy. produce fine In another display, the electronics manufacturer incorporated a incorporated the electronics manufacturer In another display, recognition to estimate gender and the function that uses facial The DLP" system. number of people into a "gate-shape multi installed in the system consists of multiple DLP rear projectors is to install the gate- shape of a gate. One potential application Once the complex. shape multi DLP at the entrance of a retail number of the gender of the shoppers and the system identifies to most likely people, it can display information on the stores be of interest to those particular shoppers. Mitsubishi Electric demonstrated the "Multi-User Touch Touch "Multi-User Mitsubishi Electric demonstrated the Realistic images were projected on a panel on the touch Table." reduce and enlarge table. People around the table could move, were moving they the images while touching them just as if table. Chairs were pieces of paper placed on top of a normal operation while equipped with sensors to enable simultaneous seated around the identifying the operations of the four users table. JVC demonstrated a "handclap and gesture recognition TV." A TV." and gesture recognition JVC demonstrated a "handclap distinguishes on top of a television small camera placed to viewers The technology allows signals. hand different TV by simply clapping and making hand signals operate the that appears on the from a distance in accordance with a menu screen. Toshiba too held demonstrations using face recognition recognition using face too held demonstrations Toshiba were identified by a camera taken Images of faces technology. and hairstyles were applied in makeup using 3D, while virtual synchronizing facial by to move real-time and made of its media the sophistication showcase To movements. used a laptop PC Toshiba technology, streaming processing multimedia co-processor in the equipped with SpursEngine demonstration. expression, including raised corners of the mouth, wider eyes the mouth, wider eyes raised corners of including expression, of lines. and the appearance

CEATEC JAPAN 2007 10 CEATEC JAPAN 2007 11 6. EXHIBITION TRENDS TRENDS EXHIBITION 6. "Seeds" of New Devices Foreshadow the Near Future Foreshadow New Devices "Seeds" of & Industrial Devices of the Digital Components, A highlight of new of "seeds" exhibits the many Stage was Equipment in digital a glimpse of future advances offering model devices devices. that a prototype device Hitachi Metals showcased example, For the sensor works, see how To sensor. uses a 3-axis acceleration a box. display shaped like into a head-mounted visitors looked using drawn of a landscape could see a view Inside they acceleration sensor to detect movement, graphics. By using the up, down, moved head-mounted device when the wearer of the in the same appeared to move left or right, the landscape direction. with 32 "polyhedral speaker" a spherical Hoshiden exhibited This that emit omnidirectional sound. speakers small built-in listeners allows uniform transmission of sound in all directions in a room. to hear balanced sound from anywhere in Increase Rapid Underpin Devices Automobile-Use Car IT Functions in information technology (IT) are bringing Rapid advances in available to numerous functions now dramatic improvements with sophisticated functions, Indeed, cars equipped vehicles. and systems such as audio-visual displays, navigations Technologies telematics services, are becoming commonplace. operations that simplify driving for automobile-use devices include They recently been capturing much attention. have accidents, as that use cameras and radar to avoid safety devices using wireless communication to link vehicles, well as devices the role of can expect We people and social infrastructures. to become increasingly important. such automobile-use devices more compact and In the process, we will no doubt witness required to devices cheaper sensors, cameras, radars and other functions, along with enhanced wireless safety improve communication technologies and other IT technologies. sensor that a stroke Electronics exhibited Tyco U.S. firm When pedal. of pressure applied to the brake detects the degree pedal, a shaft inside the brake steps on the brake the driver of braking is then calculated The degree is also moved. cylinder by detecting the position of a magnet at the tip of the shaft. number of crystal devices a large showcased Toyocom Epson Nissan showcased three different technologies in its outdoor three different Nissan showcased which Monitor," View the "Around demonstrations. One was around the car a view cameras to show uses four car-mounted "Distance Control its Another was view. akin to a bird's eye force to the Assist" system, which, by applying resistive too close to that the car is traveling alerts the driver accelerator, a safety support The third technology was in front. the vehicle with a 3G mobile fitted in vehicles system that informs drivers phone communication module of the presence of pedestrians carrying 3G mobile phones. Nissan firmly believes that electronics technologies are believes Nissan firmly safety and comfort and for essential for enhancing vehicle A major reason for the issues. addressing environmental this belief by joining to reaffirm participation was automaker's responsible for such manufacturers electronic device the many site. technologies gathered together at the exhibition Nissan Motors, which participated in CEATEC JAPAN for the JAPAN Nissan Motors, which participated in CEATEC booth. Coupe at its the Skyline unveiled second time this year, model on October 2, announced the brand-new The automaker Making the most of the the opening day of the exhibition. outdoor Nissan also gave show, by the publicity provided new and revealed demonstrations of its latest technologies and information navigation functions of its CARWINGS service. The Microsoft booth was divided into four zones, each of into four zones, divided booth was The Microsoft At services. products and related Windows which featured were Live Windows and Vista Windows the "Memory" zone, still cameras and digital video cameras. connected to digital write data on easy it is to how Demonstrations showed to the Visitors and other media. printers, Blu-ray Discs of the new got a sneak preview "Communication" zone after services scheduled for release not long Live! Windows zone while the "Digital Entertainment" the exhibition, of PC games and use of the highlighted the enjoyment The "Productivity" to a network. Xbox360 while connected that can raise the productivity zone demonstrated functions demonstrations were also given Visitors of businesspeople. 1 Music Type service "mora win" of the music download Live. Windows of Store and the photo management function Windows XP and Windows also a comparison of There was latter of using the the advantages which showcased Vista, system. Microsoft Corporation, whose exhibit attracted much attention much attention attracted whose exhibit Microsoft Corporation, general public. insiders and the from both industry 6. EXHIBITION TRENDS TRENDS EXHIBITION 6. Further Advances in Circuit Components Components in Circuit Advances Further components are pursuing lighter, of circuit Manufacturers up with the to keep shorter and smaller components thinner, and lightweight of more compact recent development Individual with enhanced functionality. electronic devices consisted mainly of components on display reflecting this trend are Advances ultracompact resistors, condensers and inductors. a number of also being made in technologies that combine of reducing the with the objective elements into a single array, in electronic number of components mounted on boards devices. are nearing the limit for making further size Developers functionality. reductions to components and adding been recently turning to the have they Consequently, circuit of modules that use high-value-added development and low components boards, such as boards with built-in boards. ceramic (LTCC) temperature co-fired STMicroelectronics exhibited a three-axis acceleration sensor acceleration sensor a three-axis exhibited STMicroelectronics is 40% 3mm x 3mm, which a package measuring contained in The package packages. existing the company's smaller than and system (MEMS) electro mechanical uses a micro and a semiconductor chip capable of comprises a MEMS chip STMicroelectronics was static capacity. detecting changes in chips of the package by stacking the two able to reduce the size in a single package. C. ° displayed a film antenna for terrestrial digital antenna for terrestrial Mitsumi Electric displayed a film amplifier unit has a built-in The antenna broadcast receivers. noise figure and low and is easy to mount. It also has high gain (NF). featured steering angle sensors that detect the Alps Electric featured two rotation of the steering wheel. It is producing of degree angle, and that detects the relative device models: a pinion-type angle. a ring-type sensor that can also detect the absolute Renesas Technology displayed a reference model of a multi- displayed Technology Renesas four 32-bit SH-4A CPU cores. Renesas core LSI mounted with used for car navigation that the LSI will mainly be envisages release a dual core model in 2008. systems, and plans to Series of displayed the "Advanced Works Matsushita Electric the Pitch Connectors," which at 0.6mm have A4F Narrow While retaining the same structure in the world. profile lowest connectors, which are resistant narrow-pitch of their previous the developers to drop impact, dust and other foreign matter, This success of 0.6mm. realized a width of 3.0mm and a profile thinner and smaller mobile devices. to lead to even is expected Connectors and converters are undergoing even more rapid even are undergoing Connectors and converters in to accommodate the swift advances technical innovations of more The result is the emergence electronic devices. with increasing capacities compact and sophisticated devices technologies were of new A wide variety and higher speeds. JAPAN products on display at CEATEC in the many evident long list included miniature connectors and switches The 2007. for use in high-performance mobile profiles with ultralow ultracompact phones and other sophisticated portable devices, that combine operability and high reliability, system devices and giant magnetoresistive optical devices, next-generation drives heads that support smaller hard disk (GMR) thin-film capacities. with larger Fast-Paced Technical Advances in Connectors and Advances Technical Fast-Paced Converters for vehicle applications, including a gyro-sensor that uses the that uses the including a gyro-sensor applications, for vehicle Micro Electro QMEMS (Quartz proprietary company's XV- the The gyro-sensor was System) technology. Mechanical for inclined that compensates pre-tilted device 8000LK, a displayed a prototype of the SG-210B dashboards. It also can be used in temperatures up to 125 crystal oscillator that

CEATEC JAPAN 2007 12 CEATEC JAPAN 2007 13 Location: Hall5 Location: 6E120 Dates: October 2-5 Location: Event Hall Dates: October 2-5 Location: Event Location: 3A62 Municipality Zone Cross-Sector Interchange Pavilion JETRO BIZMATCH@CEATEC JAPAN BIZMATCH@CEATEC JETRO Exciting Experience: The Innovative Technology Technology The Innovative Exciting Experience: of Digital Broadcasting Today, regional governments in governments regional Today, establishing Japan are actively subsidy schemes and other to encourage leading- incentives edge companies to set up research in their and production facilities of many the activities The Municipality Zone showcased regions. had the opportunity to entities. Here, they such local government of their schemes to companies, such as land promote the benefits programs. acquisition and capital investment Specialty schools in engineering, information and design industry, presented their research results and curriculums in this high-level Of particular interest to exhibit. middle and high school students designed to was seeking education in IT and electronics, this exhibit foster young talents and promote collaborations between the sectors. academic and private The Japan External Trade Trade The Japan External held (JETRO) Organization meetings to promote collaborations between Japanese and foreign companies with technologies and services related to home information year's program appliances and IT solutions. In addition, this from East makers introduced electronic components and materials 5. Asia for meetings with Japanese companies on October * Sponsored by JETRO Full-scale implementation of digital Full-scale implementation in Japan, TV broadcasting has begun options are rapidly and viewing presented This exhibit expanding. the history of digital broadcasting the many and let visitors experience and value- personalized is becoming a more convenient, TV ways types of the many displays showed adding medium. Easy-to-follow situation or for any equipment available digital broadcast reception services. and evolving new location, and visitors experienced Location: 2B89 Location: 3B90 Location: 4H01 Location: 1B01 Location: 4H02 Location: 1A01 Accessibility Plaza HATS Plaza HATS Advanced Jisso Process Technology Pavilion Technology Advanced Jisso Process RFID Pavilion Automotive Pavilion Automotive Digital Contents Pavilion 7. OUTLINE OF SPONSOR EVENTS AND SPECIAL EXHIBITS AND SPECIAL EVENTS SPONSOR OF OUTLINE 7. The Info-communication Access The Info-communication included Council exhibit demonstrations of telephone equipment, mobile telephones and services designed media-exchange needs of the to meet the specific elderly and physically challenged, as well as an outline of the also held on the stage in the Other events activities. Council's overall area. exhibit This year's HATS Conference This year's HATS centered on interoperability demonstrations using broadband services, SIP (Session Initiation VoIP in Protocol), MPEG4, and fax IP) services, LANs, over (voice The routers and PBX interconnection using SIP. network Committee (TTC) also introduced Technology Telecommunication in Japan. activities its technology unification Jisso process technologies sustain and in the performance advances miniaturization of products throughout the electronics and IT These rapidly developing industries. technologies are gaining wide shone the spotlight on the This pavilion attention around the world. Jisso technologies at the heart of the digital society. many RFID solutions are coming into of applications. wide use in a variety to the contributed This pavilion and vitalization of the expansion newest the industry by showcasing technologies and applications in sectors. of systems in use by companies in diverse exhibits The automobile is growing in The automobile is growing of importance as an infrastructure the digital society and an of interaction with environment expanded pavilion This new users. on the contents of last year's and products to present cutting-edge technologies exhibit automotive to the needs linked centered on in-car digital equipment and closely and interests of users. This pavilion highlighted the This pavilion of Japan's dynamism and diversity and to provide contents industry, and makers participating contents business related companies with new to opportunities, thereby contributing of the industry as a whole. the development Special Hosted by Sponsors Exhibits Presented by the Chiba Featuring radio-controlled (Networked Home Appliances 2007) Home Appliances (Networked Location: 1A04 Digital Contents Collaboration Square Dates: October 4 AM10:30-11:30 Location: Hall 1 DN Exhibitor Seminar Room AM10:30-11:30 Location: Hall 1 DN Exhibitor Seminar Dates: October 4 Date: October 6 Location: Event Hall Date: October 6 Location: Event Location: 2B78 As an official project of the Japan As an official 2007 International Contents Festival 2007 JAPAN (CoFesta 2007), CEATEC simultaneously opened a special exhibit This with its Digital Contents Pavilion. the Digital Contents exhibit, Collaboration Square, focused on collaborations between contents the latest in saw Visitors developers. and software makers creators, hardware of production scheme as well as examples Japanese content expression, of models, and the cultivation and business distribution new innovations, boundaries. across market human resources and networking held on October 4. Special Confefence was Japan International Contents Festival 2007 (CoFesta 2007) 2007 (CoFesta Japan International Contents Festival NET KADEN 2007 NET KADEN All Japan Robot-Sumo Tournament MonozukuriWorkshop Tournament All Japan Robot-Sumo u-Japan Best Practices 2007 u-Japan Best Practices Today, networking a wide range of devices and appliances used in and appliances used a wide range of devices networking Today, of effect The services. of new has led to the emergence life everyday lifestyles. In 2005, the Net is the creation of new these innovations aim of promoting the established with the Kaden Grand Prize was the term and proliferation of these services. In Japanese, development and services that create this type of "Net Kaden" refers to appliances held for the third exhibit, The aim of the Net Kaden value. added new of information is to promote consumer awareness time this year, featured an award 2007 JAPAN CEATEC appliances and services. and other awards at which the winners of the Grand Prize ceremony, winning the showcasing as a special exhibit were announced, as well entries. Paper Airplane Airplane Paper Workshop: Airplane Research From the Paper comes Tamba Institute of Professor a full-scale paper airplane workshop. so visitors can Kits were provided fun. in and have simply walk Corner Robot Football Model Corner: New Radio-Controlled car races and radio-controlled helicopter demonstrations Rescue Robot Exhibit and Demonstration: Senior High Schools Technical Association of Principals of Sponsorship:The National Cooperation: FUJISOFT Inc. As part of the u-Japan Policy, which As part of the u-Japan Policy, aims to establish a ubiquitous CEATEC society in Japan, network 2007 opened a special JAPAN of "u-Japan Best Practices," exhibit or practical models of ICT services life, and business personal issues in everyday and systems that resolve entries from among these exhibits. and will highlight award-winning Center (fuRo) Technology Future Robotics Technology's Institute of In this special exhibit, Here, the creativity of digital Here, the creativity In this special exhibit, contents creators and companies in related fields of with the technological capabilities converged to realize makers and hardware developers software models, and distribution content expressions new of this presenting the ideal structure and effectiveness helping to a global audience, and thereby convergence opportunities. In this way, business new build up to its status as an 2007 lived JAPAN CEATEC of CoFesta 2007. event official 7. OUTLINE OF SPONSOR EVENTS AND SPECIAL EXHIBITS SPECIAL EVENTS AND OF SPONSOR OUTLINE 7. Location: 1A05 Location: Central Mall, 2F Date: October 6 Location: Event Hall Date: October 6 Location: Event Broadcast: Early in August to end of October to end August Early in Broadcast: Location: Central Mall, 2F Location: 6E119 (Uncharted Waters of Information Consortium Project) (UnchartedWaters Joho Daikokai Consortium Project Joho Daikokai Consortium Project Must-see Item Navigation Item Navigation Must-see Devices and Industrial Equipment Stage) Components, (Electronic Juniors & Kids Electronics Workshop Juniors & Kids Electronics Internet "intebro" Broadcasting by Students: Monodzukuri Plaza Through the development of search Through the development and analysis technologies that go searches, this Web-centered beyond project aims to create services that aspect of new respond to every communication needs, from At styles. lifestyles to business and, technologies these new 2007, visitors saw JAPAN CEATEC centered on model services chosen for display at the show, that result. of information business" introduced the "uncharted waters link the that organically services will be able to experienced Visitors amounts of information generated by mobile services, digital vast imaging equipment, IC-embedded train passes and other services users in their current situations. according to the needs of individual This exhibit featured panels showing featured panels showing This exhibit technologies the main products and in the Electronic of exhibitors and Industrial Components, Devices it efficient Equipment Stage, making just to find and easy for visitors were looking for. what they This special exhibit was held for was This special exhibit elementary and junior high school students and their parents, who of creation with the joys experienced an aim to sparking interest in soldered electronics. Participants electronic components to boards and assemble electronic product were presented to the participants. models. Finished works Students at the Tokyo University of University Tokyo Students at the plan and manage the Technology intebro Internet broadcasting station. live this year, JAPAN At CEATEC broadcasts were made from the on- studio. site exhibition * Cooperation: Monodzukuri Promotion Council, Nikkan Kogyo Shimbun * Cooperation: Monodzukuri Promotion Council, Nikkan Kogyo Monodzukuri Plaza In the future, Japan must establish a "monodzukuri society" capable of the sustainable At the same value. creation of new time, it is necessary to continue with the goal of "innovation" Promotion this end, the Monodzukuri To industries. new building Components Grand Council introduced winners of the Monodzukuri and showcased Shimbun) Prize (sponsored by the Nikkan Kogyo monodzukuri at other contents designed to educate visitors about (The Monodzukuri Promotion Council was 2007. JAPAN CEATEC goal of contributing formally established in September 2007 with the in Japan.) of monodzukuri to the advancement Special Exhibits

CEATEC JAPAN 2007 14 CEATEC JAPAN 2007 15 126 300 2,446 16,390 Attendees 8 3 46 135 Sessions Tracks 15:30-16:30 Convention Hall B 15:30-16:30 Convention Hall A 14:30-15:30 Convention 12:30-13:30 Convention Hall B 12:30-13:30 Convention Hall B 14:00-15:00 Convention Hall A 16:00-17:30 Convention rom the leaders. from technology and product development, to from technology and product Asia Business Support Conference Exhibitor Seminars Jisso Forum 2007 Total K-18 K-19 K-15 K-16 K-17 Matsushita Electric Industrial Co., Ltd. Promotion Center Audio-Visual Systems Group The Walt Disney Company (Japan) Ltd. Dolby Japan Storage Devices Business Strategy Office BD Business Development & Hitachi, Ltd. SONY Corporation Marketing Walt Disney Studios Home Entertainment NXP Semiconductors STMicroelectronics K.K. Qimonda, AG Mr. Masaaki Fushiki Mr. Mr. Masayuki Kozuka Mr. Mamoru Oda Mr. Kazuto Shimagami Mr. Abiko Tsuyoshi Mr. Masami Takahashi Mr. Reiji Asakura Mr. Jan Romijn Mr. Mr. Marco Cassis Marco Mr. Loh Kin Wah Mr. Entertainment Technology for Entertainment Technology tomorrow BDA Panel Discussion Special Guest Bringing TV content to life Challenges and Opportunities of the Semiconductor Industry Qimonda's business strategy President & Representative Director General Manager Vice President & Department General Manager Senior Manager, Digital AV Products Division VAIO Blu-ray Project Program Manager Executive Director, Digital Media Analist, Hi-vision Lover Senior Product Manager President- Japan, Corporate Vice President President and Chief Executive Officer 397 691 275 351 Attendees 4 8 8 14 Sessions ) Tracks ) 15:30-16:30 Convention Hall AB 15:30-16:30 Convention Hall A 10:30-12:00 Convention 12:30-13:30 Convention Hall AB 12:30-13:30 Convention Hall AB 14:00-15:00 Convention 11:00-12:00 Convention Hall AB 11:00-12:00 Convention 11:00-12:00 Convention Hall B 11:00-12:00 Convention Fri Thu ( ( Contents Festival Sessions Industrial Systems Track Software and Solutions Track Communications Network Track K-12 K-13 K-10 K-11 K-09 K-14 a division of Paramount Japan K.K. Hitachi, Ltd. Microsoft Co., Ltd. President, Paramount Home Entertainment Japan, Universal Pictures Japan INC Telecommunication Systems Toshiba Corporation NTT DoCoMo, Inc. KDDI CORPORATION Ministry of Internal Affairs and Communications Renesas Technology Corp. Mr. Kazuo Sakai Mr. Junichiro Suzuki Mr. Kazushige Minatoya Mr. Mr. Tetsuo Takemura Tetsuo Mr. Fujii Yoshihide Mr. Mr. Yasuhiko Ito Yasuhiko Mr. Masao Matsumoto Mr. Mr. Ryuji Yamada Mr. Total Solutions Total for Digital Convergence HD DVD: Creating the Future Visual World Toward the age of convergence Toward Challenge and Perspective of ICT Policy DoCoMo's Direction for Technology DoCoMo's Direction for Technology Development and Service Evolution Program Vice President, Digital Entertainment Partner GroupRepresentative Director, Paramount Japan K.K. Operations Director Corporate Officer, Network Systems Business Information & Corporate Senior Vice President Senior Executive Vice President Executive Vice president Member of the Board Director-General for Technology Policy Coordination Mr. Satoru Ito Mr. A business strategy to win in the ubiquitous age -Challenges of new innovations to open the door to digital convergence Chairman & CEO 10/5 10/4 748 8,521 1,039 1,496 Attendees 9 6 19 10 Sessions ) ) Tracks 16:00-17:00 Convention Hall AB 16:00-17:00 Convention 14:30-15:30 Convention Hall AB 14:30-15:30 Convention 10:00-11:00 Convention Hall AB 10:00-11:00 Convention 16:00-17:00 Convention Hall AB 16:00-17:00 Convention 14:30-15:30 Convention Hall AB 14:30-15:30 Convention 13:00-14:00 Convention Hall AB 13:00-14:00 Convention 11:30-12:15 Convention Hall AB 11:30-12:15 Convention 10:00-11:00 Convention Hall AB 10:00-11:00 Convention Wed Tue ( ( K-08 K-07 K-06 K-05 K-04 K-03 K-02 K-01 8. CONFERENCE 8. NIPPON TELEGRAPH AND TELEPHONE CORPORATION Keio University OBIC BUSINESS CONSULTANTS CO.,LTD. NEC Corporation SHARP CORPORATION Nissan Motor Co., Ltd. Keynote Speeches Microsoft Co. Ltd., Japan Yahoo Japan Corporation Mr. Noritaka Uji Mr. Mr. Katsuhiko Ogawa Mr. Mr. Shigefumi Wada Mr. Mr. Kaoru Yano Mr. Mr. Katsuhiko Machida Mr. Mr. Mitsuhiko Yamashita Mr. Mr. Yasutoshi Magara Yasutoshi Mr. The NGN - a key to ubiquitous broadband society Opening Yahoo! Opening Yahoo! Everywhere Network accelarates Yahoo! Leveraging Technology Leveraging Technology for New Service Models The New Evolutionary that Wave the Software Industry is Facing Shaping ubiquitous networking society with converged IT and Network innovation New lifestyle enhanced by Digital Convergence. The Car Electronics Revolution New Generation Digital Lifestyles -Creating the Future Starts Today Senior Executive Vice President, CTO and CIO Professor, Faculty of Environmental Information President President Chairman & CEO Executive Vice President, Senior Managing Executive Officer, General Manager, J-Life, Mr. Masahiro Inoue Mr. President & CEO 2nd Floor, International Conference Hall (Convention Hall) Hall (Convention International Conference 2nd Floor, In CEATEC JAPAN Keynote Speeches, key voices in the electronics and IT industries outline their strategies and visions in areas key voices in the electronics and IT industries outline their Keynote Speeches, JAPAN In CEATEC corporate management and market creation. Only CEATEC JAPAN gives its visitors so many rare opportunities to listen and learn f gives its visitors so many rare JAPAN creation. Only CEATEC corporate management and market 10/3 10/2 Keynote Speeches Sessions Trend Advanced Sessions Special Sessions Conference Results Conference piXlogic PLC-J Quixun CO., LTD. R&D Project on Service Platform for Information Appliances REMIXPOINT CO., LTD. Reseach In Motion Japan Limited Institute for Organic Electronics Research RFID Pavilion C_Net Corporation INCORPORATED WAVE Hitachi, Ltd. LINTEC Corporation OMRON Corporation Panasonic Communications Co., Ltd. RF Japan Co., Ltd. / Japan RF Solutions Co., Ltd. SHARP CORPORATION SUMIDA CORPORATION CO., LTD. KAGAKU IND. TATEYAMA Ueda Japan Radio Co., Ltd. WAVETREND SanDisk Japan Ltd. SEOUL PAVILION A2i Co., Ltd. CELRUN Daewoo Lucoms Co., Ltd. Dahaam e Tec Dawoo Info-Com Co., Ltd. Co., ltd. DIGITALZONE Dongwoon Anatech Co., Ltd. E-Song emc co., ltd. ESTSOFT Corp. Information Equipment Co., Ltd. Inocova Co., Ltd. Inc. Lightworks Technology N&I KOREA Co., Ltd. S&E TECH SEOUL BUSINESS AGENCY Smartaddin co., ltd. Starnex Co., Ltd. JAPAN SHARP CORPORATION, Softadvance, Inc. Softopia Japan Foundation Applicore Corp. weltechnos corporation System Produce. INC Sofring Corporation DB Tech SilverStarJapan Sony Corporation / Sony Marketing (Japan) Inc. SPC Consortium Project World Tagged Manufacturers' Association Electrical and Electronic Taiwan Knowledgetech Corp. Powertech Industrial Co., LTD. Co., Ltd. SilverStone Technology In Electronic Corp. Toong Brain Company Ltd. Techno Printing Inks Mfg. co., ltd. Teikoku The Dempa times. CO., LTD. THE INSTITUTE OF ELECTRONICS, INFORMATION AND COMMUNICATION ENGINEERS AND COMMUNICATION THE INSTITUTE OF ELECTRONICS, INFORMATION The Organizing Committee of SINOCES Ergo Corp. Tokyo TOSHIBA CORPORATION TSUSHO ELECTRONICS CORPORATION TOYOTA Inc. Tranzas, 2WAYshinbunsha U'eyes Design inc. u-Japan Best Practices 2007 Universal Electronics Victor Company of Japan, Limited (JVC) VIVOUAC Inc. WILLCOM CORE MODULE FORUM WiMedia Alliance TechZone Alereon Focus Enhancements, Inc. Intel LucidPort Technology Co., Ltd. NXP Semiconductors Japan Ltd. Staccato Communications Inc. Stonestreet One Co., Ltd. Yuden Taiyo WiQuest Communications Wisair Inc. Wireless Technologies, Bluenext, Japan Ltd. ZENRIN CO., LTD. Japan, Inc. Zentek Technology ZHONGCHENG NUMERAL SCIENCE & TECHNOLOGY CO., LTD. Zoran Corporation FUJITSU Limited Ltd. NEC Engineering, PBX Group FUJITSU LIMITED Ltd. Hitachi Communication Technologies, NEC Infrontia Corporation Co., Ltd. Facsimile Group CO., LTD. Canon Marketing Japan Inc. BUSINESS TECNOLOGIES, INC. Corporation KYOCERA MITA Ltd. Murata Machinery, Ltd. NEC Access Technica, Panasonic Communications Co., Ltd. Co., Ltd. Electric Co., Ltd. SHARP CORPORATION TOSHIBA TEC CORPORATION Other Committee Technology The Telecommunication Co., Ltd. Universal Device Technology CO., LTD. INDUSTRY HAYAMI HD DVD Promotion Group HD-PLC Heartland Data Co. Hitachi Maxell, Ltd. Hitachi, Ltd. Hitachi, Ltd. Hitachi Electronics Services Co., Ltd. Hitachi Industrial Equipment Systems Co., Ltd. Hitachi Software Engineering Co., Ltd. CORP. HONG KONG SCIENCE AND TECHNOLOGY PARKS TRADING CORPORATION HOWA ICSCP/Industrial Committee for Super Computing promotion Berlin Show (Messe Berlin) IFA CORPORATION INCREMENT P. indexPro Corporation Project Information Grand Voyage Co., Ltd. CONSULTING HITACHI CORPORATION NTT DATA NTT DoCoMo, Inc. Oki Electric Industry Co., Ltd. International Medical Information Center Sharp Corporation Datacraft Co., Ltd. TOKYU CORPORATION Japan Broadcasting Corporation Japan Airlines International Co., Ltd. FUJITSU LIMITED University Haseyama Laboratory, Mooter K.K. University Waseda Laboratory, Yamana International CES Internet Initiative Japan Inc. Ireland Enterprise Ireland IDA Ireland Ishikawa Optics&Arts Corporation iVDR Hard Disk Drive Consortium Japan Electronics & Technology Industries Association Special Project Promotion Office Japan Electronics & Technology Japan Nano Opto Co., Ltd. EC Center JEITA Zone ExpressCard Technology JEITA/PCMCIA Labs. Inc. Allion Test KDDI CORPORATION KOHJINSHA CO., LTD. KOI MARKETING Co., Ltd. MARUBENI INFOTEC CORPORATION Matsushita Electric Industrial Co., Ltd. Memory Stick / SxS Memory Card MICROBOARDS TECHNOLOGY INC. Microsoft Co., Ltd. Japan Corporation MiTAC MITSUBISHI ELECTRIC CORPORATION MORITO CO., LTD. National University Corporation Kanazawa University Co., Ltd. NAVIsis CO., LTD. JAPAN NAVITIME NEC Corporation Nero K.K. NETDIMENSION CORPORATION CO., LTD. NETWORK-JAPAN Nikkei Business Publications, Inc. Nikkei Business Publications, Inc. Nissan Motor Co., Ltd. nomad grace Corporation NTT Advanced Technology NTT DoCoMo, Inc. University of Tsukuba Okamoto Laboratory, PENTEL CO., LTD. PERCEPTION DIGITAL PFU LIMITED Accessibility Plaza Allied Brains Inc. FUJITSU LIMITED Microsoft Co., Ltd. EAST CORPORATION NIPPON TELEGRAPH AND TELEPHONE WEST CORPORATION NIPPON TELEGRAPH AND TELEPHONE NTT DoCoMo, Inc. SANYO Electric Co., Ltd. UNICOM Co., Ltd. Acrodea, Inc. AZTEQ Mobile Corporation BANDAI NETWORKS CO., LTD. Future Mobile, Inc. Morpho, Inc. adams communications co., ltd. Alpha Systems Inc. Artimi Inc. CO., LTD. Asahi Engineering & Trading Businesses (ARIB) Association of Radio Industries and sosyutu suishin kyogikai biwako nanbu eria daigakuhatsu shinsangyo Kanjidaikou.com Ltd. OshigotoKeitai Inc. Sact Co., Ltd. BLACKHORNS ELECTRONIC CO., LIMITED Blu-ray Disc Association BOSE KABUSHIKI KAISHA BROTHER INDUSTRIES, LTD. Canopus Co., Ltd. CARPOINT/RWC CBC Co., LTD. CCPIT Electronics & Information Sub-Council (CCPIT ECC) Electronics Company DAWA Electronic Co.,Ltd. DAYTON JIAN'S HOUSEHOLD ELECTRICAL APPLIANCES MANUFACTURING China Electronics Appliance Corporation Shenzhen JMT Glass Co., ltd. China International Software & Information Service Centre China-Singapore Suzhou Industrial Park City of Sapporo CLOVER INTERNATIONAL LTD. SOFTWARE CODEPLAY Computer Software Association of Japan DENSHI SYSTEM CO., LTD. Digital Contents Collaboration Square AXELL CORPORATION CELSYS,Inc. Content Portal Site Operation Committee HI CORPORATION Microsoft Co., Ltd. NETDIMENSION CORPORATION Silicon Studio Corporation The Association of Japanese Animations Digital Contents Pavilion BITS Co., Ltd. buildup Co., Ltd. ePlarz Corporation FLOVEL CO., LTD. FUJIFILM Imagetec Co., Ltd. JAMTV INC. Millennium Entertaiment, Inc. Corporation NAVIBLOG nepoland Panasonic Network Services Inc. PEERCOM, INC. PEGASYS INC. PIXELA CORPORATION Ultra-Realistic Comunication Forum EICOH Co., Ltd. IceCube Inc. NAMCO BANDAI Games Inc. Nippon BS Broadcasting Corporation Co., Ltd. Video-Tech Corporation Webproduce Digital Living Network Alliance Digital Streams Co., Ltd. Dolby Japan Dow Jones Japan K.K. Dynaconnective Co., Ltd. ECHONET Consortium Entis co., ltd. Inc. Euphonic Technologies, of Digital Broadcasting Exciting Experience: The Innovative Technology FENNER PRECISION FUJI SOFT INCORPORATED FUJITSU LIMITED Global Digital Multimedia, GDM2 Corp Goldendance Co., LTD. GOLLA OY PLAZA HATS SIP Group In4S Inc. NEC Infrontia Corporation MPEG4 Group Digital Stage Network 9. EXHIBITORS 9.

CEATEC JAPAN 2007 16 CEATEC JAPAN 2007 17 CF Instrument Accessories (Hong Kong) Ltd. CF Instrument Accessories Ltd. Coulomb Electronic Limited Elec & Eltek Display Technology Foundation Mechanical Ltd. (HK) Co., Ltd. Foxda Technology Silicone Rubber Manufactory Ltd. Hi-Tech Co., Ltd. Luen Ming Electric Works New Leader Battery Industry Ltd. RCL Display Ltd. RFI Company Limited Semiconductors Ltd. Truly Xinruilian Electronics (HK) Co. YOUNGJI Ltd. Horizon Fuel Cell Technologies Hosiden Corporation Hyogo- Investment Support Center icrex Co., LTD. INCOM CO., LTD. Information Processing Society of Japan International Rectifier Japan Co., Ltd. I-PEX Co., Ltd. ISHIZUKA ELECTRONICS CORPORATION ISUZUGLASS Co., Ltd. ITF Co., Ltd. ITT Cannon, Ltd. Institute : A Society for the Study of ZnO Iwate Industrial Research CO., LTD. MACHINE AUTOMATIC JAPAN Limited Electronics Industry, Japan Aviation Industries Association Japan Electronics and Information Technology JAPAN FEDERATION OF ELECTRONIC PARTS DISTRIBUTORS & DEALERS OF ELECTRONIC PARTS FEDERATION JAPAN MEMS Co., Ltd. JAPAN SEOUL SEMICONDUCTOR CO., LTD. JAPAN Japan System Development Co., Ltd. LTD. JFE MINERAL COMPANY, JOINSOON ELECTRONICS MFG. CO., LTD. JPC CO., LTD. Nihon Pulse Industry Co., Ltd. and CO., INC. K. TOKIWA MEGANICS INC. ELECTRIC CO., LTD. KAMAYA Corporation Technology Walsin KAMI ELECTRONICS IND. CO., LTD. KISHIMOTO SANGYO CO., LTD. DAISAN KASEI CO., LTD. CO., LTD. INDUSTRY PLATING KIYOKAWA Knowles Electronics Japan, K.K. KOA CORPORATION KODENSHI CORP. KOGYOCHOSAKAI PUBLISHING CO., LTD. KOHA CO., LTD. KOHAN ELECTRONICS CO., LTD. KOHZU Precision Co., Ltd. Precise Gauges Co., Ltd. Opto, Inc. KYOCERA Corporation KYOCERA ELCO Corporation Kyocera Optec Co., Ltd. Kyosemi Corporation Kyoto City LEADER ELECTRONICS CORP. LEOCOM CO., LTD. (JAPAN) LEXEL BATTERY LINEEYE CO., LTD. Local government of Nagasaki Prefecture MAC EIGHT Co., Ltd. MANAC Incorporated MARUBUN CORPORATION MARUZEN CHEMICALS CO., LTD. Edison Opto Corporation CORP. GLASS IND., LTD. MATSUNAMI Ltd. Matsushita Electric Works, MEIHO ELECTRONICS CO., LTD. MEMS TECHNOLOGY BERHAD Microtune, Inc. MICROVISION City Mie Prefecture Tsu Mik Denshi Kohgyo Co., Ltd. CORPORATION MITSUBISHI MATERIALS MITSUMI ELECTRIC CO., LTD. Miyazaki Prefectural Government MODERN PLASTIC MFG. (H.K.) CO., LTD. CO., LTD. MOLEX JAPAN MONODZUKURI PLAZA THE NIKKAN KOGYO SHIMBUN, LTD. NEC Electronics Corporation Matsushita Ecology Systems Co., Ltd. NAKANISHI INC. Ltd. Matsushita Electric Works, JTEKT Corporation. ShenZhen JingHua Displays Co., Ltd. ShenZhen JingHua Electronics Co., Ltd. Sonicstar (Guangzhou) Co., Ltd. Digital Tech. Yifang ZAAZL Solution (Beijing ) Ltd's Zhejiang Greatest Electronic Co., Ltd. Chip One Stop, Inc. CHRONIX Inc. CITIZEN Group CITIZEN HOLDINGS CO., LTD. LTD. CITIZEN TECHNOLOGY CENTER CO., LTD. CO., CITIZEN ELECTRONICS CO., LTD. Co., LTD. CITIZEN SYSTEMS JAPAN CO., LTD. CITIZEN MIYOTA CITIZEN SEIMITSU CO., LTD. CO., LTD. CITIZEN DISPLAYS PRECISION CO., LTD. SAYAMA CITIZEN CHIBA PRECISION CO., LTD. City of Chiba CMK CORPORATION Combotronic Ltd. Co., Ltd. CORESTAFF Cosmo Brains Corporation LTD. COTCO JAPAN, CQ Publishing Co., Ltd. Pavilion Cross-Sector Interchange Department of Industrial Design, takushoku University Graduate School of Science and Engineering Graduate School of Science and Engineering Hiroshima City University Iwate University Iwate University Prof.Kodate's laboratory University, Japan Women's Kagoshima University Kanagawa Institute of Technology Kanagawa Institute of Technology Kanto Gakuin University Kochi University of Technology Kumamoto University Izumi Lab. Kyushu Institute of Technology Musashi Institute of Technology Musashi Institute of Technology Sophia University The Univerisity of Electricity Communications University Tokai Denki University Tokyo University of Technology Tokyo University of Tsukuba DAIDO STEEL DAIKEN CHEMICAL CO., LTD. DAISHINKU CORP. Dempa Publications, Inc. DisplaySearch CO., LTD. DM CARD JAPAN DX ANTENNA CO., LTD. DxO Labs E&E Japan Co., LTD. EVERLIGHT E2 Publishing Corporation ELECTRONIC JOURNAL, Inc. electronica Productronica - Messe Muenchen EPSON TOYOCOM CORPORATION ELECTRONICS CO., LTD. ETANI Eto. Co., Ltd. FDK CORPORATION Inc. Field Emission Technologies, Five Associations' Panel Exhibit on Environmental Issues Foryouexpress Co., Ltd. FOSTER ELECTRIC CO., LTD. GALAXY TECHNOLOGY CO., LTD. Gicho Publishing & Advertising Co., Ltd. Gunma Prefectural Government SYS-COM CO., LTD. HAGIWARA Hakodate IT mall City of Hakodate FUTURE UNIVERSITY-HAKODATE INC. GLOBAL COMMUNICATIONS Hakodate National College of Technology MEDEC CO., LTD. Meister Corporation SEC Corporation LTD. HAMAI ELECTRIC LAMP CO., LTD. PHOTONICS K.K. HAMAMATSU HIROSE ELECTRIC CO., LTD. Hitachi AIC Inc. Hitachi Metals, Ltd. LTD. CO., HOKURIKU ELECTRIC INDUSTRY HONDA TSUSHIN KOGYO CO., LTD. Development Council Hong Kong Trade Tangshan Jingyuan Yufeng Electronics Co., Ltd. (Jingyuan Electronics) Jingyuan Yufeng Tangshan LOGITEK STANDARD ELECTRONICS CABLE MANUFACTURING CO., LTD. ELECTRONICS CABLE MANUFACTURING LOGITEK STANDARD AAC ACOUSTIC TECHNOLOGIES HOLDINGS INC & YEC ELECTRONICS LTD. Weifang Gongda Tele-communications Co., Ltd. Gongda Tele-communications Weifang XinJiang Joinworld Co., Ltd. Co., Ltd. Telecommunication Zhejiang Yuehua Zhejiang Zhengdao Cable Co., Ltd. CEIEIRD IN HOKURIKU Chiba Prefecture China Electronics Appliance Corporation Brightking (ShenZhen) Co., Ltd. International Centre Testing ELECTRONIC CO., LIMITED COLTECH Hangzhou freq-control electronic technology ltd. NINGBO MASTER SOKEN ELECTRICAL CO., LTD. (Shenzhen) Limited OMT Digital Display Technology MORNSUN GUANGZHOU SCIENCE & TECHNOLOGY CO., LTD. NINGBO KEPO ELECTRONICS CO., LTD. SHAANXI SHINHOM ENTERPRISE CO., LTD. Development Co., Ltd. Technology Shenzhen EYang Co., Ltd. Shenzhen Highpower Technology Co., Ltd. Shenzhen Horn Electroacoustic Technology Shenzhen Sunlord Electronics Co., Ltd. Beijing Century Electronics Co., Ltd. Chengtong BRIGHTEK OPTOELECTRONIC CO., LTD. Changzhou Chinasound Electronics Co., Ltd. CIXI SANHE APPLIANCE & PLASTICS CO., LTD. CLICK TECHNOLOGY CO., LTD. HanRun Electronics Co., Ltd. JIAXING XINGHUI ELECTRONIC CO., LTD. Industrial Co., Ltd. Kan Tsang A.P.S. INDUSTRIAL S.R.L. A.P.S. AB TECH CO., LTD. HIGH POWER TECHNOLOGY INC. SINPRO ELECTRONICS CO., LTD. Co., Ltd. A-Best Wire Harness & Components Inc. Advanced Capacitor Technologies, Pavilion Advanced Jisso Process Technology ALPS ELECTRIC CO.,LTD. Fujikura Ltd. CO., LTD. JEITA JISSO CORPORATION KYOCERA Corporation Murata Mfg.Co., Ltd. NEC Electronics Corporation Panasonic Factory Solutions Co., Ltd. Siemens K.K. Co., Ltd. Yuden Taiyo TDK-MCC MOTOR CO., LTD. YAMAHA Ltd. Japan, Agilent Technologies ALPS ELECTRIC CO., LTD. CORPORATION Apiste Corporation ARM ELECTRONICS GROUP ARM ELECTRONICS CO., LTD. CO., LTD. DIATEC Ryoko Electronic Industries Co., Ltd. ASAHI KASEI EMD CORPORATION ASAHI RUBBER INC. ASUKA DENSHI K.K. REVIEW INC. AUTOMATION Automotive Pavilion DAISHINKU CORP. ISHIZUKA ELECTRONICS CORPORATION KOA CORPORATION New Japan Radio Co., Ltd. CORPORATION NIPPON CHEMI-CON CORPORATION OHIZUMI MFG. CO., LTD. Oki Engineering Co., Ltd. SUMIDA CORPORATION Electronics AMP K. K. Tyco Technologies Avago BCN, Inc. biwako nanbu eria daigakuhatsu shinsangyo sosyutu suishin kyogikai INC. LABORATORY, THE NAKATO GMBH BOSCH SENSORTEC BYD Company Limited Canada Pavilion Alberta Japan Office Eleven Engineering Octasic Inc. Q Sound Inc. SENSIO Technologies, Inc. Technologies, SMART Networks Wedge CCPIT Electronics & Information Sub-Council (CCPIT ECC) Electronic Components, Devices Industrial & Equipment Stage Components, Electronic 9. EXHIBITORS 9. Shining Sun Enterprise Co., Ltd. Shining Sun Enterprise Enterprise Co., Ltd. Taitwun Chinsan Electronic IND. CO., LTD. Taiwan Nissei Sokki Co., Ltd. Taiwan Co., LTD. Oasis Technology Taiwan LTD. Technologies, Total Electronic Co., Ltd. Trans Co., Ltd. Unisonic Technologies Corp. Viking Tech Electronic Co., Ltd. Walta Jeou Pyng Plastics Ind. Co., LTD. Wan Winstar Display Co., LTD. Cable Opto Corp. Worldwide Wuntaix Co., Ltd. Co., LTD. Dean Scientific Yuan Zifor Enterprise Co., LTD. YUDEN CO., LTD. TAIYO ELECTRONICS CO., LTD. TAJIMI K.K. TAKITEK CORPORATION TAMURA TDK Corporation TECHNO ALPHA CO., LTD. Inc. Alliance Group, Technology TEDA, TIANJIN, CHINA TEIKOKU TSUSHIN KOGYO CO., LTD. Japan, Ltd. Tektronix The City of Kashiwazaki The Japan Society of Applied Physics LIMITED THE NIHONKOGYO SHIMBUN COMPANY THE NIKKANKOGYO SHIMBUN, LTD. THE NIKKANKOGYO SHIMBUN, LTD. THE TELECOM-ECONOMIC NEWS CO., LTD. CO., LTD. THINK LABORATORY CO., LTD. INDUSTRY TOKAI COMMUNICATION TOKAI VISION CO., LTD. TOKO, INC. CO., LTD. TOKYO DENPA TOKYO WELD Co., Ltd. TECHNOHOUSE CORPORATION TOSHIBA CORPORATION TOYO ELECTRO CO., LTD. TOYOGOSEI CO., LTD. TOYOTEC Co., Ltd. Electronics Group Tyco Electronics AMP K.K. Tyco Electronics Raychem K. K. Tyco Electronics EC K. K. Tyco Electronics M/A-COM K. K. Tyco Panel Systems K .K. Touch Varioptic Victrex Japan, Inc. VISION TECHNO-NET CO., LTD. MANUFACTURING WAKA Street Associates/Step Consulting Wall Courier K.K. JAPAN World ELECTRONICS CO., LTD. YAMAICHI MATERIALS YAMASHITA YOKOSUKA CITY WiNetworks WOW Vision Pte Ltd. WSO2 Inc. Xener Systems, Inc. National Institute of Information and Communications Technology Institute International Research Advanced Telecommunications ASTRODESIGN, Inc. CANON INC. Cyber Solutions Inc. Eizoh Co., Ltd. INDUSTRIES Ltd. FUJI HEAVY Fujitsu Limited Keisoku Giken Co., Ltd. (KG) KGT Inc. Mitsubishi Precision Co., Ltd. INC. LABORATORIES, NAKAGAWA NTTIT CORPORATION Olympus Visual Communications Corp. SOBA Project, Inc. University of Agriculture and Technology Tokyo PRINTING CO., LTD. TOPPAN Vstone Corporation University Waseda San Technology Co., Ltd. San Technology SCHURTER ELECTRIC CO., LTD. CO., LTD. SEIWA Karam Solution Co., Ltd. Seri2B corp. INDUSTRIAL CO., LTD. SETTSU METAL CO., LTD. SHENZHEN REFOND OPTOELECTRONICS CO., LTD. MOUNTAIN GREAT NISHIJIN CO., LTD. Shibasoku Co., Ltd. SHIBAURA ELECTRONICS CO., LTD. Shiga Industry Attraction Council NAGAHAMA CITY SHIMIZU CO., LTD. POWER SOLUTIONS INC. SMART SMK CORPORATION SONNET GIKEN CO., LTD. SOSHIN ELECTRIC CO., LTD. Corp. Speed Tech SRCC Inc. ELECTRIC CO., LTD. STANLEY STMicroelectronics SUMIDA CORPORATION OPTICAL GLASS, INC. SUMITA Sumitomo 3M Limited TECH. CORP. SUNLIKE DISPLAY SUNON CORPORATION SUSS Microtec K.K. SUSUMU CO., LTD. Manufacturers' Association Electrical and Electronic Taiwan Adda Corporation Aec Connectors Co., Ltd. Corp. Apex Precision Technology Asuka Semiconductor Inc. Baylor Co., LTD. Bright View Electronics Co., LTD. Capxon Electronic Ind Co., LTD. Cen Link Co., Ltd. Cooler Master Co., LTD. Elementech Internation Co., Ltd. Elka International Ltd. Ferrico Corp. Gen More International Corp. Co., Ltd. Gi Far Technology Branch (B.V.I.) Glory Mark Electronic Limited Taiwan Hi-Light Electronic Co., Ltd. Ind. Co., LTD. Hua Wei International Super Micro Technology Jess-Link Products Co., Ltd. Kingbright Electronic Co., Ltd. Ltd. Co., Kingconn Technology Kunming Electronics Co., LTD. LELON ELECTRONICS CORP. Electronics Co., LTD. Li Tone Lin Shiung Enterprise Co., Ltd. Ind. Co., LTD. Line Tech Longwell Company TECHNOLOGY CO., LTD. LTW Electronics Co., LTD. Lucent Trans Co., LTD. Magic Technology ONCQUE CORP. Pin Shine Ind Co., LTD. Kerio Technologies, Inc. Kerio Technologies, Maxiworks Pty Ltd. Medialive METABOLI MYstaff Pty Limited TECHNOLOGIES INC. NAVAYO nCipher Netxen, Inc. 1 Ltd. OPERAX Pentest Ltd. piXlogic Co., Ltd. Sejoong Namo Tour, SignaCert Silex Creations Inc. SINGULAR ID PTE LTD. snowflake Switzerland SR Telecom ST Electronics (Info-Security) Pte Ltd. SVOX AG Swivel Secure Ltd. LLC. Symbio Technologies, TNC Vidoop Tokai Rubber Industries, Ltd. Rubber Tokai NS TOOL CO.,LTD. Engineering, Ltd. Hitachi Tool CORPORATION NSK Ltd. Ikuta Seimitsu Co.,Ltd. NIPPON THOMPSON CO., LTD. NACHI-FUJIKOSHI CORP. CITIZEN HOLDINGS CO.,LTD. Hitachi Cable, Ltd. TDK Corporation Co., Ltd. MOUBIC, INC. MURAKAMI Co., Ltd. Murata Manufacturing Co., Ltd. NANABOSHI ELECTRIC MFG. CO., LTD. Co., Ltd. Nano Chem Tech NEC San-ei Instruments, Ltd. NEC TOKIN Corporation New Japan Radio Co., Ltd. NICHICON CORPORATION ELECTRONICS CORP. COPAL KOGYO CO., LTD. NIHON DEMPA Niigata Prefectural Government Nikkei Business Publications, Inc. Nippon Antenna., Ltd. NIPPON CHEMI-CON CORPORATION CORPORATION NISHIYAMA NISOUL CO., LTD. NISSHINBO INDUSTRIES, INC. NISSHO MUSEN CO., LTD. TECHNOLOGY CO., LTD. INPAQ Noritake Group ITRON CORPORATION NORITAKE KIZAI CO., LIMITED NORITAKE NTT Electronics Corporation OHIZUMI MFG. CO., LTD. Ohm Sha, Ltd. ELECTRIC INDUSTRIES CO., LTD. OKAYA Oki Electric Industry Co., Ltd. Oki Engineering Co., Ltd. Inc. OmniVision Technologies OMRON Corporation 1 LTD. OSADA CO., LTD. OSRAM Opto Semiconductors GmbH Co., LTD. OTAX PEARL LAMP WORKS CO., LTD. Team Pennsylvania Technology Bridge Semiconductor Corporation Fenner Precision PChem Associates, Inc. Virtus Advanced Sensors & URBAN PROJECTS BUREAU KOBE CITY GOVERNMENT PORT PowerSystems Co., Ltd. Reed Business Information Japan K.K. Corp. Renesas Technology CO., LTD. RUBYCON CORPORATION LIMITED COMPANY RYOSAN Saitama Prefecture, Saitama City SAKAE TSUSHIN KOGYO CO., LTD. SAKAGUCHI E.H VOC CORP. JETRO BIZMATCH@CEATEC JAPAN JETRO BIZMATCH@CEATEC ANAXIMANDRE AtomiZ Auriplex Limited Corporation BasWare Business Intelligence Technologies Pty Ltd. Clarinox Technologies Inc. Comarco, Concealogram Ltd. ControlGuard Data Security Systems Solutions Pte Ltd. DiVitas Networks EDX Wireless LLC E-Group Explay Fontrix Fring Inc. Open Source, GroundWork IN4TEL LTD. LTD. Infima Technologies INGENIA TECHNOLOGY (UK) LTD. Ipanema Technologies JUNGO Ltd. Kameleon - Division of Blaze Ltd. Event Hall

CEATEC JAPAN 2007 18 CEATEC JAPAN 2007 19 3,210 1,851 1.8% 7.4% 8.3% 2.3% 5.8% 4.1% 0.5% 0.1% 0.2% 9.1% 9.8% (%) (%) (%) (%) Total 38,705 21.1% 27.7% 25.2% 16.8% 45.1% 20.5% 13.1% 28.4% 62.5% 90.2% 162,093 205,859 349 136 6,722 24,261 31,468 Sat., Oct. 6 29 39 49 59 ～ ～ ～ ～ Age Male 534 281 Gender 20 30 40 50 Female Over 60 Job title Interrest Manager Under 19 7,432 General staff 43,947 52,194 Home & Personal Business & Society Semiconductors Electronic Display Devices Passive Components Structural, Functional Components Materials, Power Sources, Batteries Measuring, and Manufacturing Equipment, Testing Electronic Manufacturing Process Municipality PR Fri., Oct. 5 Owner / Director / Boad member 735 291 7,227 39,086 47,339 Digital Network Stage Electronic Components, Devices & Industrial Equipment Stage Thu., Oct. 4 777 362 1.7% 2.3% 1.6% 3.0% 0.9% 8.3% 1.2% 5.0% 1.7% 0.5% 6.1% 8.2% 2.7% 1.2% 2.1% 1.5% 1.2% 4.6% 2.6% 1.4% 2.7% 1.3% 4.4% 1.6% 1.8% (%) 7,403 11.2% 19.5% 15.1% 21.6% 13.6% 21.9% 16.1% 11.4% 33,075 41,617 Wed., Oct. 3 Wed., 815 781 9,921 21,724 33,241 Tue., Oct. 2 Tue., Sales R & D Design Business (%) Operation Consulting Occupation Purchasing Other service IT business-trade Production/ Testing Other manufacturer Information processing Investigation/ Consulting Construction/ Real estate Car/ Vehicle manufacturer Car/ Vehicle School/ Research institute Broadcasting/ Picture service Finance/ Securities/ Insurance Other business/ Student/ Other Government office/ Organization Communication service provider Other occupation/ Student/ Other Medical machinery manufacturer IT business-distribution and sales Public information/ Advertisement Investigation/ Planning/ Marketing System management/ Maintenance Publication/ Advertisement/ Printing Electronic device manufacturer/ Section Application service creator provider/ Web Management/ General affairs/ Accounting Software developer and system integrator Exhibitor-related Registrants/Press Registrants/Japan General/ Precision machinery manufacturer Registrants/Overseas The registration visitor's total 10. NUMBERS AND ANALYSIS OF VISITORS OF AND ANALYSIS NUMBERS 10. Electronics, Information and communication manufacturer/ Section 2. AttributesVisitors of questionnaire) visitor 2. (from 1. Number of Visitors to CEATEC JAPAN 2007 JAPAN Visitors of Number to CEATEC 1. CEATEC JAPAN 2007

3. Results of Visitor Questionnaire

The questionnaire from the Internet was held after the exhibition. Visitors were classified according to their objective (Stage), and this data has been collated as follows. Digital Electronic Digital Electronic Components, Components, Network Devices & Industrial Conference TOTAL Network Devices & Industrial Conference TOTAL Stage Equipment Stage Stage Equipment Stage Where did you travel from? (%) Understanding of industry trends (%) Hokkaido 0.3 0.3 0.7 0.3 Very satisfied 16.8 16.4 14.1 16.3 Tohoku 1.7 2.4 0.7 1.9 Satisfied 44.0 44.8 45.1 43.6 Chiba 15.7 14.7 14.8 9.3 Somewhat satisfied 29.6 29.0 29.7 30.4 Tokyo 27.5 25.9 32.5 14.7 No opinion 6.8 7.1 6.7 6.8 Kanagawa 21.6 21.5 22.1 27.1 Somewhat dissatisfied 2.2 2.1 3.3 2.2 Saitama 9.4 9.7 6.0 21.4 Dissatisfied 0.5 0.5 0.7 0.6 Ibaragi, Tochigi and Gunma 4.2 4.9 3.4 4.6 Very dissatisfied 0.1 0.1 0.4 0.1 Hokuriku, Koshin-etsu 2.8 3.5 4.0 3.3 Information on competing companies (%) Tokai 4.9 5.5 4.0 5.3 Very satisfied 11.5 9.7 8.5 11.0 Kinki 9.3 9.3 10.4 9.4 Satisfied 31.1 31.5 34.7 31.6 Chugoku 0.8 0.7 0.7 0.8 Somewhat satisfied 36.4 37.4 35.6 36.9 0.6 0.5 － 0.6 No opinion 13.8 14.4 11.9 13.5 Kyushu, Okinawa 1.0 0.9 0.7 1.0 Somewhat dissatisfied 5.2 5.1 6.8 5.0 Overseas 0.2 0.2 － 0.3 Dissatisfied 2.0 1.9 2.5 2.0 Have you attended previous CEATEC JAPAN, JES or COM-JAPAN exhibitions? (%) Very dissatisfied － － － － CEATECJAPAN2006 50.0 51.1 54.0 37.3 Advance studies for possible product introduction (%) CEATECJAPAN2005 44.0 44.6 47.7 45.5 Very satisfied 11.3 8.9 12.5 10.5 CEATECJAPAN00-04 44.3 46.6 48.7 42.9 Satisfied 30.3 29.3 21.9 29.4 Japan Electronics Show (JES)&COM JAPAN 37.1 41.2 45.0 48.3 Somewhat satisfied 32.1 31.9 43.7 32.3 NA 26.4 23.7 20.8 24.9 No opinion 19.9 21.5 18.8 21.0 What kind of ticket did you enter with? (%) Somewhat dissatisfied 5.0 6.8 3.1 5.6 Invitation (complimentary) 9.2 9.3 8.1 9.6 Dissatisfied 1.4 1.6 － 1.2 Invitation ticket for today 0.4 0.4 0.7 0.3 Very dissatisfied － － － － Prior registration via the web 89.4 89.7 90.5 89.3 Business discussions (%) Coupon obtained by mobile phone 1.0 0.6 0.7 0.8 Very satisfied 9.5 11.4 18.2 9.8 Are you involved with purchasing (procurement) in your company? (%) Satisfied 21.4 25.0 － 23.5 Make decisions on purchases for own work 10.2 10.7 9.9 11.0 Somewhat satisfied 21.4 15.9 36.3 19.6 Provide opinions and guidance for purchases for own work 28.3 28.2 34.4 28.3 No opinion 33.4 31.8 27.3 29.4 Gather information for study regarding purchases for own work 27.2 29.0 30.5 28.5 Somewhat dissatisfied 9.5 11.4 9.1 11.8 NA 34.3 32.1 25.2 32.2 Dissatisfied 4.8 4.5 9.1 5.9 Are you involved in product development? (%) Very dissatisfied － － － － Determine directives for product development 8.8 10.1 12.1 9.3 Opening business channels (%) Provide opinions and guidance for product development 29.0 32.1 37.9 28.1 Very satisfied 2.8 3.5 6.3 3.7 Gather information for study regarding product development 25.2 26.5 22.7 25.5 Satisfied 13.8 12.3 9.4 11.9 NA 37.0 31.3 27.3 37.1 Somewhat satisfied 31.2 34.1 40.5 33.3 What is the primary purpose of your visit? (%) No opinion 33.9 32.5 34.4 34.9 Information on products and technologies 91.6 93.5 93.6 90.9 Somewhat dissatisfied 11.9 13.2 6.3 11.1 Understanding industry trends 77.3 80.3 90.3 75.9 Dissatisfied 5.5 4.4 3.1 4.4 Information on competing companies 29.9 31.6 39.6 28.4 Very dissatisfied 0.9 － － 0.7 Advance studies for possible product introduction 11.9 12.7 10.7 11.7 Interchange and strengthening links with customers (%) Business discussions 2.3 2.9 3.7 2.4 Very satisfied 11.8 10.7 16.0 10.6 Opening business channels 5.8 7.6 10.7 6.4 Satisfied 27.8 29.0 16.0 26.9 Interchange and strengthening links with customers 7.7 8.7 8.4 7.5 Somewhat satisfied 37.5 36.7 48.0 38.1 General areas of interest 58.0 55.7 46.0 57.2 No opinion 21.5 22.1 12.0 21.9 Other 4.6 4.1 6.0 4.3 Somewhat dissatisfied 1.4 1.5 8.0 2.5 Dissatisfied － － － － Please rate your level of satisfaction. Very dissatisfied － － － － Information on products and technologies (%) General areas of interest (%) Very satisfied 18.0 17.4 13.3 17.8 Very satisfied 30.5 30.3 27.0 30.6 Satisfied 41.6 41.7 44.0 41.4 Satisfied 41.0 39.7 43.1 40.4 Somewhat satisfied 30.6 31.0 31.9 30.7 Somewhat satisfied 20.7 21.6 22.6 21.3 No opinion 5.9 5.7 7.2 6.2 No opinion 4.9 5.1 5.8 4.9 Somewhat dissatisfied 3.3 3.8 2.5 3.3 Somewhat dissatisfied 2.4 2.8 1.5 2.4 Dissatisfied 0.6 0.4 1.1 0.6 Dissatisfied 0.5 0.5 － 0.4 Very dissatisfied － － － － Very dissatisfied － － － －

20 10. NUMBERS AND ANALYSIS OF VISITORS CEATEC JAPAN 2007

Digital Electronic Digital Electronic Components, Components, Network Devices & Industrial Conference TOTAL Network Devices & Industrial Conference TOTAL Stage Equipment Stage Stage Equipment Stage Areas you visited Provides ample information on the newest products and technologies (%) Digital Network Stage (%) Definitely true 44.2 44.6 41.6 44.8 Very satisfied 12.1 11.4 11.9 11.6 I think so 45.4 45.7 48.1 44.6 Satisfied 46.5 45.4 49.4 45.8 No opinion 8.0 7.3 9.7 8.1 Somewhat satisfied 26.0 26.4 25.2 25.9 I don't really think so 1.9 2.1 0.3 2.0 No opinion 9.7 11.6 7.2 10.7 Definitely not 0.5 0.3 0.3 0.5 Somewhat dissatisfied 3.3 3.3 3.6 3.4 Provides a comprehensive look at industry trends (%) Dissatisfied 0.5 0.6 1.1 0.6 Definitely true 38.1 38.0 41.3 37.4 Very dissatisfied 0.2 0.1 0.4 0.2 I think so 46.8 46.8 45.9 47.0 Forgotten 1.7 1.2 0.7 1.8 No opinion 11.4 11.9 9.1 11.7 Electronic Components, Devices & Industrial Equipment Stage (%) I don't really think so 3.2 2.7 3.0 3.3 Very satisfied 9.8 10.5 8.8 9.7 Definitely not 0.5 0.6 0.7 0.6 Satisfied 34.5 37.1 42.3 34.5 Driver of the trend toward "digital convergence" (%) Somewhat satisfied 29.5 30.1 29.5 29.9 Definitely true 23.0 22.1 24.2 22.3 No opinion 20.7 17.3 15 20.2 I think so 46.7 45.5 47.3 46.1 Somewhat dissatisfied 3.2 3.4 2.2 3.3 No opinion 22.9 24.6 20.5 24.2 Dissatisfied 0.6 0.3 － 0.6 I don't really think so 6.0 6.5 6.0 6.0 Very dissatisfied 0.1 0.1 0.4 0.1 Definitely not 1.4 1.3 2.0 1.4 Forgotten 1.6 1.2 1.8 1.7 Valuable for product purchasing and ordering (%) Conference (%) Definitely true 20.5 19.5 17.8 20.3 Very satisfied 13.3 16.6 14.0 14.7 I think so 40.4 41.7 40.9 40.3 Satisfied 33.7 32.7 34.9 34.0 No opinion 30.3 30.4 32.6 30.7 Somewhat satisfied 28.6 29.0 28.4 28.1 I don't really think so 6.9 6.4 6.0 6.9 No opinion 11.0 8.8 9.8 10.2 Definitely not 1.9 2.0 2.7 1.8 Somewhat dissatisfied 9.8 9.8 9.5 9.1 Valuable for product and technology development (%) Dissatisfied 2.0 1.0 2.3 2.1 Definitely true 24.6 25.6 23.2 24.6 Very dissatisfied 1.2 1.6 1.1 1.4 I think so 48.8 50.7 50.0 48.6 Forgotten 0.4 0.5 － 0.4 No opinion 22.4 19.4 22.1 22.5 I don't really think so 3.4 3.5 3.0 3.5 What is your impression of CEATEC JAPAN? Definitely not 0.8 0.8 1.7 0.8 One of Japan's leading exhibitions in the IT field (%) Valuable for opening new business channels (%) Definitely true 59.6 59.1 56.5 58.8 Definitely true 13.7 13.8 15.1 13.6 I think so 30.5 29.9 34.2 30.3 I think so 34.1 34.9 34.2 34.2 No opinion 7.5 8.3 7.0 8.1 No opinion 41.0 40.2 39.6 41.1 I don't really think so 1.8 2.1 1.3 2.2 I don't really think so 8.4 8.4 8.1 8.5 Definitely not 0.6 0.6 1.0 0.6 Definitely not 2.8 2.7 3.0 2.6 A global exhibition valuable for gathering and conveying information (%) What is your overall opinion of CEATEC JAPAN 2007? (%) Definitely true 33.4 33.0 32.9 32.5 Very satisfied 11.2 10.9 9.1 11.0 I think so 41.2 41.5 37.6 41.1 Satisfied 50.4 49.7 53.4 49.3 No opinion 17.1 17.5 21.1 17.8 Somewhat satisfied 30.0 31.2 30.5 31.1 I don't really think so 6.9 6.7 5.7 7.2 No opinion 4.4 4.3 3.7 4.4 Definitely not 1.4 1.3 2.7 1.4 Somewhat dissatisfied 3.3 3.5 2.3 3.5 Fosters the dreams of the near future (%) Dissatisfied 0.6 0.4 1.0 0.7 Definitely true 34.5 33.2 31.9 33.4 Very dissatisfied 0.1 － － － I think so 44.3 44.1 44.6 44.6 Level of interest in having more exhibitors from overseas at CEATEC JAPAN (%) No opinion 15.3 16.2 17.1 15.9 Very interested 34.3 37.1 37.9 34.8 I don't really think so 5.0 5.4 5.4 5.2 Somewhat interested 44.0 44.9 45.0 43.9 Definitely not 0.9 1.1 1.0 0.9 No opinion 15.7 13.0 12.4 15.4 Valuable for directly experiencing future issues (%) Not very interested 5.2 4.5 4.0 5.1 Definitely true 13.4 12.6 13.8 13.1 Not interested at all 0.9 0.5 0.7 0.8 I think so 37.7 37.2 36.6 37.2 Exhibitors from which of the following regions interest you most (%) No opinion 32.8 33.4 31.9 33.1 North America 62.9 60.2 71.7 60.0 I don't really think so 13.3 13.9 13.4 13.9 Europe 65.5 65.3 72.9 63.4 Definitely not 2.8 2.9 4.4 2.7 East Asia(China, Korea, Taiwan, Hong Kong) 66.5 67.8 69.2 65.5 Helps build relationships between exhibitors and visitors (%) Other 5.1 5.2 7.7 4.3 Definitely true 13.7 13.3 12.8 13.6 Can't tell 7.1 6.4 3.2 7.4 I think so 41.6 42.7 41.9 41.5 Overseas exhibitors from in which fields interest you most (%) No opinion 32.8 32.4 34.2 33.3 Digital network-related 75.3 65.5 75.7 68.9 I don't really think so 10.1 9.8 8.1 9.9 Electronic components, devices and manufacturing equipment-related 60.2 76.1 57.9 62.5 Definitely not 1.8 1.8 3.0 1.7 Other 7.1 7.2 13.0 7.8 Can't tell 6.2 5.4 5.3 6.3 Do you plan to visit CEATEC JAPAN 2008? (%) Definitely yes 82.1 83.0 83.6 77.5 Undecided 17.7 16.7 16.1 22.2 Do not plan to attend 0.2 0.3 0.3 0.3

21 11. ADVERTISING AND PUBLICITY CEATEC JAPAN 2007

The following advertising and publicity were carried out in line with CEATEC JAPAN 2007. 1. Publicity Activities

(1) Activities directed toward the press and media (5) Results of TV Coverage Overseas 1. Issued press release calling for applications to exhibit (Feb. 14) CEATEC TV stations Programs Air time 2. Issued media alert on holding press conference in Tokyo (July 2) Air time 3. Held press conference on exhibition outline (July 19) World Wide 4. Implemented activities to attract media to the exhibition (September) Bloomberg TV On the Markets 10/2 (0'59") 5. Opened Online Press Center (Sept. 1 to Oct. 31) 10/3 (5'15") 6. Issued press release on holding the instrumentation session (Sept. 11) Discovery Channel Tech bites (New Program) 2008. 4- 7. Issued media alert on holding press conference in Tokyo (Sept. 18) France 8. Held press conference to provide general information about the exhibition (Oct. 1) TF-1 News 10/4 (1'46") 9. Opened Press Center at the exhibition site (Oct. 2 to Oct. 6) LCI Le Journal de Web 10/1 (1'46") 10. Issued press release on closing of the exhibition (Oct. 6) 10/2 (3'09") 10/3 (3'16") (2) Number of Press Visitors 10/4 (3'29") 10/5 (3'12") CEATEC JAPAN 2007 CEATEC JAPAN 2006 10/6 (1'36") (10/2-10/6) (10/3-10/7) 10/7 (1'36") 157 (July 19, 2007 in Tokyo) 155 (July 20, 2006 in Tokyo) Press conferences 10/8 (1'36") 193 (Oct. 2, 2007 in Tokyo) 178 (Oct. 2, 2006 in Tokyo) Plein Ecran 10/12 (13'13") Press Center Total: 1,851 Total: 2,093 (registered press visitors) Foreign press: 141 Foreign press: 276 10/15 (13'30") U.S.A (partly including south America) (3) Number of Articles in Print and Web Media Sundance Channel Big Ideas for a Small Planet 10/29 (Cable-TV) 11/ 2 CEATEC JAPAN 2007 CEATEC JAPAN 2006 Caracol-TV News 11/1 (10/2-10/6) (10/3-10/7) 11/2 Before the exhibition 225 231 11/3 During the exhibition 317 303 11/4 After the exhibition 163 124 CBS WBBM (Chicago) CHICAGO-530 11/13 05:35～ Exhibitor's articles and other 309 346 networks WDBJ (Roanoke) MORNING 11/13 06:30～ WEB 489 431 WBBM (Chicago) CHICAGO-630 11/13 06:37～ Total 1,503 1,435 WPEC (West Palm Beach) NEWS12 11/13 12:17～ (4) Results of TV Coverage in Japan WGCL (Atlanta) CBS46 NEWS-NOON 11/13 12:27～ CEATEC WCCO (Minneapolis) 4NEWS 11/13 17:17～ Dates TV stations Programs Air time Air time KCBS (Los Angeles) NEWS-6PM 11/13 18:18～ October 1, Nihon-TV Straight News (LIVE) 11：30～11：45 2'08" WBTV (Charlotte) NEWS AT 11 11/13 23:31～ Monday Nihon-TV NEWS "Real Time" (LIVE) 16：53～19：00 7'45" WTVF (Nashville) MORNING REPORT 11/14 05:18～ Fuji-TV FNN News Speak (LIVE) 11：30～12：30 4'24" WHIO (Dayton) DAYBREAK EDT 11/14 06:04～ October 2, NHK Noon News 12：00～12：20 1'29" FOX KTVI (St.Louis) FOX 2 NEWS 11/13 06:00～ networks Tuesday NHK Ogenkidesuka? 14：05～15：00 1'41" WTXF GOOD DAY 11/13 07:10～ NHK Metropolitan Network 18：10～19：00 1'17" (Philadelphia) 18:10～ NHK News Seven 19：00～19：30 2'27" WHBQ (Memphis) FOX13 NEWS 9PM 11/13 21:02～ NHK News Watch Nine 21：00～22：00 4'53" WVUE (New Orleans) FOX8 11/13 21:09～ NHK BS1 Business Front Line 23：40～24：00 7'00" KOKI (Tulsa) FOX 23 NEWS 11/13 21:12～ Nihon-TV Oha! 4 04：00～05：20 2'45" WXIX (Cincinnati) 10 CLOCK NEWS 11/13 22:03～ TBS-TV Evening Five 16：54～18：55 3'27" WCCB (Charlotte) FOX-10 NEWS 11/13 22:15～ TBS-TV NEWS23 22：54～23：50 3'50" WXIN (Indianapolis) FOX59 NEWS 11/13 22:32～ Fuji-TV Meza-MeNews 04：16～05：25 0'11" WTTG (Washington, D.C) MORNING NEWS 11/14 06:12～ Fuji-TV Mezamashi-TV 05：25～08：00 1'47" WTVT (Tampa/Saint Petersburg) GOOD DAY 11/14 06:19～ Fuji-TV Super News 16：53～19：00 3'48" KCPQ FOX NEWS 11/14 06:38～ . TV Asahi Wide Scramble 11：25～13：05 1'12" (Seattle Tacoma) 07:09～ TV Asahi Super J Channel 16：53～19：00 4'40" KMSP (Minneapolis) MORNING NEWS 11/14 06:51～ TV Tokyo Opening Bell 08：45～09：26 10'42" WFXT (Boston) FOX25 11/14 07:15～ TV Tokyo Closing Bell 15：30～15：55 1'37" WHBQ (Memphis) FOX13 NEWS 5 11/14 17:27～ TV Tokyo World Business Satellite 23：00～23：58 23'50" Universion KXLN (Houston) NOTICIAS 11/13 17:05～ networks TV News BIZ 17：13～17：30 3'49" KDTV NOTICIAS 11/13 23:28～ October 3, NHK Good Morning Nippon! 04：30～08：15 0'33"×2 (San Francisco) 11/14 06:47～ Wednesday Nihon-TV Zoom-in SUPER "LIVE" 05：20～08：00 8'26" Time Warner NEWS8 (Austin) NEWS8 11/13 17:20～ TBS-TV News Bards 04：30～05：30 0'24" Cable 11/14 06:34～ network TBS-TV Mino Monta Asa Zuba! 05：30～08：30 12'59" KCAL (Los Angeles) NEWS8 11/13 20:48～ TBS-TV Pingpong! 10：50～13：00 2'56" China TV Tokyo Morning Satellite 05：45～06：40 9'45" CCTV Morning News 10/3 (1'20") TV Tokyo Closing Bell 15：30～15：55 5'33" Viet Nam Bloomberg On the Markets (Epson Toyocom) 08：30～12：30 6'15" Vietnam-TV Good Morning News 10/9 (7'50") Bloomberg Market Line (Sony, Nissan) 12：30～15：00 12'22" Daily News 10/9 (7'50") October 4, TV Asahi Super J Channel 16：53～19：00 1'48" Evening News 10/9 (7'50") Thursday CS-NTV Marketing NAVI 09：00～09：30 10'29" News 24 (BS-NTV) (6) U.S. Tech-pert Panel Bloomberg On the Market 08：30～12：30 5'44" A contributing editor from CNET Networks in the USA led the U.S. Tech-pert (Murata Manufacturing) Panel, an independent team of five renowned U.S. IT and consumer electronics Bloomberg Market Line (Omron) 12：30～15：00 6'09" journalists and analysts who made the long journey to cover CEATEC JAPAN October 5, Friday TV Asahi "Yagiuma" Plus 04：25～08：00 0'54" 2007. The panel also selected 12 of the most most innovative technologies, October 6, Nihon-TV Wake-up!Plus 08：00～09：25 5'23" products and services, with the most potential to influence the American Saturday TBS-TV "Shittoko!" 07：30～09：25 1'13" marketplace, and announced their results via a media release. Many U.S. TV Asahi "Yagiuma" Plus 06：30～08：00 1'01" journalists then explored and wrote in depth about these topical exhibits. One TV Asahi Super J Channel 17：30～17：55 2'21" of the Tech-pert Panel members commented, "CEATEC JAPAN offers more October 22, Monday Fuji-TV Super News 16：53～19：00 2'05" surprises per square meter than I have seen anywhere else."

22 CEATEC JAPAN 2007

2. Advertisements 3. CEATEC JAPAN E-mail Magazine

(1) Newspaper ad CEATEC JAPAN OFFICIAL MAIL MAGAZINE was sent every Friday 9/10-10/3 24 media by e-mail to visitors to the previous exhibition who requested (2) Magazine ad information on this year's event. 7/20-10/1 22 media Number of distributions: Approx. 160,000 (only to visitors who (3) Internet ad requested information) Total of 15 magazines issued from the first one 9/11-10/31 7 media on March 2 to CEATEC JAPAN 2007 opening.

4. CEATEC JAPAN Web Magazine

The first volume was issued on June 1. Since then, viewpoints of CEATEC JAPAN and newsworthy information were rapidly introduced. Total number of issuance: 51

5. Creation of PR Tools (Print)

(1) Posters (B1, B2, B3) For distribution to exhibitors and cooperating organizations (2) Japanese invitation cards set (3) English invitation cards set (4) Site map (5) English guidebook (6) Daily news for exhibitors Distributed each day to all exhibitors. (Articles on events at the site, Guide of viewpoint, bulletins on business matters and news flash of visitors questionnaire).

23 12. CEATEC JAPAN OFFICIAL WEB SITE CEATEC JAPAN 2007

1.URL 2. Page Views

September October Total

4,808,729 6,675,451 11,484,180

3. Number of accesses according to language 4. Access (Classification by countries/To 20th place)

(%) English 1 jp (Japan) (625,241) 11 kr (Korea) (821) Japanese 94.1% Chinese 2 .net, .com, .org (570,531) 12 it (Italy) (753) English 4.7% 3 cn (China) (4,261) 13 ca (Canada) (650) Chinese 1.3% 4 tw (Taiwan) (2,166) 14 au (Australia) (591) 5 sg (Singapore) (2,105) 15 hk (Hong Kong) (582) 6 ru (Russia) (1,489) 16 nl (The Netherlands) (543) Japanese 7 in (India) (1,410) 17 my (Malaysia) (479) 8 br (Brazil) (1,365) 18 uk (UK) (450) 9 de (Germany) (1,348) 19 pl (Poland) (431) 10 fr (France) (867) 20 se (Sweden) (424)

5. Homepage Scale

WEB Server DB Server

Language File Count Byte Count English Japanese Total

English 1,581 12.5MB Exhibitor Information 757 757 1,514 Japanese 1,514 11.5MB CEATEC JAPAN Information 12 12 24 Chinese 801 6.3MB CEATEC JAPAN Press Releases 2 2 4 Download data 780 501MB Exhibitor Press Releases 23 57 80 Other 5,535 225MB Must-see Item Navigation 178 178 356 Total 10,211 756.3MB Web Magazine 51 51 102 Conference 132 132 264 Total 1,155 1,189 2,344

6. Keyword Ranking This is a ranking based on the key word that the access user used on a CEATEC JAPAN 2007 official web site. Japanese Website

Rank Keyword

1 LCDs 2 Inorganic and organic electroluminescence (EL) displays 3 LED display 4 FPD TVs and digital TVs 5 PDPs 6 FEDs 7 CRTs 8 VFDs 9 Other display devices 10 Touch panels

English Website

Rank Keyword

1 HDDs, home servers 2 Flat-panel-display televisions (PDP, LCD), digital televisions 3 AV PCs 4 e-Learning

5 Touch panels 6 Set-top boxes (STBs) 7 Digital cameras 8 Cellular telephones 9 DVD, HD DVD, Blu-ray discs 10 Permanent magnets

24 Sponsorship: CEATEC JAPAN Organizing Committee

Japan Electronics and Information Technology Industries Association www.jeita.or.jp

Communications and Information network Association of Japan www.ciaj.or.jp

Computer Software Association of Japan www.csaj.jp

Management: CEATEC JAPAN Management Office Japan Electronics Show Association (JESA) 5F, Sumitomo Shibadaimon Bldg. No. 2, 1-12-16, Shibadaimon, Minato-ku, Tokyo 105-0012, Japan Tel: +81-3-5402-7603 Fax: +81-3-5402-7606 E-mail: [email protected]