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CEATEC JAPAN 2007 Exhibition Report

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EXHIBITION REPORT CONTENTS CEATEC JAPAN 2007 JAPAN CEATEC 1. SHOW INFORMATION 01 2. CHAIRMAN'S COMMENTS 02 3. OPENING EVENTS 03 4. EXHIBITION CONFIGURATION 04 5. EXHIBITION SITE 05 6. EXHIBITION TRENDS 06 7. OUTLINE OF SPONSOR EVENTS AND SPECIAL EXHIBITS 13 8. CONFERENCE 15 9. EXHIBITORS 16 10. NUMBERS AND ANALYSIS OF VISITORS 19 11. ADVERTISING AND PUBLICITY 22 12. CEATEC JAPAN OFFICIAL WEB SITE 24 00 1. SHOW INFORMATION CEATEC JAPAN 2007 JAPAN CEATEC NAME CEATEC JAPAN 2007 (Combined Exhibition of Advanced TEChnologies-Providing Image, Information and Communications) OBJECTIVES 1. To allow visitors to experience the newest technologies, products, systems and software for the digital network age, and the convergence of communications, information and imaging technologies 2. To function as a highly specific exhibition capturing the interest of and responding to the needs of users by presenting the industries' latest achievements and trends 3. As Asia's largest interactive exhibition of information on the communications, information and imaging fields, to present the achievements, trends and vitality of the industry to the world 4. To gather industry organizations to present clear social messages, thereby supporting industrial development and contributing to lifestyles, economies and society in the digital network age DURATION Tuesday, October 2-Saturday, October 6, 10:00 a.m. -5:00 p.m. PREMIERE TIME Tuesday, October 2, 10:00 a.m. -12:00 p.m. LOCATION Makuhari Messe 2-1 Nakase, Mihama-ku, Chiba, Japan ADMISSION All visitors are required to register. Visitors pre-registering on the Web: Free entry Visitors registering at the Gate: General: 1,000; Students: 500 Note: Groups of 20 or more students and children under 12 years of age admitted free of charge SPONSORSHIP CEATEC JAPAN Organizing Committee Japan Electronics and Information Technology Industries Association (JEITA) Communications and Information network Association of Japan (CIAJ) Computer Software Association of Japan (CSAJ) SUPPORT Ministry of Internal Affairs and Communications, Japan; Ministry of Foreign Affairs, Japan; Ministry of Economy, Trade and Industry, Japan (listed by date established) Chiba Prefectural Government; Chiba Municipal Government; Japan Broadcasting Corporation (NHK); The National Association of Commercial Broadcasters in Japan; The Japan Chamber of Commerce and Industry; The Tokyo Chamber of Commerce and Industry; The Chiba Chamber of Commerce and Industry; Japan External Trade Organization (JETRO); Japan National Tourist Organization (JNTO); U.S. Commercial Service; Delegation of the European Commission in Japan; British Embassy in Japan, Trade & Investment Dept.; Canadian Embassy and Consulates in Japan (no particular order) ASSISTANCE Association of Consumer Electronics Marketing in Japan; Association of Radio Industries and Businesses (ARIB); Digital Content Association of Japan (DCAj); Electrical Products Association of Japan; Internet Association Japan (IAjapan); ITS Japan; Japan Audio Society (JAS); Japan Automobile Manufacturers Association, Inc. (JAMA); Japan Book Publishers Association; Japan Cable and Telecommunications Association (JCTA); Japan Cable Television Engineering Association (JCTEA); Japan Computer System Seller Association (JCSSA); Japan Electronic Products Importers Association (JEPIA); Japan Federation of Electronic Parts Distributors & Dealers (JEP); Japan Satellite Broadcasting Association (JSBA); Japan Video Software Association (JVA); Nippon Keidanren; Recording Industry Association of Japan (RIAJ); Telecommunication Technology Committee (TTC); Telecommunications Carriers Association (TCA) (alphabetical order) GLOBAL Digital Home Appliances PARTNERS Consumer Electronics Association (CEA)/International CES (USA) Messe Berlin/IFA (Germany) Information Communications Telecommunications Industry Association (TIA)/NXTcomm (USA) International Engineering Consortium (IEC)/Broadband World Forum Electronic Components Messe Munchen International/electronica (Germany), electronica & Productronica China (China) ASIAN China Council for the Promotion of International Trade, Electronics & Information Industry Sub-Council (CCPIT ECC); PARTNERS China Electronic Chamber of Commerce (CECC); China Semiconductor Industry Association (CSIA); Electronic Industries Association of India (ELCINA); The Hong Kong Electronic Industries Association (HKEIA); Taiwan External Trade Development Council (TAITRA); Tianjin Economic and Technological Development Area (TEDA) AEECC Members: China Electronic Appliance Corporation (CEAC); Hong Kong Trade Development Council (HKTDC); Korea Electronics Association (KEA); Taiwan Electrical and Electronic Manufacturers' Association (TEEMA) Note: The Asia Electronics Exhibition Cooperation Conference (AEECC) was established in 1997 to encourage mutual promotional cooperation activities among major electronics and IT exhibition organizers in the Asia region. MANAGEMENT CEATEC JAPAN Management Office Japan Electronics Show Association (JESA) 01 2. CHAIRMAN'S COMMENTS CEATEC JAPAN 2007 JAPAN CEATEC On the Opening of CEATEC JAPAN 2007 Japan Electronics and Information Communications and Information Computer Software Technology Industries Association network Association of Japan Association of Japan Chairman, Chairman, Chairman, Katsuhiko Machida Kaoru Yano Shigefumi Wada Rapid developments in digital technology have fueled profound change in imaging, information and communications equipment and systems. The expanding global information technology (IT) infrastructure is also leading to new convergence in areas such as broadcasting, communications and the Internet. And all of these factors are combining to create new businesses, markets and industries. Against this backdrop of convergence and change, CEATEC JAPAN 2007 will be held at Makuhari Messe in Chiba Prefecture for the fiveday period from October 2 to 6, 2007. Sponsoring the show are the Japan Electronics and Information Technology Industries Association (JEITA), Communications and Information network Association of Japan (CIAJ), and Computer Software Association of Japan (CSAJ). Assistance and support are being provided by relevant Japanese government offices and other organizations. At this year's show, the eighth staging of CEATEC JAPAN, visitors will not only witness industry and market trends, but they will experience new styles of living and working made possible by electronics and IT technologies, products and services, as well as by the new industries and markets wrought by digital convergence. 02 3. OPENING EVENTS CEATEC JAPAN 2007 JAPAN CEATEC 1. Premiere Time Before the opening of CEATEC JAPAN 2007, media representatives and specially invited guests used Premiere Time, held from 10:00 a.m. to noon on Tuesday, October 2, to tour the exhibition and exchange information in a comfortable and spacious environment before the doors opened to the public. Numerous representatives from television and radio stations, newspapers and magazines around the world gathered on the first day, eagerly collecting material for television shows and periodicals. For exhibitor representatives, CEOs and top executives, Premiere Time provided the best opportunity to fully experience all the exhibits and gain valuable information for future management and development plans. A total of 749 registered VIP visitors came to CEATEC JAPAN 2007 over the five days of the show. 2. Opening Reception At noon on October 2, the opening day of the exhibition, the CEATEC JAPAN 2007 Opening Reception was held at Hotel New Otani Makuhari, located near Makuhari Messe, where CEATEC JAPAN 2007 was held. Mr. Katsuhiko Machida, Chairman of the CEATEC JAPAN Organizing Committee, offered greetings on behalf of the sponsoring associations. Following this, representatives of the Ministry of Economy, Trade and Industry, and of the Ministry of Internal Affairs and Communications offered greetings. At a commemorative Kagami-Biraki (rice wine cask-breaking) ceremony, representatives of the sponsoring associations, the Japanese government and NHK (Japan Broadcasting Corporation), celebrated the opening of the show with high anticipation for a successful event. Attendees also enjoyed exchanging information in a comfortable and spacious atmosphere. In addition, at 5:30 p.m. on October 3, the CEATEC JAPAN 2007 International Reception was held at the same location. Guests included overseas exhibitors and visitors, representatives of foreign embassies in Japan, and Japanese and overseas media representatives. Mr. Shunichi Yamamoto, Executive Vice President of the Japan External Trade Organization (JETRO), greeted the guests, after which a traditional Japanese toast was made. The International Reception was well received as a place for networking, as well as for opening new business opportunities for exhibitors, overseas visitors and overseas media. 03 4. EXHIBITION CONFIGURATION CEATEC JAPAN 2007 JAPAN CEATEC 1. Stage Configuration Digital Network Stage Home & Personal Zone Business & Society Zone Digital home appliances (home entertainment) Business-use network services & systems Flat-panel-display televisions (PDP, LCD), digital televisions, Television tuners Broadband, ADSL, XSDL, FTTH, WDM, Related communications services, UWB, (including digital), digital broadcasting receivers, Set-top boxes (STBs), HDDs, ASP/ ISP, IP-Phone, VoIP, IPv6, Telecommunications terminals, CTI systems, home servers, DVD, HD DVD, Blu-ray discs, Digital cameras, Digital videotape Connection equipment, Telecommunications equipment,
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