TELEVISION A TELEVISION EXPERIENCE FESTIVAL TV CAMP FOR GROWN UPS... CLASS OF 2017 SEASON 76 JUNEWRAP-UP 7–10, 2018 AUSTIN,REPORT TX CAITLIN MCFARLAND / executive director EMILY GIPSON / executive director [email protected] [email protected] 512.551.1330 512.551.1330 “THERE’S NO OTHER FESTIVAL LIKE THIS.” — ROB CORDDRY WHAT EXACTLY IS ATX TELEVISION FESTIVAL? ATX is a four-day event that celebrates the television medium: looking back at 4 DAYS 9 VENUES its history, where it is now, and where it is headed. The festival consists of panels, screenings and events where attendees and leaders in the TV industry talk, watch, and experience television together as one community. 100 HOURS The first ATX TELEVISION FESTIVAL took place June 1–3, 2012 with over 700 attendees gathering in Austin, TX to watch television on the big screen, relive favorite series, discover new ones, get inspired, and discuss what’s to come in the the UNFORGETTABLE most influential pop culture medium. SEASONS 2 AND 3 grew not only by an additional day of festivities but also EXPERIENCE increased attendance and represented series by 30% each year with attending 1 panelists nearly doubling. 2015’S SEASON 4 brought a sold out festival for the first time, growing by 60% OVER 40 OVER 2500 and allowing ATX to use its largest venue to date: the historic Paramount Theatre that seats 1200. SHOWS TV NERDS 2016’S SEASON 5 allowed the festival to evolve into the ideal balance between Industry and Fan programming that has always been its goal. Settling into its size, while combining important topic discussions and organic sponsorship activations, 275 CAST. CREATORS. allowed all attendees to have an integrated and expansive television experience. 2017’S SEASON 6 saw the festival’s “TV Camp for grown ups” motto brought to life, creating the ultimate summer getaway for TV fans, industry members, and CREW. EXECUTIVES. creatives alike, while striking its most balanced slate of programming to date. 2017 STATISTICS & DEMOGRAPHICS TOTAL ATTENDANCE 2500 BADGE & WRISTBANDS 1667 PANELISTS 275 PROGRAMMING BREAKDOWN: 72 GENDER BREAKDOWN INDUSTRY 194 Current Series: 17 Female: 67% Premieres: 12 Male: 27% PRESS 117 Past Favorites: 15 Not Provided: 6% STAFF & CREW 76 Panels: 24 Events: 4 VOLUNTEERS 171 ATX APP TOP 10 VIEWS AGE BREAKDOWN WITHIN THE APP: 18–25: 16% 26–35: 37.9% EDUCATION Complex, Not Complicated: 36–50: 35.7% A Look at a Woman’s College: 58.8% 2151 TOTAL Character Over 50: 10.4% Grad School: 29.3% DOWNLOADS Snowfall presented by FX Networks High School: 11.9% 79115 Battlestar Galactica Reunion GUIDE SESSIONS presented with EW and SYFY The Comeback 79% iOS This Is Us 21% Android From Actor to ‘Action!’ Ghosted Bajillion Dollar Propertie$ TICKETHOLDER BY LOCATION SPONSORED BY Parks and Recreation Outdoor Screening Texas: 52.6% WHY DID YOU COME First Gigs and Big Breaks: East Coast: 15% A Look at Both Sides of Opportunity presented by West Coast: 12.3% Industry: 12% KIND Snacks North/Midwest: 17.1% Mix (Fan/Industry): 31% Out of U.S.: 3% Ultimate TV Fan: 57% SCREENINGS ATX gives you the opportunity to watch your favorite TV show and discover something new on the big screen at venues like Austin’s acclaimed Alamo Drafthouse, Google Fiber Space, and the historic Paramount and State Theatres. We screen past favorites, cancelled-too-soon series, current hits, and episodes/pilots you’ve never seen all followed by Q&A’s from cast and crew. 2017 SCREENINGS INCLUDED Ghosted, Nashville, Pretty Little Liars, Famous in Love, A Deadly Adoption, Snowfall, The Mick, Playing House, October Road, Northern Exposure, The Black Donnellys, Midnight, Texas, Fargo, Parks & Recreation, The Bold Type, Loudermilk, Room 104, I’m Sorry, Cardinal, The Middleman, The Son, Bajillion Dollar Propertie$, Fear the Walking Dead, The Guest Book, GLOW, Instinct, Playdates PANELS Our panels, which take place at the InterContinental Stephen F. Austin Hotel, Google Fiber Space, Stage at Trinity Hall, and the Paramount and State Theatres, range from breakout topics on the future of the industry to technology, series reunions, conversations with television leaders, and spotlights on networks’ upcoming lineups. 2017 PANELS INCLUDED The Leftovers: The End, The (Digital) Viewer’s Lament: I Cut the Cord… So Why Subscribe?, Television in a Trumped Up America, The Revival of the Socially-Conscious Sitcom, Too Close To Home presented by The Syndication Project, A Showrunner Defined, Complex Not Complicated: A Look at a Woman’s Character, This Is Us, Watercooler Meets Murderboard: TV Theories Reach Capacity, The Comeback, From Snick to SPLAT: Where Kids are King, MTV’s Evolution of Reality, BFFs: Creating & Establishing Friendships on TV, The Women of Grace & Frankie, The Bloodworth Bunch: Southern Charmers, Directors & Showrunners: A Collaboration, The Presidents of the State of TV, A Conversation with Mara Brock Akil & Salim Akil, Battlestar Galactica Reunion presented with EW & SYFY, Alias Writers Room Reunion PANELISTS 275 of TV’s elite came to Austin for Season 6 of ATX Television Festival, including “ATX IS A VERY UNIQUE network executives, creators, writers, cast, and crew, as well as music supervisors, casting directors, musicians, and editors. PLACE, BECAUSE EVERYBODY 2017 PANELISTS INCLUDED HERE IS A TRUE, DIE-HARD Damon Lindelof, Mimi Leder, Tom Perotta, Kyra Sedgwick, Joel Fields, Mary McDonnell, FAN OF TELEVISION AND Graham Yost, Will Ferrell, Paris Barclay, Adam Arkin, Rob Morrow, Joe Weisberg, Ron D. Moore, Edward James Olmos, Adam Scott, Phil Rosenthal, Craig Robinson, THEY’RE SOME OF THE John Singleton, Thomas Schlamme, Beau Willimon, Julie Plec, Jessica St. Clair, Lennon Parham, Arielle Kebbel, Ken Olin, Jennifer Salke, Casey Bloys, Craig Erwich, SMARTEST FANS I’VE EVER Gary Levine, Nick Grad, Jonathan Murray, Javier Grillo-Marxuach, Natalie Morales, EXPERIENCED AND SO Jennifer Kaytin Robinson, Stacey Sher, Robert Moresco, Jonathan Tucker, Noah Hawley, Dave Erickson, Gale Anne Hurd, Kim Dickens, Guy Branum, Dan Bucatinsky, Lisa Kudrow, LOVING AND SUPPORTIVE. Michael Patrick King, Kaitlin Olson, Kevin Falls, Milo Ventimiglia, Melora Hardin, Kulap Vilaysack, Paul Scheer, June Diane Raphael, Marta Kauffman, Mark Duplass, SO IT’S LIKE A GIANT HUG.” Maggie Phillips, Liza Richardson, Patrick J. Adams, Mike Royce, Gloria Calderon Kellett, — JESSICA ST. CLAIR Alison Brie, Betty Gilpin, Linda Bloodworth-Thomason, Marilu Henner, Liz Tigelaar ACHIEVEMENT IN TELEVISION EXCELLENCE AWARD From its inception, ATX has set out to honor impactful and insightful television programming, along with the cast members and creatives who shaped those series. In 2014, the festival presented its first individual achievement award to Henry Winkler, followed by James L. Brooks in 2015. For our third award, we were honored that the Godfather of Television, Norman Lear, would come to Austin to screen his Sundance Film Festival documentary JUST ANOTHER VERSION OF YOU, which further proved his impact on the medium, followed by a conversation with Katey Sagal. “TV LEAVES A DIFFERENT LEGACY DUE TO ‘WRITER DOMINANCE.’ WRITERS HAVE MORE CONTROL ON TELEVISION, MORE THAN ANYWHERE ELSE, THAT’S ALWAYS BEEN TRUE, AND THAT’S WHAT SETS IT APART.” — JAMES L. BROOKS PITCH COMPETITION PRESENTED WITH FINAL DRAFT, INC. ATX Television Festival and Final Draft, Inc. partnered to create an invaluable opportunity for industry hopefuls to gain rare access to both TV creatives and Studio decision-makers. Contestants submitted pitches in the form of 90 second videos via YouTube that were viewed by a panel of industry judges who narrowed them to 10 finalists. They could pitch any type of show they wanted: a 1/2 hour drama for a traditional network, an hour drama for cable, a hybrid for original online content. The only guideline was that it be for a scripted (non-reality) series and pitched in under a minute and a half. Those 10 FINALISTS then pitched for 3 minutes LIVE at the festival, where judges chose one (1) winner. 454 VIDEO SUBMISSIONS were received and narrowed down to 25 SEMI-FINALISTS by a panel of screeners. 2017 JUDGES 2017 FINALISTS INCLUDED Phil Rosenthal Alex Maggioni 3 Comedy, 7 Drama Liz Tigelaar Bryan Seabury 4 Males, 7 Females Anna Fricke Athena Wickham 9 Solo Pitchers, 1 Pair Hannah K.S. Canter WINNER & PRIZE All 10 Finalists received badges to the festival and a copy of Final Draft. The winner received a mentor session with a Pitch Judge to help hone and develop his pitch, as well as an opportunity to pitch the finalized version to a Studio/Network partner of the festival. The winner also spent 1 week sitting in on an active writers room (complete with a one-on-one lunch with the showrunner), a three-month subscription to The Black List, and an Industry Badge to ATX Television Festival 2018. Past Winners have been signed by representation by the end of the weekend, pitched to Networks/Studios such as Sony TV, 20th Century Fox, NBC/Universal, Happy Madison, Paramount TV, and established new creative relationships for upcoming projects. 2017 SPECIAL EVENTS OPENING NIGHT launched Season 6 with a red carpet and premiere screening of FX Network’s SNOWFALL followed by an exclusive Q&A with co-creator, showrunner, and cast members. The after-event, hosted at the newly-renovated Jones Center Moody Rooftop at The Contemporary Austin, featured premium food, a branded Smilebooth, and beverages from Tito’s Handmade Vodka, Nine Banded Whiskey, Austin Eastciders, and Lone Star Beer. CLOSING NIGHT featured an out-of-this-world BATTLESTAR GALACTICA Reunion presented by ATX, Entertainment Weekly, and SYFY, with creator Ron D. Moore, and cast members Edward James Olmos, Mary McDonnell, Katee Sackhoff, James Callis, Tricia Helfer, Grace Park, and Michael Trucco at the historic Paramount Theatre, followed by an after-party at The Belmont. Featuring Tito’s Handmade Vodka and Lone Star Beer, this event celebrated the reunion with music, bites by Top Chef Monica Pope, and a branded Smilebooth that launched attendees into the stars.