WORLD SOCCER CONGRESS 2016

WORLD SOCCER CONGRESS SHANGHAI 2016 - BACKGROUND

On 16 March 2015, the State andsoccerindustry Council released the ambitious supplierswillgatherin China Soccer Reform and Shanghai,networkingontopics Development Plan, which reflects ofWorldSoccerIndustryDevelopment China government senior officials’ high andChinaSoccerReform,Soccer level concern on “Reviving China Soccer”. MatchManagementandCommercial The Plan advised that soccer should be brought Exploration,OperationandManagementof in social development plan with three-step strategy, ProfessionalClubs,BigDataofSoccerIndustry soccer development environment should be improved, andApplicationofNewTechnologies,Soccer soccer administration system should be streamlined, and MedicalandRehabilitationInnovation,Field form a pattern of coordinated development between ConstructionOperationandMaintenance. soccer cause and soccer industry. With the double 40%ofthewholesports WorldSoccerCongressaimstobuildan dividend of Policy Support and Consumer industryoutput,andcanbe interconnectedinternationalplatform Upgrade, China soccer industry will usher in a ratedas“theworld’s17th connectingChinaandglobalsoccer big leap. largesteconomy”.By2025the industry,topushforwardthedevelopment totalsizeofChina'ssportsindustry Socceristhelargestsingleprojectof andprosperityofChina’ssoccer strivetosurpassfivetrillionRMB,Chinese sportsindustry,withanannual industry.We’relookingforward soccerindustryoutputwillbreakthrough outputvalueofover$500 tomeetingyouinShanghai morethan2trillionyuan. billion,accountingforover 2016! WiththesupportfromShanghaiMunicipal GovernmentandShanghaiSportsBureau,World SoccerCongressShanghai2016willbeheldon June1-3inShanghai.Over500seniorexecutives fromworldwidegovernment,soccer governingbodies,federations,leagues, clubs,youthsystems,universities, capitals,playeragencies,lawfirms, TVbroadcasters,sportsmedical andrehabilitationorganizations, WHY SHOULD ATTEND fieldoperators,newmedia

● KNOWDevelopmentTrendsofWorldSoccerIndustry ● DISCOVERBusinessOpportunitiesinChinaSoccerReform ● NETWORKwithSeniorExecutivesfromGlobalLeaguesandClubs ● APPROACHInternationalConsortiumsandChinaCapitals

WHO WILL ATTEND

Leagues & Clubs 26%

Soccer Industry Suppliers 16%

Capitals 12%

Youth Systems & Universities 8%

TV Broadcasters 7%

Medical and Rehabilitation Institutes 6%

Medical and Recovery Institutes 6%

Governing Bodies& Associations 5%

Law Firms 5%

Field Operators 4%

New Media 3%

Government 2% WORLD SOCCER CONGRESS SHANGHAI 2016

CHINA CAPITALS GOING GLOBAL

In the beginning of 2014 ChinesecapitalinvestedA-LeagueAdelaideUnitedFootballClub.

In July 2014 ShanghaiPingJCorporationinvestedItalianPaviaFootballClubwhich hasmorethan100yearshistory.

On 5 Dec 2014 ChineseclubShandongLunenginvestedDesportivoBrasil.

On 16 Jan 2015 BeijingUVSbought98%stakeinAllesDoorOefening,thefamous Dutchsoccerclubwithmorethan100yearshistory.

On 21 Jan 2015 WandaGroupbought20%stakeinClubAtléticodeMadridS.A.D.

On 30 April 2015 Chinacapitalbought95%stakeinMálagaClubdeFútbol.

On 18 May 2015 HongKongTechProTechnologyDevelopmentLimitedbought100% stakeinFootballClubSochaux-Montbéliard,thefamousFrench soccerclub.

On 3 Nov 2015 ChinaRastarGroupbought56%stakeinEspanyol,thefamous Spanishsoccerclub.

On 1 Dec 2015 ChinesecapitalCMCinvested400millionUSDinManchesterCity.

On 9 Dec 2015 AlibabaE-AutosignedasPresentingPartneroftheFIFAClubWorld Cup.

Tony Adams, the ex-Arsenal defender, head up consortium with Chinese capital of possible takeover of Aston Villa Football Club.

It is just the beginning….

In 2016 China Capitals will have more opportunities on acquiring overseas superior soccer assets, bringing together global advanced managing and operating experiences, and achieving rapid growth of China soccer industry and soccer economy. You will have chance face to face networking with those capital magnates at World Soccer Congress Shanghai 2016. World Soccer Congress Shanghai 2016

Day One Morning, Wednesday, June 1 1135 BRAINSTORM: How to Achieve Chinese “Soccer Dream” World Soccer Industry Development Establishing Chinese characteristics and China Soccer Reform soccer management system and soccer development plan 0800 Registration & Moring Coffee Improving soccer competition system and professional club construction and 0900 Opening Address: operation mode Shanghai Municipal Government Stressing sportsman training While promoting soccer both in school and on 0915 KEYNOTE: World Soccer Industry society Development and Enlightenment on Strengthening soccer field construction Chinese Soccer and management Speaker TBA Panelist: FIFA Shanghai Municipal Government, Shanghai Sports Bureau, FIFA, AFC, China Football 0935 KEYNOTE: Asian Soccer History, Association Status-quo and Future Speaker TBA 1235 Networking Lunch AFC

Day One Afternoon, Wednesday, June1 0955 KEYNOTE: Opportunities in China Soccer Reform Plan Soccer Match Management and Yuyi Li, Vice Chairman Commercial Exploration China Football Association 1400 KEYNOTE: Operation Model and 1015 Exhibition Time & Networking Break Commercial Development of Premier League 1045 KEYNOTE: Role of Government in Introducing joint-stock system Reforming Chinese Soccer Making good use of overseas capital Yongping Huang, Director-General Implementing professional referee Shanghai Municipal Sports Bureau system Attaching importance to service 1105 KEYNOTE: Rise of Great Nation, Expand influence by launching Chinese Capital Insert Fresh Air into commercial matches and club fans’ World No. 1 Sports Game membership system Sponsorship Opportunity Improving income from TV broadcasting rights Richard Scudamore, CEO Premier League(inviting)

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1420 KEYNOTE: Talent Development & high level matches; Rewarding fans, Coach Education – The German Road to society and sponsors Success Intensifying more effort to copyright and Youth system is required from commercial exploration; Expanding the qualification level for clubs influence of CSL and promoting brand Invest € 500 million for youth school reputation; Breaking the Limit of 8 Billion infrastructure construction in 10 years RMB Regular centralized training for coaches Emphasizing soccer backup talents & by one on one teaching professional referee training Establish DFB database to help coach Chengquan Ma, President to train children scientifically Speaker TBA DFB - German Football Association 1610 KEYNOTE: Naming Right – A Win- Win Marriage for Sponsor Company and 1440 KEYNOTE: The Renaissance of the League Italian Football Sponsorship Opportunity Abolish player shared ownership, normalize the transfer market 1640 ROUND TABLE: 20 Years' Initiate reform on broadcast technology, Anniversary - Is Bosman Ruling Still stadium construction, commercial Tremendously Affecting the Transfer development and tax system, improve Market and the Entire Professional revenue of Italian clubs Soccer? Increase investment for youth football Moderator: Speaker TBA Phillipe Piat, President, FIFPRO FIGC - Italian Football Federation Panelists: Jean-Louis Dupont, Partner, Roca Junyent 1500 Exhibition Time & Networking Break Bob Mitchell, Partner, Harbottle & Lewis John C. Jaakke, President, Ajax Amsterdam 1530 KEYNOTE: How Australia Football Nasser Al-Khelaifi , CEO, Paris Saint- Inspire Asian and Chinese Football Germain Civilian football vs Elite football Omar Berrada, SVP for Commercial, Perfect youth training system and equal Manchester City chance for everyone Close connection with European football 1740 End of Day One David Gallop, CEO Football Federation Australia 1800 Welcome Banquet(Invited Only)

1550 KEYNOTE: Embracing Gold Times of Day Two Morning, Thursday, June 2 Professional Soccer Operation and Management of Enhancing the management of Chinese Professional Club Super League; Standardizing the

construction of clubs; Launching really 0830 Registration & Moring Coffee

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0900 KEYNOTE: Building the World’s 1000 KEYNOTE: Logic In South Korea’s Most Valuable Professional Club Club Development To exert players’ high performance and Investment and management of the club keep them at good competition state, The Jeonbuk training base and youth the club should be managed like a system modern company headed by the chief Mode of CSL and development of coach Asian soccer Fully excavate the value in brand and Lee Chul-Kun, President human resources, increasing income at Jeonbuk Hyundai Motors FC largest degree Largely invest in players and coaches to 1020 Exhibition Time & Networking Break keep competitiveness and generate positive reward 1050 KEYNOTE: The Second Five Year Jamieson Reigle, Commercial Director Plan of Evergrande Taobao Manchester United Upgrade overall development strategies, operation and management concept, 0920 KEYNOTE: The Galacticos Way of coaching team, foreign aid level, youth Club Management training system, and logistical support More investment means more rewards Improve club income by strengthening Skilled operation methods of capital brand, commercial, derivative products Manage and develop the club with development, aiming to achieve profit in market-oriented measures 2016 Perfect combination of brand marketing Produce young player from Evergrande and experience marketing Football School to club, improve youth How to deal with the profit distribution of system, and train talents for national player portrait rights team Begona Sanz, Marketing Director Build world class soccer club beginning Real Madrid with listing on stock market Yongzhuo Liu, President 0940 KEYNOTE: The Model in Achieving Guangzhou Evergrande Taobao Football Competition Performance and Making Club Financial Balance The “50+1” rule aims to introduce capital 1110 KEYNOTE: The Recovery Road of to maintain fine operation of the club, Shanghai Shenhua while give the club control back to fans Introduce advanced rehabilitation Insist right and healthy management equipment strategies Practice of enterprise management International Strategies philosophy on club management Joerg Wacker, Vice President International Make building high level youth system and Strategic Affairs as a long term and strategic plan FC Bayern Munich Xiaohui Wu, President Shanghai Shenhua Football Club

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1130 KEYNOTE: Player Management 1420 KEYNOTE: How Big Data Improve Methods of FC Porto China Women’s Soccer Team Risk management of player buying and Big Data plays a key role in ensuring selling player state, training and competition How professional clubs cooperate with Collect and analyze Big Data by sensor top broker agents to create best profit attached shirt and GPS analyzing and better performance for clubs machine through player transferring Hongwen Wei, Senior Researcher Speaker TBA Sport Rehabilitation College, Beijing FC Porto Sport University

1150 PANEL: Shaping The Future of Club 1440 KEYNOTE: “Moneyball” Running Detect player’s state with GPS and Engage, identify and motivate fans Instant Heart Rate Improve player and team performance Invite data analyst to analyze players’ Maximize revenue streams - growing past developing process and estimate existing and create new ones his future Enable reliable ticketing sales across all Cooperate with professional data channels company to apply data analyze into Moderator: SAP soccer matches and shape a huge Panelists: FC Bayern Munich, Manchester data ecological system United, Real Madrid, Shanghai Shenhua FC Roberto Martinez, Head Coach Everton FC(inviting) 1250 Networking Lunch 1500 KEYNOTE: Smart Device - Important Day Two Afternoon, Thursday, June 2 Entrance of Data Acquisition: Big Data of Soccer Industry and Sponsorship Opportunity Application of New Technologies 1530 Exhibition Time & Networking Break 1400 KEYNOTE: “Big Data”, The Twelfth Player of German Team 1600 KEYNOTE: Eagle Eye - Reform Sport Improve team competitive ability by with Technology: collecting and analyzing data of players Sponsorship Opportunity and team; Optimize team deployment based on “Number & Fact” Use APP to send player’s technical data, field condition and solving solutions to each player to make them more clear of the panorama and adjust their tactics correspondingly Speaker TBA German Sport University Cologne

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1630 KEYNOTE: Investing 5 Billion RBM 0920 KEYNOTE: India’s No. 1 Sports To Build Big Data Soccer Base Medicine Center The project “Internet + China Soccer Sports performance assessment Town” will build a Big Data soccer base rehabilitation research counseling composed of “Internet + Soccer ” institute service platform and “Soccer + Industry” A complete sports medicine center with development platform a holistic approach Promote Teenagers’ Soccer Awareness Dr. Kannan Pugazhendi, Sports Physician and Skills Director Bin Luo, President Dr. Aravind Ananthayijayan, Physician Sichuan Football Club SPARRC Institute

1650 ROUND TABLE: How New Media 0940 KEYNOTE: Sport Protection of Establish New Win-Win Cooperation Soccer Models with Professional Soccer in Promote technological communication Internet+ Times. on players’ rehabilitation between Panelist: Taiwan and Mainland China FC Barcelona, Chelsea, Shanghai SIPG FC, Drive the development of Chinese sport CSL, Premier League, New Media protection Facilitate technology & equipment of 1750 End of Day Two Chinese soccer sport protection Pingyang Hong, Committee Member Day Three Morning, Friday, June 3 National Federation of Associations of Soccer Medical and Rehabilitation Physical Therapist Taiwan(N.F.A.P.T.) Technology Innovation Director LP-Support Sport and Medical Academy 0830 Registration & Moring Coffee

1000 Exhibition Time & Networking Break 0900 KEYNOTE: Milan Lab 2.0 The perfect combination of technology, 1030 KEYNOTE: How Advanced Sports IT, cybernetics and psychology Insurance Protect Players’ Health Milan Lab's glorious history, upgrade Sponsorship Opportunity and transition Milan Lab 2.0 has a plan of export sale, trying to establish the ”Sports Healthy Lab” brand. Provide high-end private sport & health service to individuals expect for serving Milan club Daniele Tognaccini, Co-Founder Milan Lab(inviting)

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1100 KEYNOTE: Sport Rehabilitation of 1420 KEYNOTE: Discover Proper Method Soccer to Manage Soccer Stadium, While Valuing Development plan of SUS Sports Environment Protection Medicine and Rehabilitation Center Construct the stadium on the garbage R&D of Neuromuscular System yard, so as to keep warm in advantage Dynamics and Specific Sport Muscle of methane produced by underground Strength Training Facilities garbage Yu Liu, Integrate the sustainable designs(such President, School of Sport Science as green roof, LED energy saving lamp) Director, Sports Medical and Rehabilitation into new stadium construction and old Center stadium repairing work. Make full use of of Sport renewable energy Promote brand value, attract sponsors 1120 BRAINSTORM: How to Utilize High- and partners tech to Improve Sports Medical Service Sung-gyu Oh, CEO and Increase Rehabilitation Level Seoul Facilities Management Corporation Panelists: Seoul World Cup Stadium Milan Lab, Manchester United Medical Center, Football Medical Association UK, 1440 KEYNOTE: Build 21 Smart Soccer N.F.A.P.T., Sports Medical and Rehabilitation Fields with 150 Million RMB Center of SUS “Internet + Soccer”, solving the problem of “Offline Play, Online Reserve” with the 1220 Networking Lunch help of Internet Plan to cover Changsha’s soccer stadium With free Wi-Fi Day Three Afternoon, Friday, June 3 In the future Changsha Football Soccer Field Construction, Operation Association will cooperate with schools and Maintenance and bring in smart field concept

Chaoping Yuan, Chairman 1400 KEYNOTE: “We Are Creating A City Changsha Football Association Instead of Building A Stadium”

Emphasize commercial exploit, Building 1500 Exhibition Time & Networking Break the most profitable soccer stadium

Emirates Stadium’s recycling rate has 1530 Applied Maintenance Technologies reached 78%, which largely decrease for Soccer Court Turf cost made from waste transferring and Sponsorship Opportunity disposing

Mark Pearce, Stadium Manager,

Arsenal

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1600 KEYNOTE: Hongkou Football Stadium – Current Status and Future Prospect of China Professional Football Stadium The commercial development of Hongkou Football Stadium Trying to make the stadium operation socialized, authorizing third party the managing right to enable the commercialization of the stadium, while keeping it regulated by government to guarantee its stable function How to survive in transferring from institution to enterprise after restructuring How to make professional football stadium a city landmark Jian Chen, President & CEO Shanghai Changyuan Culture Industry (Group) Co., Ltd. Hongkou Football Stadium

1620 ROUND TABLE: The Construction of Professional Soccer Stadium Where does the capital come from? Operation and maintenance Commercial exploration Smart stadium concept Panelists: Arsenal, Seoul Metropolitan Facilities Management Corporation, Changsha Football Association, Shanghai Changyuan Group

1720 Closing Remarks Shanghai Municipal Sports Bureau

1730 End Of Day Three: Close of Conference

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PULLMAN SHANGHAI SKYWAY

Address: 15 Dapu Road Huangpu District Shanghai China 200023 Contact: Tel: (+86)21/33189988 Fax: (+86)21/53010000 [email protected]

Route: From Airport, drive along Yinbin Avenue and turn to Century Avenue, then turn to Nanpu Bridge. Drive along South Zhongshan Road, then turn to Dapu Road. Total length is about 45 km or 45 minutes’ drive. One-way taxi from airport to hotel is about RMB160.00. From Hongqiao Airport, drive along Yinbin Road and turn right to Zhaojia- bang Road, then turn right again to Road and Dapu Road. Total length is about 13 km or 25 minutes’ drive. One-way taxi from airport to hotel is about RMB50.00.

Public Line Station Transport 9 Dapuqiao Metro 4 Luban Road

Bus 96/43 Dapuqiao

Railway Station SHANGHAI HONGQIAO (20.00 km / 12.43 mi) SHANGHAI (6.00 km / 3.73 mi)

Airport PUDONG INT'L AIRPORT (41.00 km / 25.48 mi) HONGQIAO INT'L AIRPORT (13.00 km / 8.08 mi)

Highway Exit INNER RING ROAD (0.50 km / 0.31 mi)