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World Soccer Congress Shanghai 2016 WORLD SOCCER CONGRESS SHANGHAI 2016 WORLD SOCCER CONGRESS SHANGHAI 2016 - BACKGROUND On 16 March 2015, the State andsoccerindustry Council released the ambitious supplierswillgatherin China Soccer Reform and Shanghai,networkingontopics Development Plan, which reflects ofWorldSoccerIndustryDevelopment China government senior officials’ high andChinaSoccerReform,Soccer level concern on “Reviving China Soccer”. MatchManagementandCommercial The Plan advised that soccer should be brought Exploration,OperationandManagementof in social development plan with three-step strategy, ProfessionalClubs,BigDataofSoccerIndustry soccer development environment should be improved, andApplicationofNewTechnologies,Soccer soccer administration system should be streamlined, and MedicalandRehabilitationInnovation,Field form a pattern of coordinated development between ConstructionOperationandMaintenance. soccer cause and soccer industry. With the double 40%ofthewholesports WorldSoccerCongressaimstobuildan dividend of Policy Support and Consumer industryoutput,andcanbe interconnectedinternationalplatform Upgrade, China soccer industry will usher in a ratedas“theworld’s17th connectingChinaandglobalsoccer big leap. largesteconomy”.By2025the industry,topushforwardthedevelopment totalsizeofChina'ssportsindustry Socceristhelargestsingleprojectof andprosperityofChina’ssoccer strivetosurpassfivetrillionRMB,Chinese sportsindustry,withanannual industry.We’relookingforward soccerindustryoutputwillbreakthrough outputvalueofover$500 tomeetingyouinShanghai morethan2trillionyuan. billion,accountingforover 2016! WiththesupportfromShanghaiMunicipal GovernmentandShanghaiSportsBureau,World SoccerCongressShanghai2016willbeheldon June1-3inShanghai.Over500seniorexecutives fromworldwidegovernment,soccer governingbodies,federations,leagues, clubs,youthsystems,universities, capitals,playeragencies,lawfirms, TVbroadcasters,sportsmedical andrehabilitationorganizations, WHY SHOULD ATTEND fieldoperators,newmedia ● KNOWDevelopmentTrendsofWorldSoccerIndustry ● DISCOVERBusinessOpportunitiesinChinaSoccerReform ● NETWORKwithSeniorExecutivesfromGlobalLeaguesandClubs ● APPROACHInternationalConsortiumsandChinaCapitals WHO WILL ATTEND Leagues & Clubs 26% Soccer Industry Suppliers 16% Capitals 12% Youth Systems & Universities 8% TV Broadcasters 7% Medical and Rehabilitation Institutes 6% Medical and Recovery Institutes 6% Governing Bodies& Associations 5% Law Firms 5% Field Operators 4% New Media 3% Government 2% WORLD SOCCER CONGRESS SHANGHAI 2016 CHINA CAPITALS GOING GLOBAL In the beginning of 2014 ChinesecapitalinvestedA-LeagueAdelaideUnitedFootballClub. In July 2014 ShanghaiPingJCorporationinvestedItalianPaviaFootballClubwhich hasmorethan100yearshistory. On 5 Dec 2014 ChineseclubShandongLunenginvestedDesportivoBrasil. On 16 Jan 2015 BeijingUVSbought98%stakeinAllesDoorOefening,thefamous Dutchsoccerclubwithmorethan100yearshistory. On 21 Jan 2015 WandaGroupbought20%stakeinClubAtléticodeMadridS.A.D. On 30 April 2015 Chinacapitalbought95%stakeinMálagaClubdeFútbol. On 18 May 2015 HongKongTechProTechnologyDevelopmentLimitedbought100% stakeinFootballClubSochaux-Montbéliard,thefamousFrench soccerclub. On 3 Nov 2015 ChinaRastarGroupbought56%stakeinEspanyol,thefamous Spanishsoccerclub. On 1 Dec 2015 ChinesecapitalCMCinvested400millionUSDinManchesterCity. On 9 Dec 2015 AlibabaE-AutosignedasPresentingPartneroftheFIFAClubWorld Cup. Tony Adams, the ex-Arsenal defender, head up consortium with Chinese capital of possible takeover of Aston Villa Football Club. It is just the beginning…. In 2016 China Capitals will have more opportunities on acquiring overseas superior soccer assets, bringing together global advanced managing and operating experiences, and achieving rapid growth of China soccer industry and soccer economy. You will have chance face to face networking with those capital magnates at World Soccer Congress Shanghai 2016. World Soccer Congress Shanghai 2016 Day One Morning, Wednesday, June 1 1135 BRAINSTORM: How to Achieve Chinese “Soccer Dream” World Soccer Industry Development Establishing Chinese characteristics and China Soccer Reform soccer management system and soccer development plan 0800 Registration & Moring Coffee Improving soccer competition system and professional club construction and 0900 Opening Address: operation mode Shanghai Municipal Government Stressing sportsman training While promoting soccer both in school and on 0915 KEYNOTE: World Soccer Industry society Development and Enlightenment on Strengthening soccer field construction Chinese Soccer and management Speaker TBA Panelist: FIFA Shanghai Municipal Government, Shanghai Sports Bureau, FIFA, AFC, China Football 0935 KEYNOTE: Asian Soccer History, Association Status-quo and Future Speaker TBA 1235 Networking Lunch AFC Day One Afternoon, Wednesday, June1 0955 KEYNOTE: Opportunities in China Soccer Reform Plan Soccer Match Management and Yuyi Li, Vice Chairman Commercial Exploration China Football Association 1400 KEYNOTE: Operation Model and 1015 Exhibition Time & Networking Break Commercial Development of Premier League 1045 KEYNOTE: Role of Government in Introducing joint-stock system Reforming Chinese Soccer Making good use of overseas capital Yongping Huang, Director-General Implementing professional referee Shanghai Municipal Sports Bureau system Attaching importance to service 1105 KEYNOTE: Rise of Great Nation, Expand influence by launching Chinese Capital Insert Fresh Air into commercial matches and club fans’ World No. 1 Sports Game membership system Sponsorship Opportunity Improving income from TV broadcasting rights Richard Scudamore, CEO Premier League(inviting) +86-21-61403757 [email protected] www.WorldSoccerCongress.net World Soccer Congress Shanghai 2016 1420 KEYNOTE: Talent Development & high level matches; Rewarding fans, Coach Education – The German Road to society and sponsors Success Intensifying more effort to copyright and Youth system is required from commercial exploration; Expanding the qualification level for clubs influence of CSL and promoting brand Invest € 500 million for youth school reputation; Breaking the Limit of 8 Billion infrastructure construction in 10 years RMB Regular centralized training for coaches Emphasizing soccer backup talents & by one on one teaching professional referee training Establish DFB database to help coach Chengquan Ma, President to train children scientifically Chinese Super League Speaker TBA DFB - German Football Association 1610 KEYNOTE: Naming Right – A Win- Win Marriage for Sponsor Company and 1440 KEYNOTE: The Renaissance of the League Italian Football Sponsorship Opportunity Abolish player shared ownership, normalize the transfer market 1640 ROUND TABLE: 20 Years' Initiate reform on broadcast technology, Anniversary - Is Bosman Ruling Still stadium construction, commercial Tremendously Affecting the Transfer development and tax system, improve Market and the Entire Professional revenue of Italian clubs Soccer? Increase investment for youth football Moderator: Speaker TBA Phillipe Piat, President, FIFPRO FIGC - Italian Football Federation Panelists: Jean-Louis Dupont, Partner, Roca Junyent 1500 Exhibition Time & Networking Break Bob Mitchell, Partner, Harbottle & Lewis John C. Jaakke, President, Ajax Amsterdam 1530 KEYNOTE: How Australia Football Nasser Al-Khelaifi , CEO, Paris Saint- Inspire Asian and Chinese Football Germain Civilian football vs Elite football Omar Berrada, SVP for Commercial, Perfect youth training system and equal Manchester City chance for everyone Close connection with European football 1740 End of Day One David Gallop, CEO Football Federation Australia 1800 Welcome Banquet(Invited Only) 1550 KEYNOTE: Embracing Gold Times of Day Two Morning, Thursday, June 2 Professional Soccer Operation and Management of Enhancing the management of Chinese Professional Club Super League; Standardizing the construction of clubs; Launching really 0830 Registration & Moring Coffee +86-21-61403757 [email protected] www.WorldSoccerCongress.net World Soccer Congress Shanghai 2016 0900 KEYNOTE: Building the World’s 1000 KEYNOTE: Logic In South Korea’s Most Valuable Professional Club Club Development To exert players’ high performance and Investment and management of the club keep them at good competition state, The Jeonbuk training base and youth the club should be managed like a system modern company headed by the chief Mode of CSL and development of coach Asian soccer Fully excavate the value in brand and Lee Chul-Kun, President human resources, increasing income at Jeonbuk Hyundai Motors FC largest degree Largely invest in players and coaches to 1020 Exhibition Time & Networking Break keep competitiveness and generate positive reward 1050 KEYNOTE: The Second Five Year Jamieson Reigle, Commercial Director Plan of Evergrande Taobao Manchester United Upgrade overall development strategies, operation and management concept, 0920 KEYNOTE: The Galacticos Way of coaching team, foreign aid level, youth Club Management training system, and logistical support More investment means more rewards Improve club income by strengthening Skilled operation methods of capital brand, commercial, derivative products Manage and develop the club with development, aiming to achieve profit in market-oriented measures 2016 Perfect combination of brand marketing Produce young player from Evergrande and experience marketing Football School to club, improve youth How to deal with the profit distribution of system, and train talents for national player portrait
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