Teamwork Retail Customer story

Teamwork Retail: using Azure and AppScale to provide the next-gen retail experience

As consumer demands and How and AppScale expectations change, the retail sales helped Teamwork Retail open the environment is also changing, and door to China Teamwork Retail is at the forefront of that transformation. The company With a population of nearly 1.5 billion provides businesses of all sizes with and a swiftly expanding consumer -based retail point-of-sale (POS) base, China is irresistible to retailers. In fact, A.T. Kearney again ranked “We need to meet this and business management solutions that change the way retailers interact China number one in its 2016 extremely high online with their customers and manage Global Retail Development Index, performance across any their businesses. which rates developing countries channel, and this technology by retail attractiveness, risk, and just really lends itself to that. Using Teamwork Retail, businesses other parameters. In today’s retail environment, global organizations So, that’s the secret sauce, can perform mobile and integrated POS transactions while also managing seek opportunities in China. Many of and AppScale made back-of-the-house activities such Teamwork Retail’s clients were either that possible by as inventory levels, sales analytics, already operating in or planning to migrating to Azure.” and human resource functions like expand to China. employee timecards and scheduling. In addition, Teamwork Retail offers The challenge Teamwork Retail faced —Michael Mauerer, was that its solution is cloud-based CEO, Teamwork Retail its clients omnichannel servicing for their customers, seamlessly providing and was built on App Engine. customer data and information can only be used regardless of how customers interact on , which with the retailers. Teamwork Retail’s cannot be used in China because clients have come to rely on its of government regulatory controls. technological solutions to better serve Teamwork Retail tried connecting their customers. through Taiwan, but the arrangement did not work well. Teamwork Retail Customer story

To better serve its clients and offer Taking full advantage of AppScale’s its services to retailers operating in and Azure’s benefits expands business China, Teamwork Retail engaged Challenge • Move applications from Google AppScale, a Microsoft ISV, to help. Now that Teamwork Retail is operating App Engine to a cloud provider AppScale is the only software that in China through AppScale in Azure, (Azure) in China with minimal allows for the portability from Google the company is taking full advantage of impact on solution engineering App Engine to Microsoft Azure without the expanded services and capabilities. and customers. any code modifications. It is also the Teamwork Retail now offers its clients world’s leading open-source, rapid- functionality they didn’t have before the development model for building migration. This includes the ability to Results scalable web and mobile applications. offer loyalty programs or notifications • Teamwork Retail successfully and Teaming with AppScale, Teamwork to customers about retail events to easily migrated its apps from Retail seamlessly moved its applications engage with and build their customer Google App Engine to Microsoft from Google App Engine to Microsoft base—while at the same time giving Azure by partnering with AppScale Azure, running them on AppScale and them that omnichannel view of their and is now able to offer its operating in Azure’s datacenter. customer base. products and services better in China. When the cloud solutions were “The whole value is built around the evaluated, Microsoft Azure was chosen performance,” said Michael Mauerer, • The cloud-based technology for deployment to ensure optimal CEO of Teamwork Retail. “We need products and services that application performance and the to meet this extremely high online Teamwork Retail offers now have required ability to scale as needed. performance across any channel, and extremely high performance and Latency needed to be extremely low, this technology just really lends itself reliability levels with extremely and performance and reliability levels to that. So, that’s the secret sauce, low latency. needed to be high—and Azure’s Beijing and AppScale made that possible by datacenter satisfied those requirements. migrating to Azure.” • Taking advantage of the In addition to its global capability, AppScale-Azure relationship, Azure provided the local support and Prior to the migration to Azure, Teamwork Retail expanded its service model that Teamwork Retail Teamwork Retail’s offering was strictly business solutions and now needed and the ability to create a POS and did not have the real-time offers more products and hybrid environment to integrate with its interactive component that now services to its clients. current infrastructure. distinguishes the company as a leader in the retail technology space. “Microsoft provides a white-glove Snapshot level of service with Azure that • Organization: Teamwork Retail enabled Teamwork Retail to make the most efficient use of cloud services,” • Industry: Technology/ AppScale CEO Woody Rollins said Retail Services about the migration. • Location: Florida HQ, global sales presence After the migration, Teamwork Retail was better able to offer its products and • Website: www.teamworkretail.com services to Chinese retailers and other global retailers operating in China. It • Customer since: 2015 has also gained new business and, as • AppScale gives you the freedom a result, significantly expanded its to run your App Engine application client base. across all public and private clouds or on your own virtual or physical infrastructure. Find out more at AppScale.com

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