PR ACTIVITY: UPDATE FOR MEMBERS MARCH 2018 PRESS COVERAGE
This month, key activity included providing reactive comment on walking safely in the ice for local BBC radio stations, including for the Georgey Spanwick evening show which was syndicated to 30 BBC radio stations across the country. Grayling also progressed an opportunity with Citroen, feeding in BCA statistics, quotes, video content and advice for their press release on driving comfortably over the Easter break, which secured 13 pieces of coverage in March alone across national, regional and trade media.
In March, Grayling also commenced preparation for April's Chiropractic Awareness Week activity, finalising a press release and campaign toolkit with targeted regional data and suggested social media posts for members, before preparing questions for and implementing consumer research to source the statistics for a national news story.
MARCH COVERAGE OVERVIEW ANNUAL COVERAGE OVERVIEW 60
40 60 9,350,233 20 PIECES OF OPPORTUNITIES 0 COVERAGE TO SEE
HIGHLIGHTS COVERAGE TYPE
Regional
National Broadcast
Online Consumer 75 social shares Print
0 20 40 60
SOCIAL MEDIA WEBSITE
In March, the number of social media mentions increased significantly, from 8 in February to 33, and the reach of the BCA's tweets also increased in comparison to last month.
SOCIAL MEDIA 15,004 16,430 IMPRESSIONS VISITS TO CHIROPRACTIC-UK.CO.UK 128 LIKES, SHARES AND REPLIES 10% MONTHLY INCREASE CLICKS TO 98 WEBSITE
@CHIROPRACTICUK 3,626 33 MENTIONS VISITS TO 'FIND A CHIROPRACTOR' SEARCH PAGE 24 NEW FOLLOWERS 0% MONTHLY CHANGE *from posts published in March VISITS TO WEBSITE TOP POST: 2000 1500
1000
500
0 1 March 16 March 31 March PRESS COVERAGE
Activity Title Date Headline
Press Office Fit and Well 01.03.18 Banish your BODY BLIPS!
Press Office Safety Express 01.03.18 Gettick back to basics
Press Office BBC Radio Derby 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Solent 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Berkshire 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Cumbria 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Nottingham 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Sheffield 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio York 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Lincolnshire 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Three Counties Radio 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Sussex 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Surrey 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Coventry & Warwickshire 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Stoke 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Essex 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Jersey 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Hereford & Worcester 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Northampton 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Devon 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Guernsey 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Cornwall 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Suffolk 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Wiltshire 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Gloucestershire 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC WM 95.6 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Shropshire 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Kent 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Oxford 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Cambridgeshire 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Lancashire 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Leicester 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Norfolk 01.03.18 Georgey Spanwick (with Nick Ahad)
Press Office BBC Radio Wiltshire 01.03.18 Graham Rodgers
Press Office BBC Leicester 01.03.18 Jo Hayward
Press Office BBC Hereford and Worcester 01.03.18 Elliott and Toni at Breakfast
Press Office BBC Nottingham 01.03.18 Andy Whittaker
Press Office BBC Wiltshire 01.03.18 Ben Prater
Press Office BBC Radio WM 01.03.18 Danny Kelly
Press Office Living along the Thames 01.03.18 5 things that sitting at a desk all day is doing to your health
Press Office Stornoway Gazette 08.03.18 Time to stand up for being healthier
Press Office Press & Journal 12.03.18 9 ways to banish back pain
Press Office Press & Journal 17.03.18 Is it time to stand up?
Press Office Press & Journal 17.03.18 Is it time to stand up?
Press Office Swansea Life 17.03.18 What sitting at a desk all day is foing to your health…
Press Office Channel 5 22.03.18 5 News Tonight
Press Office Western Morning News 27.03.18 Stand Up for Good Health Citroën: Poor seating position could trigger back and neck pain for Driving Automotive World 29.03.18 more than 5.5 million UK drivers Driving The Leader 29.03.18 Poor seating position could trigger back and neck pain
Driving Eurekar 29.03.18 How not to make driving a pain The way you're sitting while driving is secretly causing you back and Driving Daily Express 29.03.18 neck problems
Driving Daily Express 29.03.18 Millions of drivers be triggering back and neck pain without realsing
Driving Derby Telegraph 30.03.18 How not to make driving a pain
Driving Leicester Mercury 30.03.18 How not to make driving a painful experience
Driving Evening Gazette 30.03.18 Make sure driving is not a pain
Driving Nottingham Post 30.03.18 How not to make driving a painful experience
Driving Daily Express 30.03.18 In the driving seat? How to steer clear of back pain
Driving Scottish Daily Express 30.03.18 Steer clear of back pain when in the driving seat
Driving MSN 31.03.18 5.5 Million UK drivers could suffer neck & back pain from poor seating