Oak Leaf Society Segmentation

Mailing Date‐ March 7, 2012 (1st drop) ‐ mail first class, bulk

Dimensions 8.5" X 11" #10 Envelope actual household Segments ‐ Oak Leaf Society Announcement letter Plain Outer Envelope counts (excluding Household Counts from the deans BSN's) sent to vendor All Undergraduate YES YES 61,099

Mailing Date‐ March 14 ,2012 (2nd drop) ‐ mail first class, bulk

Dimensions 8.5" X 11" 8.5" X 14" 8.5" X 3.75" #9 6.5" X 9.5" 7" X 5" 3" X 5" 6" X 9" 6" X 9" Letter with Letter with volunteer Membership Card Outer Plain actual individual opportunities on the Segment Number Segments ‐ Individual Counts and volunteer Pledge Card BRE Brochure Certificate Decal Envelope Outer counts* (excluding back (no membership opportunities on the with PME Envelope BSN's) sent to vendor card attachment) back 1 FY12 1st Time Donor YES NO YES YES YES NO NO NO YES 563 2 FY11 1st Time Donor LYBUNT YES NO YES YES YES NO NO NO YES 1,048 3 FY 12 2‐20 yr consecutive donor NO YES YES YES YES YES YES YES NO 6,734 4 FY11 2‐2‐ yr consecutive donor LYBUNT NO YES YES YES YES YES YES YES NO 3,848 Historic Donors, Lapsed Donors including 5 FY12 current donors and FY11 LYBUNTS YES NO YES YES YES NO NO NO YES 30,909 6 Non‐Donors YES NO YES YES YES NO NO NO YES 22,742 GRAND TOTAL 65,844 THIS PAGE WAS LEFT BLANK INTENTIONALLY 8590 Letter from the deansmain 15468 introducing the Oak Leaf Society - Oak Leaf Society ANNOUNCEMENT LETTER - One version to undergraduate alumni March 7, 2012 minus undergraduate nursing Mr.Donor Christopher address Brett here Lange 1045 Nawench Dr NW Atlanta, GA 30327-1339 Dear Mr.Donor Lange, salutation here

Alumni support has long served as the foundation of Vanderbilt’s excellence, allowing us to educate tomorrow’s leaders, discover new knowledge, and serve our communities and society at large.

To honor the timeless tradition of giving to Vanderbilt and those who commit themselves to this effort each and every year, we are delighted to announce the creation of the Oak Leaf Society. This new donor society recognizes loyal supporters at every giving level who contribute to Vanderbilt each fiscal year.

The Oak Leaf Society acknowledges a community of donors for whom the university is most grateful. These individuals influence both the present and future of and speak to the very essence of our great institution.

In the coming week you will receive additional information about this newly established society. We look forward to watching the Oak Leaf Society grow and take its place as an integral part of the Vanderbilt community.

Sincerely yours,

Camilla P. Benbow Carolyn Dever Dean, of Education Dean, College of Arts and Science and Human Development Patricia and Rodes Hart Dean of Education and Human Development

Kenneth F. Galloway Mark W. Wait Dean, School of Engineering Dean, Blair School of Dean’s Chair

pmb 407727 (800) 288-0028 2301 Vanderbilt Place [email protected] Nashville, 37240-7727 giving.vanderbilt.edu/oakleafsociety

OAK LEAF SOCIETY SAMPLE FILES Page 1 of 22 MassMail_10env with text OLS_vfund_10-ENV ƒ.qxd 1/31/12 1:19 PM Page 1

#10 Carrier envelope for announcement letter from the deans

Oak Leaf Society PMB 407727 2301 Vanderbilt Place Nashville, Tennessee 37240-7727

Recognizing donor loyalty to Vanderbilt

OAK LEAF SOCIETY SAMPLE FILES Page 2 of 22 1167 FrontSeg1FY121stTimeDonors page of launch letter main to1 CURRENT (FY12) FIRST- TIME undergraduate alumni donors. Oak Leaf Society - LAUNCH LETTER SEGMENT 1 of 6

March 14, 2012

Ms.Donor Lee addressCaroline Hallmanhere 23 W 73rd St Apt 1404 New York, NY 10023-3104 Dear Ms.Donor Hallman, salutation here

Welcome to the Vanderbilt community of support. Each year more than 48,000 people make annual gifts to Vanderbilt, and I am proud to count you among them. It is especially gratifying to recognize you as a first-time donor.

Your gift is significant because it marks the beginning of what we hope will be a lifelong tradition of giving and engagement with the university.

I would also like to take this opportunity to let you know about the newly established Oak Leaf Society, which honors loyal Vanderbilt donors and recognizes them for their commitment to making a difference across the university.

Annual gifts of any amount, to any area of the university, given for two or more consecutive fiscal years qualify you for Oak Leaf Society participation. Involvement in the society is sustained as long as gifts are made to Vanderbilt every fiscal year (July 1 to June 30) without interruption.

For your convenience, information about the Oak Leaf Society and how you can become a participant now through the buyback program is included in the enclosed brochure and online at giving.vanderbilt.edu/oakleafsociety. Please also take a moment to review the list of volunteer opportunities on the back of this letter. In addition to giving financially, I encourage you to join us in one of these activities, as Vanderbilt is also very grateful for your gift of time.

Collectively, annual gifts go to work immediately to ensure that future generations of students will have access to opportunities like those that shaped you. Thank you for your annual gift.

Sincerely yours,

Kyle McGowan Executive Director of Annual Giving

pmb 407727 (800) 288-0028 2301 Vanderbilt Place [email protected] Nashville, Tennessee 37240-7727 giving.vanderbilt.edu/oakleafsociety

OAK LEAF SOCIETY SAMPLE FILES Page 3 of 22 Back page of letter to CURRENT (FY12) FIRST-TIME undergraduate alumni donors.

VANDERBILT UNIVERSITY VOLUNTEER AND ENGAGEMENT OPPORTUNITIES For more information on each of the items listed below, please visit giving.vanderbilt.edu/oakleafsociety or call (800) 288-0028.

LEARN PARTICIPATE AND ATTEND Vanderbilt Calendar of Events Regional Vanderbilt Chapters calendar.vanderbilt.edu vuconnect.com/chapters (615) 343-6887 Commodore Career Connection Vanderbilt Social Media vuconnect.com social.vanderbilt.edu Vanderbilt Travel Program Jean and Alexander Heard Library vanderbilt.edu/alumni/travel library.vanderbilt.edu Chancellor’s Lecture Series (615) 322-7100 vanderbilt.edu/chancellor/lecture-series Eskind Alumni Digital Library Blair Performances Email [email protected] blair.vanderbilt.edu/concerts-events (615) 322-0310 Vanderbilt Fine Arts Gallery VOLUNTEER vanderbilt.edu/gallery (615) 343-1704 Vanderbilt Reunion reunion.vanderbilt.edu Vanderbilt (615) 322-6034 www.dyer.vanderbilt.edu (615) 373-4897 Commodore Recruitment Programs (CoRPs) vanderbilt.edu/alumni Vanderbilt School of Medicine Events (615) 343-8286 medschool.vanderbilt.edu/alumni (615) 322-0310 Vanderbilt University Medical Center and Monroe Carell Jr. Children’s Hospital at Vanderbilt Vanderbilt School of Nursing Lectures vanderbilthealth.com/volunteeratvanderbilt nursing.vanderbilt.edu Vanderbilt Medical Alumni Association Host Program Vanderbilt Kennedy Center Events medschool.vanderbilt.edu/alumni/hostprogram kc.vanderbilt.edu/site/newsandevents (615) 322-0310 Osher Lifelong Learning Institute Vanderbilt School of Nursing Alumni Panel vanderbilt.edu/cngr/olli Email [email protected] (615) 322-5569 (615) 936-3046 Athletics Events vanderbilt.edu/ncc Shared Interest Groups vanderbilt.edu/alumni/shared-interest (615) 322-4405

OAK LEAF SOCIETY SAMPLE FILES Page 4 of 22 17947 FrontSeg2FY111stTimeDonors page of launch lettermain 578 to LYBUNT (FY11) FIRST- TIME undergraduate alumni donors. Oak Leaf Society - LAUNCH LETTER SEGMENT 2 of 6

March 14, 2012

Mrs. Amanda Leigh Snedeker 4307Donor Glen address Eden Dr here Nashville, TN 37205-3432 Dear Mrs.Donor Snedeker, salutation here

I would like to take this opportunity to thank you for your generosity to Vanderbilt and let you know about the newly established Oak Leaf Society, which honors loyal Vanderbilt donors and recognizes them for their commitment to making a difference across the university.

Each year more than 26,000 people demonstrate their loyalty to Vanderbilt by renewing their annual gifts. The Oak Leaf Society distinguishes these supporters as part of a special community of Vanderbilt donors whose gifts serve as the foundation for university-wide growth. Gifts of any amount, to any area of the university, given for two or more consecutive fiscal years count toward Oak Leaf Society participation. Involvement in the society is sustained as long as gifts are made to Vanderbilt every fiscal year (July 1 to June 30) without interruption. call to renew

I would personally like to invite you to join the community created through the Oak Leaf Society. You can become a participant by making a gift to the area of your choice prior to the end of this fiscal year on June 30.

For more information about the Oak Leaf Society and Vanderbilt’s deep appreciation of loyal supporters, read the enclosed brochure or visit giving.vanderbilt.edu/oakleafsociety. Please also take a moment to review the list of volunteer opportunities on the back of this letter. In addition to giving financially, I encourage you to join us in one of these activities, as Vanderbilt is also very grateful for your gift of time.

Collectively, annual gifts go to work immediately to ensure that future generations of students will have access to opportunities like those that shaped you. Thank you for your support of Vanderbilt.

Sincerely yours,

Kyle McGowan Executive Director of Annual Giving

pmb 407727 (800) 288-0028 2301 Vanderbilt Place [email protected] Nashville, Tennessee 37240-7727 giving.vanderbilt.edu/oakleafsociety

OAK LEAF SOCIETY SAMPLE FILES Page 5 of 22 Back page of letter to LYBUNT (FY11) FIRST-TIME undergraduate alumni donors.

VANDERBILT UNIVERSITY VOLUNTEER AND ENGAGEMENT OPPORTUNITIES For more information on each of the items listed below, please visit giving.vanderbilt.edu/oakleafsociety or call (800) 288-0028.

LEARN PARTICIPATE AND ATTEND Vanderbilt Calendar of Events Regional Vanderbilt Chapters calendar.vanderbilt.edu vuconnect.com/chapters (615) 343-6887 Commodore Career Connection Vanderbilt Social Media vuconnect.com social.vanderbilt.edu Vanderbilt Travel Program Jean and Alexander Heard Library vanderbilt.edu/alumni/travel library.vanderbilt.edu Chancellor’s Lecture Series (615) 322-7100 vanderbilt.edu/chancellor/lecture-series Eskind Alumni Digital Library Blair Performances Email [email protected] blair.vanderbilt.edu/concerts-events (615) 322-0310 Vanderbilt Fine Arts Gallery VOLUNTEER vanderbilt.edu/gallery (615) 343-1704 Vanderbilt Reunion reunion.vanderbilt.edu Vanderbilt Dyer Observatory (615) 322-6034 www.dyer.vanderbilt.edu (615) 373-4897 Commodore Recruitment Programs (CoRPs) vanderbilt.edu/alumni Vanderbilt School of Medicine Events (615) 343-8286 medschool.vanderbilt.edu/alumni (615) 322-0310 Vanderbilt University Medical Center and Monroe Carell Jr. Children’s Hospital at Vanderbilt Vanderbilt School of Nursing Lectures vanderbilthealth.com/volunteeratvanderbilt nursing.vanderbilt.edu Vanderbilt Medical Alumni Association Host Program Vanderbilt Kennedy Center Events medschool.vanderbilt.edu/alumni/hostprogram kc.vanderbilt.edu/site/newsandevents (615) 322-0310 Osher Lifelong Learning Institute Vanderbilt School of Nursing Alumni Panel vanderbilt.edu/cngr/olli Email [email protected] (615) 322-5569 (615) 936-3046 Athletics Events vanderbilt.edu/ncc Shared Interest Groups vanderbilt.edu/alumni/shared-interest (615) 322-4405

OAK LEAF SOCIETY SAMPLE FILES Page 6 of 22 907 Front page currentof letter nocert to 9482 CURRENT (FY12) LOYAL undergraduate alumni donors. Oak Leaf Society - Highlighted areas indicate where variable text was dropped in. Alumni received the version based on their giving history. March 14, 2012 - LAUNCH LETTER DonorLloyd E. address King, Jr., here M.D. PhD Recognition Levels SEGMENT 3 of 6 211 Kensington Park Founder - 2-9 yrs Nashville, TN 37215-2446 Ambassador - 10-19 yrs Dear Dr.Donor King, salutation here Capstone - 20+ yrs

Welcome to Vanderbilt’s newly established donor loyalty society—the Oak Leaf Society. As a Vanderbilt supporter who has given to the university for more than 20 consecutive years, I would like to thank you for your generous commitment to Vanderbilt and recognize you as a Capstone level participant in the society.

Each year more than 26,000 people demonstrate their loyalty to Vanderbilt by renewing their annual gifts, and I am proud to count you among them.

The Oak Leaf Society distinguishes you as part of a special community of Vanderbilt donors whose annual gifts serve as the foundation for university-wide growth. Gifts of any amount, to any area of the university, given for two or more consecutive fiscal years qualify you for Oak Leaf Society participation. Involvement in the society is sustained as long as gifts are made to Vanderbilt every fiscal year (July 1 to June 30) without interruption.

For more information about the Oak Leaf Society and Vanderbilt’s deep appreciation of loyal supporters, read the enclosed brochure or visit giving.vanderbilt.edu/oakleafsociety. Please also take a moment to review the list of volunteer opportunities on the back of this letter. I encourage you to join us in one of these activities.

Thank you again for your annual gifts. Collectively, annual gifts go to work immediately to ensure that future generations of students will have access to opportunities like those that shaped you. I hope you will continue to give back to Vanderbilt each and every year.

Sincerely yours,

Kyle McGowan Executive Director of Annual Giving

pmb 407727 (800) 288-0028 2301 Vanderbilt Place [email protected] Nashville, Tennessee 37240-7727 giving.vanderbilt.edu/oakleafsociety

This is your Oak Leaf Society participant card. Detach and keep it in your wallet for quick access.

DonorLloyd E. name King, hereJr., M.D. PhD Loyal Donor for 20+ years Front of detachable membership card affixed to bottom of donor letter

OAK LEAF SOCIETY SAMPLE FILES Page 7 of 22 Back page of letter to CURRENT (FY12) loyal undergraduate alumni donors.

VANDERBILT UNIVERSITY VOLUNTEER AND ENGAGEMENT OPPORTUNITIES For more information on each of the items listed below, please visit giving.vanderbilt.edu/oakleafsociety or call (800) 288-0028.

LEARN PARTICIPATE AND ATTEND Vanderbilt Calendar of Events Regional Vanderbilt Chapters calendar.vanderbilt.edu vuconnect.com/chapters (615) 343-6887 Commodore Career Connection Vanderbilt Social Media vuconnect.com social.vanderbilt.edu Vanderbilt Travel Program Jean and Alexander Heard Library vanderbilt.edu/alumni/travel library.vanderbilt.edu Chancellor’s Lecture Series (615) 322-7100 vanderbilt.edu/chancellor/lecture-series Eskind Alumni Digital Library Blair Performances Email [email protected] blair.vanderbilt.edu/concerts-events (615) 322-0310 Vanderbilt Fine Arts Gallery VOLUNTEER vanderbilt.edu/gallery (615) 343-1704 Vanderbilt Reunion reunion.vanderbilt.edu Vanderbilt Dyer Observatory (615) 322-6034 www.dyer.vanderbilt.edu (615) 373-4897 Commodore Recruitment Programs (CoRPs) vanderbilt.edu/alumni Vanderbilt School of Medicine Events (615) 343-8286 medschool.vanderbilt.edu/alumni (615) 322-0310 Vanderbilt University Medical Center and Monroe Carell Jr. Children’s Hospital at Vanderbilt Vanderbilt School of Nursing Lectures vanderbilthealth.com/volunteeratvanderbilt nursing.vanderbilt.edu Vanderbilt Medical Alumni Association Host Program Vanderbilt Kennedy Center Events medschool.vanderbilt.edu/alumni/hostprogram kc.vanderbilt.edu/site/newsandevents (615) 322-0310 Osher Lifelong Learning Institute Vanderbilt School of Nursing Alumni Panel vanderbilt.edu/cngr/olli Email [email protected] (615) 322-5569 (615) 936-3046 Athletics Events vanderbilt.edu/ncc Shared Interest Groups vanderbilt.edu/alumni/shared-interest (615) 322-4405

Loyalty Line: (800) 288-0028 Annual Giving: (866) 882-3863 Alumni Association: (615) 322-2929 Online Resources: vanderbilt.edu/alumni Giving: giving.vanderbilt.edu

Back of detachable membership giving.vanderbilt.edu/oakleafsociety card affixed to bottom of donor letter

OAK LEAF SOCIETY SAMPLE FILES Page 8 of 22 Front page of letter to 924 lybunt nocert 3392 LYBUNT(FY11) loyal undergraduate alumni donors who have not yet Oak Leaf Society made a gift in FY12. - Highlighted areas indicate where variable text was dropped in. Alumni received the version based on their March 14, 2012 giving history. - Mr.Donor Mark address McDonald here Recognition Levels LAUNCH LETTER Newton Oldacre McDonald, LLC SEGMENT 4 of 6 3841 Green Hills Village Drive, Ste. 400 Founder - 2-9 yrs Nashville, TN 37215-2691 Ambassador - 10-19 yrs Dear Mr.Donor McDonald, salutation here Capstone - 20+ yrs

Welcome to Vanderbilt’s newly established donor loyalty society—the Oak Leaf Society. As a Vanderbilt supporter who has given to the university for 6 consecutive years, I would like to thank you for your generous commitment to Vanderbilt and recognize you as a Founder level participant in the society.

Each year more than 26,000 people demonstrate their loyalty to Vanderbilt by renewing their annual gifts. The Oak Leaf Society distinguishes you as part of this special community of Vanderbilt donors whose annual gifts serve as the foundation for university-wide growth. Gifts of any amount, to any area of the university, given for two or more consecutive fiscal years qualify you for Oak Leaf Society participation. Involvement in the society is sustained as long as gifts are made to Vanderbilt every fiscal year (July 1 to June 30) without interruption. call to renew

In order to maintain your status in the Oak Leaf Society, I hope you will make a gift to the area of your choice prior to the end of this fiscal year on June 30 using the enclosed form.

For more information about the Oak Leaf Society and Vanderbilt’s deep appreciation of loyal supporters, read the enclosed brochure or visit giving.vanderbilt.edu/oakleafsociety. Please also take a moment to review the list of volunteer opportunities on the back of this letter. In addition to giving financially, I encourage you to join us in one of these activities, as Vanderbilt is also very grateful for your time.

Thank you again for your annual gifts. Collectively, annual gifts go to work immediately to ensure that future generations of students will have access to opportunities like those that shaped you. I hope you will continue to give back to Vanderbilt each and every year.

Sincerely yours,

Kyle McGowan Executive Director of Annual Giving

pmb 407727 (800) 288-0028 2301 Vanderbilt Place [email protected] Nashville, Tennessee 37240-7727 giving.vanderbilt.edu/oakleafsociety

This is your Oak Leaf Society participant card. Detach and keep it in your wallet for quick access.

Donor name here Mr. Mark McDonald Front of detachable membership card Loyal Donor for 6 years affixed to bottom of donor letter

OAK LEAF SOCIETY SAMPLE FILES Page 9 of 22 Back page of letter to LYBUNT (FY11) loyal undergraduate alumni donors. Same as CURRENT (FY12) version.

VANDERBILT UNIVERSITY VOLUNTEER AND ENGAGEMENT OPPORTUNITIES For more information on each of the items listed below, please visit giving.vanderbilt.edu/oakleafsociety or call (800) 288-0028.

LEARN PARTICIPATE AND ATTEND Vanderbilt Calendar of Events Regional Vanderbilt Chapters calendar.vanderbilt.edu vuconnect.com/chapters (615) 343-6887 Commodore Career Connection Vanderbilt Social Media vuconnect.com social.vanderbilt.edu Vanderbilt Travel Program Jean and Alexander Heard Library vanderbilt.edu/alumni/travel library.vanderbilt.edu Chancellor’s Lecture Series (615) 322-7100 vanderbilt.edu/chancellor/lecture-series Eskind Alumni Digital Library Blair Performances Email [email protected] blair.vanderbilt.edu/concerts-events (615) 322-0310 Vanderbilt Fine Arts Gallery VOLUNTEER vanderbilt.edu/gallery (615) 343-1704 Vanderbilt Reunion reunion.vanderbilt.edu Vanderbilt Dyer Observatory (615) 322-6034 www.dyer.vanderbilt.edu (615) 373-4897 Commodore Recruitment Programs (CoRPs) vanderbilt.edu/alumni Vanderbilt School of Medicine Events (615) 343-8286 medschool.vanderbilt.edu/alumni (615) 322-0310 Vanderbilt University Medical Center and Monroe Carell Jr. Children’s Hospital at Vanderbilt Vanderbilt School of Nursing Lectures vanderbilthealth.com/volunteeratvanderbilt nursing.vanderbilt.edu Vanderbilt Medical Alumni Association Host Program Vanderbilt Kennedy Center Events medschool.vanderbilt.edu/alumni/hostprogram kc.vanderbilt.edu/site/newsandevents (615) 322-0310 Osher Lifelong Learning Institute Vanderbilt School of Nursing Alumni Panel vanderbilt.edu/cngr/olli Email [email protected] (615) 322-5569 (615) 936-3046 Athletics Events vanderbilt.edu/ncc Shared Interest Groups vanderbilt.edu/alumni/shared-interest (615) 322-4405

Loyalty Line: (800) 288-0028 Annual Giving: (866) 882-3863 Alumni Association: (615) 322-2929 Online Resources: vanderbilt.edu/alumni Giving: giving.vanderbilt.edu Back of detachable membership card affixed to bottom of donor letter giving.vanderbilt.edu/oakleafsociety

OAK LEAF SOCIETY SAMPLE FILES Page 10 of 22 20051 FrontSeg5LapsedDonors page of letter mainto 1640 LAPSED, FY11 REACTIVATED LYBUNTS & FY12 (not first-time) Oak Leaf Society undergraduate alumni donors. - LAUNCH LETTER SEGMENT 5 of 6

March 14, 2012 Mrs.Donor Donald address C. Orr here 905 Bowring Park Nashville, TN 37215-2456 Dear Mrs.Donor Orr, salutation here

I would like to take this opportunity to let you know about the newly established Oak Leaf Society, which honors loyal Vanderbilt donors and recognizes them for their commitment to making a difference in areas across the university.

Each year more than 26,000 people demonstrate their loyalty to Vanderbilt by renewing their annual gifts. The Oak Leaf Society distinguishes these supporters as part of a special community of Vanderbilt donors whose gifts serve as the foundation for university-wide growth. Gifts of any amount, to any area of the university, given for two or more consecutive fiscal years qualify you for Oak Leaf Society participation. Involvement in the society is sustained as long as gifts are made to Vanderbilt every fiscal year (July 1 to June 30) without interruption.

I would personally like to invite you to join the community created through the Oak Leaf Society. You can become a participant by making a gift to the area of your choice prior to the end of this fiscal year on June 30 using the enclosed form. You can also take advantage of the buyback program, which you can learn more about by reading the enclosed brochure.

For more information about the Oak Leaf Society and Vanderbilt’s deep appreciation of loyal supporters, visit giving.vanderbilt.edu/oakleafsociety. Please also take a moment to review the list of volunteer opportunities on the back of this letter. In addition to giving financially, I encourage you to join us in one of these activities, as Vanderbilt is also very grateful for your gift of time.

Collectively, annual gifts have a direct impact on Vanderbilt’s ability to provide first-class learning opportunities for today’s students. Thank you for your support of Vanderbilt. Call to make a gift Sincerely yours, and buy back years to become an Oak Leaf Society participant Kyle McGowan Executive Director of Annual Giving

pmb 407727 (800) 288-0028 2301 Vanderbilt Place [email protected] Nashville, Tennessee 37240-7727 giving.vanderbilt.edu/oakleafsociety

OAK LEAF SOCIETY SAMPLE FILES Page 11 of 22 Back page of letter to LAPSED, FY11 REACTIVATED LYBUNTS & FY12 (not first-time) undergraduate alumni donors.

VANDERBILT UNIVERSITY VOLUNTEER AND ENGAGEMENT OPPORTUNITIES For more information on each of the items listed below, please visit giving.vanderbilt.edu/oakleafsociety or call (800) 288-0028.

LEARN PARTICIPATE AND ATTEND Vanderbilt Calendar of Events Regional Vanderbilt Chapters calendar.vanderbilt.edu vuconnect.com/chapters (615) 343-6887 Commodore Career Connection Vanderbilt Social Media vuconnect.com social.vanderbilt.edu Vanderbilt Travel Program Jean and Alexander Heard Library vanderbilt.edu/alumni/travel library.vanderbilt.edu Chancellor’s Lecture Series (615) 322-7100 vanderbilt.edu/chancellor/lecture-series Eskind Alumni Digital Library Blair Performances Email [email protected] blair.vanderbilt.edu/concerts-events (615) 322-0310 Vanderbilt Fine Arts Gallery VOLUNTEER vanderbilt.edu/gallery (615) 343-1704 Vanderbilt Reunion reunion.vanderbilt.edu Vanderbilt Dyer Observatory (615) 322-6034 www.dyer.vanderbilt.edu (615) 373-4897 Commodore Recruitment Programs (CoRPs) vanderbilt.edu/alumni Vanderbilt School of Medicine Events (615) 343-8286 medschool.vanderbilt.edu/alumni (615) 322-0310 Vanderbilt University Medical Center and Monroe Carell Jr. Children’s Hospital at Vanderbilt Vanderbilt School of Nursing Lectures vanderbilthealth.com/volunteeratvanderbilt nursing.vanderbilt.edu Vanderbilt Medical Alumni Association Host Program Vanderbilt Kennedy Center Events medschool.vanderbilt.edu/alumni/hostprogram kc.vanderbilt.edu/site/newsandevents (615) 322-0310 Osher Lifelong Learning Institute Vanderbilt School of Nursing Alumni Panel vanderbilt.edu/cngr/olli Email [email protected] (615) 322-5569 (615) 936-3046 Athletics Events vanderbilt.edu/ncc Shared Interest Groups vanderbilt.edu/alumni/shared-interest (615) 322-4405

OAK LEAF SOCIETY SAMPLE FILES Page 12 of 22 34840 FrontSeg6Nondonors page of letter main to 50062 undergraduate alumni NON-DONORS.

Oak Leaf Society - LAUNCH LETTER SEGMENT 6 of 6

March 14, 2012

Mr.Donor Ronald address Bruce Walkerhere Jr. 105 Lamont Ave San Antonio, TX 78209-3751 Dear Mr.Donor Walker, salutation here

I would like to take this opportunity to let you know about the newly established Oak Leaf Society, which honors loyal Vanderbilt donors and recognizes them for their commitment to making a difference across the university.

Each year more than 26,000 people demonstrate their loyalty to Vanderbilt by renewing their annual gifts. The Oak Leaf Society distinguishes these supporters as part of a special community of Vanderbilt donors whose gifts serve as the foundation for university-wide growth. Gifts of any amount, to any area of the university, given for two or more consecutive fiscal years qualify you for Oak Leaf Society participation. Involvement in the society is sustained as long as gifts are made to Vanderbilt every fiscal year (July 1 to June 30) without interruption.

I would personally like to invite you to join the community created through the Oak Leaf Society. You can become a participant by making a gift to the area of your choice prior to the end of this fiscal year on June 30 using the enclosed form. You can also take advantage of the buyback program, which you can learn more about by reading the enclosed brochure.

For more information about the Oak Leaf Society and Vanderbilt’s deep appreciation of loyal supporters, visit giving.vanderbilt.edu/oakleafsociety. Please also take a moment to review the list of volunteer opportunities on the back of this letter. In addition to giving financially, I encourage you to join us in one of these activities, as Vanderbilt is also very grateful for your gift of time.

Collectively, annual gifts have a direct impact on Vanderbilt’s ability to provide first-class learning opportunities for today’s students. Thank you for your support of Vanderbilt. Call to make a gift Sincerely yours, and buy back years to become an Oak Leaf Society participant Kyle McGowan Executive Director of Annual Giving

pmb 407727 (800) 288-0028 2301 Vanderbilt Place [email protected] Nashville, Tennessee 37240-7727 giving.vanderbilt.edu/oakleafsociety

OAK LEAF SOCIETY SAMPLE FILES Page 13 of 22 Back page of letter to undergraduate alumni NON-DONORS.

VANDERBILT UNIVERSITY VOLUNTEER AND ENGAGEMENT OPPORTUNITIES For more information on each of the items listed below, please visit giving.vanderbilt.edu/oakleafsociety or call (800) 288-0028.

LEARN PARTICIPATE AND ATTEND Vanderbilt Calendar of Events Regional Vanderbilt Chapters calendar.vanderbilt.edu vuconnect.com/chapters (615) 343-6887 Commodore Career Connection Vanderbilt Social Media vuconnect.com social.vanderbilt.edu Vanderbilt Travel Program Jean and Alexander Heard Library vanderbilt.edu/alumni/travel library.vanderbilt.edu Chancellor’s Lecture Series (615) 322-7100 vanderbilt.edu/chancellor/lecture-series Eskind Alumni Digital Library Blair Performances Email [email protected] blair.vanderbilt.edu/concerts-events (615) 322-0310 Vanderbilt Fine Arts Gallery VOLUNTEER vanderbilt.edu/gallery (615) 343-1704 Vanderbilt Reunion reunion.vanderbilt.edu Vanderbilt Dyer Observatory (615) 322-6034 www.dyer.vanderbilt.edu (615) 373-4897 Commodore Recruitment Programs (CoRPs) vanderbilt.edu/alumni Vanderbilt School of Medicine Events (615) 343-8286 medschool.vanderbilt.edu/alumni (615) 322-0310 Vanderbilt University Medical Center and Monroe Carell Jr. Children’s Hospital at Vanderbilt Vanderbilt School of Nursing Lectures vanderbilthealth.com/volunteeratvanderbilt nursing.vanderbilt.edu Vanderbilt Medical Alumni Association Host Program Vanderbilt Kennedy Center Events medschool.vanderbilt.edu/alumni/hostprogram kc.vanderbilt.edu/site/newsandevents (615) 322-0310 Osher Lifelong Learning Institute Vanderbilt School of Nursing Alumni Panel vanderbilt.edu/cngr/olli Email [email protected] (615) 322-5569 (615) 936-3046 Athletics Events vanderbilt.edu/ncc Shared Interest Groups vanderbilt.edu/alumni/shared-interest (615) 322-4405

OAK LEAF SOCIETY SAMPLE FILES Page 14 of 22 6" X 9" (folded flat) Oak Leaf Society Brochure providing detailed information about the Oak Leaf Society Program - “I loved my four years ALL SEGMENTS at Vanderbilt and know they wouldn’t have been possible without the help and generosity of others. I think it’s important to pay that generosity forward every year so that today’s students might enjoy the same experience I did.”

John R. Markham III, BA’01 Recognizing Loyal Vanderbilt supporter since 2004 Donor Loyalty to Vanderbilt

The newly established Oak Leaf Society recognizes committed Vanderbilt donors whose annual gifts serve as the foundation for university-wide growth. Gifts of any amount, to any area of the university, given for two or your more consecutive fiscal years are greatly appreciated and count toward Oak Leaf Society participation.

Various durations of loyalty are recognized— from Founder participants who are just starting a tradition of giving annually to Capstone participants who have shown commitment to the university through annual giving for generosity Recognizing 20 years or more. Participation is sustained as long as gifts are made to Vanderbilt every fiscal Donor Loyalty year (July 1 to June 30) without interruption. Offce of Annual Giving to Vanderbilt PMB 407727, 2301 Vanderbilt Place, Nashville, TN 37240-7727 giving.vanderbilt.edu/oakleafsociety [email protected] (800) 288-0028

OAK LEAF SOCIETY SAMPLE FILES Page 15 of 22 “My father was in graduate school “I value the education I received at Vanderbilt when I was born. My husband and I met while we at Vanderbilt because it helped me to broaden my perspectives, were students at Vanderbilt. Our three sons are all Vanderbilt experiences and self-image. I’ve never been able to give large graduates, and we have one grandson who is a graduate. gifts, but as an ordinary alumnus, it is important for me to give We appreciate the opportunity to be able to give back to an back to Vanderbilt every year, partially repaying those whose institution that has given so much to our family.” past gifts made my education possible.” Cornelia Carter Sundermann, BSN’50 for William Russell Young, BA’56 Loyal Vanderbilt supporter for more than 20 years Loyal Vanderbilt supporter for more than 20 years

Loyalty Matters How to Become a Participant Each year more than 26,000 Vanderbilt alumni, parents, friends When you give any amount to any area of Vanderbilt for two fiscal years in a row, you and community members demonstrate loyalty to the university by will be recognized for your generosity by the Oak Leaf Society. In order to sustain renewing their annual gifts. participation and achieve new recognition levels, simply make a gift every fiscal year generationswithout interruption. Participation in the Oak Leaf Society signifies being part of a special community of donors dedicated to shaping the future of Vanderbilt. The Oak Leaf Society is a vital community of Vanderbilt supporters, and the university is It’s a community making a difference in informed and creative proud to acknowledge participants at the following qualifying levels: teaching, student scholarships, cutting-edge research, patient care, Founder 2 to 9 years of consecutive giving and service to the community and society at large. Collectively, Ambassador 10 to 19 years of consecutive giving the annual gifts have a powerful impact on Vanderbilt’s ability to meet Capstone 20 or more years of consecutive giving new opportunities and emerging needs while also honoring the timeless tradition of giving to Vanderbilt. Recognition The Oak Leaf Society also provides a means for loyal donors to Vanderbilt is extremely grateful for the commitment Oak Leaf Society participants make become further engaged with Vanderbilt as volunteers. Many each and every year. Recognition of loyal donors includes: volunteer opportunities are available to participants. A list can be found by visiting giving.vanderbilt.edu/oakleafsociety. signifcance Give Today every fifth year of consecutive giving thereafter Will you help shape the future of Vanderbilt by making your annual gift today? Buyback Program To start your tradition of giving or to continue a commitment Participation is sustained as long as gifts are made to Vanderbilt every fiscal year (July 1 to you’ve already made, visit giving.vanderbilt.edu/oakleafsociety. You June 30) without interruption. Participants who miss a fiscal year of giving to Vanderbilt can also learn more about participation in the Oak Leaf Society have the opportunity to rejoin the Oak Leaf Society through “buying back” giving years that by contacting the Office of Annual Giving at (800) 288-0028 or your were missed and resuming annual giving. Years may be bought back at a rate of $25 per year. [email protected].

OAK LEAF SOCIETYloyalty SAMPLE FILES Page 16 of 22 5" X 7"fpw=7.00in. Certificate fph=5.00in. presented this to donors scrap area who is have 0.38in. achieved by 7.00in. 5, 10, 2012-02-22 15 or 20 15:46:01 consecutive years of giving to Vanderbilt. - Highlighted areas indicate where variable text was be dropped in. Alumni received the version based on their giving history. - SEGMENTS 3 AND 4

fpw=7.00in. fph=5.00in. fpw=7.00in. fph=5.00in.

604 withcert 51

presented to

Donor name here fpw=7.00in. fph=5.00in. Mr. John J. Heflin III fpw=7.00in. fph=5.00in. A Founder participant of the Oak Leaf Society who has shown exceptional commitment to Vanderbilt through 5 years of continuous giving.

March 14, 2012

Kyle McGowan, Executive Director of Annual Giving Date

OAK LEAFfpw=7.00in. SOCIETY SAMPLE fph=5.00in. FILES this scrap area is 0.38in. by 7.00in. 2012-02-22 15:46:01Page 17 of 22 REPLY/GIFT CARD - ALL SEGMENTS Please direct my gift to:

! The Undergraduate Experience 184 ! College of Arts and Science DonorMr. Michael address A. Rigsby here ! 2210 Camino Del Mar Dr ! School of Engineering Sanibel, FL 33957-6306 ! Peabody College of Education and Human Development ! Other ______*Z12AA0000033918* Vanderbilt will split this gift credit with your spouse unless you prefer otherwise. ! Please do not split this gift credit with my spouse.

Home phone ______! preferred Office of Annual Giving PMB 407727 Cell phone ______! preferred 2301 Vanderbilt Place Preferred email ______Nashville, TN 37240-7727 (866) 882-FUND (toll-free) • Fax: (615) 322-6586 [email protected]

If you have recently made a gift to Vanderbilt—thank you. 48736 main 31243

Please direct my gift to:

! The Undergraduate Experience 71 ! College of Arts and Science DonorMrs. Donald address C. Orr here ! Blair School of Music 905 Bowring Park ! School of Engineering Nashville, TN 37215-2456 ! Peabody College of Education and Human Development ! Other ______*Z12AA0000030610* Vanderbilt will split this gift credit with your spouse unless you prefer otherwise. ! Please do not split this gift credit with my spouse.

Home phone ______! preferred Office of Annual Giving PMB 407727 Cell phone ______! preferred 2301 Vanderbilt Place Preferred email ______Nashville, TN 37240-7727 (866) 882-FUND (toll-free) • Fax: (615) 322-6586 [email protected]

If you have recently made a gift to Vanderbilt—thank you. 20051 main 1640

Please direct my gift to:

! The Undergraduate Experience 26 ! College of Arts and Science DonorMr. Scott address Lawrence here Parman ! Blair School of Music 236 Cannon HOB ! School of Engineering Washington, DC 20515-0503 ! Peabody College of Education and Human Development ! Other ______*Z12Z60000205011* Vanderbilt will split this gift credit with your spouse unless you prefer otherwise. ! Please do not split this gift credit with my spouse.

Home phone ______! preferred Office of Annual Giving PMB 407727 Cell phone ______! preferred 2301 Vanderbilt Place Preferred email ______Nashville, TN 37240-7727 (866) 882-FUND (toll-free) • Fax: (615) 322-6586 [email protected]

If you have recently made a gift to Vanderbilt—thank you. 7001 OAK LEAF SOCIETY SAMPLE FILES Page 18 of 22 main 156 Method of Payment: ! check (Please make check payable to Vanderbilt University) Please enter your 2012 gift in the table below, plus any years you would ! credit card: !Visa !MasterCard !American Express !Discover like to buy back for $25 each. Vanderbilt’s fiscal year is July 1 to June 30.

NAME ON CARD Fiscal Gift Year History Buyback Total CARD NUMBER

2012 $ EXPIRATION DATE Variable$0 information enter gift –› 2011 $0 $25 $ here based on donor SIGNATURE 2010 $ gift $0history $25 Many employers match charitable gifts. Visit www.matching.vanderbilt.edu 2009yes N/A $ or ask your employer for participation details. 2008yes N/A $ ! I have included Vanderbilt in my estate plans. ! I am interested in learning more about gift planning opportunities. 2007yes N/A $ To make a monthly gift through electronic bank draft, go to TOTAL (2012 gift + buyback): $ giving.vanderbilt.edu/annualgiving and click “Ways to Give.”

Method of Payment: ! check (Please make check payable to Vanderbilt University) Please enter your 2012 gift in the table below, plus any years you would ! credit card: !Visa !MasterCard !American Express !Discover like to buy back for $25 each. Vanderbilt’s fiscal year is July 1 to June 30.

NAME ON CARD Fiscal Gift Year History Buyback Total CARD NUMBER

2012 $0 enter gift –› $ EXPIRATION DATE Variable information 2011 $0 $25 $ here based on donor SIGNATURE 2010 $ gift $0history $25 Many employers match charitable gifts. Visit www.matching.vanderbilt.edu 2009$0 $25 $ or ask your employer for participation details. 2008$0 $25 $ ! I have included Vanderbilt in my estate plans. ! I am interested in learning more about gift planning opportunities. 2007$0 $25 $ To make a monthly gift through electronic bank draft, go to TOTAL (2012 gift + buyback): $ giving.vanderbilt.edu/annualgiving and click “Ways to Give.”

Method of Payment: ! check (Please make check payable to Vanderbilt University) Please enter your 2012 gift in the table below, plus any years you would ! credit card: !Visa !MasterCard !American Express !Discover like to buy back for $25 each. Vanderbilt’s fiscal year is July 1 to June 30.

NAME ON CARD Fiscal Gift Year History Buyback Total CARD NUMBER

2012 yes N/A $ EXPIRATION DATE Variable information 2011 $0 $25 $ here based on donor SIGNATURE 2010 $ gift$0 history $25 Many employers match charitable gifts. Visit www.matching.vanderbilt.edu 2009$0 $25 $ or ask your employer for participation details. 2008$0 $25 $ ! I have included Vanderbilt in my estate plans. ! I am interested in learning more about gift planning opportunities. 2007$0 $25 $ To make a monthly gift through electronic bank draft, go to TOTAL (2012 gift + buyback): $ giving.vanderbilt.edu/annualgiving and click “Ways to Give.” OAK LEAF SOCIETY SAMPLE FILES Page 19 of 22 3" X 5" Loyalty Society Static 2011-2012 Cling Decal | SEGMENTS 3 & 4

OAK LEAF SOCIETY SAMPLE FILES Page 20 of 22 6.5" X 9.5" Carrier Envelope WITH participant materials (membership card, certificate or decal) Oak Leaf Society - PMB 407727 SEGMENTS 3 & 4 2301 Vanderbilt Place Nashville, TN 37240-7727

Recognizing Donor Loyalty to Vanderbilt Participant materials enclosed

OAK LEAF SOCIETY SAMPLE FILES Page 21 of 22 6.5" X 9.5" Carrier Envelope MINUS participant materials Oak Leaf Society - PMB 407727 SEGMENTS 1, 2, 5 & 6 2301 Vanderbilt Place Nashville, TN 37240-7727

Recognizing Donor Loyalty to Vanderbilt

OAK LEAF SOCIETY SAMPLE FILES Page 22 of 22