Review of Rfuls Professional Rugby Department
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February 2013 Issue 154 The Official Newspaper of The RFU REVIEW OF RFU’s PROFESSIONAL RUGBY DEPARTMENT Will Chignell Sir Ian McGeechan and Peter Keen is blessed with committed, able people. reported back last month (January) • The demands of club and country are to the RFU’s Chief Executive, Ian a challenge. England players spend Ritchie, after a thorough review a large proportion of their time with of the Union’s Professional their clubs and consequently close Rugby Department. collaboration with all stakeholders is The review’s objectives were to assess crucial to their development. the structure and function of the support • The primacy of a successful England team services and the performance pathway was an almost universally held view. This for players into the senior team. Sir Ian should not be underestimated. McGeechan OBE and Peter Keen CBE • From a performance perspective, the conducted in-depth interviews with a RFU has all the component parts but the broad range of stakeholders, including: structure is complicated, both internally England players, RFU staff, coaches and and externally. support staff from leading Premiership • There is no dedicated ‘fit for purpose’ clubs. This informed both the prognosis and Sir Ian McGeechan Peter Keen National Training Centre, which is a recommendations made. barrier to the alignment of all England Ian Ritchie said, “I am very grateful to acknowledged leaders in their respected recommendations will help us deliver that.” senior and age grade team activities, as both Ian and Peter for being so thorough fields of expertise, and it is heartening to hear The prognosis was as follows: well as the development of coaches and and for spending so much time analysing we are in a good place. We are, however, • A team and sport in good shape with a wider continual professional development the various aspects that surround and determined to provide greater clarity and bounty of young talent, with ambition to (CPD) opportunities. underpin England performance. Both are focus to the performance pathway and these explore the limits of their abilities. The sport Continued on page 2… RFU & IBM SCORE A FIRST WORLD CUP WARM UPS Dave Barton WITH IBM TRYTRACKER The RFU has confirmed that Nicola Marshall ahead of the 2015 Rugby World The RFU and IBM have announced a strategic Game’ predict three crucial areas of performance Cup England will play three Test five year agreement that will include the specific to each team ahead of match day. If a side matches beginning on August 15, development of a Customer Relationship hits their target in these aspects of their game including two QBE Internationals Management strategy and lead to further then they are more likely to increase their chances at Twickenham Stadium. The warm benefits for fans. In a first for rugby, this of victory, for example crossing the gainline or up matches will see England take on includes the launch of a new platform to give obtaining a certain goalkicking percentage. France and Ireland at home, and then fans access to real time insight into the team As well as the overall ‘Keys to the Game’, the new travel away to play France. and individual performance on the pitch. platform features a ‘Momentum’ graph, visualising England Head Coach Stuart Lancaster The IBM Predictive Analytics Technology the story of the match as it unfolds, identifying analyses historic and current data to provide key moments, decisions and turning points based said: “These Test matches will be vital in-game stats and live insight to enrich the fan on every facet of the game. It also determines the in our preparations for the World Cup. experience by helping viewers understand what match’s ‘Key Influencers’ by analysing every action To have two QBE Internationals at to watch for in each game and explain exactly of every player to reveal which three players are Twickenham Stadium, in front of our what teams need to do to win against specific having the biggest positive impact on their team’s passionate fans, will be something to opponents – the IBM TryTracker. overall performance. Results are based on position look forward to and we are grateful to the The data provided by the leading sports data specific historical data, and also show a player’s French and Irish unions for helping us company, Opta, for all England internationals is performance compared against the average of arrange these fixtures so soon after analysed by IBM, before being hosted on RFU. their team mates for a number of key statistics. the draw.” com. Within the IBM TryTracker, the ‘Keys to the Continued on page 2… It will be QBE, the business insurance specialist’s fourth year as title sponsor of the series. QBE is working closely with the coaching places available in 2013 heavily RFU to support the development of rugby, oversubscribed. The Coaching Club which includes the recently launched QBE reaffirms QBE’s commitment to support Coaching Club. This partnership between rugby at all levels and we look forward to QBE and the RFU aims to recruit and seeing the results.” train 2,015 new level two rugby coaches Fixtures for the 2015 RWC warm by 2015. up matches: Richard Pryce, Deputy Chief Executive • August 15 – England v France Officer of QBE European Operations, QBE International said: “We continue to be a proud partner • August 22 – France v England of England Rugby, both through our • September 5 – England v Ireland sponsorship of the QBE Internationals QBE International and initiatives such as the QBE Coaching Ticket prices and availability for the 2015 Club. We are delighted that the RFU has QBE Internationals will be announced in received such an overwhelming response due course with details appearing on Rugby writers get to grips with IBM TryTracker to this new programme, with the 300 www.rfu.com 1 REVIEW OF RFU’s PROFESSIONAL RUGBY RFU & IBM SCORE DEPARTMENT ENGLAND Continued from page 1… A FIRST WITH IBM Recommendations: Peter Keen CBE said, “My task was to apply the same TRYTRACKER FANS • The current Professional Rugby Department should analysis to England Rugby as I have to other sports striving be focussed into two areas; International Performance to be the very best in the world. What I found compared Continued from page 1… and Professional Rugby. Both will report directly into favourably with some of the very best practice I have the CEO. observed in Elite Sport. I have been impressed by the quality CONNECTED As well as providing the analytics for IBM TryTracker, the • An International Performance Department will be of the people, their thinking and their actions. new five year agreement with the RFU also includes the created, to include the senior and age grade teams, 7s and “I have also been struck by the strong values and culture implementation of a Customer Relationship Management women’s teams, concentrating on preparing players for of rugby. Although areas for change and improvement have (CRM) transformational plan for the RFU. Using IBM Analytics AT LEEDS senior international rugby. Recruitment for the Head of been identified, these align well with the momentum already will allow the RFU to better understand its rugby customer Tony Simpson International Player Development, which will be a key building towards the 2015 World Cup. England Rugby needs information, to enable the organisation to communicate with role within this department, will commence soon. With accelerated evolution, not revolution.” supporters and participants in a more personalised way. the need for a clear, co-ordinated pathway in mind, this Sir Ian McGeechan OBE said, “The strength of Sophie Goldschmidt, Chief Commercial Officer, RFU said, department will be headed up by Stuart Lancaster. relationships between the clubs and the RFU is paramount “We’re delighted to be working with a company of IBM’s Six thousand rugby union enthusiasts from clubs, schools, colleges as Academy Coach at Leeds getting an opportunity to watch England see their rugby legends so close up a week before the RBS 6 Nations • The Professional Rugby Department, led by Rob Andrew, for the professional game in England to develop fully. We calibre. This important new long-term agreement will enable and universities across the North of England and further afield training. I went all the way to London to attend the session and I is fantastic. For the players to see all the kids and for the coaching working closely with International Performance, will have spent many months talking to a wide variety of people the RFU to give fans even more insight and understanding into delivered a ringing endorsement of England Head Coach Stuart can still remember it. I hope the young people who have been here staff and the professional staff to see the commitment of the be responsible for the Regional Academy Programme, on this very subject, and it is clear that great strides have been what’s happening on the pitch and why, as well as ensuring Lancaster’s belief that there is a huge fund of goodwill available to share my experience and go away excited and inspired by seeing the teachers and the club people with bad weather warnings around just professional competition structures, Medicine, Sports taken in this area, particularly with the coaches. we remain at the forefront of new technology to enrich the the game if the elite are closely connected with the grass roots. players up close.” shows their commitment. Science, Anti-Doping, Coach and Referee Development “The collaborative relationships must continue to be overall fan experience. Our plans also involve utilising IBM’s Cumbria-born Lancaster brought his England squad back to “It’s also important for the players to meet the fans because it “We are all working towards the one-game concept where we and critically the relationship between Premiership clubs, strengthened for the good of the game, so that everyone expertise to further benefit the grassroots game and enhance Yorkshire, just as he did a year ago, when an audience at Leeds makes them understand what England rugby is about and what it have a connection between the first time someone picks up a ball Championship clubs and the RFU.