2022 Australian of the Year Awards NSW Media Toolkit
The Department of Premier and Cabinet and the Australia Day Council of NSW are working in conjunction with the National Australia Day Council to promote the Australian of the Year Awards. We encourage you to utilise this media toolkit to promote the 2022 Awards. When developing content, we ask that you consider the following key messages: • Nominations for the 2022 Australian of the Year Awards are now open to all members of the public. • It’s up to you to nominate the next Australian of the Year – someone who goes above and beyond, and demonstrates our great Australian spirit. • By nominating someone, you recognise the efforts of a fellow Australian. • It only takes one nomination for someone to be in the running for the awards. • There are four awards categories – Australian of the Year; Senior Australian of the Year; Young Australian of the Year; and Australia’s Local Hero. • Reflect. Respect. Celebrate. Because we are all part of the story. • Nominations close at midnight on Saturday, 31 July 2021 AEST. • Visit australianoftheyear.org.au to nominate now.
We encourage you to utilise the examples provided below, or alternatively use the text to inspire your own posts. We’ve also included social media tiles, images and video links to accompany your message. Of course, we encourage your team to get creative and add in your own images as appropriate. We look forward to seeing what you come up with…
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Some social media examples…
Did you know that all it takes is ONE nomination to recognise someone for the Australian of the Year Awards? What are you waiting for? #NominateNow
Do you know someone who inspires you? Chances are you do. It’s easy to recognise them. #ausoftheYearAwards. #NominateNow via https://www.australianoftheyear.org.au/nominate/
We’ve been through quite the year. It’s time to celebrate our amazing nation and the people that make it so. #NominateNow at https://www.australianoftheyear.org.au/nominate/
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#NominateNow and recognise someone in your community who’s doing our country good. Visit https://www.australianoftheyear.org.au/nominate/
Now is the time to give Aussies around the country, who are doing amazing work, the recognition they deserve. #NominateNow and let us share their story. Head to https://www.australianoftheyear.org.au/nominate/
Social Media Handles
Instagram Twitter Facebook
@australianoftheyear @ausoftheyear @AustralianoftheYear
Hastags #NominateNow #ausoftheyear
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Some email examples…
Within your organisation or to external stakeholders: If you have a company/organisation newsletter, or send an email to your department or stakeholder group of high-performing individuals, we encourage you to consider the below words for inclusion. Dear XX I would like to take this opportunity to encourage you to consider nominating someone for the 2022 Australian of the Year Awards. The Australian of the Year Awards recognise individuals who are changing lives and Australian society for the better; someone whose challenges and triumphs are manifested in their life experience and personal journey, beyond their career achievements. A person who has taken risks, done the hard yards and been a pioneer in their field, positively impacting the lives of others. I am sure there is someone you know who meets these criteria and would be a worthy nominee. To nominate, visit https://www.australianoftheyear.org.au/nominate/ and complete the three short questions. Nominations are now open and will close on Saturday, 31 July 2021. If you have any questions about the Australian of the Year Awards please contact the Premier’s Protocol Unit on (02) 9228 5188 or email [email protected]. Regards…
To a recipient or nominee from your awards program: if your area administers an existing awards programs and considers one of its previous recipients or nominees as a worthy nominee for the Australian of the Year Awards, we encourage you to email the nominator or colleague. Dear XX I would like to take this opportunity to encourage you to consider nominating [insert name] for the 2022 Australian of the Year Awards. The Australian of the Year Awards recognise individuals who are changing lives and Australian society for the better; someone whose challenges and triumphs are manifested in their life experience and personal journey, beyond their career achievements. A person who has taken risks, done the hard yards and been a pioneer in their field, positively impacting the lives of others. [insert name] was recently awarded/ nominated for the [insert Award program], and I believe he/she meets these criteria and would be a worthy nominee.
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To nominate, visit https://www.australianoftheyear.org.au/nominate/ and complete the three short questions. Nominations are now open and will close on Saturday, 31 July 2021. If you have any questions about the Australian of the Year Awards please contact the Premier’s Protocol Unit on (02) 9228 5188 or email [email protected]. Regards…
A newsletter example… The Australian of the Year Awards recognise individuals who are changing lives and Australian society for the better; someone whose challenges and triumphs are manifested in their life experience and personal journey, beyond their career achievements. A person who has taken risks, done the hard yards and been a pioneer in their field, positively impacting the lives of others. Do you know someone who is worthy of the title of Australian of the Year?
Nominate Now for the 2022 Click Here to Nominate Australian of the Year Awards
Videos links…
• A NSW-specific 30-second Community Service Announcement that can be used through social and online platforms – https://vimeo.com/545291556/7929e68899
• Videos showcasing the inspiring stories of the 2021 Australian of the Year nominees, for use on your social and online platforms, or to include in newsletters as appropriate: o Australian of the Year category - https://vimeo.com/545292032/dda1d74ee0 o Senior category - https://vimeo.com/545292101/0fdad2cca9 o Young category - https://vimeo.com/545292140/d2ef48b185 o Local Hero category - https://vimeo.com/545292073/a87ef7a33a
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Questions?
If you have any questions please contact the Premier’s Protocol Unit at [email protected] or 9228 5188.
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