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Periodismo Especializado En Tenis: Un Reto En Colombia Presentado

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Periodismo Especializado En Tenis: Un Reto En Colombia Presentado 1 Periodismo especializado en tenis: un reto en Colombia Presentado por: Alejandra Téllez Arango Pontificia Universidad Javeriana Facultad de Comunicación y Lenguaje Comunicación Social Trabajo de grado para optar por el título de Comunicadora Social Énfasis Periodismo Asesorada por: Claudia Helena Hernández Bogotá D.C., Colombia Noviembre, 2020 2 Bogotá, 18 de noviembre de 2020 Doctora MARISOL CANO BUSQUETS Decana Facultad de Comunicación y Lenguaje Pontificia Universidad Javeriana Estimada decana, Me permito presentarle mi Trabajo de Grado Titulado “Periodismo epecializado en tenis: un reto en Colombia” con el fin de optar el título de Comunicadora Social con énfasis en Periodismo. El Trabajo de Grado, fue dirigido por Claudia Helena Hernández, docente de la Facultad de Comunicación y Lenguaje de la Pontificia Universidad Javeriana de Bogotá. Cordialmente, Alejandra Téllez Arango Estudiante Comunicación Social Pontificia Universidad Javeriana 3 Bogotá 18 de noviembre de 2020 Doctora Marisol Cano Busquets Decana Académica Facultad de Comunicación y Lenguaje Pontificia Universidad Javeriana Respetada señora decana: Por medio de esta carta presento a consideración de usted y de la Facultad de Comunicación y Lenguaje el trabajo de grado que asesoré, titulado: Periodismo especializado en tenis: un reto en Colombia, con el cual la estudiante Alejandra Téllez Arango, pretende obtener el título de Comunicadora Social y Periodista. Espero que el producto reportaje y el trabajo escrito aporten a la Universidad. Agradezco su amable atención cordialmente. 4 Tabla de contenido Introducción ..............................................................................................................................6 1. Justificación .......................................................................................................................8 1.1. ¿Por qué es importante investigar el problema? ................................................................. 8 1.2. ¿Qué se va a investigar específicamente? ............................................................................. 8 2.Objetivos .................................................................................................................................9 2.1. Objetivo General ........................................................................................................................ 9 2.2. Objetivos Específicos .................................................................................................................. 9 3. Diferencias con el anteproyecto (cambios realizados) ........................................................ 10 4. Categorías de análisis .......................................................................................................... 11 4.1. Empresa periodística en internet ............................................................................................. 11 4.2. Periodismo especializado .......................................................................................................... 11 4.3. Periodismo digital ..................................................................................................................... 12 4.4. Periodismo digital y deporte..................................................................................................... 13 4.5. Modelo de negocio .................................................................................................................... 14 5. Marco metodológico ............................................................................................................ 16 5.1. Reportaje .................................................................................................................................. 16 5.2. Reportaje deportivo .................................................................................................................. 17 5.3. Entrevista .................................................................................................................................. 18 6. Match Tenis ......................................................................................................................... 19 6.1. El periódico del tenis colombiano ............................................................................................. 22 6.2. Fundación Match Tenis ............................................................................................................ 23 6.3. Match Design ............................................................................................................................ 25 6.4. Punto de Quiebre ...................................................................................................................... 27 7. Colombia Tennis.................................................................................................................. 29 7.1. Majoma Comunicaciones y Eventos ........................................................................................ 29 7.2. Colombia Tennis ....................................................................................................................... 30 8. Tenis On Media ................................................................................................................... 34 8.1. Labor social .............................................................................................................................. 38 9. Federación Colombiana de Tenis ....................................................................................... 40 9.1. Conceptos sobre las páginas de tenis ........................................................................................ 42 10. Colsanitas: el gran promotor del tenis en Colombia ........................................................ 45 10.1. Conceptos sobre las páginas de tenis ...................................................................................... 48 11. Liga de Tenis de Bogotá .................................................................................................... 50 5 11.1. Conceptos sobre las páginas de tenis ...................................................................................... 52 12. Patrocinadores ................................................................................................................... 54 12.1. Importancia de los patrocinadores ......................................................................................... 54 12.2. Las empresas y el tenis ........................................................................................................... 55 Colsanitas ................................................................................................................................................... 55 Wilson Colombia ......................................................................................................................................... 55 Droguería Alemana ..................................................................................................................................... 55 Valtik Foods ................................................................................................................................................ 56 Heel Colombia ............................................................................................................................................ 56 Match Point - AGM Sports .......................................................................................................................... 56 12.3. Conceptos sobre las páginas ................................................................................................... 57 13. Nuevas tendencias ............................................................................................................. 59 13.1. Los nuevos espacios ................................................................................................................ 60 Tenis Plus ................................................................................................................................................... 60 Soy Tenista .................................................................................................................................................. 61 Tie- Break ................................................................................................................................................... 62 Asociación de Tenis Femenino Colombiano ................................................................................................. 62 Dropshot ..................................................................................................................................................... 63 Pasión Tenis TV .......................................................................................................................................... 64 13.2. Conceptos sobre las páginas ................................................................................................... 65 Reportaje ................................................................................................................................. 67 Conclusiones ............................................................................................................................ 89 Referencias .............................................................................................................................. 91 6 Introducción Históricamente, el cubrimiento periodístico del deporte
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