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Plakate Herbert Matter Plakate Herbert Matter 1 2 Plakate von Herbert Matter 3 4 Herbert Matter (*1907 Engelberg; † 1984 Springs) Herbert Matter studierte zunächst Malerei an der Ecole des Beaux-Arts in Genf, anschliessend besuchte er in Paris die Académie de l‘Art Moderne. Dort gehörten unter anderen Fernand Léger und Amédée Ozenfant zu seinen Lehrern. Von 1929 bis 1932 arbeitete Matter in Paris als selbstständiger Grafiker und Fotograf und war für das Grafik- und Fotostudio Deberny & Peignot tätig, wo er sich eine fototechni- sche Ausbildung erwarb. In Paris lernte er auch Adolphe M. Cassandre kennen und gestaltete gemeinsam mit ihm mehrere Plakate. 1932 kehrte Matter in die Schweiz zurück und arbeitete vor allem für die Tourismusbranche. 1936 emigrierte er in die USA, wo er weiterhin als Grafiker tätig war, aber auch Ruhm als Fotograf und Filmer erlangte. Nach seiner Emigration in die USA 1936 arbeitete Matter in New York als Modefoto- graf für die Zeitschriften Vogue und Harper‘s Bazaar. 1939 gestaltete er das Innere des Schweizer Pavillons auf der New Yorker Weltausstellung: Eine monumentale dreidimensionale Fotomontage vermittelte das Bild einer dynamischen Schweiz. 1946 begann Matters zwanzigjährige Zusammenarbeit mit dem Möbelkonzern Knoll International, für den er das Logo mit dem grossen K gestaltete, zudem zahlreiche Kataloge und Werbeanzeigen. Matter entwarf auch für Unternehmen wie New Haven Railroad und Institutionen wie das Guggenheim Museum ganze Corporate- Identity-Programme. Daneben dokumentierte er als Fotograf das Werk zahlreicher Künstler, darunter jenes von Alexander Calder, Mark Rothko und Jackson Pollock. 1960 besuchte er erstmals Alberto Giacometti in dessen Atelier in Paris. In den da- rauffolgenden Jahren entstanden zahlreiche Fotografien zum Leben und Werk des Künstlers. Auch im Filmmetier war Matter erfolgreich. So schuf er beispielsweise 1949 den Film Works of Calder. Matter unterrichtete zudem über zwanzig Jahre lang Fotografie und Grafik an der Yale University in New Haven und prägte damit eine ganze Generation von Studenten. Matter gilt als Begründer des modernen Fotoplakats in der Schweiz. Schon erste Plakate Matters für die Tourismusbranche zeigen ein neues, von Cassandre beein- flusstes Verständnis des Mediums. Wenngleich noch malerisch gestaltet, sind der Detailverzicht, eine grosszügige gestalterische Straffung und eine neue Einbindung der Schrift bereits charakteristisch für sein Schaffen. Ab den 1930er-Jahren sorgte er dann mit seinen aufsehenerregenden grafischen Arbeiten für die Schweizerische Verkehrszentrale für eine gänzlich neue Ästhetik, indem er das Medium Fotografie überzeugend in die bis dahin rein zeichnerische Reklamegrafik integrierte. Matter fand dafür Vorbilder in den Fotomontagen der russischen Konstruktivisten. Auch die Behandlung der Schrift, die nun in die Gesamtkomposition eingebunden wird und die konventionelle Horizontale verlässt, zeugen von Matters modernem Zugriff. An diesen knüpfte die internationale Avantgarde im Grafikdesign nach den Kriegsjahren wieder an. 5 1925 Matter Herbert Engelberg Stansstad-Engelberg Elektrische Bahn 1925 Farblithographie 101 x 70 cm Quelle: tön_103196 6 7 1928 Matter Herbert Engelberg Schweiz 1928 Farblithographie 128 x 90 cm Quelle: tön_396466 8 9 1928 Matter Herbert PKZ. 1928 Farblithographie 128 x 90 cm Quelle: ZHdK_10-0772 10 11 1934 Matter Herbert 14 Tage Jugendreisen 1934 Farbtiefdruck 100 x 70 cm Quelle: tön_201313 12 13 1934 Matter Herbert Schweiz Winterferien - doppelte Ferien 1934 Farbtiefdruck 102 x 64 cm Quelle: tön_396467 14 15 1935 Matter Herbert Engelberg Trübsee 1935 Farbtiefdruck 102 x 64 cm Quelle: tön_192459 16 17 1935 Matter Herbert Pontresina Engadin 1935 Farbtiefdruck 102 x 64 cm Quelle: tön_192460 18 19 1935 Matter Herbert All roads lead to Switzerland Riley Continental Rally 1935 Farbtiefdruck 102 x 64 cm Quelle: tön_200559 20 21 1935 Matter Herbert En camino de Suiza 1935 Farbtiefdruck 102 x 64 cm Quelle: tön_189268 22 23 1935 Matter Herbert Das grosse Erlebnis die Schweiz im Flugzeug 1935 Farbtiefdruck 102 x 64 cm Quelle: tön_299393 24 25 1935 Matter Herbert Ausstellung Das Bad von heute und gestern Kunstgewerbemuseum Zürich 1935 Farblithographie 128 x 90 cm Quelle: tön_195504 26 27 1936 Matter Herbert Glarnerland & Walensee 1936 Farbtiefdruck 102 x 64 cm Quelle: ZHdK_05-0467 28 29 1936 Matter Herbert Engelberg Trübsee 1936 Farbtiefdruck 102 x 64 cm Quelle: tön_202559 30 31 1936 Matter Herbert Pontresina Engadin 1936 Farbtiefdruck 102 x 64 cm Quelle: tön_295208 32 33 1938 Matter Herbert Winter-Luftverkehr 1938 Farbtiefdruck 102 x 64 cm Quelle: tön_210607 34 35 1938 Matter Herbert Engelberg Trübsee Fis Rennen 1938 Farbtiefdruck 102 x 64 cm Quelle: tön_292160 36 37 1941 Matter Herbert America Calling Take your place in Civilian Defense 1941 Farboffset 105 x 80 cm Quelle: ZHdK_01-0305 38 39 1950 Herbert Matter One of them had Polio International Foundation for Infantile Paralysis Inc., New York 1950 Farboffset 116 x 74 cm Quelle: ZHdK_10-0873 40 41 1966 Matter Herbert Giacometti Kunsthalle Basel 1966 Offsetdruck zweifarbig 128 x 90 cm Quelle: ZHdK_09-0919 42 43 19 74 Matter Herbert Alberto Giacometti: a retospective exhibition The Solomon R. Guggenheim Museum New York 19 74 Offsetdruck zweifarbig 82 x 56 cm Quelle: ZHdK_24-0068 44 45 1978 Matter Herbert Herbert Matter Photographien 1928 bis heute Kunsthaus Zürich Eine Ausstellung der Stiftung für die Photographie 1978 Offsetdruck zweifarbig 128 x 90 cm Quelle: ZHdK_28-0511 46 47 48 Dankeswort Bei der Realisation dieses Werkes wurden wir unterstützt von den Sammlungen des Museums für Gestaltung, Zürcher Hochschule der Künste, ZHdK, sowie von Dr. Thomas Bächtold, Swiss Poster Museum, Zürich. Herzlichen Dank dafür, speziell für die uns zur Verfügung gestellten Datensätze. Identifikation der Quellenhinweise: ZHdK Museum für Gestaltung, Plakatsammlung, Zürcher Hochschule der Künste spm Swiss Poster Museum, Zürch tön Plakat-Auktionen Guido Tön, Zürich 49 Moosstrasse 73 CH-8038 Zürich www.poster-auctioneer.com Tel. +41 44 481 55 08 [email protected] Fax +41 44 482 79 33 50.
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