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Group Catalogue 2020 Jacob Jensen Design 2 02 GROUP CATALOGUE 2020 JACOB JENSEN DESIGN A characteristic design language with a proven and excep- tionally enduring global appeal is what sets the design studio Jacob Jensen Design apart. Jacob Jensen Design is one of Scandinavia’s most award- >> If ever there was a scenario whereby we were only allowed to live winning design consultancy that continues to influence the with the portfolio of one designer in our home, Jacob Jensen would world through innovative design solutions for the benefit of 03 04 be our choice, hands down. << their clients and consumers. With more than sixty years of HUGO MACDONALD, EDITOR, WALLPAPER.COM insight into design, innovation, communication, sustainability and technology, Jacob Jensen Design provides a wide range of creative services, helping their clients to become leaders in their industry. Jacob Jensen Design was established in Denmark in 1958, and today the company is based in Hejlskov with sister studios in Shanghai and Bangkok. JACOB JENSEN DESIGN VALUES Pure: Pure form, pure function. We aim to combine form and function in a beautiful, understated way, making the form so clear that the function could not be anything else. We take our responsibility to nature and humanity seriously; we contribute to good living; and we stand for honesty: If it looks like wood, it is wood. 05 06 Perfect: We can never reach the perfect outcome, but we strive for it. We are thorough, personally engaged and set the bar higher to make products functional, intuitive, simple, beautiful and exciting. PURE PERFECT ENDURING Enduring: We design products that will last. We strive for sustainability in both materials, construction production and use. It’s about producing an intelligent solution that makes sense both now and in the future. DESIGN LANGUAGE Jacob Jensen Design is characterized by a homogenous and CLOSENESS: Refined aesthetic details, from switches to easily recognizable design language originally developed by corners and graphics. The attention to detail comes from our Jacob Jensen. roots in Danish furniture design and craft. The Jacob Jensen Design design language is a design philoso- TOUCH: Something magical happens when you touch the 07 08 phy that embraces distance, closeness and touch. The design product: Exciting features come to life, parts separate language has proved unusually time resistant. It has grown with meditative slowness, an unexpected feature making and spread for more than sixty years and is still unfolding. interaction seamless and easy. It is seductive and appealing. DISTANCE: A single, streamlined form combines with contrasts in color, material or finish. A feature that makes people recognize our products at a distance. JACOB JENSEN FOUNDER OF JACOB JENSEN DESIGN Jacob Jensen received countless rewards, medals and acco- Jacob Jensen was among the last of the great Danish designers lades through his long career as a designer. In 1949, he was belonging to the golden era of the 1950s known as Danish awarded his first medal by HRH King Frederik IX of Den- Modern. He was the first Dane to train as an industrial designer mark in connection with a contest for which the young and is considered a pioneer in Danish corporate history. Jacob Jensen had submitted a chair. Later in life, he was knighted with the Knight’s Cross of the Order of Dannebrog Jacob Jensen was particularly well known for the ground- (1996), included in the Foreign Ministry’s list of “Great Danes” breaking design language he developed for Bang & Olufsen. (1999), and in 2006 King Carl XVI Gustaf of Sweden and The design profile transformed the company from a Danish Queen Sylvia awarded the Danish industrial designer the 101010 quality brand to an international icon. Prince Eugen Medal for outstanding artistic achievement. In 2008, Jacob Jensen was awarded the lifelong honorary Even though Jacob Jensen’s fame is primarily due to his B&O grant from the Danish Arts Foundation. designs, he has designed several hundred other products for a wide range of clients. For instance, Jacob Jensen was Right up until 2011, Jacob Jensen worked as a designer on responsible for the Margrethe Bowl for Rosti Mepal during special projects. his tenure with Acton Bjørn and Sigvard Bernadotte, and he designed hearing aids for Danavox, Hi-Fi for General Electric, Jacob Jensen passed away on the 15th of May 2015 aged 89. office chairs for Labofa, telephones for Alcatel-Kirk, cable drums for Jo-el and much more. LEFT: JACOB JENSEN DRAWING FOR BANG & OLUFSEN | BEOMASTER 1200 RADIO / AMPLIFIER | 1969 11 12 JO-EL ELECTRIC | CABLE REEL SERIES | 1983 BANG & OLUFSEN | BEOGRAM 4000 TURNTABLE | 1972 13 14 EVOLUTION OF A DESIGN LANGUAGE | BANG & OLUFSEN | 1964 - 1991 BANG & OLUFSEN AUDIO EQUIPMENT | DENMARK The relationship between Bang & Olufsen and Jacob Jensen The most significant of the international exhibitions was Design began in 1964 and continued in various forms until the 1978 solo exhibition at MoMA in New York, the ‘Bang & 1991. During this period, Jacob Jensen Design developed the Olufsen – Design for Sound by Jacob Jensen’, which included trailblazing design language that transformed the company 28 audio products. from Danish quality brand to international design icon. The exhibition featured both Bang & Olufsen and Jacob Jensen Altogether, Jacob Jensen Design has designed 234 products Design. This was an exceptional gesture of recognition as for Bang & Olufsen, among them music systems, amplifiers, the museum had only arranged such solo exhibitions on two 15 16 turntables, tape recorders, CD players, remote control units, previous occasions: an Olivetti exhibition in the 1930s and a loudspeakers and wristwatches. Braun exhibition in the 1960s. Many of these products have received design awards, both Today Jacob Jensen Design is represented with 21 products in nationally and internationally, and are represented in museums the MoMA design collection. worldwide. >> These are not empty words when we say that your influence on our products is indelible and your efforts for Bang & Olufsen invaluable. << BANG & OLUFSEN BOARD OF DIRECTORS | 1976 EXHIBITION | BANG & OLUFSEN: DESIGN FOR SOUND BY JACOB JENSEN | THE MUSEUM OF MODERN ART, NEW YORK | 1978 THE JACOB JENSEN DESIGN TEAM Today Jacob Jensen Design is a team-based company where a global team of both young and experienced designers inspire each other with the 18 ambition to create iconic products and concepts for clients. A project for a client in Thailand will be managed by the Thailand Design team, but designers from China and Denmark will also be involved as they add ideas and market intelligence from other parts of the world. This is called the TeamPlay organisation. JACOB JENSEN DESIGN GLOBAL TEAM OUR SERVICES PRODUCT DEVELOPMENT PR & LAUNCH • Product design • Press material development • Product design manuals • Press and product launch events • User Interface (UI) design • Keynote speaks and media interviews • Interaction design & User Experience (UX) • Participation of designers in product promotion • IP advisory BRANDING & GRAPHIC DESIGN • Brand values clarification (vision & mission) RESEARCH & STRATEGY • Brand personality specification • Market trends research • Design manuals, brand books and communication manuals • Focus groups, stakeholder & expert interviews 19 20 • Creative campaign development • Analysis & strategy: • Printed & online marketing materials Market sizing analysis • Point-of-purchase displays Competitor landscape and product differentiation • Trade show booths Value proposition & user criteria • Packaging design Opportunity area identification • Website and mobile application design • Resonance tests • Sales strategy & channel recommendation TECHNOLOGY INNOVATION • Start-up engagement programs ACADEMIC ACTIVITIES • Start-up integration programs • Educational programmes • Lectures • Workshops HOW JACOB JENSEN DESIGN CAN ADD VALUE TO YOUR BUSINESS STRENGTHEN YOUR BRAND marketing investments will last longer. Jacob Jensen Design Innovative design, superior user experience, brand recogni- has shown product lifetimes far beyond industry standard due tion and compelling stories are essential and critical to any to their unique design language and much-improved user company’s local and international growth, including its ability experience. to maximise profit. By strengthening your focus on design, branding and communication, Jacob Jensen Design can help ACCELERATE YOUR EXPORT empower your brand throughout your design language, prod- Adopting the globally attractive design language of Jacob uct roadmap and entire communication. Jensen will ensure that your products are ready for the global marketplace, thus paving the way for rapid export growth. INCREASE YOUR MARGINS THROUGH DESIGN Having greater focus on product design enables you to obtain INCREASE YOUR MEDIA COVERAGE 21 a higher selling price of your products. Implementing new 22 Your brand and products will tend to attract significant media designs does not necessarily affect your manufacturing costs, coverage due to the uniqueness of their design and the legacy which means that your margins can be increased significantly. that comes with the Jacob Jensen Design heritage and refer- ences. This will greatly ease your marketing and sales work, BETTER UTILISATION OF YOUR DEVELOPMENT COSTS which in turn will help speed up product penetration and sales Jacob Jensen Design can help lift already well-functioning tech- volumes. nologies to new levels by augmenting user experience without fundamentally changing the
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