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GROUP CATALOGUE 2020 DESIGN

A characteristic design language with a proven and excep- tionally enduring global appeal is what sets the design studio Jacob Jensen Design apart.

Jacob Jensen Design is one of Scandinavia’s most award-

>> If ever there was a scenario whereby we were only allowed to live winning design consultancy that continues to influence the with the portfolio of one designer in our home, Jacob Jensen would world through innovative design solutions for the benefit of 03 04 be our choice, hands down. << their clients and consumers. With more than sixty years of

HUGO MACDONALD, EDITOR, WALLPAPER.COM insight into design, innovation, communication, sustainability and technology, Jacob Jensen Design provides a wide range of creative services, helping their clients to become leaders in their industry.

Jacob Jensen Design was established in in 1958, and today the company is based in Hejlskov with sister studios in and Bangkok. JACOB JENSEN DESIGN VALUES

Pure: Pure form, pure function. We aim to combine form and function in a beautiful, understated way, making the form so clear that the function could not be anything else. We take our responsibility to nature and humanity seriously; we contribute to good living; and we stand for honesty: If it looks like wood, it is wood.

05 06 Perfect: We can never reach the perfect outcome, but we strive for it. We are thorough, personally engaged and set the bar higher to make products functional, intuitive, simple, beautiful and exciting.

PURE PERFECT ENDURING Enduring: We design products that will last. We strive for sustainability in both materials, construction production and use. It’s about producing an intelligent solution that makes sense both now and in the future. DESIGN LANGUAGE

Jacob Jensen Design is characterized by a homogenous and CLOSENESS: Refined aesthetic details, from switches to easily recognizable design language originally developed by corners and graphics. The attention to detail comes from our Jacob Jensen. roots in Danish furniture design and craft.

The Jacob Jensen Design design language is a design philoso- TOUCH: Something magical happens when you touch the 07 08 phy that embraces distance, closeness and touch. The design product: Exciting features come to life, parts separate language has proved unusually time resistant. It has grown with meditative slowness, an unexpected feature making and spread for more than sixty years and is still unfolding. interaction seamless and easy. It is seductive and appealing.

DISTANCE: A single, streamlined form combines with contrasts in color, material or finish. A feature that makes people recognize our products at a distance. JACOB JENSEN

FOUNDER OF JACOB JENSEN DESIGN Jacob Jensen received countless rewards, medals and acco- Jacob Jensen was among the last of the great Danish designers lades through his long career as a designer. In 1949, he was belonging to the golden era of the 1950s known as Danish awarded his first medal by HRH King Frederik IX of Den- Modern. He was the first Dane to train as an industrial designer mark in connection with a contest for which the young and is considered a pioneer in Danish corporate history. Jacob Jensen had submitted a chair. Later in life, he was knighted with the Knight’s Cross of the Order of Dannebrog Jacob Jensen was particularly well known for the ground- (1996), included in the Foreign Ministry’s list of “Great Danes” breaking design language he developed for Bang & Olufsen. (1999), and in 2006 King Carl XVI Gustaf of Sweden and

The design profile transformed the company from a Danish Queen Sylvia awarded the Danish industrial designer the 101010 quality brand to an international icon. Prince Eugen Medal for outstanding artistic achievement. In 2008, Jacob Jensen was awarded the lifelong honorary Even though Jacob Jensen’s fame is primarily due to his B&O grant from the Danish Arts Foundation. designs, he has designed several hundred other products for a wide range of clients. For instance, Jacob Jensen was Right up until 2011, Jacob Jensen worked as a designer on responsible for the Margrethe Bowl for Rosti Mepal during special projects. his tenure with Acton Bjørn and Sigvard Bernadotte, and he designed hearing aids for Danavox, Hi-Fi for General Electric, Jacob Jensen passed away on the 15th of May 2015 aged 89. office chairs for Labofa, telephones for Alcatel-Kirk, cable drums for Jo-el and much more.

LEFT: JACOB JENSEN DRAWING FOR BANG & OLUFSEN | BEOMASTER 1200 RADIO / AMPLIFIER | 1969 11 12

JO-EL ELECTRIC | CABLE REEL SERIES | 1983 BANG & OLUFSEN | BEOGRAM 4000 TURNTABLE | 1972 13 14

EVOLUTION OF A DESIGN LANGUAGE | BANG & OLUFSEN | 1964 - 1991 BANG & OLUFSEN

AUDIO EQUIPMENT | DENMARK

The relationship between Bang & Olufsen and Jacob Jensen The most significant of the international exhibitions was Design began in 1964 and continued in various forms until the 1978 solo exhibition at MoMA in New York, the ‘Bang & 1991. During this period, Jacob Jensen Design developed the Olufsen – Design for Sound by Jacob Jensen’, which included trailblazing design language that transformed the company 28 audio products. from Danish quality brand to international design icon. The exhibition featured both Bang & Olufsen and Jacob Jensen Altogether, Jacob Jensen Design has designed 234 products Design. This was an exceptional gesture of recognition as for Bang & Olufsen, among them music systems, amplifiers, the museum had only arranged such solo exhibitions on two 15 16 turntables, tape recorders, CD players, remote control units, previous occasions: an Olivetti exhibition in the 1930s and a and wristwatches. Braun exhibition in the 1960s.

Many of these products have received design awards, both Today Jacob Jensen Design is represented with 21 products in nationally and internationally, and are represented in museums the MoMA design collection. worldwide.

>> These are not empty words when we say that your influence on our products is indelible and your efforts for Bang & Olufsen invaluable. <<

BANG & OLUFSEN BOARD OF DIRECTORS | 1976

EXHIBITION | BANG & OLUFSEN: DESIGN FOR SOUND BY JACOB JENSEN | THE MUSEUM OF MODERN ART, NEW YORK | 1978 THE JACOB JENSEN DESIGN TEAM

Today Jacob Jensen Design is a team-based company where a global team of both young and experienced designers inspire each other with the 18 ambition to create iconic products and concepts for clients. A project for a client in will be managed by the Thailand Design team, but designers from and Denmark will also be involved as they add ideas and market intelligence from other parts of the world. This is called the TeamPlay organisation.

JACOB JENSEN DESIGN GLOBAL TEAM OUR SERVICES

PRODUCT DEVELOPMENT PR & LAUNCH • Product design • Press material development • Product design manuals • Press and product launch events • User Interface (UI) design • Keynote speaks and media interviews • Interaction design & User Experience (UX) • Participation of designers in product promotion • IP advisory

BRANDING & GRAPHIC DESIGN • Brand values clarification (vision & mission) RESEARCH & STRATEGY • Brand personality specification • Market trends research • Design manuals, brand books and communication manuals • Focus groups, stakeholder & expert interviews 19 20 • Creative campaign development • Analysis & strategy: • Printed & online marketing materials Market sizing analysis • Point-of-purchase displays Competitor landscape and product differentiation • Trade show booths Value proposition & user criteria • Packaging design Opportunity area identification • Website and mobile application design • Resonance tests • Sales strategy & channel recommendation

TECHNOLOGY INNOVATION • Start-up engagement programs ACADEMIC ACTIVITIES • Start-up integration programs • Educational programmes • Lectures • Workshops HOW JACOB JENSEN DESIGN CAN ADD VALUE TO YOUR BUSINESS

STRENGTHEN YOUR BRAND marketing investments will last longer. Jacob Jensen Design Innovative design, superior user experience, brand recogni- has shown product lifetimes far beyond industry standard due tion and compelling stories are essential and critical to any to their unique design language and much-improved user company’s local and international growth, including its ability experience. to maximise profit. By strengthening your focus on design, branding and communication, Jacob Jensen Design can help ACCELERATE YOUR EXPORT empower your brand throughout your design language, prod- Adopting the globally attractive design language of Jacob uct roadmap and entire communication. Jensen will ensure that your products are ready for the global marketplace, thus paving the way for rapid export growth. INCREASE YOUR MARGINS THROUGH DESIGN Having greater focus on product design enables you to obtain INCREASE YOUR MEDIA COVERAGE 21 a higher selling price of your products. Implementing new 22 Your brand and products will tend to attract significant media designs does not necessarily affect your manufacturing costs, coverage due to the uniqueness of their design and the legacy which means that your margins can be increased significantly. that comes with the Jacob Jensen Design heritage and refer- ences. This will greatly ease your marketing and sales work, BETTER UTILISATION OF YOUR DEVELOPMENT COSTS which in turn will help speed up product penetration and sales Jacob Jensen Design can help lift already well-functioning tech- volumes. nologies to new levels by augmenting user experience without fundamentally changing the core of the product ensuring that LOCAL AND GLOBAL INSIGHTS your incurred development costs will be utilised even better. Working with Jacob Jensen Design will give you access to one of the world’s most successful and experienced global design LENGTHEN YOUR PRODUCT LIFECYCLE teams. The team works in a global creative cloud environment, The profitability of your product investments will increase where ideas and designs are developed and shared. Jacob greatly if the product lives longer in the marketplace, Dev- Jensen Design will provide you with a unique local insight as elopment costs can be spread over a larger volume, which also well as a global perspective. will result in decreased manufacturing costs. In addition, your

ADCOM | LUNA SPEAKER | 2016 PHICOMM

ROUTER | CHINA

The router is one of the most important electronic devices Phicomm K3 reflects the distinct design language of Jacob in today’s homes. It serves as a link to the outer world, and Jensen Design. Its attractive and compact shape invites you it connects and gives access to every imaginable kind of to regard it as an interior decoration piece. Ventilation is out- information and entertainment. lets are ingeniously hidden behind the rib pattern, leaving the two characteristic floating silver sheets clean and unin- The Chinese manufacturer of networking and communications terrupted. With the seamlessly integrated display you can 23 24 products Phicomm had the idea of the router being the heart access all information and follow instructions intuitively with of the home and asked asked Jacob Jensen Design to design no need for a manual. Phicomm K3 revolutionises people’s their most state-of-the-art device. perception of router design and sets new standards.

The Phicomm K3 Router became a step into a future enriched Even before it was launched, the Phicomm K3 router was by smart products seamlessly integrated in our homes and awarded the prestigious German 2017 iF Design Award. featuring the latest powerful technology. The router features eight integrated antennas that provide an excellent WiFi coverage with the highest speed.

PHICOMM | ROUTER K3 | 2017 XPOWER

MODULAR POWER TRACK | CHINA

Founded in 2013, Chinese smart household equipment and wall skirting, clamped to the end of a desk, or run parallel application developer Shanutec had the idea of solving the beneath a conference table. It matches the design trend of problem of unpractical and unattractive placement of wall turning offices into open interactive spaces. The universal sockets by decreasing the amount of visible power cables to socket clicks onto the track, allowing the user to access elec- 25 ensure the users can get electricity where they want it. Sha- tricity at any location, thereby reducing cable clutter. A line of 26 nutec has engaged Jacob Jensen Design to design a power- smart home devices will also be adapted to the track system. track with socket that should incorporate Shanutec’s existing The sleek track is extremely thin, making it an understated technology. architectural element in any office, home, or public space.

Designed to meet the growing demand for accessible electri- Xpower modular power track won the gold award of IF design cal outlets, the Xpower modular power track provides power award in 2018. wherever it is needed. The track can be either mounted as 27 28

ALPHA BY SKROSS® | TRAVEL ADAPTER | 2019 ROSTI MEPAL

CONSUMER PRODUCTS | THE

In 1955, Jacob Jensen was a young industrial designer work- ing at the design studio Bernadotte & Bjørn. One day, a small Danish company called Rosti asked them to design some plastic kitchen products. The project was assigned to Jacob, who designed a beautiful mixing bowl. It is still in production today and is regarded as a design classic. 29 30 Bernadotte, who was the brother of Queen Ingrid of Den- mark, named the first bowl after his niece, who would later become Queen Margrethe II of Denmark.

Fifty years later, Jacob Jensen Design was asked to design a new generation of Margrethe bowls. We named the new bowl after Victoria, Crown Princess of Sweden, as a sign of gratitude to her great uncle Bernadotte, Jacob Jensen’s former employer.

FAR LEFT: MARGRETHE BOWL | JACOB JENSEN FOR BERNADOTTE AND BJØRN | 1955 | RIGHT: VICTORIA BOWL | JACOB JENSEN DESIGN | 2008 31 32

JACOB JENSEN® | KITCHENWARE & DINING | TOP OF TABLE | PEARL SERIES | 2008 AMATAS - MICRONWARE

STORAGE CONTAINER | THAILAND

Established in 1979, MICRON WARE specializes in the produc- user an efficient way to store personal items without adding tion of a wide range of plastic houseware products, includ- visual clutter to their existing environment, just like what a ing kitchen utensils, storage solutions, plastic furniture and simple functional piece of furniture would do. lifestyle accessories. The rational sizing system of each container gives the design AMATAS comes from the Thai word “Amata” which means high space saving efficiency and high flexibility in storage 33 34 “everlasting”. It refers to the idea of a product built to be arrangements. The storage containers can be stacked on each strong, resistant and last long within a daily usage. other while maintaining coherent heights, giving the collec- tion a very linear and clean outlook, whether the containers The overall concept behind the storage container collec- are used individually or combined together. tion design is the need for a straight-forward and pragmatic organising system that combines high functionality with streamlined and iconic outlook. The goal is to provide to the

STORAGE CONTAINER | AMATAS | MICRON WARE | 2019 JACOB JENSEN® TOASTERS - ONE-SLOT II

KITCHEN COLLECTION | DENMARK

The JACOB JENSEN One-Slot Toaster II is designed in sandblasted aluminium with black exteriors and is available in 3 anodised colours: Silver, Black and Gold.

35 36 The user functions on the toaster series are easy and intuitive to use, and the various features create a unique experience for the user; Design at its best – with no compromises made as to functionality.

Thanks to its nine toasting levels and memory function, you get a toaster that toasts your bread just the way you like it – every time.

JACOB JENSEN® | ONE-SLOT II TOASTER | 2009 JACOB JENSEN® ELECTRIC KETTLES

KITCHEN COLLECTION | DENMARK

The combination of sandblasted aluminium and black elements creates a sophisticated and beautiful piece of décor for the kitchen in a classic, simple and timeless design.

The series of electric kettles are cordless, and the ergonomic 37 handle provides a comfortable and firm grip. Take it where you 38 want and then place it on the stable and secure 360° base with its concealed heating element. Safety and security is top notch and includes a safety lid with automatic switch-off as well as an ON/OFF button with a blue LED indicator.

The series includes 1.2L and 0.6L kettle versions, both of which are strongly represented in the hospitality segment, particularly at 5 star hotels.

JACOB JENSEN® ELECTRIC KETTLE | PRODUCED BY BELL XPRESS A/S | 2010 XO C ARE

FORMERLY FLEX DENTAL

DENTAL EQUIPMENT | DENMARK

XO Care came to Jacob Jensen Design with a brief to design a dental solution that would differentiate XO Care nationally as well as internationally with the product design of an ergonomic dental unit, which should provide comfort and safety for dentists and patients alike and optimise workflow and clinical productivity. 39 40

Jacob Jensen Design carried out extensive research to establish XO4 as the benchmark for performance in ergonomic design. Every detail is designed to accommodate the complex flow of movements and tasks that the dentist goes through in the course of a working day.

As a result of this work, the XO4 won the Award in 2007. Today, the XO4 dental unit is still XO Care’s hero product.

XO CARE | XO 4 UNIT TOTAL DENTAL SOLUTION | 2003 JABRA & VERTU

HANDS-FREE COMMUNICATION SOLUTIONS

DENMARK & UNITED KINGDOM

Jacob Jensen Design was asked by GN Netcom to design their Shortly after the launch of the Jabra JX10, Jacob Jensen most exclusive Bluetooth headset to date, the Jabra JX10. The Design was asked by Vertu to design a premium Bluetooth 41 assignment included concept development, product design, headset for their highly coveted telephones. 42 packaging and PR launch campaign. The partnership resulted The Vertu Aerius Bluetooth Headset was based on the existing in a revolutionary headset design featuring the highest audio technology from the Jabra JX10 and features distinctive quality, comfort, stability and discretion. styling, which gives it its unique Vertu identity.

The iconic Jabra JX10 became one of GN Netcom’s bestselling The Aerius is one of the lightest fully-featured headsets in products. the world.

GN NETCOM | JABRA JX10 BLUETOOTH HEADSET | 2005 | RIGHT: VERTU | AERIUS BLUETOOTH HEADSET | 2006 GAGGENAU

KITCHEN APPLIANCES |

Gaggenau is among the world leaders in the field of exclusive built-in kitchen appliances. Their products express a consistent approach: the quest for the ideal balance of perfect form, the latest technology and something that is both aesthetically pleasing and practical.

From 1991 to 1998, was chief designer 43 for Gaggenau’s entire design programme comprising several 44 ranges of products including ceramic hobs, built-in ovens, extractor hoods, dishwashers, washing machines and tumble dryers.

The close collaboration with Jacob Jensen Design strength- ened the design language that has characterised Gaggenau’s image and helped them build a conceptual and visual founda- tion to meet the needs of the next century with confidence. A number of the products have been awarded prizes through- out Germany.

GAGGENAU | EB900 BUILT-IN OVEN | 1993 BRUYNZEEL STORAGE SYSTEMS

FORMERLY QUBIQA AND NORDPLAN

STORAGE SYSTEMS | DENMARK

Nordplan asked Jacob Jensen Design to redesign its product collection to create a unique style for its new mobile and static storage solutions.

45 The result was the design of a storage system in three varia- 46 tions: electronic, mechanical and stationary. The SHADE E9000 Electronic mobile system is the centrepiece of the product range and is operated by touch screen or by a remote control unit, where the carriages slide open at the desired location for easy access.

Furthermore, the purpose-designed software provides com- puter control of carriages and their contents.

BRUYNZEEL STORAGE SYSTEMS | SHADE E9000 ELECTRONIC MOBILE STORAGE SYSTEM | 2004

CONSUMER ELECTRONICS |

The Toshiba WL768 flat screen TV combines simple Asian symmetry with Scandinavian design traditions. Jacob Jensen Design called the result ‘Scandi-asian’ design.

The 2.89 cm slim design of the WL series TV is characterised by clean lines and high-quality materials such as glass and metal. From a distance, the TV screen conveys an ultramodern

47 form in contrasting silver and black. At close range, it reveals 48 aesthetic details like the touch control neatly integrated into its frameless front.

The WL768 received the German IF Award and Red Dot Award for Product Design in 2011.

After the success of the WL768, Toshiba continued their partnership with Jacob Jensen Design through the YL863 and WL863 televisions in 2011 and the VL963 in 2012. The YL863 and WL863 televisions both won Red Dot Awards for Product Design in 2012.

TOSHIBA | WL768 FLAT SCREEN TV | 2010 STEINWAY LYNGDORF

AUDIO EQUIPMENT | DENMARK

Working in close collaboration with the Steinway Lyngdorf design team, Jacob Jensen Design contributed to the distinc- tive styling of the Model D Music System, bringing the long- standing traditions and legendary craftsmanship of Steinway & Sons’ pianos into the digital age. 49 50

The Model D Music System conveys music with natural ease and sensuous, beguiling realism. The collaborative effort between Steinway Lyngdorf, whose uncompromising approach is renowned throughout the audio industry, and Jacob Jensen Design, acclaimed worldwide for a deep understanding of the fundamentals of great design, has been crucial to both the look and sound of the final product.

STEINWAY LYNGDORF | STEINWAY & SONS MODEL D MUSIC SYSTEM | CO-DESIGN STEINWAY LYNGDORF DESIGN TEAM | 2007 EACHPAL

PERSONAL SAFETY | CHINA

The Eachpal HALO Smart bracelet designed by Jacob Jensen The design of this product is purposefully distinctive and Design is a fashionable wearable that connects with a smart- unique. As more women adopt this technology and wear this phone and provides gesture recognition technology including product, the distinctive shape will become closely associated emergency safety positioning. with its safety function. It is a a piece of jewellery that looks out for your loved ones. Jacob Jensen Design set out to create a different wearable, where the smart functionality was integrated in the design The HALO Bracelet won several inernational design awards to such a degree that it resembled a stylish piece of jewellery. since its launch in 2015. 52

The bracelet pairs to a user’s smartphone using bluetooth and >> The moment we started working with Jacob Jensen Design was allows the user to activate an S.O.S. distress alert. The alert a milestone for us. I feel this relationship goes far beyond normal is then broadcast by the user’s smartphone to her assigned collaboration; it’s more like two different divisions of the same com- contacts. The location is shared in real time and 10 seconds pany working together. I really appreciate the effort and help from of audio are recorded and broadcasted. each member of the Jacob Jensen Design team. <<

Richard Yi, CEO of Eachpal The HALO Bracelet also provides gesture recognition tech- nology to trigger a phone call, activation of the smartphone camera, sound recording or music.

EACHPAL | HALO | 2016 SØM

MODULAR SOFA DESIGN | CHINA

Established in 1965, the AURORA Group is a company provid- The SØM collection was revealed to public at the newly open ing intelligent and environmentally friendly office solutions. flagship showroom “SPACE+” on September 11th at China’s AURORA new SPACE+ in Shanghai. Our shanghai team was Jacob Jensen Design has taken on the task of designing a invited to share the design thinking on the design forum. modular furniture including sofa with big and small-sized 53 integrated or separate table including accessories to be used In the end of 2019, the SØM collection was recognised by Red 54 in reception and public waiting areas within offices. Star China and Golden Pin Design Award.

SØM (or ‘Seam’ in Danish) is inspired by the seaming craftsmanship behind the couch. It uses the graphical appeal of a thread shaping soft fabric and cushioning. The aesthetics have elements from modern Scandinavian architecture which often consists of strict sharp lines interacting with the softness of the surrounding natural landscape.

AURORA | SØM COLLECTION | 2019 55

TMK | K1 KITCHEN | 2006 KÜCHE

KITCHEN FAUCET | THAILAND

Established in 1972, VRH is Thailand’s leading manufacturer Küche receives design recognition from DeMark 2019 and of stainless kitchen and sanitary fittings. Recently VRH creates Good Design Award (G-Mark) 2019, and exhibited in ASIAN a World+Design as a premium product line collection for DESIGN Hall, Tokyo Midtown during October – November collaborations with world-class designers. 2019. In 2020, Küche won Reddot award for Product Design 2020 and Innovative Products.

57 Jacob Jensen Design has taken on the task of designing a 58 new kitchen faucet that integrates both regular water and >> Working experience with Jacob Jensen Design is very professional. filtered water spout in a single functional and intuitive object They provide an absolutely world-class design work. << with the aim of creating a state-of-the-art device without Chanida Hathaipantalux, Managing Director, V.R.Union compromising on functionality.

Küche is firstly Launched at ASA 2019 fair in Bangkok, Thailand. 3 main color variations were chosen at the first launch and later on commercialized in October 2019 starting from Maldive.

KÜCHE | VRH | 2019 COTTO

SANITARY WARES | THAILAND

COTTO, Thailand’s leading innovator of sanitary ware, present a unique bathroom experience with the SKIVE Collection - Design by Jacob Jensen. 59 60

The bathroom series, consisting of a washbasin, a faucet, a toilet and a shower panel, is a combination of cutting-edge production technology and clean, aesthetic Scandinavian design where user-oriented functionalities, ultra-modern forms and natural materials meet. 61 62

COTTO | SKIVE COLLECTION | 2018 VISION

VISION BY DANWOOD | EUROPE

Danwood is a modern manufacturer of turnkey prefabricated highlighting a horizontal motion. While the interior is light wooden house in Europe, with establishment in Denmark and and clean, genuine, geometric, airy and calm, creating an production in Poland. open and inviting space that is typically associated with Scandinavian living. Jacob Jensen Design has taken on the task of designing a new ultrafine series of Scandinavian pre-fabricated homes name Open and spacious, warm and cosy, inviting nature inside ‘VISION by Danwood’. – all of which will enhance the well-being of the residents allowing them to connect to the nature. 63 64 VISION by Danwood absorbs the Scandinavian design approach integrated in Polish craftsmanship with the VR technology is used, allowing the potential customers to optimisation, modularity and minimalism as the fundamental visualise their dream house with different exterior material source of inspiration, throughout the 6 designs in the series. options prior to signing the deal of their life.

Inspired by a rationalism and functional driven form, the VISION was launched in mid 2019 on the German market, the design is minimal and subtle resulting in a beautiful home and primary market of Danwood and was well received. In January optimised living space 2020, VISION 195, the double storey home, was recognised by iF award 2020 in the Architecture discipline. Impressive glass façades, defined lines and contrasting surfaces in combination is the exterior characteristic of Vision,

VISION 195 | DANWOOD | 2019 JACOB JENSEN® BRANDBOOK

ONLINE COMMUNICATION PLATFORM | DENMARK

Since 1998, Jacob Jensen Design has been developing an unique visual identity for its own brand JACOB JENSEN®.

To bring every JACOB JENSEN product to the consumer with the same values with which it was conceived, a collection of tools is available from the online JACOB JENSEN® Brand Book, including a design manual, marketing materials, templates, an image library, POS materials and a press archive. 65 66

As brand-owner, Jacob Jensen Design has accumulated extensive knowledge and competencies within the fields of PR, branding and marketing. This hands-on insight creates valuable understanding when working with brands of clients.

JACOB JENSEN® ONLINE BRAND BOOK | 2008 DANZKA

VISUAL IDENTITY AND PACKAGING DESIGN | GERMANY

DANZKA Vodka was established in 1989 in Copenhagen and is today owned by the German company Waldemar Behn GmbH. Jacob Jensen Design was asked to revitalise the DANZKA visual communication to bring it back to its Danish roots.

The new visual identity focuses on the unique and functional aluminium bottle as a classic piece of Danish design. The entire identity is consequently based on creating a simple Nordic atmosphere around the product to highlight its Danish origins.

Simultaneously, DANZKA THE SPIRIT – a new premium vodka was launched. Jacob Jensen Design was behind the new graphic interpretation of the iconic bottle. 68

DANZKA | VISUAL IDENTITY AND PACKAGING DESIGN | 2016 THISE MEJERI

VISUAL IDENTITY | DENMARK

The Danish organic dairy company, Thise, has been on a A beautiful, lively colour scheme based on the already tremendous growth path for the last 25 years. All this has established traditional colours for Danish dairy products. happened without any master plan as to what their graphic A consistent splitting up of information into primary, second- 69 70 profile should look like. ary and tertiary levels and a clear-cut and yet classic logotype.

Coming up on their 25-year anniversary, Thise decided that it Altogether a profile of iconic simplicity that sends a powerful, was high time to get a grip on their many graphic expressions. intuitive signal and makes Thise products stand out visually They joined forces with Jacob Jensen Design. The result was and qualitatively among the other items in the dairy aisle. a revitalised corporate identify and a packaging design guide.

THISE MEJERI | CORPORATE IDENTITY | 2015 ECCO

PRODUCT DESIGN MANUAL | DENMARK

ECCO is a world-leading brand of comfortable and innovative footwear. They approached Jacob Jensen Design to further define and strengthen their brand and to create a recognizable and consistent design language for their footwear collection.

71 72

After one year’s development in close cooperation with ECCO’s design and branding teams, the result was a product design manual, the ECCO Design DNA.

This tool provides all ECCO designers with a ‘road map’ on how ECCO should design beautiful and consistent footwear for the future.

ECCO | PRODUCT DESIGN MANUAL | 2010 MICRON WARE

BRAND REVITALISATION | THAILAND

When the essence of Thai tradition meets the refined MICRON WARE’s new visual identity was first unveiled during minimalism of Scandinavian design, the unique result is a soft launch at the Style Fair 2018 in Bangkok, Thailand, MICRON WARE – an international lifestyle brand that and the Ambiente Fair 2019 in , Germany. The combines simple, understated aesthetics with the warm, updated aesthetic received positive feedback, bringing the modest touch of Thai culture. Thai company one step closer to becoming a premium brand name on the world stage. 73 74 MICRON WARE’s new visual identity is consistent in cleverly incorporating elements of Thai culture. Thailand’s signature With a new distinctive visual expression that invites intrigue tone of deep indigo blue (‘Kram’ in Thai) is contrasted and encourages the engagement of discerning cosmopolitan with vibrant colours and visuals that celebrate the rich and consumers, MICRON WARE’s communications now broadcast tantalising Thai culinary tradition. the consistency, strength and creativity of a company that is ready for international attention. Today, MICRON WARE is recognised as a homey, down-to- earth brand that provides modern functionality with a Thai twist. 75 76 DAIRY HOME

BRAND REVITALISATION | THAILAND

Dairy Home is Thailand’s first organic dairy company and With a warm and homey visual style, the visual identity a responsible social enterprise born from a family business. balances the strong, passionate and iconic Dairy Home Red It was built on a desire to bring customers the best dairy (colour signature of the barn for local communities) with a products in the most sustainable way. The company is driven clear, friendly typeface and soft hand-drawn illustrations, by a passion for good food and a commitment to improving giving it a perfect blend of sharp modernity & down-to-earth, the health of the planet, the workforce, and the community. warm visual expression.

Jacob Jensen Design has collaborated with Dairy Home The collaboration with local farmers, company workers and 77 78 to clarify the company’s brand values and to translate talented illustrators allowed Jacob Jensen Design to make them into a compelling visual identity which builds on the deep enhancements to the brand awareness nationally, and already successful and recognizable elements while adding to give it a meaningful visual refresh, matching the level of consistency & excitement with a contemporary feel. their product quality and the company’s values

Jacob Jensen Design has boosted a value driven social enterprise through a strategy to move to completely 100% organic products, and a clarification of the companies values, that were confidently and consistently reflected into a fresh Visual Identity, setting Dairy Home apart in the Organic Dairy landscape in Thailand. 79 80 SELECTED REFERENCES

81 828282 DESIGN AWARDS

Together with our clients and partners, Jacob Jensen Design have received a multitude of international distinctions since 1949 when Jacob Jensen was awarded his first medal by 83 King Frederik IX of Denmark in connection with a contest for 84 which the young Jacob had submitted a chair.

To date, Jacob Jensen Design has recieved more than 130 internationally recognised awards as well as numerous nomi- nations.

SEE THE FULL LIST OF DISTINCTIONS AND AWARDS AT JACOBJENSENDESIGN.COM/AWARDS HOUSE OF JACOB JENSEN

85 86 HOUSE OF JACOB JENSEN

DESIGN COLLECTION

Located in the small village of Hejlskov, the House of Jacob Jensen was inaugurated to mark the fiftieth anniversary of Jacob Jensen Design in 2008.

House of Jacob Jensen accommodates the Jacob Jensen 87 88 Design studio, the Design Collection and a showroom for JACOB JENSEN Products.

House of Jacob Jensen is the largest permanent collection of Jacob Jensen designs in the world. Smaller collections can be found in numerous design museums around the world, including Museum of Modern art in New York and Neue Sammlung in .

RIGHT: HOUSE OF JACOB JENSENHOUSE OF| DENMARK JACOB JENSEN | DESIGN COLLECTION 89 909090

JACOB JENSEN DESIGN | KMUTT BANGKOK JACOB JENSEN DESIGN | SHANGHAI

Collaborating with King Mongkut’s University of Technology Jacob Jensen Design is situated at ANKEN Australia House in Thonburi, the Jacob Jensen Design studio in Bangkok is located Chang Ning District, nearby the Huashan Rd parkland and across from the Chao Phraya River on the 15th floor of the Radisson Hotel.

Knowledge Exchange Building. JACOB JENSEN DESIGN | KMUTT BANGKOK | BANGKOK, THAILAND JACOB JENSEN DESIGN | SHANGHAI, CHINA EDUCATIONAL PROGRAMMES CREATIVE CLOUD

In close cooperation with local universities, we have developed At Jacob Jensen Design, we work in teams across continents educational programmes offering design students a unique and nationalities, which provides our clients with unique local opportunity to gain real work experience in an professional insight as well as a global perspective. environment, to obtain credit rights to their work and to become part of a royalty-sharing programme. Jacob Jensen Design is situated in three locations: Denmark, China and Thailand. In each studio, we have a strong team of

91 Design students learns the Jacob Jensen Design methods, dedicated, experienced and educated employees represent- 929292 values and thoughts, which have evolved and been refined ing a number of nationalities. Through our educational pro- over decades of practice. They acquire ethical and professional grammes, creative young talents add to our community and standards and add credibility to their existing résumés. secure a dynamic organisation. We utilise our wide diversity in every project we work on to the benefit of our clients. Upon completion of the programme, successful students grad- uates as designers who can competently reflect the design language of Jacob Jensen Design – A unique foundation on which to build their own careers.

PASSING ON OUR SKILLS FROM GENERATION TO GENERATION CONTACT DETAILS

JACOB JENSEN DESIGN | HEADQUARTERS Hejlskovvej 104, DK-7840 Hoejslev, Denmark Tel +45 9753 8600 | [email protected]

雅各布延森设计 | 上海 80 304-305 200052 中国上海市长宁区平武路 号 室 ，邮 编 +86 021 5283 1020 | [email protected] 联系电话

JACOB JENSEN DESIGN | KMUTT BANGKOK Knowledge Exchange Centre, 15th floor, 110/1 Krung Thonburi Road, Banglamphulang, Klongsan, Bangkok 10600 93 94 Tel +66 9 0665 9510 | [email protected]

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