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townie choice awards PRODUCT SHOWCASE 2015 VOTE by: July 12 VOTE by: July 26 VOTE by: August 9 And you could win an And you could win a And you could win an Amazon Fire $250 Amazon Apple Watch* HD 7” Tablet Gift Card *Style shown may differ from fi nal prie. 100 JULY TCA2015 // // advertorial dentaltown.com DT_0715_TCA_opening spread.indd 100 6/22/15 2:38 PM townie choice awards PRODUCT SHOWCASE 2015 Summer, swimsuits, splashing and voting! It’s that time of year. Townies everywhere are taking a dive into the closest swimming pool this summer. Here at Dentaltown, we’ve been working on something for you under the cover of shade (because seeking shade is what you do all summer when you live in Phoenix)—the 13th annual Townie Choice Awards! These awards are a great way to make a difference in your profession by letting your voice be heard through voting. Every year the ballot is full of the companies and products that you use in your operatories and on your trays. You vote for your favorites, and we tally those votes. The winning products and services get the title of Townie Choice Award winners and are highlighted in the December issue of Dentaltown Magazine. Voting begins July 6! And it’s as easy as spray-on sunscreen. Just head to www.dentaltown.com/TCA and cast your ballot. You can even do it poolside from your phone or tablet with your feet in the water. What’s in it for you? A chance to win fi ve different prizes, with a grand prize of $1,000 and your picture on the cover of Dentaltown Magazine! Sound like a good reason to vote? We thought so. The winners get the props; you get prizes—really cool prizes. The earlier you vote, the more prizes you’re eligible to win. If you vote by July 12, you’ll be eligible to win every prize. Ready. Set. Vote! Let your peers know what products and services you can’t live without! VOTE by: August 23 VOTE by: September 6 And you could win tuition to And you could be featured on the Townie Meeting 2016 cover of the December 2015 (a $1,600 value) issue of Dentaltown Magazine and receive $1,000 advertorial \\ JULY TCA 101 DT_0715_TCA_opening spread.indd 101 6/22/15 2:38 PM townie choice awards PRODUCT SHOWCASE 2015 BISCO Adhesives: What Do Dentists REALLY Want? ll-Bond Universal is the culmination of more Eliminates postoperative tooth sensitivity than 35 years of research, resulting in outstanding This characteristic is an expected feature of today’s Aclinical and chemical improvements to adhesives. adhesives. With the advent of self-etching adhesives, most Launched in February 2012, it was one of the original postoperative tooth sensitivity has been eliminated. For universal adhesives to lead the market and defi ne the those who prefer total-etching, moist and/or wet-bonding new category of multi-mode or “Universal” adhesives. In can provide reliable results as well. All-Bond Universal addition, when clinicians think of the All-Bond brand, provides versatility by allowing the dentist to use whatever many categorize it as one of the “BIG 3,” when it comes to etching mode they are comfortable with while eliminating gold-standard adhesives. Many improvements to the All- postoperative tooth sensitivity. Bond brand have taken place, making All-Bond Universal BISCO’s best-selling adhesive. Durable, long-lasting bond To better determine what adhesive characteristics mat- With time and education, it is expected this character- ter most, a survey of more than 575 U.S. dental clinicians istic will become number one. It is important to note that was conducted. Twenty-two characteristics of an ideal den- copious amounts of research have revealed the hydrolytic tal adhesive were listed and respondents were asked to rank and proteolytic degradation of bonds to dentin. A durable their top fi ve characteristics in order of importance. Results bond that holds up over time is certainly more important were analyzed and presented in Figure 1. How well does than the initial bond strength (as often reported by man- your current adhesive match up to the results? ufacturers). The All-Bond brand is known for its durable and stable bonds over time, leading to long-term clinical High bond strength to dentin success. All-Bond Universal’s hydrophobic formula results in and enamel improved durability of the bond by optimizing the seal. Not surprisingly, dentists ranked this characteristic as number one. Manufacturers, Bonds to all substrates (e.g. metal, key opinion leaders, and researchers have zirconia, ceramics) pushed bond strength so heavily on den- The proven monomer MDP (contained in tists that many feel this is the only thing All-Bond Universal) allows bonding to indi- that matters, often times due to a lack of rect restorations made of metal, zirconia, etc. understanding. How much bond strength is Adding silane to a universal bonding agent is enough? Answering this question is diffi cult, questionable as the bonds to glass-ceramics as extraneous factors such as the method used using this technique are primarily micro- and experience of the researcher will produce mechanical in nature. All-Bond Universal’s a very wide distribution of results. As such, chemical formulation (without silane) bonds clinicians are cautioned about using this not only to metals, but also to lithium disili- characteristic alone in selecting an adhesive. cate (e.g. IPS e.max), composite, and other Fortunately, All-Bond Universal has high glass ceramics. To maximize the bond to glass initial bond strengths to dentin and enamel ceramics, BISCO recommends using a sepa- and maintains it over time. The selective-etch rate pure silane as the primer. This technique technique of enamel is recommended for will result in both mechanical and chemical even higher bond strengths. bonds that are more durable. 102 JULY TCA // advertorial DT_TCA_BISCO_0715_LH.indd 102 6/22/15 3:34 PM townie choice awards PRODUCT SHOWCASE 2015 Fully compatible with self- and dual-cure materials Other noteworthy characteristics and does not require an extra bottle (activator) Figure 1 lists all of the ideal characteristics of an adhe- If an adhesive requires an extra bottle to be compatible sive, and I expect future generations will meet these as well with self- and dual-cure materials, is it really “Universal”? as add new characteristics that are presently unavailable. In Many dentists do not even know that their current univer- the interim, All-Bond Universal can be used for both direct sal adhesive requires an extra bottle, often at a signifi cant and indirect procedures, with one cost effective bottle— cost. Further, what decrease in performance and bond simplifying the adhesive technique so any dentist can use it strength occurs by not using this extra bottle? Fortunately, without the worry of going wrong. All-Bond Universal easily All-Bond Universal has the perfect pH and formula, thus meets the expectations of what clinicians are looking for in making it compatible with other self and dual-cure mate- an adhesive. Improve your bond. Use All-Bond Universal. ■ rials (cements, core build-up materials, etc.). No additional by Paul L. Child Jr., DMD, CDT bottles are required. Fig. 1 Percentage of Respondents Who Selected an Adhesive Characteristic as Being Most Important 1. High bond strength to dentin and enamel 87% 2. Eliminates postoperative tooth sensitivity 73% 3. Durable, long-lasting bond 45% 4. Bonds to all substrates (eg. Metal, zirconia, ceramics) 42% 5. Fully compatible with self- and dual-cure materials – 32% does not require an extra bottle (activator) 6. Can be used for both direct and indirect procedures 30% 7. Seals tooth preparation well long-term 26% 8. Proven success/longevity of product 26% 9. Simple, easy to use 20% 10. Cost effective 19% 11. Can be used in wet or dry field 16% 12. Thin film thickness (<10 microns) 15% 13. 1 bottle for everything 12% 14. No marginal discoloration over time 12% 15. Radiopaque 12% 16. Preventive chemistry – bacteriostatic 9% 17. Hydrophilic during application, but hydrophobic after polymerization 8% 18. 1 layer adhesive – 7% doesn’t require an additional resin layer 4% 19. Comes from a reliable company 4% 20. Long shelf-life requiring no refrigeration 21. Easy for staff to learn 1% 22. Company support 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% n=587 For more information, call (800) 247-3368 or visit Bisco.com. advertorial \\ JULY TCA 103 DT_TCA_BISCO_0715_LH.indd 103 6/22/15 2:26 PM townie choice awards PRODUCT SHOWCASE 2015 INTUIT DEMANDFORCE 16-time Townie Choice award-winning patient communications and marketing software for your dental practice unning your own practice doesn’t leave you a lot of time efforts to provide you with real-time visibility into the success of to think about marketing growth or retention strategies. your practice. R Demandforce takes care of that for you. Demandforce is a complete marketing and communications platform to help How it works enhance your patients’ experience and attract new patients Getting started with Demandforce is straightforward and to grow your practice. Four out of fi ve dentists recommend quick. In 30 minutes your practice can be up and running. It Demandforce.* Demandforce can help boost your online repu- syncs with the data in your existing practice management system tation and drive new business while automating processes such and begins communicating with your patients and allows you to as reactivating lost patients and confi rming appointments. collect new appointments automatically. Demandforce integrates with your existing practice man- Demandforce enables you to create automated, person- agement system so you can send the right message to alized emails that work for your patient base.