STUDY CASE 2014

Sydney Swans boosts performance with help from CompNow In the world of sports, gaining even the slightest edge over the competition can be the difference between success and failure - this is just as true in Australian rules football as in any other sport, which is why the Sydney Swans sought innovative software solutions to analyse their performance.

In the 2001 season, the football growth in the number of coaches department was tasked with finding working full-time at AFL clubs led and implementing the best video to the need to access and analyse analysis system for evaluating team our games from a shared source.” performance at the highest level. In the search for the ideal solution, THE CHALLENGE Anthony conducted extensive research into available technologies Anthony Cahill, football and contacted technology technology manager at Sydney managers at different AFL clubs and “Having CompNow as Swans, says it was vital that the in other elite sports environments. a partner means I can new video analysis system was maintain an effective and While there were a number of good reliable, functional and user- reliable framework for products on the market, he was friendly. The Swans’ previous the technology required Windows-based platform had keenly aware that facilitating the proven clunky and cumbersome, use of the technology for coaches for our performance making an upgrade a priority. and players was an important analysis.” factor. In other words, it needed to “At the time, there was little be sophisticated and easy to use. available to store and share digital Anthony Cahill vision of matches over a server- Football Technology Manager, based system,” he explains. “The Sydney Swans AT A GLANCE THE CHALLENGE Implement a reliable, functional and user-friendly video analysis system on Apple OS X for evaluating team performance at the highest level. THE SOLUTION

Provision of procurement solutions to THE SOLUTION “Our commercial operations ensure the systems were supplied and department likes to exhibit the implemented. After careful consideration, the use of technology to our existing THE BENEFITS Swans decided the SportsCode and prospective sponsors platform best suited the club’s and members,” he adds. A user-friendly and powerful video current and future needs. analysis system backed-up by an The club also began using an “It was unexpected to see the level effective and reliable framework for the Apple operating system. of interest and intrigue generated technology required, ongoing services through the scrutiny and in-depth and procurement solutions. CompNow’s procurement solutions analysis of football games.” THE PRODUCTS ensured the systems were supplied and implemented, as well as According to Anthony, the level • The full range of Apple hardware offering additional ongoing of support offered by CompNow currently available services such as the purchase of in helping to implement the • Service and support as provided by computers and other equipment. solution effectively was important, CompNow and it continues to this day. “SportsCode provided a user- friendly and intuitive interface, “Having CompNow as a partner as well as the sophistication means I can maintain an to analyse AFL matches at effective and reliable framework the elite level,” he says. for the technology required for our performance analysis.” “We installed a system and a process 12 years ago, which remains ABOUT THE SOLUTION effective, stable and reliable.” CompNow provide the Sydney “During that time, the Sydney Swans with the latest technology Swans have experienced some which is critical to the coaches great success with the highlights and players of the Sydney being the AFL Premierships in Swans Football Department. 2005 and again in 2012.” For over ten years, the Sydney Over the years, the Swans have Swans have trusted and enjoyed grown from using three SportsCode the reliability and the functionality systems to over 40 across the of the Apple Mac OSX country. Anthony says the time the operating system, as well as the software saves can be reinvested outstanding service and support into the analysis process. from the staff at CompNow.

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