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World Bank Document RFESTPICTrFf I9La %JulI AW15 Vol. 7 Public Disclosure Authorized This report was prepared for use within the Bank and its affiliated organizations. They do not accept responsibility for its accuracy or completeness. The report may not be published nor may it be-quoted as representing their views. INTERNATIONAL BANK. FOR RECONSTRUCTION AND DEVELOPMENT INTERNATIONAL DEVELOPMENT ASSOCIATION Public Disclosure Authorized T HE C URR ENT EC ONOMiC SiT UA T ION AND PROSPECTS OF SENEGAL (in seven volumes) Public Disclosure Authorized VOLUME VII TOURISM June 8, 1970 Public Disclosure Authorized Western Africa Department rTTDtWIzCTPV LEQTTmTTATA17TI C! . JI.TTT_:- U4. A - V Tti 1AL VUALs 1I LoyUlD; JL.rk rvEnclr- AV ) Before August 11, i969: US$ 1.00 = CFAF 246.85 CFAF 1,000= US$ 4t.05 kfter August ii, 1969: US$ 1.00 = CFAF 277.71 CFAF 1,000= US$ 3.60 WEIGHTS AND MASURES 1 Metric Ton (t) = 2,205 lbs. 1 Kilogram (kg) = 2.2 lbs. 1 Kilometer (km) = 0.62 mile 1 Meter (m) = 3.28 feet COMPOSITION OF THE MISSION This report is based on the findings of a mission which vicited Senegnl in cob+nher anrd Mnovmbhar of 1Q9Q9 The miq-tmin wanq composed of the following members: Corr.lisaJT.Jar.sen rh ief-rrof MAissQion Heinz B. Bachmann Chief Economist Jacques Baldet Fiscal Economist Pietro Rava (Consultant) Agronomist RLOID Vbrt'. MoJala I('os"-ant)-ihre- £IC4s Ine r i ew xrUF J Wybold van Warmelo (Consultant) Industries Expert Al a ng- Th',y s TWat4er SplyEr £~Ala.L WYLI± C)L11JJj-~iJL AAj Abdallah El Maaroufi Tourism Expert This volume was prepared by Abdallah El Maaroufi. TOURISM IN SENEGAL TABLE OF CONTENTS Page No. SUIA.RY .................................................... I. ASSETS AND LIMITATIONS .1 Assets. 1 Lim4t t i o n s _ TTI THVE G.ROWTH OF TUTRIS II . 3 V4isior Traffic at-d I+s Cha.-acteritics.. 3 Tourist Facilities. 8 Hotels. 8 SJ.ne. Regio.nal hrcaer1 . *0 .J.S.-1 .............. Internal Transportation .10 III. TOURISM IN THE 1969-73 DEVELOPMENT PLAN .10 Plan Targets .10 Lroject. CrOp-osa'Ls ....... ......... AC Comments on the Plan .13 IV. ORGANIZATION OF TOURISM. 14 The Role of the Public and Private Sectors. 14 'Le Climate for Investment .0 Policies for Tourism Development .16 Regional Tourism Possibilities .17 V.mldE RET'uRnS nM UnISM ......... 17 Foreign Exchange Earnings .17 E~mployment .18 Returns on Investment .8 Conclusion .18 APPENDIX A - A Note on Air Transportation Costs APPENDIX B - Prices at Selected Senegalese Hotels in US$ in 1968-69 APPEN-DIX C - Table 1: Weather Conditions in Saint Louis, 1966 Table 2: Weather Conditions in Dakar, 1966 Table 3: Weather Conditions in Liguinchor, 1966 Table 4: Weather Conditions in Tambacounda, 1966 APPENDIX D - Organizational Chart of the Canmissariat General au Tourisme APPENDIX E - Maps of Senegal flfa AnfL_ i. Senegal has a certain tourism potential, but the exploitation of this potential is hindered by the distance of the country from the main tourist generating countries and the high transportation costs there- by entailed, the high price level in the country, and the shortage of adequate hotel accommodation. The newly-formed Commissariat General au Tourisme (June 18, 1969) is making serious efforts to coordinate actions and to design policies and measures for more effective tourism proiaotion., but it is still suffering from staffing and financial problems. ii. Tourism statistics in Senegal are not well-developed and make any precise assessment of past tourism development difficult. Given well- conceived promotion-policies and appropriate expansion of tourist facil- ities, a continued growth in the number of visitor arrivals to Senegal at a rate of 10% annually seems plausible. iii. The third four-year Senegalese Plan (1969-1973) envisages a concentration of investments in the Cap-Vert Region - Dakar and the sur- rounding area. The priority accorded the Cap Vert vis-a-vis the other regions appears broadly sound. The size and the phasing of the invest- ments are however more open to question. The Societe Africaine Immobil-- iere et Hoteliere (S.A.I.H.) is the only investment group which is actively proceeding with additions to capacity in the Dakar region at the present time. iv. The Senegalese Government has decided to make the S.A.I.H. its main instrument in the promotion of the tourist industry. In view of its past experience and of the dynamism of its officers, the S.A.I.H. appears well-suited to take on this new function, but its present staff will have to he increased if it is to cope successfully with its new responsibili- iEes. The level of investible funds at its disposal is limited, however, and an increase in its share capital is contemplated. The Senegalese authorities intend to seek foreign assistance, including World Bank Group assistance, for this purpose. v. Air Afrique is moving ahead with the creation of a regional corporation for the promotion of West African tourism. Cooperation in this field may benefit the region, but a comprehensive study of the area's tourism possibilities has yet to be undertaken. TOURISM IN SENEGAL I. ASSETS AND LIMITATIONS 1. Assets. Seneaal has certain assets favorable to tourism devel- opment. (a) Senegal has a long coastline with many sandy beaches and has nlentiful sunshine from mid-November to mid-June, at a time when this is a rare commodity in the main tourist- generating countries of North America and Western Europe. The increasing tendency for people in these countries to tAke at least a pArt of their annual vacation in winter can be expected to have a favorable impact on tourism de- velopment in countries like Senegal. The Canarv Tslands and other areas blessed with warm weather during the Eu.roean and American winte-r seasons a-e n -ayv hbenefit- ing from this tendency. About two-thirds of the total number of tourPists who came to the Canary islands in 1967 came during the months of January, February, March, No- vrm.ber and December. Possible activities for tourists in Senegal are prin- cipally those related to the sea (swimming, fishing, sail- ing, etc.). Tn d44tion there- are sor..e p ibilities for hunting and organized excursions to the interior, wiere the tourist can discover some of Senegal's ancient tradi- tions and folklore. (b) Senegal is easily accessible from other parts of the world. Good ai.r ar.u. sea conneci L/. -it othe-Jl±ink poir,ts4 in Africa, Europe and America. The Dakar-Yoff International Ai±rport1 authlul1oritiLes recordeud some 8.,000Ou 'comUercifa.i aircratL movements in 1968 (total aircraft movements were about 35,000), Lbit, L.l.e airport. could h.1dlar muchZLe more tra.fic 4h1 iLt1 de now without alteration. The Maritime Port of Dakar is also operating muchelulID1w capac,uty -w.L.n sume 12 ,000 ship movements in 1968. Internal communications in Senegal are quite good, particularly in the Cap Vert region. (c) The political and social stability of Senegal is a third im- portant asset. 2. Limitations. Efforts to exploit Senegal's tourism potential are, however, hampered by a number of factors. (a) Senegal's distance from the main tourist-generating countries of Western Europe and North America and the transportation costs involved place it at a disadvantage relative to other tourist destinations with similar attractions. The importarnce of this handicap must be qualified in two ways. First, visi- tor traffic to Senegal at present consists primarily of busi- ness visitors, and business demand is generally not affected by transportation cost considerations. Second, while it is true that the level ofe ho1iidnay emanvnA i affectedf by such considerations, the increasing availability of sched,1ed and r.on-schedulled inclusive tor1 fnxaes have brought even the most distant land.s within reach of a 1-,ger maorket. The Senegalese oa+hori+ies should there= fore investigate possible ways to decrease air transpor- 4 1 +t+4ion cos+s fo- hali4dAr ivr 4-taor +o Senea +hr h the use of inclusive tour fares and the expansion of charter _lu.,s4i.. +to,,. (onr Aws--A4,, A fP_ ea+i4l1A dAsBu4 _\ (b rih,e second ra-in factor liitn4he 4poiatr of Qeegl' XLj / .*L1A AiAI,LI4~.JLS VL.L"L6 SAWL~ tourism potential is the high price level in the country. PLriLces for accommodation. and meal.s atU a feW representatie hotels are shown in Appendix B. As an illustration, the price lo a si gl rot an_ _ 5_ ve_6* as_k -4 4- - LTJ4-1 .3 X,Ti,o o_ j_ ___ .Ls'JL a. I v e.flJL.&. a.O .::cIWh=I U : i .=J.L .: I \JLWr JnLj=auvr.CL ranges from $11.90 to $13.4o. This is quite high by compari- son with prices in the Mediterranea--ar.m-Y area, 'th IslvnuU, and to a lesser extent East Africa, and makes it difficult for tLo-a operators tLo offer raobl-icdin.clus-ive tour to individual tourists or to groups of tourists. The high price level is due to the general insufficiency of hotel Ifcilit'es, psrticule.Lrly 'LL ,UMUr, IudUL ke rela- tively high operating costs of hotels which, in turn, reflect the high salaries of expatriate staf-f and the fairly high cost of local labor. Prices are also high for restaurant facilities, taxi fares and other services used by tourists. All of these elements combine to make Senegal expensive for visitors from abroad. (c) hne Senegalese Government has only recently started to pay in- creased attention to the development of tourism. Efforts to promote tourism in the past were small and uncoordinated. T'he newly-formed Commissariat General au Tourisme (June 18, 1969) is making serious efforts to coordinate actions and to design policies and measures for more effective promotion of tourism, but it is still suffering from staffing and financial problems.
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