MIRROR OCTOBER Cr ADDEN :ATION

KATE SMIT

,eet Radio's Why the Downeys Helen Menken's aziest Star Are Lucky In Love Perfect Radio Voic What is Father Coughlin's Future in Radio? 850,000 Customers have proved the economy of FACTORY PRICES

tarr.r .: "-and we simply couldn't beat Kalamazoo quality, could "We certainly saved we?... It was a lucky day when

a lot of money by I sent for that FREE Catalog." buying Direct from T the FACTORY!"

You'll thrill at the FACTORY PRICES in this NEW, FREE Kalamazoo Catalog -just out. You'll marvel at the beautiful new Porcelain Enamel Ranges and Heaters -new styles, new features, charming new color combinations. 200 Styles and Sizes of Stoves, Good Housekeeping Ranges, Furnaces Institute Mail coupon now -get this exciting, colorful Free catalog, sparkling with over 175 illustra- tions -200 styles and sizes -174 Ranges, 12 Different Heaters; 22 Furnaces -the finest new features. Everybody will be rooms. We furnish FREE plans Catalog Kalamazoo ever printed. More bar- talking about this FREE Catalog. gains than in 20 Big Stores -Come straight to Buy Your Stoves Direct from the. Factory. Quality that over 850,000 satis- Quality Heaters and the Men Who Make Them fied customers have trusted for 34 years. Furnaces You don't have to pay more than What This Catalog Offers You Many styles of Porcelain Enamel the Factory Price. Don't "guess" 1. Combination Gas, Coal and Wood Ranges; Heaters -both Walnut and Black. at quality. Follow the lead of Coal and Wood Ranges; Circulating Heaters; Also Wood- burning stoves at bar- 850,000 others who saved mil- Furnaces -both pipe and one -register type -all gain prices. Make a double sav- lions of dollars by buying their at FACTORY PRICES. ing by ordering your furnace at stoves direct from the men who 2. Cash or Easy Terms -Year to Pay -A New the factory price and installing make them. Come straight to the Money Saving Payment Plan. it yourself. Thousands do. It's Factory. Mail coupon now for 3. 30 Days FREE Trial -360 Days Approval Test. easy. Send rough sketch of your this interesting FREE Catalog. 4. 24 Hour Shipment -Safe Delivery Guaranteed. THE KALAMAZOO STOVE COMPANY, Manufacturers 469 Rochester Ave., Kalamazoo, Mich. Warehouses: Utica, N. Y.; Akron, Ohio 5. 5100,000 Bank Bond Guarantee of Satisfaction. 6. 5 Year Parts Guarantee. Prepare for a Cold Winter 7. FREE Furnace Plans -FREE Service. 20 inches wide 2214 inches Fire Door wide Fire Pot The "Oven That Floats in Flame" takes logs 1114 takes big inches thick, chunks of coal. Read about the marvelous "Oven that 18 inches long. Holds fire l5 hrs. KALAMAZOO STOVE Floats in Flame" -also new Non -Scorch CO., Manufacturers Lids, new Copper Reservoirs and other 469 Rochester Ave., Kalamazoo, Mich. _ Dear Sirs: Please send me ,,,,,, NEW FRANKLIN HEATER your FREE Catalog. Check articles in which you are interested. Coal and Wood Ranges Comb. Gas. Coal and Wood Ranges Oil Stoves Heaters Furnaces

Name (Please Print Name Plainly) Address

City State LIFE csn,+ /Lal, as much fun, foc FAT PEOPLE! NOW... We gu.acanEee to reduce youo waist and dips 3 INCHES IN 10 DAYS with the PERFOLASTIC GIRDLE or it tviIL cost you n,o> inj !

E WANT YOU to try the Perfolastic Girdle. Test it for yourself for 10 days absolutely FREE. Then, if you have not reduced at least 3 inches around waist and hips, it will cost you nothing! THE MASSAGE -LIKE ACTION REDUCES QUICKLY, EASILY and SAFELY The massage -like action of this famous Perfolastic Reducing Girdle takes the place of months of tiring exercises. It removes surplus fat and stimulates the body once more into energetic health. KEEPS YOUR BODY COOL AND FRESH The ventilating perforations allow the skin pores to breathe normally. The inner surface of the Perfolastic Girdle is a delightfully soft, satinized fabric, especially designed to wear next to the body. It does away with all irritation, chafing and discomfort, keeping your body cool and fresh at all times. A special adjustable back -TEST the allows for perfect fit as inches disappear. SEND FOR 10 DAY FREE TRIAL OFFER PERFOLSTI You can prove to yourself quickly and ` The PERFOLASTIC GIRDLE GIRDLE definitely whether or not this very efficient I pp.Y S girdle will reduce you. You do not need to maybe worn with or with- FO R TEN risk one penny...try it for 10 days...then out the new PERFOLASTIC our expense send it back if you are not completely UPLIFT BRASSIERE astonished at the wonderful results. Don't wait any longer ... act today! PERFOLASTIC, Inc. IN 10 SHORT DAYS YOU CAN BE YOUR SLIMMER 41 EAST 42nd ST.,Dept. 1910. NEW YORK,N.Y. Without obligation on my pan, please send me SELF WITHOUT EXERCISE, DIET OR DRUGS FREE booklet describing and illustrating the new Perfolastic Girdle and Brassiere also sample "I have reduced my hips nine inches with the of perforated rubber and particulars of your l0 DAY FREE TRIAL OFFER! Perfolastic Girdle," writes Miss Jean Healy .. . "The fat seems to have melted away," says Name Mrs. K. McSorley ..." I reduced my waist from Address 431 to 341/2 inches," writes Miss Brian ... "It City State Ute Coupon or Send Name and Addrea on Pott Card massages like magic," writes Mrs. K. Carrol. actM I R R io O R

VOL.2 NO.6 OCTOBER 1934

J U L I A S H A W E L L EDITOR

BELLE LANDESMAN ASSISTANT EDITOR WALLACE HAMILTON CAMPBELL ART DIRECTOR s e c i a I f e a t u r e s

Behind By Mercury 3 NEXT MONTH -The boy who rose the Mikes from small -town obscurity to mon- Editorial 4 that arch of woltz time has a story Let the Public Choose Its Stars reads like an adventure novel, but, through it oll Woyne King has kept Gard's Chosen People By Gard 6 his heod and an amazing modesty . As a Caricaturist Sees the Famous about his accomplishments. In the

November RADIO M I R R O R his We Nominate for Stardom 7 countless admirers will, read for the Cross and Dunn Earn New Laurels first time the true facts of his rise to radio tame, a romantic, thrilling success tale. What Is Father Coughlin's Future in Radio? 8 Looking Into the Future the Fighting Priest Gladys Swarthout is one of the more recent addi- of lions to the airwaves but already she hos won an Hot and Airy By Mercury IO important place in broadcasting. This and permanent New Gossip and Hot News in the Radio World opera singer who turned her talents to the micro- phones has everything: beauty, Broadcasting Finds Its Most Thrilling Female Voice voice, happiness, a husband she By R. H. Rowan 12 home proud of. loves and a she's Helen Menken the Radio Ranks Next month you will read Rose Heyl- Joins but's entertaining personality study, Meet Radio's Craziest Star By. Herb Cruikshank 14 all the details of how kind the fates Joe Cook Wins the Title have been in showering gifts on Glodys Swarthout. The Morton Downeys Are Lucky in Love.... By Mike Porter 16

For so many years Charles Win - The Love Story of Two Stars ninger had his spotlight in the the - He Holds the Secrets of Countless Crimes.. By Rhoda Hague 18 otre world and just when it seemed as though his career was ending, The Voice of Experience in His Real Rôle radio opened new doors to this veteran and he be- The Beautiful Stooge By Peter Dixon 20 came the lovable Cap'n Henry of the Showboat Hour. Fourth Installment of this Radio Thriller Don't miss this complete, intimate revealing article on the "Howdy Folks" star. Radio Mirror's Gallery of Stars 23 Romance doesn't end with Ozzie Nelson and Harriet The Human Side of Edwin C. Hill By Rose Heylbut 28 when they leave the air- ;,Hilliardwaves. Theirs is real love that built My Husband's a Perfect Host By Mrs. Jack Denny 30 itself up before the mikes and has Jack Denny Takes a Bow kept the blonde singer by the ork pilot's side, when she could have Nothing Ever Happens to Ramona.. By Mary Watkins Reeves 32 had Hollywood contracts. Mike That's What This Star Says Porter tells you all about them in the November RADIO MIRROR. Fall Fashions for Lillian Roth 34 Cinderello has o new Prince Puck in the Poets' Corner By Robert Eichberg 36 Charming, Dick Powell, whose sensa- What David Ross Is Really Like tional success in the film world is and Johnny 38 duplicated on the airwaves. He is An Evening with Mr. Mrs. Green the hero of the new "Hollywood Hotel" hour from On the Pacific Airwaves By Dr. Ralph L. Power 40 California and which looms as one of the most im- portant broadcast programs to be sent out over the We Have with Us 44 Columbia chain. We'll tell you all about "Cinderella's Around the Clock with All the Programs Boyfriend" next month. Radio Mirror Homemaking Department... By Sylvia Covney That's only the beginning of what November RADIO MIRROR holds In the Stars' Kitchens 46 for you-an omazing, clever inter- A Columbus Day Dinner 48 view with Wolter O'Keefe by Herb Cruikshonk, Paul Whiteman 's own Dialing the Short Waves By Globe Twister 49 record of the many stors he has planted in the ether sky, hot news Chicago Breezes By Chase Giles 50 from the Pacific coast, new stories, What Do You Want to Know? By the Oracle 52 gorgeous gallery, more homemaking and a dozen other features crowded "Our Public" Broadcasting 54 into the next issue of your RADIO MIRROR. DON'T MISS IT! The Radio Personalities' Contest 57

RADIO MIRROR (Copyright 1934) is fully protected by copyright, and the contents of this magazine may not be reprinted either wholly or in part without permission. Published monthly by Syndicate Magazine Corporation, Washington and South Avenues, Dunellen, New Jersey. Executive and editorial office, 1926 Broadway, New York, N. Y. Bernarr Macfadden, President; Wesley F. Pape, Secretary; Irene T. Kennedy, Treasurer; Engel -van Wise- man, Sales Representatives; Carroll Rheinstrom, Advertising as second class matter September 14, 1933, at the Post Office at Dunellen, New Director. Entered Jersey, under the Act of March 3, 1879. Price in United States $1.00 a year; 10e a copy. In U. S. Possessions, Canada, Newfonudland, Cuba, Mexico and Panama $1.50 a year; all other countries Manuscripts, Photographs and Drawings are submitted at the owners' risk. every $2.00 a year. While effort will be made to return those found unavailable if accompanied by 1st class postage. ' But we will not be responsible for any losses of such matter contributed. Contributors are especially advised to be sure to rctain copies of their contributions; otherwise they are taking an unnecessary risk. Printed in the U. S. A. by Art Color Printing Company, Duncilen, N. J. I 1 2 ' BEHIND the MIKES Think of TOMORROW By MERCURY when you take that laxative GEORGE BURNS and Gracie Allen are back from their European jaunt and is George happy! "The real reason Gracie and I went abroad," con- fides George, "was so Gracie could wear the clothes she bought with the money TODAY! we're going to make by the time we've been back a couple of years!" Parker Fennelly, famous for his "Uncle It's easy enough to take a laxative that "works "! But what of Abner" characterization, has written a comedy "All In a Night ", which is tomorrow? What of the harm that might be done to the intes- scheduled for early production ... Don tines? What of the danger of forming a habit? Bestor is now a member of the faculty laxatives are bad for you. They shock your system of the New York School of Music . . . Violent Ruth Robin, vocalist with Charles Bar- - you feel weak - your day is marked by embarrassing net's ork, and Leo Robin, the song writer, are brother and sister ... Eliza- moments. And worst of all -you may find yourself more consti- beth Lennox, the contralto, isn't super- pated than ever. For the frequent use of "purging" cathartics stitious but she never sings unless she wears her "lucky" ring. often encourages chronic constipation -they may form a habit. Joey Nash, vocalist with Dick Him - ber's orchestra, . story tells the of a EX -LAX -the laxative that does not form a habit Scotchman pinched for parading the streets sans a shred of clothing. The There is a laxative that avoids these bad features. Ex -Lax, the Scot explained to the Judge the next morning that he was on his way to a chocolated laxative, acts so easily and so gently that you strip poker game! . .. The Oxol Trio scarcely know you have taken anything. You take Ex -Lax just is composed of Dave Grant, Gordon Graham and Bunny Coughlin. They when you need a laxative -it won't form a habit. You don't were formerly known on CBS as "The have to keep on increasing the dose to get results. Funnyboners" . . . Fred Waring col- lects $10,000 a week for his Ford Ex -Lax is gentle -yet it is thoroughly effective. It works broadcasts which makes his the highest over -night without over -action. paid orchestra on the air . .. Don't ex- pect Deane Moore, the CBS tenor, to Children like to take Ex -Lax because they love its delicious sing if you invite him to a party. He chocolate taste. Grown -ups, too, prefer to take Ex -Lax because insists upon doing card tricks. Perhaps you never heard of it but they have found it to be thoroughly effective - without the there is a two- handed card game called disagreeable after- effects of harsh, nasty -tasting laxatives. klabiasch which is rapidly becoming popular with radio celebs. It is a fast - At any drug store -in 10c and 25c boxes. moving gambling game, so fast, indeed, that none but $5,000 a week headliners can really afford to play it. . . Roy WATCH OUT FOR IMITATIONS! Helton, who looks at life Saturday Ex -Lax has stood the test of time. It has nights for Columbia, explores the En- cyclopxdia Britannica, when his brain been America's favorite laxative for 28 is tired and he craves relaxation. . . years. Insist on genuine Ex-Lax-spelled Everett Marshall is taking fencing les- E- X -L -A -X to make sure of getting sons in preparation for his forthcoming - role in "Cyrano de Bergerac ". Ex -Lax results. BITS ABOUT BROADCASTS Keep with Ben Alley graduated from the Alder- "regular" son Baptist Academy, West Virginia, into the role of CBS' first sustaining tenor . Johnny Greeñ enrolled in Harvard at the age of 15 ... Eddie East and Ralph Dumke are among the EX- LAX few radio performers who ad lib most of their programs ... Vincent Lopez' THE CHOCOLATED LAXATIVE first vaudeville appearance was with (Continued on page 5) w

3 LET THE PUBLIC CHOOSE ITS STARS

RADIO broadcasting will never be a self-sufficient unwarranted high remuneration for efforts which had only industry while it has to borrow big names from other mediocre success as ether entertainment. fields of entertainment, while it has to lure developed It would be much better if the broadcast officials could talent with ridiculously high remuneration. Looking over devise some way of developing their own artists and then the list of air stars on enviable ether spots during the being completely independent of the high -priced demands past year it is easy to pick out the amazingly small from other fields. In the past five years there have been percentage of those who are real radio personalities. The comparatively few reputations made exclusively on radio overwhelming number of the high -priced performers who efforts. One of the impediments has been the red tape have been corralled at the zenith of their careers after which made it almost impossible for an unknown to get serving long apprenticeship in vaudeville, stage and screen a chance on the airwaves. Unless an artist had a national rules testifies to the fact that broadcasting is still too reputation and was sought after by either sponsors or aependent on outside sources of entertainment. important agencies it has been next to impossible for a '.laturally there are a few exceptions. But for every man or woman seeking an audition to receive even ordi-

Rudy Vallee who got his recognition on the airwaves there nary consideration. I know specifically of a number of are dozens like Paul Whiteman, Vincent Lopez, Ben Bernie, cases where people with talent have been turned down at Leo Reisman and Guy Lombardo who were firmly estab- the studios because they were unheralded or because they lished before radio borrowed their talents. For every were not recommended by certain interests. Jessica Dragonette whose success has been particularly There ought to be some way whereby the chains or the in the broadcast field there are the Rosa Ponselles, Gladys major independent studios would set aside a certain period Swarthouts, Vivienne Segals and others who were big in each day or week for the best of the newcomers who names before radio drafted them. And for one Amos 'n' could be judged by critics and individual listeners and Andy, there are the innumerable Al Jolsons, Eddie Cantors, could be advanced or eliminated on the response from the Jack Pearls, Georgie Jessels, Jimmy Durantes, and Fred general public. Certain features of this magazine which Allens who had made their reputations and could com- draw countless letters a month from the readers, empha- mand their own salaries before the air officials ever made size that outside of a few big cities the listeners -in are not use of them. There is of course, a saturation point in this unduly impressed by big names, that they are appreciative weak method of building air programs. If the important of real talent and often prefer the lesser -known broad- stations are to continue allowing stage directors and movie casters to those whose compensation runs into four figures producers to popularize entertainers and then pay the top- for a half hour's work. notch prices they will always be at a disadvantage. Then, One of the major difficulties has been in the fact that too, the permanence of any of these drafted entertainers those of responsible position don't seem to be able to as radio personalities will always be doubtful. "spot" embryonic talent. When you stop to consider that few of the stage and Radio is so dependent on public approval for its success movie personalities are fitted to give their best efforts to or failure, it is such a simple matter to eliminate any the air it is easy to appreciate that radio is paying a program by a twist of the dials, there ought to be more tremendously high price for what it gets and then not of an effort made to give the set -owners what they want obtaining full value. For instance, Jimmy Savo, one of instead of what a manufacturer thinks the public wants. the most subtle and talented comedians on the stage, And there should be less leaning on other established appeared on a Rudy Vallee broadcast recently, and to sources of entertainment. No field of endeavor will ever the listener's way of thinking, flopped utterly at the mike. be successful for very long nor will it achieve any per- He is a past- master of pantomime, an art which has no manency until it secured for itself some independence place on the air. And, too, Jimmy Durante is a much such as the selection and development of artists whose better entertainer when you see talents are peculiarly suited to radio him than when you listen. Maurice and whose training is essentially for Chevalier was another who received the microphones.

4 RADIO MIRROR

the Mikes I SAID THE SAME Behind 1 GUESS I'M JUST, UNTIL I (Continued from page 3) NATURALLY SKINNY-- THING KELP -A -MALT Pat Rooney and Marion Bent in their CAN'T GAIN AN OUNCE DISCOVERED act, "Rings of Smoke" ... Jeanne Lang claims she "squeaked" -not sang -her way into radio ... Jerry Cooper, Col- umbia baritone, hates to go to bed and is afraid of electricity. Harry Horlick's Gypsies often play unpublished numbers on their pro- grams ... Mary Small, "the little girl with the big voice ", doesn't like candy . Ben Pollack, the band leader, was a draftsman before entering the realms of music ... Wilson Myers is the only member of the "Spirits of Rhythm" who can read music ... Reggie Childs, the orchestra leader, was a boy soloist in the American Cathedral, Paris at the age of seven . . . Tito Coral prefers radio programs to motion picture work. Ed Lowry, veteran vaudevillian, was bitten by the radio bug while m. c. on a Bing Crosby program last fall . . . Bob Grant, the orchestra leader, is a protege of Jock Whitney, the sports- man ... Irene Taylor ran away from home to join an orchestra . . . Frank Novak claims the distinction of being the first to use a xylophone in an or- chestra ... The Three X Sisters, NBC harmony trio, first broadcast from Lon- don in 1928 . . . Freddie Rich, CBS musical director, has a superstitious aversion to the selections, "Goodbye, Forever" and "The Rosary ". Roger Wolfe Kahn holds pilot's li- cense No. 104 and has a record of 4,000 hours in the air ... Frances Langford credits a tonsil operation with the dis- covery of her voice ... Lennie Hayton was born in New York City 26 years ago . . . Bob Simmons' first musical offerings were made in a quartet com- FOLKS WHO ARCNATURALLY posed of his father, two brothers and himself.

TELLING IT TERSELY Arthur Boran, the mimic, reports requests for imitations of Joe Penner SKINNT top all others he reçeives ... Shirley Howard, former sob sister, is writing NOW GAIN 5 LBS. IN I WEEK a series of articles on radio for the Philadelphia Daily News, her old paper ... Leon Belasco has been en- AND FEEL FINE ! tertaining Chu Moy, recently arrived New, Concen- Try Kelp -a -Malt for a single week and notice from Harbin, China. Moy once saved Natural Mineral the difference-bow much better you sleep -bow the life of the bandman when he fled trate from the Sea -RICH IN your appetite improves, how ordinary stomach dis- his native Russia, dodging the Bolshe- tress vanishes. Watch flat cbests and skinny limbs FOOD IODINE, Building Up Thou- fill out and flattering extra pounds appear. Kelp - viks ... Paul Whiteman has established sands of Nervous, Skinny, Run- a -Malt is prescribed and used by physicians. Fine for children, too. Remember the name, Kelp-a- a $30,000 fund to be used for musical down Men and Women Every- Malt, the original kelp and malt tablets. Nothing scholarships. like them, so do not accept imitations. Try Kelp where a -Malt today, contains no yeast, does not cause Abe Lyman supported an unem- bloating. If you don't gain at least 5 lbs. in 1 week, Here's good news for "Naturally Skinny" folks the trial is free. Kelp-a-Malt comes in jumbo size ployed musician for months. The other who can't seem to add an ounce no matter what tablets, 4 to 5 times the size of ordinary tablets day he called the man's house and his they eat. A new way has been found to add flatter- and costs but little. It can be bad at nearly all drug ing pounds of good, solid flesh and Ml out those stores. If your dealer bas not yet received his wife answered. "I'm sorry," she 'said, ugly, scrawny bollows even on men and women supply, send $1.00 for special introductory size "he's not home. He just left for a who have been under -weight for years. 5 pounds bottle of 65 tablets to the address below. in 1 week guaranteed -15 to 20 lbs. in few weeks month's vacation in the country!" . not uncommon. SPECIAL FREE OFFER A group of restaurant operators offered This new discovery, called Kelp-a-Malt now Write today for fascinating instructive 50 -page book available in handy tablets offers practically all the on How to Add Weight Quickly. Mineral Contents of George Givot a goodly sum for the Food and their effect on the human body. New facts about vitally essential food minerals in highly concen- FOOD IODINE. Standard weight and measurement right to use his title "Acropolis No. 7" trated form. Tbese minerals, so necessary to the charts. Daily menus for weight building. Absolutely digestion of fats and starches -the weight making free. No obligation. Kelp -a -Malt Co., Dept. 229, 27 -33 as the name of a string of eateries .. . elements in your daily diet, include a rich supply West 20 St., New York City. Jack Denny is a short wave enthusiast of precious FOOD IODINE. Kelp -a- Malt's FOOD IODINE nourisbes the and gets a great kick out of tuning in internal glands which control assimilation, the police calls ... Five of the musicians process of converting digested food into firm, solid flesh. 6 Kelp -a -Malt tablets contain more FOOD LMALT in Don Bestor's orchestra are from IODINE than 486 lbs. of spinacb, 1600 lbs. of Pittsburgh. beef, 1389 lbs. of lettuce.

S H AT G ORO -..,,)1 ti o - >> .o o i'

IRENE RICH

LpVELY

MARY EASTMAN

F u S ARICA TU. Ri T for e ec * wt, rwii w relief from Constipation STARDOM * _CHEw* * * IAX4 IVE * *

P CHEW,Aft. BEyE óRÁ'LAxAE crick, eEC AUS A NG sPREAos THE Ey THE URA IIY THRO AHD

C THUS ASSOFN SYSTEM MPLETE 'HG MpR P0R EASY REMOyEMENT E FE EN A_rytNTs.

Headaches - dizzy spells-sleeplessness - these are often caused by constipation. If constipation troubles you relieve it with FEEN -A -MINT. FEEN -A -MINT is a thoroughly effective laxative in chewing -guns form. It works-bet- ter because when you chew it the laxative is spread smoothly and evenly right down to where it does its work. That's why over 15 million people already know about and use FEEN -A -MINT. It's pleasant to take, too -a great point, especially in caring for children. Whenever you suffer from constipation take the doctor's advice -chew FEEN -A- MINT. It's inexpensive, too, 150 and 250 at your drug store.

MAMA SAYS IT'!

MEDICINE, BUT IT'S

JUST LIKE THE NICEST

CHEWING GUM

I EVER TASTED. Because Allan Cross and Henry Dunn, a team formed only eight months ago, have brought to the airwaves a new and distinctive type of popular singing, because after one appear- ance on Rudy Vallee's hour, they were brought back eight times in ten weeks, these two ex- newsboys, Cross from Chicago and Dunn from Boston, deserve a regular spot on the radio What is FATHER

iipp,

r R *. 'J7 ,^4

40

DO you want Father Coughlin back on the radio? Rev. Charles E. Coughlin, the Detroit priest with his messages to millions has by his own recent declaration, dissociated himself "entirely pertaining to radio, publicity and politics during the summer months." His radio career was made possible by the voluntary con - tributions-of thousands of his listeners and his plans are to take up his microphone work again in the fall. To what purpose? What is Father Coughlin's future in broadcasting? Until he went off the air a few months ago he was radio's crusader, so fearless and definite in his statements and demands that interests he opposed used their full powers to stifle his voice. What will they do to him now? When Father Coughlin returns to the network he built up out of individual stations whose time he engaged after the big chains were closed to him, what will he have to say? And how far will he be allowed to go in his fight to give the working man whose cause he espouses a break? It is definitely known that his enemies -the interests he defied -are set in their efforts to curb him and his future campaigns. And he is just as deter- mined to continue his activities toward what he calls a working justice for the

Michigan's fighting priest, Rev. Charles E. Coughlin, who became radio's outstanding crusader through his series of startling sermons. In the upper left is Father Coughlin typing one of the arresting radio talks for which he became COUGHLHN'S Fut&ze ¿u Radth ? 3 mass of people whose cause he has said he represented. Will Father Coughlin, a lone figure standing against a gigantic force of power and money be able to combat this force in his ether battle? He says his is a battle for as long as he lives, against privileged interests that hazard the right of the "common people" whose rights he has seen fit to cham- pion. He is regarded as one of Wall Street's most power- ful enemies. He is considered a nuisance by bankers whose deeds he has so often challenged, and certain moneyed representatives have determined to silence the weekly Coughlin messages. The two big chains because of their policies have been ir denied this middle -west priest. Will the chain of in- dividual stations he connected in a business arrange- ment deem it expedient some time in the future to have the period sought by him otherwise engaged? How far can Father Coughlin go in the daring way he has chosen for himself? New issues like those he espoused or denounced in the past few years will come up to meet his unequivocal judgment and opinion. Will the radio lanes which are supposed to be unbiased and available to all who seek them be closed to his pertinent and startling talks? He has battled even within his own religious group to maintain his stand 1 on political and economic questions. He has even defied the President, whose ardent supporter he has been, when his own and the Administration's theories con- flicted. He is obviously without the fear that curbs most men's speech. He is just as obviously well -informed on those matters he defends, and whether anyone agrees with .vr him or not. he cannot be accused of blind prejudice nor ignorant superstition. He has carried his convictions into the camps of his enemies and has routed them. He has withstood challenges in high places and whether he converted his opposers to his way of seeing things or not he has already held up under crucial examination and has come out of every encounter with his banners high. One doesn't have to agree with him to admit that he has built up a far -reaching influence with all classes and all creeds of people. He has been accused of playing on the emotions of the morons. But that is not true. Letters, some of the hundred thousands he received weekly while he was on the air are proof that his loyal supporters come from every walk of life and that he can count on the ardent (Continued on page 77)

famous; below, the priest with Andrew Somers, chairman of the House Coinage Committee, before which he testified; upper right, in a characteristic pose; below, Father Coughlin explains his views on silver legislation to interested Congressmen. WHAT does a radio artist do when he isn't broad- their famous leaders who have to pay all the bills? casting? 'Tis a fact. And like everything else, there's a reason. Well, you'd be surprised how many have out- Here it is: side interests and enterprises. And some of them are prov- Many orchestras are composed practically of the same ing able business men, succeeding in commette as well as body of men who rush from studio to studio to perform art. There's Bing Crosby, for instance. Bing owns a walnut under different. conductors. (That explains why so many ranch, is silent partner in a music publishing house, is bands sound the same.) The tragedy of this situation is interested in an oil well and is promoting the career of a that the chosen few collect tremendous wages while thou- Pacific coast prize fighter. With his brother, Everett, who sands of their less fortunate fellow unionists (and just as serves as Bing's personal manager, he may soon blossom able musicians) are starving in New York. forth in the artists' agency business. Network executives are seeking to overcome this evil and eventually, perhaps, union officials themselves will find a Then take Joe Cook, the zany. Joe operates a factory way to put an end to studio cliques. In the meantime where he makes those crazy contraptions used in his stage Lennie Hayton won the gratitude of unemployed productions and the gadgets which make life interesting for the by refusing to hire a man playing in visitors to his "Sleepless Hollow" estáte at Lake Hopat- any .other radio orchestra. cong, N. J. The foundry produces all sorts of trick devices for inventors and people interested in such things. Singers who suffer nervousness have discovered that a Frank Black, general musical director of NBC, owns a cup of tea sipped just before going on the air is a great motion picture company specializing in movie shorts. Mor- help. The tannic acid acts on the muscles in the throat ton Downey has money invested in a Brooklyn glass fac- causing them to contract. Dramatic players, too, have tory. Frank Crumit is partner in a brokerage office. Albert learned that tea has other properties besides being refresh- Spalding teaches violin at the Juilliard School in New York City. Eddie Peabody has a big orange grove in California. Frank Luther, of The Men About Town, writes, directs and produces radio programs, and Will Donaldson, arranger for the trio, conducts a chicken farm in Connecticut. Like Bing Crosby, Gene and Glenn are silent partners in a song publishing house and also manage a prize fighter. And Robert Simmons, the tenor, breeds polo ponies and wired-haired terriers at his country estate at Cornwall -on- the -Hudson. Did you know that some musicians in radio orchestras make more money than

oc

Eddie Cantor's daughter - secretary, Marjorie, gets an earful as the comedian pays another batch of bills due

Mercury brings you all the hot news and new

. gossip of your favorites in the big radio studios 77-'Y\ -tvv"144'`

BY MERCURY

matter how abusive or what the provoca- tion, can equal his vocabulary ... And by the way, Harry says he will never marry again until he completes payment on a million dollar annuity . .. Vivienne Segal has a unique way of soothing her nerves before a broadcast. She turns on her heel, knocks on wood and swears - sotto voce, of course, and employing cuss words not offensive to the Holy Name Society ... Clyde Doerr is now musical director of the NBC in San Francisco studios. Doerr is the man who helped popularize the saxophone on both the air and in the theatre but don't hold that up against him. "Fats" Waller, songwriter, singer, instrumentalist and m. c., wrote the songs for a musical backed by Arnold Rothstein, mysteriously slain New York gambler. It was "Keep Shuffling ", the Negro show produced eight years ago . .. Eddie Peabody, the banjo virtuoso, is raising two adopted boys ... Eddie, incidentally, is an adopted brave of the Sioux tribe. His Indian name is Wichasha Tankala, the English equivalent of which is Little Big Man-or so says the official interpreter at NBC ... Once a clothes de- signer through necessity, Ruth Etting still makes her own clothes -but now because she likes to. After a long association with CBS Tony Wons is now Eve Sully and Jesse Block, new air favorites, say "Hello" to California and an NBC attraction. Peggy Keenan and Sandra Phillips, the the movies where they're now working titian -haired piano duo, also switched networks with the

Scrap Book man . . . The amazing record of 1892 per- ing. Rosaline Greene, one of NBC's ace actresses, drinks formances was hung up by Amos 'n' Andy when they quit tea regularly because she believes it adds allure to her the air lanes in mid -July for a two months rest. They speaking voice. A French scientist once told her tea -drinkers wrote something like three and a half million words of teem with "radio- active emanations" (high -brow for sex continuity for that number of episodes -every word of it appeal) and Rosaline points to her fan mail from mascu- the creation of their own fertile minds ... Leo Reisman. line admirers as proof of the professor's contention. who spent part of last winter in the hospital with a broken * * hip, still has trouble with his injury. Johnny Davis, who sings with Fred Waring's Pennsyl- * * vanians, is what is known as a "scat singer ". But perhaps Alexander Woollcott, devoted booster of the vitriolic you don't know what a "scat singer" is. Here's Waring's Dorothy Parker (wonder if her elopement with Alan Camp- definition: "A fellow who knows all the words but can't bell, the young actor, will make any difference in the ardor pronounce them ". Apparently, there are scads of "scat of his adoration ?), returns to the air lanes this autumn, singers" on the radio. this time under sponsorship. The literator will make his * * * wise and witty comments as The Town Crier to promote STUDIO SIDELIGHTS the sales of a breakfast food. Woollcott doesn't fancy pros- Harry Richman expresses his individuality by wearing tituting his art to commercialism but Columbia doesn't loud and flashy clothes and jewelry everywhere but on his share that dislike. The network spent months and con- toes. And when it comes to cussing! No truck driver, no siderable money on Woolcott's (Continued on page 67)

11

)1)0111"orts who have to pay all the their famous leaders bills? he isn't broad- like everything else, there's a reason. WHAT does a radio artist do when 'Tis a fact. And casting? Here it is: have out- practically of Well. you'd be surprised how many Many orchestras are composed the same them are prov- studio to studio to side interests and enterprises. And some of body of men who rush from perform as well as (That explains why so ing able business men, succeeding in commerce under different. conductors. many owns a walnut The tragedy of this situation art. There's Bing Crosby, for instance. Bing hands sound the same.) is house, is wages ranch, is silent partner in a music puhlishing that the chosen few collect tremendous while thou- the career of a fellow unionists (and interested in an oil well and is promoting sands of their less fortunate just as Everett, who in York. Pacific coast prize fighter. With his brother, able musicians) are starving New blossom serves as Bing's personal manager, he may soon Network executives are seeking to overcome this evil and themselves forth in the artists' agency business. eventually, perhaps, union officials will find a a factory cliques. In the Then take Joe Cook, the zany. Joe operates way to put an end to studio meantime his stage of the unemployed where he makes those crazy contraptions used in Lennie Hayton won the gratitude by for productions and the gadgets which make life interesting refusing to hire a man playing in any:other radio orchestra. visitors to his "Sleepless Hollow" estáte at Lake Hopat- s s e all sorts of trick devices have discovered cong, N. J. The foundry produces Singers who suffer nervousness that a interested in such things. for inventors and people cup of tea sipped just before going on the air is a great musical director of NBC, owns a in Frank Black, general help. The tannic acid acts on the muscles the throat company specializing in movie shorts. Mor- motion picture causing them to contract. Dramatic players, too, have money invested in a Brooklyn glass fac- ton Downey has learned that tea has other properties besides being ref resh- tory. Frank Crumit is partner in a brokerage office. Albert Spalding teaches violin at the Juilliard School in New York City. Eddie Peabody has a big orange grove in California. Frank Luther, of The Men About Town, writes, directs and produces radio programs, and Will Donaldson. arranger for the trio. conducts a chicken farm in Connecticut. BY MERCURY Like Bing Crosby. Gene and Glenn are song house silent partners in a publishing matter how abusive or what the provoca- a fighter. And and also manage prize tion, can equal his vocabulary ... And by Rohert Simmons, the tenor, breeds polo the way. I tarry says he will never marry again haired terriers at his ponies and wired- until he completes payment on ,t million dollar -on- the -Hudson. country estate at Cornwall annuity ... Vivienne Segal has a unique way of in Did you know that some musicians soothing her nerves before a hroark:st. She radio orchestras make more money than turns on her heel, knocks on wdwd and swears- sotto vore, of course. and employing cuss words not offensive to the I Icily Name Society ... Clyde Ikierr is now musical director of the NBC in Sari Francisco studios. Doerr is the man who helped popularize the saxophone on both the air and in the theatre hut don't hold that up against him. "Fats" Waller. songwriter, singer, instrumentalist and m. c., wrote the songs for a musical hacked hy Arnold Rothstein, mysteriously slain New York gambler. It was "Keep Shuffling", the Negro show produced eight years ago ... Eddie Peabody, the hanjo virtuoso. is raising two adopted boys ... Eddie, incidentally, is an adopted brave is of the Sioux tribe. I lis Indian name Wichasha Tankala. is Big Man -or so OPPL the English equivalent of which Little says the official interpreter at NBC ... Once a clothes de- own signer through necessity. Ruth I:tting still makes her clothes -but now hecause she likes to. with (:RS Tony 1Vons is now After a long association now air and Sandra Phillips, the Sully and Jesse Elect. attraction. Peggy Keenan Eve and an NBC soy "Hello' to Colifornia dun, also switched networks with the favorites, mg titian- haired piano where they're now won record of 1892 per- the movies Scrap Rook man ... The amazing was hung up hy Amiss 'n' Andy when they quit drinks formances ing. Rosaline one of NBC's ace actresses, in mid -July for a two months rest I hey Greene, her the air lanes allure to a half million wools of tea regularly because she believes it adds wrote something like three and tea-drinkersr5 word of it speaking voice. A French scientist once tod herrdrin continuity for that numher of episodes-every (high-brow own fertile minds . . I.eo Reisman. Eddie Ca nt a is daughter- with "radio-active emanations the creation of their on from mascu- in the hospital with a broken secretory, Marjorie, gets appeal) and Rosaline points to her fan mail who spent part of last winter comedion pot's contention. with his injury. earful as the line admirers as proof of the professor's hip. still has trouble another botch of bills due devoted booster of the vitriolic Johnny Davis, who ,sings with Fred Waring's Alexander Woolleott. But Perhalsperhaps with Alan Camp - vanians, "scat singer". Parker (wonder if her elopement is what is known as a Dorothy the ardor all is. Here's Waring's will make any difference in You don't what a "scat singer" hell, the young actor. Mercury brings you know to the air lanes this autumn. all the words of his adoration ?). returns definiti

B Y R.H R O W A N

OR years now radio of being the ace feminine broad- broadcast officials have caster. From every part of the F been prejudiced country, critical comments have against female speaking all been unanimous in laying voices on the airwaves. laurels at the feet of this red- They've had to accept headed stage star. them of course, in stock Regardless of her vocal requis- parts as dramatic actresses ites, the perfect pitch of her where a heroine was abso- voice, the contralto notes of lutely necessary and of late the versatility of her efforts, it months have even introduced would be impossible for Helen feminine vocal effects in the Menken to be the sensation she commercial announcements - has been of she were less the bril- where sponsors or advertising liant actress she is. She has stage agencies demanded it. offers galore for next season as the But, the idea of a woman announ- result of her interpretation of Queen cer on a regular program has been held Elizabeth in the Theater Guild's "Mary up in horror. Female voices, when not of Scotland ". She has spent the latter singing are to these set minds an abom- summer in Hollywood taking tésts for ination -they wouldn't hear of it. Oc- the stellar role in "Good Earth" and Helen Menken as she appeared casionally some half a dozen other screen studio voice like that in her broadcast series for Ex -Lax, turning down of Rosaline Greene on "Showboat at the same time she was playing in offers. For with all her footlights back- Hour" or Elsie Hitz on any program "" for The Guild ground her heart and ambitions are cen- has been received as an exception. So tered around the microphone. She con- that when along comes somebody like fesses quite frankly she would desert Helen Menken and awarded the general commendation of both stage and screen for the radio. She has schemes, half engineers, executives, critics, the public and the like, it's a dozen of them, for the future development of drama in worthy of unusual consideration. radio and she feels that this is a new industry ripely waiting The ether waves, it seems, don't take kindly to feminine for the talents of such women as she. Of course, she's right. voices. High notes turn sour on the air and a convention- Miss Menken's great stage success was "7th Heaven ", a ally- pitched ingenue is just excess baggage on any hour, to role she distinguished so that the pattern she set was faith- the engineers' way of thinking. Helen Menken, vocally, and fully followed by the movies and landed in to her radio public is neither saccharine, soprano nor con- cinema stardom. As though to prove she was not a one -role ventional. She has what is known to stage producers as a actress she followed that sensational success with the lead "cigarette contralto ". There's an engaging huskiness to her in "The Captive," a part far removed from her own per- vocal efforts and besides this, she's one of the legitimate's sonality as to stamp her brilliance for characterization so three most important actresses, and Kather- distinctly it was not difficult to imagine her in a later role ine Cornell being in a class with her. So that it was not she also distinguished, that of the stellar feminine part in as surprising as it may seem when last spring she was en- "Congai ". gaged for one dramatic broadcast on the E -Lax hour, made Helen Menken started her career on the stage. She could such a sensational success, she was retained for the rest follow it with years of successful screen work. But she es- of the series at double her salary and since then has been sentially belongs to radio. She has the capability of making in demand from half a dozen sources for a dramatic series vivid and living characters out of stage lines. To her, the on the air this winter. With this brilliant stage star it's a voice is a pliable, malleable vehicle. She feels every line she matter of choosing her next spot on the ether waves, a utters. She can make music out of words, a dramatic sym- position in which few radio aspirants find themselves. phony of 'a monologue and an impressive human being out William S. Paley, president of Columbia Broadcasting of apart, as her series on the E -Lax hour demonstrated. As Company says Miss Menken has the most nearly perfect a violinist makes life, poignant and beautiful out of notes feminine voice he has ever heard broadcast. Variety, the and a musical director melds instrumental efforts into a per- standby of the theatrical world also gave her the prestige fect ensemble of sounds so (Continued on page 79)

Helen Menken, popular stage star with the perfect air voice, has been corralled for radio drama 'Nee Radio3 CRAZIEST STAR

"STEP right up! Don't crowd! Don't push! There's Just about here was where Joe Cook came in. room for everyone! Come one, come all! And wit- For Joe, of all people, was the strong man of good, old ness with your own eyes the wonders worked by Doctor Dunham's medicine show, helping the Doc to cause the Great Doctor Dunham's one and only magic elixir! It's the yokels jaws to drop, and to extract sweaty dollars nature's own boon to man and beast! Good for hives, fallen from the hay -seed lined pockets of the horney- handed sons arches, chill blains, rheymatiz', granulated eyelids, colds, of . . . toil. It's been a long leap from the tail of the coughs, fevers, lumbago, barbers' itch, hang -nails, falling medicine wagon and the kerosene flare to the spot -light of hair, dandruff, sprained muscles, broken bones, tooth -ache, the stage, the Kleigs, the cameras and the microphones. head -ache, stomach -ache, and every disease yet discovered But as they say back in Indiana, one of our boys made by the erudite disciples of Hippocrates! good. And that means Joe Cook. "That's right, little girl, come right up front with your Joe was different from the very beginning. To start with, sister! What? She's your Grandma? Well, well, well, folks, his name wasn't Cook at all, but Joseph Lopez, the son of an that just goes to show you! The little lady here is actually Irish colleen and a Spanish don. And although his boyhood a Grandma, but she still retains that school -girl charm memories are full of recollections of Evansville, Indiana, he through the Great Doctor's elixir. And now while the Big was really born in Chicago, Illinois. This is the way it Chief passes among you with bottles of the life -giving happened. And this is how tragedy started little Joe Lopez liquid, for which, you will notice, I am asking, not $20, not on the road toward stardom as a comedian. $10, not $5, but the lowly, inconsiderable, inconsequential, His father, the Spanish senor Lopez, was an artist of ignominious and utterly picayune sum of $I, four quar- sorts, and after an impetuous Latin wooing, he won as ters, ten dimes, or twenty cheap buffalo nickels. I want wife the daughter of an Irish family in Pierceton, Indiana. you to meet Jo-Jo, the Strong Man! There must have been something of the Romany tribe in "A puny boy, friends, elevated, elated, expanded into a the Spaniard's blood, for the couple wandered away from perfect physical specimen of virile, vital, vibrant mas- the home fold to Michigan, where the don set up a studio. culinity by and because of the Great Doctor Durham's one But art is long and time is fleeting. The rent came due with and only inimitable elixir! Watch him juggle the weights, dreadful regularity, and the landlord was a man of no twist iron bars, bite nails, shatter granite rocks with his artistic conceptions. Thus it occurred that the Lopez tents bare hands! And bear in mind, folks, that this Samson were again folded, and the lovers trouped through the was once a weakling, and would have been yet but for the country, stopping at Evansville, going on to Chicago. And discovery of this marvel of the ages! What it's done for there Joseph Lopez made his mundane debut. him, it'll do for you! Now, who wants the first bottle ?" Truth to tell, he doesn't remember much about his

B Y H E R B C R U I K S H A N K 14 Joe Cook made four Hawaiians his comedy trademark andlaughed his suc- cessful way through thousands of gags

that neither then nor now had Joe ever heard of that couplet:. "He either fears his fate too much, Or his deserts are small. Who dares not put it to the touch, To win or lose it all." But that was his idea, and with what was left of those few three dollars, he tackled the big town, New York. Joe knew stunts. He had fair pro- ficiency as a juggler, and there were tricks of the medicine show trade that amused the Gotham yokels as

Here's irresponsible Joe Cook singing away the leisure hours of Sleepless Hollow, they did those in the sticks. So Joe his house of mad jokes where his guests expect anything -and always get itl played the strangest circuit in all the theatre world. He became a pro- parents. Just the soot-fringed, laughing eyes of his mother, fessional Amateur Night performer, touring the town and soon closed in death and heart -break when Joe's father was its suburbs to play his pranks wherever that raucous, drowned three years after his baby's birth. A family by merciless cry, "Get the Hook!" echoed from the throats of the name of Cook adopted the boy, and with them he re- those yelling for the blood of some hapless trouper. In be- turned to Evansville. There isn't much he tells about those tween times he wasn't averse to busking in the streets for early years. Perhaps they were happy ones for the little what throw -money might be tossed his way by the lush and orphan. Perhaps there were times when he cried himself to flush among the passers -by. sleep, lonely and uncomforted. In any event, before he Now he was a New Yorker by adoption, and pitched his reached his 'teens he hit the trail to help Doctor Dunham tent in a railroad apartment up around Amsterdam Avenue sell quinine, physic and alcohol as an Elixir of Life, re- and 135th Street. It was New York, too, that gave him his ceiving for his labors the princely stipend of three bucks first break, and when he was fifteen, the lad was a full - every week. Well, practically every week. fledged thespian appearing in the big theatres of the Keith In such a school Joe Cook, now, learned some of the circuit. This went on for a dozen years, and then Joe really essentials of showmanship. And as he heard the spooky arrived on Broadway in the first edition of Earl Carroll's whistles of the locomotives as they sped through the tank "Vanities ". The show was staged in 1923, so, by actual towns where the Doctor's torches flared, he made up his count, Cook, still a comparative youngster, has been over a mind to take a chance on a great adventure. Chances are, quarter- century in show business. (Continued on page 71) 15 Barbara Bennett Downey who plans a family of twelve; below one- months EVERY time I hear the quotation, or Sean, twenty- -old younger son of the Downeys even the song, "Lucky in Love," 1 am reminded of the Morton Downeys. Domestic lives of radio ar- tists in general are notably lucky and happy, but the dashing Downeys, believe, head the list because of unusual circumstances. Like sev- eral other famous couples, not unknown to radio, they are on a perennial honeymoon, but un- like them, one member of the marital team has made a choice between domestication and fame, and has preferred the former. Barbara Bennett lives happily under the mot- to: "One artist and twelve children constitute happi- ness insurance." So Bar- bara has given up artistry for the grocery and the cookstove, and has con- tributed already one of the dozen youngsters which the Downeys have visual- ized for themselves, and if that is not unusual, sue me. Their older son, Michael, who was four years old Au-

RTON

By MIKE PORTER edie 16 His wife is ey ever loved; to his right, Id adopted son

gust 3rd was adopted be- fore their own baby's birth. Because their romance and their life together is so idyllic and un- usual, I have been asked to make known the facts of the Downeys' ro- mance, their ambitions, and their ex- traordinary domestication. It is a pleasant task, but difficult, because, hav- ing known Morton Downey for a long time as a sort of hard -boiled chap, I feel

rather helpless when 1 am faced with the job of endowing him with the attributes of a Romeo. Yet, Romeo he is -a blushing one, yet unashamed. In addition, both Morton and Bar- bara, the tame daughter of the Bennetts, tell their own stories so well, it would be better perhaps if I put them both into quotes about it all. As a prelude to that, however, Morton Downey's real name OWNESshould be told. It is Downey, sure (Continued on page 66) 1/4 farE 17 61-1-E ko&ts tk swids

SUPPOSE you were the mother of three children -and temporarily unbalanced. Circumstances make them so. loved your husband! "No normal being," he says, "would confess to a crime Suppose the husband had no work, could not pay over a signature, to an unknown personality. Most of the

the rent, nor provide funds needed desperately for the med- problems 1 have placed before me do not come from normal ical care of two of the children, ill from undernourishment, people. They may be normal to all outward intents and and the world looked black indeed; the city charity fund purposes; their friends and neighbors consider them so, exhausted, and no friends any better off than yourself. but normality is a relative term and because all of us are A kind man in the apartment, who happens to be good - victims largely of powerful inner emotions, the transition looking surreptitiously gives money to the child who isn't from normal to the abnormal is very easily and very sick, stops in eventually for a friendly visit and falls in quickly bridged in almost any of us." love with you -and proposes a plan whereby you might This seemed a satisfying answer, and the Voice turned have not only the necessities of life but some luxury. Sup- to the subject of the problems themselves. He keeps case pose that plan were simply this: That you share this man's histories of all his "patients ". And in these one can find 1 apartment one night a week and allow him to enjoy your some astonishing human documents. companionship. In other words you are asked to become But before going into them, perhaps it is better to have a loan -wife. What would you do? a scientific prelude from a disinterested party. It was not Or, if you are a man, and in your life there was a secret that I could not believe the simple explanation of the "con- that keeps you awake nights; let us say that in the past fession" psychology as given by Dr. Taylor. I wanted it you have taken the life of a fellowman and that nobody from some authority, for the sake of comparison. And I knows about it. Do you think there is a way, to get it off got it from Dr. Joseph Jastrow, former head of the De- I your mind, to escape the conscience that keeps troubling you? What would you advise a young man to do, who had become associated with BY R H O D A H A G U E criminals, and wanted to pull out on the gang -an act that might cost him Illustration by Dan Sayre Groesbeck his life? Advising people with such difficult problems on their hands is a task. It Murderers tell their requires a vast amount of concentra- tion, the ethics of a Father Confessor, crimes and women the diplomacy of a statesman, and the fearlessness and resourcefulness of a their secret sins to The crusader. That, 1 have just realized after a talk with Dr. M. Sayle Taylor. You Voice of Experience probably are not acquainted with Dr. Taylor, or at least you don't think you know him, yet he is the radio artist whose daily mail bulges with such problems as I have mentioned and thousands more, some of them even more sinister. Dr. Taylor is the Father Confessor of the Air. They call him The Voice of Experience. I paid a visit to him, not to speak of the problems that he is called upon to solve, but to learn, if possible, what strange psychology lies behind letters sent to him. Why should the woman whom the man wanted for a loan -wife, for instance, frankly confess the inci- dent and her poverty to an anonymous radio speaker? What prompts mur- derers to talk freely of their crimes to him both by mail and face to face, when even their closest relatives know nothing of their sins? Why should even a minister of the gospel, as one has done, confide to the Voice his story of a Jekyll -Hyde life, infidelities, proflig- acy, etc? Dr. Taylor has a ready reply to those questions, all the more eloquent because of its simplicity. The anony- mity of the Voice of Experience invites confidences. And distressed or desper- ate people who write, he says, are 18 cri CowttQEss Crths

partment of Psychology at the Univer- sity of Wisconsin, lecturer and writer. He placed first and foremost the universal craving for expression, as the motive back of most of the millions of cases. "Most persons," he said, "regard their personal problems as their major concern. This affords them an opportunity of put- ting into words their worries, predica- ments, their peculiar slings and arrows of outrageous fortune. The Confessional, es- tablished centuries ago by the Church, met such a human need. Aristotle called this human trait of confession 'Catharsis'. Today, we fall into the vernacular and call it 'getting it out of the system.' The new Oxford Movement makes public con- fession one of its most important tenets." Dr. Jastrow also spoke of the fact that the radio speaker, such as the Voice of

Doctor M. Soyle Experience, addresses a tremendous audience, in which Taylor, the Voice of many individuals are reached who are not accessible Experience built suc- to cess on the confi- other approaches. Radio makes it easier for them dences of strangers than any other medium, to submit questions. As the airplane has made the public air -minded so fan mail has made the public question-minded. Answers to questions are not expected without full details, so the confessions usually accompany the questions. Since the Voice of Experience, with other oracles and confidantes doing similar radio work, has proved to these listeners his competence in advising on prob- lems similar to theirs. they naturally turn to him. His very anonymity makes it easier, for a sense of shame, or timidity, or fear often seals the lips before friend and acquaintance alike; nor does this confi- dential unburdening lead to further contacts which may be embarrassing, or commitments that may be unwelcome. In other words, it is natural, and in ac- cord with the instincts of human nature, for many people to turn to such a radio advisor and confide their deepest and darkest secrets to him. It will he seen that the (Continued on page 56) 19

PART FOUR

-1==melfit* .:4-....::.,t

rir.l'

rv =#Í :

f<.9%t1:Y..;;f',,,.. : . _ r, Á+:}ft::: +G+7*".r4r1 J` rriw tjr , v ' ,.. r. .. t

.

_. .

"Yesh," he said. "Sounds like in love with me. Socks me in the face and walks out on the act."

Illustrations by Carl Pfeufer BY PETER DIXON 20 Continuing the adventures and romances of Toby Malone, vaudeville ham who becomes a popular radio comic with the aid of beautiful red -headed Margy Wayne, a waitress turned stooge, and a gag -writing college professor. Success brings the first rift, Margy walks out and Toby is faced with a disrupted program

Margy was sorry she had slapped him but she wasn't sorry she had left Toby and the act

WHAT'S that, Prof ?" Toby asked, looking at Pro- fessor Gus. "I merely said suppose Margy doesn't cease to be annoyed. Suppose she decides she'd rather play with the Studio Guild than play with you in the audition? Toby laughed. The idea was downright silly. "Listen," he said. "She won't do anything like that. Why -this is my big chance. Her big chance, too. She'll be stooging for Toby Malone and believe you me, Professor, Toby Malone is going to be big stuff on these here air waves!" It was too bad that Margy had forgotten a package and came back to the studio at that particular moment. If Toby had had a few hours to think things over he might not have said what he did. But Margy came back, not quite so angry and quite willing to tell Toby that she wasn't through and that she'd still work with him and find time for her more serious efforts with the Studio Guild. Margy even smiled a little as she re- entered the studio. Toby's face brightened. Here was Margy and everything would be settled right away. "Listen babe," he said. "You'll have to pass up that highbrow dramatic show Thursday night." The professor almost reached for Toby's throat. Margy's smile vanished. The studio, air cooled, became frigid. "Say that again, please, Mr. Malone." Toby's bright look vanished when the girl spoke. Now what was wrong with the dame? "Why- why -" Toby stammered for the first time in his life. He didn't know what to say but he knew he had to say something and it had to be the right thing. "Why darling," he continued, forcing a grin, "it's this way. I get my big ... I mean we get our big ... break Thurs- day night. We're going to audition for National Cigars. Listen, you can't let some dopey dramatic program inter- fere with that audition. It's what' we've been working for

21

the Continuing adventures and romances of Malone, vaudeville Toby ham who becomes a popular radio comic with the aid of beautiful red -headed Margy Wayne, a waitress turned stooge, and a gag -writing college professor. Success brings the first rift, Margy walks out and Toby is faced with a disrupted program

Margy was sorry she had slopped him but she wasn't sorry she had loft Toby and the act

WfI IA"I'S that, Prot ?" Toby asked, kicking at Pro - essor Gus. "I merely said suppose Margy doesn't cease to he annoyed. Suppose she decides she'd rather play with the Studio Guild than play with you in the audition? Toby laughed. The idea was downright silly. "Listen," he said. She won't do anything like that. Why -this is my hig chance. Her hig chance, too. She'll he stooging for Tohy Malone and believe you me. Professor. Toby Malone is going to he big stuff on these here air waves!" It was too had that Margy had forgotten a package and came hack to the studio at that particular moment. If Toby had had a few hours to think things over he might not have said what he did. Rut Margy came hack, nut quite so angry and quite willing to tell Toby that she wasn't through and that she'd still work with him and find time for her more serious efforts with the Studio Guild. Margy even smiled a little as she re- entered the studio. Toby's face brightened. Here was Margy and everything would he settled right "Yesh," he sold. away. "Sounds like in love with "Listen babe." he said. "You'll have to pass me. Socks me in the up that highbrow dramatic show I hursday foce and wolfs out an night." oct." the The professor almost reached for Toby's throat. Margy's smile vanished. The studio, air cooled, became frigid. "Say that again, please, Mr. Malone." "l'ohy's hright look vanished when the girl spoke. Now what was wrong with the dame? "Why- why -" Toby stammered for the first time in his life. He didn't know what to say but he knew he had to say something and it had to he the right thing. Illustrations by Carl Pfeufer "Why darling." he continued, forcing a grin, "it's this way. hig I mean we get our big ... break Thurs- I get my ... audition for National day night. We're going to Cigars. can't let some dopey dramatic program inter- I isten, you It's what we've '_ BY PETER DIXON lyre ssith that audition. been all these weeks. Margy looked straight at him. Toby had seen angry women before but never one quite as angry as Margy was at that moment. "The answer" Margy said coldly, quietly, "is `no'.

At least as far as 1 am concerned." Toby got a little mad himself. The professor paced up and down helplessly. He knew he was needed but he didn't know what to do about it. "Listen sugar," Toby said and sugar meant nothing as he said it. "Listen. I gave you your break in radio, didn't 1? I got you in this studio. You'd never even had a smell at that other show if it hadn't been for me. Now, when it's too late for me to break in an- other stooge, when the client has a dizzy idea that maybe we're a team and that you're important to the act, now when every minute counts in getting ready for that audition, you walk out on me! Margy was silent. "There are a lot of names for that sort of thing on Broadway" Toby went on. "Welcher is just a polite one. You're welching. Falling down on the job. Out and out quitting. God, how I hate a quitter!" At that moment Margy reached out and slapped Toby as hard as she could. Then with a choked cry, she ran from the studio and down the corridor. Tears blinded her so she bumped into three people. Back in the studio Toby stared at a micro- phone without even seeing it. Then he looked around for the professor. Professor Gus looked at him, started to speak and then turned away. Toby's face was still red where Margy's firm hand had hit it. "Prof," said Toby finally. "Will you kindly take me out on Fifth Avenue and kick me from here to Forty- second street;" The professor considered the idea and then rejected it with a slow shake of his head. ti "Take more than that to atone for your particular damn foolishness, Toby. My friend, you not only said the wrong thing but you developed the theme into an oration. Never tell a woman she's wrong and never tell a red -head she's a quitter!" Toby nodded glumly. Then he tugged nervously at his already mussed hair.

"Because I don't know when to keep my trap shut, I lose the best stooge a comedian ever had! "She was good," the professor said. "Good ?" Toby looked at him sharply. "Good? Why that girl was half the act. Maybe more than half the act. Listen, Prof, I'm through kidding my- self. I read the fan mail. I read what the critics said. That girl is great! And now she's going to be a lousy high brow actress and will be playing `Camille' for twenty -five bucks less ten per cent to the artists' bu- reau. Professor Gus looked curiously at Toby. It was the first time he'd ever heard the dapper comic admit that anyone approached the greatness of Toby Ma- lone. Something had happened to the funny man. The professor wished it had happened sooner. "Well, what do we do now ?" the professor asked. "Do you think Margy would listen to reason a little later ?" Toby shook his head. "If it's about help- "Not a chance. She's got plenty of pride, that kid. ing you in your au- She's a thoroughbred. She said she was through and dition, there's no use blame her. Oh, talking" she said. she meant it. Doggone her, I. don't Then, not unkindly, what a sap I am ?" "I think you'd better "Listen Toby. No use bothering about that now. go, Toby. You've There's still the audition. Today's Tuesday. Audition been drinkingl" is Thursday night. We've got tomorrow and almost all day Thursday to work in. (Continued on page 63)

22 1

0 m ` C Q s O 3 ú o

`m 0 C Ó C ` 0 C -C) 0 -0 1 aC N0 o 0, á O This talented and attractive young wio actress who's heard weekly as the talking Mary Lou of the "Show- boat" Program is rapidly becoming one of the most ROSALINE g important stock players on the air

Purtruit by Flay Lee Jacks., Portrait by Ray Lee Jackson

When the striking young Frances Langford deserted Florida studios, en- couraged by Rudy FRANCES oCANGFORD Vallee, she found New York ready to welcome her and make several im- portant places for her on the radio SD A V I D P E R C Y

This interesting artist is David Percy, popular baritone of the air, who is heard on the Manhattan Merry-Go -Round program over the WEAF chain. Mr. Percy is another recruit from the footlights.

Portrait by l'in? ler.rrt:d..++ ,'.g1r.i: hN Rati i.:eluiis.17

GLADYS SWARTHOUT

Although this is Gladys Swarthout's first season as a regular radio star, the well -known operatic prima donna of the Pdimolive Hour is one of the most important musical heroines in the broadcast studios. frksz. FhAvitakt Sick. of EDWIN C. HILL

WHAT does "glamor" mean to YOU? New York Sun, he saw his first unsigned, unimportant news If you were asked to name the most glamor- story in print. It thrilled him because it meant that his ous experience that could possibly happen to work was worthy of publication in one of the foremost you. what would you choose? Would you decide in terms newspapers of the day. The second.event was the morning of money and what you could buy? Or adventure and when his first book was delivered into his hands. That thrilling things to do? Would it be romance? Or fame? thrilled him because it meant that a firm of publishers had Or celebrated people as your friends? Edwin C. Hill, whose confidence enough in him to bring the book out. The third colorful comments on "The Human Side of The News" event was the invitation to broadcast over the CBS net- reach you every week over WABC, has ideas of his own work. That thrilled him because he saw a chance to keep about glamor. faith with millions of listeners, all over the country, who Certainly, he's a good man to have such ideas. His would look to him for entertainment. In each case, life. has touched pretty much all the high points "glamor" came to him in terms of a chance to that you or I could add up to total that thrill - do a worthy job, and the responsibility of ing term, "glamor ". His earnings are noth- doing it better than anyone else. ing to be sneezed at. He has been all over And then 1 asked him the world, seen everything worth see- for the very biggest ing, and done everything worth do- thrill of his life. He ing. He has romance, fame, and his named it promptly . . . business brings him into contact landing his first big job! with the greatest of the great. Yet But to get the full value to him, strangely enough, of that, you must first know "glamor" means none of these something more about Ed- things! It means the satisfac- win C. Hill. tion of knowing that the job Mr. Hill hails from Indiana, to which he has given the the Hoosier State, where the best in him, is well done! soil and the climate seem That's something worth especially suited to turning thinking over. It may pos- out a bumper crop of sibly be one explanation writers ... James Whit- why Edwin C. Hill stands comb Riley, Booth Tark -. where he does today. Any- ington, George Ade. He way; it's a very human was born in Aurora, and sort of choice . . . there stayed right there until isn't one of us who can't his first vote. His father know that kind of glam- was superintendent of or, no matter what our schools, and his mother particular job may be. had been a school teach- I asked Mr. Hill to er before her marriage. outline the three events Mr. Hill tells you that of his colorful career he was a perfectly aver- which he considers the age American kid. He most glamorous. His an- wasn't so crazy about swers may surprise you. school. He did his best They did not touch on his work in English and His- friendship with Theodore tory , and hated Mathe- Roosevelt, whose photo- matics. He never wrote a graph, warmly auto- line, either for private en- graphed, adorns the wall of tertainment or for the up- Mr. Hill's office; they didn't lift of his school or college touch on his three -week trip papers. His happiest boy- with Woodrow Wilson, on hood memories are swimming the way home from the Peace the Ohio River with his gang; Conference; or his talks with digging up an old family rec- Mussolini. The first glamorous ord, in the attic, which revealed event was the time when, as to him that one of his ancestors, youngest of the cub reporters on, the Sir John (Continued on page 61)

B Y R O S E The populor commentator tokes lime off with his dog +o enjoy o tramp through the woods. H E Y,l B U T 28 Edwin C. Hill, the man behind the fa- mous voice that brings important events of the whole world into a million private homes HEN I say that Jack Denny's music is the sweetest music in the world, and that W Jack himself, is the most wonderful per - ,on I have ever known, you will probably think to ourself : "\'ell. of course, what else could she say? >he's his wife." True, I am, and I suppose any wife would feel the same way about her husband. !lilt long before I ever dreamed that someday I could become Mrs. Jack Denny-or for that mat - -er, even knew Jack. I was a Jack Denny fan. In- seed, it was because I was a Jack Denny fan, that

I became Mrs. Jack Denny. Perhaps if I tell you now it all happened you will understand why I am such an enthusiastic Denny fan. _Jack was playing on the Hotel Astor roof. I was taken there to dine by a young man I knew. I heard Jack's orchestra playing "Three O'Clock In the Morning" -now you will know how long ago 't is that I joined the legions of Denny admirers. 10 me, it was the most beautiful waltz I had ever

While Jack Denny prepares unusual dishes that make all his friends come bock begging for more, his wife looks on. He's the cook in their family.

heard and I watched the smiling young or- chestra leader raptly all evening. After that, I visited the Astor as often as

I could. I soon abandoned the practice of going there with young men, for they re- sented my apparent lack of interest in themselves and my preoccupation with the orchestra leader. Usually I went with my mother or a girl friend. I noticed that when- ever I walked in and went to my accustomed place at a table directly opposite him, he would instruct the orchestra to play, "Three O'Clock in the Morning." I wondered if it could be because I had once requested it, but that supposition seemed too good to be true. RS. JACK out to the elevator I could hear the strains of "Lin- ger Awhile." I felt that all we needed was an opportunity to be alone, and so finally I determined to create my own opportunity. I went to dine at the Astor by myself. During the orchestra's first breathing spell, Jack came over to my table and sat down. I was flustered, as any girl would be, and mumbled vaguely of expecting to`meet my girl friend for dinner, pretending to be anxious about her delay. Jack was solicitous. We both said the meaningless things people do when their lips say one thing and their eyes another. Every woman has had some similar experience, I am sure. When Jack rose to return to his band, I pretended to go out to phone. At -9:30, he had an hour rest period and as I said goodnight, explaining that my friend had been unavoidably detained, he suggested that we go to a movie. Across the street, there was a Loew's theatre, which (Continued on page 73)

To the right is Jack Denny, popular orchestra leader who has made a success of his marriage and his career. His wife says he's a made! husband.

I finally gathered up enough courage to ask him for an autographed picture and we got to chatting. The next time I came in he went from my favorite waltz to, "Wonderful One", and then on to, "You Darling ". I asked myself, "could it have been a coincidence ?" I am afraid I blushed a little, self- consciously. A few minutes later he played, "So This Is Love", and as I glanced at him from the corner of my eye I caught him smiling and nodding to me. And then I knew that Jack Denny -my idol -was making love to me with his music. As I rose to go the orchestra swung into, "When Will the Sun Shine for Me ?" and as I passed LDENN

Nyoull4

WHEN I say that Jack Denny's music is the sweetest music in the world. and that out to the elevator I could hear the strains of Jack himself. is the most wonderful per- ger Awhile." "Lin- m I have ever known, you will probably think to I felt that all we needed was an be opportunity to .ourself: "Nell. of course, what else could she say? alone, and so finally I determined to create my she's his wife." I am. and I suppose any own opportunity. True, I went to dine at the Astor by .vife would feel the same way about her husband. myself. During the orchestra's first breathing spell, Rut I Jack came long before I ever dreamed that someday over to my table and sat down. I was would become Mrs. Jack Denny-or for that mat - flustered, as any girl would vaguely be, and mumbled er.even knew Jack, I was a Jack Denny fan. In- of expecting to`meet my girl friend for iced. it was because I was a Jack Denny fan, that dinner, pretending to be anxious about her delay. I Jack became Mrs. Jack Denny. Perhaps if I tell you was solicitous. We both said the meaningless things people now it all happened you will understand why I do when their lips say their one thing and im such an enthusiastic Denny fan. eyes another. Every woman similar has had some lack was playing on the Hotel Astor roof. I experience. I am sure. When Jack rose to .vas taken there I return to his to dine by a young man knew. band, I pretended to go out to phone. heard At .9:30, he Jack's orchestra playing "Three O'Clock had an hour rest period and said goodnight, as n the Moming"-now you will know how long ago explaining that my friend been had t is that I joined the legions of Denny admirers. unavoidably detained, fn he suggested that we me, was to to a movie. it the most heautiful waltz I had ever Across the street. there was Loew's theatre. a which (Contrnued on page 71)

toot To the While Jock Denny prepares unusual dishes right is Jock Denny, popular orchestra make more leader who oll his friends come bock begging for hos mode o success of his marriage and his wife family. his career. looks on. He's the cook in their His wife soy: he's a model husband.

or- I finally heard and I watched the smiling young gathered up enough courage to ask chestra leader raptly all evening. him for an autographed picture and as After that, I visited as often we got to the Astor chatting. The next time I came of in he I could. I soon abandoned the practice went from my favorite waltz to. re- going there with young men, for they "Wonderful One", and then on to. "You interest in Darling ". sented my apparent lack of I asked myself, "could it have themselves with the been a and my preoccupation coincidence ?" I am afraid I blushed with my a little, orchestra leader. Usually I went self-consciously. A few minutes that when- later he mother or a girl friend. I noticed played, "So This Is' Love ", and as ever accustomed I glanced I walked in and went to my at him from the corner of my eye him, he I caught place at a table directly opposite him smiling and nodding to me. would "Three And then instruct the orchestra to play, I knew that jack Denny-my idol if it -was O'Clock in the Morning." 1 wondered making love to me his music. As but with could it I rose to be because I had once requested go the orchestra swung into, "When that supposition seemed too good to be true. Will the Sun Shine for Me ?" and as I passed RS. JAC DENN RAMONAl4otki4kq EAIE» kappEhts 11) SHE sat opposite me in breath it's daybreak and if I'm her dressing room nib- lucky 1 can catch a little sleep bling imported choco- before the whole process re- lates while she talked. Her peats itself. gown, creation of one of Paris' "You see, I want so badly to leading houses, was a glitter- have the time for unusual and ing sheath of bright blue se- exciting experiences. I'd love quins; her coiffure unusual and some adventure for a change immaculately groomed. The but when does anything have air was thick with perfume a chance to happen to me? It's from masses of flowers, roses all in the day's work and I pink and yellow and gardenias, guess I'm a glutton for pun- her favorites. Under the dress- ishment. ing table mirror a diminutive "Of course you're probably alabaster radio, the gift of thinking about love but I don't Mrs. Marshall Field, sang a want that now or even even- soft blue tune. tually. In The first place I Downstairs she had breath- have a horror of becoming de- lessly taken her sixth curtain pendent upon anybody for my call to a packed theatre. At happiness; and in the second the stage door shuffled a veri- The Queen of the Keyboard goes place love would interfere table mob of autograph -seek- to bed at six o'clock in the morning, with my work. ers. At the curb stood her "You see, I've got so many town car which would rush her gets orchids every day but claims "I things planned. I want, as off at the last minute to an just work and hope for excitement" soon as I can, to go into musi- evening engagement. cal comedy and of course con- Ramona, America's leading tinue radio at the same time. lady of keyboard and song, was stating simply, "Nothing In musical comedy I could sing and play and act a little, ever happens to me." all the time studying for the thing I want to wind up my She wasn't downhearted about it; rather, she was a career with. That thing is the legitimate stage. I want to little gay. be a character actress when I'm old and my singing voice "Honestly, that's a frank, true statement and I mean it. has given out. Haven't you seen more than one fine old Nothing does happen to me. I just work and live 'And actress steal a show? Well, that's my idea of the way to

Life Goes On' as Vicki Baum puts it. Glamor, 1 step out of the picture top gallantly! Beyond that, when suppose, ceases to be glamor when it's an everyday I'm too feeble to drag across the boards, I'm going to raise affair." flowers, millions of them in billions of greenhouses out in "For the work I have to do the common, twenty-four- the country somewhere. Now where is there any room for hour day is just about one fourth as long as it ought to be. love? " I'm never in bed before six o'clock in the morning and I'm I wish you could have heard Ramona say that. She was up by twelve or one and off to the music publishers to so utterly frank about it (and she's a grand girl anyway) learn new songs, to practise several hours, to the costumer's that even the most ardent sentimentalist couldn't help but to have my gowns fitted (I practically have to live in eve- see her point. ning clothes), to the photographer's for a sitting or two, to "I hope you won't think, just because I say that, that I'm a broadcast rehearsal, or maybe to a cocktail party over at cold and unfeeling for I'm just the contrary. I do get George Gershwin's apartment. By that time I've a few thrills out of my life but I think most of them emanate minutes left in which to dress before I dash over to NBC from my work. For instance, I was excited to death when or to wherever Paul Whiteman's Orchestra happens to be I last appeared in concert with Paul and the band -1 was playing. the first girl ever allowed to use a microphone in the Met- "That's work! I've got to sing fifteen or twenty num- ropolitan! That was really something of a concession in bers at least, play and play the piano (I'll admit I love so staid and mellowed- with -tradition an old opera house it), and stay on my toes and keep smiling every minute. and it created quite a sensation. When three o'clock in the morning comes I'll hope that "Then there was the time last winter when Gershwin was I'm going to be able to go to one of the later night spots invited to be guest artist on the Hall of Fame program. and dance a while, my hobbiest of hobbies. But the chances He immediately asked that I appear with him because he are that some big private party is on and I'm slated to thought together we could interpret his music the real way entertain them. So there I am. Before I can catch my he wanted it interpreted. Wasn't (Continued on page. 77) BY MARY WATKINS REEVES 32 Ramona of the dark eyes and nimble fingers whom Paul White- man helped to radio recognition

i

Lillian Roth wears this Over the black taf- attractive black taffeta feta dress Miss Rath dinner dress with its dans the tricky jacket bodice of snowy white of the same material organdy tightly fitted with huge puff sleeves

fabrics, luxurious furs, hats that are really a crown RICH of glory, costumes that ac- centuate the individuality of the wearer rather than to fit her to the season's mode, distinguish the ideal fall wardrobe. Never have gowns been more flattering than those which milady will wear this autumn and winter. They require a good figure, or expert corseting, more than ever before. Lillian Roth, stage and screen star who has turned to radio as a me- dium for her talents and has been appearing on Columbia programs, dis- plays a perfect wardrobe for the cooler months, selected for her by Jay -Thorpe, prominent fashionable shop of Manhattan. Taffeta again comes into its own as in this informal dinner and dancing frock with its crisp white organdy top worn by Miss Roth and over which she dons the clever puffed sleeve, waistline coat that fastens in- tricately at the side.

A stunning picture in glistening black satin with dozens of tiny buttons, Miss Roth is ready for an after- noon affair in town

Right, luxurious lei- sure moments in this peach lace negligée with its wide bands of sable from which fall soft ruffles of the gown's fragile lace in Below Miss Roth is For autumn days ready for the most for- town there's this black mal occasion with the wool crêpe dress with newest black velvet starched lace callar and bodiced evening gown cuffs, warn with beret

For more formal occasions the radio singer shows a low cut velvet evening gown with a new train and a stunning oblong clip of rhinestones on the bodice. For afternoons there is the gleam- ing black satin tunic dress with dozens of smart little buttons and with which Miss Roth wears a new lace hat that reminds you of the Chinese coolie headgear. What girl wouldn't look stunning in this Jay- Thorpe street dress that Miss Roth shows to such advantage? It is of a soft wool crêpe with a starched cotton lace collar and cuff set. There's a tricky little green grosgrain bow at the neckline and with it goes the new velvet beret, smartly draped to re- veal most of the back of the head. When the autumn wind starts blowing there's the gorgeous Russian caracul coat with its full sleeves that fall into soft folds, and to make it the last word in luxury, there's the new silver fox muff wound around the arms.

The radio star poses in Jay -Tharpe's prize black caracul coat with its intricately draped muff treatment of large silver foxes

This flattering lace hat warn by Miss Roth reminds you of a Chinese coolie's head- gear, but this is of fine lace an a frame and is bow- trimmed 'serf L,2712sn With smooth words and soft music, David Ross gets poetic for his public

UNI VERSALLY known'as the suavest, most gracious and dignified of all CBS announ- cers, you'd naturally expect David Ross, Gold Medal Diction Award Winner of 1932, to be a quiet, bookish sort of chap. You'd expect his favorite amusements to be attending concerts and literary teas; his idea of the height of humor to be some delicate play on words. Yet nothing could be farther from the facts. I've known Dave for eight years, and he's one of the dizziest comics in the world, when he isn't be- ing dignified for the benefit of some program sponsor. When I first met him he was an under -paid, over -worked announcer at a small local station. I walked into the Artists' Reception Room, to find out what caused the unholy din that was fairly making the walls tremble. Sitting cross - legged on the floor, with a bass drum before him, was a young man with an unruly mop of light brown hair. His serious face belied the puckish gleam in his eye as he banged the drum in jungle rhythm, at the same time howling what sounded like a savage African chant at the top of his lungs. "Hello," I said, "what do you think you're do- ing?" He grinned and continued thumping and howl- ing, so I turned to the program director and asked what it was all about. "Oh," she replied, "that's only one of our new announcers amusing himself." fessor was waiting, and decided to become a reception com- Dave stopped his racket and said, reproachfully, "Ah, mittee. Therese! Where's your imagination? Why couldn't you He enlisted the aid of Paul Douglas, another member of have said that I was the son of an Arab chief -that I was the announcerial staff, and the six -foot -two Paul and five - a white boy who had been reared by the blacks in an foot -five Dave put their heads together. As a result, Dave African kraal -Why didn't you think of something ?" put on Paul's overcoat, and a tremendous hat which cov- That was eight years ago. But David Ross is still the ered nearly all his face, while Paul put on the jacket of same today. True, the light brown hair is now streaked Dave's suit and a small derby. Thus equipped, they burst with gray, and Dave is no longer under -paid nor over- In upon the startled Professor and greeted him in the worked, but the same puckish spirit still dwells within his name of the CBS, explaining that they were its newest body. ' team of comedians. It was just a little while ago that Professor A. A. Berle, It's a sacred tradition that, however an announcer may Jr., former "Brain Truster," now Chamberlain of the City clown during a rehearsal, he is always perfectly serious of New York came to Columbia's New,York station, WABC, when on the air. It's a tradition that has never, never been to make a broadcast. Through some unfortunate circum- broken -except by David. stance, there was no official there to welcome him. Through The fracture took place during one of Heywood Broun's an even more unfortunate fate, Dave heard that the Pro- broadcasts. The bulky columnist was giving a talk on DAVID ROSS, PRIZE WINNING WHIMSICAL ANNOUNCER 36 The silver-yoked an- nouncer is a prankish person when he's not before the microphones

lead 'em in rehearsals. Mark Warnow, in particu- lar encourages him.. So does Emory Deutsch's viola player. "I get him to let me play this viola," says David, J "in return for which he makes me let him an- nounce the program. The result is fascinating since

1 can't play the viola and he can't speak English." Dave can't talk English himself-when he doesn't want to. One of his delights is to be an Arab or a Greek when he goes into a restaurant. It's usually an Arab, for Arab waiters are scarcer than Greek ones. He seats himself at a table, and as the waiter is about to ask his order, looses a benign smile and an unintelligible string of gibberish. The waiter, of course, cannot understand, and sends for various other waiters, who try French, Greek, Italian and German on him. Dave refuses to understand them. His face wears a look of increasing annoyance as he pretends to grow excited and talks furiously in the unknown tongue. Finally one of the waiters will lapse into English and remark, "Gee, I wish we could find out what this guy wants." Then a look of astonishment crosses David's face. "Why," he will say, "I didn't know. I'm so sorry. But the sign on the window says 'Hun- garian Restaurant' and I had no idea that anyone here spoke English. The only other language l know is Arabian, so I tried that. -1 thought one diction-and radio announcing. He bewailed the fact that of you might have served in the Foreign Legion, as announcers tried to avoid all traces of Southern drawl, I did. I was a colonel there; led the fighting around Mara - New England twang, and similar regional dialects. Could kesh, you know -But now that we understand each other, a Ross allow such a statement to go unchallenged-un - bring me a platter of goulash." rebuked? He could not! He was, of course, never in the Legion. He was born So, in signing Mr. 'Broun off the air, Dave, speaking out and raised in New York, and attended City College, Rut- of the southeast corner of his mouth, said, "Well, ladies 'n' gers and N. Y. U. Among the things in which he spe- gents, dose woids come to youse fr'm Heywood Broun. An' cialized were scientific agriculture and journalism. dis is de Columbia Broadcastin' System." To his credit, As a boy he ran a paper route, getting up at 5:00 A. M. let it be said that no one laughed longer or louder than to make deliveries, and his childhood ambition was to be Heywood. able to stay in bed until noon. After leaving college, he By the way, you know the Fred Waring programs which became a banker. That is, he was a messenger boy in a Ross announced? Dave always enjoyed those rehearsals- bank, and his salary was $25.00 =a month! especially when the band played a rhumba, for it was then This tremendous sum didn't satisfy him, so he that he had the opportunity to go into a dance with the quit to become secretary to a temperamental Russian Lane Sisters and Babs Ryan. baroness. About the only benefit he derived from that Orchestras always give him a lot of fun, for he loves to position was a finished technique (Continued on page 78)

IS A PRACTICAL JOKER BY ROBERT EICHBERG 37 Mrs. Green looks an appre- ciatively while her famous /f husband, Johnny, tries o new compasitian at the piana in their modern New Yark apartment

Petite and pretty is Carol Green, wife of the popular com- poser - director whase musk is heard on the CBS chain wavelengths Johnny Green wos known 44911r os a composer before he orgonized his own orches- tra. His most populor musicol broin child was "Eosy Come, Easy Go"

The Greens paper the ceil- ing of their bathroom with copies of Johnny's popular stings. No, he won't turn on the shower! He's posing

Photographs by Bert Lawson

owE Sl

39 News and intimate gossip of the interesting personalities

ET'S start up in the northwest for the first paragraph degree .. she started radio work as a side line. Summer- or two in this month's western gossip and chatter. time she was switchboard girl in an ice and cold storage Did you know that Alice Corlett, bewitching col- company office. That's where the college boy tong heavers oratura of Seattle's KJR, has a corner on icemen for her came in. Now all of 'em, plus the year 'round ice manipu- fan audience? Yep. It's so, though you'd think maybe this lators and the general audience, are her ardent rooters as ought to be in San Diego because there are lots more ice- she does solo work or does the vocalizing for the muted men down that way. strings broadcasts. When Miss Corlett was a junior at the University of Washington ... she holds the institution's bachelor of music Now for a quick, air -line jaunt down to Los Angeles to meet Ken Niles, production executive and chief announcer for KHJ. His brother, Wendell (Wen) holds forth at KOL, in Seattle. Ken was born at Livingston, Montana, nearly thirty years ago ... went to the state university at Missouri, but was transferred to the University of Washington where he got his bachelor of fine arts degree ... but he really started out on the battle of life after graduation as a crooner. He was a husky- throated warbler in Seattle with Vic Meyers' orchestra before Vic was elected on a jazz plat- form to be the state's lieutenant governor. Then Ken es- sayed the part of a vodvil idol with the Duffy players but skipped it to accept a scholarship at the Goodman Mem- orial Art Theatre in Chicago. He bought a round -about ticket to Chicago, via Los Angeles. He never reached Chicago but kept the ticket stub for a souvenir. He has been at KHJ for several years in mike and executive duties. Ken is a fishing barge addict and likes to fish in early morning hours ... keeps dogs and rabbits in the back yard ... collects modern firearms for a hobby ... and sings in the bath tub on account of the room has no lock.

"Don Jose" Bing Crosby isn't the only crooner- rancher. Of course he's the top -notcher. But I've scouted out an- other one who may be a sort of runner -up for Bing one of these days. As you know, Bing's rancho is on the Rancho Santa Fe area down close to San Diego. He just bought it about six months ago. But this other crooner, just a few miles away, was born on a ranch and has lived there all his life. Meet George Charles Forster, who commutes between San Juan Capis- trano and KMTR, Hollywood, several times a week for vocal effort. He was born in the old ranch house which was built by his grandfather on part of the original Santa Margaurietta Ranch, which was a Spanish land grant to his great grand- father, John Forster. "Buddy" Forster was quite a pigskin hero, and was prominent in other sports at the University of California Westwood campus, Los Angeles, and was graduated back in '3l. But, as he meandered 'round the rolling hills of the rancho he felt the urge to sing. It took expression in the unique La- guna Beach colony where he did Barbara Jo Allen, some song for a cafe. dramatic actress heard work in "One .Man's Family." Then he got his first break on and entertaining programs out of the west coast studios

KMTR. But, of course, all this vocal career wasn't just an is an ex -Army (A. E. F.) chaplain, W. B. Hogg. accident. In earlier years he sang in all the college produc- tions, previously in high school, and has appeared before As one of the "big wigs" in NBC at its San Francisco many clubs and other groups. studios, the name of Lloyd Yoder doesn't mean anything to Between broadcasts, Buddy lives on the old ranch prop- fans. They never hear his voice in the capacity as public erty at San Juan Capistrano, not far from the famous early relations nabob for the huge network. California mission of the same name. For a living he works But as a football announcer par excellence all the west- for his uncle and aunt, Mr. and Mrs. John O. Forster, but ern grid addicts know him well. And does he have a swell some of these days I can safely predict that singing will be job? I pick up a magazine dated several months ago and the mainstay of his remuneration. And, to ward off an avalanche of letters from femme fans who "just love ranch life," I'll have to tell you that Buddy got married awhile back. So, while Bing Crosby ... who is already a crooner ... is learning all about ranch life, Buddy Forster . . . who knows all about ranch doings . . . is learning all about crooning.

This western department'deals mostly with personalities rather than with programs. But I can't help mentioning two programs as the fall days draw near ... the Standard symphonies over NBC coast lines . . . and the Country Church of Hollywood via KFAC. The Standard symphonies (Standard Oil of California) have been a seven or eight -year favorite with popular sum- mer concerts, and the winter series divided between the San Francisco Symphony and the Los Angeles Philhar- monic. Last year, in addition to these two famous groups, they also spotted the Portland and Seattle symphonies for many of the Thursday eve programs. Just at this writing it is problematical about the Los An- geles Philharmonic because of the death of its patron, W. A. Clark, Jr. But, with or without the Los Angeles group, the fan audience is assured of a radio concert series of high merit. And now for the Country Church of Hollywood. It is on the air several nights a week with the programs and often- times with a wedding. Located right in Hollywood, corner of Argyle and Vine Streets, the place is a replica of an old - time Tennessee meeting place. The old Bartlett homestead has been torn down . .. grounds planted picturesquely .. the meeting house erected ... and soon a temporary tent auditorium will give away to a huge administration building. The place is finally to be a replica of Goose Creek and environs in the Cumberland Mountains. The tiny white church with green shutters has a lightning rod and a steeple. The old creek and water mill will be erected by early fall. The old folks have rocking chairs in the front rows of the church. All in all, it's a fine old -time gospel atmosphere right in the heart of the capital of make -believe. And does it have a radio audience! Ask any southwest radio critic. "Josiah Hopkins" and his wife Sarah are the prime movers in the Rita Lane, singer, is establish- Senorita Garcia on the ment. In real life Parson Josiah series "In Old Brazil." cards from sweet gal admirers. Yep, you've guessed it. He's a good looking bachelor . . . not quite thirty ... a fair swimmer and horseman ... a gor geous dancer ... a flair for good clothes ... and a great story teller, or teller of stories, according to whether it's a Mae West yarn or one about the travelling salesman. He's i o relation to Margot Yoder, who recently married KFWB's George Fischer. * "Your Pal Jimmy," heard once a week over KFI on the Fox -West Coast Theatre program, is Harold Hodge, the actor. He was born in Jackson, Michi- gan, went to the state university and was graduated from the Michigan State Normal College at Ypsilanti. During war days he was enlisted in the engineers with service in airplane experimentation and later in shell in- spection. Then he trekked to Califor- nia and taught in the public schools for some eight years. Back in Michigan days he played trombone and sang baritone in a pro- fessional band, and was a vocalist with the U. of Michigan choral union so- ciety. Out in California his fine baritone .voice ... with lots of resonance and "timbre" ... stood him in good stead. He sang over the air. And it brought him a good part in the famed San Ga- briel Mission Play for a season or two . . . followed with roles in "Oh Su- sanna," "Criminal Code," "The Master Thief" and a revival of "Topsy and Clark Dennis Eva." used to be a A little more than a year ago he was Chicago life guard "discovered" by Mrs. Flora Herzinger, but he's a croon prince now, singing over KHJ who heads the Fox -West Coast radio activities, and thus became "Your Pal Jimmy." This is a program for the theatre circuit which enrolls youngsters there is Lloyd's picture coming home from a High Sierras in its "birthday club." The kids get a couple of free ducats trip with a fine big buck on the pack saddle as a result of to the showhouses on their own birthdays and some 40,000 the hunting trek. And, a few months later, there is his phiz are enrolled in the group. Besides that, the boys and girls again all lined up against, or next to, a swell row of salt have weekly try -outs in the Fox -West Coast "Radio School water bass. And, along about the Fourth of July, there is of the Air." Some of the best of the talent gets a chance to a dispatch that he is walking around Salem, Ohio, his birth- appear with "Your Pal Jimmy" on the air with the mythi- place, on a pleasure jaunt. cal Skyrocket Express which takes the lads and lassies But . .. comes the dawn, or winter or somethin' ... and each week to far distant lands and places. Mister Yoder will be presiding before various and sundry School teacher, mechanic, bandsman, singer, actor, radio mikes by the time you read this in the early days of personality ... what a man! That's what "Ma" Kennedy autumn. used to say of her then husband, Hudson. The term was And is he qualified to announce grid tussles? Don't be coined by newspapermen for a laugh. But, when used in a sill. Of course he is. If you take your sports seriously, conjunction with Harold Hodge, it's a symbol of apprecia- you'd know he was captain of the Carnegie Tech team that tion of real genius: defeated the all- powerful Notre Dame team of '26. Then * * he found himself an All- American en route to the Golden Don't look for the Clark Sisters over KLX, Oakland, Gate to play in a benefit game for the Shriners' Hospital for these days. At least not for a while. The two sisters . . . Crippled Children. Ruth and Lilah ... split up the radio act when Lilah tripped Upon graduation he returned to San Francisco and got a down the aisle in a church ceremony. And Ruth doesn't job as an NBC mikeman. Later he headed the public rela- want to do a single on the air. tions bureau, and in the past few years he also takes on the The two girls have done pretty well for themselves since announcing for many of the important football classics on they started in on Los Angeles radio seven or eight years the chain, besides a weekly sports rally program during ago with a string instrument and fair voices. They were season with interviews by scores of important sports author- ities, trainers and participants. The husky six -footer has been on a diet. But I think maybe that the vacation on the farm has brought him back to the 200 -pound mark again. His address is Ill Sutter Street, San Francisco, care of NBC. Now for applause 42 with KFRC in 'Frisco for a long time and in recent years in Oakland. They were horn in Iowa two years apart some twenty -something-or -other years ago. The family name is Carlson and both the girls are blue -eyed and blonde. Some of these days they'll prob- ably team up again for broadcast, even if only for an occasional program. * * * Paul Rickenbacker. KH J's produc- tion head. hobbled around the studios in the summer with his right hoof all done up in a carpet slipper. Reason ... he broke the big toe of his right foot when it struck a stair -post as he dashed downstairs to answer the house phone. On rèquest, Paul furnishes affi- davits and x -ray negative showing the broken bone. Paul started announcing at the for- mer KFWC in Pomona years ago under the nom de plume of Paul Ricon. When he graduated from Franklin High School in Los Angeles he used his own name, which is Reichenmacher, or pretty near to that spelling. Now he uses his professional name of Ricken- hacker. His wife is the former Winnie Parker, who uses the professional name of Mona Lowe when on the air. She was with NBC for a while, but now- adays is doing free -lance singing as- signments. Paul' was born in Napier- ville, Ill., and his wife in Windsor. Ontario.

This is the story of two male trios. First there are the Three Rhythm Kings, a favorite KHJ group heard Lorna Ladd, often on cross -country broadcasts on who's married to Announcer Mel CBS. aged a All. just bit over twenty - Williamson, gives a one, have married during the past year. weekly talk on KMPC. They are Chuck Lowry, Woody New- bury and Hal Hopper. My, the boys don't show much indi- vidualism. Except in the choice of neckties, their prefer- "radio wife.," Bernice Berwin, was expecting a blessed event. ences run alike. All married blondes. Each one drives an So, since she had to be written out of the script, Horton :Auburn. They all wear the same size shoes and show a had to get off the air temporarily, too. preference for gray suits. Bernice in real life is the wife of Brooks Berlin, 'Frisco Then there is another group known as the Three Midship- attorney. The tiny brunette is a University of California men, on the KFRC staff and also heard on transcontinen- grad, '23, and once played opposite Leo Carillo in a stage tal.. They are all aged nineteen, expect to get married by play. the last of 1935 and ... just to be different ... are looking Bert Horton is really Horton Brandt, a bachelor . . for dazzling brunettes. medium build, in his thirties, born in Wisconsin of New They are Max Terrill. Bob Farrell and Bill McDonald, England and Norwegian ancestry, but grew up in Oakland. and were all classmates in the Venice (California) High * * * School. They were in the "Sweetheart' of Sigma Chi" pic- Cecil Wright is hill billying at KLX in Oakland these ture and on KTM and KFWB before going north. days. Perhaps you missed him for a while from his old When the marriage mart opened for the Rhythm Kings KFRC haunts where he was a fixture for several years on the bidding was fast and furious. One by one the boys fell jamboree, happy -go -lucky and other features. and were marched up to the altar by the blushing prides. He says he's getting sorta homesick for Arkansas and Now for the Three Midshipmen. Not being real navy men maybe he'll take a trip before the holidays ... Montgomery with "a gal in every port" they are going to be satisfied to County, to be exact and precise... though he moved over settle down and marry like the other vocal trio. to Oklahoma with the family when he was six and out to * * * California when in the teens. . Bert Horton thinks maybe after all he wasn't horn under Legal description ... about twenty -eight ... five feet a lucky star. Why? Well, he had to he written out of the ten inches tall . . . about 180 pounds ... black hair and NBC "One Man's Family" cast in the summer because his brown eyes. Cecil's father was a minister and a forest ranger. There are four boys and six girls in the family. Cecil is the sixth in the family of ten. He sings the moun- taineer songs to his own accompaniment of harmonica and guitar, and with the harmonica strapped 'round his neck for solo work. On broadcasts he usually wears a slouch hat and blue overalls.

43 WE HAVE

1 I :30 A. M. MAJOR BOWES' CAPITOL FAMILY -Waldo Mayo, conductor and violinist; guest artists. WEAF and associated stations. One of radio's "papas" leading his talented brood. 12:30 P. M. SYMPHONY -Radio City Symphony orchestra; chorus and soloists. WJZ and associated stations. Music of the better sort for Sabbath morn. 1:00 P. M. "LITTLE KNOWN FACTS ABOUT WELL KNOWN PEOPLE" -Dale Carnegie and orchestra. WEAF and associated stations. (Malted Cereals Co.). Things you might not have heard before. I :30 P. M. LITTLE. MISS BAB -O'S SURPRISE PARTY -Mary Small, juvenile singer; William Wirges' orchestra; guest artist. (B. T. Bab- bitt Co., Inc.) WEAF and associated stations. A little child still leads them. 2:00 P. M. GENE ARNOLD AND THE COMMODORES (Crazy Water Hotel Co.). WEAF and associated stations. In the cause of pepping -up. 3:00 P. M. TALKIE PICTURE TIME -Sketch with June Meredith, John Goldsworthy, John Stanford, Gilbert Douglas, Murray Forbes

Madelyn La Salle Hammond, one and Virginia Ware. (Luxor, Ltd.). WEAF and associated of the newer blues singers on NBC stations. Tidbits of cinema land. 3:30 P. M. THE MAYBELLINE MUSICAL ROMANCE -Harry Daniels orches- tra; Don Mario Alvarez, soloist; and guest stars. WEAF and associated stations. Love and music. 4:30 P. M. "THE HOUSE BY THE SIDE OF THE ROAD" With Tony Wons and orchestra. (S. C. Johnson & Son, Inc.). WEAF and associated stations. Philosophy from the front porch. 5:00 P. M. ROSES AND DRUMS- dramatization of Civil War Stories. (Union Central Life Insurance Co.). WJZ and associated stations. Romantic hangovers from a dead era. 5:15 P. M. POETS' GoLD- Poetry reading, David Ross. WABC and associated stations Puck and a book at the microphone. 5:30 P. M. THE HOOVER SENTINELS CONCERT-Edward Davies, Baritone; Chicago a Capella choir, direction of Noble Cain; ¡osef Koestner's orchestra. WEAF and associated .Tom Coakley, one of San Fran- stations. cisco's younger orchestra directors For your higher moments. 5:30 P. M. FRANK CRUMIT AND JULIA SANDERSON with Jack Shilkret's or- chestra. (Bond Bread). WABC and associated stations. Old friends in a new episode. 6:30 P. M. SMILING ED MCCONNELL. (Acme White Lead). WABC and associated stations. Chasing the blues away. 6:45 P. M. VOICE OF EXPERIENCE. Also Monday to Friday at 12 noon. (Wasey Products). WABC and associated stations. He hears everybody's troubles. 7:00 P. M. SILKEN STRINGS-Charles Previn and his orchestra (Real Silk Hosiery Mills). WJZ and associated stations. You'll think of slender ankles. 7:45 P. M. THE FITCH PROGRAM- Wendell Hall, the Red -Headed Music Master. (F. W. Fitch Co.). WEAF and associated stations. Dixie mood roaming Tin Pan Alley. 8:00 P. M. CHASE AND SANBORN HOUR -Jimmy Durante, comedian and Rubinoff's orchestra. (Chase and Sanborn Coffee). WEAF and associated stations. The nose and news of music and moo -ing. 8:00 P. M. COLUMBIA VARIETY HOUR with Cliff Edwards, Master of ceremonies. WABC and associated stations. The old string twanger with new lyrics. 8:00 P. M. GoIN' TO TOWN WITH ED LOWRY, master of ceremonies; Tim and Irene, comedy sketch; Grace Hayes, soprano; Newel Chase, pianist; Leopold Spitalny's orchestra. WJZ and asso- ciated stations. Let's go. 9:00 P. M. WARD'S FAMILY THEATRE, with Buddy Rogers and his orches- tra. Jeanie Lang and The Three Rascals. (Ward Baking Co.). WABC and associated stations. America's boyfriend and his sax. 9:00 P. M. MANHATTAN MERRY- GO-ROUND-- Tamara, Russian blues singer. EASTERN DAYLIGHT WITH US

David Percy: orchestra direction Jacques Renard; Men :\bout Town. (Dr. Lyons Tooth Powder). \VEAF and asso- ciated stations. Always holds its own. 9:00 P. M. GULF HEADLINERS. WJZ and associated stations. That's exactly what they are. 0:30 P. M. FRED \PARING'S PENNSYLVANIANS. (Ford Motor Co.). Also Thursday. WABC and associated stations. One of our favorites in excellent company. 0:30 P. M. AMERICAN ALBUM OF FAMILIAR Music -Frank Munn, tenor, Virginia Rea, soprano; Ohman and Arden; Bertrand Hirsch, violinist; The Haenschen Concert Orchestra. (Bayer Aspirin). \VEAF and associated stations. Tunes you know and want to hear again. 9 :311 P. M. THE JERGEN'S PROGRAM with Walter Winchell; orchestra (An- drew Jergens Company). WJZ and associated stations. An air ride in gossip lane. 10:00 P. M. WAYNE KING'S ORCHESTRA. Also Monday. (Lady Esther Cos- metics). WABC and associated stations. Sweet and dreamy. 10:00 P. M. HALL OF FAME -guest orchestra. (Lehn & Fink Products Co.). \VEAF and-associated stations. With never a dull moment. The popular Conrad Thibault, 10:00 P. M. MADAME SCHUMAN -HEINK AND HARVEY HAYES. (Gerber & Co., baritone identified with The Showboat Inc.) WJZ and associated stations. The grand lady of concert -land. 10:311 P.M. FERDE GROFE'S AMERICANA. \VABC and associated stations. \ genius with a baton.

O M O N D A Y

10:00 A. M. BREEN :1ND DE ROSE-vocal and instrumental duo. Daily except Saturday and Sunday. WEAF and asso- dated stations. A pair of veterans who never fail you. 10:15 A. M. BILL AND GINGER. (C. F. Mueller Company). Also Wednesday and Friday and Tuesday and Thursday at 10:00 A. M. WABC and associated stations. A nice duo. 10:15 A. M. CLARA, Lu 'N' EM- Louise Starkey, Isabelle Carothers and One of Broodwoy's popular torch Helen King, gossip (Colgate- Palmolive -Peet Co.). Daily ex- singers, Groce Hoyes, heard on WJZ cept Saturday and Sunday. WEAF and associated stations. Those gossips-with back fence atmosphere. 10:30 A. M. TODAY'S CHILDREN- dramatic sketch. with Irma Phillips, Bess Johnson and Walter Wicker. WJZ and associated stations. ( Pillsbury Flour Mills Co.). Daily except Saturday and Sunday. How to bring up your own -or your neighbors' 5:30 P. M. THE SINGING LADY- Nursery jingles, songs and stories. Daily except Saturday and Sunday. (Kellogg Company). WJZ and associated stations. All for the kiddies. 5:30 P. M. JACK ARMsri oND -All American Boy -Daily except Sunday. (General Mills, Inc., Wheaties). WABC and associated stations. The exuberant age. 5 :45 P. M. LITTLE ORPHAN ANNIE-Childhood playlet with Shirley Bell, and Allan Baruck. Daily except Sunday. (Wander Com- pany). WJZ and associated stations. Annie's still running- around the ether lanes-. 5:45 P. M. THE OxoL FEATURE -with Gordon, Dave and Bunny. Also Wednesday. (J. L. Prescott Co.) WABC and associated stations. New-and interesting. 6:00 P. M. BucK ROGERS in the 25th Century. Also Tuesday, Wednes- day and Thursday. '(Coco- malt.). Anticipating your thrills. 6:15 P. M. BOBBY BENSON AND SUNNY JIM. Daily except Saturday and Sunday. (Hecker H-0 Cereals). WABC and associated stations. Adventure knocking at your own door.

Monday, Tuesday, Wednesday, Thursday, Friday and Saturday Programs Continued on page 58 SAVING TIME water to pour easily. Put in a baking dish, cover with pie crust, in which several incisions have been made. Bake in a moderate oven until crust has well risen and browned.

Little Mary Small one of the most popular juvenile entertainers, is best pleased when Pop- overs are included on the menu.

POP -OVERS I cup flour 2 eggs Salt Y2 teaspoon melted g cup milk plus one butter tablespoon Mix the salt, flour, and add half the milk beat- ing until smooth. (About % teaspoon salt). Add the rest of the milk, well beaten eggs, and butter. Beat with an egg beater just about two minutes. Put in hot greased gem pans and bake in 500° F. oven till they pop, a little over thirty minutes.

The very pretty Columbia warbler Sylvia Froos is a girl who knows her foods, and she prepares them in interesting fashions. This cocoanut frosting is delightful.

COCOANUT MARSHMALLOW FROSTING I/ cups sugar I cup fresh grated cup water cocoanut 7 marshmallows 1% teaspoons lemon Whites of 2 eggs juice Boil sugar and water till syrup makes a thread, add the marshmallows that have been cut into small pieces, but do not stir. Beat stiffly the egg FOR the month of October the Harriett Hillard pre- whites, and pour the syrup slowly onto this, beat ether stars have given particularly pares a midnight snack until smooth. Add flavoring. Spread on layer for Ozzie Nelson, after of cake and sprinkle with cocoanut. This frosting good recipes to the Homemaking one of their broadcasts Department; the foods are a little more will cover three layers. nourishing than in the past few months, such as your body will require for the change in season. Lucille Manners of the beautiful soprano voice makes this New dishes are here for your clubs, and the dishes for the marvelous dish of Peanut Cookies. These are delightful family are different, tasty and economical delights for your for your bridge clubs, or served with a fruit dessert for budget. dinner. Julia Sanderson, the best cook of the month, and there PEANUT COOKIES are plenty of good ones, prepares a Chicken Pie for you; 2 tablespoons fat 2 teaspoons baking powder Little Mary Small tells you how she likes her POP -OVERS 1 cup sugar % teaspoon salt done; and Connie Gates comes this time to your aid with 2 eggs well beaten % cup milk a sauce for fish. Glen Gray offers a novel service for cole 2 cups flour 1 cup peanuts, chopped slaw; , the tenor, suggests a simple method of Y2 teaspoon lemon juice making corn cake; and Harry Richman's stuffed peppers Cream the fat, add sugar gradually, add the eggs; sift are just another of this month's interesting offerings. the flour, salt, and baking powder, and add to the other mixture. Now add the milk, peanuts and flavoring. Place Julia Sanderson, the lovely singer on the Bond Bread one inch apart on greased pan from a spoon, place peanuts program, is an excellent cook. This Chicken Pie recipe is on top of each cookie and bake in slow oven about thirteen simply grand. minutes. CHICKEN PIE I chicken Salt Connie Gates, popular Columbia singer, comes to your g onion Dash pepper aid with a Sauce for Fish that will be relished by all of you. 1 tablespoon parsley / cup flour Pie crust SAUCE FOR FISH Dress, clean and cut chicken; put in a pan with parsley, 2 tablespoons butter / cup liquid from fish onion, salt, and pepper. Cover with boiling water, cooking 2 tablespoons flour I egg yolk slowly until tender. Thicken with flour mixed with enough I% cups milk 2 tablespoons lemon juice

RADIO MIRROR H O M E M A K I N G 46 Sta"0" 9iitefteva

Melt the butter, add flour, and scalded milk slowly. Add NIUT AND POTATO CROQUETTES the juice from the fish and the lemon juice just before re- 2 cups hot riced potatoes Pepper moving from the stove. Add the sauce beaten into the cup milk Cayenne

egg yolk just before serving. Have the sauce hot. I teaspoon salt I egg yolk cup pecan nuts Glen Gray's popularity will be further increased in your Mix all ingredients with a fork until mixture is light. homes, if this might be possible with the women, after you Shape into croquettes; roll in bread crumbs, dip in egg to have served this Orange Flavored Cole Slaw. which a little water has been added, roll again in bread crumbs, and fry in deep fat until a golden brown. ORANGE FLAVORED COLE SLAW Finely shred your cabbage, and then soak for one hour Oliver Smith, the tenor on Abe Lyman's program has a in cold water; drain. Mix salad with your salad dressing, simple procedure fór making the ever popular corn cake. and add to this about one half an orange peel that has been finely grated. Serve on lettuce bed, with thinly sliced CORN CAKE pepper and onion rings. 34 cup cornmeal 4 teaspoons .baking powder

1 cup flour teaspoon salt The well known baritone Everett Marshall. who is cup sugar I egg, well beaten brought to you over the Columbia Net- I cup milk work, comes to you through this depart- 2 tablespoons butter, melted ment inviting you to try these Nut and Mix and sift the dry ingredients add The Do -Re-Mi trio of the ether Potato Croquettes which may serve as egg, and butter. waves get themselves a bite to milk Beat well. Bake the main dish for a luncheon. eat between their air rehearsals in a shallow (Continued an page 76) -44

q .. T w t J "- ' . ' . ,

1 . I . .t .::::. . IÌ [ aï . ' A' ti' ::::.._.... I . . . .

.^"... `a1.1.11-0firr- ea. ' A N . . - `+ D E P Á R T M E N T by- Sylvia -Cooney

' : 1 ` ' 1 . , , f ._ _ . 1

II

Courtesy of D. Altman er Co. G Coeumaus D Rummel? i OUR entertaining this month should MENU include some type of festivity for Tomato Juice Cocktail Cream of Celery Soup Christopher Columbus, the man who Planked Shad Duchess potatoes discovered our country four hundred and Buttered Beets Lima Beans forty -two years ago. Columbus Day this Rolls Butter year falls on a Friday, and for the main Lettuce Russian Dressing course we offer a dinner of fish, with Ameri- Apple Pie Cheese Squares can color scheme throughout the service. Demi Tasse If you vary this menu, or any luncheon or dinner menu TOMATO JUICE COCKTAIL be careful of color combinations and food classifications as Serve this in blue cocktail glasses, or you do not have well as having the foods cooked tastily. if blue use the white glasses. Your table may be arranged well for this evening, using white linen, blue glassware, blue candles, and Red. Chrysan- CREAM OF CELERY. SOUP themums for the centerpiece; or white linen, red glassware, 3 cups celery, cut in pieces 2 tablespoons flour red candles, and blue Bachelor Buttons for the center. 2 cups boiling water 3 tablespoons butter The table shown in the illustration above has the new teaspoon salt 2 cups milk cellophane / covering over the damask cloth. Pepper The main course is very pleasing to the eye, yet simply prepared, and the service is quick, and easily done without Wash and scrape the celery, and cut into pieces, add the the aid of servants. The planked shad is in the center with water, cooking until tender and soft, then put through a the duchess potatoes forming a border around the edge, and sieve. Add milk, which has been heated, to the celery. the buttered beets and lima beans placed on the sides be- Melt butter, add flour, salt, and pepper, add this to the tween the fish and potatoes. celery. Serve hot with thin (Continued on page 79) RADIO MIRROR HOMEMAKING 48 D a g the

AT any moment there may come crackling through With devastating force the hurricane burst upon the the air a call for help-the news of flood, tor- sleeping city. It tore the roofs off houses-wrecked some nado or earthquake-or a flashing bit of poig- of them completely, among them Dana's. All tele- nant human drama. phone, telegraph and electric light lines were swept away You won't necessarily get it on the ship communica- -the city of Palm Beach was cut off from communica- tions channel, but if you have your all -wave set tuned tion with the rest of the world. to the amateurs on the 40, 80 or 160 kilocycle bands, But Forrest Dana and Ralph Hollis were not idle. there's no telling when you may intercept a message so They had taken Ralph's transmitter from his home and thrilling that it will fairly lift you out of your chair. set it up in the firehouse. The firehouse was a sturdy Suppose, for example, that you had been a short -wave building, likely to stand even in the fury of the storm. fan in September, 1928 -the month the hurricane put a The fact that no electric lighting power was available tragic ending to the Florida boom. You would have had didn't stop them. They had had the foresight to buy a front seat for the thrilling rescue staged by Forrest batteries with which to run Hollis' amateur station, Dana and Ralph Hollis, a fireman, in Palm Beach. \V4A FC. Like everybody else in that city, Dana and Hollis had Throughout the dark, howling night they toiled, and read reports that a storm was headed their way. at 1:30 A. M. their first job was finished. They went on "Everybody talks about the weather," Mark Twain the air with the only reports from the stricken city, and once wrote, "but nobody does anything about it." a desperate plea for aid. Well, these two radio amateurs proved that Mark Finally they got into communication with the \Var Twain was wrong. They did something about Department in Washington and gave news of the weather. They bought batteries. the city's plight. The government, as soon as No, they weren't working on some strange the weather permitted, sent airplanes with food, electrical apparatus to stop hurricanes -they blankets, surgical dressings and such supplies were smart men. They knew what might hap- for the people who had been left homeless. pen. But it wasn't an easy job for Dana and Hollis. And happen it did! During four days, (Continued on page 71) B Y GLOBE TWISTER 49 BY CHASE GILES

SUMMER means vacation, even for the radio artist, and this year, despite the fact that most of their programs continue uninterrupted throughout the warmer months, artists in the Chicago studios of the Na- tional Broadcasting Company planned vacations taking them to all parts of the United States and even to Europe. Ireene Wicker, the Singing Lady, spent a month in En- gland, combining work and play by devoting part of her time there searching out old Norse legends for future Wendell Hall, +he redheaded music maker programs. heard from Chicago over the NBC chain While Ireene was in England, Walter Wicker, her hus- band, who is heard in Today's Children, spent two weeks fishing in Wisconsin and Michigan. Don Ameche, hero of a thousand radio dramas and leading man .of First Nighter, originally planned to go to Europe during his vacation, but had to give it up. June Meredith, star of First Nighter and Luxor Talkie Picture time dramas, went to a dude ranch near Santa Fe, New Mexico. Cliff Soubier planned no regular vacation, as he has eight scheduled broadcasts a week Gene Arnold spent his vacation in Mineral Wells, Texas. Announcer Louis Roen went to northern Wisconsin. Arthur Jacobson, leading man of many Princess Pat and other dramatic programs, couldn't find time to leave Chicago, but got in plenty of sailing on Lake Michigan in his new boat. * * * Wendell Hall's eight -week vacation unfor- tunately turned out to be a period of con- valescence from an infection of the ear and an attack of laryngitis. Charles Hughes, "The First Nighter," went to Hot Springs, Ark., for his first vacation in years. Everett Mitchell took a motorman's holi- day by driving to the Pacific Coast and visit- ing radio stations there. He also shot many feet of movie film, one of his hobbies. Vic, Sade and Rush weren't able to get away for a vacation, though Rush (Billy ldelson) considered being out of high school for the summer a vacation in itself. Harvey Hays, veteran actor and narrator, wasn't able to get away, either; nor were the Merry Macs, novelty vocal quartet. Lawrence Salerno, WGN's Italian trouba- dour, took his vacation this summer on the golf course. With fifteen programs each week on the air, Lawrence's only day off is Sunday and this time he spends on the golf course at his old home town of Madison, Wis., or fishing in one of the lakes near his home. Salerno is trying to follow in the foot- steps of Gene Sarazen, the famous Italian golf professional. 50 Thrilling sidelights on human stories that happen around the Chi- cago studios

Pat Barnes has long been one of Chicago's best known radio actors. He goes in for characters like old French Canadians, Jews, Germans, Italians, and can do all sorts of different dialects. His French Canadian stories are the McCoy. He actually gets them from his old friends up in Quebec where Pat once lived. Back in his home town of Sharon, Pa., Pat is a celebrity. They remember when the gangling young fellow used to deliver packages. They re- member him later when he became Sergeant Patrick Henry Barnes during the war. They remember when he wrote Dorothy Page, pretty contralto who sings that famous stage show, "A Buck on Leave," for the A.E.F. from Chicago was a magazine -cover girl in France. A robust show it was even after it was cleaned up and brought to America after the war for more general consumption than the war -torn France had permitted. In France the private, Joe Donoghue of Philadelphia sang "Mary Lee." But when the show was brought to Chicago, twelve years ago. Eleanor Gilmour had the part. Four years later Pat married Eleanor. It was quite a struggle Pat had landing the young lady. She wasn't at all sure she wanted to marry a happy -go -lucky actor. But the Irish lads have a way with them. Pat left the stage and started selling auto- mobiles in Chicago and gradually worked up until he was top man on the sales force of that agency. Pat worked down at W HT for a time and so did Eleanor, who was the sta- tion's soprano. It was while they were both there that they got married. Since those early days Barnes has risen to radio heights. And once he wrote a book. It was called "Sketches from Life." In that book was a chapter Pat didn't know any- thing about. It was called "Hands." It was only half a page long... . Before the book was out Pat dropped into the publisher's office for a chat. Pat asked after the health of a mutual friend. The pub- lisher looked startled. "Why,- didn't you know ?" "Know what ?" "He committed suicide last night!" Pat was stunned. He sank into a chair by the publisher's desk. Sat in a stupor. The publisher was called out of his office. When he returned Pat said goodbye and left, still in a daze. A short while later the publisher noticed a sheet of paper over where Pat had been sitting. On it was scrawled a jumble of words. The publisher laboriously deciphered the writing, then realized Pat had scribbled down his thoughts upon hearing of his friend's suicide without even realizing he was jotting down words. So the publisher had it typed and put in the book. When the book was published he had to explain to Pat from where had come this page: (Continued on page 69) 51 By the Oracle who knows all about stars, programs and personalities from Coast to Coast and who'll tell you anything you want to know

WHAT radio artist is considered to have the most In the August issue of RADIO MIRROR there were some popular success in pictures after being built up on the air? - pictures of Rosaline Greene and under one picture it said she Marguerite G., Verona, N. J. was the talking Mary Lou. Does that mean someone else does Bing Crosby, without doubt. Eddie Cantor's pictures the singing? If so, who is the singing Mary Lou ? -Dorothy C., make a lot of money but then he was an established star New Britain, Conn. before he went to Hollywood. Rosaline speaks the talking lines of the script and Muriel Wilson does the singing in the role. Would appreciate very much if you would tell me what has become of Mildred Bailey. I used to enjoy her programs Where is Guy Lombardo? Why don't you tell us something so much. I wrote her but didn't receive an answer.-Mary B., about him and his brothers? We miss him terribly out here Columbus, Ohio. in California. -Bert T., Los Angeles. Miss Bailey has been off the air but expects to come back Guy Lombardo has been playing at the New York hotels soon. She has been making personal appearances. Maybe this summer and will probably continue. California's loss she didn't get your letter. Why not try again. Write to is New York's gain. Didn't you read the story on the Lom- her at the CBS Studios, 485 Madison Avenue, New York bardos last month and now you ask for more. One, at a and ask them to forward the letter. time, you know.

Why don't the radio sponsors sign girls like Jean Harlow How about giving some more of Al Pearce's gang a chance. and Joan Crawford and Miriam Hopkins for regular radio I've seen a picture of Al and Mabel Todd but I think some óf programs ?-George D., Washington, D. C. the rest of them need a break. How about "One Man's These actresses have been on programs as guest stars but Family ". I think they're one of the best liked programs on most of the movie producers object to having their stars the air. -Marguerite H., Spokane. on regularly. They think it interferes with their movie work. We'll send your letter on to Dr. Power, who writes the Pacific news, and he'll do his best. Can you tell me if Johnny Green is married? Why don't you print a picture of him in RADIO MIRROR? I think he's Will you please tell me whether Leah Ray is married or not wonderful. -Helen C., Cleveland. and if she would kindly send me her photograph? -Allen G., No sooner asked than done! Johnny and Mrs. Green are Lancaster, Pa. seen in two whole pages of pictures in this issue. Hope you Miss Ray is not married -at least at this writing. If like them. you don't ask how can you expect to receive?

Would you please, please print a picture of the Showboat Will you tell me where I can get separate pic- cast? Do they costume for this program and such programs tures of the four Lombardo brothers and what as "The Student Prince ". -Mary McM., Kansas City. will it cost? -June B., Oklahoma City. Now, pu- leeze, Mary. We used such a grand layout of Right in the September issue of the Showboat program with a complete story of the hour RADIO MIRROR. How's that for in our last November issue. They don't regularly costume service? these two programs for the weekly broadcasts. Why not give us some Would appreciate it very much if you could advise the ad- dope about "Show dress of Herbert Steiner, pianist for Baby Rose Marie pro- grams.- Victor C., Philadelphia. The NBC Studios, Rockefeller Center, New York will 4.41° forward any mail you address to him

What kind of girls does Lanny Ross date? Does he sing requests and does he answer fan letters? -Mary Brown, Kan- sas City. Lanny doesn't make so very many dates, says he hasn't the time. Claims he likes brunettes much better than blondes, but he's been seen at openings with a few blondes. His programs are usually made up in ad- vance, but why don't you try? Ask him to sing your favorite, whatever it is. Yes, he an- swers his fan mail. Why don't you write him?

52 V

Baker write his own stuff ? -Dolores F., Balti- more. "Beetle" is a secret. even Phil won't tell. Harry McNaughton is "Bottles" and confidentially, Phil gets help on those swell air scripts. They all do.

I think Morton Downey has one of the sweetest voices in the world. Can you tell me if he will be heard again? -Little Rhode Island. We're certainly hitting the request letters this month. You can read all about Morton on other pages. Yes, he'll be back.

You must know all the stars. Who do you think is the nicest girl and who's the most interesting man among the radio stars? Boat "? Is Mary Lou -Katherine U., Buffalo. really Uncle Henry's Now, Katherine. don't be that way. What do you want niece? And is Mrs. Jamison to do, get us in Dutch with all our friends? They are a her mother? Is Lanny Ross lot of swell people in radio and some who do give me a way Mary Lou really that about pain, but I won't tell you right now who they are. and if so which one, the talking or vocalizing one? -Marie N., Los Angeles. Who is the Street Singer and will he return to the air? - They are all actors and singers who take Frank M., New York. on the various characters for a broadcast, just Arthur Tracy. Yes, he'll probably be heard again but I like movie players do for film parts. No, Lanny don't know when. isn't really that way about either Mary Lou, ex- cept while "Showboat" is being broadcast and he's act- Where can I send a personal telegram to Lanny Ross? Is ing his role. it true that his movie contract has been broken ? -N. M. O., Cleveland. How can I address letters to the following -Jane Froman, He's in Hollywood now, making another picture on that Gladys Swarthout, Sylvia Froos, Ruth Etting, Rosa Ponselle, contract you thought was broken. Don't believe all you Joy Lynne, Ramona, Harriett Hilliard, Tamara.- Audrey S., hear, unless you read it in RADIO MIRROR (ho ho, aren't Napa, Cal. we conceited). Address him at the Paramount Studios, Jane Froman, Gladys Swarthout, Sylvia Froos, Rosa Hollywood. Ponselle, at the Columbia Broadcasting Studios, 485 Madi- son avenue, New York; Ruth Etting at the RKO Studios, Are Block and Sully going to come back on the air? -Joe Hollywood and the others at the NBC, Rockefeller Center, H., Mt. Vernon, N. Y. New York. Probably, but they've been in Hollywood making a picture for United Artists this summer. Mrs. Leon. Valley Stream, L. I. -the above answers your query about Rosa Ponselle. Can you tell me where Ted Fiorito will be after he finishes his personal appearance tour? -Mary E. B., Gold Beach, Ore. Is Eddie Cantor off the air for good or is he coming back? - He'll be in Los Angeles and broadcasting weekly on the Dorothy D., Chester, Pa. new `Hollywood Hotel" countrywide program from Cali- You're too impatient, Dorothy. Eddie's been out in fornia. Hollywood making pictures for Sam Goldwyn and certainly has not deserted radio for good. Could you tell me the addresses of Major Edward Bowes, Paul Whiteman, Rudy Vallee, Jack Benny- Woonsocket, R. I. I read your department and enjoy it very much. Tell me, Major Bowes, Capitol Theater, New York and the other what happened to Loretta Lee and is she still on the air? - three. NBC Studios, Rockefeller Center, New York. Rose D., Saugatuck, Conn. She's been out on a vaudeville tour with George Hall's What are the names of Guy Lombardo's trio of singers? orchestra and will be on the air with the band this fall. Does Rubinoff arrange himself or does he have special ar- O. K.? rangers?-B. N., Bloomsburg, Pa. The members of the Lombardo trio are Guy's brothers, Who is "Beetle ", besides a pain in the neck to Phil Baker Victor, Lebert and Carmen. Rubinoff does some of his on his broadcasts and who plays the part of Bottle? Does own arranging -also has an arranger at various times.

Do you want to know something about your broadcast favorites? Write to the Oracle, Radio Mirror, 1926 Broadway, New York City 53 "SOUR PUBLIC"

HE fall radio broadcasting season is in full swing. when it can be made an asset? Advertising can be both Big programs that went off the air for the summer funny and effective-if made part of the program itself. T months are back again; new sponsors are bringing Consider the riotous way Jack Benny sandwiches in refer- more talent to the air parade. All the listener has to do ences to General Tires. We don't resent such advertising now is twist the dial for a wide variety of ether entertain- because it is presented humorously. ment. In serious programs where humorous advertising would DO YOU HEAR WHAT YOU WANT? DO YOU be inappropriate, a worthwhile contest, based on the ad- THINK THE BROADCASTERS ARE MAKING THE vertiser's wares and announced before and after the pro- MOST OF THEIR OPPORTUNITIES? WHAT'S YOUR gram, might be substituted. Listeners would not be bored, OPINION OF RADIO PROGRAMS AND RADIO EN- for they would have a real incentive to become better ac- TERTAINERS NOW? quainted with said wares. These are your pages to express your opinions, to set MARYA DAVIS, El Paso, Texas. down your praises and to record your just and fair criti- cisms. RADIO MIRROR IS YOUR MAGAZINE! And $1.00 PRIZE it is intended not only to present the personalities and There's nothing like radio to emphasize the truth of that events of the radio world but to reflect the attitude and old saying, "Appearances are sometimes deceitful." On the wishes of its ever -increasing number of readers. HERE'S surface, I appear to be a plain, practical, home -keeping YOUR CHANCE TO WRITE YOUR MIND. "hill- billy." But a twist of the radio dial -and presto! I Not only do we encourage letters from the readers of am a colorful "man of the world " -a seasoned globe trotter, RADIO MIRROR, . we but pay for the most constructive a connoisseur of good music, an inveterate "first nighter"! ones. TWENTY DOLLARS FOR THE BEST LETTER, And all without moving from my armchair! FOR TEN DOLLARS THE NEXT BEST AND ONE The radio is my dream world of infinite scope, RADIO FOR DOLLAR EACH THE NEXT FIVE SELECTED! MIRROR my map and guide -book with which to explore Get your complaints off your chest and get the enter - this delightful realm. tainment you really enjoy on your loud speakers. The I wonder if people living in cities fully appreciate the radio executives want to broadcast what the public wants marvels of radio. Here in the mountains, where recrea- and RADIO MIRROR wants honest, helpful criticism. tional facilities are necessarily few. radio becomes a verit- Letters should contain not more than 200 words and able "magic carpet," whisking one gaily away. 20, should be sent not later than Oct. to CRITICISM J. S. VAUGHN, Ruidoso, New Mexico. EDITOR, RADIO MIRROR, 1926 Broadway, New York City. These letters have been chosen for this month: $1.00 PRIZE $20.00 PRIZE Since first hearing Jessica Dragonette sing seven years ago I have never voluntarily missed one of her regular I think the objection to radio advertising could be greatly broadcasts. Her voice has seemed to represent all the overcome by these two methods: A short statement at the worth -while things of life-beauty -love-truth and sin- beginning of each program, or by incorporating it in the cerity. program, as in the "Fire Chief" program. I've never heard On May 20th, Miss Dragonette was guest artist with any complaints on that advertising. But advertising by Silken Strings on the Real Silk Program in Chicago. I childish skits, irritates to the point of having someone jump saw Miss Dragonette, a tiny, radiant vision, softly glide to the dials and switch programs. There is something to her position in front of the microphone. I saw her give nauseating about a dialogue-such as this: that microphone a smile and then, softly, tenderly pour Dick : -"What lovely biscuits, dear, just like mother used out her soul in song. to make." I realized then -as never before -why we seem to feel Dolly: -"Oh do you like them, darling? But they just her presence as we listen to her sing -why, while sitting in have to be like mother used to make, because I used 'So our homes listening to this glorious voice, we seem to sense and So's' biscuit flour." the lovely personality of the singer. Such real sincerity The psychological reaction seems to be the feeling that could not fail to reach her listeners -she gives to her songs we are being treated like children. But, using the "Fire something very precious from her own personality -Miss Chief" program again for example, the advertising is Dragonette has a God -given voice and is worthy of it. humorous, and though the very points brought out in favor I have no complaint to make with radio. Why should of the product advertised, are made fun of by Ed Wynn, I? Radio has brought me so much that is beautiful and yet those very points come to our minds oftener because entertaining ... so much I could not have had otherwise. accompanied by the funny remarks he makes. The reac- RADIO MIRROR so very aptly supplies the "Eyes" to radio. tion here is that the advertiser is treating us in a sober RADIO MIRROR sees and hears what we can not and passes grown -up, way, and we take sides with him against Ed it on to us. It supplies the human touch. Wynn's foolishness, though we enjoy it, at the same time. GERALDINE CLEAVER, Anita. Iowa. MRS. GEO. F. FERRIS, Bell, Calif. $1.00 PRIZE $10.00 PRIZE As Edison with the incandescent lamp lighted the world, Radio broadcasts give us entertainment. Radio adver- so radio, is enlightening the minds and hearts of the tisers make this entertainment possible. RADIO MIRROR re- people all over the world today. flects the truth regarding entertainment and entertainers. With the twist of a dial events of world importance. that I've read much pro and con on radio advertising. Some will be the history of tomorrow are brought into homes call it an evil that should be run off the air-others accept it where ever radio has found its way. resignedly as a "necessary evil." But why label it an "evil" Comfort and cheer are given to those who are confined 54 BROADCASTING

to their homes or the hospitals. Music, A portion of the crowd of of the earlier hour. Another favorite we drama, and other entertainment, what - 30,000 which attended one of lose is the Texas Rangers because an old KFWB ever be your mood, on fair or rainy days, Sundoy Hi Jinks picnics established Coast program conflicts. are yours for the a sking. MRS. THOMAS COPE, Seattle. Wash. Radio needs but little criticism, it is only past its in- fancy and in time will correct the few faults we find to criticize. $1.00 PRIZE Keep up the good work, only can't you make RADIO MIRROR longer? Radio Programs of today are like our automobiles, ARTHUR F. BROWN, Boston, Mass. continually changing, but always for a better model or a better program. In radio programs a few are out- standing such as "One Man's Family," Amos 'n' Andy, $1.00 PRIZE Twenty Mule Team Borax, and a few others. I wish somebody would explain why millions of radio Programs that make a break in the middle to get their fans all over the United States must suffer the semi -annual ad over is like having somebody ask a foolish question in disruption of our radio programs when the Daylight Sav- the middle of a good story. \Vhy not have children's pro- ing spasm starts in the East. Why should three -fourths grams from three to six? The after -dinner hour is one of of us either lose our favorites entirely or spend days the best for advertising to grown -ups. With two or three trying to find out to what hour they have been shunted, good programs at the same time some one is losing a good just to accommodate a few states that kid themselves ad, and someone is missing a good program. Both of the thinking they are saving daylight by following the above will be improved, I hope as time goes on. I notice example of Lo, the Indian, who tried to lengthen his you have added Pacific Coast pages. Why call it Pacific blanket by cutting off one end of it and sewing it on the Coast pages? You haven't come far enough west. Chicago other end. out in California is middle west. Every summer the Pacific Coast loses Tony Wons because MAX KOEHNCKE, San Francisco, Calif. 55 RADIO MIRROR He Holds the Secrets of Countless Crimes (Continued from page 19) scientist and the Voice ascribe different, tried to hide his feelings toward her, plained to him that it was my opinion, but not unrelated motivations to the she broke down and bolted from the if he had told me the truth, that he had fan mail writers. room. committed justifiable homicide. I saw is I do not pretend to know which She may never have written for help by his reactions that, even though I felt right, and the question does not matter to the Voice of Experience, except that that he had been justified, I could not as long as the practise continues" I do the bachelor did not walk out of the convert him to this opinion. So, with know that the Voice is doing a lot of picture then. Instead, he threatened to his consent, I got in touch with the good, and that does matter. have the woman thrown into jail on authorities, explained the situation to Let us see, for example how he charges of having stolen money from them, made it clear that what this man treated the case of the woman who re- him, by producing witnesses who had needed in his process of psychological ceived the proposition to become a seen her go in and come out of his re- education was to actually pay a debt loan -wife. And how her husband felt rooms. to society. So it was arranged for him about it, and how it turned out. "What should she do ?" That's what to plead guilty to manslaughter, which It was a pitiful letter from the wo- she asked the Voice. he did. An indefinite sentence of from man which introduced the case. She She was promptly told to drop such one to fifteen years was given him and was of good birth. She was good look- an immoral deal. An investigator was he went to prison. At the end of the ing and young, and strongly religious. sent to see her and found her story first year, he was paroled, came back But she had been caught in the ebb of true. The Voice has a charity fund, East, looked me up, told me that for the depression. The fact that her hus- and out of it the family was assisted the first time in all these years, when he band had hunted for months, in vain, until the Voice was able to obtain a job found himself behind the bars, actually for a job grieved her almost to distrac- for the husband. The story had a paying his debt to society, he began to tion. It grieved her husband no less happy ending. sleep normally, put on weight and be- for he hardly cared to return home at "I shall tell you of another extremely came himself once more. Now the man night to report failure, and to see the interesting case," Mr. Taylor said, as has been given his full pardon and is little tots wondering about when they he rummaged through his files. "It is once more a self -respecting citizen. were going to eat, if ever. Only fatigue the story of a man who thought he was There are those who threaten sui- drove him home for rest in advance of a murderer-a man who carried around cide. These constitute one of the most a new hunt next day. They had been tons of conscience for years and years, difficult problems so far as radio living on city charity for weeks before but who now is able to face the world advisors are concerned. I remem- the funds ran out, and their desperation and the law fearlessly. ber once that Kate Smith repeated grew. Then, in stalked the villain -a a song trice in a single week, because a handsome bachelor who had quarters "SEVERAL years ago I received a girl had threatened to kill herself if it in the same tenement. He wasn't rich, long letter from this man. He stated wasn't sung. I remember too, that one but he had a job and some savings. He that for the first time, after listening to young chap whose girl had thrown him began giving little things to the child- a number of my broadcasts, he felt that down, who wanted to die. He remem- ren and one day stopped to talk to the he must confess a crime that had af- bered hearing a radio program that mother. Learning of their dire circum- fected his whole life. Then he admitted night in which a love song was fea- stances he explained that he was living that thirteen years before he had killed tured. He asked Kate Smith to sing it a lonely life and then made the offer a man out in a Western state. Because on a certain date, when he would "leave (for as he later admitted, he had long of the unusual circumstances surround - the world" listening. Kate never sang been smitten by the woman) which ing the killing and, since there was no the song, and is still afraid to sing it. nearly brought tragedy. In exchange witness to the actual shooting, and no About these suicide threats, and even for her companionship he would fur- one had reason to suspicion him, he un- attempts, the Voice reports that dur- nish the necessities and some luxuries. ostentatiously packed up his things and ing the prolonged depression he has The woman was at first insulted. Then, left that part of the country. But he received a heartbreaking number of two of the children fell ill and needed soon learned that, although he might letters depicting tragic circumstances a nurse and a doctor. There was medi- leave a locality, he could not get away which were becoming so unbearable for cine to buy. The bachelor renewed his from himself and his constant re- the writers that suicide seemed the only offer. enacting of the tragic drama. He be- way out for them. came a maverick and covered prac- THE woman never had harbored, ac- tically the entire globe. Yet, at the time "I HAVE," he says, "several letters on cording to her letter, any unfaithful he was writing me, he claimed that he file, which were either delayed in thoughts. She was really in love with still felt like a hunted animal, was reaching nie, or I was delayed in getting her husband, but at the same time, so nervous, restless, and could scarcely a reply to the senders. I found out by desperate that she was willing to make live with himself. He closed his letter various means that the writers actually almost any sacrifice, particularly for by saying that, after re- reading it, he had taken their lives. In several cases her sick children. But she still felt that felt better merely to have unburdened unsuccessful attempts had been made it was her duty to discuss the strang- himself to someone, even though he had and we were enabled through one ave- er's proposition with her husband. She done so anonymously and in a lo- nue or another to make further efforts must have his advice before giving the cality where there would be no suspi- to prevent new attempts. man his final answer. cion as to who was doing the confess- Frankly, although I have known the The husband was shocked when she ing. He urged me to tell him how he Voice for quite some time, I had told him. But they sat up all one night could quiet his conscience so he could doubted whether there really lived a weighing the proposal, and at length, get some rest from his sleep and could man with enough experience to advise the husband said: concentrate on his work. in so many problems. But after going "You are willing to sacrifice your- "His whole letter evidenced sincer- over the multitudinous cases, I no lon- self, and I should be willing to take ity and, even though I made it a rule ger doubt that the Voice has got enough part in the sacrifice. You have my per- never to see anyone personally, I felt experience since coming to the radio to mission to go to this man one night a that, in this case, an exception should carry right on. I am no longer inter- week, until we find another way out of be made. I went to the air and ested, nor perhaps, should any of us be, this hell." pledged him secrecy, provided that he why people write him and similar She told the bachelor and it was all would meet me, naming the time and oracles. It is enough to know that they arranged. He advanced her $15. A place, and discuss his problem with me usually get the right answers. definite time was set for the woman's in person. This he did and, upon his Until such cross -sections of the laity visit to the stranger's apartment. When giving me the whole story, I realized that he contacts, stand revealed, I am that time arrived, the wife went to his that he was not guilty of murder, even afraid we can't have a very accurate rooms, but when the man no longer though he had taken a man's life. I ex- picture of the composite radio audience. 56 RADIO MIRROR CASH $500.00 PRIZE SCRAMBLED PERSONALITY CONTEST ENDS THIS MONTH! SEND YOUR ENTRY IN ON TIME

HERE the final set of Scrambled Personality composites. presentations are either necessary or advisable. Simplicity When you have them unscrambled, correctly re- assembled is the best rule to follow. Concentrate on having your pic- and identified you will be ready to arrange your complete tures correctly put together and accurately identified. Before set of twelve radio personalities pictures into a contest entry. you mail your entry read the rules over for a last time to In preparing your entry bear in mind that accuracy will make sure that you have complied with all requirements. Be count. Also neatness in the presentation of your material sure that you place sufficient postage on your entry. Those will count. This, however, does not mean that elaborate with insufficient postage will be returned.

THE PRIZES FIRST PRIZE $200.00 SECOND PRIZE 100.00 FIVE PRIZES. Each $10.00 50.00 TEN PRIZES. Each $5.00 50.00 FIFTY PRIZES. Each $2.00 100.00 TOTAL 67 PRIZES $500.00

TIIE RULES

1 Eoch month, for three months, RADIO MIRROR will publish a set of composite pictures of well - known rodio personolities.

2 Eoch set of composites, when cut oport and correctly ossembled, will moke four complete por- troits. To compete, simply ossemble the portroits and identify them.

3 For the neorest correctly ossembled, nomed and neorest complete sets of twelve portroits RADIO MIRROR will oword $500.00 in cosh prizes occording to the prize schedule herewith. In cose of ties duplicote owords will be poid.

4 Do not send in incomplete sets. Woit until you hove oll twelve portroits. ) Below eoch portroit write the nome of the person it represents.

V When your entry is complete send it by first- doss moil to SCRAMBLED PERSONALITY CONTEST, RADIO MIRROR, P.O. Box 556, Grand Centro) Sto- tion, New York, N. Y. Entries with insufficient postoge will be returned by the Post Office De- portment. Moke sure your nome and oddress ore ploinly morked.

7 No contestent shell be entitled to more thon one oword. Anyone, onywhere, moy compete except employees of Mocfodden Publicotions, Inc., and members of their fomilies.

8 Accurocy will count. Neotness will count. Eloboroteness is unnecessory. Simplicity is best. No entries will be returned.

9 All entries must be received on or before Mon- doy, October 15, the closing dote of this contest. The fudges will be the Contest Boord of Mocfodden Publicotions, Inc., and by entering you ogree to occept their decisions os finol.

WATCH FOR YOUR NAME AMONG THE WINNERS!

57 RADIO MIRROR We Have with Us (Continued from page 45)

Monday 9:30 P. M. LUD GUSKIN and his Con- 8:30 P. M. "ACCORDIANA" with Abe Ly- with 6:45 P. M. THE DIXIE CIRCUS -Uncle tinental Orchestra Henrietta man's Orchestra, Vivienne Segal, so- Bob Sherwood and Frank Novak's Schumann and Georgie Price, master prano, and Oliver Smith, tenor, orchestra. (Dixie Drinking Cups). of ceremonies. (Ex -Lax Co.). WABC (Philips Dental Magnesia). WABC WABC and associated stations. and associated stations. and associated stations. Picking Up the Sawdust Trail. With all his European medals. No awkward pauses to this pro- 9:30 P. M. COLGATE HOUSE PARTY gram. 7:15 P. M. GENE AND GLENN -comedy - and Joe Cook comedian; Donald Novis, 9:00 P. M. HOUSEHOLD MUSICAL MEM- sketch. Daily except Saturday tenor; Frances sing- Sunday. WEAF and associated sta- Langford, blues ORIES -Edgar A. Guest, poet; Alice er; orchestra direction Don Voor- Mock, soprano; Charles Sears, tenor; tions. hees. (Colgate -Palmolive Peet Co.). The boys are coming along. vocal trio; Josef Koestner's Orches- WEAF and associated stations. tra (Household Finance Corp.) WJZ 7:30 P. M. THE SILVER DUST SEREN- There's nothing crazier than this and associated stations. ADERS. Paul Keast, baritone; Rollo one. Corn -fed "pomes" with pleasant (The Gold Dust Hudson's Orchestra. 9:30 P. M. PRINCESS PAT PLAYERS - musical interludes. Corp.). Also Wed. and Friday. drama with Douglas Hope, Alice WABC and associated stations. 9:00 P. M. BING CROSBY- Songs. Hill, Peggy Davis and Arthur Ja- (Woodbury Soap) WABC and asso- It's shine -up hour now. cobson. (Princess Pat, Ltd.). \VJZ ciated stations. 7:45 P. M. THE PEPSODENT COMPANY and associated stations. Now the girls are happy. Frank Buck Program- dramatized Another entertaining theater of the jungle adventures. Daily except Sat- airwaves. 9:30 P. M. SOCONYLAND SKETCHES - urday and WJZ and asso- dramatic sketch with Arthur Allen Sunday. 10:00 P. M. CONTENTED PROGRAM - and Parker Fennelly. WEAF and ciated stations. Gene Arnold, narrator; the Lullaby Hold that tiger! associated stations. Lady; male quartet; orchestra direc- Another dramatic diversion. 7:45 P. M. BOAKE CARTER-daily except tion Morgan, L. Eastman; Jean Paul Saturday and Sunday. (Philco Radio King, announcer. (Carnation Milk 9:30 P. M. MRS. FRANKLIN D. ROOSE- and Television Corp.) WABC and Co.). WEAF and associated stations. VELT and Josef Koestner's Orchestra associated stations. If you're not content, this ought to (Simmons Company). WJZ and as- Headlines in the Oxford manner. help. sociated stations. How the First Lady feels about I I :15 P. M. GLEN 8:00 P. M. STUDEBAKER CHAMPIONS - GRAY and the Casa things. with Richard Himber's orchestra and Lorna Orchestra. WABC and asso- ciated stations. 9:30 P. M. RICHARD HIMBER and Joey Nash, tenor. WEAF and asso- Studebaker Champions; Joey Nash, ciated stations. One of the better dance aggrega- tions. tenor. (Studebaker Motor Corp.) How that ork pilot has come to the WABC and associated stations. fore this year. Tuesday Mr. Himber, again with a sponsor. 8:00 P. M. YEAST FOAM ERS -Jan Gar- 10:00 P. M. PALMOLIVE BEAUTY BOX ber and his orchestra. (Northwestern 12:I5 Noon CONNIE GATES -Songs. Yeast WJZ and asso- THEATRE with Gladys Swarthout, Company). WABC and associated stations. Also mezzo- soprano; John Barclay, Frank ciated stations. Thursday and Friday. McIntyre, Peggy paced in a modern man- Allenby, and others; Pleasantly Connie comes singing to you. Nat Shilkret's Orchestra. (Palmolive ner. 4:15 P. M. THE SINGING STRANGER - Soap). WEAF and associated sta- 8:00 P. M. KATE SMITH and her Wade Booth, baritone; dramatic Thursday and tions. Swanee Music. Also sketch with Dorothy Day. Also Just what we said before. Friday. WABC and associated sta- Friday. (Bauer & Black). WJZ and tions. 11:15 P. M. JACK BERGER and his Hotel associated stations. Astor Orchestra. WEAF and net- We'll stay home any night for this You ought to know him by now. program. work. 7:30 P. M. WHISPERING JACK SMITH Broadway dances, but you can 8:15 P. M EDWIN C. HILL, "The Human and his orchestra. (lronized Yeast listen. Side of the News ". (Barbasol). Also Go.) Also Thursday and Saturday. Wednesday and Friday. WABC and WABC and associated stations. associated stations. An old -timer comes back. Wednesday Mr. Hill reviewing the day's hap- 8:00 P. M. LEO REISMAN'S ORCHESTRA penings. with Phil Duey, baritone. (Philip 7:30 P. M. IRENE RICH FOR WELCH - Dramatic Sketch (Welch's Grape 8:30 P. M. THE VOICE OF FIRESTONE Morris Cigarettes). WEAF and as- Garden Concert, featuring Gladys sociated stations. Juice). WJZ and associated stations. Swarthout, mezzo -soprano, and Wil- This man knows his arrangements. A movie star at the microphone. liam Daly's symphonic string orches- 8:00 P. M. ENO CRIME CLUES -dra- 8:00 P. M. MAXINE, PHIL SPITALNY EN- tra with Margaret Speaks, soprano; matic sketch (Harold S. Ritchie & SEMBLE. (Cheramy, Inc.-Cosmetics). Fred Hufsmith, tenor, and Frank Co.) Also Wednesday. WJZ and as- WABC and associated stations. Chapman, baritone. WEAF and as- sociated stations. Watch this little gal. sociated stations. A few shivers and a lot of thrills. 8:00 P. M. TENDER LEAF TEA PROGRAM One of tonight's highlights. 8:00 P. M. "LAVENDER AND OLD LACE" -Jack Pearl, the Baron Munchau- 9:00 P. M. A. & P. GYPSIES- direction with Frank Munn, Tenor; Muriel sen with Cliff Hall; Peter Van of Harry Horlick; Robert Simmons, Wilson, Soprano, and Gustav Haen- Steeden's Orchestra. (Chase & San- tenor. (Atlantic & Pacific Tea Co.). schen's Orchestra. (Bayer's Aspirin). born Tea). WEAF and associated WEAF and associated stations. WABC and associated stations. stations. They've been doing good work for In the good old- fashioned way. The Baron still using his imagina- tion. a long time now. 8:30 P. M. LADY ESTHER SERENADE - 9:00 P. M. SINCLAIR MINSTRELS -With Wayne King and his orchestra. Also 8:30 P. M. "EVERETT MARSHALL'S Gene Arnold, Joe Parsons, bass; male Wednesday. (Lady Esther Cos- BROADWAY VANITIES " -Everett Mar- quartet; Bill Childs, Mac McCloud metics). WEAF and associated sta- shall, Baritone and Master of Cere- and Clifford Soubier, end men; band tions. monies; Elizabeth Lennox, Contralto; direction, Harry Kogen. WJZ and How's your complexion? Victor Arden's Orchestra; and guest associated stations. 8:30 P. M. PACKARD CAVALCADE-WJZ stars (Bi -so -dol). WABC and asso- Go right ahead, Mr. Interlocutor, and associated stations. ciated stations. we're waiting. With all the improvements. (Continued on page 60) 58 RADIO MIRROR í /'rte/ de WITH A LOVELY CAMAY COMPLEXION!

APPY THE BRIDE the sun shines on- girl type. Yet every woman, whether beauty soap, of such generous lather, H and the bride whose complexion pretty or plain, is in a daily Beauty Con- that it is almost sure to benefit your corn - is as fresh as her flowers! The clear, test. Day after day your friends and your plexion. Get several cakes of Camay to- lovely skin that comes with Camay is a family judge your looks. And you're sure day. It comes in a smart green and yellow charm every bride should possess! to win their admiration if you have a wrapper, fresh - sealed in Cellophane. lovely, clear Camay Complexion! Copt.. 1934, Procter & Gamble Co. Choose the Soap of Beautiful Women for your beauty soap. Before very long, "I'm very careful to avoid harsh soaps," T. your skin will feel smoother. The new said one lovely young bride. "Camay's clear quality of your complexion will lather is very gentle. I use it because it improve your looks. For Camay's rich, keeps my complexion so creamy lather is a beauty lotion for the smooth and fresh -looking." delicate feminine skin. "I adore the delicate fragrance Camay has, " said a sweet -look- Everyone Admires ing girl of sixteen. "Camay The Girl with a Lovely Skin is so refreshing in my bath." Most women would not care to take Try Camay and convince your- part in a Beauty Contest of the bathing- self! It's such a mild, delicate

CA NA AY THE SOAP OF BEAUTIFUL WOMEN 59 RADIO MIRROR

READ FREE OFFER BELOW (Continued from page 58) It's a pleasure to hear Mr. Marshall orchestra direction Joseph Bonime. announcing, and singing. (Pacific Coast Borax Co.) \VJZ 9:00 P. M. TowN HALL TONIGHT - and associated stations. Fred Allen, comedian; Songsmiths Where the coyotes come out in the Quartet Lennie Or- and Hayton's dark, or do the {y,? chestra (Bristol -Myers Co.) \VEAF 10:00 P. M. PAUL WI-IITEMAN'S MUSIC and associated stations. HALL -Al Jolson, entertainer; Paul A comedian with a real sense of Whiteman and his orchestra and humor. radio entertainers. ( Kraft - Phoenix 9:30 P. M. THE ADVENTURES OF GRACIE Cheese Corp.) WEAF and asso- -Burns & Allen (White Owl Cigar). ciated stations. \VABC and associated stations. Al's in his stride now. As crazy as ever. 10:00 P. M. BORDEN'S FORTY -FIVE MIN- I0:00 P. M. THE BYRD EXPEDITION UTES IN HOLLYWOOD" (Borden Sales an Eyelash Make- BROADCAST. Mark Warnow's Orches- Co.) WABC and associated stations. e1` up that gives the tra (Grape Nuts). WABC and asso- A free trip to the movie capital. alluring effect of ciated stations. 11:00 P. M. ERNIE HOLST and his Cen- Brrrrr! tral Park Casino Orchestra. \VJZ 10:00 P. M. LOMBARDO -LAND featuring and network. LONG, LOVELY Guy Lombardo and his Royal Can- A newcomer who deserves a hand. adians; Pat Barnes, master of cere- monies. (Plough, Inc.) WEAF and Friday LASHES associated stations. What more do you want? 8:00 P. M. CITIES SERVICE CONCERT - so fascinating to men! 10:00 P. M. DENNIS KING and Louis Jessica Dragonette, soprano and the Katzman's Orchestra. (Enna -Jet- Cities Service Quartet; Frank Banta FROM Paris comes the secret of this super - associated mascara called Winx. Instantly, it gives tick Shoes.) WJZ and and Milton Rettenberg, piano duo; your lashes a natural accent. It makes skimpy, stations. Rosario Bourdon's Orchestra. \\'EAF pale lashes look luxurious, sparkling, alive! Romance set to music. and associated stations. You'll never realize the power of beauti- 1030 P. M. CoNOCO Presents Harry One of the air's sweetest voices in ful eyes until you try Winx -my perfected Richman, Jack Denny and his Or- good company. formula of mascara that keeps lashes soft, chestra and John B. Kennedy (Con- 8:15 P. M. WALTER B. PITK IN- The alluring. Your eyes- framed with Winx tinental Oil Co.) WJZ and associated Clearing House for Hope. \VABC lashes -will have new mystery, new charm, stations. and associated stations. I promise you. The country's ace song -plugger in "Life Begins at Forty." So safe -smudge -proof, non-smarting, tear- proof -Winx is refined to the last degree. a high silk hat. 8:30 P. M. TRUE STORY COURT OF HU- Yet so quick to apply -a morning applica- 10:30 P. M. TRUE DETECTIVE MYS- MAN RELATIONS (TRUE STORY MAGA- tion lasts until bed -time. TERIES Crusade Against Crime -Dra- ZINE). \VABC and associated sta- Millions of women prefer Winx to ordi- matization. (Macfadden Publications, tions. nary mascara. New friends are adopting Inc.) WABC and associated sta- A million judges for real life tales. Winx every day. Without delay, you, too, tions. 9:00 P. M. WALTZ TIME - Frank should learn the easy art of having lustrous When truth is thrilling. Munn, tenor; Vivienne Segal, so- Winx lashes. Just go to any toilet counter and buy Winx. Darken your lashes-note the prano; Abe Lyman's orchestra. instant improvement. Thursday (Sterling Products). WEAF and as- To introduce Winx to new friends, note sociated stations. my trial offer below. Note, too, my Free 6:30 P. M. SHELL FOOTBALL PROGRAM. Mr. Lyman taking his time. Booklet offer, "Lovely Eyes -How to Have (Shell Eastern Petroleum Products, 9.00 P. M. LET'S LISTEN TO HARRIS - Them ". I not only tell of the care of lashes, Inc.) Also Friday and Saturday. Phil Harris and his orchestra with but also what to do for eyebrows, how to use WABC and associated stations. Leah Ray, blues singer. (Northam the proper eye- shadow, how to treat "crow's Much ado about touchdowns. Warren Corp.) WJZ and asso- feet ", wrinkles, etc. . . . LOUISE ROSS. 8.00 P. M. FLEISCHMANN HOUR-Rudy ciated stations. For Lovely Eyes Vallee and his Connecticut Yankees; Saxophones with a Dixie intona- guest artists. ( Fleischmann Yeast). tion. WEAF and associated stations. 9:00 P. M. CALIFORNIA MELODIES. Ray- Still the blue ribbon winner. mond Paige's Orchestra with Joan WINX 8:00 P. M. GRITS AND GRAVY -moun- Marsh and other guest soloists. Darkens lashes perfectly taineer sketch with George Gaul, WABC and associated stations. Peggy Paige and Robert Strauss; Dance time along the Pacific. Anthony Stanford, director. WJZ 9:30 P. M. PICK AND PAT IN ONE and associated stations. NIGHT STANDS-Orchestra direction Yo-all can't have everything. Joseph Bonime; guest singer. WEAF 9:00 P. M. CAPTAIN HENRY'S MAXWELL and associated stations. HOUSE SHOW BOAT- Charles Win - Just going from place to place. finger; Lanny Ross, tenor, Annette 9.30 P. M. THE ARMOUR PROGRAM fea- Hanshaw, blues singer; Muriel Wil- turing Phil Baker, Harry McNaugh- son, soprano; Conrad Thibault, bari- ton, Mabel Albertson, Irene Beasley, tone; Molasses 'n' January; Gus blues singer, and Roy Shield's Or- Haenschen's Show Boat Band. (Max- chestra. (Armour Products). \VJZ well House Coffee). WEAF and as- and associated stations. FREE Merely send sociated stations. Funny Phil with his Bottle and his Coupon for "Lovely Eyes-How to Have Them" Our weekly river -boat ride. Beetle. BAR X DAYS AND NIGHTS. P. M. JOHNNY GREEN rMail to LOUISE ROSS, RM -10 9:00 P. M. 9:30 -"In the 243 W. 17th St., New York City Carson Robison and his Buckaroos Modern Manner." \VABC and as- with a dramatic cast. (Feenamint). sociated stations. Name \VABC and associated stations. The rofessor at the piano. Street Horse sense among the hard riders. 10:00 P. M. FIRST NIGHTER -dramatic 9:00 P. M. DEATH VALLEY DAYS-dra- sketch with June Meredith, Don City...... State program with Tim Frawley, Ameche, Cliff Soubier, Eric Sager - If you also want a generous trial package of matic Winx Mascara, enclose roc, checking whether ' Joseph Bell, Edwin M. Whitney; gu ist's Orchestra (Campana Corp.) Lyou wish Black or Brown. J John White, the Lonesome Cowboy; WEAF and associated stations. 60 RADIO MIRROR

The curtain rises. 10:00 P. M. THE SPOTLIGHT REVUE with Everett Marshall, Colonel Stoopnagle and Budd, Frank Crumit and Victor Young's Orchestra. (Schlitz Beer). \\',ABC and asso- ciated stations. A whole flock of air stars. 10:30 P. M. THE GENERAL TIRE PRO - GRAM with Jack Benny, Mary Liv- ingstone, Frank Parker, tenor; Don Bestor's Orchestra. \VEAF and asso- ciated stations. Mr. Benny with his jokes and his pals. I I :32 P. M. FREDDIE MARTIN and his Hotel St. Regis Orchestra. \VEAF and associated stations. Clarinets for Chanel costumes. Saturday

7:45 P. M. MARY EASTMAN, Soprano and Concert Orchestra. \\'ABC and associated stations. A lovely voice. 8:00 P. M. Roxy- Variety program. (Fletcher's Castoria) \ \'ABC and as- sociated stations. The Master Showman at the mike. 9:00 P. M. ONE MAN'S FAMILY -dra- matic sketch with Anthony Smythe. \VEAF and associated stations. Just like the people next door. 10:00 P. M. RAYMOND KNIGHT AND HIS Easy to end pimples, blackheads, Cuckoos; Mrs. Pennyfeather; Mary McCoy; Jack Arthur; the Sparkler's and Robert Armbruster's Orchestra. large pores, oily skin \VEAF and associated stations. Crazy but entertaining. 10:15 P. M. JACK DENNY'S ORCHESTRA. cream that actually helps correct complex- Thousands report quick ion troubles -be they pimples, blackheads, "DEAF and associated stations. improvement with famous large pores, oiliness or rough skin. You've been waiting all evening for this. medicated cream. HOW IT WORKS 10:30 P. M. PAUL WHITEMAN'S SATUR- SMARTLY! Make yourself as at- Noxzema's penetrating medications work DAY NIGHT PARTY. \VEAF and asso- DRESStractive as you can! But what's the deep into the pores -purge away clogged, ciated stations. use if a blemished skin ruins your charm blemish- causing poisons -leave pores medi- Mr. Whiteman without benefit of for men? cally pure and clean. Its balmy oils soothe sponsor. Don't despair -your skin can be made and soften irritated skin. Then its ice-like astringents refine the coarsened skin tex- 11:30 P. M. GUY LOMBARDO and his clear, lovely, alluring. Not with ordinary creams, though! They remove only the ture to exquisite fineness. Waldorf Astoria Orchestra. \VJZ Your and associated stations. surface dirt. Follow the advice of doctors, first application will do wonders. nurses and over 6,000,000 women who In 8 hours - overnight - Noxzema will A pleasant good- night. have already discovered this priceless show a big improvement. Morning will beauty secret! Use Noxzema, the medicated show blemishes are far less noticeable. You can touch your skin and feel how much The Human Side of softer and finer it is! HOW TO USE: Apply Noxzema every Edwin C. Hill night after all make -up has been removed. (Continued frein page 29) Wash off in the morning with warm water, followed by cold water or ice. Apply a little Russell, had been Speaker of the Brit- Noxzema again before you powder as a ish House of Commons in 1424; and protective powder base. Noxzema is grease- lying on the floor, of an evening, before less- vanishing -stainless! With this scien- tifically perfect complexion aid, you'll soon the open fire, listening to his grand- glory in a skin so clean and clear and lovely father and grandmother tell stories of it will stand closest scrutiny. the struggles and hardships of pioneer days. Special Trial Offer Young Edwin showed no particular professional talents in those years, and Try Noxzema today. possibly because it was Get a jar at any drug in the or department store - blood! . the family took it for New Beauty in 10 Days start improving your granted that he would become a school- skin tonight! If your teacher, too! Towards this bright end, Noxzema was first prescribed by doc- dealer can't supply '{- he attended tors for skin irritations. Nurses discov- you, send only 15$ for ss Indiana University, and ered its use for red, chapped hands and a generous 25¢ trial busied himself with playing baseball as a corrective facial cream. Today jar to the Noxzema and cutting classes. He must have de- Chemical Co., Dept. Noxzema is featured by beauty experts IOW Baltimore, Md. voted himself to these pleasant pursuits and is used by over 6,000,000 women! ' with characteristic his energy, for after Get a trial jar of Noxzema-use it . a few months on the diamond and out- for 10 days to correct skin flaws -see side the classrooms, he was requested to how clearer, lovelier your skin becomes. betake his presence elsewhere! Then he 61

1 RADIO MIRROR went to Butler College. And there River; the Peace Conference with something happened that changed his Woodrow Wilson; and interviews with The Magic of life ... and, perhaps, ours, too. Roosevelt, Taft, Lloyd George, Musso- The Professor of English at Butler lini, Pershing, Joffre, Foch, Ivar used the New York Sun as a model of Kreuger, Babe Ruth, Bill Tilden, and writing style. And young Hill, who Gene Tunney. He has enjoyed close irsci-Yeeeià-Le had never looked on writing as any- friendship with all of our country's thing but a special form of class -room presidents, from "Teddy" Roosevelt to annoyance, grew enthusiastic about the Franklin D. Roosevelt. At one time, Eye Beauty Aids well -turned editorials, the vivid news he was Production Director for Fox stories, the very bigness pervading a Films, but gave that up, after two city paper; and determined then and years, to return to his first love, news- there to be a journalist himself! He paper work and the Sun. He stayed in tells you frankly that he might never Hollywood just long enough to per- have thought seriously of writing, had suade the charming actress, Jane Gail, not that Professor brought the Sun be- to become Mrs. Hill and return East fore his pupils. And thus, if you don't with him. mind poor puns, Edwin C. Hill Hill entered radio work by accident! hitched his wagon to the Sun. During the summer of 1930, while he On graduating from college, he went was fishing in the Maine woods, he got to work on "small town" papers, in In- a hurry call from CBS to come down dianapolis and Fort Wayne. In the for a tryout. He said, "Nothing doing latter city, he even managed to attract . the trout are biting too well!" And attention to himself for his stirring the matter was forgotten. Later, he story on the funeral of President Ben- did try out for radio work, and did jamin Harrison. That was all that Ed not get the job. But some of the men Hill was waiting for ... some notice! present at that tryout remembered the Packing that Harrison story into his vibrant voice, the genial personality, grip, he gave up his job and started out the gift of graphic description, and sent for New York, to get on the Sun. for Mr. Hill a year later, to begin his series of news broadcasts which have arrived in New York with a hun- been one of the outstanding features of HEdred dollars in his pocket, and a the air for over three years. will instantly transform dream of glory in his heart. He was an Edwin C. Hill is the sort of man you'd like. He stands six feet tall, and your eyes into glowing experienced reporter. He had written a star story. All he had to do now was is broadshouldered and athletic look- pools of loveliness to show himself. He showed himself. ing. His blue eyes are keen, and take I-le walked right into the Sun office, and in everything at a glance; the eyes a asked for a job. Then, after three and good physician ought to have. His brown hair is just ae AViroWw a half minutes, he walked right out on beginning to turn Beautiful, expressive the street again. It appears that hard - gray at the temples. He has an easy, eyes are within the reach Good Housekeeping kindly manner, and will go out of his C', Bureau boiled New York editors weren't in the of every girl and woman o se`..;, least impressed with young Hoosiers, way to do a person a service. His fa- in the simple magic of the Vrowd acara who had turned out one big story in vorite sport is fly- fishing for trout, but famous Maybelline eye he likes to dance, too. He smokes in beauty aids. Their magic Fort Wayne. Why didn't he try one of touch will reveal hitherto the other papers? No, sir! The Sun! moderation, doesn't drink, and doesn't unsuspected beauty in BLACK While the hundred dollars lasted, care for "night life ". His favorite pos- your eyes, quickly and BROWN young Hill paid daily visits to the session is his bull terrier. easily. Sun's managing editor, to see if may- Just blend a soft, color- be he hadn't had a specially good night BUT now to get back to those great- ful shadow on your eye - and changed his mind. But that editor est thrills of his. Mr. Hill tells lids with Maybelline Eye have one those men of you about them himself. Shadow and see how the must been of color of your eyes is in- granite; when he said NO, he meant it. "The three most glamorous moments stantly intensified. Now So, pretty soon, our budding reporter of my career are: first, when I saw my form graceful, expressive started clerking in a store at nine dol- first story 'printed' in the Sun. eyebrows with the lars a week, and selling insurance on the "Second, when the first copy of the - smooth- marking May BLACK side. And he didn't pay daily visits to first book I ever wrote was put in my Eyebrow Pencil. belline BROWN the Sun office any more. He went there hands by the publisher. it was a novel, Finish your eye make -up only four or five times a week. After a 'The Iron Horse', about the building of with a few, simple brush possibly the transcontinental railroad from strokes of harmless May - few months of that, the editor belline Mascara to make got to feel that it would seem sort of Omaha to San Francisco. your lashes appear nat- unnatural around the office without "Third, when my wholly unexpected urally long, dark, and that big, alert -eyed Indiana kid in the and almost accidental adventure into luxuriant, and behold - doorway, so he took him on, as a trial. radio was followed by an offer from BLUE, BROWN, your eyes become twin BLUE -GREY. VIOLET Just to prove to him that he hadn't a CBS to speak for them on a sustaining jewels, expressing AND GREEN a new, chance; just to get rid of him once and basis. That was a thrill, because I more beautiful YOU1 for all. So, after some seven- hundred- realized that CBS would not have Keep your lashes soft and- sixty -two applications (not count- made the offer if they hadn't believed and silky with the pure success sponsors were Maybelline Eyelash Ton- ing Sundays), Edwin C. Hill got on the that radio and ic Cream, and be sure to Sun. He earned about ten dollars a just around the corner of time ... and brush and train your eye- week, and wrote thumb -nail paragraphs. that meant that I was to have the op- brows with the dainty, In time, Hill became star reporter portunity of giving the people some- specially designed May - for the Sun. His big assignments in- thing they really wanted." belline Eyebrow Brush. cluded correspondent work all over Thus, to one of America's outstand- All Maybelline eye beau- COLORLESS the U. S. A. in Europe, and Africa; the ing men, "glamor" means the thrill that ty aids may be had in Moose presidential campaign; the comes when you do a job well when purse sizes at all leading Bull ... 10e stores. Accept j arrival of the Carpathia, bringing the you put over something you've dreamed only about when you keep faith with genuine Maybelline r ^.e"^-.s survivors of the Titanic, and the first ... products to be assured of authentic word of that tragic ship- your responsibilities. And, when you highest quality and r` wreck; the sinking of the steamboat stop to think it over, it's a pretty good absolute harmlessness. ._;saiiiimisztd General Slocum, in New York's East idea of glamor! 62 RADIO MIRROR

The Beautiful Stooge (Continued from page 22) Going to try it alone ?" Toby didn't answer for a moment. He was asking himself some questions. He got the answers, too, and finally he spoke. "I've got to have a stooge," he said. First place my comedy style 'needs a Homan playing with me. Next thing is that the client is going to expect a stooge and if there isn't one, he'll think we're holding out on him. Well have to listen to every gal in radio and may- be we'll get one that will get by-but we'll never find one as good as Margy! Gosh. I hope she doesn't hate me too much!" Something about Toby's tone made the professor look at him intently. It suggested a possibility that had never occurred to him before. "Toby'. You're- you're rather fond of her, aren't you? "L'h -huh. Really nuts about the kid!" An hour later, as he huddled over his typewriter trying to write funny lines for Toby's audition, the professor was still trying to figure out just what Toby new marvelous new Ironized Yeast should build meant when he said he was 'really nuts Astonishing gains with you up in a few short weeks as it has thou- about the kid.' double tonic. Richest imported sands. If you are not delighted with the brewers' ale yeast now concen- results of the very first package, your money instantly refunded. HE straightened up from his type- trated 7 times and iron added. writer and suddenly looked directly Gives 5 to 15 lbs. in a few weeks Special FREE offer! at himself in a mirror across the room. To start you building up your health right NOW there's no need to have people away, we make this absolutely FREE offer. "The trouble with you, Augustus" he calling you "skinny ", and losing Purchase a package of Ironized Yeast at said solemnly to his reflection, "is that all your chances of making andkeeping once, cut out the seal on the box and mail at the slightest encouragement you'd friends. Here's a new, easy treatment it to us with a clipping of this paragraph. But he that is giving thousands healthy flesh, We will send you a fascinating new book be nuts about Margy yourself." on health, "New Facts About Your Body". didn't think he was in love. Then, tak- attractive curves-in just a few weeks. Remember, results are guaranteed with ing a long breath, he went back to As you know, doctors for years have the very first package -or money refunded. work. At three o'clock in the morning prescribed yeast to build up health for At all druggists. Ironized Yeast Co., Inc., Dept. 2210, Atlanta, Ga. when the keys of the typewriter were rundown people. But now with this new discovery you can get far greater tonic blurred before his tired eyes, he took results than with ordinary yeast -re- a sheet of paper from the machine and gain health, and in addition put on YOU'D NEVER THINK THEY knew he'd written a great script! He pounds of solid, good -looking flesh didn't realize he'd written it for Margy. and in a far shorter time. - ONCE CALLED ME SKINNY Toby Malone hadn't intended to get Not only are thousands quickly gain- drunk. For five hours he had sat ing beauty- bringing pounds, but also hunched in a chair in a small control clear, radiant skin, freedom from indi- room at Consolidated listening to pros- gestion and constipation, new pep. pective stooges. The casting depart- Concentrated 7 times when Toby put ment at Consolidated, This amazing new product, Ironized Yeast, in an emergency call for a woman to is made from special brewers' ale yeast im- play with him, had really been busy. ported from Europe-richest yeast known More than seventy young women, most -which by a new process is concentrated of them with some sort of radio exper- 7 times -made 7 times more powerful! But that is not all! This marvelous, ience, had crowded into the corridor health -building yeast is then ironized with outside the studio. 3 special kinds of strengthening iron. When Toby saw the crowd, he was Day after day, as you take Ironized optimistic. Surely out of that assort- Yeast, watch flat chest develop, skinny voices limbs round out attractively, skin clear to ment of he'd hear one that would beauty -you're an entirely new person. take the place of Margy. He started listening. Out of the first ten he heard, Results guaranteed six had done fair imitations of Gracie No matter how skinny and Allen, two gave impressions of Mary weak you may be, this Livingstone and the tenth had tried to imitate Margy's own style. Among the next twenty he heard, the voices ranged from suggestions of Ethel Barrymore to one girl who insisted on working in Swedish dialect. He heard them all but he failed to find his voice. So he went out to get a drink and had four. He met a friend from Broadway and had a couple more. Dinner followed at Le Pierrot and there was wine. After Posed by professional models dinner, Toby kept on drinking. 63 RADIO MIRROR It was after ten o'clock when he hap- jama clad and her red hair rumpled, pened to meet David Mason, his an- cuddled up in the apartment's one big nouncer, on the street. chair and thought. Perhaps she'd been

y By this time Toby had to have some- a fool. Perhaps she should have made ' ¡ UW\0 TO HOUSEWIVES %%\V, i one to talk to. He was sure that the allowances for Toby. But he had been Send this ad with a certificate taken from world was against him and that his life impossible. She was sorry she had a bottle of Liquid was an utter failure. This was a strange slapped him but she wasn't sorry she Veneer and we will send you a beautiful, mood for Toby, even though he was had left the act. Paris design teaspoon. more than slightly tight. She realized, for she had learned hand engraved with your initial, ABSOLUTELY FREE. One Mason, who really liked the come- many things during her brief radio ad only redeemable with each certificate. dian, decided he'd better keep an eye career, that the financial rewards for The certificate also entitles you to hand- on Toby until he could get him started legitimate radio actresses were small some silverplated tableware, each piece with hand engraved initial, for a small sum toward his hotel. He agreed to have and that blues singers and female foils as shown thereon, to cover engraving and one drink. for comedians were much better known. postage. Toby, loquacious from liquor, poured "But," she told herself, "I don't want out the whole sad story to Mason in a to be a stooge all my life." quiet little bar not far from the studios. The buzzer sounded. Margy won- Va\V \Me.% Mason listened and looked thoughtful. dered, then saw June's key on the table. FREE SAMPLE "She slapped your face and ran out June, as usual, had forgotten it. She If you prefer, send for liberal of the studio crying, eh ?" he asked as pressed the button that opened the IOc bottle of Liquid Veneer. free. and learn how to obtain Toby concluded the narrative and beck- front door downstairs then waited, a complete "Silver Chest' for oned a waiter. glad that June was corning back be- almost nothing. You will also receive a fascinating story. "Yesh," said Toby thickly. "Grand - cause it meant someone to talk to. Veneer Made Me "How Liquid esh li'I girl ever came along. And I Her ear caught footsteps on the stairs. Rich' . a dog. her Liquid Veneer is marvelous treated her like Treated The steps puzzled her. It wasn't June. for dusting, cleaning and pol- wors'n a dog 'cause I'm nacherally kin' Perhaps some other person living in the ishing. Keeps furniture. wood., work, automobiles looking brand to an'mals. apartment house had pressed the new. Preserves the finish in- "In love with her, Toby ?" Mason wrong button. There was a gentle definitely. Leaves no greasy was anxious. knock on film. asked. His tone the door. Margy, throwing a "Nopsh," said Toby. "Just a pal. robe over her pyjamas, opened it. CORPORATION LIQUID VEN EER Was just a pal. Not a pal anymore." "Good evening," said Toby Malone, 41 Liquid Veneer Bldg., Buffalo, N.Y. and he bowed quite gracefully. In- "i DON'T know much about women stinctively Margy started to shut the but she acted to me like she was in door but both Toby's feet were across the threshold. love," said David. He had a twinkle in his eye that Toby failed to notice. "What do you want ?" the girl asked. Toby laughed drunkenly. There was a faint aroma of alcohol about Toby. "Yesh," he said. "Sounds like in love with in the face "Margy,' said Toby, speaking slowly me. Socks me and with walks out on the act." Suddenly he so- and remarkable clarity, "I just and FACE POWDER i,ri got to talk to you!" ty bered. "Say . .. wait a minute! May- ea e Margy didn't move away from the cxq,tc Rnhlu°R,d be ... maybe she is in love! ri Mason didn't say anything. doorway. "That's the whole trouble," Toby de- "If it's about helping you in your °1b dcTb `'S audition, there's no use talking," she T° `uomPp°°d d °(Am es' clared. "She's in love. She's in love dct ó 51ci°' said. Then, not unkindly. "I think ÿ Iome 'IoSY 4 with the professor ". David looked t; ;9dE you'd better go, Toby. You've been oJsñDIOßGIRIgFa°dm4tcsio°,ESPMP uo,o startled. "Professor is a swell guy," aIoty°srdaVlotFGErl4a4Md yOC(`ood drinking!" & Toby continued, "but he ain't in love toòS Aadto owdcc St. (O¢et Toby ignored the suggestion. *tlletoOle, with her. Least he didn't say anything G won. "I've just got to talk to you Margy," r? zcÁpdia o+ct ;stpeP oR P p(, 'bout it. Say now, maybe he is. This he said. isn't just me. . . . S ót9ó OtG1Rase gets more com -more corn-this gets "lt for It's well it's on account of the profes- oU Rp` worser mixed every minute!" ... The waiter hovered over the table. sor. You like him, don't you ?" Mason hoped Toby's next drink would "Yes," she said without hesitation. "I think he's fine. STYLE BOOK be announced as a night cap. Toby It's just too bad you fooled him. aren't more like -I'm sorry. I didn't tor INFANTS mean to say that." and CHILDREN "Nothin' more for me," he said. "You take 'nother one, Dave. I got to keep a clear head. I think I got ever' - rrOBY nodded solemnly. Then he thin figgered out and if so I got to see pushed quite gently by Margy and some people!" sat down on a studio couch. "You'd better get some sleep, Toby," "Poor Prof," he muttered half to EVERYTHING you need to outfit babies and Mason warned. himself. "Brandy will do its deadly children up to 12 years. "I'm all right. Be sober as a judge in work now." Dainty dresses from 500 to $3.98; suits, 390 to $7.95. Also a little while. Always sobers me up to Margy looked worried. coats, shoes, hats, rompers and think and I'm thinkin'." "But he hasn't been drinking at all underwear, as well as complete layettes for new -born babies. A little later Mason left Toby in lately," she said. "Perhaps just an oc- Money -saving prices -and you front of his hotel. David had a feeling casional high ball or cocktail." can make your selection right in he had the wrong was when he had hope, your own home ... satisfaction said thing. Toby "That Toby guaranteed or money refunded walked into the lobby, waited about said, with just a touch of melodrama . send coupon today for your girl. copy of this FREE Style Book. five minutes and then went out again. that wasn't noticed by the "Now He knew he was still a little tight but his career has been blasted -there's he tested his stability on a straight line nothing left but drink. I can imagine Address Dept. axle ¡3rDant in the sidewalk. He could walk a him now. In some place, a half empty 323 39th Street et Fifth Ave. NEW YORK straight line and so he was ready for brandy bottle before him and staring Please mail free copy of your Style Book (323) what was ahead of him. with-with unseeing eyes into the bleak future." Name Margy shared a small apartment in Thought Toby to himself after this Address the east Thirties with June Hillebrand, maudlin outburst: "Gosh, I'm good.

a model. June was out with the current Maybe I ought to get in the Studio Town . State J boy friend that night and Margy, py- Guild or write plays or something." 64 RAlll(l M IRRf1R

If so many things hadn't happened that day, Margy's sense of humor might have told her that Toby was try- ovß ! sA BIG ing out a new act. Instead, because of MONEY r what had happened, she believed that tPROMANG ' life was mighty near a tragedy. "Toby. He isn't drunk now ?" Toby regarded her sadly. "I don't know," he said. "I wish I did. I don't even know where he is. He . . . he's disappeared !" At that exact moment, Professor Gus R A D I 0 Broadcasting was drinking a cup of very black cof- fee and starting a new draft of the au- dition script. offers you these "Oh. We can't let that happen. \ \'e've got to find him!" and more Toby had sobered up considerably since he had left David Mason. He didn't miss any of the meaning in Mar - gy's voice. So that's how it went. She was in love, or almost. And with the professor. Swell. Now he had it all figured out! No use looking for him tonight." Toby declared. I'll see him in the morning, I hope. But that won't do any good. His career as a great radio writer has been wrecked !" "But why? You can go ahead with your audition. You can find a girl to read my lines. There are lots of them." Toby did his best to register com- plete despair. "No," he said. "There are lots of Do you, too, want to get success. This new easy Course girls. But the professor says you are Start training now gives you a most complete and into Broadcasting the for one of the many the only one he can write for. He's - good paying non - thorough training in Broadcast- most fascinating, glamor- nom In Me fad- ing technique. It shows you given up. it's hopeless." growing fi eld. Hu n- Says ous, good- paying industry dreet of nportuni- how to solve every radio problem What will hap- t,en as from the standpoint of the "By the way, Toby. in the world? Do you want Announcer Singer Broadcast-gives you a complete pen to you if this audition doesn't suc- to earn good money -more Actor training in every phase of actual Advertising ceed?" Margy asked suddenly. than you ever dreamed Publicity Broadcasting. Now you can Musician profit by Floyd Gibbons' years possible before? Do you Musical Director of experience in Broadcasting. want to have your voice Program Through this remarkable course, ME ?" asked Toby, trying to look Manager you can train for a good paying brought into hundreds of FLOYD GIBBONS Reader . I in nonchalant. "Oh, I'm all right. all F Radio writer Broadcasting position -right thousands of homes Broadca to Director your home -in your spare time got fifteen weeks of vaudeville waiting over the land? If you do, are open to men and women Who and without giving up your for me. isn't me, Margy, that counts have mastered the technique of present position. It you'll read every word radio presentation. Read how in this thing. It's the professor. He's the of this amazing oppor- you, too, can prepare yourself quickly at home in spare time Complete Course in Radio guy we have to worry about." tunity. for your future m Broadcasting. Broadcasting by Toby got up, reached for his hat and For no matter where you Mail coupon now. FLOYD GIBBONS live matter how old moved toward the door. -no A few of the subjects covered or how young you are - are: The Studio and How It "I'm sorry I bothered you," he said. if you have talent -then here is a remarkable new Works, Microphone Technique, How to Control the "I suppose I'd better go. I won't ask way to realize your life's ambition. Broadcasting Voice and Make It Expressive, How to Train a needs new talent -in fact, the demand far exceeds Singing Voice for Broadcasting, The Knack of you to help in the act. I can under- the available supply. Describing, How to Write Radio Plays, Dramatic stand how you feel about that. Any- Broadcasts, How to Build Correct Speech Habits, How to Develop a Radio Personality, Sports An- way, I guess there won't be an act. But Greatest Opportunity in Radio nouncing, Educational Broadcasting, Radio Pub- and be nice to the prof if you meet Broadcasting licity, Advertising Broadcasts, Program Manage- try ment, him. It may mean a lot. Well -good- Because Broadcasting is expanding so fast that and dozens of other subjects. no one can predict to what gigantic size it will grow Send for Valuable FREE Booklet night, Margy!" in the next few years- Broadcasting offers more op- An interesting booklet entitled "How to Find Your Toby was gone before she even had portunities for fame and success than perhaps any Place in Broadcasting" tells you the whole fascinat- other industry in the world today. ing story of the Floyd Gibbons School of Broadcast- time to say goodnight. As she closed Think of itl Broadcasting has been taking such ing. Let us show you how to qualify for a leading job the door, a heavy tide of regret for all rapid strides that today advertisers alone are spend- in Broadcasting. Let us show you how to turn your ing more than a hundred million dollars for adver- undeveloped talents into money. Here is your chance that had happened that day, swept tising over the air. Think of the millions that will to fill an important role in one of the most glamorous, over her. She started to call Toby back be spent next year, and the year after over more than powerful industries in the world. 600 stations -think of the glorious opportunities for Send for "How to Find Your but hesitated too long. It was all so thousands of talented and properly trained men and Place in Broadcasting" today. muddled. Toby had called her a quit- women. See for yourself how complete and practical the Floyd Gib- MAIL ter. She had forgotten herself and had Many Earn Good Money Quickly bons Course in Broadcasting is. No behaved like a fishwife. Why not get your share of these millions? For if cost or obligation. Act now -send was still thinking when June your speaking or singing voice shows promise, if coupon below today. Floyd Gib- THIS She you are good at thinking up ideas, if you can act, bons School of Broadcasting, U. S. came in an hour later and it was an if you have any hidden talents that can be turned to Savings Bank Building, 2000 14th hour after that before she finally slept. profitable Broadcasting purposes, perhaps you may Street, N. W., Washington, D. C. NOW! qualify for a job before the microphone. Let the June didn't wake her when she left Floyd Gibbons course show you how to turn your in the morning and it was almost eleven natural ability into money! But talent alone may Floyd Gibbons School of Broadcasting, not bring you Broadcasting success. You must have Dept. 4K 72, U. S. Savings Bank Building, when the phone rang. Sleepily she an- a thorough and complete knowledge of the technique 2000 14th Street, N. W., Washington, D. C. of this new industry. Many a singer, actor, writer swered it- had successful in Without obligation send me your free booklet, if or other type of artist who been "How to Find Your Place in Broadcasting," Will Margy go back to Toby and different lines of entertainment was a dismal failure and full particulars of your home study course. she refuses will the professor leave the before the microphone. Yet others, practically un- known a short time ago, have risen to undreamed of air comedian flat, too? Which one fame and fortune. Why? Because they were Name Age. does Margy really love ?. There's a trained in Broadcasting technique, while those others who failed were not. Address showdown coming in next month's Yet Broadcasting stations have not the time to concluding installment Beauti- train you. That is why the Floyd Gibbons School of of The Broadcasting was founded -to bring you the train- City State ful Stooge. ing that will start you on the road to Broadcasting 65 11 RADIO MIRROR The Morton Downeys Are Lucky in Love ,6hcinniversarv.SA L E (Continued from page 17) 10 DAYS Kñ Anm FREE al a OD TRIAL ha,« ot tor asdr enough, but the first name is Sean, pro- 1 would spend every leisure moment uur c $111`0 H nvetop< CH OC arr "n nounced "Shawn ", which, in purist Cel- at a table with her -and then she went are^ t< GUARANEETeoRPI 7t.00.yyut brief`bou tic the rare name of away. tt° b, a

member of the staff for the past five tet me tell You how I Got Rid of KIDNEY S cause years. Ed Lowry, the boisterous comic and much TUMBLE songster, claims to know PIMPLES a girl anxious AFTER SUFFERING forIS YEARS to become a artist because she radio I know what it is to suffer the can imitate a saxophone. "But her embarrassment of unsightly skin THIS caused by pimples. I, too, know face is so full of wrinkles," says Lowry, that for years I tried nearly every- thing to get rid of tbem. I now know the joy of a CITY "I think she ought to imitate an accor- clear skin brougbt about by an easy -to -use home dion!" treatment. A POSTCARD BRINGS THIS BOOK HEALTH Telle in plain language how this wonder SAYS THE treatment was discovered and bow it MONITOR MAN works. Simple to apply. The first appli- Instead cation usually stops the pain and itching. ,r E DIRECTOR of losing weight over the Send your name and address for complete summer the Sisters of the Skillet actu- information. Do tbie today. Address Sa/s.. ally added to their avoirdupois. Eddie E.Sr GIVENS Kansas City, yMo.elvd. and Ralph now tip the scales at 573 Successful Prescription Helps Remove pounds between them ... Even when Acids -Works in 15 Minutes he sings in a night club Morton Downey WHY WEAR GLASSES? They are only eye crutches at best. And today thousands DR. T. J. RASTELLL. famous English ecfentiet. Doctor thinks it a mark of distinction that he are throwing them away. Try Bernarr Mad adden'e eye of Medicine and Surgeon, says: "You can't feel well if course at our risk. Send $3.00, or we will send It C.O.D. your Kidneys do not function right. because your Kidney, still works with his clothes on . . $3.00 plus postage. The small $3.00 price of this book affect your entire body." includes a one year's subscription for Physical Culture Your blood circulates 4 times a minute through O million Maestros seem to be embracing the Magazine. This price applies to the United States only. tiny. delicate tubes in your Kidneys If you are not satisfied after 5 days return the course and which are endangered by drastic. irri- "make - your - own - movies" fad. For we will refund your money. tating drug,. modem tootle and drinks. years Rudy Vallee has been amusing Macfadden Book Co., lnr., Desk 12h1.10, 1926 Broadway, NewYork City -worry, and exposure. Beware of Kid- NO ney dysfunction if you suffer from himself by taking pictures with his own Night Rising, Leg Paine, Nervousness. Diacineee, Circles Under Eyes. Acidity. outfit. And now Victor Young has. ac- or Lose of Pep. Dr. Walter R. George. for many quired the habit ... The lady in Can- years Health Director of Indianapolis. ONO says: Insufficient Kidney excretion ada who gave birth to five babies cer- with Aebmg Back. EminentNight Ri tainly played havoc with announcers. Make money a Ing pictures. Prepare Itching. Brung. Burning. Painful Joint, quickly during Rheumatic Paine. Headaches. nod a generally The word "quintuplets" proved as spare time. Also earn while you learn. No experience run-down body.y Ism of the opinino that the necessary. New easy method. Nothing else like It. 'reeeriptlon hex to such functional difficult to pronounce as statistics", Send at once for free book, Opportunities in Modern conditions., It aide in 0ueóing pofwns from the and urinary and in freeing Photography, full particulars. trset. the blood of re- AMERICAN SCHOOL OF PHOTOGRAPHY tunedtoxina Cystex deserves the eodoreemen of ell doctors. if yo which has been the undoing of more suffer from Kidney and Bladder dysfunction. delay endangers your vitality Dept, 1367, 3601 Michigan Ave. Chicago. U. S. A. sod you should not lose a single minute in rte` ing to take the doctor than one word juggler. prescription called Cyder (pronounced Sise -tea) which helps Kidney fspecialunctions in few hours. It starts work in lb minutes. Gently tone Harriet Hilliard, Ozzie Nelson's idol, soothes nod cleans raw, sore membranes. Bring. new energy sal vitality 48 hours. It is helping ilions of sufferers and is once a girl guaranteed to fifixayou up and make you feellike new in 8 days. or money was Chester Hale dancing back of empty package. Get guaranteed Cysttea from you druggist today. . Uncle Bob Sherwood, of Columbia's CAN BE CHANGED! Dixie Circus, has one of the finest col- Dr. !totter. a graduate of the Univer- oty of Vienna, with many years of ex- lections of old circus handbills in the perience in Plastic Surgery, reconstructs unehapely noses, protruding and large ears. CYSTEX country Paul Whiteman's contract ankles around ... lips the ay d eyelids, d face THE MODERN AID nook.k tg by methods asperfected perfected in the peat Vienna with that cheese company for those Moderate Free Booklet Faclat TO KIDNEY FUNCTIONS programs has re- Reconstruction mailed on request. Thursday night been Dr. Stotter. SO E. 42nd St.. Dept. 8 -E. N. Y. newed for another year ... Andre Kos - telanetz' hobby is chemistry. He has a Learn Public ASTHMATIC complete laboratory in his New York QUICK smoke home James Melton is financing a Speaking SUFFERERS -For RELIEF ... At home- (nepare time -20 minutes a day. Dr. J. H. Guild's Green Mountain Asthmatic quartet of young American composers 'Overcome "stage -fright," gala self -cond- Compound. Its pleasant smoke vapor quickly - deuce, Increase your salary, through ability soothes and relieves paroxysms of Asthma. seeking to write classical songs in the to sway others by effective speech. Send today for FREE TRIAL package of 6 American manner "lf God wills, a Write now for free booklet, flow, to cigarettes, the popular form of this compound. ... Work Wonders With Words. Smoke and inhale just as you would ordinary broom can shoot" is George Jessel's NorthAmerican lnstitute,Dept. 1387 cigarettes. Standard remedy at all druggists favorite proverb. 3601 Michigan Avenue, Chicago, Ill. Cigarettes, 50e for 24. Powder form, 25 cents and $1.00. The J. H. Guild Co., Dept. EEI2 Betsy Ross still lives. She is a cousin Prices Are ADVANCING Rupert, Vt. of Lanny Ross ... Dave Ross, Colum- Buy at BOTTOM Prices ANT bia's diction medal winning announcer, All over the world. thrifty, far -sighted people are DR. GUILD'S ASTHM IIC COMPOUND may sound all right to his army of ad- going to take advantage of this lest chance to buy quality watches at these low prices. We mirers but a lady dietician insists he bought these watches for you at bottom prices. When these are gone, even our could improve his voice if he ate spin- great buying power will not enable us to STOP WORRYING continue selling these fine watches and ach! ... Jack Benny is trying to pro- diamonds at such low prices. mote a convention of radio comics. If Diamond Rings About Your Family held, according to Jack, it will be called Wrist Watches the "Pun- American Congress" Red- Write for our New Diamond Ring of ... Romance and Bulova Wrist Watch wine is the real name of Babs Ryan, Catalog showing marvelous new designs at prices which cannot be who sings with Fred Waring's Penn- continued. Catalog sent FREE. All Watches and Diamonds Sold sylvanians. She is part Cherokee . . . on Easy Payments. Broadcasting since the days of the old /7 Don't Delay- -Send for Ca slog at Once Westinghouse studio in Newark, The SANTA FE WATCH CO. ' Protect them NOW Revelers will observe their thirteenth Dept. A -97 Thomas Bldg.. Topeka, Kan. with this GUARANTEED anniversary this month. * ** to Play LIFE INSURANCE Holy mackerel, what's this? Morton Learn Suppose your family suddenly had to Downey is quoted in the public prints Sample In face the future alone Would you leave them Protection -or Poverty? Learn 00 as wanting to be the father of 12 Piano, Organ, Violin HOW only $1.00 can safeguard them children! Mercury couldn't believe it FREE RIGHT NOW with standard old how quick and line" LEGAL RESERVE LIFE IN- a but when Morton was queried he in- To prove SURANCE. Special "Modified Life" month easy our modern method of policy, only 51 a month for first five sisted it was true. "But how about teaching is we will send a typi- years, is guaranteed by over $18,000,000 cal lesson absolutely free to any assets. 29 years' safety. Includes reg- Barbara ?" Mercury demanded. "She's ular cash loan, paid -up and extended Same premium child or grown -up who would insurance values. for with me 100 per cent." blithely answered Ilke to become a musician. Our all ages home study course is complete, SEND NOW FOR FACTS 18 to 50 Morton. "She's a true Bennett." So, the most successful that we Learn how Pos al Life- having no salesmen-SAVES you maybe there's something in this story know of in America. Lessons u al agents' commissions. Over 840; are conducted with Individual instructions and reci- Have 000,000 already paid to policy holder,. after all. You have got to admit that We Write for fres information about this tations at the mere price of service. supplies and No Agents dollar-a -month policy. State exact data the record favors the Downeys. Two mailing. We have thousands of accomplished grad- of birth, occupation. No obligation. uates and students. You will not be disappointed. POSTAL LIFE INSURANCE CO. boys are theirs to date and the third Send for the free lesson today. Address American 4.8 Postal Life Building New York City blessed event is due soon. They are College of Music. 1392 Main St., Kansas City, Mo. 68 RADIO MIRROR praying it's another boy -just to con- BROADCAST BULLETINS found Eddie Cantor. Between September 1st last and June Ist this year $50,000 was dispensed by How 1 Made a Radio Row can find more boy friends the Voice of Experience to alleviate dis- for Frances Langford than Campbell tress and want. Most of this sum was has soups. She has been going places collected from listeners by the sale of NEW MAN out along Broadway with George Jean Dr. Taylor's books and pamphlets. Nathan and notwithstanding the caus- Four thousand and fifty needy families tic critic is a confirmed bachelor there were financially aided. The Voice gave of this Weakling was a lot of talk about their association 248 broadcasts during that period. As and surmises as to what it might mean. each broadcast was of 15 minutes dura- by CHARLES ATLAS tion it he Then somebody insisted Bill Chase, figures out that dispensed TO look at me now, would you captain of the University of Florida beneficences at the rate of more than ever think I was once a 97 -1b. eleven, had the inside track. But now a family a minute for each minute he weakling -sickly, skinny, only 1 half -alive? My awkwardness and with equal insistence it is maintained was on the air. Truly, an amazing rec- lack of vigor made me so timid ord. that I had few friends, either Ken Dolan, business manager for the fellows or girls, and I hardly fair Frances, is the real guy. it's just * * * knew what a good time meant. one of those cases of where "you pays Nino Martini, only opera singer of How I changed myself from that sort of a your money and takes your choice," in prominence produced by radio, has a ' nobody " into the the language of the circus grifter. permanent wave in his coal black hair champion who twice the title, "The * * * that creates both adoration and envy in wonWorld's Most Although George Givot is compara- the hearts of his feminine admirers. Perfectly De- veloped M a n ," tively new to the networks, the Greek Nino speaks French fluently, makes is told in my dialectician years ago was heard on a friends easily and could be a social lion new book " Everlasting small Chicago station. He tried to if he didn't take his career so seriously Health and break into broadcasting the same time Which reminds that Martini and Strength." Amos 'n' Andy, then known as Sam 'n' Johnny Green, the composer- conductor, This great guide has ATLAS been read by thou- Henry, were struggling for recognition. met for the first time this summer at a CHARLES sands of other men. this Holder of title "The I'm willing to send Givot got the idea for the restaurant cocktail party. And despite the World's Most Perfectly YOU a copy FREE! character talking to the proprietor of fact that Johnny five years ago made Developed Mon" This valuable book the brings you the true a Greek eatery he patronized. Inci- arrangement for the first song sung story of how I dis- dentally, he has registered at Washing- by Nino in this country. It was for a covered Dynamic Tension-an amazingly simple, ton as a "Acropolis No. 7 ", Paramount picture ...Frances Langford natural way to put layers of smooth, powerful trademark muscle over every inch of your body! And at my the name of his mythical resort. is making movie shorts for Warners. risk I'm ready to give you proof in JUST 7 DAYS that I can make YOU a NEW MANI If you're fat, flabby, I'll pare you down to fighting trim-or build you up if you're skinny. I can set Chicago Breezes you up a giant pair of shoulders and a chest bulging with manly strength -give you a smashing arm that will amaze your friends -push up ridges of (Continued from page 51) handsome "sculpture" muscles across your back, on thighs and legs. And I71 help to tone up your "HANDS" motherly person she is that didn't whole system, banish constipation, pimples; give how marvelous you are! bother her at all and the audience you personality, force and an iron will. "Hands ...... My secrets of Dynamic Tension do this WITH- Hands . . . you are life itself. You loved her then and forever more. She's OUT pills, freak diets or contraptions. All you laugh kiss kill! You tickled her radio program Sunday need is your own body-I'll show you how to USE ... cry ...... it to get results like those shown in actual photos in pen the passionate words of a lover ... nights gives her a chance to spend a my book! They're evidence of how I take no- muscle, the thoughtless words of a fool. You whole summer in Chicago. no-pep fellows in hand and turn out real husky * * * HE -MENI Without cost or obligation, send coupon set millions free ... and yet with the for your copy, and my 7-day PROOF offer, NOW! you condemn millions. Sen Kaney, the old fablist of the Address: CHARLES ATLAS, Dept. 92 -K, 115 East same effort 23rd St., New York, N. Y. What are your emotions, Hands, when Sunday night Realsilk shows and who you pen a farewell note 'Please For- also did the Amos 'n' Andy announcing CHARLES ATLAS, Dept. 92 -K 115 East 23rd St., New York, N. Y. give' ... then pull the trigger or empty while Bill Hay was on a vacation, is I want the proof that your System of Dynamic- Tension will make a New Man of me -give me a healthy. husky the vial, condemning yourself to death? one of the oldest Chicagoans in radio body. and big muscle development. Send me your free Hands ... as an infant we kiss them; from point of service. He's been in the book. Everlasting Health and Strength." we pat them; as a lover we business of broadcasting for eleven Name as a child (Please or write hold them; as age comes we caress years. print plainly) * * * Address them. Hands . . wise nature's co-

'Tis . hands that perpetuate JOKE ON BUCK City State workers. ©1974. C. A. Ltd her beauty. Hands ... they play the Frank Buck, whose adventures in the universe. Thank God symphony of the jungles went on the air this summer in * *, * Start $1260 to for hands!" place of the vacationing Amos 'n' Andy, * * * * tells this one on himself... $2100 a Year *11*' MEN -WOMEN IS to SO. Coro- COUNTESS ALBANI Bradley Barker, the noted animal +E*W.* , mon Education usually sufficient. Many Fall examinations ex- Countess Olga Albani was glad Real - imitator, has gotten his eyeglasses back rected. Write immediately for a guest at last. for free 32-page book, silk brought her to Chicago Government with list of positions and full particulars telling appearance job over NBC networks. It Barker was in the cast of "45 min- how to get them. see world's utes in JOBS. FRANKLIN INSTITUTE gave her a chance to the Hollywood" over CBS when the Jas Dept. HITS fair. And after her program was over "bringer- backer- aliver" man was one ROCHESTER, N. Y. that Sunday night she went into the of the two famous guests on the broad- next studio to watch Mme. Schumann - cast And Buck walked into the INSTANT FOOT RELIEF ! Heink sing. Mention was made on the studio three minutes before the pro- air one Sunday that Schumann -Heink gram was to go on-sans his specs. Hides Keeps was celebrating her 73rd birthday. The And he can't read a word without large Shoes result was beautiful birthday cards and 'em. He found out he could read with Joints .9 Shapely (ill letters from listeners all over the Barker's specs. He knows Brad well, country. because in addition to cavorting on "45 Before aischer-2rotector After - Schumann -Heink got her American Minutes in Hollywood" Barker roars nvOiO SUBSTITUTES start right here in Chicago and has and barks for Buck's movies. Thousands owe relief from Painful Bunions and swol- since. She sang her So every time Buck had a line to len joints to the Fischer Bunion Reducer. Sold for over loved the city ever 25 years by Shoe Dealers, Druggists and Dept. Stores. first American engagement in Chica- read, he grabbed Barker's glasses. Ask your dealer, or write us direct for a Free Trial go's opera just about a month before Every time Barker had a line to read, Offer. Sole owners, manufacturers and Patentees. one of her sons was born. Her profile he'd get his own spectacles back. That was, of course, distended, but being the went on for about twenty minutes.1 69 RADIÓ 'MIRROR Buck's part was finished first and he calmly wandered out of the studio - End Wrinkles,Age Lies wearing Bradley Barker's glasses. Be Your Own New Barker remembered his own last few Beauty Method lines of the script, or there might have MUSIC been serious consequences. As it was, Look 10 Years RE Gifts Barker had another pair of eyeglasses Teacher Younger if at his home. LEARN AT HOME You Send The other day Buck called up Barker. to play by note, Piano, Clearer, Prettier Violin, Ukulele. Tenor Once "I've finally found out whose glasses Banjo. Hawaiian Guitar. Skin Overnight at Piano Accordion, Saxo- I've been wearing for several days, phone or any other in- Coupon Today for Amazing Discovery -or to sing. Wonder. Mail Brad ", he said. "I'll return them just ulftrument new method teaches in half Use Sem-Pray Creme and skin in- the time. Simple an A B C. No stantly looks fresher and prettier as soon as 1 can get over to your office." umber." or trick music. Cost LOOKS YEARS than ever before. Use also at bed- only a few cents day. A few minutes later, the man who Overagesr 700.008 tudenla time and further improvement by Write today for Free Booklet. and Free YOUNGER sy FREE BOOK softens. whitens,ornateenlivens skin. iii rssable brings back wild cargo such as pythons, Demonstration Leeson explaining this "People marvel wrinkles and age-lines quickly begin to method In detail. Tell what your favorite instrument is and write nome fade away Tones skin tissues nieut lions, tigers and the like, walked into and oddrew plainly. at my skin and growinghair. Reduces large pore. Diaar- Ú. S. SCHOOL OF MUSIC, 49810 Brunswick Bldg New York. N. Y. Youthful looks. ent: unique. Contains rare Eastern oils Barker's office blandly carrying a little 1 look .yO years combined by secret process never used in younger than 1 tar creams. The only beauty and youth eid envelope containing one pair of glasses. really am. thanks lneed The only creme of its kind in the you Safe. pure. Dainty, oval container to Sem -Pray "- Ste handbag. Carry a with you. Cive. Mrs. M. B. Spill- many beauty treatmrbeste a day or use when ers, Richmond, kin need. freshening. Wonderful fvetoundation cream. too. Largo, economical Gene and Charlie, the Chicago Va. drug department Smaato at Loo Or Lai coupon. WBBM harmony team, were separated steady Income each week working at hume, in EARNcoloring photos and miniatures In oll. Learn famous the other day for the first time many "Koebne Method" In few weeks. Work done by this a moon but love is like that. You method In big demand. No experience nor art talent SenI alra, ... needed. Many become Independent this way. Send for Mail upon ckaae see, Gene's wife was coming home from tree booklet, "Make Money at Home." for 7day pe today NATIONAL I FREE California and he wanted to fly out to ART SCHOOL, Inc. elude introductorryyaPrepackets Sem- 3601 Michigan Avenue. Dept. 1387, Chicago, Illinois Pray Face Powder and Rouge FREE. Kansas City to escort her in. Mrs. lMadame Lallore, Sempray Salons Gene is better known as Donna Dama- Suite 1287.A, Grand Rapids, Michigan Send generous 7-day package Sem -Pray Creme. Include i tro rel, or even better as Marge of Myrt doctor? package Sem -Pray Rouge and Face Powder FREE. I en- close loo for packing and mailing. and Marge. The girls come back to To Introduce our beau -1 Name Columbia soon but will be on at 10 tiful blue -white Rainbow Flash IAddress Stones, we will send a Mt. IM- beginning Oct. 1. As you prob- PORTED L J o'clock SIMULATED DIAMOND, mounted In lovely White Gold Fin ably knew Myrt is Marge's mother. ish Ring as illustrated, for this ad. and * * * 15c expense. Address; - DR. WALTER'S National Jewelry Ca., Dept. 1 Wheeling, W. Va. (2 Far 25c.) famous flesh colored rubber reducing garments HENRY SELINGER (2 to 3 inch compression at once) Henry Selinger, veteran radio and LATEST BRASSIERE gives a trim, youth- ful, new style figure $2.25 advertising executive, is the new man- NEW UPLIFT REDUCER (Send bust mea- sure) $3.25 ager of the Central Division NBC Ar- PHOTOS O REDUCING GIRDLE. Beauti- tist's in of and ,` fully made, very comfortable: Iaced Service, charge program Enlarged at back. Send waist and hip mea- talent sales. For twelve years Mr. Sel- sure $4.50 lb Quickly introduce our photo enlarge- in ments, we will enlarge any photo. FLESH COLORED GUM inger has been engaged conceiving snapshot, tintype or negative to 6x8 RUBBER HOSE: fit smoothly and building commercially successful inches, U you enclose 25c in coin and improve shape at once. each to cover the cost of packing and Send ankle and calf measures. radio programs. mailing. Safe return of original guar- 11 inch $3.75 pair: 14 inch $6.75 pair. anteed Send your pictures today. Send check or money order-no cash. He came to radio in 1922 after gain- MERCHANTS STUDIOS. Dept. M. Glen View, III Dr. Jeanne T. R. Walter. 389 Fifth Ave.. New York ing a valuable groundwork in show- manship as a distinguished musician and conductor. He was violinist with such organizations as the Chicago and 100% Improvement Guaranteed We buh strengthen bat Minneapolis symphony orchestras and einging eon by fuodameentaily sonod sad ecentßcally correct nient ex..revere . . conductor -violinist with leading thea- andeabaolately guarantee to improve any einging units and the Gordon String Quar- wonderrffuÌl oieeei booksent fs %Learn WHY yon tre No literature C t ISaAtt If you need 51400 in a week to start -9 you tet. sent to anyoneunder`17vmi ee ei.geed by Diatute would like to make up to 429.50 in a week -if you PERFECT VOICE INSTITUTE, Studio 79 -17 ant beautiful eslecdon of the latest Fall styles After two years at WDAP, Mr. Sel- 308 No. Michigan Ave., Chicago No ce for yourself absently Pro -till without can - nf aeeing experience or fnveetment. even without inger in 1924 was appointed program interfering with your household duties, write me er et once germs your dress sire. Nothing to pay manager and later manager of station tit now or at any time estifi HARFORD FROCKS WGN. There he introduced to the air Cincinnati, NecearN Dept. C -7 Ohio and successfully merchandised such popular programs as Clara, Lu 'n' Em. TROUBLE ? Little Orphan Annie, Sisters of the Skil- let, and Lum and Abner. He brought PSORIASIS - ECZEMA Correl and Gosden to the air for the and other obstinate skin eruptions BLONDES le it necessary to suffer from these unsightly skin first time, and originated the plan of irritations? PSORACINE, a wonderful new discov- merchandising premiums through radio ery now relieving many stubborn cases where other treatments failed. Try it no matter how long af- Wash programs. flicted. Write for sworn proof and free information. In 1931 Mr. Selinger was appointed EDWARD L. KLOWDEN golden manager of the radio department of 519 N. Central Park, Chicago, Ill. Lord and Thomas, where he handled sunshine such outstanding programs as Amos 'n' THE BERNARR MACFADDEN HEALTH Andy, the Goldbergs, Gene and Glenn, into your the Palmolive hour and Floyd Gib- RESORT invites you to find again life's most hair! bons' Adventurers Club. precious possession- spirited youth. This * * * resort is at Dansville, N. Y., patronized by BLONDE hair, like silk chemises, demands spe- CAREFUL cial treatment. That's why thousands of boys and girls of all ages, from sixteen to blondes shampoo their hair only with Blondex, Buddy Rogers has been very care- the shampoo created especially for them. They eighty. you have forgotten how to know it not ful about signing autographs at Col- If only helps prevent darkening, but lege also keeps the hair light, sparkling, and golden. inn this summer. One night last play they will teach you. All noncon- Safely brings back the beautiful sheen and lustre season while autograph hunters crowded that made blonde hair so attractive. It is him with menus, tagious diseases scared to death by physicul- approved around papers and by the Good Housekeeping Institute. other things for him to sign one wise Blondex is a powdery shampoo that bubbles in- topathic measures. A beneficent, non- stantly into a rich, creamy lather. At all drug and guy slipped him a folded up insurance department stores in two sizes - $1.00 and 25¢. pol icy. profit institution. Write for information. 70 RADIO MIRROR

Meet Radio's Craziest Star I WISH I WAS A STAR SALESMAN (Continued from page 15) LIKE YOU -BUT I It was 192S before he became a musi- strange and goofy inventions that roll HAVEN'T THE COURAGE cal comedy star, and he's been one ever sophisticate audiences in theatre aisles TO TRY IT ! since. It was in that year that he ap- in paroxysms of hysterical hilarity. peared in "Rain or Shine ", following Now that Joe is a radio star, he de- four or five seasons in the Carroll re- clares he's off inventions, unless it be vues. The production kept him em- one that can bring him the reactions ployed between Broadway and the road created by his microphone clowning for two solid years, and ended by mak- from the other ends of the ether -waves. NONSENSE! ing him a movie star in the film ver- For Cook likes radio, he likes being I MADE GOOD sion. Since then, of course, "Fine and head -man at the broadcasting house - FROM THE START Dandy" and "Hold Your Horses" have party. And like every good host, he SO CAN YOU.. come and gone. wants the company to have a good LISTEN.... But although fame came, and for- time. With the dignity of the National tune followed when Joe began to fool Broadcasting Company draping his around with that imitation of those shoulders like a mantle, a casual intro- four fictitious Hawaiians, he still re- duction to the cut -up might leave the tains something of the early days both impression of a serious minded young "I USED TD THINK in manner and appearance. Indeed, his man trying to get along. And this fic- geographical background might be de- titious idea might continue unless you duced by some modern Sherlock Holmes were invited to spend a week -end with 5ELLING WAS HARD simply from a glance at his apparel. him at his country place on Lake Ho- Me How!" The $300 suits, of course, bespeak New patcong. After that you'd know he's Until NJJA Showed an cap, screwy. THREE years ago Jim, I was just like you. York. But there's omnipresent 1 No future in the job I had. Like you, I knew instead of a hat, which may be a throw- Back -stage in his dressing room, Joe that the big money is made by salesmen. But I has a dozen so signs, which didn't dream I could ever become one until I back to Chicago days. And the un- or warn the learned about the National Salesmen's Training shined shoes and -honestly -the gal - visitor that there's to be no smoking. Association. Now you see what this training has the One done for me. They took me absolutely "green" luses, date back to the banks of admonition reads simply, "No as far as selling was concerned, and gave me my Wabash. Smoking." A second says: "Positively start. They made me one of the best salesmen the firm has. Training is all you need. With it, you His superstitions smack of the thea- No Smoking ". Another gets sterner with won't find selling hard. It's really easy and you'll tre, but there's something of the "POSITIVELY No Smoking ". And make the kind of money you want." country boy in the way he blushes, and the largest of all is a "No Smoking" Remarkable Book Now FREE sign in -six likewise in his addiction to side street twenty languages including Thousands of men are thanking their lucky shooting galleries where he dotes on the Scandinavian. The topper to this stars that they had National Salesmen's training few is to help them through the last few difficult years. slipping in and knocking off a one that Joe doesn't give a damn They came through with flying colors; many re rounds of rifle practice. He's a little whether you smoke or not. port the biggest incomes of their lives now. nutty about wheels. First it was roller The comedian's favorite beverage is If your future looks gloomy -if you're tired of waiting for things to come back in your old line - skates, then bicycles, later motor -cycles, beer. And even in the good, old, pre - find out what N.S.T.A. can do for you. Don't turn your back on selling opportunities because and as the bankroll grew, automobiles Repeal days he managed to get his you've beard others talk about "born salesmen." and motor boats. From skates to boats brew. Indeed, he carried a trunk -full A postal or your name and address on the margin of this page will bring you full particulars of he gives 'em all hard wear. Incident- of amber bottles among the props of N.S.T.A. training and free employment service; ally, he was among the first white men his show wherever it toured. But when also a Free copy of "The Key to 'Master Salesman Write today! ever to play a ukelele, although the an engagement came along to play in ship." nearest he ever came to seeing an hon- London, Joe gave instructions that the National Salesmen's Training Association est-to- goodness Hawaiian was when he beer trunk was to be emptied. After Dept. R-1107, 21 W. Elm St., Chicago, Ill. caught an Hawaiian act in vaudeville, all, no use carrying coal to Newcastle, and later found that Buddy De Sylva or beer to Britain. So what? So this. was one of the natives! The instructions were forgotten in THE MYSTERIOUS WORLD From the original three dollars the back -stage rush, and when the WITHIN YOU weekly, his stipend has increased to a English Customs Officers inspected Joe's Those strenge feelings of intuition and premo- thousand times that sum, for Joe is forty or fifty trunks, the first they nition are the urges of your inner self. Within now perhaps, the most opened was one of beer you there is a world of unlimited power. Learn recognized as, full bottles!. to use it and you can do the right thing at the versatile of all American performers. Aha! a smuggler! A beer smuggler! right time and realize a life of happiness and He can juggle with either hands or feet. And not only did Joe pay the price, abundance. Send for new. FREE. SEALED He's really the young man on the flying but every one of the other thirty -nine BOOK that tells how you may receive these teachings. Address: Scribe L.R.L. trapeze. He's a crack -shot from a or forty -nine trunks were opened by ROSICRUCIAN BROTHERHOOD slack -wire. He can balance on a ball. the Law and searched to the last tray! SAN JOSE CALIFORNIA Plays all sorts of musical instruments. It took, they say, days and days. And Shines as a magician, and, incidentally, that, Joe declares, is one of the many as a short -change artist! He cari do a reasons why he doesn't imitate four clog or an acrobatic dance with equal Hawaiians! But he still likes beer. And T NghtAir Into ease. And is an adept at thinking up he can still think up a new gag. Bright Light. Amazing, scientific discovery revolutionizes home lighting Dialing the Short Waves industry! Totally dark (Continued from page 49) / room can now be flooded with 300 Candle Power of brilliant, soft, white light, utiliz- from Monday, when the hurricane it to another section of the building ing 96% free air and only 4% struck, until Thursday, when the first which hadn't begun to totter and common kerosene (coal oil). Re- yet, places oil wick lamps. Gives 20 telegraph line went back into service, kept right on sending their signals.. times more light at half the costl they were the sole link between Palm And what was their reward? Simply Now Available For Beach and the rest of civilization. a message of commendation from Gen- Lighting Every Home This startling invention has been built Into a line Nor were they safe in the firehouse. eral Gibbs, chief signal officer of the of beautifully colored Art Lamps for the home, which are now The part of the building in which they United States Army, complimenting ready for general dietributim at a price anyone alto afford to par. Write quick for 30 Day Home Trial were working began to give way to the them on their splendid service to their I am willing to send oneof these Lamps for 30days'trial, fury of the storm. But did they quit? city. or even to give one FREE to the first user in each local - wbo 11 helot m e introduce it. Send is roar name today - :Y ay or f Not they! Ralph and Forest simply You think such things happen only a ceodeb" t h e Agentsgents Wanted wgg ot oStaisal . took the transmitter apart and moved once in a lifetime? Then ask George CSeo Invenetoe, Bmdkge.,kroMOOYo 71 RADIO MIRROR P. Ludlam of the NBC script depart- ment, who handles the OST broadcasts which the network puts on the air to honor the amateurs who have made their hobby a benefit to their fellow- man. Ludlam, besides being an ARABIAN enthusiastic listener, has collected a tremendous file of such stories of ham heroism. Here's another! NIGHTS Five- year -old Henry Leaf of Lazy Bay on Kodiak Island off the coast of THE ORIGINAL LANE Alaska was stricken with appendicitis. His father, the game warden there, was TRANSLATION . . . 11 1 frantic, for there were no doctors on To the perplexed woman seeking a depend- able answer to the vital problem of personal the island and no hospital nearer than hygiene, we advise BORO-PHENO-FORM. Known Anchorage, Alaska, some four hundred A to the medical profession for more than forty miles away. De Luxe years, it carries highest recommendations. Con - venient-no water nor accessories required. But there was an amateur radio Edition Soothing; harmless -non -caustic; odorless; de- operator, with a transmitter tucked pendable. A boon to the away in the barren snows. mind and health of every married woman. DC Pierre's Henry's father went to this "ham" - told him that his boy was dying - BORO -PHENO -FORM would die unless he had medical atten- Try it now. Just send 10c and tion. That some way help must be se- couponforgenerousTrial Package. cured. The ham, whose name doesn't "Dr. Pierre Chemical Co., Dept. K -11 162 N. Franklin St., Chicago, III. appear in the story, snapped into ac- Please send me your Trial Package of tion. He went on the air out a BOBO -PHENO -FORM, Directions and Enlightening -sent Booklet. I enclose 10c. general call and got in touch with an- Name other amateur, Ed Stevens, of Seattle, Address Washington. L. Ely State The Alaskan described Henry's J symptoms to Ed, who promptly called the PURI KNITTED CAPPER _-+ a doctor friend of his. The medico diagnosed the disease from the descrip- I ONPLt rL tion sent through the air. He said that AYO C1fA7I RcArrp CHORE Gil R the only hope for Henry lay in getting ANTLY CLEANS POT S` A`NO NS him to a hospital. WHAT lover of rare, beautiful and exotic books has "Sri htens them in a Jiff !" But four hundred miles over ice and not longed to own The Arabian Nights as trans- w, - - f ateuted parallel outer layers pi et tde- lated from the Arabic by Edward William Lane? snow is no easy journey for a sick kid. Who, having read them, can ever forget these as- "Double the Wear, where the Wear comes" tonishing stories of lion-hearted heroes and their Henry might be dead long before he madly loved ladies? Of silken-clad beauties who ANY PHOTO ENLARGED could be carried to Anchorage. Still turn from the murmuring of amorous verses to the Size 8 x lO inches Ed stayed on the job. He got in touch devising of diabolical tortures for erring lovers! or smaller if desired. Where but in the Orient could love blossom so ten- Sema price for full length with derly or distil so maddening a perfume? Only the or boat form, groupe, land- the Army, whose officials wired the scapes. pet animals, etc., passion and imagination of the Oriental could con- or enlargements of any hospital. jure up these stories of love and hate, poison and p rtofKrfone picture. Sete retorn original Dboto There a pilot and a doctor jumped steel, intrigue, treachery and black magic. guarenteed For many years after Edward William Lane com- SEND NO MONEY ;rmriper into a plane and flew to the little house pleted his famous translation from the original (any sire) and within a week you will receive on Lazy Bay. The doctor had come Arabic that placed the Arabian Nights among your blife-likeadellee. the great literary achievements of all time, it was postmannl 7D0 oposage-sted or send 49c with order and we pay postage. prepared to operate. In Henry's own published as an elaborate set of volumes, priced at Big enlargementeast t,. O. D. 788e $60.00 and upward. Thousands of institutions, col- plus postage or send 80e and we pay postage. Take advantage of room, the operation was performed and this aging offer now. Send your photos today. Specify ais. wanted. lectors and individuals of affluence purchased it, but STANDARD ART STUDIOS the life of a little child was saved by at that price it was out of the reach of uncounted 104 S. Jefferson Street. Oept. 1544 -M, CHICAGO. ILLINOIS thousands who had heard of its magnificence and the daring of an aviator, the skill of who wished ardently to read it. It was not, however, a surgeon and the quick -wittedness of until comparatively recently that an enterprising publisher succeeded in securing the necessary rights a radio operator. to enable him to publish the entire contents of the And do you remember when the original get in one great, magnificent volume -and what a volume it is! How widely, wonderfully, earthquake wrecked Santiago de Cuba gloriously different from the simple children's volume Hair which so long passed current as The Arabian Nights. on February 3, 1932? That's the day Ravelo, owner and that Alberto oper- A Volume of Rare Beauty OFF! ator of CM8BY became a hero. I once looked like this. Ugly IC is printed on dine quality paper in beautifully clear hair on face ... unloved ... die - About midnight Ravelo and his wife type, luxuriously cloth bound in black and red and gold Un loved couraged. Nothing helped. De- -124 Oriental tales, 1260 pages, ricb In the lure and thrill. were awakened by their room shaking. fire and passion of the mysterious East. Complete. with pilatories, waxes, liquids ... even razors failed. Then a wealth of translator's notes on Oriental life. customs, I discovered a simple, painless, inexpensive method. They got up and ran out as part of magic and other alluring subjects, tbe Economy Educa- It worked! Thousands have won beauty and love with tional League has been extremely fortunate In securing a the secret. My FREE Book, "How to Overcome Super- their $20,000 house collapsed behind limited number of copies upon a basis wblch permits us fluous Hair,' explains the method and provee actual them. But, when it was light enough to offer It to our customers at the amazingly low price of success. Mailed in $2.98. postpaid -a credit to any collection of beautiful plain envelope. Also trial offer. see. Ravelo crept back in, salvaged and exotic books. Order today before tbe supply is No obligation. Write Mlle. Annette Lanzette, P. O. to exhausted. You risk nothing for if this great volume. Box 4040, Merchandise Mart, Dept. 71, Chicago. his transmitter and set it up in the which weighs over three pounds, falls to come fully up to your expectations, you can return it for Immediate yard. He was nearly killed by a fall- refund of your money. Send coupon today with 12.98. Money hack If not NEW KIND OF ing wall in the process, but he finally satisfactory. When ordering request catalog of otber went on the air and succeeded in reach- exceptional book bargains. ing another ham, Bill Greer, of the IRON United States Navy, stationed at ECONOMY EDUCATIONAL LEAGUE Burns A Guantanamo Bay. Bill's station was 1926 Broadway, New York, N. Y. DeptRM 10 I enclose $2.98 for whicb please send me the original CM8YB. Lane translation of THE ARABIAN NIGHTS 1 Super -Speed Amazes Ravelo was the only means of corn - beautifully cloth bound. I understand tbat my money Housewives' will be refunded. provided the book does not prove Housewives Pays ll- munication between his town and the satisfactory. rywhare o ,_ astoundedaspee by the Agentsg 'JJ was speed, efficiency rest of the world, and it through sod economy of BIG him that destroyers came, bearing sup- Name §eft -nel o sirnd. MONEY Batter then gas V.^ plies for the stricken city. or electricity -et 14 the coat. No soiree no Do, no attachments Address t. bother with. Quick. tog u'leted, uniform heat. Cute Ironing Radio once found a missing man in tone in half. Irons bag waebing foe only le. Burne 98% air -only 4% mmon keroeeoe fcoel oil). Handsome, rustproof, CHBO- MiUM just about no time at all, too. finish in urea lifelong aerne.. No wonder egante hke City State Feeder. Leech and others make $16 ío$26 a day. FREE TRIAL write today for foit oerucoio,,, 3odoy trid offer When Charles Fredericks died, his AKRON LAMP & MFG rCO:1370 Iron St ,'"'" Akron, Ohio widow, out in California had no money 72 RADIO MIRROR

and no known relatives except a harbor. Another reunion via short waves. brother, Henry Caldwell, who was last There are dozens of other examples heard of twenty years ago, when he was of radio rescues, but I have purposely in the signal corps of the army. avoided telling you about the more But three hams, Maurice Koll. usual ones-the calls from the ships \V6DTX, E. F. Shelton, W6ECC, and sinking at sea -the dozen and one Ralph Gordon, heard of Mrs. Freder- rather commonplace emergencies that icks' plight and sent out a call for Cald- call for radio transmission. Here you ANY SMART well. They contacted all signal corps have read a few of the innumerable odd posts on the off chance that he might ways in which radio, and more espe- still be in the army. cially short wave radio, has stepped STYLE And their hunch was right! The first into the breach in time of emergency. query on Caldwell was sent out Janu- Who can tell, the next time you turn ary 27 On February 4, Mrs. Freder- on your short wave set yoù may hear Have MORE Clothes - icks received an airmail letter -with a a Dana, a Hollis, a de Vinna, a John- Smart Individuality check-from her long lost brother, who son or a Ravelo. Calls of this sort go ... SAVE ... EARN was still in the army, and was now sta- out at any time of the day or night. BEAUTIFUL CLOTHES. . , . Smart. ... Chic.... Alluring ... may tioned all the way across America from And, when the emergency comes, will now be YOURS! Right at home, her, on Governor's Island, in New York you be ready to help? in spare time, you can learn how Mod Coupon to make all your own clothes. TODAY You can copy any smart design for First Lesson you see - at a third to half its and Full in shops Information cost the My Husband's a Perfect Host Earn Money in Dressmaking and Designing (Continued from page 31) The new fasluons and advancing prices have created a big new de- mand for dressmakers and design- had an open air roof. \Ve sat in the never came out of pan or oven as the ers. You can easily earn from $20 to $90 a week at home or have a hack and held hands like school child- books said they would and 1 soon gave splendid income in a smart shop ren, and while the grateful darkness it up and left whatever cooking we did of your own To PROVE TO YOU how easily covered my confusion and blushes, Jack at home to Jack. you can learn through this fasci- nating home -study course we will proposed. A short time after our marriage, gladly send you the first big 48- night during our brief court- Jack's band moved from the Astor to page lesson and full information Every FREE. lust mail the coupon. ship I dined at the Astor while Jack the old Frivolity Club and he made his wooed me with tender music, sending first broadcast from there. I refused Woman's Institute, Dept. 91 -K, Scranton, Pa. then to come to the to watch the Send me- FREE -with no obligation, first messages through song titles, and club pro- lesson and full information about course checked: we would slip across the street to the gram, but stayed home to listen. As a D How to Make Smart Clothes for Myself How to Become a Professional Dressmaker movie theatre, and while romance flit- matter of fact, I have never in all the BMillinery D Foods and Home Cookery ted across the silver screen, ours blos- years Jack has been on the air, at- How to Run a Tea Room, Tourists' Home, etc. somed and bloomed in the back row tended a broadcast. At first it was Name (Please specify whether Miss or Mrs ) under the stars. (By the way, Jack's nervousness, but as I grew accustomed theme song bears the name "Under the to the radio and learned more about it, Address .:...... Stars" and the title had its inception I realized that it is impossible to get from our nightly visits to the open -air an accurate impression of what music GRAY roof of Loew's New York Theatre). really sounds like in a studio. I prefer FADED And then we were married! Just five to stay home and listen from my arm- Women, gals, men with graY.HAIR faded, streaked hair. Shampoo and color your hair at the same time with new French simple words -but to me they have chair, where radio programs can be discovery "SH AM PO- KO LO R,', takes few minutes, leaves happiness and a vista of years heard as they are meant to be heard. hair soft, glossy. natural. Permits permanent wave and curl. meant Free Booklet, Monsieur L P. Valligny, Dept. 47.254 W. 31 SI., New York of future happiness. Imagine how any In time, my arm -chair listening girl would feel, who had worshiped proved of invaluable help to Jack. some screen radio star, as unattain- have never been a professional or musi- DRESSS-BARGAINhISMONTN GOODS able and desirable as a god on Mt. cian, but I studied the piano for years Olympus, to awake one day and find and have a pretty thorough knowledge e 4000iOFFERJEXTRASPECIAL CC 97c éD`v0V +Pc that her idol had stepped off his ped- of music. 1 would report to Jack what G,nghams, Percales, Prints.Voiles, ,Ó Chambrays,shirtings Crepes. etc. estal in reality very human -and all other orchestras were doing. We would New clean good, direct to you at a big $,1]OOnA"-K' heat s y rted color. miilllls. very aterns fo the more lovable because of it. discuss each broadcast and I would tell SEND NO rm.tqéY I wonder if any bride can ever forget him what I thought about the balance Pay Postman when delivered, le yard 97o, plue delivery chargea 20yards her first week of housekeeping -espe- of tone. I got so that I could even tell only 5129. postage prepaid, if money aOcom aines order. t,daetmn guar- I anteed S cially if she knows as little of it as when he had a new control engineer. We EASTERNnTEXTILE COMPANY Dept. R -40 Greenfield. Mang did I had never learned to cook, but plan his programs together and he asks I was sure that any child could prepare me if he ought to rearrange the instru- a breakfast. Well, perhaps any child ments to get better effects-placing ForAbp can, but after the first morning, it was strings here and winds there or vice - Joy /eand apparent I couldn't. The coffee was versa. (Of course, Jack never uses terrible! I managed to get the eggs brass except on his commercial pro- fried, but in transferring them from grams and I've always approved his EUEMAVICTIM5! pan to plate, 1 broke them and the no-brass policy). Unsightly Blemishes yolks made a messy yellow splotch. I call for Jack every night wherever Quickly Controlled The bacon, instead of being crisp, was he happens to be playing. We drive colloidal compound a home NOWFIYDROSALstopsttch- burnt to crisp, and the crowning and make a bee -line for our radio. tng and relieves soreness catastrophe occurred when the toast (We have a splendid one which Ted REALLY with amazing quickness. ÇLEARED Dries up "weeping" and burned while Jack kissed me over the Husing had built specially for us). We UP MY combats uglyoutbreaks an breakfast table. Jack consoled me, and spend an utterly new, non -irritating hour or two before going to BAD way. Unusual success re- I imagine stopped in a restaurant for bed tuning in on short -wave broadcasts. SKIN ! ported by doctors in clini- cal tests with many types breakfast on his way to town. After We've been quite successful too. Eng- of skin outbreaks. Soothes and promotes mold healing. Easy three mornings, he suggested gently and land, France, Russia, Germany and to use; stainless: comes in liq- uid or ointment form. 30c and tactfully that he prepare breakfast. Mexico are every -night occurrences, but Hydrosal 60c awes at all druggists: or Jack is a wonderful cook and takes occasionally we tune in on some ob- mall coupon for sample free. great pride in his culinary achieve- scure place like Japan or Australia and ^^^^^^ °FREE SAMPLE ^^^^^^^r' The HYDROSAL Co , Dept P -I30 ments. we chalk up another red -letter day. 333 E. 8th St.. Cincinnati, O In accordance with offer, send at once generous trial During the day, when he was re- Jack loves nothing better than to go tube of HYDROSAL Ointment. hearsing his orchestra, I rehearsed re- into the kitchen or get out his chafing - Name Address cipes culled from all the cook -books I dish and concoct, palate- teasing delica- City could procure; but somehow dishes (Conti nfed on page 76) State 73 RADIO MIRROR $2,000.00 PRIZE FAMOUS PERSONS CONTEST YOU STILL HAVE TIME TO ENTER

IF you can recognize features belonging to a notable entry right now. Read the rules carefully and then get personality among the composite pictures below, by to work. When you have these composites correctly re- all means enter True Story Magazine's big cash prize assembled and identified put them aside to hold until contest right now! You still have time to win. You may the contest ends. Now you will need the first set of even earn the $500.00 cash First Prize. To make it easy pictures to bring your entry up to date. You can obtain for you to get into this game, True Story reprints on this these pictures without charge. The official contest page page the complete rules of the game as well as the second in October True Story tells where and how. Consult it set of pictures. This makes it possible to begin your today.

THE PRIZES SET 1o. 2 First Prize. $ 500.00 Second Prize 200.00 Third Prize 100.00 20 Prizes, Each $10.00 200.00 200 Prizes, Each $5.00 1,000.00 Total 223 Prizes $2,000.00

THE RULES

1. Each month for three months TRUE STORY will publish a set of composite pictures of famous personalities. 2. Each set of composites, when cut apart and correctly assembled will make four complete por- traits. To compete, simply assemble the portraits and identify them. 3. For the nearest correctly assembled, named, and neatest complete sets of twelve portraits TRUE STORY will award $2,000.00 in cash prizes according to the prize schedule herewith. In case NAME NAME of ties duplicate awards will be paid. 4. Do not send in incomplete sets. Waif until you have all twelve portraits. 5. Below each portrait write the name of the person it represents. G. When your entry is complete, send it by First Class Mail to FAMOUS PERSONS EDITOR, TRUE STORY MAGAZINE, P.O. Box 556, Grand Central Station, New York, N. Y. Entries with insufficient postage will be returned by the Post Office Depart- ment. Make sure your name and address are plainly marked. 7. No contestant shall be entitled fo more than one award. Anyone, anywhere, may compete ex- cept employees of Macfadden Publications, Inc.. and members of their families. ii. Accuracy will count. Neatness will count. Elaborateness is unnecessary. Simplicity is best. No entries will be returned. ft. All entries must be received on or before Thursday, November 15, 1934, the closing date of this contest. The judges will be the contest board of Macfadden Publications, Inc., and by entering you agree to accept their decisions as final.

i NAME NAME TR

TRUE STORY AWARDS A NEW PRIZE AUTOMOBILE

74 1 Revealing America's Greatest Menace SPOILERS OF WOMEN

WELL- DRESSED, free -spending, clothed with the she was calling on her brother at the institution that Tony magnetic glamour of outlawry, a new race of Spavoni, gang chief, saw her -and continued to stare. men bids for the companionship of America's Dr. Nydahl expected difficulties as he noted the tableau daughters -and the bid is successful in tragically many but, alarmed though he was, even he could not foresee instances. For modern gangsters, hard -living despoilers the drama, the tragedy, the inescapable bitterness that of all things legitimate, to whom flouting all civil laws is would result from Spavoni's uncontrollable fascination. a casual matter, think little of flouting the time -tried laws The doctor's tremendous story of the case beginning of social order. in October True Story is at once a gripping account of real -life drama and a warning to the nation. Don't fail Take the case of pretty Janet Nydahl, sister of a staff to read the opening episode in this fast moving epic of physician in a large metropolitan hospital. It was while the clash of two worlds today.

THE CRASHING CLIMAX OF NORMA MILLEN'S Yet for all its seeming unreality her story is written into SELF-TOLD TRAGEDY the records of a sovereign state. Only Norma herself, however, can reveal her deepest thoughts and bare the "I DARE to write about my intimate moments various motives through which she became involved in the with him. 1 loved him. I had married him. toils of the law. True Story Magazine presents her He had made me his wife legally. But 1 learned thought -provoking story just as she wants you to know it. that night that 1 must accept my husband's em- Read it in the October issue today. braces as a sister, not as a bride!" Thus Norma Millen opens her heart and tells the story of her astounding marriage in October True Story. From her cell in the Massachusetts penal institution where she OCTOBER TRUE STORY ALSO awaits sentence, having been found guilty as an accessory BRINGS YOU- after the crime for which her husband has been con- demned to be electrocuted, her personal story of her The Girl My Husband Kidnapped bizarre career comes direct to you. For Just One Moment of Folly If ever a young girl lived stark drama, that has been The Self I Left Behind Me Norma Millen's lot. A child of divorce, wooed by a man And 1 Didn't Want to Marry Her she met at a beach, persuaded to elope against her No Man Should Live Alone father's orders, driver of a crime car, fugitive about the country, witness to her gangster husband's capture during Outcasts gun -play in the crowded lobby of a hotel in midtown Under Cover of Marriage Manhattan, her brief years have been in grotesque con- The Girl Who Loved to Dance trast to the sheltered life of the girls in your own family. A Soul in Prison Afraid to Wed Nine Special Features STORY The True Story Homemaker with Eight Helpful Articles OVER COLUMBIA SYSTEM EVERY FRIDAY NIGHT

73 RADIO MIRROR

WHAT! ONLY (Continued front page 73) ASTOUNDING, 154 EACH - cies. What does he serve? Oh, any- IF YOU WANT ISN'T IT ?- I CAN'T comes his head LISTEN- thing that into -often BELIEVE IT BUT he makes up new dishes as he goes Money along, but here is a typical light Sun- day snack: Canapes with cocktails for A Good Job those who drink. Jack never does; Spaghetti Bolognese, Salad Fantaisie, Your Own Business coffee and ice- cream. For the rest of the evening, we play cards, talk and play with Buddy. Bud- dy is the third and most important *PATENTED tg member of our family. He is a grand- FEACTURES Can't be copied son of Rin- Tin -Tin, and the cleverest police -dog I have ever seen. He is just eight years old and as dear to us as a FRIEND'S SECRET SAVED ME S75ó child. All do pretty much as we please. ON WINDOW SHADES! There is only one important prohibi- tion-no one is permitted to talk a friend's window shades saved me "shop." Every time one of us mentions ADMIRING$7.50. When she told me they were only 15e with it, he each, I had to try them. And what a bargain! They're radio or anything connected so good looking-both the plain colors or lovely or she is fined a nickel. The fines are chintz designs and wear amazingly. *Distinctive creped texture makes them hang and roll straight. used for bridge prizes and occasionally Won't crack, fray or pinhole. *Attach to rollers some wily bridge -hound deliberately without tacks or tools. *Trim only one side to fit nar- violates the rule in the hope of swelling row windows. In every way, New FABRAY the sum. Anyway it's all in fun and Substantially bound they offer a value not to be Looks... Feels -146 pages of price- measured by their sensa- ...Wears Like we have a grand time being "just less in formation. tionally low price." At all 5c folks." and 10e stores. Send 3c stamp OILCLOTH for color samples. Yet Costs %z to% Less More than 3,000,000 people are now making their CLOPAY CORPORATION At Your Favorite living in various kinds of spare tI 1311 York St., Cincinnati, O. 5c and 10e Store In the Stars' Kitchens accoding to W. R. Conkling, a known business authority. (Continued from page 47) Most of these 3,000,000 people took to spare N E W:R 'P/NLESS"CURTAI N time work because they lost their jobs in industry eighteen in a and could find nothing else to do. From the pan for about minutes ranks of the unemployed have been recruited not STRETCHER! moderate oven. only factory workers but people from the pro- J.rr es timo- elinuo,tee wooing Stretches car fessions; lawyers, teachers, doctors, journalists, tame up to 48 inches wide -any length -in a etc. Earnings now often exceed what they were Jiffy.R. No ne that tear costly curtains-no This Scotch Broth for your dinner heavy [ Just two riple when they were employed full time. plated Can't rust- was suggested for you by Walter lasts me. Selle at cove away prices Demonstrators earn up to 510 a day. Write for FREE details O' Keefe. PRACTICAL- SUCCESSFUL- The Evans Manufacturing Co. TR -104 Oh10 PROFITABLE Dept. Cincinnati, SCOTCH BROTH "1000 Spare Time Money Making Ideas" con- 3 pounds neck mutton tains 1000 true reports of what many people are Lighten Your Hair 2 quarts cold water Actually doing now to earn extra money at home. The plans have been tried repeatedly. They have Without Peroxide 2 tablespoons salt to ANY shade you Desire proven practical, successful, and profitable. They `. SAFELY In 5 to 15 minutes Carrots are recommended to all those who are interested Casein'. fastidious women in augmenting their present incomes; also to all peromd bc se peroxide ks h ir brttl Onions victims of the recent economic depression -women Lechler's Instantaneous Hair Lightenerie NO pomade Used u o paste. it cm 4 stalks celery who want to bolster up the family budget -men not streak Ehmmntea'e etrae" look. Beneficial to perma. and women beyond middle age and dependent vent waves and bleached hair. Lighten, blonde 4 tablespoons barley, soaked over- grown dark. fboo o. the only preparouon that den Irthten, upon others -recent college graduates not yet Ibo snip. No more dark roots Used over 20_ym by on, placed all who must earn money. stag and screen wear, and chadrepl Ba mteea Óuar- night -and mtecd.matted. Mailed complete with hrn,b for application "The Art Hair Wipe the meat with a damp cloth, FREE'utwout Peroxide" your A BUSINESS OF YOUR OWN ERWIN F. LECHLER, Hair Beauty Specialist and remove the skin and fat. Cut into 563 W. 181st St.. New York, N. Y. "1000 Spare Time Money Making Ideas" also contains small pieces, put into pot with the several hundred ptarticai plans un how to start your um. business at home with little or no investment. Why not water. Heat slowly to boiling point, start your own business and be independent t When you skim, and cook two hours. Add vege- work for yourself there is no limit to the money you can earn. And you need not give up your job if employed. CHARACTER READING CHA tables after first hour. The amount of Start your business in spare time at home evenings. FREE Word_ $10° Complete When you have built up a good business. you can leave carrots and onions depending on size. your job and enjoy the pleasure and that care free feel- A "get acquainted" gift from REJ U VIA, the favorite ing that comes with being your own boss. lipstick of more than a million women. A complete Strain, cool, and remove any fat. Re- 17 x 25" scientific character reading chart absolutely FREE to you heat to boiling point add barley, and FILLS AN IMMEDIATE NEED Study your sweetheart's character. Analyze your cook until barley is soft. friends Learn what you are, and why you are Written to fill an immediate and pressing need. "1000 You will be amazed with the mysteries that this chart Spare Time Money Making Ideas" is now available to will reveal to you. Harry Richman, you tell us is one of everyone needing it. No matter what your state or con- Mail your name and address on penny poet card. No dition. age or sex. it will offer you many suggestions cost. No obligation. SEND NOW TO Refuvia turn into money. Beauty Labs., Inc.. your favorite radio stars, and his which you may quickly It has been Dept.K$30, 395 Broadway, N. Y. will become one of priced so as to be within the reach of all. $1 00 post- Try ItEJe VIA Lipstick today. velvet smooth. per- Stuffed Peppers paid in the United States and Canada. Order today manent waterproof. Indelible. In correct shade for your your favored foods. before the supply is exhausted. Individual complexion. A tested quality full size lipstick for only 10 cents at most 5c and loe Storer. STUFFED PEPPERS ECONOMY EDUCATIONAL LEAGUE 6 green peppers 1926 Broadway, New York, N. Y. Wear this cup walnuts I._.._ , / Use the Coupon Today LARGEST I onion Dirtnburoea of CERTIFIED DIAMOND I teaspoon salt Economy Educational League PERFECT I teaspoon butter, melted 1926 Broadway, New York, N.Y. a111MOM0S IM Dept. R10 THE WORLD cup bread crumbs 30 days FREE / I enclose $1.00 for which please send me a The most outstanding offer eves cup milk copy of 1000 Money Making Ideas. I understand made. We actually send ecu our refunded if the STANDARD Pepper that my money will be book does choice of a genuine Certified 'Per - not prove entirely satisfactory. (Enclose $1.23 WATCHES ON feet Blue White Diamond for 30 days' Inspection In your own home Select broad peppers that will stand from countries other than U. S. and Canada.) EASY TERMS on end, and easy to serve. Cut off the WITHOUT a PENNY DOWN I Be theewy top, remove seeds and parboil for fif- Name ELGINS -OrC.O.D.InDAY o am HAMILTONS friends. Wear beeotiral dif amonodrr teen minutes. Stuff with the ingredients onee of the newest 7U or yellow gold BULOVAS other Od es gentlemen. given above that have been mixed to- Take a ear to Pa Your Credit b Street ON FREE TRIAL d allhRehale in batiste; sages trial ore".- gether. Bake for twenty minutes a meta/ will do. hot oven, and baste often with hot Town State HELZBERG'S Oa I In2l Kansas Clty.Mo. water. 76 RADIO MIRROR Nothing Ever Happens to Ramona REMINGTON from page 33) (Continued ONi ç PORTABLE ADAY A new Remington Port. I But that grand of him? That compliment find, are a potent stimulant. able. Carrying case free. meant more to me than I could ever even here in this big old city nothing Use 10 days without cost. If you keep it, pay y unusual ever happens to me -1 just tell ou. only 10c a day. Write. "And O, the funniest thing happened work and live, that's all. Where do Say: How can I get a Remington Portable on 10. I to be tuned other girls get the kick out of life that not long ago. happened day free trial offer for only in on Rudy Vallee one night while I miss? The big important thrills? Of 10c a day. Remington Rand Inc., De pt. 184 -10 Buffalo, N. Y. was dressing; suddenly I heard him course I'm not complaining for I've lots launch into a very long and laudatory to make me happy -a cunning apart- New Discovery speech about me and the fact that he ment at the Beaux Arts, a lot of friends, was going to re- introduce 'To The a dressmaker who is the very particular CLEARS SHIN NEVER SQUEEZE BLACKHEADS'OR'PIMPLES! May eanee sear+. way. joy of my life (she used- to design for infection! Treat Blackheads, Oiliness Large Pores and Pimples Beat of My Heart' Ramona's with a discovery. See QUICK improvement! NO DANGEROUS CHEMICALS! SAFE! takes Muddy. Sallow. Blem, You see, he had played it much too' Mrs. Whiteman when she was Holly- hed kin clear. ormal,,,beautifuL A proved by thousands of happy sees. klen, women write NOW valuable FREE treati,e to fast its first time on the air, I thought, wood's Margaret Livingston) -so many KLEERPLET,. De P. (MD41 1 W. 34th St., N. Y. C. MONEY BACK GUARANTEE! so I cornered him over at NBC one things. The only thing I can't seem to day and tried to show him my inter- rate is a vacation. I've not had one in pretation as I felt it -just as musician six years but when I get it I'm going to musician, you understand. He was to Bermuda and just park! The things swell about it and when he said such I hear about that place fascinate me; maybe something adventurous and ex- nice things concerning me while I hap- I came home with great news!" pened to be listening I just went citing will happen to me there, who around grinning for a week. I consider knows? a tribute from Rudy a real tribute. Ramona. "So it goes. But the biggest thrill of Thousands of clapping hands when my life is an everyday one. It's work- she appears in person. Millions of ears ing with Paul, Peggy Healy and the attuned when she's on the air. Premiere boys in the orchestra. They're the pianiste for one of the world's greatest peachiest gang you can imagine and I orchestras and as if that were not mention Peggy especially because we're enough possessor of a voice whose inseparable friends. I just adore her uniquely beautiful blend is that of in- and have ever since I played for her digo and honeysuckle. Romance in her first audition -she was so scared and very fingertips. A storybook existence. cute. Hasn't the girl got talent, The pinnacle of success in her work. Wealth. And most of all such a swell "I'D TELEPHONED Nora that I had a surprise for her though? and she could hardly wait for me to get home. You 'All of us like playing a night spot. girl that everybody loves her. should have seen her face when I told her the Boss I've made so many very good friends "And O guess what!" All starry - had given me a $25 increase in salary. "'It's wonderful,' she said, 'just wonderful! Now that way. They come and sit near the eyed and little girlish she finishes in an we can pay some of those bills that have been worry- piano or maybe I join them at their almost whisper, "Somebody's been ing us and even put a little in the bank each week. tables for a while. When we're playing sending me orchids every night now for " 'Remember the night we saw that coupon and you decided to take up an I. C. S. course? It made a for dancing and when we're broadcast- six months. No card. I've no idea new man of you, Bob. We certainly owe a lot to the ing I'm happiest. whom they're from." International Correspondence Schools.' " ' the tempo furioso of life in 'Course not, Ramona. Nothing ever "Too, How about you? Are you always going to work for a New York suits me to perfection. The happens to you! At least that's your small salary? Are you going to waste your natural ability hurry and the crowds, story but we know all your life? Or aro you going to get ahead in a big way? noise, the eternal better. Don't let another precious hour pass before you find out what the I. C. S. can do for you. It doesn't cost you a Penny or obligate you in any way to ask for full particulars. but that one simple little act may be the means of changing your entire life. What Is Father Coughlin's Future in Radio? INTERNATIONAL (Continued from page 9) CORRESPONDENCE SCHOOLS "The Universal University" Boa 2269 -C, Scranton, Peona. R3thout cost or obligation. please send me a copy of loyalty of the learned as well as the dent against the violent campaign that your booklet, "Who Wins and Why," and full particulars about the subject before which I have marked X: allegiance of untutored masses. was attempted by certain moneyed in- TECHNICAL AND INDUSTRIAL COURSES terests D Architect D Bridge Engineer It is generally known that certain pre- brought home the realization D Architectural Draftsman D Automobile Work own church have insisted he that this who in a D Building Estimating D Plumbing D Steam Fitting lates ofhis man year had risen D Wood Millworking D Heating D Ventilation should confine himself to preaching the from the obscurity of a small parish in D Contractor and Builder D Air Conditioning D Structural Draftsman D Sanitary Engineer teachings of the religion to which he Detroit to a national defender was a D Structural Engineer D Sheet Metal Worker D Electrical Engineer D Steam Engineer has pledged himself and should leave power. The serious consideration given D Electric Lighting D Marine Engineer D Welding. Electric and Gas D Refrigeration worldly matters to laymen. But Father his testimony at the Congressional in- D Telegraph Engineer D R. R. Locomotives he cannot call him- vestigation hearings was D Telephone Work D R. R. Section Foreman Coughlin maintains almost un- D Inventing and Patenting D R. R. Bridge and Building a shepherd and not guide his precedented. D Mechanical Engineer Foreman D Air Brakea self D Mechanical Draftsman D R. R. Signalman flocks. He insists that the gospel is For several seasons he has maintained Patternmaker D Machinist D Pharmacy D Reading Shop Blueprints D Chemistry not intended for a ten -minute sermon his radio hour on the contributions D Heat Treatment of Metals D Coal Mining Engineer D Civil Engineer D Navigation D Agriculture on the seventh day without any relation sent to his church by people of every D Highway Engineering D Textile Overseer or Supt. D Surveying and Mapping D Cotton Manufacturing to the lives men live on the six other faith. The Coughlin broadcast period D Con Engines D Toolmaker D Woolen Manufacturing the week. His is a religion of is the only program sponsored and D Diesel Engines D Fruit Growing D Radio days of paid D Aviation Engines D Poultry Farming practical application to government for by the listeners -in. There were BUSINESS TRAI NING COURSES D Business Management D Advertising and personal life and he maintains that many who said he could have devoted D Industrial Management D Business Correspondence words of the- the money to use. D Traffic Management D Lettering Show Cards he cannot preach empty better But that atti- D Cost Accountant D Stenography and Typing without attempting to prove that tude is inconsistent because the thou- D Accountancy and D English D Sign. ory C.P.A. Coaching D Civil Service spiritual teachings and doctrines are sands and thousands whose dollars and D Bookkeeping D Railway Mail Clerk D Secretarial Work D Mail Carrier applicable to temporal matters. quarters made Father Coughlin's radio D Spanish D French D Grade School Subjects D Salesmanship D High School Subjects There was a period in his radio work possible were the best judges of D Wallpaper Decorating D College Preparatory career when it was agreed that he had whether they wanted to hear him or Salesmanship D First Year College not. D Service Station Salesmanship D Illustrating D Cartooning the most far -reaching influence, ex- If there were not a popular de- Name Age cepting President Roosevelt, of any mand for his broadcasts, the money Street. Address man in the United States. His activi- would not have been forthcoming. City State ties against banking conditions in De- Since he left his weekly air spot in Occupation troit first indicated his individual the summer, many believe he has lost If Pou reside in Canada, send this coupon to the International Correspondence Schools Canadian, Limited. power, Then his defense of the Presi- some of his tremendous influence, that Montreal, Canada. 77 RADIO MIRROR he was a vogue which is passing and Coughlin's convictions, it must be ad- prelates in the Catholic church. He has that he could never again assume to the mitted that his sermons were impres- never gone out of bounds, even though place he held with millions of people. sive, that they were never wild state- he has brought down denunciation from That, also is very doubtful. He is a ments which he did not back with individuals who were at variance with controversial leader who must always statistics and records and while he has his views. take a definite side on any new issue been provocative to his opposition, he Do the readers of this magazine want which arouses his fighting spirit and has never been a speaker of idle words. Father Coughlin to take up his fight he has the faculty for inspiring the If a vote were put to his listening again? Or are they satisfied to have crowds to ardent support or indignant public what would the result be? Would him retire to his own parish and con- opposition. there still be the insistent demand for fine his activities to the post which his If he had been on the air these past him to continue in the role of crusader? church assigned to him? RADIO MIRROR two months, one wonders what part Would he be asked to take up the fight would like to get the opinions of its he would have taken in the west coast again and what would his own answer thousands of readers on the subject. strike and those in the middle -west. be? It all depends on Father Cough- If you think Father Coughlin belongs He is pledged to help the working man lin. Knowing his history and his record to the people who have ,so ardently but he is bitterly opposed to communis- up to this year it is impossible to be- supported him and that his only tic influences. Fie-has battled strongly lieve that he would ever be happily medium is radio broadcasting, then against socialism and he would prob- reconciled to a church career that did write a letter to the editor. If you ably have broadcast some very vital not include active participation in think his place is in his own pulpit and statements to the communists who were temporal issues that are continually that he should not resume his contro- involved in the San Francisco general arising to challenge the knowledge and versial part in public events, write that, strike. One wonders, too, what he effort of such a priest as he. He is not too. Such a representative written opin- would have had to say to Herr Hitler a rebel in his own faith. He has the ion will be an important cross -section these past few months. interested support of his immediate of the country's attitude toward this Even if one is at odds with Father superiors and the admiration of many fighting priest of the airways.

Puck in the Poets' Corner (Continued Iron: page 37) in drinking afternoon tea, and for get- hitch- hiking, for thumbing rides is an- greatest enthusiasm in the members of ting along with temperamental ladies. other of his day-off amusements. The the orchestra. Bing has the better de- A little later he had a job as sales- man who stops and gives Ross a ride is livery, but Dave knows more words. man in a New York department store, amply rewarded with anecdotes, for Another of his amuse:;idnts is which operated a radio station. One Dave sometimes pretends to be an I tal- "double- talking ", which is nothing at day he was watching a broadcast and ian shoemaker, who is very proud that all like double -dealing. Sid Garry is overheard the program director bewail- his daughter is about to marry an ex- known as one of the foremost expon- ing the fact that one of the acts had bootlegger, or he may enact the role of ents of the art, which consists of in- failed to show up. Dave volunteered to a Greek restaurant owner who is upset serting some unintelligible sounds into fill in with some poetry readings and because the board of health won't let an otherwise rational statement. the desperate director put him on the him keep a couple of goats in his cellar, Once when Sid was at the station re- air without preparation or rehearsal. or almost anything else that comes into hearsing, Dave said, "Mr. Garry, if Two weeks later he was given a job his fertile mind. you would stand a little closer to the as staff announcer, staying there for That, and riding on ferryboats are microphone, you wouldn't defotherail- two years, until, in 1927, he joined the his two favorite everyday pursuits. On ery. Don't you think so ?" . newly organized Columbia Broadcast- odd occasions he likes to play football, "Huh ?" said Mr. Garry. "What was ing System. He's been on the CBS con- tennis and baseball. He's a good tennis that? I didn't catch it." tinuously ever since -longer than any player, and a fair quarterback and "I just said you would sound better of their other announcers. pitcher. He likes to tell you that he has if you'd cronahojik. Try it and see if He still retains his ability to go on played against Al Schact; it was in the I'm not right." the air in an emergency, even when to- old days and in the Bronx. Garry burst out laughing and ex- tally unprepared. Some time ago the But, when Dave wants a taste of claimed, "Here's a man that double - network was to broadcast a round-up Heaven, he takes, a ride in a speedboat. talked me and made me fall for it. of humorists -O. Soglow, Will Cuppy, It was just a few days ago that he tried Boy, you're good!" Ogden Nash and Milt Gross. At the it for the first time, when a friend took Dave ought to be good. He used to last minute a wire came from Gross, re- him out for a spin on Lake Hopatcong. use it on his English prof at college, gretting his inability to appear. The He gets poetic when he talks about it, when he didn't know the answer to a program had been carefully timed, and and his whole expressive face lights up question. It enabled him to keep stall- his absence would leave an aching void with enthusiasm as he leans forward in ing until the professor got tired of try- of minutes. his chair and grabs you by the arm ing to make out what he was saying. So Dave volunteered to read Gross' for added emphasis. Finally the prof got hep to it -and script. "What!" chorused the aston- "It was marvelous!" he says. "The flunked Dave at the end of the term. ished officials, "a Gold Medal Announ- lift and swoop. Like a seagull. You This, then is David Ross, the fellow cer who can talk Yiddish dialect! Pre- seem to have no body. It's the most whose name has become a synonym for posterous!" wonderful sensation in the world. I suavity and dignity. But it is a side But Dave picked up the script and can't describe it -" of his many- faceted personality that is went into it-while the officials went Another of his delights is to sing the known only to his most intimate into convulsions. good, old Rabelaisian ballads -songs friends. Now that you have entered the For Dave has the gift of tongues. He that would burn up your loud speaker charmed circle of the People Who Know can do a good job on Greek, Italian and turn your ears a bright crimson if David, you may have a more com- and French dialect as well as Yiddish. they ever went over the air. He and pletely rounded picture of him. For In fact, he tries out two or three of Bing Crosby get together on these dur- now you know that besides being a them before every broadcast in which ing rehearsal and have a swell time. good announcer, David Ross is darned he takes part, for when he steps up to Mostly they sing old sea chanties- good fun. the microphone to make the customary which haven't very much tune, but voice -level test, he substitutes, "Hey, have plenty of rhythm and deal with Tony! How's -a dees wan ?" and similar such subjects as the infidelities of the SHE'S FROM MISSOURI! queries for the more conventional "one - First Mate's wife, the adventures of a And you've gat to show Gladys Swarthaut, two- three -four- hello -hello" customarily sailor who got lost in the Sultan's this beautiful, talented singer who came from apera to radio and who will tell you all about employed. harem, and so forth. Bing and Dave her home life and her career NEXT MONTH! He also uses his trick dialects when vie to see which of them can arouse the 78 RADIO MIRROR A Columbus Day Dinner (Continued from page 48)

strips of buttered toast, or whole wheat brown nicely in the oven. crackers. BUTTERED BEETS AND LIMA BEANS PLANKED SHAD Arrange inside of the potatoes alter- Clean and split the shad, putting skin nately on the plank portions of but- side down on the buttered plank, sea- tered beets and lima beans. son with salt and pepper, and brush over with melted butter. Broil under APPLE PIE gas flame. Garnish with parsley, and Place pie paste over plate, sprinkle thin slices of lemon. a little flour and sugar mixed together over the paste. Fill with about one DUCHESS POTATOES quart of apples that have been peeled, 2 cups potatoes, riced cored, and sliced. Sprinkle over these 4 tablespoons butter about one third cup of sugar, one half Salt teaspoon salt, a little cinnamon, and 3 egg yolks. slightly beaten dot with pieces of butter. Cut a few Add butter, salt, and egg yolks to slits in the top layer of pie paste, brush the potatoes, and beat. Shape around over lightly with milk, and bake in the edge of plank with a pastry bag. 450° F. oven for forty -five minutes, Brush over with a beaten egg that has reducing heat to 373° F. last fifteen been diluted with a little water to minutes of baking. Learn to Make

Broadcasting Finds Its Most Thrilling Female Voice $40.$60.$75 a WEEK (Continued from page 13) hain you at Miss Menken develops out of phrases gave Miss Menken the complete assur- and sentences thoughts and impressions ance that characterized her every diffi- /tome in/ ,spcUCe 11471.e, in perfect sequence. cult microphone appearance. At any Most stage actresses look at radio as rate, her efforts were so convincingly Get my FREE book about thé op- an interlude. Screen stars accept air en- successful her reception was unanimous portunities in Radio. Mall the cou- Pon now. Get the facts ahout this gagements as so much extra money for and radio editors, public and officials field with a future. N.R.I. training Menken, it's feel she is fits you for )ohs making, selling, little effort. With Helen a definite acquisition to servicing short and long wave radio different. She has air ambitions which broadcasting. sets, to have your own husiness; to 5500 A Year in operate Radio apparatus on hoard she frankly admits. Not that she ever Miss Menken is so much the pliable ships, in a broadcasting or com- 'Doinssprarre tune Radio mercial land station; for television, the footlights nor that character she assumes for her work only. have aviation, police radio, and many expects to desert radio alabout I$500 a year in addition to other branches. My FREE book she would scorn a lucrative Hollywood work it is not difficult to understand secular gives full information and tells how Rio work would you quickly learn at home in spare offer, but she has definite ideas of long her "mike" success. She is not con- net me many times that time. Stop struggling along in a years that could stretch before her at ventionally beautiful. She is young in Edward H Fawcett. dull joh with low pay and no future. Ledmer Start training now for the live -wire one field, she be- years but her voice is B. GbCanWî Radio field. I have doubled and the microphone. it's matured be- tripled salaries of many. lieves that holds possibilities for an yond her age and she can, with so actress as long as her voice lasts, and much conviction, portray the mature Many Make 55, 510, $15 a as long as the spark of life is woman or the ingenue that one imme- Week Extra, While Learning that's Hold your ioh. I'll train you in a lighted in her. diately recognizes in her voice the diffi- few hours of your spare time a week. The day you enroll I'll send you in- Miss Menken has tremendous air am- cult ability to turn herself, vocally, into structions which you should master for doing 28 Radio $ohs com- in 2 Years quickly She would like to organize a whatever part she essays. 56000 mon in most every 1 bitions. "Soon alter the depots- neighhorhood. ion started. I found give you Radio equipment that Theater Guild of the Radio and pre- myself without teaches you to build and service the successful actress, her t s rotectted practically every type of receiving sent such vehicles as have made foot- record withI N. R. I. treiair, set made. Fred AS I ht J. Dubuque, 19 light history for that organization on speaks for itself. She is one of those Church St., Oswego. N. Y., wrote: andd` e °tVo.itOC I have made about $1200 in a little She believes that people all real children of the theater whose foot- o little ovall2 years." over two years' spare time Radio the stage. William parity eat. work." over the country, whether they're in lights career started at the rompers age Fkr'tIrroadway. Né ark. N. J. big towns, or in isolated regions, can and which continued to bud and bloom Get My Book- FREE -Now the really worthwhile in into roles of young womanhood which My hook has shown hundreds of appreciate fellows how to make more money ether stage craft whether it's conven- were worthy of her talents and which, and win success. It's FREE to any ambitious fellow over 15 years tionally pitched or planned for what is fortunately, found a merited recogni- of age. Investigate. Find out what Radio offers; about my Course; called higher theatrical tastes. And be- tion on Broadway. As a girl in her what others who have taken it are she believes so firmly that radio teens she played the coveted part in doing and making, about my Money cause Q Back Agreement, and the many other her and such stars as "7th Heaven' which immediately $50 to K.R.I. features. Mail coupon NOW. has a future for " só a Raá Institut put e in she, that she would sacrifice New York stamped her an important star of the pariiio to make more money. I in the J. E. SMITH, Pres. theater engagements and Hollywood theater. dio service business h for reel(, where it is National Radio Institute appearances. She is, essentially, me Dept. 4 K T contracts for radio She the person she upossibleo 0fto aweek" Bernard Costa. Washington. D. C. says that in all her brilliant career she seems on the air. Piercing dark brown 150 Franllin St. has never had the sensational feeling of eyes, light red curly hair, a flexible Brooklyn. N. Y. satisfaction, reaching so many people wide mouth that shows straight wide MAI and so many diverse tastes as that teeth, distinguish a small white face on NOWf°rFREEpROOF which accompanied her radio debut. this young woman who at first glance J. E. SMITH, President "Radio is so young" she believes. might be considered frail. She has National Radio institute stage was to people long that something in her Dept. 4KT "It's what the voice which Washington. D.C. before our time and the movies were to makes the most conventional statement -five hers seem Dear Mr. Smith: the optimistic believer twenty years of vital. She has a delight- Without obligating me, send People like us can find our place ful sense of humor and a friendliness free hook ahout spare time ago. in and full time Radio opportu- and grow up with this new entertain- her manner which makes you feel warm nities, . and how I can train for ment medium which is beyond the pos- toward her at once. She's almost un- them at home in spare time. sibilities any stage director ever conscious of her genius, and minimizes NAME At:E dreamed or any star hoped for." her accomplishments, which is a relief ADDRESS Perhaps it is this firm conviction that from the attitude of most successful ac- CITY STATE she has found her real medium which tresses. L 79 RADIO MIRROR

"WHY, YES, MY DEAR, I ALWAYS SAY I JUST WANT SOME CRACKERS ... "

"OH, BUT DON'T YOU KNOW? THAT OLD POLLY- WANTS- A- CRACKER STYLE OF SHOPPING IS DEAD AS THE DODO! My gracious, there's dozens of tried -and -true advertised crackers in familiar packages in this store right now ... "

"BUT YOU MIGHT SAVE A CENT -or maybe even two sometime - on something they say is 'just -as-good'."

"HRMPH! HOW SHOULD I KNOW it's even good enough?

Gamble with my family's food? Well, darling, wouldn't I be a queer kind of bird to save a penny and spoil a meal ?"

80 THOUSAIYDS ARE ésifloaio,jr OUR THE Ha11/935 M I DWEST 16

! M ldw estA mazes Frlands I Marvelous Foreign Unequalled Foreign Byrd Expedition Direct! Reception( Last night I listened to LSX Reception! My Midwest 16 ie hest radio My friends can hardly be- My Midwest brings in thrill- talk to KFZ and also New I have ever seen. It pulls lieve I paid so little for my ing programs from England. stations could never get York. Then received KFZ bLdwest 16. My hest foreign I I ¡Germany. Australia, Vene- Foreign direct. Then I tuned back to stations are LSX. Buenos uela, Columbia, Argentina before. reception clear as locals. Secured LSX and KFZ and heard Aires ... EAQ, Madrid .. and principal world stations . Spain. America, Eng- them My friends DJA. Germany CSB, My friends marvel at its South plainly. England... PRAC, Brasil. tone, sensitivity, power and Iland, Cuha: eta Also get were amazed. Dr. F. C. G. E. Wagner, 2102 Wyo- selectivity. La Rue Thorne- Byrd Expedition direct. Naegeli. Devil Lake. N. D min¢ Street. St. Louie. Mo. : Johnstown Pa I .B Huds 74 i// to Unequal/et f>or/d -wide Performance wifb9 T 400 METERS (12,000 MILE TUNING RANGE)

liaaran/eed WORLD WIDE RECEPTION BEFORE you buy any radio, write for FREE copy of the new 1935 Midwest "Fifteenth Anniversary" catalog. See for yourself the many reasons why over 110,000 satisfied cus- tomers have bought their radios direct from Midwest Laboratories ... and saved from A to %. Learn why Midwest radios out -perform sets costing up to$200 and more.You, too, c an makea positive WORLD'S GREATEST saving of from 30%% to 50 %a by buying thismoreeconomical way. Why be content with ordinary so- called "All- Wave ", "Dual RADIO VALUE Wave", "Skip Wave" or "Trj- Wave" receivers when Midwest gives you more wave lengths in today's most perfectly developed 16 -tube Super de luxe ALL-WAVE radio that are proven by four years of success ... that carry an iron -clad guarantee of foreign reception ! These bigger, better, more powerful, clearer - toned, super selective radios have FIVE distinct wave bands; ultra short, short, medium, broadcast, and long. Their greater all -wave tuning of 9 to 2400 meters THINS (33 megacycles to 125 KC) enables you to tune in stations 12,000 miles away AS LOWAS with clear loud speaker reception. Write TODAY for new FREE catalog! Now, you can enjoy super American, Canadian, police, the world's most distant stations. Thrill f.1ODOWN amateur, commercial. airplane and ship broadcasts . . . to the chimes of Big Ben from GSB and derive new delight and London, England ... tune in on the "Marseluaise" new excitement from un- from FYA, Pointoise, France ... hear sparkling music equalled world -wide perform- from EAQ, Madrid, Spain ... delight in lively tangos ance. you can enjoy from YVIBC, Caracas, Venezuela . . listen to the DXDX-ing -ing hobby and secure call of the Kookaburra bird, from VK2ME, Syd- verifications from more of ney, Australia, etc. Send today for money -saving facts. 50 ADVANCED 1935 FEATURES Here are a few of Midwest's euperior features: Controllable Expansion of We will send you copies of letters Volume -Selectivity -Sensitivity (Micro -Tenuator) . Fidel -A -Trol . shown at top of page. Triple Calibration Plus ... Pure Silver Wire ... Ceramic Coil Forme ... Sep- like those arate Audio Generator ... Simplified Tuning Guide Lights ... Compact They'll convince you that Mid- Synchronized Band Switch ... Amplified Automatic Volume Control ... 7 west radios are sensational values! KC Selectivity ... Power Driver Stage ... 16 Latest Type Tubes . .. etc. Try the Midwest for thirty days before you Read about these and 38 other features in the new FREE Midwest catalog. decide. Midwest gives you triple protection Never before so much radio for so little money. Write for FREE catalog. with: A one-year guarantee, foreign recep- DEAL DIRECT WITH. LABORATORIES tion guarantee, money -back guarantee. Increasing coats are eure to result in hiener radio prices soon. Buy before the big advance NOW! while you Iui(KIiI 1ii'i ' 7. IFOR NEW STYLE CONSOLES ...... can take advantage of Midwest's sensational values . . LAMAZING 30 -DAY FREE TRIAL The new. bog. Midwest 36- No middlemen's profits to pay. You can order your radio page 1935 catalog pictures a from the new Midwest catalog with as much certainty of OFFER AND NEW 1935 CATALOG complete line of beautiful. atiefaction as if you were to select it in our great radio artistic de luxe consoles and MIDWEST RADIO CORP., User -Agents chassis... in four colors... laboratories. You save 30% to 50% when you Dept.602 a model for every purse. buy direct this popular way ... you get 30 days Make Easy Hand made by master FREE trial . as little as $5.00 down pute a UP Cincinnati. Ohio. Extra Money craftsmen, they harmonize Midwest radio in your home. Satisfaction guar- Without obligation on my part send me Check Here beautifully with any furni- anteed or money back. Write for FREE catalog. your new FREE 1935 catalog, and com- for O ture arrangement. Write for plete details of your liberal 30-day Details new FREE catalog today! Sign and mail coupon ... or, send name and address on postal card ... NOW! FREE trial offer. This is NOT an order.

MIDWEST RADIO CORP. Nomo DEPT. 602 - CINCINNATI, OHIO, U. S. A. Address Established 1920 Cable Address Miraco All Codes Town State FOR YOUR LIPS FOR YOUR SKIN

Jav 14au

Deep thrilling temptation to other lips, this color which clings savagely to your own. The shades of SAVAGE lipstick are so truly exciting ... pulse -quickening ... intense ... enchantment itself. SAVAGE is pure transparent color, utterly pasteless . . . color that clings to your.lips ... stays evenly fresh and smooth for hours ... bewitching hours! Then ... SAVAGE Cream Rouge to make your cheeks perfectly harmonious, its colors exactly matching the lure of your lips.

. . . and Savage Face Powder! Caressing as a beam of shimmering tropical moonlight ... the Savage Lipstick new SAVAGE Face Powder makes your skin softer to touch. So Large Size Savage and Savage Lipstick in an Cream Rouge feathery light ... so smooth ... so fine ... SAVAGE clings to exquisite silvercase come in four your skin hours after any other face powder would have disap- thrilling shades: TANGERINE peared. Its enchantment lasts ... softly thrilling inviting . $2 ... FLAME its new shades and exquisite fragrance allure! compelling Four at exclusive toilet NATURAL shades: NATURAL (flesh) BEIGE, RACHEL, RACHEL (extra dark) goods counters. BLUSH

A A L I P S T I C K * F A C E P O W D E R * R O U G E

20c A T ALL LEADING TEN CENT STORES