The breakdown of antiracist norms: A natural experiment on hate speech after terrorist attacks

Amalia Alvarez-Benjumea´ a,1 and Fabian Wintera

aMax-Planck Research Group “Mechanisms of Normative Change,” Max-Planck-Institute for Research on Collective Goods, 53113 Bonn, Germany

Edited by Douglas S. Massey, Princeton University, Princeton, NJ, and approved August 3, 2020 (received for review April 24, 2020)

Terrorist attacks often fuel online hate and increase the expres- affect is important to prevent a toxic online sion of xenophobic and antiminority messages. Previous research environment and promote open conversations. has focused on the impact of terrorist attacks on prejudiced atti- As of now, however, little is known about the mechanisms tudes toward groups linked to the perpetrators as the cause of causing this increase. It is well established through observational this increase. We argue that social norms can contain the expres- studies that terrorist attacks have a profound impact on xenopho- sion of after the attacks. We report the results of a bic attitudes (12–14), particularly those that occurred in national combination of a natural and a laboratory-in-the-field (lab-in- territory (15), which has led many scholars to assume that the the-field) experiment in which we exploit data collected about rise in online hate results from the change in attitudes (1, 6). The the occurrence of two consecutive Islamist terrorist attacks in attitudinal change argument states that terrorist attacks increase Germany, the Wurzburg¨ and Ansbach attacks, in July 2016. The xenophobic attitudes and antiimmigrant sentiment because peo- experiment compares the effect of the terrorist attacks in hate ple perceive terrorist attacks carried out by out-group members speech toward refugees in contexts where a descriptive norm as intergroup threat (7, 15, 16). This leads to an increase in prej- against the use of hate speech is evidently in place to contexts udice (17, 18) and results in an increase in hate speech as a direct in which the norm is ambiguous because participants observe consequence of the change in attitudes. antiminority comments. Hate toward refugees, but not toward Focusing solely on a change in individual attitudes misses a other minority groups, increased as a result of the attacks only crucial point: Hate speech is a communicative act and, as such, in the absence of a strong norm. These results imply that attitudi- it is regulated by social norms. Social norms play a decisive nal changes due to terrorist attacks are more likely to be voiced if role in containing the public expression of prejudice (19–21), norms erode. such as xenophobic, racist, and discriminatory remarks. Previous research found that norms have a direct effect on behavior that terrorist attacks | social norms | online hate | prejudice | refugees is independent of individual attitudes (22). Because of the inde- pendent effects of norms and individual attitudes, an increment of antiminority sentiment after terrorist attacks or a legitimiza- n 18 July 2016, a 17-y old armed with an ax attacked tion of preexisting prejudice will materialize in more hateful Opassengers on board a train heading to Wurzburg¨ in the comments only if the social norm allows it. southern part of Germany. Six days later, on 24 July, another We empirically test the role of social norms in containing the attacker injured several people and killed himself when he det- expression of online hate after terrorist attacks using a com- onated a backpack bomb in Ansbach, near Nuremberg, in the bination of a natural experiment and a laboratory-in-the-field first Islamist terrorist suicide attack in Germany. Both attacks (lab-in-the-field) experiment. Between two waves of data col- were later claimed by the Islamic State (IS). The two consecu- lection in a lab-in-the-field experiment on hate speech in an tive terrorist attacks hit Germany at the peak of the so-called experimental online discussion forum, the Wurzburg¨ and Ans- “European refugee crisis.” During this period, civil wars in Syria bach terrorist attacks took place consecutively in Germany. We and Iraq caused a massive displacement of people fleeing war analyze the impact of these terrorist attacks on hate speech in and political instability, pushing large numbers of refugees to the surrounding countries and Europe. The situation fueled an already heated public discussion on German policies on Significance immigration. After terrorist attacks, often follows suit (1–5). The Surges in hateful and xenophobic content online are often effect is particularly noticeable when the attacker is character- found after terrorist attacks. We find that this effect is ized as a member of a social or religious minority, as exemplified highly dependent on the local context and the respective by the wave of anti-Muslim hate crimes that followed the 9/11 social norms. Prejudiced attitudes are likely to be voiced only terrorist attacks (4–6), the increase in violence against refugees if the perceived social acceptability of expressing prejudice linked to Islamist attacks in Germany (7), or the escalation of increases. Since antihate norms play an important role in hate speech on after an Islamist attack in the United containing the expression of prejudice, understanding how Kingdom (8). More generally, formal and informal norms of terrorist attacks may impact the strength of the social norm “civic behavior” seem to erode after such attacks, and behavior is essential to understanding societal responses to terrorist that was not acceptable before becomes more frequent in the attacks. aftermath. We explain the erosion of civic behavior by focusing on one Author contributions: A.A.-B. and F.W. designed research, performed research, analyzed of the most immediate public reactions to terrorist attacks that data, and wrote the paper.y can usually be observed in : The expression of prej- The authors declare no competing interest.y udice gains traction in online environments (1, 2). We refer to This article is a PNAS Direct Submission.y this as hate speech, which is speech intended to promote hatred This open access article is distributed under Creative Commons Attribution-NonCommercial- on the basis of race, religion, ethnicity, or sexual orientation (9). NoDerivatives License 4.0 (CC BY-NC-ND).y Widespread hate speech may cause anger, frustration, or res- 1 To whom correspondence may be addressed. Email: [email protected] ignation (10) and pushes people out of the public debate (11), This article contains supporting information online at https://www.pnas.org/lookup/suppl/ thus harming the free exchange of opinions and ideas in the doi:10.1073/pnas.2007977117/-/DCSupplemental.y long run. Therefore, understanding how dramatic events might First published September 1, 2020.

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SOCIAL SCIENCES exam” or the use of hate terms, e.g., “They can continue walk- ing away from Europe. They are not just war refugees, 90 per cent are nothing but social parasites who do whatever they want here” (emphasis added). SI Appendix, section 5 contains exam- ples of comments and their classification. SI Appendix, Table S4 gives an overview about the descriptive statistics of the mean hate score. Results This section provides the main results of our experiment. SI Appendix provides further details regarding the statistical approach (SI Appendix, section 8) and the statistical models (SI Appendix, section 9), as well as auxiliary analyses (SI Appendix, section 10).

Hate toward Refugees but Not toward Other Groups Soared after the Terrorist Attacks. We first check whether the attacks had an impact on hate speech against refugees in our online forum. For this purpose, we analyze the effect of the terrorist attacks on hate speech in the no-norm condition (N = 725 comments). As described before, the no-norm condition features a mix of com- ments containing examples of antiminority and xenophobic com- ments; therefore, the descriptive norm against the expression of hate in this condition is ambiguous. SI Appendix, Table S5 provides the results from random- effects multilevel regression models, which take account of the nested design of comments in participants. The results are also depicted in Fig. 2. The mean hate score increases by 0.56 points following the attacks (P = 0.004; see model 1 in SI Appendix, Table S5 and Fig. 2A). To give an intuition about what these coefficients mean, we can look at how changes in the score are translated into changes in hostility in the comments. A change in one score point can be very noticeable when comparing two com- ments from a thread on the same topic. A comment with a score of 6 reads “Get rid of the funny get-up ...We are in Europe, or more precisely Germany. Whoever wants to live here has to adapt. , sure, but not that much.” A comment in the same picture, but with a score of 7 reads “That’s a very spe- cial bird, a black barn owl ...” (in reference to a woman wearing a burqa). Fig. 1. Screenshot of the no-norm experimental condition (our translation; We next compare the postattacks change in hate speech in German in the original). Image credit: Getty Images/Pierre Crom. against refugees to postattacks changes in gender rights to isolate the effect of the terrorist attacks. We assume that the terrorist

social norms have no effect, we would expect hate speech to increase similarly for all conditions and topics. AB Construction of the Hate Score. Our main focus in this study is changes in hate speech, i.e., expressed prejudice toward minor- ity groups displayed by the participants in their comments. We therefore constructed a hate score to measure change before and after the terrorist attacks and across the different condi- tions. To construct the hate score, we asked 577 external raters to rate how prejudiced the comments were several weeks after the data collection in both waves. The raters were recruited from the same population as the participants (SI Appendix, Table S3). Every rater was assigned a set of about 30 randomly chosen comments and then an average score was computed for each comment (in SI Appendix, Fig. S5, we conduct analyses of the ratings). The rating task was completed online. We asked the raters to rate the comment on the following scale: “Is the com- ment friendly or hostile toward the group represented in the Fig. 2. (A and B) Postattacks mean change estimates of hate score in com- picture? (Give a number from 1 to 9 where 1 means very friendly ments on refugees (A) and comments on gender rights (B) for the different levels of the descriptive norm: no norm (N = 257), weak norm (N = 271), and and 9 means very hostile).” Comments with lower scores, e.g., strong norm (N = 270). Estimates account for the nested structure of the 1 to 4, are therefore affable, with a cordial language, and often data with a random intercept multilevel linear regression with an effect for express a strong-norm opinion. On the other side of the spec- participants. The regressions are conducted separately for each treatment. trum, high scores such as 8 or 9 generally imply abusive language, The dashed line represents no change in hate after the attacks. Error bars e.g., “I cannot stand people. They should have a psychiatric represent the 95% confidence interval of the estimates.

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SOCIAL SCIENCES additional evidence on how the expression of hate is regulated other instigators of antisocial behavior. Future research should by social norms. consider repeated interaction, nonanonymity, or heterogeneous We find that hate speech toward refugees increased after effects to expand the results. For the present purposes, the design the terrorist attacks only if participants could observe previous suffices to show the importance of descriptive norms in shaping hate comments. Online hate against refugees increases after the the reaction to terrorist attacks in online communities. attacks both compared with levels of hate against refugees before Our results suggest that supervisors of public discussions, the attacks and relative to the increase toward gender rights. either in the virtual domain or in the real world, may be well This increase is not found when the social norm is exogenously advised to implement measures to ensure a well-tempered atmo- manipulated to remain strong. Under the assumption of proper sphere. Particularly after events leading to a broad discussion randomization of individual attitudes into experimental condi- about the status of minorities, too many bad examples could lead tions, this difference can be solely attributed to the normative to an erosion of norms and embolden prejudiced citizens. As an context. unintended consequence, this may lead to the (self-)exclusion of Furthermore, we show that the terrorist attacks radicalize the marginalized groups from the discussion and in the worst case to already hateful comments under certain conditions, but have a breakdown of the whole debate. only a small effect on positive or moderate ones. Extremely hate- ful comments become more frequent after the attacks when the Data Availability. Anonymized comma-separated value (csv) code have been norm is ambiguous, but less frequent in the conditions with a deposited in Open Science Framework (DOI 10.17605/OSF.IO/3S5PK) (30). strong norm. Descriptive norms against hate speech thus act as a ACKNOWLEDGMENTS. We thank Emad Bahrami Rad for the programming bulwark that prevents extremely prejudiced opinions from being assistance. Valuable feedback in earlier drafts of this article was provided voiced. On the positive side, the vast majority of people would by Nan Zhang, Rima Maria Rahal, Delia Baldasarri, and Michael Mas;¨ the not be converted into spreaders of hate, just because others do members of the Max Planck Institute for Research on Collective Goods; the members of the Norms and Networks cluster at the University of Groningen; so. However, it also suggests that those who already hold nega- and conference participants at the 12th Annual Meeting of the Interna- tive beliefs about minorities seem to be encouraged to paint an tional Network of Analytical Sociologists (INAS 2019), the 6th International even darker picture of immigration in Western societies. Meeting on Experimental and Behavioral Social Sciences (IMEBESS 2019), Of course, this study paints a simplified picture of online com- the 3rd Cultural Transmission and Social Norms workshop (CTSN 2018), and the seminar of the Democracy, Elections, and Citizenship (DEC) research munities in which participants are chosen randomly, interact only group at the Autonomous University of Barcelona. Financial support of once, and are anonymous. Furthermore, we do not explore how the Max-Planck-Society for the Max-Planck Research Group “Mechanisms of different individuals may react differently, such as racist trolls or Normative Change” is gratefully acknowledged.

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22804 | www.pnas.org/cgi/doi/10.1073/pnas.2007977117 Alvarez-Benjumea´ and Winter Downloaded by guest on October 2, 2021