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SOCIAL MEDIA: a VALUABLE TOOL with RISKS Major Cities Chiefs

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SOCIAL MEDIA: a VALUABLE TOOL with RISKS Major Cities Chiefs SOCIAL MEDIA: A VALUABLE TOOL WITH RISKS Major Cities Chiefs Associates Major County Sheriffs Associates And Federal Bureau of Investigation National Executive Institute Associates July 2013 i SOCIAL MEDIA TABLE OF CONTENTS FOREWORD.......................................................................................iv ACKNOWLEDGEMENTS...................................................................v INTRODUCTION................................................................................1 TORONTO POLICE SERVICE EXPERIENCE………………………..4 SOCIAL MEDIA USES FOR LAW ENFORCEMENT Administrative Uses:...........................................................................23 Using Social Media To Determine Suitability of Police Officer Candidates……………………………………………………………….. 27 Using Social Media To Determine Suitability of Police Officer Candidates………………………………………………………………...30 HOW EMPLOYEES SHOULD USE SOCIAL MEDIA.........................33 MALICIOUS USE AND SECURITY ISSUES……………………….....36 A MEANS TO EDUCATE, INFORM AND COMMUNICATE..............41 PRACTICAL USES AND APPLICATIONS……………………………..52 COMMUNITY PARTNERSHIPS THROUGH SOCIAL MEDIA....……55 REVIEW OF THE IACP CENTER FOR SOCIAL MEDIA SECOND ANNUAL SURVEY………………………………………………………..57 SUMMARY OF FINDINGS FROM 2013 MCC HR SOCIAL MEDIA...60 MAJOR CITIES CHIEFS’ ASSOCIATION – HUMAN RESOURCES COMMITTEE – SOCIAL MEDIA PROJECT – POLICY REVIEW…...63 APPENDIX AND RESOURCES…………………………………………74 APPENDIX ONE MCC HRC Survey Summary Report.......................75 APPENDIX TWO Boston Police Schooled Us All on Social Media....115 APPENDIX THREE Developing a Policy............................................118 ii APPENDIX FOUR IACP Social Media Survey...................................171 APPENDIX FIVE Legal Officer Section..............................................189 APPENDIX SIX Social Networking, Counterintelligence, and Cyber Counterintelligence…………………………………………………….....220 APPENDIX SEVEN Bill Allows Tougher Penalties in Social Media Based Mob Attacks……………………………………………………….248 APPENDIX EIGHT FBI Battling Rash of Sexting Among Its Emloyees…………………………………………………………………..251 APPENDIX NINE Houston Social Media Policy…………………........254 APPENDIX TEN In Case You Missed It………………………….........260 APPENDIX ELEVEN Kelly Issues Rules for NY Police Officers’ Use of Social Media………………………………………………………262 APPENDIX TWELVE Social Media Elevates Community Policing….266 APPENDIX THIRTEEN Social Media St Louis………………………...269 iii FOREWORD The Major Cities Chiefs Associates (MCCA), the Major County Sheriffs (MCS), and the FBI National Executive Institute Associates (FBINEIA) are organizations consisting of Chief Executive Officers of the largest law enforcement organizations mainly in North America. Membership includes departments from the United States and Canada for the MCCA and MCS, and the FBINEIA membership is global. The Human Resources Committee (HRC) of the MCCA, with members from the MCS and FBINEIA, meets three times a year to research, discuss and formulate strategies for contemporary personnel and policy issues and incidences. The HRC is comprised of individuals, both sworn and civilian professionals, who have distinguished themselves as leaders during their careers. They are charged by their Chief Executive Officers with addressing Law Enforcement’s challenges and providing strategic alternatives for implementing, resolving and mitigating human resource issues of today. Readers of this work will realize how difficult it is for writers to state opinions or make suggestions that apply equally to local, state, urban, rural, suburban, or federal law enforcement agencies. However, the HRC’s experienced and wise practitioners are not just espousing theory, but they are actually transforming these ideas into performance on a daily basis. These professionals created this written document from their research, their experience, and from many discussions within the Committee. While the MCCA, the MCS, and the FBINEIA do not specifically endorse every conclusion or recommendation of this report, they use its information to generate discussion and reasonable debate during their roundtable sessions. The result is better informed Chief Executive Officers who will continue to lead policy changes that will improve law enforcement services. Companies or individuals identified or cited in this project are not endorsed by the MCCA, MCS, or the FBINEIA, and they are provided for information purposes only. iv ACKNOWLEDGEMENTS The Human Resources Committee of the Major Cities Chiefs and the Major County Sheriffs would like to thank Anna Grymes-Griffin and the FBI Academy for providing lodging, meeting facilities, and administrative help as we kicked off this study. We would also like to thank Miriam Bryant, City of Virginia Beach Human Resources Coordinator and Chief Jim Cervera, Virginia Beach Police Department for their generous hospitality to us in our April meeting on this project. Recognition is given to the committee members who spent valuable time in travel, research, discussion, writing and editing of this report. While the entire Committee contributed to the project, the following list of Human Resources Committee members and contributors either attended the sessions or specifically worked on the completion of this publication: Laura Adams Montgomery County Police Department Alan Bluemke Honolulu Police Department Dwight Bower Fairfax County Police Department Miriam Bryant Virginia Beach Police Department Jill Celaya Phoenix Police Department Tim Collins Seattle Police Department Cassandra Deck-Brown Raleigh Police Department Frank Domizio Philadelphia Police Department Chris Edmonds Fairfax County Police Department Jen Ford Pittsburgh Bureau of Police Jennifer Greene Washington D.C. Police Department Diana Haines-Walton Washington D.C. Police Department Daniel Hickson Washington D.C. Police Department Ben Houston San Francisco Police Department Marty Humphrey Fort Worth Police Department Sherry Hunter Raleigh Police Department David Jakaboski Dallas Police Department Lara Jones Salt Lake City Police Department Tom Krumpter Nassau County Police Department Ken Lack Nassau County Police Department Edward Lang Philadelphia Police Department Debbie Langford Montgomery County Police Department Mike McCoy Houston Police Department Bud McKinney Strategic Leader, Inc. Martha Montalvo Houston Police Department Patti Moore Phoenix Police Department retired Kimberley O'Connell Chicago Police Department Vince Robison Louisville Metro Police Department Bryan Seboe Minneapolis Police Department Jodie Silva Houston Police Department v Peter Sloly Toronto Police Service Andrew Solberg Washington D.C. Police Department Martha Stonebrook Salt Lake City Police Department Alice Villagomez San Francisco Police Department Valarie Williams Milwaukee Police Department Regina Woolfolk Houston Police Department This publication is available online at the Major Cities Chiefs /National Executive Institute’s website: www.neiassociates.org Chief Jim Cervera, Virginia Beach Police Department, HRC Executive Chairman, Hugh M. (Bud) McKinney, Senior Advisor, MCCA HRC vi INTRODUCTION Based on the input of the member chiefs of the Major Cities Chiefs Associates (MCCA) and from discussions of the MCCA Human Resources Committee (HRC), there was a perceived need to do a project on social media and its effect on law enforcement. In the MCCA HRC 2011 project on discipline, the subject of social media and the increasing occurrence of abuse and misuse was discussed. Increasingly, over the last two years, law enforcement organizations around the world are using social media as a strategic tool for direct two-way communication. Then in the May 28-29, 2013 MCCA meetings in Grapevine, Texas, Toronto Police Service made a presentation on Social Media and Cyber Security and it all came together. These two issues together may be the greatest tool and the greatest vulnerability for LE Agencies for the next few years. While you need to deal with both sides of this two-edged sword, this work will be limited to the social media issue. Perhaps the HRC’s next study would include the cyber security issue. This study is meant to help edify law enforcement in some of the uses our research has uncovered. To those who are technologically savvy, there may be no surprises, but to others, this may be an opportunity to stretch their paradigm. Those who don’t stretch may stay idle at their own peril. Here is the bottom line up front (BLUP). The BLUP is that you already have the solution to these two critical issues in house. The solution is that there are five to ten “kids” working in your organization that are already using social media extensively and they have ideas how to implement social media to your best advantage. Additionally, you have bright mid-level leaders in your organization who also have a working knowledge of social media. These technologically savvy supervisors can help guide and direct these young resources to keep them from going in too many directions, or on the wrong track. Along with the BLUP solution, now all that is needed is to identify these folks and put them to work on this critical issue. To begin the introduction of this project, a definition and some examples would be helpful. Social media originated as strictly a personal tool that members used to interact with friends and family. However, law enforcement departments now use social media accounts for a variety of purposes. It now allows anyone with Internet access, including law enforcement, to
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