TEAM USA IS READY TO BRING ITS INSPIRING, UNIFYING, PATRIOTIC AND OPTIMISTIC CHARACTERISTICS TO U.S. LOTTERIES
ith the Summer and lous four-day three-night Olympic Winter Games on the ho- themed trip to Los Angeles high- rizon, Team USA scratch lighted by an Olympic Gala at one W tickets are now available of the key venues of the upcoming for U.S. Lotteries. 2028 Summer Games in LA. ere And they could not have come a mo- are also four di erent Team USA ment too soon. As our country gets prize packs available for second ready to move on from the Pandemic, chance drawings. Your players can and a new administration is prepar- win an assortment of Team USA ing to take over in Washington, Team branded merchandise so they can USA is getting ready to create new display their love of their country memories for us starting with the and its athletes. delayed Summer Games in Tokyo in Consulting with and leading the July 2021 and the Winter Games in USOPP’s e orts is lottery industry Beijing in February 2022. veteran Steve Saferin, who founded And who cannot remember some of MDI Entertainment and virtually the incredible achievements and fond created the modern third-party memories of Team USA athletes and licensing side of the lottery indus- teams at past Olympic Games: try. Also involved are former MDI executive and now industry consul- • e Miracle on Ice. e 1980 US tant Jim Acton and NFL vet Gene Olympic Hockey Team composed Goldberg. of all amateurs stuns the Soviet Union in Lake Placid and goes on “I well know and look forward to to beat Finland and capture Gold the special feeling I get during the Olympics”, said Saferin. “I am grati- • e Dream Team. e 1992 US ed to work with the USOPP and Olympic “Dream” Team that not US Lotteries during these extraordi- only won the Gold in Basketball Team USA, through a subsidiary of the nary times. We have lived with the at 1992 Games in Barcelona but is called United States Olympic Committee, United restrictions brought on by the Pandemic for the greatest team ever assembled in any States Olympic and Paralympic Proper- close to an entire year and good news has sport ties (USOPP) is o ering US Lotteries the been hard to come by. • Mary Lou Retton. She becomes the opportunity to employ Team USA marks, “Given the rapid development of vaccines rst Women Gymnast outside Eastern logos and even possibly Olympic athletes and the change in administrations in DC, Europe with win the all-around title from each lottery’s state in an integrated I believe that, like never before Team USA • Michael Phelps. e most decorated marketing plan for Team USA games. is going to swing into action at the perfect Olympian of all time. 28 medals earned “We are excited to bring the emotion and time to provide optimism and patriotism, at four di erent Olympic Games, con- excitement of Team USA to lotteries and to unify us and more than anything inspire cluding at the 2016 Summer Games in their players across the country,” said U.S. us. I have never felt greater anticipation for Rio when he won ve gold medals. Olympic and Paralympic Properties Senior an upcoming Olympics”. One thing is certain – more great memories Vice President of Consumer Products Peter Lotteries can now harness this anticipa- will be created in Tokyo and Beijing and Zeytoonjian. “ e upcoming Olympic tion and excitement and o er a Team there is little doubt we have never needed and Paralympic Games will be a special USA ticket to their players. Combined the Olympics more than ever to bring us moment for our country as the world's best with an exciting and robust second chance together like they do every four years. athletes come together to compete on the program, I am certain that players will be global stage. We are excited to share this intrigued and stimulated to show their For the rst time ever, all US Lotteries and moment with lottery players across the U.S. support for Team USA and our Country’s their players can be part of the action at the as they cheer on Team USA." Olympic Athletes.” Tokyo Summer Games in 2021 and the Bei- jing Winter Games in 2022 as our athletes e Team USA promotion o ers a robust Lotteries interested in learning more about share with us their most important qualities; second chance program to maximize the Team USA opportunities can contact Inspiration, Optimism Patriotism and their participation, emotion and sell thru. All Steve Saferin at [email protected] or Unifying spirit. lotteries can o er select winners a fabu- Jim Acton at [email protected]. n
50 PUBLIC GAMING INTERNATIONAL • NOVEMBER/DECEMBER 2020