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Tourism Survey for State of Maharashtra

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Tourism Survey for State of Maharashtra AC Nielsen ORG-MARG Tourism Survey for State of Maharashtra Final Report Ministry of Tourism (Market Research Division) Government of India By 1.0 1.0 BACKGROUND Executive Summary – Tourism Survey For Maharashtra AC Nielsen ORG-MARG TABLE OF CONTENTS E.1 Tourism in Maharashtra ii E.2 Research Aim ii E.3 Research Methodology iii E.4 Tourist Destinations Surveyed v E.5 Trends Observed in Maharashtra ix E.6 Sample Distribution among Destinations for Short Survey x E.7 Sample Distribution among Districts for Exit Survey xiv E.8 Month Wise Short Survey Sample Covered for the Study xv Month Wise and District Wise Domestic Visitor in E.9 Maharashtra (July '09 till June '10) xvi Month Wise and District Wise Foreign Visitor in Maharashtra E.10 (July '09 till June '10) xviii Month Wise and District Wise Total Visitor in Maharashtra E.11 (July '09 till June '10) xx District Wise Details of Total Number of accommodation E.12 Units in Maharashtra xxii Final Report For The State of Maharashtra 1 Annexure 1 : Methodology 27 Annexure 2 : Estimation Procedure 33 Annexure 3 : Questionnaires / Survey Instruments 42 Annexure 4 : Additional Tables 54 Annexure 5 : Supplementary Tables 62 Executive Summary – Tourism Survey For Maharashtra i Ministry of Tourism AC Nielsen ORG-MARG Government of India Executive Summary E.1Tourism in Maharashtra India, a tourism hotspot in the world, has a large bouquet of tourist attractions to boast of. Its widespread diversity has always attracted both foreigners as well as its’ own citizens alike, to explore its mirth and gaiety that it has to offer the world. The name Maharashtra first appeared in a 7th century inscription and in a Chinese traveler's account. Its name may have originated from rathi, which means, "chariot driver". At that age Maharashtra was full of builders and drivers of chariots who formed a maharathis, a "fighting force." The state known for its sheer size and diversity is located on the western part of the country. It has a varied landscape bounded by the Western Ghats that stretch out into the mists as far as the eye can see. The innumerous forts, that adorn the State, stands proud and strong, depicting its historic past. Additionally scores of temples sculpted into and out of basalt rock, throng the atmosphere. Its diverse and colorful cultures are all woven into one gigantic quilt that represents the true nature of the State. The colorful festivals of the State galvanise the sleepy thousands into fervent motion. And her miles of silver, white beaches, stretched taut and inviting over the entire coast. The exquisite Mashru and Himru crafts, Bidri Ware, Paithani Saris, Sawantwadi Crafts, Warli Paintings, Kolhapuri Chappals draw immense tourists from various corners of the country. Keeping this in mind the Ministry of Ministry of Tourism, Government of India has awarded ACNielsen ORG-MARG, one of the largest market research and consultancy organizations in this part of the continent, to conduct this study. for a period of one year for collection of Tourism Statistics. E.2 Research Aim Aim of the proposed research would be to collect relevant tourist related statistics, from the State of Maharashtra, which would enable analyzing subtle trends as well as preparation of month wise and annual estimates separately for foreign and domestic visitors –with a break –up of overnight tourists & same day visitors for the selected tourist places. Executive Summary – Tourism Survey For Maharashtra ii Ministry of Tourism AC Nielsen ORG-MARG Government of India E.3 Research Methodology The detailed methodology followed for estimating the total number of domestic and foreign visitors and tourists to the state of Maharashtra from July 2009 till June 2010 is given in the Annexure -1 of this report. The estimation procedure used is given in detail in Annexure – 2 of this report. The Methodology, Estimation Procedure and the survey instruments were developed by the Market Research Division of Ministry of tourism, Government of India. However, to briefly define the methodology, the various steps of the operational methodology are given below:- a. This study was conducted in 34 districts of Maharashtra and at 147 destinations of tourist interest b. Selection of Tourist Destinations and Locations: Important destinations of tourist attraction and their location in the district were selected in consultation with the State Tourism Department c. Survey Period: The field survey was conducted for a period of 12 months (July 2009 till June 2010) at selected destinations. In a particular month at a particular destination the survey was done for 7 days covering two specified weeks. The details are available at Annexure-1 d. Survey Instruments: The survey instruments or questionnaires given at Annexure - 3 covers three types of survey, namely, survey at destinations (Short Survey), survey at exit point(s) (Exit Point Survey) and survey at accommodation units (AUs) specified briefly below. e. In total of 4 surveys were conducted for this study. They were: The Counting Survey: In this survey, head counts were taken at each tourist destination in the state. This survey was conducted every month from July 2009 till June 2010 The Short Survey: In this survey, 800 tourists per district were interviewed at each tourist location and information regarding tourists’ duration of visit, place of stay, frequency of visit, nationality/residence state, etc. was collected. This survey was conducted every month from July 2009 till June 2010 Executive Summary – Tourism Survey For Maharashtra iii Ministry of Tourism AC Nielsen ORG-MARG Government of India The Accommodation Survey: In this survey, accommodation units in the district were visited and information regarding number of domestic and foreign guests staying, number of bed nights spent, employee details and residency state/ country of guests was collected. This survey was done every month from July 2009 till June 2010 The Exit Survey: In this survey, information regarding, background of tourists, their expenditure, their place of stay, mode of traveling, etc. were collected. This survey was conducted on a quarterly basis and 200 tourists or visitors were interviewed per district each quarter in this survey. f. Data from all the above surveys were used to calculate the number of tourists or visitors to the districts and hence to the state of Maharashtra. Executive Summary – Tourism Survey For Maharashtra iv Ministry of Tourism AC Nielsen ORG-MARG Government of India E.4 Tourist Destinations Surveyed The destinations which were included in the study are given below. These destinations were included, based on secondary research and after discussions with officials from MR division of Ministry of Tourism, Government of India and officials from Maharashtra Tourism Ministry. DISTRICT TOWN DESTINATION AHMEDNAGAR Shirdi (M Cl) Shirdi Shirdi (M Cl) Shanisignapur Srigonda Siddhivinayak - Siddhatek Ahmadnagar (M Cl) Ahmednagar fort Ahmadnagar (M Cl) Newas Ahmadnagar (M Cl) Kalasubai Harischandra Ahmadnagar (M Cl) Bhandardara Ahmadnagar (M Cl) Ravekudi AKOLA Akot (M Cl) Narnala wildlife sanctuary Balapur (M CI) Balapur Fort Akola Akola AMRAVATI Chikhaldara (M Cl) Chikhaldhara, Chikhaldara (M Cl) Gugamal National park Morshi (M Cl) Salbardi Amravati (M Corp.) Amravati AURANGABAD Aurangabad (CB) AJANTA Aurangabad (CB) DAULATABAD Aurangabad (CB) ELLORA Aurangabad (CB) BIBI KA MAKBARA Aurangabad (CB) GRISHNESHWAR Aurangabad (CB) Shri Bhadra Maruti Temple Paithan (M Cl) Paithan - Jayakwadi BEED Bid (M Cl) Kapildhara Bid (M Cl) Parali Vaishnath BHANDARA Tumsar (M Cl) Ambagar Fort Sakoli Chichgad Bhandara (M Cl) Dighod Bhandara (M Cl) Brahmi BULDHANA Shegaon (M Cl) Shegaon Lonar (M Cl) DaityaSudan Temple Lonar (M Cl) Lonar Crater CHANDRAPUR Brahmapuri (M Cl) Nagbhir Chandrapur (M Cl) Tadoba, Tadoba national park Chandrapur (M Cl) Bhamragarh wildlife sanctury DHULE Shirpur-Warwade (M Cl) Anerdam Wildlife Sanctury GADCHIROLI Gadchiroli (M Cl) Jinganur GONDIA Gondia (M Cl) Nayagaon Sanctury HINGOLI Hingoli (M Cl) Aundha Nagnath Hingoli (M Cl) Narsi Namdev Basmath (M Cl) Mallinath Digambar Jain Executive Summary – Tourism Survey For Maharashtra v Ministry of Tourism AC Nielsen ORG-MARG Government of India DISTRICT TOWN DESTINATION JALGAON Chopda (M Cl) Adavad Bhusawal (M Cl) Changdev, Bhusawal Amalner (M Cl) Amalner Chalisgaon(M Cl) Patanadevi JALNA Bhokardan (M Cl) Jalna (M Cl) Shree Ganesh of Rajur, Jalna (M Cl) The Matsyodari Devi Temple & Jalna (M Cl) Moti bagh,Jani Samarta KOLHAPUR Malkapur (M Cl) Vishalgad Fort Panhala (M Cl) Panhala fort Kolhapur (M Corp.) Rankala lake, Kolhapur (M Corp.) Mahalaxmi Temple, Kolhapur (M Corp.) Maharaja palace, Kolhapur (M Corp.) Radhanagri Wildlife Sanctuary Kolhapur (M Corp.) Shalini Palace, Mandre Museum LATUR Latur (M Cl) MUMBAI Mumbai Gateway of India Mumbai Prince of wales museum, Mumbai Jahangir art gallery Mumbai Marine Drive Mumbai Hanging Garden Mumbai Mahalaxmi temple Mumbai Haji Ali Mumbai Juhu Chowpatty Beach Mumbai Sidhivinayak Mumbai Malabar hill Mumbai Elephanta caves Mumbai Nehru Planetarium Mumbai Sanjay Gandhi National park NAGPUR Totaladoh (CT) Pench National park Ramtek (M Cl) RAMTEK Nagpur (M Corp.) Ambazari Lake Nagpur (M Corp.) Ganesh Mandir Tekdi Nagpur (M Corp.) Maharaj Baug, zoo NANDURBAR Taloda (M Cl) Toranmal, Toranmal shiv temple, Hidimba's forest, Taloda (M Cl) Sardar Sarovar Project - kevadia dam, Taloda (M Cl) Fort of Akka Rani Nandurbar (M Cl) Sideshwar Temple NASIK Nashik (M Corp.) Trimbakeshwar Nashik (M Corp.) Pandav caves,
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