AN NU

ALDowntown Austin Alliance 2011-2012 RE PO RT

4 Downtown A Austin annual rep2011-2012 Annual Report own 5 Alliance

DOWNTOWN AUSTIN ALLIANCE 2012 annual report 2011- Our Vision For Downtown Downtown Austin is the heart and soul of Central Texas. It is a welcoming community and a vibrant neighborhood for all. Downtown is our area’s cultural hub and a thriving business, government and residential center. The area is easy to reach and enticing to explore— a place where nature’s beauty beckons. It is a prosperous place that is both economically and environmentally sustainable. contents

32 P"!oting Econ!ic Vitality 32 Music, Culture and Events 34 Parks and Open Space 36 Retail

8 Welc!e 8 Letter from Board Chair Pamela Power 39 Improving the Basics 9 Letter from Executive Director Charles Betts 11 About the Downtown Austin Alliance and Public Realm 14 Downtown Public Improvement District 39 Infrastructure 42 Public Safety and Cleanliness

15 Downtown by the Numbers 44 Building Leadership Capacity 15 Downtown Office Market 16 Downtown Residential and Hotel Markets 44 Advocacy and Policy 17 Downtown Retail Market 45 Communications 46 Education 47 Leadership

20 Strategic Plan 23 Background and Goals 50 Financial Reports 24 Mobility 26 Northeast Quadrant 54 Board and Advisory Board 30 Economic Development 56 DAA Staff

DOWNTOWN AUSTIN ALLIANCE Letter fr! 8 The Board Chair

Ask a group of Austinites why they love the DAA continued to leverage strong our city and, after they name a few favorite partnerships to exponentially increase the places, they’ll inevitably say something like, change we can effect downtown. From “I just love the vibe here.” our volunteer leadership who championed While Austin can certainly boast downtown projects to be included on this impressive economic and demographic year’s bond election ballot, to our board statistics, it’s that intangible feeling—the members who advocated for urban rail, positive, creativity-inducing energy—that to our friends at Austin Park Foundation ultimately makes talented people want who pioneered new public-private park to call this place home. And that in turn management models, the DAA network makes companies want to locate and grow exemplified Austin’s entrepreneurial spirit. their operations here. On behalf of the DAA and its board of Retaining this quality of life, especially directors, I thank you for your involve- in our urban core, is crucial to keeping ment and interest in enhancing down- our edge as one of America’s most beloved town. We invite you to visit our new cities. We’re enjoying a new building cycle website, DowntownAustin.com, where downtown, with exciting projects like the you’ll find more ways to connect with us JW Marriott, Whitley apartments and throughout the year. the redevelopment of the Seaholm Power Plant and Green Water Treatment Plant. Sincerely, All these bricks-and-mortar developments must be backed by heart and soul. That’s why the Downtown Austin Alliance has put much emphasis this year on enhancing the downtown experience for residents, business owners, employees Pamela Power and visitors alike. Pamela Power Our initiatives included PlazaLife—a “makeover” event that enlivened Frost 2011-2012 Board Chair Bank Plaza through music, food, enticing Downtown Austin Alliance design and diverse activities. The public’s highly positive response created a place- making model that we plan to help other downtown property owners follow. We also continued to shape Congress Avenue into a united retail district through marketing campaigns, events and ambient tree light- ing, which will soon make its debut. In addition to spearheading initiatives,

2011-2012 Annual Report Letter fr! 9 the Executive Director

The construction cranes dotting downtown In addition to improving mobility, as Austin’s skyline, along with our already- downtown areas become more intercon- healthy occupancy rates, are signs of a city nected we must transform entertainment relatively untouched by the recession. And districts like East Sixth Street from primar- the announcements keep coming. From ily nighttime destinations to multi-use the Waller Creek Tunnel to the Capitol areas that encourage shopping, dining and Complex Master Plan to the University of recreation around the clock. We cannot re- Texas’s planned medical school and teach- cruit a diverse mix of retailers to these areas ing hospital, there is a future for the central without first tackling security and mainte- business district that’s a dramatic enhance- nance challenges, so the DAA is working ment to today’s downtown. with partners on innovative solutions. It is obvious that downtown Austin has These partners include the Austin Police an exciting mix of urban living, employ- Department, who installed DAA-funded ment and entertainment opportunities. high definition cameras in the East Sixth However, in my visits with many of you in Street District, and the Travis County Dis- the past few months, it is apparent that trict Attorney, who stepped up prosecution there are two challenges that could curb in the same area. We also made progress in future investment if left unaddressed.The our advocacy efforts to create permanent biggest of which is—how will we move supportive housing units downtown, which even more people into, out of and around will help the chronically homeless to stay downtown when we already suffer such safe and resist criminal activity. severe congestion problems? This question Creating a transportation system that affects every aspect of our economic vitality can grow with Austin, protecting the integ- and the downtown experience. rity of our historic entertainment districts The Downtown Austin Alliance and cultivating a retail mix that satisfies strongly believes that the answer must the needs of both residents and venues will include urban rail, and we spent much of be the future charge of this organization. the last year advocating for a multi-modal, With the recent reauthorization by our regional transportation system. While the membership, the DAA board and staff are Charlie Betts Austin City Council has postponed voting to confident that we can address the chal- Executive Director a future bond election, we laid the ground- lenges that face us and continue our work Downtown Austin Alliance work for public demand and will continue to build a great downtown. advocating on our stakeholders’ behalf. Meanwhile, we continued working with Sincerely, groups like Movability Austin, the City of Austin and the Texas Department of Trans- portation to advance projects from managed lanes on Mopac to wayfinding systems to commuter education campaigns. Charlie Betts

DOWNTOWN AUSTIN ALLIANCE 10

2011-2012 Annual Report About the 11 DOWNTOWN AUSTIN ALLIANCE

Who We Are What We Do The Downtown Austin Alliance is a non- The DAA is engaged in dozens of projects profit organization that works with key and issues that increase the appeal of downtown stakeholders to advance our downtown Austin to residents, employees collective vision for the future of down- and visitors. As a full-time advocate for town Austin. Downtown property owners downtown, the DAA is actively involved with property valued over $500,000 are in planning decisions that impact the automatically assessed members of the area. We also advance downtown’s vision DAA, and any other Austin organizations or through direct services supporting safety individuals are welcomed to join. and cleanliness. When we refer to “the DAA” and “we” throughout this report, we’re alluding both to our talented staff and the teams they assemble to drive initiatives forward. These include: • The DAA board and advisory board • DAA committees • Downtown stakeholders: – property owners – residents – business owners – community organizations – government officials

The Downtown Austin Alliance’s mission is to preserve Our Mission and enhance the value and vitality of downtown Austin.

DAA Total Membership Associate & Voluntary Members (Dues-paying) Assessed Members (Property owners) 490 106 596

DOWNTOWN AUSTIN ALLIANCE 12 Downtown is t Austin heart and s of Central T2011-2012 Annual Report own 13 s the art and soul ntral Texas.DOWNTOWN AUSTIN ALLIANCE MARTIN LUTHER KING BLVD 14 Public 18th STREET Improvement 17th STREET District STREET LAVACA COLORADO STREET COLORADO 16th STREET CONGRESS AVENUE CONGRESS GUADALUPE STREET GUADALUPE IH-35 ACCESS ROAD ACCESS IH-35

About the PID 15th STREET The Downtown Austin Alliance’s pri- mary source of funding comes from a special assessment on privately owned, TRINITY STREET TRINITY SAN JACINTO STREET JACINTO SAN large properties within the Downtown STREET BRAZOS Public Improvement District. The PID assesses properties at 10 cents per $100 after the first $500,000 in value. PID Renewal STATE CAPITOL 12th STREET In 2012, the DAA and downtown property owners successfully petitioned 11th STREET the Austin City Council to renew the Downtown PID through 2023. City 10th STREET Council first created the PID in 1993. The DAA spent much of the year educating downtown property owners 9th STREET about the PID renewal and collecting their signatures for the petition. State law requires us to collect signatures 8th STREET from property owners representing at least 50 percent of the value of the 7th STREET property liable for assessment, and either 50 percent of the land area or 50 TRINITY STREET TRINITY SABINE STREET SABINE NECHES STREET NECHES RED RIVER STREET percent of the total number of property 6th STREET STREET JACINTO SAN

owners. The DAA submitted petitions ROAD ACCESS IH-35

representing 85 percent of the value and STREET NUECES STREET ANTONIO SAN STREET GUADALUPE STREET LAVACA STREET COLORADO AVENUE CONGRESS 5th STREET 71 percent of the land area. The City Council conducted a hearing on Oct. 11, 2012 and approved the Public Improve- 4th STREET ment District for the next 10 years. 3rd STREET

Boundaries of Public 2nd STREET Improvement District (PID)

CESAR CHAVEZ STREET

T O W N

S. 1st STREET L A

K RAINEY STREET E S. CONGRESS AVENUE S. CONGRESS RIVERSIDE DR.

BARTON SPRINGS RD. Downtown by the Numbers 15 Office Market

Office Rental (Per Square Foot) CITYWIDE CBD (Source: Capitol Market Research, June 2012)

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 $17.89 $20.79 $22.48 $31.81 $27.53 $23.35 $21.33 $22.49 $22.36 $25.75 $29.39 $31.78 $32.92 $33.52 $32.34 $34.03 $17.89 $19.88 $21.11 $26.70 $26.05 $20.71 $18.35 $18.88 $20.08 $21.96 $25.47 $27.41 $26.31 $25.13 $24.19 $24.86

Office Occupancy CITYWIDE CBD (Source: Capitol Market Research, June 2012) 100% 95% 90% 85% 80% 75% 70% 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Employees Rental Rate Square (Source: (Source: Capitol Market U.S. Census Research, June 2012) feet $34.03 of multi- Bureau, 2010) PER SQUARE FOOT tenant office Occupancy space 126,261 Rate (Source: Capitol 8.5 88.1% Market Research, MILLION June 2012)

DOWNTOWN AUSTIN ALLIANCE 9,800

DOWNTOWN RESIDENTIAL POPULATION

Downtown by the Numbers 16 2,137 Residential and Hotel Markets CONDO UNITS BUILT CITYWIDE CBD (Source: Capitol Market Research, June 2012) DOWNTOWN Apartment Market SINCE 2000 $2.10 $2.19 100% $2.09 $2.05 $2.08 $1.94 $1.92 $1.80

$1.72 $1.50 $1.55 $1.54 1,994 $1.53 $1.53 $1.41 $1.43 75% $1.20 APARTMENT $1.10 UNITS BUILT $0.98 $0.97 $0.98 $1.04 $0.90 $0.94 $0.91 $0.96 $0.93 DOWNTOWN $0.85 $0.86 $0.81 $0.81 SINCE 2000 $0.60 00 01 02 03 04 05 06 07 08 09 10 11 12

$2.19 AUSTIN CBD AUSTIN (Source: Austin CVB, through June 2012) /SQ FT Hotel Occupancy 80% AVERAGE APARTMENT 74% RENT 68% 6,000 62% 56%

NUMBER OF 50% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 HOTEL ROOMS AVAILABLE NOW

AVERAGE DOWNTOWN DAILY 1,449 APARTMENT RATE OCCUPANCY DOWNTOWN 78.3 HOTEL PERCENT NUMBER OCCUPANCY OF HOTEL 97.7 $160.33 ROOMS UNDER PERCENT CONSTRUCTION

(Austin CVB, 2012 Year-To-Date through June 2012)

2011-2012 Annual Report 135

RETAIL STORES (465,186 SQ FT) Downtown by the Numbers 17 Retail Market 102 retail: 8.5% First Floor U#es FULL-SERVICE 1,890,935 sq ft 10.5% RESTAURANTS first floor space (437,085 SQ FT) being occupied by retail uses

50.1% 88

9% LTD-SERVICE RESTAURANTS 7.9% (158,881 SQ FT)

14% 143

Other: 50.1% (office, banks, hotels, etc) BARS AND CLUBS Restaurants: 14% (484,828 SQ FT) Vacant: 10.5%

Bars & Clubs: 9%

Retails Goods: 8.5% Retails Services: 7.9% 125 Boundaries: Martin Luther King Boulevard to Lady Bird Lake, IH-35 to Lamar Boulevard Source: Downtown Austin Alliance, May 2012 RETAIL SERVICES (344,955 SQ FT)

DOWNTOWN AUSTIN ALLIANCE 18 Downtown is a welcomi Austin community and a

neighborhood f2011-2012 Annual Report own 19 s a welcoming ty and a vibrant ood for all.

DOWNTOWN AUSTIN ALLIANCE Downtown Austin Alliance 20 Strategic Plan

In 2008, the Downtown Austin Alliance created a 5-year strategic plan, incorporating extensive input from downtown property owners, leaders and residents. This plan guides our special projects and daily activities as we serve the community’s interests. Our impact areas and ongoing initiatives are interconnected—each is essential to the success of the others.

Impact Areas for the region that make downtown Developing Downtown We chose three impact areas where we the premier destination for cultural Leadership Capacity can have the greatest impact on down- events and entertainment. • Parks and Open Space: Foster • Research and Information: town’s vitality. Identify, collect, maintain and Develop Congress public-private partnerships to revital- • Congress Avenue: distribute key data that helps to Avenue into an extraordinary place ize and activate downtown squares, describe, analyze and assess the that is the heart and soul of Austin plazas and public spaces. progress of downtown Austin. and “The Main Street of Texas.” • Education: Provide educational • Mobility: Actively participate in Improving the Basics events and communications to down- transportation planning to moni- and Public Realm town property owners, downtown tor and influence transportation • Natural Environment: Protect and stakeholders and the community ingress, egress and circulation in enhance the natural environment in general. downtown Austin. • Funding Development: Explore the • Northeast Quadrant: Advocate through a Downtown Parks Master potential to fund the DAA’s strategic for the transformation of the Plan, Waller Creek Corridor planning priorities with new sources of rev- Northeast Quadrant into a safe, and implementation, the increased enues if appropriate. appealing, economically vital and usage and ownership of parks and • Vision & Planning: Clearly historically significant asset to ongoing maintenance. articulate the need, advocate for and downtown including the transfor- • Infrastructure: Provide leadership participate in planning activities for mation of East Sixth Street. to facilitate appropriate aboveground and belowground infrastructure in downtown. downtown Austin and to identify • Strong Partnerships: Identify and Ongoing Initiatives funding sources. develop effective relationships with Our team works steadily to improve these • Cleanliness: Provide leadership and key stakeholders and create and interconnected elements of downtown direct services to create an appealing, sustain liaisons and partnerships that Austin. welcoming and clean downtown. align with and support the DAA’s • Public Safety: Facilitate collab- mission and current and future stra- Promoting Economic Vitality orative efforts and engage elected tegic priorities. • Economic Development: Promote officials, leadership of public and • Leader Engagement: Develop positive growth of downtown’s retail, private agencies and downtown and engage downtown leadership. commercial and residential markets. stakeholders to improve public • Communications: Increase knowl- • Retail: Provide leadership in the im- safety and public order and to re- edge of and interest in downtown plementation of the Downtown Retail duce homelessness. Austin and the DAA. Redevelopment Strategy, an initiative • Advocacy and Policy: Monitor and to cultivate a mix of local, regional and advocate for policy that enhances national retailers downtown. downtown’s economic prosperity and • Music, Culture & Events: Foster an competitive advantage. environment that is supportive of cul- tural organizations, music and events

2011-2012 Annual Report 21

DOWNTOWN AUSTIN ALLIANCE 22

2011-2012 Annual Report 23 congress avenue

As the central corridor of an internationally beloved city, Congress Avenue has all the ingredients needed to become a grand thorough- fare—one that links downtown districts through inspired activity, not just geography. Change is coming steadily, but it requires constant collaboration among everyone from artists and chefs to retailers, property owners and office tenants.

Background and Goals landscaping, lobby re-design, public art, enhance the outdoor dining environment This year, the Downtown Austin Alliance inviting furniture and outdoor dining and provide retailers and property owners continued working with diverse down- spaces, food vendors, music performances with a foundation for holiday decorations. town stakeholders to transform Congress and activities like yoga and the Imagina- into an extraordinary place that is the tion Playground. Bond Package Advocacy heart and soul of Austin and “The Main We surveyed attendees to gather their The City of Austin recommended that the Street of Texas.” opinions of all PlazaLife elements and are 2012 General Obligation Bond Package using their feedback to create a toolkit include funding to design a new Congress Our Progress that gives downtown property owners im- Avenue Streetscapes Improvement Project. mediate steps they can follow to transform Reconstruction will eventually align with Plaza Life their public spaces. the timeline for building an urban rail To show the downtown community how system. The project, which falls under a a public space can be transformed from a T"ee Lighting citywide line item on the bond package vacant area to a lively gathering place, the We continued working with the City of Aus- called “Design of New Projects,” will build DAA organized PlazaLife in April 2012. tin on the installation of year-round, decora- upon the Congress Avenue Vision outlined Using Frost Bank Plaza as a test case, tive lighting of all 136 street trees along in 2010 by downtown stakeholders. we solicited designers’ plans and worked Congress Avenue. The lights, which the with them to transform the area through DAA funded, will unify the avenue visually,

Congress Avenue Vision In 2010, we led a group of downtown stakeholders in creating a vision for Congress Avenue. We identified six critical components to achieving the vision.

OUTDOOR ART, CULTURE, HISTORY AND STREETCAR/ PEDESTRIAN SHOPPING DINING1 AND2 THEATRE 3 ARCHITECTURE4 URBAN5 RAIL EXPERIENCE6

Read the report: DowntownAustin.com/CongressAvenue

DOWNTOWN AUSTIN ALLIANCE 24 Mobility

Background and Goals how the Red Line, urban rail and the DAA advocated for over many years, Central Texas’ population is projected other options will work together to will provide a free-flowing route and to double by 2040, yet we already suffer serve all of Central Texas. predictable travel time for transit vehicles from major traffic congestion. To remain • Transit Working Group: Mayor and—under certain conditions—for an appealing, economically competitive Lee Leffingwell reconvened this private vehicles. In an innovative agree- area—with an easily accessibly urban group—which includes representa- ment, the CTRMA will repay CAMPO core—we must find ways to increase the tives from the DAA, Austin Cham- $330 million, which will be dedicated to number of people our transportation ber of Commerce, property owners other regionally significant transportation system can serve. and elected officials—and tasked it improvements. with creating a multi-modal trans- This year, the Downtown Austin Alli- portation plan. ance continued to participate in regional transportation planning, specifically work- ing toward solutions that will improve MetroRail Red Line transportation ingress, egress and circula- The DAA was a leader in supporting tion in downtown Austin. the planning and implementation of the MetroRail. The commuter rail service has been enormously successful, and peak hour Our Progress trips are consistently standing room only. In U"ban Rail response to public demand, Capital Metro In 2012, the DAA saw much progress (with financial support from the City of toward establishing an urban rail system Austin) added night and weekend hours to that will link key destinations in central service this year, along with two additional Austin and provide direct connections to trips during peak weekday commuting hours. other parts of the regional transportation system. While the urban rail proposal has MetroRapid been postponed to a future bond election, Capital Metro received a grant to purchase the City of Austin Transportation Depart- high-capacity, high-frequency buses, which ment’s planning and public outreach will have fewer stops, lower boarding areas continues—with the DAA acting as an for quicker wheelchair access and the abil- ongoing advocate for downtown. ity to pre-empt traffic lights. The first line The public feedback we collected will start in late 2013 or early 2014. The showed that people want to know how DAA supported the project and continues urban rail fits into a regional plan, and to work with Capital Metro staff and other they also need more information on stakeholders on the design of downtown the MetroRail Red Line’s success. This stops and other details. knowledge led to the formation of two new groups: Managed Lanes • Project Connect: This regional plan- In September, the Central Texas Regional ning group—comprising the City of Mobility Authority completed plans for Austin, Capital Metro, Lone Star Rail two express lanes on Mopac. Using $230 and the Capital Area Metropolitan million in federal funds provided by CAM- Planning Organization—is creating a PO, the CTRMA will begin constructing regional transportation plan to show the lanes in early 2013. The project, which

2011-2012 Annual Report 25

DOWNTOWN AUSTIN ALLIANCE 26 Northeast Quadrant

Background and Goals of this area, as well as $25,000 in annual Describing downtown’s Northeast Quadrant funding support towards the Conservancy’s invokes many superlatives—future home operating budget. The winning design of a world-class medical center, site of the will provide the blueprint for the nation’s country’s largest urban creek redevelopment largest urban creek transformation—a and home to two Texas landmarks with transformation that will ignite all of down- major makeover potential—the Capitol area town Austin. and East Sixth Street. The key challenge will be ensuring these projects work together to Capital Studios lay the foundation for transformation. The DAA supported downtown affordable This year, the Downtown Austin Alli- housing project Capital Studios during its ance continued to advocate for the trans- successful application for $11 million in formation of the Northeast Quadrant into federal tax credits. The 135-unit proj- a safe, appealing, economically vital and ect will rent to those who earn less than historically significant asset to downtown. $27,000 per year, with 10 units reserved for musicians and artists, and 27 units Our Progress reserved for downtown clients of the Austin Resource Center for the Homeless, New Medical School Salvation Army, Caritas, Trinity Center or it can better support a mix of daytime and Medical Education Downtown Austin Community Court. uses and provide a vital connection The University of Texas System voted to to Waller Creek. Enhancing the area’s allocate at least $25 million per year from Bond Package Advocacy brand would also help the DAA recruit the state’s Available University Fund to Two of the projects the DAA recommended more retailers there. While the project establish a medical school, and the Seton for inclusion in the 2012 General Obliga- was not included in the recommended Healthcare Family has preliminarily com- tion Bond Package affect the Northeast bond package, the DAA will continue mitted up to $250 million to build a new Quadrant. to work to get the project funded and teaching hospital. Both are tentatively • Waller Creek Improvements – built—2010 bonds already funded its planned for the Northeast Quadrant area. This project would provide baseline design and engineering. After careful consideration, the DAA improvements for the Waller Creek supported Central Health’s plan to ask Trail, Palm Park and Waterloo Park. Travis County voters to support a 5-cent Downtown Austin Connects The DAA was a strong advocate for The DAA joined the City of Austin, Texas property tax increase, which would fund these bond funds, as Waller Creek medical school training, securing a site Facilities Commission, the University of Conservancy can leverage the city’s Texas and the Seton Healthcare Family to for a new teaching hospital and various investment by nearly five to one, health care projects. It will also allow Cen- form Downtown Austin Connects, a col- seeding a capital campaign that will laborative initiative to ensure all of Austin’s tral Health to capitalize on an opportunity combine public and private contribu- to receive $1.46 in federal funds for every exciting revitalization plans are working tions to lay a strong foundation for together toward our collective vision. local dollar spent providing public health. building a world-class destination. • East Sixth Street Streetscapes Waller Creek Conservancy Improvements – This project, which Downtown The DAA contributed $50,000 to the was recommended in the Downtown Austin Connects Waller Creek Conservancy’s international Austin Plan, would transform the phys- Learn more at design competition for the redevelopment ical environment of East Sixth Street so DowntownAustinConnects.org

2011-2012 Annual Report MARTIN LUTHER KING BLVD

18th STREET 27

17th STREET LAVACA STREET LAVACA

COLORADO STREET COLORADO 16th STREET CONGRESS AVENUE CONGRESS GUADALUPE STREET GUADALUPE IH-35 ACCESS ROAD ACCESS IH-35

15th STREET

WALLER CREEK C TRINITY STREET TRINITY SAN JACINTO STREET JACINTO SAN BRAZOS STREET BRAZOS AA

BB STATE CAPITOL 12th STREET

11th STREET E 10th STREET

9th STREET

8th STREET

7th STREET TRINITY STREET TRINITY SABINE STREET SABINE NECHES STREET NECHES RED RIVER STREET 6th STREET STREET JACINTO SAN D IH-35 ACCESS ROAD ACCESS IH-35 LAVACA STREET LAVACA STREET COLORADO SAN ANTONIO STREET ANTONIO SAN STREET GUADALUPE AVENUE CONGRESS 5th STREET

4th STREET

3rd STREET A Waller Creek D East Sixth

2nd STREET B State Capitol E Capitol Studios

CESAR CHAVEZ STREET C Medical School Site

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BARTON SPRINGS RD. 28

Downtown Aus area’s cultura thriving busine and residentia2011-2012 Annual Report 29 stin is our al hub and a ness, government ial center.

DOWNTOWN AUSTIN ALLIANCE 30 Economic Development

Background and Goals • The Whitley: Riverside Resources Downtown Sound While the recession touched Austin much LLC is building an 18-story apart- ment tower at the site of the former Mitigation P"oposal less than other American cities, an overall At the Austin Music Commission’s recom- Whitley Printing Co. Plans include climate of uncertainty slowed downtown mendation, the City Council passed a development over the past few years. This 266 multifamily units, 6,000 square resolution calling for new building code challenged the Downtown Austin Alliance feet of ground-floor commercial requirements for sound mitigation in and other organizations to continue build- space for office or retail usage and a downtown residential and hotel develop- ing a strong environment for post-recov- 3,650-square-foot restaurant. ery development. • JW Marriott: White Lodging has ment projects. Concerned about potential This year we saw construction cranes broken ground on a 1,012-room cost implications for property owners return to the downtown skyline, with in- convention hotel at 2nd Street and vestors building upon the strong founda- Congress Avenue tion of safety and infrastructure improve- The DAA supported five new down- ments that the DAA helped to spearhead. town development projects as they went We continued promoting positive growth through the City of Austin process. of downtown’s retail, commercial and residential markets. FEDERAL COURTHOUSE Downtown Austin Plan Our Progress We continued to support the Downtown Austin Plan, which the Austin City Council New Developments adopted in December 2011. The DAA Developments under construction or successfully convinced the Council not recently completed: to impose a 45-foot height limit in the Warehouse District. The Council adopted • Hyatt Place – Third and San the controversial Density Bonus Program Jacinto Streets: This 300-room ho- with some modifications, and the DAA will tel, located a block west of the Austin continue to monitor this program as it is Convention Center, is expected to be recalibrated and codified. completed in early 2013. • Hampton Inn & Suites at The Uni- Heritage T"ee O"dinance versity – 17th and Lavaca Streets: DAA participated in ongoing stake- This recently completed eight-story, holder meetings aimed at reconciling the 137-room near the University of potentially competing goals of downtown Texas campus and the Capitol was density and tree preservation. The latter formerly The Fondren, and before goal is addressed in the Heritage Tree that La Vista on Lavaca. Ordinance that the City Council adopted • Federal Courthouse – Fourth in 2010. and San Antonio Streets: The General Services Administration is developing a new, 250,000-square- foot Federal Courthouse across from Republic Square.

2011-2012 Annual Report THE WHITLEY 31

HYATT PLACE

JW MARRIOT HAMPTON INN & SUITES

DOWNTOWN AUSTIN ALLIANCE 32 Music, Culture and Events

Background and Goals Arts and entertainment events and at- tractions unite people in joy, bring life to an area and encourage people to spend time and money. This is especially true in downtown Austin, the epicenter of The Live Music Capital of the World. The Downtown Austin Alliance’s goal is to foster an environment that is sup- portive of cultural organizations, music and events for the region that make down- town the premier destination for cultural events and entertainment. Our Progress Holiday Sing-Along and Downtown Stroll The DAA partnered with KUT 90.5 FM to fund and produce the annual Holiday Sing-Along and Downtown Stroll, which attracted more than 12,000 attendees. We installed a 30-foot holiday tree with custom, enhanced decorations outside the Capitol.

Sponsorships As part of our mission to enhance the value and vitality of downtown Austin, the DAA offers annual sponsorships to organizations or venues within the Public Improvement District. This year, the sponsorship committee focused on Placemaking and awarded $60,000 to organizations whose projects or programs promote a sense of community, enhance local economic activity and the pedestrian experience, inspire collaboration and pub- lic/private partnerships and foster pride and ownership in downtown.

2011-2012 Annual Report Placemaking Sponsorship P"ogram 2012 Sponsorships Austin School 33 Art for the Performing AnnMade Alliance Austin and Visual Arts Upkeep of Alphabet City: Snap Rock the House on 12th: Butterfly Mural at Place-Based Kitchen Performance/showcase 721 Congress Site-specific Snap Kitchen of student work Temporary AMLI Residential Pod: Enhancing Mexic-Arte Art Project Congress Museum 2nd Street District Royal Blue Holiday Window Walk Viva la Vida Waller Eighth Grocery Scholarship Festival Competition Street Creek Conservancy Royal Blue Mural Project Creek Show Pocket Park (four temporary Eighth Street art and landscape Austin Mural Project installations) Theatre Alliance/ (temporary ChingoZine art project) Artist Collective The Paramount & Ballet Public Mural Project Austin Area State Theatres Texas Austin at Frank Paramount Film Institute Art From Book Get Fit! 2013 Place-Making the Streets Program Festival Art From the Streets 20th Annual Show and Sale of Art by People who are Homeless

DOWNTOWN AUSTIN ALLIANCE MARTIN LUTHER KING BLVD

18th STREET

17th STREET LAVACA STREET LAVACA

COLORADO STREET COLORADO 16th STREET CONGRESS AVENUE CONGRESS GUADALUPE STREET GUADALUPE IH-35 ACCESS ROAD ACCESS IH-35

15th STREET TRINITY STREET TRINITY SAN JACINTO STREET JACINTO SAN 34 STREET BRAZOS Waller Creek

STATE CAPITOL 12th STREET

11th STREET

10th STREET Woolridge Square 9th STREET

8th STREET

7th STREET TRINITY STREET TRINITY SABINE STREET SABINE NECHES STREET NECHES RED RIVER STREET 6th STREET STREET JACINTO SAN IH-35 ACCESS ROAD ACCESS IH-35 LAVACA STREET LAVACA STREET COLORADO SAN ANTONIO STREET ANTONIO SAN STREET GUADALUPE AVENUE CONGRESS 5th STREET Republic Brush Square Square 4th STREET

3rd STREET Palm Park 2nd STREET

CESAR CHAVEZ STREET

T O W N L A

S. 1st STREET K

S. CONGRESS AVENUE S. CONGRESS E RAINEY STREET

2011-2012 Annual Report Parks and Open Space 35

Background and Goals • We worked with the City of Austin formation on park conditions, park activities, In addition to providing recreation op- and Austin Parks Foundation to bring visitor demographics and usage patterns. portunities and a collective backyard for bakery and café La Boite to the Old downtown residents, urban parks and open Bakery. This partnership introduced a C!munity P"ogramming spaces mitigate the environmental impact new source of both park revenue and We provided $10,000 to sponsor events, of buildings and highways. Unfortunately, visitors—foot traffic to the Old Bakery including Austin Parks Foundation’s as is the case in many cities, Austin parks Store has increased by 20 percent and Movies in the Parks series, Midtown Mutt- are severely under-funded—to the tune of sales have increased by 15 percent. Minster, PlazaLife and a Valentine’s Day $2 billion per year citywide. • We also contributed $50,000 to the event at the Old Bakery. Realizing that revitalizing and activat- Waller Creek Conservancy’s internation- Through our Arts and Placemaking ing downtown squares will take more al design competition for the redevelop- Sponsorships, we also supported the Sustain- than the current funding, the Downtown ment of this area, as well as $25,000 able Food Center Farmers’ Market Down- Austin Alliance is fostering public-private in annual funding support towards town and the Austin Parks Foundation’s partnerships to accomplish our goals. the Conservancy’s operating budget. Imagination Playground at Republic Square.

Our Progress Planning and Bond Package Advocacy Physical Improvements The DAA recommended two park-related Public-P"ivate Partnerships projects for inclusion in the 2012 General • The DAA initiated and managed • The DAA provided an annual $25,000 Obligation Bond Package. a study to identify public-private contribution to the Austin Parks Foun- • Downtown Squares – The three partnership options for operating dation to support its work to improve and program the downtown squares. remaining downtown squares need and managing Republic Square investment in basic infrastructure, Park. The study was funded by the • We supported efforts by the City of Austin Parks and Recreation Depart- including irrigation, lighting and DAA, Austin Parks Foundation and seating. Such investments will allow the City of Austin and conducted in ment and Friends of Wooldridge Square to improve Wooldridge organizations like the DAA and Aus- partnership with the City’s master tin Parks Foundation to leverage this plan update for Republic Square. Square by installing irrigation and sod, replacing trees and making seed funding for additional private electrical improvements. investments and volunteerism that • We also worked with the City of can transform our parks into vital Austin Parks and Recreation Depart- community amenities. ment, Austin Parks Foundation and • Waller Creek Improvements – Old Bakery stakeholders to identify This project would provide baseline possible improvements to the Old improvements for the Waller Creek Trail, Palm Park and Waterloo Park. Bakery Park. Tax Increment Financing district funds will only pay for the under- Park U#age Study ground flood control and water The DAA designed and launched a study quality tunnel, so the City of Austin’s to measure when, how and why people use contributions toward the public downtown parks. Over five months, we realm will seed the Waller Creek observed more than 1,000 users at Republic Conservancy’s capital campaign for Square Park and the Old Bakery in 30-min- other essential aspects of this area’s ute intervals. Our results provide baseline in- transformation.

DOWNTOWN AUSTIN ALLIANCE 36 Retail

Background and Goals East Sixth Street A diverse mix of shops, restaurants and In addition to recruiting retailers, we sup- service providers makes downtown a place ported policies and infrastructure improve- where employees want to linger after work, ments that work toward our vision of East where residents can fulfill all of their needs, Sixth Street, which states that the area can where families can do their weekend shop- and should be an actively managed live ping and where companies want to relocate music, entertainment, mixed-use and his- to get in on the action. toric district that lives up to its brand and Over the past year, the Downtown is a source of pride for all Austinites. Austin Alliance continued to provide leadership in the implementation of the Congress Avenue Downtown Retail Redevelopment Strat- We created a Congress Avenue Shopping egy, an initiative to cultivate a mix of local, Guide and Directory—available at all Con- regional and national retailers downtown. gress Avenue retailers, hotels and visitor centers—to help promote the area and its Our Progress individual stores. We also assisted retailers Recruitment with window merchandising and held a We increased our DAA retail recruiter “cash mob” event encouraging people to position from part time to full time and bring $20 to Congress Avenue Card & Gift continued our focus on East Sixth Street Shop at a designated time. and Congress Avenue, researching and re- cruiting local and regional retailers to those Retail Wins: Congress Avenue areas. To connect with retail experts and meet with national retailers interested in Announcements Consuela – 910 Congress Ave. the Austin market, we attended the annual Handbags and accessories International Council of Shopping Centers Urban Wine + Liquor – convention in New York City. We also at- LaVazza – 914 Congress Ave. 200 Congress Ave. tended the Downtown Works annual retail Coffee shop Spirits recruiting seminar in Portland to learn best practices from other cities. Openings Retail Wins: East Sixth Street Brooks Brothers – 101 W. 6th Street Pop-up Stores Men’s and women’s clothing Openings The DAA worked with Mayor Pro Tem Sher- Easy Tiger – 709 E. 6th Street CsillaWear – 504 Congress Ave. yl Cole and City of Austin staff to change the Bakery + Biergarten Women’s clothing city code so retailers can open pop-up stores, Midnight Cowboy – 313 E. 6th Street such as the one Limbo Jewelry set up during La Boite – 1006 Congress Ave. Cocktail bar the Holiday Stroll on Congress Avenue. Now Bakery retailers can apply for a temporary change Lomography – 912 Congress Ave. of occupancy (i.e. from restaurant to retail) Photography equipment for up to 90 days at a time. We also created a toolkit to help retailers set up and maximize Swift’s Attic – 315 Congress Ave. these urban storefronts. New American cuisine

2011-2012 Annual Report 37

DOWNTOWN AUSTIN ALLIANCE 38

Streetscape Improvement P"ojects East Second Street, Phase III – Congress Avenue to Trinity Street Federal Courthouse Sidewalks Colorado Street – West Third Street to West Tenth Street Third Street – West Avenue to Trinity Street Eighth Street – West Avenue to Congress Avenue

2011-2012 Annual Report Infrastructure 39

Background and Goals downtown improvement projects, includ- tion of funds, which includes four Austin’s transportation system must keep ing the wayfinding program. downtown projects. These projects pace with its population growth if our city have either already been designed or is to retain its quality of life and appeal to Movability Austin will complete connections in strategic investors and employers. In addition to We continued to support Movability Austin, locations. In addition to addressing facilitating greater mobility for vehicles, downtown’s new transportation manage- failing streets and improving street we must also cultivate safe, enticing ment association, in its efforts to educate area surfaces, this program will also up- streetscapes for pedestrians and cyclists. employers and employees about alternative grade utilities and improve sidewalk This year, the Downtown Austin Alli- commuting solutions. The DAA, the City of connectivity and accessibility. ance continued striving to improve access Austin, Travis County and Capital Metro all • East Sixth Street Streetscapes to and mobility within downtown Austin. pledged to fund Movability Austin for three Improvements – This project, which years, and the organization received a grant was recommended in the Downtown OUR PROGRESS from the Capital Area Metropolitan Planning Austin Plan, would transform the Organization to help fund its efforts. physical environment of East Sixth Street so it can better support a mix Wayfinding The DAA monitored the City of Austin’s Street Closures of daytime uses and provide a vital progress toward the development of a The DAA informed the downtown com- connection to Waller Creek. While the downtown wayfinding system and advocat- munity of all upcoming street closures. We project was not included in the recom- ed for a timely implementation. The City also worked with special-event organizers mended bond package, the DAA will and its design consultants presented three to help them minimize the impact their continue to work to get the project wayfinding strategies to the public and street closures had on our members. funded and built—2010 bonds already used feedback to develop a final direction. Great Streets funded its design and engineering. The DAA was instrumental in bringing this The DAA continued supporting the City project to fruition—we assembled the ini- of Austin’s downtown street improvement tial exploratory task force in 2005 and have projects, which follow the Great Streets been strong advocates for it since. Now Master Plan. Our Great Streets advocacy that the project is underway we continue to work helped ensure that all street rebuild- provide input through a representative on ing projects include streetscape improve- the project steering committee. ments. Since the Great Streets Master Plan was completed in 2001, several dozen block Parking faces have been made over, including the After the City of Austin extended paid 10-block Brazos Street project, which was parking hours at downtown meters in completed during the past year. Several 2011—a move which the DAA supported— more projects that are underway or pend- downtown saw an increase in parking ing will significantly increase that total. garage use for long-term customers (those parking a vehicle for more than three Bond Package Advocacy hours), which has made it easier for short- The DAA recommended two streetscapes term parkers to find on-street spaces. The improvement projects for inclusion in the meters’ expanded hours of operation have 2012 General Obligation Bond Package. also yielded an extra $2 million in parking • Street Reconstruction Program – fees, of which 40 percent will be used for We supported this citywide alloca-

DOWNTOWN AUSTIN ALLIANCE 40

Downtown Austi to reach and e explore – a pl nature’s beauty be2011-2012 Annual Report is easy 41 own Austin and enticing to ore – a place where auty beckons.

DOWNTOWN AUSTIN ALLIANCE 42 Public Safety and Cleanliness

Background and Goals Bond Package Advocacy Since its inception, the Downtown Austin The DAA helped shape an Affordable Alliance has recognized public safety and Housing bond package for inclusion in the cleanliness as the fundamental components 2012 General Obligation Bond Package. needed to create a vibrant downtown. We recommended a significant allocation Through its direct services and advo- for low-barrier, or Housing First, perma- cacy, the DAA strives to make downtown nent supportive housing for the chronically safer and cleaner—providing the founda- homeless with multiple barriers to housing. tion for building value and vitality. Crime Safety Cameras OUR PROGRESS We worked with the Austin Police Depart- ment on the implementation of a DAA- Affordable Housing Advocacy funded crime safety camera system. The APD The DAA continued its support for perma- installed 27 cameras throughout downtown, nent supportive housing to help downtown’s which officers monitor 24/7 at APD’s Real- chronically homeless population stay safe and Time Crime Center to help prevent crimes, resist criminal activity. Our efforts included: catch criminals in the act and assist in solving • Capital Studios: We formally sup- crimes and prosecuting offenders. In the first ported Foundation Communities’ six months of use, the cameras assisted the plans to build Capital Studios, a com- APD in solving 108 cases. plex at 11th and Trinity Streets that will dedicate 27 of its 135 affordable housing units to providing low-barri- Downtown Rangers er, permanent supportive housing for The DAA continued to fund and oversee the chronically homeless. This is part the Downtown Rangers program, which of a plan—created by the DAA, Austin puts 14 full-time civilian APD staff on the City Council, City of Austin, Ending street as “eyes and ears” to protect and Community Homeless Organization, assist citizens and to assist APD officers. Reentry Roundtable and other com- We worked with the APD to fund and munity organizations—to eventually implement two Rangers “Leads” posi- create and operate 350 permanent tions—which provide added supervision supportive housing units citywide. during all Rangers’ shifts—and to pilot • Caritas/Community Court a new nighttime Rangers patrol in areas Partnership Housing Program: with high pedestrian traffic, such as the The DAA committed funding and convention center, hotels and parking lots. actively assisted in the implementa- At the end of the pilot, we’ll evaluate the tion of this permanent supportive effectiveness of these efforts and determine housing program, which targets where we need extra Ranger patrol hours the Downtown Community Court’s and how they will be funded. frequent, chronically homeless of- fenders and refers them to Caritas Nighttime Lighting Pilot for placement in permanent housing We worked with APD to implement a pilot with robust services. program that floods key downtown areas

2011-2012 Annual Report 43

with bright light from 10 p.m. to 3 a.m. This initiative was so successful in reducing vehicle burglaries, assaults and other crime Downtown that APD is now working with Austin Maintenance Department Energy to add permanent lighting to these Rangers areas and to retrofit existing poles with brighter fixtures. HOURS HOURS HOURS CLEANING GRAFFITI ASSISTING REMOVING Entertainment District SIDEWALKS TAGS CITIZENS, LITTER AND AND REMOVING REMOVED VISITORS AND T"affic Control GRAFFITI The DAA supported the APD’s entertain- CHEWING GUM THE APD ment district traffic control initiative, which places officers at key intersections to move traffic out of downtown more quickly after bars close. This helps relieve late night traffic congestion and helps reduce 17,160 5,720 4,608 29,120 crime and traffic-related incidents.

K"imelabb We worked in partnership with Krimelabb to complete the development of a web-based system for analyzing and mapping crime within the Downtown Public Improvement District. This information provides a factual prioritizing the reconstruction of five basis for the DAA’s public safety advocacy downtown alleyways and the completion of and assists in its assessment of safety-relat- nine water and wastewater improvement ed programs and initiatives. projects. We also helped communicate to property owners and residents about these Refuse and Recycling projects, which improve serviceability to The DAA successfully advocated for the businesses, property owners and residents re-authorization of the Downtown Refuse and build capacity for increased develop- Contract District and assisted Austin ment and utility services. Resource Recovery in the development and implementation of the Universal Recycling Maintenance Services Ordinance and single-stream recycling in The DAA’s crew of 11 maintenance special- the Refuse Contract District. These are ists continued to hit the streets at dawn significant steps on the path to achieving each day, washing sidewalks and removing Austin’s Zero Waste plan. litter, chewing gum and graffiti tags. In addition to serving the downtown com- Alley Reconstruction munity, the DAA maintenance department We assisted the City’s Public Works Street strives to provide gainful employment to and Bridge Division in identifying and individuals with barriers to employment.

DOWNTOWN AUSTIN ALLIANCE 44 Advocacy and Policy

Background and Goals With November 2012 marking Austin’s Bond Package Advocacy largest bond election since 2006, this year The DAA evaluated all projects for potential inclusion in the brought the Downtown Austin Alliance City Council’s 2012 bond election package, and actively supported many opportunities to encourage positive those that enhance downtown access, transportation and vitality. Most DAA priority projects were included in the bond package. downtown initiatives. And as we do every day of every year, we also continued to advocate for policy that enhances down- town’s economic prosperity and competi- tive advantage. Permanent Supportive Housing $ (Included in $76.8 million Citywide 76.8 OUr progress Affordable Housing package) MILLION Downtown Austin Plan We supported the Downtown Austin Plan, which the Austin City Council adopted in Street Reconstruction Program $ December 2011 after incorporating many (Citywide program that includes four 35.3 DAA-recommended changes. downtown Great Streets projects) MILLION

U"ban Rail In preparation for a future bond election, we developed a campaign to educate the IH-35 Improvements $15 community about the scope and benefits of MILLION a potential regional urban rail system.

Ongoing Advocacy We monitored other issues that may impact Waller Creek Improvements $13 downtown development, such as: + Palm and Waterloo Parks • Heritage Tree Ordinance MILLION • Sound mitigation requirements in new downtown residential and hotel buildings Design of New Projects: • Expansion of MetroRail service to (Citywide program that $4 include Friday nights and Saturdays includes Congress Avenue) MILLION • Foundation Communities’ Capital Studios complex • Downtown Refuse Contract District Downtown Squares $1 MILLION

2011-2012 Annual Report 45 Communications

Background and Goals • Give businesses access to the latest businesses, such as the Congress Avenue From bond elections to street closures, downtown office vacancy and demo- Shopping Directory and toolkits for every day brings news that affects the graphic data. opening pop-up stores and programming downtown community and Central Texas • Inform everyone of downtown news public plazas. at large. The Downtown Austin Alliance and events as well as the DAA’s constantly communicated these issues to initiatives. Advocacy C!munications our stakeholders to increase their knowl- • Help visitors and Austinites plan We worked with government and communi- edge of and interest in downtown Austin— their downtown experiences. ty groups to coordinate our communications as well as the DAA. • Help residents find groceries, pet care efforts related to urban rail and mobility and daily essentials. issues. This ensured the public received Our Progress consistent information from all parties. Media Relations Downtown Austin Connects The DAA kept all Austin-area news The DAA developed Downtown Austin C!munication Channels reporters informed of downtown issues Connects - a campaign connecting the excit- • Weekly e-newsletter: and events, and responded to requests ing plans for the future of downtown - in This Week in Downtown for information and interviews. Our daily partnership with the City of Austin and the • Website: DowntownAustin.com activity led to 2,251 mentions of downtown Texas Facilities Commission. • Events Calendar: activities in the media between July 2011 DowntownAustin.com/Events and June 2012. Retail and Event Support • Facebook Pages: Fans of Downtown The DAA developed marketing cam- Austin, Congress Avenue Website paigns—with a heavy emphasis on social • Twitter: @DowntownATXInfo We hired Austin creative agency Foxtrot media—to support events including • Holiday Website: Bravo Alpha to redesign the DAA website PlazaLife and the Holiday Sing-Along DowntownAustinHolidays.com at DowntownAustin.com. The new website, & Downtown Stroll. We also developed • DOWNTOWN TV Website: which will launch in Fall 2012, will: promotional and educational tools for DowntownAustinTV.org

Social Media Followers Facebook Twitter July 2012 July 2012 July 2011 July 2011 487 1,985 1,147 1,681

DOWNTOWN AUSTIN ALLIANCE 46 education

Background and Goals John C. Rosato, Principal, Southwest Retail T"aining Our most important downtown issues are Strategies Group In February 2012, we hosted a free “Raising complex by nature, involving many diverse Your Retail IQ” seminar series for down- groups, policies and viewpoints. The best FEBRUARY 2012 town retailers and prospects. Jan Triplett, understanding comes from discussion, so Transit Leaders Breakfast CEO of Business Success Center, addressed the Downtown Austin Alliance gives the Gary C. Thomas, President and these topics: downtown community opportunities to Executive Director, Dallas Area • Reducing the Dangers and discuss important topics with local and Rapid Transit Enhancing the Delights of Daily national leaders. Neil McFarlane, General Manager, Deals: Best Practices in Online TriMet (Portland) Coupon Marketing Paul Jablonski, CEO, San Diego Our Progress • Capturing and Keeping the Best Metropolitan Transit System Local Customers: How to Attract Annual Meeting Linda Watson, President and CEO, Platinum Customers On Oct. 28, 2011, we held our annual DAA Capital Metro Membership Breakfast featuring keynote • How to Find Your Business a BFF: speaker Carol Coletta, president of Art- MARCH 2012 Successful Strategic Alliances Place and national placemaking thought Movability Austin kickoff and Partnerships leader, who discussed why downtowns Jim Pledger, Partner, Jackson Walker matter, what people look for and think L.L.P. and Chair, Movability Austin about when choosing a place to live, and Glenn Gadbois, Executive Director, how Austin can keep its lead as one of the Movability Austin premiere downtowns in the world. Council Member Chris Riley, City of Austin I##ues & Eggs Christina Song, Project Coordinator, The DAA organized and hosted five HomeAway educational breakfast meetings—called “Issues and Eggs”—to help the community APRIL 2012 learn about hot topics affecting downtown. Prophet of Parking These sessions, which draw 100-200 at- Donald Shoup, Professor of tendees on average, are designed for DAA Urban Planning, UCLA members but open to all interested parties. APRIL 2012 JULY 2011 Transforming public spaces Bike sharing Meredith Powell, Executive Director, Jason McDowell, Projects and Austin Art Alliance Logistics Manager, BCycle, LLC. Daniel Woodroffe, President Cindi Snell, Executive Director, & Founder, dwg. San Antonio Bike Share Eleanor McKinney, Principal, Eleanor Todd Hemingson, Vice-President of McKinney Landscape Architect Strategic Planning & Development, Matthew Passmore, Principal, Rebar Capital Metro Art & Design Group Craig Staley, General Manager, Mellow Johnny’s Bike Shop

2011-2012 Annual Report 47 Leadership

Background and Goals other interested parties. In redesigning • Austin Parks Foundation public/pri- Downtown leadership doesn’t come just the DAA website (DowntownAustin.com) vate park management partnerships from elected officials. Anyone with a desire this year, we will bring in large amounts • Caritas/Community Court Partner- to contribute to downtown’s vitality can be of downtown-related data together in one ship Housing Program a leader, whether they’re an organizational place for easy public access. Visitors will see • Waller Creek Conservancy director or volunteer, property owner or the latest demographics, download DAA resident, student or retiree. A diversity of reports like our Congress Avenue Vision Leader Engagement perspectives helps us all arrive at the best and review master plans like the Downtown The DAA developed downtown leadership solutions to downtown challenges. Austin Plan and Waller Creek Plan. by connecting residents, property owners This year the Downtown Austin and partners with opportunities to shape Alliance continued helping people and Strong Partnerships the area’s future. organizations to increase their knowledge We continued to develop effective relation- of and interest in downtown, and then ships with key stakeholders in the public engage in the future of downtown. and private sectors, creating partnerships that support the DAA’s mission and proj- Our Progress ects. Examples include: C!mittees Research and Information • Movability Austin Any DAA member can join The DAA has long served as a key data • Project Connect these DAA-managed groups, source for the downtown community and • Downtown Austin Connects which meet monthly. đƫ
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DOWNTOWN AUSTIN ALLIANCE 48 Downtown Austi is a prosperous pl that is both e and environme sustainable.2011-2012 Annual Report

Austin 49 rous place h economically ironmentally

nable. DOWNTOWN AUSTIN ALLIANCE 50 FINANCIAL REPORT

ASSETS

CURRENT ASSETS Cash and Cash Equivalents 1,687,675 Investments 1,488,562 Accounts Receivable 21,345

DOWNTOWN AUSTIN ALLIANCE Prepaid 11,212 TOTAL CURRENT ASSETS 3,208,794

C!bined Statement Property & Equipment,

of Financial Position net depreciation of $77,995 212,108 TOTAL ASSETS 3,420,902

LIABILITIES AND NET ASSETS

FOR FISCAL YEAR CURRENT LIABILITIES ENDED APRIL 30, 2012 Accounts Payable 53,309 Accrued Expenses 369,521 Deferred Revenue 2,500 TOTAL CURRENT LIABILITIES 425,330

NET ASSETS Unrestricted Net Assets 2,995,572 Temporarily Restricted Net Assets — TOTAL NET ASSETS 2,995,572

TOTAL LIABILITIES AND NET ASSETS 3,420,902

2011-2012 Annual Report Changes in Unrestricted Net Assets Revenue and Other Supports 51 Public Improvement Revenue 2,785,721 Contributions from Travis County 25,000 Membership Dues 11,900 Interest Income 10,066 Contributions 95,195 Other Supports 8,158 Gain (Loss) on Disposal of Fixed Assets (1,101) TOTAL REVENUE AND OTHER SUPPORTS 2,934,939 Net Assets Released from Restrictions — DOWNTOWN AUSTIN ALLIANCE TOTAL UNRESTRICTED REVENUE AND OTHER SUPPORT 2,934,939 C!bined Statement of Activities Expenses PROGRAM SERVICES Parks 196,666 Arts/Marketing 244,127 Communications 298,361 FOR FISCAL YEAR Economic Development 685,780 ENDED APRIL 30, 2012 Membership 76,923 Security 689,369 Maintenance 463,948 Streetscapes & Transportation 31,836 TOTAL PROGRAM SERVICES 2,687,010

Supporting Services General & Administrative 282,519 TOTAL SUPPORTING SERVICES 282,519 TOTAL EXPENSES 2,969,529 Increase (decrease) in net assests (34,590) Net Assets CHANGES IN TEMPORARILY UNRESTRICTED NET ASSETS Contributions- Net Assets Released from Restrictions INCREASE (DECREASE) IN NET ASSETS (34,590) NET ASSETS AT BEGINNING OF YEAR 3,030,162 NET ASSETS OF END OF YEAR 2,995,572 2012 52 FINANCIAL REPORT

DOWNTOWN AUSTIN ALLIANCE Budget Fiscal Year 2012-2013 9.7% 10.2%

47%

22.4%

10.7%

Improving the Basics/Public Realm 1,369,646 Promoting Economic Vitality 653,042 Developing Downtown Leadership 311,418 Current Impact Areas 296,396 Internal Capabilities and Systems 281,255 TOTAL 2,911,757

2011-2012 Annual Report 53

DOWNTOWN AUSTIN ALLIANCE 2011-2012 Downtown Austin Alliance 54 Board and Advisory Board

Officers Associate Members Advisory Board Chair Larry Graham, Texas Gas Service John A. Barclay, The John A. Barclay Pamela Power Greg Hartman, Seton Family of Hospitals Agency, Inc. *Marshall Jones, The Wine and Food Bobbie Barker, St. David’s Community Vice Chair Foundation of Texas Health Foundation Larry Graham, Texas Gas Service Michael Kennedy, Commercial Sinclair Black, Black & Vernooy Architects Texas, LLC David Bodenman, Highland Secretary Carol Polumbo, McCall, Parkhurst Resources, Inc. Amy Shaw Thomas, & Horton LLP Terry Boothe, T. Boothe Commission The University of Texas System Mark Tester, Austin Convention Center Company Michele Van Hyfte, Seton Family Hayden Brooks, American Realty T"easurer Laura Gass of Hospitals Corporation *Daniel Woodroffe, dwg. O. Philip Breland Jr. Large Property Owners Kent Collins, Centro Development Public Members Cathy Coneway, Stanberry & Associates *Eddie Burns, Austin-American Linda Watson, C. Wade Cooper, Jackson Walker LLP Statesman Capital Metro Mayor Pro Tem Sheryl Cole, Carl Daywood, Carl Daywood Realtors Jerry Frey, CBRE Sue Edwards, City of Austin Carrie Holt, AMLI Residential City of Austin Commissioner Karen Huber, Tim Finley, Finley Company Properties Trust Robert Gaston, Transwestern Adam Nims, Trammell Crow Company Travis County Aundre Dukes, John Horton, Horton Investments Andy Smith, Thomas Properties Group Texas Facilities Commission Bill Keenan, Wells Fargo Bank Tom Stacy, T. Stacy & Associates Eva Martin, AT&T Jim McBride, Blue Sage Capital Medium Property Owners Chair Emeritus Bill McLellan, Family Eldercare Joel Sher, Nancy Burns, Norwood Tower Management Congress Holdings Group John Nyfeler, Consulting Architect Matthew Hooks, Ironwood Real Estate Tom Petrie, Community Volunteer *Laura Gass Advisory Board Representative Mac Pike, The Sutton Company Sharon Kilmartin, InterContinental to Board of Directors Bill Renfro, Community Volunteer John Rosato, Southwest Strategies Group Stephen F. Austin Fred Schmidt, Wild About Music Alex Pope, Alex Pope Company Rob Roy, CBRE Fred Schmidt, Wild About Music Jim Ritts, Austin Theatre Alliance *Denotes Committee Chair Beverly Silas, Beverly Silas & Associates Small Property Owners Jeff Trigger, LaCorsha Development Will Wynn Cid Galindo, The Galindo Group Jude Galligan, REMAX Downtown Austin Allen Green, Wells Fargo Wealth Management *Charles Heimsath, Capitol Market Research Pamela Power *Sania Shifferd, SDSArchitects

2011-2012 Annual Report 55

DOWNTOWN AUSTIN ALLIANCE Downtown Austin Alliance 56 Staff

Executive Director Downtown Austin Contact Charles Betts Maintenance Team Downtown Austin Alliance 211 E. 7th Street, Suite 818 Chris Rolig, Supervisor Austin, TX 78701 Associate Director Ramiro Beltran Tel: 512.469.1766 Molly Alexander Ernest E. Covington Fax: 512. 381.6276 Mamadou Kane Arts and Parks Director Maurice Richards Melissa Barry Daniel Torres Connect Downtown Austin Alliance: DowntownAustin.com Security and Maintenance Director Downtown Rangers Bill Brice Dane Sullivan, Supervisor DOWNTOWN TV: Angelica Casas DowntownAustinTV.org Accounting Director & Human Ming-Hsi (Justin) Chen Twitter: @DowntownATXInfo Brian Madry Resource Director Caleb Manno Facebook: Fans of Downtown Austin Samia Burns Jonathan Martin Jeffery McCartney Annual Report Credits Streetscapes and Ian McGarrahan PHOTOGRAPHER: Julianna Milam Michael Knox Transportation Director David Rodriguez ADDITIONAL PHOTOGRAPHY: Thomas Butler John Rodriguez Brian Gray, Waller Creek Conservancy Dustin Sites Economic Development Director EDITOR: Julie Fitch Erica Hess, Plume DESIGN: Retail Recruiter Matthew Bromley, Graphic Engine Design Meredith Sanger

Membership Director Alice Vargas

Communications Director Julie Weaver

2011-2012 Annual Report 57

DOWNTOWN AUSTIN ALLIANCE 58

2011-2012