SPORTS THE LAST WORD IN SPORTS BUSINESS AND LAW SUMMER 2012 Looking to build a great new sports facility? Mix a mastery of marketing, financing, design, and diplomacy, and maybe you’ll succeed. COUNTDOWN TO THE OLYMPICS INTERVIEW WITH SWIMMING’S CHUCK WIELGUS TRENDS IN SPONSORSHIP HOW TO: I LOCATE THE RIGHT SITE I CREATE THE RIGHT DESIGN I WORK WITH THE COMMUNITY I FIND THE FINANCING I MAXIMIZE MARKETING OPPORTUNITIES I MAKE FACILITIES EFFICIENT AND SUSTAINABLE the boxscore TITLE IX By the Numbers IX must be the most famous Roman numeral in women’s athletics. Almost exactly XL years after Congress passed Title IX, requiring that federally funded schools provide A New Stance on Concussions equal sports opportunities for women, the story of Gone are the days of shaking off a “bell-ringer” and trotting back onto the field. women’s participation can also be told in numbers. Concussions can cause long-term damage, and as of 2011, all four major pro leagues have (For convenience, we’ll employ the Arabic form.) The drafted tougher concussion policies. —Richard Sine and Jill Colford bottom line: Plenty of progress—but no parity. —J.C. 1 in 27 high school girls played sports in 1972 15 2011 190 1 in 2.5 play today Number of MLB players Year that the NBA Concussions reported who suffered concussions instituted its first league- in the NFL during 2011-12 9: Number of women who ran the Boston Marathon in 1972 in the 2011 season wide concussion policy season, down 12.5 percent 26,907: Number of women who ran in 2012 from the previous season 7 44 13.5 million: Viewers, 2011 Women’s World Cup final Length, in days, of an Percent of the 80 reported 17.3 million: Viewers, 2011 NBA Finals (average) MLB concussions DL concussions suffered by established in 2011 NHL players in 2011 result- 1,300+ $37,260: Min. salary for a WNBA player ing from “legal” hits Number of retired NFL $473,604: Min. salary for an NBA player 9 players who have sued Average number of NBA 20 the league, claiming it 43: Percent of NFL fans who are women players missing playing Percent of NHL failed to warn them about 80: Percent of all sport apparel dollars time each year due to concussion sufferers concussion effects spent by women concussions since 2006 who report amnesia $25 million: Earnings of Maria Sharapova, the highest-paid female athlete. $75 million: Earnings of Tiger Woods, the highest-paid male athlete. September 1, 2011 March 23, 2012 May 23, 2012 June 18, 2012 National Olympic Committees National Olympic International Olympic Committee (IOC) Final nominations must submit names of cities Committees must executive board declares which cities for players to the interested in hosting the 2020 apply for athlete are final candidates to host 2020 U.S. Men’s Olympic Olympic Summer Games accreditation Olympic Summer Games Basketball Team January 15, 2012 March 31, 2012 June 1, 2012 Final day for athletes Deadline for media to Athletes must submit third- to apply for a spot on apply for press passes quarter athlete location the U.S. Anti-Doping to the 2012 Olympic forms for Out-of-Competition Agency board of directors Summer Games doping control tests ILLUSTRATIONS BY PETER & MARIA HOEY; PHOTOS: SHUTTERSTOCK TV CONTRACTS College Football: The Tail That Wags the Dog ESPN If you’ve ever doubted that football drives college sports, $500 MILLION look no further than these television contract numbers. 4 years Attracting about $33 million/game, the BCS swamps both hoops and baseball. —Matthew Schwartz $33 MILLION per game EVENT TERMS CONTRACT YEARS NETWORK(S) DEAL SIGNED Bowl Championship Series $500 million/4 years 2011-2014 ESPN November 2008 (Fiesta Bowl, Orange Bowl, Sugar (approximately $33 million/game) (Fiesta, Orange, Sugar) Bowl, BCS National Championship) 2011-2013 (Nat’l Title) *Rose Bowl is aired on ABC NCAA Men’s Basketball $10.8 billion/14 years 2011-2024 CBS, Turner Sports April 2010 Tournament (approximately $12 million/game) *CBS and TBS will switch (games shown on CBS, Final Fours each year TNT, TruTV, and TBS) starting in 2016 24 NCAA Championships $500 million/13 years 2011-2024 ESPN December 2011 (includes women’s basketball, (approximately $2 million/game) December 15, 2011 to (across multiple College World Series for baseball *Prior contract was $200 the end of 2023-24 platforms including and softball) million/11 years school year ESPN, ESPN2, ESPNU, ESPN3, ESPN Mobile) June 25, 2012 July 16, 2012 July 18, 2012 Final nominations for 30 IOC assumes responsibility Rule 40—which limits advertising appearances players and replacements for doping control during the by athletes and other participants—takes to the Women’s Olympic Games, up to and including the effect; it applies until three days after the Soccer Team day of the Closing Ceremony Closing Ceremony July 9, 2012 July 16 – August 12, 2012 July 23, 2012 July 27, 2012 Deadline for final lists of All participating athletes are Opening of the Start of 2012 Olympic participating athletes, who can subject to random doping testing 124th IOC Session Summer Games in London be replaced after this date only at any time or place, with no in London under exceptional circumstances advance notice required WELCOME OLYMPICS Race to the Top: How to Win the An Olympics Timeline With the 2012 Olympic Summer Games in London fast Name Game approaching, there are deadlines to be met, decisions to be made, and rules to be enforced. Much is going on behind hen you look at the architect’s rendering the scenes to make sure this year’s games—and the ones of downtown L.A. on pages 4 and 5, what’s coming up—go off without a hitch. —M.S. bound to strike you first is the array of W corporate names lighting up the nighttime sky. Nokia. Staples. Herbalife. And the proposed stadium that would be brought to you by Farmers Insurance. Naming rights, as Bryan Cave Sports & Entertainment Group Co- Chair Steve Smith pointed out in a recent New York Daily News opinion column, can offer cities, states, and taxpayers opportunities to provide and receive services—from sports and entertainment to rental bikes, rebuilt libraries, renovated subway stations, and brand new parks. The trick is finding the right deal, picking the right venue, engaging the public’s imagination, and mastering the skills that are needed to ensure success. Naming rights are also key to the evolution of both this magazine and the law firm that sponsors it. Launching as HRO Sports last fall, this magazine was the brainchild of the September 7, 2013 law firm of Holme Roberts & Owen LLP. In December, HRO Election of the became part of Bryan Cave LLP. In the process, the firm’s host city for the Sports & Entertainment Group became bigger and stronger. 2020 Olympic And so did the magazine, now called Bryan Cave Sports. Summer Games One other thing. What you don’t see in the L.A. aerial shot is the Bryan Cave logo. But zoom in a bit, and there it is, a few floors below the Herbalife logo at 800 W. Olympic Blvd. January 7, 2013 Mike Winkleman Finalist cities must Editorial Director submit official bid books to IOC for 2020 Olympic SPORTS Summer Games The BoxScore Key deadlines in the march toward the Olympics. Measuring the impact of concussions. Forty years of women in sports. College football rules. November 14, 2012 Official debriefing Starting Block of 2012 Olympic Lessons from the Dodgers’ sale. Should student-athletes be paid to play? What social media—and lockouts—mean for sponsorships. And more… 2 Summer Games Cover Story: The Next Big Game The Roman Colosseum wasn’t built in a day. Neither are the world’s new sports facilities. Here’s how to streamline the process. 4 Q&A: Chuck Wielgus August 12, 2012 “There are many ways to get to the top of the mountain,” says USA 8 End of 2012 Olympic Swimming’s Wielgus. He tells us about a few of them. Summer Games The BoxScore 2 in London Famous athletes fight unlawful use of their photos and likenesses. The upsurge in sports apps. Watching the Olympics. 9 SUMMER 2012 # BRYAN CAVE SPORTS 1 MLB starting block Dodging the Next Major League Bullet NCAA The Los Angeles Dodgers entered spring training this year in a state of turmoil. For two years the team Pay-for-Play? had been victimized by the ugly divorce proceedings of Frank and Jamie McCourt, who bought No Way the team in 2004. The team’s ticket sales and win record had both plunged, culminating in a bankruptcy filing. The McCourts finally agreed to sell the Dodgers last November. “Without a stable owner in place, budgeting for things such as free agency and player development is tricky,” says Eric Schroeder, a partner with Bryan Cave. “This situation wave of corruption in college counsel. It’s the nature of the business for any can handcuff sports has led critics of the NCAA sports entity. “Competition would be chaos MAGIC TOUCH a front office to charge that its student-athletes without rules,” he explains. “And you can’t Magic Johnson and distract should be paid to play, rather than have rules without agreement among the par- and company A relieve McCourt. executives from merely given scholarships. In a typical salvo, ties who participate.” the main goal, leading civil rights historian Taylor Branch ar- Bartz argues that a different system would which is fielding a winning team.” gued in The Atlantic last fall that the NCAA cre- damage college sports because marquee sports The team’s financial woes forced ates an illegal cartel that artificially depresses such as football and basketball generate rev- them to pass up free agents Albert the compensation that college athletes can enue that can subsidize lower-profile teams.