2014. 10. 14-16 THE SHILLA SEOUL, KOREA Invitation

This year is the 15th anniversary of the World Knowledge Forum (WKF). To measure up to the high standards of those who have been waiting for this magnificent event in October, we have invited the finest speakers and prepared an ever more meaningful event. The 15th edition of the World Knowledge Forum marks the start of “Season 2” for several reasons. We designed every single session with extreme care to create the most rewarding experience for the participants and prepared exciting sub-events inside the venue. Additionally, the quality of our new venue, Shilla Hotel, will also come as a pleasant surprise for the participants. The World Knowledge Forum celebrates its 15th anniversary under the theme “Invigorating the Global Economy”. Although the world has overcome the global financial crisis, many are still stranded in a dark tunnel. Furthermore, a number of issues discussed during the 14th World Knowledge Forum are still major issues at hand. Income and wealth inequality, high unemployment rate, and various international conflicts are only small parts of question we must actively unravel. We chose the key word “Invigorate” with hopes to produce solutions to reenergize the stagnant global economy. At this year’s World Knowledge Forum, globally recognized experts from diversified fields will examine ways to empower the global economy. By engaging in passionate discussions on the leading issues of our time, the forum will no doubt provide an excellent experience for all of the participants. Thank you.

Dae-whan Chang Founder, the World Knowledge Forum Chairman, Maekyung Media Group 02 I 03

REGISTRATION INFORMATION VENUE

On-line registration is available on our official website: www.wkforum.org Eulji-ro Dongdaemun

On-line Registration Flow Grand Ambassador Hotel

Dongguk Univ. Station Yaksu Station

5 Jangchung Gym Dongho Daegyo Jangchungdan Park 1 2 3 4 5 Shilla Duty Free Shop Click Enter personal Payment Confirmation Letter Complete Dongguk Univ. Outdoor Sculpture Park “Registration” information

Registration Fee Domestic Participants The Shilla Seoul The World Knowledge Tunnel Registration Fee Early bird Registration Registration Category (Until Aug. 31, 2014) (Sept. 1~Sept. 30, 2014) Forum’s National Theater of Korea 10% discount Full Payment Haneul Regular Price ₩2,970,000 ₩3,300,000 Season 2 premieres Theater Students (University, High school), Disabled (1st degree ~ 3rd degree) MegaBox Theater 50 % Discount Beotigogae ₩1,650,000 at The Shilla Seoul. Station Overseas Participants Banyan Tree Registration Fee $2,000 Namsan Park

Hannam Daegyo The registration fee covers: Attendance of one (1) person for all sessions, WKF dinner, luncheon, and forum materials. Hotel fee is NOT included. The15th World Knowledge Forum Requests for cancellations must be sent in writing by September 26, 2014, via fax or e-mail, to the Registration Office for a refund. Oct. 14~16, 2014, THE SHILLA SEOUL | HANEUL THEATER, Korea Students must send a certificate of studentship via fax or e-mail to qualify for additional discounts. Participants with disabilities must submit the appropriate paperwork to qualify for additional discounts. The World Knowledge Forum Secretariat 5FL. Maekyung Media Center Bldg. 190, Toegye-ro, Simultaneous translations will be available in all of the sessions at the forum. Jung-gu, Seoul, Korea 100-728 The World Knowledge Forum materials will be available at the event site only during the three days of the forum Tel +82-2-2000-2411~8 Fax +82-2-2000-2419 E-mail: [email protected] For further information, please visit our website (www.wkforum.org). Website: www.wkforum.org 04 I 05

History

The 14th World Knowledge Forum The 11th World Knowledge Forum The 7th World Knowledge Forum The 3rd World Knowledge Forum One Asia Metamorphosis: One Asia Momentum, Creative Economy Knowledge in a World of Risk: The answer to a new social order G20 Leadership & Creatinnovation A Compass towards New Prosperity The 6th World Knowledge Forum The 13th World Knowledge Forum The 10th World Knowledge Forum Creativity and Collaboration: The 2nd World Knowledge Forum The Great Breakthrough One Asia, New Economic Order & Recovery Foundation for the New Era Drawing Roadmap for Knowledge Economy New Solutions for Global Crisis: and Global Prosperity Leadership, Integrity, Creativity and Happiness The 9th World Knowledge Forum The 5th World Knowledge Forum Collabonomics & Greater Asia Partnership for Renewed Growth The 1st World Knowledge Forum The 12th World Knowledge Forum Shaping the New Millennium with Knowledge The New Economic Crisis: The 8th World Knowledge Forum The 4th World Knowledge Forum Reforming Global Leadership & Asia’s Challenge Wealth Creation and Asia Creating a New World Order and Economy

The World Knowledge Forum was first established in 2000, after the Asian financial crisis, to prepare a platform for in-depth discussions of creative innovation to help bridge the knowledge gap. Ever since the first forum was held under the theme “Shaping the New Millennium with Knowledge”, 2,300 speakers and over 27,000 participants have all made the WKF a global knowledge celebration worthy of name. Heads of international organizations such as World Bank President Jim Yong Kim, former OECD Secretary-General Donald Johnston, IMF Deputy Managing Director Zhu Min, head of states such as former U.S. President George W. Bush, former Japanese Prime Minister Yukio Hatoyama, entrepreneurs such as former Microsoft CEO Bill Gates, Soros Fund Management CEO George Soros, former Royal Dutch Shell CEO Peter Voser, and renowned scholars such as Lawrence Summers, Paul Krugman, Joseph Stiglitz, and Gregory Mankiw have put their heads together to ponder about the world’s future. As the WKF launches its 15th edition, the forum intends to tackle a wide range of topics from economics, politics, leadership, creativity, entrepreneurship, to the establishment of One Asia by international cooperation, alongside 200 speakers and over 3,000 listeners. 06 I 07

Theme

Upon exiting the long tunnel of the global financial crisis, the world economy is bogged down by stagnant growth. Various risks scattered throughout the globe are hindering economic growth and prosperity. The absence of global leadership in 2014 has caused sounds of discord around the world. Russia’s annexing of Crimea, the revival of Japanese militarism, intensifying tensions between China and her neighbors, and the Iraqi civil war are clear examples of how geo-political threats have escalated more than ever before. Each nation faces growing internal social dissonance as the discontent populace sound concerns on income and wealth inequality. As growth stands still, many jobless middle class are heading to the streets, and populists are taking advantage to make their voices heard. Technological innovations, represented by robotics and the Internet of Things, forewarn a grand transition to a new digital era. The adaptation to the massive changes will determine the fate of nations, firms, and individuals. If we cannot seek a solution to overcome this era of growing uncertainty, the current lethargy will worsen. This year’s World Knowledge Forum chose the theme “Invigorating the Global Economy” to focus on solutions to revive the stagnant world economy. State Reform Investing In ASIA Inclusive Growth Finance and Business Internet of Things, IoT Beyond

Disruptive Innovation TRACKS & SPEAKERS TRACKS & SPEAKERS Nicolas Sarkozy 10 I 11 President of the French Republic (2007-2012)

Mr. Nicolas Sarkozy served as the President of the French Republic from 2007 to 2012, a position that culminated from years spent dedicating his life to a highly esteemed and richly diverse political career in France. State Prior to his presidency, Mr. Sarkozy occupied various ministerial posts including Minister of State, Minister of the Interior, Minister of the Economy, and Minister of Budget. Mr. Sarkozy also served as President of the French political party Union for a Popular Movement (UMP), a position that he won with 85.1% of the vote in November 2004. Earlier in his career, Mr. Sarkozy held a wide variety of political positions, including President of the General Council of Hauts-de-Seine and Mayor of Neuilly-sur-Seine. A prolific writer, Mr. Sarkozy is the author of several books including Testimony (2006) and Together (2007). Reform Born in Paris on January 28, 1955, Mr. Sarkozy is married and has four children. Prior to his political career, he worked as a lawyer and was a member of the Paris Bar Association. The Saewol-ho ferry tragedy was a huge loss for South Korea this year. This incident demonstrated the need for us to thoroughly reexamine Joseph Pfeifer all sectors of the Korean society. Many countries are voicing up the Chief of Counterterrorism and Emergency Preparedness at New York City Fire Department need to exalt to a new level to meet the appropriate standards of the During his career he has commanded some of the largest fires and emergencies in the New 21st century. The 15th World Knowledge Forum will hold conversations York City’s history: he was the first Chief at the World Trade Center attack on the morning of on “State Reform” with global experts to eradicate corruption prevalent September 11, 2001, played a major command role during Hurricane Sandy in 2012, and served as the Incident Commander at major transportation disasters. He is the founding director of in our society. They will also hold special sessions seeking for FDNY’s Center for Terrorism and Disaster Preparedness. Since 2001, he developed the FDNY’s first Strategic Plan, Terrorism Preparedness Strategy, and Continuity of Operations Plan. practical solutions for the aging population and answers to complex immigration policies. Laurence Golborne Former Minister of Mines, Republic of Chile

Currently Mr. Golborne develops entrepreneurial activities and he is also member of the board of directors of several companies in Chile. With regards to his public service background, Mr. Golborne assumed on March 2010 as Minister Mining in the Government of President Piñera. In this position he lead the 2010 Atacama rescue operations of the 33 miners, and his successful handling of the crisis catapulted him into the international spotlight.

Lanny A. Breuer Vice Chairman, Covington & Burling LLP

Lanny A. Breuer served from 2009-2013 as Assistant Attorney General for the Criminal Division at the U.S. Department of Justice. As one of the longest-serving Criminal Division chiefs in history, Mr. Breuer was widely recognized as a national leader on a range of federal law enforcement priorities, including the U.S. Foreign Corrupt Practices Act, money laundering, financial fraud, and public corruption. .

Michael Chertoff Former Secretary of Homeland Security, United States of America

Michael Chertoff was the second United States Secretary of Homeland Security under President George W. Bush and co-author of the USA PATRIOT Act. Since leaving government service, Chertoff co-founded the Chertoff Group, a risk-management and security consulting company. Chertoff was the Bush administration’s point man for pushing the comprehensive immigration reform bill, a measure that stalled in the Senate in June 2007. TRACKS & SPEAKERS 12 I 13 Investing Asia is considered to be the most dynamic region of the 21st century. However, Asia’s growth is decelerating and the geopolitical conflicts within the continent are of concern for many. Furthermore, China’s attempts to obtain hegemony in the G0 Era, Japan’s endorsement In of neo-conservatism, and North Korea’s unpredictable actions have all been contributing to the growing anxiety. At the 15th World Knowledge Forum, experts will put their heads together to figure out solutions to alleviate the tensions amongst different nations in Asia and strategies to begin productive collaborations. Conversations about the upcoming ASEAN Integration will also be one of the major ASIA topics this year.

Daniel Altman Professor at NYU Stern

Daniel Altman is an economist and internationally bestselling author. He also serves as an adjunct associate professor of economics at New York University’s Stern School of Business and chief economist of Big Think. Daniel previously wrote economic commentaries on the staffs of The Economist, The International Herald Tribune, and The New York Times, where he was also one of the youngest-ever member of the editorial board.

Koichi Hamada Noni Sri Ayati Purnomo Tuntex Professor emeritus of Economics at Yale University CEO, Blue Bird Group Holding

Koichi Hamada is Tuntex Emeritus Professor of Economics at Yale University, where he specializes Noni Sri Ayati Purnomo recently took the challenge to be the President Director/CEO of Blue in Japanese economics and international economics. Professor Hamada is currently Special Bird Group Holding to manage the whole group business portfolio; she has been involved in the Adviser to the Prime Minister of Japan, Shinzo Abe. He is often regarded as the theorist behind Blue Bird Group ever since she was a little girl when the business was established in the garage Prime Minister Shinzo Abe’s “Abenomics” strategy. In Japan, he participated in many policy of the family home on Jl. Cokroaminoto, Central Jakarta. Noni obtained her Master of Business committees at the Ministry of Finance, MITI, the Economic Planning Agency and other ministries. from University of San Francisco.

Fan Gang Director of National Economic Research Institute, China

Fan Gang is the director of NERI as well as the Secretary-General of the China Reform Foundation, the first economic think tank of China. From 2006 to 2010, he served two terms at the Monetary Policy Committee of People’s Bank of China. Also, he has been nominated by Foreign Policy Magazine as one of the “world’s top 100 public intellectuals.” So far, he has written over a hundred academic essays and 8 books. TRACKS & SPEAKERS Inequality is greater now than it has been at any time in the last century. Due to the 14 I 15

stagnant economy, even the middle class has started heading to the streets and Thomas Piketty Robert C. Merton many believe that the current system is in need of drastic reforms. This year at the Professor at Paris School of Economics Professor of Finance at MIT Sloan School Thomas Piketty is Professor of Economics at the Paris School of Economics. He has become the Robert C. Merton is the School of Management Distinguished Professor of Finance at MIT hottest economist of 2014 with the publication of his book “Capital in the 21st Century”. He has Sloan School of Management. He is currently Resident Scientist at Dimensional Holdings, Inc., World Knowledge Forum, global gurus will carefully reanalyze the current system done major historical and theoretical work on the interplay between economic development where he is the creator of Managed DC, a global integrated retirement-funding solution system. and the distribution of income and wealth. In particular, he is the initiator of the recent literature Merton received the Alfred Nobel Memorial Prize in Economic Sciences in 1997 for developing and share their opinions to produce strategies for positive reform. China’s outlook, on the long run evolution of top income and wealth distribution. a new method to determine the value of derivatives. Abenomic’s future, and European economy’s outlook will also be some of the key Kenneth Rogoff topics to be discussed at the forum by the finest experts of the 21st century. Thomas D Cabot Professor Public Policy at Harvard University Kenneth Rogoff is Thomas D. Cabot Professor at Harvard University. From 2001-2003, Rogoff served as Chief Economist at the International Monetary Fund. His 2009 book with Carmen Reinhart, “This Time is Different” is very widely cited by academics, policymakers and journalists. Rogoff is also known for his seminal work on exchange rates and on central bank independence. He serves on the Economic Advisory Panel of the New York Federal Reserve. He is also an international grandmaster of chess.

Tyler Cowen Professor of Economics at George Mason University

Author of bestsellers, Tyler Cowen has been nominated as one of the most influential economists in the last decade by The Economist and ranked 2nd among the “Top 100 Global Thinkers” selected by Foreign Policy Magazine. He manages online blog entitled “Marginal Revolution,” which was selected by the Wall Street Journal as the best economics blog. He has been regularly writing for the New York Times as well as the Wall Street Journal, Forbes, Newsweek, Washington Post and many more.

Inclusive Growth TRACKS & SPEAKERS 16 I 17

Jean-Claude Trichet Former President, European Central Bank(ECB)

Jean-Claude Trichet was the President of the European Central Bank from 2003 to 2011. An authority on global economic and financial issues, he has a unique point-of-view on the economic legacy of the measures adopted by central banks during the global economic crises of the last decade. In 2008, Trichet ranked fifth on Newsweek’s list of the world’s most powerful along with economic triumvirs Ben Bernanke (fourth) and Masaaki Shirakawa (sixth). Trichet currently serves as Chair of the G30 and Chairman of the Board of Bruegel, a European economic think tank.

Ever since the beginning of 2008 Financial Crisis, the roles of finance Masaaki Shirakawa have changed completely. This year, we will hold special discussions Former Governor, Bank of Japan

on the aftermath of the 2008 Financial Crisis to analyze the strategies Masaaki Shirakawa is a former Governor of the Bank of Japan. He was appointed as Governor in April, 2008 and left the Bank in March 2013. He was also Vice-Chairman of the Board of Directors utilized by different governments during and after the crisis, and to of the BIS since January 2011. He is currently, professor at Aoyama-Gakuin University and also a reflect upon the lessons we can learn. The World Knowledge Forum member of Group of Thirty. Masaaki Shirakawa joined Bank of Japan in 1972. will be providing an opportunity for participants to examine new and unique industries which may bring about chances to revitalize their Karl-Ludwig Kley businesses. Chairman of the Executive Board of Merck Karl-Ludwig Kley is leading the world’s oldest pharmaceutical company which has lasted for nearly 350 years since its inception in 1668. The company, Merck KGaA, is still owned by the Merck family which is in the 13th generation. Kley has served as Chairman of the Executive Board of Merck since 2006 and he is the longest-serving president among non-Merck family members. He currently also serves as President of the German Chemical Industry Association. Before joining Merck, he worked for Bayer with various high positions and served as Chief Financial Officer of Finance Deutsche Lufthansa. He completed a doctorate in law from the University of Munich 1986. Stephen Dunbar-Johnson President, International, New York Times

Stephen Dunbar-Johnson is the President, International for The New York Times Company. and Previously, he was the publisher of the International Herald Tribune, a position he assumed in January 2008. Before joining the IHT, Mr. Dunbar-Johnson was the U.K. advertising director of Business the Financial Times. TRACKS & SPEAKERS Internet of 18 I 19 Things

The IoT Revolution will be the next dramatic tech shift. Big corporations such as Google and Apple have put spotlights on IoT Jeremy Rifkin Jeff Jarvis because the ability to adapt to IoT may simply determine the fate President, The Foundation on Economic Trends Professor at City University of New York of corporations. Experts claim that IoT may completely change the Jeremy Rifkin is a bestselling author of twenty books. On April 1st, 2014 Mr. Rifkin published his Jeff Jarvis writes about media, technology, and business on his blog, Buzzmachine.com, and latest book, The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, works as a columnist for The Guardian in London. From newspapers to magazines to blogs, he everyday lives of humans, freeing humans from labor once and for and the Eclipse of Capitalism. Mr. Rifkin’s vision of a sustainable, post carbon economic era has has established himself as a respected authority on a wide range of topics. He is the author of all, and many are concerned that these drastic changes may increase been endorsed by the European Union and the United Nations and embraced by global leaders. What Would Google Do? (2009) and Public Parts: How Sharing in the Digital Age Improves the Mr. Rifkin is a senior lecturer at the Wharton School’s Executive Education Program at University Way We Work and Live (2011). He was named one of the 100 most influential and respected unemployment rates. At the 15th World Knowledge Forum, experts of Pennsylvania. media figures in the world by the World Economic Forum. will gather together to examine and predict the impact IoT will have around the world. Andrew McAfee Laura DeNardis Principal Research Scientist at MIT Sloan School of Management Professor at American University

Andrew McAfee, a principal research scientist at MIT, studies how digital technologies are Dr. Laura DeNardis is a globally recognized Internet governance scholar. With a background changing business, economy, and society. His 2014 book on these topics, The Second Machine in information engineering and a doctorate in Science and Technology Studies, her research Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies (co-authored with Erik studies the social and political implications of Internet technical architecture and governance. Brynjolfsson) was a New York Times bestseller. He lives in Cambridge, watches too much Red She is a Senior Fellow of the Centre for International Governance Innovation (CIGI). Her books Sox baseball and starts his weekends with the NYT Saturday crossword. include “The Global War for Internet Governance”, “Opening Standards: The Global Politics of Interoperability” and etc.

Carl Bildt Foreign Minister of Sweden

Carl Bildt is a Swedish politician who served as Minister for Foreign Affairs of Sweden since 2006. He also served as Prime Minister of Sweden (1991 - 1994) and Bildt was noted as the first conservative prime minister to be elected in Sweden in 61 years. He has wide experience in foreign and security affairs and he became internationally known for mediating the Balkan Conflict and serving as European Union’s Special Envoy to the Former Yugoslavia. Recently, he has been focused on the issue of internet governance and serves as the Chair of Global Commission on Internet Governance (GCIG). He is also famous for actively using Twitter for communication. TRACKS & SPEAKERS 20 I 21

Be y o n d Ian Morris Sarah Lewis Professor at Stanford University Best Selling Author, Curator We are living in an era of fusion of the liberal arts. The future in which Ian Morris is a historian and archaeologist, and his current research looks at the ancient Sarah Lewis is a cultural historian and a Du Bois Fellow at Harvard University. She is the author of would shake the global community starts from ideas distinctive from Mediterranean in the context of larger questions about world history. His latest book, “Why the “The Rise: Creativity, the Gift of Failure, and the Search for Mastery “. She served on President Obama’s those of the past. As technology rapidly developed and societies West Rules-For Now” compares eastern and western history since the end of the Ice Age and asks Arts Policy Committee. She has also held curatorial positions at The Museum of Modern Art, New where the long-term trends will take us in the 21st century. York and the Tate Modern, London. became more specialized in each field, there has been a huge rise in demand for knowledge in areas such as history, philosophy, and Jigmi Thinley the arts. To satisfy such surge in intellectual curiosity, the World Former Prime Minister, Bhutan

Knowledge Forum has prepared a separate track consisted of Mr. Jigmi Y Thinley was the Prime Minister of the first democratically elected government of sessions on humanities. It would be a great opportunity to take a Bhutan during the period 2008 – 2013. He introduced his country’s concept of Gross National Happiness to the international community when he addressed the UNDP Asia Pacific step back from our daily lives and ruminate on the real meaning of Millennium Summit here in Seoul in 1998. In 2012, Mr. Thinley convened the High Level Meeting on Wellbeing and Happiness: A New Economic Paradigm at the United Nations. life and the virtues we should strive for. David Epstein Author of “Sports Gene”

David Epstein writes about sports science, medicine, Olympic sports. He is an investigative reporter at ProPublica and the author of the New York Times bestselling book “The Sports Gene: Inside the Science of Extraordinary Athletic Performance”. Previously, he was a senior writer at Sports Illustrated. With his colleague Selena Roberts, Epstein broke the story that the Yankees’ Alex Rodriguez tested positive for steroids in 2003.

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Yigal Erlich Erlich Yigal Bernard Charlès Bernard TRACKS & SPEAKERS TRACKS MBA SESSION 24 I 25

World’s Best MBA Programs At the Heart of Seoul

INSEAD NYU STERN IE Business School Cheung Kong Graduate School of Business (CKGSB) HEC Peking University Guanghua School of Management

INSEAD is presenting their prestigious MBA program New York University Stern School of Business, one of the IE Business School, one of the most prominent MBA business Established in Beijing in November 2002 with generous Europe’s finest institution HEC is joining the World Peking University Guanghua School of Management is the for the 13th time at this year’s World Knowledge Forum. most prominent institutions in the world of finance, will schools in Spain, regards innovation and entrepreneurship support from the Li Ka Shing Foundation, CKGSB is a faculty- Knowledge Forum for the second time this year. Founded in most prominent business school in China with over 20 years INSEAD’s world-renown professors will visit Korea to deliver be joining us at the World Knowledge Forum this year. as its core values. This year being their fourth visit, IE governed, non-profit, independent educational institution. 1881 by the Paris Chamber of Commerce and Industry, HEC of history. The faculty is comprised of many high profile their informative and dynamic lectures to the participants. Professor Van Nieuwerbrugh, Professor of Finance, will be Business School has gained immense popularity for their The school offers innovative MBA, Finance MBA, Executive Paris specializes in education and research in management government advisors who have great influence in China. This year, Henrich Greve (Business Strategy), Amitava presenting the course on the future of real-estate to the annual courses which point to the newest trends in the MBA, Finance EMBA, DBA and Executive Education sciences and. As a leading academic institution in Europe Professor Li Yining, Honorary Dean of Guanghua School of Chattopadhyay (Marketing), and Manuel Sosa (OMS) will be participants at the World Knowledge Forum. field of business. At the 15th World Knowledge Forum, programs. CKGSB’s mission is to generate differentiated and worldwide, HEC Paris offers a complete and unique Management, was Li Keqiang’s professor while he studied revealing their secrets to surviving in the rapidly changing Professor Allard Gayle and Professor Gonzalo Garland will be insights through engaging its world-class faculty who are range of education programs for students and leaders. at Peking University. While serving as Zhao Ziyang’s advisor, global market. providing brilliant insights regarding international business. global authorities in their respective fields, with the goal of Globally renowned HEC faculty, who have over 25 years of Professor Li Yining supported the privatization of state- developing existing and aspiring business leaders for a new experience as CEOs and MDs in luxury businesses, will be owned companies and played important role in reforming era of global business both in China and beyond. sharing their management secrets in the field of luxury. enterprises in China. With wide range networks, Guanghua School of Management is considered to be the gateway to landing outstanding careers in China. OPEN SESSION 기타 세션 소개 26 I 27

Sharing Knowledge and Vision for a Greater Cause

Celebrating its 15th year, The World Knowledge will be spreading knowledge actively to a much bigger audience. Sessions held at Hanuel Theatre at the National Theater of Korea, one of the venues of the World Knowledge Forum, will be open for all. For three days, the open sessions held at the WKF – IE Venture Day Book Signing Events The World Knowledge Forum and IE Business School Book Signing Event at the World Knowledge Forum receives Hanuel Theater will include MBA sessions from prestigious schools around the globe as well as will be jointly hosting the first Venture Day in Seoul. The enormous attention every year. The invaluable opportunity finalists who are selected from the preliminary rounds to personally meet the global leaders will be present at this TED- style lectures by special speakers invited to the forum. will showcase their business models in front of venture year’s forum once again capitalists and startup experts on Venture Day. This event In particular, lectures expected to be popular among Generation Y will be available through will give participants a chance to witness the creative ideas of the future corporate leaders and to network with startup such open sessions. Not to mention, entrepreneurs from many parts of the globe dreaming of experts and venture capitalists. building successful start-ups will be gathering in Seoul to participate in a competition. Only 400 people who apply to the World Knowledge Forum Office will be able to experience the magnificent symposium of knowledge. Outdoor Sculpture Park Jangchungdan Park

Dongguk Univ.

The Shilla Seoul

Tunnel

National Theater of Korea Haneul Theater

MegaBox Theater

Banyan Tree

Namsan Park Hannam Daegyo The World Knowledge Forum Secretariat 5FL. Maekyung Media Center Bldg. 190, Toegye-ro, Jung-gu, Seoul, Korea 100-728 Tel +82-2-2000-2411~8 Fax +82-2-2000-2419 E-mail: [email protected] Website: www.wkforum.org