Old Dominion University ODU Digital Commons Institute for the Humanities Theses Institute for the Humanities Fall 12-2020 Drag Incorporated: The Homonormative Brand Culture of RuPaul's Drag Race Nathan T. Workman Old Dominion University,
[email protected] Follow this and additional works at: https://digitalcommons.odu.edu/humanities_etds Part of the Gender and Sexuality Commons, Lesbian, Gay, Bisexual, and Transgender Studies Commons, and the Mass Communication Commons Recommended Citation Workman, Nathan T.. "Drag Incorporated: The Homonormative Brand Culture of RuPaul's Drag Race" (2020). Master of Arts (MA), Thesis, Humanities, Old Dominion University, DOI: 10.25777/g77v-1m87 https://digitalcommons.odu.edu/humanities_etds/37 This Thesis is brought to you for free and open access by the Institute for the Humanities at ODU Digital Commons. It has been accepted for inclusion in Institute for the Humanities Theses by an authorized administrator of ODU Digital Commons. For more information, please contact
[email protected]. DRAG INCORPORATED: THE HOMONORMATIVE BRAND CULTURE OF RUPAUL’S DRAG RACE by Nathan T. Workman B.A. December 2017, Old Dominion University A Thesis Submitted to the Faculty of Old Dominion University in Partial Fulfillment of the Requirements for the Degree of MASTER OF ARTS HUMANITIES OLD DOMINION UNIVERSITY December 2020 Approved by: Avi Santo (Director) Amy K. Milligan (Member) Marc A. Ouellette (Member) Myles McNutt (Member) ABSTRACT DRAG INCORPORATED: THE HOMONORMATIVE BRAND CULTURE OF RUPAUL’S DRAG RACE Nathan T. Workman Old Dominion University, 2020 Director: Dr. Avi Santo This thesis argues RuPaul’s Drag Race (RPDR, 2009–) positions itself as a homonormative pathway to LGBTQ+ social inclusion through privileging neoliberal self- branding and commodity activist practices that reify privileged raced, classed, and sexuality identity markers.