Bogota City of 2012 - 2017 Report

Bogota City of Music ∞ 1 Executive Summary General Information

Bogota was appointed as UNESCO City of Music In the public - private alliance that intends to posi- Name of the city: Bogotá D.C. in march 2012. Located in the heart of , tion Bogota as a City of Music, the Bogota Cham- Country: Colombia with a population close to 9 million inhabitants, ber of Commerce (BCC) has been the strongest Creative field of designation: Music Bogota has faced the challenges of growth that and most relevant partner and actor from the pri- Date of designation: 7th March 2012 are common to other Latin American cities, also vate sector. The BCC has worked with the cultural facing particular troublesome conditions that and creative industries to support their contribu- Date of submission of the current report: 30th December 2017 have been overcome in the past decades through tion to the economic development of the Bogota strategies based on the recognition of culture as a City-Region through leading inititatives such as Entity responsible for the report: Alcaldía Mayor de Bogotá, D.C. prime driver of citizens’ behaviors and initiatives. the Bogota Music Market (BoMM), started in 2012, Secretaría de Cultura, Recreación y Deport which generates an estamated US$ 2 million in Entering the UNESCO has sales, and the City of Music Cluster initiative laun- Previous reports submitted and dates: No previous reports submitted supported the City’s previous awareness of mu- ched in 2015. Strengthening of local music and sic as a strong factor for identity among a highly positioning of Bogota as an international stage, are Focal points of contact: María Claudia López Sorzano diverse population, with an evident potential for the shared goals of this public - private alliance. Secretaria del Despacho economic growth, and clearly a permanent source Secretaría de Cultura, Recreación y Deporte for pleasure, well being and quality of life. In the interest of gathering information about the Alcaldía Mayor de Bogotá economy of the music sector, the City Govern- [email protected] Following the Network’s objectives, on behalf of ment and the Chamber of Commerce started pilot the City Government, in 2013 Bogota started an measurements of the City’s music economy in Paola Vives Baquero ambitious Music program run by the 2015, which led to developing a City Satellite Ac- Asesora del Despacho City Arts Institute, Idartes, and the Bogota Philhar- count for Culture that will provide the information Secretaría de Cultura, Recreación y Deporte monic Orchestra, that is reaching 39,000 students and data needed for monitoring the culture sec- Alcaldía Mayor de Bogotá of the public school system, in an effort to bring tor’s economic performance and development. [email protected] music to the whole population, in the spirit of enforcing cultural rights and of generating better Belonging to the UNESCO Creative Cities Network Juan Luis Restrepo Viana audiences and artists for the future. has provided the leading route to integrate cul- Proyecto Ciudad de la Música - Gerencia de Música tural, social and economic actors, to bring awa- Instituto Distrital de las Artes - Idartes Strengthening of Festivales al Parque, the two - reness to culture and the arts as part of the City’s [email protected] decade public program which responds to the ci- driving forces. The Network also opened Bogota ty’s diversity with large scale free open air concerts to a community of cities supporting each other of rock, jazz, hip hop, salsa, opera and Colombian with a repertoire of experiences and solutions in music, has matched with the surge of private such which our city also contributes its knowledge. as Estereo Picnic, one of the three main festivals opening the Latin American season, and seve- In the 5 years passed since Bogota entered the ral others featuring reggae, classical, electronic, Network, the City has become one of the main alternative and world music, accounting for a live emerging music centers of Latin America, a cul- music scene in permanent activity, with audiences tural leader, generator of jobs and tourism, and a for almost every musical expression, positioning partner for knowledge and cooperation as a mem- Bogota as a visible stage in the international music ber of the UCCN. touring circuits. National regulation incentives im- plemented in 2011 enhanced growth in the local production of live music, in which Bogota repre- sents up to 53% of the national income generation. Figures for recorded music also position Bogota as Cover image: the generator of 52% of the national income. Teatro Mayor Julio Mario Santodomingo, Bogota

2 ∞ Bogota City of Music Bogota City of Music ∞ 3 Contribution to the Network’s Global Management UCCN annual meetings attended: Hosting of a working or coordination Membership of the Steering Group 2017 - One city evaluated. meeting addressed to one or more and period: Having 20 submissions and 19 member cities, Since there has been no previous monitoring re- Cluster members agree to evaluate at least one port, all participations since designation are repor- specific UCCN creative field represen- No participation as a member of the Steering city in depth. Bogota evaluated one city. ted below, for a 5-year period. tatives: Group to this date. Montreal (May 2012) Bogota (September 2012) UCCN Annual General Meeting UCCN Music Cluster Meeting, hosted Music cities: Participation in the evaluation of , , , Sevilla. applications Bologna (September 2013) UCCN Annual General Meeting Hosting of an international conference 2015 - Two cities evaluated. Chengdu (October 2014) In this first year of participation of the Creative UCCN Annual General Meeting or meeting on specific issues salient Cities in the evaluation process, as a longer to the Creative Cities with a large standing member, Bogota was appointed in Enghien les Bains (July 2017) participation of members of the Ne- depth evaluation of two cities, submitted for general Cluster discussion before submission of UCCN Annual General Meeting twork: Bogota participated presenting one of the case selected candidates to UNESCO through the studies of the Transversal Workshop ‘Public spa- Bogota (November 2015) Network Coordinator. ces: regenerating the urban areas through cultural Foro ‘Pulsaciones, Música en la Ciudad’ and creative industries’. Hosted Music cities: , Medellín.

Bogota (October 2016) Other UCCN meetings attended: Seminario ‘Música y Transformación social’ Hosted Music cities: Salvador, Kingston, Medellín Beijing (October 2013) UNESCO Creative Cities Summit Financial and/or in-kind support Glasgow (January 2015) provided to UNESCO’s Secretariat UCCN Music Cluster Meeting (Celtic Connections in order to ensure the management, Festival) communication and visibility of the UCCN (October 2017) UCCN Music Cluster Meeting (WOMEX 2017) No financial or in-kind support has been provided by the City to this date. In 2013 and 2014 Bogota participated actively with the Music Cluster cities Hosting of a UCCN annual meeting: in the discussion and construction of the UCCN Mission Statement, Statutes, Membership Guide- No UCCN annual meetings hosted. lines and proposals for the possible creation of a UCCN Secretariat.

Above: UCCN Music Cluster Meeting Bogota 2012: Bogota, Bologna, Gent, Glasgow, Sevilla,

4 ∞ Bogota City of Music Bogota City of Music ∞ 5 Major initiatives implemented Strengthening the creation, produc- DC en Vivo tion, distribution and enjoyment of Bogota adopted restrictions to late night enter- at the local level to achieve the objectives cultural goods and services and tainment activity in the decades of 1980 and 1990, fostering the creative economy seeking to reduce violence and improve citizen of the UCCN safety. Even though violence statistics dropped dramatically, restrictions were kept, causing night Bogota City of Music Cluster time activity of live music to fall drastically. To address this situation, the Bogota Arts Institute – The City of Music Cluster initiative was launched Making creativity an essential Both sectors have integrated Music in policies and Idartes, created DC en Vivo in 2013, a program for by BCC in 2015, among 13 cluster initiatives for key longer term strategic planning, both have worked stimulating live music in venues, through strategies component of urban development, economic sectors. It aims to improve the compe- to design a coherent set of directions and strate- which include networking, promotion, information titive environment for the , around notably through partnerships gies with shared goals, and both have taken strong and advocacy for bars and clubs that program live four strategic areas: Human talent, research and involving the public and private actions following these common interests, wor- music periodically. The program opened way for innovation, regulation and promotion. The Clus- king together in key projects. collaboration between the City Culture, Economy sectors and civil society ter Initiat provides a neutral environment where and Tourism sectors, the Chamber of Commerce business leaders, government, support entities and Participation of the BCC resulted in the creation and the National Bar Association, around common academia work collaboratively to position Bogota of the Bogota City of Music Cluster initiative in goals, such as monitoring the economic impact Bogota’s intention to enter the UCCN was the as the ‘Music City’ of Latin America, focusing on 2015, in which the City Government participates of this activity, generating better conditions and result of two initiatives: one led by the city’s Cul- live music and the development of the night-time as member of the Executive Committee, through standards for the city’s nigh time music scene, and ture sector, seeking to include Bogota in inter- economy. The Cluster works to provide economic the UCCN City of Music Program. This alliance has strengthening of the City of Music Brand by national networks of cities promoting culture as information of the sector, to propose strategies for delivered shared projects such as: generating safe and attractive music tourism cir- a pillar of human development -such as UCLG positioning Bogota as a City of Music, to address cuits for the enjoyment of Bogota’s highly diverse or UCCI-, and the other led by public and private skills gaps and to improve knowledge about indus- • Observatorium of Music Economy, for the music offer. institutions involved in the city marketing strategy, try regulations. The Cluster currently includes 200 research and measurement of the City’s music which identified creative industries and creativity active participants, and aims at reaching the 1,633 economy. Online information: as strong competitive factors of Bogota within the registered companies working in the City’s music • Updating and streamlining of local regulations http://www.dcenvivo.gov.co Latin American region. industry and provides consultancy for capacity affecting live music performances and night building in the local music business sector. Once Bogota was admitted in the Network in time economy. • Joint participation in projects for national and Bogota Music Market (BoMM) 2012, this joint cultural/economical approach has Online information: international promotion of the City’s music developed into a close partnership between the https://www.ccb.org.co/Clusters/ scene and services, and City missions for Following the UNESCO designation in 2012, in an Culture sector of the City Government, led by the Cluster-de-Musica effortsto create a platform for the promotion of Secretary of Culture, Recreation and Sport (SCRD) participation of local artists and promoters in international music markets. local music artists and projects, the BCC started with its adscribed institutions, and the private sec- the Bogota Music Market (BoMM), which in 2017 tor represented in the Bogota Chamber of Com- Projects and actions are described in the following International music promotion strategy reached its 7th consecutive annual version, conso- merce (BCC), with 694.000 affiliated enterprises. sections. As part of the City Branding / City Marketing Stra- lidating as the largest music market in the country tegy, the City of Music project has joined the City and one of the most visible in Latin America. From promotion agency -Invest in Bogota, the Bogo- 2018, the City Government will partner with the ta Chamber of Commerce, and the Colombian Chamber of Commerce in the financing and ma- Ministry of Culture for participation of Bogota nagement of the Music Market. In its 2017 version, artists and music business agents in international the Market included 183 national and international music markets, such SXSW (Austin, Texas), 2015 buyers, 25 showcases, 20 talks and conferences - 2016, WOMEX 2015 - 2017 (Budapest, Santiago (Bomm Labs), more than 3000 business meetings de Compostela, Katowice), MaMA (Paris) 2016 - and an estimated generation of USD $2 million in 2017, BIME (Bilbao) 2017, MAPAS (Tenerife) 2017, sales. and Circulart (Medellín) 2014 - 2017. Participation is done under the Bogota City of Music Brand. Online information: The project works on the design of a longer term https://www.bogotamusicmarket.com strategy in alliance with the Colombian Ministry of Culture and the afore mentioned partners.

6 ∞ Bogota City of Music Bogota City of Music ∞ 7 Improving access to and participation integrated into the Festival International de Música Clásica Bogota Philharmonic Orchestra in cultural life as well as the enjoyment Public School System de Bogotá Youth Ensembles of cultural goods and services, notably The participation process undertaken to create Responding to the designation as UNESCO City of Founded in 1967 with a strong social mission, the for marginalized or vulnerable groups the City Music Plan since 2012 pointed out to low Music, the City’s Teatro Mayor Julio Mario Santo- Bogota Philharmonic Orchestra (OFB) is the city’s and individuals, including women and social recognition of musical practices among the Domingo, the most relevant public - private allian- public orchestra, and is the Country’s main and citizens as one of the deepest problems for the ce for live arts in Bogota, designed and launched largest professional Orchestra, adscribed to the youth development of the music sector, and to the fact in 2013 the Bogota International Classical Music Secretary of Culture. that there were no music (and arts) education pro- Festival, a large scale event to be held bianually on Festivales al Parque: grams in public schools, as an evidence of unequal uneven numbered years during the Easter Week, In 2013 the Orchestra created four high quality conditions for democratic access to culture alternating with Bogota’s massive Festival Ibe- youth ensembles: the Bogota Youth Philharmo- Public Music Festival Program: among the largest part of the population. roamericano de Teatro which is held in the same nic Orchestra, the Youth Philharmonic Chamber The Bogota City Government has been promoting week on even numbered years since 1988. Orchestra, the Youth Philharmonic Choir and its festival program Festivales al Parque for the last Since december 2012, Bogota City Government the Youth Philharmonic Windband, intending to two decades. It responds to the City’s multicultural started the implementation of an Arts Education The Festival aims to create new audiences for strengthen the institution’s social outreach and population with large scale free open air concerts program aiming to provide the students in the classical music, through ambitious programming to provide young graduate musicians with a first of rock, jazz, hip hop, salsa, opera and Colombian cities’ public schools (372 institutions hosting of more than 50 concerts in 20 theaters around professional job opportunity, music. Though the program was not generated by 900.000 students) with the opportunity of free the city during 4 days of the Holy Week. With the City of Music project, it has been integrated as high quality musical training and practice as a part affordable ticket prices (starting from US$ 3.oo), The orchestra hires 160 young musicians, 18 to 26 one of the strongest and most successful music of their education process. Musical training is done clear thematic programming (a composer or a years old, with a professional music title, through projects Bogota has developed to promote local both within school premises, and in Local Arts particular period of music history) and notorious open competitions for yearly season contracts. talent and to provide the population with open Centers - CREA, where music and arts training are artists (international guest soloists, chamber en- In 2017, the ensembles performed a total of 534 access to diverse musical expressions. The pro- also available to resident children and youth who sembles and Symphony Orchestras, alternating concerts throughout the city, giving priority to gram is run by the Bogota Arts Institute – Idartes-, do not belong to the public school system. The with colombian classical music artists and ensem- areas and communities with limited access to live and the Bogota Philharmonic Orchestra (OFB). program is run by the Bogota Arts Institute – Idar- bles), the Festival achieved a very strong audience arts performances. This experience is a possible subject of knowledge tes-, and the Bogota Philharmonic Orchestra, and activation -specially of young audiences- in a City transfer to fellow cities in the region. The Festivals, managed to benefit 35.000 students in 2017 with where classical music is not one of the preferred Besides the members of the Orchestra and of which anually attract around 400.000 participants, the music programs, and almost 60.000 additional music genres: average attendance of 40.000 per the Youth ensembles, the OFB hired 415 music are one of the most powerful spaces for aware- students in other artistic disciplines, which include version and ticket sales reaching 85% of the total teachers, thus becoming the largest employer of ness of the City of Music Brand and of the citizen dance, drama, plastic arts, audiovisual arts, creative venue capacity show. proffesional musicians in the country. culture programs oriented to involve live music in writing and digital arts. public spaces as a landmark practice in Bogota. Online information: Online information: Online information: https://www.teatromayor.org/temporada/2017/ https://filarmonicabogota.gov.co Online information: http://www.crea.gov.co rusia-romantica http://festivalesalparque.gov.co http://filarmonicabogota.gov.co/

8 ∞ Bogota City of Music Bogota City of Music ∞ 9 Developing hubs of creativity and Integrating culture and creativity into Forum ‘Pulsaciones: Música en la Ciudad’ Improving awareness-raising on the innovation and broadening local development strategies and Started in 2014 within the City of Music project, UCCN and the role of culture and opportunities for creators and plans the Forum is an open space for dialogue between creativity in sustainable urban professionals in the cultural sector public and private actors around policies for music development and supporting research in cities, inviting relevant City experiences as a and analysis in this particular field Strategic City Music Plan reference of good practices in the management of music’s impact on development. Plantario On being appointed as a member of the UNESCO Network, the Bogota City Government included Observatorium for the Economy of Music Started with the designation in 2012 and reaching The 2014 and 2015 Forums adressed the econo- the prioritary project ‘Creative City of Music’ in its its 6th version in 2017, Plantario is an annual music mic dimension for music policies in cities, con- Based on the experience of Australian cities, the 2012 - 2016 City Development Plan, designating business seminar developed by Idartes, the Bogota sidering regulation, promotion, circulation and City of Music project at the Secretary of Culture the Secretary of Culture, Recreation and Sports Arts Institute. Designed as a lab for collaborative organization issues. Invited speakers and experien- and the Chamber of Commerce Cluster started (SCRD) as Focus point and responsible for leading work and knowledge exchange between pro- ces involved economic measurement as a tool for an initiative to measure the City’s music economy the City’s public institutions in the development fessionals of the Colombian music business and planning and decision making in the music sector in 2015, managing to identify information sources of actions to fulfill the Network objectives. From emerging musical entrepreneurs and projects, from . The Mannheim Music Cluster and and provide a first measurement of production in 2012 to 2014, a participation process involving 320 works on real – life local situations and conditions. the Latin American experience of the Uruguay live and recorded music, consumption, music gen- representatives of 18 different music sectors was The project responds to lack of specialized music Music Cluster were invited as references as for a re preferences, among other relevant information, carried in the design of the bases for a City Music business programs in universities, business schools future Bogota Music Cluster. Other experiences both for the City and for the country, which allows Plan to enhance music networks in the City and and other institutions. This successful Seminar ga- were London based organization Sound Diploma- to have a clearer idea of the impact of Bogota as maximize the positive impact of music in the City’s thers 300 to 600 candidates a year, and provides cy presenting their Music Cities Convention and a center of music production and consumption in economic, social and cultural development. free 100 hour workshop and conference training Brasil’s Difusa Fronteira, networking organization Colombia. Public reports for 2016 and 2017 are to 40 projects selected through an open call. seeking integration between Brasil and Latin Ame- published in interactive graphs online: Efforts in 2014 to 2017 concentrated on gathering rica through strengthening of live arts circuits. statistics and economic information as a base for Online information: https://www.ccb.org.co/Clusters/ decision making, in alliance with the BCC. Seeking https://www.lloronarecords.com/ The 2016 Forum had two stages, along important Cluster-de-Musica/Sobre-el-Cluster/ exchange of relevant experiences with other cities projects/plantario/ international meetings held in Bogota: MICSUR Economia-de-la-musica-en-Bogota from within and outside the UCCN, Bogota started (Mercado de Industrias Culturales del Sur) and a Pulsaciones forum, described in the next chap- UCLG 5th Annual Summit. Speakers presented ex- ter. The Strategic Plan will be adopted in 2018. periences in policy making: Music Canada, presen- Bogota Satellite Account for Culture ting the ‘Mastering of a Music City’ report in which Bogota participated, and Sound Diplomacy’s on 24 The above mentioned pilot measurement project Music in the Smart Specialization Strategy hour cities. The 2017 Forum was a part of the Bo- in music raised interest in the measurement of Smart Specialization Strategy (RIS3) Bogota – Region gota – Lyon exchange described in the following the economy of other sectors, and for the 2016 section, and focused on Lyon’s local and national – 2020 City Development Plan, the Secretary of City Secretary for Planning, the Bogota Chamber policies supporting of innovative music spaces. Culture included the goal of creating a City Satelli- of Commerce and Associations of Financial and te Account for Culture, which will start with mea- Industrial sectors developed the Bogota Smart surement of the music, film and publishing sectors Specialization Strategy, launched in 2016 as a in 2017 and 2018, and expand to the rest of the public – private guideline for the competitive de- creative industries to 2019. Statistic gathering and velopment of the City region in the next decades. processing has been done throughout 2017. Creativity was included as one of the five areas of specialization for the City, and Music was chosen as a key sector to develop, being transversal to most areas of the creative economy.

Online information: https://www.ccb.org.co/Transformar-Bogota/ Especializacion-Inteligente-Bogota-Region/ Areas-de-especializacion Left: Forum Pulsaciones 2017, Bogota

10 ∞ Bogota City of Music Bogota City of Music ∞ 11 2014 – 2017 Foro Pulsaciones, 2016 MICSUR (Mercado de Industrias Major initiatives implemented Música en la Ciudad Culturales del Sur) through inter-city cooperation Hosted by the Bogota Secretary of Culture, Re- Conferences and workshops of the 2016 Pulsacio- creation and Sport and the Bogota Arts Institute – nes Forum were held as part of the Market, invol- to achieve the objectives of the UCCN Idartes through the City of Music project, and with ving invited government officials, music professio- the Colombian Ministry of Culture, as described in nals and promoters of 12 Colombian Cities. a previous chapter, the Forum has involved expe- riences from the Australian National Arts Council, 2016 Seminario Internacional As stated in previous sections, considering there Thus, Bogota participated in the study ‘The Maste- experiences on music regulations in the cities of Música y Transformación Social are no previous monitoring reports, actions are ring of a Music City’, led by Toronto - based orga- Melbourne (), Sydney () reported since 2012, year of designation, for a nization Music Canada, a toolbox of strategies for and Adelaide (City of Music), the Uruguay Music International seminar on experiences and eviden- 5-year term, in the lines of action included in the cities willing to support musical activity as a motor Cluster, Mannheim (City of Music) Music Cluster, ces of the impact of music, the arts and culture Mission Statement. of urban development. This experience led to the Cities of Toronto and Austin. Bogota has sum- in dealing with the social transformations nee- further collaboration and exchange with the cities moned other Colombian Cities such as Medellín ded for general recovery after conflict situations. of Austin, Toronto and Edinburgh, among others, (which became City of Music in 2015), Barranquilla Organizad by Batuta Foundation, supported by the Sharing experiences, knowledge and and led to contact with the activities led by Lon- and Cali, interested to enter the Network in the Secretary of Culture, Recreation and Sport, Bogota best practices don based consulting agency Sound Diplomacy, Music and Film Fields. Arts Institute and Ministry of Culture. 50 experien- such as the annual Music Cities Convention, Music ces from 14 countries: England, , Northern The process leading to the design of the City Tourism Convention, and Guide to Night Time 2016 UCLG (United Cities and Local Ireland, USA, Ireland, Afghanistan, South , Economy. Music Plan showed the urgent need for the City to Governments) Annual Summit Cambodia, Brasil, Colombia, , Rwanda, Para- collect and analyze information about the City’s guay and Ecuador, in a three day seminar the con- music economy and seek relationship with UCCN In 2016 and 2017, closer contact with Medellin, Conferences and workshops of the 2016 Pulsa- ferences, workshops and round tables. Medellin, member cities and other City networks that can Salvador and Kingston, the American cities in the ciones Forum were held as part of the Summit, Salvador and Kingston were invited to attend the provide relevant experiences in economic mea- Music Network, has led to a formal cooperation involving the experiences of Toronto, Austin, and Seminar and participate actively in all the activities. surement of music, and in tackling urban develo- agreement between Bogota and Kingston for Sound Diplomacy. The Seminar started project Puentes, which in- pment matters through musical activity as a driver Bogota to provide support in the development of a tends to develop permanent collaboration actions for urban development, economic growth, com- City Satellite Account for Culture. The project will between visiting initiatives and local projects. petitiveness and tourism generation. be included in the formal agreements of the next – Colombia Binational Commission to Video memories of the entire Seminar available in On the other hand, the City has been developing meet in early 2018. Batuta Foundation’s Youtube Channel: a strong program for reinforcing the role of arts https://www.youtube.com/user/Batutaprensa and artistic practices as part of the population’s To foster this exchange, the City of Music pro- right to expression and identity, and it is around ject has worked together with the City Marketing this subject that Bogota has intended to share its Strategy to involve discussion around policies for experience with other cities, in , South and music cities in major international forums and Central America, and with the main colombian meetings being attracted to the City, and has cities. developed its own line of exchange events, the Forum Pulsaciones, which was described in a pre- Due to the fact that Bogota has urban and popu- vious section. lation characteristics that make it different from most of the other member cities (more than 8 Main actions undertaken in this line are: million inhabitants), and thanks to the networking possibilities provided by other member cities (such 2014 ISPA Annual Congress as Glasgow and Mannheim), the City has been actively exchanging information and experiences Bogota hosted the annual 2014 International So- with cities within and outside the network, which ciety for the Performing Arts Congress, in which have policies and strategies which are relevant to participation of Creative cities resulted in networ- Right: Music and Social Bogota’s conditions. king and exchange agreements with Edinburgh (City of Literature), Glasgow and Ghent (Cities of Transformation International Seminar Music). Bogota 2016

12 ∞ Bogota City of Music Bogota City of Music ∞ 13 Professional and artistic exchange Glasgow (City of Music), 2014 Lyon (City of Media Arts), 2017 Professional and government delegates worked as a seminar, which included open conferences, Until 2014, the Network only had four cities apart Open call and grant for a Bogota music band to Exchange project ‘Semana de Músicas Híbridas’ round tables and visits to institutions, projects and from Bogota, all located in Central and Western perform in Glasgow venues. The winner band, production centers, for personal contact of the Europe, and until 2015 Colombian citizens were Pulenta, linked performances in Glasgow venues Developed as part of the Colombia - Year visitors with local actors leading relevant succesful required a Visa for entering Schengen space. with a short UK Tour involving London and other 2017, the project involved the visit of a delegation projects. The seminar was organized as the 2017 These conditions were not very favorable for the british cities. of 30 participants, musicians, professionals, acade- version of the Forum ‘Pulsaciones’, described in exchange of ensembles and musicians, which was mics, researchers and government officials of each the previous section. The educational team agen- the common practice of the other active Network Bologna (City of Music) 2014 – 2015 city to the partner city, seeking in depth expe- da included visits and pedagogical workshops with cities. Artistic Exchange rience and knowledge of aspects related to music education professionals of both cities, involving vi- creation, education, circulation, public policies, siting musicians in cross - cultural music teaching Nevertheless, exchange of artists and professio- Supported in open calls from both cities, Bogota social and cultural action programs. The Lyon de- and creation activities with local students. Finally, nals, and participation in ther UCCN initiatives was artist Icaro Zorbar was invited for a creative resi- legation visited Bogota for one week in april 2017, the project included a co-creation by Colombian managed in that period: dence and artistic project with Bologna students and the Bogota delegation visited Lyon for one and French musicians, which was presented in in the 2014 RoBot Festival. Video available online: week in October 2017. On behalf of Bogota, the both cities. Glasgow (City of Music), 2012 https://vimeo.com/120780780 project was run by the Bogota Arts Institute - Idar- tes, the institution that supports the City of Music Knowledge sharing objectives from Lyon to Bogo- Invitation to Music Psychhology specialist Ray- In exchange, RoBot Festival curator Federica Patti program in the local government structure. ta focused on Lyon’s successful application of the mond McDonald to Seminar on Musical Identities visited Bogota to participate in the Curatorial In- national French label SMAC (Scènes de Musiques organized by the Bogota District University (Uni- tensive program in 2015. The exchange agenda included public performan- Actuelles), a program to support sustainability and versidad Distrital Francisco josé de Caldas). ces of the four Lyon musical ensembles in Bogota, cultural impact of innovative music creation and Invitation for Glasgow music professional and Mannheim (City of Music), 2014 – 2015 and the of the four Bogota ensembles in Lyon, in production centers, led by collectives of artists and promoter Geoff Ellis, curator and organizer of T in Hip Hop Linkup concerts open to the local public, in community musicians, strengthening a network of indepen- the Park Festival, as speaker and buyer in the first and educational concerts, and in workshop - per- dent and active music centers covering the City’s edition of Bogota Music Market. Through previous contact between City of Music formances involving music students. metropolitan area. programs in both cities, and following Mannheim’s Shenzhen (City of Design), 2013 participation in the Forum Pulsaciones in 2015, Hip From Bogota to Lyon, experiences focused on Hop artists Bhustak and Macumba, from Bogota, programs for including culturally diverse expres- Bogota participated in the Shenzhen 2013 Design participated in the seminar At the Boundaries of sions, music from migrating communities and Award for Young Talents, open for all UCCN cities Sound in Mannheim and Heidelberg in 2014 and their hybridations with urban music in the formal with 154 participating projects. The Colombian 2015, presenting the experience of Hip Hop music and non formal music education system, as well Academic Design Network (RAD), made a local as a driver for community transformation annd as experiences for empowerment of communities open call for selecting of a project to be presen- social improvement aimed at the younger popu- through cultural action programs that support ac- ted in the Students category. The selected project, lation. Participation included a collective musical tive diffusion of these diverse expressions, allowing ‘Palomino: Society under construction’, focused creation and production experience, followed by for their visibility and integration in the City’s musi- on design for sustainability in rural communities, virtual creative collaborations through the internat, cal and cultural scene. was awarded with one of the four New Star prizes in what was called the Bogota – Mannheim Hip for the Student category. Hop Linkup.

Salvador (City of Music), 2017 Invitation of Salvador composer Julio Caldas as juror in the Bogota City of Music composition Prize 2017. Maestro Caldas evaluated the 45 sub- mitted works, and attended in the final selection concert in Bogota, where three works were per- formed live before the jury, for final allocation of the Award.

Left: Bogota artist Icaro Zorbar in Bologna RoBOt Festival

14 ∞ Bogota City of Music Bogota City of Music ∞ 15 Proposed action plan for the Projects aimed at achieving the Cooperation project with the City of objectives of the Network on an Kingston for knowledge transfer around forthcoming mid-term period of four years: international level the creation of a Satellite Account for Culture Projects aimed at achieving the Building of new cultural infrastructure for Hosting an International As stated before, Bogota and Kingston City Gover- objectives of the Network locally music and the creative industries Night Time Economy Convention nments seek to develop a project of knowledge transfer for Bogota to support the implementa- Three major projects involving cultural infrastruc- Bogota Satellite Account for Culture and The Convention will follow the line of the Pulsa- tion of a Culture Satellite Account in Kingston, to ture and music diffusion will be undertaken by the music economy information system ciones Forums, as a space for raising awareness of be delivered in a two year period after the next City in the next four years, led by the Secretary of best practices surrounding night time economy, Binational Commission. Stakeholders include Culture, Recreation and Sport and its adscribed The project was started in 2016, by the Secretary with particular focus on the Latin American re- the Jamaica Ministry of Culture and Gender, the Institutes. Other stakeholders include the Urban of Culture, Recreation and Sport. Information gion cities, inviting the cities of the UCCN Music Colombian Presidential Agency for cooperation Renewal Office, Secretary of Economic Develop- sources have been identified and cooperation Network to participate. Stakeholders include the (APC), the Bogota Direction of International Re- ment, and private investors. agreements developed. Stakeholders: Secretary Bogota Secretary of Culture, Recreation and Sport, lationships, DANE (Colombian National Statistical of Culture, Recreation and Sports, DANE (Natio- the Bogota Arts Institute - Idartes, the Bogota Department) and the Bogota Secretary of Cultu- Bronx Distrito Creativo – Fundación Gilberto nal Statistic Department), Bogota Secretary of Convention Bureau, consulting agency Sound Di- re, Recreation and Sports. The project will help Alzate Avendaño, will recover one of the Army Economic Development, Bogota Chamber of plomacy, the Bogota Chamber of Commerce and involve Jamaica in the general regional effort to Headquarters buildings located in an area in deep Commerce. In four years the City expects to have Asobares, the National Bar Association. implement Satellite Accounts for Culture, in which need of urban renewal, close to the City’s histori- full monitoring of the Creative Industries sectors, Colombia has been a regional leader. including music, performing arts, book publi- cal quarters, to be turned into a center for creative shing, audiovisual, design, heritage, visual arts and industries, as part of a 24 hectare urban renewal The initiative seeks positioning Bogota as a regio- Hip Hop Linkup project with games. This research will allow better periodical project. nal and global leader on the topic, providing va- monitoring of the City’s creative economy, and luable information and support to local initiatives Music Cluster Cities Auditorium for the Bogota Philharmonic Orches- on the subject. will benefit government offices in charge of public Collaboration project involving Hip Hop artists, tra - OFB (Orquesta Filarmónica de Bogotá). 6000 policies for music, professional music associations, cultural and social independent organizations and M2 building complex for the City Orchestra and its and economic agents of the creative sector in institutions, in an exchange of creation projects educational and artistic projects. Stakeholders: Se- general. ranging from virtual remote co-creation projects cretary of Culture, Recreation and Sport, OFB and aided by technology, to Symphony Orchestras Universidad de los Andes, as private partner in the Night time music census performing with Hip Hop artists from participating urban renewal project Triángulo de Fenicia. Main cities. Stakeholders: Bogota Arts Institute - Idartes, As a complement of the economic statistics Hall of 800 seats, rehearsal halls and rooms, library Bogota Philharmonic Orchestra, Mannheim City of gathered through National Accounts and other and administrative spaces. Music, Katowice City of Music. formal sources, the measurement of the informal or non formal economy of live music in the City is Teatro El Ensueño. 800 seat theater incorporated a need. Following similar projects cone by Austra- in ono of the city’s new public school buildings, lian, UK and US Cities, Bogota would start surve- in an area with the greatest deficit of cultural ying live music venues for having a better unders- infrastructure. Stakeholders: Secretary of Cultu- tanding about the size and dynamism of night time re, Recreation and Sport, Secretary of Education. music economy related to live music. Stakehol- The project tackles the concentration of cultural ders: Idartes program DC en Vivo, Bogota Cham- venues in the city’s downtown area, will benefit ber of Commerce, Bogota Institute of Tourism, local artists and cultural organizations, will open Asobares - National Bar Association. The Cen- circulation possibilities for all the artists in the city sus will generate information for understanding to reach new audiences, and will provide ac- and monitoring the night time economic activity cess to high quality artistic performances for the related to music in venues and events, providing 1’600.000 inhabitants of the surrounding districts benefits for venue owners, promoters, musicians, of Ciudad Bolivar, Tunjuelito, Rafael Uribe and audiences and tourists. Bosa. The theater is currently under construction and is expected to be operating in early 2019. Project for Teatro El Ensueño, Bogota. Section

16 ∞ Bogota City of Music Bogota City of Music ∞ 17 Estimated annual budget for Plan for communication and Bogota has been active in planning and develo- • Strengthen articulation of the City of Music implementing the proposed action awareness ping the City of Music project strategic actions, Brand to the City Branding Strategy. with an important social and econocmic impact, • Design the Bogota City of Music communica- plan Being a city with a highly dynamic cultural and but the project’s communication actions still need tion strategy based on the City Music Plan, with The City of Music program, hosted at present wi- economical activity, Bogota’s institutions and further structuring and strengthening. specific lines for target audiences: citizens, thin the Bogota Arts Institute - Idartes, funds basic leading professional sectors are engaged in active professional sector, international audiences activities related to the design, implementation city promotion on different lines. Effective com- There is a high involvement of different actors and tourism. and articulation of public and private actors in- munication of the City of Music and UCCN objec- working in an articulate way to fulfill the project • Develop the branding strategy and brand use volved in the execution of the Music Plan, and the tives and achievements implies a deep integration (and the Network’s- objectives), whose actions manual, for coherent use and higher impact of relationship with UCCN. of the project into the City’s main communication are now organized by a coherent plan that covers the strategy. priorities and plans. both the public and private sectors. • Develop a centralized online communication Agreed projects involve funding from a large num- channel and resource center. ber of stakeholders, some belonging to the City Even though the City of Music project was born Therefore, actions for the next mid-term four year • Develop a line of published material that will government. The estimated Budget details those from the City Marketing strategy and was one of period give priority to building a solid branding and support the preserving and difussion of the actions run directly from the Bogota Arts Institute the first and most successful exercises of the City diffusion support to the project, working on the city’s recent musical memory. through the City of Music program, and includes a Branding actions in the past years, there have been following lines: separate section for projects funded directly from three successive modifications in the City Brand other sources. since the year of designation, which have not allowed a stable development of Brand awareness.

Yearly budget allocation for City of Music project Activity Budget in US$ Source Pulsaciones Forum 20.000 Idartes Grants for artists and agents 20.000 Idartes Travel support for exchange pro- 8.000 Idartes grams Diffusion and communication 7.000 Idartes UCCN Meetings Expenses 4.500 Idartes Staff 20.000 Idartes

General budget for other institutional projects

Night Time Economy Convention – 70.000 Secretary of Culture / Idartes 2018 / BCC Night Time Economy Census – 25.000 Idartes / BCC 2018 – 2019 The present report has been prepared by Juan Luis Restrepo, City of Music Project in Bogota Kingston Cooperation 15.000 Colombian National Coope- Music Direction of Idartes - Bogota Arts Institute, Project ration Agency (APC) in cooperation with the Bogota Secretary of Culture, Recreation and Sports.

General budget for infrastructure projects Bogota Philharmonic Orchestra 30.000.000 Secretary of Culture / OFB / building Private investors Teatro El Ensueño 9.000.000 Secretary of Culture Bronx Distrito Creativo N.A. ERU - Empresa de Renova- ción Urbana (Urban Renewal Office) Above: Renders for Bronx Distrito Creativo project, Creative Industries District, Bogotá

18 ∞ Bogota City of Music Bogota City of Music ∞ 19 Ceferina Banquez, Colombia al Parque 2017

20 ∞ Bogota City of Music