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UHSP Style Guide 1 STYLE GUIDE Published by the Office of Marketing and Communications Updated September 2020 2 INTRODUCTION Published by the Office of Marketing and Communications, September 2020. INTRODUCTION 3 The University of Health Sciences and Pharmacy in St. Louis Style Guide ABOUT THE contains editorial guidelines to be used in the preparation of copy for STYLE GUIDE print and digital publications including all forms of advertising materials, booklets, brochures, flyers, invitations, newsletters, programs and websites, among others. Adherence to the University’s editorial style ensures the production of effective and consistent communications that accurately reflect the University’s brand. In general, the University editorial style follows Webster’s New World College Dictionary, which may be accessed online, and The Associated Press (AP) Stylebook for all communications. Faculty and staff who frequently draft communications on behalf of the University are strongly encouraged to purchase a current edition of the AP Stylebook. While the AP Stylebook is expansive, there are some points of style that are not covered. There are also some areas in which the University chooses to diverge from The Associated Press. The University’s editorial style guide addresses those topics as well as frequently asked questions of style and grammar. If you have a style question that is not addressed in this guide, consult The AP Stylebook or Webster’s New World College Dictionary. If you are unable to find an answer, please contact Danielle Unzicker, MBA, assistant vice president for communications and chief marketing officer, at [email protected]. Published by the Office of Marketing and Communications, September 2020. 4 IDENTIFICATION OF THE UNIVERSITY AND ASSOCIATED ENTITIES Published by the Office of Marketing and Communications, September 2020. IDENTIFICATION 5 IDENTIFYING Official Name: University of Health Sciences and Pharmacy in St. Louis THE UNIVERSITY Use the official name of the University on first reference and “the University” on subsequent references. • Capitalize “University” when referring specifically to University of Health Sciences and Pharmacy in St Louis. • Lowercase “university” when referring to universities in general. The acronym, UHSP, is acceptable but informal. It should be avoided in formal communication, but may be acceptable in less formal communication, internal communication or in writing that seeks to create a sense of school spirit. Every University-produced publication must include the official University logo presented in compliance with the Graphic Standards. The Office of Marketing and Communications must approve all logo usage. Published by the Office of Marketing and Communications, September 2020. IDENTIFICATION 6 The University comprises two colleges and numerous academic units. In COLLEGES AND communications, these areas/units should be referred to as follows: ACADEMIC AREAS COLLEGE OF ARTS AND SCIENCES • Office of the Dean of Arts and Sciences • Department of Basic Sciences • Department of Liberal Arts ST. LOUIS COLLEGE OF PHARMACY • Office of the Dean of Pharmacy • Department of Pharmaceutical and Administrative Sciences • Department of Pharmacy Practice • Office of Postgraduate Education • Office of Continuing Professional Development Office of Research and Graduate Studies On first reference, these names should be linked to the University (e.g., St. Louis College of Pharmacy at University of Health Sciences and Pharmacy in St. Louis is hosting an event.). On subsequent references, use college, department, office, and do not capitalize to avoid confusion with the University. When referencing the dean’s office, use Office of the Dean of Arts and Sciences or Office of the Dean of Pharmacy on first reference. On second reference, use the office. Published by the Office of Marketing and Communications, September 2020. IDENTIFICATION 7 The University is home to several research and academic centers. In RESEARCH AND communications, these centers should be referred to as follows: ACADEMIC CENTERS • Center for Clinical Pharmacology • Center for Health Outcomes Research and Education • Center for Interprofessional Practice and Education at Washington University Medical Campus • Center for Teaching and Learning The names of centers should be spelled out their in entirety on first reference but may be abbreviated to “the center” on subsequent references. The use of acronyms, while acceptable, should be minimized in communications. Published by the Office of Marketing and Communications, September 2020. IDENTIFICATION 8 Operations of the University are carried out by administrative units. In ADMINISTRATIVE communications, these areas/units should be referred to as follows: OFFICES AND UNITS ADVANCEMENT • Office of Development • Office of Alumni Affairs ATHLETICS, FITNESS AND RECREATION • Department of Intercollegiate Athletics • Office of Fitness and Recreation CAREER SERVICES AND EDUCATION OPERATIONS • Bookstore • College Services • Dining Services • Emergency Management and Environmental Health and Safety • Facilities - Custodial Services - Maintenance • Information Technology - Academic Technology and Technical Support - Administrative Systems - Network Systems • Library • Parking Access • Public Safety Published by the Office of Marketing and Communications, September 2020. IDENTIFICATION 9 DIVERSITY AND INCLUSION • Interfaith Prayer Room • Multicultural Center • Spirituality Center FINANCE • Business Office • Office of Human Resources • Research Administration MARKETING AND ENROLLMENT SERVICES • Office of Admissions • Office of Financial Aid • Office of Marketing and Communications • Office of the Registrar STUDENT AFFAIRS • Counseling Center • Office of International Programs • Office of Residential Life • Student Success Center • Norton Writing Center Office of General Counsel Office of Practice Advancement and Community Engagement Office of the President Office of the President Emeritus Office of Research and Scholarly Activity Published by the Office of Marketing and Communications, September 2020. 10 INCLUSIVE LANGUAGE Published by the Office of Marketing and Communications, September 2020. STYLE GUIDE 11 University of Health Sciences and Pharmacy in St. Louis is committed to WRITING WITH fostering an environment that protects and values differences within a INCLUSIVE LANGUAGE diverse community. We believe the diverse cultures, values, beliefs, interests, experiences, viewpoints and backgrounds of our students, faculty, staff and alumni should be celebrated through our mission of educating world-class health care providers, innovative research and serving our wider communities. The language we use when speaking about diversity and inclusivity matters. This is not meant to be exhaustive or definitive but is meant to serve as a point of reference for how we communicate about diversity and inclusivity. Rather than rigid guidelines, we hope to create a framework for you to use language that is empowering and respectful. For further assistance, contact members of the Office of Diversity and Inclusion, style manuals such as Associated Press Stylebook, and diversity glossaries online such as Diversity and Social Justice: A Glossary of Working Definitions by University of Massachusetts at Lowell or Sierra Club’s Glossary of Terms for Diversity, Equity and Inclusion. Published by the Office of Marketing and Communications, September 2020. STYLE GUIDE 12 From emails to marketing to social media to websites and other forms HOW WE DEFINE of communication, all work should be written appropriately to address INCLUSIVE LANGUAGE the audience in which it was intended with attention to language that acknowledges diversity, conveys respect to all people, is sensitive to differences and promotes equitable opportunities. Communication that includes words, phrases or tones that demean, insult or exclude people based on their membership within a certain group or because of a particular attribute is unacceptable and is in direct conflict with the University’s mission, vision and values. Published by the Office of Marketing and Communications, September 2020. STYLE GUIDE 13 We have compiled best practices and general guidelines from a variety of BEST PRACTICES AND higher learning institutions that reflect the University’s commitment to diversity, GUIDELINES inclusion and equity. • When possible, consult with the individual group who is the subject of any communications work to honor their preferred language and terminology. • Avoid overemphasis on attributes or identities such as race, gender, sexual orientation, socioeconomic status, disability, religion, age or immigration or veteran status. - In instances where it is necessary to reference an individual’s attribute or specific identity, use a person-first language approach. When referring to a person, particularly those with a disability, place emphasis on the individual rather than identify them exclusively as their disability. A person who is blind or visually impaired. Not a blind person. - Two important questions to ask when producing written communication are, would you include a particular characteristic or identity for any group? What is being accomplished by noting the characteristic or identity? • Look for authentic ways to include, portray and integrate equity and inclusion issues and diverse populations into stories and other written materials. • Do not use offensive and derogatory terms, including terms derived from the identity of a specific group, outdated
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