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General Pricing GENERAL PRICING LEADING SOURCE OF MEDIA Covering the San Francisco Bay Area 11-County DMA Effective July 1, 2019 to Dec. 31, 2020 In partnership with and Rev. 12162019 ABOUT US Who we are What we offer • A media company with regional news Bay Area News Group media solutions: products, advertising products and 6 key product groups growing digital businesses. • The leading source of news and Digital information in the greater San Francisco Bay Area. 1. Audience Owned and operated news sites and exchange • Our weekly audience exceeds 5 million inventory on partner sites for desktop/mobile through a portfolio of print and digital products. 2. Adtaxi social Demographical and affinity targeting on Facebook, Instagram, Twitter 3. Adtaxi search SEO, SEM. Search networks: Google, Bing Who is Adtaxi? • Our strategic partner and an award-winning digital agency. Print 4. Regional & community dailies • A conversion-based digital marketing The Mercury News, East Bay Times, agency offering custom solutions to Marin Independent Journal, Santa Cruz Sentinel, your digital marketing challenges. Vacaville Reporter Readership*: 664,600 daily | 863,500 Sunday 5. Community weeklies 27 community weeklies throughout the Bay Area Why we do it Readership*: 652,700 Local advertising supports independent, 6. Targeted delivery solutions factual journalism connecting our Preprint Insertions, Sticky Notes, Print & Deliver communities and strengthening democracy. *Source: 2018 R1 Scarborough Research What works Convertly Tactics in combination: pair Print and Digital Convertly is a smart website builder designed for real people who want a beautiful online presence Drive results with integrated marketing without the heavy lift. Update content easily, link campaigns that combine award-winning some of your favorite business tools and launch print and digital solutions. a super-fast website with just a few clicks. Over 5 million engaged readers weekly | Visit www.bayareanewsgroup.com Bay Area News Group 2019 General RC BayArea 2019 General Pricing NewsGroup DAILY OR SUNDAY Full Page Jr. Page 1/2 Page 1/4 Page 1/8 Page PCI Rate 6x21 5x17 63” or 60” 31.5” or 30” 3x5 or 2x7 BANG + MARIN *6+ per month (includes color) $5,757 $4,438 $3,290 $1,645 $783 $121 *4-5x per month (includes color) $8,224 $5,548 $4,112 $2,056 $979 $151 *2-3x per month $9,138 $6,164 $4,569 $2,284 $1,088 $168 One Time $13,054 $8,806 $6,527 $3,263 $1,554 $335 BANG (The Mercury News and East Bay Times) *6+ per month (includes color) $5,382 $4,150 $3,076 $1,538 $732 $113 *4-5x per month (includes color) $7,689 $5,187 $3,845 $1,922 $915 $141 *2-3x per month $8,544 $5,764 $4,272 $2,136 $1,017 $156 One Time $12,205 $8,234 $6,103 $3,051 $1,453 $313 Pick up your Sunday ad 6 days before or 6 days after and receive -75% off each weekday ad! The discounted daily ads DO NOT count as frequency in the above pricing grids. Example: Two Sunday 1/4 page ads and 2 daily ads within 6 days would price as follows: Sunday $2,136 each; Daily ads $534 each if within 6 days for a Total Cost for four 1/4 pages B&W of $5,340. COLOR RATES Add 15% 20% 25% 30% 35% 50% All rates shown are for print only. Rates for Classified Categories of Automotive, Real Estate and Recruitment advertising please go to bayareanewsgroup.com to view those Rate Cards. All rates are net. For 2-3x, 4-5x and 6+ frequency rates, all insertions must be scheduled on the same order within 30 days. Pick-up into these publications at $15 pci (per market): Vallejo Times Herald/Vacaville Reporter; Monterey Herald; Santa Cruz Sentinel. Color will use the percentages seen above based on ad size. BANG market buy includes The Mercury News and East Bay Times Bay Area News Group 2019 General RC 3 BayArea 2019 General Pricing NewsGroup Strip Ads Full Paper 4 Page Wrap Spadea Broadsheet Poster Pull-Out BANG (The Mercury News and East Bay Times) BANG Unique Ad Positions Reservations Required Strip Ads full color Open Rates » Front Page – Bottom 6 col. x 2” print only Daily $2,151 | Sunday $2,749 » Front Page – Top 6 col. x 2” print only + Pacman $11,440 » Section Fronts – Bottom 6 col. x 3” print only Daily $990 | Sunday $1,139 » Section Fronts – Top 6 col. x 3” print only + Pacman $11,270 Full Wrap of A Section full color » Full Wrap: Four Broadsheets (Monday, Tuesday or Wednesday) $21,500 » Digital: Homepage Takeover (includes Top Leaderboard, Cube 1, Cube 2, Cube 3, E2E1, and bottom leaderboard. No bumping rules apply) » Full Wrap: Four Broadsheets (Thursday, Friday, Saturday or Sunday) $45,000 » Digital: Homepage Takeover (includes Top Leaderboard, Cube 1, Cube 2, Cube 3, E2E1, and bottom leaderboard. No bumping rules apply) Spadea of A Section » Spadea (Monday, Tuesday or Wednesday) $21,500 » Digital: Homepage Takeover (includes Top Leaderboard, Cube 1, Cube 2, Cube 3, E2E1, and bottom leaderboard. No bumping rules apply) » Spadea (Thursday, Friday, Saturday or Sunday) $31,500 » Digital: Homepage Takeover (includes Top Leaderboard, Cube 1, Cube 2, Cube 3, E2E1, and bottom leaderboard. No bumping rules apply) Poster Pullout full color Available Mon-Sat. Only upon approval of publisher » Ad Size: 6 col. x 21”, Back to Back, $10,000 per day » one side Sponsored Content; other side is a full page ad. » Runs between page 2 & 3 of the A Section » Contact your sales representative for Sunday and frequency rates Bay Area News Group 2019 General RC 4 BayArea 2019 General Pricing NewsGroup BANG (The Mercury News and East Bay Times) Print and Digital Combinations Flight Packages in Eat Drink Play, Sports or Sunday Business Open Rates » Option A $32,668 Full PAGE (6 col. x 21”) full color 4 full pages 709,000 display impressions on BANG news sites + email blast to 100,000 » Option B $16,256 HALF PAGE (6 col. x 10”) full color 4 half pages 327,000 display impressions on BANG news sites + email blast to 50,000 » Option C $9,340 QUARTER PAGE (3 col. x 10”) full color 4 quarter pages 160,000 display impressions on BANG news sites + email blast to 50,000 » Option D $4,620 EIGHTH PAGE (3 col. x 5”, or 2 col. x 7”) full color 4 eighth pages + 160,000 display impressions on BANG news sites 7-Day Flight Package Ad runs on Sunday-Digital over 7 days » Option A $8,240 Full PAGE (6 col. x 21”) full color 100,000 display impressions • Email blast to 50,000 » Option B $4,503 HALF PAGE (6col. x 10”) full color 160,000 display impressions • Email blast to 50,000 » Option C $2,375 QUARTER PAGE (3col. x 10”) full color 85,000 display impressions » Option D $1,155 EIGHTH PAGE (3 col. x 5”, or 2 col. x 7”) full color 40,000 display impressions Half Page Special » Buy 2 BANG Color half page ads for $2,984 per ad $5,968 & receive 2 FREE color half page ads! » Buy 2 BANG B/W half page ads for $2,516 per ad $5,032 & receive 2 FREE B/W half page ads! Half page includes 100,000 In-Network Digital Banner Advertising on BANG websites All ads must run within 30 days. Limited time offer. Early Week ‘Great Value — Perfect for Non-profits’Two insertions in three days, Monday thru Wednesday » Full Page (6 col. x 21”) b&w $6,000 | color $6,785 includes 190,000 display impressions » Half Page (6 col. x 10”) b&w $4,125 | color $4,590 includes 150,000 display impressions » Quarter Page (3 col. x 10”) b&w $2,575 | color $2,825 includes 105,000 display impressions » Eighth Page (3 col. x 5” or 2 col. x 7”) b&w $1,365 | color $1,615 includes 50,000 display impressions Bay Area News Group 2019 General RC 5 BayArea 2019 General Pricing NewsGroup BANG (The Mercury News and East Bay Times) Content Marketing Packages Level 1 » One (1) Custom Story CUSTOM content development by The Podium Team or Client Supplied » Native Headline Drivers to Article Page UP TO 500,000 IMPRESSIONS Native Ad Unit Editorial Integration Drives traffic to story (cross platform—Mobile, Desktop, Tablet). Native Impressions (4Creative Variations); » Display Banners UP TO 375,000 IMPRESSIONS: Exchange Display and/or BANG Display » DIGITAL ONLY: $6,250 PRINT + DIGITAL: $11,250 (One Full Page Equivalent Print Ad—The Mercury News, East Bay Times and Marin Independent Journal) Level 2 » TWO (2) Custom Stories CUSTOM content development by The Podium Team or Client Supplied » Native Headline Drivers to Article Page UP TO 1,000,000 IMPRESSIONS Native Ad Unit Editorial Integration Drives traffic to story (cross platform—Mobile, Desktop, Tablet). Native Impressions (4Creative Variations); » Display Banners UP TO 750,000 IMPRESSIONS: Exchange Display and/or BANG Display » DIGITAL ONLY: $12,500 PRINT + DIGITAL: $22,500 (Two Full Page Equivalent Print Ads—The Mercury News, East Bay Times and Marin Independent) Level 3 » FOUR (4) Custom Stories CUSTOM content development by The Podium Team or Client Supplied » Native Headline Drivers to Article Page UP TO 3,000,000 IMPRESSIONS Native Ad Unit Editorial Integration Drives traffic to story (cross platform—Mobile, Desktop, Tablet). Native Impressions (4Creative Variations); » Display Banners UP TO 1,500,000 IMPRESSIONS: Exchange Display and/or BANG Display » DIGITAL ONLY: $27,000 PRINT + DIGITAL: $47,000 (Four Full Page Equivalent Print Ads—The Mercury News, East Bay Times and Marin Independent) Bay Area News Group 2019 General RC 6 BayArea 2019 General Pricing NewsGroup Deadlines Day Of Publication Space Reservation Camera Ready Deadline MONDAY Thurs.
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