GENERAL PRICING

LEADING SOURCE OF MEDIA Covering the Bay Area 11-County DMA Effective July 1, 2019 to Dec. 31, 2020

In partnership with and

Rev. 12162019 ABOUT US

Who we are What we offer • A media company with regional news media solutions: products, advertising products and 6 key product groups growing digital businesses.

• The leading source of news and Digital information in the greater . 1. Audience Owned and operated news sites and exchange • Our weekly audience exceeds 5 million inventory on partner sites for desktop/mobile through a portfolio of print and digital products. 2. Adtaxi social Demographical and affinity targeting on Facebook, Instagram, Twitter

3. Adtaxi search SEO, SEM. Search networks: Google, Bing Who is Adtaxi? • Our strategic partner and an award-winning digital agency. Print 4. Regional & community dailies • A conversion-based digital marketing The News, Times, agency offering custom solutions to Marin Independent Journal, , your digital marketing challenges. Vacaville Reporter Readership*: 664,600 daily | 863,500 Sunday

5. Community weeklies 27 community weeklies throughout the Bay Area Why we do it Readership*: 652,700 Local advertising supports independent, 6. Targeted delivery solutions factual journalism connecting our Preprint Insertions, Sticky Notes, Print & Deliver communities and strengthening democracy. *Source: 2018 R1 Scarborough Research

What works Convertly Tactics in combination: pair Print and Digital Convertly is a smart website builder designed for real people who want a beautiful online presence Drive results with integrated marketing without the heavy lift. Update content easily, link campaigns that combine award-winning some of your favorite business tools and launch print and digital solutions. a super-fast website with just a few clicks.

Over 5 million engaged readers weekly | Visit www.bayareanewsgroup.com Bay Area News Group 2019 General RC BayArea 2019 General Pricing NewsGroup

DAILY OR SUNDAY Full Page Jr. Page 1/2 Page 1/4 Page 1/8 Page PCI Rate 6x21 5x17 63” or 60” 31.5” or 30” 3x5 or 2x7 BANG + MARIN

*6+ per month (includes color) $5,757 $4,438 $3,290 $1,645 $783 $121

*4-5x per month (includes color) $8,224 $5,548 $4,112 $2,056 $979 $151 *2-3x per month $9,138 $6,164 $4,569 $2,284 $1,088 $168 One Time $13,054 $8,806 $6,527 $3,263 $1,554 $335

BANG ( and )

*6+ per month (includes color) $5,382 $4,150 $3,076 $1,538 $732 $113

*4-5x per month (includes color) $7,689 $5,187 $3,845 $1,922 $915 $141 *2-3x per month $8,544 $5,764 $4,272 $2,136 $1,017 $156 One Time $12,205 $8,234 $6,103 $3,051 $1,453 $313 Pick up your Sunday ad 6 days before or 6 days after and receive -75% off each weekday ad! The discounted daily ads DO NOT count as frequency in the above pricing grids. Example: Two Sunday 1/4 page ads and 2 daily ads within 6 days would price as follows: Sunday $2,136 each; Daily ads $534 each if within 6 days for a Total Cost for four 1/4 pages B&W of $5,340. COLOR RATES Add 15% 20% 25% 30% 35% 50%

All rates shown are for print only. Rates for Classified Categories of Automotive, Real Estate and Recruitment advertising please go to bayareanewsgroup.com to view those Rate Cards. All rates are net. For 2-3x, 4-5x and 6+ frequency rates, all insertions must be scheduled on the same order within 30 days. Pick-up into these publications at $15 pci (per market): /Vacaville Reporter; Monterey Herald; Santa Cruz Sentinel. Color will use the percentages seen above based on ad size. BANG market buy includes The Mercury News and East Bay Times

Bay Area News Group 2019 General RC 3 BayArea 2019 General Pricing NewsGroup

Strip Ads Full Paper 4 Page Wrap Spadea Poster Pull-Out

BANG (The Mercury News and East Bay Times) BANG Unique Ad Positions Reservations Required

Strip Ads full color Open Rates

» Front Page – Bottom 6 col. x 2” print only Daily $2,151 | Sunday $2,749 » Front Page – Top 6 col. x 2” print only + Pacman $11,440 » Section Fronts – Bottom 6 col. x 3” print only Daily $990 | Sunday $1,139 » Section Fronts – Top 6 col. x 3” print only + Pacman $11,270

Full Wrap of A Section full color » Full Wrap: Four (Monday, Tuesday or Wednesday) $21,500 » Digital: Homepage Takeover (includes Top Leaderboard, Cube 1, Cube 2, Cube 3, E2E1, and bottom leaderboard. No bumping rules apply)

» Full Wrap: Four Broadsheets (Thursday, Friday, Saturday or Sunday) $45,000 » Digital: Homepage Takeover (includes Top Leaderboard, Cube 1, Cube 2, Cube 3, E2E1, and bottom leaderboard. No bumping rules apply) Spadea of A Section » Spadea (Monday, Tuesday or Wednesday) $21,500 » Digital: Homepage Takeover (includes Top Leaderboard, Cube 1, Cube 2, Cube 3, E2E1, and bottom leaderboard. No bumping rules apply)

» Spadea (Thursday, Friday, Saturday or Sunday) $31,500 » Digital: Homepage Takeover (includes Top Leaderboard, Cube 1, Cube 2, Cube 3, E2E1, and bottom leaderboard. No bumping rules apply)

Poster Pullout full color Available Mon-Sat. Only upon approval of publisher » Ad Size: 6 col. x 21”, Back to Back, $10,000 per day » one side Sponsored Content; other side is a full page ad. » Runs between page 2 & 3 of the A Section » Contact your sales representative for Sunday and frequency rates

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BANG (The Mercury News and East Bay Times) Print and Digital Combinations Flight Packages in Eat Drink Play, Sports or Sunday Business Open Rates » Option A $32,668 Full PAGE (6 col. x 21”) full color 4 full pages 709,000 display impressions on BANG news sites + email blast to 100,000

» Option B $16,256 HALF PAGE (6 col. x 10”) full color 4 half pages 327,000 display impressions on BANG news sites + email blast to 50,000

» Option C $9,340 QUARTER PAGE (3 col. x 10”) full color 4 quarter pages 160,000 display impressions on BANG news sites + email blast to 50,000

» Option D $4,620 EIGHTH PAGE (3 col. x 5”, or 2 col. x 7”) full color 4 eighth pages + 160,000 display impressions on BANG news sites 7-Day Flight Package Ad runs on Sunday-Digital over 7 days » Option A $8,240 Full PAGE (6 col. x 21”) full color 100,000 display impressions • Email blast to 50,000

» Option B $4,503 HALF PAGE (6col. x 10”) full color 160,000 display impressions • Email blast to 50,000

» Option C $2,375 QUARTER PAGE (3col. x 10”) full color 85,000 display impressions

» Option D $1,155 EIGHTH PAGE (3 col. x 5”, or 2 col. x 7”) full color 40,000 display impressions Half Page Special » Buy 2 BANG Color half page ads for $2,984 per ad $5,968 & receive 2 FREE color half page ads!

» Buy 2 BANG B/W half page ads for $2,516 per ad $5,032 & receive 2 FREE B/W half page ads!

Half page includes 100,000 In-Network Digital Banner Advertising on BANG websites All ads must run within 30 days. Limited time offer.

Early Week ‘Great Value — Perfect for Non-profits’Two insertions in three days, Monday thru Wednesday

» Full Page (6 col. x 21”) b&w $6,000 | color $6,785 includes 190,000 display impressions » Half Page (6 col. x 10”) b&w $4,125 | color $4,590 includes 150,000 display impressions » Quarter Page (3 col. x 10”) b&w $2,575 | color $2,825 includes 105,000 display impressions » Eighth Page (3 col. x 5” or 2 col. x 7”) b&w $1,365 | color $1,615 includes 50,000 display impressions Bay Area News Group 2019 General RC 5 BayArea 2019 General Pricing NewsGroup

BANG (The Mercury News and East Bay Times) Content Marketing Packages Level 1 » One (1) Custom Story CUSTOM content development by The Podium Team or Client Supplied

» Native Headline Drivers to Article Page UP TO 500,000 IMPRESSIONS Native Ad Unit Editorial Integration Drives traffic to story (cross platform—Mobile, Desktop, Tablet). Native Impressions (4Creative Variations);

» Display Banners UP TO 375,000 IMPRESSIONS: Exchange Display and/or BANG Display » DIGITAL ONLY: $6,250 PRINT + DIGITAL: $11,250 (One Full Page Equivalent Print Ad—The Mercury News, East Bay Times and Marin Independent Journal)

Level 2 » TWO (2) Custom Stories CUSTOM content development by The Podium Team or Client Supplied

» Native Headline Drivers to Article Page UP TO 1,000,000 IMPRESSIONS Native Ad Unit Editorial Integration Drives traffic to story (cross platform—Mobile, Desktop, Tablet). Native Impressions (4Creative Variations);

» Display Banners UP TO 750,000 IMPRESSIONS: Exchange Display and/or BANG Display » DIGITAL ONLY: $12,500 PRINT + DIGITAL: $22,500 (Two Full Page Equivalent Print Ads—The Mercury News, East Bay Times and Marin Independent)

Level 3 » FOUR (4) Custom Stories CUSTOM content development by The Podium Team or Client Supplied

» Native Headline Drivers to Article Page UP TO 3,000,000 IMPRESSIONS Native Ad Unit Editorial Integration Drives traffic to story (cross platform—Mobile, Desktop, Tablet). Native Impressions (4Creative Variations);

» Display Banners UP TO 1,500,000 IMPRESSIONS: Exchange Display and/or BANG Display » DIGITAL ONLY: $27,000 PRINT + DIGITAL: $47,000 (Four Full Page Equivalent Print Ads—The Mercury News, East Bay Times and Marin Independent)

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Deadlines

Day Of Publication Space Reservation Camera Ready Deadline

MONDAY Thurs. 3 p.m. Fri. 9 a.m.

TUESDAY Thurs. 3 p.m. Mon. 10 a.m.

WEDNESDAY Fri. 3 p.m. Tues. 10 a.m.

THURSDAY Mon. 3 p.m. Wed. 10 a.m.

FRIDAY Wed. 10 a.m. Wed. 10 a.m.

SATURDAY Wed. 3 p.m. Fri. 10 a.m.

SUNDAY Wed. 3 p.m. Fri. 10 a.m.

BANG market buy includes The Mercury News, East Bay Times and Marin Independent Journal.

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Ad sizes ROP 44” WEB INCHES POINTS PICAS DAILIES 1 Column 1.562” 112.5 9p4.5 The Mercury News MODULAR SIZES 2 Column 3.25” 234 19p6 East Bay Times Broadsheet Marin Independent Journal 3 Column 4.937” 355.5 29p7.5 Monterey County Herald† 4 Column 6.625” 477 39p9 New Homes Santa Cruz Sentinel† 5 Column 8.312” 598.5 49p10.5 Vacaville Reporter* 6 Column 10” 720 60p0 Vallejo Times-Herald* DT Gutter 1” 72 6p0 Woodland * 7 Column 12.562” 904.5 75p4.5 WEEKLIES 8 Column 14.25” 1026 85p6 Berkeley Voice 9 Column 15.937” 1147.5 95p7.5 El Cerrito Journal 10 Column 17.625” 1269 105p9 Montclarion 11 Column 19.312” 1390.5 115p10.5 Piedmonter Full Pg Jr. Pg 6x21 5x17 12 Column DT 21” 1512 126p0 * Max. Depth: Max. Depth* 21” 1512 126p0 20.6” / 1483.2 pts / 123p6 † 46” Web. Different specs apply.

ROP 6 COLUMN TAB 44” WEB

INCHES POINTS PICAS PUBLICATIONS 1 Column 1.562” 112.5 9p4.5 BANG EB Vendor Tabs 2 Column 3.25” 234 19p6 Cambrian Resident Campbell Reporter 3 Column 4.937” 355.5 29p7.5 Countrywood 1/2 Pg 1/2 Pg 4 Column 6.625” 477 39p9 Cupertino Courier Horizontal Vertical (DNG) 6x10.5 3x21 5 Column 8.312” 598.5 49p10.5 Danville Life 6 Column 10” 720 60p0 Discover Livermore Discover The Delta DT Gutter 1” 72 6p0 EYE, The 7 Column 12.562” 904.5 75p4.5 Home & Garden Resource** Los Gatos Weekly Times 8 Column 14.25” 1026 85p6 Brentwood News 9 Column 15.937” 1147.5 95p7.5 Concord Transcript 1/8 Pg 10 Column 17.625” 1269 105p9 Lamorinda Sun Vertical Pleasant Hill/Martinez Record Walnut Creek Journal 2x7 11 Column 19.312” 1390.5 115p10.5 Rose Garden Resident 12 Column DT 21” 1512 126p0 San Ramon Art & Wine Festival 1/8 Pg 1/4 Pg Horizontal 3x10.5 Single Page Columns: 6 3x5 Time Out Full Pg Ad Depth 9.65” 694.8 57p9 Walnut Creek Art & Wine Image Area w/folio 10” 720 60p0 Folio Space .25” 18 1p6 **Only sold by modular sizes: Full Page 6 col x 9.65” Half Page 6 col x 4.75” Quarter Page 3 col x 4.75”

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Electronic tearsheets

Product Samples Electronic tearsheets for all publications represented in your Bay Area News Group Buy as well as your Northern buy will be delivered through Tecnavia Admemory electronic tearsheets system. This easy to use, search and retrieval tool is available at your fingertips.

You will need to create a new account by registering within the system. Simply log on to admemory.tecnavia.com and you’ll have access to this highly beneficial electronic tearsheet service.

n Easy access 365 days a year, 24 hours a day. n Optional email notification. n Search by account, account number, advertiser, any date range, any publication, any advertiser and more. n View page position, size, date range, and more for any ad, any advertiser from any point in time. n Set up and search my publications. n All ads will be archived and fully searchable of up to ten (10) years. n Tecnavia will save you time and money and is provided to you for FREE by the Bay Area News Group and the California Partnership.

Bay Area News Group 2019 General RC 9 BayArea 2019 General Pricing NewsGroup Policies Business Policies

1. The Bay Area News Group includes The Mercury 12. The Publisher reserves the right to insert the word News, East Bay Times, Marin Independent Journal, “Advertisement” at the Advertiser’s expense. The Santa Cruz Sentinel, Monterey Herald, Vallejo Publisher also reserves the right to reset body Times-Herald and the Vacaville Reporter. All type in advertising because of the resemblance to papers are published mornings every day of the the typeface used in news stories. year including Holidays. Note: Vallejo & Vacaville 13. The Bay Area News Group will not be responsible do not publish on Mondays. for an Advertiser’s printing material left thirty 2. Minimum space sold is six column inch. days after publication. 3. Advertising must measure at least as many 14. Every effort will be made to meet reasonable inches deep as columns wide. Exceptions: Check position requests. Failure to meet position for availability of special page strip positions. requests will not constitute cause for adjustment, 4. Advertisements more than 18.5 inches in depth refund, or rerun. will be charged full column depth of 21 inches. 15. Submission of an advertisement does For tabloid sections, ads more than 8 inches will not constitute a commitment to publish the be charged full column depth of 9.65 inches. advertisement. Publication of an advertisement 5. The advertising rates in effect as of the day does not constitute an agreement for continued the contract is signed will remain in effect for publication. the duration of the contract. Client may elect 16. The Bay Area News Group shall not be liable National / General Advertising Guidelines General Advertising (National Advertising) rates apply to terminate a contract prior to the end date for failure to publish all or any portion of the to advertisements placed by and for manufacturers, wholesalers, brokers, dealer associations without penalty, provided the minimum agreed advertising which is the subject hereof when such or distributors of products and services (defined by who’s placing). This includes all advertising upon spending level has been achieved. If the failure results directly or indirectly from fire, flood, placed by retail firms that do not have an outlet located within the newspaper’s designated retail Client does not meet the minimum agreed upon earthquake, other act of God, strikes, lockouts, market area. level, Bay Area News Group will re-bill for the other labor difficulties, acts of the public enemy, difference in price of the agreed upon level and riots, insurrections, government regulations, or General advertising rates do not apply to any advertising for which the newspaper has established the actual level achieved, per the rate card in any other cause or event beyond their control. other rates, such as Retail or Classified. National rates apply to all products including Community effect during the term of this agreement. Weeklies and specialty products. The classification of all advertising will be determined by the 17. If advertising is rejected, any consideration paid newspaper. 6. Forwarding of an order is construed as an to the Bay Area News Group will be returned to acceptance of all rates and conditions under the Advertiser and all parties will be released. This includes, but is not limited to the following categories: Transportation/Travel, Entertainment/ Media, Technology/Consumer Electronics, Financial, Health related, State /Federal and Package which Bay Area News Group at the time sells 18. Foreign language advertisements will be Goods. advertising space. Failure to make order accepted by the Bay Area News Group, providing correspond in price, or otherwise, with the rate a full translation is also published in equal space. card is regarded as a clerical error and publication This does not apply to inserts. is made and charged for upon the rates and terms of the rate card, without further 19. Cancellations, changes of insertion dates, and/or notification. corrections must conform to published deadlines. Credit Policies 7. The Publisher reserves the right to edit, alter, or 20. All disclaimers contained in advertising agency omit any advertisement submitted for publication insertion orders or contracts, such as “agency 1. Payment must accompany all orders from until they receive payment from the advertiser) that, in the publisher’s sole discretion, is for” are void and suspended by this ratebook. Advertisers who have not established credit will not be accepted unless the submitting determined not to be in the best interest of The advertising agency is solely financially with Bay Area News Group which includes agency satisfies at least one of the following the newspaper. All advertising positions are at the liable for all advertising. Credit is not available to The San Jose Mercury News, East Bay Times, conditions: advertising agencies with disclaimers. Marin Independent Journal, Santa Cruz Sentinel, option of the Publisher. Advertising orders a. Signs a “Confirmation of Liability for Monterey Herald, Vallejo Times-Herald and the directing insertion of advertising to a special 21. Excessive changes to a proof that are not Payment” form, which supersedes the Vacaville Reporter. position or on a designated page “or omit” will corrections but changes in either copy or layout denial of liability for payment in any and not be accepted. are not guaranteed nor warranted to be 2. Acceptance and publication of advertising all insertion orders received from that corrected for any ad scheduled for publication does not constitute an extension of credit to agency; or, 8. Advertiser agrees that the laws of the State of the advertiser or advertising agency, if there unless 48 hours is allowed. Changes indicated b. Prepays for the advertising submitted California govern the placement and publication is one. The Bay Area News Group may, at would then be made and charged at 50% of with such a denial of liability. of advertising. Advertiser agrees that the City of its option, extend credit upon completion advertiser’s daily contract rate for the space in San Jose and the County of Santa Clara, in which of an application for credit and/or personal c. Submits a “Joint and Several Liability” which the changes are made. The Bay Area News Group is located, shall be guarantee, along with any other additional Agreement. Signed by both the agency the venue for any legal action relating to 22. The Bay Area News Group reserves the right to information, surety, and credit reference and the client. This agreement must be advertising placed or published. revise non-subscriber advertising rates in the deemed necessary by The Bay Area News accompanied by a credit application Group. from the client. 9. Advertiser, and any agent or agency representing event of postage rate changes. Advertiser, agrees to hold harmless, indemnify 23.Any preprint received that varies from the 3. All billed advertising is due and payable 10 8. Claims for adjustment due to errors must be and defend The Bay Area News Group, its original order will be charged for any additional days following statement end date. Failure made within seven days of publication. IF officers, agents, employees, and contractors from costs incurred plus a 25% premium. NATIONAL, to receive tear sheets will not be considered THERE ARE DISPUTES OR DISCREPANCIES and against any and all loss, liabilities, injuries, or NATIONAL AUTO, TELECOM, BAB BUY POLICY reason to delay payment beyond the 10th ADVERTISER MUST PROMPTLY PAY ALL day. In the event that legal action has to be AMOUNTS NOT SUBJECT TO DISPUTE, and damages (“Loss”) (including reasonable 1. Contracts for bulk space discounts cannot be taken to collect a debt, Advertiser agrees to presented to the advertising representative and attorneys’ fees and other costs associated backdated more than 30 days. pay all collection costs incurred, including Credit Department, in writing, a complete and with such Loss) for any and all claims of every 2. Space used in Television or Sunday Comics attorney’s fees in any collection suit, any appeal detailed explanation of any payment withheld kind or nature, including but not limited to therefrom, or otherwise. Rebates or credits may and reason therefore. may be added to ROP space to fulfill volume/ defamation, misrepresentation, invasion of be applied to advertiser’s/agency’s delinquent bulk contracts. 9. Cash discounts are not available. privacy, unfair competition or trade practice, account at the discretion of The Bay Area copyright infringement, trademark infringement, 3. If the Advertiser does not meet the minimum News Group. 10. If no claim has been made on a payment by plagiarism or deficient postage in the case of a contracted for, the Bay Area News Group will an advertiser within two (2) years, it shall be 4. The Bay Area News Group may require deemed to have been paid to The Bay Area preprinted insert, directly or indirectly arising re-bill the difference between the contracted payment in full for any outstanding balance News Group for services rendered. from the Bay Area News Group buy’s publication linage level and actual linage achieved. before accepting copy for publication or or distribution of Advertiser’s advertisement and/ 4. Key numbers and other information the require cash payment with copy or both. 11. The aforementioned terms and general or product pursuant to this Contract, regardless information are not all inclusive and are subject Advertiser deems necessary should appear 5. It is our policy to review accounts to determine of the Bay Area News Group buy’s responsibility, to change at the sole discretion of The Bay in printing material. Publisher is not responsible if a change in account status is necessary. active or passive. for “pub-set” key numbers. Area News Group. 6. Contract advertisers who have not been 10. The Bay Area News Group reserves the right 12. The Bay Area News Group accepts cash, check 5. General advertising rates are commissionable extended credit may be required to pay to revise its advertising rates and/or terms at or Amex, Visa/MasterCard and Discover for at 15%, see “Commission” for details. the open rate until the contract period has any time. New rates will be effective with advertising payments. Commission been fulfilled. On completion of the contract the billing cycle following the rate change period, the customer may apply any difference 13. Prepayment of advertising is required for announcement. An Advertiser may elect to cancel 1. A 15% commission is offered to advertising between the open and contract rates to future companies located offshore, in Canada or their existing contract after the announcement of agencies recognized by the Bay Area News advertising. If there is no future advertising, and Mexico. the change. If the Advertiser cancels their Group assumes all financial responsibility the account has no outstanding balances, the contract then they will be re-billed the difference for all advertising placed by the agency. credit may be refunded. between the contracted rate and the actual rate Depending on Advertiser category, National, 7. Credit is not available to advertising agencies earned. National Auto, Mercury News Buy or Telecom with disclaimers. Advertising submitted with 11. If Advertiser wishes to upgrade an existing rates will apply. Agency commission will be insertion orders or other forms, which deny contract, the Advertiser may do so within the first disallowed if payment terms are not met. liability for payment or claim sequential liability six-(6) months of the specified contract dates. No 2. Payment of commission is contingent on (agency will not pay The Bay Area News Group contract upgrades will be accepted after this the agency providing newspaper with (1) period. The revised contract and appropriate production ready layout, (2) all artwork or rates will be effective on the first day of the other printing material for illustrations or following month from date of the contract special borders or typefaces other than stock upgrade. The Bay Area News Group will not cuts, (3) a written insertion order, and (4) Rev. 12162019 re-bill any advertising run prior to the effective payment within terms. date of the upgrade. Bay Area News Group 2019 General RC 10