BUSINESS SOLUTIONS ASSOCIATION

Color Attribute Filtering & E-Commerce User Experience Guidelines Convention Standard Standard 15-14

Effective Date: January 1, 2015

Table of Contents • Purpose • Goals and Objectives • Proposed Standard • Technical Specifications • Implementation

A. Purpose:

This standard identifies and establishes high-level, commonly used Parent Colors, for the purpose of improving online search, filtering and the overall e-commerce shopping experience. Further, it recommends an alignment of specific, Detailed Color names used for marketing and merchandising purposes to its closest Parent Color.

By standardizing Parent Colors, recommending relationships between a Detailed Color and its Parent Color and limiting Parent Colors in site filters on manufacturer, wholesaler and dealer web sites and mobile sites, sites will deliver more complete and more manageable results. Shoppers will search or filter among a smaller set of broad colors and get a relevant assortment of choices that will facilitate more quickly finding the product of choice.

This standard addresses the need for more manageable filtering by specifying Parent Colors and recommending related Detailed Colors. Actual matches of a Detailed Color to its Parent should be determined by the manufacturer or content owner who is best suited to identify the intended color for marketing and merchandising success.

B. Goals and Objectives:

Goals and objectives of the standard are to:

1. Benefit any industry organization with a digital presence where customers or end consumers search and/or browse product content for purchase consideration or purchase.

2. Determine high-level, commonly used Parent Colors in e-commerce and recommend Detailed Colors used for marketing purposes to their Parent Color still maintaining differentiating Detailed Colors in individual product descriptions and on product details pages.

3. Deliver a list of colors and implementation best practices for use industry- wide.

4. Reduce clutter when searching and browsing among too many color choices and improve results through a more organized and orderly set of related colored products.

Current color filtering on many sites and platforms includes dozens of filtering options, too many to scroll, as pictured in an example in the Appendix.

C. Standard:

Site owners should replace Detailed Color filters used by consumers to narrow products on an online or mobile site with a smaller set of standardized Parent Colors. Parent Colors combine like colors such as Army , Forest Green and Hunter Green into Green, still filtering to show all variations of Green, each named as specified by and imperative to the product owners and merchandisers.

Detailed Colors utilize the industry standard OPID colors and color codes. Note not all OPID colors have been assigned a suggested Parent Color and each match should be determined by the manufacturer or content owner best positioned to determine the closet visual match.

Parent Colors widely used on leading websites today and for implementation here forward shall include:

Assorted Black Brown Clear Gray Green Multi-color Orange Purple White

D. Technical Specifications:

1. Refer to the listing of Parent Colors and Detailed Colors. 2. Map each Detailed Color to its Parent Color or modify as necessary to reflect the manufacturer or content owner’s intention for visual representation. 3. Identify colors not included and choose a Parent Color with the closest visual similarity. 4. Implement Parent Colors as the site filter of choice when narrowing product choices by color. 5. Test and Rollout.

E. Implementation:

1. Follow site development guidelines to narrow color filters to only Parent Colors. 2. Align Detailed Colors to Parent Colors or as specified in manufacturer or content owners data delivery or BSA standard XML feed. 3. Ensure Detailed Colors are displayed on all Product Details pages.

E. Appendix:

Assorted Colors SOHO Color Assortment Assorted Translucent Assorted Assorted Colors Beige Assorted Translucent (Blue, Purple, Green) Asian Sand Classic Color Assortment Beige Fashion Color Assortment Beige Heather Fluorescent Assortment Beige Nebula Gray & Blue & Black Beige Speckled Professional Color Assortment Blonde-Tan Recycled Color Assortment Bone Brick Beige Quarry Brushed Maple Ranchide Sand Rivertone Maple Rosewood Maple Champagne/Putty Rosy Beige Dark Tan Safari Beige Desert Beige Sahara Suede Desert Sand Sahara Tan Dresden Flesh Sand (or SandStone) Dune Sand Maple Dunes Beige Sand Nebula Featherstone Snow Maple Flesh Tan Flesh Tan Tan Nappa Fleshtone Territorial Beige Fleshtone Base Thar Fusion Maple Tropic Sand Hardrock Maple Black Honey Maple Antique Black Basalt Black Latte Black Light Beige Black Aluminum Light Flesh Black Anthracite Light Tan Black Burl Manila Black Chrome Manor Maple Black Granite Maple Black Gray Maple Sugar Tan Black Iris Medium Flesh Black Marble Medium Tan Black Pumice Metallic Champagne Black Reflective Natural Maple Black Stain Natural Pine Black Wrinkle Natural Sand Black/Alumi-Cast Neutral Black/Blue Nutmeg Maple Black/Chrome/Woodgrain Oatmeal Black/Gray Ostrich Black/Gray Check Oyster Black/Green Pale Sand Black/Orange Palomino Black/Pink Palomino Tan Black/Purple Beige Black/Red Planked Maple Black/Silver Putty Beige Black/Tan Blue Green Black/White Blue Green Blue Blackberry Blue Haze Cadmium Black Blue Heather Charcoal Black Blue Heaven Dermal Black Blue Jay Ebony Blue Lagoon Graphite Black Blue Marble Jet Black Blue Mist Light Black Blue Reflective Matte Black Blue Silver Matte Titanium Black Blue Slate Metallic Black Blue Spruce Midnight Black Blue Violet Blue Onyx Blue Wisp Opaque Black Blue/Black Pearl Black Blue/Brown Photo Black Blue/ Black Blue/Gray Ranchide Black Blue/Green Raven Blue/Pink Safari Black Blue/Red Sandtex Black Blue/Silver Soft Black Blueberry Transparent Black Blueboy Warm Black Bluestone Blue Bonnie Blue Adriatic Blue Bright Blue Antique Blue Brittany Blue Aqua Blue Cape Cod Blue Atlantic Cape Mist Avalon Blue Caribbean Blue Azure Cerulean Blue Azure Blue Chambray Blue Azurite Blue Cloud Blue Baby Blue Cobalt Beach Blue Cobalt Blue Blue Colonial Blue Blue Black Copen Blue Blue Celeste Copenhagen Blue Blue Chip Cornflower Blue Danube Cyan Blue Glow Dark Blue Blue Gray Dark Midnight Blue Dark Royal Blue Deep Blue Neptune Blue Denim Blue Nightfall Blue Dull Blue Nocturn Electric Blue Norsk Blue Fjord Blule Ocean Fluorescent Blue Ocean Blue Fluorescent Light Blue Ocean Blue Reflective French Blue Ocean Mist Blue Glacier Blue Ocean Reef Blue Glitter Blue Opaque Blue Graphite Blue Oriental Blue Gray Blue Pacific Blue Gunmetal Blue Pale Blue Heritage Blue Pale Turquoise Indigo Pastel Blue Indigo Blue PC Blue Ink Blue Peacock Jamboree Blue Peacock Blue Jamboree Majestic Blue Periwinkle Laguna Blue Port Blue Lapis Powder Blue Lex Navy Prussian Blue Liberty Blue Pthalo Blue Light Blue Quasar Light Cerulean Blue Royal Blue Light Cyan Safari Navy Light Sky Blue Salem Blue Luminous Blue Salvia Blue Manganese Blue Sapphire Marine Sky Blue Marine Blue Sky Blue Light Matte Blue Slate Blue Mediterranean Blue Sparkler Navy Medium Blue Steel Blue Medium Cyan Stripe Blue Metallic Blue Tahoe Midnight Blue Teal Blue Midnight Sapphire Tide Pool Blue Muted Turquoise Translucent Blue Nautical Blue Tropic Bay Blue Navy True Blue Navy Blue Turquoise Navy Tweed Turquoise Blue Navy/Gray Ultra Blue Neon Blue Ultramarine Venetian Blue Burnt Umber Violet Blue Butterscotch Wedgewood Camel Wedgewood Blue Cappucino Williamsburg Blue Caramel Brown Caramel Oak African Walnut Caramel Sagewood Alder Casual Light Oak Almond Catalina Oak Almond Oak Champagne Oak Char Brown American Oak Cherry Trim American Walnut Chestnut Americana Cherry Chestnut Brown Antique Brass Chocolate Antique Cherry Chocolate Cherry Antique English Oak Cinnamon Antique Nutmeg Brown Classic Cherry Architectural Bronze Classic Oak Auburn Cherry Classic Walnut Autumn Brown Cocoa Autumn Oak Coffee Banister Oak Cognac Bank Alder Colonial Oak Beaver Brown Copper Beech Cork Black Cherry Crocodile Blond Wood Danish Walnut Bourbon Cherry Dark Bronze Brandy Dark Brown Brass Dark Burnt Umber Bronze Dark Cherry Brown Dark Chocolate Brown Burl Dark Espresso Brown Iron Oxide Dark Mahogany Brown Kraft Dark Oak Brown Marble Dark Oiled Walnut Brown Ochre Dark Tan Brown Stone Dark Walnut Brown Velvet Desert Putty Burlwood Drift Burnished Oak Driftwood Burnt Ochre Ebony Brown Burnt Sienna Elan Casual Cherry Eldorado Bronze Embassy Cherry Medium Lanty Oak Empire Mahogany Medium Oak English Oak Metallic Copper Espresso Mink Espresso Walnut Mirror Brass Fawn Mission Oak Fruitwood Mocha Georgetowne Cherry Mocha Brown Ginger Mocha Cherry Ginger Brown Mocha Dark Ginger Root Mocha Light Golden Bronze Modern Cherry Golden Brown Monticello Walnut Golden Cherry Mudstone Golden Oak Mushroom Hanover Cherry Natural Beech Hansen Cherry Natural Cherry Harvest Oak Natural Oak Havane Neutral Hazel New Haven Cherry Heirloom Cherry New Oak Henna Norwegian Alder Henna Cherry Norwegian Alder/Pebblestone Heritage Cherry Nutmeg Heritage Medium Oak Oak Homestead Cherry Oak Finish Honey Cherry Oak Yorkshire Honey Oak Oakridge Oak Honey Pine Old World Cherry Jamboree Bronze Olive Brown Kraft Oregon Oak Kraft Brown Pale Mahogany Landvery Oak Pale Oak Light Brown Pale Walnut Light Cherry Peanut Butter Light Chocolate Pearwood Light Oak Polished Brass Light Sepia Presidential Walnut Light Umber Putty Light Walnut Raisin Mahogany Raw Sienna Manassas Oak Raw Wood Medium Brown Red Alder Medium Cherry Red Brown Medium Distressed Oak Red Caste Redwood Royal Distressed Cherry Wild Cherry Royal Mahogany Winchester Walnut Russett Windsor Cherry Sable Windsor Mahogany Saddle Brown Wood Sandlewood Woodland Satin Brass Yellow Brown Satin Brass Aluminum Clear Satin Brass Stainless Clear Satin Brass Steel Crystal Scrubbed Oak Crystal Clear Sepia Deco Cube Clear Shaker Cherry Deco Cube Frost Sienna Frost Sienna Brown Globe Frost Sierra Cherry Matte Frost Solid Oak Plastic Spice Semi-Clear Superb Oak Tinted View Color Assortment Taupe Translucent Clear Teak Transparent Textured Mocha Gray Tiger Eye Alloy Toast Aluminum Tobacco Anthracite Toffee Aqua Gray Toffee Brown Ash Gray Tortoise Asphalt Tortoise Shell Bar Harbor Gray Traditional Cherry Bone Gray Traditional Dark Oak Bright Chrome Traditional Oak Brushed Chrome Traditional Walnut Brushed Nickel Truffle Brushed Silver Umber Brushed Steel Van Dyke Brown Burnished Gray Victorian Cherry Cadet Vintage Mahogany Calcine Gray Vogue Cherry Carbon Silver Walnut Cast Iron Walnut Grain Charcoal Warm Brown Charcoal Gray Warm Cherry Charcoal Nebula Warm Oak Chrome Ice Gray Chrome Trim Ironstone Chrome/Black/Woodgrain Lava Chrome/Blue Lead Cinder Lichen Gray Cobblestone Light Cool Gray Cool Gray Light Granite Dark Granite Light Gray Dark Graphite Matte Gray Dark Gray Matte Silver Dolphin Gray Medium Gray Dove Metal Finish Drizzle Gray Metallic Charcoal Flint Mirror Chrome Folkstone Mirror Stainless French Gray Mist Gray Glitter Silver Nebula Graphite Granite Neutral Gray Granite Gray Nickel Granite/Silver Oyster Gray Graphite Palladium (Gray) Graphite Gray Partridge Graphite Nebula Paynes Gray Graphite/Green Pearl Gray Gravel Pebble Gray Pebble Gray Gray Geo Pebblecreek Gray Matrix Pepper Gray Gray Mix Pewter Gray Nebula Platinum Gray Reflective Polished Chrome Gray Slate Quaker Gray Gray Stone Radial Chrome Gray/Blue Regent Gray Gray/Gray Rock Graystone Rose Gray Green Gray Santin Steel Greige Satin Aluminum Gunmetal Satin Chrome Hammered Iron Satin Stainless Hammered Silver Shadow Heather Shale Heather Gray Shale Gray Hippo Gray Shiney Silver Horizon Silver Silver Aluminum Avocado Silver Chrome Black Green Silver Dust Boston Fern Silver Gray Bottle Green Silver Trim Bright Green Silver/Black Camo Silver/Blue Celadon Green Silver/Graphite Celery Silver/Gray Celery Green Silver/Natural Cerulean Green Silver/Red Chalkboard Green Silverrod SilverStone Christmas Green Slate Chrome Green Slate Gray Chrome Green Lt Smoke Clover Smokey Green Soft Gray Crystal Green Speckled Gray/Black Cucumber Stainless Steel Cypress Steel Dark Foliage Green Steel Gray Dark Green Sterling Dark Jungle Green Stone Dark Spruce Stone Gray/Ebony Dark Teal Stone Look Deep Green Storm Gray Deep River Green Thunder Desert Sage Titanium Emerald Translucent Graphite Emerald Green Tungsten Emerald Green Flocked Ultratexhyde Carib Empire Green Vintage Gray English Yew Green Warm Gray Evergreen Green Fluorescent Green Alphine Fluorescent Light Green Alpine Green Fluorescent Apple Green Foam Green Aqua Forest Aquamarine Forest Green Army Green Gamal Green Ash Green Glamour Sage Asparagus Glitter Green Aspen Grass Green Green Green Apple Light Sage Green Bice Light Teal Green Blue Light Timberline Green Green Burl Lima Green Green Floral Lime Green Glow Lime Green Green Grass Limepeel Green Isle Limerick Green Green Marble Luminous Green Green Nappa Malachite Green Ochre Mallard Green Green Orange Green Medium Foliage Green Green Sea Metallic Green Green Tea Mint Green Yellow Green Mint Green Green/Blue Moss (Moss Green) Green/Gold Moss Point Green Green/Pink Myrtle Green Green/Yellow Neon Green Greentint Olive (or Olive Green) Harvest Pine Olive Drab Heritage Green Pale Blue Green Hookers Green Pale Green Hot Lime Pale Jade Hunter Pale Olive Hunter Green Pale Sage Hunter Nebula Pale Yellow Green Ice Green Parrot Green Ivy (Green) Peacock Green Jade Green Pine Pine Green Jubilee Green Pistachio Kelly Green Prussian Green Kelp Green Pthalo Green Kermit Racing Green Key Lime Rain Forest Green Key Lime Green Safari Forest Kiwi Sage Laurel Green Sage Green Leaf Sage/Sunstone Leaf Green Salem Green Leprechaun Sap Green Light Foliage Green Sea Grass Light Green Sea Green Light Jade Green Sea Mist Sea Mist Green Neon Orange Seafoam Orange Seminole Green Orange Glow Sesame Orange/Black Silver Pine Orange/Pink Soft Green Orange/Yellow Pale Orange Spruce Pale Red Orange Stonewedge Green Pale Yellow Orange Teal Peach Teal Ostrich Persimmon Teal/Gray Pumpkin (or Pumpkin Orange) Timberline Green Red Orange True Green Sherbet Verdant Spanish Orange Verdant Green Tangelo Vibrant Green Tangerine Village Green Terra Cotta Vineyard Translucent Orange Viridian Yellow Orange Willow Pink Woodland Night Green Antique Rose Yellow Chartreuse Baby Pink Yellow Green Bright Pink Multicolor Bubble Gum Pink Multicolor Carnation Pink Two Tone Cerise Orange Coral Pink Bittersweet Orange Dark Pink Bright Melon Deep Coral Bright Orange Dusty Rose Burnt Orange Fiesta Pink Calypso Orange Fluorescent Magenta Dark Orange Fluorescent Pink Desert Sun Orange Fuchsia Fluorescent Orange Gypsy Rose Light Orange Honeysuckle Light Peach Hot Pink Light Pumpkin Hydrangea Pink Luminous Orange Island Coral Mango Light Magenta Melon Light Pink Mineral Orange Lisa Pink Luminous Magenta Watermelon Luminous Rose Wild Rose Magenta Purple Medium Magenta Amethyst Metallic Magenta Aubergine Metallic Pink Bahama Purple Nectar Coral Black Grape Neon Pink Blue Violet Normandy Rose Dahlia Purple Opera Pink Dark Purple Pale Magenta Dark Violet Pale Pink Dusky Mauve Passion Pink Dusty Plum Pink Eggplant Pink Angel Fluorescent Purple Pink Frosting Fluorescent Violet Pink Parfait GP Purple Pink Purple Grape Pink Quartz Grayed Lavender Pink Rose Heliotrope Pink/Blue Ice Storm Violet Pink/Gray Imperial Violet Pink/Green Iris Purple Pink/Orange Lavender Pink/Violet Lavender Lace Power Pink Light Purple Pretty Pink Light Violet Rose Cloud Lilac Rose Dust Lilac Dusk Rose Gold Mauve Rose Mist Metallic Violet Rose Petal Pink Mineral Violet Rose Pink Misty Mauve Rosemarie Mulberry Rosetta Neon Purple Rouge Neon Violet Royal Fuchsia Orchid Sachet Pink Pale Blue Violet Pale Lavender Salmon Pink Pale Purple Santa Fe Rose Pale Red Violet Shocking Pink Pale Violet Parma Violet Sweetheart Blush Passion Purple Vivid Pink Plum Crimson Lake Pretty Plum Crimson Red Purple Currant Purple Dusk Dark Purple Flocked Dark Red Purple Floral Dark Rose Purple Glow Earth Red Purple Haze English Red Purple/Red Executive Red Red Red Violet Fire Red Red Violet Flagstone Red Royal Purple Flame Red Ultra Violet Fluorescent Red Ultraviolet Fluorescent Vermilion Violet Garnet Violet Mist Georgia Clay Violet Red Violet Geranium Violet/Pink Glitter Red Wisteria Holiday Red Red Adobe Red Lex Burgundy Apple Red Light Burgundy Berry Light Red Berry Red Lipstick Bordeaux Luminous Red Brick Red Luminous Vermilion Bright Red Mahogany Red Burgundy Burgundy Burl Medium Red Cabernet Merlot Cardinal (or Cardinal Red) Metallic Maroon Carmine (or Carmine Red) Metallic Red Cayenne Napa Cherry Napthol Crimson Cherry Bordeaux Napthol Red Light Chianti Neon Red Claret Opaque Red Coral Red Orange Red Cordovan Oxblood Cranapple Pale Vermilion Cranberry Poppy Red Cranberry Red Port Cranberry Tweed Process Red Crimson Quinacridne Rose Raspberry (or Raspberry Red) Real Red Bisque Red Brick White Red & Black Bright White Red Dawn Cloud Red Flocked Cotton Red Glow Red Iron Cream White Red Marble Creamy Red Ochre Crystal White Red Reflective Diamond Red Violet Red Dover White Red/Black Eggshell Red/Blue Eggshell White Rhodamine Fluorescent White Rio Red Frost White Rojo Red Glossy White Rose Rosewood Ivory Wove Rubine Red Light Ivory Ruby Linen Ruby Red Luminous White Safari Burgundy Magnolia White Sangria Matte White Sanguine Natural White Off-White Scarlet Lake Opaque White Sonoma Wine Oyster White Strawberry Pale Ivory Terra Rosa Parchment White Tomato Red Pearl Tomato Spice Pearl White Tompte Red Queen Anne's Lace Tuscan Red Recycled White Wove Ultra Red Santas Flesh Ultratexhyde Port Shiney White Venetian Red Snow Vermilion Soft White Vintage Wine Translucent Snowflake Warm Red Translucent White Wine Ultra White Wineberry Warm White Winestone Wedding White White White Antique White White Fiber White Linen White Mexican Onyx Gold/Blue White Nebula Gold/Green White Silk Golden White/Black White/Blue Harvest White/Brown Honey White/Gray Indian Yellow White/Purple Jaune White/Yellow Yellow Kinetic Black Gold Antique Gold Lemon Barley Lemon Yellow Black Gold Light Yellow Bright Yellow Lime Yellow Brilliant Yellow Luminous Lemon Butter Cream Luminous Yellow Butter Yellow Luscious Lemon Cadmium Yellow Marigold Canary (or Canary Yellow) Medium Yellow Chardonnay Metallic Canary Chrome Yellow Mimosa Citrus Yellow Crimson Yellow Custard Neon Yellow Daffodil Yellow Nugget Dark Goldenrod Old Gold Dark Yellow Olive Yellow Deep Chrome Yellow Opaque Yellow Deep Yellow Pale Lemon Yellow Dijon Pale Yellow Empire Gold Pineapple Yellow Primrose Fluorescent Canary Squash Fluorescent Lemon Sunbright Fluorescent Yellow Sunbright Yellow Glamour Antique Gold Sunburst Yellow Glitter Gold Transparent Gold Gold Truegold Gold Chrome Tulip Yellow Gold Dust West Sunset Yellow Gold Metallic Yellow Gold Ochre Yellow Glow Gold Swirl Yellow Gold Gold Trim Yellow Ochre Yellow/Black Yellow/Green Yellow/Orange

Current Site Color Filtering Example: