BUSINESS SOLUTIONS ASSOCIATION Color Attribute Filtering & E-Commerce User Experience Guidelines Convention Standard Standard 15-14 Effective Date: January 1, 2015 Table of Contents • Purpose • Goals and Objectives • Proposed Standard • Technical Specifications • Implementation A. Purpose: This standard identifies and establishes high-level, commonly used Parent Colors, for the purpose of improving online search, filtering and the overall e-commerce shopping experience. Further, it recommends an alignment of specific, Detailed Color names used for marketing and merchandising purposes to its closest Parent Color. By standardizing Parent Colors, recommending relationships between a Detailed Color and its Parent Color and limiting Parent Colors in site filters on manufacturer, wholesaler and dealer web sites and mobile sites, sites will deliver more complete and more manageable results. Shoppers will search or filter among a smaller set of broad colors and get a relevant assortment of choices that will facilitate more quickly finding the product of choice. This standard addresses the need for more manageable filtering by specifying Parent Colors and recommending related Detailed Colors. Actual matches of a Detailed Color to its Parent should be determined by the manufacturer or content owner who is best suited to identify the intended color for marketing and merchandising success. B. Goals and Objectives: Goals and objectives of the standard are to: 1. Benefit any industry organization with a digital presence where customers or end consumers search and/or browse product content for purchase consideration or purchase. 2. Determine high-level, commonly used Parent Colors in e-commerce and recommend Detailed Colors used for marketing purposes to their Parent Color still maintaining differentiating Detailed Colors in individual product descriptions and on product details pages. 3. Deliver a list of colors and implementation best practices for use industry- wide. 4. Reduce clutter when searching and browsing among too many color choices and improve results through a more organized and orderly set of related colored products. Current color filtering on many sites and platforms includes dozens of filtering options, too many to scroll, as pictured in an example in the Appendix. C. Standard: Site owners should replace Detailed Color filters used by consumers to narrow products on an online or mobile site with a smaller set of standardized Parent Colors. Parent Colors combine like colors such as Army Green, Forest Green and Hunter Green into Green, still filtering to show all variations of Green, each named as specified by and imperative to the product owners and merchandisers. Detailed Colors utilize the industry standard OPID colors and color codes. Note not all OPID colors have been assigned a suggested Parent Color and each match should be determined by the manufacturer or content owner best positioned to determine the closet visual match. Parent Colors widely used on leading websites today and for implementation here forward shall include: Assorted Beige Black Blue Brown Clear Gray Green Multi-color Orange Pink Purple Red White Yellow D. Technical Specifications: 1. Refer to the listing of Parent Colors and Detailed Colors. 2. Map each Detailed Color to its Parent Color or modify as necessary to reflect the manufacturer or content owner’s intention for visual representation. 3. Identify colors not included and choose a Parent Color with the closest visual similarity. 4. Implement Parent Colors as the site filter of choice when narrowing product choices by color. 5. Test and Rollout. E. Implementation: 1. Follow site development guidelines to narrow color filters to only Parent Colors. 2. Align Detailed Colors to Parent Colors or as specified in manufacturer or content owners data delivery or BSA standard XML feed. 3. Ensure Detailed Colors are displayed on all Product Details pages. E. Appendix: Assorted Colors SOHO Color Assortment Assorted Translucent Assorted Assorted Colors Beige Assorted Translucent (Blue, Purple, Green) Asian Sand Classic Color Assortment Beige Fashion Color Assortment Beige Heather Fluorescent Assortment Beige Nebula Gray & Blue & Black Beige Speckled Professional Color Assortment Blonde-Tan Recycled Color Assortment Bone Brick Beige Quarry Brushed Maple Ranchide Sand Buff Rivertone Maple Champagne Rosewood Maple Champagne/Putty Rosy Beige Dark Tan Safari Beige Desert Beige Sahara Suede Desert Sand Sahara Tan Dresden Flesh Sand (or SandStone) Dune Sand Maple Dunes Beige Sand Nebula Featherstone Snow Maple Flesh Tan Flesh Tan Tan Nappa Fleshtone Territorial Beige Fleshtone Base Thar Fusion Maple Tropic Sand Hardrock Maple Black Honey Maple Antique Black Khaki Basalt Black Latte Black Light Beige Black Aluminum Light Flesh Black Anthracite Light Tan Black Burl Manila Black Chrome Manor Maple Black Granite Maple Black Gray Maple Sugar Tan Black Iris Medium Flesh Black Marble Medium Tan Black Pumice Metallic Champagne Black Reflective Natural Maple Black Stain Natural Pine Black Wrinkle Natural Sand Black/Alumi-Cast Neutral Black/Blue Nutmeg Maple Black/Chrome/Woodgrain Oatmeal Black/Gray Ostrich Black/Gray Check Oyster Black/Green Pale Sand Black/Orange Palomino Black/Pink Palomino Tan Black/Purple Peach Beige Black/Red Planked Maple Black/Silver Putty Beige Black/Tan Blue Green Black/White Blue Green Blue Blackberry Blue Haze Cadmium Black Blue Heather Charcoal Black Blue Heaven Dermal Black Blue Jay Ebony Blue Lagoon Graphite Black Blue Marble Jet Black Blue Mist Light Black Blue Reflective Matte Black Blue Silver Matte Titanium Black Blue Slate Metallic Black Blue Spruce Midnight Black Blue Violet Blue Onyx Blue Wisp Opaque Black Blue/Black Pearl Black Blue/Brown Photo Black Blue/Gold Pigment Black Blue/Gray Ranchide Black Blue/Green Raven Blue/Pink Safari Black Blue/Red Sandtex Black Blue/Silver Soft Black Blueberry Transparent Black Blueboy Warm Black Bluestone Blue Bonnie Blue Adriatic Blue Bright Blue Antique Blue Brittany Blue Aqua Blue Cape Cod Blue Atlantic Cape Mist Avalon Blue Caribbean Blue Azure Cerulean Blue Azure Blue Chambray Blue Azurite Blue Cloud Blue Baby Blue Cobalt Beach Blue Cobalt Blue Blue Colonial Blue Blue Black Copen Blue Blue Celeste Copenhagen Blue Blue Chip Cornflower Blue Danube Cyan Blue Glow Dark Blue Blue Gray Dark Midnight Blue Dark Royal Blue Deep Blue Neptune Blue Denim Blue Nightfall Blue Dull Blue Nocturn Electric Blue Norsk Blue Fjord Blule Ocean Fluorescent Blue Ocean Blue Fluorescent Light Blue Ocean Blue Reflective French Blue Ocean Mist Blue Glacier Blue Ocean Reef Blue Glitter Blue Opaque Blue Graphite Blue Oriental Blue Gray Blue Pacific Blue Gunmetal Blue Pale Blue Heritage Blue Pale Turquoise Indigo Pastel Blue Indigo Blue PC Blue Ink Blue Peacock Jamboree Blue Peacock Blue Jamboree Majestic Blue Periwinkle Laguna Blue Port Blue Lapis Powder Blue Lex Navy Prussian Blue Liberty Blue Pthalo Blue Light Blue Quasar Light Cerulean Blue Royal Blue Light Cyan Safari Navy Light Sky Blue Salem Blue Luminous Blue Salvia Blue Manganese Blue Sapphire Marine Sky Blue Marine Blue Sky Blue Light Matte Blue Slate Blue Mediterranean Blue Sparkler Navy Medium Blue Steel Blue Medium Cyan Stripe Blue Metallic Blue Tahoe Midnight Blue Teal Blue Midnight Sapphire Tide Pool Blue Muted Turquoise Translucent Blue Nautical Blue Tropic Bay Blue Navy True Blue Navy Blue Turquoise Navy Tweed Turquoise Blue Navy/Gray Ultra Blue Neon Blue Ultramarine Venetian Blue Burnt Umber Violet Blue Butterscotch Wedgewood Camel Wedgewood Blue Cappucino Williamsburg Blue Caramel Brown Caramel Oak African Walnut Caramel Sagewood Alder Casual Light Oak Almond Catalina Oak Almond Oak Champagne Oak Amber Char Brown American Oak Cherry Trim American Walnut Chestnut Americana Cherry Chestnut Brown Antique Brass Chocolate Antique Cherry Chocolate Cherry Antique English Oak Cinnamon Antique Nutmeg Brown Classic Cherry Architectural Bronze Classic Oak Auburn Cherry Classic Walnut Autumn Brown Cocoa Autumn Oak Coffee Banister Oak Cognac Bank Alder Colonial Oak Beaver Brown Copper Beech Cork Black Cherry Crocodile Blond Wood Danish Walnut Bourbon Cherry Dark Bronze Brandy Dark Brown Brass Dark Burnt Umber Bronze Dark Cherry Brown Dark Chocolate Brown Burl Dark Espresso Brown Iron Oxide Dark Mahogany Brown Kraft Dark Oak Brown Marble Dark Oiled Walnut Brown Ochre Dark Tan Brown Stone Dark Walnut Brown Velvet Desert Putty Burlwood Drift Burnished Oak Driftwood Burnt Ochre Ebony Brown Burnt Sienna Elan Casual Cherry Eldorado Bronze Embassy Cherry Medium Lanty Oak Empire Mahogany Medium Oak English Oak Metallic Copper Espresso Mink Espresso Walnut Mirror Brass Fawn Mission Oak Fruitwood Mocha Georgetowne Cherry Mocha Brown Ginger Mocha Cherry Ginger Brown Mocha Dark Ginger Root Mocha Light Golden Bronze Modern Cherry Golden Brown Monticello Walnut Golden Cherry Mudstone Golden Oak Mushroom Hanover Cherry Natural Beech Hansen Cherry Natural Cherry Harvest Oak Natural Oak Havane Neutral Hazel New Haven Cherry Heirloom Cherry New Oak Henna Norwegian Alder Henna Cherry Norwegian Alder/Pebblestone Heritage Cherry Nutmeg Heritage Medium Oak Oak Homestead Cherry Oak Finish Honey Cherry Oak Yorkshire Honey Oak Oakridge Oak Honey Pine Old World Cherry Jamboree Bronze Olive Brown Kraft Oregon Oak Kraft Brown Pale Mahogany Landvery Oak Pale Oak Light Brown Pale Walnut Light Cherry Peanut Butter Light Chocolate Pearwood Light Oak Polished Brass Light Sepia Presidential Walnut Light Umber Putty Light Walnut Raisin Mahogany Raw