In the United States James Duncan ,Jr
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RADIO in the United States 1976 - 1982 James Duncan ,Jr. CORRECTIONS TO THE SPRING 1983 EDITION OF AMERICAN RADIO 1. The correct volume is 8 2. Highlights ard Comments pages: KRNO-F in Reno is the Metro Share Leader for AC/SOFT/ OLDIES KVOD is in Denver Add this listing to "Leading Stations by Format": 1/4 HR AVG Metro Share COUNTRY WMAQ-Chicago WWNC-Asheville On the section "FORMATS" change the word "fewer" in number 2 to "more" 3. Dave Klemm is not a consultant for WBT/WBCY in Charlotte or KIMN/KYGO in Denver. 4. Page A16: AOR column - WYNF (# 23) is in Tampa 5. Page A28: Radio Reps - Add one year to each listing of Totals. S82 should be S83, S81 should be S82,etc. 6. Amarillo market: Est 1982 National Revenue should be $900,000 KMML programs Country music 7. KKDA-F in Dallas-FW has a HAAT of 1585. 8. Northeast Pennsylvania: Est 1982 Revenue is $10,000,000 9. Tucson: KCEE's shares should read as follows: 12+ METRO 1/4/SHARE FAL 82 SPG 82 FAL 81 SPG 81 6. KCEE 51/6.0 5.5 6.1 6.3 5.4 RADIO IN THE UNITED STATES: 1976-1982 A STATISTICAL HISTORY Compiled and edited by: JAMES H. DUNCAN, JR. DUNCAN MEDIA ENTERPRISES BOX 2966 KALAMAZOO, MI 49003 (616) 342-1356 December 1982 This is the first edition of Radio in the United States. Another edition is planned in 1985. This work was made possible and practical by the radio industry's tremendous support of my American Radio series. I thank you for that support. I urge you to make any comments or suggestions you have about this book. I know there is room for improvement and those improvements are usually inspired by your comments. I can be reached at the following address: JAMES H. DUNCAN, JR. DUNCAN MEDIA ENTERPRISES, INC. PO BOX 2966 (2913 BRANDYWINE RD) KALAMAZOO, MI 49003 (616) 342-1356 Please carefully read the various definitions sections-particularly those at the beginning of Section B. If you don't then I will guarantee you will misunderstand something or, at the least, you won't derive full benefit from the data offered. However, if you still have questions please feel free to call me at any time. I figure that my time and my call back to you is part of the price you pay for the book. Also I always enjoy talking radio with my subscribers. ALL ARBITRON AUDIENCE ESTIMATES ARE COPYRIGHTED (1975-1982) BY THE ARBITRON COMPANY AND MAY NOT BE QUOTED OR REPRODUCED WITHOUT THE PRIOR PERMISSION OF THE ARBITRON RATINGS COMPANY. Subscribers may quote Radio in the United States for sales and advertising purposes. However, you must be an Arbitron subscriber if any of their data is involved. Secondly, I must be notified. I always give permission but I like to make certain that my work is being properly quoted. The phrase "Radio in the United States: 1976-1982 by James Duncan, Jr" must always be cited. Copyright C) 1983 by James Duncan, Jr. Data also covered by previous copyrights for American Radio. This book may not be reproduced in whole or part, by mimeograph or any other means, without permission. PRINTED IN THE UNITED STATES OF AMERICA Every effort has been made to make this book as accurate as is humanly possible. However, we are responsible for errors only to the extent that subscribers will be notified if such action is justified. INTRODUCTION I am very proud and pleased to issue Radio in the United States: 1976-1982. Where American Radio was the first publication to provide the industry with a complete portrait of the radio medium as of a specific point in time, Radio in the United States offers a moving picture of radio between 1976 and 1982. This book is obviously patterned after American Radio. In fact it has often been suggested to me that I name the book The Best of American Radio or Jim Duncan's Greatest Hits. Although many excellent suggestions come from my subscribers I found it rather easy to reject those titles. One of the reasons I love the radio medium is its constant fluidity. Change is the rule and the norm. Not only does the game change constantly but so do the players. I believe that Radio in the United States captures those changes. This book allows the reader to see the ebb and flow of events, the results of change and then the further change caused by the results. I challenge the reader to open the book to any market and to study it carefully. Look at the various tables and ask yourself why the changes took place. Do the changes reflect national trends? Do the changes compare with what has happened in your market? Finally what does this historical information tell you about current events in radio and, more importantly, about future events? As I said this book is patterned after American Radio. There are three sections. Section A contains written analysis and tables reflecting overall/national trends. Section B is composed of 170 separate market histories. Section C details station trading activity in the same 170 markets since 1970. I urge you to carefully read the various definitions pages - particularly those preceeding the individual market histories. Only by reading and understanding those pages can you hope to derive full benefit from the data provided. My sincere thanks to those who encouraged me to produce Radio in the United States. Special thanks to Pat Walsh of KLRA in Little Rock whose suggestions led to the development of Section C. INDEX SECTION A: NATIONAL TRENDS, RANKINGS AND OBSERVATIONS Al-A4 "The Need for Music" A5-A6 Leading Stations - 12+ 1/4 HR AVG A7 Leading Stations - 12+ Metro Share A8 Leading Stations - 12+ Cume Rating A9 Leading Stations - 12+ TSA Cume A10 Station Revenue and Profitability: Per Capita and Margin Highest and Lowest Radio Markets - Per Capita and Margin All Radio Cost-Per-Thousand: 1977-1982 Most and Least Expensive Markets: CPM Al2 Radio's Average Person Ratings Al3 National FM Share A14-A15 Radio Reps and Their Leading Stations Al6 Music Syndicators and Consultants Al7 Station Format and Format Listenership A18-A23 Format Breakdowns and Comments A24-A29 The Nation's Leading Station Groups SECTION B: INDIVIDUAL MARKET HISTORIES Bl-B2 Definitions, Clarifications and Explanations Individual Market Histories for these markets in alphabetical order: Akron Cleveland Indianapolis Albany-Schenectady-Troy Colorado Springs Jackson, MS Albuquerque Columbia, SC Jacksonville Allentown-Beth-Easton Columbus, GA Johnson City-K-Bris Altoona Columbus, OH Johnstown, PA Amarillo Corpus Christi Kalamazoo Anaheim Dallas-Fort Worth Kansas City Anchorage Davenport-RI-Moline Knoxville Appleton-Oshkosh Dayton Lafayette, LA Asheville Daytona Beach Lakeland Atlanta Denver Lancaster Atlantic City Des Moines Lansing Augusta, Ga Detroit Las Vegas Austin Duluth Lexington Bakersfield El Paso Lincoln Baltimore Erie Little Rock Baton Rouge Eugene-Springfield Los Angeles Beaumont-PA-Orange Evansville Louisville Billings Fargo Lubbock Binghamton Fayetteville, NC Lynchburg Birmingham Flint Macon Bloomington, IL Ft. Lauderdale Madison Boise Fort Wayne Manchester Boston Fresno McAllen-Browns Bridgeport Grand Rapids Medford Buffalo Green Bay Melb-Titus-Cocoa Canton Greensboro/Wins-Salem Memphis Casper Greenville-New Bern, NC Miami Cedar Rapids Greenville-Spartanburg ,SC Milwaukee Charleston, SC Harrisburg Minn-St. Paul Charleston, WV Hartford Mobile Charlotte Honolulu Modesto Chattanooga Houston Montgomery Chicago Huntington Nashville Cincinnati Huntsville Nassau-Suffolk New Haven Riverside-San Bern-Ont Steubenville New Orleans New Orleans Roanoke Stockton New York Rochester Syracuse Norfolk Rockford Tallahassee Northeast Penn Sacramento Tampa-St. Petersburg Oklahoma City Saginaw Terre Haute Omaha St. Louis Toledo Orlando Salinas-Sea-Mont Topeka Pensacola Salt Lake City Tucson Peoria San Antonio Tulsa Philadelphia San Diego Utica-Rome Phoenix San Francisco Waco Pittsburgh San Jose Washington, DC Portland, ME Sarasota Waterloo-Cedar Falls Portland, OR Savannah Providence West Palm Beach Seattle-Tacoma Wheeling Pueblo Shreveport Wichita Raleigh Sioux Falls Wilmington, DE Reading South Bend Reno Wilmington, NC Spokane Worcester Richland-Kenn-Pasco,WA Springfield, MA Yakima Richmond Springfield, MO York Youngstown SECTION C: STATION TRADING ACTIVITY: 1970-1982 C2 Introduction C3-C31 Same markets as Section B in alphabetical order. SECTION A NATIONAL TRENDS, RANKINGS AND OBSERVATIONS EDITOR'S NOTE: For many years I have devotedly read "The Royal Bank Letter" which is a general topic newsletter published by The Royal Bank of Canada in Montreal. These newsletters are well researched and beautifully written. Music remains the most important element of radio programming and it always will be. In August, 1981, the Royal Bank Letter published a lovely essay on music and its history and humanitie's relationship with it. I would like to share this fascinating work with you. THE NEED FOR MUSIC A wise man once said that music is the only cheap and unpunished rapture on earth. It is that and much more. It is an aid to living, a shield against despair, and a triumph of the human spirit. Here its nature is explored... "What is the use of music?" a famous English judge once asked. That is a very important question, even though one might suspect that His Lordship raised it only because he had no ear for music himself. Music has so many "uses" to people that it is hard to imagine them living without it. Yet it is curious how little thought is ever given to it as a vital force in human affairs. It is clear that music fills a need deep in the psyche. This manifests itself soon after birth. A fretful infant will settle down contentedly to the strains of a lullaby.