Cinelink: Business Day After Your Show Date

TOP Customer Tips FOR Movie Event SUCCESS

Advice from real customers to help you find success with your film program. Your Guide to Movie Event Resources

For each of these steps to success, Swank offers free resources to help with implementation. SUCCESS Check out the resource key below to keep track of what tactics are most helpful for each category: Planning RESOURCES Promotional RESOURCES Inspired by colleges and universities across the country who have found Find these materials at Download and customize these swank.com/colleges/planning-resources easy-to-use materials at: the most success with their movie programs, this guide includes everything swank.com/college-campus/promotional-resources INSPIREU TOOLKIT: you need to create memorable movie experiences for your campus. CATALOG: Highlights Features new releases, latest movies, seasonal MOVIE TRIVIA: A deck programming ideas and picks and more of fun trivia questions to customer testimonials test students’ knowledge FIVE STEPS TO before the show Success: SWANK ACCOUNT EVENT AND EXECUTIVE: A dedicated PROMO IDEAS: Details PROMOTIONAL TOOKIT: contact to help you every top programming and Free, downloadable resources step of the way - from advertising ideas to help spread word of your 1 2 3 4 5 selecting movies to show day event to your entire campus CUSTOMER STORIES: MOVIE BALLOT: Allows FILM SCHEDULES: Spotlights how customers you to easily poll your Customizable, schedules Select Brand Create Generate Finalize use movies to create campus so they have a that make sharing the details CAPTIVATING TITLES YOUR SERIES AN EXPERIENCE BUZZ THE DETAILS extraordinary campus events say in your next movie of your event a breeze 1 Select CAPTIVATING TITLES

Choosing the right movies is a vital component of your movie series. Suggested New releases are always a hit, but it’s also important to reflect your Resources: campuses’ unique needs and interests to draw the largest crowds.

INSPIREU • Browse titles by new releases, genres or • Click “Sort By” to view titles alphabetically, by seasonal events on the “Movies & TV” tab availability date, by release date and more

• We group movies into categories of content like • If the home date is listed as “anticipated CATALOG Our website is your “New Releases” and “Throwbacks.” Groupings pre-home,” this means the date has not been greatest resource when are sorted to default by most popular so you officially confirmed but you can still tentatively choosing which movies can see what other schools are showing. book the movie starting on that date MOVIE BALLOT to add to your schedule!

swank.com/colleges Fall 2019 Movie Ballot Edit this subhead with your organization's information and how to properly vote and submit their movie ballot. Then hand it out at SWANK ACCOUNT to help you select the best title: your next movie event, staff meeting or email it to students to vote on what movies they most want to see this spring semester. EXECUTIVE Additional resources CATALOG

THE LION KING© Lions Gate Entertainment, Inc.

SELECT CAPTIVATING TITLES SUGGESTED RESOURCES: Customer ADVICE We have implemented one night a week showings of classic films, usually three to five in a series centered around a We showed several films particular actor. These have been very successful. this year to highlight - HOPE COLLEGE various cultures, celebrate heritage months and bring to life the struggles some groups have fought In February, we show films that to gain equal rights. are Oscar® contenders. These sparked student It’s been successful the past engagement and two years we’ve done it as it some of the largest offers students a chance to see participation at events popular films they might have in several years. We intend missed in theaters or might be If we don’t have a specific theme we’re going to hold similar events difficult to find elsewhere. with, we put out polls on social media like With this summer’s biggest blockbuster hits creatively in the future. Twitter and Facebook to try to get a feel for - CLARK UNIVERSITY paired with indie must-sees and all-time classics, the what students want to see. Late Night Film series is offering its most diverse and - UNIVERSITY OF NEW interesting schedule to date. MEXICO - LOS ALAMOS - RYAN, THE UNIVERSITY OF NEW ORLEANS - UNIVERSITY OF KENTUCKY

LOS ALAMOS

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SELECT CAPTIVATING TITLES SUGGESTED RESOURCES:

We had a screening of the movie The Bay Film Series is an important ‘Inside Out’ in conjunction programming tool for both our with our annual mental health students and our community. In the awareness week, MC Uplift. Upper Peninsula, we are “geographically The students who came made isolated” and many art house, foreign, stress balls beforehand, ate or cutting-edge movies don’t come nostalgic childhood snacks and to our local theaters. The film series By adding indie and documentaries to our film selections, took time to unwind during a provides the college students, staff, we have been able to reach a wider audience and stressful time in the semester. It and community with an opportunity increase interest in our film series. These films was our most well-attended to see important documentaries, have garnered great attendance, often are films you cannot movie of the year and one Academy Award-nominated films, and find in our local community and help demonstrate the of the most fun to plan and independent movies. importance of a film series on campus! We have loved experience! showing these movies and have seen major student input - BAY DE NOC COMMUNITY COLLEGE & buy-in with selecting which movies we show! - MARYVILLE COLLEGE

- VALPARAISO UNIVERSITY

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SELECT CAPTIVATING TITLES 2 Customer Brand YOUR SERIES ADVICE

Whether you’re hosting movies once a week or once a month, a consistent Suggested movie program builds recognition for your events and increases loyalty – Resources: which translates to larger crowds and regular attendees. Lock in your lineup well in advance so you can brand your movie series, allowing plenty of time to develop your promotional plan and increase visibility for your series. SWANK ACCOUNT Having a brand just really helps the students EXECUTIVE Scheduling Your Events understand that once they go to one ACBU event You can either schedule all your movies upfront, or do it and have a positive experience, they’re going to as you go. Each option has benefits, just remember your continually have a positive experience. CUSTOMIZABLE What’s nice about having it in the same location, on SCHEDULES movie must be locked in before promotion can begin. SPRING Scheduling your entire movie series upfront allows you 2019 the same days of the week and at the same time is that it’s one less thing for people to remember. to get a head start on developing a plan for consistently At the Clarkson Auditorium promoting your events. Simply call or email your Account PROMO TOOLKIT - JACKIE, BRADLEY UNIVERSITY Executive to schedule your films.

Mary Poppins Returns © 2018 Disney Enterprises Inc. First Man © 2018 Universal City Studios Productions LLLP. All Rights Reserved. 7:00 P.M. © 2018 WBEI A Star Is Born 7:00 P.M. © Lions Gate Entertainment, Inc. January 11 Robin Hood 7:00 P.M. © Columbia Pictures Industries, Inc. January 18 Holmes & Watson January 25 7:00 P.M. © Paramount Pictures February 1 7:00 P.M. Bumblebee February 8 7:00 P.M. INSPIREU February 15 More Branding Tips:

7:00 P.M. Spider-Man: Into the © 2018 WBEI Publishing Rights © J.K.R. TM WBEI • Give your series • Keep the location March 1 Spider-Verse Fantastic Beasts: The Vice 7:00 P.M. Crimes of Grindelwald © 2018 Universal City Studios Productions LLLP. All Rights Reserved. 7:00 P.M. Green Book © 2018 WBEI March 8 7:00 P.M. Crazy Rich Asians March 15 March 22 7:00 P.M. CUSTOMER STORIES April 5 7:00 P.M. a name consistent April 12

Swank Motion Pictures, Inc. • Show movies on • Finalize your titles ®

the same day of the well in advance Mid90s © A24 Films Colette © Bleecker Street Media, LLC. 7:00 P.M. © 2018 STX Entertainment Second Act April 19 7:00 P.M. © 2018 Annapurna Productions, LLC. April 26 7:00 P.M. If Beale Street Could Talk May 3 7:00 P.M. week or month May 10

BRAND YOUR SERIES SUGGESTED RESOURCES:

We show new release blockbusters every Friday and Saturday night. There is a rotating family film event with pizza and a movie The consistency of our film series themed craft called Friday Family Fun Night. The has made it a very successful schedule is a mix of Disney favorites and new releases. program on campus. UCONN hosts ‘Friday Night Flicks’ on Friday nights at 8 p.m. and - IVY TECH COMMUNITY COLLEGE 11 p.m. All that’s needed is a UCONN ID and it’s free of charge! - THE UNIVERSITY OF TEXAS AT SAN ANTONIO - UNIVERSITY OF CONNECTICUT

We show movies on Mondays and Tuesdays each week. We just started doing #Take2Tuesday because sometimes students have class or they’re busy. The fact that they can see it again on Tuesday [makes it] nice to relax, forget about [classes], have a laugh or have a good cry. This is our second year doing movies every Friday. We used to jump around, but now we use the same location at the same time every Friday. - HIGH POINT UNIVERSITY Attendance doubled since last year.

- UNIVERSITY OF MISSOURI - ST. LOUIS

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BRAND YOUR SERIES 3 Customer Create AN EXPERIENCE ADVICE

Take your event to the next level by creating unique, one-of-a-kind Suggested experiences for your students. Pair programming with the movie’s theme, Resources: identify relevant campus organizations to partner with or get creative with concessions for that extra “cherry on top” touch.

SWANK ACCOUNT EXECUTIVE

EVENT AND PROMO GUIDE We held a pajama party basketball game and it was a huge Tip: Think outside hit with our fans! We encouraged fans to wear pajamas the theater and to the game and gave away pillowcases to a limited number of INSPIREU utilize a variety of fans. Afterward they could come down on the court with their campus locations, pillows and blankets to watch the movie! Everyone loved it! like the pool, - KENNESAW STATE UNIVERSITY MOVIE TRIVIA athletic field or quad, to create a unique viewing CUSTOMER STORIES experience on your campus!

CATALOG

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CREATE AN EXPERIENCE SUGGESTED RESOURCES:

February 12, 2018

Building 2/Scibelli Hall Theater ‘Inside Out’ was very successful. We partnered with SHOWTIMES: *10:10 A.M. 1:35 P.M. *INCLUDES POST MOVIE DISCUSSION PANEL two mental health student orgs (Wellness Peer Moderator: Dr. J. Anthony Guillory, Professor of African American Studies, STCC Panelists: Dr. Felicia GriffinFennell, Activity Director of the Hispanic Serving InstitutionSTEM grant, STCC Dr. Robert Dickerman, Dean of Engineering Science Transfer, STCC Educators and Active Minds) and had tabling in the Dr. Yadilette RiveraColón, Assistant Professor of Biology, Undergraduate Science Program Research Coordinator, Bay Path University

If you need accommodations to fully participate in this event, please contact the STCC Office of Disability Services at (413) 7554785 at least two weeks in advance. theater lobby providing interactive activities We also showed a before the movie started. This program is funded in part by Mass Humanities, which receives support from the Massachusetts Cultural Council and is an affiliate of the National Endowment for the This film is being shown as a part of the “STCC Stands Social Justice Film PSA on UCSD's mental health counseling services Humanities. & Discussion Series” created by the STCC Office of Multicultural Affairs.

© 2018 Disney/Pixar Students on our campus love a good available to all students. throwback and theme night. One of our most successful events - UNIVERSITY OF CALIFORNIA - SAN DIEGO was ‘The Breakfast Club.’ We even We hosted a social justice film and featured a late-night cereal bar. discussion series from February to March featuring ‘The Immortal Life of Henrietta Lacks.’ We had a panel of - MARYVILLE UNIVERSITY faculty from our Engineering Science Transfer program and we even were able to showcase Henrietta Lacks’ cells at the event (courtesy of our biology department) so students understand Henrietta was a real person who We hosted a ‘Top Gun’ and Wings event. We dressed made tremendous breakthroughs in medical history. up as aviators and ate mass quantities of delicious wings. We also gave out prizes every time the movie said ‘Top Gun.’ - SPRINGFIELD TECHNICAL COMMUNITY COLLEGE

- IOWA STATE UNIVERSITY

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CREATE AN EXPERIENCE SUGGESTED RESOURCES:

This semester, we hosted our first ever Sundae Our series is monthly, on the first Friday of each month whenever Night Screams event. We provided free ice possible. We have a film program at our university and we have cream sundaes for anyone who came to our started showing a student short film before the feature screenings. Sunday night showing of the movie ‘Rings.’ It helps get more students in the house. We had great turnout, with 85 attendees. - STEPHEN F. AUSTIN STATE UNIVERSITY - TEMPLE UNIVERSITY

Members of UNCW’s Association for Campus Entertainment pose We showed ‘Moana’ for our annual Cultural Film & We brought the Swing Dancing Club to after their 7th annual Mini Hawk-In—a themed 12-hour movie Food Festival. Our on-campus head chef whipped up an the showing of ‘La La Land’ to have a marathon. To celebrate this year’s Disney theme, guests and amazing Polynesian themed dinner to go along with the swing dancing workshop before the show volunteers dressed up as their favorite characters event, and we had a discussion with movie-goers in order to engage more students. We from some of the featured movies, including ‘The Incredibles,’ about Polynesian/Hawai’ian/Pacific Island cultures and found bringing in different partnerships ‘Mulan,’ ‘Enchanted,’ ‘Pirates of the Caribbean,’ ‘Up’ and ‘Aladdin.’ the things ‘Moana’ got right. broadens our campus reach. - UNIVERSITY OF NORTH CAROLINA AT WILMINGTON - GILLETTE COLLEGE - MARIAN UNIVERSITY

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CREATE AN EXPERIENCE 4 Customer GenerateBUZZ ADVICE

Effectively getting the word out is key to your program’s success. Students Suggested are routinely bombarded with advertisements and event opportunities, Resources: so it’s important to think outside the box with your promotions. Movies that deploy unconventional methods of promotion are not only the most popular, but also the most memorable. Our creative marketing for ‘Star Wars’ SWANK ACCOUNT this past semester involved the hashtag EXECUTIVE #AdventuresWithChewie. We had a stuffed Free Promo Toolkit: Chewbacca the students took around campus

G 2019 SPRIN To make things easier, we put together a Movie Event Location Here and photographed him doing different things.

Title: Location: Title: Time: Location: Time: STICKERS SCHEDULESSCHEDULESWhether you have a 4, 6, 8, 12 or 16 STICKERS free, customizable promotional toolkit you Fill out our templates with your movie

Title: Location: title schedule, just click on the one you Title: Time: Location: EVENT AND Time: Place In Your event information, print and promote! need and start filling it out! School's Name Here We posted a new photo or video Remember to download each template, save as, and open in Adobe Acrobat! Click here for 4 title schedule. We recommend printing these on Avery 8465 sheets. Enter Your Movie EventG Title 2 Here019 can download on our website under the PREnterIN Your SMovie Event Location Here PROMO GUIDE Movie Event Location Here everyday. We did this for the two weeks

Title: Location:Title: Title: Time:Location: Location:Title: Time: Title: Time:Location: Location:Title: Time: Time:Location: Time: Stop by our “Promotions Resources” tab. It features: G 2019 Location Clarkson Auditorium N Title: Location:Title: sweet event! Time:Location: sweet event! I Title: Time: Location:Title: Time:Location: Title: Time: Location:Title:

R Time:Location: 7.17 MP9139 Inc. Pictures, Motion Swank 2017 © leading up to our showings. Time: Place In Your P Place In Your School's Name Here S School's Name Here Click here for 6 title schedule. Date January 25 At the Clarkson Auditorium Enter Your Movie EventG Title 2 Here019 PREnterIN Your SMovie Event Location Here Movie Event Location Here Time 7:00 p.m.

© Paramount Pictures Paramount © © Columbia Pictures Industries, Inc. Industries, Pictures Columbia © Title: Title: Swank Motion Pictures Location: Title: Time:Location: ® Bumblebee Location:Title: Time: Title: Time:Location: Location:Title: Time:

Title: Time:Location: © Lions Gate Entertainment, Inc. Entertainment, Gate Lions © 7:00 P.M. Location:Title: Time: Time:Location: Holmes & Watson February 15 Time:

7:00 P.M. © 2018 WBEI 2018 © Robin Hood February 8 7:00 P.M. © 2018 Universal City Studios Productions LLLP. All Rights Reserved. Rights All LLLP. Productions Studios City Universal 2018 © - SOUTHEASTERN LOUISIANA UNIVERSITY February 1 A Star Is Born Title: Location:Title: NSPIRE Time:Location: Title: I U Title: Time: 7:00 P.M. Location: © 2018 Disney Enterprises Inc. Enterprises Disney 2018 © Title: Time:Location: Time: Don’t miss any of our upcoming Location:Title: January 25 Title: Time:Location: First Man Location:Title: Time: Time:Location: Time:

7:00 P.M. 7.17 MP9139 Inc. Pictures, Motion Swank 2017 © • Movie Tickets • Popcorn and January 18 Place In Your Mary Poppins Returns School's Name Here 7:00 P.M. movie events at January 11 © 2018 WBEI 2018 © Click here for 8 title schedule. Clarkson Auditorium

© 2018 Annapurna Productions, LLC. Productions, Annapurna 2018 © Enter Your January 11 © 2018 Universal City Studios Productions LLLP. All Rights Reserved. Rights All LLLP. Productions Studios City Universal 2018 © Mary Poppins Returns Crazy Rich Asians Movie Event Title2 Here019 January 18 7:00 P.M. EnterNG Your Pictures © 2019 Paramount SPRI First Man 7:00 p.m. Green Book April 12 Movie Event Location Here Movie Event Location Here January 25

© 2018 WBEI Publishing Rights © J.K.R. TM WBEI TM J.K.R. © Rights Publishing WBEI 2018 © 7:00 P.M. A Star Is Born 7:00 p.m. Vice April 5 February 1 7:00 P.M. 7:00 p.m. Candy Stickers Inc. Industries, Pictures Columbia © Robin Hood March 22 ® February 8 Fantastic Beasts: The 7:00 p.m. Title:Title:

Crimes of Grindelwald Title: • Flyers Title: Pictures Time:Paramount 2019 © Time: Title: Location:Location: Title: Time: Location:Location: Time: February 15 7:00 P.M. Title:Title: Time:Time: Spider-Man: Into the Title: Location:Location: Title: Time: 7:00 p.m. Location: Time: Title: Location: March 15 Time: Bumblebee Spider-Verse Location: Swank Motion Pictures, Inc. Time: 7:00 P.M. Type Your Movie March 1 Ralph Breaks the Internet Ralph Breaks the Internet 7:00 p.m. 7:00 P.M. March 8 March 8 March 1 Information Here Spider-Man: Into the Spider-Verse 7:00 p.m.7:00 p.m. Title:Title: Location: Title:Title: Location: Location: Time:Time: March 15 Title:Title: Location: Time:Time: Title: Location:Location: Title: Time: Location:Location: Time: Fantastic Beasts: The Crimes of Grindelwald Title: Time:Time: Title: Location: Title: Time: Location: Time: Time: March 22 Vice 7:00 p.m.

7:00 p.m. © 2017 Swank Motion Pictures, Inc. MP9139 7.17 MP9139 Inc. Pictures, Motion Swank 2017 © © 2018 Annapurna Productions, LLC. Productions, Annapurna 2018 © • And More! Place In Your School's Name Here © 2018 Swank Motion Pictures, Inc.Type MP9385 11.18 Your Movie • Social Media Entertainment STX 2018 © If Beale Street Could Talk

Second Act May 10 © A24 Films A24 © 7:00 P.M. Colette May 3 7:00 P.M. Click Anywhere to Download PROMO TOOLKIT Mid90s April 26 7:00 P.M. Inspiration April 19 Click here for 16 title schedule.

View the entire promo toolkit at: CUSTOMER STORIES swank.com/college-campus/promotional-resources

Tip: Want to really catch students’ attention? You can purchase theatrical movie CATALOG posters directly from your Swank Account Executive for only $7.50!

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GENERATE BUZZ SUGGESTED RESOURCES:

We handed out to the first 50 attendees Limited Edition When we showed ‘Jurassic World,’ we advertised by putting blow-up dinosaurs Popcorn Cups with a list of the semester’s movies on it. Each holding signs around campus. We also handed out gummy dinosaurs. movie had a different color. To promote the week’s movie, we handed out free popcorn with flyers at lunch time one day during that week. - WASHINGTON STATE UNIVERSITY-SPOKANE

- MISSOURI UNIVERSITY OF SCIENCE AND TECHNOLOGY

We created business cards that listed all We installed large poster frames right outside of the main our movies for the semester and restrooms in our Student Union. We installed two, one for handed them out. We also created videos of the movie currently showing and one for the upcoming us running around asking people a question film. We also have a PowerPoint reel that runs before that pertained to the movie, and we then each film that advertises upcoming movies as posted that to our social media accounts. well as other campus activities initiatives. The most effective means of promoting our screenings is sending out three emails to those on our contact list during the week of the Friday night - HOFSTRA UNIVERSITY - THE UNIVERSITY OF MAINE screenings. Each email features a tidbit of information relating to the film to be shown that week. This heightens the interest and anticipation of the prospective viewer in seeing the film and plays a major role in high attendance.

- BRIGHAM YOUNG UNIVERSITY

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GENERATE BUZZ 5 Finalize THE DETAILS John Wick: Chapter 3 - Parabellum © Lions Gate Entertainment, Inc. If you ordered a copy of the film you’re showing, it should arrive at least two Suggested Aquaman business days prior to your event. Always contact your Account Executive if © 2019 Warner Bros. Ent. All rights reserved. Resources: it doesn’t arrive by then so they can make alternate arrangements.

SWANK DVD’s: SUPPORT LINE For security purposes, pre-home movies 1.800.876.5577 shown before the home entertainment date The Secret Life of Pets 2 © 2019 Universal City Studios Productions LLLP. All Rights Reserved. will require a four-digit pin. The pin will be emailed to you up to one week before Avengers: Endgame © 2019 Marvel SWANK ACCOUNT your show. Please use the pre-paid return EXECUTIVE label to send the DVD back the following Cinelink: business day after your show date. Ask your Account Executive about Swank’s Cinelink technology. Removing the hassle of requesting or purchasing a DVD for your show date, the Cinelink device INSTRUCTIONS Please Note: Our pre-home DVD’s are INCLUDED WITH not compatible with computers or gaming delivers high-quality movies over the internet, saving DVD COPIES AND systems. We strongly suggest you test the you time and money and allowing you to moreefficiently CINELINK DEVICE DVD ahead of time using the equipment you plan and execute your movie events. Once you have plan to use on your show date. your Cinelink, make sure the device is powered on and connected to the internet to ensure your movies are downloaded and ready to go for your show!

FINALIZE THE DETAILS

Customer ADVICE Cinelink has been a fantastic upgrade to the students’ movie-going experience!

- UNIVERSITY OF NOTRE DAME

With the convenience and efficiency

of Cinelink, we are able to simply click a button and know that our audience will

have an amazing experience every time.

- NORTHERN ARIZONA UNIVERSITY Cinelink is so much more convenient, and the quality is exponentially better, than DVDs. Plus, using Cinelink saves us time and money, what more could we ask for? The audio and visual quality - MISSOURI UNIVERSITY OF is awesome, and the automatic SCIENCE AND TECHNOLOGY start of downloads is great too! - CLEMSON UNIVERSITY Relax and Enjoy the Show! After your event, we would love to know how it went! All trademarks belong to their respective owners Call your Account Executive at1.800.876.5577 or submit your event details at bit.ly/collegesevent to inspire other schools! COL7463

1.800.876.5577 swank.com/colleges