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SUNDAY SHOW EDITION Oct. 30 DAILY RETHE BUSINESS TOOL FOR REAL ESTAALTETE PROFESSIONALS TTOORMAGAZINE SA NF R ANCIS CO

DON’T MISS THIS! Dr. Phil to REALTORS®: CRB Day Tapping the Second Home Market Own Your Success 10:00 – 11:30 a.m. Room 301 With his characteristic SHOlaws for achievingW success: The Secret: What Great Leaders “How ya doin’?’” the man First, have vision: Know Know—and Do America knows as “Dr. where you’re going and 1:00 – 2:30 p.m. Phil” addressed thousands move toward it all the time. Room 307 of REALTORS® Saturday Second, have a strategy: and challenged everyone to Write down your definitions Increase Your Profits with Global DAILY think of their lives as a bank for success and keep them Referrals SA NF R ANCIS CO account—if you keep making in focus. Third, take action: RE1:00 – 3:00 p.m. ALTOR Room 200 withdrawals without deposits Behave your way to success. for yourself, sooner or later Fourth, take risks: Don’t The cheers were deafening as the 2005 Good Neighbor Award winners, (from left) SHOW HOURS you’re going to go bankrupt. live in a comfort zone. Fifth, Howard Freeman, Greg Garrett, Carole Sharp, David Forward, and Ouida Spencer, REALTORS® are givers don’t be a lone ranger: Be Sunday accepted their honors at Saturday's General Session. and often put their clients 10:00 a.m. – 5:00 p.m. first. “But the most impor- Monday tant relationship you have 9:00 a.m. – 2:00 p.m. NAR Honors Good in your life is with yourself,” said Dr. Phil McGraw, the TODAY'S BEST IDEAS Neighbor Award Winners keynote speaker at the 2005 “Be sure your training focuses on REALTORS® Conference & achieving measurable results for Handkerchiefs were in high Neighbor Awards program, Expo’s General Session, spon-  recruits’ performance.” demand Saturday as 2005 NAR now in its sixth year, is sup- sored by e-PRO . “It’s not Carla Cross, CRB President Al Mansell intro- ported by founding sponsor selfish, because unless you Carla Cross Seminars duced conference attendees to eNeighborhoodsTM Inc. and consider yourself, you’ll end Issaquah, Wash. the fi ve winners of REALTOR® cosponsors Fannie Mae and up emotionally and physi- Learn more at: Magazine’s Good Neighbor LandAmerica® Inc. The pro- cally bankrupt,” he said. Aligning Your Agent gram honors REALTORS® who McGraw is the author of five Awards. Heartwarming video Dr. Phil McGraw may be concerned that Development for Increased clips revealed the winners’ pas- make exceptional contributions No. 1 New York Times best- Profitability sellers on family relation- Americans don't get excited about their sion for making the world a bet- to improve the quality of life in ® 1:00 – 2:30 p.m. lives anymore, but REALTORS proved ter place. their communities. In addition ships and personal growth, Room 304, Moscone Center him wrong with a standing ovation at “All I can say to this group to the crystal trophies they were including Family First, Life Strategies, and Relationship the General Session Saturday. “Digitally recording your sales is thank you,” Mansell said. awarded yesterday, the fi ve win- Rescue. He’s the host of the meetings, then storing them on the “Thank you for inspiring us to ners each receive a $7,500 grant nationally syndicated “Dr. a part of a support nucleus company intranet or on CDs can do more and for showing the for their community cause. The give your entire team a chance to world what a positive differ- winners are: Phil” show and a regular that believes in you. Finally, participate and learn.” ence REALTORS® are making.” David C. Forward, Weichert, columnist for O, The Oprah have passion: Be excited Thousands of REALTORS® REALTORSEALTORS®, Medford, N.J. Magazine. He holds a Ph.D. about what you do every day. ® smsm John Mayfield, ABR , ABRM , CRB attending the General Session Forward founded the in clinical psychology from “One year from today, your Mayfield GMAC Real Estate seconded Mansell’s sentiment, International Children’s Aid North Texas State University. life is going to be better or Farmington, Mo. taking to their feet to welcome Foundation, which supports Over the course of his 30 worse than it is right now. A Learn more at: the fi ve winners to the stage, more than 200 orphans in years’ experience in psychol- huge part of the outcome is 60 Sales Tips to Energize Your where they accepted their Romania. ICAF operates ogy and human relationships, the choices you make today,” Sales Meetings awards. its own orphanage, which a McGraw has developed what concluded McGraw. 3:00 – 4:30 p.m. REALTOR® Magazine’s Good See Good Neighbor on pagepage 35 he considers to be the six See General on pagepage 35 Room 304, Moscone Center Why REALTORS® Love

Learn the reasons why top marketing agents love REALTOR.com® at Allan Dalton’s high WIN a PLASMA TV at 3:00pm today. impact session today: “Whenever“Whenever I ccompeteompete fforor a llisting,isting, I ffeeleel Just enter by visiting booth as if I have no competition when I show 1405 and tell us why you love homeowners how their home will look on Sunday, Oct 30 ® REALTOR.com®. REALTOR.com�����������������. Last���� �year I had a whopping 92 10:00am • REALTOR.com® Marketing transactions….With REALTOR.com® I expect to Don’t forget to Room 134 increase my results again this year.” SysSystemstems forfor IntegratingIntegrating OfflineOffline in California pick-up your and OOnlinenline Marketing FREE State Pin. Susan Fritz Broker In Touch Realty, Inc. Top marketing agents LOVE Showcase Listing Enhancements because it gives consumers what they want most, multiple photos.* Official contest rules and entry forms are available only at our booth. Approx. value of: Plasma TV is $2,500; Trip is $2,200. * 2004 National Association of REALTORS® Profile of Home Buyers and Sellers. 2 REALTOR® Magazine Show Daily SUNDAY EDITION October 30, 2005 www.REALTOR.org/realtormag

RE SIDENTIAL TRENDS MARKETING FORUM From Boom to Expansion Sell your service, The boom may be tiring, Lereah. For example, he noted, be even lower when mortgage but the majority of real estate days on market have length- rates are at historic lows,” he notnot yyourselfourself markets remain strong thanks ened and inventories of existing said. He noted that the Offi ce of to sound fundamentals and homes have reached their high- the Controller of the Currency REALTORS® cheat them- which means turning atten- powerful demographic trends, est point since 1988. New-home will soon issue a more stringent selves out of greater earnings tion from themselves to their NAR Chief Economist David inventories have also climbed to set of guidelines to regulate when they rely on antiquated potential clients and custom- Lereah told a packed ballroom almost 500,000 units in early interest-only and other exotic standards of service to defi ne ers. Instead of rattling off a attending Friday’s Economic 2005, according to the U.S. mortgages. their worth, REALTOR.com list of accomplishments that Issues and Residential Business Census Bureau. On a macro level, Lereah President and CEO Allan a prospect may not relate to Trends Forum. Rising interest also pose a expects the overall economy to Dalton told hundreds of or appreciate, he said, practi- Lereah predicted that real possible threat to the market, perform well in 2006. He antic- REALTORS® who attended tioners should focus on con- estate home sales may decline but Lereah feels that the 6.7 ipates a bounce later in the year Friday's Marketing Forum. sumers’ specifi c situation and by 4 percent next year and percent to 6.9 percent rates he as Gulf Coast homeowners and Instead, REALTORS® should goals. “We have to market our home appreciation may fall anticipates by the end of 2006 businesses rebuild. Corporate employ the saleable marketing marketing value, not our des- from the current 12 percent will not stall the market. Only profi ts are the strongest in 15 skills they've acquired while peration for listings.” average to 6 percent in 2006. if rates rise above 7.2 percent years and corporate spending working in real estate. A valuable tool afforded Investors will have to be more will affordability be severely is rising at a near double-digit In an industry where sayings by today’s technology is the selective, but real estate will still impacted, he said. pace. One possible hurdle is ris- such as “listings are the name online marketing proposal, have its second best year ever in A bigger threat may be the ing oil prices. Gross domestic of the game” and “if you don’t a sleeker, more informative 2006, he said. “A few markets proliferation of ARMs and product growth will decline 0.5 list, you don’t last” have become alternative to the standard are fragile; you can’t deny that, interest-only mortgages that are percent for each $10 increase in maxims, it’s easy to see how single-photo, general- but most will have a soft land- fl ourishing in response to high oil prices, Lereah said. sales associates and brokers ized listing presentation. ing,” he said. home prices, said Lereah. He But news of slowdowns are come to depend on brag books Dalton pointed out that the Through September, both new noted that in 2005, 33 percent good, not bad, Lereah told his and self-promotion, he said. Featured Homestm option and existing-home sales have of mortgages were ARMs. “The audience. “This is a healthy Dalton recommended on REALTOR.com provides a reached new highs, but the long-term average is about 20 transition to a more sustainable REALTORS® adopt the listing with premier position- market is softening slightly, said percent, and the fi gure should real estate market.” approach of “marketing for” ing on the Internet’s No. 1 instead of “marketing to,” real estate Web site.

Bill Brown, 2006 Liaison to Public & Federal Issues Group and Pat Vredevoogd, 2006 President-elect, are in complete agree- ment about NAR’s goal to promote affordable housing. FBI Needs Your Help Fighting Mortgage Fraud As the real estate market soared wide web of participants—rather in recent years, so has mortgage than on buyers who fudge their income or debt so that they

DOING BUSINESS fraud. And the FBI is calling on real estate professionals to help can qualify for a mortgage, do something about it. Burrus said. James H. (Chip) Burrus Jr., Profi t schemes account for deputy assistant director of the roughly 80 percent of all cases FBI Criminal Division’s National and typically involve infl ated 2003 NAR President Cathy Whatley is updated on Crimes branch, on Friday urged appraisals, “air loans” on homes NAR's strong financial performance during the practitioners to call their local that don’t exist, undisclosed sec- past year from 2005 Treasurer Mike Brodie. FBI offi ce if they’re aware of ond mortgages, and foreclosures, illegal activities in their market. he said. Ask to speak with the white col- To combat the problem, the lar crime squad, he said. FBI is developing sources within “We have to get ahead of this the real estate industry, making issue before it becomes a huge arrests that lead to more infor- crisis," Burrus said. mation, and most important, Some 721 cases of mortgage educating the public to spot and fraud are pending in the United report fraud. Help from brokers States this year, up from 436 in and salespeople is essential, 2003. Burrus said. 2006 President Tom Stevens (left) and 2006 2005 President Al Mansell and 2005 Vice President & Liaison The FBI cares most about If you’d like to hold an educa- First Vice President Dick Gaylord confer on an to Committees Adorna Carroll take a minute to smile for our cracking down on “fraud for tional workshop on the issue in agenda item that will SHOhelp shapeW NAR’s future. cameras before beginning Saturday’s Executive Committee. profi t”—schemes that involve your area, contact your local FBI NATIONAL ASSOCIATION OF REALTORS® DAILY many loan transactions and a offi ce for help, he said. REALTOR SA NF R ANCIS CO

REALTOR® Magazine Show DailySHOW Show Daily Editorial Board Editorial Advertising ® 2005 REALTOR Conference & ExpoDA ILY Vice President Editor, Show Daily Mariwyn Evans Senior Coordinator, Northeast: James G. Elliott Co.: Diane Sacken, REALTOR SA NF R ANCIS CO and Editorial Director, Managing EEditor,ditor, SShowhow DDailyaily Christina Hoffmann Spira Marketing & Promotions Account Manager; 212/588-9200; Ext. 224; Friday thru Monday, Oct 28-31, 2005 www.REALTOR.org/realtormag Publications Group Jennifer Reihl [email protected] ® Art Director, Show Daily Julie Fournier SHOW Pamela Geurds Kabati Advertising Sales Associate Southeast and Texas: Jameson, Weinbrenner, & DAILY Advertising Production Coordinator Karin Albright- Jill Powers Wilson Inc. Bob Jameson, Account Manager; 972/669- RETHE BUSINESS TOOL FOR REAL ESTAALTETE PROFESSIONALS TORMAGAZINE SA NF R ANCIS CO Coleman Editor Inside Sales Representative 1663; [email protected] SHOW Stacey Moncrieff Production John Carter, Jessica Sypniewski Carole McLaughlin, Midwest: Steve Coughlin, Account Manager; Tiffni Williams 312/329-8340; [email protected] Publisher & Senior Vice President, DAILY Web Producer, REALTOR® Magazine Photography Brant Bender, Kevin Berne CommunicationsREAL FrankTO J. SibleyR SA NF R ANCIS CO Online Advertising Sales Michigan: Ed Fisher & Co., Ed Fisher, Account Kristin Paxton Administrator Manager 248/540-0948; [email protected] Copyright 2005 NATIONAL ASSOCIATION OF San Francisco Fun Facts from The Great San Francisco Alvin Pulley REALTORS®. All rights reserved. Senior Editor Trivia and Fact Book, Janet Bailey, Cumberland House, West: James G. Elliott Co., Ted Hemminger, Account Robert Freedman 1999 Manager; 213/624-0900, Ext. 1209; [email protected]

REALTOR®, REALTORS®, and REALTOR-ASSOCIATE® are registered collective membership marks of the Views and advertising expressed in the REALTOR® Show Daily are not necessarily endorsed by the NATIONAL ASSOCIATION OF NATIONAL ASSOCIATION OF REALTORS®, and may only be used to identify real estate professionals who REALTORS®. The information contained within should not be construed as a recommendation of any course of action regarding finan- are members of the NATIONAL ASSOCIATION OF REALTORS® and subscribe to its strict Code of Ethics. cial, legal, or accounting matters by the NATIONAL ASSOCIATION OF REALTORS®, the REALTOR® Show Daily, or its authors. Learn how at booth #2305 where there’s an iPod®nano winner every 90 minutes.

1-800-252-3366 • REALTYEXECUTIVES.COM 4 REALTOR® Magazine Show Daily SUNDAY EDITION October 30, 2005 www.REALTOR.org/realtormag

MALCOLM GLADWELL Housing, a Narrow Options to Help Buyers Tempting Tax Too many alternatives can research shows that people are Target be a bad thing. Take houses, able to instinctively make good REALTORS® face says Malcolm Gladwell, best- decisions on the spot, but that a tough battle once selling author of Blink: The this ability is fragile. “When President George W. Power of Thinking Without people are asked to explain the I need a tool that integrates Bush’s Advisory Panel Thinking and The Tipping rationale for a decision, such as the functions of a PDA, cell on Federal Tax Reform Point, who spoke to a packed why they selected a particular phone, and a Blackberry. releases its recommenda- ballroom during Saturday’s jam, they move away from their I’m also in the market for a Malcolm Gladwell tions in early November. Entrepreneurial Excellence own judgment,” he says. And Tablet PC. The recommendations, Series. “When you show buy- gathering all available informa- if your property ads include a Alease Bowles, GRI which are expected to ers too many homes, you may tion and then walking logically laundry list of features about RE/MAX 100 include several that strike be corrupting their decision- through the data before act- a property, you’re likely to Camp Springs, Md. at the heart of homeown- making ability,” he says. ing. “We should dispose of the overwhelm prospects. It might ership incentives in the Gladwell believes high-stakes notion that homebuyers are be more effective to just show Code, include convert- decisions, such as deciding proceeding rationally through prospects a beautiful picture of ing the mortgage interest which home to buy, are empow- the decision,” Gladwell says. “In a listing’s interior. deduction on a principal ered by frugality. But instead fact, they’re making their deci- “If we limit people’s access to residence to a 15 percent our society encourages lengthy sion quickly.” information, they can see their tax credit. The $1 mil- decision-making that involves Gladwell said his extensive way clearly,” he says. lion cap on MID would be reduced to the FHA loan HURRICANES limit, which tops out at about $312,000 in high- Presidents Affected Recount Losses, Hope cost areas, although it’s I need Web-based programs higher in certain desig- and forms so that I can “You walk into a house that Association of REALTORS®. WHAT PRODUCT ARE YOU SHOPPING FOR AT THE EXPO? nated areas. access data from any of my seems to be intact, but the mold But rebuilding provides the The proposals are also three offices or from my is eight feet high on the walls opportunity to start afresh expected to eliminate notebook. and the plaster just crumbles with better building codes any deduction or credit ® Pat Sury, CRS , GRI in your hands,” Lynda Butler, and zoning, all three presi- for second homes; repeal Montague Miller & Co. president of the Louisiana dents agreed. the deduction for prop- ® Charlottesville, Va. Association of REALTORS , Lane described an innova- erty taxes, as well as other told reporters Saturday. “I couldn’t walk by the REALTORS® tive urban plan for some state and local taxes; and As communities clear debris, Relief Foundation booth without making Mississippi communities that raise the amount of gain ® REALTORS are struggling to a donation,” said Ann Griffin of Coldwell would replace hodgepodge to be excluded on the sale restart their business and help Banker Bain in Kirkland, Wash., adding development with far-sighted of a principal residence clients, even when their own her generous gift to the current RRF new urbanism principles. to $300,000 for a single VOICING YOUR VIEWS offi ces and homes have been total of $5.9 million while 2002 NAR Created by a task force of taxpayer or $600,000 destroyed, said Nancy Lane, President Martin Edwards looked on. urban planners, engineers, for a married couple. The president of the Mississippi and architects at the request frequency for taking the ® Association of REALTORS . another deal for six months or of Mississippi Gov. Haley capital-gains exclusion will In Baton Rouge, said Butler, more, predicted Lane. Barbour, the plan is only a be reduced to either three 3,000 of the town’s 3,500 list- Reconstruction as well as suggested roadmap, but the or four years. ings sold within one month, business in towns near affected mayor of Biloxi is already The gutting of housing at price hikes averaging 23 communities is hampered by a embracing it, said Lane. incentives is intended in I want to upgrade to a percent. Now inventories are lack of raw materials and skilled “We’re forced to look at where notebook with satellite part to offset the alterna- depleted, and some practitio- labor, said Randy McKinney, we’re going, not look back at tive minimum tax, which connectivity so that I can ners may not be able to see president of the Alabama where we were,” said Lane. work from anywhere, even would be eliminated. The when I’m snowed in. large amount of tax income Mike Sloan, CCIM, GRI AMT generates for the federal government—an Commerce CRG Fair Housing Law Still Being Violated Park City, Utah estimated $1.3 trillion over the next 10 years—will Despite successful efforts in To fi nd out what type of dis- Equal Service Report, which make it necessary for the recent decades to reduce hous- crimination is happening today, documents such information as panel to find offsetting tax ing discrimination, real estate NFHA recently asked people of needs and wants and race. This revenue from large sources practitioners around the country different races to pose as buyers can protect you in the case of a such as MID and other continue to violate fair housing in various U.S. housing markets. fair housing investigation. housing-related tax incen- laws regularly. For brokers, such Among the fi ndings: A salesper- • Train and quiz salespeople tives, Linda Goold, tax discrimination opens the door to son in Detroit routinely gave buy- on advertising and marketing analyst for the NATIONAL costly fi nes, public humiliation, ers detailed information about policies. ASSOCIATION OF and serious legal penalties. the racial makeup of neighbor- • Teach salespeople to never REALTORS, said Friday Nearly 4 million instances hoods, while salespeople at an make assumptions about the at the 2005 REALTORS® occur each year, according to Atlanta franchise showed white type of home or neighborhood Conference & Expo. estimates of the National Fair buyers 23 homes but didn’t fulfi ll buyers want to live in based on “We’ve got a fight on our Housing Alliance, a fi gure any African American buyers’ their race, age, sexual orienta- hands,” Bob Kulick, chair I want the opportunity to that includes cases involving requests to view properties. tion, or other protected class. of a tax reform working consult with users and experts African Americans, Latinos, To stay out of legal trouble, • Conduct neighborhood tours group for NAR, said at the before I buy to decide if a Asian Americans, and Native brokers must step up their so that salespeople can learn conference. “This whole product’s high-tech features Americans. efforts to educate salespeople. about neighborhoods that are idea [to cut housing pro- will really work for me. On top of the ethical and legal “Whatever your salepeople do, unfamiliar to them. visions] is terrible, but Peter Rickert issues, discrimination toys with you end up being responsible • Use customer service reports AMT is a real problem. Coldwell Banker Residential home values and creates social for,” Smith said. and self-testing to ensure your So we must be prepared.” Brokerage isolation for those who live Follow these tips: brokerage is complying with Goold and Kulick spoke at Alexandria, Va. in segregated neighborhoods, • Keep records of interactions fair housing laws. a meeting of the NAR Tax says NFHA President and CEO with new customers by having For more information, search Committee. Shanna Smith. salespeople fi ll out a Prospect “fair housing” at REALTOR.org. www.REALTOR.org/realtormag SUNDAY EDITION October 30, 2005 REALTOR® Magazine 5

EverydayBenefits. Call it a perk, call it a frill, we call it REALTOR Benefitssm. It’s simple––we reward you for doing the things you already do. REALTOR VIP® is now REALTOR Benefitssm, the program from the NATIONAL ASSOCIATION OF REALTORS® that offers practical solutions on the publications, products and services you already use every day—both at the office and at home. And when you use your REALTOR Benefitssm we all reap the benefits, since it helps to keep NAR membership dues low. So visit www.REALTOR.org/RB5 or stop by NAR’s IMAGINE Booth #3205 to discover the value everyday.

Real Strength. Real Advantages. 6 REALTOR® Magazine Show Daily SUNDAY EDITION October 30, 2005 www.REALTOR.org/realtormag

REALTOR.COM BOOTH 3205 Make the customer connection ® THEATER As a benefit of NAR member- training that will help them pro- REALTORS you enjoy many ship, did you know you get all pel their businesses to a new level. special benefits that help you your listings posted and in front In addition, REALTOR.com is prosper in real estate—every- Sunday of more than 7 million potential helping REALTORS® enhance day purchasing solutions on a buyers every month at REALTOR the effectiveness of their mar- variety of business products and 10:30 A.M. Pin Contest Drawing .com? REALTOR.com gives you keting by conducting a series of services through the REALTOR the unique competitive advan- The automatic posting of your Real Estate Marketing Expos BenefitsSM program, access to 11:00 A.M. tage of advertising your listings listings on REALTOR.com also throughout the country. These world-class speakers and train- Building High on the most visited real estate provides you with a powerful free seminars are designed to ers like those appearing at this Performance: in Your Self and Your Business site on the Internet. And you can prospecting and presentation help you develop an up-to-the- year’s Conference, and the polit- Leif Johnson, The Pacific Institute leverage REALTOR.com even tool. When you make a market- minute marketing strategy that ical power of one of the country’s more by incorporating the ing presentation, you can offer instantly attracts today’s Internet- strongest trade associations. 11:30 A.M. REALTOR.com marketing sys- to feature a client’s home on based buyers and sellers. To find Remember, REALTOR.com is Self-Defense Techniques to Protect Yourself tem to secure more listings, sell REALTOR.com, giving them out about an upcoming seminar your Web site, designed to help Jim LaValley, broker, homes for more, and promote more visibility and you a higher in your area, go to www.realestate you sell more real estate. Use it LaValley Real Estate yourself and your brand. Go to level of service to offer. The site marketingexpo.com. to the max! To learn about the http://resource.REALTOR.com also provides REALTORS® with As a member of the NATION- many benefits of REALTOR 12:00 P.M. Will the Bubble Burst? to find out how. free online marketing tools and AL ASSOCIATION OF .com, stop by Booth 1405. Dolf de Roos, Ph.D., best-selling author and real estate investor HABITAT FOR HUMANITY INTERNATIONAL repay the no-profit, no-interest 12:30 P.M. How Neighborhood Reports mortgage; and their willingness to Give You a Competitive Edge work in partnership with Habitat. e-Neighborhoods A home for every family Since 2000, NAR and Habitat Habitat for Humanity Inter- shelter for more than 1 million people worldwide: Houses are for Humanity have been work- 1:00 P.M. Simplify Your Next Home national is a non-profit, non- people worldwide. Now at work sold at no profit, with no interest ing together through a formal Improvement Project Lowe’s denominational Christian hous- in 100 countries, we are building charged on the mortgage. Home- partnership to encourage ing organization. We welcome a house every 26 minutes. owners and volunteers build the REALTORS® to get involved 1:30 P.M. all people to join us as we build Local Habitat affiliates coordi- houses under trained supervision, with Habitat in their local com- REALTOR® Efficiency with RELAYTM Online simple, decent, affordable hous- nate house building and select and individuals, corporations, munities. Again, this year, NAR Transaction Management es in partnership with those who partner families. Habitat houses faith groups, and others provide has sponsored the construction RELAYTM lack adequate shelter. Since are purchased by the homeowner financial support. Habitat home- of a Habitat home during its 1976, Habitat has built more families. Three factors make the owner families are chosen accord- Annual Conference. Stop by 2:00 P.M. Be a Red Hot Rookie! than 200,000 houses, providing houses affordable to low-income ing to their need; their ability to Booth 3401 to get involved. Chris Leader, trainer, Leader’s Choice NAR PUBLIC AWARENESS CAMPAIGN 2:30 P.M. SELLSMART® REAL ESTATE Make FedEx.com Work for You LOW COST TO CONSUMERS, NAR’s message: FedEx ® 3:00 P.M. LOWER FEES FOR YOU contact a REALTOR The Art of Staging: Your ® Home-Selling Profit List SellSmart Real Estate is a “Buying a home for the first Peggy Selinger-Eaton, owner, full-service, low-fee franchise time? Make sure the first person How will consumers know you’re a REALTOR® and not Peggy’s Corner realty company dedicated to you call is a REALTOR.®” just a licensed agent? Wear providing consumers with SellSmart® has just opened a “When we decided to sell our 3:30 P.M. your REALTOR® pin with What is GPS and exceptional real estate servic- corporate training center and house, the first thing we did was pride! If our marketing team ® Why Do I Need It? es at a reasonable cost. Sell- revamped its Web site to pro- call a REALTOR.” spots you wearing your REAL- Jim Casey, Nextel/Sprint ® Smart currently has about mote lead generation. “Leasing a commercial business TOR® pin out in San Francisco 4:00 P.M. 60 offices, primarily in In their January 2003 property is a complicated, time- this week, your name will be Protect Your Identity California and Nevada. How- report “Real Estate Confronts consuming process. Calling a entered into a drawing for a Karen Trimmer, RVP, ever consumer demand has Profitability,” industry con- REALTOR® should be the first brand new flat screen TV and Chase Card Services prompted the company to sultants Stefan Swanepoel thing you do.” other prizes. Pick up your free ® begin offering franchises and John Tuccillo point out Comments like those above REALTOR pin at either the nationwide. that the traditional broker from people talking about the Public Awareness Campaign SM Booth in the corridor between REALTOR Benefits “Our goal is to open 200 model is “insufficient to sus- benefits of working with a the two Expo halls or at Partners Meet these part- storefronts over the next 12 tain a business unless the REALTOR® are the heart of NAR’s Booth 3205. ners at Booth 3205 today. months,” says CEO Lynda broker can marshal a large this year’s REALTORS® Public 11:00 A.M. Cook, “and to that end, our volume of transactions.” They Awareness Campaign. The goal Research from NAR’s 2004 American Home Shield corporate support team is recommend that real estate of the campaign, now in its tracking study shows that the 11:30 A.M. wholly committed to the suc- brokers look toward new eighth year, is to help millions public’s recognition of the cam- The Pacific Institute cess of each of those offices.” business models as opportu- of potential homebuyers, sell- paign rose to 71 percent and that Because SellSmart® Real nities to grow their business- ers and commercial business consumers’ preference for work- 12:00 P.M. ® ZipForm Estate is a relatively new, es in the future. owners understand the value ing with a REALTOR has quickly growing franchise, SellSmart® Real Estate REALTORS® bring to any real increased from 58 percent in 12:30 P.M. the initial franchise fee is offers brokers a more effi- estate transaction. 2000 to 72 percent today. Talking House still quite reasonable at cient business model and This year’s ads were designed According to a new brand valu- 1:00 P.M. $12,500 for the first store- effective marketing tools to to position REALTORS® as the ation study, the REALTOR® e-Neighborhoods front. Attractive area devel- serve cost-conscious con- first point of contact as well as brand generates an average of 2:00 P.M. opment programs are also sumers. to encourage consumers to ask $32,000 in incremental income RELAYTM Transaction Management available for established For more information, go if their sales associate is a for every REALTOR® during his 3:00 P.M. brokers who wish to build to Booth 2518. Or contact REALTOR.® New this year, we’ve or her membership in NAR. The FedEx the SellSmart® brand in Lynda Cook at 760/727-7171 extended our commitment to study calculated the marketplace ® 4:00 P.M. larger market territories. To or Lynda@SellSmartReal reaching the ever-growing His- advantage of the REALTOR Nextel/Sprint support its new franchisees, Estate.com. panic market with our first-ever brand above and beyond all other Spanish-language television ad. benefits of NAR membership. WITH LANDAMERICA’S COMMITMENT TO SERVICE, CLOSINGS WIND UP SMOOTHLY EVERY TIME.

If that ticking you hear is the sound of another frantic closing countdown, it’s time to consider all that LandAmerica can do to make your transactions trouble-free from start to finish. With the title underwriting strength of Commonwealth, Lawyers Title, and Transnation, a subsidiary network of more than 800 company offices and the support of over 10,000 agents, LandAmerica has you covered—from title and escrow to inspections, appraisals to credit reports, flood certification to home warranty. And with over 125 years as a premier provider of real estate transaction services, LandAmerica also has the experience you can trust to make every closing smooth and predictable. So before the stress of racing against time really gets to you, why not get in touch with your local LandAmerica office today? Because with all you have to do—and all that we can do to help—it definitely won’t be a minute too soon. To locate a LandAmerica office near you, visit www.landam.com or call LandAmerica Customer Service, toll-free at 800-446-7086.

©2005 LandAmerica is a registered trademark of LandAmerica Financial Group, Inc. 8 REALTOR® Magazine Show Daily SUNDAY EDITION October 30, 2005 www.REALTOR.org/realtormag

PALM® REALTOR® TEAM STORE TM PROUD TO BE A REALTOR® Treo smartphone: You’re proud to be a REAL- Some other top sellers you TOR®, proud of the high ethical won’t want to go home with- standards and professional out include an office in your hand integrity the name represents. ■ REALTOR® House Show your pride—and impress CellMate dashboard Palm® smartphones and agement to keep in touch Francisco. “In addition to the con- clients and customers with cell phone holder . . $ 3.95 handhelds make client and build referrals, tact information, each client has business products bearing the ■ REALTOR® on-the- and listing information mortgage loan and other an entire profile entered into my REALTOR® logo. Be sure to go jotter with pen . . $ 4.99 accessible to the real financial calculators, e- Outlook, which is synchronized to stop by the REALTOR® Team ■ REALTOR® Paper- estate professional at all mail and messaging for my Treo.TM I no longer find myself Store (Booth 3205) to check mate Imagination pen times. By delivering intelligent fast responses during the transac- making special trips back to the out all the new items. We have in gift capsule ...... $ 7.99 phone communication and tion cycle, and digital photo and office to respond to e-mail or many exciting new polo shirts ■ REALTOR® poly instant access to customer and video capture to show to clients voicemail. Using the TreoTM smart- and sweaters, a shiny 14K gold legal file folder . . . . . $ 9.99 property information on the go, and customers. The TreoTM smart- phone allows me to service more pin, a new USB memory stick ■ REALTOR® Parker® Palm Treo™ smartphones offer a phone effectively becomes the clients at a higher quality level and for the high-tech buyer, and a Premier Ball pen . . . $19.95 significant competitive advantage sales associates’s wirelessly con- a faster pace than ever before.” new REALTOR® stapler, just to ■ REALTOR® pins, to sales associates in the field. nected office on the go, helping to Please visit Palm® at Booth name a few. In addition, we’ll 5/8 inch ...... $ 7.95 According to the NATIONAL serve clients and customers more 3223 to learn more about work- have a closeout section with ■ Magnetic REALTOR® ASSOCIATION OF REALTORS® effectively and close deals faster. ing with TreoTM smartphones and deeply discounted prices on pins, 5/8 inch . . . . . $ 8.95 2004 REALTORS® and Techno- “Yesterday, as I toured at least Palm®’s full line of mobile comput- numerous discontinued items. ■ REALTOR® pins, logy Survey, 95 percent of those 35 properties and had up to a ing solutions. You can also enter The REALTOR® Team Store 1 inch ...... $ 7.95 surveyed use a cellphone and 40 dozen potential clients looking for to win a free TreoTM smartphone stocks more than 100 items ■ Magnetic REALTOR® percent use a handheld computer. properties, not only was I able to of your own. Additionally, Palm® with the REALTOR® logo for pins, 1 inch ...... $ 8.95 Treo smartphones combine these keep in touch via direct e-mail, is presenting at the Technology immediate shipment. Make ■ REALTOR® earrings $12.95 technologies to make an even but I had my entire contact and Learning Center with daily TreoTM sure you show everyone you’re All items can be purchased more compelling mobile informa- listing database with me on my 650 classes focusing on real estate a “Sponsor of the Word at the Expo, online at www tion access solution. The smart- TreoTM smartphone,” said Bradford solutions for both beginning and ‘Home’” by wearing and using .realtorteamstore.com, or by phones provide wireless, in-hand Whitaker, broker at Pacific Union advanced users. (See Conference REALTOR® logo merchandise. phone at 888/750-3343. MLS access, mobile client man- /GMAC Real Estate in San program for details.)

THOMSON LEARNING System are: HEWLETT-PACKARD ■ It’s free! You can start today. ■ It puts you in control. You Free help with manage your prelicense re- Technology just for cruiting candidates by using real estate your recruiting your Web site as the gateway to the ERN. HP is a technology-solutions Effective recruiting is the ■ It’s private. You have exclu- provider to consumers, busi- lifeblood of every profitable real sive access to your prelicense nesses, and institutions estate office. Successful man- recruits’ contact information. globally. The company’s agers recruit all the time and are all in one integrated database ■ It’s automated. Our RMS offerings span IT infrastruc- forever trying to find more effi- application. RMS allows you to was created specifically for the ture, global services, busi- cient and economical methods. capture potential hires before management of real estate ness and home computing, Thomson Learning has a free they become licensed salespeople recruits. and imaging and printing. turnkey solution for brokers and and have exclusive access to them ■ It’s real time. You have access HP understands the real the latest money-saving franchises to accelerate their from the moment they register to to each prelicense recruit’s estate industry and is design- promotions, expert recruiting efforts. Recruiting the time they complete their pre- progress through the course. ing products and services for advice, and articles. Management System uses the license education. The foundation ■ It’s validated. Our courses the unique needs of this mar- 2005 REALTORS® Confer- power of the Internet to imple- of RMS is the Education Referral produce high first-time pass ket. HP is also making its ence & Expo attendees can ment a consistent, ongoing Network, which links you directly ratios on state exams. diverse product line available also learn about the HP Real recruiting strategy at no cost. to the nation’s largest approved Stop by Booth 3943, call in multiple channels so that Estate Marketing Assistant RMS includes comprehensive real estate licensing school. 800/860-7479, or visit www real estate professionals can software. This software is reporting, management, and The key benefits and features .computaught.com for more buy when and how they like designed specifically for real communications capabilities— of the Recruiting Management information. to buy. Through the compa- estate professionals who ny’s Real Estate Solutions want to create distinctive, Web site, www.hp.com/go/real professional-looking printed CRB DAY system. You’ll also receive tips on estate, HP offers constant, materials. The software also evaluating your recruiting. 24/7 access to technology makes it easy and inexpen- Boost your bottom line Round out the information- solutions and resources for sive to publish custom mar- packed day with “60 Sales Tips to real estate professionals. This keting materials. Always a highlight of the NAR Energize Your Sales Meetings,” robust, industry-specific site Stop by Booth 805 and see Conference & Expo, this year’s presented by John D. Mayfield, includes information on a demo of the latest product CRB Day, Sunday, Oct. 30, ABR/MSM, CRB, e-PRO®, GRI. ■ Discounts on HP prod- and solutions offerings, 2005, is dedicated to helping and selling behavior in the 21st This session, from 3–4 p.m., will ucts available to NAR including mobility and print- you enhance your sales associ- century and focus on the skills show you how to make sales members through the ing and imaging server prod- ates’ performance, enrich your practitioners need to make the meetings a draw for associates REALTOR BenefitsSM ucts. HP employees and an business, and positively impact transition from transactional to rather than something to avoid Program industry expert will be avail- your bottom line! The sessions advice-led selling. at all costs. You’ll learn ways to ■ Product-buying guides able to answer your ques- commence with “Sales Leader- From 1–2:30 p.m., “Aligning develop dynamic meeting topics ■ Best-selling products tions. There’ll also be give- ship—Unleashing the Potential Your Agent Development System and suggestions on using tech- ■ Business services aways. Plus, we’ll share the for Growth” from 10-11:30 a.m. for Increased Profitability” with nology to make meetings more ■ HP’s real estate e- results of our Real Estate Top with speakers Marcie Roggow, Carla Cross, CRB, shows you effective and fun. newsletter, HP Tech- Technology Producers con- ABR/MSM, CCIM, CRB, CRS®, how to integrate recruiting, Also be sure to visit the Booth nology at Work, Real test. To order products call GRI, and Linda Stimac, CFP. selecting, training, coaching, and 3518 to see the great array of Estate Edition. This free 800/888-8177 and mention This lively session will examine retention under a cohesive, con- new products and services CRB e-newsletter provides discount code NAR1. the dramatic changes in buying gruent salesperson-development has for you. www.REALTOR.org/realtormag SUNDAY EDITION October 30, 2005 REALTOR® Magazine 9

You spend 80 hours a week matching people to homes. Don’t spend another minute matching them to a lender.

At Chase Home Finance we understand the importance of a great customer relationship, that’s why we give your customers the same high level of attention you do. Plus, Chase offers a wide array of mortgage solutions including: • Fixed and Adjustable Rate Mortgages • Jumbo and Super Jumbo Home Loans • Interest Only • FHA/VA • Low down payment programs • Loans for clients with less than perfect credit and more. Don’t spend another minute finding the perfect lender, call Chase today.

Visit us at booth #605 and find out why you will never need another lender or visit us on the web at http://homeloan.chase.com to find the nearest mortgage branch.

For referral sources only and not for distribution to consumers. This is not an advertisement to extend consumer credit as defined in Regulation Z, Section 226.2 For down payments less than 20% (loan to value ratios in excess of 80%), Mortgage Insurance (MI) is required and MI charges apply. All loans are subject to credit and property approval. Program terms and conditions are subject to change without notice. Not all products are available in all states or for all loan amounts. Other restrictions and limitations apply. © 2005 JPMorgan Chase & Co. All Rights Reserved. 2A-7567B 08/05 10 REALTOR® Magazine Show Daily SUNDAY EDITION October 30, 2005 www.REALTOR.org/realtormag

STEWART IN ELECTRONIC CLOSING LEXMARK If you thought electronic clos- ings couldn’t happen in your life- PRESENTATION Stewart is miles ahead time, think again. We’ve already PRINTING Stewart’s technology-driven real estate professionals have facilitated electronic closings in services aren’t just aimed at real relied on Stewart’s SureClose® Texas and California with our Printing makes a big dif- estate sales associates and bro- online transaction manage- eClosingRoom technology, fully ference in the presenta- kers. When it comes to creating of contact with our full-service, ment system to manage 1 mil- integrated into SureClose® online tion of your business. a better closing experience, we one-stop approach. We offer lion real estate transactions transaction management. This With Lexmark’s printing go the distance for all parties ■ Transaction management successfully. More than ever advancement cuts the time devices, you can create involved with innovative solu- ■ Electronic closing before, consumers rely heavily spent at the closing table, mak- professional documents tions, personal attention, and ■ Online title services on the Internet for banking and ing closings faster and more effi- to impress all customers. unrivaled experience. ■ Origination through post- shopping. And the real estate cient. Learn more in tomorrow’s Lexmark, a REALTOR closing mortgage information industry isn’t immune to this REALTOR® Magazine Show Daily BenefitsSM Program part- IN INTEGRATED SERVICES ■ Aerial images and parcel maps trend. Reach out to Internet- about how buyers and sellers use ner, offers special savings From the moment a developer ■ Comparable market analysis savvy consumers who start the most innovative Stewart to REALTORS®. These has an idea for a property until ■ Assessor-based data their home search online with technology to electronically ini- include up to 30-percent after a buyer and seller leave the ■ Marketing labels an online transaction-manage- tial and sign closing documents savings on Lexmark print- closing table, Stewart is there to ment system that makes closing quickly and conveniently—at a ers and supplies pur- enhance the real estate transac- IN ONLINE TRANSACTION convenient and easy. Let time right for them. Or stop by chased online at www tion process. You can get every- MANAGEMENT SureClose fuel your online clos- Booth 1117 to get all the details .lexmark.com/nar. During thing you need from one point There’s a reason knowledgeable ing strategy. in person. the 2005 REALTORS® Conference & Expo, Lex- mark is also offering free CALCULATED INDUSTRIES shipping. One of the products fea- tured in Lexmark’s booth is Financial calculations for every transaction the C510. This color laser Calculated Industries’ line of perties based on the buyer’s ent and net future values. tries. The program includes an printer offers powerful Qualifier Plus® residential and income. A few keystrokes quick- To make our calculators even instructor’s manual, workbook, performance with quick commercial real estate finance ly show PITI payment and pres- more user friendly for real overhead transparencies, and print speeds up to eight calculators and training pro- ent “what-if” scenarios. These estate professionals, Calculated how-to guides, as well as pages per minute in color grams make the tough task of calculators solve for interest- has developed Success Kits quick-start tutorial, Power- and 30 pages per minute calculating key transaction fig- only payments and calculate training supplements to the Point®, and material CDs. Also in black and white. The ures a snap. Just stop by Booth combo loans (80/20, 80/10/10, Qualifier Plus calculators. The available is ProjectaCalc, which C510 has professional- 3730 to see how you can and 80/15/5), showing options packages combine the Quali- allows the instructor to quality printing with up to crunch numbers with ease. for buyers seeking low-down- fier Plus IIIx or the Qualifier demonstrate calculator key- 2400 image quality and a The Qualifier Plus IIIx pro- payment financing or other Plus IIIFX calculator with a strokes and solutions using an robust 500MHz processor vides complete payment solu- loan choices. quick-start tutorial CD and a overhead projector. The train- to handle graphics and tions, amortization, and buyer The Qualifier Plus IIIFX is comprehensive workbook. The ing program is also formatted images for brochures, fly- prequalifying calculations. available in hand-held and Qualifier Plus IIIFX calculator for continuing education sub- ers, and other business With this tool, it’s a snap to desktop models. This calcula- is required for the commercial mission. The products are documents. Color printing compute rent vs. buy compar- tor includes all the features training modules. available through local real changes a boring docu- isons, estimated tax savings, and benefits of the Qualifier The Qualifier Plus Training estate boards or Calculated ment into an interesting and appreciation. A prequalify- Plus IIIx. Additionally, it solves Program has been produced to Industries. Call toll free: sales or presentation piece. ing feature calculates the for multiple cash flows, inter- support training for the real 800/854-8075, or visit Another top Lexmark affordable price range for pro- nal rate of return, and net pres- estate and mortgage indus- www.calculated.com. product is the X7170 All- in-One printer. This inkjet product saves you space and money because REALTOR® UNIVERSITY it prints, scans, copies, and faxes—all from one ® machine. The X7170 in- What’s new at REALTOR University? cludes Lexmark’s exclu- Imagine meeting your con- Care to discuss something REALTOR® University cours- sive Productivity Suite tinuing education goals or with the class? Post an opinion es are as challenging as in a software, which allows earning a designation from to the online discussion board. traditional classroom. you to quickly find, man- the comfort of your home New real estate professionals “You have to be disciplined,” age, and distribute docu- office. You can make it hap- enjoy Mark Leader’s “Red Hot says Smilgys, “but have you ments. This printer also pen by joining the scores of Rookie,” an eight-hour course ever met a successful REAL- offers impressive capa- real estate professionals who that has new sales associates TOR® who wasn’t?” bilities, including print participate in REALTOR® our members,” says Audrey up and running in 30 days. His Take a REALTOR® Univer- speeds up to 22 ppm in University, NAR’s online Smilgys, manager of educa- “Maximum Velocity” series is sity campus tour! Stop in at black and white and up to education service. tion services, NAR. also very popular. the kiosk at NAR’s IMAG- 15 ppm in color, one- REALTOR® University Participants attend class Look for these new online INE Booth 3205, or visit touch PC-free copies, a courses are developed by real when and where it’s conven- courses by 2006. www.REALTOR.org/Realtor scanner equipped with a estate educators and deliv- ient—at home, at work, 24/7. ■ Fundamentals of University and take advan- 50-page document feeder, ered via the Internet. This Students can select from Commercial Real Estate tage of a Conference-only a stand-alone black-and- “virtual classroom” option courses running from one to ■ Resort and Second Home discount on online course white fax machine, and a has struck a chord with busy 15 hours based on the topic. Markets Certification “Red Hot Rookie.” Sale price PictBridge port so that REALTORS®. Registrations All sessions have a schedule ■ Land 101: Fundamentals is $175 (regularly $195). Sit in you can print directly in the first half of 2005 are of readings and assignments of Land Brokerage* on the “Be a Red Hot Rookie,” from your digital camera. 60 percent higher than last you must fulfill, but the ses- ■ Tax-deferred 1031 presentation, Sunday, Oct. 30 With so many great year at this time. sions are self-paced so you Exchanges* at 2 p.m. at the IMAGINE products and offers for “The quality and range of can complete the coursework ■ Agricultural Land Theater in NAR’s Booth REALTORS®, Lexmark course offerings, together according to your schedule. Brokerage and Marketing* 3205. should be your first choice with the convenience and Questions for the instruc- when you’re purchasing flexibility online learning tor? Raise your hand via e- * Courses that lead to the Accredited Land Consultant your next printing device. presents, are real benefits to mail. (ALC) designation ComcastComcast is is inin the the House! House!

Find out how Comcast can raise the roof on your service to clients.

Check us out in booth #1931 at the National Association of ® REALTORS Expo from October 28-31, 2005 for demos and great offers on our latest entertainment and online services. And, see how to pass on the special savings to your clients.

© 2005 Comcast Cable Communications, LLC. All rights reserved. Comcast is a registered trademark of Comcast Corporation or its subsidiaries. All other trademarks are the property of their respective owners. 12 REALTOR® Magazine Show Daily SUNDAY EDITION October 30, 2005 www.REALTOR.org/realtormag

DELL INC. Great savings on great computing For more than 20 years, of powerful new tools to TORS® can take advantage of book to suit your needs and (www.dell.com/smb/NAR) to Dell has revolutionized improve their business- incredible savings on small- budget. Choose from two note- customize the systems and the technology industry es and personal lives. business technology, including book lines—LatitudeTM and printers you need to fuel your to make computing Dell Inc. is a trusted the latest in mobile technology InspironTM—both offering every- business. When you’re ready to accessible to customers and diversified informa- and a complete range of reli- thing from desktop replace- purchase, call your dedicated around the globe, from tion-technology supplier able, affordable—and portable ments to ultramobile travel sales representative at 877/ small business to large corpora- and partner and sells a compre- —printers. companions. For more infor- 648-3355 to place your order tions, institutional organiza- hensive portfolio of products and Dell understands that not all mation or to help you choose (Mon.-Fri. 7 a.m.–8 p.m. CST tions to individual consumers. services directly to customers businesses are alike, which is the notebook that’s right for or Sat. 8 a.m.–5 p.m. CST). Because of Dell’s direct sales worldwide. The direct model why we offer a range of note- you, visit the Dell Notebook Your sales representative will model—and the industry’s allows us to build every system to books to meet a variety of busi- Learning and Solution Center apply your NAR member dis- response to it—information order and offer customers pow- ness needs. Whether you’re in at www.dell.com/smb/NAR. count to your order. technology is more powerful, erful, richly configured systems search of the latest features at To take advantage of your NAR At the 2005 REALTORS® easier to use, and more afford- at competitive prices. the right price or you require a REALTOR BenefitsSM discount, Conference & Expo, please visit able, giving customers the Through NAR’s REALTOR stable platform for a company- go to the special NAR section of us at Booth 3405 for your opportunity to take advantage BenefitsSM Program REAL- wide rollout, Dell has a note- the Dell Small Business Web site chance to win a Dell Axim X30.

SELLSTATE REALTY SYSTEMS NETWORK Sellstate’s 100-percent commis- A LA MODE sion concept grants the sales asso- A Web site that works Central processing ciates entrepreneurial and finan- cial independence. As a member Looking for a Web site that the Porsche, Agent XSites produce of the Sellstate family, practition- actually gets results? Swing by the professional image and yields big profits ers have access to educational and Booth 2237 and check out results you demand. Find out first- marketing materials designed to Agent XSites by a la mode. hand why Agent XSites are help- Sellstate Realty Systems Sellstate prides itself increase profitability and profes- You can’t miss us. Just look for ing thousands of real estate pro- Network Inc., a real on broker support and sionalism. Educational seminars the Porsche Boxster convertible fessionals get more closings than estate franchise business emphasizes recruit- are scheduled on a monthly basis. we’re giving away at the Expo. any other Web-site solution. founded by CEO Art ment training and tech- The corporate Web site, www Register to win when you test- Darmanin and President nological solutions to .sellstate.com, has been designed drive an Agent XSite. You’ll see Neil Cresswell, offers a real increase profitability. to offer “one-stop shopping” to these sites outperform their high- estate system that delivers Sellstate’s streamlined both the public and Sellstate sales- er priced competitors. Just like unlimited growth potential solution to office layout and people. Real estate practitioners and benefits to both brokers and design reduces overall operating have access to a password-protect- real estate sales associates. overhead and increases function- ed intranet that displays numer- Sellstate’s centralized process- ality. This innovative approach to ous marketing materials, free Web MAGNET STREET ing system liberates brokers real estate has catapulted pages, and personalized e-mail. A SURE-FIRE PROMOTION from the day-to-day burden of Sellstate into one of Florida’s Sellstate University offers online paper management characteris- fastest-growing real estate com- video and multimedia training. I’m sure you know Magnet- tic of so many real estate offices. panies. Currently, there are 34 If you’re interested in an Street as a provider of attrac- The centralized processing sys- franchises representing more extremely profitable brokerage, tive and affordable magnets Another great new product tem frees brokers to concentrate than 750 agents. Sellstate Realty then it’s time to look seriously at for real estate and mortgage for the 2005-2006 marketing time and energy on assisting and has offices located in Texas, New Sellstate. Drop by Booth 721 to professionals. But this year, year is the Fridge Pad, a smart guiding sales associates. Jersey, Nevada, and Florida. learn more. we have some great new mar- and practical tool that moves keting ideas that’ll help you the wall calendar to the RELAYTM TRANSACTION MANAGEMENT use our magnets to take your fridge. The cover and the 12 business to a new level. Visit month-to-month pages are us at Booth 1915 to get inspi- printed in full color and are Online transaction management ration and pick up free sam- held in a black vinyl holder RELAYTM Transaction Manage- assign roles and permissions to ples of our latest offerings. with magnetic corners on the ment is here. Get a preview of the transaction participants. Because we understand the back to secure it to the fridge how this exciting new system can When clients and other parties demands on your time as or other metal surfaces. Each increase your efficiency and sim- log in to view the transaction, the business professionals, this page has ample space for jot- plify your deals on Sunday, Oct. screen features not only a profile year we have begun a new ting down appointments, 30, at 1:30 p.m. in the NAR of the home, but also salesperson mail-fulfillment service for birthdays, and other impor- Imagine Theater, Booth 3205. RELAYTM also provides time- photos and the broker brand. several of our magnets, tant events. Your photo and Attendees at the RELAYTM pres- saving productivity with direct EXPO attendees are eligible including 2006 calendar contact information will be entation can enter a drawing for connection to ZipForm® and for an introductory special. magnets. You can still choose featured on each page to a free one-year subscription to WINForms® electronic forms. Order a one-year RELAYTM sub- from hundreds of layouts and increase your visibility. This RELAYTM Transaction Manage- One-click forms integration scription for $149 and receive designs and customize the product is available in two ment (a $149 value!). means less typing or document the add-on CD-ROM module (a magnet with your photo and attractive editions. During this presentation, you’ll scanning, eliminating data entry $79 value) free! With the CD personal contact information. MagnetStreet supplies qual- discover how RELAYTM’s secure, errors. Visit either the ZipForm® module, you can hand clients But now we affix each of your ity products at competitive customizable transaction Web site Booth 3719 or RELAYTM Booth and customers a memorable magnets to a 6- x 9-inch full- prices—satisfaction guaran- will let you connect with clients 3627 to learn how simple it is to closing package on a single CD color holiday postcard and teed. We also offer friendly, and customers in a whole new move forms to RELAYTM. or archive closed transactions. mail it out using the address efficient customer service. way. You can see for yourself how Demo sessions are offered at For information when you get list you provide. This service You’ll receive a 10-percent RELAYTM can provide 24/7 access the RELAYTM booth and at the home, visit www.rebt.com, or will save you time and money discount and free shipping on to documents and communica- REALTOR® BenefitsSM Kiosk in phone 866/736-REBT. around the busy holiday sea- all orders placed at the Con- tions. This continual connectivity the NAR Booth 3205. In one RELAYTM is the REALTOR®- son, keeping your name and ference. Visit us at Booth means fewer delays and faster brief demo, learn to set up a centric system, developed in face in front of your clients 1915. Or order at 800/788- results, no matter how many transaction Web site with cus- partnership with NAR and with and potential customers. 8633. schedules you accommodate. tom branding, add forms, and the input of leading practitioners. www.AllYourListingsInFrontOf 7MillionPeopleAMonth.com

Make the connection at www.REALTOR.com

We created REALTOR.com® to bring REALTORS® and consumers together everywhere, every day. Those millions of visitors each month make it the most popular real estate site in the world. Consumers know it’s the only place where they can search your listings and find nearly every home on the market. Best of all, as a member, your listings get posted for free. Of course, you always have the option to enhance your listings for premium Web exposure. Go to www.MySiteREALTOR.com or visit booth #1405 to see how 7the #1 real estate site works for you.

Real Strength. Real Advantages. 14 REALTOR® Magazine Show Daily SUNDAY EDITION October 30, 2005 www.REALTOR.org/realtormag CongratulationsCongratulations toto thethe 20052005 SS

Alabama Alaska Arizona Arkansas California Colorado Richard P. Dave Feeken Tim Hatlestad Sharla Lau Jim Hamilton Victoria A. Burns VanValkenburgh, Jr. CRS CCIM ABR, GRI CRS ABR, CRS, GRI ABR, CRB, CRS, GRI

Hawaii Idaho Illinois Indiana Iowa Kansas A. Joel Criz L. Jill Stone Toni Sherman Susan Graves David L. Bert Delores M. Dalke K CCIM, GRI ABR, CRS, GRI ABR, CRS, GRI CRS, GRI ABR, CRS CRB, CRS, GRI

Minnesota Mississippi Missouri Montana Nebraska Nevada Lynn Leegard Jim Conerly Diana L. Sutherland Ray Atteberry Kevin T. Rhodes Charles Kitchen K GRI CCIM GRI, LTG CRS, GRI CCIM CRS

Ohio Oklahoma Oregon Pennsylvania Puerto Rico Judy Conklin Terry G. Gartside J. Paul Tuttle George A. Naylor Ligia Hernandez ABR CRB, GRI GRI CIPS, CRB, CRS

Utah Vermont Virgin Islands Virginia Michael Sloan Sonja Stevens Christie O’Neil Jack O’Donohue CCIM, GRI ABR, CRB CRB, CRS, GRI CRS, GRI www.REALTOR.org/realtormag SUNDAY EDITION October 30, 2005 REALTOR® Magazine 15 StateState REALTORSREALTORS®® ofof thethe Year!Year!

Connecticut Delaware District of Florida Georgia Guam s Mark Foreman Richard Brogan Columbia Tom Salomone Ronnie Perry Anthony R. Godwin ABR, CRS, GRI Scott M. Johnston GRI

Kentucky Louisana Maine Maryland Massachusetts Michigan Kenneth W. Warden Connie Kyle Donald J. Plourde Elsie M. Herbst Gary Rogers Sheri M. CRS, GRI ABRM, CRB, ABR, CRB, CRS, CRS, GRI ABR, CRS Sutherby-Fricke CRS, GRI e-Pro, GRI ABR, CRS

New Hampshire New Jersey New Mexico New York North Carolina North Dakota Kathy M. Corey-Fox LuAnn Kidd J. Wes Graham Joseph L. Canfora Allan R. Dameron Ann Cichy ABR, CRS, GRI CRB, CRS, GRI CRB, CRS, GRI GRI CRS, GRI

Rhode Island South Carolina South Dakota Tennessee Texas Susan P. Moore John D. Rinehart, Sr. Andrew Mahowald Doug Collins Louise Hull CRB, CRS, CCIM, CRB, GRI ABR, CRB, e-Pro, GRI CRS, GRI CRS, GRI

Washington West Virginia Wisconsin Wyoming James Harris Kathryn L. Martin Kitty Jedwabny T.R. “Bob” Snowden ABR, CIPS, ABR, CRB, GRI CRB, CRS ABR, GRI CRB, CRS, GRI 16 REALTOR® Magazine Show Daily SUNDAY EDITION October 30, 2005 www.REALTOR.org/realtormag

HARMON MEDIA GROUP “Printernet”–an approach for every customer Susie Homebuyer is a young, solution. HMG produces more tising program. Together, these have looked for real estate online, technologically savvy business- than 250 publications nation- options, along with AdNet and only about a quarter of users aged woman. She uses the Internet wide. They’re distributed in more AdBuilder, form a marketing 50-64 have done the same. for everything from checking e- than 85 percent of metro markets solution that delivers unparal- “It’s all about flexibility. Today’s mail to buying groceries. She’s across the country through the leled print and Internet exposure. homebuyers can’t be reached tired of renting, and she’s ready extensive network of Trader HMG’s “printernet” approach with a ‘cookie-cutter’ marketing for her first home. Distribution Services. HMG com- lets the real estate industry reach strategy,” says Dave Mangold, Joe Househunter is a retired mon? John Real Estate’s two- bines those publications with consumers of all types, regardless HMG’s vice president for busi- teacher ready to enjoy his golden bedroom Cape Cod on Oak Street eBooks, an innovative, online of media habits. It also helps ness development. “We reach years. He and his wife enjoy perus- would be perfect for them. So publication service, and Harmon HMG’s advertisers optimize the prospects in the medium that’s ing printed material as they go how does John reach both Susie Homes.com, a powerhouse Web money they spend on marketing. best for them. It’s what our about their daily routine. They’re and Joe if Susie only uses the site that generates more than 1 That’s critical when you consider advertisers need to succeed.” in the market for a smaller home. Internet and Joe prefers print? million page views per week. Also that a Pew Internet & American For more information about What do Susie Homebuyer and The answer is Harmon Media available are ZipLeads™, a Life study found that while about “printernet,” visit Booth 1221, or Joe Househunter have in com- Group’s multi-pronged marketing regionally targeted online adver- half of Internet users aged 18-29 call 877/9-HARMON.

1-800-THE-SIGN.COM tions, produce a complete layout, ST and post a full-color design at the Commercial site signs enter the 21 century company’s Internet site for cus- tomer review. Proofs are also sent Plywood signs on posts are disap- derings, and logos. Traditional borders, shadows, decorative out by fax. Once the customer pearing from the American land- sign production involves labor- flourishes, and so forth—can also approves a layout, the sign goes scape. They’re being replaced by intensive setup and numerous be printed on the sign at no addi- into production and is shipped their less costly, eye-catching press run-throughs to add colors. tional cost. Prices start as low as out the next business day. younger siblings. a rigid plastic sign face, and a 1-800-The-Sign.com uses a new, $85, and there’s no minimum An interactive, Internet-based These new commercial site decorative PVC frame. computer-driven, digital tech- order required. Sign sizes include ordering program allows clients signs are more attractive, more Due to technology advances, 1- nique that allows the company to 4-foot x 8-foot and 4-foot x 4-foot. to order and get instant quotes durable, and less expensive than 800-The-Sign.com can print vir- apply multiple colors at once. When an order comes in to online. Signs can also be ordered traditional site signs. They fea- tually anything on your signs, In addition, any special effect 1-800-The-Sign.com, graphic by phone at 800/843-7446. Stop ture a digitally printed message, including full-color photos, ren- that a computer can produce— designers give design sugges- by Booth 1247 to learn more.

PILLAR TO POST Tops in home inspection Pillar To Post is the nation’s foremost home inspection company. Entrepreneur Magazine has consistently ranked Pillar To Post the No. 1 home inspection company in the nation. Home buyers, home sellers, and real estate professionals coast to coast are served through a franchise network of professional home inspectors using the industry-leading computerized CHIRP reporting program. This pro- gram ensures our inspectors provide thorough, accurate, and reliable home inspections. Training, technology, continuous learning, and a comprehen- sive technical and business support program, including E&O insurance, means every inspection is backed with knowledge and integrity. Visit our Web site at www.pillartopost.com, or stop by Booth 3331 to learn more.

REALTOR BENEFITSSM PUBLICATIONS INCREASED KNOWLEDGE, BETTER RESULTS REALTOR BenefitsSM Publications provides quality knowledge products designed to keep real estate professionals informed and able to make better business deci- sions. For REALTORS® just breaking into the field, seasoned professionals grow- ing their business, or established brokers running a busy company, REALTOR BenefitsSM Publications offers research reports, guides, training manuals, and books with insights from a variety of industry experts, authors, and publishers. Currently, REALTOR BenefitsSM Publications has more than 100 products that are increasing the business, marketing, association management, policy, ethics, risk management, and research knowledge of real estate pros. New products include: ■ Broker to Broker: Management Lessons from America’s Most Successful Real Estate Companies helps brokers make the most of their business through oper- ations, people and risk management information. This book takes previously published articles from REALTOR® Magazine and brings them together in one volume offering marketing, technology, recruiting, and legal insight. ■ NAR’s Education Matrix is a comprehensive listing of all official NAR designa- tions and certifications. The brochure, developed by NAR and its affiliated Institutes, Societies, and Councils, includes a description of each designation. REALTOR BenefitsSM Publications bring timely, practical knowledge to help real estate professionals minimize their risk and maximize their sales. “At NAR, we offer products to help individuals improve their performance at all stages of their career,” says Ken Burlington, managing director of REALTOR BenefitsSM Publications. Visit NAR’s IMAGINE Booth 3205. A 10 percent discount applies. Sell more homes and develop more clients for life.

Visit us at booth #3505 and see how this FREE marketing system can help build your personal brand! REALTORS® Conference and Expo October 28 , 29, 30 and 31

© 2005 by Lowe’s. All rights reserved. Lowe’s and the gable design are registered trademarks of LF, LLC. 18 REALTOR® Magazine Show Daily SUNDAY EDITION October 30, 2005 www.REALTOR.org/realtormag

2005 REALTORS® CONFERENCE & EXPO October 28–31, 2005 Moscone Center Welcome San Francisco, Calif. The 2005 Expo is 1031 Exchange Experts LLC ...... 646 TM bigger and better than 10X Media ...... 3230 North and South Exhibit Halls 1-800-The-Sign.com ...... 1247 ever. With almost 2-10 Home Buyers Resale 600 vendors, Expo WarrantySM ...... 812 offers you every real 21st Mortgage Corporation ...... 4501 2nd Home Journal & Specialist . . . . . 1047 estate product and 360training ...... 1745 service you could ever 3Cim Inc...... 3748 need—and a few you 702 City Realty ...... 4249 ® may not have even Accentra ...... 544 ABetterWay.com ...... 3349 thought of. Enjoy! AccountTECH ...... 3122 Accredited Seller Representative . . 4340 ACIGI Relaxation ...... 517 ACORN Housing ...... 2000 ACUMA ...... 2423 ADI Execufold ...... 4611 Adigida Solutions ...... 2505 Advanced Access ...... 2221 Advantage Printing ...... 850 Advertising Incentives & Marketing ...... 744 AdWriter Inc./AdRight System ...... 1042 Aerials Express ...... 4025 Affiliated Title Management LLC . . . . 1045 Affinity Financial Corporation ...... 3601 AgencyLogic ...... 443 Agentdirectlending.com ...... 2531

= Prize Drawing Participant

= REALTORS® Cash In & Win Sweepstakes Participant www.REALTOR.org/realtormag SUNDAY EDITION October 30, 2005 REALTOR® Magazine 19 e 2005 Expo Exhibitors AgentReminder.com ...... 3543 Assist-2-Sell ...... 323 Britt Kennedy Signs Inc...... 3439 Centralized Showing Service ...... 621 CST/Berger ...... 4336 Agent-Savings.com ...... 4239 Association of Energy and Broadwick Corporation ...... 2712 Certified New Home SpecialistTM . . . . 2138 Custom Brochure Dispensers ...... 641 AgileAgentTM Wireless Environmental Real Estate Broker Agent Magazine ...... 4436 CFS Affinity Services ...... 3524 Custom House Publishers ...... 3639 TM MLS Software ...... 3341 Professionals-ECOBROKER ...... 843 Broker Agent Speakers Bureau . . . . . 4349 Chase Card Services ...... 405, 3501 CyberSunshine Inc...... 441 TM a la mode inc...... 2237 Auto-RE ...... 3210 TheBrokerCoach.com ...... 3118 Chase Home Finance ...... 605 Danielson Designs ...... 3933 Alestron Inc...... 4524 Avalar Network Inc...... 3815 Brook Furniture Rental ...... 4348 Chase Microsystems ...... 4046 Darryl Davis Seminars ...... 4433 Allstate Advance Look Building Avery Dennison ...... 4031 Build Your Own American Chicago Title ...... 1945 DataWind ...... 3121 Aztec Marking Company ...... 2417 Inspections & Environmental Dream Home Ltd...... 542 ChoicePoint® ...... 3530 Datix Real Estate Solutions ...... 4316 Testing ...... 4633 Bank of America ...... 3805 The Business School for Real Cinemark Theatres ...... 4606 Dave Beson Seminars ...... 3915 AlphaLynxIDX.com–Realty Tech Bayview Financial Exchange Estate Pros ...... 4302 Circlepix.com ...... 2037 David Knox Productions Inc...... 3630 Solutions ...... 337 Services ...... 3539 Buyers Fund ...... 512 CitiMortgage Inc...... 531 Day-Timers Inc...... 3235 AMACOM Books ...... 3540 Beau Ties ...... 4402 Buyers Home Warranty ClearVR ...... 547 Decisions Inc./BrokerUnlimitedTM . . . .1747 American Home Mortgage ...... 539 Belinda & Company ...... 4127 Company/Best Home COLOR for REAL ESTATE ...... 4445 Dee Sign Company ...... 1731 American Home Shield ...... 3217 Bentley American Warranty Company ...... 4401 ® Colour Tech Marketing Inc...... 740 Dell Inc...... 3405 American Society of Home Property Awards ...... 2137 Calculated Industries ...... 3730 Inspectors ...... 3925 Bentley Motors Inc...... 2139 California Association of REALTORS® .3525 Comcast ...... 1931 Delta Media Group Inc...... 2215 America’s Realty ...... 647 BeyondMLS.com ...... 4145 California Blimps ...... 3132 CompensationMaster ...... 518 DHL ...... 3638 AmeriDream® Inc...... 3634 Bid4Listings/REO.com ...... 4333 CalldemandTM ...... 4238 Comput-A-Search Inc...... 3838 Dining Dough ...... 411 Ameriquest Mortgage Company . . . . 3645 Bio Dynamics Intl...... 4102 CalSurance ...... 3531 Continuity Programs Inc...... 347 Distinctive Home Tours ...... 4314 AmeriSpec Home BizVine Printing Inc.® ...... 4137 The Candlewatch® Company ...... 2722 Costa Rica Real Estate Guide ...... 2523 Distinctive Real Estate & Investments ...... 2707 Inspection Service ...... 3212 BlackBerry ...... 612 Captain Notepad ...... 4609 Council of Real Estate Brokerage Managers (CRB) ...... 3518 Door Sign LLC ...... 2727 Anew Inc...... 745 Blake Richards Photography ...... 4610 Carmel Publishing ...... 2115 Council of Residential Door To Door Storage Inc...... 2704 ANG/MWGI ...... 2714 Blogging Systems ...... 3738 Castle Rock Promotions ...... 4518 Specialists (CRS) ...... 3413 Downey Savings® ...... 3533 ANTS Software Inc...... 3224 Blue Raster BluePoint Maps ...... 3845 Castles Magazine LLC ...... 4426 Countrywide Home Loans ...... 905 DPI, Digital Printers International . . . 2633 Appraiseahome.com ...... 2431 Body Care Resort Inc...... 4615 The CD Guys® ...... 942 CourseCalendar.com ...... 3725 duPont Registry ...... 1840 ARIS Inc...... 1241 BornFree® International Inc...... 3745 CellSignsTM ...... 3110 Courthouse Retrieval System Inc. . . . 3640 DURABLE Office Products Corp. . . . . 4043 Asian Real Estate Association Borran Software ...... 4034 Cellstory Inc...... 3944 Coverbind Corporation ...... 610 dynaConnections Corp...... 1539 of America ...... 3837 BravePoint ...... 2150 Cendant Real Estate Asset Preservation Inc...... 3844 CRES Insurance Services ...... 1040 DynaFold USA Inc...... 643 The BrickKicker® ...... 4147 Franchise Group ...... 4305 Crye*Leike Franchises Inc...... 3746 e-Agent ...... 1139 Eastman Kodak Company ...... 311 Edge Reports Inc...... 3126 Ed Hatch Seminars ...... 3919 El Dorado Ranch ...... 3347 E-LOAN® ...... 2131 eNeighborhoods Inc...... 1905, 3427 Enigma ...... 4003 Entertainment® Publications Inc. . . . . 3419 Entrust ...... 515 Envirian ...... 1039 ePartner USA Inc...... 3339 eprintwerx/directmailtoday.com . . . . 4444 e-PRO® ...... 3400 Equity Trust Company ...... 4438 eRealtySolution.com ...... 445 eShowings.com ...... 346 ESRI Inc...... 340 E*TRADE Financial Corporation . . . . . 2517 Excel Sign & Decal Co. Inc...... 1746 EXIT Realty Corp. International ...... 631 expresscopy.com ...... 1344 EZ Coordinator ...... 1444 EZlist-MLS Systems Real Estate Technologies Inc...... 1340 Ez Print ...... 4439 Farm & Ranch Publishing /Pinnacle Publications ...... 2524 FBS Data Systems ...... 1215 FedEx ...... 3325 FeedbackCentral.com ...... 524 Fidelity National Real Estate Solutions ...... 1705 Fidelity National Title ...... 1144 FileLogix Document Management . . . 4624 First American Corp...... 1721 First American Exchange Company LLC ...... 4448 First American Home Buyers Protection Corp...... 4233 First Franklin ...... 3731 Fiserv ISS ...... 4604 FloorPlanOnlineSM ...... 3646 Florida REALTOR® Magazine/The Real Estate Solutions Guide ...... 3724 FOR 1031 LLC ...... 912 Foreclosure.com ...... 2144 FranklinCovey ...... 4317 Freedom Speakers and Trainers . . . . . 4139 FridgedoorDIY.com ...... 4344 FSBOFindUSA.com ...... 4346 Fudge By Design ...... 4324 Fujitsu Computer Products of Am. . . 3343 Gabriel Publications ...... 2512 Geo. F. Brown & Sons Inc...... 3623 20 REALTOR® Magazine Show Daily SUNDAY EDITION October 30, 2005 www.REALTOR.org/realtormag

GeoJet E-Mapping ...... 409 Keller Williams® Realty Int’l...... 2021 National Property Inspections ...... 4032 Realfast Inc...... 1315 STAR POWER Systems ...... 4337 GE Security/Supra ...... 1105 Kogle Cards ...... 3535 National Referral Roster ...... 446 RealGo Inc...... 344 Star Relocation Network Alliance . . . . 536 Global Equity Lending Inc. Konica Minolta Printing Solutions . . . 4443 National Sales Associates ...... 4432 Realigent Inc...... 4513 Star Team Financial ...... 2718 /Global Realty Marketing Inc...... 4201 LandAmerica® ...... 4005 NationPoint ...... 823 Real-Info Inc...... 4601 Stewart® Title ...... 1117 Global Realty Marketing, Calif...... 4320 Landlord’s & Flipper’s Cash The Nehemiah Program® ...... 4319 RealKISS—Keep It St. Paul Travelers ...... 3740 Global Realty Marketing Inc., Ga...... 435 Flow Analyzer Software® ...... 3744 Net Aspects Inc...... 4318 Simple Software ...... 4540 StratusTM Data Systems ...... 943 GMAC Home Services ...... 813 Landvoice ...... 4205 Never At Retail Gifts.com ...... 4331 REAL-Mentor® ...... 4435 Success is Yours ...... 3642 GMAC Mortgage Corporation ...... 1831 LandVoyage.com ...... 4544 New Method Marketing ...... 4607 Realnet Software LLC ...... 2530 Sundance Replicas ...... 2706 Golden Coast Properties Lanier Worldwide ...... 2205 The New York Times Company ...... 304 Real Pro Systems ...... 4521 Supacam ...... 3438 International ...... 4622 Lantrax–Broker 1 ...... 3840 Nextel Communications ...... 831 Real Tech ...... 1343 Superior Real Estate Supply ...... 1450 ® GOODER GROUP –RAINMAKER LEAD Lead Concepts Inc...... 2710 Nobel Direct Art ...... 330 REALTOR.com® ...... 1405 Sutter’s Mill Specialties ...... 1742 ® SYSTEM ...... 4000 Leading Real Estate Companies Nostalgic America Inc...... 847 REALTORS® Relief Foundation . . . . . 3300 Systems Engineering Inc...... 931 GoodRealEstateAgents.com ...... 4202 of the WorldTM ...... 4014 Number1ExpertTM ...... 431 RealtyComposer ...... 2720 Talking House® ...... 3302 GPS Navigation Specialists Inc...... 4243 Leica Geosystems ...... 4612 NuSet Lock ...... 447 Realty Designs Inc...... 4616 Tanager ...... 1145 The Green Building Initiative ...... 4143 Lentz Design Postcards ...... 1623 Oakley Signs & Graphics ...... 4100 REALTY EXECUTIVES Int’l...... 2305 Tarasoft ...... 1944 GreenPLUS Registry® ...... 4345 Liberty Mutual Insurance ...... 3500 Obeo ...... 2313 Realtynet Advisors ...... 1245 Ta rge t ® GiftCards ...... 4300 GRI ...... 3431 LifeStyle Media Inc...... 1845 OD Signs ...... 851 Realty Tools Inc...... 2413 TASER INTERNATIONAL ...... 4618 Habitat for Humanity Listing Light ...... 4136 OfferRingsTM ...... 4013 RealtyTrac Inc...... 550 Tech Helpline Operated by REIS Real International ...... 3401 Loma Verde–Costa Rica ...... 2526 Offutt Systems Inc...... 1921 Realty Voyager ...... 3440 Estate Industry Solutions ...... 3319 Harmon Media Group ...... 1221 The Lones Group ...... 3133 One Call ...... 322 Realty World® America Inc...... 305 Technology Concepts Inc...... 1940 Healdsburg Wine Co...... 3633 Lone Wolf Real Estate Technologies . 2623 On The Move Inc...... 3201 Realty World Northern Teldon Print Media ...... 1341, 4326 Help-U-Sell® Real Estate ...... 2511 LoopNet Inc...... 4322 Oreck Vacuum ...... 4200 California & Nevada ...... 4507 Telmatik/Real Estate In Touch ...... 439 The Hertz Corporation ...... 3602 Lowen Sign Company ...... 2015 OREXCO—Old Republic REBAC—Real Estate BUYER’S AGENT Thomson Learning ...... 3943 Hewlett-Packard Co...... 805 Lowe’s Companies Inc...... 3505 Exchange Company ...... 3742 Council ...... 3725 Threewide Corporation ...... 713 HistoricProperties.com ...... 415 Lucero Summit Brokerage The Original Brochure Box Co.® ...... 617 Recognition Express ...... 3631 Ticor Title ...... 614 HMS National Inc...... 3231 Software ...... 2605 Original Marketing Group ...... 4608 REDTabletTM ...... 2321 TIC Real Estate Association Inc...... 645 HOA DVD ...... 4542 Lulu Strategy Inc...... 3117 The Pacific Institute ...... 3621 ReferralFinders.com ...... 4415 TimbreWorx Music Inc...... 4416 TM Hobbs/Herder Training ...... 2121 Magnetdog.com ...... 3945 PageOne ...... 4620 Reichert’s Signs Inc...... 4223 TIMCOR Exchange Corporation ...... 1147 TM holdTHATphone ...... 4036 Magnetic Attractions ...... 3433 Palm Inc...... 3223 REI Wise Investment Analysis The Timeshare Referral Team ...... 4125 Home By Design Magazine ...... 2213 Magnetic Express ...... 3108 Pama Enterprises ...... 601 and Marketing Software ...... 4631 TimeWarner ...... 2729 ® TM Homefree ...... 3234 MagnetStreet ...... 1915 Paparazzi Fur & Leather ...... 4146 RELAY Transaction T-Mobile ...... 2050 Management ...... 3627 HomeGain ...... 1844, 3823 Magnets USA ...... 816, 4213 Paradise Found Belize Ltd...... 4505 Tonja Demoff Companies ...... 3446 RE Manuals ...... 510 Homes & Land Magazine ...... 1631 Mapfusion Corporation ...... 2724 Passion for Pearls and Jewelry . . . . . 4315 Top Dogs & Salestrainer.com ...... 4236 Homes.com ...... 731 MapTeam.com ...... 4442 RE/MAX International ...... 1815 Pearl Insurance ...... 1545 TOP PRODUCER® Systems ...... 1405 RentClicksTM ...... 2145 Home Security of America Mark Enterprises Inc...... 545, 644 Peggy’s Corner, The Art of TrackMyFile ...... 4242 /HSA Home Warranty ...... 814 TM Rent.com ...... 2337 Market Connections Inc...... 4245 Home Staging ...... 2051 Tutto/Mascot Metropolitan Inc...... 4142 Homes Magazine ...... 3216 Marketing Mints ...... 4218 Rent One Online.com ...... 316 Penn Street Bakery ...... 4312 Two Men And A Truck® ...... 3831 HomeSource ...... 4546 REO Advisors Inc...... 3842 MarketLinx Solutions ...... 1721 PENSCO Trust Company ...... 3739 UCit Homes ...... 4347 HomeSteps®, a Freddie Mac unit . . . . 4330 ® Reply! ...... 1231 Mark Leader Courses ...... 4048 Perfect Closing Gift ...... 3741 UFAX Ltd...... 4441 The HomeTeam Reveal Systems Inc...... 2619 Marsh Affinity Group Services ...... 3425 The Personal Marketing UmeVoice Inc...... 747 Inspection Service ...... 1847 Reverse Exchange Services Inc...... 514 McGraw-Hill ...... 4341 Company ...... 1423, 3931 Uncommon USA Inc...... 4038 Home Warranty of America ...... 4037 Richard Robbins Int’l...... 4420 mediaSciences ...... 3345 Phantom Signature Services ...... 3641 Unibind Inc...... 2631 House4Cell ...... 4335 Medi-Rub Corporation ...... 1644, 4325 Pillar To Post ...... 3331 Rii® Stroman ...... 844 Unique Homes Magazine ...... 4030 House Hunter America ...... 4446 Risco Lock Box Company ...... 1715 Melco Marketing Inc...... 841 Pix N Motion LLC ...... 2723 United Country Real Estate ...... 318 HouseHunt Inc...... 1643 Merlin Information Services ...... 742 A Place in the Sun’s RISMedia ...... 746 everything Universal MapTM ...... 4424 HouseMaster ...... 4219 America Magazine ...... 4431 Riso Inc...... 3447 Merrill Lynch ...... 4522 UPS ...... 3112 HouseNow.com ...... 508 MicroMLS ...... 845 Plastics & Paper Products ...... 600 Robb Report Collection ...... 4400 Urine-OffTM ...... 4530 House of Magnets.com ...... 4049 Micro Touch Inc...... 3547 Playa Capistrano Enterprises ...... 4516 Roger Butcher/REALTIME 2020 . . . . .2245 TheUSARealty.com ...... 940 HouseValues Inc...... 4131 Mid-Exchange Inc...... 4042 Pocket Real Estate ...... 1647 RPIS Inc...... 2514 U.S. Department of Housing The Housewarming Card ...... 421 Polk City Directory/InfoUSA ...... 4044 RPost® TM MileageWiz Software ...... 3445 Registered e-Mail ...... 4138 and Urban Development ...... 3104 Housing Action Resource Trust . . . . . 4434 Millenium Executive Realty ...... 2609 Ponders & Principles LLC ...... 2350 RSA Security Inc...... 2613 ® US Imaging Central Atlantic LLC . . . . 2611 Howard & Friends & Computer Millionaire Systems ...... 1842 Preservation Magazine ...... 506 SAFEViewTM DMS Inc...... 4534 CMA Plus® ...... 2136 U.S. Jaclean Inc...... 714 Mi Mi’s Fashion Jewelry ...... 4511 PrintDepartment.com ...... 3130 Sam’s Club® ...... 1445 howdoIsellahouse Seminars ...... 4440 Valet Data Systems Inc...... 941 ML International ...... 846 PrintLizard.com ...... 4613 Sanford Systems and Strategies . . . . 2046 HSBC Mortgage Corp. (USA) ...... 501 Vertical Communications ...... 3220 Privacy Solutions® Inc...... 946 MLS Assistant ...... 3125 Saris Technologies ...... 4632 Victor O. Schinnerer & Co. Inc...... 3643 Ian Grace Marketing/Best of PrivateTel ...... 3542 Save More Mortgage Inc...... 3444 Aussie Real Estate.com ...... 442 MMSI ...... 950 VisualTour® ...... 2405 ProConcepts® ...... 3635 Scarf King ...... 425 IBM Corporation ...... 3720 Moneycorp ...... 2041 Voice Factor ...... 4244 Professional Computer Forms ...... 4231 SCI Real Estate Investments ...... 417 iHouseweb.comTM ...... 3532 MongoNet Inc...... 407 VoicePad ...... 3131 PROMAS Landlord Software Center . . . 546 Seahorse Investment Services ...... 2716 Impalax LLC ...... 4419 Montecito Property Company ...... 3442 VoteNet Solutions Inc...... 4536 ProMatch Inc...... 710 SellSmart® Real Estate ...... 2518 ImprevTM ...... 331 Mose Advertising ...... 1843 Walgreens ...... 4144 TM Property Automation Software . . . . . 4020 Sellstate Realty Systems ...... 721 Inman News ...... 505 Most Home Technologies ...... 2045 The Wall Street Journal ...... 1523 PropertyMinder Inc...... 4538 Seminars & Systems by Pat Zaby . . . 1345 INRELCO (International Most Home Wireless ...... 2047 Wally Conway Seminars ...... 3119 Relocation Consultants) ...... 3124 Mr. Light Inc...... 4630 Pro Step Marketing ...... 2731 SeneGence International ...... 4039 Washington Mutual ...... 1031 The Institute for Luxury Mustang Company ...... 4447 Prudential Real Estate Affiliates Inc. . . 2105 Senior Advantage Real Watson World/Frank Estate Council® ...... 3430 Home Marketing ...... 717 My Agent PhoneTM ...... 4126 Purple Dot Group ...... 3538 Mears Seminars ...... 4342 ® SentriLock LLC ...... 3519 Intel Corporation ...... 3105 My Computer WorksTM ...... 3644 Quality Service Certification ...... 4237 WCI Communities Inc...... 504 Interealty ...... 1244 MyCustomSigns ...... 314 QuantumMail.com ...... 1431 SettlementRoom ...... 4225 Weichert Real Estate Investit Software Inc...... 3448 MyCustomVideo.com ...... 2725 Quest Technologies Inc...... 2331 Shari’s Berries International Affiliates Inc...... 3647 Corporate Sales ...... 3435 IPIX Corporation ...... 520 MyDirectOffice ...... 4600 RAINBOW Referrals ...... 4437 Wells Fargo Home Mortgage ...... 1205 Short Sales for Profit ...... 338 iREagent Websites ...... 4343 Myers Internet ...... 4113 Rainmaker Realty.net ...... 3335 Windsor Vineyards ...... 2732 Showhomes® ...... 530 iseemedia ...... 2345 MyMLSPage ...... 513 Rapattoni Corporation ...... 611 Wing Enterprises ...... 4414 Showing Beacon ...... 522 iTourVideoTM ...... 4422 National Assoc. of Exclusive RealBiz360 ...... 2444 WLG/Global Realty Marketing ...... 2101 ShowingTime Inc...... 4421 It’s a Good Idea! Inc.TM ...... 4045 Buyer Agents ...... 1841 Real Design Signs ...... 343 WolfNet Technologies ...... 716 SignSacs ...... 3541 it takes two® ...... 3330 National Assoc. of Hispanic Real Estate Real Edge Incorporated ...... 1440 Women’s Council of REALTORS® . . . . 3625 Six Illumination ...... 4047 Jakitz ...... 342 Professionals ...... 3837 REALedgerTM Software ...... 3843 World Inspection Network ...... 1741 SKC Communication Products Inc./ Jerry Bresser Institute LLC ...... 540 National Association of Home Real Estate Advertising World Leadership Group Inc...... 3449 Inspectors Inc...... 4514 Plantronics Inc...... 4019 Joe Meyer Presentations ...... 4124 Made Easy ...... 2730 World Properties International ...... 739 National Association of Real Smart Move ...... 2351 Jo Jewelry ...... 4626 The Real Estate Book ...... 1016 www.BindingStuff.com ...... 600 Estate Brokers ...... 3837 Solar Sales LLC ...... 1446 Real Estate Champions ...... 4224 XeroxTM Corporation ...... 3418 J.P. Morgan Property National Association of Real RealEstateCoach.com ...... 4241 Solid Earth Geographics ...... 2031 Exchange Inc...... 3942 Estate Publishers ...... 947 Xpert CMA ...... 413 RealEstate.com ...... 2231 Sonoma Enterprises ...... 1943 J-Spirit Corporation ...... 4525 NATIONAL ASSOCIATION Xtensible Technology Inc...... 500 Sony Electronics Inc...... 521 Julie Ryan Seminars/Best of OF REALTORS® ...... 3205 Real Estate Executive Magazine . . . . . 4531 You, Inc! Personal Marketing ...... 310 Aussie Real Estate.com ...... 444 Sparta Success Systems ...... 2705 NATIONAL ASSOCIATION OF REALTORS® RealEstateIE.com ...... 3545 Z57 ...... 4323 SpotAgency ...... 3109 Jumbo Jack’s Cookbooks ...... 334 Diversity Program ...... 3837 RealestatePointe.com ...... 4527 ZipForm®/RE FormsNet® ...... 3719 ® JustForRealEstate.com ...... 4605 National Association of The Real Estate Professional ...... 3233 Square One ...... 4417 ZipRealty Inc...... 4425 StagedHomes.com ...... 3332 Just Snooping.com Inc...... 2615 Residential Property Managers . . . . . 615 Real Estate Risk Management Inc. . . . 4018 Zodas® ...... 4246 Kaplan Professional Schools ...... 3546 National Graphics ...... 4430 Real Estate SimulatorTM ...... 4227 StarboxSM Unified Kaplan Real Estate Schools ...... 944 National Home Buyers Real Estate Solar Light ...... 4338 Communications ...... 4418 Kathy’s Accessories ...... 511 Assistance ...... 2042 Real Estate Success Tools ...... 3947 Starker Services Inc...... 3937 Why should you join the NAHREP Referral Network? We can give you over 1 million reasons.

Starting with the pre-qualified potential homebuyer leads we offer exclusively to NAHREP members. By joining the National Association of Hispanic Real Estate Professionals (NAHREP) Referral Network, you get exposure to the more than 1 million unique visitors to the MSN® Latino site each month. Many of these visitors are already likely to be homebuyers, but we take the extra step of pre-qualifying them before we send them to you—their local NAHREP agent. These tools and resources are just another way that MSN Latino Finanzas and NAHREP are helping to make the American dream possible for this rapidly growing market. Now that’s a good reason to sign up for the NAHREP Referral Network today!

For additional information please call 800.877.7356 ext. 2294 or email us at [email protected].

www.nahrep.org http://latino.msn.com/promo/finanzas

Sponsored By

www.emergingmarkets.firstam.com ©2005 The First American Corporation M NYSE: FAF 22 REALTOR® Magazine Show Daily SUNDAY EDITION October 30, 2005 www.REALTOR.org/realtormag

HELP-U-SELL REAL ESTATE FOOD AND FUN IN FRISCO These insider tips on the best food in San Francisco from local REALTORS® make din- Set fees for success ing a breeze during the Conference. To make Help-U-Sell Real Estate, the realizing that to stay competitive, it even simpler, stop by the Restaurant nation’s first and largest set-fee they need to address the needs of Reservation Service near Registration and real estate company, recently consumers. Traditional brokers get a table in no time. reached a landmark when its have bought Help-U-Sell offices 800th franchise opened in Ft. only real estate company ranked because they recognize the set- BUSINESS HOT SPOTS Rose Pistola—Italian, Worth, Texas. This milestone rep- as among the 20 Fastest-Growing fee model as the foundation for One Market—power try the bellinis resents a 900-percent increase in Franchises in America by Entre- our industry’s future. Our system lunches and great views 532 Columbus Ave. franchises since 1999. preneur Magazine. is an attractive business model 1 Market St. 415/399-0499 The innovation of the set-fee Real estate professionals are because the combination of a 415/777-5577 Scala’s Bistro—Italian real estate model has moved becoming convinced, too. Former compelling message of savings, Tommy Toy’s Cuisine with a bistro feel beyond the level of trend and has Century 21 executive Phil Petrone an efficient marketing system, Chinoise—Chinese with 432 Powell St. gripped the country. Consumers has signed on as the company’s and a business structure with a French accent 415/395-8555 from coast to coast are learning vice president of regional devel- lean overhead allows the Help-U- 655 Montgomery St. ROOMS WITH A VIEW that they can enlist the services of opment. “It’s an exciting time to Sell office to charge less without 415/397-4888 Carnelian Room—top of a professional and still save thou- be joining Help-U-Sell,” remarks sacrificing the bottom line.” CASUAL AND FUN the Bank America building sands of dollars on their sale. Petrone. “It was an easy decision Not a discounter, Help-U-Sell Biscuits and Blues— 555 California St. The consumer-driven trend to make the switch from a tradi- differs from traditional brokers live music 415/433-7500 toward alternative real estate tional business model to an alter- not in the level of services pro- 401 Mason St. options and away from the tradi- native model.” vided but in the dollar amount Cliff House—overlooking 415/292-2583 tional commission structure has “Franchise sales have been soar- consumers pay for those services. a seal sanctuary MoMo’s San Francisco 1090 Point Lobos Ave. never been more apparent. Jump- ing this year,” notes President For more information, visit www Grill—hearty Italian 415/386-3330 ing from 98th to 44th in the 500 Rick O’Neil. “Scores of tradition- .helpusell.com. And don’t forget 760 Second St. list, Help-U-Sell Real Estate is the al real estate sales associates are to visit us at Booth 2511. SPLURGES 415/227-8660 Aqua—seafood and serenity ETHNIC MARVELS 252 California St. TWO MEN AND A TRUCK® Ana Mandara—Vietnamese 415/956-9662 at Fisherman’s Wharf Anzu—steaks and more 891 Beach St. 222 Mason St. Dedicated to customers 415/771-6800 415/394-1100 TWO MEN AND A life’s most stressful schedules—even on nights and Kokkari Estiatori— ® Boulevard—high-energy TRUCK is more than times. That’s why weekends. And the company warm, trendy Greek French and Art Noveau just a moving compa- TWO MEN AND A Web site, www.twomen.com, is a 200 Jackson St. 1 Mission St. ny. It’s a team of TRUCK® customizes great resource. 415/981-0983 415/543-6084 movers, drivers, man- each move. That’s why nearly 95 percent of Paul K—Middle Eastern Farallon—seafood and agers, and customer- Moves can be as past customers refer TWO MEN 199 Gough St. ® local produce service representatives small as one piece or AND A TRUCK movers to their 415/552-7132 450 Post St. focused on one thing: as large as a corporate friends and family. And that’s why Yank Sing—great dim sum, 415/956-6969 exceeding customer office. Staff can be the International Franchise Asso- until only 3 p.m. expectations. All of the hired to pack and ciation named founder and CEO Fleur de Lys—a favorite 49 Stevenson St. 158 locations live by unpack. Onsite esti- Mary Ellen Sheets Entrepreneur of Conference Chair Anne 415/541-4949 The Grandma Rule: they treat mates are free. Customers can of the Year in 2004. Sheets will be Pettijohn GROUP OPTIONS 777 Sutter St. customers how they’d want their buy boxes and packing supplies at Booth 3831 from 11 a.m.-3 Caffé Sport—you must 415/673-7779 grandmother to be treated. from their local franchise. And p.m. on both Oct. 29 and Oct 30. love garlic Moving is considered one of teams work around customers’ Stop by and say hello. Gary Danko—San 574 Green St. Francisco’s hot chef 415/981-1251 800 N. Point St. REALTOR.ORG McCormick & Kuletos— 415/749-2060 on the water WATERFRONT OPTIONS 900 N. Point St. Chaya Brasserie— Stay sharp with 24/7 resources 415/929-1730 Japanese/French In today’s competitive market, keeps you in the know with MODERATE AND CHIC 132 Embarcadero REALTORS® need to stay one reports on legislative and regula- 1550 Hyde Café & Wine 415/777-8688 step ahead to be successful. tory issues such as banks in real Bar—an intimate local place Palomino That’s not always easy with estate and do-not-call/fax/e-mail. 1550 Hyde St. 345 Spear St. ongoing changes to technology, 415/775-1550 415/512-7400 regulations, and the economy. REMAIN IN COMPLIANCE REGISTER TODAY Chez Papa— REALTOR® Magazine would like But thanks to NAR’s always up- At REALTOR.org, you’ll find AND WIN A LAPTOP Provencal specials to thank the following contributors to-date Web site, REALTOR.org, resources to help you work within If you’re not already registered to 1401 18 St. to our restaurant list: Jeannie thousands of REALTORS® are the nation’s legal framework. You receive industry news, trends, 415/824-8210 Anderson, Pacific Union/GMAC Real Estate; John Asdourian, staying competitive. can track legal trends, search NAR and tips that will help you thrive Le Centrale—informal bistro McGuire Real Estate; Dona Crowder, REALTOR.org helps you legal case summaries, ensure you in today’s competitive market, go Pacific Union/GMAC Real Estate; ® 453 Bush St. J. Timothy Falvey, Hanford-Freud & exceed the expectations of are using the REALTOR trade- to wwwREALTOR.org/SD2 to 415/391-2233 Co.; Richard Sax, Pacific Union. savvy clients, work smarter, mark or logo properly, sign up for sign up and gain access to exclu- lower your liability risk, and “The Letter of the Law” newslet- sive members-only benefits. understand the latest industry ter, stay up to date on key policies, You’ll also get a chance to win a RESTAURANT RESERVATION SERVICE forecasts. and find answers to frequently laptop. Be sure to check out the San Francisco’s premier restaurant reservation service, Visit REALTOR.org frequently asked RESPA questions. new “Did You Know?” section on RESERVATIONS TONIGHTTM, offers answers for all your San to stay on top of industry news, the redesigned REALTOR.org Francisco dining and entertaining needs—at no cost to you. housing trends, online marketing INFLUENCE ON THE HILL homepage. Created with input Stop by the RESERVATIONS TONIGHTTM booth in the tools, new education and profes- Through legislative and regulato- from REALTORS®, the page Concourse between the two Expo halls, call 800/392-DINE sional development resources ry efforts, as well as political and showcases new content and (3463), or visit the Web site at www.reservationstonight.com. and to search NAR’s exclusive electronic grassroots programs at great information from the site Whether you’re looking for an intimate dinner for two or a Resource Guides. Learn about the NAR ActionCenter, NAR and has a streamlined look. feast for 500, RESERVATIONS TONIGHTTM can save you NAR’s Hurricane Katrina relief puts the power of one million- For more information on what time and hassles. Contact it today! efforts, our Internet policies, plus members to work in the REALTOR.org can do for you, and more. nation’s capital. REALTOR.org visit Booth 3205. Less back and forth to the office. More moving forward with the sale.

Visit Booth 3223 to purchase Palm products at special discounts. Sign up for Treo real estate training classes in the Technology Learning Center.

When you have what you need, it’s easier to offer your clients what they want. Mobility solutions from Palm let agents hit the road with the tools of their trade. Like a full-featured phone, email, web access,* and contact management. Plus wireless access to MLS, customer and property information, a loan calculator, as well as an electronic lock box system.† Choose from the Palm® TreoTM smartphone, the LifeDriveTM mobile manager,‡ or the Palm T|X handheld‡ to find the features that fit your work style.

Palm.com/RealEstate

* Wireless service plan required. Email and web require wireless data services and ISP, additional charges apply. Wireless coverage may not be available in all areas. †Third party software required, sold separately. ‡Email, Web and Wi-Fi wireless services may require additional subscription, service plan and/or equipment sold separately. May not operate with all networks. Screen image simulated. ©2005 Palm, Inc. All rights reserved. Palm, Treo and LifeDrive are among the trademarks or registered trademarks owned by or licensed to Palm, Inc. Other brands are trademarks of their respective owners. 24 REALTOR® Magazine Show Daily SUNDAY EDITION October 30, 2005 www.REALTOR.org/realtormag

E*TRADE FINANCIAL KELLER WILLIAMS REALTY INC. High-tech mortgages Growth through a Today’s homebuyer is increasing- guide the homebuyer through salesperson focus ly turning to the Internet—not the lending process—right only to find a real estate profes- through closing. Growing by an average 1,500 sional, but also to find homes for E*TRADE Mortgage offers a sales associates a month, Keller purchase and lending solutions. site is a challenge. variety of loans for homebuyers, Williams Realty Inc. is on track to According to Forrester Research, In response to this growing including interest-only ARMs becoming the fourth-largest resi- approximately two-thirds of need, E*TRADE Mortgage and portable mortgages (avail- dential real estate company in homebuyers use the Internet to launched its Realty Members able for purchase mortgages North America. Many say the shop for homes and mortgages, program in 2003. This program only, restrictions apply). Home- unprecedented growth is because while as many as one-quarter of provides real estate profession- buyers appreciate E*TRADE Keller Williams Realty encour- To help them grow their busi- all homebuyers use the tele- als with links they can integrate Mortgage’s Up-Front Price ages salespeople rather than nesses, Keller Williams Realty phone and the Internet to secure into their Web site to quick, Promise, which ensures the touting the company brand. arms sales associates with busi- a mortgage loan. easy-to-use tools, content, and buyer knows all the lender fees “It’s a very effective recruiting ness models and systems, onsite To respond to the needs of information to transform their and third-party costs upfront, tool—the fact that Keller training opportunities, and cus- these tech-savvy customers, real existing Web sites into useful with no surprises at closing. Williams is about branding the tomizable marketing and pro- estate professionals are explor- lending resources for the poten- To find out more about salesperson versus the company motional materials. Moreover, ing ways to broaden their online tial homebuyer at no cost. E*TRADE Mortgage and its that employs you,” says Ron sales associates share not only in service offerings. For real estate The program allows real estate Realty Members program, visit us Forrest, a former GMAC general management decisions about professionals who don’t have in- pros to offer preapproval and at Booth 2517. Get the full story manager who opened a Keller Keller Williams Realty’s policies house resources at their dispos- mortgage fulfillment services. on how the Realty Members pro- Williams Realty office in Norto, and direction, but also in the al, finding a way to offer financ- Realty Members are assigned a gram can help you turn site visi- Calif., this summer. company’s profits—a first-of-a- ing information on their Web personal loan consultant to tors into customers. “Most parents teach their chil- kind business model in the real dren how to be good employees,” estate industry. The company says Gary Keller, company estimates it’ll share more than founder and chairman. “Within $55.7 million in profit in 2005. HOUSEHUNT INC. the Keller Williams family, we According to President Mark want to teach people how to be Willis, the roster totaled 47,000- great employers.” plus sales associates in June—up A decade of success Forrest says real estate profes- from nearly 31,000 a year ago. The banner on HouseHunt be on the leading edge of con- and e-mail addresses so real sionals aren’t the only ones Inman News cited Keller Inc.’s booth the NAR Expo sumer behavior as well as estate professionals know attracted to Keller Williams Williams Realty as the “most reads: “Celebrating 10 Years of national housing market they’re qualified leads from peo- Realty’s approach to the real innovative real estate company” Success.” trends,” Bearden says. ple actually interested in selling estate business. in 2001. Moreover, in 2003, Probably an understatement Case in point is HouseHunt’s or refinancing their home. “We have retired firefighters REALTOR® Magazine named for a nationwide, consumer-ori- newest marketing product, Booth visitors will also find a and school teachers who want a Gary Keller among the Top 25 ented company that measures moveUp.com, which has been section dedicated to the 20 new career but don’t want to be Most Influential People in Real its success on the increased successfully launched in charter members of House- part of another institution,” Estate. His second book, The commissions it has generated Southern California and is Hunt’s Hall of Fame. Collecti- Forrest says. “They want their Millionaire Real Estate Investor, for its member-salespeople, as being introduced this month in vely, this group closed more own businesses, and they want a is No. 4 on BusinessWeek’s best- well as its ability to use rapidly Northern California. Designed than $400 million in sales vol- support system to help them. It’s seller list and No. 10 on the New developing technology to keep to attract seller leads, moveUp ume or 2,000 transaction sides in our models and our culture to York Times best-sellers list. Stop member-salespeople front- .com is free to the consumer in Internet business directly share this kind of knowledge.” by Booth 2021 to learn more. and-center in the eyes and and answers homeowners’ related to leads and referrals minds of consumers. biggest question: “What’s my generated by HouseHunt over “The strength of our organi- home worth today?” a five-year period. The back- zation are our people, our cus- Visitors to Booth 1643 will be bone of the company’s success AVALAR REAL ESTATE AND tomer service, and the out- able to see a demonstration of remains an incredible lead-fol- MORTGAGE NETWORK standing real estate practition- how moveUp.com provides lowup system, Total Internet A BUSINESS PLAN FOR ers who represent the House- home-sales information in spe- Marketing. HouseHunt’s two Hunt system,” says Michael cific neighborhoods in each Zip primary Web sites, House- YOUR CAREER AND BEYOND Bearden, president, CEO, and code based on county tax Hunt.com and moveUp.com, Avalar is becoming for your support one of the company’s founders. records. By return e-mail, move offer a unique opportunity for one of the most and confidence in Today, HouseHunt is repre- Up.com will instantly provide real estate professionals to popular programs Avalar. If you’re sented by more than 1,500 homeowners with a compre- represent an exclusive area for top-producing exploring the idea outstanding member-sales- hensive list of recent sales in a and be part of a system that’s salespeople and broker-own- of joining Avalar, I invite you people serving exclusive terri- specific neighborhood. The instantly found by consumers. ers looking to add opportuni- to talk to our staff, salespeo- tories in 47 states. beauty of the system is that all Available territories are open ties and synergy to their life ple, and broker/owners at “Our winning strategy is to leads must have valid names to all practitioners. plan. Even though we plan on Booth 3815 so that you can doubling the size of Avalar by make your decision with con- the end of 2006, that growth fidence. will be directed by Avalar In addition to our unique NAR RESEARCH The National Center for Real brokers, salespeople, and revenue-sharing and retire- Estate Research site (www employees, who all have a ment program, Avalar con- Insights at your fingertips .realtor.org/ncrer) features stud- vested interest in our success. tinues to improve with the ies by academics from major col- Our mission is not just to addition of its Las Vegas In today’s competitive and ever- their clients and customers. leges and universities on market build numbers but to add training center, expanded changing real estate industry, Real Estate Insights (www trends and significant events. quality companies and indi- marketing, national advertis- access to solid information about .realtor.org/reinsights) features The cornerstone of this site is viduals who can grow with us ing, and many new corporate markets is key to your business the very latest information on the data from the new State and in coming years. partners. success. Now this valuable data is existing-home sales, mortgage Local Fiscal Research Institute Our continued expansion “I sincerely mean it when I as close as your computer screen. rates, inflation, and other econom- on how local property taxes are will bring more programs, tell our associates that I hope With the launch of two new NAR ic and housing indicators. It also collected and spent. benefits, and opportunities Avalar is the only company Research Web sites this year, features commentaries by NAR’s Learn more by visiting the for all. If you’re associated with whom they’ll ever want REALTORS® have instant access Chief Economist David Lereah REALTOR.org terminal at with one of our offices at to be associated,” says Presi- to a whole new world of informa- and in-depth analyses of topics NAR’s booth in the Expo (Booth present, thank you very much dent Chuck Scoble. tion about their markets and affecting the real estate industry. 3205). www.REALTOR.org/realtormag SUNDAY EDITION October 30, 2005 REALTOR® Magazine 25

My training was watching reruns of “E.R.”

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Old Republic National Title Insurance Company • Old Republic General Title Insurance Corporation • Mississippi Valley Title Insurance Company • American Guaranty Title Insurance Company 26 REALTOR® Magazine Show Daily SUNDAY EDITION October 30, 2005 www.REALTOR.org/realtormag

FISERV ISS Turn IRAs into real estate investments More and more people are appreciation to providing a sive understanding of the entire years of experience working with becoming aware that real estate broader diversification of an process—a company that knows these types of transactions. We can be bought using funds from investor’s portfolio. Understand- what to do each step along the can guide you through the paper- an individual retirement account. ing these benefits can give you an way. That’s where Fiserv Invest- work and administrative process For the right investor, owning real to IRS guidelines—toward the added edge to help you meet ment Support Services (provided to help make your clients’ and estate within an IRA can provide purchase of a real estate invest- clients’ and customers’ needs. by Fiserv Affinity or Fiserv Trust customers’ real estate invest- a wide range of added benefits. ment. Owning real estate within Of course, these types of trans- Company) can offer invaluable ments a reality. Funds from an IRA can offer a an IRA may also make available actions can be complicated. So information and support. As spe- Stop by Booth 4604. Or call previously unconsidered source of other retirement benefits—from it’s important to work with an cialists in alternative invest- us at 800/521-6974, or visit capital investors can use—subject deferred taxation of gains and IRA trustee that offers an exten- ments, we have more than 25 www.fiserviss-iaservices.com.

REALTY TOOLS ed In-Hand Realty Tools Suite as ® one of seven “Leading Real Estate REALTORS ® Palm OS Solutions.” In-Hand CELEBRITY CONCERT Realty tools for your Palms Realty Tools has been compliance- Real estate practitioners who use Suite is fully compatible with the tested by PalmSource for the Palm In-Hand Realty Tools have pow- latest generation of Palm,® smart Treo 650, Palm Treo 600, and erful and easy-to-use software phones and handhelds, such as Samsung SPH i500. In-Hand programs in the palm of their the TreoTM 600, TreoTM 650, Palm Realty Tools has also earned the hand. According to one user, “I LifeDrive Mobile Manager, Palm “CRS Quality-Tested Seal.” have the answers to consumers’ Tungsten T5, and Palm Tungsten The suite is priced at $129.95 questions whether they’re buying E2. The programs are designed with no subscription fee and free or selling a home. They become Expanded Version: BuyerQual, for one-hand operation with the updates. As a special offer dur- my clients or customers instead Buyer Net, Seller Net, and ReFi. newer Palm® smart phones and ing the Expo, the price is now of someone else’s. With In-Hand Programs use In-Hand’s “tap handhelds. only $99.95. Realty Tools, I can take care of 10 magic” feature that puts an Palm® features In-Hand Realty Stop by Booth 2413 to learn consumers instead of three.” interactive user manual right Tools Suite on its Web site as one more. Or to order, go to www. Glenn Frey Four programs are included in into each program. of four real estate sales software in-hand.com/expo.htm or call the In-Hand Realty Tools Suite, The In-Hand Realty Tools solutions, and PalmSource select- 801/859-2507. TIME TO “TAKE IT EASY” HOUSEVALUES INC. entire database of prospects. Get mellow and get down As a subscriber, HouseValues with Detroit rocker and also offers you exclusive access to Eagles co-founder Glen Your favorite marketing source a wide range of professional train- Frey at the REALTORS® HouseValues Inc. is the market- vides these leads on an exclusive prospects at a time. The system ing, including more than 120 Celebrity Concert on Sun- ing partner of choice for thou- subscription basis to real estate helps you build long-term client seminars throughout the nation. day, Oct. 30 beginning at sands of sophisticated real estate practitioners. HouseValues’ sub- and customer relationships and We provide individualized coach- 8:30 p.m. The unforget- professionals across North Ame- scription-based business model close even more business. ing designed to refine existing table performance is spon- rica. Today, approximately 14,000 lets us offer sales associates exclu- HouseValues imports prospects sales skills, teach new techniques sored by Bank of America real estate professionals are tap- sive leads. And you keep 100 per- into your Market Leader system for maximizing productivity, and and is free to all full- ping into our unique marketing cent of what you earn. so that you can cultivate new define business goals and strate- Conference registrants. A and technology tools, comprehen- customers through aggressive gies. We also conduct forums limited number of addi- sive training, and personalized WANT MORE? online marketing campaigns. where our subscribers can net- tional tickets are at Regi- coaching services to make more Well, our robust contact manage- Market Leader seamlessly inte- work and share best practices. stration for $35 until 5:00 money using less of their time. ment system, Market Leader™, grates with MLSs and allows you For additional information, p.m. the day of the concert. HouseValues generates millions automatically keeps you organ- to send CMAs, e-mail home list- stop by Booth 4131, contact us A member of the Rock of prospective homebuyer and ized and in touch via personal- ings, and deliver automated e- at 877/732-9167, or visit www and Roll Hall of Fame, seller leads each year and pro- ized e-mails with thousands of mails and newsletters to your .agentsuccessnetwork.com. Frey sang lead vocals on such Eagles rock classics as “Tequila Sunrise,” “Heartache Tonight,” “Lyin NAR REAL ESTATE BOOKSHELF to easily and profitably pre- Eyes,” and, of course, “Take pare a home for sale. The it Easy.” Update your bookshelf 140-page book includes 30 After the Eagles disband- color photos and a 50- ed, Frey pursued a success- Whether you’re a sales associate ■ Sell Your Home FASTER minute DVD. ful career as a singer. His or broker looking to increase with Feng Shui and Buy To order these and other solo hits include “The Heat your success or a homebuyer or Your Home SMARTER with products from the Real Estate is On,” from the sound- home seller trying to get the Feng Shui by Holly Ziegler, Bookshelf, visit NAR’s IMAG- track of Eddie Murphy’s best deal possible, NAR’s Real M.A., Ed. These two titles INE Booth 3205. NAR mem- “Beverly Hills Cop,” and Estate Bookshelf has a wealth address the benefits of using bers receive an automatic 10 “You Belong to the City,” of leading titles to update your Feng Shui when buying or shows REALTORS® and percent discount on all onsite the theme song for TV’s library. Filled with more than selling a home. home sellers the techniques purchases. “Miami Vice.” His reunion 70 books, CDs, videos, and ■ Red Hot Rookie by Mark with the Eagles in 1994 manuals, NAR’s Real Estate Leader. This is the only pro- yielded the top-selling MEET THE AUTHORS! Hear internationally recognized Bookshelf is a great supplement gram you’ll ever need to album “Hell Freezes Over.” sales trainer Chris Leader of Leader’s Choice discuss to the REALTOR BenefitsSM survive and thrive during the Doors for the concert, “How to Be a Red Hot Rookie” on Sunday, Oct. 30 at Publications that help you stay start-up phase of your real 2:00 pm. Stop by Sunday at 3:00 pm to hear Peggy which will take place in up to date on the latest issues, estate career. Includes a Selinger-Eaton cover the basics of staging a house for Moscone West, open at policies, regulations, and mar- twelve week success manual sale. All presentations take place at NAR’s IMAGINE 7:30. It’s open seating, so ket trends. and audio CD. Theater. Book signings immediately follow each presen- get there early. Don’t miss Top-selling Real Estate Book- ■ The Art of Staging by Peggy tation at the IMAGINE Theatre (Booth 3205). this chance to hear a great shelf titles include Selinger-Eaton. This book rocker and have a blast. www.REALTOR.org/realtormag SUNDAY EDITION October 30, 2005 REALTOR® Magazine 27

We’d like to show you a charming duplex relationship with plenty of room to grow.

Wouldn’t it be great if you had a mortgage lender who valued your success? Who took care of you—and your customers—better than any other lender ever has? Who helped your business grow and prosper? Welcome to the neighborhood. With offices in communities nationwide, GMAC Mortgage Corporation is right in your backyard. Find out more today with a simple call to 1-800-888-GMAC.

Visit us at Booth #1831 in the South Hall.

Arizona Mortgage License Number BK-7670; Licensed by the Department of Corporations under the California Residential Mortgage Lending Act; Georgia Mortgage Lender License #5845; Illinois Residential Mortgage Licensee; Massachusetts Mortgage Lender License Number ML1556; Minnesota: This is not an offer to enter into an agreement. Any such offer may only be made pursuant to Minn. Stat. § 47.206 (3) & (4); Montana Licensed Mortgage Broker #000207; Licensed by the New Hampshire Banking Department; Licensed by the NJ Department of Banking and Insurance, 45 Eisenhower Dr., Paramus, (201) 226-1199; Licensed Mortgage Banker: NYS Banking Department; Licensed by the Pennsylvania Department of Banking; Licensed RI Lender and Broker. ©2005 GMAC Mortgage Corporation 28 REALTOR® Magazine Show Daily SUNDAY EDITION October 30, 2005 www.REALTOR.org/realtormag

ASSIST-2-SELL PROPERTY AUTOMATION AUTOMATING INVESTMENT Listings the modern way MANAGEMENT The traditional way of practic- Join the Assist-2-Sell team of affordable. The company has a If you own or manage proper- ing real estate is changing, and franchise owners. Assist-2-Sell proven track record with more ties, you’re invited to experi- Assist-2-Sell is on the leading has a proven marketing program than 500 franchises in the ence the newest version of edge of that change. The that works. The Assist-2-Sell United States and Canada. Visit Tenant Pro property manage- Assist-2-Sell system is perfect- program offers energetic realty Assist-2-Sell at Booth 323. For ment software. With more ly suited to today’s environ- professionals a program that more information, call Ryan than 35 new features and ment. Our low-fee commis- works without high overhead Elliott at 800/528-7816. Or visit enhancements, Tenant Pro 7 sions generate more leads than and a large sales staff. Assist-2- www.assist2sell.com. Don’t beg makes it easier than ever to you can imagine. Sell franchisees are surprisingly for listings any more! manage your property man- agement business. Stop by ® Booth 4020 for a live demo of FAMILYTIME Tenant Pro 7, or pick up a free trial version to take with you. Tenant Pro 7 combines a A varied suite of fully inte- Investing in family pays off fully integrated accounting grated add-on products is Balancing work with prospecting tool and and the time they spend togeth- system and a property man- available to further enhance quality personal time closing gift. It’s an er, whether it’s backyard parties, agement database that tracks the power of Tenant Pro 7. is the cornerstone for inexpensive way for pillow fights, or puppet shows. vital information on tenants, Completely automate tenant success in all aspects of REALTORS® to make The minimal investment of $5 owners, units, vendors, and billing and rent collections life. Finding the tools a strong connection per FamilyTime® DVD is both properties. Tenant Pro 7 with e-Pay Plus electronic pay- to spread this valuable with clients and cus- smart and rewarding. Profits manages work orders and ment processing. Other prod- message to your clients tomers and to remind also benefit the community by reminders and prints late ucts offered include applicant and customers is now them that REAL- supporting the REALTORS® notices, leases, checks, and screening, CAM and utility easier than ever with TORS® share a com- Relief Foundation. more than 120 financial and billing, payroll for Windows FamilyTime.® NAR— mitment to family. For more information and to management reports in one and Crystal Reports, and new along with the Million Dollar As ambassadors of families order FamilyTime®, visit NAR’s easy-to-use, yet powerful, for version 7, export financial Round Table“—has developed and their homes across the IMAGINE Booth 3205, call program. The new version is data to QuickBooks. FamilyTime,® an interactive DVD country, it’s our mission and 800/917-7035, visit www.family now compatible with Word Call 800/964-2792, or visit and booklet to help families privilege to strengthen the core timeorders.com, or e-mail family and Excel. www.tenantpro.com. spend quality time together. of our business—the family. [email protected]. Volume FamilyTime® is a powerful FamilyTime® celebrates families discounts are available.

REPLY INC. Stand out in the Internet crowd Few Internet marketing programs enable real estate practitioners to differ- entiate themselves from the crowd in any significant way. Reply! most cer- tainly does. Visit the Reply Booth 1231 during the Expo and gain an under- standing of how Reply! can help you become a successful Internet marketer. Reply! provides quality Internet marketing programs that enable you to stand out. Reply!’s AgentConnect program allows real estate practitioners to pur- chase high-quality, exclusive leads in their local areas. Each lead provided by AgentConnect is validated to ensure that it has a legitimate phone num- ber for the consumer. In addition, Reply! conducts training and workshop sessions aimed to teach sales associates the best practices for dealing with Internet consumers. With this training and consistent follow-up, Agent- Connect’s exclusive leads can make the difference between success and fail- ure in your targeted market. In addition to its AgentConnect program, Reply! acquired industry-leader Connecting Neighbors earlier this year to provide you with a more compre- hensive range of services for your marketing efforts. Connecting Neighbors is a leading provider of neighborhood marketing programs, which allow you to build a relationship with a targeted set of residents by exclusively spon- soring a local neighborhood Web site and monthly newsletter. Through this exclusive program, the sponsoring sales associate becomes known as the area’s “neighborhood expert,” a distinct advantage over the other practition- ers in the market. “Our exclusive Internet marketing programs help real estate sales associ- ates establish a compelling and lucrative presence in their local market,” explains Sean Fox, executive vice president of Reply! Real Estate. “Reply! has the expertise and product offerings required to bring significant value to real estate professionals. We look forward to helping build your successful local Internet marketing strategy.” Visit Reply! in Booth 1231 to learn how its Internet marketing strategies can set you apart!

FRISCO FACT In 1848, the California Gold Rush started when James Marshall discovered gold while help- ing to build a sawmill on the American River. š 1 REALTOR® Magazine Show Daily FRIDAY EDITION November 5, 2004 www.REALTOR.org/realtormag ¥.ATIONAL!SSOCIATIONOF2%!,4/23

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REALTOR® Magazine, eNeighborhoods Inc., Fannie Mae, and LandAmerica congratulate the 2005 GOOD NEIGHBOR AWARD WINNERS

David Forward Carole Sharp Howard Freeman Ouida Spencer, GRI Greg Garrett Weichert, Coldwell Banker Freeman Realty RE/MAX Executives greg garrett REALTORS®, Neuhaus Gainesville, Fla. Atlanta, Ga. realty.com, Medford, N.J. Real Estate, Newport News, Va. Staunton, Ill. Freeman founded Spencer has been In 1991, Forward STOP! Children’s a passionate leader Garrett founded founded the Sharp has run the Cancer Inc. in and fundraiser Orphan Helpers in International Staunton Food 1981, after his for the United 2000 to support Children’s Aid Pantry in her young daughter Cerebral Palsy abandoned and Foundation, which small town for Bonnie was of Georgia for 25 abused children in helps more than eight years, diagnosed with years. She is a orphanages and 200 orphans in serving 60 families leukemia. Though tireless advocate detention centers. Romania. ICAF a month. the disease killed for housing rights Currently working built and operates Volunteers help Bonnie, Freeman of disabled adults in El Salvador and its own orphanage her with weekly has continued the and has helped Honduras, the and supports state- food distributions, fight, raising more set up six day organization run orphanages but otherwise she than $2 million to habilitation facilities provides food, through early child- runs the entire fund research and that provide therapy shelter, education, hood development effort by herself, purchase equip- and training and hope to more programs and job planning food ment to prevent, to more than than 1,000 children. training. He also drives, sorting treat, and cure 1,000 people with The organization will set up medical and and inspecting all children’s cancers. developmental expand to Nicaragua dental clinics that donations, apply- disabilities. and Guatemala in are open to the ing for grants, and 2006. entire town. soliciting corpo- rate sponsors.

Check out the Good Neighbor Awards display at the entrance to the Expo in the North Hall!

Pick up applications for the 2006 REALTOR® Magazine Good Neighbor Awards at the Good Neighbor Awards display or at REALTOR.org/realtormag. Deadline: May 26, 2006

Co-sponsors Founding Sponsor www.REALTOR.org/realtormag SUNDAY EDITION October 30, 2005 REALTOR® Magazine 31 32 REALTOR® Magazine Show Daily SUNDAY EDITION October 30, 2005 www.REALTOR.org/realtormag

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Real Strength. Real Advantages. www.REALTOR.org/realtormag SUNDAY EDITION October 30, 2005 REALTOR® Magazine 33 IN THE AISLES

Hewlett-Packard (Booth 805) Manager of Vertical Marketing Lisa Hopkins (left) honors Becky Robertson of Prudential Georgia Realty, Woodstock, Ga., the second-place winner in the second annual HP Real Estate Top Technology Producers contest. The contest recognizes real (From left) NAR CEO Dale Stinton and Vice President, Affinity Marketing, Mary Stark-Hood (third from right) are all smiles estate professionals who use technology to serve their clients. as they welcome (from left) Project Directors Kimberly and Buz McOmber, Senior Project Director Doreen Lecheler, Business Development Vice President Ron Medved, and Senior Project Director Leif Johnson from The Pacific Institute (Booth 3621), which provides training for personal growth, as the newest REALTOR BenefitsSM program member. REALTORS® CONFERENCE & EXPO

NAR Chief Economist David Lereah signs his book Are You Missing the Real Estate Boom? for Kevan Lyons, e-PRO®, RCE, from Salida, Colo., at NAR Booth 3205. Samantha Stewart of Sacramento, Calif. scores a chocolate-covered berry from Shari’s Berries International Inc. (Booth 3435).

Marbury Little, GRI, Marketing & Conference Liaison, hitches a ride on Wells Fargo’s (Booth 1205) stagecoach with the mortgage company's Executive Vice President, Retail National Sales, Bradley Blackwell.

New NAR CEO Dale Stinton (left) and Vice President, Strategic Alliances, Mary Stark-Hood give a big hello to brand-new REALTOR BenefitsSM partner 2006 NAR President Tom Stevens (third from right, front) directs a welcoming Michael Miller, president of Talking Expo smile to Stewart Title’s Vice President of Administration for the National House (Booth 3302). Division Kathy Bush Soule (sixth from left, Booth 1117). Joining in the fun are (from left) Michael Lobout, Colorado Springs, Colo.; two Stewart staffers; Wendy Furth, Northridge, Calif.; Dennis Johnson, Colo.; Kerry Kidwell, Bloomington, Ill.; Marbury Little, Marketing & Conference Committee Liaison; Bob Galiano, 2005 Liaison to Public & Federal Housing Issues; and Carlotta Ackly, Villas, N.J.

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©2005 American Land Title Association www.REALTOR.org/realtormag SUNDAY EDITION October 30, 2005 REALTOR® Magazine 35 Thanks to Good Neighbor Sponsors

In 2005 the Good Neighbor with their ability to create Awards winners’ charities powerful CMAs, HomeBooks, received $45,000 in grant BuyerTours, newsletters, fl yers, awards. Those grants—and and Web sites. REALTOR® Magazine’s Good Fannie Mae is a private, Neighbor program itself— shareholder-owned company wouldn't be possible without based in Washington, D.C., that the generous support of this provides fi nancial products year's sponsors: eNeighbor- and services that make it pos- hoodstm Inc., which has sup- sible for low-, moderate-, and ported the program since its middle-income families to buy inception, Fannie Mae, and homes. Since 1968 Fannie Mae Stu Siegel, eNeighborhoodsTM CEO, has LandAmerica. has helped more than 63 mil- been a long-time sponsor of the Good “It’s wonderful to see the lion families achieve homeown- Neighbor Awards. In a moving speech, a very hoarse 2001 NAR President Richard Mendenhall passionate way the member- ership. (right), CIPS, CRB, GRI, officially inducted third-generation broker J. Lennox ship responds to these unsung the country to become more LandAmerica Inc., Booth Scott, CRB, into the Council of Real Estate Brokerage Managers (CRB) Hall of heroes, who are accomplishing involved in their communities.” 4005, is a leading provider of Leaders during a special reception and dinner Friday night. The Hall of Leaders truly amazing things at the eNeighborhoods Inc., Booths real estate transaction services. award honors CRB designees whose significant contributions continue to shape grassroots level,” says Stu Siegel, 1950 and 3427, a REALTOR Through its many subsidiaries, and influence the real estate industry locally and nationally. Whispering enthu- CEO of eNeighborhoods. Siegel Benefi tssm Program partner, is LandAmerica serves residential siastically, Mendenhall praised Scott’s vision and bright mind, saying, “Lennox also personally contributed to the industry leader in provid- and commercial customers isn’t afraid of change or to speak up.” Scott, who runs the fifth-largest U.S. the Good Neighbor Awards ing easy access to neighborhood with more than 800 offi ces regional brokerage, John L. Scott Real Estate, credited the book Future Shock through The Stuart & Jill Siegel information for every com- and a network of 10,000 active with “throwing his imagination into high gear in high school” and The Pacific Foundation. “They certainly munity in the United States. agents throughout the United Institute, which teaches professional growth and performance improvement, deserve the standing ovations, Real estate professionals who States, Mexico, Canada, the with helping him develop a vision to “live life with purpose and passion.” My and I hope that passion will use this marketing solution Caribbean, Latin America, and favorite word is possibility, he told the guests. inspire REALTORS® around maintain a competitive edge Europe.

Neighbor Except for weekly food dis- tributions, Sharp handles the Continued from page 1 entire operation by herself. She Disaster Ongoing in Gulf States Romanian government offi cial applies for grants, secures spon- “Underneath all is caused by the storms and we see legislation coming down, has called “the fi nest childcare sors, and sorts and inspects all underscored the need for con- we’re not seeing the funds facility in the country,” and food donations. Sharp acknowl- the land.” tinued assistance. fl owing,” Kabacoff said. “I’m assists state-run orphanages edges every donation with a This phrase from the “It’s extremely important concerned that if we don’t get with early childhood education handwritten thank-you note. NATIONAL ASSOCIATION for the American people, the some real federal help, it will be programs. Ouida Spencer, GRI, OF REALTORS® Code of elected leaders, and the disas- diffi cult economically to build Howard G. Freeman, RE/MAX Executives Inc., Ethics preamble explains the ter-relief professionals to know in the city.” Freeman Realty Inc., Atlanta. For more than 25 determination of residents in that this disaster didn’t happen. Beyond New Orleans, the Gainesville, Fla. Freeman years, Spencer has volunteered areas ravaged by hurricanes It’s happening,” he said. Mississippi Renewal Forum, has raised more than $2 mil- with United Cerebral Palsy of Katrina and Rita to return Even as the need for immedi- a combined effort of Gov. lion to support research on Georgia, which serves people their homes and rebuild their ate assistance and relief contin- Haley Barbour’s commission preventing, treating, and cur- with many developmental dis- communities, J. Danny Cooper, ues, work has begun on the long on recovery, rebuilding, and ing childhood cancer. Freeman abilities. Spencer is a tireless executive vice president of and diffi cult process of rebuild- renewal and the Congress of founded STOP! Children’s advocate for housing rights, the Alabama Association of ing the Gulf Coast region. “The New Urbanism, are working Cancer in 1981 after his young- traveling throughout the region Realtors®, told the attend- decisions that are made today with the residents of 11 Gulf est daughter was diagnosed to identify suitable single-fam- ees of the Equal Opportunity will affect that entire area and Coast communities to plan for with leukemia. STOP! funds ily homes where three or four Cultural Diversity Forum how it’s rebuilt,” said Bonnie F. the future. research grant applications and adults will be able to live with Friday at the 2005 Realtors® Casper, the forum’s chair. David Goldberg, communica- is building an endowment to the help of care providers. She Conference & Expo. Pres Kabacoff, CEO of Houma, tions director for Smart Growth fund pediatric cancer research raised more than $100,000 “It takes on a totally appropri- La.-based HRI Properties, America, said teams of com- in perpetuity. last year alone. ate meaning when, for many which had put together a plan munity planners assigned to Greg Garrett, greg garrett Five other Good Neighbor families, the only thing on for revitalizing New Orleans’ each community and residents realty.com, Newport News, Award nominees received top of that land is a tent,” said center city before the storms, are dealing with issues rang- Va. Garrett founded Orphan Honorable Mentions and Cooper, during “The Devastated said new-construction costs in ing from affordable housing to Helpers to support children will receive $1,500 grants Gulf Region: How Do We Build New Orleans are between $150 economic revitalization. “The in orphanages and detention for their cause. They are it Better for the Future?”, which and $175 per square foot, so planning meetings turned out centers. Currently working at Charlotte Esarey, Buck & was presented in conjunc- federal aid is crucial if rebuild- to be an important exercise for 12 orphanages in El Salvador Buck Inc., Realtors®, tion with the Smart Growth ing efforts are to succeed. residents to be able to think and Honduras, the organization Jacksonville, Fla.; Marla S. Advisory Board. In a moving “It was great talk in the begin- about the future rather than provides food, shelter, educa- Johnson, gri, Maryland Real presentation, Cooper conveyed ning. President Bush said we just picking up the rubble,” said tion, and hope to more than Estate Group Inc., Frederick, the tremendous devastation were going to rebuild. But, as Goldberg. 1,000 children. Orphan Helpers Md.; Pam Kiker, crs®, The hires teachers and caregivers, Kiker Team, Keller Williams donates supplies, and partners Realty, Englewood, Colo.; Mansell reviewed the gen- Coast, which clearly dem- General  with local groups to build and Robert Thomson, Waterfront Continued from page 1 erosity that REALTORS onstrated how vast the need upgrade facilities. Garrett has Properties and Club exhibited. He recalled his truly is. The outpouring of helped raise more than $1 mil- Communities, Jupiter, Fla.; NAR President Al Mansell’s personal experiences in support from more than lion since 2000. and Jeanne Williams-Livesay, presentation to the packed touring Southeast Asia after 13,000 REALTORS® have Carole E. Sharp, Coldwell William E. Wood & Associates, crowd also focused on the Dec. 26 tsunami and resulted in the collection of Banker Neuhaus Real Estate, Chesapeake, Va. choices—the choice helping to build the first of about $5.9 million in cash  Staunton, Ill. Sharp runs the To learn more about win- REALTORS have made the 1,000 homes NAR’s donations. “REALTORS® Staunton Food Pantry, which ners and information on how in the last year to help the $1.7 million in contributions reached out and really serves more than 60 families to nominate someone for the victims of natural disasters, will construct by June 2006. made a difference,” Mansell a month and has become a 2006 Awards, visit the Good to fight in Washington for Next he showed heart- said. “Being a REALTOR® model charity in an area where Neighbor Awards booth at the their principles, and to pull wrenching videos of the is about heart, home, and other food pantries have failed. entrance to the North Hall. together as a family. destruction along the Gulf helping those in need.” � Title Insurance � Loan Origination Products/Services

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