Acidic Hair Color a New Product for Natural Looking Curly Or Wavy Hair Created by a Team of Milk Shake® Hairstylists

July/August 2021

602- 788 - 8086 | 7825 E. Redfield Rd. #102 | Scottsdale AZ

NEW at LUNICA BEAUTY! LILASH & LIBROW milk_shake SUMMER PROMO with free beach towels Save big with NEW! THE GLOSS summer LITER sale Acidic hair color A new product for natural looking curly or wavy hair created by a team of milk_shake® hairstylists.

milk_shake® lifestyling amazing curls & waves

WHAT IT IS milk_shake® amazing curls & waves is an ultra-lightlifestyling spray that supports and defines curls. It also helps to create wavy styles, making them last longer.

WHAT IT DOES / gives a natural, voluminous and light finish without weighing the hair down and leaving no residue / eliminates frizz in curly hair / protects from humidity, the number one enemy for curls and waves / polishes the hair and enhances the hair colour’s radiance / protects hair colour from fading with a sealing action

HOW IT WORKS amazing curls and waves is sprayed over wet hair to create a protective film, making it more manageable. Applied to wet hair, it enhances and extends the life the style via a unique memory effect. When applied to dry hair, it revives curls and elasticity. This ultra-light and enveloping spray also results in smoother results from flat irons and curling wands.

/ for best results do not apply other styling products before milk_shake® amazing curls & waves amazing

/ suitable for all hair types / gives manageability thus facilitating brushing. This makes it ideal for smooth styles

amazing curls & waves

/ suitable for curly hair as it helps to support and define curls with each application / makes it easier to create smoother and more durable wavy styles with styling tools / keeps curls and waves bouncy for longer

/ removes frizz with a lasting result / protects from humidity / extends the duration of hairstyles with a memory effect / reduce drying time / gives a radiant and shiny finish / protects hair colour from fading with a sealing action / does not weigh the hair down, creating a natural effect / leaves no residue / makes hair silky, soft and conditioned

AVAILABLE AUGUST Say yes to amazing hair!

Amazing Curls & SAVE Amazing Curls & SAVE Waves Try Me Kit 10% Waves Intro Deal 14% $64.80 $156.00 Salon Value $72.00 Salon Value $182.00

6 Amazing Curls & Waves 6.8 oz 6 Amazing Curls & Waves 6.8 oz FREE marketing materials 6 Amazing 6.8 oz 1 Communication Card Base FREE products 1 Brochure 1 Amazing Curls & Waves 6.8 oz 1 Amazing 6.8 oz 1 Amazing desk stand 1 Communication Card Base 1 Amazing Curls & Waves poster 1 Amazing brochure DRY SHAMPOO instant dry shampoo / Ultra-fine, instant formula. Withmagic just one spritz it refreshes the scalp for a fresh, clean feeling without using water, for a light result with no residue. Leaves hair looking cleaner for longer. Contains a special modified starch that helps to absorb sebum to reduce the unwanted shine and heaviness created by scalp impurities. With hemp seed oil, with nourishing and emollient properties for scalp and hair.

Dry Shampoo 6 + 1 SAVE Extra Strong SAVE $42.00 17% Hairspray 4 + 2 33% Salon Value $53.00 $44.00 6 Lifestyling Dry Shampoo 1.6 oz Salon Value $66.00 Receive FREE 1 Lifestyling Dry Shampoo 4.75 oz 4 Extra Strong Hairspray 9.15 oz FREE products 2 Extra Strong Hairspray 9.15 oz NEW LOOK same great product

CURL DEFINER

Gives flexibility and long-lasting hold, defines and shapes every curl with maximum humidity resistance. It fights frizz, leaving hair elastic, conditioned and shiny. With guarana & organic extracts. After Use: apply to damp hair and distribute to define Before and make the curls shine.

HOLD     SHINE     VOL    

NEW larger size 5.1 oz

No Inhibition SAVE Curl Definer 3 + 1 25% $33.00 Salon Value $44.00

Smooth & Shine Trio $68.00 Salon Value $76.00

2 12 Wonders 4.7 oz 2 Smoothing Cream 6.7 oz 2 Fluid Gloss 1.7 oz FREE products 1 z.one concept paddle brush milk_shake SUMMER PROMO $251.00 Salon Value $341.00

2 leave In conditioner 11.8 oz 2 whipped cream 6.8 oz 2 incredible milk 5.1 oz 2 silver shine shampoo 10.1 oz 2 silver shine conditioner 8.4 oz 2 color maintainer shampoo 10.1 oz 2 color maintainer conditioner 10.1 oz 2 integrity nourishing shampoo 10.1 oz 2 integrity nourishing conditioner 10.1 oz 2 moisture plus shampoo 10.1 oz 2 moisture plus conditioner 10.1 oz FREE gifts with purchase 6 beach towel (assorted colors) 1 communication card base

SummerRETAIL PROMO Purchase 3 milk_shake full size products and receive FREE milk_shake beach towel Best Hair Products SAVE for Summer 20%

While you may be having fun in the sun, your hair is suffering from the effects of heat, humidity, and chlorine. We have rounded up our favorite rescue products to keep your hair healthy and gorgeous all summer long.

Meet the one product your hair needs to stay soft and shiny this summer: Deep 1Cleansing Shampoo. The gentle SLES- free formula removes styling product residue and chlorine from hair. With fruit and honey extracts and milk proteins, it cleanses hair deeply but gently, maintaining its moisture balance. $7.60 Salon Value $9.50

While avoiding the sun is impossible during summer, there are a few things you can do to 2prevent UV rays from ruining your hair color. milk_shake deep color maintainer balm provides ultimate long-lasting color and conditioning to hair. This intensive conditioner is formulated with a concentrate of specific active ingredients for optimal color retention and stability for chemically-treated hair. Now $8.80 Salon Value $11.00

Have you ever noticed how easily your hair breaks, puffs up, frizzes or falls flat during the 3 summer? To prevent frizz, apply a few drops of milk_shake Argan oil hair treatment on your hair to lock moisture in and smooth the cuticle. As an added bonus, it can help restore shine and make your hair more manageable than ever without the greasy feel. $12.00 Salon Value $15.00 Moisture plus treatment with organic papaya extract and hyaluronic acid. A TREATMENT THAT GIVES THE SENSATION OF HEALTHY HAIR WITH LUXURY FORMULAS AND A DELICIOUS FRAGRANCE. From the first application, hair is lustrous and shiny.

moisture plus lotion PARABEN FREE A concentrated lotion that gives softness and manageability to dry hair, maintaining the hair’s optimal moisture balance. Leaves hair visibly healthy, soft and shiny. Contains organic papaya extract, Integrity 41® and hyaluronic acid for colour protection, with an anti- aging properties.

Use: Distribute the entire contents of the tube evenly over clean, damp hair, particularly over lengths and ends. Leave in for 3-5 minutes. For particularly damaged hair, cover and leave under a heat source for 5-10 minutes. Rinse and proceed with the desired styling.

Retail Friendly NEW! Moisture Plus Lotion packaging

Salon Cost $15.00 Retail Price $30.00

moisture plus hydrating lotion 6 x 12ml / 0.4 oz

Save LITER SALE 35% Choose from: color maintainer shampoo 33.8 oz $16.25 color maintainer conditioner 33.8 oz $16.25 leave in conditioner 33.8 oz $16.25 daily frequent shampoo 33.8 oz $16.25 daily frequent conditioner 33.8 oz $16.25 silver shine shampoo 33.8 oz $16.90 silver shine light shampoo 33.8 oz $16.90 silver shine conditioner 33.8 oz $19.50 integrity nourishing shampoo 33.8 oz $16.90 integrity nourishing conditioner 33.8 oz $16.90 moisture plus shampoo 33.8 oz $16.90 moisture plus conditioner 33.8 oz $19.50 SHAMPOO, CONDITIONER energizing AND SCALP TREATMENT blend FOR THICKER, FULLER LOOKING HAIR Men and women alike are concerned with their hair health. As a result, more attention is being paid to hair vitality, thickness and volume. Improving our look makes us feel better and contributes to enhanced quality of life.

z.one conceptTM offers a new beauty solution. Specific products that energize thin, weak and fragile hair.

Organic botanical extract-based treatments and essential oils enhance hair growth and give more density thanks to their stimulating features. A new invigorating experience that stimulates the scalp, the hair and the body.

SAVE Energizing Travel Kit 46% $42.00 Salon Value $78.00

3 energizing shampoo 3.4 oz FREE 3 energizing conditioner 3.4 oz FREE products 3 energizing treatment 2 x 12ml 3 transparent travel pouch Creative Color + Smoothies FREE Now $113.00 Salon Value $173.50

12 creative permanent color 3.4oz 2 oxidizing emulsion 33.8 oz FREE products 6 smoothies 3.4 oz 1 activating emulsion 33.8 oz 1 smoothies paper swatch chart 1 smoothies brochure

*one per stylist

Multicolor + FREE all-purpose cape

All Purpose Cape FREE with purchase of 18 No Inhibition Multicolor shades (Salon Value $20.00) $88.20 Salon Value $108.20

FREE t.com

neconcep poster www.z-o

Technical HOTLINE Speak to the experts directly with questions about timing, mixing ratio, application, formulation or color results. 973-767-7878 Monday – Friday: 9:00am – 5:30pm EST ummer has arrived and we are up to our ears in foiling, Spainting, and total application blonding! Our clients are now the embodiment of summer. But our work isn't over. It's time to talk *toners*.

Our philosophy at z.one concept is simple.Toning is an integral part of the lightening service because it helps to control client’s natural/underlying warmth as well as restore Tammy Cox vital proteins, moisture, and pH balance to the strands. As a colorist whose main Color Ambassador, clientele are bombshell blondes, I LOVE having a plethora of hair-healthy toning options z.one concept North America with z.one concept as my coloring partner! Insta: @colormetammy

Decologic tone controllers Available in eight unique, sheer shades, these toners are ideal for controlling warmth at levels 9 and 10. Their jelly-like consistency make them the perfect tool for at-the-bowl toning, and they are all intermixable for 100% customization! Mix equal parts with milk_shake 5 Volume Oxidizing Emulsion and process 5-20 minutes/until desired tone is achieved. Pro-tip: For flash toning, mix prior to rinsing lightener so pigments have a chance to start developing.

milk_shake® decologic TONE CONTROLLER toning gel for hair

 A light, delicate and efficient toner gives perfect tone control after lightening on levels 9 very light blond and 10 platinum blond or on natural white hair.

Tone Controllers 6 + 2 $36.00 Salon Value $48.00

6 Decologic Tone Controller 2 oz FREE products 2 Decologic Tone Controller 2 oz Acidic pH demi colouring treatment for hair an oil-based, ammonia-free, acidic pH demi colouring treatment that guarantees amazing colour tones without lightening or modifying the hair’s structure

is not just hair colour, it is also a treatment that nourishes and conditions hair through its active ingredients, making hair more and more beautiful after each application.

1. gives colour tones without modifying the natural colour and structure of the hair 2. improves the condition of porous or chemically-treated hair 3. tones and corrects color-treated or lightened hair 4. hides up to 50% of greys 5. lasts 15-20 washes 6. available in 30 shades

The Gloss Try Me Kit SAVE The Gloss Salon Deal SAVE $29.50 21% $199.00 39% Salon Value $37.40 Salon Value $325.60

5 The Gloss demi permanent color 2.03 fl oz 30 The Gloss demi permanent color 2.03 fl oz 1 The Gloss activator 33.5 fl oz 3 The Gloss demi permanent color NEUTRAL 8.4 fl oz 1 The Gloss paper swatch chart 6 The Gloss activator 33.5 fl oz 1 The Gloss technical book 1 Acid color sealer 6.8 oz 1 The Gloss swatch chart 1 The Gloss technical book 3 Mixing bottle The Gloss Stylist Deal SAVE 1 Poster $99.00 37% Salon Value $158.30

15 The Gloss demi permanent color 2.03 fl oz 1 The Gloss demi permanent color NEUTRAL 8.4 fl oz 1 The Gloss activator 33.5 fl oz 1 The Gloss swatch chart 1 The Gloss technical book 1 Mixing bottle

Follow @zoneconceptusa on Instagram and enter giveaway for a chance WIN to win a full kit of milk_shake The Gloss valued $220. size oz salon price size oz salon price size oz salon price milk_shake milk_shake sweet camomile milk_shake illuminate color maintainer shampoo 3.4 6.00 sweet camomile shampoo 10.1 10.00 illuminate lightening oil 10.1 29.00 color maintainer shampoo 10.1 10.00 sweet camomile shampoo 33.8 25.00 illuminate quick light 6.8 22.00 color maintainer shampoo 33.8 25.00 sweet camomile conditioner 10.1 10.00 illuminate pure pigment 3.4 19.00 color maintainer conditioner 3.4 6.00 sweet camomile conditioner 33.8 25.00 color maintainer conditioner 10.1 10.00 sweet camomile leave in 5.1 10.00 milk_shake direct color color maintainer conditioner 33.8 25.00 conditioning direct color 3.4 10.00 leave in conditioner 3.4 6.00 milk_shake scalp care leave in conditioner 11.8 10.50 energizing blend shampoo 10.1 12.50 milk_shake permanent color leave in conditioner 33.8 25.00 energizing blend shampoo 33.8 26.00 creative permanent color 3.4 8.00 incredible milk 1.7 6.00 energizing blend conditioner 10.1 12.50 9 minute color 3.4 8.00 incredible milk 5.1 11.50 energizing blend conditioner 33.8 26.00 oxidizing emulsion 33.8 8.50 daily frequent shampoo 10.1 10.00 energizing blend treatment 4 x 0.4 24.00 daily frequent shampoo 33.8 25.00 energizing blend treatment 1.1 16.00 milk_shake smoothies daily frequent conditioner 10.1 10.00 purifying blend shampoo 10.1 12.50 semi permanent color daily frequent conditioner 33.8 25.00 purifying blend shampoo 33.8 26.00 smoothies 3.4 7.50 deep cleansing shampoo 10.1 10.00 normalizing blend shampoo 10.1 12.50 activating emulsion 33.8 8.50 deep cleansing shampoo 33.8 25.00 normalizing blend shampoo 33.8 26.00 intensive activating emulsion 33.8 8.50 whipped cream 3.4 6.00 light activating emulsion 33.8 8.50 whipped cream 6.8 10.50 milk_shake integrity system deep color mantainer balm 5.9 11.00 integrity nourishing shampoo 3.4 7.00 milk_shake the gloss deep color mantainer balm 16.8 25.00 integrity nourishing shampoo 10.1 12.50 demi permanent color integrity nourishing shampoo 33.8 26.00 the gloss 2.03 5.90 milk_shake masks integrity nourishing conditioner 3.4 7.00 the gloss neutral 8.4 11.90 active milk mask 8.4 11.00 integrity nourishing conditioner 10.1 12.50 the gloss activator 33.5 7.90 active milk mask 16.8 21.50 integrity nourishing conditioner 33.8 26.00 active yogurt mask 8.4 11.00 integrity intensive treatment 3.4 7.00 milk_shake color specifics active yogurt mask 16.8 21.50 integrity intensive treatment 6.8 12.50 acid color sealer 6.8 10.50 integrity intensive treatment 16.8 22.50 color sealing conditioner 33.8 26.00 milk_shake no frizz integrity repairing hair lotion 8 x 0.4 19.00 color sealing shampoo 33.8 26.00 glistening milk 4.2 12.00 integrity muru muru butter 6.8 20.00 instant remover 8.4 7.00 glistening serum 3.4 14.00 integrity incredible oil 1.7 19.00 pro color equalizer 8.4 10.50 glistening argan oil 0.34 4.00 integrity incredible oil 3.4 35.00 powerful protector 8.4 18.00 glistening argan oil 1.7 15.00 integrity incredible oil 0.17 4.00 color split 3.4 28.00 glistening argan oil 8.4 35.00 integrity rebuilder 16.8 49.00 integrity fiber sealant 16.8 39.00 booster system milk_shake volume solution integrity leave in 8.4 13.00 safe lightener complex 48 x 0.17 79.00 volume solution shampoo 10.1 10.00 volume solution shampoo 33.8 25.00 K respect decologic volume solution conditioner 10.1 10.00 k-respect treatment 8.4 79.00 total roots lightener 7.0 17.00 volume solution conditioner 33.8 25.00 preparing shampoo 25 22.00 total roots lightener 1.76 6.00 volume solution styling 5.9 12.50 smoothing shampoo 8.4 12.00 tone controller 2.0 6.00 smoothing shampoo 25 22.00 blue lightening powder 35.27 39.00 milk_shake curl passion smoothing conditioner 8.4 12.00 blue lightening powder 70.55 69.00 curl passion shampoo 10.1 11.50 smoothing conditioner 25 22.00 blue lightening powder 2.82 6.00 curl passion shampoo 33.8 26.00 smoothing maintainer mist 5.1 18.00 lightening powder 17.64 22.00 curl passion conditioner 10.1 12.50 dispenser 8.4 5.00 lightening powder 2.82 6.00 curl passion conditioner 33.8 30.00 dispenser 25 7.00 level 9 17.64 25.00 curl passion leave in 10.1 11.50 level 9 2.82 6.00 milk_shake color refresh Level 9 REFILL 70.55 79.00 milk_shake moisture plus SOS roots 2.5 12.50 clay balayage lightener 14.11 25.00 moisture plus shampoo 3.4 7.00 color whipped cream 3.4 8.00 clay balayage lightener 2.82 6.00 moisture plus shampoo 10.1 11.50 black lightening cream 7.0 24.00 moisture plus shampoo 33.8 26.00 milk_shake lifestyling moisture plus conditioner 3.4 7.00 extra strong hold hairspray 9.15 11.00 NO INHIBITION styling moisture plus conditioner 8.4 12.50 strong hold hairspray 3.4 6.00 smoothing cream 6.7 11.00 moisture plus conditioner 33.8 30.00 strong hold hairspray 16.8 12.00 curl definer 5.1 11.00 moisture plus whipped cream 3.4 7.00 medium hold hairspray 3.4 6.00 fluid gloss 1.7 12.00 moisture plus whipped cream 6.8 11.50 medium hold hairspray 16.8 12.00 volumizing & styling foam 8.4 12.00 moisture plus hydrating lotion 6 X 0.4 15.00 strong eco hairspray 8.4 14.00 texturizing & volumizing foam 8.4 11.00 dry shampoo 1.6 7.00 glaze 7.6 11.00 milk_shake silver shine dry shampoo 4.75 11.00 styling gel 7.6 11.00 silver shine shampoo 3.4 7.00 smoothing cream 5.1 11.00 wet hard gel 6.7 11.00 silver shine shampoo 10.1 11.50 liquid styler 8.4 11.00 modeling wax 1.7 11.00 silver shine shampoo 33.8 26.00 styling potion 5.9 12.00 moulding mudd 2.5 11.00 silver shine light shampoo 10.1 11.50 texturizing spritz 5.9 11.00 sticky paste 2.5 11.00 silver shine light shampoo 33.8 26.00 shaping foam 8.4 12.00 defining & shinig wax 2.5 11.00 silver shine whipped cream 6.8 11.50 texturizing cream 3.4 12.00 volumizer hairspray 13.5 10.00 silver shine conditioner 3.4 7.00 freehand paste 3.4 12.00 12 wonders 4.7 11.00 silver shine conditioner 8.4 12.50 design wax 3.4 12.00 silkening milk 4.7 11.00 silver shine conditioner 33.8 30.00 thermo protector 6.8 12.00 matt volumizing powder 0.18 10.00 curl perfectionist 5.1 11.00 sea salt spray 8.4 11.00 milk_shake sensorial mint let it shine 6.8 12.00 body booster 8.4 11.00 sensorial mint shampoo 10.1 10.00 braid grease 3.4 12.00 strong hold gel 6.8 12.00 sensorial mint shampoo 33.8 25.00 braid cream 3.4 12.00 sensorial mint conditioner 10.1 10.00 braid lotion 5.1 12.00 NO INHIBITION age renew sensorial mint conditioner 33.8 25.00 lifestyling curl shaper 6.8 14.00 DD cream 1.1 9.00 lifestyling fixing paste 3.4 13.00 revitalizing treatment 12 x 0.68 250.00 lifestyling powder pop 0.18 14.00 revitalizing treatment 4 x 0.68 100.00 lifestyling blow-dry primer 6.8 12.00 additive 16.8 10.00 lifestyling medium hold gel 6.8 12.00 lifestyling amazing 6.8 14.00 NO INHIBITION multicolor lifestyling amazing curls & waves 6.8 12.00 multicolor permanent color 3.4 4.90 oxidizing emulsion 33.8 6.50 best sellers PRIMER leave in conditioner PRIMER INTENSE cream leave in conditioner

regular salon price: $ . fl.oz./ mL

SAVE % ON FRAMESI COLOR LOVER LITERS . fl.oz./ mL

DYNAMIC BLONDE MOISTURE RICH VOLUME BOOST SMOOTH SHINE CURL DEFINE

. - $. regular salon price: $. regular salon price: $ . - $ . $ . based on lab testing framesiprofessional.com - Technical Assistance ... DYNAMIC BLONDE MOISTURE RICH VOLUME BOOST CURL DEFINE SMOOTH SHINE

. - $. regular salon price: $. . fl.oz./ mL regular salon price: $ . - $ . $ .

>% LONGER LASTING COLOR* save 30%

BLOW CURL PRIMER PRIMER PROGRESSIVELY RAISE THE BOUNCE DYNAMIC DYNAMIC INTENSE SMOOTH ROOTS IT BIG PUDDING RED BRUNETTE

fl.oz./mL fl.oz./ mL fl.oz./mL reg. salon price: $ . reg. salon price: $. reg. salon price: $ . reg. salon price: $.

BUY GET FREE august only JETPACK - $. PROCESS FASTER open stock offer - SAVE OVER 6% SERVICE MORE! BUY reg. salon price: $. - $. GET SAVE % LIGHTENERS FREE DECOLOR B CLAY DECOLOR B DIAMOND DECOLOR B CREAM PLUS DECOLOR B DIAMOND FRAMCOLOR FRAMCOLOR STRIKE LIGHTENER LIGHTENER LIGHTENER each LOW LIGHTENER BASE BREAKER COOL INTENSE & : OVER $8 VALUE reg. salon price: $. mix ratio COST g/ oz. g/ oz. mL/floz. mL sheets g/ oz. mL

july only FRAMESI COLOR METHOD MIX & MATCH | BUY GET FREE SAVE CHOOSE FROM: SHAMPOO GO • POST COLOR • POST COLOR MASK • SUPERSMAK • GRAY COLOR BOOSTER • RELIEF %

based on lab testing Customized by @hawaii_hair_extensions • • • Add aNew Skill Instant &Customization Flexibility CERTIFICATION WEFT ONLINE ONLINE WEFT no tools or other types of hair. Only one certification per purchase per order. per purchase per certification hair. of one Only types other or tools no WEFT PURCHASE! WEFT Only valid with purchase of machine weft hair or hand-sewn weft hair, weft hand-sewn or hair weft machine of purchase with valid Only egh Volume & Length WITH BABE ANY Contact usatsales @L FRE E $150 E FRE Certification must be used within 60 days of purchase. of days 60 within be used must Certification RECEIVE A RECEIVE set Why Wefts Why • • & Machine Sew & Machine Course inc S Machine Increas u nicaBeauty.com. e your Salon Offerings with e your Offerings Salon ? ludes Hand Sewn Weftsludes Hand w & ad id Wefts Tied Hand & ewn n Wefts

MEET OUR FEATURED GUEST ARTIST

Brian Grieve will be visiting us in August to answer your questions and offer classes in support of the z.one concept brand of products. He encourages stylist individualism and innovation.

To request a visit for your Suite or Salon please contact us at [email protected]

Brian Grieve Director of Education z.one concept USA

Joining z.one concept USA, as Director of Education in 2015, Brian brought an extensive level of experience to this important role. Building a platform to Mentor and Coach a network of Professional z.one concept ‘Educators’, to support Distributors, Salons and Stylists.

Spreading the z.one concept philosophy, Brian strives to Motivate, Inspire and Elevate stylists at all levels, supported by a Professional career that currently spans over ‘40’ years.

Believing the key to success is, unleashing the stylist’s Creativity by sharing the latest Inspirational z.one concept Trend Collections from Milan, Italy, with advanced cutting & coloring techniques, together with a key focus on core fundamentals, that remain essential for continued and confident growth.

“My mission is to find your Inner Greatness” Brian Grieve

Lunica Beauty | 7828 Redfield Rd. #102 | Scottsdale AZ | 602-788-8086 | lunicabeauty.com