SOCIETY OF PERMANENT COSMETIC PROFESSIONALS 69 North Broadway Avenue • Des Plaines, Illinois 60016 • (847) 635-1330 SPCP Quarterly BOARD OF DIRECTORS Marilyn S. Jones, CPCP From the President’s Desk... by Marilyn S. Jones, CPCP President 1540 Appling Care Lane, Ste. 130 Cordova, TN 38016, USA Issues, Information, SPCP Subject Matter Expert (SME) P: +1-901-387-2300; F: +1-901-387-2300 email: [email protected] and Inspiration… or former trainer, on the phone at Melisa Ferriola, CPCP just the right minute – such as with Secretary/Membership & Projects Chair hose three words, 447 Hockessin Corners the client sitting in the waiting room Hockessin, DE 19707, USA T(issues, informa- while you try to prepare for the P:+1-302-635-7327 email: [email protected] tion, and inspiration), procedure without panicking. So- Val Glover-Hovan, CPCP cover a wide range of cial media has changed everything! Treasurer/Education Chair topics. Issues, espe- Level2 ,696 Pittwater Road Imagine beginning in this business Brookvale NSW 2100, AUSTRALIA cially in the perma- thirty years. If you want to get a first- P: +61 2 9938 2111 nent cosmetics indus- email: [email protected] hand account of how isolating and Pat Shibley Gauthier, CPCP try, conjure up thoughts of problems daunting that experience was, take Ethics and International Outreach Chair or situations that require review, 5155 Spectrum Way Building 24 time to read our Member Spotlight Mississauga, Ontario L4W 5A1, CANADA and possibly adjustment, change, or article. Reading this story will make P: +1-888-737-6268 correction. The importance of being email: [email protected] you more appreciative of the infor- Debbie Miller CPCP aware of or knowledgeable about mation that can be so easily accessed Communications Chair issues affecting our industry cannot 1617 Westcliff Dr. Ste 214 today. It will also make you value Newport Beach, CA 92660 be emphasized enough, and that the changed attitudes of many per- P: +1-949-395-3300 directly links to the need for current email: [email protected] manent cosmetic professionals now and accurate information. willing to share information or assist SPCP ADMINISTRATION If you have client or business issues you with whatever the permanent Kathleen Ciampi, CPCP, Executive Director cosmetic issue happens to be. Program Coordinators or problems, there are now many Membership, Meetings and Product Office sources available to seek advice, 69 N. Broadway St., Des Plaines, IL 60016, USA As with any information, it P 847-635-1330, F 847-635-1326 recommendations, or even factual is important the source of the email: [email protected] information to become better edu- information has credibility and the Debra Guastella, CPCP, Convention Coordinator cated and more informed in order to P & F 504-780-8007 information is correct and reliable. email: [email protected] make better decisions or take action Just as our clients refer others for Marjorie Grimm, CPCP, Publicist, Materials to remedy the issue. This around- our services because of their positive Manager the-clock-at-the-touch-of-a-finger P 408-894-0401 F 413-235-7707 experiences with us, I find I am drawn email: [email protected] information availability has not to information from those I know David Vidra, LPN, Health & Safety Advisor always existed. Even just ten years personally, either having met them P 212-623-0815 email: [email protected] ago, there were no instantaneous at an SPCP event or an advanced Brian Culp, Website Manager responses to a technician’s frantic training class. Once a personal [email protected] question about a pigment color or connection is made through an event SPCP website: corrections unless you happened to or situation, a relationship of some www.spcp.org connect with someone, such as an

Summer 2015 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Page 1 degree often begins, and this is often accompanied something that I am interested in accomplishing. by a level of trust because of that connection. It is When someone takes a task, a dream, or even just not uncommon for me to read or hear about a certain a simple idea or thought, and turns it into a make-a- permanent cosmetic tool or product or technique, and difference accomplishment, I am inspired. For me, because I personally know the person mentioning or inspiration is required for sparking motivation to recommending it, I definitely consider it more than I do almost anything; and I do mean anything. Two would if a business owner or an advertisement were of my favorite sources of guaranteed inspiration are the source of marketing. Having that kind of response the SPCP Convention and Fall Conference. It is easy is pretty predictable human behavior, and represents to return from an SPCP Convention or Conference networking in the best way possible. Professional inspired, motivated, and ready to change things networking and opportunities to develop life-long up in your permanent cosmetic world because of relationships and friends are one of the aspects of presentations you have heard or side conversations SPCP membership of which we are most proud. from other attendees sharing information that has elevated or changed their business for the better. At a recent Fall Conference I overheard a conversation between someone from the UK and For me, that level of inspiration and motivation the US. They were making plans for a visit after does not last until I can attend another event. What the event. Curious, I asked the UK technician how do I do? As the acting Quarterly editor, I get to ask this friendship started. The answer – at an SPCP technicians I admire or want to learn something event years ago, and the friendship has grown and from to write an article, and we all benefit from the continued ever since. You are likely to hear many information exchange – and yes, I get re-energized similar stories, and I think it is a most amazing thing to and inspired. Take a look in the Quarterly edition at have a friendship, mentoring, and information source how two members discuss how they have improved all because of the intentional efforts of both people their business. One writer shares how the consultation to invest in continuing education, the profession, and process was streamlined and improved for the benefit their business. of her business and her clients. Another member As far as current and reliable information, (continued on page 7) remember that the SPCP Quarterly publications and the monthly PC Buzz articles are both included Table of Contents as part of your SPCP membership. Both of these From the Presidents Desk...... 1 publications provide important and relevant industry News From the Home Office...... 3 related information and announcements. The Quarterly also includes articles authored by our Men & Permanent Cosmetics...... 4 members and other professionals willing to share Lifetime Members...... 8 what amounts to insider information requiring years Permanent Cosmetics Consultation Online...... 9 of experience, and most likely a significant financial Why Obtain CPCP Certification?...... 12 investment to attain the expertise they share with us, Women’s Health Issues Can Be Sneakier...... 14 the SPCP members. Information and education are Congratulations CPCP Certificants...... 17 essential to keeping all of us safe and informed in Member Referrals...... 17 this industry and I hope you are taking advantage of the opportunities offered by SPCP. Thank You Convention Partners and Sponsors...... 17 My Brow Journey...... 18 I absolutely love finding information or meeting Welcome New Members...... 21 someone and hearing their story. The reason… I How Deep Do We Really Go?...... 22 am on an endless quest searching for information and inspiration. I love the feeling I get when I hear SPCP Annual Financial Report (2014)...... 24 or read about someone overcoming difficult or Member in the Spotlight...... 25 seemingly impossible obstacles or accomplishing Errors and Omissions...... 27

Page 2 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Summer 2015 News From the Home Office by Kate Ciampi, CPCP, Executive Director

SPCP Fall Conference day to answer your industry-related questions. Queen Mary ~ Long Beach, CA October 3-4, 2015 Also featured prior to Conference… ~~Train the Trainer will be held on Thursday and For the first time ever, we are excited to bring you a Friday for those who wish to become trainer Fall Conference on the west coast. Many are as ex- members or those who need a refresher course. cited about our venue as they are about our speaker line up! What fun we will have on the historic Queen ~~Running concurrently with Train the Trainer Mary. This floating hotel aboard an iconic 1936 ocean on Friday - a Bloodborne Pathogens Standards liner is moored at Long Beach, California – many will class by Kathy Hartman, who is a California fly into LAX with easy access shuttle service. From approved instructor. A current BBP class is historic tours, to paranormal attractions, shops, spa required to take the CPCP exam on Sunday. and various events, there are a wide variety of things The complete Conference program will be available to do and see while aboard the ship and we cannot be online soon. Registration is NOW available – be one more thrilled to greet you there! of the first to register for the LIMITED attendance Conference Highlights Include: event! ~~FULL DAY lip workshop with popular speaker Many are asking about the venue. Here is what and lip expert, Debbie Miller, CPCP including SPCP Board Member and Conference Liaison, Debbie hands-on practice pad work to learn and perfect Miller has to offer: various techniques. A lip presentation similar to “There are a TON of things to see and do right on the highly acclaimed brow presentation we had the ship. Are you ready?…A Lady Diana Museum - a last year was requested by many and we are very HUGE one. Next to the Lady Di museum is another excited Debbie will be the presenter. restaurant and they serve High Tea every day! They have three levels of ghost tours - the highest level you ~~Marketing presentation by one of the most can actually put on ghostbuster suits, and go ghost successful permanent cosmetic professionals in hunting. By conference, they will have added new the industry, Pamela Horton, CPCP. shops and a brand new wine bar.

~~Preventing Cross-Contamination before, during, More…There is a spa that offers exclusive services; a and after procedures is paramount. Debi Walker, pool on the bow deck; and several deck levels where CPCP and Jeremy Duke will discuss many you can walk outside for the stunning views in spectac- of even the simplest of things we have been ular weather! forgetting! More yet…There is a shuttle bus that leaves frequently ~~Notable cosmetic dermatologist, Peter Helton, and takes you five minutes to downtown Long Beach. MD, will discuss how lasers interact with our The list of things to do is a mile long, but for starters, procedures, various contraindications such skin the Aquarium, day trip to Catalina Island, a famous submarine tour, twenty minutes to LA for a gazillion cancer and hyperpigmentation, and much more! things like Hollywood, Rodeo Drive, Universal Stu- ~~Pamela Horton, CPCP, is also well known for dios, and of course Disneyland and all that. Paddle- her manual device techniques for eyeliner. For boarding, boat rentals, etc., are just across the harbor. Take a harbor boat tour…the list is endless.” this presentation she will discuss making the right choices for eyeliner procedures. Again, this event will be limited to only 100 attendees! Register SOON at SPCP.org! ~~Always popular, a panel of experts will end the

Summer 2015 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Page 3 Men & Permanent Cosmetics by Brenda Wolk, CPCP

n our business, getting the next new client is always partner for a more targeted focus on marketing and Isomething on our minds. We book appointments providing services for men. This trend will only with our current clients and advertise for new pros- continue to gain momentum as it becomes more pects, but we are always wanting and looking for more commonly accepted for men to be interested and clients. I recently realized that for me, and possibly seek out these type spa type services or cosmetic for many of you, there is an untapped market starting procedures. According to SpaFinder’s trends for to emerge for our industry - and that market is MEN! 2013, men were rarely seen in spas 25 years ago, but now they account for about thirty percent of U.S. spa If I surveyed all of the members of the SPCP and visitors. asked what percentage of your clients are men, I’m sure the number would be low. It very well may In 2012, American men underwent 1.25 million end up being less than one percent of everyone’s cosmetic procedures, a five percent year-over-year clientele. With that said, a trend is developing across increase. Since 2000, cosmetic procedures for men the cosmetic industry that shows more and more men have increased by twenty two percent. Last year, using skin care and aesthetic products, as well as Botox® services for males increased by twenty taking advantage of other cosmetic and appearance seven percent over 2011, per a study by the American enhancing services. Academy of Facial Plastic and Reconstructive Surgery. Today’s male population is interested in maintaining a youthful and attractive appearance, and they are I can go on and give more statistics on the changing willing to take action to make that happen. Men are trends involving men and aesthetic and cosmetic now seeing the value of looking good and feeling their services, but I think you get the point. best. In general, societal attitudes are more accepting of anyone, male or female, choosing cosmetic services Why Not Men? or enhancements to address appearance or aging issues. So with all that said, if men want to look better and feel better about themselves why not include perma- Men & the Future nent cosmetics? We provide these services all the time for women, so why not include men? It stands to rea- Many guys have always thought of a spa as a woman’s son that men could benefit from the same procedures, realm, and the place where the women they know go especially if the procedure results are more subtle and while they’re watching sports. These guys, who are less obvious. When you’re trying to impress some- starting to take more of an interest in the way they one such as prospective dates, employers, business look, are starting to realize that maybe it is okay for associates, your spouse or family, or even your own them to go spend some money on how they look. employees, most men want to look their best, and a Whether it’s a haircut, getting a manicure or pedicure little tweak with permanent cosmetics could help. (or mani-pedi to make it sound more guy-like), hav- ing their eyebrows groomed, and body hair removed Since the majority of our client base is female, what (manscaped), or getting some other appearance im- do we need to do to change the focus in order to appeal proving procedure done, looks are important. Spas to male clients? First we need to adjust market efforts now cater more exclusively to men by providing male to appeal to men so they choose the services you offer targeted service menus, such as male waxing and to assist them in achieving the look they desire. There threading services. really is no need to recreate the wheel here, rather just do the same thing we do for any client – Advertise. It is now common for spas and cosmetic clinics to It’s not all that difficult, and any marketing

Page 4 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Summer 2015 campaign can easily be started by including specials NOTE: Eyebrow hair loss is quite prevalent with men. for men in the advertising you are currently using There are many potential causes of eyebrow loss in to generate business. Use holidays or seasons of the men. One that has affected over twenty million men in year to feature and promote services for both men the United States is andro-genetic alopecia, which is and women. Often the women in a man’s life are the a hereditary form of hair loss in men. This is by far the best and easiest access point to offer male directed most common cause of hair loss in men. Other caus- services; this could include educating current female es can include medications and chemotherapy. Men clients about services you offer for men. Offering suffering from thinning or loss of eyebrow hair may a gift card program or online gift certificates can experience loss of eyebrow hair as a devastating and provide another opportunity for increasing your male permanent appearance altering condition. However, client population. Another way to advertise is to offer just as for women, cosmetic tattooing of eyebrows can group or couple specials. Special events such as an be their answer. open house or promotion of on the spot specials for purchase of future services, or anything that will Eyeliner increase awareness of your services or traffic to your Here the goal will be to define the natural shape business, is worth trying in order to break into a new of their eyes and contour their lash line for a fuller market or expand a current one. but natural appearance. The goal is to help alleviate Procedures droopy or tired looking eyes and provide a natural, but more defined look. So, you get the men in the door, now what do you do? Just as you do for any other female client, you go Lips through the steps to qualify the client through consul- Create greater definition and fullness using a natural tation and consent forms; ensure they are a good can- color that will evenly blend or accentuate the natural didate for the desired procedure; determine you are color and lip shape. A male lip procedure can also be the technician willing and capable to work with them used to correct an uneven shape or crooked lines or and on them; answer any questions; manage client scars. expectations, then schedule the appointment; perform the procedure; and provide follow-up through the Medical Restoration healing and subsequent procedure process. Of course, just as you do with other clients, you document every- With these procedures you will utilize various camou- thing and take photos as reference and validation of flage techniques used on scars, burns, or skin grafts. the procedure area before and after the procedure, and This can also include cancer patients and alopecia then prior to and after a follow-up procedure, with a sufferers. Camouflage procedures require advanced healed photo included if possible. training and specific skills, so hands on training and a level of expertise are necessary before offering these During the consultation you can offer all of the same services to any clients. procedures you offer women. They include: Whatever procedure is being performed on the male Brows client, it’s not meant to be noticed. Procedures for men are meant to accentuate their best features and This service can be offered to enhance and shape minimize the worst, so they look like an expertly sparse or light brows. Male eyebrows tend to be thick, enhanced version of themselves. You want male as men in general have large brows. But those having clients to look in the mirror and confirm they look lost that thickness may benefit from or want to regain younger or better in a subtle, but noticeable way. that look. The male brow thickness is there for a rea- son; it helps to balance other facial features, such as the more masculine bone structure, as well as facial features and face shape.

Summer 2015 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Page 5 Case Study color). On the third and last visit I used a 3 liner needle configuration to create a more textured and dimensional Now I want to share with everyone an experience I effect, again using the darker grey pigment. In the end had with one of my male clients. This client came to he was very pleased with the result. As a matter a fact, me asking about cosmetic tattooing for his brows. He I just heard from him recently and he loved his brows is in his forties, nice looking, and well groomed. His and will be coming back to maintain his new look. hair and eyebrow color are salt and pepper and he also had a nice brow shape. During the consultation he Eyebrow Shapes for Guys The natural shape of eyebrows in men is completely different from that of women. The typical women’s shape includes a tapered delicate finish on the tail, a higher arch, and a more defined shape overall. With a man’s eyebrow there’s more of a flat shape and a blunt tail, creating a fuller stronger brow. Also, men have thicker brows. Brows play an important role in the looks and personality of men. Here are some tips on choosing the right eyebrow shapes for men. Before procedure Round mentioned he had been thinking about having his If a man has large eyes and brows tattooed for a long time. After doing a lot of a wide forehead, then round research he decided to make an appointment. We talk- brows would best suit them. ed about the color and shape. He stated that he had The brow should be in line been using a No. 2 pencil to fill them in and he liked with the frontal bone and should gently taper at the his arches a little higher than his natural arch. He also ends. It’s important to point out that you should never mentioned that he would like to fill them in softly to- have a sharp round shape, that’s only for women! If ward the bridge of the nose. you do that type of shape, you are going to add a de- We decided on a shape and color (a soft grey) and gree of delicacy and femininity to their looks. made an appointment for his first procedure. This client had a total of three visits to achieve the look he Angular desired. On the first visit I used a 5 round needle Angular shaped brows are configuration to do shading. My approach for this perfect for men with round procedure was very conservative. On the next visit I or fuller faces. This shape used a darker grey and again used a 5 round needle a enhances the eyes and gives little more aggressively (to achieve a slightly darker the face a well-balanced and flattering look. You should go with a soft angle so that it looks natural and attractive. This also looks well on men with a small forehead.

Flat For an oval face man, a flat brow looks great. These brows need to be as straight as possible. No arch. No After 3rd Visit - Healed round ends. (This gives their face a small and round

Page 6 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Summer 2015 look.) The flat brow also works for men with small the Man Market. If you cannot attend every SPCP eyes. You also need to remember to keep a bit more event, I urge you to save and print every edition of space between the brows to make the eyes appear the Quarterly or the PC Buzz; I guarantee you will be larger. more informed and definitely more inspired! These recommendations are offered as a general One of my favorite parts of being on the SPCP Board guide for male eyebrow designs. Every situation and is recognizing members and being part of any award every client will require an adjustment here or there ceremony to acknowledge their accomplishments based on facial structure and individual preferences. and share how they have impacted our industry in general and the SPCP specifically. If you were able In Closing to attend the 2015 Spring Convention in Las Vegas and were present at the Annual Members Meeting So, there you have it! In a world where men and luncheon, then you witnessed first-hand the members women are becoming even more reliant on their we honored. Part of the excitement of these awards looks, demand for permanent cosmetic services is in- is often the fact the recipient is often clueless they creasing. It’s so gratifying to see the look on a client’s are being honored, and the Board and Administrative face after you’ve given them the look they’ve always staff have been able to keep it a secret! The secret desired. In my opinion, the feeling of professional keeping is even more difficult as we tend to recognize satisfaction can increase exponentially by including members that are involved in the industry and men as part of your clientele. I’m just now starting engaged with support and promotion of the SPCP in to increase my male client base, but going forward a big way. I don’t want to miss the opportunity to have more male clients taking advantage of the services I offer. It was no small accomplishment to pull off the From this point on, men will be included in all of my surprise element for Karen Betts, CPCP, to receive business planning and marketing efforts. the Industry Leader Award, the most prestigious award given to those making special contributions to the industry, and to SPCP. It was exciting to see the About the Author: In 2004, Brenda became a skin care look of surprise on Karen’s face, as well as the pride consultant and then went on to become a of her UK colleagues attending the Convention. professional makeup artist. She enjoyed this type of work so much she wanted to further The next big award was given to Susan Preston of her career by becoming a permanent cosmetics professional. Brenda is the owner PPIB (Professional Program Insurance Brokerage). of Beauty EverLasting Permanent Cosmetic It was thrilling to be part of this recognition by Clinic and Training Academy in New Jersey, presenting her with the 25th Anniversary Founders and has been in the permanent cosmetics Award honoring her for her ongoing support of the business for over 10 years, is a CPCP, as well SPCP organization that serves and benefits so many as an SPCP Trainer member, and regularly attends and supports SPCP events. Brenda’s work includes camouflage, areolas, and in the industry. If you know these two women, you other advanced procedures, often receiving physician referrals already know how much they have done for the for clients requiring those services. permanent cosmetic industry, and more importantly for the SPCP. From the Presidents Desk If you are considering becoming a Certified (continued from page 2) Permanent Cosmetic Professional (CPCP), then you will especially want to read the article in this edition shares her dream of twelve years to produce beautiful written by Barb Rahn, CPCP. Barb received the brows. You will be impressed and inspired as her award for achieving the highest score on the CPCP brow journey, and persistence to attain the results she exam during 2014. Although I encourage people to dreamed of, became a reality. Also, included in this take this exam all the time, and a few may be inspired Quarterly edition are ideas about connecting with because of that, having someone who has recently your clients in a special way, as well as tapping into

Summer 2015 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Page 7 taken the exam and made the highest score discuss cosmetics since 2002 through four Industry Profile the importance of becoming a CPCP and how to best Studies: Vision 2003 through Vision 2012. It is now study for the exam is going to have more credibility. time to continue tracking industry information and I think everyone needs to be an SPCP member and trends with Vision 2015. become a CPCP because I believe it is one of the best professional investments and industry associations SPCP Industry Profile Study you can be a part of. However, hearing from a colleague or fellow member is likely going to make This study is all about you, who you are, where you you consider the benefits in a more serious way. are, your professional profile, and services you of- fer. Each response is essential to achieve the needed You have to walk the talk to be considered credible information to keep our industry moving forward in this business, and there is no one more dedicated to globally. promoting the SPCP, or year after year continuing to Remember: attend educational events, than Val Glover-Hovan, CPCP, SPCP Director and Education Chair. Once • Any permanent cosmetic professional partici- again, Val was the recipient of the award for referring pating in this study can do so in a confidential and having the most technicians join the SPCP in manner. 2014. Val shared her best secret to having members • Anyone currently training or active in the join, and the secret is including the first year of SPCP permanent cosmetics industry can participate membership in the cost of her training courses. Many in the study, it is not limited to SPCP members, technicians have found the SPCP on their own or and the results will be utilized to provide input through their peers, but imagine what an advantage it for educational programs and strength through is to be a part of SPCP from the very beginning with numbers information to promote legislative training and then throughout your career. influence and regulations in our favor. At the Members Annual Meeting, it was also PLEASE PARTICIPATE IN THIS STUDY bittersweet to recognize Dawn Marrero, CPCP, TODAY – we have not reached our targeted number of Membership Chair, and April Meese, CPCP, responses to date. Also, please share this with all who Projects and Ethics Chair. Both of these members are active in the permanent cosmetic industry. https:// have served the SPCP Board and the members in a www.surveymonkey.com/s/SPCPVisionStudy2015 most memorable way for four years, and then some. It takes time, dedication, and a lot of hard work to serve on the Board, and these two did so in a most Lifetime Members exemplary and memorable way. Although they have completed their terms of service on the Board, both he following individuals have been added to the remain involved and committed to SPCP, so do not Tranks of this prestigious group of members who expect either of them to disappear. They will continue have remained dedicated to both the SPCP and the to make contributions through written articles, or industry for over ten years. service projects, or offering a helping hand at SPCP Dawn Cragg, M.B.E., CPCP events. Well done Dawn and April, and thank you for your contributions and service to SPCP and the Marilyn S. Jones, RN, CPCP members! Maria Kian, CPCP I recently saw an internet post with someone asking Diane V. Sharp about what could be expected as a salary range for a Frankie Smith, CPCP permanent cosmetic technician. No one really wanted Helen Morse Walker to respond with specific information, however there is an industry study that has tracked a wide range For more information on the Lifetime Member of information and topics related to permanent opportunity, contact the SPCP office.

Page 8 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Summer 2015 Taking the Permanent Cosmetics Consultation Online by Jill Hoyer, CPCP

’m sure most of us do a client consultation or might communicate with different members of the Ipre-qualification of some sort prior to scheduling staff, there was in-coming information and questions and performing permanent cosmetic procedures. The darting from all directions from staff to clients. Based consultation is the time our client decides if they want on all of the ways we consulted or communicated us as their artist and the time we qualify them and with clients, I felt the need for a more time effective ourselves for the procedure. and organized way to pre-qualify and consult with potential clients. In the beginning of my career, eleven years ago, I always preferred, if not required, an in-person The way we consult at my business now, which is consultation prior to booking a procedure. I liked why I was asked to write this article, is a web-based meeting my clients in person. I would of course, form we call CVE (Consult Via Email), and should not pre-qualify them for the procedure, but I would also be confused with a general email inquiry. I’ll explain think about their design, and techniques I might use, about the form in a moment, but there’s a little history what colors I would pick, and even making sure I of how it all came about. could or even wanted to work on this person. There are many things to think about when we are new to From Esthetics to Permanent Cosmetics the industry and first doing procedures. Working on someone without an actual live consultation did seem The request of “I would like to book permanent eye- a bit daunting at first, didn’t fit my work style, and brows tomorrow at noon” requires another skill set made me uncomfortable. than booking an eyebrow wax or facial. I have other staff that offers esthetics, With time and experience, and booking a facial or brow and the need to keep up wax was a piece of cake with market demands and compared to the knowledge the influence of information and time one must have to technology such as social handle permanent cosmet- media, website presence, ics inquiries. As I have now and review sites such personally stopped offering as Yelp, I found the esthetic services, my per- population in general was manent cosmetics business not consulting for services has increased. I soon real- as much in person. The ized my front desk had to consulting process and have better training, espe- booking procedures were cially since I would have a being handled over the phone, by general email load of emails and calls to return at the end of a long inquiries, and even through some internet based video- day of procedures. I was getting overwhelmed with telephonic programs such as Skype or FaceTime. the time every client took to pre-qualify and consult Clients just wanted to book their procedures and come over the phone or by email. Even with well-trained in to have them done. Time and convenience for the staff, as I had experienced first-hand, booking perma- client, as well as the technician, were the main reasons nent cosmetic procedures requires more than a name driving the decision for streamlining the process. and a contact number. Because of the many ways for prospective clients to contact our business through phone, email, and As I mentioned earlier, there was in-coming websites, and the possibility that a prospective client information and questions darting from all directions in our office, and we felt the need for a more time

Summer 2015 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Page 9 efficient and organized way to pre-qualify and to the client’s needs. Although there are general facts consult. There was a demand and the fact was people and contraindicated conditions or information my just wanted to book the consult and procedure the trained assistant can respond to, I do have a personal same day, especially if they were out of our locality. say in all responses, especially for the photo review, This required my already busy front desk that catered design, color, and technique suggestions according to our spa services clients, to receive and deliver to the client desired goal and skin type. I make sure information via phone and email and hope everyone to address any bad shape issues, which may arise at on both ends covered all bases to prepare the client for procedure time. I believe keeping all consultations as their permanent cosmetic procedure. All that got me personal as possible which is why we end up with at thinking…we need some consult relief! least a 95% plus booking rate. Our response to the form also includes a quote, and I leave the potential The Purpose of the CVE Form client with a call to action such as “call us to book” Since we already receive a significant amount of email or “email with further questions”. It’s always a good inquiries that come directly from our contact us page idea to follow through with a personal phone call or on the website (but didn’t supply us with pre-quali- contact thanking them and letting them know we re- fying information), we wanted to try something new ceived and responded to their form and look forward - our responsive Consult Via Email form. We put our to hearing from them. web-master to work. Whether the client books in person, via phone, email, The overall purpose of the CVE form was to or CVE, they do get a copy of our policies with a price quickly help us obtain organized information, give quote, as well as pre and post procedure care, which the client a feel that they were important to us, and is either handed to them or delivered in an email. Our their procedure satisfaction was of utmost importance policy defines our deposit, price quote, cancellation to us. We wanted to convey that whatever questions or reschedules practices, six week follow-up visit, or comments each client made, their concerns were and long-term maintenance policies. This makes clear equally important and would be personally reviewed any information that might get misconstrued or lost in and responded to by their permanent cosmetic artist. translation, such as their price quote and our 48-hour reschedule policy. The web based Consult Via Email form is found on our website and is a basic client questionnaire giving CVE Summary us enough information to qualify a prospective client With a form such as a CVE filled in, there’s really not for a permanent cosmetic procedure. The form also a reason to come across unexpected incidentals the includes space for them to provide important details, day of the procedure such as: as well as a description of the type of permanent cosmetic procedure desired, and any specific design • I’m pregnant or breast feeding requests. In addition, we ask them to submit close up • I’m using Latisse® photos both with and without makeup. We have found that most of those visiting our website or making • I have a cold sore or fever blister (also known as inquiries know how to attach a photo or have someone herpes simplex virus, HSV-1) who will help them. Although it would be helpful, we haven’t made the CVE form mandatory for phone or email consultations, After the client submits the CVE form we get an as we don’t want to send our potential clients away email with the subject line: Consult Via Email with an once they have reached us. A well-trained front desk assigned consult number such as #212. can do enough of a consult and pre-qualification to book a client who prefers booking without an in- The Response person consultation. We do however, encourage our Wow, responding to an inquiry with pertinent infor- clients to send photos and use the CVE form if they mation and photos was straightforward and targeted want to make a specific phone consult appointment

Page 10 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Summer 2015 with the artist. Doing this gives the permanent A sample of the CVE form used in my business is cosmetic artist something on which to base the phone included: consultation. No matter what, we always want our [Editor’s note: Please be aware that medical information is clients to feel a personalized experience from start to often considered protected information and is often subject to finish. regulation regarding its use and handling. Be sure to check with your local/state/federal regulations to ensure you are compliant The consultation process and client information is with such regulations.] integral to our industry. We receive fifteen to twenty

percent of our inquiries through our Consult Via Email About the Author: Jill Hoyer, CPCP is the owner of Timeless form. The CVE’s we do receive make the consult a Skin Spa, and has been in the beauty industry breeze, and doing a photo review immediately prior to for over 20 years. She started her beauty career procedures is very helpful. It also puts me on the same with an esthetics background, and for more page as the client in a very short time. than a decade has dedicated herself to the permanent cosmetic industry. Jill is a long Clients tell us how convenient the process is because standing SPCP member often sought out for they can fill in the form anytime, anywhere 24/7, and her technical knowledge and skills, and her receive a personalized response within 48 hours. For writing and informative presentations. According to Jill, she feels that as an artist, us it streamlines and organizes our client information working with design, color, and making a difference in the lives and helps us reach even more prospective new clients. of others everyday is very fulfilling. Jill’s specialized training in I would like to increase the number of CVE’s used in permanent cosmetics has given her the ability to work on a our business, as it’s convenient for clients and us. diverse clientele and she loves what she does.

Summer 2015 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Page 11 Why Obtain CPCP Certification? by Barbara Rahn, RN, BSN, CPCP

hat an exciting time to be in the profession of • Elevate the entire profession of permanent Wpermanent cosmetics. Technology, equipment, cosmetics. and training opportunities abound! Skill and artistry have come together to offer more enhanced options • Increase recognition and visibility in your field. in our ever-changing field. Twenty years ago our col- • Measure and improve the competency leagues had very little assistance at their fingertips. and consistency of permanent cosmetic They learned by trial and error. Many of these profes- professionals. sionals are still practicing, and newer technicians are so lucky to have them training, teaching, and offering • Open the door to more opportunities. support and advice. The certification was originally developed because If you are just starting your career in permanent the SPCP, along with industry and regulating cosmetics or are well on your way to a growing career, professionals, as well as consumers, recognized a need earning the honor of CPCP (Certified Permanent for a professionally developed, non-biased competency Cosmetic Professional) is an essential component in exam. Many states are just now beginning to regulate your path to success and professional development. our industry. Other state legislative or regulating The CPCP certification represents an elevated level boards are reviewing their laws and policies for of achievement. It demonstrates to your peers and permanent cosmetic professionals. The SPCP offers the public that you have a broad knowledge base the CPCP exam as a key element for the permanent in permanent cosmetics. Your clients and potential cosmetic professional’s credential portfolio. My best clients will know that you have a credentialed advice – Don’t Wait...Don’t be Late...Be on Board and understanding of your field. They will know you are ready to comply with future legislation. deeply committed to your profession and that you The first step to obtain this prestigious credential are completely accountable for your performance. is to download the important information available Your clients will be comfortable knowing you have on the SPCP website at http://www.spcp.org/ taken the extra steps to be the best professional you information-for-technicians/cpcp-certification/ can possibly be. They will have confidence that you care enough to invest in continuing education and Requirements include: profession specific certification so that you provide unsurpassed services for them. • a course of study and training in the field of permanent cosmetics of not less than 100 hours Earning your CPCP will put you in a special league. at the fundamental level, to include a minimum You can be a role model and leader in your profession. of 65 classroom hours and 35 hours of pre-class Designation as CPCP can help you: study; • Be associated with the SPCP’s strong reputation • an industry specific Bloodborne Pathogens of excellence. Standard class must be taken within the past two • Improve your earning potential. years; • Provide a strong knowledge base and foundation • being currently active in the field of permanent in permanent cosmetics that demonstrates cosmetics or recently completed a training commitment to your field BEYOND program or apprenticeship; fundamental training. • provide state issued photo ID and other • Distinguish yourself from others. documentation;

Page 12 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Summer 2015 • meet and agree to the SPCP Code of Ethics exam. The study materials are wonderful and your requirements. colleagues are always willing to help. We can raise the permanent cosmetic profession to new heights Study Tips when we work together. Let’s support each other and elevate our profession to new levels. The key to success is to develop a study plan. Deter- mine your learning style. Do you learn best with a Editor’s note: Barb Rahn received the award for study partner? Are you a visual learner, or an auditory achieving the highest score on the CPCP exam in learner, or a hands-on learner? Develop a plan that 2014, so she not only knows about studying for the uses your learning style and makes learning easier for CPCP exam, she knows how to do it with excellence. you. Time management can be difficult when work- She is also known for her diligent note taking for any ing full time, caring for family, and trying to squeeze class or presentation she attends, and you will likely in study time. Manage your time effectively for best see her with a HUGE notebook containing all of her results. Choose a time of day when you are the most very organized information! motivated to learn. Don’t try to study when you are exhausted and cannot focus. About the Author: Barbara Rahn, CPCP of Enhanced Beauty Make use of the wonderful study materials available Permanent Makeup is in her second year in the permanent cosmetic field and is an active from the SPCP. The textbook Permanent Cosmetics SPCP member and supporter. She is an RN - The Foundation of Fundamental Application by and has really enjoyed her mid-life career Marjorie Grimm, CPCP is a manual you will use change. She teases that hospital nursing was throughout your entire career. Invest in yourself and enjoyable and fulfilling, but working inthe “ your career by purchasing this text; study it, keep it pretty world” is phenomenal! Combining artistry and caring for people is a great way to handy, and trust me, you will refer to it often. The combine her two favorite worlds. Student Workbook will give you the opportunity for self-testing. Understanding Permanent Cosmetic Color will help you be more informed and better educated in your understanding of color theory, Persistent Protection pigment color selection, and color corrections. Monofoil® Wipes and Spray provide an A strong grasp of color theory is essential both for antimicrobial protective barrier against 99.9% the CPCP exam, as well as success as a permanent of baceria and viruses on treated surfaces for an cosmetic professional. Another big hint – study the extended period of time. Germ Free HandZ - SPCP glossary of terms found at http://www.spcp.org/ A single application information-for-technicians/glossary-of-industry-terms / protects your hands Providing for the safety of our clients as well as for up to 10 hand ourselves is paramount in this industry. Study your washings. notes from your Bloodborne Pathogens (BBP) class and verify that the specific class you take meets the Hypoallergenic, non-sensitizing and requirements for the exam. Not all BBP classes are the non-irritating to same, nor do they all satisfy the CPCP prerequisites. human skin. A BBP class that is specific for permanent cosmetics, or the tattoo industry in general, will be the most Monofoil carries an beneficial. SPCP offers this type of class before Unconditional EPA each convention and conference. Another tip – take Registration. the class right before you take the exam so that the information is fresh in your mind. 1-866-568-3223 Good luck and don’t be afraid to take the CPCP www.dermalsource.com

Summer 2015 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Page 13 Women’s Health Issues Can Be Sneakier by Judith Culp, CPCP

omen need to understand how their bodies that cause diarrhea and/or vomiting, no access to Wwork differently than men’s to best protect water, or a severe injury can all lead to dehydration. themselves, as well as their clients, to respond to un- Symptoms of dehydration can include: diagnosed health issues promptly and appropriately. The first and foremost signal is change, if you notice a • Increased thirst change in your body or how it operates, this can be a • Dry mouth and swollen tongue clue that something needs to be checked. • Weakness As women, we are trained from youth to take care of those around us. Unfortunately, this can mean we • Dizziness disregard our own health signals and this can lead • Palpitations (feeling that the heart is jumping or to serious consequences. In the past most of the pounding) symptoms for serious health risks were those known only for men. It wasn’t noted how women’s bodies • Confusion were different and that their symptoms were often more obscure. Now that this information is coming to light, • Sluggishness, fatigue, or general discomfort it is important to educate ourselves; and if you are a • Fainting service professional, be able to respond appropriately if your client has concerns or you note changes in their • Inability to sweat health or the medical history information provided. While we cannot self- diagnose, or diagnose medical • Decreased urine output issues in others, we can learn when to get something If you note any of these symptoms it is important checked and also help educate our clients about when to seek medical advice. In the meantime, assistance to seek appropriate medical diagnosis and care. would include getting the person seated and One of the tricky parts is that different medical comfortable, trying to cool the person down and get issues can often have similar symptoms. This is fluids in them via water, popsicles, ice chips, or sports reinforcement that if we see the symptoms, we need drinks. Medical assistance may be required to treat to get them checked. Four important conditions that the dehydration, especially if the level of dehydration can lead to serious medical issues if not checked and is more severe or the symptoms do not completely treated will be discussed: dehydration, anemia, heart resolve with the intake of fluids. attack, and sleep apnea. Anemia Dehydration It is caused by a lack of adequate or healthy red blood This occurs when you use or lose more fluid than you cells. and is sometimes challenging to address as there take in and your body does not have enough water or are over 400 different types of anemia. Medical as- other fluids to carry out or sustain normal function. sistance is important. We know anemia is common in When we become dehydrated more water is moving women in child bearing years, but there are women out of our cells and the body than we are taking in; who are genetically predisposed to this condition and water loss is associated with sodium (salt) loss. Loss fight it their entire life. Anemia can also be caused of sodium can cause body functions to become out by internal bleeding. This might be triggered by of balance, and severe dehydration can even lead to medications being taken for another condition, such death. Existing medical health conditions, diseases as aspirin or ibuprofen for headaches or other aches and pains, or blood thinners such as Coumadin, or

Page 14 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Summer 2015 kidney disease, or other medical conditions. Anemia did notice some tiredness and a bit of tightness, but can have sneaky symptoms that are often confused mostly indigestion. Her husband finally took her to with other disorders. The most common symptoms of an emergency room to be evaluated. The staff noticed anemia include: her pallor and took immediate steps to intervene. She was having a heart attack, also known as a myocardial • Easy fatigue and loss of energy infarction or MI. • Unusually rapid heartbeat, particularly with According to Web MD, there are six symptoms for exercise heart attack in women. If you have one or more signs • Shortness of breath and headache, particularly you should call 911 and seek immediate medical care. with activity or exertion If you have a client experiencing even one of these symptoms to any degree, the prudent course of action • Difficulty concentrating would be to ensure the client also received immediate medical attention. Symptoms of a heart attack in • Dizziness women include: • Pale skin, especially noticeable in nailbeds 1. Chest pain or discomfort. Chest pain is the • Leg cramps most common heart attack symptom, but some women may experience it differently than men. • Insomnia It may feel like a squeezing or fullness, and the Since there are lots of potential causes that need spe- pain can be anywhere in the chest, not just on cific treatments, if someone is experiencing potential the left side. It’s usually truly uncomfortable anemia symptoms it is important they see a physician. during a heart attack, according to Cardiologist It is not something that can be addressed by self-med- Rita Redberg, MD, Director of Women’s ication and ignoring the problem or self-medicating Cardiovascular Services at the University of could make the problem worse. California, San Francisco - It feels like a vise being tightened. Heart attacks 2. Pain in your arm(s), back, neck, or jaw. This type of pain is more common in women than in Heart attacks in women can be very different from men. It may confuse women who expect their those in men. Part of this may stem from the way a pain to be focused in their chest and left arm, woman’s body handles cholesterol buildup different not their back or jaw. The pain can be gradual from her male counterpart. When men develop a or sudden, and it may wax and wane before plaque buildup it occurs in the major arteries. They becoming intense. If you’re asleep, it may tend to carry their excess fat in the belly. Women on wake you up. You should report any not typical the other hand are hiders and smoothers. We send the or unexplained symptoms in any part of your excess cholesterol to the tiniest little arterioles where body above your waist to your doctor or other the blood-oxygen interchange is supposed to take health care provider, according to Cardiologist place. We smooth it away across all of our body. We C. Noel Bairey Merz, MD, Director of the are also excellent at hiding or minimizing the prob- Barbra Streisand Women’s Heart Center at lem. So when the body does go into a heart attack Cedars-Sinai Medical Center in Los Angeles. mode, while the symptoms for women can be similar to those experienced by men, more frequently they 3. Stomach pain. Sometimes people mistake are not. This is because the causes of the problem are stomach pain that signals a heart attack with not in the same place. In a CPR First Aid class I re- heartburn, the flu, or a stomach ulcer. Other cently took, one of the female attendees told of having times, women experience severe abdominal a heart attack eight years ago. She never had any chest pressure that feels like an elephant sitting on pain. She had indigestion. Then she had it again. She your stomach, according to Cardiologist Nieca

Summer 2015 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Page 15 Goldberg, MD, Medical Director of the Joan This problem is one I had a rather personal encounter H. Tisch Center for Women’s Health at NYU with. In the past I have had a problem with sometimes Langone Medical Center in New York. loud breathing that was generally not prolonged, but rather interrupted with what could be described as 4. Shortness of breath, nausea, or lightheaded- gasps. But as a physical blockage in my throat became ness. If you’re having trouble breathing for no enlarged the symptoms changed and I quit snoring apparent reason, you could be having a heart almost completely. Problem cured, or so I thought, attack, especially if you’re also having one or but not exactly. It just morphed. Instead of snoring I more other symptoms. It can feel like you have had morphed into a more insidious symptom. I quit run a marathon, but you didn’t make a move, breathing. Thank goodness a friend alerted me. This according to Dr.Goldberg. friend also had sleep apnea and recognized it for what 5. Sweating. Breaking out in a nervous, cold it was. sweat is common among women who are At first I wanted to blow it off as an inconsequential having a heart attack. It will feel more like annoyance, but when I researched it online and saw stress-related sweating than perspiration from the health ramifications: high blood pressure, type 2 exercising or spending time outside in the heat. diabetes, weight gain, asthma, acid reflux, and car Get it checked out if you don’t typically sweat accidents, I realized the seriousness of the condition. like that and there is no other reason for it, such I made the call and saw a specialist in sleep disorders. as heat or hot flashes, recommends Dr. Bairey I found out my breathing stopped for 30-60 seconds Merz. many times an hour. My blood oxygen levels were 6. Fatigue. Some women who have heart attacks dropped from the normal 99-100% (normal is above feel extremely tired, even if they’ve been 90%) to 60% when my breathing stopped. In the sitting still for a while or haven’t moved much. educational discussion with the specialist I realized Patients often complain of tiredness in the chest, my falling asleep sitting on the sofa at night was according to Dr.Goldberg, who further states, probably sleep interruption and deprivation from not they say that they can’t do simple activities, like sleeping anywhere near normally. walk to the bathroom. I underwent a sleep study, spending the night at the So if you or your clients experience any of these sleep center wired into a computer via probes all over symptoms, or more than one, seek help to save a life. my head and upper body. They actually interrupted the study after only about two hours and diagnosed the problem and hooked me up to a fine trickle of Sleep Apnea oxygen. When they woke me in the morning it was Sleep apnea is a really sneaky disorder and can be the first time in a very long time I had gotten up even sneakier in women. Typically tied into loud without a headache - another symptom of the oxygen snoring, this symptom is very typical in men. With the deprivation. They put me on a fast track and in a slightly different structural differences in women this week I had a device to help assure good airflow and symptom can present, come and go, or be completely elimination of the problem. At the follow up visit the absent. A big part of the symptoms will be dependent doctor tested my blood oxygen level and it was 99%. on the cause. In most people one side of the nose and He even assured me if I missed a night or didn’t have sinuses is slightly larger. If the person sleeps with the a full night sleep with the device it was just fine. I was larger side up there are less breathing issues. But if very concerned how this would impact my personal they sleep on their back or other side, symptoms may life, but found using the machine has not been an be more pronounced. If the problem is being caused issue. It has however left me with elevated blood by a physical structural blockage these symptoms pressure which is now being treated and monitored. may be absent. When I visited a new Primary Care Physician (PCP) in January, I was rather surprised to see signs

Page 16 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Summer 2015 in the treatment room about the symptoms of sleep apnea. Clearly, this disorder is finally being more Member Referrals aggressively diagnosed and treated by medical professionals, as controlling it will control many other associated medical disorders. e sincerely thank the following members Wwho have referred their fellow technicians or In conclusion, although most permanent cosmetic students to the SPCP during the first quarter of 2015: professionals are not physicians, it is vitally important we know how to recognize and seek treatment for common medical conditions for ourselves, and for Beata Baranska Sidney Le our clients while they are under our watch as we Rose Marie Beauchemin Chin Lee perform their procedures. Joanne Berube Jeanee Lusby

About the Author: Judith Culp is CPCP, CIDESCO, and Hiyan Bitar Johnny McCarty NCEA Certified and has been a sought after lecturer and writer for the past three decades. Angie Byboth Debbie Miller She took permanent cosmetic training in Daria Chuprys Michelle O’Byrne 1987 and considers herself one of the lucky survivors. An SPCP Past President, she Kate Ciampi Roberta Pryor served on the Board of Directors four years and has worked in numerous other capacities Lynn Duncan Maria Riera for the Society and is currently a trainer member. She has been a subject matter expert Pat Gauthier Mary Ritcherson and contributing editor for various publications. Val Glover-Hovan Penny Rudy Majorie Grimm Valerie Weber Congratulations CPCP Certificants Convention Partners and Sponsors

e wish to recognize the following certificants Thank You! Wwho have demonstrated their desire to support cosmetic tattoo credentialing in our industry and Diamond Partners who now enjoy the benefits of being a Certified Permanent Cosmetic Professional. Catherine Alvarez Riana Janse van ERMA Rensburg INTERNATIONAL Genevieve Barlas D Mirtha Mendoza Harumi Branch Sapphire Sponsor Yurian Molano Melissa Cate Heather Pacheco Sonia Cortes Robin Pels Garcilazo Cecilia Guadalupe Ruby Sponsor Marty Dean Ramirez Navarro Laura Galvan Mary Ritcherson Thelma Gonzalez Alix-Maree Tully

Summer 2015 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Page 17 My Brow Journey: The Importance of Learning New Things by Nettie Cumpton

hen I was first asked to write about my Brow Brows, from day one of my career, have been my WJourney, my first thought was “I am NOT a least favorite part of permanent cosmetics. All I knew writer.” This was followed shortly thereafter by my how to do was the solid, and I mean SOLID, brow fill. second thought; “Oh no, I can’t use my emoticon I guess my clients loved them because my business has application (app), how am I possibly going to express always been steady even from the beginning. I don’t myself without smiley faces, hearts, or dancing advertise, preferring instead to grow my business figures?” If you have received an email from me or through word of mouth. My clients were faithful, but have seen any of my social media posts, you know I still wasn’t overly fond of the brow look I was doing. that all my emails or posts always include tons of images known as emoticons as my signature style. Enter the amazing brow art I had just discovered. There were technicians doing the kind of brow designs I challenge others daily to step outside their comfort and procedures that I never knew were possible. I zones. So I am going to practice what I preach. This literally could not sleep until I learned the technique journey started twenty-five years ago when I traded a myself. Every spare minute I found myself looking permanent cosmetic technician several massages for a at them, studying them, and trying to figure out how permanent eyeliner procedure. I loved the eyeliner so the heck other technicians were doing these amazing much that I sent her lots of clients. When I’m excited brows. In January 2014, a class featuring hairstroke about something, the whole world hears about it, and eyebrow techniques was being offered. This was an this was all before Facebook! I was hooked and knew advanced class and I could not sign up fast enough. I one day I would learn this art form. Those twenty- was hungry to learn. This led to me ordering my first five years were filled with a full-time career with rubber practice faces and microblade (also referred to Albertsons (a chain of grocery stores) and a fifteen- as microstroke) supplies and I just started practicing year massage therapy business, so there was not much and learning on my own before I ever made it to the spare time to pursue a permanent cosmetics career. class. I was so excited and determined. Every night I drew brows on my sketch pad and that same sketch After deciding to retire from corporate America and pad became like another appendage. I never went my massage therapy career, I worked to make my anywhere without it - even sketching on flights when dream come true, and for the past twelve years I have one neighbor was snoring, and the other was doing had a successful permanent cosmetic career! I started homework. out in my career training with and using the hand tool method. I did this for a couple of years, and was then The advanced class date finally arrived and I attended introduced to two different and well known machines. and trained with well-known permanent cosmetic Oh what a great day for me! I decided my tapping professionals teaching the kind of brow techniques I days were over and I would be a permanent cosmetic wanted to learn and master. Little did I know, it would machine girl instead. turn into more than just a Brow Journey. I felt every fiber in my permanent cosmetic consciousness begin In December of 2013, I was invited to join a to awaken from a deep sleep. I loved the brows so permanent cosmetic Facebook group. Mind you, I live much I copied them, studied them, and went over them in Idaho and had pretty much lived in a permanent day and night. I was not only determined to learn this cosmetic cave before this, so joining this group was a technique but to be one of the best in the field. For the big step for me towards becoming more involved and next several months all I did was practice, practice, moving forward in my career. At first glance, the brow and practice some more. procedures they were doing were so fantastic, I found myself falling in love. If there was a stronger word When I heard of another advanced brow class than obsession, it would certainly be applicable here. featuring techniques for soft powder type brows, as

Page 18 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Summer 2015 well as hair stroke brows, I was on it as quickly as I October found me preparing to take yet another could book my ticket. I pre-sold brow appointments so advanced class with another trainer able to turn the class was paid for before I left town. I have found out the microstroke hairstrokes and brow designs that if you are excited about what you are learning, I wanted to master. I truly feel as though this class then your clients will be as well. This class taught me was my turning point. All the months and months of so much that it is hard to pick out the most important training and practicing finally clicked in my brain. details. It turns out that brow fills don’t have to look I also found that one on one training really worked hard and harsh like I had been doing, as I soon learned. for me. Looking at photos of my before and after I thought you had to pack that color in so it could last work, you can certainly see how far I have come. I the client twenty years or more! Just kidding. have done a complete turnaround, going from a rather strong distaste for brow work to pure delight. Who knew it was possible to achieve a beautiful hair stroke with my very own machine using a single I would love to encourage any technician hoping needle? Who knew? This particular advanced brow to break into or advance in this field. When I started class also included a color theory class, and it too twelve years ago, there was nothing at all like there is taught me so much and was also one of my favorite now. There are now many opportunities for advanced parts of the three day class. It is these types of advanced training and classes, as well as other professionals training events, as well as the people who attend and willing to help and encourage you. December of 2013 support them, that make me such a proponent of was particularly important to me, as it was the start of continuing education. There is always something new helping me out of my permanent cosmetic cave, so to to be learned, no matter how long you’ve been in a speak. The learning and training continues as I was field. able to attend the 2014 SPCP Spring Convention in Las Vegas. It was a joy for me to be able to attend and After returning home, following hours and hours meet so many of the technicians I admire so much, of practice with my trusty single needle, the brows as well as make new friends in the business I love so were just not turning out and my technique was not much. happening like I thought it would. Nevertheless, that little microstroke method was still as strong as ever. Here is a progression of where my work started On the practice pad. I could glide that tool like it with the Solid color eyebrows, and then beginning was butter. Later in June I found another advanced and more developed skills using the microstroke brow training course being held. The class featured technique. I call these my Brows with Class because an international permanent cosmetic professional it took many classes before I was able to learn and proficient in and teaching her version of the micros- develop the techniques to attain the brows I dreamed troke brow technique. I had already spent the summer of being able to give my clients! playing with the technique on my practice pad. In my mind it was now time to get serious. Once again, I On a technical note: pre-sold brow appointments to support my education- al goals and drove nine hours to attend that training. I was again overwhelmed with knowledge. With my ever present sketch pad by my side, I began trying to incorporate everything that I was learning. The past six months of advance classes and practice had taught me a lot. Interestingly, it was not the brow techniques alone that I had learned. I discovered that no matter how long you have been in a business, you can just never get enough education. It is not only important for your clients, but for you and your confidence level. I cannot reiterate this point enough.

Summer 2015 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Page 19 • My aftercare instructions for the microstroke brows: Blot for 2 days; after flaking is done, apply a tiny bit of aftercare product for a few days - less is better, and the color stays beautifully!

What I like to do when a client comes in for a brow consultation: I show the client three pictures: 1. Solid Brow fill that will last approximately 2-3 years with proper care. 2. Powder Brow that will last approximately 2-3 years with proper care. 3. Microstroke Brows that WILL have to be refreshed once a year because they are delicate and fine wispy hair that will fade faster. Then I give them their choice. There has not been one client who has not picked the Microstroke Brows! In my professional opinion, microstroke brows are here to stay. You can either learn to do them, offer them, and watch your business double, or not! That is your choice! But in my business I can tell you they are not a fad. Stay Calm and Microstroke on and never, ever quit learning or training!

About the Author: Nettie Cumpton began her career in perma- nent cosmetics in 2003 and has progressed to owning and operating her own permanent cosmetic business, Permanent Cosmetics By Nettie. Her artistic skills were developed in the cake decorating business and Nettie was also a massage therapist and instructor at the Idaho School of Massage Therapy. In her free time, she enjoys riding her Harley-Davidson motorcycle, Zumba and yoga classes, and is also involved in volunteer work, community education, and hospice care. Nettie is proud of her amazing husband and also • I mainly use only the 11 and 14 Flex needles has a spoiled rotten cat named Mr. Ted. Through it all, she is well known for wearing her trademark tu-tu’s as often as possible. in a single use microstroke tool. • Also, I strongly suggest if you are doing microstroke brows, always go two shades darker than the desired color when choosing your pigment colors.

Page 20 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Summer 2015 Welcome New Members

lease join us in welcoming the following members who have joined the SPCP during the first quarter of P2015: Lisa Allen Cindy Fonda Valli Rapaport

Anna Almbanis Shannon Francis Donna Rentz

Yeimi Alzate Garces Sheila Gibilisco Kimberly Richards

Laura Amoretti Thelma Gonzalez, CPCP Tammy Rideout-Pena

Lauren Anderson Veera Gorlatova Maria Riera

Susan Baatz Joyce Gunderson Pennylane Ritchie Yvonne Battistelli Ilvana Handukic Allen Roth Hada Bitar Victoria Heintz Pia Rotman Natasha Borciani Jill Herttua Jill Sans Harumi Branch, CPCP Marifel Juan-Inocelda Georgina Schembri Melanie Brown Irazema Kiefer Anne Marie Spiliotis Jacqueline Carini Christine Lee Laura Sprance, RN, FAAM Nicole Carter Dawna Mainard Stella Swisher Debbie Casson Michelle Malquist Kyprioti Theodora Christine Cristina Ali Maltese Tara Thomason Rose Cruz Vicky Martin Veronica Thuong Tran Melba Czosnowski Chris McGinnis Amy Thuy Ngo Rosangela de Oliveira Erika Mopress Trudy Trinh Nicole Dolan Elisha Naccarato Mary Dornan Marcel Nagy Rhonda Vacanti Kristin Duncan Julie Nguyen CarolAnne Velarde Zoulikha Elamraoui Linda Paradis Bluma Vinik Ahmed Elborno, M.D. Debra Pease Tatiana Wakim Roberta Ferretti Oksana Pokrasov Mandy White Gabriela Flores Katherine Prada Kellie Wilson

Summer 2015 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Page 21 How Deep Do We Really Go? by Elaine Pichet, CPCP

irst, I want to thank the SPCP for this opportunity work is a way for us to not only transform a very poor Fto share with all of my peers my thoughts for this application; it is a gift to change someone’s experience article. regarding permanent cosmetics. Corrective work offers an opportunity to re-write history and give the We are so blessed to be in this industry; every gift of beauty, which sadly was expected the first time. single day, when I drive to work, I have to remind The following is one of my favorites when it comes to myself how infinitely fortunate I am to do what I do focusing on price instead of quality - The bitterness of for a living. Having done permanent cosmetics for poor workmanship lingers long after the cheap price more than eighteen years, I yearn everyday to meet is forgotten. new clients and work with the ones that return for maintenance. When I was approached about writing The other facet of our work is the therapy that an article, I wanted to write about a subject that could clients often expect; it is not surprising since I believe possibly enhance your techniques, color choices, and our work is such an intimate interaction. I am happy corrective work, although my heart told me to write that clients are candid and feel so safe that they enlist about the depth of our tattoos! me as a confidante. All I can do is to listen attentively with much love and without judgment; I don’t really Being in the beauty industry is often a double edge offer any advice, I just listen. Life in general is a sword; running after the aging clock and trying to turn roller coaster of ups and downs and with twists and back the hands of time is often an impossible feat but turns that can be quite taxing and overwhelming. So we, as artists, have the tools to create such illusions here we are in our profession opening our arms to and magic for our clients. These beautiful clients shelter someone in need of having someone listen, come to us for guidance; and they trust our artistic eye while also offering beauty enhancements. Quite the and expertise in the battle against the aging process. amazing job we have. Through your implantation Our responsibility to be the best and being absolutely of pigment in the skin, you will ultimately implant stellar in our field is paramount. so much more; a beautiful and subtle enhancement, I cannot stress how important continuing education sometimes a virtual transformation, and a companion is; even though times can be hard financially, we that will listen and share. This work scenario can offer owe it to our trusted clients to keep up our skills and an amazing experience the client will share with many knowledge through continuing education and training. others, who in turn will come to you and say, “I want As far as I am concerned, you owe it to yourself as what she had.” well; education is simply a form of growth and it can I know I have touched thousands of hearts, lives, and be incredibly enlightening and beneficial. Not keeping souls throughout my career. When I am able to silence up amounts to taking away tools from yourself, and everything around me, I feel the strong influence of can result in becoming stagnant in your profession those many influences and connections. Sometimes I and in your business. Not investing in continuing am overwhelmed with the love and gratefulness that education or training might also change your work my clients have towards me. I strive to never take for from a passion into a mere habitude. There is not a granted all these amazing clients who have trusted me day that I don’t learn something new; and I feel so over the years. This year I find that I have been taken wonderful when I drive back home feeling so blessed. to a new level of connectedness; I am focused even The other side of this work is the fortitude it has given more and allow myself to be and stay in the moment me when I deal with challenging cases and corrective with every client that trusts me to do their permanent work. The challenging cases are in fact a testimony to cosmetic procedures. It is almost like a meditation the intricacies of our art and techniques. Corrective experience for me now.

Page 22 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Summer 2015 The actual experience is hard to explain, but experienced everything that has been documented. Elaine it almost feels like both the client and I transcend has changed my view on looking at my lips after all these and connect, and it feels unbelievable. Since I years!!! My self-esteem has been restored. I feel I have kissable lips. YOU’RE THE BEST!!” have started this journey for a more tranquil and meditative work practice, I have come home totally I cannot stress the word gratitude enough; being rested and unstressed after a long day of procedures. grateful for every little thing that this life and career I feel happier and light, plus I know for a fact that is offering; even in hard times, there is a silver lining. I am doing exactly what I was meant to do in this Quiet your mind, pay attention, stay focused, listen, earthly realm. and your work will soar to a new level and as a person, so will you. As a permanent cosmetic professional not only do you implant pigment in the client’s skin, but without realizing it you do so much more. The depth of your About the Author: Elaine Pichet, CPCP sees permanent cos- pigment will go as far as the possibility to touch metics as a means to restore color and definition in aging skin or to simply enhance natural beauty. Her technical expertise, someone’s life, and indirectly, their heart and soul. artistic background, and nurturing personali- As an artist you give of yourself deeply; and as a ty all blend together to create amazing expe- technician you excel and do the best work possible. riences and beautiful outcomes for her cli- This in turn allows you to provide another human ents. Having performed countless procedures being with an incredible combination of artistry over the past nineteen years, she is a huge advocate of the benefits that come from con- and skills, and you have the incredible opportunity tinuing education through the SPCP. Elaine to transform their lives with a deep and profound has been a guest speaker at many conven- experience. tions, both in Canada and internationally, for the permanent cosmetics industry, as well as plastic surgery Every single client is an intricate and one of a kind conventions. snowflake that is gracing this earth, and you have a chance and the honor to enhance, transform, or correct and restore. How powerful and how deep is our work? The best answer to that question is it is infinitely deep. Some clients and their stories will touch you profoundly. I am sure you have client stories that have changed and affected you. Here is one of mine that I would like to humbly share with you because it touched my heart in a most profound way.

“Elaine’s artistic talents are just amazing. I knew sitting in her chair that her “spirit” was infectious. I was so at ease knowing that my Lip procedure was going to work out perfectly. See, I was in an accident many years ago and have had 32 facial reconstructive surgeries. I never thought in a million years that my lips would ever look somewhat normal again. After the six weeks post procedure, I LOVE my lips. The Post Procedural Care Instructions were spot on describing how the healing process would evolve. I’ve

Before Procedure Immediately After

Summer 2015 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Page 23 SPCP Annual Financial Report (2014)

Page 24 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Summer 2015 Member in the Spotlight: Robin Pels, CPCP by Marilyn Jones, CPCP

What inspired you to become involved in turned down for the job, the owner of the permanent Permanent Cosmetics? cosmetics company called me, and that’s where it really all began. I worked for her for a good amount I graduated from the manicuring program at Redwood of time traveling to different locations in between Empire Beauty College in Santa Rosa, California working in the Sausalito business. I was booked every in 1983 with the intent of going back to get my hour on the hour from 9 am to 10 pm and got paid $700 Cosmetology license; which I did get in 1986. In the a week - which was extremely great money for that spring of 1988 my mom, who is a nurse, told me she time. The shop charged $1000 a procedure! I suppose kept getting solicitations for a new job opportunity I was too young to do the math. I asked for a raise called Permanent Makeup. It was a two day course and when the answer was no, I quit. They sued me offered to nurses and electrologists, but they accepted on the basis of a non-compete clause and wanted my application anyway. By now we all know to prevent me from working anywhere in for a mere $6000 anyone could train and the entire state of California. They lost become a Dermologist. It did not take the case for a state wide ban, but I long before I figured out I had pretty was not allowed to work in Marin much wasted $6000 of my mom’s County doing any type of tattoo money, and I had better figure work for five years. I got really this new job out pretty fast. I lucky and a plastic surgeon I met started inquiring at local tattoo had me come to his office and businesses asking for help. work there. All this doctor ever That did not turn out very well wanted was for me to refer him until a guy named John Boy business. That choice was the let me hang out. From that best one I ever made, and I still moment on I was hooked, and work in his adjoining office as still am. That was almost three an independent contractor. decades ago. I practiced on any family member possible and any I also took a bit of a hiatus from willing participants. I am pretty my permanent cosmetic career to sure those bad eyebrows are still renovate, open, market, and operate out there somewhere. a boutique hotel in South Lake Tahoe with my husband. After we sold it in What was your profession prior to 2013, I figured if I could learn to market and Permanent Cosmetics? run a business that I knew nothing about when I I only did hair and nails for a little while. Once I felt started and have a number one rating on TripAdvisor confident enough, I visited a well- known permanent for eight years, then I could surely market myself as a cosmetics company in Sausalito, California. I asked permanent cosmetics artist. for a job and was promptly shut down. What I did not know at that time was how a very few people What are the things you like best about the were vying for and trying to control any information Permanent Cosmetics profession? or market advantage in order to capitalize on this I really like my independence. I am going to be honest new and potentially lucrative business. Any secrets and share that my passion for permanent cosmetics or nuggets of information they discovered were now has afforded my children great college educations called trade secrets and closely guarded as valuable to set them on their paths to accomplish their own insider information. Well, about a week after being dreams. I have also gotten to meet the most interest-

Summer 2015 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Page 25 ing, independent, and talented people who inspire me Now that the kids have lives of their own, (my daugh- to be a better person. They remind me every day how ter is a nurse planning to become a Nurse Practitioner, lucky I am and to never take myself too seriously. and my son is in finance for Bank of America), we have a couple again lifestyle that includes two Cava- Give some examples of the most exciting lier King Charles dogs, Bentley and Vito. They are a moments in your career. handful. My husband Eric and I love music and going A lot of us have worked on clients with very recog- to festivals. We are true California hippies at heart. nizable names, but my heart still skips a beat when We follow the band Phish when possible and enjoy I see a famous name on my book or hear them on our days off in Sonoma County wine country where the phone. I most definitely have to talk myself down we live. A wise lady once told me, work a solid six to normal when they walk through the door. That’s weeks then take four to five days off. The first set of a scary, yet addicting feeling and adrenaline rush. days off is stay home time. Limit the phone and get Another exciting moment for me was when a well- things done around the house. The next set of days off known pigment manufacturer named a pigment color is to go away. I have followed this advice and main- after me! I cherish that thought all the time, knowing tained this pattern ever since and it works; neither my women are walking around with Pels Pink as their home or myself or my family ever get neglected. permanent cosmetic lip color. On a humorous note, if you were ever to be Who and What do you feel have been the most stranded somewhere for any length of time, instrumental in helping you achieve the success what is the one food item that you would have you have today? with you or wish you had? My husband and my children have been the most There are two and I will not choose between the two instrumental in my permanent cosmetic career and food items - cheese (triple cream preferred) or almost success. They have been my cheerleaders, my judge, any kind of fat laden yummy delicious cheese, and my jury, and they bring me back to normal when I get the second is dark chocolate, NOT milk chocolate, a little too “Robin.” Professionally it would have to only dark. And I know mascara is not a food, but that be tattoo industry veterans, Mary Jane Haake, CPCP comes too. and Laura Vida. Those two ladies were there for me for every stupid question, taught me to make needles, Finally, what is one thing about you that SPCP color blend, and how to truly mix the art of tattooing members would be surprised to know about into the blend of permanent cosmetics. They helped you? me merge my talents. I learned more than implanting I am very, very shy and would much rather sit and a precise tattoo line; I learned to shut up and listen, listen to everyone than ever speak up and talk. I make not only to others, but to myself. Anyone can lay a a lot of decisions by listening to others. When I do straight line if taught well, and now surrenders to contribute to a question or conversation, I think my optical assistance (magnifiers), but very few can just input has validity. I am also allergic to mayonnaise. listen. Another key to any success I have can be at- tributed to both inside and outside the presentation ar- eas of the SPCP conventions and conferences. These settings have offered vital information, networking, casual exchange of information, and relationships that hold all the keys to our success if we just listen and engage in the opportunities available.

On a more personal side, how do you spend most of your off time? We don’t enter the future... We create it.

Page 26 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Summer 2015 NEXT SPCP QUARTERLY DEADLINE ERMA July 15th, 2015 All ads must be submitted as camera-ready art and DINTERNATIONAL meet size guidelines. Late ads will not be accepted. Ad submissions must be either a clear laser copy or via disc or email as a “TIFF” high resolution file of 300-600 NEW Brow Colors for Micro-Stroking, dpi. Include a print copy with all disk submissions. Flat, or Single Needle Work All Quarterly articles must be submitted via email and Because of the strong cooling during the saved as Microsoft Works, Word 6 or 7 or Word 2003. healing of this kind of procedure, the If your ads or articles can not be opened we will not be undertones of the pigment used must be able to insert them. Please include any article graphics as JPG or TIF files and attach them separately to the file warm enough to compensate for this. when you send them. Many times we can not extract For the perfect color brows: graphics from articles for proper insertion. If you need ad layout assistance please contact [email protected] for a price quote. Payment for ads should be done through SPCP headquarters and are accepted from approved supplier and trainer members only. Suppliers may only advertise training if they are Warm Brown Light Warm Brown Light Auburn a trainer member. The SPCP cannot be responsible for unsolicited articles or the return of such. Submissions will be edited for clarity and space. The editorial and advertising content Errors and Omissions is for educational purposes only and is not intended as a substitute for classroom training or medical advice. Editor’s Note: Often mistakes or errors are both unin- tentional and regrettable, as they are in this case, but they Submit all SPCP Quarterly articles to the editor: are errors nonetheless and need to be acknowledged and Marilyn Jones via email: [email protected] corrected once the error is discovered or brought to our attention. Submit advertisements directly to home office. On page 6 of the SPCP Quarterly Spring Edition, volume Prices and dimensions 1, 2015, the article “Migration of Pigment – How did It 1/4 page: 3-1/2 x 4-1/2” $300 Happen” required correction for attribution of information 1/8 page: 3-1/2 x 2-1/8” $175 and proper reference credit.

The article, “Out With the Old and In With the New” in the same edition, also had minor corrections on two of the picture captions. Updates for accuracy occurred on page 14 (bottom pair of pictures) and page 15 (top left picture). DISCLAIMER Please refer to the following link to previously published Copyright 2015 Society of Permanent Cosmetic Profes- articles in the SPCP Quarterly, Spring edition, volume 1, sionals. All rights reserved. Reproduction or transmission 2015, for the updated versions with the proper attribution of content in whole or in part is prohibited without written of information, reference credits, and caption updates. permission from the SPCP. The views expressed herein are those of the authors and not necessarily of the SPCP or its http://spcp.org/qtrly/SPCPQuarterly2015-Issue1_Spring.pdf advertisers. The SPCP cannot be responsible for unsolicited articles or the return of such. Submissions will be edited for Again, these mistakes were both unintentional and regret- clarity and space. The editorial and advertising content is for table, and we will endeavor in the future to ensure these educational purposes only and is not intended as a substitute types of omissions do not reoccur. for modality training or medical advice.

Summer 2015 ~ SOCIETY OF PERMANENT COSMETIC PROFESSIONALS ~ Page 27 Society of Permanent Cosmetic Professionals PRESORTED STANDARD FLAT 69 North Broadway St. • Des Plaines, Illinois 60016 U.S. POSTAGE PAID DES PLAINES, IL PERMIT #102