media kit marketing | advertising

dailyprogress.com

685 West Rio Road • Charlottesville, VA 22901 • (434) 978-7200 contents

why advertise with us?...... 3 our market/our readers...... 4-5 marketing services...... 6 advertising options...... 7 special sections calendar...... 8 retail advertising rates...... 9 national advertising rates...... 10 pre-print advertising rates...... 11 general classified advertising rates...... 12 real estate classified advertising rates...... 13 recruitment classified advertising rates...... 14 automotive classified advertising rates...... 15 sticky note advertising...... 16 color rates...... 17 contract and copy regulations...... 18 mechanical specifications...... 19 ad file preparation...... 20 contact us

Carolyn Cullen, Regional Advertising Director – (434) 975-7112 – [email protected] Jim Kelly, Business Development Manager – (434) 978-3437 – [email protected] Fran Hogan, Call Center Supervisor – (434) 978-7297 – [email protected] Flynn Kern, Advertising Office Manager – (434) 975-7116 – [email protected]

Anne McKenzie, The News Virginian Advertising Manager – (540) 932-3545 – [email protected] Nancy Embree, The Central Virginia Weekly Group Advertising Manager – (540) 672-1266 – [email protected]

2 why advertise with us?

Want to reach thousands of consumers in the Charlottesville market? Look to the region’s Number one local daily newspaper, The Daily Progress. The Charlottesville Daily Progress offers both print and web campaigns to meet your needs.

Business owners often think that newspaper advertising is too costly. We’re here to dispel that myth and assure you that The Daily Progress has programs for every budget level. We refer to our Sales Representatives as Solutions Experts, because they work with all sorts of different businesses to create ways for those businesses to achieve their marketing goals.

TOP 10 REASONS TO ADVERTISE IN THE DAILY PROGRESS

1. Daily Progress ad campaigns get results. When your ad runs, the phone rings, people come in, your web site gets visits and your sales potential grows.

2. Daily Progress advertising lets you reach new customers. Whether you’ve been in business for 50 years or 50 days, you need to reach new people to keep your business growing.

3. Daily Progress advertising can target specific areas, readers and areas of interest. We offer many programs and publications in addition to the “daily paper” that are designed to help you target specific customers.

4. Daily Progress advertising reaches more people every day than any other medium, which means that when our readers are in the market for your product, service or event, your name is the one they’ll remember if they’ve seen you advertise in the paper on a regular basis.

5. Daily Progress advertising is tangible, which means that your ad has a long shelf life and your customers will retain your ad message indefinitely.

6. Daily Progress advertising can run tomorrow! We have short deadlines, which means that you can get your message out quickly and can change that message quickly, if you need to.

7. Daily Progress advertising doesn’t charge you more to create and produce your ad, it’s already included in the price you’re quoted – that saves you money.

8. Daily Progress advertising is considered “content” in the paper. This means that your customers look to the paper to find the best deals when they’re in the market to buy.

9. Daily Progress readers have money to spend. We reach people with the highest household incomes, levels of education and home ownership. This means that our readers are the customers that you want.

10. Daily Progress readers (your customers) look for their paper every day. Whether in their driveway or in the box at area locations, The Daily Progress is a sought-after product.

3 our market & readers The Daily Progress is the leading daily newspaper in Central Virginia and the #1 advertising source in the local and regional markets.

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4 our market & readers

Circulation: Male: 48.2% Daily: 23,401 Sunday: 26,756 Female: 51.8% Demographics: Homeowners: 84% Population: 254,580 Education: 47.7% of residents 25 Households: 102,301 year old and have a Bachelors Readers: Daily – 58,502 Degree or higher Sunday – 66,890 Occupation: Median Age in Albemarle County: 36 63% (white-collar) 37% (blue-collar) Median Household Income: $63,669 DMA: 182

Overall, 70% of the market reads The Daily Progress. 3 in 4 people rely on The Daily Progress for advertising information.

Source: ABC Audit 2010 marketing services How Can The Daily Progress Help You?

We’ll find the right marketing solution for you. As the leading information provider in Central Virginia, we have many ways in addition to the newspaper itself to help you reach How yourCan customers. The DailyWhether it’sProgress brochure design,Help event You?planning, commercial printing, product sampling, copywriting, media planning, online campaigns, contests or promotions, we have the ability to We’ll fi nd the right marketing solution for you. As the leading informationhelp you provider target in Centralyour best Virginia, customers. we have many ways in addition to the newspaper itself to help you reach your customers. WhetherW e‘llits brochure do the design, work event for planning, you. commercial printing, product sampling, copywriting, media planning, With your input, our Solutions Experts and award-winning design online campaigns, contests or promotions we have the ability to staff will come up with creativehelp and you targetaffordable your best ways customers. for you to identify and meet your key marketing challenges. We‘ll do the work for you. With your input, our Solutions Experts and award-winning design staff will come up with creative andYou’ll affordable get ways results. for you Theto identifybottom and line meet for your any key business marketing nowadays challenges. is return on investment. We work with self-employed entrepreneurs as well as largeYou’ll corporations get results. to ensure that theirThe bottommarketing line for is any smart business marketing, nowadays and is returnthat on investment. it gets them We thework results with self-employed they need. entrepreneurs as well as large corporations to ensure that their marketing is smart marketing, and gets them the results they need.

Daily Progress Marketing Services Your income is the outcome.

(434) 978-7200 6 niche publications designHOME for your home and garden style april 2011 The Comeback Garden What to consider Y O U R G U I D E T O C E N T R A L V I R G for perennial gardens I N I A 2 0 1 1 - 1 2

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CENTRAL VIRGINIA

History S chools Business Enter tainment A thletics Outdoors Government g lf e-Magazine • July 2011 The Rural Virginian POSTAL PATRON LOCAL Serving Scottsville, Palmyra, Lake Monticello, Fork Union, Troy, Schuyler and Buckingham PRESORTED STANDARD U.S. Postage PAID Permit 67 Fluvanna’s 9- Charlottesville, VA By Wendy Edwards u All-Stars Team ComesWednesday, Home August 3, 2011 on home turf, “the more The Carysbrook field they can be 9-year-olds, was the sight a sunny the better,” the coach welcome for Fluvanna’s 9- says. “This is a chance to U baseball All-stars on July get together and not be in physically that we try to 27 as players eased into competition.” hold them to a standard, support, especially the their homecoming from but we have to remember This is Bowman’s second donations,” Bowman says. regional championships year heading the all-stars they are, and they should What’s next for the all- with a game of friends and team—and it is the boys’ be, 9-year-olds.” family. stars? The team has been second brush with success. Team mom Michelle “I just want them to “We lost in the semifinals Algieri says her son Kyle featured in an upcoming relax and enjoy each last year,” the coach says. wouldn’t have wanted segment of WINA other. That’s kind of how And while Fluvanna lost to be anywhere else this Morning News: Saturday they got where they’re to North Carolina in summer. “This is a great Edition and they will soon at,” says head coach A.J. the championship this group of kids. They mesh be guests on Varsity Lights 2011 Bowman, who helped lead year, just getting into very well together and the with Jerry Miller on NBC Special Bridal Edition this group of Fluvanna’s the championships is a kids feel the coaches are 29 (Aug. 7). finest ball players through significant milestone for very fair, (the kids) enjoy a series of victories to win Shields says he looks the team. them and that’s why they forward to making the all- their division in the Cal do so well. There’s not a Cameron Shields has stars team next year, and Ripken League semifinals, been on the all-stars team lot of pressure.” launching the team into getting a home run. five years in a row. “I like Kyle Algieri with Dad, Coach Mike There is a great deal of the finals for the first time Bowman says he’d love playing a lot,” says the 9- support for the semifinalists in Fluvanna’s history. year-old, who feels this who, with the help of to coach the boys again. hustled really good. I’m photo by Now that they are back Wendy.edwards “As long as they would year’s team did “pretty proud of them.” parent Michael Brown, good” in the finals. “They had several kids pitch. If raised more than $6,000 ask me, I certainly wouldHere Comes the Bride “It was truly a group tips for the perfect day the top of the line-up didn’t in less than a week to help come back.” Until then, effort,” Bowman says. “We score the bottom did. the league this year. he hopes the kids “keep They’re so far advanced Joe Wos Brings Cartooning to Central“And I have to give Virginia a their attitudes up and keep big thank you for all the playing hard, ’cause after By Patrick Robbins all, it’s all contagious.” Recently, the children of Central His career as a teacher began under Virginia were given an artistic and fun very unique circumstances. He was summer treat, when travelling cartoonist taking a class as a 16-year-old at an after- and storyteller, Joe Wos visited the area. school program being given at a local Wos gave several workshops to young community college, when the teacher aspiring artists at three of the Jefferson- took ill. Wos, being an experienced Madison Regional Libraries on July 7 and cartoonist, was quickly recruited to take 8. Each of his shows, which are part of over the class. He began professionally his one-man show series known as “Once teaching cartooning at the age of 18, Upon a Toon,” played to full houses of along with his work in the art world. youngsters age 14 and under. Hailing from Pittsburgh, Wos has been a professional freelance cartoonist and Wos, who has been active in the cartoon storyteller for more than 25 years and is field since the tender age of 14, not only a part of the large cultural scene in the Second Ceremony has published many characters such as old Steel Town. He was the resident Don the Duck and The Smartest Dragon, cartoonist for the Charles M. Schultz but also has a calling to empower his wedding etiquette (the creator of the long running Peanuts A Publication of the students. He works all across the country comic strip) Museum, located in Santa with children to create great characters Rosa, Calif. and cast them in great stories. Besides the characters he has created,

See July 23 - 29, 2011 CARTOON Actor David Hasselhoff on pG 2 3-on-3 Basketball Tourney a success (right) meets his Bridal Bootcamp namesake, an electrical technician from Texas, in the premiere of “Same Kids Thoughts onget inGoing shapeCourtesy forphoto the big day Name” Sunday on CBS Back to School Aug. 9 mattress discounters1 x 1” ad

By Wendy Edwards As the delivery of class schedules across “She goes out and sponsors the little Z—‚‚v the county marks the end of summer break, running group that Emma and I are in,” Fluvanna kids are both excited and nervous her mom, Bobbi, says. about going back to school—and perhaps While she would like summer to “keep a little sad. going,” Emma says she looks forward to “School is starting on my birthday,” says playing with her friends at school and soon-to-be sophomore Sidney Carr. “I’m reading. pretty bummed. I don’t want it to start on Emma’s brother Joshua, a rising sixth- my birthday, but I’m looking forward to grader, agrees that he’d like summer break seeing my friends again.” to continue. “I really like summer,” he says. PRIDE Inc. first 3-on-3 Basketball Tournament Carr’s schedule includes French, “But then if you go to school, you make Storewide July 23 at the high school. The 2011 Champion chemistry, English Honors 11 and world new friends and you also have the weekend Edward Riley and Andris Rivers of Richmond, VA history. “I am actually really excited about savings was a success held last Saturday, sleepovers with friends.” of VA. Thank you to all of the participants that to history because I have Mr. Blaha. He’s my up s are (left to right) Ivnijah Rivers, He admits to feeling a little nervous to event. Get your team ready for next year! bus driver and he’s pretty fun, and (history’s) 50%
 and Adrian Cary of Palmyra, about starting middle school this year. “It’s off! ok part in the highly competitive probably my favorite subject.” a new school and then I’m going to be in Rising third-grader Emma Vernon has the lowest grade there.” On the plus side, already met her teacher. there will be “science and science projects,” Courtesy “We’ve been running with her all summer which he really likes. INSIDE photo long!” Ms. Childs is one of the ‘pink ladies’ who helps organize runs in Fluvanna for Huston Oyler has similar feelings. Registration for CNA and the women’s four miler training program. “Being a freshman’s kind of scary,” she says. “You’re new to the school and you’re PCA Training Fluvanna Leadership COLu Page 4 MNS ‘10 Development Program See SCHOOL #1 & reinesjewelers.com C on pG Page 10 Don’t Get Me Started ONTACT 9 ‘09 434-977-8450 uS TED 240 Shoppers Ask Cheryl ...... Calendar/Editorial, ‘08, World ...... pg 2 Court In the Woods Terry Beigie: [email protected] (434) 978-7216 VO ‘07, Charlottesville1 x 5” ad ...... pg 4 ‘06, Reine's Jeweler pg 10 Advertising, r ‘05, (434) 286-3366 Sherry fo @7 Rhodes: [email protected] • H eating    [LJPG> CALL   • E lectrical Home Gr     Now Ripened own Vine    Buying Befor US! U
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  ! ws nƒŠs tatoes Clean Effe R„s Š ƒ t W $2.99 Our cts A ir Cleaner OƒƽĀYkƽ ƽ Ȏ è Ł staff is highly . ˛k€ Ā Łhƕƕ„€ PȎ your trained ̠ ˍΓ˛Āƕ˛ˍƕ total home , honest, l oy ƒŠ ˛˛ȎĀˍΓPˍ comfor al and dedicated ƒŠ ˛ȎŐĀȎ˛ʩŐ t and safet to of all y.One call your home will take c 2131 ’smajor needs are BERKMAR DRIV . 7 (434) E • CHARLOT 973-434 TESVILLE 8 • F AX , VIRGINIA (434) 978-462222901 973-4348 Serving Yo 5 x 4” ad u Like F amily robertson electric Since 1968 CENTRAL VIRGINIA NEWSPAPERS P.O. Box 9030 • Charlottesville, VA 22906 • 434-978-7200 • [email protected] retail rates retail advertising Effective September 14, 2009 RATES Weekly Publications** (Includes 30% discount DISPLAY - 6 Column for all 3 publications) Annual $ Commitment Daily Sun./Hol. Daily Sun./Hol. Thurs. Open Rate $44.56 $49.75 $19.14 $22.05 $31.09 $1,000-$2,999 $32.51 $36.73 $15.38 $16.70 $21.40 $3,000-$5,999 $31.63 $34.28 $14.53 $15.77 $21.18 $6,000-$8,999 $29.50 $32.25 $13.69 $14.83 $20.96 $9,000-$11,999 $29.49 $32.20 $13.25 $14.06 $20.76 $12,000-$14,999 $28.96 $31.51 $12.93 $13.78 $20.53 $15,000-$19,999 $28.38 $30.93 $12.55 $13.45 $19.83 $20,000-$29,999 $28.23 $30.66 $12.01 $12.79 $19.47 $30,000-$49,999 $27.63 $30.12 $11.74 $12.40 $18.06 $50,000-$74,999 $27.31 $29.74 $11.46 $12.02 $16.94 $75,000-$99,999 $27.04 $29.47 $11.09 $11.69 $16.94 $100,000-$199,999 $26.72 $28.99 $10.71 $11.30 $16.94 $200,000-$299,000 $26.45 $28.77 $10.00 $10.58 $16.94 $300,000+ $26.07 $28.39 $ 9.46 $ 9.98 $16.94 Non-Subscriber Progress Rural Shenandoah Publications Plus (Wed) Virginian (Wed) Shopper (Wed) N/A Open $17.00 $15.50 $17.00 N/A Contract $10.15 $ 9.00 $10.15 N/A Pick-up $ 3.70 $ 3.45 $ 4.06

Color Rates Local Please call our office Please call our office $260.00 for these rates. for these rates. $325.00 $450.00 Churches and Non-Profit can qualify for the $6,000 contract level. Political/Advocacy ads are charged at the open rate. Rates are net and non-commissionable.

Special Advertising Incentives AD RESERVATION DEADLINE To improve results, increase the frequency, and reach of your advertising message. Earn additional discounts as you enhance the value of your message. Daily Publications Weekly Publications** (Orange County Review, Madison MODULAR AD DISCOUNTS Publication Day Display Eagle & Greene County Record) Monday Thursday, 5 pm Full page (6 column x 21”) – 15% 1/2 page (6 column x 10.5” or 3 column x 21”) – 10% Tuesday Friday, 5 pm 1/4 page (3 column x 10.5”) - 7% Wednesday Monday, 12 noon Publication Day 1/8 page (3 column x 5”) – 5% 1/16 page (2 column x 3”) – 3% Thursday Monday, 5 pm Thursday Friday Tuesday, 5 pm FREQUENCY DISCOUNTS Saturday Wednesday, 5 pm Display 2 days – 4% 5 days – 15% Sunday Thursday, 12 noon Monday, 3 pm 3 days – 7% 6 days – 20% 4 days – 10% 7 days – 25% Repeat the same ad in any 7 consecutive day period and receive the above discount on each ad. Must be the same ad/no changes. Entire schedule must be booked at the same time. Use any mix of days, start on any day of the Non-Subscriber Publications Deadline: week. Discount is per ad, off price otherwise payable. Modular ad discount Monday at 5pm, 10 days prior to publication may apply. No other discounts apply. MULTIPLE PAPER DISCOUNT Holiday Deadline: 24 hours earlier than above regular deadlines Advertise in The Daily Progress & The News Virginian and receive 10% OFF The same ad must publish in both newspapers. Same ad must publish within six consecutive days to qualify for discount. Minor corrections are allowed for timeliness of ad. No other discounts apply. Sunday Circulation and Advertising rates will apply to New Years Day, Memorial Day, July 4th, Labor Day, Thanksgiving Day and Christmas Day. Circulation The Daily Progress (Charlottesville) Paid circulation daily 27,379;23,401 Sunday 26,75630,546 total paid circulation (Source: Annual ABC Audit 2010)9/28/08) The News Virginian (Waynesboro) RICHMOND TIMES-DISPATCH • BRISTOL HERALD COURIER Paid circulation daily 7,288;6,206 Sunday 6,0026,920 total paid circulation THE DAILY PROGRESS • CULPEPER STAR-EXPONENT (Source: Annual ABC Audit 9/28/08)2010) DANVILLE REGISTER & BEE • THE LYNCHBURG NEWS & ADVANCE The Central Virginia Weekly Group THE NEWS & MESSENGER • THE NEWS VIRGINIAN Publishing in the counties of Orange, Madison, and Greene. 10,000 Combined paid and rack distribution: 13,100. 20126/30/09 8 CENTRAL VIRGINIA NEWSPAPERS nationalP.O. Box rates 9030 • Charlottesville, VA 22906 • 434-978-7200 • [email protected] national advertising Effective September 14, 2009 RATES Weekly Publications** Non- Non- DISPLAY - 6 Column Daily Sun./Hol. Subscriber Daily Sun./Hol. Subscriber Thurs. Retail $57.88 $61.36 $28.39 $23.85 $27.26 $18.17 $39.75

DISPLAY - 10 Column Classified National $56.78 $60.58 $28.39 $24.44 $25.85 $17.31 $22.17 Recruitment $64.90 $80.65 $45.45 $28.55 $29.80 $21.58 $24.88 LINE - 10 Column Classified National $5.51 $5.56 $2.37 $2.38 Recruitment $6.29 $7.38 $2.74 $2.78

Color Rates Ad size Spot Color Full Color Ad size Full Color 126” 27% 35% of ad cost 31.5” – 126” 25% of ad cost 63” – 125.75” 29% 37% of ad cost 15.25” – 31.25” 30% of ad cost 31.5” – 62.75” 31% 39% of ad cost 3” – 15” 35% of ad cost 15.25” – 31.25” 33% 41% of ad cost Rates are gross. 3” – 15” 35% 43% of ad cost Rates are gross. Preprints Non- Non- Full Run Daily Sun./Hol. Subscriber Daily Sun./Hol. Subscriber Weekly Single $86.00 $90.20 $86.00 $86.00 $90.20 $86.00 $86.00 2pg std./4 pg tab $91.25 $95.50 $91.25 $91.25 $95.50 $91.25 $91.25 4 pg std./ 8 pg tab $96.50 $101.00 $96.50 $96.50 $101.00 $96.50 $96.50 6 pg std./ 12 pg tab $101.75 $106.00 $101.75 $101.75 $106.00 $101.75 $101.75 8 pg std./16 pg tab $107.00 $111.00 $107.00 $107.00 $111.00 $107.00 $107.00 10 pg std./20 pg tab $112.00 $116.00 $112.00 $112.00 $116.00 $112.00 $112.00 12 pg std./24 pg tab $117.50 $121.00 $117.50 $117.50 $121.00 $117.50 $117.50 14 pg std./28 pg tab $123.00 $126.00 $123.00 $123.00 $126.00 $123.00 $123.00 16 pg std./32 pg tab $128.50 $132.00 $128.50 $128.50 $132.00 $128.50 $128.50 Over 16 pg std./32 pg tab add $1.25 per tab page.

All advertising placed by a manufacturer, wholesaler or distributor of products or services sold generally through retail outlets, by mail or any other manner is deemed national advertising. Advertisers who do not publish a local phone number or do not have a physical location within our area of distribution, operates retail locations in multiple DMA’s or has a billing address outside our PMA may also qualify for national rates. All national advertising is subject to the terms and conditions of the rate card in effect at that time. Rates are commissionable. Rate Card #DNO2061

AD RESERVATION DEADLINE Special Advertising Incentives To improve results, increase the frequency, Daily Publications and reach of your advertising message. Earn additional discounts as you enhance the value Publication Day Display Classified Line of your message. Monday Thursday, 5 pm Friday, 5 pm COMBINATION/DISCOUNT DAYS Tuesday Friday, 5 pm Monday, 5 pm Pick up Sunday’s display ad on the following Wednesday Monday, 12 noon Tuesday, 5 pm Wednesday or Thursday for 33% OFF! Thursday Monday, 5 pm Wednesday, 5 pm * Holidays do not apply. Discount applies to the daily rate. No other discounts apply. Friday Tuesday, 5 pm Thursday, 5 pm MULTIPLE PAPER DISCOUNT Saturday Wednesday, 12 noon Friday, 3 pm Advertise in: • 2 publications and receive 15% OFF Sunday Wednesday, 5 pm Friday, 3 pm • 3 publications and receive 30% OFF Weekly Publications**(Orange County Review, Madison Eagle, The same ad must publish in the following newspapers: The Daily Progress, The News Virginian, and The Weekly Group and/or the non-subscriber publications. & Greene County Record) Same ROP ad/insert must publish within six consecutive days to qualify for dis- count. Discounts apply to full-run only. Publication Day Display Classified Line No other discounts apply. Thursday Monday, 3 pm Tuesday, 10 am Non-Subscriber Publication Deadline: Monday at 5pm, 10 days Circulation prior to publication The Daily Progress (Charlottesville) Paid circulation daily 23,401;27,379; Sunday 26,75630,546 total paid circulation Holiday Deadline: 24 hours earlier than above regular deadlines (Source: Annual ABC Audit 2010)9/28/08) Preprint Reservation Deadline: 10 business days prior to publication

Sunday Circulation and Advertising rates will apply to New Years Day, Memorial Day, The News Virginian (Waynesboro) July 4th, Labor Day, Thanksgiving Day and Christmas Day. Paid circulation daily 7,288;6,206 Sunday 6,9206,002 total paid circulation (Source: Annual ABC Audit 2010)9/28/08)

RICHMOND TIMES-DISPATCH • BRISTOL HERALD COURIER THE DAILY PROGRESS • CULPEPER STAR-EXPONENT The Central Virginia Weekly Group DANVILLE REGISTER & BEE • THE LYNCHBURG NEWS & ADVANCE Publishing in the counties of Orange, Madison, and Greene. THE NEWS & MESSENGER • THE NEWS VIRGINIAN Combined paid and rack distribution: 10,00013,100. 20126/30/09 9 CENTRAL VIRGINIA NEWSPAPERS P.O. Box 9030 • Charlottesville, VA 22906 • 434-978-7200 • [email protected] pre-print rates p re p ri n t Effective September 14, 2009 RATES

Weekly Publications*

Non- Non- Daily Non- Full Run Sun./Hol. Subscriber Daily Sun./Hol. Subscriber Daily Sun./Hol. Subscriber Single $62.00 $66.00 $62.00 $62.00 $66.00 $62.00 $62.00 $66.00 $62.00 $62.00 4 pg tab $66.00 $68.00 $66.00 $66.00 $68.00 $66.00 $64.00 $68.00 $64.00 $66.00 4 pg std./ 8 pg tab $68.00 $71.00 $68.00 $68.00 $71.00 $68.00 $74.00 $76.00 $68.00 $68.00 6 pg std./ 12 pg tab $72.00 $75.00 $72.00 $72.00 $75.00 $72.00 $78.00 $80.00 $72.00 $72.00 8 pg std./16 pg tab $77.00 $80.00 $77.00 $77.00 $80.00 $77.00 $82.00 $84.00 $76.00 $77.00 10 pg std./20 pg tab $82.00 $85.00 $82.00 $82.00 $85.00 $82.00 $86.00 $88.00 $80.00 $82.00 12 pg std./24 pg tab $87.00 $90.00 $87.00 $87.00 $90.00 $87.00 $92.00 $94.00 $84.00 $87.00 14 pg std./28 pg tab $92.00 $95.00 $92.00 $92.00 $95.00 $92.00 $96.00 $98.00 $88.00 $92.00 16 pg std./32 pg tab $97.00 $100.00 $97.00 $97.00 $100.00 $97.00 $100.00 $102.00 $96.00 $97.00 18 pg std/36 pg tab $101.50 $104.50 $101.50 $101.50 $104.50 $101.50 $104.00 $106.00 $100.00 $101.50 20 pg std/40 pg tab $106.00 $109.00 $106.00 $106.00 $109.00 $106.00 $108.00 $110.00 $104.00 $106.00 22 pg std/44 pg tab $110.50 $113.50 $110.50 $110.50 $113.50 $110.50 $112.00 $114.00 $108.00 $110.50 24 pg std/48 pg tab $115.00 $118.00 $115.00 $115.00 $118.00 $115.00 $116.00 $118.00 $112.00 $115.00 26 pg std/52 pg tab $119.50 $122.50 $119.50 $119.50 $122.50 $119.50 $120.00 $122.00 $116.00 $119.50 28 pg std/56 pg tab $124.00 $127.00 $124.00 $124.00 $127.00 $124.00 $124.00 $126.00 $120.00 $124.00 30 pg std/60 pg tab $128.50 $131.50 $128.50 $128.50 $131.50 $128.50 $128.00 $130.00 $124.00 $128.50 32 pg std/64 pg tab $133.00 $136.00 $133.00 $133.00 $136.00 $133.00 $132.00 $134.00 $128.00 $133.00 Over 32 pg std./64 pg tab please contact your sales representative. Rate Card #DN02071 $5.00 CPM zoning fee surcharge applied to less than full run quantities.

Preprint Frequency Discounts Preprints and press-fed inserts inserted in the following To improve results, increase the size, frequency, and reach of your newspapers: The Daily Progress, The News Virginian, The Weekly advertising message. Earn additional discounts as you enhance the Group (Orange County Review, Greene County Record, and value of your message. Madison Eagle) and/or the non-subscriber publications will Level 1 6 - 12 times 3% count separately towards frequency contract fulfillment. Preprint Level 2 13 - 26 times 6% revenue applies toward fullfillment of dollar volume agreements. Requires annual commitment. Discount applies to full run preprint Level 3 27 - 52 times 9% rates only. No other discounts apply. Preprints for separate Level 4 53 - 104 times 12% publications need to be wrapped and labeled separately. Level 5 105+ 15% PREPRINT DEADLINE Insert Sizes: Maximum: 11” x 11” 10 business days prior to publication for space and materials. (before quarterfolding) • Sunday Circulation and Advertising rates will apply to New Years Day, Memorial Day, July 4th, Labor Day, Thanksgiving Day and Christmas Day. Minimum paper stock: 70 lbs. coated or uncoated • Pre-printed quantities will vary due to seasonality and spoilage. Please contact your sales representative for press order quantities. (usually 2.5 - 3% overage) Post-It Notes DELIVERY ADDRESSES You can be front page news! Post your advertising message on the front page. The Daily Progress Culpeper Star-Exponent Perfect for grand openings, special events and cou- Deliver to The Richmond Times Dispatch 122 West Spencer Street 8460 Times Dispatch Blvd. Culpeper, VA 22701 pons. Certain terms and conditions apply. Call your Door 24 [email protected] local sales representative for more Mechanicsville, VA 23116 540-948-5121 information. (434) 978-7200 804-559-8272 The News Virginian Weekly Publications Circulation Deliver to The Lynchburg News & Advance 122 West Spencer Street The Daily Progress (Charlottesville) 101 Wyndale Drive Culpeper, VA 22701 Paid circulation daily 23,40127,379; Sunday 26,75630,546 total paid circulation Lynchburg, VA 24501 [email protected] (Source: Annual ABC Audit 9/28/08)2010) 434-385-5588 540-948-5121 The News Virginian (Waynesboro) Paid circulation daily 7,288; Sunday 6,920 total paid circulation (Source: Annual ABC Audit 2010)9/28/08) Deliveries are accepted Monday through Friday, 8:00 a.m. - 4:00 p.m. The Culpeper Star Exponent (Culpeper) Paid circulation daily 6,6197,326; Sunday 6,6497,456 total paid circulation RICHMOND TIMES-DISPATCH • BRISTOL HERALD COURIER (Source: Annual ABC Audit 2010)3/30/08) THE DAILY PROGRESS • CULPEPER STAR-EXPONENT DANVILLE REGISTER & BEE • THE LYNCHBURG NEWS & ADVANCE The Central Virginia Weekly Group THE NEWS & MESSENGER • THE NEWS VIRGINIAN Publishing in the counties of Orange, Madison, and Greene. Combined paid and rack distribution: 13,100. 20126/30/09 10 ClassifiedClassifiedClassified Rates Rates Rates Effective AugustEffective 17, 2012August2010Effective 17, 2010August 17, 2010

P.O. Box 9030P.O. Box• Charlottesville, 9030P.O. Box• Charlottesville, 9030 VA • 22906Charlottesville, VA 22906Frequency VA 22906Frequency Discounts FrequencyDiscounts Discounts Per 28 daysPer 28 daysPer 28 days 434-978-7200434-978-7200 • [email protected] • [email protected] • [email protected] -3 days...... 2 -3 days...... 2 -3 days25%...... 25% 25% 4-5 days...... 4-5 days...... 4-5 days35%...... 35% 35% Daily ProgressDaily ProgressDailyOpen Progress$1,000Open $1,000$3,000Open $1,000$3,000$6,000 $12,000$3,000$6,000 $12,000$25,000$6,000 $50,000$12,000$25,000 $100,000$50,000$25,000 $100,000$50,0006-7 days ...... $100,0006-7 days ...... 6-7 days45%...... 45% 45% Per Column PerInch Column Per $105 Inch Column $90 $105 Inch $80 $90 $105 $76 $80 $90 $66 $76 $80 $62 $66 $76 $57 $62 $66 $54 $57 $62 $54 $57 8 or more $54 days8 or...... more days8 or...... more50% days...... 50% 50% Additional 1/4 Additionalinch 1/4 Additional $26.25 inch 1/4 $22.50 $26.25 inch $20.00 $22.50 $26.25 $19.00 $20.00 $22.50 $16.50 $19.00 $20.00 $15.50 $16.50 $19.00 $14.25 $15.50 $16.50 $13.50 $14.25 $15.50 $13.50 $14.25 $13.50 1/16 pg 1/16 pg 1/16$515 pg $443 $515 $371 $443 $515 $391 $371 $443 $324 $391 $371 $304 $324 $391 $278 $304 $324 $263 $278 $304 $263 $278 Ad color $263 toAd any color ad size toAd any color ad size to any ad size for an additionalfor an 25%additionalfor an 25%additional 25% 1/8 pg 1/8 pg 1/8$985 pg $847 $985 $709 $847 $985 $749 $709 $847 $621 $749 $709 $581 $621 $749 $532 $581 $621 $502 $532 $581 $502 $532 $502of ad cost.of ad cost.of ad cost. 1/4 pg square/strip 1/4 pg square/strip $1765 1/4 pg square/strip $1518 $1765 $1271 $1518 $1765 $1341 $1271 $1518 $1112 $1341 $1271 $1041 $1112 $1341 $953 $1041 $1112 $900 $953 $1041 $900 $953 The Publisher $900 The shall Publisher not be liableThe shall Publisher not be liable shall not be liable for discrepanciesfor discrepancies between forany discrepancies between any between any 1/3 page 1/3 page 1/3$2350 page $2021 $2350 $1692 $2021 $2350 $1786 $1692 $2021 $1481 $1786 $1692 $1387 $1481 $1786 $1269 $1387 $1481 $1199 $1269 $1387 $1199 $1269 measurements $1199measurements of dimensionsmeasurements of provided dimensions of provided dimensions provided 1/2 pg vertical/horiz 1/2 pg vertical/horiz $3310 1/2 pg vertical/horiz $2847 $3310 $2383 $2847 $3310 $2516 $2383 $2847 $2085 $2516 $2383 $1953 $2085 $2516 $1787 $1953 $2085 $1688 $1787 $1953 $1688 $1787 herein and $1688 theherein actual and space theherein actualoccupied and space the actualoccupied space occupied by any advertisementby any advertisement hereunderby any that advertisement hereunder that hereunder that C C C 3/4 pg horiz 3/4 pg horiz $4675 3/4 pg horiz $4021 $4675 $3366 $4021 $4675 $3553 $3366 $4021 $2945 $3553 $3366 $2758 $2945 $3553 $2525 $2758 $2945 $2384 $2525 $2758 $2384 $2525 do not materially $2384do notaffect materially the doproportional notaffect materially the proportional affect the proportional M M M visual impact visualof the impactadvertisement. visualof the impactadvertisement. of the advertisement. Y Full pageY Full pageY Full$5735 page $4932 $5735 $4129 $4932 $5735 $4359 $4129 $4932 $3613 $4359 $4129 $3384 $3613 $4359 $3097 $3384 $3613 $2925 $3097 $3384 $2925 $3097 $2925 Rates are net Ratesand non-commissionable. are net Ratesand non-commissionable. are net and non-commissionable. CM CM CM

MY ProgressMY PlusProgressMY Plus$6.13Progress Per Column Plus$6.13 Inch Per PickColumn$6.13 Up RateInch Per PickColumn Up RateInch Pick Up Rate

CY CY CY AD size RAeDFseizeRenRACeDeFseCizeRhenARRCtee F- eC4 RhColumnenARCte - C4 hColumn FARoRtm -A 4t Column FoRmAt FoRmAt Rural VirginianRural Virginian$6.13Rural Per VirginianColumn$6.13 Inch Per PickColumn$6.13 Up RateInch Per PickColumn Up RateInch Pick Up Rate CMY CMY CMY 1/16 Page 1/16 Page 1/161/8 Page Page 1/8 Page 1/41/8 PagePage 1/4 Page 1/4 Page K K AK D ReseARDv ReseAtionARD v DeReseAtionADlineR vDeAtionADline DeADline Daily PublicationsDaily PublicationsDaily Publications 2x2.75” 1x5.25”2x2.75” 1x5.25”2x5.25”2x2.75” 1x5.25”1x10.5”2x5.25” 2x10.5”1x10.5”2x5.25” 4x5.25”2x10.5”1x10.5” 4x5.25”2x10.5” 4x5.25” PublicationPublicationPublicationClassified Classified ClassifiedClassified Classified Classified Day Day DayDisplay & lDisplayegals & lDisplayegalsline & legalsline line Monday Monday MondayThursday, 5Thursday, pm 5Thursday, pm Friday, 5 pm5 pmFriday, 5 pmFriday, 5 pm Tuesday Tuesday TuesdayFriday, 5 pmFriday, 5 pmFriday,Monday, 5 pm 5 pmMonday, 5 pmMonday, 5OR pm OR OROR OR OR WednesdayWednesdayWednesdayMonday, 12Monday, noon 12Monday, noonTuesday, 12 noon 5 Tuesday,pm 5 Tuesday,pm 5OR pm OR OROR OR OROROR OROR OROR Thursday Thursday Thursday Monday, 5 pmMonday, 5 pmMonday,Wednesday, 5 pm Wednesday, 5 pm Wednesday, 5 pm 1/3 5Page pm 1/3 Page 1/21/3 PagePage 1/2 Page 3/41/2 PagePage 3/4 Page 3/4 Page Friday Friday FridayTuesday, 5 Tuesday,pm 5 Tuesday,pm Thursday, 5 pm 5Thursday, pm 5Thursday, pm 5 pm Saturday Saturday SaturdayWednesday,Wednesday, 5 pm Wednesday, 5 pmFriday, 35 pmFriday, 3 pmFriday, 3 pm Sunday Sunday SundayThursday, 12Thursday, noon 12Thursday, noonFriday, 12 3noon pmFriday, 3 pmFriday, 3 pm 4x7” 3x9.25”4x7” 3x9.25”4x7”2x21” 3x9.25”4x10.5”2x21” 4x15.75”4x10.5”2x21” 4x15.75”3x21”4x10.5” 4x15.75”3x21” 3x21” Non-SubscriberNon-Subscriber PublicationNon-Subscriber Deadline:Publication Monday Deadline: Publication at 5pm, Monday Deadline: 10 days at 5pm, Monday prior 10 to days at 5pm, prior 10 to days prior to publication. publication. publication. Holidays: 24Holidays: hours earlier 24Holidays: hours than aboveearlier 24 hours regularthan aboveearlier deadlines regularthan above deadlines regular deadlines Preprint ReservationPreprint ReservationDeadline:Preprint 10 ReservationDeadline: business 10days Deadline: business prior to 10days publication business prior to days publication prior to publication OROR OROR OROROROR OROR OROR OROR OROR

7.13.2010 7.13.2010 7.13.2010 sticky note advertising Now you can post your advertising message on the front page of The Daily Progress.

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Rates: Identity or brand Offer or event Annual Frequency* OPEN 2-6x 7-12x 13-24x 25-52x 53+ 3x3 Notes 1 Color $70 $65 $60 $55 $50 $40 3x3 Notes 2 Color $95 $90 $85 $80 $70 $55 3x3 Notes 3 Color $130 $120 $110 $100 $90 $70 Edward’s 3x3 Notes 4 Color $170 $160 $150 $140 $130 $95 Department Store Deadlines: Ink Colors: End of Space Reservation: 28 Days Prior Summer Camera-Ready Materials: 24 Days Prior SALE black red Bring this ad with you and Quantity: Full Run (31,000 Daily - 35,000 Sunday) get 50% OFF ALL SUMMER MERCHANDISE! Paper Colors: blue green Canary Yellow (more colors coming soon) brown teal Call 1-800-HOT-SALE or visit www.edwards.com for Image Sizes: details. Offers expires 9-20-04 2.5” x 2.625 front - 2” x 2.6525 back purple burgundy Paper Size: 3” x 3” Call to action Actual size *Rates based on CPM–valid through 12-31-0912-31-042012

12 color rates Color Rates Rates are based on a percentage of the black and white ad cost. Percentage is in addition to the cost of the black and white ad. Minimum ad size for color is 3”.

13 contract and copy regulations

Advertising Rate Card Contract & Copy Regulations 1. Retail advertising rates apply only to: if possible, depending upon editorial make-up and advertising space demands. Specifications on A. the sale of advertising space to any single firm or individual advertiser to promote it’s orders for the use or barring the use of any page, or relating to the kind of news or advertising on the selling at retail directly to the public within the publisher's retail trading area, typically defined as a page are treated as requests only. Every effort shall be made to comply with such position requests. 50 mile radius around the newspaper’s plant. Subject to the provisions of paragraph 11 hereof, the publisher shall guarantee page position for an B. the sale of advertising space to promote some special interest or event occurring in additional 25% of the cost of the advertisement, subject to availability; provided, however, that in no [the publisher]'s retail trading area, the cost of which is to be shared among multiple sponsors. Such event shall exact placement on a page be guaranteed. advertising is acceptable at the sole discretion of the publisher and is acceptable only if the reference to the individual sponsors appears only in a list of sponsors' names, unless the advertisement is an 16. Political advertisements must be paid in advance of publication by cash, credit card, or certified insert that includes advertisers who are predominantly located outside of the retail trading area: check shall be set as display advertisements. A political advertisement must clearly state (A) that it is C. the sale of advertising space to promote retail sales directly to the public from on- a "paid political advertisement," (B) the political party affiliation of a candidate for partisan office, (C) going, non-transient inventories by a group of retailers in contiguous locations within the retail by whom the advertisement was paid, and (D) by whom the advertisement was authorized. In event trading area; or that the advertisement is not authorized by the candidate, his or her authorized political committee, D. the sale of space for political advertising. or its agents, the advertisement must clearly state that it is not authorized by candidate or candidate's 2. General advertising rates apply to the sale of all advertising space that does not otherwise meet committee and must include the name and residence address of individual responsible for the the criteria of paragraphs 1 or 2, above, including but not limited to the sale of advertising space advertisement. In no event may a political advertisement imply the incumbency of a candidate who for employment/recruiting purposes and the sale of advertising space to businesses not having an is not in fact the incumbent. established or permanent location in the publisher's retail trading area. 17. Any advertisement simulating news matter must have the word "Advertisement" or the words, 3. An advertising agency commission program is available to recognized advertising agencies "Paid Advertisement" at the top and/or bottom of the advertisement in 10pt. type. The publisher for national advertising at 15%. Local advertising is generally non-commissionable. However, reserves right to include such words if omitted by the advertiser. The advertiser's failure to include commission on the local rate will be paid to all national and state associations of which Media such words, may result in a charge for the additional space necessary to include them. In no event General and/or the newspaper is a current dues paying member, as well as to other newspaper- may publisher's masthead or news type be used for advertising purposes. owned or affiliated organizations that place advertising with our newspapers on a regular basis. Such commissions may include payments for new business, existing business, major accounts and 18. No advertising contract is valid unless signed by the publication's Advertising Manager, Director one-order-one-billing services, each of which will be determined by the then current rates of each or Publisher. All advertising contracts must be made in the advertiser's name and signed and titled organization, established on an equitable basis for all participating newspapers. The local rates of by an owner or officer of the advertiser. All advertisements are accepted for publication entirely Media General's newspapers will not be grossed up to include commissions. Any commissions due upon the representation that the advertiser and its agency (if any) are properly authorized to publish to networks should be deducted from the local rate. entire contents and subject matter thereof. The advertiser acknowledges and agrees that the space reserved under the advertising contract is to be used by the advertiser signing the contract and used 4. Forwarding of an order by the advertiser is construed as an acceptance by the advertiser of all rates exclusively for the advertiser's present business and cannot be sold, given, transferred, or assigned, and conditions under which advertising space is at the time sold by the publisher. Failure to make an in whole or in part, to any other firm, individual, corporation, or other entity. order correspond in price, or otherwise, with the applicable rate card is regarded only as a clerical error and publication shall be made and charged for based upon the rates and terms of the applicable 19. The publisher may cancel any advertising contract at any time for reasons satisfactory to the rate card, without further notice. Special clauses in an order shall not be accepted if they relate to publisher. If the contract is cancelled because the advertiser defaults in payment of any amount when legal liability or circulation guarantees; the terms and conditi ons of any form advertising contract due there under, becomes insolvent, makes an assignment for the benefit of creditors, is adjudged prepared and tendered by the advertiser shall be inapplicable to the extend that they are inconsistent bankrupt, or a receiver is appointed, then the advertiser shall pay at the rate earned. If the contract with the terms and conditions stated herein. Execution of the publisher's form advertising contract by is cancelled by the publisher for any other reason, the advertiser shall pay at the contract rate. The the advertiser is construed as an acceptance of all rates and conditions under which advertising space advertiser may cancel any advertising contract for any reason upon 30 days written notice to the is at the time sold by the publisher; provided, however, that to the extent said rates and conditions publisher, in which event the advertiser shall pay at the rate earned. are inconsistent with the provisions of [the publisher]'s form advertising contract, the provisions of the contract shall apply. 20. The publisher shall not be liable for failure to furnish advertising space or to publish any advertisement due to public emergency or necessity, force majeure, restrictions imposed by law, 5. Submission of an advertisement to a sales representative of the publisher does not constitute a acts of God, labor disputes or for any other cause, including equipment failures or any mechanical or commitment by the the publisher to publish the advertisement. Only publication of an advertisement electrical breakdowns, beyond the publisher's control. constitutes acceptance of the advertiser's order. Publication of an advertisement does not constitute an agreement for continued publication. The publisher shall in no event be liable for failure to publish 21. Any federal, state or local tax imposed on advertising published hereunder shall be an additional advertising when specified by the advertiser, provided that, if no advertising is published, any charges charge to the advertiser, over and above the rates set forth herein. received therefore by the publisher shall be refunded. 22. All property rights arising from the creation or production of advertisements for the advertiser by 6. Acceptance and publication of advertising does not constitute any extension of credit. The the publisher, including but not limited to any copyright interest in any such advertisements which publisher may, at its sole discretion, extend credit upon completion of an application for credit, and/ incorporate art work, creative ability, and/or typography furnished or arranged by the publisher, or personal guarantees by the advertiser, and/or any additional information and references deemed shall be the property of the publisher. No such advertisement or any part thereof may be reproduced necessary. The advertiser should allow 7 working days for the processing of its credit application. without the prior written consent of the publisher. The publisher shall not be held Iiable or responsible When the publisher extends credit, payments are due by the 15th of the month following publication. for any original artwork, drawings, or materials supplied by the advertiser that are left at the Continuation of credit privileges is dependent upon full and prompt payment. The granting of credit publisher's offices for over 5 days. from time to time is an accommodation to the advertiser, the terms of which may be changed by the publisher upon 7 days’ prior written notice to the advertiser. 23. Key numbers and coupons in advertisements are accepted at the advertiser's risk.

7. Except as otherwise provided herein, all bills for advertising are net and are due and payable upon 24. Advertising agencies are responsible for payment of all advertising ordered on behalf of their submission of statement. A charge of 1.5% per month, which accrues to 18% annually, shall be made clients, but the publisher reserves the right to hold the agency and the advertiser jointly separately on all unpaid advertising when the account becomes 30 days past due, and such charges shall appear liable for all such payments. on the subsequent monthly statement. 25. In consideration of the publication of advertising, the advertiser and its agency (if any) hereby indemnify and agree to hold the publisher harmless against any and all liability, loss or expense 8. When the publisher sets copy, a charge shall be made for the actual space occupied if such space from any violations of law, claims for libel, unfair competition, unfair trade practice, violation of is greater than the space specified in the order. If the actual space occupied is less than the space rights of privacy or rights of publicity, infringement of trademark, trade name, copyright or any other specified in the order, the publisher shall bill the advertiser for the exact space ordered. proprietary rights, or any other claims, causes of action or the like arising directly or indirectly from 9. The publisher reserves the right to amend or revise rates, terms, conditions, etc. upon 30 days’ the publication of advertising hereunder. The advertiser and agency (if any) further agree to pay the written notice; all advertising contracts are accepted subject to this reservation. If said amendments costs of any such actions, including but not limited to expenses and reasonable attorneys' fees for are not acceptable to the advertiser, the advertiser may, by written notice to the publisher prior the counsel of the publisher's selection. to the effective date of the amendments, cancel its advertising contract without liability for future 26. The advertiser agrees to hold the publisher harmless for all fees and expenses, including but obligations there under. Any agreements, rates, terms, or conditions not set forth herein or in the not limited to expenses and reasonable attorneys' fees for the counsel of the publisher's selection, advertising contract between the advertiser and the publisher shall be void and of no effect. incurred by [the publisher] in enforcing payment of any amounts due under an advertising contract 10. The publisher reserves the right to edit, reject, or cancel any advertisement for any reason it hereunder. It is agreed that the venue in any legal proceedings that may be taken to enforce and deems sufficient, including but not limited to any advertisement deemed objectionable in subject advertising contract hereunder shall be in the publisher’s county. The laws of Virginia [without regard matter, illustration, or phraseology. to any of its conflicts of laws provisions] shall govern the interpretation and enforcement of this contract and all legal proceedings. 11. Proofs may be furnished to the advertiser prior to publication of its advertisement. The purpose of such proofs is to provide the advertiser an opportunity to inspect for typographical errors and to make 27. Advertising rates are based on column inch size, Fractional page size or number of lines. All any price changes. The publisher shall make any other changes if time permits and at an additional measurements or dimensions provided herein are nominal and are subject to change. The Publisher charge of $15 per hour, with a $30 minimum charge. If the advertiser is furnished such proofs, the reserves the right to decrease the page and column with along with the depth of the page, to publisher shall not be held liable or responsible for any error in any published advertisement unless increase or decrease the number of columns per page and to adjust the size of any advertisement to the advertiser's proof correction requests are returned in ample time before publication and are not conform to the current page dimensions. All advertisements ordered will still maintain substantially met. Whether or not such proofs are furnished, the publisher shall assume liability for typographical the same proportion of the page (less margins). Ads more than 18” in depth will be billed at the full errors ONLY for the first insertion of the advertisement, and its liability shall not exceed the cost of the 21” depth. space occupied by the error. In no event shall the publisher be liable or responsible for errors that do not materially affect the value of the advertisement or for errors due to omission of material by the 28. The Publisher shall not be liable for discrepancies between any measurements of dimensions advertiser. provided herein and the actual space occupied by any advertisement hereunder that do not materially 12. It is the advertiser's responsibility to examine its advertisement for any errors upon publication of affect the proportional visual impact of the advertisement. Claims for any adjustments based upon the advertisement. The publisher shall not be held responsible for errors beyond the first publication the Publisher's changes to any advertisement with regard to content, size or position must be made date of a multiple insertion. Requests for error adjustments must be made within 30 days of the not later than thirty, (30) days after the publication date containing the advertisement for which an publication date. Error adjustments shall be given in the form of either (A) additional advertising adjustment is sought. If an adjustment is requested during the 30 day period, the Publisher will space or (B) cancellation of the charge or refund of any payment for the advertising space involved. determine if the claim is valid and make any adjustments that the Publisher deems appropriate. The publisher has the exclusive right to choose the appropriate form of adjustment. 29. Notwithstanding anything to the contrary herein, under no circumstances shall publisher be liable 13. In the event of the publisher's error when advertising goods are listed at less than the specified to advertiser or agency for any consequential, punitive, incidental or special damages. In no event price, the publisher shall furnish a letter to the advertiser to be posted, noting error and stating the will the liability of publisher to advertiser, agency or any third party for damages, direct or otherwise, correct price. The publisher shall not assume any liability for goods sold at the incorrect price. arising out of or in connection herewith exceed the total value of the monies payable to publisher for the services not performed in accordance with these terms and conditions. 14. The publisher shall not be responsible for orders, cancellations, or corrections given over telephone. Written confirmations of orders, cancellations, or corrections must be received by the 30. Publisher shall use commercially reasonable efforts to in performing the services hereunder. publisher in ample time to follow. Copy set and not published shall be charged at $1.00 per column Advertiser hereby acknowledges publisher shall not be liable for immaterial deviations from the inch. Cancellations received more than 24 hours after the regular deadlines and before 2:00 p.m. on agreed services. Except as expressly stated in these terms and conditions, no warranties, conditions, the day prior to printing shall be subject to a charge of 25% of the cost of the space cancelled. The guarantees, or representations are made by publisher, and publisher hereby disclaims all warranties, publisher shall accept no cancellations after 2:00 p.m. the day prior to printing. including but not limited to warranties of merchantibility, fitness for a particular purpose, or other 15. Positions may be requested for any page on which advertising is acceptable and shall be filled, warranties, whether expressed or implied, in law or in fact, oral or writing. Rates effective 2012.September 14, 2009. Rates are net and non-commisonable. Rate card #DN02045. Rev. 6.-29

14 ���������������� CENTRAL VIRGINIA NEWSPAPERS ������������ mechanicalP.O. Box 9030 • Charlottesville, VA 22906 • 434-978-7209 • [email protected]

�specifications � � � � � � � � � ���������������������������� SPECS

Electronic Ad Submission To ensure that your ad appears exactly as you intend it to, The Daily Progress preferred software for electronic ad delivery is Adobe Acrobat Distiller 4.0 (pdf). Providing pdf files can minimize inadvertent error and help to ensure accuracy when the ad is printed. Using pdf also allows you to embed fonts and graphics within the file rather than sending them separately further ensuring that your ads appear exactly as you intend. All artwork with- in the pdf’s created must be processed in CMYK. We are not responsible for images printed incorrectly due to RGB, Lab Color, or Index Color. We do know that things can change, however, so our graphic artists and typesetters will still be able to make simple last minute changes to pdf files if you so request. Copies of the The Daily Progress’ preferred Acrobat Distiller settings (Mac or Windows) are available upon request. Although we pre- fer pdf, our intent is to serve you in the way you need us to, and we can and will accept ads in other software formats. A listing of those software applications and their specifications appears below; we can also make requested changes to files submitted in those formats. Whatever the format, The Daily Progress will only make changes to ads as instructed by the advertiser/agency. Should you request such changes, please understand that The Daily Progress will not be held responsible for errors in those corrections. Again, to ensure your ads’ integrity, we will not make major changes in an ad when there is sufficient time for the advertiser/agency to make and resubmit them. Your sales representative will help you determine whether that is possible within the appropriate deadlines. If Adobe Acrobat is not available to you, this list of guidelines should help you prepare electronic ads using other software. If you have questions, please contact The Daily Progress Art Department at 434-978-3436.434-978-7233. Please email all electronic ad submissions to: [email protected]

MEDIA MECHANICAL SPECIFICATIONS CD-ROM or CD-RW Retail Column Widths Electronic ad files will be stored on The Daily Progress (Broadsheet 6 column width) file servers for 90 days from the original run date. 1 column =1.556 inches Ads older than 90 days must be resubmitted. 2 column = 3.22 inches 3 column = 4.889 4 column = 6.556 SOFTWARE (Mac or Windows) 5 column = 8.22 Adobe Acrobat Distiller 4.0 6 column = 9.889 inches Adobe Photoshop 5.5 Full page 6 col. x 21 inches Adobe Illustrator 9.0 Double Truck (Center Spread) QuarkXpress 4.1 13 column= 24 inches wide (12 columns + gutter) Mac users please include program extension when naming file (ex: .tif, .eps, .qxd etc...) Classified Column Widths* (Broadsheet 4 column width) COLOR 1 column = 2.389 inches All Pantone, Index, Lab & RGB colors must be turned to process colors (CMYK) 2 column = 4.889 inches All color scans/bitmaps must be converted to CMYK. 3 column = 7.389 The color ink limit for our Flexo press is 240%. 4 column = 9.889 Full Page 9.889”x 20.875 inches GRAPHICS *Please note that sizes will reduce in print due to output process. • All linked graphics must be included. Actual size will reduce by +/-4% from specs listed above. (Excludes • Vector graphics must be saved in EPS format. Full Page Size) Type MUST be turned to outlines. • Scans/bitmap graphics must be in TIFF FTP or Photoshop EPS from at 170 dpi at 100% Ads may be delivered using our FTP site or via the Internet. An account name and password are required for secure transfers. GRAYSCALE IMAGES Please contact The Daily Progress Art Department at 434-978-7233 A good original grayscale image should have a range of tones from the highlight for details. through the midtone to shadow. They should have bright, clean highlights, and be well focused for optimal reproduction. A high contrast original does not meet EMAIL ADS & AD MATERIALS these guidelines. Unsharp Masking or other sharpening techniques should be Ads may be sent via email to [email protected] Send the ad used to improve the detail in the printed reproduction. The aimpoints for file(s) as an attachment to the e-mail. Ad submitted by e-mail must contain grayscale images are as follows: the name of The Daily Progress sales representative, account name, Non-Detail Whites 2% and run date(s) in the body of the email. Please note there is a 20MB file Highlight 4% limitation for attachments. Please note: Our email system blocks executable (.exe) attachments. This prohibits any self extracting compressed ads. Midtones 35% Shadow 85% ������������������������������������������������������������������������ ��������������������������������������

PROOFS Laser or inkjet proofs must accompany all ads submitted. FTP/Email users must fax proofs at the time of transmission. FAX 434-978-7204

RICHMOND TIMES-DISPATCH • BRISTOL HERALD COURIER • THE DAILY PROGRESS • CULPEPER STAR-EXPONENT DANVILLE REGISTER & BEE • THE LYNCHBURG NEWS & ADVANCE • MANASSAS JOURNAL MESSENGER POTOMAC NEWS • THE NEWS VIRGINIAN ������� 15 ad file preparation

In order to produce a high quality newspaper ad, press considerations must be addressed at each stage of ad preparation. In particular, the texture of newsprint causes significant dot gain on press. This guide includes specifications that will help compensate for press gain and variances. It is our goal to provide you with the necessary information to build and deliver ads that will reproduce well in The Daily Progress. If you have questions or wish to test prior to submitting, please contact us. The Daily Progress adheres to SNAP standards. These specifications are designed to improve reproduction quality in the non-heatset process by setting coordinated standards for all processes from image preparation to printing. SNAP is intended to be used by advertisers, agencies, designers, publishers, pre-press managers, material suppliers and printers. Images not conforming to SNAP standards may not meet expectations when printed in The Daily Progress.

FILE PREPARATION GUIDE AND CHECKLIST

PDF COLOR • Create PDF files with Acrobat Distiller or • Do not use 4-color black Adobe PDF Online • Do not use colors with greater than 240% total • Use PDF/1.3 settings. ink coverage • DO NOT create encrypted PDF files. DO NOT use any • Do not save images in RGB, Index color or LAB color. security including Acrobat Standard Security All colors must be CMYK • DO NOT create PDF files with Adobe PDF Writer • Replace Pantone colors with CMYK and give • DO NOT save as PDF from Adobe Illustrator or consideration to newspaper Dot Gain Adobe Photoshop • All color type must be at least 18 points • DO NOT use the default Mac OS X “Save As PDF...” • Use only two process colors when creating color type command from the print window when creating PDF • Use only two process colors when using knockout text files. on a color • Do not use knockout text on 4-color images FONTS • Color correct all images for newsprint • Do not use CID Identity-H or OpenType Fonts • Remove all colors that can contaminate bright colors • Minimum black knockout type size is 10 point bold by using GCR • Minimum color knockout type size is 18 point • Knockout on all plates (not more than two plates) • Apply Knockout/Overprint on each element - check • Embed all fonts (including system fonts) when individual items creating PDF files • Do not apply artificial type styles to fonts (bold, italic, DOCUMENT outline, etc.) • Create documents at 100% of printed size (ads must not require scaling) IMAGES & SCANNING • Include all EPS and/or tiff files (QuarkXPress) • Include only TIFF or EPS images including logos and pictures • Halftone or photo-quality images must be 254 pixels • Include only the necessary files for the ad on disk per inch @ 100% (internet/web images are usually 72 • Use collect for output when preparing QuarkXPress files DPI and reproduce poorly) • Save images at the same folder level as the QuarkXPress • All line art and line drawings must be 1016 DPI or higher file on disk • Use binary encoding • Images should ideally be used at 100% of original • All files must be CMYK/Grayscale/Line Art scanned size

16 digital media kit We’re Flexible. We’re right for you.

Online advertising is a dynamic, cost effective way to give more information to your potential customers, especially when converged with print publications. 42 million Americans use the Internet every day for their news.* Traditional media organizations dominate online news sources. On a typical day, 44% of U.S. adults get news through a digital channel.*

Let us show you which online products are right for you!

Display Advertising: Yahoo!, Zillow, local network of websites, rich media overlays, video pre-rolls, custom packages, content section sponsorships

E-mail Advertising: E-mail updates: E-mails for users who subscribe to receive regular updates such as news, weather or entertainment. Marketing Messages: E-mails sent to users to promote and/or sell a product or service

Co-branded e-mail marketing: An e-mail sent by a Media General property on behalf of an advertiser. Media General endorses the message and its logo is visible within the message

Third-party e-mail messages: Offered by Media General on behalf of a specific company. Third parties must provide and maintain their own e-mail addresses. Media General collected e-mail addresses will not be used or sold to third parties

Mobile Advertising: Easy to use products that allow businesses to build direct marketing cellular databases that can be used to reach consumers on special offers, brand awareness and community information. We provide intuitive, self service, web-based interfaces that generate text messages across all carriers to over 98% of the 250+ million US cell phones in use and mobile web applications accessible on all mobile web enabled phones. We offer dedicated as well as shared common short codes with unique keywords accessible throughout the USA

Creative Services: Standard banner ads, splash pages, contest pages, custom banner ads that integrate video, audio and animation

Contact your Sales Representative today for more information and availability.

434-981-4703 • [email protected]

17 Dailyprogress.com: Over 1.9 million page views per month. Over 300,000 unique visitors per month.

NewsVirginian.com: Over 428,000 page views per month. Over 64,000 unique visitors per month.

OrangeNews.com: Over 47,000 page views per month. Over 13,000 unique visitors per month.

Madison-News.com: Over 31,000 page views per month. Over 9,000 unique visitors per month.

Greene-News.com: Over 26,000 page views per month. Over 9,000 unique visitors per month.

* Omniture Site Catalyst Jan 2011 through June 2011 18 Internet User Profile

Internet User Profile

Gender Income For more information on how to advertise in The Daily Progress or Age DailyProgress.com call:

Education (434) 978-7200

Ethnicity Source for data: Quantcast.com, November 2009. Data used in each section is an index Traffic Frequency comparing the overall U.S. Internet average vs. www.dailyprogress.com users.

Children The Daily Progress is a Media General publication.

The Daily Progress & dailyprogress.com / 685 W. Rio Road Charlottesville, VA 22901

19 Internet User Profile

For more information Gender Income on how to advertise in The News Virginian or NewsVirginian.com Internet User Profile Age For more informationcall: Gender Income on how to advertise in The News Virginian or NewsVirginian.com Age Education call: (540) 949-8213 Education (540) 949-8213

Ethnicity Source for data: Quantcast.com,Source for data: Quantcast.com, Ethnicity November 2009. Data used in each section is an indexNovember 2009. Data used in Traffic Frequency comparing the overall U.S. Internet average vs. each section is an index Traffic Frequency www.newsvirginian.comcomparingusers. the overall U.S. Children The News VirginianInternet is a average vs. Media General publication.www.newsvirginian.com users.

The News Virginian & newsvirginian.com / 1300 West Main Street P.O. Box 1027 Waynesboro, Va. 22980 Children The News Virginian is a Media General publication.

20

The News Virginian & newsvirginian.com / 1300 West Main Street P.O. Box 1027 Waynesboro, Va. 22980 Internet User Profile Internet User Profile For more information For more information Gender Income Income on how to advertise in Gender The Orange County on how to advertise in Review or Age OrangeNews.com call:The Orange County Internet User Profile For more informationReview or Education (540)(804) 672-1266598-4305 Gender Income on how to advertise in The Orange County OrangeNews.com call: Age ReviewSource for or data: Quantcast.com, Ethnicity OrangeNews.comNovember 2009. Data used call: in Age each section is an index comparing the overall U.S. Internet average Traffic Frequency vs. www.orangenews.com users. Education (804) 598-4305

Education The Orange County (804) 598-4305 Children SourceReview for is data: a Media Quantcast.com, General Ethnicity Novemberpublication. 2009. Data used in each section is an index comparing the overall U.S. Internet average Traffic Frequency vs. www.orangenews.com users. The Orange County Review & orangenews.com / 110 Berry Hill Road P.O. Box 589 Orange, Va. 22960 Source for data: Quantcast.com, The Orange County Ethnicity Children Review is a Media General November 2009. Data used in publication. each section is an index comparing

The Orange County Review & orangenews.com / 110 Berry Hill Road P.O. Box 589 Orange, Va. 22960 the overall U.S. Internet average Traffic Frequency vs. www.orangenews.com users.

21 The Orange County Children Review is a Media General publication.

The Orange County Review & orangenews.com / 110 Berry Hill Road P.O. Box 589 Orange, Va. 22960 Internet User Profile InternetInternet User User Profile Profile For more information For more information Gender Income on how to advertise in Gender Income on how to advertise in For more information The News Virginian or the Greene County Income Gender NewsVirginian.com on how to advertise in Age call:Record or Greene- Age News.com call: Internet User Profile the Greene County Education (540) 949-8213 Education For(540) more 672-1266 information Gender Income on how to advertise in Record or Greene- Ethnicity SourceThe News for data: Virginian Quantcast.com, or Ethnicity Age NovemberSource for 2009. data: Data Quantcast.com, used in News.com call: eachNewsVirginian.comMarch section 2010. is Data an index used in each Age Traffic Frequency comparingcall:section is an the index overall comparing U.S. the Traffic Frequency Internetoverall U.S. average Internet vs. average vs. www.newsvirginian.comwww.greene-news.com users.users. Education (540) 949-8213 Children The News Virginian is a Children MediaThe Greene General County publication. RecordEducation is Source for data: Quantcast.com, (540) 672-1266 Ethnicity a Media General publication. November 2009. Data used in each section is an index The News Virginian & newsvirginian.comTraffic / 1300 West Frequency Main Street P.O. Box 1027 Waynesboro,comparing Va.the 22980overall U.S. The Greene County Record & greene-news.com / 113 Main Street Stanardsville, Va. Internet22973 average vs. www.newsvirginian.com users. Source for data: Quantcast.com, Children Ethnicity The News Virginian is a Media General publication. March 2010. Data used in each section is an index comparing the The News Virginian & newsvirginian.com / 1300 West Main Street P.O. Box 1027 Waynesboro, Va. 22980 Traffic Frequency overall U.S. Internet average vs. www.greene-news.com users.

22

Children The Greene County Record is a Media General publication.

The Greene County Record & greene-news.com / 113 Main Street Stanardsville, Va. 22973 Internet User Profile InternetInternet User User Profile Profile

ForFor moremore informationinformation For more information Gender Gender IncomeIncome Income onon howhow toto advertiseadvertise inin on how to advertise in TheThe NewsMadison Virginian County or NewsVirginian.comEagle or Madison- Age call: The Madison County Age News.com call: Internet User Profile Eagle or Madison- Education Age Education For(540)(540) more 949-8213672-1266 information Gender Income on how to advertise in News.com call: SourceThe Orange for data: County Quantcast.com, Ethnicity Quantcast.com, Ethnicity NovemberReviewSource for 2009.or data: Data used in March 2010. Data used in each eachOrangeNews.com section is an index call: Age Traffic Frequency comparingsection is an the index overall comparing U.S. the Traffic Frequency Internetoverall U.S.average InternetEducation vs. average vs. www.newsvirginian.comwww.madison-news.comusers.users. (540) 672-1266 Education (804) 598-4305 Children Children The News Virginian is a SourceMediaThe Madison forGeneral data: County publication. Quantcast.com, Eagle is Ethnicity Novembera Media 2009.General Data publication. used in Source for data: Quantcast.com, Ethnicity each section is an index comparing The News Virginian & newsvirginian.com / 1300 West Main Street P.O. Box 1027 Waynesboro,the overall Va.U.S. 22980 Internet average March 2010. Data used in each Traffic Frequency vs. www.orangenews.com users. The Madison County Eagle & madison-news.com / 201 N. Main Street P.O. Box 325 Madison, Va. 22727 section is an index comparing the

The OrangeTraffic County Frequency overall U.S. Internet average vs. Children Review is a Media General publication. www.madison-news.com users.

The Orange County Review & orangenews.com / 110 Berry Hill Road P.O. Box 589 Orange, Va. 22960

Children The Madison County Eagle is a Media General publication.

23

The Madison County Eagle & madison-news.com / 201 N. Main Street P.O. Box 325 Madison, Va. 22727 24 25 26 27 28 29 1

Banner Ad Options

• The below list outlines all banner ads and their various options that may be sold. • Full Specifications on floating, rollover, sliding, pushdown and other effects seen in banners must use the follow- ing standards. • Limits including frequency caps and animation loops are also outlined below. • Be sure to note which banner option(s) you require on your Production Order to Creative Services. • This documentation accompanies Banner Ad Standards documentation, which provides additional information on general standards. • Yahoo! reserves the right to request additional changes to submitted ads, or to reject any ad unit in its sole dis- cretion.

Leaderboard banner - 728x90 File size limit: 40k for Flash, 30k for GIF/JPEG Options: 1. Normal – does not expand, can be static image or Flash 2. Expandable – (can be static or animated) Expansion panel expands out of banner on mouseover. Expansion panel lays over content of website. File size limit for expansion panel: 60k; Max # of panels:4; Full expanded banner size: 728x300.

Display/Pillow banner - 300x250 (Large Rectangle) File size limit: 40k for Flash, 30k for GIF/JPEG Options: 1. Normal – does not expand, can be static image, animated GIF or Flash 2. Expandable – (can be static or animated) Expansion panel expands out of banner (to the left or right) on mouseover. Ex- pansion panel lays over content of website. File size limit for expansion panel: 60k; Max # of panels:4; Full expanded banner size: 600x250

Skyscraper banner - 160x600 or 120 x 600 File size limit: 40k for Flash, 30k for GIF/JPEG Options: 1. Normal – does not expand, can be static image or Flash 2. Expandable – (can be static or animated) Expansion panel expands out of banner on mouseover. Expansion panel lays over content of website. File size limit for expansion panel: 60k; Max # of panels:4; Full expanded banner size: 320x600

Pencil banner - 990x30 File size limit: 40k for Flash, 30k for GIF/JPEG Options: 1. Normal – does not expand, can be static image, animated GIF or Flash 2. Expandable – (can be static or animated) Expansion panel expands out of banner on mouseover. Expansion panel lays over content of website. File size limit for expansion panel: 60k; Max # of panels:4; Full expanded banner size: 990x300

3. Sliding Billboard – Expansion panel automatically slides down out of banner on page load for up to 8 seconds, over con- tent of website. Frequency cap: 1 per user per 24 hours. After initlal view, expansion panel can only be triggered by mouse over or click. File size limit for expansion panel: 60k; Max # of panels:4; Full expanded banner size: 990x300

4. Pushdown Billboard – Expansion panel automatically slides down out of banner on page load for up to 8 seconds, while content of website is moved down. Frequency cap: 1 per user per 24 hours. After initlal view, expansion panel can only be triggered by mouse over or click. File size limit for expansion panel: 60k; Max # of panels:4; Full expanded banner size: 990x300

30 2

234x60 Banner Ad File size limit: 40k for Flash, 30k for GIF/JPEG Options: 1. Normal – does not expand, can be static image, animated GIF or Flash 2. Expandable – (can be static or animated) Expansion panel expands out of banner on mouseover. Expansion panel lays over content of website. File size limit for expansion panel: 60k; Max # of panels:4; Full expanded banner size: 234x200

Monster banner - 425x600 Yahoo! site only. File size limit: 40k for Flash, 30k for GIF/JPEG Options: Normal – does not expand, can be static image or Flash

Floating Ad (Must include In-page Companion Banner) File size limit: Floating: 40k for Flash; Options: Companion: 40k for Flash, 30k for GIF/JPEG Floating Ad must be animated with Flash, not static – Floating Ad must take the shape of the object it represents. No square objects. It must move across the screen, pausing for no more than 1 second. Audio allowed on click only. Up to 8 seconds animation. Frequency cap: 1 per user per 24 hours. Dimensions: 200x200. Companion Banner may be normal or expandable – Companion Banner can be any banner ad size. Up to 15 seconds animation. Must follow Normal or Expandable standards. Video may be used in banner or expansion panel, 30 seconds max. Audio allowed on click or mouseover, 15-30 seconds max.

Sticky Note Ad File size limit: 40k for Flash, 30k for GIF/JPEG Options: Sticky Note may be static or animated – Sticky Note automatically scrolls down over website content and appears in place for up to 8 seconds. If not clicked or closed, Sticky Note scrolls back up. Up to 8 seconds animation. Frequency cap: 1 per user per 24 hours. Dimensions: 300x250.

Peel Back Ad File size limit: Corner Peel Teaser: 15k; Options: Full Page Peel Back: 100k Corner Peel Teaser may be static or animated – Up to 15 seconds animation. Frequency cap: 1 per user per 24 hours. Dimensions: 100x100 or 170x170. No video or audio permitted. Full Page Peel Back may be static or animated – Up to 15 seconds animation. Frequency cap: 1 per user per 24 hours. Dimensions: 800x600. Video may be used, 30 seconds max. Audio allowed on click or mouseover, 15-30 seconds max.

31  BANNER AD STANDARDS

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33 mobile advertising ADVERTISING MOBILE OPPORTUNITIES

$2,549.5 US Mobile Ad (25%) SMARTPHONE USERS ARE: Spending, 2009-2014 $2,036.8 (36%) millions and % change • Male: 58% Female: 42% $1,501.3 • Average Age: 36.4 years (36%) • Educated: 69% attended at least $1,102.4 2 years of college (48%) $743.1 • Affl uent: Average household (79%) income is $100,296 $416.0 (30%) Note: includes display (banner, rich media and video) search and messaging -based advertising. Source: eMarketer, Sept. 2010. www.eMarketer.com

2009 2010 2011 2012 2013 2014

dailyprogressINSIDENOVA APPapp**

$499/MONTH • Exclusive Sponsorship • Links directly to your mobile enabled site or mobile splash page

dailyprogress.comINSIDENOVA.COM MOBILE mobile SITEsite

$499/MONTH • Up to 25,000 page views • 3 Sponsorship positions available • Links directly to your mobile enabled site or mobile splash page

SMS MARKETING

$499/MONTH • Includes up to 6,000 messages monthly • Opt-in text message marketing (minimum 3 months) • Build your mobile database • Can be used for mobile giveaways and and further engage potential contests to embrace your customer base clients who are interested in • Access to real time reports & analysis your business

1. IT IS RECOMMENDED THAT YOUR AD LINKS TO A MOBILE-ENABLED SITE. IF YOU DO NOT HAVE ONE, WE CAN CREATE A MOBILE SPLASH PAGE FOR AN ADDITIONAL ONE-TIME CHARGE OF $50. * ONLY AVAILABLE ON IPHONE & ANDROID SMARTPHONES 6

34 contacts Contact your Sales Representative or

Laura Renigar, Digital Sales Specialist (434) 981-4703 – [email protected]

Carolyn Cullen, Regional Advertising Director (434) 975-7112 – [email protected]

Jim Kelly, Digital Sales Manager (434) 978-3437 – [email protected]

Anne McKenzie, The News Virginian Advertising Manager (540) 932-3545 – [email protected]

Nancy Embree, The Central Virginia Weekly Group Advertising Manager (540) 672-1266 – [email protected]

35