media kit marketing | advertising dailyprogress.com 685 West Rio Road • Charlottesville, VA 22901 • (434) 978-7200 contents why advertise with us?....................................................................3 our market/our readers..................................................................4-5 marketing services...........................................................................6 advertising options..........................................................................7 special sections calendar.................................................................8 retail advertising rates......................................................................9 national advertising rates...............................................................10 pre-print advertising rates...............................................................11 general classified advertising rates.................................................12 real estate classified advertising rates.............................................13 recruitment classified advertising rates...........................................14 automotive classified advertising rates...........................................15 sticky note advertising...................................................................16 color rates.....................................................................................17 contract and copy regulations.......................................................18 mechanical specifications..............................................................19 ad file preparation..........................................................................20 contact us Carolyn Cullen, Regional Advertising Director – (434) 975-7112 – [email protected] Jim Kelly, Business Development Manager – (434) 978-3437 – [email protected] Fran Hogan, Call Center Supervisor – (434) 978-7297 – [email protected] Flynn Kern, Advertising Office Manager – (434) 975-7116 – [email protected] Anne McKenzie, The News Virginian Advertising Manager – (540) 932-3545 – [email protected] Nancy Embree, The Central Virginia Weekly Group Advertising Manager – (540) 672-1266 – [email protected] 2 why advertise with us? Want to reach thousands of consumers in the Charlottesville market? Look to the region’s Number one local daily newspaper, The Daily Progress. The Charlottesville Daily Progress offers both print and web campaigns to meet your needs. Business owners often think that newspaper advertising is too costly. We’re here to dispel that myth and assure you that The Daily Progress has programs for every budget level. We refer to our Sales Representatives as Solutions Experts, because they work with all sorts of different businesses to create ways for those businesses to achieve their marketing goals. TOP 10 REASONS TO ADVERTISE IN THE DAILY PROGRESS 1. Daily Progress AD CAMpaigns GET RESUlts. When your ad runs, the phone rings, people come in, your web site gets visits and your sales potential grows. 2. Daily Progress advertising lets yoU REACH NEW CUstoMERS. Whether you’ve been in business for 50 years or 50 days, you need to reach new people to keep your business growing. 3. Daily Progress advertising CAN target SPECIFIC AREAS, READERS AND AREAS OF INTEREST. We offer many programs and publications in addition to the “daily paper” that are designed to help you target specific customers. 4. Daily Progress advertising REACHES More PEOPLE every day THAN ANY other MEDIUM, which means that when our readers are in the market for your product, service or event, your name is the one they’ll remember if they’ve seen you advertise in the paper on a regular basis. 5. Daily Progress advertising IS tangiBLE, which means that your ad has a long shelf life and your customers will retain your ad message indefinitely. 6. Daily Progress advertising CAN RUN toMorroW! We have short deadlines, which means that you can get your message out quickly and can change that message quickly, if you need to. 7. Daily Progress advertising doesn’T Charge yoU More to Create and prodUCE yoUR ad, it’s already included in the price you’re quoted – that saves you money. 8. Daily Progress advertising IS CONSIDERED “CONTENT” IN THE paper. This means that your customers look to the paper to find the best deals when they’re in the market to buy. 9. Daily Progress READERS have Money to SPEND. We reach people with the highest household incomes, levels of education and home ownership. This means that our readers are the customers that you want. 10. Daily Progress READERS (yoUR CUstoMERS) looK For THEIR paper every day. Whether in their driveway or in the box at area locations, The Daily Progress is a sought-after product. 3 our market & readers The Daily Progress is the leading daily newspaper in Central Virginia and the #1 advertising source in the local and regional markets. 22724 22737 22714 22713 22718 22741 22726 4 our market & readers Circulation: Male: 48.2% Daily: 23,401 Sunday: 26,756 Female: 51.8% Demographics: Homeowners: 84% Population: 254,580 Education: 47.7% of residents 25 Households: 102,301 year old and have a Bachelors Readers: Daily – 58,502 Degree or higher Sunday – 66,890 Occupation: Median Age in Albemarle County: 36 63% (white-collar) 37% (blue-collar) Median Household Income: $63,669 DMA: 182 Overall, 70% of the market reads The Daily Progress. 3 in 4 people rely on The Daily Progress for advertising information. Source: ABC Audit 2010 marketing services How Can The Daily Progress Help You? We’ll find the right marketing solution for you. As the leading information provider in Central Virginia, we have many ways in addition to the newspaper itself to help you reach How yourCan customers. The DailyWhether it’sProgress brochure design,Help event You?planning, commercial printing, product sampling, copywriting, media planning, online campaigns, contests or promotions, we have the ability to We’ll fi nd the right marketing solution for you. As the leading informationhelp you provider target in Centralyour best Virginia, customers. we have many ways in addition to the newspaper itself to help you reach your customers. WhetherW e‘llits brochure do the design, work event for planning, you. commercial printing, product sampling, copywriting, media planning, With your input, our Solutions Experts and award-winning design online campaigns, contests or promotions we have the ability to staff will come up with creativehelp and you targetaffordable your best ways customers. for you to identify and meet your key marketing challenges. We‘ll do the work for you. With your input, our Solutions Experts and award-winning design staff will come up with creative andYou’ll affordable get ways results. for you Theto identifybottom and line meet for your any key business marketing nowadays challenges. is return on investment. We work with self-employed entrepreneurs as well as largeYou’ll corporations get results. to ensure that theirThe bottommarketing line for is any smart business marketing, nowadays and is returnthat on investment. it gets them We thework results with self-employed they need. entrepreneurs as well as large corporations to ensure that their marketing is smart marketing, and gets them the results they need. Daily Progress Marketing Services Your income is the outcome. (434) 978-7200 6 HOMEdesign for your home and garden niche styleapril 2011 publications The Comeback Garden What to consider for perennial gardens 1 1 - 1 2 NT R A L V I R G IN IA 2 0 Y O U R G U I DE T O C E Contain Growth with container gardens plus Viette Farm and Nurseries VIRGINIA CENTRAL Government Entertainment A thletics Outdoors History S chools Business lf e-Magazine • July 2011 POSTAL PATRON LOCAL PRESORTED STANDARD g U.S. Postage The Rural Virginian PAID Permit 67 Charlottesville, VA Serving Scottsville, Palmyra, Lake Monticello, Fork Union, Troy, Schuyler and Buckingham Wednesday, August 3, 2011 Fluvanna’s 9-U All-Stars Team Comes Home By Wendy Edwards on home turf, “the more physically that we try to support, especially the they can be 9-year-olds, hold them to a standard, donations,” Bowman says. The Carysbrook field the better,” the coach but we have to remember What’s next for the all- was the sight a sunny says. “This is a chance to they are, and they should stars? The team has been welcome for Fluvanna’s 9- get together and not be in be, 9-year-olds.” featured in an upcoming U baseball All-stars on July competition.” Team mom Michelle 2011 segment of WINA 27 as players eased into This is Bowman’s second Algieri says her son Kyle Morning News: Saturday their homecoming from year heading the all-stars wouldn’t have wanted Edition and they will soon regional championships team—and it is the boys’ to be anywhere else this Special Bridal Edition with a game of friends and second brush with success. summer. “This is a great be guests on Varsity Lights family. “We lost in the semifinals group of kids. They mesh with Jerry Miller on NBC “I just want them to last year,” the coach says. very well together and the 29 (Aug. 7). relax and enjoy each And while Fluvanna lost kids feel the coaches are Shields says he looks other. That’s kind of how to North Carolina in very fair, (the kids) enjoy forward to making the all- they got where they’re the championship this them and that’s why they stars team next year, and at,” says head coach A.J. year, just getting into do so well. There’s not a getting a home run. Bowman, who helped lead the championships is a lot of