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Lynchburg, Va. 24501 · (434) 385-5440 Contents media kit Effective September 2012 www.NewsAdvance.com / www.LynchburgMediaGroup.net 101 Wyndale Drive · Lynchburg, Va. 24501 · (434) 385-5440 contents our market/our readers ..............................3-4 marketing services ........................................5 print. insert. deliver .......................................6 sticky note advertising ..................................7 advertising options .......................................8 special sections calendar .............................9 retail advertising rates .................................10 national advertising rates ............................11 pre-print advertising rates ..........................12 general classified advertising rates .............13 contract and copy regulations ....................14 phone mechanical specifications ..........................15 directory • Scott Burton, Regional Advertising Director, (434) 385-5462 | [email protected] • Sandra Ober, Advertising Sales Manager, (434) 385-5422 | [email protected] • Dean Smith, General Manager, Amherst New Era Progress, Nelson County Times, (434) 385-5487 | [email protected] • Alan West, Regional Prepress Manager, (434) 385-5400 | [email protected] • Jay Blankenship, Director of Digital Sales Development, (434) 385-5476 | [email protected] our market & contents readers our market/our readers ..............................3-4 marketing services ........................................5 The News & Advance is the leading daily print. insert. deliver .......................................6 sticky note advertising ..................................7 newspaper in Central Virginia and the #1 advertising options .......................................8 special sections calendar .............................9 advertising source in the retail advertising rates .................................10 local and regional national advertising rates ............................11 pre-print advertising rates ..........................12 markets. general classified advertising rates .............13 contract and copy regulations ....................14 phone mechanical specifications ..........................15 directory • Scott Burton, Regional Advertising Director, (434) 385-5462 | [email protected] • Sandra Ober, Advertising Sales Manager, (434) 385-5422 | [email protected] • Dean Smith, General Manager, Amherst New Era Progress, Nelson County Times, (434) 385-5487 | [email protected] • Alan West, Regional Prepress Manager, (434) 385-5400 | [email protected] • Jay Blankenship, Director of Digital Sales Development, (434) 385-5476 | [email protected] Lynchburg Market our market & marketing readers service Circulation: Daily: 6,00 How Can Sunday: ,60 The News Demographics: Population: 47,447 & Advance Help You? Households: 8,749 We’ll find the right marketing solution for you. Readers: Daily - 78,900 As the leading information provider in Central Virginia, we have many ways in addition to the newspaper itself to help you reach your customers. Whether it’s brochure design, event planning, commercial Sunday -100,860 printing, product sampling, copywriting, media planning, online campaigns, contests or promotions, Median Age In Lynchburg: 6 we have the ability to help you target your best customers. Median Household Income: $4,500 We‘ll do the work for you. With your input, our Solutions Experts and award-winning design staff will come up with creative and Male: 46% affordable ways for you to identify and meet your key marketing challenges. Female: 54% You’ll get results. The bottom line for any business nowadays is return on investment. We work with self-employed Homeowners: 7% entrepreneurs as well as large corporations to ensure that their marketing is smart marketing, and Education: 47.7% of residents 25 years old that it gets them the results they need. and have a Bachelors Degree or higher The News & Advance Marketing Services Occupation: 6% (white-collar) Your income is the outcome. 7% (blue-collar) DVM: 66 (434) 385-5440 www.LynchburgMediaGroup.net Overall 60% of the market reads The News & Advance and www.newsadvance.com 3 in 5 people rely on The News & Advance for advertising information Source: ABC Audit Report, September 12, 2011. Region 2000 Annual Report 2010-2011 4 marketing service How Can The News & Advance Help You? We’ll find the right marketing solution for you. As the leading information provider in Central Virginia, we have many ways in addition to the newspaper itself to help you reach your customers. Whether it’s brochure design, event planning, commercial printing, product sampling, copywriting, media planning, online campaigns, contests or promotions, we have the ability to help you target your best customers. We‘ll do the work for you. With your input, our Solutions Experts and award-winning design staff will come up with creative and affordable ways for you to identify and meet your key marketing challenges. You’ll get results. The bottom line for any business nowadays is return on investment. We work with self-employed entrepreneurs as well as large corporations to ensure that their marketing is smart marketing, and that it gets them the results they need. The News & Advance Marketing Services Your income is the outcome. (434) 385-5440 www.LynchburgMediaGroup.net 5 Lynchburg MSA PRINT. INSERT. DELIVER. High quality, low cost, targeted advertising. Get results NOW with four-color print and deliver inserts. Do you really want to make a $2,100 Sofa Mistake? It really should be the $4,100 sofa mistake, because you will eventually buy a good sofa (after a decade of sitting on a bad one), and by then it will cost at least another $2,000. Save the $2,000 and just buy a great sofa now. We offer you bench-made, classic Amercian-made upholstered furniture, with over 250 high quality, luxurious fabrics to choose from! ...compared to $600 / 2-3 years? US + INJURED? $700 / 4 years? + Eight-way hand tied spring construction, N $800 / 5 years? over 250 fabrics, spring fiber seat cushions standard, hardwood frame EED HELP? ___________ ___________ corner-blocked and double-doweled for strength, quality zippered throw pillows included, contrasting pillows at no extra charge, individually pocketed coils in the • Serious Personal Injuries $2,100 / 12 years maybe back cushions on selected models. Too many quality features to list! 12 years later you’re out $2,100, $2378 $1578 for12~15~18 years? (with a lifetime warranty) • Automobile Accidents wasted on bad sofas, and now you still 12+ years later, you’re still in good shape and the decision to get a new one is up to you. have to buy another one. • Wrongful Death All Davidson House Furniture Sofas, Loveseats, Sectionals, and Chairs are on Sale WITH THIS AD! Sale ends May 15, 2010 • Tractor-Trailer Collisions Now is your opportunity to buy high-quality home furnishings at a reduced price. We usually sell these sofas for $1,800 - $2,000 $20 The 20-bucks-more coupon $20 (reduced from Manufacturer’s suggested price of over $2,200). • Motorcycle Accidents But now, bring in this ad and you'll receive a full 35% off Quite frankly I would like to know if you read this thing or not, and it’s obviously Suggested Retail, plus an additional $20.00 off with this coupon. worth 20 dollars to find out! You can only use this coupon once and only on a new Davidson House Furniture upholstered furniture sale. You must have the We’ll even give yWeou a dozen fres h bdeliveraked cookies! to coumorepon at the time of purchase. Just co methanon in and we will show you 65,000 some great upholstered furniture from Davidson House, with over 250 fabrics. I hope to see you here. --- Walton Beeker 8Ǒ͝UΝ͸#ȲȢLȪS ΝXOȪS ӭ̢Ư&̴͝ǑOȠ.Ӆ҅ѻ̙˒ * Highly rated by 14805 Forest Road, Suite #101, Forest VA 24551 434-525-4005 www.HendersonsFurniture.com households in theMartindale-Hubbell Lynchburg Market No legal fees unless recoveryNorman A. Kinnier for personal injury and wrongfulFR death cases. ALIN & K I NNIER Special fee reduction offer from 33% of recovery to 25% of recovery with thisPC ad. newsadvance.com Offer expires September 31, 2011. LAW OFFICES OF CO NTACT U S AT 434-846-7911 WWW. FRALINK OR 6 sticky note advertising .OWYOUCANPOSTYOURADVERTISINGMESSAGE ONTHEFRONTPAGEOF4HE.EWS!DVANCE Place your ad alongside tomorrow’s headlines on Page One... using our Sticky Note advertising program to make e your message stick out. The News & Advanc Your ad will be seen as soon as they open the paper. Sticky Notes grab the reader’s attention, providing high visibility and immediate impact like no other type of print advertising. They take it with them. Sticky Notes are saved by consumers as handy reminders on their computers, dashboards, #ALL notebooks, refrigerator doors, phones, bulletin boards and more. Coupons without the clipping. Sticky Notes are convenient coupons- convenient for the consumer, who can keep the coupon without cutting the rest of the paper, and convenient for you in tracking your sales success. Perfect for grand openings, special events and product premieres. Sticky Notes deliver customers to your sales, events, contests, special products or incentives, and your one-of-a-kind-services. Rates - Effective October 1, 2005 - December 31, 2006 (Note must be scheduled and published by December 31, 2006) RATES&REQUENCY#0- EFFECTIVE/PEN X JANUA XR XY 2012 X 3X X.OTES 3 TAB#OLOR ONSFREQUENCY NoteX.OTES #OLOR 1x 12x and up X.OTES#OLOR$50 per EXach.OTES additionalThousand#OLOR color add $5 $EADLINES DEA3PACE2ESEDLINESRVATION$AYS0RIOR
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