media kit Effective September 2012
www.NewsAdvance.com / www.LynchburgMediaGroup.net 101 Wyndale Drive · Lynchburg, Va. 24501 · (434) 385-5440 contents
our market/our readers...... 3-4 marketing services...... 5 print. insert. deliver...... 6 sticky note advertising...... 7 advertising options...... 8 special sections calendar...... 9 retail advertising rates...... 10 national advertising rates...... 11 pre-print advertising rates...... 12 general classified advertising rates...... 13 contract and copy regulations...... 14 phone mechanical specifications...... 15 directory
• Scott Burton, Regional Advertising Director, (434) 385-5462 | [email protected]
• Sandra Ober, Advertising Sales Manager, (434) 385-5422 | [email protected]
• Dean Smith, General Manager, Amherst New Era Progress, Nelson County Times, (434) 385-5487 | [email protected]
• Alan West, Regional Prepress Manager, (434) 385-5400 | [email protected]
• Jay Blankenship, Director of Digital Sales Development, (434) 385-5476 | [email protected]
our market & contents readers our market/our readers...... 3-4 marketing services...... 5 The News & Advance is the leading daily print. insert. deliver...... 6 sticky note advertising...... 7 newspaper in Central Virginia and the #1 advertising options...... 8 special sections calendar...... 9 advertising source in the retail advertising rates...... 10 local and regional national advertising rates...... 11 pre-print advertising rates...... 12 markets. general classified advertising rates...... 13 contract and copy regulations...... 14 phone mechanical specifications...... 15 directory
• Scott Burton, Regional Advertising Director, (434) 385-5462 | [email protected]
• Sandra Ober, Advertising Sales Manager, (434) 385-5422 | [email protected]
• Dean Smith, General Manager, Amherst New Era Progress, Nelson County Times, (434) 385-5487 | [email protected]
• Alan West, Regional Prepress Manager, (434) 385-5400 | [email protected]
• Jay Blankenship, Director of Digital Sales Development, (434) 385-5476 | [email protected] Lynchburg Market
our market & marketing readers service
Circulation: Daily: 26,300 How Can Sunday: 33,620 The News Demographics: Population: 247,447 & Advance Help You? Households: 83,749 We’ll find the right marketing solution for you. Readers: Daily - 78,900 As the leading information provider in Central Virginia, we have many ways in addition to the newspaper itself to help you reach your customers. Whether it’s brochure design, event planning, commercial Sunday -100,860 printing, product sampling, copywriting, media planning, online campaigns, contests or promotions, Median Age In Lynchburg: 36 we have the ability to help you target your best customers. Median Household Income: $42,500 We‘ll do the work for you. With your input, our Solutions Experts and award-winning design staff will come up with creative and Male: 46% affordable ways for you to identify and meet your key marketing challenges. Female: 54% You’ll get results. The bottom line for any business nowadays is return on investment. We work with self-employed Homeowners: 72% entrepreneurs as well as large corporations to ensure that their marketing is smart marketing, and Education: 47.7% of residents 25 years old that it gets them the results they need. and have a Bachelors Degree or higher The News & Advance Marketing Services Occupation: 63% (white-collar) Your income is the outcome. 37% (blue-collar) DVM: 66 (434) 385-5440 www.LynchburgMediaGroup.net Overall 60% of the market reads The News & Advance and www.newsadvance.com 3 in 5 people rely on The News & Advance for advertising information
Source: ABC Audit Report, September 12, 2011. Region 2000 Annual Report 2010-2011
marketing service How Can The News & Advance Help You?
We’ll find the right marketing solution for you. As the leading information provider in Central Virginia, we have many ways in addition to the newspaper itself to help you reach your customers. Whether it’s brochure design, event planning, commercial printing, product sampling, copywriting, media planning, online campaigns, contests or promotions, we have the ability to help you target your best customers.
We‘ll do the work for you. With your input, our Solutions Experts and award-winning design staff will come up with creative and affordable ways for you to identify and meet your key marketing challenges.
You’ll get results. The bottom line for any business nowadays is return on investment. We work with self-employed entrepreneurs as well as large corporations to ensure that their marketing is smart marketing, and that it gets them the results they need.
The News & Advance Marketing Services Your income is the outcome.
(434) 385-5440 www.LynchburgMediaGroup.net
Lynchburg MSA PRINT. INSERT. DELIVER. High quality, low cost, targeted advertising. Get results NOW with four-color print and deliver inserts.
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sticky note advertising .OW YOU CAN POST YOUR ADVERTISING MESSAGE ON THE FRONT PAGE OF 4HE .EWS !DVANCE
Place your ad alongside tomorrow’s headlines on Page One... using our Sticky Note advertising program to make e your message stick out. The News & Advanc Your ad will be seen as soon as they open the paper. Sticky Notes grab the reader’s attention, providing high visibility and immediate impact like no other type of print advertising.
They take it with them. Sticky Notes are saved by consumers as handy reminders on their computers, dashboards, #ALL notebooks, refrigerator doors, phones, bulletin boards and more.
Coupons without the clipping. Sticky Notes are convenient coupons- convenient for the consumer, who can keep the coupon without cutting the rest of the paper, and convenient for you in tracking your sales success.
Perfect for grand openings, special events and product premieres. Sticky Notes deliver customers to your sales, events, contests, special products or incentives, and your one-of-a-kind-services.
Rates - Effective October 1, 2005 - December 31, 2006 (Note must be scheduled and published by December 31, 2006) Rates&REQUENCY #0- effective /PEN X Janua X R Xy 2012 X 3X x .OTES 3 t ab#OLOR Ons fRequency NoteX .OTES #OLOR 1x 12x and up X .OTES #OLOR$50 per eXach .OTES additionalThousand #OLOR color add $5 $EADLINES Dea3PACE 2ESEDlinesRVATION $AYS 0RIOR Space#AMERA 2EADYReservation: -ATERIALS 20 $AYS Days 0RIOR Prior Camera1UANTITY Ready&ULL 2UN Materials: $AILY 25 Days 3UNDAY Prior 0APER #OLORS 9ELLOW OR 7HITE for special sizes and quantities, )MAGE 3IZES cvontact X FRONTyour v XMedia BACK advisor. 0APER 3IZE v X v 2ATES BASED ON #0- VALID THROUGH 12-31-10
advertising options special sections & special sections calendar Sticky Notes
2013 Special Sections
Special Sections January Februrary March Commerce Report Best of Health Job Seeker Bridal Guide Home Expo Best of Health 50 Plus
April May June
Best of Health Dreams to Reality (Homes Tour) 50 Plus Out n About Attractions & Map Garden Week Readers ChoiceSOON!Graduates July August September
50 Plus Best of Health Discover Best of Health COMINGCommerce Report Back to School Parade of Homes October November December
Best of Health 50 Plus Holiday Gift Guide Holiday Recipies Drive Tribute to Vets
*Publish months subject to change
advertising options special sections & special sections calendar Sticky Notes
2013 Special Sections
Special Sections January Februrary March Commerce Report Best of Health Job Seeker Bridal Guide Home Expo Best of Health 50 Plus
April May June
Best of Health Dreams to Reality (Homes Tour) 50 Plus Out n About Attractions & Map Garden Week Readers ChoiceSOON!Graduates July August September
50 Plus Best of Health Discover Best of Health COMINGCommerce Report Back to School Parade of Homes October November December
Best of Health 50 Plus Holiday Gift Guide Holiday Recipies Drive Tribute to Vets
*Publish months subject to change
retail rates Effective September 2012
P.O. Box 10129 • Lynchburg, VA 24506 • 434-385-5400 • [email protected]
DISPLAY - 6 COLUMN Display WEEKLY PUBLICATIONS Annual $ Commitment Daily Sun./Hol. 1 Paper Both Papers Open Rate $46.95 $49.00 7.65 $8.90 $1,000-$2,999 $43.95 $45.95 7.05 $8.10 $3,000-$5,999 $42.95 $44.95 6.70 $7.70 $6,000-$8,999 $40.90 $42.95 6.40 $7.40 $9,000-$11,999 $38.90 $40.90 6.05 $7.00 $12,000-$14,999 $37.90 $39.90 5.75 $6.70 $15,000-$19,000 $36.95 $39.00 5.45 $6.40 $20,000-$29,999 $36.45 $38.50 5.20 $6.10 $30,000-$49,000 $35.95 $37.95 4.95 $5.80 $50,000-$74,000 $35.45 $37.45 4.65 $5.70 $75,000-$99,999 $35.20 $37.20 4.40 $5.20 $100,000-$199,000 $34.95 $36.95 4.10 $4.80 $200,000-$299,000 $34.40 $36.45 3.85 $4.50 $300,000+ $33.40 $35.45 3.50 $4.20 Color: 30” & Under —30% of Space Cost Color: 31–60”—25% Half Page or Less—$125 61” & Over – 20% Ads over 60 col. inches – 25% of Space Cost
The Publisher shall not be liable for discrepancies between any measurements of dimensions provided herein and the actual space occupied by any advertisement hereunder that do not materi- ally affect the proportional visual impact of the advertisement. Ads measuring 18 inches or more will be charged at full page depth of 21”. Note: The printed page may be reduced up to 2% to ensure print quality. Rates are net and non-commissionable.
AD RESERVATION DEADLINE Repeat Bonus Days Discount DAILY PUBLICATIONS Does not apply to color. Repeat any size ad, copy unchanged, within 7 days and receive a 25% pick-up discount. (No Sunday discounts) Publication Day Retail Display Pick up a Sunday display ad on Monday or Tuesday at 50% off of daily rate. Monday Thursday, 5 pm * Same ad must run each day. Holidays do not apply. No other discounts apply. Tuesday Thursday, 5 pm Wednesday Friday, 5 pm Circulation Thursday Monday, 5 pm The News & Advance The Amherst The Nelson Friday Tuesday, 5 pm (Lynchburg) New Era Progress County Times Paid circulation daily 3,054 Paid circulation daily 2,957 Saturday Wednesday, 5pm Paid circulation daily 27,979; Sunday 34,440 (Source: Publisher’s (Source: Publisher’s Sunday Wednesday, 5pm (Source: Audit Bureau of Statement 2009) Statement 2009) Circulation 2010 WEEKLY PUBLICATIONS** (Amherst New Era Progress, Audit report) Nelson County Times) Publication Day Display THE LYNCHBURG NEWS & ADVANCE Thursday Friday, 12 noon NELSON COUNTY TIMES AMHERST NEW ERA PROGRESS RICHMOND TIMES-DISPATCH Special Sections Deadline: 7 business days prior to publication BRISTOL HERALD COURIER THE DAILY PROGRESS Holiday Deadline: 24 hours earlier than above regular deadlines CULPEPER STAR-EXPONENT DANVILLE REGISTER & BEE Preprint Reservation Deadline: 10 business days prior to publication EDEN NEWS THE MADISON MESSENGER Sunday Circulation and Advertising rates will apply to New Years Day, Memorial Day, THE REIDSVILLE REVIEW MANASSAS JOURNAL MESSENGER Sunday Circulation and Advertising rates will apply to New Years Day, Memorial Day, July 4th, Labor Day, July 4th, Labor Day, Thanksgiving Day, Christmas Day. POTOMAC NEWS THE NEWS VIRGINIAN Thanksgiving Day and Christmas Day.
10 national rates Effective September 2012
SPECIAL ADVERTISING Amherst New Era Progress INCENTIVES
Retail Display Daily Sun./Hol. 1 Paper Both Papers To improve results increase the 6 Column $56.10 $60.18 $9.20 $12.24 frequency and reach of your Non-Profit $49.00 $52.00 $8.00 $11.00 advertising message. Earn Classified Display additional discounts as you 10 Column $40.15 $42.25 $7.55 $8.75 enhance the value of your message. Line Rate 10 Column $8.90 $9.50 $2.25 $2.65 Recruitment $7.00 $7.50 $2.60 $3.00 COMBINATION/ DISCOUNT DAYS Color Rates 25% of Space Cost Pick up Sunday’s display ad on Preprints Daily Sun./Hol. Daily Sun./Hol. the following Tuesday, Wednesday Full Run (Per M) $65.00 $78.00 $80.00 $80.00 or Saturday for 25% OFF 2pg std./ 4pg tab $72.00 $86.00 $85.00 $85.00 *Holidays do not apply. Discount applies to 4pg std./ 8pg tab $73.00 $89.00 $95.00 $95.00 the daily rate. No other discounts apply. 6pg std./ 12pg tab $88.00 $105.00 $100.00 $100.00 8pg std./ 16pg tab $92.00 $110.00 $105.00 $105.00 10pg std./ 20pg tab $99.00 $116.00 $110.00 $110.00 Circulation 12pg std./ 24pg tab $110.00 $130.00 $115.00 $115.00 14pg std./ 28pg tab The News & Advance (Lynchburg) Paid circulation daily 27,979; All advertising place by a manufacturer, wholesaler or distributor of products or services sold generally through retail outlets, by mail or any other manner is deemed national advertising. Advertisers who do not publish a local phone Sunday 34,440 number or do not have a physical location within our area of distribution, operates retail locations in mulitple DMA’s or (Source: Audit Bureau of Circulation has a billing address outside our PMA may also qualify for national rates. All national advertising is subject to the terms 2010 Audit report) and conditions of the rate card in effect at that time. Rates are commissionable. Rate Card #DNO2061. The Amherst New Era Progress AD RESERVATION DEADLINE Paid circulation daily 3,054 (Source: Publisher’s Statement Daily Publications 2009) Publication Day Display Classified Line Monday Thursday, 5 pm Friday, 1 pm The Nelson County Times Tuesday Thursday, 5 pm Monday, 12 pm Paid circulation daily 2,957 Wednesday Friday, 5 pm Tuesday, 12 pm (Source: Publisher’s Statement Thursday Monday, 5 pm Wednesday, 12 pm 2009) Friday Tuesday, 5 pm Thursday, 12 pm Saturday Wednesday, 5 pm Friday, 10 pm Sunday Wednesday, 5pm Friday, 12 pm
Weekly Publications** (Amherst New Era Progress, Nelson County Times) Publication Day Display Classified Line Thursday Friday, 3 pm Friday, 12 pm
Special Sections Deadline: 7 business days prior to publication THE LYNCHBURG NEWS & THE DAILY PROGRESS Holiday Deadline: 24 hours earlier than above regular deadlines ADVANCE CULPEPER STAR-EXPONENT Preprint Reservation Deadline: 10 business days prior to publication NELSON COUNTY TIMES DANVILLE REGISTER & BEE AMHERST NEW ERA MANASSAS JOURNAL PROGRESS MESSENGER Sunday Circulation and Advertising rates will apply to New Years Day, Memorial Day, July 4th, Labor Day, RICHMOND TIMES-DISPATCH POTOMAC NEWS Thanksgiving Day and Christmas Day. BRISTOL HERALD COURIER THE NEWS VIRGINIAN
11 pre-print rates Effective September 2012
Amherst New Era Progress Nelson County Times P.O. Box 10129 • Lynchburg, VA 24506 • 434-385-5400 • [email protected]
Full Run Daily Sun./Hol. Weekly Single Sheet 45.00 49.00 2 pg std. / 4 pg tab 50.00 54.00 72.50 4 pg std. / 8 pg tab 54.00 60.00 76.50 6 pg std. / 12 pg tab 61.00 66.00 81.50 8 pg std. / 16 pg tab 67.00 73.00 86.50 10 pg std./ 20 pg tab 74.00 77.00 91.50 12 pg std. / 24 pg tab 78.00 83.00 96.50 14 pg std. / 28 pg tab 84.00 90.00 102.50 16 pg std. / 32 pg tab 90.00 95.00 106.50
Over 16 pg std. / 32 pg tab contact sales rep for rates. All rates are per thousand.
A n n u a l frequency 8-12 Annually 13-26 Annually 26-52 Annually 53-78 Annually 79-95 Annually 98-104 Annually 106+
Full Run $58.00 $55.00 $54.00 $52.00 $51.00 $50.00 $49.00 t Qt y.
35,000 - 40,999 $60.00 $56.00 $55.00 $53.00 $52.00 $51.00 $50.00
25,000 - 34,999 $62.00 $57.00 $56.00 $54.00 $53.00 $52.00 $51.00
Less than 24,999 $64.00 $58.00 $57.00 $55.00 $54.00 $53.00 $52.00 l Inser To ta
Preprint Reservation Deadline Insert Sizes: 10 business days prior to publication space Maximum: 12.5” x 11” Minimum: and materials (before quarterfolding) 5” x 8” card
• Sunday Circulation and Advertising rates will apply to New Minimum paper stock: Years Day, Memorial Day, July 4th, Labor Day, Thanksgiving 50lbs. coated Day, and Christmas Day. 60lbs. uncoated • Pre-printed quantities will vary due to seasonality and spoil- age. Please contact your sales representative for press order Post-It Notes quantities. (usually 2.5% - 5% overage) You can be front page news! Post your advertising message on the front page. Delivery Address Perfect for grand openings, special events and The News & Advance coupons. Certain terms and conditions apply. 101 Wyndale Drive Call your local sales representative for more Lynchburg, VA 24502 information. 434-385-5450. [email protected] Circulation The News & Advance (Lynchburg) 434-385-5450 Paid circulation daily 28,615; Sunday 35,076 (Source: Audit Bureau of Circulation 2009 Audit report)
Deliveries are accepted Monday through Friday, 8:00 a.m. - 4:00 p.m. The Amherst New Era Progress Paid circulation daily 2794 THE LYNCHBURG NEWS & ADVANCE • NELSON COUNTY TIMES • (Source: Publisher’s Statement 2009) AMHERST NEW ERA PROGRESS • RICHMOND TIMES-DISPATCH • BRISTOL HERALD COURIER • THE DAILY PROGRESS • CULPEPER The Nelson County Times STAR-EXPONENT • DANVILLE REGISTER & BEE • MANASSAS Paid circulation daily 2751 JOURNAL MESSENGER • POTOMAC NEWS • THE NEWS VIRGINIAN (Source: Publisher’s Statement 2009
12 general classified rates Effective September 2012 Classifi ed Rates Effective August 17, 2010
P.O.P.O. BoxBox 903010129 • • Charlottesville,Lynchburg, VA 24506VA 22906 Frequency Discounts 434-385-5400 • [email protected] Per 28 days 434-978-7200 • [email protected] 2-3 days ...... 25% 4-5 days ...... 35% Daily Progress Open $1,000 $3,000 $6,000 $12,000 $25,000 $50,000 $100,000 6-7 days ...... 45% Per Column Inch $90 $77 $68 $65 $57 $53 $49 $46 8 or more days ...... 50% Additional 1/4 Inch $22.50 $19.25 $17.00 $16.25 $14.25 $13.25 $12.25 $11.50 1/16 pg $450 $387 $342 $324 $284 $266 $243 $230 Ad color to any ad size for an additional 25% Classifi ed Rates Effective August 17, 2010 1/8 pg $875 $753 $665 $630 $551 $516 $473 $446 of ad cost. The Publisher shall not be liable 1/4 pg square/strip $1700P.O. Box$1462 9030 •$1292 Charlottesville,$1224 VA 22906$1071 $1003Frequency$918 Discounts$867 Per 28 days for discrepancies between any 1/3 page $2340434-978-7200$2012 •$1778 [email protected]$1685 $1474 2 -3$1381 days ...... $1264 $1193 25% measurements of dimensions provided 4-5 days ...... 35% herein and the actual space occupied Daily Progress Open $1,000 1/2 pg vertical/horiz $3,000 $6,000$3300 $12,000$2838 $25,000$2508 $50,000$2376 $100,000$2079 6-7$1947 days ...... $1782 $1683 45% by any advertisement hereunder that C 8 or more days ...... 50% Per Column Inch $105 $903/4 pg horiz $80 $5000 $76 $4300 $66 $3800 $62 $57$3600 $54$3150 $2950 $2700 $2550 do not materially affect the proportional M Additional 1/4 inch $26.25 $22.50Effective $20.00August 17, 2010 $19.00 $16.50 $15.50 $14.25 $13.50 visual impact of the advertisement. Classifi ed Rates Y Full page $6500 $5590 $4940 $4680 $4095 $3835 $3510 $3315 1/16 pg $515 $443 $371 $391 $324 $304 $278 $263 Ad color to any ad size Rates are net and non-commissionable. CM for an additional 25% 1/8 pg $985 $847 $709 $749 $621 $581 $532 $502 P.O. Box 9030 • Charlottesville, VA 22906MY ProgressFrequency Plus Discounts $6.13 Per Column Inch Pick Up Rate of ad cost. ADThe PublisherSIZE REFERENCE shall not be liable CHART - 4 COLUMN FORMAT 1/4 pg square/strip $1765 CY $1518Rural PerVirginian $127128 days $6.13 $1341 Per Column $1112Add Inch color $1041Pick toUp anyRate $953 ad size $900for an additional 25% of ad cost. 434-978-7200 • [email protected] for discrepancies between any 1/3 page $2350 CMY 2-3 $2021 days ...... $1692 ..... $1786 25% The $1481 Publisher shall $1387 not be liable $1269 for discrepancies $1199 between any measurements of dimensions provided measurementsFull Page of dimensions provided 1/4 Page K 4-5 days ...... 35% 1/16 Page 1/8 Page 1/2 pg vertical/horiz $3310 $2847 $2383 AD $2516RESERVATION herein $2085 and the DEADLINE actual $1953 space occupied $1787 by any $1688advertisementherein hereunder and thethat actual do not space materially occupied affect the Daily Progress Open $1,000 $3,000 $6,000 $12,000 $25,000 $50,000 $100,000 6-7 days ...... 45% by any advertisement hereunder that C proportional visual impact of the advertisement. Rates are net and non-commissionable. 3/4 pg horiz $4675 $4021 $3366 $3553 $2945 $2758 $2525 $2384 do not materially affect the proportional M 8Daily or more Publications days ...... 50% Per Column Inch visual impact of the advertisement. Y Full page $5735 $4932 $4129 $4359 $3613 $3384 $3097 $2925 Publication Classified Classified Rates 2arex2.75" net and non-commissionable. 1x5" 2x4.75" 1x9.75" 2x9.75" 4x5" Additional 1/4 Inch CM
MY Progress Plus $6.13 Per ColumnDay Inch Pick Up Rate Ad color to any ad size Display AD SIZELine REFERENCE CHART - 4 COLUMN FORMAT 1/16 pg CY AD RESERVATION DEADLINE Rural Virginian $6.13 Per ColumnMonday Inch Pick Up Rate Thursday, 5 pm AD SIZEFriday, REFERENCE 5 pm CHART - 4 COLUMN FORMAT CMY for an additional 25% 1/8 pg Tuesday Full Page 1/16 Page 1/8 Page 1/4 Page K AD RESERVATION ofDEADLINE ad cost. Friday, 5 pm Monday, 5 pm WednesdayTheDAILY Publisher shallPUBLICA not be liable TIONSMonday, 12 noon 1/4 pg square/strip Daily Publications Tuesday, 5 pm OROR OROR Thursdayfor discrepancies between any Monday, 5 pm 2x2.75” Publication Wednesday,OR 5 pm 1/3 page Classifiedmeasurements of dimensionsClassified provided 4x19.75” 2x4.75” 1x9.75” 2x9.75" 4x5" Day PublicationFriday Day ClassifiedTuesday, Display 5 pm Thursday,1x5” 5 pm Display herein and the actual spaceLine occupied 1/2 pg vertical/horiz Monday Thursday,Monday Saturday5 pm Friday,Thursday,Wednesday, 5 pm 5 pm 5 pm Friday, 3 pm by any advertisement hereunder that 1/3 Page 3/4 Page C Tuesday Friday, 5 pm 1/2 Page 3/4 pg horiz TuesdaydoSunday not materially affect the proportionalMonday,Thursday,Thursday, 5 pm5 pm 12 noon Friday, 3 pm M Wednesday Monday, 12 noon Tuesday, 5 pm OROR OR Thursday visual impact of the advertisement. OR Y Full page Monday, Wednesday5Non-Subscriber pm PublicationWednesday,Friday, Deadline: 5 pm 5 pm Monday at 5pm, 10 days prior to 4x6.5" 3x8.5" 2x19.75" 4x9.75" 4x14.75" 3x19.75" Friday Rates are net and non-commissionable. CM Tuesday,Thursday 5publication. pm Thursday,Monday, 5 pmpm 1/3 Page 1/2 Page 3/4 Page Saturday Wednesday, 5 pm Friday, 3 pm MY Progress Plus $6.13 Per Column Inch Pick Up Rate Holidays: 24 hours earlier than above regular deadlines SundayAD SIZE REFERENCEThursday, CHARTFriday 12 - noon4 COLUMN FORMATFriday,Tuesday, 3 pm 5 pm CY Rural Virginian $6.13 Per Column Inch Pick Up Rate Preprint Reservation Deadline: 10 business days prior to publication CMY Non-Subscriber Publication Deadline:Saturday Monday at 5pm, 10 daysWednesday, prior to 5 pm 4x6.5” 3x8.5" 2x19.75" 4x9.75” 4x14.75" 3x19.75" Full Page 1/16 Page 1/8 Page Sunday1/4 Circulation Page and Advertising rates will apply to New Years Day, Memorial Day, K publication. Sunday Wednesday, 5 pm OROR OROR OROR AD RESERVATION DEADLINE Holidays: 24 hours earlier than above regular deadlines July 4th, Labor Day, Thanksgiving Day and Christmas Day. Daily Publications Preprint Reservation Deadline: 10 business days prior to publication Special Sections Deadline: 7 business days prior to publication Sunday Circulation and Advertising rates will apply to New Years Day, Memorial Day, Publication Holiday Deadline: 24 hours earlier than above regular deadlines OROR OROR OROR 6.4.2010 Classified Classified 2x2.75" 1x5"July 4th, Labor2x4.7 5Day," ThanksgivingPreprint1x9. 7Reservation5" Day and 2Deadline:x 9.7Christmas5" 10 Day.business4x5" days prior to publication Day Display Line Monday Thursday, 5 pm Friday, 5 pm 6.4.2010 Tuesday Friday, 5 pm Monday, 5 pm Wednesday Monday, 12 noon Tuesday, 5 pm OROR OROR 13 Thursday Monday, 5 pm Wednesday, 5 pm Friday Tuesday, 5 pm Thursday, 5 pm Saturday Wednesday, 5 pm Friday, 3 pm 1/3 Page 1/2 Page 3/4 Page Sunday Thursday, 12 noon Friday, 3 pm Non-Subscriber Publication Deadline: Monday at 5pm, 10 days prior to 4x6.5" 3x8.5" 2x19.75" 4x9.75" 4x14.75" 3x19.75" publication. Holidays: 24 hours earlier than above regular deadlines Preprint Reservation Deadline: 10 business days prior to publication Sunday Circulation and Advertising rates will apply to New Years Day, Memorial Day, OROR OROR OROR July 4th, Labor Day, Thanksgiving Day and Christmas Day.
6.4.2010 contract & copy regulations
Advertising Rate Card Contract & Copy Regulations
1. Retail advertising rates apply only to: A. the sale of advertising space to any single firm or individual advertiser to promote it’s selling at 15. Positions may be requested for any page on which advertising is acceptable and shall be filled, if possible, depending upon editorial retail directly to the public within the publisher’s retail trading area, typically defined as a 50 mile radius around the newspaper’s plant. B. make-up and advertising space demands. Specifications on orders for the use or barring the use of any page, or relating to the kind of the sale of advertising space to promote some special interest or event occurring in [the publisher]’s retail trading area, the cost of which news or advertising on the page are treated as requests only. Every effort shall be made to comply with such position requests. Subject to is to be shared among multiple sponsors. Such advertising is acceptable at the sole discretion of the publisher and is acceptable only the provisions of paragraph 11 hereof, the publisher shall guarantee page position for an additional 25% of the cost of the advertisement, if the reference to the individual sponsors appears only in a list of sponsors’ names, unless the advertisement is an insert that includes subject to availability; provided, however, that in no event shall exact placement on a page be guaranteed. advertisers who are predominantly located outside of the retail trading area: C. the sale of advertising space to promote retail sales directly to the public from on-going, non-transient inventories by a group of retailers in contiguous locations within the retail trading area; or D. 16. Political advertisements must be paid in advance of publication by cash, credit card, or certified check shall be set as display the sale of space for political advertising. advertisements. A political advertisement must clearly state (A) that it is a “paid political advertisement,” (B) the political party affiliation of a candidate for partisan office, (C) by whom the advertisement was paid, and (D) by whom the advertisement was authorized. In event 2. General advertising rates apply to the sale of all advertising space that does not otherwise meet the criteria of paragraphs 1 or 2, that the advertisement is not authorized by the candidate, his or her authorized political committee, or its agents, the advertisement above, including but not limited to the sale of advertising space for employment/recruiting purposes and the sale of advertising space to must clearly state that it is not authorized by candidate or candidate’s committee and must include the name and residence address of businesses not having an established or permanent location in the publisher’s retail trading area. individual responsible for the advertisement. In no event may a political advertisement imply the incumbency of a candidate who is not in fact the incumbent. 3. An advertising agency commission program is available to recognized advertising agencies for national advertising at 15%. Local advertising is generally non-commissionable. However, commission on the local rate will be paid to all national and state associations 17. Any advertisement simulating news matter must have the word “Advertisement” or the words, “Paid Advertisement” at the top and/or of which World Media Enterprises Inc. and/or the newspaper is a current dues paying member, as well as to other newspaper-owned or bottom of the advertisement in 10pt. type. The publisher reserves right to include such words if omitted by the advertiser. The advertiser’s affiliated organizations that place advertising with our newspapers on a regular basis. Such commissions may include payments for new failure to include such words, may result in a charge for the additional space necessary to include them. In no event may publisher’s business, existing business, major accounts and one-order-one-billing services, each of which will be determined by the then current rates masthead or news type be used for advertising purposes. of each organization, established on an equitable basis for all participating newspapers. The local rates of World Media Enterprises Inc.’s newspapers will not be grossed up to include commissions. Any commissions due to networks should be deducted from the local rate. 18. No advertising contract is valid unless signed by the publication’s Advertising Manager, Director or Publisher. All advertising contracts must be made in the advertiser’s name and signed and titled by an owner or officer of the advertiser. All advertisements are accepted for 4. Forwarding of an order by the advertiser is construed as an acceptance by the advertiser of all rates and conditions under which publication entirely upon the representation that the advertiser and its agency (if any) are properly authorized to publish entire contents advertising space is at the time sold by the publisher. Failure to make an order correspond in price, or otherwise, with the applicable rate and subject matter thereof. The advertiser acknowledges and agrees that the space reserved under the advertising contract is to be used card is regarded only as a clerical error and publication shall be made and charged for based upon the rates and terms of the applicable by the advertiser signing the contract and used exclusively for the advertiser’s present business and cannot be sold, given, transferred, or rate card, without further notice. Special clauses in an order shall not be accepted if they relate to legal liability or circulation guarantees; assigned, in whole or in part, to any other firm, individual, corporation, or other entity. the terms and conditi ons of any form advertising contract prepared and tendered by the advertiser shall be inapplicable to the extend that they are inconsistent with the terms and conditions stated herein. Execution of the publisher’s form advertising contract by the advertiser 19. The publisher may cancel any advertising contract at any time for reasons satisfactory to the publisher. If the contract is cancelled is construed as an acceptance of all rates and conditions under which advertising space is at the time sold by the publisher; provided, because the advertiser defaults in payment of any amount when due there under, becomes insolvent, makes an assignment for the benefit however, that to the extent said rates and conditions are inconsistent with the provisions of [the publisher]’s form advertising contract, of creditors, is adjudged bankrupt, or a receiver is appointed, then the advertiser shall pay at the rate earned. If the contract is cancelled the provisions of the contract shall apply. by the publisher for any other reason, the advertiser shall pay at the contract rate. The advertiser may cancel any advertising contract for any reason upon 30 days written notice to the publisher, in which event the advertiser shall pay at the rate earned. 5. Submission of an advertisement to a sales representative of the publisher does not constitute a commitment by the the publisher to publish the advertisement. Only publication of an advertisement constitutes acceptance of the advertiser’s order. Publication of an 20. The publisher shall not be liable for failure to furnish advertising space or to publish any advertisement due to public emergency or advertisement does not constitute an agreement for continued publication. The publisher shall in no event be liable for failure to publish necessity, force majeure, restrictions imposed by law, acts of God, labor disputes or for any other cause, including equipment failures or advertising when specified by the advertiser, provided that, if no advertising is published, any charges received therefore by the publisher any mechanical or electrical breakdowns, beyond the publisher’s control. shall be refunded. 21. Any federal, state or local tax imposed on advertising published hereunder shall be an additional charge to the advertiser, over and 6. Acceptance and publication of advertising does not constitute any extension of credit. The publisher may, at its sole discretion, extend above the rates set forth herein. credit upon completion of an application for credit, and/or personal guarantees by the advertiser, and/or any additional information and references deemed necessary. The advertiser should allow 7 working days for the processing of its credit application. When the publisher 22. All property rights arising from the creation or production of advertisements for the advertiser by the publisher, including but not extends credit, payments are due by the 15th of the month following publication. Continuation of credit privileges is dependent upon full limited to any copyright interest in any such advertisements which incorporate art work, creative ability, and/or typography furnished or and prompt payment. The granting of credit from time to time is an accommodation to the advertiser, the terms of which may be changed arranged by the publisher, shall be the property of the publisher. No such advertisement or any part thereof may be reproduced without the by the publisher upon 7 days’ prior written notice to the advertiser. prior written consent of the publisher. The publisher shall not be held Iiable or responsible for any original artwork, drawings, or materials supplied by the advertiser that are left at the publisher’s offices for over 5 days. 7. Except as otherwise provided herein, all bills for advertising are net and are due and payable upon submission of statement. A charge of 1.5% per month, which accrues to 18% annually, shall be made on all unpaid advertising when the account becomes 30 days past due, 23. Key numbers and coupons in advertisements are accepted at the advertiser’s risk. and such charges shall appear on the subsequent monthly statement. 24. Advertising agencies are responsible for payment of all advertising ordered on behalf of their clients, but the publisher reserves the 8. When the publisher sets copy, a charge shall be made for the actual space occupied if such space is greater than the space specified right to hold the agency and the advertiser jointly separately liable for all such payments. in the order. If the actual space occupied is less than the space specified in the order, the publisher shall bill the advertiser for the exact space ordered. 25. In consideration of the publication of advertising, the advertiser and its agency (if any) hereby indemnify and agree to hold the publisher harmless against any and all liability, loss or expense from any violations of law, claims for libel, unfair competition, unfair trade practice, 9. The publisher reserves the right to amend or revise rates, terms, conditions, etc. upon 30 days’ written notice; all advertising contracts violation of rights of privacy or rights of publicity, infringement of trademark, trade name, copyright or any other proprietary rights, or any are accepted subject to this reservation. If said amendments are not acceptable to the advertiser, the advertiser may, by written notice other claims, causes of action or the like arising directly or indirectly from the publication of advertising hereunder. The advertiser and to the publisher prior to the effective date of the amendments, cancel its advertising contract without liability for future obligations there agency (if any) further agree to pay the costs of any such actions, including but not limited to expenses and reasonable attorneys’ fees under. Any agreements, rates, terms, or conditions not set forth herein or in the advertising contract between the advertiser and the for the counsel of the publisher’s selection. publisher shall be void and of no effect. 26. The advertiser agrees to hold the publisher harmless for all fees and expenses, including but not limited to expenses and reasonable 10. The publisher reserves the right to edit, reject, or cancel any advertisement for any reason it deems sufficient, including but not limited attorneys’ fees for the counsel of the publisher’s selection, incurred by [the publisher] in enforcing payment of any amounts due under an to any advertisement deemed objectionable in subject matter, illustration, or phraseology. advertising contract hereunder. It is agreed that the venue in any legal proceedings that may be taken to enforce and advertising contract hereunder shall be in the publisher’s county. The laws of Virginia [without regard to any of its conflicts of laws provisions] shall govern the 11. Proofs may be furnished to the advertiser prior to publication of its advertisement. The purpose of such proofs is to provide the interpretation and enforcement of this contract and all legal proceedings. advertiser an opportunity to inspect for typographical errors and to make any price changes. The publisher shall make any other changes if time permits and at an additional charge of $15 per hour, with a $30 minimum charge. If the advertiser is furnished such proofs, the 27. Advertising rates are based on column inch size, Fractional page size or number of lines. All measurements or dimensions provided publisher shall not be held liable or responsible for any error in any published advertisement unless the advertiser’s proof correction herein are nominal and are subject to change. The Publisher reserves the right to decrease the page and column with along with the depth requests are returned in ample time before publication and are not met. Whether or not such proofs are furnished, the publisher shall of the page, to increase or decrease the number of columns per page and to adjust the size of any advertisement to conform to the current assume liability for typographical errors ONLY for the first insertion of the advertisement, and its liability shall not exceed the cost of the page dimensions. All advertisements ordered will still maintain substantially the same proportion of the page (less margins). Ads more space occupied by the error. In no event shall the publisher be liable or responsible for errors that do not materially affect the value of the than 18” in depth will be billed at the full 21” depth. advertisement or for errors due to omission of material by the advertiser. 28. The Publisher shall not be liable for discrepancies between any measurements of dimensions provided herein and the actual space 12. It is the advertiser’s responsibility to examine its advertisement for any errors upon publication of the advertisement. The publisher occupied by any advertisement hereunder that do not materially affect the proportional visual impact of the advertisement. Claims for shall not be held responsible for errors beyond the first publication date of a multiple insertion. Requests for error adjustments must be any adjustments based upon the Publisher’s changes to any advertisement with regard to content, size or position must be made not made within 30 days of the publication date. Error adjustments shall be given in the form of either (A) additional advertising space or (B) later than thirty, (30) days after the publication date containing the advertisement for which an adjustment is sought. If an adjustment cancellation of the charge or refund of any payment for the advertising space involved. The publisher has the exclusive right to choose is requested during the 30 day period, the Publisher will determine if the claim is valid and make any adjustments that the Publisher the appropriate form of adjustment. deems appropriate.
13. In the event of the publisher’s error when advertising goods are listed at less than the specified price, the publisher shall furnish a 29. Notwithstanding anything to the contrary herein, under no circumstances shall publisher be liable to advertiser or agency for any letter to the advertiser to be posted, noting error and stating the correct price. The publisher shall not assume any liability for goods sold consequential, punitive, incidental or special damages. In no event will the liability of publisher to advertiser, agency or any third party for at the incorrect price. damages, direct or otherwise, arising out of or in connection herewith exceed the total value of the monies payable to publisher for the services not performed in accordance with these terms and conditions. 14. The publisher shall not be responsible for orders, cancellations, or corrections given over telephone. Written confirmations of orders, cancellations, or corrections must be received by the publisher in ample time to follow. Copy set and not published shall be charged at 30. Publisher shall use commercially reasonable efforts to in performing the services hereunder. Advertiser hereby acknowledges $1.00 per column inch. Cancellations received more than 24 hours after the regular deadlines and before 2:00 p.m. on the day prior to publisher shall not be liable for immaterial deviations from the agreed services. Except as expressly stated in these terms and conditions, printing shall be subject to a charge of 25% of the cost of the space cancelled. The publisher shall accept no cancellations after 2:00 no warranties, conditions, guarantees, or representations are made by publisher, and publisher hereby disclaims all warranties, including p.m. the day prior to printing. but not limited to warranties of merchantibility, fitness for a particular purpose, or other warranties, whether expressed or implied, in law or in fact, oral or writing.
14 mechanical specifications
Electronic Ad Submission To ensure that your ad appears exactly as you intend it to, The News & Advance preferred software for electronic ad delivery is Adobe Acrobat (pdf). Providing pdf files can minimize inadvertent error and help to ensure accuracy when the ad is printed. Using pdf also allows you to embed fonts and graphics within the file rather than sending them separately further ensuring that your ads appear exactly as you intend. All artwork within the pdf’s created must be processed in CMYK. We are not responsible for images printed incorrectly due to RGB, Lab Color, or Index Color. We do know that things can change, however, so our graphic artists and typesetters will still be able to make simple last minute changes to pdf files if you so request. Although we prefer pdf, our intent is to serve you in the way you need us to, and we can and will accept ads in other software formats. A listing of those software applications and their specifications appears below; we can also make requested changes to files submitted in those formats. Whatever the format, The News & Advance will only make changes to ads as instructed by the advertiser/agency. Should you request such changes, please understand that The News & Advance will not be held responsible for errors in those corrections. Again, to ensure your ads’ integrity, we will not make major changes in an ad when there is sufficient time for the advertiser/agency to make and resubmit them. Your sales representative will help you determine whether that is possible within the appropriate deadlines. If Adobe Acrobat is not available to you, this list of guidelines should help you prepare electronic ads using other software. If you have questions, please contact The News & Advance Art Department at 434-385-5474. Please email all electronic ad submissions to: [email protected].
MEDIA MECHANICAL SPECIFICATION CD-ROM or CD-RW Electronic ad files will be stored on The News & Advance file servers for 90 Retail Column Widths days from the original run date. Ads older than 90 days must be resubmitted. (Broadsheet 6 columns width) 1 column = 1.56 inches SOFTWARE 2 column = 3.22 inches We only accept PDF and eps files of ads. 3 column = 4.89 inches Acceptable Formats: Non-acceptable Formats: 4 column = 6.56 inches 5 column = 8.22 inches Adobe InDesign Microsoft Word 6 column = 9.89 inches Adobe Illustrator Microsoft Excel Full Page = 9.89 inches x 19.75 inches Adobe Page Maker Microsoft PowerPoint Double Truck (Center Spread) Adobe Photoshop (images/graphics only) Microsoft Publisher Microsoft Word (text/copy only) 13 columns x 20.89 inches wide (12 columns + gutter) QuarkXPress classified Column Widths Color (Broadsheet 4 columns width) All Pantone, Index, Lab & RGB colors must be turned to process colors (CMYK) All color scans/ 1 column = 2.389 inches bitmaps must be converted to CMYK. The color ink limit for our Flexo press is 240%. ALL BLACK 2 column = 4.889 inches MUST BE 100% BLACK, NOT PROCESS/DEFAULT BLACK USED IN 3 column = 7.389 inches PHOTOSHOP. 4 column = 9.889 inches Full Page = 9.889” x 19.75 inches *Please note that sizes will reduce in print due to output process. GRAPHICS Actual size will reduce by +/- 4% from specs listed above. • All linked graphics must be included. (Excludes Full page Size) • Vector graphics must be saved in EPS format. Type MUST be converted to outlines. • Scans/bitmap graphics must be in TIFF or Photoshop EPS from at 300 dpi at 100% • 120 line screen FTp Ads may be delivered using our FTP site or via the Internet. An account name and password are required for secure transfers. Please contact the GRAYSCALE IMAGES News & Advance’s Advertising Department at (434) 385-5450 for more A good original grayscale image should have a range of tones from the highlight through the information. midtone to shadow. They should have bright, clean highlights, and be well focused for optimal reproduction. A high contrast original does not meet these guidelines. Unsharp Masking or other sharpening techniques should be used to improve the detail in the printed reproduction. email ads & ad materials The aimpoints for grayscale images are as follows: Ads may be sent via email to [email protected] Send the ad file(s) Non-Detail Whites 2% as an attachment to the e-mail. Ad submitted by e-mail must contain the name of The News & Advance sales representative, account name, and run Highlight 4% date(s) in the body of the email. Please note there is a 15MB file limitation Midtones 35% for attachments. Please note: Our email system blocks executable (.exe) Shadow 85% attachments. This prohibits any self extracting compressed ads.
The News & Advance is not responsible for reproduction of graphics that do not adhere to these specifications.
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