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NFL Fans consist of the largest fan base in the U.S. NFL is by-far the most popular sport with the most annual revenue in the country. Football has the most youth participants of any sport at high school & college levels.

65% 54% 54% 73% 81K 66% 69% 128% male A18-49 A25-54 A35+ median HHI any college own home more likely to stream sports

NFL fans also watch these nets:

Source: Scarborough USA+ 2020 Release 1 Total (Jan19-May20); A18+ who watch NFL Football on cable. Nets based on QTV ranking. NFL 2021 Things You Need to Know Undisputed #1 Sport! Cable Owns the Fan! More than two-thirds (68%) Coverage on sports of Americans are football fans variety & NFL-specific 2 shows, plus a 24/7 1 Almost more time spent dedicated network watching NFL games than #1 next three sports combined1

Winning Streak! Highly-Engaged Fans! Most-watched TNF starts each fantasy series on cable!2 football week and MNF 3 4 closes it out! +15 TEAM YEARS 43M OWNERS3

Schedule subject to change. Source: (1) NFL 2020 Network Brand Sheet. (2) ESPN Press Room, 2020 Year in Review. (3) Fantasy Sports & Gaming Association. NFL Season MNF remains cable’s most-watched series!1

Monday Night Football scored again with 226M total viewers across 17 games, averaging 11.2M for ESPN nationally-exclusive games.2 NFLN totaled 191M viewers across 18 games, averaging 6M for nationally-exclusive games.2

The 2021 Regular Season is projected to again be 16 games, but the League may elect to add a 17th game and an extra BYE week. 54% 73% 66% 81K A25-54 A35+ college median HHI3

Schedule subject to change. ^TNF had 7 nationally-exclusive NFLN games & 11 on FOX. ESPN had 14 nationally-exclusive games & 3 simulcast on ABC/ESPN2. Source: (1) ESPN 2020 Year in Review, 12/15/21. (2) Sports Media Watch, NFL Ratings for the 2020-21 season. (3) Scarborough USA+ 2020 Release 1 (Jan19- May20) Total; A18+ who watch NFL.

8/6-8/29 9/13-12/27 9/16-12/25 1/8-1/9 1/30/22 Wild Card Preseason Weekend NFL NFL sees viewership growth in Spanish-Language

Monday Night Football games will be on ESPN Deportes, Thursday Night Football games that are on FOX will be on , and Night Football games on . Postseason games will be on ESPD, FOXD, and Universo, with LVI returning to Universo. Super Bowl Viewership Growth over Last Network Airing1,2,3 Super Bowl LV +37% over 2019 ESPD 647K Super Bowl LIV +16% over 2017 FOXD 757K Super Bowl LII +43% over 2015 UVSO 543K

70% 79% 33% 46K A25-54 A35+ college median HHI4

Schedule subject to change. Source: (1) Sports Media Watch, NFL Ratings Page 2020-21. (2) Press Pass, 2/6/17 & 2/9/21. (3) Sports Media Watch, Annual Ratings Roundup. (4) Scarborough USA+ 2020 Release 1 Total (Jan19-May20); A18+ who watch NFL Spanish-Language

9/9-12/27 11/25 1/8-1/23 1/30/22 2/6/22 Wild Card, Divisional & Conference Pro Bowl in Super Bowl in Regular Season Thanksgiving Championship Rounds Las Vegas Indianapolis NFL First Remote Draft was most-watched ever!

The 2020 Draft set several records, including the most- watched Draft, with the three days totaling 16.9M viewers (+25% YOY) across ESPN, ESPN2 & NFLN.1 Remote coverage went very smooth with zero glitches, which involved the use of 600 camera feeds.^ Top Draft Order (subject to change)

1. JAX 4. ATL 7. DET 10. DAL 13. LAC 16. ARI 19. WAS 22. TEN 25. JAX 28. NO 2. NYJ 5. CIN 8. CAR 11. NYG 14. MIN 17. LV 20. CHI 23. NYJ 26. CLE 29. GB 3. MIA 6. PHI 9. DEN 12. SF 15. NE 18. MIA 21. IND 24. PIT 27. BAL 30. BUF

57% 71% 65% 80K A18-49 A35+ college median HHI4

Schedule subject to change. ^Draft also on NFL.com, ESPN Deportes, ABC & WatchESPN. NFLN on Day 1 has only local avails. NFLN & ESPD cover Day 2-3 with local avails. Source: (1) Nielsen NTI L+SD P2+ ESPN & NFLN viewers [4/22-4/24/20]. (2) Scarborough USA+ 2020 Release 1 Total (Jan19-May20) A18+ who watch NFL Draft.

3/23 Mid-April 4/29 4/30 5/1

Free Agency Begins Schedule Release NFL Draft Day One NFL Draft Day Two NFL Draft Day Three