The ESPN Hispanic Audience Valuable Young and Affluent Consumers to Grow Your Brand ESPN The Platform Delivers Hispanics at SCALE ESPN Hispanics are a VALUABLE Audience
29MM Hispanics reached AFFLUENT by ESPN The Platform each month across TV & digital 67% HHI+$60K P over half of ALL U.S. Hispanics Higher comp. than BeIn (43%), FoxD (32%), Univision (24%), Univision Deportes (31%), Telemundo (21%) 19MM reached on TV MORE Hispanics reached each month across ESPN and ESPN Deportes TV networks than ALL Spanish-language cable TV YOUNG P Larger scale than: • FS1, FS2, and Fox Deportes combined (15.7MM) 26% M18-34 • NBC Sports and NBC Universo combined (15MM) • BeIn Sports in English and Español (7.8MM) Beating BeIn (19%), Univision Deportes (17%), FoxD (16%), Telemundo (9%) Univision (7%) 13MM digital users MORE Hispanics and over half of ALL Hispanic millennial MALE men in the U.S. across ESPN.com and ESPN Deportes.com than all Spanish-language cable TV networks 72% Male Comp. P MORE than Univision and Telemundo sites combined Higher than Telemundo (41%), Univision (38%)
Source: Nov17, ESPN FMI model based on comScore Xmedia total market data for Nov17 Source: Nielsen Media Research. Hispanic P2+. 2017 ESPN Deportes’ Unduplicated Audience TARGET SMARTER with ESPN’s Cultural EXPANDS Your Hispanic Reach Insights and Data Resources
Advertising Cross Language Strengthen the Diversity Leverage our knowledge Broadens Your Reach of Your Reach to connect and influence Take full advantage of everything that ESPN has to offer by Use the right mix of ESPN sports to connect with today’s Latino consumers including ESPN Deportes’ Spanish-language content to your plan. a more balanced Hispanic fan ESPN DEPORTES LIFT
E2 MNF SL Simulcasts CARIBBEANS MEXICANS 169 INDEX ESPN LAB +20% +34% +43% +64% +38% +68% 134 INDEX Impact of Language in Digital Advertising Spanish-language digital ads resonate with Hispanics without alienating non-Hispanics.
CENTRAL AMERICANS FOCUS GROUPS Effective Creative for Hispanic Males 115 INDEX Marketers can create one campaign using English with appropriate cultural cues to resonate with both Hispanics and non-Hispanics.
ETHNOGRAPHIES SOUTH AMERICANS Effectively Connecting with Hispanic Millennials 159 INDEX Source: Nielsen, Hispanic P2+, 4Q17 for MNF on E1/ED, 1Q17 for NBA on E1/ED, 3Q17 for MLB on E1/E2/ED. for SC on Inform the collective rather than dictate to them. E1/E2/ED, 5/6-8/27 for MLS on E1/E2/ED, 8/5-12/9/17 for Top Rank on E1/E2/ED, 7/15-7/30/17 for ICC on E1/E2/ED Source: CY2017, Base=Hispanic P2+ Showcase cultural and sports values that touch the heart. ESPN Delivers Compelling Content and Creative Solutions Inspiring our Fans to CONNECT with your Brand
#4 publication #1 cable network among in reaching Hispanic millennial men. Hispanic millennial men.
26% of ESPN’s Hispanic TV reach comes EXCLUSIVELY from ESPN Deportes.
10 games will be simulcast in Spanish on ESPN2. ESPN Deportes and ESPN2 combined reach 11.2MM U.S. Hispanic TV HHs, higher than any single SL cable network.
ESPN Digital Networks Greater variety of content within a single feed. reach MORE Hispanics than Integration of new all SL cable TV networks. direct-to-consumer ESPN+.
ESPN Deportes is the ESPN's first-ever player-based exclusive Spanish-language Fantasy Soccer game with stars broadcaster of the from La Liga, Liga MX, UEFA NBA Playoffs and Finals. Champions League & more.
Over 60% of ESPN Deportes Facebook fans are under 35 years old.
The only 24/7 Spanish-language sports Emmy Award winner for radio network, reaching 70% of all Outstanding Studio Show U.S. Hispanics in 9 of the top 10 DMAs. in Spanish.
espncms.com