Syracuse University SURFACE S.I. Newhouse School of Public Media Studies - Theses Communications 12-2012 Nationalism on the Net: Exploring the ideology of India's Bharatiya Janata Party Adrienne Lee Atterberry Syracuse University Follow this and additional works at: https://surface.syr.edu/ms_thesis Part of the Communication Commons Recommended Citation Atterberry, Adrienne Lee, "Nationalism on the Net: Exploring the ideology of India's Bharatiya Janata Party" (2012). Media Studies - Theses. 11. https://surface.syr.edu/ms_thesis/11 This Thesis is brought to you for free and open access by the S.I. Newhouse School of Public Communications at SURFACE. It has been accepted for inclusion in Media Studies - Theses by an authorized administrator of SURFACE. For more information, please contact
[email protected]. Abstract India’s Bharatiya Janata Party (BJP) created the first political website in India during the year 1998 and continues to maintain an active online presence. The two most popular places for computer and Internet usage are college campuses and offices—places frequented by members of India’s growing middle class. As the BJP’s supporters have traditionally come from middle- class, upper-caste social backgrounds, this group has particular importance to the BJP’s political success, thus the BJP’s online publications may establish hegemony of the middle class and its ideals. For these reasons, studying the BJP’s online group-identity and political message has salience. May 2004 to May 2009 marks the first point in the 21st century that the BJP did not form the national government. Research shows that when a political group lacks the power it seeks to attain it will work harder to expose its opponents’ weaknesses and gain political support, which may involve an enhanced communications campaign and use of mass media.