Adcastmg HE BUSINESSWEEKLY of TELEVISION and RADIO

JUNE 1, 1964 50 CENTS 33D YEAR,

a 1 J1 my 047,7(EW &aµN1 Ayseamun v961 t ti(ïr adcastmg HE BUSINESSWEEKLY OF TELEVISION AND RADIO

TV stations review rate cards for next fall. p27 FCC told double billing is outside its bailiwick. p42 -D Admen relax after NAB explains clearing office. p40 Nine licensees fire salvos at FCC's TV program form. p52

OMPI FTE INDEX PAGE

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BroadcastiD. wmal -t WASEvening HINGTON. C. Affiliated with WMAL and WMAL -FM, Washington, D. C.; WSVA -TV and WSVA, Harrisonburg, Va. Represented by: HARRINGTON, RIGHTER & PARSONS, Inc. It! Tut -- - -' WORLD'S FAIR AND WASHINGTON, D.C., TOO Thank you, U.S. Conference of Mayors and Broadcast Pioneers for selecting our station as the national winner of your first annual local community service award, presented at the New York Hilton Hotel, May 25, 1964.

Joseph L. Brechner President and General Manager WEN, Channel 9 - ABC -TV Orlando, Florida

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4 BROADCASTING, June 1, 1964 Problem for Congress CLOSED CIRCUIT Chances are FCC will recommend to Congress- probably at opening of decision. ASCAP authorities say next session it consider Where's Paglin? -that public formula is still in formative stage, policy on subscription TV and, if it and among other unresolved questions There was conspicuous omission in believes it germane, CATV as well. is whether CATV and pay TV should announcement last week of new Wash- growing belief at it There's FCC that be charged on same basis, but they ington law firm headed by Paul A. lacks appropriate authority to regulate don't deny they're hopeful of deci- O'Bryan, former partner in Dow, pay TV and that issue must be bucked sion within few months. One report Lohnes & Albertson. Missing was Congress. FCC has no doubt what- to last week said ASCAP charges would name of Max Paglin who resigned as ever about its authority over CATV be pegged at 2.05% of operators' FCC general counsel to become prin- relays are involved. where microwave revenues from subscribers, but good cipal in new firm (BROADCASTING, What Congress will do, once it sources called this figure "too low." April 6). Turns out Mr. Paglin, 21 takes look, is problematical. It would Community Television Association years government attorney and vet- have to consider possibility of doing Convention in Philadelphia June 14- eran of appearances before Supreme violence to free enterprise concept; 19. and lesser federal courts, had never also whether it can invade area under been admitted to District of Columbia bar, and local commerce clause. At FCC feeling is Has CATV hurt stations? rule of D. C. courts Congress can act whether it's pay TV requires D. C. bar membership as condition of private practice. by wire or on air, but that it might Special appropriation of $50,000 to be loath to disturb normal interplay of $100,000 will be sought by NAB staff Since technicality competition and therefore might leave of Mr. Paglin's from television board at meeting in admission to District bar may take field alone. But congressional inquiry, Washington June 15 -18 to undertake some time, firm decided to proceed whatever result, is believed as inevit- nationwide study of community an- with annnouncement. Once admitted, able as battle over pay TV itself. tenna operations and their effect upon Mr. Paglin will appear in firm name member television station service. of O'Bryan, Grove, Paglin, Jaskiewicz, Night network baseball Study is being urged by TV station Sells, Gilliam & Putbrese. operators who are concerned about Major league baseball has quietly CATV projects in metropolitan areas stepped up its plan for sale of Mon- designed to bring in outside services. 'Debates' of 1964 day night games for national network Purpose: to develop NAB answer to TV sponsorship beginning with 1965 position taken by National Commun- Special commission set up by Amer- season. Joint television committee, ity Television Association in seeking ican Political Science Association un- representing both American and Na- minimal government regulation. der NBC grant (BROADCASTING, March tional Leagues, met May 21 with John 11, 1963) has developed what it be- owner of Detroit Tigers lieves to be "unique" format for na- E. Fetzer, Negroes in commercials and president of Fetzer stations, as tional TV and radio appearances by chairman. Plan was originated by Mr. presidential candidates this fall. Al- Congress of Racial Equality, which Fetzer (BROADCASTING, Oct. 10, 1963, though format won't be disclosed for campaigning for more than et seq). Committee will meet once has been while, it's known to differ from Ken- a year for integration of Negro and each month until plan is refined, will nedy -Nixon confrontations in 1960. white performers in TV commercials, then present it to networks, advertisers Developed from ideas of panel itself, is reported to be pleased with progress and agencies. plan also incorporates survey of all it has made among top 100 advertis- members of Congress, state and na- On four -man television committee ers. Next step on CORE'S agenda, tional party chairmen and governors. are three broadcasters, who also own starting in mid -June, is to persuade interest in major league clubs. In next 50 advertisers below top 100 to addition to Mr. Fetzer, Robert O. integrate their commercials. Reports Stirring up the cats of Golden West flowing to CORE'S headquarters in Reynolds, president Antitrust suit filed last week against is also president of Los New York indicate that integrated Broadcasters, E. W. Scripps Co.'s acquisition of Angeles Angels, and Judge Roy O. commercials, even in South, have met Cincinnati Enquirer triggered talk in Houston Colt little station or viewer opposition. Hofheinz, president, official Washington about whole issue of ch. 13 KTRK(TV) 45's, is part owner of consolidations of control of mass Fourth member of commit- Houston. media. Suit comes while FCC is O'Malley, owner of Los Hotel pay TV tee is Walter considering rule to break up common Dodgers and part owner of Angeles RKO General Phonevision, which ownerships of AM and FM stations in Subscription Television Inc. now has approximately 5,000 sub- same community. Although cross - scribers for its pay TV operation in ownerships in broadcasting and pub- Collectors' item Hartford, Conn., is reported to be lishing had not been involved in cur- winding up negotiations with Hotel rent FCC studies, that issue may come First music -license rates for com- Corp. of America under which 100 to life as result of government's suit munity antenna television and pay TV decoders would be placed in chain's against Scripps. may be coming soon. American So- new Hotel America in Hartford. This ciety of Composers, Authors and reportedly would be largest installa- In Cincinnati Scripps owns or con- Publishers, which has been trying to tion of its kind for pay TV in U. S. trols all three papers, and its asso- develop formula for charging opera- and calculated to stimulate interest ciated Scripps- Howard Broadcasting tors in these fields for their use of in project, which concludes its second Inc. owns WCPO-AM- FM -TV. Stations ASCAP music, reportedly is nearing year of operation end of June. are not involved in antitrust suit.

Published every Monday, 53d issue (Yearbook Number) published in January, by BROADCASTING POffiSGTIONS INC, 1735 DeSales Street, N. W., Washington, D. C., 20036. Second -class postage paid at Washington, D. C., and additional offices. ONE ORDER COVERS PANAMA CITY DOTHAN' FORT WALTON BEACH TALLAHASSEE

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6 BROADCASTING, June 1, 1964 WEEK IN BRIEF

Spot TV rates will go up next fall, but no more than last Agonizing reappraisal follows spat with Emmy. Her year. Survey shows some stations will actually revise sharpest critics, CBS and ABC, gather in 18 of her 29 downward, at least in some time slots. Most increases television awards. NBC, faithful but worried, offers

seem to fall in 6 -12% range. See .. . $25,000 to help academy shine up the girl's image. See ...

TV PRICE -REVIEW SEASON ... 27 EMMY DOWN -BUT OUT? .. . 46

Chicago seminar explores potential and limitations of FCC told to mind its own business on double billings. computers in advertising and marketing. Conclusion? CBS, Metromedia, Storer and Iowa broadcasters say prac- They're nice, even necessary, but they'll never be able to tice should be handled by FTC-or perhaps by legislation

. fit into grey -flannel suits. See .. . to control it in all media. See .. A WORLD OF COMPUTERS ... 30 FCC CHALLENGED ... 42 -D

Last year the 100 top newspaper advertisers spent less Grand Old Party gets ready to put on the pancake. than $300 million in newspapers, more than $850 million July convention will be tidied up for sake of radio -TV. in television. What's more, TVB's Cash says, their tenden- Speeches to be scheduled for prime time, floor demon-

cy toward TV is snowballing. See .. . strations for candidates held to 20 minutes. See .. . 100 SPEND MORE ON TV ... 36 GOP STREAMLINES CONVENTION ... 60

FCC rulemaking on TV program form object of major Advertisers and agencies get the word, breathe a little broadcaster offensive. Nine licensees team up against easier at thought of code authority clearing office to commission's entire program control concept. Form at- check commercials. Host 4A's, ANA and NAB also discuss tacked as unconstitutional and burdensome. See .. . clutter, consumer attitudes. See .. . ASSAULT ON PROGRAM CONTROL ... 52 TUT, TUT IN NEW YORK ... 40

A cause celebre goes to court again as Supreme Court It's tough competition, and the networks are going all agrees to hear Rapid Shave Sandpaper case. Mock -ups in out to cover campaigns and elections. Estimated $25 TV commercials are at issue. FTC hopes high court will million will be spent by time November results are in. overrule lower court decision. See .. . California primary is case in point. See . . . SANDPAPER GOES TO COURT ... 38 $25 MILLION JOB ... 56

DEPARTMENTS

AT DEADLINE 9 MONDAY MEMO 24 BROADCAST ADVERTISING 27 OPEN MIKE 19 rxeY1VNcN8t1g Published every Monday, 53rd issue CHANGING HANDS 66 PROGRAMING 52 (Yearbook Number) published in November by BROADCASTING PUBLICA- CLOSED CIRCUIT 5 WEEK'S PROFILE 89 TIONS Inc. Second -class postage paid at Washington, D. C., and additional DATEBOOK 12 offices. EDITORIAL PAGE 90 Subscription prices: Annual subscription for 52 weekly issues $8.50. EQUIPMENT & ENGINEERING 71 Annual subscription including Year- book Number $13.50. Add $2.00 per FANFARE 46 year for Canada and $4.00 for all other countries. Subscriber's occu- FATES & FORTUNES 74 pation required. Regular issues 50 cents per copy. Yearbook Number FILM SALES 58 $5.00 per copy. Subscription orders and address FINANCIAL REPORTS 42D changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FOR THE RECORD 77 N.W., Washington, D. C., 20038. On changes, please include both old and LEAD STORY 27 new addresses plus address label from front cover of magazine. THE MEDIA 64

BROADCASTING, June 1, 1964 7 If you're looking for Smokey Stover, stay no matter how many times the bell rings any day. And while he's listening, who with the comic strips. This fireman is with (we even tell him a thing or two about can tell what ideas he'll get for spending it. He has eyes for a lot more than the the fires he's been to). Editorials on the some of that good money he's making? firehouse poker game. Good living. A big issues to stimulate his thinking. Music Got the picture? Give him the word solid future. All of the basics and a lot of to perk him. Sports to entertain him. on... the frills. If there's one thing he can depend on, WA BC We give him both on WABC. News it's that WABC will have something to se AN ABC OWNED RADIO STATION .! every half hour, so he's up to the minute entertain him or inform him - any hour, Represented by Blair Radio Late news breaks on this page and on page 10 Complete coverage of week begins on page 27 AT DEADLINE

larly to CBS employes. He referred to 16 will be heard on program forms withdrawal by CBS News, CBS -TV and CBS stations division from participa- NEWEST VERSION MAY BE AS MUCH CRITICISM AS OLD tion in Emmy awards (story page 46) and said "our withdrawal was neither FCC begins 11/2 days of hearings antees of free speech and due process sudden nor impulsive." today Monday) on proposed revision of of law. (see story page 52) He reported that as far back as two its program reporting form for televi- Georgia Association of Broadcasters years ago, CBS had notified National sion stations. also submitted comment critical of Academy of Television Arts and Sci- Sixteen representatives of broadcast, proposed form and commission's ac- ences that Emmy awards were becoming church, union and station rep groups companying notice. GAB said question "diluted by cumbersome, unworkable are scheduled to express their views dur- in notice asking comment on usefulness and confused election procedures," but ing hearing, to be held in commission's of annual reports as means of gathering said that network had been unable to hearing room. data on trends in programing and com- "arouse any tangible interest in reform." ABC Only Network Representative mercial practices "appears to us to be of National Association of Broadcast- an invitation to FCC into program Dr. Stanton said CBS would support ers is set to speak first. ABC is only control and further incursion into con- awards that are "basically sound," but network to be represented. Station trol over commercials." said company has become "increasingly groups who will be represented are GAB suggests "all proposed forms concerned" over rate at which awards Storer Broadcasting Co. and Westing- be thrown out." Association said that are now proliferating. He noted that house Broadcasting Co: commission should request only that CBS-TV has established five -man committee to study question of network's Commission will hear from four licensee file with renewal application participation in future awards. church groups-National Council of narrative statement on why station is Churches; TV, Radio & Film Commit- performing in public interest and sub- tee of Methodist Church; United Pres- mit all complaints received, along with BMI fees up for byterian Church and United Churches declaration of what licensee did to cor- of Christ. rect situations complained about. personal appearances Among others on tap are representatives of American Federation of Mu- Inc. annnounced sicans, Texas Association of Broadcast- Stanton seeks Broadcast Music reform for use of ers, and Station Representatives Asso- last week that its charges BMI music by its music licensees who ciation, five communications attorneys, of broadcast awards musical attractions for personal several licensees, will book each representing will be increased from also appearances appear. gross box - Dr. Frank Stanton, CBS Inc. presi- "nominal" to one percent of Besides oral presentations, commis- office receipts, effective July 1. sion has invited written comments dent, urged broadcasting industry last from parties not appearing at hear- Friday (May 28) to take "new and Move relates at least in part to trial when BMI sought one ing. Deadline for those comments is hard look" at subject of awards and run last March from four theater- today. voiced hope that "some much -needed percent of box -office network TV performances by Beatles. If actually in- reforms will be instituted." Commission proposal performances had been sold out, it was volves two forms -one to be used by Dr. Stanton's comments were included as part of memorandum on vari- estimated then, one percent rate would renewal applicants, other to be filed have given BMI $40,000 or more with applications for assignment ous topics, which is distributed regu- or (BROADCASTING, March 16). transfer of new and stations, stations In announcing new move BMI Pres- facilities. major changes in ident Robert J. Burton said growing FCC has been trying for four years importance and use of BMI music "de- to revise its program reporting form to Piggyback Prices mands this increase" and brings such bring it in line with its 1960 statement payments "more in line" with those of on programing policy. There's new piggyback pricing other music users. New Version Documents on which policy formulated by Westing- comments will be heard today and to- house Broadcasting Co. Word of morrow supercede proposed form is- it was beginning to make rounds FC &B expands overseas sued in December (BROADCASTING, Dec. of TV advertisers and their agen- 23, 1963), and are largely work of com- cies last week. Reportedly, West- Foote, Cone & Belding Agency, New mittee of broadcasters, federal commu- inghouse's five TV stations will York, has announced plans for expand- nications bar attorneys and FCC staf- eliminate 10- second ID in all ing its international operations includ- fers. break positions where ID is ad- ing formation of European operations Special committee was set up after jacent to one -minute piggyback committee. Committee, comprised of commission's form was sharply criti- as well as in participating pro- heads of four FC&B western European cized by broadcasters. grams where one of announce- offices and members of domestic agen- Indications are that newest version ments in 60 -10 -60 cluster is cy's international committee, has been will be criticized also. Pierson, Ball & piggyback. Rate for piggyback, designed to follow organizational pattern Dowd, Washington communications however, will be 15% higher of domestic offices FC&B's Paris office law firm representing nine licensees, than usual rate for one -minute will expand its operations enabling it to submitted lengthy comment assailing commercial in that period. handle all client services for its major form as violation of Constitutional guar- accounts.

BROADCASTING, June 1, 1984 9 equal time? Can station set deadline for Review Board increase MAY 31 KPIX (TV) GIVES SALINGER OPPONENT UNTIL With delegation of additional powers to FCC's Review Board, long can political candidates rate show. How thought is being given to enlarge- taking advantage of equal When several weeks passed without wait before ment of that tribunal, which sits from broadcasters? This is definite date and time being requested time offer between staff and commission, broadcasting question that by Mr. Cranston, station set deadline political from four to possibly five or six emerged from primary campaign for of Friday (May 29). Primary date is members. Only three members sit senator in California. June 2. However, station later extended time. If this happens, Question never reached FCC formal- deadline to Sunday (May 31), when at one Sylvia B. Kessler, chief of Opin- ly. But commission staff has expressed Mr. Cranston said he was having trouble will informal view that broadcasters may preparing taped program he wanted to ions and Review, probably member. set "reasonable" deadline for use of use. be made first woman equal time by candidates. KTLA Los Angeles, which also car- Question stems from appearance by ries Steve Allen Show, was planning Pierre Salinger on Steve Allen Show, to give Mr. Cranston time either Fri- Drug relabeling problem May 1, on KPIx(TV) San Francisco, day or Monday night (June 2). Calif. KPtx's action in setting deadline was looms for manufacturers Station offered equal time (27 min- unusual. But commission staff mem- utes) to Mr. Salinger's opponent in bers last week indicated they felt that, is "un- contest for Democratic senate nomina- under circumstances, station behaved Food & Drug Administration of per- tion, Alan Cranston. Time was offered reasonably. One staffer said that candi- able to give even rough estimate drugs may require re- either in Allen show (Km is owned by date who delays taking equal time un- centage of that Westinghouse Broadcasting Corp., til night before election is seeking labeling or withdrawal from market," which produces program) or in sepa- "something more" than equal time. top federal drug official told Senate hearing. Reviewing new FDA regulations re- Mrs. Norton elected "It is my intention that the Norton fam- quiring manufacturers to prove drugs ily shall continue to operate our stations are not only safe but do what ads say president of WAVE Inc. under the same policies that have been (BROADCASTING, April 27), Dr. George followed in the past." Mrs. Norton is a P. Larrick, FDA administrator, said sister of U. S. Senator Thruston B. Mor- about 6,000 prescription and non -pre- Mrs. Jane Morton Norton last week ton (R -Ky.) and U. S. Representative scription drugs marketed since 1938 are was elected president of Norton sta- Rogers C. B. Morton (R -Md.). tions, succeeding her son, George W. involved. Larrick told Senate panel that Norton IV, who was killed in car ac- Dr. determination whether "wrinkle re- cident last month (BROADCASTING, May College recruiting for mover" products seized by FDA are 25). Norton stations are WAVE -AM-TV cosmetics or drugs is up to courts Louisville, Ky., WFIE -TV Evansville, advertising urged Ind., and wFRv(Tv) Green Bay, Wis. (BROADCASTING, May 4). Hubert H. Humphrey (D- Mrs. Norton is widow of George W. Advertising industry "can and must Senator Minn.), chairman, sidestepped corn - Norton Jr., who founded WAVE in 1933. do a better job in college recruiting," with observation, "I venture no He died in February following an auto- Norman H. Strouse, president of J. ment opinion; it involves the beauty of ladies." mobile accident in Jamaica (BROAD- Walter Thompson Co., told graduating CASTING, Feb. 17). class of Institute of Advanced Adver- Mrs. Norton had served as vice pres- tising Studies, Chicago, last Thursday KALN faces $500 fine ident from 1943 to 1945, when her hus- evening (May 28). band was overseas in Army Air Force. Institute was sponsored by Chicago KALN Iola, Kan., has received notice After her election Mrs. Norton said council of American Association of Ad- from FCC that station was liable to vertising Agencies and Northwestern $500 fine "for willful and repeated University. Mr. Strouse noted that it failure" to have first-class engineer on was first such advance study institute duty for directional operation. Researcher Search in advertising. Station is owned by Lloyd C. Mc- Mr. Strouse told of need for recruit- Kenney through Iola Broadcasting Co. Search goes on for replacement ing new talent into advertising field. Mr. McKenney has 30 days in which he for Melvin Goldberg as vice presi- Educators and college placement offices may pay or contest "apparent liability." dent for research of National As- should be educated to advertising's sociation of Broadcasters. No growing need for college graduates, front- runner yet, but Kenneth Mr. Strouse said. Mr. Strouse presented NYSBA Conference J. Lenihan, Mr. Goldberg's as- rough estimates placing that need at sistant, is being considered. Others more than 2,000 professional advertis- Professional activities and problems have applied, and NAB expects ing men yearly. will be discussed at third annual execu- more feelers. Vice presidency tive conference of New York State likely will go with job, but pay Broadcasting Association July 30 and may be lower if less experienced Syncan target 31 in Cooperstown, N. Y. Co- chairmen man is hired. Decision is prob- National Aeronautics & Space Ad- of conference are Stephen B. Labunski, ably several weeks off, and Mr. ministration said last week that launch- vice president and general manager of Goldberg has agreed to stay un- ing of Syncom III will not be as early WMCA New York, and Robert K. King, til Aug. 1, perhaps later, if neces- as originally thought. Spokesman said vice president and general manager of sary. it won't leave pad in June-former tar- WKBW -TV Buffalo. The conference was get date -and even July is unlikely. established in 1962. 10 BROADCASTING, lune 1, 1964 CALL oa Ae'ccet VICE PRESIDENT AND GENERAL MANAGER

INDIANAPOLIS 637 -1375 w. VICE PRESIDENT AND GENERAL MANAGER INDIANAPOLIS

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Ste Sk epa PORTLAND VICE PRESIDENT AND GENERAL MANAGER

OMAHA 342 -7626

OMAHA

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11 BROADCASTING, June 1, 1964 DATEBOOK

A calendar of important meetings and vertising Agency Network, Bismarck hotel, Chicago. events in the field of communications. June 13 -16- Twenty -ninth annual conven- Indicates first or revised listing. tion of Georgia Association of Broadcasters. Speakers will include Representative Wal- JUNE ter Rogers (D- Tex.); FCC Commissioner June 1 -Oral proceeding at FCC on revised Lee Loevinger; Hope Martinez, BBDO; Ruth proposed TV program reporting forms. Trager, Tucker Wayne and Mary O'Shlelds, Formerly scheduled for May 18. McCann -Erickson; Harold Krelstein, Plough June 1 -3-NBC Affiliates meeting, Beverly Broadcasting; A. Prose Walker, Collins Ra- Hilton hotel, Beverly Hills, Calif. dio; Avery Gibson, H -R Television. Special one -day engineering conference will take June 2- Annual stockholders meeting of place on June 16. Holiday Inn, Callaway MCA Inc., Sheraton -Blackstone hotel, Chi- Gardens, Ga. cago. June 14 -16 -North Carolina Association of June 2- 4- International Symposium on Glo- Broadcasters, Governor Tryon hotel, New bal Communications by Institute of Elec- Bern. trical & Electronics Engineers, University of Pennsylvania and Sheraton hotel, Phila- June 19- 19- Annual convention of National delphia. Community Television Association. Speak- ers include FCC Commissioners Kenneth A. June 3 -New deadline for reply comments Cox (June 16) and Frederick W. Ford (June on UHF allocations tables proposed by the 18). FCC Commissioner Robert E. Lee will FCC and the National Association of Edu- appear as a participant in a panel on UHF cational Broadcasters; old deadline was television with Robert G. Weston, his engi- April 3. neering assistant, on June 18. Bellevue - June 3 -New deadline for reply comments Stratford hotel, Philadelphia. on FCC rulemaking to authorize six UHF June 15- Hollywood Advertising Club. Ed channels for airborne ETV in six midwest- Bunker, president of Radio Advertising ern states. Postponed from April 3. Bureau, New York, will speak. Robert M. June 4- Special meeting in lieu of annual Light, president of the Southern California stockholders' meeting of Walter Reade -Ster- Broadcasters Association, will be chairman ling Inc., 39th Street East Theater, New of the day. He'll grow York. .June 15- Beginning of meeting in Geneva June 5 -7- Spring convention of the Wyom- on international communications satellite ing Association of Broadcasters. Dr. G. D. system. Members of U. S. delegation who Humphrey, president of the University of will attend include FCC Chairman E. Wil- on you ... Wyoming, will be presented the associa- liam Henry and Joseph V. Charyk, presi- tion's first annual award for distinguished dent of Communications Satellite Corp., "Sunny" is a family man ... service in betterment of radio and TV in which will own U. S. share of international system. his children go around sing- Wyoming. Wort hotel, Jackson. June 7-10--Sixtieth annual convention of June 15 -16- Conference on broadcast and ing "you've been more than the Advertising Federation of America. television receivers by Institute of Electri- a Daddy to me because Speaking on a number of subjects that re- cal & Electronics Engineers. Papers should ..." late to the convention theme, "Advertising be sent to Francis H. Hilbert, Papers Com- ... well, you see ... it's like -Gateway to Progress," will be Edward L. mittee, Motorola Inc., 9401 W. Grand Ave- Bond Jr., president of Young & Rubicam; nue, Franklin Park, Ill. Guest speaker will this...the male Hippo - Dr. Bergen Evans, Northwestern University: be Lawrence G. Haggerty, president and chief executive officer at Warwick Electron- is Shelton Fisher, president of McGraw -Hill campus the producer in his Publishing Co.; David B. McCall, vice ics Inc. O'Hare Inn, Des Plaines, Ill. & and Dr. family. chairman of C. J. LaRoche Co., June 15 -17- Forty -seventh national confer- Malcolm McNiven, head of advertising re- ence of the American Marketing Associa- Sunny's audience includes search at E. I. du Pont de Nemours & Co. tion, Sheraton hotel, Dallas. Chase-Park Plaza hotel, St. Louis. the entire herd! (That's what June 15 -18- Meeting of the board of direc- June 8- 10- Sixteenth world congress of In- tors of the National Association of Broad- you call a seahorse family.) ternational Advertising Association, Wal- casters, Statler Hilton hotel, Washington. dorf Astoria, New York. He's got something for June 15- 20- Eleventh annual International June 9-Annual stockholders meeting of Advertising Film Festival. Additional in- everyone, the only criterion United Artists Corp., New York. formation can be obtained from the festival being that it must be the office in New York at 245 East 30th Street. June 9- Deadline for reply comments on Telephone: Oregon 9-4600. Palazzo del best. FCC proposed rulemaking to amend its Cinema, Venice, Italy. double billing rules to regulate fraudulent billing practices. Former deadline was May June 17- Advertisers workshop of the As- He produces SALES too.May- 19. sociation of National Advertisers. Session will deal with television advertising. Plaza be it's time you dropped June 10-One -day conference on "Adver- hotel, New York. something in his pouch tising for Children," sponsored by The ... Curtis Publishing Co. Speakers and par- June 17- 19- Annual meeting of Virginia he'll grow on you! ticipants include Lyle Spencer, president Association of Broadcasters. Speakers in- of Science Research Associates; Wrigley clude Charles A. Sweeny, Federal Trade Offield, advertising manager of William Commission; Edmund C. Bunker, Radio Wrigley Jr. Co.; Bailey K. Howard, chair- Advertising Bureau; Paul B. Comstock, Na- man and president of Field Enterprises Ed- tional Association of Broadcasters; Harold ucational Corp.; George Anderson, vice Essex, WSJS- AM -FM -TV Winston -Salem, NAB president of Erwin Wasey, Ruthrauff & district 4 director. Ingleside Inn, Staunton, Ryan; Yale Roe, daytime sales manager of Va. ABC -TV; and Robert Spaeth, vice president June 18- Deadline for reply comments on of Leo Burnett Co. Hotel Rossevelt, New FCC rulemaking to govern grants in mic- York City. rowave services to systems supplying com- antenna S June 11- Deadline for comments on FCC munity operators with facilities. rulemaking to establish rules to govern ex Former deadline was May 11. TELEVISION e RADIO parte communications during adjudicatory June 18- Meeting of the Broadcasting Ex- and record rulemaking proceedings, which ecutives Club of New England, Somerset TAMPA- ST. PETERSBURG have been designated for hearing. Former hotel, Boston. deadline was April 30. Gone out for seahorse food. See: .June 18 -21- Seventeenth annual conference June 11 -13- Meeting of the Colorado Broad- of Federation of Canadian Advertising & Nat, Rep.: Venard, Torbet & McConnell casters Association, Vail Village, Lodge at Sales Clubs, Nova Scotian hotel, Halifax, N. S. S.E. Rep.: Bomar Lowrance & Associates Vail. June 11- 13-Meeting of the Mutual Ad- June 18 -21- Annual meeting of the Asso- 12 BROADCASTING, June 1, 1964 It's more than a trend It's a sweeping wave

It may surprise you to realize for your station. You maybe feel- what is happening in national ing the need for this new kind of representation. Today it is esti- concentrated representation. You mated $225,000,000 -more than may even be considering setting a quarter of our total national up your own company. That, of spot television business is han- course, is risky and it is expen- dled by representatives listing sive. It lacks the sharpening fire less than fifteen stations. This is of competition. There is a much more than a trend -it is a tre- better way to do it. mendous wave, all in one direc- One independent organization tion and all for one reason. in the national field, (ours of The largest part of this change course) like the groups, will is being made from lists of never represent more than fifteen twenty-five, thirty-five, forty-five TV stations. Because of that we or more TV stations. Station af- can give you the benefits of this ter station and group after group new high intensity representa- is demanding more interest, time, tion. With us you can be impor- attention and sales effort. To get tant, your interests big, your this kind of concentration these wishes recognized and your ad- stations are leaving the long list vantages sold. All our salesmen, for the short list. Many of them and all members of our staff are building their own organiza- would have reason to "care" be- tions to get the benefits of this cause their welfare would de- high intensity selling they be- pend upon you. lieve they deserve. Isn't that the way it should be? Like so many of our great sta- Ask us to show you what a tion operators who have made great difference this new and bet- this move, you, too, may want ter kind of representation would more interest, attention, thought make. Get it for yourself. You and effort in the national field should have it now.

c+,.R A y+ e, Q o nofPANy:. EST 193?

TSLSVISION PAUL H. RAYMER COMPANY, INC. Station Representatives Since 1932 NEW YORK CHICAGO DETROIT ATLANTA DALLAS SAN FRANCISCO HOLLYWOOD s II.OW 76=1Ri- IIMMNw TIMCCIMMTVM,M=,- iiii=11.... 7.11MIMI 41.11.= ,i+s4MAIMO-a+- w1_.-_rrIIMMa. NIONMP.!II.=1R: ..40mm. ,i1.4rMWw Qii..I -M.iiI.,. .- r rs Jiii=111i w ../FIMBROMi. MO, =111111i'411=

.a.rr.> a-' - a'IMPW r vMT.éar w . ^°y10,. 1.11{11.= +1s1emr. Some People Would Call This An "Image "Ad Actually, a network's image can't be projected on a printed page. It's what appears on the screen that counts. That's why the image of the NBC Television Network is stronger than ever. Just look at some of the highlights of this past season: "The American Revolution of '63" -the three -hour civil -rights special that became the year's most honored program; "The Huntley -Brinkley Report," the nation's foremost news series; "Bonanza," television's most popular entertainment series; "The World Series," the country's outstanding sports event; and television's biggest schedule of color programs. No wonder our last season's television billings were the largest in our history. And our on- screen image looks even brighter for next season, with: the return of Jack Benny, Danny Thomas and Alfred Hitchcock to our all-star schedule; the debut of some of the year's most promising new entertainment series; exclusive American coverage of the 1964 Summer Olympics, from Tokyo; the return of NCAA Football to our lineup; and Presidential Year Convention and Elec- tion coverage by Chet Huntley, David Brinkley and the NBC News staff. No wonder every single prime -time program series on our forthcoming schedule has already won important national sponsorship. Our image has never looked brighter. Look to NBC for the best combination of news, entertainment and sports. elation of Independent Metropolitan Sta- Broadcasters and Radio- Television News tions (AIMS), Queen Elizabeth hotel, Mon- Directors Association, under the auspices of NEED treal. Columbia University Graduate School of Journalism. Conference chairman is Ralph IOU June 20- 25- International Television Con- Renick of wTva(Tv) Miami; program chair- test Berlin 1964, by sponsored the govern- man is Roger Turner of WMCA New York. ment of Federal Republic of Germany and HAUTE, the Berlin Senate. Arden House, Harriman, N. Y. R RE & July 6- 10-International Conference on 1E June 22- Deadline for reply comments on FCC rulemaking to establish rules to gov- Magnetic Recording, sponsored by British ern ex parte communications during ad- Institution of Radio Engineers, and Insti- judicatory and record rulemaking proceed- tute of Electrical and Electronics Engineers. 100. . Scope of the conference will cover all mag- ings which have been designated for hear- netic ing. Former deadline 11. recording on moving media and will was May include sessions on audio, video, computers June 22 -Aug. 15- Annual Radio -TV -Film and data recording. Headquarters of Insti- Institute, Stanford (Calif.) University. tution of Electrical Engineers: Savoy Place, London, W. C. 2, England. June 22- 26-Summer convention of the National Association of Television & Radio W illy 12 -18- Fourth annual Texas Associa- Farm Directors, Cherry Hill Inn, Cherry tion of Broadcasters college career guid- Hill, N. J. ance program in cooperation with Univer- sity of Texas, Austin. & June 24- 26- Annual convention of the Florida Association of Broadcasters. Speak- &July 20 -31- Management seminar designed ers include FCC Commissioner Kenneth for young advertising and marketing execu- A. Cox; Edmund C. Bunker, president of tives and sponsored by the Advertising Radio Advertising Bureau; Sherril W. Tay- Federation of America. Halsey Davidson of lor, National Association of Broadcasters Northwood Institute and formerly an exec- vice president for radio; Clark Grant, presi- utive of Campbell -Ewald, Co., Detroit, will dent of Broadcast Promotion Association; serve as seminar coordinator. Northwood More and more leading adver- Jerome R. Feniger, vice president of Cowles Institute, Midland, Mich. tisers are choosing the Top Two Magazines and Broadcasting Inc., and Tom Indiana Markets Wall and Bob Heald, Washington communi- >uly 28 -31 -Third annual executive con- (Indianapolis and ference Terre Haute) for maximum TV cation lawyers. Deauville hotel, Miami of the New York State Broadcast- Beach. ers Association. Otesaga hotel, Coopers- impact on the more than Six Bil- town, N. Y. lion Dollar Hoosier Sales Potential. &June 24 -28-Twenty -ninth annual convention of the Toilet Goods Association. Key- AUGUST note speaker will be Arno Johnson, vice president of J. Walter Thompson Co., New . Aug. 9- 15- Georgia Broadcast Executive York, "The Challenge of our Times." The Management Seminar, Georgia State Col- Balsams, Dixville Notch, N. H. lege, Atlanta.

& June 25 -27-Maryland -D. C.- Delaware & Aug. 16 -18- Summer convention of South MARATHON is one of more Broadcasters Association. Speakers will be Carolina Broadcasters Association, Ocean than 120 brands which have add- Representative Catherine May (R-Wash.) Forest hotel, Myrtle Beach. ed WTHI -TV and LeRoy Collins, president of the Na- which covers the tional Association 16-22-Sales management seminar Second of Broadcasters. The sponsored by National Association Largest Indiana TV agenda also includes an FCC commission- the of Market. Broadcasters in cooperation with the Radio ers' "round table," and a legal discussion Advertising with William Dempsey of Dempsey & Kop- Bureau and the Television Bu- lovitz, as speaker. Atlantic Sands motel, reau of Advertising. Stanford University, Rehoboth Beach, Del. Stanford, Calif. &Aug. Annual & June 26- Wisconsin Broadcasters Associa- 18- stockholders meeting of tion, The Abbey, Lake Geneva. Desilu Inc., Hollywood. These discerning advertisers re- &June 26 -July 7-Fourteenth International &Aug. 23- 29-Sales management seminar cognize the pronounced impact of Film Festival, Berlin, Germany. sponsored by the National Association of Broadcasters in WTHI's single station coverage cooperation with the Radio & June 27- 28-Two -day political broadcast- Advertising Bureau and the Television Bu- which added to Indianapolis TV, ing seminar sponsored by the Kappa Mu reau of Advertising. Harvard University, offers more additional TV homes Psi radio fraternity of University of Wichi- Cambridge, Mass. (with a slice of Illinois as a bonus) ta. Subjects to be discussed will be the than equal time provisions of the Communica- Aug. 24 -Sept. 5 -Major British manufac- even the most extensive use turers in the field of broadcast communica- of Indianapolis TV, alone. tions Act, the FCC's fairness doctrine, and Kansas political and campaign laws. Lec- tions will be displaying their products (ra- turers include Douglas Anello, general dio-TV receivers, tape recorders, compon- ents and record players) at the 1964 Na- counsel of the National Association of tional Broadcasters; Hilburt Slosberg, associate Radio and Television Exhibition, un- WTHI -TV general counsel of FCC; and William Fergu- der the auspices of the British Radio Equip- son, attorney general of Kansas. Lassen ho- ment Manufacturers' Association. Demon- tel, Wichita, Kan. stration sets will show 625 -line programs-- delivers more homes the type transmitted on Britain's new BBC &June 28 -July 10 -Sixth annual seminar in 2 program -as well as 405 -line transmis- per average quarter marketing management and advertising of sions. Earl's Court, London. the Advertising Federation of America. For hour than any additional information write: Professor Aug. 25 -28- Institute of Electrical and George T. Clarke, Education Director, Ad- Electronics Engineers summer general meeting, Biltmore hotel, Los Angeles. Indiana station vertising Federation of America, 655 Madi- son Avenue, New York 21, N. Y. Deadline SEPTEMBER (November for receipt of candidates' applications was 1963 ARB) May 15. Harvard Business School, Cam- bridge, Mass. & Sept. 7- 11- International Conference on 'except Indianapolis Microwaves, Circuit Theory and Informa- & June 30 -Oral proceeding at FCC on re- tion Theory, sponsored by Institute of Elec- vised proposed AM -FM program reporting trical Communication Engineers of Japan. forms. Formerly scheduled for June 8. Summaries and abstracts, which must be written in English, should be sent to Dr. & June 30 -July 2-Second annual Broadcast- Kiyoshi Morita, chairman of Papers Com- WTH I -TV ing Institute designed to show high school mittee, Institute of Electrical Communica- students opportunities in broadcasting and tion Engineers of Japan, 2 -8, Fujimicho, CH 10 TERRE HAUTE, IND. allied fields. Ithaca College, Ithaca, N. Y. Chiyoda -ku, Tokyo, Japan. Akasaka Prince hotel, Tokyo. JULY &Sept. 18 -Radio programing clinic held by & July 5 -9-Meeting of Advertising Associa- National Association of Broadcasters' pro - tion of the West, Sun Valley, Idaho. ,ram study committee. Rickey's Hyatt House, Palo Alto, Calif. & July 8-8- Second annual National Broad- cast Editorial Conference, to be held in as- ORIGINAL STATION REPRESENTATIVE sociation with National Association of & Indicates first or revised listing.

16 (OATEBOOK) BROADCASTING, June 1, 1964 KIMN, Denver ANNOUNCES THE SELECTION 0 ales

AS ITS NATIONAL REPRESENTATIVE EFFECTIVE DATE: JUNE 1,1964 KIMN, Denver's dominant station, is proud to join the roster of fine properties represented by Metro Radio Sales: WNEW New York, KLAC Los Angeles, WIP Philadelphia, WHK Cleveland, WCBM Baltimore, KMBC Kansas City and WDRC Hartford. METRO RADIO SALES OFFICES IN NEW YORK CITY, CHICAGO, DETROIT, PHILADELPHIA, BOSTON, SAN FRANCISCO, LOS ANGELES AND ST. LOUIS. BROADCASTING PUBLICATIONS INC. PRESIDENT SOL TAISHOFF VICE PRRSIDENT MAURY LONG VICE PRESIDENT EDWIN H. JAMES VICE Panama WINFIE.D R. Levi SECRETARY LAWRENCE B. TAISHOFF TREASURER B. T. TAISHOFF COMPTROLLER IRVING C. MILLER ASST. TREASURER JOANNE T. COWAN ¡froailcastînq Executive and publication headquarters: BROADCASTING -TELECASTING Bldg., 1735 DeSales Street, N.W., Washington, D. C. ZIP code 20036. Telephone: 202 Metropolitan 8 -1022. Jean Pierre Aumont James Michener EDITOR AND PUBLISHER Harry Belafonte Bess Myerson Sol Taishoff Newmar Shelly Berman Julie Editorial Margaret O'Brien Mai Britt VICE PRESIDENT AND EXECUTIVE EDITOR Mel Brooks Edwin H. James EDITORIAL DIRECTOR (New York) Roy Campanella Rufus Crater MANAGING EDITOR Ilka Chase Art King Gary Crosby SENIOR EDITORS: Bruce Robertson (Holly- wood), Frederick M. Fitzgerald, Earl B. Xavier Cugat Abrams. Lawrence Christopher (Chicago), Leonard Zeidenberg, David Berlyn (New Claude Dauphin York), Rocco Famighetti (New York); Asso- CIATE EDITORS: Sid Booth, Sherm Brodey, Bette Davis George Darlington; STAFF WRITERS: Gary Campbell. Barry Crickmer, Jim deBetten- Sammy Davis, Jr. court, Larry Michie, Victor Rossi; EDITORIAL ASSISTANTS: Bill Bayne, Sonya Lee Brock - Ruby Dee stein, Tanii Oman; SECRETARY TO THE Pua - Phillis Diller LISHER: Gladys Hall. Faye Emerson Business VICE PRESIDENT AND GENERAL MANAGER Betty Furness Maury Long Jolie Gabor Geraldine Page VICE PRESIDENT AND SALES MANAGER Dizzy Gillespie Anthony Quinn Winfield R. Levi (New York) ASSISTANT PUBLISHER Sheila Graham Quentin Reynolds Lawrence B. Taishoff Jose Greco Buddy Rich SOUTHERN SALES MANAGER: Ed Sellers; PRO- DUCTION MANAGER: George L. Dant; TRAzrxc Huntington Hartford, Jr. Mort Sahl MANAGER: Harry Stevens; ADVERTISING AsSIaT- ANTS: Robert Sandor, Richard LePere, Carol Gayelord Hauser Inger Stevens Ann Cunningham, Claudette Artini; SacRE- TARY TO THE GENERAL MANAGER: Doris Kelly. Sessue Hayakawa Robert St. John CoMPTRoLLES: Irving C. Miller; ASSISTANT Hildegarde Carl Sandburg AUDITOR: Eunice Weston. Phil Ford / Mimi Hines William Shirer Publications and Circulation Rona Jaffee Toots Shor DIDECrOR OF PUBLICATIONS John P. Cosgrove Martin Luther King Rod Steiger Milton Adams, William Criger, David A. Eartha Kitt Burr Tillstrum Cusick, Christer Jonsson, Edith Liu, James Williams. Frankie Laine Myoshi Umeki Abby Lane Ethel Waters Bureaus Paul Whiteman New York: 444 Madison Avenue, ZIP code Jack Lemmon 10022. Telephone: 212 Plaza 5 -8354. Jack E. Leonard Jonathan Winters EDITORIAL DIRECTOR: Rufus Crater: SENIOR EDITORS: David Berlyn, Rocco Famighetti; STArr WRITERS: Jerry Beigel, John Gardiner. Charles E. Karp, Ellen R. McCormick. AND MORE TO COME.., ASSISTANT: Francis Bonovitch. VICE PRESIDENT AND SALES MANAGER: Winfield R. Levi; INSTITUTIONAL SALES MANAGER: MIKE WALLACE TOP NOTCH REPORTER /INTERVIEWER Eleanor R. Manning; ADVERTISING REPRESENTA- TIVE: Robert T. Fennimore; ADVERTISING THE GUESTS ALL FAMOUS PERSONALITIES IN THE NEWS ASSISTANT: Beryl W. Stern. Chicago: 360 North Michigan Avenue, ZIP THE SCOPE WIDE RANGE OF CONTENT code 60601. Telephone: 312 Central 6 -4115. SENIOR EDITOR: Lawrence Christopher; Min- THE APPEAL POWERFUL GENERAL INTEREST wen SALES MANAGER: Warren W. Middleton; ASSISTANT: Rose Adragna. Hollywood: 1680 North Vine Street, ZIP code 90028. Telephone: 213 Hollywood 3 -3148. 52 PROGRAMS AVAILABLE ON TAPE OR FILM SENIOR EDITOR: Bruce Robertson; WESTERN HALF -HOUR SALES MANAGER: Bill Merritt. Toronto: 11 Burton Road, Zone 10. Tele- phone: 416 Hudson 9 -2694. CORRESPONDENT: James Montagnes.

NATIONAL TELEFILM ASSOCIATES, INC. 8530 WILSHIRE BOULEVARD, BEVERLY HILLS, CALIF. BROADCASTING Magazine was founded in 1931 by Broadcasting Publications Inc., using the TELEPHONE: OLEANDER 57701 title, BROADCASTING*-The News Magazine of the Fifth Estate. Broadcast Advertising' 444 MADISON AVENUE, NEW YORK 22, NEW YORK was acquired in 1932, Broadcast Reporter in TELEPHONE: PLAZA 3 -6106 1933 and Telecast. in 1953. BROADCASTING - TELECASTING' was introduced in 1946. NTA 'Reg. U. S. Patent Office Copyright 1964: Broadcasting Publications Inc.

18 BROADCASTING, June 1, 1964 OPEN MIKE :WORFORD I ARD &LLIE VSHION IS THAT ANOTHER It's a possibility NEW CAR,WORFORO? EDITOR: I heartily agree with your "Who Says So" editorial (BROADCAST- ING, April 13). FCC Chairman E. Wil- liam Henry certainly needs to learn the economic value of advertising. I think a statement made by him that is even more important . is that pay TV "must not carry advertising." ... I don't think the federal government should be allowed to bar any means of communication from accepting advertising. I don't feel that educational TV stations should be kept BUT MY GAO from SAYS THAT UPSTATE accepting advertising; whether MICHIGAN FAMILIES OWN MORE they carry advertising or not and what CARS THAN FAMILIES IN OeTROIT advertising they carry should be decided by the station not by the FCC. (51GH) I JUST Why should the government decide LOVE MEN WHO that pay TV must not accept advertis- THINK BIG. ing? If we grant the government the power to make that decision, what is to prevent the government from deciding that no television station shall be allowed to broadcast advertising? And then it is but a step to barring the use of the mails to magazines and newspapers that carry advertising .... such a happening does not seem to be beyond the realm of real possibility.- Chester Mac - Cracken, director of radio and televi- BIG COUNTRY BIG FACTS sion, Remington Advertising Inc., Upstate Michigan is big country. And its people greatest new opportunity" any television Springfield, Mass. are constantly on the go. Matter of fact, there advertiser can find in the U. S. Nearly a are more cars per household in the 39 counties MILLION PEOPLE. Annual retail sales, (Educational station grants, made on a re- served basis without competition, were that make up WWTV /WWUP -TV's viewing nearly a BILLION DOLLARS. made by the FCC under specific congres- area than in the Motor City and Wayne Coun- sional authorization with the understanding Consult your jobbers and distributors as that they would be "noncommercial edu- ty (1.35 vs. 1.26). Upstate Michigan is a perfect to the influence WWTV/WWUP -TV has in cational.") market for automotive products. our 39 counties -or ask Avery-Knodel for Actually, we believe Upstate Michigan is the the whole story. Measure of success J/e.i.eel 1%nliorE. EDITOR: very RA010 I appreciate much the IMO KALAMAZOO SAME CREEK WM GRAND RA OS WWTV/WWUP-TV, job you did on the Yardstick (BROAD- GRAND RAPIDSKAUMA200 CASTING, April 27). I particularly was WWIV MCADILLAC CADILLAC TRAVERSE CITY / SAULT STE. MARIE TEIEVISION (TI ANX(4 . MINIM 10 glad to see that you had called a number WRZO0V GRAND RAPIUKKALAMA200 ANTENNA 1640" A. T. WERRA LLr. WW A CrRRS US L., la of people to add to the material that I 1 `A IE EON V/lIRVNLNNOAiS , ned.l,ln,..l.,IU,I.NeNenelRR....n,.Nl. gave you. This made the story twice LCAAKI . NE9. as important as it might have been because it was definitely a survey of the attitude of prominent people around the city on what they thought about the difference between numbers and "cli- mate." ... We are now going to attempt to concentrate on taking this Yardstick to clients.Sam W. Schneider, WLW sales manager, eastern division, Crosley Broadcasting Corp., New York. UNITED PRESS INTERNATIONAL A bolt from the blue

EDITOR: One of the items that I always enjoy is the Sid Hix cartoon. He man- ages to say a lot. The drawing in BROADCASTING, May

BROADCASTING, June 1, 1964 19 4, in which lightning is striking the tower of woF -TV is of more than special interest to me. I see a possibility Enjoy Dynamic Programming with Spotmaster ... the International of using this in a little brochure that I send out to television stations. Could Standard of Excellence in Cartridge Tape Systems I have your permission to reproduce this for our use? Credit would, of Check course be given BROADCASTING and Sid Hix. We are a public service, non- profit religious television program on more than 200 stations in the U. S. and Canada and 10 overseas.Ernest N. SPOTMASTER Wendth, director, promotion and station relations, Faith for Today, Forest Hills, N. Y. -V Compact and rack -mount models (Permission granted.) Recorder -playback and playback -only models Successful snobbery -V Monophonic and stereo units EDITOR: There may be "no escaping the -V Delayed programming option Dodge Boys" (BROADCASTING, May 11), but BROADCASTING should be subjected -V Superior quality to bread and water for a short period for overlooking approach for Dodge Boys being used by ... classical music station WFLN. Essence of copy, with degree of snob appeal, was: of course you've heard about the Bryn Mawr stockholder who saved enough on his new Dodge to enter his boy at Lawrenceville" etc, etc. 500A Our unique nondial twisters were Compact not overlooked in this campaign plan- Recorder - ned by the Lloyd Kaizen advertising Playback agency. -R. C. Kiscla, account executive, WFLN -AM-FM Philadelphia.

Read and request

EDITOR: The reception to the Mendel- (BROADCASTING, 11) 500A -R sohn survey May Rack -Mount has been most gratifying and most of it is Recorder - due to your fine coverage of the re- Playback port. We already have had several requests for copies of the report and film as a result of your story.Bob Martin, general manager, KMOR Littleton, Colo.

SPOTMASTER tape cartridge equipment is the NEW DELAYED preferred choice on five continents. These PROGRAMMING OPTION Thank you, 'Dear Box' quality- engineered machines permit snap -in cartridge loading and split- second, one -hand The optional SPOTMASTER 500 A -DL provides a 5- operation plus all the other time -tested (Delayed Programmer) EDITOR: I feel compelled to write to ... second to 16- minute delay in the and field -proven SPOTMASTER features. broadcast of program material. Per- express satisfaction with the pulling Write or phone today for full details about mits Instant censoring and deletion power of your classified ads. I recently the wide range of rugged, dependable SPOT- of objectionable material from In- sold an item of equipment, and actually MASTER equipment . .. their outstanding terviews and other live originations features and options ... modular construc- while the program is on the air ... could have sold it four times, just from tion ... easy maintenance ... complete also meets many other delayed pro- the checks that arrived in the mail. line of accessories competitive prices gramming requirements. With the ... DL function switched off, the unit (Naturally the first guy got it.) lease /purchase plans. Remember, all operates as a standard 500A re- ads are so good, I SPOTMASTER models are backed up by an corder- playback. Available in rack Your am almost ironclad, full -year guarantee. or compact models. tempted to try for a job through them,

but . . . I will have to forego that. BROADCAST ELECTRONICS, INC. However, if I ever sell any more equipment, I will advertise first in BROAD- 8800 Brookville Road, Silver Spring, Maryland -, CASTING. Yay! Red Blanchard, 8136 Telephone: Area Code 301 JUniper 8 -4983 Worster Avenue, North Hollywood, Calif. Canada: Sold nationally by P.S. Even though I advertised under ELECTRONICS Northern Electric VISUAL COMPANY LIMITED a box number, I was very disappointed New York, N. Y. 356 W. 40th St., Branches from coast -to -coast in Canada not to get even one letter addressed, "Dear Box."

20 (OPEN MIKE) BROADCASTING, June 1, 1964 The best film coverage in Chicago land!

the straight year, a member For second In all, WGN -TV won six awards in the an- of WGN -TV's news department has been nual contest, including the newly inaugurated selected Chicago cameraman of the year. rotating station trophy. Charlie Ray won the Chicago Press Photographers Association's "Grand Award" for first place honors Charles Ray and Ed Sullivan are part of a thirty -man in the categories of General News and Features. news department dedicated to keeping the vast WGN -TV's Ed Sullivan, last year's "Cameraman of Chicagoland audience on top of the news. More prize- the Year," was awarded first place winning news footage than any in the Spot News category. WG N other television station! CHICAGO the most respected call letters in broadcasting

BROADCASTING, June 1, 1964 21 Complex communications installation completed

CLEAR LAKE, TEXAS. A new communications network produced delivery of complex communications networks Western Electric and installed by Western Electric is now ready for operation at makes for the Bell System. NASA's Manned Spacecraft Center here. The switching com- Throughout the enormous job at Clear Lake, these installation plex has 3,700 telephone lines, 800 of which can be direct tie men and many other Western Electric people worked closely lines. In the tie -line network are Cape Kennedy, NASA's Wash- with personnel from Southwestern Bell Telephone Company, ington Headquarters, the Missile Test Center in New Mexico contractor for all telephone equipment used at the Space Center. and four major prime contractors. This allows for almost instant In doing this important work for the U.S. Government, Western communications among these vital locations. Electric called on the resources and experience it has gained as On- the -spot installation of this important communications link a member of the nationwide Bell Telephone System. For 82 was carried out by a 70 -man Western Electric crew. They are years, these skills have been ready to serve America whenever part of a 17,000 -mon force that performs the final step in the and wherever needed. i0°ii(,&iGl(+' t!? ,iitFffiFGit1111fir' rlttiitrrtl f RCa T rtHTb[iEíu:11114ttr < t

at NASA space center by Western Electric

Giant frames (1.) for interconnecting wires are worked on by telephone connections will be sure and clear. Western Electric Installer John Runnels. He was one of 70 men Banks of switches (4.) are checked out by Western Electric from Western Electric who helped install the NASA Space Job Supervisor Bob Byrd (rear( and Installer Emmett Baucum. Center's switching network. This equipment plays an important role as back -up for the main 1,600 acres (2.), some 22 miles from downtown Houston, is the Centrex system. site for the NASA Manned Spacecraft Center. This artist's ren- Centrex automatic switching (5.) equipment is housed in the dering shows how the 60- building complex will look completed. project management building shown above. Jim Creel, NASA Circuit test (3.) is performed by Western Electric Installer Bob coordinator, points out another part of the Manned Spacecraft Smith. He's listening in with earphones to make certain that Center to Western Electric Installer Cecil Curry.

WESTERN ELECTRIC MAKER OF TELEPHONE EQUIPMENT FOR THE BELL SYSTEM MONDAYMEMO from Lester A. Weinrott, Geyer, Morey, Ballard Inc., Chicago WVANT,ag,- _.

Circa 1880: nothing has changed but the soap

Daily we watch the battle on televi- labor saving soap which may be quick Sapolio Soap: sion among the Ajax White Knight, in action, but are surely destructive of The shades of night were falling fast Wally Cox, Mr. Clean (in flesh and fabrics. Nor are soaps which are sold And through an eastern village passed blood yet!) and the sweet ladies who at 5¢ a cake profitable for the consumer. A Youth who bore, through dust and sing out the wonders of our modern Such soaps contain very little true soap, heat soaps, detergents and dirt- destroyers. most of the ingredients being of no A stencil plate that read complete - All of them had left me untouched value for washing." Sapolio and unwashed -a Falstaff far from the The threat, implied and overt, marked 'O, stay,' the maiden said, 'A rest din of this incessant battle, crying fie on the copy on a card for Lyon's Laundry Pray give us! What with 'Bixby's Best,' the war on filth. Sulphur -Borax soap: And 'Simmons' Pills, we're like to die.' But suddenly my eyes were opened "It imparts a charming whiteness to He only answered, 'Will you try by a commercial showing women's the most delicate fabric, linen, muslin, Sapolio?' .. . hands wafting seraphically through the lace, etc., rendering it perfectly pure Gripping Drama In the 1930's I la- air and accompanied with the promise and wholesome. It prevents the con- bored as a writer- director in the radio that they would ever be soft and lovely, traction of contagious diseases; dip - soap opera vineyards of Blackett -Sam-

because . . . theria, typhoid, and all malarial fevers. ple-Hummert on such shows as Betty Where had I seen all this before? No It is a special boon to school children and Bob and Arnold Grimm's Daughter. dream of pipe or slumber, surely . . . who are exposed to the dangers of in- I thought the Hummerts had invented or was it? Then I remembered. fection that lurk in every school room. the soap opera for radio. Oh, foolish Riffling rapidly through my collection It can be used for all purposes where a youth. I had yet to see 1880's trade of antique advertising trade cards -all family soap is required." card for Higgin's German Laundry circa 1880 -I found a card pointedly Old Time Melody So you think sing- Soap. dramatizing the advantages to be en- ing commercials and the jingle are some- Complete, printed on on card: "A joyed if a lady used James Pyles' Pear - thing new? You don't need Mitch to Soapy Story-Mrs. Tippens' Troubles. line. sing along with this old card titled By Melissa Eames." It begins: Without the lightening visual thrust "Song of the White Borax Soap": "My dear," said Mr. Tippens, setting of TV, the Pearline copywriter over 80 I pluck a feather from a wild goose his cup down on his saucer, with a years ago found it necessary to grip his wing, violence which came near cracking the readers with prose that could have been The praise of Wrisley's soap to sing, latter; "My dear, this coffee is unpar- borrowed from some hellfire-and -brim- Says I to myself, says I, what soap donably bad. There is no taste of coffee stone sermon of the day: Best scatters the dirt and inspires hope? in it. You must speak to Bridget." . . . "Distorted hands will surely come to And the answer came as slick as wax, There you are. The same coffee gam- those who clean house and wash clothes `Tis Wrisley's far-famed White Borax. bit you can see and hear daily on the in the old-fashion way-with soap. How Then give us Borax day and night, network shows today. I'm sorry I can't can it be otherwise? You rub- rub -rub This thing of beauty, this heart's delight, give it to you in full. But this soap and ache -ache -ache. You spend hours You'll find it plenteous as the sea opera does have a happy ending: inhaling the hot steam and odors which In every first class grocerie. "Mrs. Tippens troubles were soon at rise from the tub, impregnated with the Then give three cheers for the White an end. Mrs. Chipp's girl's sister had a filth of soiled clothing, and with all Borax, better temper than Miss O'Flanagan had this you have not obtained the best It hits the dirt such rousing thwacks, possessed; and, with Higgin's German results. It makes the linen clean as wax, Laundry Soap, a great change came "With Pearline a delicate woman can This elegant, shining White Borax. over her domestic sky. Even the hus- do a large wash. You do not have to Add to these the famous parody of band's aunt ceased to sneer at Dora's rub yourself and your clothes to pieces. Longfellow's "Excelsior" by Bret Harte housekeeping." You do not have to inhale fetid steam. who took time off from his short-story Of course, the commercial came at When finished, you are not too tired to writing to pen this moving poem for the end. Even in 1880. see that your work is well and economically done, and that you have saved many hours of woman's hardest work. "Pyle's Pearline is the modern soap. Lester A. Weinrott became vice president Beware of Imitations" of Geyer, Morey, Ballard Inc. last year Trade card advertising of soaps com- when he joined the account management peted with the proprietary medicine group of the agency's Chicago office. Be- cards in numbers around 1880. fore that for two years he was vice presi- Kendall's Soapine, for example, had dent of North Advertising, Chicago, and a straightforward pitch: for a like time vice president and man- "To protect yourself from the evil ager of the Chicago office of Reach, Mc- effects of using soap made from impure Clinton & Co. For 25 years Mr. Weinrott materials, see that it bears the name of was an independent TV -radio commercial some reliable manufacturer." packager-producer there. He has also been This competitive argument was used manager of the radio -TV department of for C. L. Jones Tulip Soap: Ted Bates, New York. "There is more value in the cake of Tulip soap than in a pound of so- called 24 BROADCASTING, June 1, 1964 L The next thing you see will be a pampered commercial.

The simple truth is, we pamper your TV commercial. We firm rates, or about commercials running on time. But see to it that it's in good company. Every Group W station they are unique when they represent a larger policy of holds to a high standard of continuity acceptance, set and Group W stations -to provide outstanding and consistent supervised by a central Continuity Acceptance Office. All service to advertisers. the commercials that run on Group W stations meet or In a way, you have everything running for you when exceed TV Code Standards. Another thing: the rate struc- you use a Group W station ... all the above; as well as an ture is the same for everyone. And if your commercial is operating philosophy in your interest. scheduled to run at, say, 10:29:30, that's when it runs. Why do we go to all this trouble? We believe it's the You might think there's nothing particularly unique right way to run a business. It's what helps make every about high standards of continuity acceptance, or about Group W station a good station to do business with.

GROUP

WESTINGHOUSE BROADCASTING COMPANY

WBZ.WBZ-TV BOSTON.WINS NEW YORK. WJZ-N BALTIMOREKDKAKDKA -TV PITTSBURGH KYWKYW.TV CLEVELAND WOWO FORT WAYNEWINO CHICAGO KPIX SAN FRANCISCO "Seasoned to Please!"

THE GALE TOTAL ED RED LUCY STORM NEWS SULLIVAN SKELTON SHOW SHOW

Beverly RAWHIDE MOVIE THE Hillbillies SPECTACULAR SAINT/

Represented by H -R Television, Inc. or Call C. P. Persons Jr., General Manager

26 BROADCASTING, June 1, 1964 THBroadcE June 1, 1964, Vol. 66, No. 22

It's season for TV price reviews viewers, decide on installation of new equipment or a new Some stations count their tower, increases in set ownership within a market or the introduction or de- modest rate increases before the fall season velopment of local or network programing with wider appeal. The ups and begins, others plan to hold present line downs of network program popularity have a marked bearing on the pricing of adjacencies. Station representatives also stressed Television stations are currently in finally determined, no average is yet that, as in most businesses, the costs of the midst of a seasonal round of spot ascertainable. Among stations whose television station operation also con- advertising rate reviews that are ex- plans for increases are known, most ap- tinue to rise. Moreover, they contended, pected to add modestly to the average pear to fall in the 6 to 12% range, al- television's charges are still substantial- spot TV advertiser's bill next fall. though they vary widely on a station - ly below those of the print media in The overall increase appears to be by- station basis. relation to advertising values delivered. more selective, no more widespread and Station representatives stressed audi- In most cases, it appeared, rate in- perhaps smaller than last year's. ence gains as justification for the increases will be made with 90 days In any case, station authorities report creases but several also noted that high protection afforded to existing adver- that primarily the raises are based on advertiser demand for certain time seg- tisers. The protection period, which a bigger audience values that mean the ments and certain commercial lengths relatively few years ago was normally advertiser will get more for his money. -notably one -minute availabilities- one year, has been gradually shortened In many cases increases booked for have put those periods and lengths in until 90 days now seems the usual certain day -parts will be offset partly short supply, and thus give additional standard, although some stations allow for a in rates. a offer a or totally by decreases in rates for other support mark -up longer periods and few still periods. Similarly, the overall effect of Wider Coverage The audience gains full year's protection. increases by some stations will be re- can arise from a number of factors, Some Complaints There have been duced to some extent by downward including extension of coverage through intermittent private complaints among adjustments contemplated by a number of other stations. This assessment emerged last week from a canvass of leading television station representatives. Here are the Zenith, Motorola spend $3 million in TV highlight findings:

Spot rate increases have been for- A total of $3 million in network Ben Casey; Combat; Fugitive; Jimmy mulated or are in the process of being television for fall was committed last Dean Show; Burke's Law; Ozzie & developed by a substantial number of week by two major set manufactur- Harriet; Lawrence Welk, and Destry. stations representing all sections of the ers who spent little in the medium Leo Burnett, Chicago, is the agency. U. S., but the move to boost rates is a year ago. The Zenith sponsorships, through far from general. Although dependable Zenith, long a major user of print Foote, Cone & Belding, Chicago, statistics were not available, some media but which last year spent only are on Andy Williams; The Vir- sources speculated that about one sta- an estimated $400,000 on TV for ginian; Wednesday Night at the Mo- tion in every three or four will have the World Series of Golf on NBC, vies; The Jack Paar Show, and Sat- increases in some part of its rate card added another $1 million for fall by urday Night at the Movies. The last this fall. buying into five NBC nighttime pro- three of these programs are in the grams. 11 shows NBC has fully sold in the Where they do occur, the increases Motorola at the same time, a fall season's prime -time schedule. appear to be far more selective than a former television user, but last year NBC reports sell -outs on 11 shows year ago, applicable only to certain not represented on any of the net- out of 25 weekly prime -time pro- day-parts in most cases rather than tak- works, bought participations on 12 grams for next season. ABC reports ing the form of across- the -board raises. ABC -TV network programs for an 14 shows sold out of a total of 32. Many stations appear to be making a estimated $2 million. CBS has sold 21 of the 34 weekly special effort to see that their adjust- Programs in which Motorola will prime -time shows (BROADCASTING, 25). also reported spon- ments include rate reductions as well participate include: Saturday Night May NBC Wide sorship on every one of the 25 pro- as increases, wherever justified. at the Movies; Flintstones; World of Sports; Hollywood Palace; grams on the schedule. Because the exact amount of the adjustment in many cases has not been 27 BROADCASTING, lune 1, 1964 IT'S SEASON FOR TV PRICE REVIEWS continued Katz Agency: There will be no general rate adjustment at Katz stations but there will be selective increases, de- some agency executives that a surge in Blair Television: For some stations pending on the day part, the specific spot TV rate increases appeared to be there will be some increases in some program or the competitive situation of developing for fall, but this does not day parts and rearrangements in others, the station. A spokesman said the com- seem to be a universal viewpoint. At but the net effect probably will not be pany has made no detailed analysis of least some other agency authorities an overall rate rise on its 54 TV sta- its stations' current rate structures and have indicated they are prepared to actions. Blair now is in process of study- could not offer an estimate on an in- cept -but not applaud -cost- per-thou- ing rate cards with its stations and an crease. He ventured that there probably sand increases in the 5 to 10% range official indicated he therefore could not would be some overall increase, how- this fall, and some say they are budget- speak definitively at this time. ever. ing with that probability in mind. Many Devney Organization: No changes Jack Masla & Co.: Two of seven TV station reps said their explorations to stations plan to increase rates. These planned by its six TV stations . date have indicated no substantial agen- increases will apply "fairly generally" cy resistance to the increases boded Forjoe TV Inc.: No changes planned. but with emphasis on fringe time and for this fall. also a slight increase in AA time. Among stations currently planning Gill-Perna: No changes contemplated. to adjust their rates upward, it ap- The Meeker Co.: Five of its 17 sta- H -R Television: Rate increases at peared that most have not had signifi- tions are increasing rates for the fall. practically all of 25 TV rep- cant increases any the last 12 the stations At that time others might follow suit, -if -in resented by H -R have been formulated to 18 months. It was pointed out that if they show audience gains to support or will be within few rate review is a continuing process the next weeks. an increase. among stations and that changes can It is estimated that the hikes will aver- come at any time, although spring and age about 10 %, although higher on NBC Spot Sales: Four of the five summer normally are the most popu- some stations and lower on others. NBC -TV -owned TV stations will imple- lar review periods. This enables the Most time periods will carry a higher ment rate increases as of mid- Septem- effective dates of any changes to coin- rate, although the upgrading will vary ber. They will average about 10 %. cide generally with the start of the new from station to station. Largest increase will be in prime time; fall television season. the increase in daytime will be smaller. Harrington, Righter & Parsons: Three The fifth station's rates will remain BROADCASTING'S canvass of station or four of the 17 television stations rep- about the same. reps found some who, for competitive resented by HRP will raise rates this or other reasons, refused to discuss the summer or fall, but the increases will Peters, Griffin, Woodward: A repre- plans in work for their stations. These be "minimal and not across the board" sentative indicated there would prob- included several, but not all, of the so- -and an approximately equal number ably be an increase for PGW stations called self- representation firms -those will be revising their rate structures considered collectively, but he declined, under the same ownership as some or downward. Increases will be most no- "for competitive reasons," to be more all of the stations they represent-and ticeable in fringe one-minute announce- specific. also some sales organizations who work ments. Prime and daytime commercials for their own stations in cooperation are expected to remain as they are. In- Edward Petry & Co.: Probably 12 of with independent representation firms. creases will be "considerably smaller" the 32 TV stations represented by Petty than at this time last year, when more are putting rate increases into effect. Of Some Refuse Comment Those who the 12, five are raising fringe minute declined to discuss plans included CBS than a dozen HRP stations raised rates in "fairly sweeping revisions." periods by 10 to 15 %, but overall in- Television National Sales, George P. creases on these stations will be con- Hollingbery Co., Metro TV Sales, siderably less than 10 to 15 %. Other Storer Television Sales and Television changes will see modest rises in day- Advertising Representatives. time, particularly on most CBS -TV affi- The following is a report, company L &M testing liates and a few ABC -TV outlets. It by company, of the current rate outlook was noted that daytime rates on a num- among stations handled by the respec- ber of NBC -TV's affiliates will decrease tive firms as supplied by competent au- Liggett & Myers Tobacco Co., slightly. thorities in each: New York, through J. Walter ABC Television Spot Sales: Although Thompson, that city, is using spot Paul H. Raymer Co.: There will be TV no general rate increases on the 10 TV ABC -owned stations have not yet is- to support the test market in- stations by Raymer. Three sued new rate cards for fall, an official troduction, in Florida, of "De- represented will have rate increases said he expected three or four time von," a new menthol cigarette of the stations in fringe time, but these three will also periods will get higher rates because of with a three -section, activated make adjustments in rates for other anticipated stronger programing. One charcoal filter. time periods so that the total effort will period mentioned was ABC -TV's up- Although billings figures have will stay the coming Sunday Night at the Movies not been released, an agency be that their rates about (9 -11 p.m. NYT). source said last week that the in- same. troduction Advertising Time Sales: Two or three announcements are be- RKO General Broadcasting National ing presented of the eight TV stations represented by by TV stations in all Sales: Reviews rates of RKO General's ATS are raising their rates. Increases major Florida markets. It was five TV stations at frequent intervals, may range up to 15% on all announce- said emphasis in the commercials but has no present plans for general ment lengths, with biggest gains in the is placed on the ability of the ciga- rate increases this fall. 11:30 rette's filter to relieve any pos- a.m. to 4 p.m. period and the Select Station Representatives: Three smallest in late fringe periods. sible "sting" which some smokers might associate with menthol ciga- of its 10 smaller -market TV stations are Avery- Knodel: A few stations plan to rettes. putting in rate increases for the fall sea- raise their rates but no more than in son that will average 10 -15 %. The in- previous years. creases generally are for selected time

28 (BROADCAST ADVERTISING) BROADCASTING, June 1, 1964 Planning a TV campaign? Here's how to figure cost

The Katz Agency Inc. last week PRIME TIME DAYTIME LATZ NICHT issued P@ the 35th edition of the "Spot %Han 20 Smoak Minute MYeb Minnte Television Advertising Cost Sum- Base Base 3Per `Per `Per 12 Per SRN 12 Pe 0h 12 Per mary," which is revised semi- annual- (1 -Time) (1 -Time) Week Week Week Week Week Week Week Week New York N.T. I 8.120 7 2.500 1 2,500 i 2,500 1 1,000 7 550 i 2900 $ 1000 7 2,000 i 1,100 ly and which is used for rapid esti- Lm MBeW, GL 0,000 1,350 1.9S0 1,350 650 290 1,000 1000 500 260 Chicago. HL 3.000 1,400 1.400 1,400 375 813 1,100 BBO 1,400 775 mation of spot TV costs. Philadelphia, R. 2.520 1900 1000 LOCO 583 413 1.000 700 004 580 Boston, Mau. Meakeela, N.H. ¡.800 900 900 890 285 200 1,000 7.000 212 312 in the new are tabu- Detroit. Mich. 1.980 900 900 030 200 180 850 850 231 198 Rates edition San Franci.-Oùlaed, Cal 1,470 850 850 850 158 194 875 075 110 185 Cleveland. Ohio 1,380 775 775 775 225 180 825 625 400 400 lated, market by market, for several Pi8burgh, Pa. 1.500 750 750 750 225 180 800 000 988 294 of the most frequently used time Washington. D.C. 1.110 475 475 475 170 123 425 445 170 125 Total Cost far IL t4 Markets 1 21,680 116100 $10900 910380 7 6851 7 2,393 8 9.275 I 8,145 1 6055 9 4,108 classifications (see table). In addi- St. Louis. Mo. 1.260 395 395 395 205 150 219 219 223 223 tion, formulas are provided which, Providence. RA 1000 408 374 352 Ito 60 293 150 110 80 Baltimore. Md. 1.050 312 470 442 150 120 900 240 100 150 - Dallas-Fen Wadi, Tu. 1.200 450 450 4S0 132 124 288 228 120 105 when applied to rates in the market Cincinnati. Ohio 1,050 980 350 325 70 60 200 100 80 70 Minneapolis-St. Rd, Minn 1200 475 475 475 135 120 223 225 224 212 by-market tabluations, serve as tools If ford-New luven -New Britain, Cann. 1,170 450 450 450 188 109 338 293 150 130 Indianapolis- Bloomiopn, led. 540 450 450 450 115 95 235 230 85 80 for estimating most TV budgets, ac- Miami, 1la. 925 530 530 530 144 100 465 425 112 96 Milwaukee, %VU 900 400 400 400 98 81 900 300 158 135

cording to Daniel Denenholz, Katz Taal Con for 1st 20 Metren 8 34,475 715,550 915,244 $14,029 $ 1,178 7 3,605 912,168 110,793 1 7,506 1 5,492 Agency's director of research and Kanus Gty, Mo 924 575 310 300 100 193 223 106 ISO 125 Charlotte, 04.0 870 300 300 300 113 113 350 350 08 so promotion. Saammento- StocNon, Cal 900 360 300 310 80 70 270 230 50 35 Atlanta, Ca. 840 375 320 300 120 110 281 241 70 90 Campaign Costs Based on pub- Seattle-Tacoma. Wash. 900 375 300 275 05 85 250 220 95 83 Buffalo. N.Y. 0.000 500 500 500 123 125 275 275 175 175 lished rates as of March 15, 1964, Johnstown-Altoona. Pa 880 230 212 212 85 72 179 179 70 70 In r- Hartltburg -Yak Pa 720 240 240 240 101 81 270 270 101 81 the shows, Kalamarao, Mich. 800 400 375 350 100 60 230 250 100 90 summary for example, Grand Rapds-Tea 780 108 374 352 1e, 91 230 230 128 112 that a daytime campaign using six Teal Con far 1st 90 Markets i 42,959 219,133 916,553 $17,788 9 5,231 7 4,627 114,788 $13971 $ 8,316 7 8975 one week -minute announcements per Dayton, Ohio 780 285 285 285 85 65 250 230 85 85 Tampa-St. Pet.nbog, Fla 880 200 260 220 80 75 300 900 60 75 in all of the top 20 markets would Memphis, Tenn 790 235 225 215 85 80 193 180 64 51 Columbro, Ohio 720 300 300 300 W W 210 185 60 W cost approximately $5,178; would Portland, Oma 800 275 275 275 80 70 234 193 80 70 Smcou, N.Y .1 860 350 350 550 00 BO 2801 4601 1201 1201 50 Whaling. W. Va.-Stogrenik, Olio 480 200 135 120 83 55 120 100 94 BO rise to $7,909 if the top markets Gnenvle- SpaNnb25.G- MhsvleN.C. 480 100 151 145 50 40 120 120 35 16 Nashville. Tenn. 800 200 238 224 80 70 170 180 50 40 were used, and to $10,658 for the top Birmingham, .Ma. 700 300 900 900 80 85 210 200 30 as 100 markets. A late -night campaign Taal CaO for In 40 Markes 7 40,939 221,778 $21088 820,242 9 7,011 $ 5,917 718,854 715,244 7 9,614 $ 7,095

using six one -minute spots per week New Orleans La. 750 980 510 280 105 93 290 210 75 75 Albny- Srhewaady -Tar, N.Y.} 700 285 285 275 100 90 260 450 95 69 in the top 20 markets is estimated at Charlestao- HuotlaMm, W.V.. 910 2330 225 210 g0 70 210 200 S5 23 Louisville. Ky. 810 275 275 273 125 125 325 525 100 100 Flint- s,givw -Bey Ci1y Mkh 60D 223 225 223 75 ea 168 731 48 42 $7,509; goes to $9,977 in the top 50 GrambamWlmtoosalma. N.G 600 221 225 225 83 72 200 200 60 54 Toledo, Ohio 850 900 280 200 103 60 225 210 60 50 markets, and $12,201 in the top 100 Denver, Colo. 800 300 300 270 90 70 270 240 160 140 Portland-Poland Spring. Ma 480 148 III 98 60 95 125 120 40 35 markets. Lansing-Onondaga Mich. 600 200 200 180 80 80 210 165 60 40 Mr. Denenholz pointed out that TOW Can for 1st 60 Marken i 58,239 124,338 923,535 722,540 7 7,909 9 6,080 719,075 917,901 1 9,977 $ 7,891 the summary is not offered as a guide to individual market rankings. The (a) Rate immediately preceding start of evening oetwak thee. In scree urea tlni is also the Prime Time nn. 1 Market ranking include, TV Homes dmiaem of satelte operation. primary purpose, he said, is to arrive I Rao loJude 2121891 armo. at a list from which costs may be First 50 markets of Katz Spot TV Cost Summary are reproduced above. tabulated for groups of markets. He added: "experience has shown that Mr. Denenholz also emphasized in totals from report to report "may regardless of the market ranking that the summary must be "used be due not only to rate changes but used, the costs for a group of top cautiously for the purpose of tracing also to changes in the stations se- markets remain almost the same." rate trends." He noted that changes lected for tabulating." areas and cover all lengths of announce- McClatchy checking out of the products on household shelves. ments. The result will rank brands on hand consumer preferences which were bought during the past Venard, Torbet & McConnell: A month, or two months in the case of number of its stations, probably some- toiletries. Items purchased before that what more than usual for this time of California's McClatchy Newspapers and not used are excluded, as are sam- year, are increasing their rates selective- and McClatchy Broadcasting Co. are ples and gifts. Categories will cover ly, with the most noticeable increases undertaking a continuing consumer - food, beverages, toiletries, household occurring in prime time. preference survey, Market Measure, as items, apparel, tobacco products, auto- an aid to advertisers. The survey will mobiles and automotive products. Weed Television Corp.: Its nine TV provide quarterly releases of data on Information of special interest to stations are making no rate changes. selected products in areas served by the local retailers such as store preferences Adam Young Inc.: About half of its McClatchy stations, KMJ- AM -FM-TV and shopping habits will be available. 29 TV stations will have rate adjust- Fresno, KBEE -AM -FM Modesto, KFBK- Single sheets pertaining to a partic- ments in effect by fall, with the changes AM-FM Sacramento, all California, and ular product or sheets for each of the probably averaging out to about a 5% KOH Reno. products of an agency's clients will be increase. Most changes will occur in Market Measure will use two meth- released through the individual stations' late- afternoon, early -evening and late - ods to determine preferences: consumer sales departments or their national rep- evening rates, and will be much more analysis, asking what products have resentatives: Paul H. Raymer Co., New selective than in some prior card been purchased during a specified time York, for the radio stations and the changes. period, and home audit, an actual check Katz Agency, New York, for KMJ -TV.

BROADCASTING, June 1, 1984 29 ing division. He also predicted that the timebuyer of the future "will be less A world of computers a buyer of time units and more of a market analyst. He will be more deep- ly involved in negotiating and forecast- ing." plugged in by humans Computers, the RCA executive predicted, "will be buying a major propor- tion of national advertising time, choosing spots, making selections from 200 agency and advertiser personnel hear Chicago among network opportunities and giving the human buyer more time for in- seminar call for standardization of research data terpretation and planning." John L. Rigotti, vice president and director of marketing services, Foote, The complex world of the electronic do the buying for us ... that imagin- Cone & Belding, Chicago, and chairman computer, its growing usefulness in ad- ary miracle machine is yet on the hori- of that agency's electronic data process- vertising today and its highly imagina- zon." ing committee, cited how the use of tive potentials as tomorrow's vital mar- Mr. Wright pointed out, however, computers "has sparked an intensified keting tool were explored in Chicago that a computer will sift and sort facts, demand" for information in advertis- last week at an all -day seminar spon- print facts in any order, show relation- ing and media. sored by the Broadcast Advertising ships, work with great efficiency, accu- The plea for more and better data Club there. racy and speed, and provide the math- also was voiced by Paul H. Vanerhei- Consensus: The machine won't re- ematical results of alternate decisions. den, manager, consumer market replace humans who still must make sub- This means, he said, that the computer search, Kimberly -Clark Corp., an FC&B jective judgments, both as to what "is proving to be of tremendous help client which has been experimenting they put into the system and as to what to our media planning groups because with the agency in media analysis and significance they attach to the "an- it relieves our personnel of a large cler- selection involving magazines but not swers." ical and computational work load." TV. He said the experiment has prom- Trend: During the last 10 months Joseph St. Georges, vice president ise and predicted progress for the media agency computer usage has tripled. and manager, department of media re- and rating services "who best anticipate The seminar attracted more than 200 lations and planning, Young & Rubi- the data requirements of these projects."

Mr. Shepard Mr. Swigart Mr. Rigotti Mr. Vanerheiden Mr. St. Georges advertiser and agency representatives cam, New York, also emphasized the One which is anticipating such from 10 midwest cities. It also dis- need for "cautious judgment" in com- sophisticated data requirements and is closed the need for standardization of puter use, especially "about the results doing something about it is the A. C. research data procedures and terms the computer produces." His agency, Nielsen Co., Wilson C. Swigart, Niel- among agencies, advertisers, station too, has pioneered in the field. sen vice president, told the seminar. representatives and others so that mean- Mr. St. Georges explained that the He said Nielsen will soon disclose ingful information exchange can be- computer, when properly used, "enables information about its development of a come practical. us to thoroughly analyze infinitely more "media- market- matching model" for Among the seminar highlights: information than was ever possible be- use in computer systems and which will Thomas A. Wright Jr., vice presi- fore and to manipulate it speedily." be available as a client option, and will dent in charge of media, integrated data The result, he said, is "that we can look be comprised of data mixtures from all processing, Leo Burnett Co., Chicago, at several alternative decision possi- present Nielsen services. The model said the computer is taking a lot of bilities, pinpoint the areas in which fur- presently is in the experimental stage, guesswork out of media decision mak- ther evaluation is necessary and ulti- he indicated. ing and enabling fast media and mar- mately improve the quality of the ad- Nielsen is soon to announce, as a ket analysis not before possible. But vertising investment we make." supplemental service, "a large national he said that contrary to popular miscon- Fast -breaking technical advances sample to collect and report audience ception, "a computer won't write media in computers were outlined by Arnold characteristics by more detailed de- plans, create marketing strategy, evalu- K. Weber, vice president and general mographics," Mr. Swigart said. This ate advertising, exercise judgment or manager, RCA Electronic Data Process- breakdown would involve categories

30 (BROADCAST ADVERTISING/ BROADCASTING, June 1, 1964 WHOTV WHOTV WHOTV WHOTV WHOTV WHOTV WHOTV WHICH FOODS WHOTV WHOTV WHOTV WHO-TV DO IOWANS WHOTV WHOTV WHOTV PREFER? IHOTV OTV HDTV iHOTV HDTV Knowing that Iowa is an almost un- HOTV HDTV matched state for food production, you HDTV might conclude that our people simply HDTV can't be heavy purchasers of food. HDTV WHOTV The facts are quite different. Even our HDTV Iowa farmers are fabulous consumers of WHOTV packaged food products. (With an aver- WHOTV age income of actually $14,700 per year, WHOTV they can certainly afford the best!) But, WHOTV in addition, remember that industry WHOTV WHOTV accounts for even more income in Iowa WHOTV than do our vast agricultural activities! WHOTV WHOTV If your food sales in Iowa aren't what WHOTV you wish, it's time to re- evaluate your WHOTV marketing strategy. Ask PGW for the WHOTV facts about WHO -TV's really fabulous WHOTV successes in helping promote dozens of WHOTV WHOTV Iowa's favorite foods. No other television WHOTV station in the country, we believe, can do WHOTV a better job, at lower cost, in any market! WHOTV WHOTV WHOTV WHOTV WHOTV CHANNEL 13 DES MOINES WHO-TV

PETERS, GRIFFIN, WOODWARD, INC., National Represenfatires

BROADCASTING, June 1, 1964 31 Mr. Brandon Mr. Wright Mr. Wagner Mr. Weber Mr. Truex such as a two or three -way income split tuai availability of much of the research he said. by the "stage of family cycle "; families data by telecommunication. "There must be a genuine redirection with pre -school children or none, edu- Mr. Swigart stressed that all of the of people and talent and education," cation breaks by income splits and fam- industry segments, agencies, advertisers he continued, because "advertising con- ily size by income. and station representatives, "must define tains some of the most complex and "Also included will be viewing audi- their needs and objectives in precise sophisticated problems in the computer ence composition by some or all of terms as they move deeper into learn- universe." these demographics," Mr. Swigart said. ing how to get maximum benefit from Agency Use Mr. Wright reported "Similarly," he added, "samples larger computers." Noting the data will come that Burnett now spends $250,000 a than used heretofore by any audience from multiple sources, he pointed out year buying raw data for all of its vari- research service will be used to provide that if each source uses a different cod- ous research needs. The agency spends reliable demographic breaks for sta- ing system for common data "the ex- another estimated $130,000 for "mation audiences in major markets." pense of drawing from the data banks chinery" to process it. He said neither Another objective that should be and converting codes to a usable form figure includes man -hours invested by achieved in the "foreseeable future," will be substantial and can't help but the agency in this area. Mr. Swigart said, "is providing on a slow down the total process to the Mr. Wright noted that Burnett en- regular basis network program audi- user." tered automation as early as 1955 to ences for selected minutes and cumulat- His solution: formation of a commit- attack the paper problem. It then con- ing the audiences across various com- tee to develop standards for the form verted accounting department activities binations of the minutes to provide of data in various applicable categories. from manual to automatic tabulating. basic data on broad coverage relative He said Nielsen would participate in "Today we have perfected and are to the use of commercials." such an effort. using each month over 200 programs Foresight Nielsen anticipated the Leaps And Bounds RCA's Mr. that are solving our problems in the potential computer demand several Weber reported that agency use of com- paper work area," Mr. Wright said. years ago, Mr. Swigart said, and adopted puters has tripled in 10 months. He Typical data supplied to the research the policy of supplying its published stressed the need for management to department includes brand -by -brand data to clients in card form. Magnetic take the initiative to learn more of what sales reports, total product shipment re- tape -form reports were added about a questions to ask the machine. "As of ports and manpower activity studies. year ago and are serviced to Central now," he said, "computers can provide "For our broadcast business depart- Media Bureau for common clients and more answers than we have intelligent ment we help out with commercial pro- to H -R Representatives for subscriber inquiries." duction cost reports, keeping a daily stations. Above all, he said, "we must feed track record of the $4.5 million the Looking ahead a few years, Mr. computers significant information. Facts agency spends annually on the produc- Swigart visualized "a service that could and figures must be gathered . . . in tion of commercials for our clients' ad- furnish instant availabilities for station clear, timely, objective form if we are vertised brands," he said. Other detailed reps and agencies. These could be fed to make inroads into management dark- work covers the accounting department, directly into computers at the agencies ness." personnel and financial accounting, per- or reps for sophisticated analyses of the This need applies especially to the ad- sonnel and financial departments, in- 'best' buys to meet the sponsor's re- vertising field, Mr. Weber said. "Par- cluding entertainment and expense ac- quirements." ticularly with regard to media planning. count control and man-hour analysis Central billing operations have been Until the media furnish more and better by man and activity. tried but have not been too successful demographic data, in standardized Burnett also is in the completion to date, he observed, but "such a serv- form, employing common criteria for stages of automating many of its media ice could offer many advantages in radio, TV, newspapers and magazines, department's "housekeeping activities" terms of supplying facts on spot place- then the computer cannot help to too, Mr. Wright said, "such as record- ments by brand and furnishing the in- stretch the advertiser's dollar at all." ing media- purchases, producing sched- formation in tape form for use by the In the advertising field the study of ules of media buys and printing orders. agencies." computer applicaton is in the hands of We have automated spot TV and radio, He also predicted a possible service "presumably the most creative and national magazines and newspapers. We that would integrate all of the spot pur- imaginative group in the country," Mr. are now tackling network and media chases on a given station and set up a Weber said. "But agencies must realize budget control." programing schedule for these spots. that they cannot do with the same ap- All of these paper functions, how- Still another prediction was the even- proaches and ideas as a decade ago," ever, are common business applications

32 (BROADCAST ADVERTISING) BROADCASTING, June 1, 1964 Have you looked at Charlotte lately?

Charlotte

the action city

Biggest trading area in the Southeast! Over two million people within a 75 -mile radius; growing at the rate of 8,000 new residents a year. In business, in industry, the Action City sets the area pace. More than 500 manufacturing plants, 1,000 wholesalers and distributors in Charlotte alone. For a market to grow in, look at Charlotte ... and for the sales action that speeds you on your way -Charlotte's NBC -ARC affiliate. Represented by H WS OC-TV

WSOC AM- FM -TV, Charlotte; WIDB AM -FM. Miami: UM. San Francisco- Oakland. flIVCOX BROADCASTING CORPORATION stations: WSB AM- FM -TV, Atlanta; WHIT AM- FM -TV. Dayton;

BROADCASTING, June 1, 1964 33 lìiÌÌliüìiiííi:

Commercial preview: El Producto cigars

Television will comprise the major Wednesday (June 3). notes that El Producto can supply part of an advertising effort by the The spot TV campaign revolves the type of cigar suited to their dif- Consolidated Cigar Corp. (El Pro- around the theme, "Fits Any Father," fering tastes. ducto cigars) for its special Father's and makes the point that El Producto The one- minute commercial was Day gift packages. Six prime -time cigars "come in the shape he likes produced by Television Graphics, network shows will be used and a best ... and already is gift wrapped." New York. Ed Rizzo served as agen- spot campaign will be implemented The commercial shows three men of cy producer for Compton Advertis- during a two -week period, beginning different sizes and physical build and ing.

of the computer, Mr. Wright explained. quency, he continued, including values applications using relatively inexpensive But from this point on, he said, "we for the effect multiple exposures will units to program radio-TV listening and are truly pioneering because no one has have in persuading a prospect to actu- other household activities according to automated any of the planning and ally make a purchase. Finally rates and the family's wishes. strategy functions in an advertising discounts are considered. H. W. Shepard, senior vice president, agency before." "Using all of this," he said, "the Edward H. Weiss & Co., Chicago, and Burnett's further objective, he said, computer is conceivably able to recom- seminar committee chairman for the "is to use the computer in the various mend what media to use, when and BAC, described the event as "the first areas of marketing and media analysis how often to use it and how much in the nation to focus on data process- so as to contribute to the end product should be spent." But, he cautioned, ing as it applies to marketing and ad- of our labors -specifically to target ad- "one of the things that we must keep vertising.' BAC's president, Cyril C. vertising dollars against our client's mar- in mind is that even the most sophisti- Wagner, director, central sales, NBC kets more efficiently." cated of advertisers and marketers sim- Television, pointed out that "Data Proc- Typical marketing concepts which ply don't have everything necessary for essing is a competitive way of life. To- the computer now can attack were de- perfect operation of such a system." day's executive must accept and under- scribed by Mr. Wright. These involved Therefore as a practical matter "we stand it." complex comparisons of brand poten- must store in our computer program the tials, market -by- market media costs, best possible information available," he census analysis and matching of audi- suggested. "We must use judgment in JWT gets Rinse Away ence profiles against brand market terms of how the computer processes profiles. it," he warned, "and we must use very account from Compton Computer Decisions Mr. St. cautious judgment about the results the Georges also explored the ultimate po- computer producers." Alberto- Culver Co., Melrose Park, tentials of a complex computer decision Richard Truex, manager of electronic Ill., has switched its $3 million Rinse system such as that toward which his data processing systems and services, Away dandruff control account from agency is working. Under such a sys' Whirlpool Corp., described for the sem- Compton Advertising, Chicago, to J. tern, he said, analysis is made of pros- inar how his firm uses a computer for Walter Thompson Co. there. pect and market data, purchase cycles market analysis work as part of the The major TV sponsor also has and likelihood of brand switching. Me- firm's total distribution cycle in supply- placed its previously unassigned new dia audiences are analyzed and values ing appliances for both RCA and Sears product, Rinse Away shampoo with given to the effectiveness of advertise- Roebuck & Co. JWT. The shampoo now is being test ments within each medium. Dick H. Brandon, president of Bran- marketed. Consideration is given to what hap- don Applied Systems Inc., and seminar Compton still has a principal share of pens when media groups are combined moderator, related computer progress in Alberto - Culver business. Third partici- in terms of prospects reached and fre- other fields, including eventual home pating agency is BBDO, Chicago.

34 (BROADCAST ADVERTISING) BROADCASTING, June 1, 1964 Clint McKinnon Whyte II bought General Manager, K Ill Volumes 1, 2, Corpus Christi, Texas 3, 4, 5 and lof Seven Arts' "Films of the 50's"

Says Clint McKinnon:

"Because we like time buyers. We respect account executives, and we love our viewers.

We felt that way when we bought Seven Arts"'Films of the 50's' for KOAT in Albuquerque. We gave our viewers the best programming that was humanly possible - and our viewers responded with the highest ratings.

With a brand new station in Corpus Christi, Texas (K Ill, Channel 3), we're following the same successful formula... and, accordingly, acquired the best feature film library available...Seven Arts' Volumes 1, 2, 3, 4, 5 and 7. Seven Arts' FEATURES IN Pß/ME TIME on the most powerful station in this market will -we feel sure - again score top ratings and become a winner... with the viewer, for the account executive, and for the time buyer."

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irlirr . rt Ir ..-... .

ll--warvs.s:. i . .:7I y ,__-_- ....er

A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS. LTD. SEVEN ARTS NEW YORK. 200 Park Avenue. YUkon 6-1717 CHICAGO. 4630 Estes. L,nrolnwood. III.. ORchard 45105 ASSOCIATED DALLAS: 5641 Charleston Dram. ADams 9.2855 CORP. LOS ANGELES: 3562 Royal Woods Drive. Sherman Oaks. Cald. STate 88276 TORONTO. ONTARIO. 11 Adelaide SI. West. EMpire 4.7193

For list of TV stations programming Seven Arts' 'Films of the 50's" see Third Cover SRDS (Spot TV Rates and Data) Newspapers' top 100 spend more on TV TVB REPORTS TELEVISION GETS 75% OF TOP ADVERTISERS' BUDGETS

Norman E. Cash, Television Bureau television -a difference of $558 million. TVB's comparative data -TV vs. pa- of Advertising president, last week Of the $1.15 billion spent in the two pers -for 1963 indicates a clear down- called upon media associations for fast- media by the newspapers' top 100, TV's ward trend in newspaper outlays by the er reporting of advertising outlays in $857 million represents about 75 %. papers' top 100 customers while TV has their respective media while TVB con- Mr. Cash suggested that the nation's made further inroads into the budgets currently announced that, again in 1963, economy could be adversely affected by of these advertisers. The TVB analysis the top 100 newspaper advertisers spent the present time lag in reporting certain shows that newspapers' top 100 spent more dollars in TV than in papers. media expenditures and asked the vari- 10.8% less in papers in 1963 than in According to the TVB report, the 100 ous media associations to "aim for 1962, but increased their television out- top newspaper spenders allotted $299 eventual frequency of investment data lays by 9.7 %. million to that medium in 1963. In the on a monthly basis." He said all media Newspapers' top 100 advertisers and same period, they spent $857 million in would benefit from frequent reports. their billings in the two media.

Television Television Newspapers 1963 Newspapers 1963 1963 investment 1963 investment Company investment (gross time) Company investment (gross time)

1. General Motors $30,912,795 $27,757,640 54. Standard Oil (Indiana) 1,807,004 3,310,070 2. Ford Motor 22,909,286 13,172,830 55. Doubleday & Co. 1,765,733 3. Chrysler Corp. 17,492,417 9,732,330 56. Royal Crown Cola 1,685,390 3,764,580` 4. Distillers Corp: Seagrams Ltd. 11,693,167 5,764,260 57. National Airlines 1,663,752 996,880 5. American Motors 8,691,087 1,889,700 58. Borden 1,629,516 5,984,290 6. Schenley Industries 6,073,379 767,680 59. Lever Bros. 1,620,655 46,992,020 7. National Distillers 5,908,573 269,810 60. Rexall Drug 1,555,079 813,670 8. American Tobacco 5,632,833 19,602,800 61. Eversharp 1,514,392 3,300,590 9. General Foods 5,630,827 50,439,780 62. Dole Corp. 1,485,387 213,520 10. National Dairy Products 5,159,876 11,379,230 63. Greyhound 1,460,180 1,752,000 11. Kimberly -Clark 4,386,059 5,273,870 64. Canada Dry 1,451,520 2,125,930 12. General Electric 4,339,032 7,377,660 65. John Morrell 1,447,493 192,770 13. R. J. Reynolds 4,315,204 30,514,070 66. Scott Paper 1,443,323 6,767,780 14. Goodyear Tire & Rubber 3,946,032 3,684,210 67. Shell Oil 1,437,285 8,352,760 15. United Airlines 3,829,350 503,630 68. Procter & Gamble 1,437,194 130,449,160 16. Eastern Airlines 3,702,425 2,535,980 69. Whirlpool 1,410,312 538,300 17. Campbell Soup 3,575,208 17,861,340 70. B. F. Goodrich 1,375,534 2,525,760 18. Pillsbury 3,519,174 9,386,190 71. Lewis Howe 1,353,222 235,340 19. Quaker Oats 3,503,029 5,821,180 72. Atlas Supply 1,319,224 - 20. Gulf Oil 3,427,236 3,038,610 73. Kellogg 1,316,764 21,043,970 21. Standard Brands 3,378,359 8,457,740 74. Hearst Corp. 1,298,006 - 22. RCA 3,364,477 3,634,560 75. Plough 1,269,505 2,832,880 23. Hiram Walker-Gooderham & Worts 3,247,055 76. Continental Airlines 1,204,932 - 24. Trans World Airlines 3,238,636 952,940 77. Institute of Life Insurance 1,189,627 588,500 25. Liggett & Myers 3,228,338 18,577,750 78. Horizon Land Corp. 1,177,502 26. Delta Air Lines 3,220,758 763,190 79. United States Rubber 1,147,766 1,897,800 27. American Airlines 3,104,421 815,250 80. California Packing 1,118,308 2,119,900 28. Pan American World Airways 2,957,427 1,108,820 81. Purex Corp. 1,113,790 6,303,340 29. P. Lorillard 2,839,373 19,427,890 82. American Dairy Assn. 1,096,332 1,689,410 30. Pepsi -Cola 2,765,336 10,332,510* 83. Cunard Steamship Co. 1,073,652 31. Firestone Tire & Rubber 2,741,813 3,251,040 84. British Overseas Airways 1,072,983 136,920 32. General Mills 2,716,833 29,423,250 85. J. B. Williams 1,064,817 10,925,590 33. duPont 2,529,383 7,894,340 86. Reader's Digest Assn. 1,056,028 980,600 34. Armour & Co. 2,450,412 7,900,640 87. Wilson & Co. 1,053,985 521,210 35. CBS 2,432,869 - 88. New York Telephone 1,048,347 954,490 36. Gerber Products 2,408,899 1,940,140 89. Kaiser Industries 1,045,247 4,463,230 37. Heublein Inc. 2,369,542 1,633,190 90. General Tire & Rubber 1,033,090 463,440 38. Corn Products 2,245,022 11,839,390 91. American Can Co. 1,032,566 715,080 39. Zenith Radio 2,236,374 367,370 92. Aluminum Co. of America 1,030,391 3,278,410 40. Sterling Drug 2,212,933 15,977,940 93. Nestle 1,029,145 6,723,800 41. Brown -Forman Distillers 2,195,020 - 94. Standard Oil (California) 1,008,012 585,950 42. Studebaker Corp. 2,189,316 1,187,590 95. J. Walter Black Inc. 985,765 - 43. Continental Baking 2,134,244 7,366,460 96. Sunkist Growers 984,483 342,530 44. Sun Oil 2,073,598 2,449,210 97. Braniff International Airways 970,528 45. Volkswagen of America 1,934,190 98. Miller Brewing 956,534 1,047,230 46. American Home Products 1,931,889 51,460,610 99. O. M. Scott & Sons 932,401 - 47. Bristol -Myers 1,921,447 51,093,390 100. Canadian Pacific Railway 929,830 - 48. Renfield Importers 1,918,811 683,460 TOTAL $229,133,892 $857,247,730 49. Standard Oil (New Jersey) 1,902,105 2,875,750 50. H. J. Heinz 1,886,308 4,762,990 51. Coca -Cola 1,884,630 20,990,080* *Company & bottlers 52. Eastman Kodak 1,883,260 5,593,570 NOTE: All figures are gross time or space charges only. 53. Colgate -Palmolive 1,841,294 51,784,170 SOURCES: Bureau of Advertising, ANPA, TVB, LNA /BAR, N. C. Rorabaugh

36 (BROADCAST ADVERTISING) BROADCASTING, June 1, 1964 If you'd like fan mail like this.. "I'd like to report that your FM trans- "I find it excellent and much im- strong vertical component in your mission is far superior to previous proved, and reception ever so much signal and this is apparently the broadcast. In fact, WGMS -FM is the better than it used to be before you answer. You can't imagine the dif- strongest station on my auto FM radio." installed your new antennas." Mrs. ference between your signal and Mr. DW, Rockville, Md. WE, Fairfax, Va. virtually all others - regardless of "I have long advocated the use of "We were not able to get your sta- distance or strength, in the car... circular polarization ... The improve- tion before. We receive your music, much better reception ... I can only ment is more striking than I had etc. perfectly clear." Mr. ALC, Spot - guess that you are intentionally radi- expected. Auto -FM reception at a dis- sylvania, Va. ating both a horizontal signal - like tance ... has a substantial advantage." "WGMS -FM in Washington, D. C. the one all along - and a vertically Mr. RJC, Bethesda, Md. comes in clearly even in very poor polarized component as well. Believe "Terrific! Reception: very good. locations. A check with a portable FM me, I couldn't have asked for more." Improved." DCF, Timonium, Md. receiver indicates that you have a Mr. EDH, Frostburg, Md.

. Add Collins' vertically polarized antenna The above is only a small part of the Fills in shadow areas Reduces easily installed on your existing tower mail received by WGMS -FM in null effects Improves fringe area and is compatible with your transmit- reception Vastly improves car radio Washington, D. C. after they updated ter. Delivery within 45 days of receipt reception Provides redundancy with Collins Type 300 vertically polar- of order. Contact your Collins Sales when used with two power amplifiers ized antenna. Maintains FM stereo quality Im- Engineer today. You too can take advantage of this proves SCA operation. COLLINS RADIO COMPANY "circular polarization" technique. Here The Type 300, which costs no more Dallas Cedar Rapids Los Angeles is what the Type 300 can do for you: than your present horizontal bays, is New York International, Dallas

Actual installation, WGMSFM

COLLINS hand by the court, without comment, according to the importance it attaches to the case. Supreme court takes The Bigger Problem What worries advertisers and their agencies is not that the FTC disapproved of the Rapid Shave commercials, but that a heavy the sandpaper case and perhaps capricious government hand may squeeze the life out of television advertising employing mock-ups Big issue: whether mock -ups can be used -which are, of photographic necessity, used extensively. in demonstrations on TV commercials The U. S. First Circuit Court of Ap- peals in Boston, in affording the FTC its first court setback in the case, was The U. S. Supreme Court last week able, but the FTC later suggested that explicitly aware of the problem. It at the request of the Federal Trade those that are incidental to advertising didn't challenge the FTC's conclusion Commission agreed to step into the claims-such as colored water repre- that the Rapid Shave commercials were sandpaper case. senting iced tea -are not deceptive. misleading. But, it said, "Respondents' The court probably will hear the case Colgate -Palmolive and Bates reacted only offense was the making of a single this fall or winter, and its ruling is vigorously to the FTC's order, and a misrepresentation about a single prod- virtually certain to have a profound federal court in 1962 told the trade uct. The fact that this was accom- and lasting effect on the advertising commission to issue a new order, one plished by a `demonstration' did not industry. without ambiguity and confined to the warrant a broad order against all future At issue is the use of mock -ups in particulars of the Rapid Shave case misrepresentations of any kind by dem- television commercials. In 1959 Col- (BROADCASTING, Nov. 26, 1962). onstration any more than the fact that gate- Palmolive, through Ted Bates & The FTC again ordered the advertise- a misrepresentation was made in print Co., New York, initiated a TV cam- ments pulled, telling C -P and Bates to would justify an order against all future paign for its Rapid Shave shaving cream "stop using spurious television demon- misrepresentations of any kind by print- that showed a razor denuding, with a strations ..." (BROADCASTING, May 20, ing. . . ." The FTC has had similar single stroke, sandpaper soaked by 1963). The federal court again de- court trouble on its ruling on Carter Rapid Shave. Because sandpaper does clared the FTC's decision void, and the Products Inc.'s Rise television commer- not appear rough when televised, the trade commission asked the Supreme cials (BROADCASTING, Oct. 7, 1963). company said, it was necessary to use Court to take up the case, calling it a The trade commission's revised order a mock -up of Plexiglass and sand to "test case of major importance" (BROAD- in the Rapid Shave case was again held make the advertising point effectively. CASTING, April 27). The FTC, which to be too broad by the same court. The FTC ordered the commercials had a petition for writ of certiorari An FTC spokesman last week indi- off the air, charging that the mock-ups filed with the court on its behalf by the cated that an adverse ruling from the deceived the public. The trade com- Department of Justice, claimed that the Supreme Court would not deter the mission's wide-ranging decision did not two lower court decisions prevent it trade commission in the future from spell out clearly what mock -ups in tele- from protecting the public. Such peti- passing judgment on individual adver- vision commercials it considered accept- tions are accepted or rejected out of tising demonstration devices.

rAnother federal agency takes off against advertisers

The Food and Drug Administra- fatty substances offered to the gen- terms like "polyunsaturated," the tion last week threatened to take ac- eral public that they will prevent, survey used a "representative" sam- tion against vegetable oil products mitigate, or cure diseases of the ple of 780 individuals in 30 areas. representing themselves as "poly- heart or arteries is false or mislead- Asked whether certain substances unsaturated," "unsaturated," or "low ing, and constitutes misbranding would be good or bad for heart and in cholesterol." Such terms, accord- within the meaning of the Federal artery conditions, subjects respond- ing to the agency, lead consumers to Food, Drug and Cosmetic Act. ed: believe use of these products is ben- Although FDA's activities are nec- Good or very good: corn oil, eficial to health. Also condemned essarily confined to marketing and 67% vegetable oils, 62 %; polyunsat- were "misleading" phrases including labeling of the products themselves, urated fats or oils, 46 %; liquid oils, "ask your doctor," "better for peo- the phrases cited also appear fre- 38 %. ple's health," "are you concerned quently in mass -media advertising, Bad or very bad: animal fat, 60 %; about saturated fats ?" and "better for which comes within the Federal visible fats, 55 %; saturated fats or you because it's made from 100% Trade Commission's jurisdiction. An oils, 45 %; solid shortening, 44 %. golden corn oil." FTC spokesman said last week that Most advertisers and their agen- FDA Commissioner George P. his organization would take FDA's cies were reluctant to comment im- Larrick referred to a 1959 policy feelings into consideration, but FTC mediately. Corn Products, manufac- statement which says that "the role action was not assured. turers of Mazola oil and Nucoa of cholesterol in heart and artery The FDA stand is based on re- margarine, stated "We believe in the diseases has not been established . . . sults of a survey taken for it by ARB food manufacturer's responsibility to any claim, direct or implied, in the Surveys Inc., New York. Designed to make known and stand behind his labeling of fats and oils or other ascertain what people inferred from products' properties and attributes."

38 (BROADCAST ADVERTISING) BROADCASTING, June 1, 1964 R E C O G N I T I O N

We would like to express our appreciation to The National Academy of Television Arts and Sciences for honoring KSD -TV with the 1964 STATION AWARD The half -hour documentary designated as the winning "program dealing with a significant issue in the station's community" was entitled "Operation Challenge -A Study in Hope." It concerned itself with the problems of the young people in the community of Kinloch, Missouri.

Although we do not know on what basis the KSD -TV program was selected over the other excellent programs entered, we believe it was because of the tremendous response of the St. Louis community to "Operation Challenge."

We are therefore also grateful to the people of St. Louis for their constructive community action that made "Operation Challenge" a real "study in hope" in the vital area of human relations.

SERVING THE 65 COUNTY AREA ST. LOUIS MARKET National Representatives THE KATZ AGENCY, INC. 5 Now, now, tut, tut in New York At closed meeting in ad capital, NAB tries to quiet alarms of advertisers and agencies over proposed clearance center for commercials

Advertiser and agency concern over claims that are made. representatives had reservations about the National Association of Broadcast- Conflicting Claims They are espe- the practical value of establishing a ers code authority's proposal for crea- cially fearful that the code authority separate central clearance office, since don of a central commercial clearance may, as some authorities expressed it, the primary functions are now handled office came to the front -but appeared "fall into the trap" of trying to "elimi- not only by the code authority but also to have been at least partially allayed- nate conflicting claims" -which some by the networks individually. In addi- in a meeting in New York last week. Federal Trade Commission officials tion it was felt that the television code Television clutter and consumer atti- have described as the FTC's goal, a review board's approach would be care- tudes toward advertising, particularly prospect that leaves many media users ful and deliberate and that accordingly broadcast advertising, also figured aghast. there would be no precipitate action on prominently in the four -hour closed - The predominant viewpoint among the clearing house proposal. door session, the third in five months advertisers and agencies is that "con- In another feature of the session under the joint sponsorshp of the NAB, flicting claims" are unavoidable and by William M. Weilbacher of C. J. La- the Association of National Advertisers no means improper or undesirable, so Roche & Co. showed a slide presenta- and the American Association of Ad- long as they are honestly made and tion summarizing highlights of the vertising Agencies. reasonably based. AAAA's new survey of consumer atti- Formation of a central office in New Their position is tudes toward advertising, first revealed York that as a practical to check on commercial claims matter no at the AAAA's annual meeting six has been proposed by the code authori- such panel could pass infalli- bly on the absolute weeks ago (BROADCASTING, April 27). ty, and the NAB's television code re- truth or accuracy of all claims, but This showed that eight out of every ten vew board has named a committee to that a determination could be made as to advertising messages that people regard study the possibilities (BROADCASTING, whether there are reasonable grounds for a claim. This, as "noteworthy" come from the broad- May 25). cast media -but that these also tend Many television users, however, feel they feel, would insure against charla- tanry and maintain sound advertising to irritate more often than print ads that it would be inappropriate -or, have been found to do. more bluntly, improper standards, and thus protect the viewer -for the NAB Code Director Howard Bell reported or any other organization to set up an and listener against unreasonable as on recent TV code review board recom- office that in effect would pass well as patently dishonest claims. on what mendations designed to curtail clutter could or could not be said in The meeting last week at which these commer- by limiting or eliminating "titles, teas- cials. viewpoints were advanced was private ers and credits" that do not "entertain For the and all participants were cautioned most part they do not dis- or inform" the viewer, and by counting agree wth creation against making the details public. But it the of a panel or credits for technical and physical serv- office such as the is known that at least a substantial code authority has ices against the code's commercial -time suggested. They insist, however, that number of television users left the ses- limitations (BROADCASTING, May 25). its function should sion feeling that the views not be the "prac- of the NAB These recommendations are subject to tically impossible" task of deciding contingent coincided substantially the with approval by the NAB television board, truth or accuracy of claims, their own. but rather which meets June 16. should be limited to deciding whether Practical Value It also was made Last week's meeting, held Tuesday "reasonable grounds" exist for the clear last week that some broadcast with the AAAA as luncheon host, had been expected by a number of participants to be the last of the series, which Motorola plans heavy campaign for color was initiated last winter at the urging of NAB President LeRoy Collins. The first was held in December with the Motorola is going back into net- of its 23 -inch rectangular tube color NAB as luncheon host (BROADCASTING, work television in a big way this fall sets this year, about twice the num- Dec. 23, 1963). The second was in with participations in 12 ABC-TV ber it expects to sell of its stand- February with ANA as host (BRoAn- programs (see page 27) . Minute ard round color tube sets. The firm CASTING, Feb. 17). commercials boosting its color TV predicted the industry may sell 1.3 More Meetings At the end of last will be used with 50 seconds for the million color sets during 1964. Wednesday's session, Governor Collins manufacturer and 10 seconds for the Black and white set sales for the stressed the fruitfulness of such ex- dealer. industry may top eight million as changes of advertiser, agency and At the same time the company compared to 7.1 million in 1963 in broadcaster viewpoints on mutual prob- planned to continue a heavy cam- the opinion of the company. lems, and there were indications that paign of local radio on a 50/50 co- A policy of absorbing half of the another meeting would be held, perhaps op basis and its usual print adver- estimated cost of $30 for adding in September, although no commitment tising. UHF to a set has been announced was made. Motorola expects to sell 100,000 by the company. More than 40 were present for last week's session. President John Crich- 40 (BROADCAST ADVERTISING) BROADCASTING, June 1, 1964 LOOK WHO'S It's Napoleon Solo-cloak-and-swagger agent for U.N.C.L.E . the secret organization that battles evil the world over. Next stäson JOINING The Man From U.N.C.L.E., in his new hour-long adventure series, will follow Mr. Novak, America's most famous teacher - and MR. NOVAK millions of viewers will be happy to stay after school. For The Man From U.N.C.L.E. is a sophisticated thriller, with Solo cast in the hard-hitting tradition of modern sleuths. Whether he's reaching for an automatic on his NBC-TV show or taking aim across network lines, he's a cinch to outdraw the opposition. And actor Robert Vaughn, star of U.N.C.L.E., is a cinch to be a h.i.t. on next season's Tuesday night NBC lineup: Mr. Novak (7:30), The Man From U.N.C.L.E. (8:30), That Was The Week That Was (9:30), and The Bell Telephone Hour (10:00). Tuesday is just one of the reasons NBC's fall schedule looks so good. [The other reasons are Monday, Wednesday, Thursday, Friday, Saturday, and Sunday.) No wonder our '64- '65 sales are ahead of previous seasons. No wonder that on NBC every single prime-time program-new or returning-has attracted important sponsorship.

Look to NBC for the best combination of news, entertainment and sports. ton headed the AAAA delegation, which also included Richard A. R. Holmes acquires Pinkham of Ted Bates & Co.; William Politicians can clutter J. Colihan Jr., Young & Rubicam; Wil- OhlandiRobeck liam Hylan, J. Walter Thompson Co., Broadcasters during the current and Robert Foreman, BBDO. political season do not have to Roy H. Holmes, sales manager of Among the advertiser participants, count paid political announce- Ohland /Robeck, New York, FM sta- ments as commercials in conform- led by ANA President Peter Allport, tion representation firm, last week an- were Douglas Smith, S. C. Johnson & ing with the time standards of the nounced his acquisition of that com- National Association of Broad- Son; Sam Thurm, Lever Bros.; Edwin pany. It will now be known as Roy H. Ebel, General Foods; Edouard Genock, casters' code authority. Holmes & Co. Mr. Holmes also an- The change, proposed by How- Eastman Kodak; E. P. Zorbian, Vick nounced a number of new executive Chemical; John W. Burgard, Brown & ard H. Bell, director of the au- appointments. thority, was approved by the TV Williamson, and Paul Huth, Procter & Holmes & Co. will take on represen- Gamble. code review board last month 53 1 tation of the Market Network sta- (BROADCASTING, May 25). The Clair McCollough of the Steinman tions formerly handled by Ohland/Ro- Stations headed the TV code board par- waiver of the political spots be- beck. Eight of these stations simulcast came effective last week following ticipants, while Mr. Collins; Vincent with AM affiliates and also are repre- Wasilewski, executive vice president, an affirmative mail referendum sented by Holmes. vote of the radio code board. and Mr. Bell headed an 11 -man delega- Mr. Holmes said group buys would tion from the NAB staff. Approval of the decision by the be organized in addition to the present parent radio and television boards "FM Top 10," which encompasses the was not necessary, an NAB 10 largest markets in the country, and spokesman said, because the ac- RAB the "New York FM Network," consist- tion is a waiver, not a code announces fall ing of 10 FM's in that state. amendment. The company also has organized a conference schedule production division to supply "quality" music programing to its stations. Holmes & Co. headquarters remain Dates and places for the Radio Ad- at 230 Park Avenue, New York, with commer- vertising Bureau's fall management con- regional offices at Atlanta, San Fran- different ways of presenting clutter irritation ferences were set by the RAB board at cisco, Chicago, Cincinnati, Cleveland cials, and to test the its midyear meeting May 22. Sept. 17- and Detroit. generated in different program formats. 18, Tarrytown House, Tarrytown, N. Y.; Personnel joining the organization: An independent research firm probably Sept. 21 -22, Homestead, Springs, Va.; Roger C. Whitman, former advertising will be used to plumb the viewing pub- Sept. 28 -29, Far Horizons, Sarasota, manager and director of public rela- lic before and after the clutter tests. Fla.; Oct. 1 -2, Hyatt House, San Fran- tions for the Bristol -Myers Products Di- One major broadcaster at the code board cisco; Oct. 8 -9, Western Hills Lodge, vision, in program sales and production; meeting, Lawrence H. (Bud) Rogers II of Taft Broadcasting Co., Wagoner, Okla. (near Tulsa); Oct. 12- Walter J. Keane, business manager, Roy was understood be so enthusiastic 13, Hotel Moraine, Chicago, and Oct. Bloch Organization, for finance and de- to 15 -16, Northland Inn, Detroit. velopment of programing; Norman about the contemplated research that he offered to carry on Taft The RAB board also named George Kudlick, formerly account executive, the tests television stations. Taft owns WKRC -TV Armstrong of Storz Stations to fill the Heritage Station group, FM salesman; Cincinnati, wTVN -TV Ohio, board seat vacated some months ago Jerome Smilo, formerly with NBC Ra- Columbus, -Tv Lexington, Ky., WOR -TV by the resignation of F. H. Brinkley of dio, programing, and Michael Sweeney, wiry Buf- falo, N. Y., WDAF -TV Ottawa Stations, Campbell Hall, N. Y. independent FM representative, time Kansas City, Mo., and WNEP -TV Scranton-Wilkes -Barre, Roger W. Clipp of the Triangle Sta- and program sales. tions, already a board member, was Pa. named to Mr. Brinkley's place on the Part of the testing will center on executive committee of the board. viewer irritation with clutter in specific A new nominating committee was Where does clutter program formats -for instance, are formed, consisting of Wendell Mayes, commercials in the middle of movies KBWD Brownwood, Tex., chairman; most? more irritating because the films were Paul F. Braden, WPFB Middletown, bother the made to be seen in one piece? At the Ohio; Bert Ferguson, wnLA Memphis; suggestion of LeRoy Collins, NAB's Frank P. Fogarty, wow Omaha, and A major study of viewer reaction to president, a similar study of interruptions in news shows will be made. Robert F. Hurleigh, Mutual. television clutter is being blueprinted Victor C. Diehm, WAZL Hazleton, by the research staff of the National Pa., RAB board chairman, reported that Association of Broadcasters. The idea the board commended the RAB man- is to find out just what irritates viewers Saturation purchase agement, under President Edmund C. -commercial content, interruptions, Bunker, for "efficiency and leadership" unpredictability of interruptions, loud- of political coverage and also paid tribute to Mr. Brinkley on ness, credits, billboard crawls, etc. his retirement from the board. The study was approved by the In detailing plans for the fall man- NAB's television code review board at American Savings and Loan Associa- agement conferences Mr. Bunker re- its meeting two weeks ago (BROADCAST- tion, through Ross/Kauffman, Los An- ported that a new format would be in- ING, May 25) and the researchers are geles, has started an unusual radio cam- troduced, with a number of sessions at now drawing up a plan to present for paign involving sponsorship of over 200 each conference split up according to approval to the next board meeting in hours of political campaign and elec- market size, so that there can be closer September. tion reporting on three Los Angeles contact among broadcasters involved in The NAB's code authority wants to radio stations, x&nc, KNx and KIIJ. The similar market situations. use stations in selected markets to test advertising campaign started last week

42 (BROADCAST ADVERTISING) BROADCASTING, June 1, 1964 IN SAN FRANCISCO, "the world's greatest radio station" is KSFO. Local and national advertisers readily back this claim. Says Armour

& Co., "We've had the biggest year in the Bay Area since World War I I. Much of the credit goes to KSFO."

Mary Ellen Jams and Jellies adds: "We maintain a 52 -week schedule on KSFO only. Saies have increased a KSFO happy 14.86 %." And Gallen Kamp's agrees: "Most radio dollars go to KSFO. It's a cash register rating service that can't be beat!" For your share of the world's greatest sales success in the Bay Area, call KSFO, YUkon 2 -5500, or your nearest AM Radio Sales office. with news of the political scene in Cali- best to regulate it in all media through fornia preceding that state's primary FCC challenged legislation. election tomorrow (June 2) and will Storer, also doubting commission au- continue until mid- November, when the thority, urged that it ask the FTC "to results of the national election will be on billing rule prepare and release an interpretive pub- analyzed and appraised. The Californ- lic notice covering the subject of double ia primary, the Republican and Demo- billing " -as it relates to the Robinson- cratic conventions and the election will Commenters say it lacks Patman Act (which prohibits discrimi- natory practices) and the Federal Trade be the focal points of the five -month to pass rule advertising program. authority Commission Act. Iowa Broadcasters Association More than 350 reporters, pollsters The forbidding the practice in a resolution adopted at a recent and analysts will provide the material meeting agreed that "jurisdiction over for the broadcasts of American Savings such practices in all media, if fraudu- Among them are: KABc: that and Loan. The FCC was told last week lent, properly with McGui- rests" the FTC. local newsmen Bob Ferris, Pat under the Communications Act it lacks The Association news- National of Broad- ness, Bill Crago; ABC network authority to adopt rules prohibiting casters had previously told the commis- P. Morgan, Howard K. billing practices. The agency men Edward double sion that there is neither need nor justi- Murphy Martin. was told that such a business practice Smith, Don Gardiner, fication for the proposed rules (BROAD- local Allan Moll, Clete falls within the scope of the Federal KHJ: newsmen CASTING, May 25). Roberts, Michael Jackson, Arthur Kev- Trade Commission. in; former California Governor Good- CBS Inc., Metromedia Inc., Storer win Knight; from RKO General, Sam- Broadcasting Co. and the Iowa Broad- NAFMB still looking uel Lubell. Km: local newsmen Car- casters Association all challenged the roll Alcott, Roger Sprague, Jim Zaillian; commission's authority to propose the for larger advertiser from CBS, Dallas Townsend, Eric Sev- rules. It was suggested that the FTC areid, Charles Von Frend. regulate double billing or that a solu- FM's national association is contin- The broadcasters will be supported tion to the matter could be sought uing to promote the medium by mak- with extensive merchandising, promo- through legislation. ing major product presentations to New tion and publicity, the details of which The commission's proposed rules York agencies and is preparing a sec- are now being worked out. Booklets would amend existing rules against ond bulletin that will emphasize that describing the functions of the national double billing to prohibit the presenta- 51% of FM listeners do not listen to political conventions and the way in tion of falsely stated charges for broad- any AM radio. which they operate will be advertised cast time (BROADCASTING, March 30). The status report was issued last on the air, distributed at the offices of Violation of the proposed rules would week after a meeting of the advisory American Savings. In a sense, the firm's be punishable by fines up to $10,000. committee of the National Association political report sponsorship is a continu- CBS told the commission that the fed- of FM Broadcasters in New York. Abe ation of a series of public affairs and eral agency lacks the power to police J. Voron, WQAL(FM) Philadelphia, special events broadcasts which it has all phases of a broadcaster's conduct, chairman of the NAFMB board, said the first of the even though some may be illegal. "The the organization "is in business to stim- sponsored on lust since create year. mere existence of evil cannot ulate local, regional and national FM regulatory authority without a statutory billings." Also in advertising ... basis. And there is none here," the net- The committee has operated the work said. NAFMB without a president since Market planner RKO General Broad- The commission, in issuing the pro- James A. Schulke's resignation was ac- casting, New York, has released a TV posed rules, claimed authority under cepted this spring (BROADCASTING, buying guide, "1964 Market Planner," Sections 4 (i) and 307, the public inter- April 13). A spokesman said last week which lists TV market rankings on the est clause, of the Communications Act. a new president had not been selected. basis of seven criteria: men, young Section 4 (i) gives the commission the Among those on the scene in New men, women, young women, teen -agers, right to adopt rules that will aid it in York was Art Crawford, commercial children and homes. carrying out its duties under the act. manager of KCBH(FM) Los Angeles Feemster award The Advertising Personal Punishment Metromedia and member of the NAFMB advisory Federation of America's first Robert M. said that "Congress did not grant the committee, who has been negotiating Feemster memorial award for "foster- commission authority to levy fines for for a large -scale FM advertiser. He ing better government relations" will personal acts or character deficiencies said last week that a sale might be be presented to the AFA's eighth dis- unrelated to broadcasting service." The forthcoming soon. trict- Wisconsin, Minnesota, North Da- group owner also said that double bill- It was noted that last year the kota and South Dakota -at the organi- ing practices are commercial relation- NAFMB had contracted at a cost of zation's 60th annual convention in St. ships between stations and advertisers, about $75,000 for various research Louis, June 7 -10. Individual awards and as such are not subject to FCC projects related to producing current for promoting closer relations with gov- regulation. Metromedia made it clear demographic and audience information ernment will be presented to the adver- that it did not approve of double bill- for the FM industry. The first sales tising clubs of greater Miami, Cincin- ing, but defended station business func- bulletin issued by the NAFMB, based nati, Milwaukee and Denver and to the tions as beyond commission control. on the research studies, stressed the Nashville Advertising Federation. Metromedia suggested that the com- car -buying potential of the FM audi- mission issue a policy statement of the ence ( BROADCASTING, May 25). Another award The Advertising Club types of practices "which it regards as Other members of the committee of New York last week announced improper and which it will consider as attending the meeting were Stan Hamil- creation of an annual "Andy" award. especially adverse reflections on a li- ton, WMAL -FM Washington; Dave The club noted that the awards, to be censee's general character qualifica- Polinger, WTFM(FM) New York; presented to the print media for out- tions." Double billing is a practice that Frank Knorr, wPKM(FM) Tampa, Fla., standing advertising, may eventually ex- is not limited to broadcasters, Metro- and Ed Kenehan, Washington, who is pand to include radio and TV. media said, and perhaps it would be executive secretary and counsel.

428 (BROADCAST ADVERTISING) BROADCASTING, lune 1, 1984 IN PORTLAND, where annual retail sales are a billion -dollar opportunity, Golden West's KEX saturates the market with 50,000 watts of day and night power. This maximum thrust gives KEX advertisers coverage that wraps up more than 85% of Oregon's population ... a power -plus that enables your sales messages to reach an additional billion K E X in buying income.

Source: Sales Management's Survey of Buying Power. Filmex completes staff, manufacturer with broadcast holdings. Included in the dismissal was Plough's Nielsen newspaper study facilities expansion agency, Lake -Spiro -Shurman Inc., Mem- Results of the first Nielsen na- phis. An expansion in facilities and person- tional newspaper audience study, nel by Filmex Inc., New York, was an- released last week, indicate 95 nounced last week by Robert Bergmann, million people in the U. S. over KHCC &A trial date president of the 18 years of age read newspapers TV commercial daily. They encompass 87% of postponed to Feb. production com- all families. pany. Nielsen, which has previously A trial date for the U. S. govern- He said after a measured circulation of Sunday ment's action against New York agency year of designing, supplements, now provides data Kastor, Hilton, Chesley, Clifford & Ath- building and out- for all daily newspapers in the erton, originally planned for the end of fitting, Filmex's country. summer, has now been set for Feb. 1, studio facilities According to the Nielsen report 1965. The agency was indicted by the now are com- women readers of weekday news- government for allegedly disseminating pletely equipped. papers outnumber their male fraudulent advertising for its client, He noted that the counterparts by 49 million to 46 Drug Research Corp. (Regimen reduc- Mr. Bergmann studio has been million. The newspaper survey ing pills), involving information that planned and constructed to handle any was researched during the 1963- the government says the agency had type of film production, and in addition 64 winter period and is based on reason to believe to be false (BnoAn- to a shooting sound stage, it contains 6,746 interviews. CASTING, Feb. 3). facilities for storage of sets and props, The delay apparently doesn't indicate construction and rooms for conferences slackened interest in this subject by and screening. U. S. attorneys. A government source As part of its expansion plan, Filmex will be needed to serve the "constantly has indicated that a similar indictment has made three appointments to its expanding areas of our present clients is in offing. creative staff. They include Chick and projections for future expansion." Green, a director; Irwin Scharf, direc- George B. Anderson, formerly vice tor- writer -designer and Randy Monk, president and radio-TV director of the Rep appointments ... art director- scenic designer. Two weeks Chicago office of Erwin Wasey, Ruth - KOA Denver: Blair Radio, New York, ago Carl Lerner, director of the feature rauff & Ryan, has been named vice as national representative. film, "Black Like Me," joined Filmex president and office manager of Kud- as writer -director. ner's office in that city. KDON Salinas, Calif.; Bernard How- ard & Co., New York. Kudner plans Chicago office WROZ Evansville Ind.; Venard, Tor - False ad charge dismissed bet & McConnell Inc., New York. The Kudner Agency, New York, an- WSBT- AM -FM -TV nounced last week it "shortly" will open Federal Trade Commission an- South Bend, Ind.; Ohio Stations Representatives a fully staffed and equipped branch of- nouced May 15 it has dismissed charges Ind., Cleveland, as regional representative. fice in the Wrigley Building in Chicago. that Plough Inc.'s St. Joseph Aspirin Kudner, which also has a midwestem made false advertising claims. WESC Greenville, S. C.: H -R Repre- branch in Detroit, said the new facility Plough, Memphis, is a pharmaceutical sentatives, New York.

FINANCIAL REPORTS

million; General Telephone 350,000 (May 27) in an amendment to Comsat's 5 million shares shares for $7 million; RCA Communi- May 6 statement with the Securities & cations 250,000 shares for $5 million, Exchange Commission. Five million and 159 other carriers 454,000 shares shares to be offered to the general pub- in Comsat sold for $908,500. lic are expected to go on sale Tuesday AT &T's original subscription of a re- (June 2). AT &T gets major portion; ported 4.25 million shares forced Corn - sat to apply the complicated formula National General has IT &T, General Telephone the FCC had worked out in the event of oversubscribtion. The formula re- drop in net income and RCA follow in order sulted in a cut for AT &T and provided the other carriers with all the stock they had subscribed for at the Increased earnings and gross income, reported by National General Corp. for The common carriers got their present time. shares the 26 -week period ended March 24, of the Communications The common carrier Satellite Corp. allotment allows stemmed largely from improved theatre last week with AT&T AT &T to elect the maximum getting 2,895; of three operations and from the inclusion of 750 shares of the 5 million directors to Comsat's available. 15- member board. Mission Pak, Los Angeles -based pack- AT ITT's subscription &T's portion, worth $58 million at will allow it to elect ager- processor of fruit and confections the initial $20 per share offering, is one. No other individual stockholder acquired by NGC in August 1963, for about 1.3 less will votes million shares than the have enough to elect a direc- the first time in the report. NGC is firm had requested. tor. preparing to inaugurate a closed cir- International Telephone & Telegraph Details of the common carrier sub- cuit, full color, large screen theater -TV was allotted 1,050,000 shares for $21 scription were disclosed last Wednesday program service for a chain of 200 the- 42D BROADCASTING, June 1, 1964 IN SEATTLE advertisers share a bonanza. Retail sales have climbed a husky 42% in just five years. KVI delivers day-after-day impact throughout this booming market plus primary coverage in metropolitan Tacoma. Together these metro areas ring up sales that place them ahead of Baltimore or Dallas ...14th, in fact, among all major markets. So KVI reach both of Washington's two biggest sales centers with one big station: KVI.

Source Sales Management's Survey of Buying Power. Three months ended March 31: 1964 1963 Stock trading reported by SEC Earned per share $ 0.63 S 0.36 Consolidated net income 1,041,000 602,000 Investment profit 723,000 445.000 The Securities & Exchange Com- E. K. Meade Jr. exercised option to buy Per share 44 .26 7,265, now holds 7,605 Shares outstanding 1,651,281 1,681,681 mission has reported following stock Destlu Productions Inc.-Oscar Katz bought 1,500 shares, now holds 3,200. transactions by officers and directors MCA Inc. -David A. Werblin disposed of broadcasting and allied compan- of 2,300 shares through sales and gifts, Capital Cities income now holds 156,586. ies in its May issue of Official Sum- Metromedia Inc. -John W. Kluge ex- mary (all common stock unless other- ercised option to acquire 20,000 shares, rises in first quarter now holds 130,275 and controls another wise indicated): 40,400 indirectly. RCA-John Q. Cannon exercised option Capital Cities Broadcasting Corp. American Broadcasting - Paramount on 624 shares, now holds 6,273; Arthur has reported first quarter "substantial Theaters -Herbert R. Hahn exercised op- L. Malcarney exercised option on 3,000, tion to purchase 811 shares, now holds now holds 34,821. gains in all segments of income- 1,270; Jack Hausman bought 1,000, now Reeves Broadcasting -J. Drayton Hastie ... holds 1,500. bought $70,000 in 6% convertible sub- network, national and local." The re- CBS Inc.-James T. Aubrey Jr. exer- ordinate debentures, sold $2,000 worth, said the increase was in cised option to acquire 27,429 shares. converted $16,000 and now holds $52,000 port greatest now holds 27,449; Kenneth W. Hoehn worth. local sales, "where an increasing num- sold 1,200, now holds 2,078; Lawrence W. Taft Broadcasting Co. -John L. McClay Lowman sold 1,000, now holds 19,000; bought 100 shares now holds 101 ber of progressive businessmen are turning to the broadcast media." First quarter figures: 1964 1963 Earned per share $ 0.44 $ 0.31 aters, using General Electric Talaría re- Stockholders seek list Net broadcasting income 4,416,265 3,982,987 ceiver- projectors. Disposition of capi- Income before taxes 1.241,623 893,883 Net income 603,363 424,063 tal assets and income tax loss carry-for- of company's owners wards in like period of previous year 'Based on average shares outstanding during first quarter 1964 (78,285 shares were resulted in larger net income then, issued in March upon conversion of war- NGC's report shows. Two stockholders who failed in a rants). 26 weeks ended bid last March to be elected to the March 24, March 26, board of the Boston Herald-Traveler UA net up $1.5 million 1964 1963 Corp. have asked Boston's Suffolk Su- Earned per share $ 0.45 $ 0.50 Gross income 31,067,425 23,433,200' perior Court to force the company to United Artists Corp., New York, has Net income 1,630,412 1.710,753 Operating income before give them its stockholder list. Such reported first quarter net income for federal income tax 2,188,437 1,286,295 actions often foreshadow a proxy battle. this year of more than $2 million, $1.5 Net operating income 1,088,437 588,295 Shares outstandingt 3,592,523 3,445,897 The dissident minority stockholders, million higher than the same period last Income from mission pak not included. year. YAdjusted to include shares issued for ac- Joseph F. Rosenfield and John Ruan, quisition of Mission Pak and to reflect 1963 both of Des Moines, Iowa, mustered Quarter ended March 28: stock dividend and, in 1962, shares issued for 1964 1963 Mobile Rentals Corp. nearly 30% of the vote in their board Earned per share" $ 1.10 $ 0.31 Gross income 37,556,000 26,994,000 membership bid. Boston Herald- Trave- Net income ler Corp. publishes the morning and before taxes 4,109,000 1,084,000 Financial notes ... Net income 2,078,000 578,000 Sunday Herald and the evening Trave- 'Based on 1,894,845 shares outstanding. Metro -Goldwyn-Mayer has declared ler, Boston newspapers, and owns a quarterly dividend of 371 cents a WHDH- AM-FM -TV Boston. share payable 15 Audio Devices sales up July to stockholders The suit, similar to one filed by of record June 19. another stockholder over a year ago, Audio Devices Inc., New York tape Board of Emerson Radio & Phono- says the stockholder list would be used manufacturer, has reported first quarter graph Corp., Jersey City, N. J., has "to solicit proxies for use in connec- sales this year up 30% over the same voted a 10 cent cash dividend, payable tion with meetings of stockholders." period in 1963 and earnings up 14 %. June 22 to stockholders of record June At its annual meeting the firm outlined 6. an expansion of its magnetic tape line Seven Arts' earnings up 68% and noted that its board was re -elected, with the addition of William C. Wood- Seven Arts Productions, New York cock, president of Kinemotive Corp., SEC proxy rules changed motion picture producer and syndicator New York. of feature films to television, has re- Three months ended March 31: The Securities ported per -share earnings for its last 1964 1963 & Exchange Earnings per share' $ 0.16 $ 0.14 Commission last week amended its fiscal year up 68% over the previous Net sales 2,461,818 1,899,050 year. Net income before fed- proxy rules to require companies eral income taxes 255,063 249,880 to add a financial report to proxy Year ended Jan. 31. Net income 139,063 129,480 statements soliciting votes before 1964 1963 *Based on 885,205 shares outstanding March Earned per share $ 1.81 $ 1.08 31, 1964. annual meetings where directors Earned before taxes 6,479,002 2,896,793 are to be elected. Net earnings 3,154,002 1,705,793 Income 41,225,360 19,407,905 The financial statement, which Chris -Craft forms subsidiary must accompany or precede the Chris -Craft Telecasting has been or- proxies, will be required to con- ganized as a wholly owned subsidiary of tain figures for the last fiscal year Paramount net doubles which Chris -Craft Industries, owner of KCOP- "will in the opinion of Paramount Pictures Corp. has re- management (Tv) Los Angeles and xPTv(Tv) Port- adequately reflect the ported an estimated consolidated net financial position land, Ore., and purchaser of WTCN -Tv and operations income for the first quarter of 1964 of the issuer." Minneapolis-St. Paul, subject to FCC The SEC's new that is almost twice that for a like peri- rule requires approval. certification of the od last year. Both years' figures in- financial statements. John Hopkins, president and general clude the financial activities of Plautus manager of KCOP, has been named pres- Productions. ident of the new company,

44 (FINANCIAL REPORTS) BROADCASTING, June 1, 1964 IN LOS ANGELES only one radio station can cope with the world's largest concentration of automobiles. Only KMPC has two helicop- ters, a twin -engined Beech Baron and four ground units... all equipped to bring three million motorists news and traffic information on the go. Complete coverage from San Diego to Santa Barbara, a big swing KMPC of 250 crowded miles. In Los Angeles, only KMPC is as big as Southern California. FANFARE Emmy may be down, but is she out? AFTER THE CEREMONY, EFFORTS BEGIN TO IMPROVE AWARD CATEGORIES

The 16th annual Emmy awards were and would present it to the academy's the presentation ceremony, held last presented last week in a television cere- board of governors as soon as possible Monday night (May 25) with origina- mony that repeatedly exposed the tar- after he takes office June 15. tions in New York and Hollywood, nish developed by charges and counter- Following a subsequent meeting that academy President Werner, of NBC, charges concerning the awards system included Messrs. Serling, Mort Werner acknowledged that Emmy had come during the past two weeks. and Seymour Berns, retiring president under criticism but expressed confidence Programs carried by CBS -TV and and executive vice president of NATAS, that she will "continue to fly." He also ABC -TV, which had boycotted the respectively, the academy announced stressed the academy's belief that its awards, received 18 of the 29 Emmys plans for a "massive reappraisal of the members had done a good job in select- -13 for CBS-TV shows, five for ABC - awards categories, structure and voting ing nominees. TV's -while NBC-TV, the chief de- procedures," the major part of which it Emphasizing that television itself has fender of the awards as well as the tele- expects to complete within four or five changed, he recalled that the first Em- caster of the presentation ceremony, weeks. my awards contest pitted a musical figured in nine. In addition, Rsn-Tv St. Skull Session The academy said it quiz show against a puppet show for award, and Ra- Louis won the station will "gather all of the criticisms and rec- top honors, whereas this year's best - diodiffusion Television Francaise the ommendations which have been made program nominees all dealt in docu- international award. in recent weeks and, within the next mentary or dramatic form with im- The Making of the President 1960, week or so, the leaders of the academy portant problems facing the nation. a David Wolper production seen on -past, present and future -will study "Television has changed," Mr. Wer- these criticisms and recommendations thoroughly. We then hope to meet with the heads of the program and news departments of the three television networks and have every reason to believe that they will join with us in implement- ing desirable changes." Referring to the NBC offer, the academy said it will consider that proposal along with the others, noted that it was "particularly gratified by published reports that ABC is prepared to join with NBC in supporting such an outside study" and added that it hoped CBS would also join in such a study if one were considered desirable. ABC -TV President Thomas W. Moore said he was pleased that the academy officially had recognized that the Emmy problem exists. He reiter- ated the network's willingness to help finance the cost of a study, but added that the study should be made by per- Dick Van Dyke and Mary Tyler Moore, sons outside the television industry in Senators Kennedy and Johnson as Emmy winners for CBS -TV's 'The Dick order to avoid any possible conflict of they appeared in ABC -TV's 'The Mak- Van Dyke Show.' interest. ing of the President 1960.' Several other studies meanwhile were being launched. Sam Cook Digges of ABC -TV was designated program of the CBS Films, president of the Interna- ner said, "and it will keep changing. year. tional Radio and Television Society, in- But the same questions are often asked: When the show was over, efforts to dicated he may announce this week the What is television? Is it an art form? Is polish away the tarnish -or find a tar- name of the person to head IRTS's proj- it entertainment? Is it primarily a source nish-proof awards system-were re- ected search for a suitable awards sys- of news and information? sumed on an expanded scale, with NBC - tem embracing both radio and televi- "I think that television is all of these offering up to $25,000 as its share for sion. He said two of the three TV net- things and will continue to change. It an independent study of awards cate- works had indicated they would sup- will continue to grow and continue to gories and voting procedures. port the IRTS study, but he did not attract more creative forces to the in- NBC made the offer to the National identify them. dustry." Academy of Television Arts and Sci- A committee set up by CBS -TV for Mr. Werner pledged that the acad- ences, which administers the Emmys its own guidance was reported collect- emy would try to keep pace with the and whose members elect the winners. ing data in preparation for a meeting change in the industry and that it will Rod Serling, NATAS president -elect, this month. do its utmost to cope with the "continu- answered that he appreciated the offer Battered, but Unbowed In opening ing problem of readjusing its award

46 BROADCASTING, June 1, 1964 IN LOS ANGELES the west's first television station, KTLA, Channel 5, is now under the ownership and management of Golden West Broadcasters.

Since 1947, KTLA has served the nation's second largest television market with foresight and imagination. it was the first, for example, to telecast live coverage of news events from a helicopter. Under Golden West Broadcasters, KTLA KTLA TELEVISION will continue to operate in the best traditions of independent broadcasting and, in doing so, reflect the same high quality that distinguishes each of the Golden West radio stations. The KSD-TV documentary dealt with problems of the young people in the `Nonconformist' Friendly gets an honor community of Kimloch, Mo., and resulted in a public response in the form Fred W. Friendly, president of of carrying out his convictions ... a of money donations, offers of technical CBS News, the organization that led courageous innovator in a field too training and equipment from manufac- the current attack on the Emmy often characterized by timidity in turers. The area originally was ruled awards, last week received an award, the face of controversy." ineligible for federal assistance, but but not an Emmy. Mr. Friendly The award was to be presented to following KSD-TV'S effort and a review was named by Columbia University's Mr. Friendly on May 29 by Dean last March of the film by a Senate sub- Graduate School of Journalism to Edward W. Barrett of the Graduate committee on accelerated public works, receive its seventh Columbia Jour- School of Journalism. Said the facul- the original ruling is being reconsid- nalism Award for his contributions ty of Mr. Friendly (and the Emmys): ered. to public information through tele- "The fact that promotion [of Mr. Radiodiffusion 'Television Francaise vision documentaries. Friendly] to executive status has not won the international award for its Columbia University said the dampened his flair for controversy program Les Raisins Versis (Sour award marked the first television has already been demonstrated by Grapes). journalist to win the prize which his recent denunciation and boycott National ratings for the awards tele- was voted by the faculty of jour- of the TV Emmy awards." cast were not available last week, but in nalism as a tribute to Mr. Friendly Mr. Friendly was executive pro- New York the program had a 40.5 as "a nonconformist with a sense of ducer of CBS Reports before he was Nielsen rating, with 65.9 share of au- mission about the duties of TV jour- elected to the presidency of CBS dience, as against a 43.4 rating and 66 nalism as well as one who never News earlier this year (BROADCAST- share in 1963, when the program was backed away from the consequences ING, March 9). presented on a Sunday night. The award winners: 1. Program of the year: The Mak- ing of the President 1960-ABC. 2. Outstanding program achievement structure to best serve all contributions ABC -TV networks, among others, had (comedy): The Dick Van Dyke Show to television." boycotted the ceremony, their embargo -CBS. Before and after Mr. Werner's applied only to their own employes, not 3. Outstanding program achievement speech, running comments throughout to the independent writers, producers, (drama) : The Defenders--CBS. the program centered around the indus- directors and others who worked on 4. Outstanding program achievement try feud that erupted last month when their shows. In the categories where (music): Bell Telephone Hour -NBC. CBS News President Fred Friendly first there was a real possibility that the win- 5. Outstanding program achievement attacked the awards setup as "unpro- ner might not be represented -news, (variety): The Danny Kaye Show- fessional, unrealistic and unfair" public affairs, etc. -NBC emerged the CBS. (BROADCASTING, May 18, 25). winner. 6. Outstanding program achievement No Refusals There was no instance The station award went to KSD-TV St. (children's programing): Discovery of an award going unaccepted. Al- Louis for its Operation Challenge: A '63 -'64 -ABC. though CBS News and the CBS -TV and Study in Hope. 7. Outstanding achievement (documentary programs) : The Making of the President 1960, produced by David L. Wolper, written by Theodore H. White -ABC. 8. Outstanding achievement (news reports) : Huntley -Brinkley Report- NBC. 9. Outstanding achievement (news

commentary or public affairs) : Cuba, Paris 1 & 11 -NBC. 10. Outstanding single performance by an actor (lead) : Jack Kingman in "Blacklist," The Defenders -CBS. 11. Outstanding single performance by an actress (lead): Shelly Winters in "Two Is the Number," Bop Hope Presents the Chrysler Theater -NBC. 12. Outstanding continued performance by an actor in a series (lead) : Dick Van Dyke in The Dick Van Dyke Show-CBS.. 13. Outstanding continued performance by an actress in a series (lead): Mary Tyler Moore in The Dick Van Dyke Show-CBS. 14. Outstanding performance in a supporting role by an actor: Albert Paulsen in "One Day in the Life of NBC -TV Emmy winners for 1964 are Brinkley Report'; Fred Freed, 'Cuba: Ivan Denisovich," Bob Hope Presents (left- right): Warren Clymer, 'Halmark Parts I and II', and J. B. Peters, 'The the Chrysler Theater -NBC. Hall of Fame'; Chet Huntley, 'Huntley - Kremlin.' 15. Outstanding performance in a

4$ (FANFARE) BROADCASTING, June 1, 1964 IN SAN FRANCISCO, -the worlds greatest radio station' is KSFO. local and natterai advertisers readily back this claim Says Armour

& Co., "We've bad the biggest year in the Bay Area since World War IL Much of the credit goes to KSFO°

Mary Ellen Jams and Jellies adds: "We maintain a 52 week Schedule on KM) only. Sales have increased a K S F O happy 1486 %." And Gallen Kamp's agrees: "Most radio dollars go to KSFO. Ifs a cash register rating service that can't be beat!" For your share of the worlds greatest sales success in the Bay Area. call KSES, GwB YUkon 2-5500, or your nearest AM Radio Sales office.

IN PORTLAND, where annual retail sales are a billion-dollar opportunity, Golden West's KEX saturates the m rket with 50,000 watts

of day and night power. This maximum thrust gives REX advertisers coverage that wraps up more than 85% of Oregon's population.. a power.plus that enables your sales messages lo reach an additional biniou K E X in buying income, =.^ Av

IN SEATTLE advertisers share a bonanaa. Retail saes have combed a husky 41% in just five years. KYI delve rs day.aftenday impact throughout this booming market plus primary coverage in metropolitan Tacoma. together these metro areas ` , ring up saes that them ahead of Baltimore or Callas...14th, in tact, among all mater markets. So K place Y

each both of Washington s two biggest sales centers with one big station: KW. A

IN LOS ANGELES only one radio station can cope with the world's largest concentration of automobiles. Only KMPC has Inca ..cop.

tern, a twinengined Beech Baron and lour ground units...all equipped to bring three million motorists

news and traffic information on the go. Complete coverage from San Diego to Santa Barbara, a big swing K M P G of 250 crowded miles. In Los Angeles, only KMPC is as big as Southern California. ,

IN LOS ANGELES the west's ers1 lelewnon station. KVIA. Channel 5. ira under me ownership and management of Golden Weal Broadcasters Since 1941. KTLA has served the nations second largest tel marker with loes,ght and imagination It was the first, for mande. to telecast Irre coverage at near events truie a ne mopler Under Golden West Broadaners, MLA KT LA win cubaine lo opine in the best tiaddronn 01 independent broadcasting and in doing so. rettect the same high ' quality that distinguishes each el the Golden Went radio nations

GOLDEN WEST BROADCASTERS. Four great radio stations covering 87Dí of the people on the rich Pacific Coast REPRESENTED BY AM RADIO SALES COMPAN And KTLA Television 5, serving the Greater Los Angeles Area REPRESENTED BY PETERS, GRIFFIN, WOODWARD, IN( RADIO OP 1320 supporting role by an actress: Ruth disk jockeys from WVAM, WRTA and White in "Little Moon of Alban," Hall- WFBG, all Altoona, WTRN Tyrone and mark Hall of Fame -NBC. WKMC Roaring Spring. 16. Outstanding performance in a Who's where variety or musical program or a series: when WIRE Indianapolis Danny Kaye in The Danny Kaye Show has produced a brochure detailing traffic -CBS. flow patterns in the Indianapolis area ANSING - by sex, age, time, purpose and territory. 17. Outstanding achievement in 5,000 WATTS 24 HOURS A DAY The station's report notes 367,640 cars , composing original music for televisión: registered in the area, 84% with radios. Elmer Bernstein for The Making of the President 1960-ABC. Speedy winner Helen Bugert, account 18. Outstanding achievement in art executive with McCann -Erickson, New direction and scenic design: Warren York, has won the WFBM -TV Indianapo- Clymer for Hallmark Hall of Fame- lis, speedway sweepstakes of an all -ex- NBC. pense paid trip to the Indianapolis 500 19. Outstanding writing achieve- race and festival. The annual sweep- ment in drama (original) : Ernest Kinoy stakes is awarded to the timebuyer who for "Blacklist," The Defenders ---CBS. most nearly predicts qualifying speed 20. Outstanding writing achievement for the pole position car for the race. in drama (adaptation): Rod Serling for "It's Mental Work," Bob Hope Presents the Chrysler Theater -NBC. 5 stations included 21. Outstanding writing achievement in comedy or variety: Carl Reiner for on Sloan honor roll The Dick Van Dyke Show-CBS. 22. Outstanding directorial achievement in drama: Tom Gries for "Who Fifteen stations, advertisers and in- NATIONAL Do You Kill," East Side /West Side dividuals were presented with Alfred CBS. - P. Sloan radio -TV awards for highway 23. Outstanding directorial achieve- safety during a dinner at the Waldorf - ment in comedy: Jerry Paris for The Astoria in New York last Tuesday Dick Van Dyke Show-CBS. (May 26). ADVERTISERS 24. Outstanding directorial achieve- The awards, which started in 1948, ment in variety or music: Robert are sponsored by the Alfred P. Sloan Back your judgment when you Scheerer for The Danny Kaye Show - Foundation and are administered by select WILS as your No. 1 Mid - CBS. the National Safety Council in coopera- Michigan buy. WILS has daytime 25. Outstanding achievement in cine- tion with the Automotive Safety Foun- 5,000 Stations power of watts. matography for television: J. B. Peters dation. A & B have 1,000 W, and 500 W for The Kremlin -NBC. Stations which received awards were daytime. 26. Outstanding achievement in elec- wowL Florence, S. C.; WGN Chicago; tronic photography: The Danny Kaye Dixie Productions Public Service Net- Show-CBS. -NA WILS delivers work, Tallahassee, Fla.; WMBI -FM Chi- all the Lan- 27. Outstanding achievement in film cago; %DRA -TV Pittsburgh; WINR-TV sing Metro editing for television: William T. Binghamton, N. Y., and wvEs -Tv New --0L1 area plus Cart- IIONIA CLINTON SNIA sE wright for The Making of the President Orleans. No awards were made this most of an- 1960 other seven -ABC. year in the categories of network radio, i I 1 counties in Station award: Ksn-TV St. Louis for network TV and regional TV because -T NT GTÓN Ìu1GNM1 IOVN ° i one of the Operation Challenge: A Study in Hope. the judges felt the entries did not meet highest i -In- International the standards i award: of the Sloan awards. I Radiodiffusion come - per - Television ÌAr¡ CALHOUN i CKfON!WA household Francaise for Les Raisins Advertising sponsor winners were the Verts. market areas Champion Spark Plug Co., Toledo, in the U. S. Ohio; Chevrolet Motor Division, Gene- l -1 (3rd in U. S. ral Motors Corp., Detroit; Citizens Mu- in Metro Cities Drumbeats A] ... tual Insurance Co., Howell, Mich.; ! over 200,000). Goodyear Tire and Rubber Co., Akron,

Grants grant WREX Rockford, Ill., Ohio; Standard Oil . Company of Cali- Lansing is always in the top 100 has awarded a $500 grant to aid Beloit fornia, San Francisco, and Frisch's U. S. markets. For complete cost - College, Beloit, Wis. in meeting a Ford Restaurants Inc., Cincinnati. per- thousand and audience infor- Foundation challenge. Gene McPherson of wLwT(Tv) mation contact Venard, Torbet & Cincinnati Market Street express and John Roberts, xox.& -Tv McConnell, Inc., or write to: KRON -TV San Pittsburgh, received $1,000 awards for Francisco is sending to timebuyers a originality in writing and producing pro- punch -out cable car, sans directions, grams on traffic safety. RADIO 411. 1320 promoting the Bay Area as the "quality market." Special citations, presented for the first time this year, were given to the Cancer hop Five Altoona, Pa., area National Safety Council, the Advertis- radio stations raised more than $1,300 ing Council and Needham, Louis & for the American Cancer Society with Brorby, for creating and producing a benefit record ANS /NG hop. The annual affair "Buckle Up for Safety," a radio- televi- was attended by several recording art- sion spot announcement series promot- 5,000 WATTS / 24 HOURS A DAY ists and promoted, noncompetitively, by ing seatbelt use.

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BROADCASTING, lune 1, 1964 51 PROGRAMING Showdown on FCC program policy Coalition of broadcasters attacks whole system of program regulation as unconstitutional - and is willing to take its fight all the way

A group of nine broadcast licensees collect the information for the commis- The rulemaking offers a number of representing 19 television stations set sion. advantages to broadcasters seeking to the stage this week for what could be an W. Theodore Pierson, counsel for the test the commission's authority over all -out assult on the legal underpinning licensees, said last week that, if the rule - programing. No station would have to of the FCC's authority to regulate pro- making is adopted in anything like its risk its license in a test case. In addi- graming. present form, his clients would ask for tion, Mr. Pierson said, a great deal of They maintained that FCC regulation judicial review. material bearing on the issue, including unconstitutional and of programing is He said the appeal would be based commissioners' speeches and staff let- the time has come for a new look at on the ground the form violated the ters on the programing question, may the assumption on which the FCC bases First and Fifth Amendments to the be introduced in a case involving a its authority over programing. Constitution and the noncensorship rulemaking. Much of it would not be They expressed their views in corn - provision of the Communications Act. admissable in an adjudicatory case, he ments filed in the FCC's rulemaking to He acknowledged that the Washing- said. devise a new program reporting form ton Court of Appeals, which has upheld Keeping Informed The licensees, for television stations. An oral proceed- the commission on issues involving pro- in their comments, conceded that the form is to be held ing on the proposed graming in the past, might rule against commission may require broadcasters today (Monday). his clients. But he indicated they would to demonstrate that they have establish- The comments, which appeared to be be prepared to take the case to the Su- ed techniques for keeping themselves designed as the basis for a court suit, preme Court. That knowledgeable about their community criticized not only the proposed form, court has never and its requiring considerable information on ruled directly on a freedom of speech residents. programing and on efforts made to de- question affecting a broadcaster. But, they add, if the FCC goes further termine community needs, but also the FCC's 1960 statement on programing policy and its fairness doctrine. In criticizing these documents, the licensees attacked a broad spectrum of Another try on program forms arguments made in support of the view programing does that FCC regulation of Latest FCC proposal follows some suggestions of ad hoc not violate the First Amendment guarantee of freedom of speech. committee; calls for two radio forms instead of one Fifth Amendment Cited They also form would asserted that the proposed The emphasis on news, public affairs January proposal." of due process of law, violate guarantee programing and commercial practices The commission has scheduled an by the Constitution's Fifth as provided was unchanged last week as the FCC re- oral proceeding for June 30. Parties They said that the com- Amendment. leased revised versions of proposed AM wishing to file comments, but not plan- criteria to judge the mission lacks the and FM radio program reporting forms. ning to appear at the hearing, must do programing and conse- adequacy of Although revised into two forms so by the hearing date. The commis- use the programing in- - quently, FCC of one for license renewal applications and sion urges participants to coordinate formation as a means of determining another for applications for new sta- their presentations. whether to grant or renew a license tions, assignments and transfers of The commission, in releasing the re- would be and capricious." "arbitrary control and for major changes in fa- vised forms, said "we are inclined to Besides the constitutional arguments cilities -last week's versions are sub- agree" with the committee that it is best raise, the licensees urge rejection they stantially the same as the single report- to have two reporting forms and that it of the proposed form on the ground ing form proposed by the commission is dropping further consideration of its burdensome, that it would be extremely last January (BROADCASTING, Jan. 27). single form. complete. in time and money, to The revised versions are based on the Another Matter The revised forms On the basis of their own efforts to work of an ad hoc committee of broad- have eliminated a proposal that would complete the form, they estimate that casters, attorneys and FCC staff that have required an annual filing of the stations would have to expend 15 man - undertook to simplify and improve the amount of commercial matter broad- years of labor properly to compile, col- January form. cast by a station. late and file the proposed program in- In its unanimous decision to propose "However," the commission said, "we formation every three years. They say the revised forms, the commission said feel that the filing of some information such additional employes would in- "we are of the view that the committee's on commercial matter annually may crease payroll costs "anywhere from proposed forms represent in a number well be appropriate, and the commission $25,000 to $50,000 a year, merely to of respects an improvement over our will consider the matter in a subsequent

52 BROADCASTING, June 1, 1964 and requires a licensee "to satisfy the ing or retaining their broadcast li- commission that he made the right [pro- censes." graming] judgment ... we believe the They cited the commission's 1960 commission will have entered the area Statement of Program Policy and the proscribed by the First Amendment notice accompanying its proposed pro- and, further, will have made the require- gram form as examples of the "uncons- ment of licensee knowledgeability a titutional program requirements" they rather futile exercise." say the agency has imposed upon li- The licensees note that most chal- censees. Both documents, they assert, lenges to the commission's authority over outline "quite specifically the nature and programing are met with reference to categories of programing it will require the KFKB and Trinity Methodist cases, each broadcast licensee to broadcast." decide more than 30 years ago by the And although the commission says the old Federal Radio Commission. In both program elements don't constitute a the FRC refused to renew licenses be- "formula" for station operation, the cause of the stations' programing. And licensees add, "it makes it quite explicit in both, the Appeals Court held that that none of these classifications can be the licensee's freedom of speech was deleted by the broadcaster unless he has not violated since, it said, that guarantee some sort of undefined overriding ex- applied only to prior restraint-not sub- planation for not programing in any sequent punishment. deleted category." However, the licensees argued that They assert that a licensee unwilling there has been a "constant evolution of Lawyer Pierson to risk commission questions about his the First Amendment safeguards" and A First Amendment case programing will broadcast programs he that, as a result, a "reappraisal" of the feels the commission would prefer and, commissioner's power regarding proof decisions in which the high court rec- conversely, delete programs he might graming "is essential." ognized "the censorship dangers inher- otherwise carry in order to make room. They said the Supreme Court, a few ent in any licensing system." And, they "If this is not censorship," they ask, months before the Trinity case was de- say, the Supreme Court has held that "what term may it be called?" cided, held that subsequent punishment the government may not condition the The licensees note several Supreme "offended" the First Amendment as ser- grant of a privilege "upon the relin- Court cases in which government-re- iously as prior restraints. The case in- quishment of constitutional rights." quired self- censorship was ruled un- volved a newspaper in Minnesota. The 'Unconstitutional' Requirements constitutional. But, they contend, the licensees also noted that the Supreme But the commission, they add, "has commission has an arsenal of weapons Court in 1948 ruled that radio and tele- placed a number of unconstitutional for imposing "indirect methods of self vision are "embraced" by the First program requirements upon broadcast censorship "-"public notices, the. 'lifted Amendment. They point to a number licensees as a condition to their obtain- eyebrow', speeches by commissioners, threats of inspections, letters of inquiry, delaying action on applications, un- proceeding." The FCC did not amplify. been raised as to whether a single com- necessary hearings, and exacting appli- The commission said the commit- posite week is sufficient to describe ade- cation forms requiring projections of tee suggested that a filing of annual quately the station's programing of both future programing in minute detail." commercial reports be made in a form regular and special programs." The Other Arguments The licensees at- "corresponding to the annual financial commission asked comments on the ad- tacked two other arguments that are report form." visability of providing an alternate peri- advanced in support of commission The revised forms do not, as did the od to the composite week, and if there policies. One is that spectrum scarcity earlier proposal, require the broadcaster is to be one, what length should it be? leads to physical limitations which war- to make a subjective evaluation of the The commission also asked for com- rant application of the First Amend- programing of his competitors. But ments on the need for requiring assignment different from it's application to a station would be required to "state ment and transfer applicants to describe the press. The other is that the com-

. . . the characteristics of applicant's their past programing and commercial mission examines overall programing, programing which applicant considers practices. This material is not presently not individual programs. to be different (if any) from its com- required and the commission said that Regarding the scarcity argument, the petitor." the revision committee opposed the ad- licensees note that as of Jan. 1, 564 The commission said that the com- dition of such a requirement. The commercial UHF and VHF stations mittee felt that the previous require- FCC said "we are tentively of the view were on the air in 271 markets and that ment "asking a licensee to characterize that some such showing is required." an additional 85 educational stations his competitors calls for a subjective The forms require that in the listing were operating. "Can it be realistically judgment as to which persons may well of all public -affairs programs and other concluded," they ask, "that the shortage differ." The commission noted that it nonentertainment or sports program- of spectrum space has acted as any real would likely create conflicting evalua- ing, exclusive of news coverage, each brake upon the expansion of radio and tions as different persons made the ap- program be described separately. The television stations?" They note that a praisals for different applications. The commission said the addition of this total of 1,942 commercial VHF and federal agency added such appraisals requirement was "strongly opposed by UHF channels and 346 educational would not provide the "standard of ac- a majority of the committee," as it channels have been allocated to 1,206 curacy which should apply to state- "would pressure stations to have pro- communities. And this, they say, sug- ments in application." grams in each of the program types." gests that "the real limitation on the The revised form for license renewal Absentee owners and multiple licen- expansion of radio and tel vk V ''^ applicants returns to the composite sees would be required to explain how been economic ' ao week for describing programs. Although they participate in programing decisions In discussing the ove alln Phys'cal." the commission said "Questions have made by the station. concept, they say tt's Y "impossible to BROADCASTING, June 1, 1964 53 It happened in Florida: Burns high, High burns

The Florida Democratic guberna- Brumby Inc., Miami, to "radio, the agency, noted that Mayor High had torial runoff ended last Tuesday one medium where we could really gotten 10% or more of the votes in (May 26) with a victory for Jack- get exposure per dollar." the primary only in counties where sonville Mayor Haydon Burns over Of the six candidates, Mayor High his jingles had been aired. Miami Mayor Robert King High. had the smallest reported campaign Mayor Burns's campaign chest Before it ended, however, a Jack- chest, $83,000 for the primary and was $582,733 with $450,000 spent sonville TV station proved the ac- $100,000 for the runoff. Of the in the May 5 primary among all curacy of computer predictions on $83,000 fund, $35,000 was allo- media. Contributions to other can- a statewide level, a Miami agency cated for advertising with $27,500 didates in the primary totaled more put most of its candidate's ad budget of this going into spot radio on 44 than $1,450,000. into spot radio and the two candi- stations during the 10 -week cam- Although the two mayors had dates met in only three of six sched- paign. The remaining advertising agreed to six debates, three of them Wed head -on debates. funds were put into TV late in the never took place. With the civil Wsxr(TV) Jacksonville at 8:09 campaign. rights battle the high point of the p.m. last Tuesday gave a computer In the runoff campaign, $60,000 campaign, Mayor Burns ended the forecast of 58% for Mayor Burns was put into advertising with about face-to -face meetings following a and 42% for Mayor High. On half in radio, a quarter in TV and a live one -hour program on wTVJ(TV) Wednesday morning, with only ab- quarter in newspapers. The radio Miami on May 17. The Jacksonville sentee ballots to be counted, Mayor campaign here entailed a $27,000 mayor walked out in the middle of Burns had received 57.95% of the expenditure on 140 stations in two the program, came back to finish it vote. The computer prediction was weeks. and said he would not commit him- also fed to 12 radio and two televi- The radio spots were used during self to any more joint appearances, sion stations in the state. the heavy auto traffic hours of 8 -9 canceling previously scheduled de- In the May 5 primary the pre- a.m. and 5 -6 p.m., Monday- Friday. bates on the weekend before the election favorite, Mayor Burns, fin- Joe Dwyer, media director of the runoff. ished first, but Mayor High's second place finish was a surprise upset, foreseen by the station's computer little more than an hour after the polls closed. WJxr aired a prediction of Mayor Burn's wide lead at this time, but delayed predicting a second -place finish for Mayor High because of sparse returns and the small percentage spread between him and the next candidate. The station broadcast a rank order of finish for all six candidates at 8:52 p.m., when approximately 29% of the expected vote was in. The computer was a General Elec- tric 225 belonging to the Florida National Bank, sponsor for the primary and runoff specials. The surprise primary victory for Ralph Renick (I), vice president of Democratic candidates, Mayor Hay- the Miami mayor was laid in part, WTVJ(TV) Miami, moderated the don Burns of Jacksonville (c) and by his agency, Harris, Buggeln & last face -to -face debate of the two Mayor Robert King High of Miami.

understand why it would be admittedly They quote two present commis- News Association, (wwj -TV Detroit); censorship if the commission attempted sioners -Lee Loevinger and Rosel Hyde Lee Broadcasting Inc. (KHQA -TV Han- to require a station to broadcast a single -and two former commissioners -T. nibal, Mo.- Quincy, Ill.); Lee Radio, educational or religious program .. . A. M. Craven and Charles H. King - Inc., (KGLO-TV Mason City, Iowa; but it is not censorship to require a as supporting their view. KEYC -TV Mankato, Minn.); RKO Gen- station to broadcast several programs "If there are no objective standards eral Inc. (KHJ -TV Los Angeles, WHBQ- TV WNAC making up a whole program category." or criteria which can be applied .. . Memphis, -TV Boston, woR -Tv No Guidelines The licensees also for the purpose of judging whether a New York); Royal Street Corp. (wosu- assert that the commission will be able station's program proposals or past per- TV New Orleans); Time -Life Broadcast, to make no rational use of the "volum- formance serves the wants and needs of Inc. (KERO -TV Bakersfield, Calif.; KLZ inous" programing information they the public," they say, "any commission Tv Denver; Koto -TV San Diego; WFBM- say the proposed program form will use of this information ... is arbitrary TV Indianapolis; woos -TV Grand Rap- elicit. They say "there are no standards and capricious and, thus, in violation of ids, Mich.) ; TLB Inc. (wrcrt -TV Min - - ; ould be applied to the Fifth Amendment ..." neapolis-St. Paul); WKY-TV Television or cater'. System Inc. (wKY-Tv info ambroadcaster'snn for the pur- The licensees filing the comments Oklahoma City this program per - are: Community Broadcasting Co. wTVT[TV] Tampa, Fla.; KTVT[TV] Fort of judging pose (wroL -Tv Toledo, Ohio); The Evening Worth- Dallas) . formance." BROADCASTING, June 1, 1964 54 (PROGRAMING) In NBC's lineup of stations throughout the nation, WFBC -TV ranks 43rd in average homes reached (as reported in ARB's Local Market Comprehen- sive - Fall, 1963). That means that WFBC -TV swings a bigger bat than the NBC stations in San Diego, Charlotte, Spokane, Norfolk, or Jackson- ville, just to name a few. So, if you want to score higher with your advertising pitch, come play in our ballpark ... the Greenville- Spartanburg -Asheville market, in the heart of the Western Carolinas. For ratings, market data and availabilities, contact the Station or our national representatives, Avery- Knodel, Inc. wfbe4w GREENVILLE, S. C. CHANNEL 4

SOUTHEASTERN AFFILIATED STATIONS: BROADCASTING CORPORATION WBIR -TV, KNOXVILLE, TENNESSEE WMAZ -TV, MACON, GEORGIA

BROADCASTING, June 1, 1964 55 sociation to whose scholarship fund ABC has made a $10,000 donation. Political coverage: ABC also used teachers in Oregon to assist in covering that state's primary, the network's news chief said, "and it worked out pretty well, particularly in the smaller towns where there's noth- a $25 million job ing much going on." The ABC -owned radio and TV stations throughout California are invit- That's the tab the networks will pick up ing their listener- viewers to become network news reporters for a night and campaign and election reporting this year the response has been good, Mr. Lower for said. In Los Angeles, the Thalians, entertainment industry philanthropic Political reporting, broadcast style, mated they'd spend $500,000 apiece for organization, is also aiding ABC in re- has become big business, involving arm- their coverage of the event. cruiting precinct workers for election ies of people and millions of dollars. For, the complete presidential cam- night. Network coverage of Tuesday's (June paign, Mr. Lower said that he had The information gathered at Califor- 2) primary election in California, for added $5.5 -$6 million to his depart- nia's 32,000 precincts will be phoned example, will involve 80,000- 90.000 in- ment's budget of $15 million for all in to the 17 centers for tabulation and dividuals and an expenditure of over other news coverage during 1964. He relaying to the Burroughs ElectroData -$1.25 million. Overall, from the New estimated that CBS and NBC would division plant in Pasadena, where ABC Hampshire primary right through to the spend about $10 million each for their has set up complete TV and radio stu- presidential election returns on Nov. 3, political coverage, boosting their news dios for its primary election coverage. the combined expenditures of the news expenses to a total of $30 million each CEIR, research organization with head- departments of ABC, CBS and NBC on for the year, and spokesmen for those quarters in Washington, will program campaign coverage will total some $25 networks indicated that these figures are the computers with basic information, million, it was estimated last week. reasonably accurate. Mr. Lower said. The statistics flowing from the computers after the precinct was Elmer Lower, The estimates Thousands of Teachers ABC News voting returns have been fed in and a president of ABC News, 'who told has about 150 staffers in California for processed, will enable ABC's political Wednesday morning (May 27) news the primary coverage,. Mr. Lower said. analyst, Oliver Quayle, to provide rapid conference in Los Angeles that "ABC They will be augmented by more than projections on the election's outcome. is spending $300,000 for the California 30,000 volunteers who will cover the Not Just Bodies Bill Eames, edi- primary alone and I'd rather spend that precincts and phone the reports into torial director of the CBS News elec- money for three good documentaries. ABC's 17 collection centers: The vol- tion unit, said that about 150 staffers But we're, in a competitive race, so we're unteer reporters are ,largely teachers, and more than 20,000 others would be going to compete." CBS and NBC esti- enlisted by the California Teachers As- involved in the CBS California pri-

Democrats expand their voice news service

Radio and television station re- special number because it was busy spokesman said, were that the Dem- sponse to a voiced news service just called the national committee office ocratic service was neither of suffi- inaugurated by the Democratic Na- and were fed taped material direct- cient news value nor the best techni- tional Committee was so great last ly over the phone. cal quality. week that the committee ordered Since the automatic "programs" The Democrats, however, say sta- equipment to double its facilities. are usually limited to about three tions are quite pleased. Letters were being prepared re- minutes (stations pay long distance To keep on good terms with com- porting the expansion and asking sta- tolls), some news departments have mercial news services the Democrats tions to be patient and keep dialing called directly to obtain lengthier are offering material first to about a even though they might receive an excerpts than those available on the dozen Washington news bureaus and initial busy signal. tape cartridges, Mr. Phillips said. audio news services. Wayne Phillips, director of the The service, believed to be the first The Democrats won't reveal how Democratic news and information of its kind, is planned to operate much their installation is costing, but bureau, said the telephone service through the fall elections and will they say it's not too much since they answered 988 calls and registered transfer from Washington to At- lease the equipment from the Chesa- another 4,258 busy signals between lantic City during the Democratic peake & Potomac Telephone Co. 8 a.m. Tuesday and 8 a.m. Wednes- National Convention in late August Calls from private citizens in day (May 26 -27). Many stations al- (BROADCASTING, May 25). Washington have trailed off since so called the bureau's switchboard The Republican National Com- Sunday (May 24) when the Wash- to thank the committee for the serv- mittee, which has installed some ington Star printed the service's ice and say that they were pleased audio equipment, is surveying sta- number and the automatic service with the broadcast quality of the tions to see whether they are satis- was in perpetual operation from 6 taped material, Mr. Phillips said. fied enough with the Democratic a.m. until 4 p.m. Now, however, In other instances, he said, sta- service to justify a GOP operation. most of the calls seem to be from tions unable to reach the service's Preliminary reports, a Republican stations, Mr. Phillips said.

56 (PROGRAMING) BROADCASTING, June 1, 1964 Up to now it's been a secret .

CRITERION is just too big to keep quiet. The thematic the unforgettable Criterion theme your theme. Bright logo image series designed for good music and easy listen- mosaics of melody restate your theme to bridge, to back, ing stations by Studio Ten. 4. A great new sound ... to separate, but always to identify. 21 solos ... 11 vocals indelibly individual. Criterion is the new standard in quality . 16 instrumentals offer fantastic flexibility. 4. Your sta- image identification. Criterion is the vivid identifying thread tion's many- faceted personality comes alive with interest. that weaves individuality and infinite variety throughout Your identity becomes a part of your musical programming. your programming. <, . The haunt- 4. This, then, is Criterion from ingly beautiful Criterion theme is Studio Ten. Only Studio Ten, Amer- repeated in rich and varied stylings. ica's youngest, newest and most The tempos range from the excite- creative sound studio could have ment of the city to the serenity of produced it. If you're proud of your a summer night. The colorations station's quality you'll want Criter- subtly reflect the most imagina- ion. 4^ How do you keep your com- tive harmonies of today's great BY STU DIO 10 petition from getting it? Call Studio sounds. + The voices make SUITE 1329, EXCHANGE BANK BLDG., DALLAS Ten ... collect , .. now! FL 7-6489 mary reporting. "We're using mostly Statewide figures will be sent from don't believe people are interested only college seniors, plus some League of Burbank to Cherry Hill, N. J., for tab- in numbers," he stated. "We're going Women Voters members, Seventh Day ulation and projection by RCA 301 to try to tell them what's happening, Adventists, Baptists and others," he computers, whose calculations will but also why it's happening that way. said, "and we're paying them individ- then go back across the country to We want people to watch us for a ually. Even where our payment is Burbank. while and when they're through watch- through donations to organizations, we Zero Hour All three TV networks ing to feel that they've been fully in- pay at the individual rate of $3 to $5 will go on the air with California pri- formed. The race to predict the win- each, depending on how much time the mary returns as soon as the polls are ner is only part of the story." individual puts in and how many pre- closed-at 7 p.m., PDT. CBS-TV plans cincts he covers. We feel that this sys- an initial half hour, but is prepared to tem gets us responsible people and not pre -empt the following half hour as Film sales ... just so many bodies. And in the news well, should the results be inconclusive business it makes a difference." at 7:30 p.m. NBC is planning to de- Zane Grey Theater (Four Star) : CBS News has set up its election vote the full 7 -8 p.m. hour to the pri- Kos -TV Albuquerque, N. M.; WSOC -TV headquarters in the Biltmore Bowl at mary vote reports, while ABC has set Charlotte, N. C.; wcsc -TV Charleston, the Biltmore hotel in Los Angeles, aside 90 minutes for it, with regular S. C., and wTVR(TV) Richmond, Va. where IBM has installed a 1401 com- network programing to resume at 8:30 Rifleman (Four Star) : KTBS -TV puter to aid the network's human re- p.m. All networks plan late-evening Shreveport, La.; wTEV(TV) New Bed- porters in analyzing the returns. broadcasts in the West, with bulletins ford, Mass., and wKRC -TV Cincinnati. An NBC spokesman estimated that throughout the evening. about 325 network employes would be In Oregon, more than 60% of the Ensign O'Toole (Four Star): WCSH- working on the California primary, aug- total vote had been tabulated and posted TV Portland, Me.; wTVR(TV) Richmond, mented by more than 25,000 poll re- at ABC's news headquarters within 15 Va.; KOMO-TV Seattle; wrac -TV Green- porters, chiefly members of the Mor- minutes of the closing of the polls, Mr. ville, S. C., WAGA -TV Atlanta. mon Relief Society. These reports will Lower said. But that state has only Stagecoach West (Four Star) : Roux- be phoned to regional tabulating cen- 3,200 precincts, one -tenth the Califor- Tv Tucson, Ariz. ters and from there to the main Cali- nia total. He stressed the belief that fornia tabulating center in the NBC there's more to election coverage than D -Day (Wolper Television Sales): studios in Burbank. early predictions of the outcome. "I KRLD -TV Dallas -Fort Worth, KSHO -TV

Head -to -head culture competition on the TV networks?

A proposal for a prime time net- the macabre Chas. Addams cartoons grams is very simple, Mr. Levy ob- work competition in cultural- educa- in the New Yorker. Over the years, serves, "low ratings." The sole prime tional programing as intense as the Mr. Levy thinks, the Addams' car- time series of this kind in the cur- current competition in the field of toons have become familar to a rent schedule is CBS Reports, broad- entertainment has been made by much larger segment of the Ameri- cast at 7:30 -8:30 p.m., Wednesday. David Levy, Hollywood TV pro- can public than is counted in the "And the chief effect of this sched- ducer. Mr. Levy believes that adver- subscription list of the magazine in uling has been to push that old tisers would rush to sponsor such which they appear. standby, Ozzie and Harriet, into the programing, once it becomes avail- Mr. Levy has only praise for the highest rating it's had for years." able. He also believes that the three state of entertainment programing Since there is little likelihood that TV networks have a responsibility on television, which he considers as education will ever outpull enter- to inaugurate a program of this kind satisfying most of the people most of tainment, Mr. Levy believes it is un- on a sustaining basis if advertising the time. But he is very definite in realistic to expect many, if any, more support should not be available. stating that he thinks this is not programs of the CBS Reports cate- No Johnny-come -lately to the TV enough. The public needs to be ed- gory to show up on the prime time scene, Mr. Levy has a background ucated, instructed and informed TV schedules. in broadcasting that goes back to about many things from ancient art "It will never happen," he says, 1938, when he joined the radio de- to modern sociology of which most "unless something else happens first." partment of Young & Rubicam. He people are only dimly aware. To That "something else" is a three - had become vice president in charge this veteran TV programer, no other network agreement to devote one of the agency's radio-TV program medium can do this job half as well hour of prime time each week to activities when, in 1959, he left Y&R as television. As proof of this be- educational - cultural - public service to move into network television as lief he cites such recent programs as programing; not only one hour but program vice president of NBC -TV. Greece: the Golden Age, Saga of the same hour. That way, none of Today he is associated with Film - Western Man, American Revolution the three TV networks would be ways Inc., whose current TV list in- of 1963 and The Making of the turning its audience over to the other cludes The Beverly Hillbillies, as President, 1960 "and the list could two, to the distress of advertisers in- well as Mr. Ed and Petticoat Junc- go on and on. There are even a few volved in sponsorship of the pro- tion. exceptional series, such as Twentieth grams to follow." With all three net- Mr. Levy's particular responsibil- Century. My point is that, today, works doing public service together, ity at Filmways is a new series which there is only one such series regular- they'd all be competing evenly to he is now preparing for a fall start ly scheduled in prime evening time see which can come up with the on ABC -TV, an off -beat situation and that's not enough." Beverly Hillbillies of the cultural comedy, The Addams Family, an Ratings Bugaboo The reason program field." American family that is anything but that there are not more regular week - With the whole world of art, his- typical. The series was inspired by in, week-out prime time cultural pro- tory, music and current events to

58 (PROGRAMING) BROADCASTING, June 1, 1964 Las Vegas, wTTV(TV) Bloomington -In- Amarillo, Tex.; KCRA -TV Sacramento, Haute Ind., and wCNY -TV Carthage - dianapolis. Sold to 38 markets for Calif., and KRTv(Tv) Great Falls, Mont. Watertown, N. Y. Now in 68 markets. broadcast June 6. Now in 95 markets. En France (Seven Arts): WQED(TV) The Law and Mr. Jones (Four Star) : The Mighty Hercules (Trans -Lux) : Pittsburgh and wrtys(TV) Syracuse, KTUt -Tv Tulsa, Okla. KARD -TV Wichita, Kan.; wrrv(Tv) N. Y. Bloomington-Indianapolis, and WFAM- Target: The Corruptors (Four Star): Churchill, the Man (Seven Arts); Tv Lafayette, Ind. Kova(TV) Stockton -Sacramento, Calif. Ksoo -TV Sioux Falls, S. D. Now in 55 Felix the Cat (Trans -Lux) : WGR -TV markets. The Detectives (Four Star) : WTOK- Buffalo, N. Y.; KOLO-TV Mason City, Tv Meridian, Miss., and KELO -TV Sioux Boston Symphony Orchestra (Seven Iowa; KEYC -Tv Mankato, Minn.; KARD- Falls, S. D. Arts) : KCHV -TV San Bernardino, Calif. TV Wichita, Kan.; and KRBC -TV Abilene, Dick Powell Theater (Four Star): Tex. Amos 'n' Andy, Assignment Foreign WvuE(Tv) New Orleans and KOB -TV The Cases of Eddie Drake Encyclopaedia B r it a n n i c a Films Legion and Albuquerque, N. M. : (Trans -Lux): WcIA(Tv) Champaign, (CBS Films) Wcru(Tv) Chicago. Century 11 (20th Century-Fox): Ill.; WMBD -TV Peoria, Ill., and Armed America (CBS Filin) : KMID -Tv KSD-TV St. Louis; KOLO-TV Reno; WRAL- Forces, Los Angeles. Midland, Tex. and KOSA -TV Odessa, Tex. Tv Raleigh, N. C.; WTAE(TV) Pitts- Top Draw Feature Films (Trans - WAGA- burgh; Knto-Tv Seattle; WTOK -TV Meri- December Bride (CBS Films): Lux): WWLP(TV) Springfield, Mass., dian Miss.; wFLA -TV Tampa, Fla., and TV Atlanta. and WWOR -TV Worcester, Mass. WBNS -TV Columbus, Ohio. Now in 59 Deputy Dawg (CBS Films): WLos- markets. The Best of Charlie Chan (20th Cen- Tv Asheville, N. C. : WRBC -Tv Memphis; WISH - Action Features (Allied Artists); tury-Fox) TV Indianapolis; WWL -Tv New Orleans, The Golden Tee (CBS Films) : WTAE WZZM -TV Grand Rapids, Mich. and wnno -TV Orlando, Fla. (Tv) Pittsburgh; wicrr(TV) Lexington, Groups 1 and II (Allied Artists); Ky., and WABC -TV New York. 1 Koto- KArr -Tv Jonesboro, Ark. Century (20th Century-Fox): TV Reno; WBNS -TV Columbus, Ohio; Have Gun, Will Travel (CBS Films) : Bomba the Jungle Boy (Allied Art- WFLA -TV Tampa, Fla.; KIRO -TV Seattle; WTVM(TV) Columbus, Ga. ists): WTOP -TV Washington; KGNC -TV WRAL -TV Raleigh, N. C., WTHI -TV Terre Heckle and Jeckle (CBS Films) : WRCV -TV Philadelphia and wave -TV Cleveland. choose from, there's just as much Antitrust Problem Mr. Levy ad- Target: the Corruptors (Four Star): room for all-out competition in cul- mits that an agreement among the KovR(Tv) Stockton -Sacramento, Calif. tural programing as there is in pro- TV networks to program in concert, graming designed solely as entertain- so to speak, might be construed as a The Dick Powell Theater (Four Star): ment. "And there's no reason a pro- violation of the antitrust laws, but KONA(TV) Honolulu. he is positive that the FCC would gram with a cultural base can't The Detectives (Four Star): KONA be so enthusiastic over the plan that be just as entertaining as one with- (Tv) Honolulu; KovR(Tv) Stockton- it could easily persuade the Justice out it," he de- Sacramento, Calif., and KArr -Tv Jones- it from any clares. He sug- Department to exempt boro, Ark. gests that each governmental interference. network produce "I know all the arguments against The Tom Ewell show and Zane Grey an experiment of this sort," he says, : -TV 16 shows for such Theater: (Four Star) KArr Jones- sadly. "But I don't really a series, to pro- somewhat boro, Ark. think they have much validity when vide for two re- the rating pressure is removed. It's Jungle Four (ITC): WTTG(TV) broadcasts of easy to say that if the public really Washington; KTVU(TV) Oakland-San each program wanted such programing they'd de- Francisco; wm -Tv Milwaukee; wANE- during the year. mand it, but it seems to me that the Tv Fort Wayne, hid.; WNEP -TV Scran- "That way, any public needs leading. There are ton- Wilkes -Bane, Pa., and WJBK-TV De- viewer who want- many dishes in the world of food troit. ed to see every that most of us have never tasted; Action Theatre (ITC): KoIN -TV Port- program pro- we don't serve them at home and we duced by all three land, Ore.; XETV(TV) Tijuana -San Diego don't order them in a restaurant. and wPTv(Tv) West Palm Beach, Fla. networks for this But let us go to a friend's house for special time peri- dinner and be served a strange dish Edward Small Features (ITC): KTNT- od could do so. by our hostess and we may very well TV Tacoma- Seattle; KOIN -TV Portland, And the time find that all our lives we've been Ore., and XETV (TV) Tijuana -San Diego. might be shifted missing something that we enjoyed The Saint (ITC): WHEN -TV Syra- for the reruns so very much once it was placed before cuse, N. Y.; wxEF(TV) Dayton, Ohio, as to make these us. It's just the same with the kind and wwOR -TV Worcester, Mass. available to the of programing I've been talking Mr. Levy largest possible about. Once the public is exposed Supercar (ITC): KTwr -Tv Tacoma - audience, like, say, 9 -10 p.m. for the to it, they may get to like it. But Seattle; vetos -TV Asheville, N. C.; wTHI- original broadcast, 7:30-8:30 p.m. someone has to introduce it into Terre-Haute, Ind., and KELO-Tv Sioux the second time around to give their TV diet and under our present Falls, S. D. young viewers a chance to watch system, that someone is most likely Ramar of the Jungle (ITC) : KTVT- them before bed-time and perhaps to be a TV network program de- (Tv) Fort Worth-Dallas; wPTv(Tv) Or- 10 -11 p.m. for the third showing." veloper." lando, Fla., and wwoR(TV) Worcester, Mass.

BROADCASTING, June 1, 1964 59 GOP streamlines convention for radio -TV

The Republican convention in San convention this year. dentials would be accepted.) Francisco next month will be stream- The Ohio and Wisconsin delega- Ten anchor booths have been con- lined for the national television and tions, just two of many supporting structed for the networks and inde- radio audience, but there will be no favorite son candidates, told the Re- pendent station groups at the Cow wholesale alteration of the tradition- publican National Committee at its Palace in addition to three larger al convention format, it was learned last pre -convention meeting in Wash- facilities for the TV networks alone. last week. ington last week, that they would Permanent convention chairman, Speeches will be timed for the forego making nominating speeches the role which made Governor Le- largest possible audience (early eve- when their candidates' names were Roy Collins a familiar figure during ning on the West Coast being prime placed in nomination. The word was the 1960 Democratic convention, time in the Midwest and East). passed that the GOP would appre- will be Senator Thurston B. Morton The usual floor demonstrations ciate other favorite son delegations (R -Ky.), a member of the Senate following nominations will be limited following suit. Communications Subcommittee and to 20 minutes (another effort to hold Eleven- hundred and forty-nine former chairman of the Republican the TV viewer's attention). news organizations will be repre- National Committee. But film, used in recent conven- sented at the convention, a party Senator Morton's selection, and tions to illustrate such things as the spokesman said. The demand for that of Oregon Governor Mark Hat- party platform and to add interest credentials is so great that "we've field to be temporary chairman and for the TV viewers audience, is out had to ask everybody to cut their keynote speaker, were announced at at the GOP convention. In addition, demands," he said. the GOP committee meeting last the huge projection screens once (The Radio - Television Corre- week. used to show convention delegates spondents Association political con- Another featured speaker will be an enlarged view of the main speak- vention committee was expected to former President Eisenhower, who er -and the filmed material, too - announce this week that no further also is under contract to ABC for will not be back at the Republican applications for broadcast media cre- its convention coverage.

B. Meyner of New Jersey about Adlai NAB committee supports Sahl to cover GOP Stevenson's chances for the nomination when Bart Lytton, president of Lytton code for media newsmen this time around Savings & Loan Association of Los Angeles, sponsor of the series, walked The National Association of Broad- onto the set to halt proceedings with a casters' freedom of information corn- KHJ -TV Los Angeles has signed night statement that it sounded to him like a club comic Mort Sahl and former gov- mittee, meeting in Washington last Stevenson rally and he didn't like it. Thursday (May 28), voiced their sup- ernor of California Goodwin J. Knight Later he returned to the program to to join Clete Roberts, mHJ -TV news port for an all -media code of conduct apologize for his outburst (BROADCAST - in news coverage of court and other commentator, in a nightly report on ING, July 18, 1960). each day's activities of the Republican public proceedings. National Convention in San Francisco The committee, which is headed by (July 13 -17). The broadcasts will orig- Jack Harris, vice president and general inate in the Hilton hotel in San Fran- RKO General, Universal manager of KPRC -AM -TV Houston, called cisco at 10:15 p.m. and are scheduled settle pay -TV case for continuing efforts to broaden ra- to run for 45 minutes. They will be dio-TV access rights. Dr. Harold kept open -end to insure the inclusion of Niven, the committee's NAB staff ex- any newsworthy developments that may RKO General and Universal Pictures ecutive, noted that the Brookings In- occur, however. announced last Wednesday that they stitution is now considering accepting have reached In announcing KHJ -TV's convention an "amicable settlement CBS President Frank Stanton's proof coverage plans, Mal Klein, general their differences" in the supplying of posal to make a study of court cover- motion manager, said the broadcasts would be pictures for the subscription age. seen in San Francisco and San Diego television operations that RKO is con- as well as Los Angeles, with the possi- ducting in Hartford, Conn. bility that other TV stations will join RKO General filed a civil antitrust 'College of the air' the special political network. suit in the U. S. district court in New The GOP sessions in San Francisco Haven, Conn., last March, charging started in Los Angeles will be Mr. Sahl's second national that Universal, 20th Century-Fox Film political convention coverage for ICHJ- Corp. and 17 exhibitors, exhibitor as- A private college of the air, which TV. Four years ago, he was moderator sociations and exhibitor- anti-pay -TV broadcasts its lectures to students via of a series of nightly commentaries on groups had carried on a campaign to scrambled signals on an FM secondary the progress of the Democratic conven- keep first run feature film off pay TV channel has been started in Los Angeles. tion, held that year in Los Angeles. One (BROADCASTING, March 23). Carlyle College is designed to serve pri- evening Mr. Sahl's program made his- Under terms of the settlement, Uni- marily invalids, housewives, executives, tory of a different sort. He was talking versal has agreed to supply RKO Gen- "those who are tied to homes or places on camera to Dore Schary, motion eral with its features for pay TV. The of business, lacking either the time or picture producer, and Governor Robert suit against other defendants continues. the physical capabilities to undertake

60 (PROGRAMING) BROADCASTING, June 1, 1964 We keep commercials alive!

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BROADCASTING, June 1, 1964 61 scheduled classroom work," according The Man Most Likely, a situation com- Program notes ... to the college's literature. edy series about the business world; The Big Operator, a possible vehicle The first regular term of Carlyle Col- Logo series Studio Ten has introduced lege will begin June 29. Courses will for Mr. Gleason, and The Jackie Glea- son Show: The American Scene Maga- a new Criterion series of thematic be offered in history, real estate, litera- image logos designed specifically for ture, physics and languages (Spanish, zine, for CBS-TV (Saturdays, 7:30- 8:30 p.m. EDT). good music and easy listening stations. Russian, German). Fees are $20 a An audition tape is available from course, with a minimum of $60 per Studio Ten Productions, Suite 1329, semester entitling the student to three Exchange Bank Building, Dallas 75235. courses. The fee covers the initial costs They're ganging up of the radio equipment, installation and Tape rights NBC -TV said last week servicing, as well as any materials the on Chicago UHF it has reached an agreement with the course may require, plus testing and BBC for the Western Hemisphere TV grading. KBBI(FM) Los Angeles is rights to BBC tapes of plays performed providing the multiplex channel for the Wciu(TV) Chicago, which has gen- by England's new National Theater educational service. The signal may be erated considerable controversy over its Company, which is headed by Sir monitored on sets installed in YMCA's Saturday night bullfight programs, now Lawrence Olivier. This year the thea- and other community centers. is in the center of civil rights protests ter company is performing Shake- because it plans to air twice weekly the speare's "Othello," G. B. Shaw's "St. former CBS-TV series, Amos 'n' Andy. Joan," and others. Wctu said that despite numerous `La Dolce Vita' in complaints from the Urban League, the Features purchased The Teledynam- National Association for the Advance- ics Corp., New York film syndicator, new TV film package ment of Colored People and similar has acquired four first -run feature films groups, the station will present the for distribution. The four films are comedy TV program which features "The Creeping Terror," "Bomb in the The movie "La Dolce Vita" is fea- Negro actors and is based on the origi- High Street," "Guerilla Girl," and "End tured among the more than 100 films nal Amos 'n' Andy radio series. John of the Line." now being offered to television by Rob- Weigel, wctu president, described the View Viet Nam erts & Barry Inc., Chicago, a newly show as "an American classic." of Metropolitan formed national TV film distribution Over the weekend wctu planned to Broadcasting Co.'s six TV outlets will company. Part of the package is post - give air time to the protesters and sent show a documentary, The American 1960 and many films are post -1948. invitations to all who complained. Wciu Commitment-South Viet Nam. The program, produced by Time -Life Roberts & Barry Inc. has been formed noted that Amos 'n' Andy earlier had Broadcast, will present a composite pic- by Ben Barry, head of his own mid - been rerun on WGN -TV Chicago with- ture of Americans in South Viet west film distribution company, and out protest. Nam. formerly vice president Paul Roberts, New documentary NBC -TV is prepar- TV. The new firm is at of Medallion Dimension IV make ing a documentary on the assassination Street, Chicago. Phone: to 20 East Huron of President Kennedy with special at- 642 -4550. 90- minute films for TV tention to the roles of Lee Oswald, the Mr. Barry said the Astor -Atlantic accused slayer, and of Jack Ruby, who by "La Dolce Vita" library, headed NBC Films has closed a deal with killed Oswald. The one -hour program, includes starring Anita Ekberg, also Dimension IV, a division of the Joseph which will be narrated by Chet Huntley feature titles such as "Last Year at and produced by Al Wasserman, will be "Shoot the F. Robertson organization, Hollywood, Marienbad," "Outcry," for 90- minute science fiction to presented either in the fall or early and the much -awarded films be Piano Player" put in syndication starting in 1965 -66. next year. A later documentary will ex- "Rocco and his Brothers." Of the to- The films will be offered at the Na- amine the decision to drop the atomic said, more than 75% are Ameri- tal, he tional Association of Broadcasters con- bomb on Japan. Former President Har- can -made productions. vention next March. Episodes will be ry S. Truman will be invited to appear The new company also is offering na- in color, for wide- screen theatrical re- on that program. tionally the Woolner color package lease overseas and on 35 mm for TV in which includes "Hercules in the the U. S. In the movies Henry G. Saperstein Haunted World," "Hercules and the Enterprises, Hollywood TV program Unchained Women" and two other ad- syndicator, has entered theatrical mo- venture titles plus 13 full -length science Plenty of color in tion picture distribution with a partner- fiction features now in production. He ship arrangement with Toho Produc- said this package has already been sold Seven Arts' inventory tions of Japan which gives the Saper- to about 30 stations. stein firm theatrical as well as TV dis- Seven Arts Associated Corp. current- tribution rights in the U. S. and abroad ly has more than 403 hours of color to "Godzilla versus the Giant Moth." Peekskill plans 3 shows TV programing available for stations, Robert Rich, vice president and general Name change National Telefilm As- Jackie Gleason's Peekskill Enterprises manager, reported last week. sociates has changed the name of its new television production company last He said Seven Arts has 255 color half-hour series from Confidential Por- week announced new production plans features, which represent about 400 trait to Profile. Mike Wallace is host of and named A. J. Russell as vice presi- hours of programing, and 100 new five - the series. dent in charge of the program develop- minute Out of the Inkwell cartoons in ment department. color. Mr. Rich added that 52 stations Cast set CBS -TV's The Baileys of The new department, which will are presenting Seven Arts color features, Balboa series, which starts in Septem- work in conjunction with CBS -TV, ex- compared with 18 in 1961, 34 in 1962, ber, will have a supporting cast featur- pects to produce three shows this year: and 48 by the end of 1963. ing John Dehner, Sterling Holloway,

62 (PROGRAMING) BROADCASTING, June 1, 1964 Judy Carne, Les Brown Jr. and Clint Howard. Paul Ford stars in the series. More golf Sports Network Inc. will telecast the final two rounds of the $110,000 Cleveland Open golf tourna- ment, June 27 -28 (5 -6 p.m. EDT).

Opera series A series of 13 radio programs featuring Metropolitan Opera star Blanche Thebom, is being produced for syndication by Roger Coleman Inc., New York. Miss Thebom will interview personalities in the performing arts.

Summer schedule WNDr(TV) New- ark, N. J., the educational station for metropolitan New York, has started limited programing for the summer months. The station is on the air Mon- day through Friday, 4 -11 p.m., with no service during the weekend. Regular operations will resume Oct. 5. Radio series The six Westinghouse Broadcasting Co. radio stations will start presentation this month of a series Alice Weston* and of 25- minute programs dealing with causes and effects of poverty in the WIIC Pittsburgh United States. The 10- program series, The Outskirts of Hope, is being pro- are honored to accept duced for Westinghouse by Mitchell M. Benson. the "Golden Mike" New members WSEE(TV) Erie, Pa. and WAPA -TV San Juan, P. R. have This coveted award, presented by John joined Television Affiliates Corp.'s list of subscribers. WAPA -TV is the first sta- Mack Brown, editor of McCall's, is de- tion outside continental U. S. limits to signed "to bring to public attention the join TAC. talented and exceptional women in the 'Tunnel' special A one -hour special, field of radio and television communica- The Longest Tunnel in the World, will tions whose work gave impetus to needed be produced by Triangle Stations in the French Alps. The program will focus reforms in the family, the community on the building of the Mount Blanc and the nation." tunnel and will be carried on six Tri- angle stations during the week of the *Popular WIIC personality tunnel's opening next fall. It will be available to other stations in syndication. Triangle is also producing an hour CHANNEL 11 WI IC NBC IN PITTSBURGH colorcast survey of auto racing in Eu- rope. The program will feature scenes Represented nationally by Blair-TV from Le Mans, Grand Prix of France and Grand Prix of Europe. Adapted from the British Embassy Pictures reports it has concluded arrangements for the production of an American version of a British situation 71101e than a decade of l,orufruciiva Service series, Steptoe and Son, which currently is on BBC -TV. The half -hour series will be filmed in the U. S. and the pilot pro - to 43roadeaetere and th. 4-y 9nduetry gram will be delivered to NBC -TV in October for consideration for 1965 -66.

Season starter WcsS -TV New York HOWARD E. STARK plans to present a three -hour, uninter- rupted production of "Hamlet" on June Brokers -Consultants 17 (8 -11 p.m. EDT). The telecast, from an outdoor theater in Central Park, will mark the opening of the 50 EAST 56114 STREET NEW YORK N. Y. ELDORADO 5-0405 New York Shakespeare Festival's 1964 season.

BROADCASTING, June 1, 1964 63 THE MEDIA

revenue and San Francisco 40 %, no tion on pay TV, Mr. Weaver for con- Weaver gives wonder NAB sends their legal counsel trast pointed to NBC and CBS. Officials and executive vice president to Cali- of both networks have stated publicly fornia to help outlaw this new form of that they oppose government regulation pitch in D.C. competition." of wired TV. "I haven't yet heard from Mr. Weaver was speaking on the Leonard [Goldenson]," Mr. Weaver topic "Should a free broadcaster be said, "but he's got 500 theaters, so may- STV's boss lambastes afraid of free competition" at the be his thinking is obscured." Mr. Gold - FCBA luncheon last Tuesday (May enson is president of American Broad- proponents of government 26). Douglas A. Anello and Vincent casting- Paramount Theaters. T. Wasilewski, the NAB's general coun- Rocking ' the Boat Mr. Weaver regulation of pay TV sel and executive vice president, respec- charged that to the theater owners op- tively, were in New York and unable to posing STV in California "the real attend the luncheon. Mr. Wasilewski world is nothing." He suggested that was in Sylvester L. (Pat) Weaver debated Mr. Weaver on pay TV in they and the NAB supported the refer- last week to address the Washington California last month (BROADCASTING, endum because they think "anything Communications Bar Associa- Federal May 18). that rocks the boat is un- American." federal govern- tion. And the seat of the The audience did include Representa- Mr. Weaver praised broadcasting as "a his verbal ment did nothing to temper tive Oren Harris (D-Ark.), chairman great service." But so, he said, is the excoriation of the opponents of Sub- of the House Commerce Committee; automobile, and - no one wants to outlaw scription Television Inc., who want one congressional staff members who work the airplane. restric- form or another of government on communications legislation; FCC "This cannot be stopped," Mr. Weav- tions on the wired pay -TV firm he Commissioners Rosel H. Hyde, Robert er said of STV. He vowed a determina- heads. E. Lee and Kenneth A. Cox; FCC staff tion to achieve excellence in. program- What kind words he had he mostly members, and NAB personnel, in addi- ing. He said the wired TV .system saved for pay TV in general and STV tion to many of Washington's top com- would provide a "communication of in particular. In 5 -10 years, he said, munications lawyers. ideas" that is outside the pale of com- cables will provide 80% of the audio- In castigating the NAB for its posi- mercial television. He scorned without visual services required by the average American home, leaving 20% for the air. He said, however, that most actual viewing time would still be allotted to commercial television. STV's service, he said, will be "nothing like television at all." It won't be primarily worried about size of audience, he argued, so STV "does not want and will not take the series type of programing which now makes up 90% of the networks' prime -time service." An initiative referendum to outlaw pay TV is being promoted for Cali- fornia's ballots in November, Mr. Weaver noted, but the firm is confident even if the question does make the ballot the people will vote to allow STV to be successful or "go broke in the American style." He said that should STV lose the referendum, which he judged unthinkable, he is prepared to take the issue to the U. S. Supreme Court. Lawyers have advised him, he said, that the referendum is unconstitutional. The California referendum is sponsored by theater owners and others, and Mr. Weaver said "abuses" of the initiative referendum are well known in that state. The National Association of Broadcasters' stand on federal regulation of wired TV is something less than clear (BROADCASTING, May 25, 18, 11). But, Mr. Weaver charged, the Cali- fornia theater owners have enlisted the Sylvester L. (Pat) Weaver Jr. (r) makes of Subscription Television Inc., Mr. NAB in their fight against STV. a point to Francis M. (Scoop) Russell Russell has interests in CATV systems `Disgraceful' The NAB's position, (I) before the Federal Communica- and is NBC consultant. He was NBC's he said, is "disgraceful," but "when you tions Bar Association luncheon last Washington vice president when Mr. consider the fact that station owners in week. FCC Commissioner Robert E. Weaver was network's president and Los Angeles are making 26% profit on Lee looks on. Mr. Weaver is president later its board chairman.

64 BROADCASTING, June 1, 1964 comment the "phony" arguments that panel hearing the case consisted of pay TV will be pressed into a popular KWK asks court Judges Charles Fahy, Wilbur K. Miller service. and Warren E. Burger. He told the communications lawyers Mr. Goodkind, however, said that al- that pay TV "is something you should to reverse FCC though xwx doesn't want to impute the urge your people to get into.... This act of an "employe," Mr. Jones, to the is bigger over TV than TV was over management, Mr. Jones was vice presi- radio." He said "'64 will be the year of Solomon says facts don't dent and general manager of the station, decision for you -certainly it will not penalty; and "the only responsible official on the be later than '65." support Goodkind spot." The licensee, Mr. Goodkind sug- Mr. Weaver said that "if we don't says action was warranted gested, can't be insulated from the ac- make a go of it, I'll be out $25 million." tivity of that kind of station official. But he was confident. No Evidence Furthermore, he said, Mr. Weaver stressed again and again the Kwx St. Louis, under a death sen- requirement that a warning be is- that STV and commercial broadcasting sued before instituting a revocation pro- can co- exist. "Our main influence on tence from the FCC for a year, argued its case for a reprieve before the Dis- ceeding doesn't apply to xwx because television," he said, "will be to make Mr. Jones's deception was willful. everyone buy a color set." trict Court of Appeals in Washington last week. Mr. Solomon said that there is "no evidence" The commission, on a 3 -2 vote last that fraud occurred. He said May, ordered the station's license re- the court had only the commission's STV to check how voked because it had conducted two "naked assertion" - no findings that fraudulent "Treasure Hunt" promo- could be reviewed. In his brief, he had radio -TV cover election tional contests. The decision was up- also argued that the clues broadcast be- held by an identical vote in November fore the last day were so "vague" as to Subscription Television Inc. has on a petition for reconsideration. be meaningless and, therefore, could warned California broadcasters that the But Arthur M. Solomon, counsel for not have caused the public to look for pay -TV company plans to monitor sta- the station, asked the court to reverse the prize. tions during the coming political cam- the commission. He said the facts do However, Judge Burger referred to paigns. not support revocation and the corn - testimony given during the commission The announcement by STV's Robert misson had not afforded the station the hearing that, on the last day of the sec- F. MacLeod, vice president for market- procedural safeguards guaranteed by ond contest a "near riot" had occurred ing, made it clear that the pay -TV in- law. in the park where clues had indicated terest will be keeping an eye on how However, FCC attorney Arthur the prize was located. "Doesn't this broadcasters cover the political scene Goodkind argued that the station had suggest "intense interest on the part of with an anti -pay -TV law on the ballot. misled the public, that its conduct was the public ?" he asked. STV did not identify which stations willful and that the commission was Mr. Solomon said that testimony that would be in the monitor's eye. within its authority in imposing the people were in the park "doesn't meet Mr. MacLeod said that STV felt it sanction. the burden of proof that people were necessary to give warning of its plan to The treasure hunts were conducted misled." monitor in view of the "confusion" in the summer of 1960. In each, the "Are you suggesting that no one was surrounding the National Association station broadcast a series of clues over misled ?" Judge Burger asked. of Broadcasters' opinion on subscrip- a period of days regarding the "loca- "We don't know," Mr. Solomon re- tion television. "Since the NAB's position" of a prize. But in each, the prize plied. tion on the question of free enterprise was not actually hidden until the last Mr. Solomon also said that if punish- seems to vacillate with the proprietor- day. ment were warranted, the commission ship of the enterprise in question, I am Owners Unaware Mr. Solomon said could have taken a number of steps concerned over whether or not the the station management knew nothing short of revocation -a cease and desist broadcasters will fight fairly," Mr. Mac- about the deceptive practices until after order, a short term renewal, a forfeit- Leod explained. the contests had concluded. The own- ure or a warning. ers, he said, were misled by a "trusted "Instead," he said, "the station has employe," William Jones Jr., at the time been brought to the brink of bankrupt- California question: vice president and general manager, cy" because of the protracted litigation who had conducted the contests. touched off by the case-"all because Who wants pay TV? "There was no way" the owners could of the haste with which the commission its have known, Mr. Solomon said. Mr. invoked most extreme sanction." Jones, he added, "concealed his action." Mr. Goodkind said the punishment How do Californians feel about the was unreasonably He noted that the official was later fired. "not severe." He said proposal to amend the state constitution the commission had looked at the rest Mr. Solomon said that under the cir- so as to outlaw pay TV? Two pollsters of the xwx record to determine whether cumstances the station was entitled to asked questions and secured radically other factors would "persuade us not with different answers, according to reports a warning before being confronted to apply revocation." made public last week. a revocation proceeding. He said that But what the commission found, he Facts Consolidated found 54.7% of the Administrative Procedure Act re- said, only reinforced the view that revo- a statewide sample in favor of the meas- quires a warning in cases where the al- cation was merited. He mentioned an- ure to repeal the law permitting pay TV leged offense is not willful. And the sta- other contest conducted by the station, to operate within the state, 26.2% in tion, he said, can't be considered so the Bonus Club. The commission had favor of allowing pay TV to operate "pervaded with evil" that it isn't entitled claimed that contest caused severe in- and 19.1% undecided. The California to the "second chance" a warning convenience to several winners. Poll found a more even division: 41% would have provided. Mr. Solomon, however, said the approving the proposed amendment, He told the three-judge court it could Bonus Club contest had been well run. 42% disapproving, 3% who qualified "perform a service by telling the agency He said there were only three com- their views and 14% with no opinion. when it must issue a warning." The plaints out of 438 winners.

BROADCASTING, June 1, 1964 65 ing his feeling that when those with the Negro civil rights movement. He ETV is main subject little knowledge of TV and much said TV "is color -blind and its hand- knowledge of a subject attempt to pre- maiden, mass advertising, is a great at IERI meeting sent the latter over the former the re- democratizing force," but warned that sult is often dull and unimaginative. "it is important that our disseminators He also firmly rejected the idea of a of international communications not A proposal to explore the feasibility fourth network sponsored and control- build up unattainable goals for the of sending commercial television mes- led by the federal government "because emerging nations." sages abroad by means of satellites was it would supplant local responsibility offered by Donald W. Coyle, president and initiative, because it would be sub- Record misinterpreted, of ABC International, in a talk before ject to more, not less pressure for con- the .34th annual meeting of the Ohio formity, and because it wouldn't work." say Grand Rapids losers State University's Institute for Educa- Ray Stanley, director of Health, Edu- tion by Radio-Television, which met in cation and Welfare's educational televi- Columbus last week (May 26 -28). sion facilities program, and Dr. Law- The three losing applicants for chan- He noted there have been experi- rence Frymire, chief of the FCC's edu- nel 13 Grand Rapids, Mich., last week ments involving the transmission of cational broadcasting branch, addressed asked the FCC to reconsider its grant to West Michigan Telecasters Inc. be- programs by satellites but said there the convention on their respective spe- cause the commission, as one party "has never been any experiment, or cialities. Mr. Stanley discussed the sta- put it, ignored "its the call for experiment, in the area of tus of the grants -in -aid traditional criteria" and mechanism in making the comparative decision commercial television." Mr. Coyle con- program, and Dr. Frymire the "2,500 in favor of West Michigan. tended there is a need to learn all about service." megacycle fixed In awarding the channel West the use of satellites not only as a trans- president to C. Scott Fletcher, of the Michigan the commission reversed an mitter of programs but also of commer- National Association of Educational cials. initial decision by Hearing Examiner Broadcasters' new educational television Forrest L. McClenning that favored In his keynote address to the group, stations division, provided a report on Grand Broadcasting Co. .(BROADCAST- delivered by an assistant, U. S. commis- the status of ETV and the "fast moving ENO, April 27). The other two applicants sioner of education Francis Keppel saw events of the last six years." denied were Peninsular Broadcasting educational TV as having a great po- Washington communications attorney Co. and MKO Broadcasting Corp. tential for "raising the level of television Marcus Cohn told a panel he conducted Grand Broadcasting last week told broadcasting from what someone some- on U. S. public policy on international the commission that West Michigan where called a `wasteland'." He dis- mass media that TV may someday be lacked integration of ownership with cussed the problems of "mythology," viewed as "the major catalytic force management and that the winning ap- money and lack of imagination, stress- which impelled, or at least crystallized" plicant was short on broadcasting experience. These were the grounds on which Mr. McClenning recommended Outstanding Grand. Grand charged that the com- Values mission, in choosing West Michigan, in Radio -TV grossly misinterpreted the proceeding's Properties record. MKO Broadcasting told the commis- ATTENTION: OWNER-OPERATORS sion that West Michigan lacks good programing proposals. MKO Broad- SOUTHERN LISTINGS casting said that West Michigan plans insufficient farm programs and week- 5 KW daytimer in good growth market. end news coverage. Negotiable terms to right buyer on total The commission, in its final decision, price of $100,000. said that it chose West Michigan as 1 00 the applicant had "established a degree of superiority over all other applicants 1 KW daytimer. Specialized program on the criteria of area familiarity and ming. Excellent opportunities. $25,000 planning and for program proposals." down. Liberal terms negotiable. 9O 000 The four applicants for channel 13 have been operating wzzM -TV Grand Rapids on an interim basis. Major market power station. An under- developed facility in one of the South's Changing hands outstanding markets. Terms negotiable. X200,000 APPROVED The following transfers of station interests were among those & Company, Inc. approved by the FCC last week (for BLACKBURN other commission activities see Fon RADIO TV CATV NEWSPAPER BROKERS THE RECORD, page 77). NEGOTIATIONS FINANCING APPRAISALS WPCA -TV Philadelphia: Sold by Ruth M. and Donald B. Crawford to Aaron WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS J. Katz and associates for $219,000. /ames W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Sclph Mr. Katz is an attorney. WPCA -TV, on lack V. Harvey William B. Ryan Stanley Whitaker G. Bennett Larson Joseph M. Sitrick Hub Jackson John G. Williams Bank of America Bldg. channel 17, is on suspended operation. RCA Building 333 N. Michigan Ave 1102 Healey Bldg. 9465 Wilshire Blvd. WHIM -AM -PM Providence, R. I.: FEderal 3 -9270 Chicago, Illinois lAckson 5 -1576 Beverly Hills, Calif. Sold FInancial 6 -6460 CRestview 4 -8151 by Richard D. Buckley and John B. Jaeger to H. C. Arcaro and associates

66 (THE MEDIA) BROADCASTING, lune 1, 1984 for $140,000. Messrs. Buckley and plication followed a sharp debate with- Michigan fund Scholarship fund for Jaeger retain KKHI -AM -FM San Fran- in the commission, with Commissioners business administration students at Uni- cisco, KGIL San Fernando, Calif., and Rosel H. Hyde and Frederick W. Ford versity of Michigan has been estab- WDRC Hartford, Conn. Assignee, Gol- dissenting. They felt the application lished by Ward L. Quaal, executive vice den Gate Corp., owns WPFM(FM) and was incomplete and they objected to the president-general manager, WGN Inc., one -third of WLKW, both Providence, fact that KHAI Inc. had "incorporated" Chicago, in honor of his late father, and the WHIM -AM -FM sale is condi- KHAI's transmitter site and engineering S. E. Quaal. Initial gift was $10,000. tioned to the disposal of the other sta- data in its application. WGN Inc. is licensee of WGN -AM -TV Chi- tions. Mr. Arcaro, an attorney, also A spokesman for KHAI Inc. last week cago and parent of KDAL-AM -TV Duluth, has an interest in wTEv(Tv) New Bed- said that the stations' engineering data Minn. 1 kw daytimer had been reviewed, brought up to date ford, Mass. WHIM is a New home KAOR Oroville, Calif., has and "certified" new on 1110 kc, and WHIM -FM is on 94.1 by the applicant's broken ground for its new $45,000 consulting engineer. me with 17 kw. studio -office building at the Prospector's The spokesman also denied Wisz Glen Burnie, Md.: Sold by a report Village motel in southwest Oroville. In- in BROADCASTING that KHAI Inc. had L. W. Gregory for $175,000 to Harold cluded in the new facilities will be a "specified KHAI's transmitter site and H. Hersch and Samuel J. Cole, each large enough to accommodate equipment presumption studio 40 %. Messrs. Hersch and Cole have in- on that if its orchestras and choral groups. application was successful, present own- terests in WPBW -AM -FM Manassas, Va., er would be forced to sell tangible fa- New deadline FCC, on request of and Mr. Hersch is majority owner of cilities (CLOSED CIRCUIT, May 25). the National Association of Broadcast- WQVA Quantico, Va. Wisz is a 500 w He said that KHAI Inc., if successful, ers, has extended time for reply com- daytimer on 1590 kc. proposes to buy new transmitter and ments from June 11 to June 18 on WDLR Delaware, Ohio: Sold by studio equipment and lease studios in proposed rules to govern grants of T. H. Oppegard, Carl R. Lee and C. the Royal hotel in Honolulu. He said microwave facilities to relay programs Robert Taylor to William C. Clay Jr., no thought had been given to buying to community antenna television sys- R. J. and William R. Reynolds and the stations' facilities. tems (BROADCASTING, April 27). Robert V. Doll for $95,000. Messrs. KOLN -TV KOLN -TV Doll and Clay have interests in WFKY expands Lincoln, Frankfort, Ky., and all four have in- Media reports... Neb., has begun construction on a new terests in WMST Mount Sterling, Ky. major addition to its facilities. The Office move WNDr(Tv) Newark -New WDLR is 500 w daytimer on 1550 kc. building, which will house the projec- York, educational channel 13, will move tion room, audio and video control COMMUNITY ANTENNA TV to new offices at 304 West 58th Street, rooms, newsroom, plus shop and storage Six CATV's with 2,300 subscribers New York, around July 15. The sta- rooms, will cost approximately $200,- owned by Thomas W. Mitchell and Roy tion's development offices also will 000, including new equipment. The Bliss's Western Television Corp. in move to the new building. expected completion date is Nov. 1. Worland, Greybull, Basin, Thermopolis, Lander and Riverton, all Wyoming, sold to Community Television of Wyoming, a joint venture of Bob Magness, op- EXCLUSIVE BROADCAST PROPERTIES! erator of cable systems in Montana and Nevada, and Carl M. Williams, presi- SOUTH -Radio and VHF television stations in small market. dent of Systems Management Co. and Six year payout opportunity for owner -operator. TeleVision Communications Corp. of Priced at $150,000 with 29% down. Contact - Denver. Price undisclosed. Boyd Kelley in our Dallas office. MIDWEST -Only radio station licensed to market of 50,000. FCC withholds KHAI Profitable operation with valuable real estate priced at $210,000, 25% down and a long payout. Con- application temporarily tact- Richard A. Shaheen in our Chicago o fîce. The FCC last week set aside its ac- ROCKY -Inexpensive radio station ownership opportunity in ceptance of Radio KHAI Inc.'s applica- MOUNTAINS beautiful vacation area. $20,000,000 expansion tion for an AM station on 1090 kc in starting in same region. Total price of $40,000 with Honolulu. Acceptance of the applica- $10,000 down. Contact -John D. Stebbins in tion would result in a comparative hear- our Chicago office. ing between KHAI Inc. and KHAI, which is already on the frequency and is seeking renewal of its license. A commission official said the agency reconsidered its earlier action because (.2;0 of uncertainty over whether KHAI Inc. + //%%'//, l!%% /% would have a transmitter site available. ..., -' l/// A letter requesting this assurance from .i,_J ,.& ASSOCIATES, INC. the applicant was being prepared by Join F. Hardesty, President the commission staff last week. NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES Radio KHAI has said that, if its application is granted, it would use the WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO transmitter site now used by KHAI. This 1737 DeSales St., N.W Tribune Tower 1511 Bryan St. 111 Sutter St. EXecutive 3 -3456 DElaware 7 -2754 Riverside 8.1175 EXbrook 2 -5671 property is owned by KORL Honolulu. The commission wants assurances KHAI RADIO TV CATV NEWSPAPERS Inc. will be able to reach leasing arrangement with KORL. ^.4.06 tcect ik iG; t `CXiPiX+F/rccclt!- t(fllGrc The earlier action accepting the ap- 1060

BROADCASTING, June 1, 1964 67 FCC sees nothing wrong in WGRY sale

The acquisition of a broadcasting property by a newspaper in the same community does not automatically re- re in of mass sult an undue concentration media. The FCC expressed this view in approving the sale, for $262,500, of WIRY Gary, Ind., to the Gary Printing and Publishing Co., owner of the only daily newspaper in Gary, the Post- Tribune (BROADCASTINGI, May 25). WWCA Gary and WLOI -AM -FM La Porte, Ind., which face competition dun from WGRY, had urged the commission to deny the application for assignment Dr. Gaylord P. Harnwell, president of of license. They contended, among the University of Pennsylvania, looks other things, that the sale would result on as Leonard Goldenson, AB -PT pres- in a concentration of control of mass ident, signs grants for the first two media in Gary. annual $2,000 communications fellow- The commission, however, noted that ships. the Gary area has an "abundance" of radio, television and newspaper service the Annenberg School in cooperation from nearby Chicago. It added that with the graduate division of the Whar- dan Gary has additional fulltime AM serv- ton School of Finance and Commerce ice from WWCA. at Pennsylvania. These facts, the FCC said, distin- The new master's program includes guish the case from one in Miami, courses in the theory and history of Okla., in which the proposed sale of an communications, advanced business sys- AM station was designated for hearing tems, management accounting, legal as- on a concentration-of -media issue. In pects of business, economics and public the Oklahoma case, the commission re- policy, mass media in America today, called, the only AM station in the city and personnel and labor management. was to be sold to the company that The first fellowship will be awarded owned the only newspaper there. That for the coming school term and can be proposed sale was cancelled before it renewed next year, along with another went to hearing (BROADCASTING, Oct. fellowship award for another first year 21, 1963). student. "The commission has no specific rule Leonard H. Goldenson, president of concerning ownership of stations by AB -PT, said the fellowships are to be newspapers," the FCC said. "Our touch- a contribution toward filling what he stone in each case is, of course, the called "a great need in our industry public interest." The facts in the Gary for professionals trained in the history, case, the commission added, do not tradition and special responsibilities of raise "a substantial question" as to free communications in an open so- whether the sale "would create a com- ciety, combined with training in the munications monopoly inconsistent with skills of business administration. the public interest."

THE The commission vote was 5 -2, with EMT Chairman E. William Henry and Com- 140 missioner Kenneth A. Cox dissenting. Goldenson sees decade REVERBERATION UNIT of expansion for TV Redundancy to some is unnecessary repetition. To AM broadcasters, energy "repetition" AB -PT establishes Leonard H. Goldenson, president of means a louder fringe area signal -which means more sales power. Increasing audio American Broadcasting- Paramount The- redundancy with the world famous EMT 140 $2,000 fellowships aters, last week predicted that by 1975 reverberation unit means a "more live" sta- advertising expenditures in television tion sound. For FM stereocasters, the two Two annual fellowships of $2,000 will increase from the 1963 high of channel unit also adds true stereo dimension each in communications management $2.62 billion to approximately $4.3 bil- -even to mono material. No moving parts means no "on -air" failure worries. have been established by American lion. During the same decade, he fore- Management: Write for details and Broadcasting-Paramount Theaters at the cast, radio advertising expenditures will demo disk. Annenberg School of Communications rise from the present $799 million to GOTI--A of the University of Pennsylvania. In $1.3 billion. AUDIO CORPORATION conjunction with the new fellowships a Mr. Goldenson, speaking in New 2 WEST 46th STREET, NEW YORK, N.Y., 10036 degree of Master of Arts in Communi- York at a meeting of the Society of TELEPHONE: 212 -CO 5 -4111 cations Management will be offered by American Business Writers, said he ex-

68 (THE MEDIA) BROADCASTING, June 1, 1964 er.n,rikea..ors pects the `63 million TV sets in the United State§ to be increased to 130 million by 1975 and predicted that approximately 50% of all U. S. TV homes will have color by that time. COMMUTW Color and "new imaginative uses" of television will figure prominently in TV's billings growth over the next dec- CAKO US1?L ade, he asserted. According to Mr. Goldenson, television is entering a bright period of expansion in all parts of the earth. He said network broadcasters must become more active in the international market, noting that "the rate of growth of television overseas is even greater than it is in this country." Looking forward to a future of in- novation for television, Mr. Goldenson said that some advertisers are already At day's end, some 3 million Angelenos considering international marketing journey home ... to the mountains, beaches, plans which would call for the same valleys, cities, and suburbs. Their regular program to be telecast in the same rela- companion in these hurried hours is radio. And tive time slot on stations throughout the regularly most listeners who are affluent, AFTERNOON, MORNING OR world. He said this approach responsive adults relax along the way to the would EVENING ... KPOL REACHES always beautiful music and penetrating news point up similarities in public tastes. "If SOUTHERN CALIFORNIA'S LARGEST a program is popular in the United commentary of 50,000 -watt KPOL, AM & FM. AUDIENCE OF AFFLUENT ADULTS States, there is a very good chance that Pulse, and/or your own good judgment, will it will be equally popular in most parts show that KPOL is always among the of the free world," he said. audience leaders in adult listenership and has He also predicted that within a "few the largest audience by far of any of years" television would provide a Los Angeles' good music stations. means of distributing newspapers, with set owners getting a facsimile of the front page of their morning paper by pushing a button on their TV sets the night before. He stressed TV's importance in the all ages development of new nations, and all over America, people of added: "Television has raised the level are listening to the radio again, to of public interest and awareness of this country with its rapid growth overseas. It can not help but aid the develop- THE LIVES OF HARRY LIME ment of democratic institutions in Orson Welles many of these lands." CAPT. HORATIO HORNBLOWER Justice files suit Michael Redgrave against Scripps SCARLET PIMPERNEL The Justice Department filed an antitrust suit last week to force E. W. Marius Goring Scripps Co., publisher of the Cincinnati Post and Times Star, to divest itself of THEATRE ROYALE its controlling interest in the city's only other daily newspaper, the Cincinnati Laurence Olivier Enquirer. Although Scripps also owns wcpo- SECRETS OF SCOTLAND YARD AM -FM -TV Cincinnati, the stations are Clive Brook not mentioned in the action. A Justice Department official stated that "antitrust actions are based on the facts of THE QUEEN'S MEN a particular case, and this case is being Royal Canadian Mounted Police brought up because of the circumstance of a newspaper monopoly in Cincin- nati." THE BLACK MUSEUM The E. W. Scripps Co. owns the Orson Welles Scripps-Howard newspaper chain and, in addition to wcpo, waws(TV) Cleve- 7 network series ... 364 radio dramas . land, wMC Memphis, wNox Knoxville, mu 9-5857 Tenn., and wPTV (TV) West Palm Beach, irving feld, 230 park ave., new york Fla. 69 BROADCASTING, fune 1, 1964 tive vice president in charge of NBC Susquehanna river and by Jan. 1, 1965, A full agenda Radio, will report on the network, in the nine awards of Binghamton and emphasizing its continued sales ad- all of Johnson City, N. Y. vances. Emerson Foote, board chair- Triangle, whose only CATV interest NBC meeting man and president, McCann- Erickson is Empire, is opposing the proposal at Inc., also is scheduled to speak. of another broadcaster-Cox Broad- A highlight of this year's conven- casting Co. -to provide microwave Sarnoff keynoter to cover tion will be a first showing of a spe- service to CATV's in Chambersburg cial TV presentation coupled with a and Tyrone, both Pennsylvania. Cox wide range; array of brass progress report and fall program plans has applied for microwaves to relay that on subsequent dates will be re- programs from stations in New York to meet with affiliates peated in New York (June 8) and Chi- and Philadelphia. cago (June 11) for agencies, advertisers and station representatives Spartan requests oral Group ownership of television and (CLOSED CIRCUIT, May 4). The din- radio stations will be upheld as a source ner for affiliates- featuring NBC en- argument on translator of singular benefits for viewers and tertainment stars -will be held June 3. in speech to be made by NBC listeners licensee of board chairman Robert W. Samoff at Spartan Radiocasting Co., WSPA -TV Spartanburg, S. C., last week the annual convention of NBC af- ABC -TV denies KPTV(TV) filed for oral argument on its applica- filiates this week. a Ashe- Stations under common ownership tion for VHF translator in charges of conspiracy ville, to avoid a hear- have access to resources, particularly N. C. Determined ing on FCC general policy, Spartan in programing, that often are not avail- ABC -TV has filed an across- the -board able to single-station operations, Mr. said it will request withdrawal of its denial of charges by KPTV (TV) Port- application if the commission denies Samoff is expected to tell the affiliates land, Ore., that ABC and the Fisher oral argument or, as a result of the ar- at their June 2 -3 meeting at the Beverly group of stations have conspired to re- again refuses Hilton Hotel in Beverly Hills, Calif. gument, to make the grant strain trade and acquire a monopoly in without a hearing. His speech, at a Wednesday lunch- Portland (BROADCASTING, March 2). The eon for both TV and radio affiliates, al- commission designated the Spar- The ABC -TV affiliation switched tan application for a hearing so is expected to deal with a broad from because KPTV to the Fisher -owned KATU range of other subjects including ra- (Tv) of the agency's policy prohibiting VHF Portland, Mar:" . I, and KPTV, translators dio's resurgence, color television, pay which is in areas with a "heightened TV and community antenna television. owned by Cl: 1ft Industries Inc., potential for the future expansion of charged Robert E. Kintner, president of NBC, Fisher with a power play in UHF." The applicant, which is li- acquiring censee of WSPA -TV (ch. 7) will speak at both the radio and TV the affiliation. Fisher's KOMO- Spartanburg, meetings. TV Seattle is affiliated with ABC, and said it does not believe that the Ashe- alleged ville area offers a "heightened poten- A special presentation also is xPry that Fisher threatened to slated tial" for TV affiliates by NBC -TV's Walter seek CBS -TV affiliation for the Seattle because of what it called "unre- D. Scott, executive vice president; station unless ABC syitched to KATU- futed" facts that there are "virtually" Mort no Werner, vice president, programs; Don (Tv) in Portland. The suit asked for UHF sets in Asheville and the area is already Durgin, vice president, sales, and $12,750,000 and revocation of both served by three other VHF NBC stations. News's William R. McAndrew, execu- Fisher licenses. Spartan tive vice president and Julian Good- Chris -Craft is a diversified firm that said it did not wish to be- man, vice president. also owns xcoP(Tv) Los Angeles. come involved in a long proceeding when, Radio affiliates are expected to hear it asserted, all that is in question a major speech on radio's is the reclaiming of service area lost dimensions when by Robert L. Redd, its moved its transmitter from executive vice Binghamton CATV system Paris Mountain president, creative services, western di- to Hogback Mountain vision of Erwin Wasey, Ruthrauff (BROADCASTING, July 1, 1963) and & due to start in August whether the Ryan. William R. McDaniel, execu- FCC's UHF protection policy should be applied in the grant Construction has begun in Bingham- of the application. ton, N. Y., on a community antenna TV system that will bring into the area 3 new NBC affiliates programing of four New York stations WNRK to go on air and three outlets in Binghamton, it was NBC Radio announced last announced last week by Howard W. WNRK Newark, Del., a 500 w day - week that three stations -wLon Moffat, General Manager of the Em- timer on 1260 kc plans to be in opera- Atlantic City; xvOB Great Bend, pire State Cable TV Co. The Company tion about June 15. Kan., and KBMN Bozeman, Mont. is a wholly owned subsidiary of Triangle James G. Smith, a -will become network affiliates Publications Inc., whose broadcasting Dover, Del. busi- today (Monday). division operates WNBF- AM -FM -TV Bing- nessman, organ- WLDB is owned by LeRoy and hamton among its other stations. ized the station's Dorothy Bremmer. It operates on Mr. Moffat said that by early August licensee, Radio 1490 kc with 1 kw day and 250 wPrx(rv) and WOR -TV New York as Newark, and w night. Kvas, owned by Kvon well as WBJA -TV, WINR -TV and WNBF -TV serves as its presi- Inc., operates on 1590 kc with 5 Binghamton will be available to CATV dent. William S. kw fulltime. KBMN is owned by subscribers in the upstate area. WNEW- Cook, executive KBMN Inc. and operates on 1230 TV and wNDT(TV) New York will be vice president and kc with 1 kw day and 250 w a general added at later date. He said that ca- Mr. Smith manager, night. ble line service is expected to begin in is a 10 -year vet- early August in sectors south of the eran in Delaware radio.

70 (THE MEDIA) BROADCASTING, June 1, 1964 EQUIPMENT & ENGINEERING Sarnoff gets Yeshiva award, LBJ tribute

RCA CHAIRMAN CALLS FOR PRESIDENTIAL TEACHERS A presidential tribute and a science Yeshiva's president, presented General award to Brigadier General David Sar- Sarnoff with the award and cited him noff, RCA's board chairman, high- as "an outstanding industrial statesman lighted a May 24 ceremony launching of the 20th century" and as a "pioneer Yeshiva University's (New York) $15 in science and technology." More than million science center development pro- 700 businessmen and industrialists at- gram. tended the dinner at the Waldorf As- General Sarnoff, who received Ye- toria, and a keynote speech was made shiva's first Distinguished Science by astronaut M. Scott Carpenter. Award in recognition of his contribu- In noting a "growing separation" of tions to science and technology, pro- many of "our finest" professors from posed the creation of a White House - teaching, General Sarnoff also expressed WHY sponsored program of presidential "justifiable concern" over college -level teachers on the elementary and secon- teaching. He said: "More and more dary school level. the task of educating new college gen- ARE The proposal, he said, would parallel erations, especially in the sciences, is President Johnson's plan made recently being left to less experienced hands, in- to honor the nation's most talented high cluding graduate students." BROADCASTERS school graduating students with the On other teaching levels, General title of "presidential scholar." President Sarnoff suggested a panel of best quali- Johnson's tribute -a filmed message - fied teachers be drawn up by educa- GOING TO spoke of the broadcast pioneer as "my tional associations and that the same dear and old friend" and hailed the special commission chosen to select RCA board chairman's contributions to "presidential scholars" also select teach- the country (see text below). ers who would become a member of ENTRON At the ceremony, Dr. Samuel Belkin, an academic "legion of honor." FOR CATV?

Simple. Broadcasters are finding out how Entron CATV systems deliver Text of the President's statement TV signals with unfailing fidelity and constancy, most economically. "I'm delighted to be able in this that the arts and sciences may con- Broadcasters are finding out that way to join you in the tribute to my tinue to flourish with increasing lus- Entron manufactures CATV equip- friend General Sarnoff. ter.' That same wish seems to be the ment that is of the finest broadcast "It has been said that the greatest basis for this project. We need more quality. And use of a lifetime is to spend it for scientists. We must have more sci- ... they're also find- something that outlasts it. By that ence teachers. Our very future de- ing out that any CATV technical standard, General Sarnoff has already pends upon more scientific research. problem can be solved by Entron's more than earned the award that The Graduate School of Science, staff of engineering experts. All you present to him tonight. Few peo- which the new science center will have had many years of experience ple have contributed more to our be- house, therefore is directly respon- loved America. He is responsible sible to the wishes of the first Presi- in the field. Something else of par- for major expansions on the horizons dent -and to the wishes of your cur- ticular interest to broadcasters; of knowledge. He has brought the rent President. Entron offers complete counselling benefits of science and technology "I understand that Scott Carpenter and financial planning for every in- to all the people. He has devoted is with you this evening. On this, himself with a singleness of purpose the second anniversary of Scott's stallation. to the advancement of scientific flight, it is particularly appropriate, See us at the NCTA Convention thought and the advancement of sci- I think, that General Sarnoff be hon- at the Bellvue- Stratford Hotel entific talent to national problems. ored for refusing to be bound by in Philadelphia, June 14 -19. "No one better illustrates the gen- existing frontiers of science, that a Or, write to us for complete infor- ius of America. His life, from immi- new science center be established to mation. grant boy to industrial statesman, is enlarge our scientific inquiry repre- an inspiring record. The establish- sented by Scott Carpenter's flight two ment of a new science center for years ago and General Sarnoff's rec- Yeshiva University is a fitting occa- ord of a lifetime. sion for the presentation of the Dis- "As a holder of a degree from tinguished Science Award to Gen- Yeshiva, it gives me great pride and I N C O R P O R T E O eral Sarnoff. satisfaction to participate in this trib- "George Washington once wrote, ute to my old and dear friend David SILVER SPRING, MARYLAND 'if I have a wish ungratified, it is Sarnoff." 301 - 622 -2000

BROADCASTING, June 1, 1964 71 One aspect of the problem is pomtea tenna Relay -and would be either the up by the renewal applications of some 12,575- 12,825 me band, now part of the CATV air links dozen CATV's for microwave licenses business radio service, or in the 12,700- in the common carrier service that have 13,200 me band, now used for television be been designated for hearing by the com- auxiliary services. In either case, the may shifted mission. new service would be administered by At the time they were granted their the Broadcast Bureau. FCC proposal would move licenses -more than five years ago - In putting the two proposed CATV the systems were prohibited by com- services in nearby bands, one official systems out of present mission rules from obtaining licenses in explained, the FCC would provide for any other service. But they were "frequency equality." Equipment used common carrier band granted licenses as common carriers on in one could be used in the other. their promise that, like common car- There would be no particular advantage riers, they would offer to serve any in being a common carrier licensee, as The FCC is considering a proposal customer at nondiscriminatory rates. there is now, he noted. to find a new home in the spectrum for Although they made their service Two other proposals are under con- microwave licensees serving community available, they are still essentially serv- sideration for saving spectrum space. antenna television systems, and to ing only themselves. And the commis- One calls for reducing the bandwidth tighten up the rules and standards for sion wants to end the "fiction," as one to be made available to CATV's, from CATV microwave use. official put it, that they are common 25 to 12.5 me per channel. Engineers The proposal, which has been under carriers. say this is feasible, but concede it study for months, grows out of two Tighten Rules The commission staff would result in higher equipment costs. commission concerns. has drafted a notice of proposed rule - The staff is not unanimous on the wis- One is the presence in the 6,000 me making under which a CATV wishing dom of this proposal. common carrier band of CATV micro- to qualify as a common carrier would The other would limit, in general, wave licensees that are essentially pri- have to demonstrate that 50% of its CATV's to 10-channel systems. A cable vate users. The other is that CATV's customers would be from the public. operator seeking a larger system would are, as officials express it, "spectrum The proposal would also move CATV have to convince the commission of the hogs." CATV's use 25 me of band- microwaves out of the 6,000 me band need for one. width for each channel of service, an into two higher bands. The FCC is It is understood that if the shifting amount that is doubled at each relay said to feel the 6,000 me band is con- proposals are adopted, CATV systems point. gested now, and that room should be now licensed in the 6,000 me band In their effort to deal with these provided for the expansion needs of would be given a number of years - problems, FCC officials expect to be long -haul common carriers. perhaps five-to amortize the cost of accused of attempting to stifle CATV One of the higher bands would be their equipment before being required development. The proposal under study 10,700 -11,700 me for all firms that serve to apply for a frequency in a higher would add to the equipment costs of outside CATV customers. Common band. microwave licensees serving CATV's carriers such as Bell Telephone Co. The commission, which began dis- and move those licensees out of the would be granted microwave frequen- cussing the proposal two weeks ago, is lower end of the spectrum where propa- cies in this band to serve CATV's. expected to consider it again at its meet- gation characteristics make possible long New Service The other would con- ing this week. However, action is not relay hops. stitute a new service -Community An- expected soon.

NCTA wants no more delays on CATV microwave rules

FCC Chairman E. William Henry ever justify." 15 days before and after the pro- was cautioned last week that further By that June deadline broadcasters grams of TV stations within grade delays on the commission's proposed will have had almost two months A or B contours in which they op- rulemaking on microwaves serving "to analyze and rebut, if [they] can" erate, Mr. Stevenson advised. community antena television systems NCTA's comments on the rulemak- "If the commission were to extend should not be granted unless it drops ing, Mr. Stevenson continued. The the time for reply comments in order requirements for delayed non- dupli- National Association of Broadcasters to allow original research to be con- cation from its interim rules. has "simply assumed the correctness ducted rather than to reply to com- Deadlines for reply comments on of the proposed rules" even though ments which have been filed, it the rulemaking have been extended broadcasters had the "burden of would be prejudging the outcome in until June 18. furnishing specific evidence," he effect," Mr. Stevenson said. Fred J. Stevenson, chairman of added. Such an extension would impose the board of the National Commu- The NAB's Television board is to the "very stringent" interim rules nity Television Association said meet June 16 to consider CATV and for "an indefinite and undeterminable Thursday (May 28) in a letter to pay TV policy recommendations of amount of time, particularly in view Chairman Henry, that broadcasters the committee on free TV in Amer- of the traditional August recess," he "have everything to gain and nothing ica. added. to lose from a perpetuation of the sta- However. if the FCC were to In conclusion Mr. Stevenson tus quo because the interim rules on grant more time, it should drop its quoted commissioner Lee Loeving- delayed non -duplication by CATV interim rules requiring CATV's seek- er's comment that interim rules systems are very probably much ing new microwave services to agree favoring local TV stations were a more severe than the facts could not to duplicate simultaneously and prejudgment of the rulemaking.

72 (EQUIPMENT & ENGINEERING) BROADCASTING, June 1, 1964 ABC gets new gear for your tower ROHN s' for political year requirements check SYSTEMS ABC News announced last week three new transistorized items of television j A complete tower equipment that it will use to provide erection service more mobile coverage of the political conventions this summer. that has these The "Newschief," a 25 -pound self - special advantages: contained "television station," built by Sylvania, and first used by ABC News DEPENDABILITY during the Winter Olympics earlier this RELIABILITY year ( BROADCASTIN I, Jan. 27), will be used extensively by the network during Robert Sammon (I), manager of con- COMPLETE vention- election-inaguration coverage the conventions. ENGINEERING ABC News also will use a 100 -pound for ABC News, and commentator Bob transistorized Ampex 660 Videotape re- Young, inspect new microwave equip- COAST TO COAST ment that ABC will use in its corder, which uses standard -sized tape conven- SERVICE that can be played on any other 660 tion coverage. tape recorder. The machine can stop Be sure to obtain price quota- tions and engineering assist. the tape at any time to show a still once for your complete tower frame. begin early in 1965, Mr. Truesdell said. needs from America's foremost Frank Marx, president of ABC Engi- Zenith displayed 27 new basic model tower erection service. neers, also reported that two portable color tube is a 90- degree, three -gun, microwave units, a transmitter and re- shadow mask type. It is four inches ceiver, have been purchased from shorter than the conventional 70-de- Microwave Associates for use at the gree, 21 -inch round color tube now in conventions. The units can be carried general use. Because of the pricing fac- by one person, will replace five heavier tor, "the present 21 -inch tube will be pieces of conventional equipment and the dominating factor in the industry have 10 times the power of the older for some years to come," Mr. Truesdell ROHN SYSTEMS, INC. equipment. said. 6718 W. Plonk Rood Peoria, Illinois Mr. Marx said ABC News expects to Zenith displayed 27 new basic model purchase other sophisticated equipment, color TV sets for 1965 using the round after testing has been completed, in 21 -inch color tube. The company also time for the conventions. showed 32 new black- and -white models for next year. no problems Admiral showed 20 new color TV in your programming sets in its line, also using the round 21- Zenith, Admiral unveil inch tube. Admiral introduced a full line of new monochrome TV sets as new color -TV sets well as radios and phonographs. Both Zenith Radio Corp. and Ad- miral Corp. last week announced new Technical . BAVARIA color television sets, priced under $400, topics in conjunction with displays of their Adds new gear WEAT -TV West Palm new 1965 radio -TV set lines. RCA Beach, Fla., has purchased $300,000 of earlier disclosed its new color line with equipment, including a General Electric price cuts bringing the leader down to 4- vidicon color film camera chain, an $399.95 (BROADCASTING, May 18). Ampex 1100 Videotape recorder, two Zenith Sales Corp. on Thursday at its camera chains and a new mobile unit. distributor meeting in Chicago unveiled WEAT -TV will begin local color pro- the firm's production prototype models graming about June 1. of color TV receivers using a new 25- New FM amplifier Entron Inc., Silver inch rectangular color picture tube de- with Spring, Md., electronics manufacturer, veloped by the Rauland Corp., Zenith's has announced a new high -low FM dis- BAVARIA TV- Productions tube manufacturing and research sub- tribution amplifier, LHD -404R. The unit sidiary. Zenith also has a new color is designed to feed low and high VHF chassis for the set. and full FM signals into as many as Zenith intends to market "a limited four distribution lines with an output line of receivers with the new rectangu- level of 50 dbmv at channel 13. Bavaria Atelier GmbH - lar tube and chassis next year," accord- Munich /Geisolgasteig Germany ing to L. C. Truesdell, Zenith Sales New tone system Teletronix Engi- president. Angeles, Corp. These sets will have to neering Co., Los has an- American Representative be "considerably higher in price than nounced a new remote control system Munto Podhoner 1546 Broadway, New York 36, N. Y. present color sets," he indicated. Pilot for radio and television based on ad- Tel: RI 6 -1442 production runs are expected to begin vanced optical and solid -state tech- late this year with mass marketing to niques.

BROADCASTING, June 1, 1964 73 FATES & FORTUNES

BROADCAST ADVERTISING at American Research Bureau, Belts- Manus, John & Adams, and Robert ville, Md. Kohn, of Audits & Surveys Inc., join Lon C. Hill, copy AST's sales staff. Frank William Rimmelin, account execu- New York director at Chirurg & Adrana, formerly of J. Walter Thomp- tive, promoted to commercial manager Cairns, New York, son, heads ASI's Chicago office. elected VP. Mr. Hill of WTOL -AM-FM Toledo, Ohio. Sue Masterson, former office man- joined agency in 1962, Erwin W. Mark joins Erwin Wasey, ager- saleswoman for John E. Pearson moving from J. Wal- & Ryan, Philadelphia, as di- Ruthrauff Co., San Francisco, joins sales staff of ter Thompson, that rector of media planning and market KPAT -AM -FM Berkeley, Calif. Earlier city, where he was was formerly director development. He item regarding Miss Masterson's ap- senior writer on Ford of media and market development at Mr. Hill pointment erroneously had her joining account. Arndt, Preston, Chapin, Lamb & Keen, sales staff of WPAT -AM -FM Paterson, N.J. Robert E. Layton joins Lynn Baker that city. Bill Muyskens joins McCann -Erick- Inc., New York, as senior account exec- Joe Nichols, formerly of KPRL Paso son's New York creative division. He utive. He was formerly account exec- Robles, Calif., joins KACL Santa Bar- was formerly at J. Walter Thompson, utive at BBDO, that city. bara, Calif., as account executive. that city. Kendrick R. Wilson Jr., director of Wim van der Graaf, formerly account John Harvey, formerly of Bur- Crosley Broadcasting Corp., Cincinnati, manager for Waldie & Briggs and ac- Leo elected director of Avon Products., New count executive with Roche, Rickerd & nett Co., Chicago, joins Campbell - York. Cleary, both Chicago, joins Griswold - Ewald Co., that city, as creative direc- Eshleman Co. there as account execu- tor. Owen A. Brady, for past 14 years Edgar M. Griswold joins Maxon VP and account supervisor at Ross Roy Inc., New York, as senior VP and cor- tive. David E. Ham, formerly VP of Buti-Roberts Advertising, Chicago, joins Inc., Detroit, joins Campbell -Ewald, porate director of account manage- that city, as account supervisor. ment. He was formerly senior VP at Griswold -Eshleman as copywriter. William Esty, that city. James F. Lloyd appointed PR ac- Howard W. Cole- Ad- man joins A. C. Niel- John P. Hoag Jr., VP- Leo count executive at Byer & Bowman marketing; sen Co., New York, A. Harrington, creative VP, and Lincoln vertising, Columbus, Ohio. as director of sales D. Wright, account ex- controller, elected to board Klee C. Dobra appointed promotion for Nielsen of directors of Hoag & Provandie Inc., WTOP -AM -FM Washington. ecutive at Station Index. He was Boston, at agency's annual stockholders Joel Glassman joins sales staff of formerly advertising meeting last week. WRFM(FM) New York. He was pre- and promotion direc- George S. Squibb elected VP- market- viously on sales staff of Fred Niles tor at WTCN -AM -TV Mr. Coleman ing for E. R. Squibb & Sons, division of Productions, that city. Minneapolis. Olin Mathieson Chemical Corp., New Marilyn Beaudry appointed director York. He succeeds Fred J. Stock, cor- Alwyn W. Knight, formerly with N. in charge of research operations in Los W. Ayer & Son for 16 years, named PR porate VP, named general manager of Angeles office of Audience Studies Inc., Squibb division. director of D. P. Brother & Co., De- TV program and commercial pretesting troit. He succeeds Harry Cushing, who Ross Barzelay named marketing service subsidiary of Screen Gems Inc., has resigned to take public relations manager of Post division of General New York. Other appointments at ASI: post with Chrysler International, Foods Corp., White Plains, N. Y. He is Irwin Tuchfeld, for past two years with Geneva, Switzerland. Mr. Knight's last succeeded as advertising and merchan- company's testing facilities in Los An- assignment with Ayer was manager of dising manager of Post division by Wil- geles, transfers to Audience Studies that agency's Honolulu office for two liam L. Jackson, who was previously Ltd., London, as overseas client service years. group product manager -cereals. supervisor. Dennis DeWitt also joins London office as client service execu- Robert A. Olsen, general marketing Jim Rogers named head of George P. tive. John Marting, formerly of Mac- supervisor in New York for BBDO, Hollingbery Co.'s new St. Louis office. joins Pittsburgh office of Fuller & Smith He was formerly account executive in & Ross as executive on Alcoa account. firm's Chicago office. Earl Timmons, western region research director at FSR, elected Ralph M. Watts named to newly cre- Kolata seeks office VP, with head- ated post of premium development quarters in Los Angeles. manager of Lever Brothers Co., New Carl V. Kolata, president and Jim McTighe, for past four years ac- York. He was formerly merchandising general manager of Watertown count supervisor in Los Angeles office project manager in household products Radio Inc., licensee of WTTN -AM- of MacManus, John & Adams, pro- division. FM Watertown, Wis., has received moted to director of account services. Allan Shevin appointed national the Republican nomination and sales Gene Shay, promotion and merchan- administrator for Sony Corp. of Amer- is running for Congress against dising director of WHAT -AM -FM Phila- ica, New York. Representative Robert W. Kas- tenmeier (D- Wis.). delphia, joins copy staff of Firestone- Einar C. Akerson, formerly VP- treas- Mr. Kolata, president of the Rosen Advertising, that city. Michele urer and business manager of Charles Associated Press state broadcast- Dickerman joins Firestone on traffic Bowes Advertising, Los Angeles, ap- er association, is a former Water- and production staff. pointed controller of Carson/Roberts town city councilman former Dona Advertising, that city. Clark, formerly daytime TV Dodge county Republican chair- production supervisor at J. Walter Dr. John R. Thayer appointed assist- man. Thompson Co., joins public information ant product manager of market reports department of Los Angeles County

74 BROADCASTING, June 1, 1964 Heart Association to work on radio -TV AM -TV Pullman, secretary- treasurer, and assignments. She replaces Louise Reyn- Jerry Geehan, KTAC Tacoma, VP. olds, resigned. James A. Murphy was re- elected presi- ELIMINATE. dent. Arthur F. Eggers, formerly of Chirurg & Cairns, New York, joins J. M. Mathes George A. Crump, wcMS Norfolk, Inc., that city, as account executive. Va., elected president of Tidewater As- sociation of Radio Broadcasters for Ann Petrie, since September 1961 PANIC! 1964 -65. Other TARB officers elected continuity acceptance director at WABC- are William WRAP Tv New York, joins National Associa- Eure, Norfolk, VP; tion of Broadcasters' New York code Harry Moore, wavc(FM) Norfolk, sec- office as editor. retary, and Edward Baydush, WLPM Suffolk, Va., treasurer. Max Keyes named national sales representative for wxl.z Kalamazoo, Mich. Oklahoma-Kansas CATV Association officers elected at May 8 meeting: presi- Fred L. (Curly) Mor- dent, Bob Story, Durant, Okla.; VP, rison, for past five Bob Weary, Junction City, Kan.; secre- years account execu- tary- treasurer, I. A. Patterson, Elk City, tive at CBS, New Okla., and board members C. J. Ham- FROM TELEPHONE York, joins HarriScope mack, Hooker, G. Dodson, Okla.; J. INTERVIEW BROADCASTING Inc., Los Angeles, as Sayre, Okla., and John Monroe. VP and director of The Bauer Time Delay Programmer takes broadcast sales. the panic out of Telephone Interview PROGRAMING Broadcasting because it gives you five Emmett B. Faison, Mr. Morrison seconds to monitor and cut objection Robert O. Jordan and Milton T. (Ted) Raynor elected exec- able program material before it goes on Paul J. Paulson elected VP's at Comp- utive VP of Henry G. Saperstein Enter- the air. Small rugged package designed for - ton Mr. Fai- prises and two of firm's subsidiaries, studio or remote applications. Off Advertising, New York. the -shelf delivery. Only $295.00 FOB, son, supervisor on Phelps Dodge, Chas. UPA Pictures Inc. and Television Per- San Carlos. Pfitzer and Boston Edison/New Eng- sonalities Inc. Mr. Raynor, an attorney land Electric accounts, joined agency in and partner in several TV shows in- 1959. Mr. Jordan is account supervisor cluding Championship Bowling will Ba E L E C T urR O N I C S on Comet, and Mr. Paulson is account make his headquarters at UPA offices C O R P O R A T I O N supervisor on Ivory soap. in Burbank, Calif. 1663 lndustnal Road. San Carlos, California Tom Parrington, assistant manager of Gerald A. Taylor named program Area Code 415 591-9466 WKY -TV Oklahoma City, elected presi- promotion manager at CBS-TV- Holly- dent of Oklahoma Association of Man- wood. He was formerly manager of on- ufacturer's Representatives. air promotion. Lawrence A. Weingarten re- elected THE MEDIA president of Screen Producers Guild at meeting last week in Beverly Joel Chaseman, assistant general Hills, Calif. Other officers elected are manager at WINS New York, promoted Louis F. Edelman, first VP; Everett to general manager, succeeding Mark Freeman, second VP; Jerry Brasier, MAN-CARRYING Olds, who moves to new post of na- third VP; David Dortort, secretary; tional radio executive for Westinghouse Lewis J. Rachmil, treasurer; and Rich- BALLOONS Broadcasting which WINS. Co., owns ard Wilson, assistant treasurer. -a great promotion- Mr. Chaseman joined Westinghouse in PROMOTIONAL INDUSTRIES. INC. 1957 as program manager at WJZ-TV Frank Leicht, executive producer at 2619 W.40 St., Minn..palis, Minn. 55110 Baltimore. He has also served as execu- WDT(TV) (educational ch. 13) New- tive producer and general manager of ark -New York, named program man- wBC Productions, Westinghouse sub- ager. Robert D. B. Carlisle and Lee sidiary. Mr. Olds joined Westinghouse Polk appointed executive producers, in 1951. and John Wicklein named manager of Ray Huribert, general manager of news and public affairs. Alabama Educational Television Com- Alberto Pereira appointed program Is Your Guard Up mission, elected president of newly director of wPFM(FM) Providence, Against Libel Suits? formed National Association of Edu- R. I. cational Television, St. Paul. Other There's no telling when the wrong word Tom Doyle, for past three years air officers are John Dunn, director of can bring libel action against you. When Oklahoma Educational Television Au- personality at wIBC Indianapolis named that happens, it's too late to ask about program director of WNDY, that city. special excess insurance to help ease the thority, VP, and John C. Schwarz - loss. DO IT NOW BEFORE walder, general manager of Twin City John Holiday, with WIST Charlotte, CLAIMS ARISE! For details and rates, Area Educational Television Corp. N. C., from 1957 to 1959, rejoins sta- without obligation, concerning protec- (KTCA -TV [ch. 2] St. Paul- Minneapolis), as program director. Since 1959 tion against loss due to libel, slander, tion piracy, plagiarism, copyright violation secretary -treasurer. Mr. Holiday has served as manager and and invasion of privacy, contact: part-owner of wHYE Roanoke, Va.; Joe Chytil, KELA Centralia -Chehalis, EMPLOYERS REINSURANCE elected chairman of Washington State WAIR Winston- Salem, N. C., and WROD El Paso, Tex. CORPORATION Association of Broadcasters, replacing 21 West 10th., KANSAS CITY, MO. Saul Haas, KIRO- AM -FM -TV Seattle. Bil Osterhaus, assistant program NEW VORN, 111 John SAN FRANCISCO, 220 Montgon,et, CHICAGO, I)5 W. Jackson ATLANTA. 39 Peachtree. N. E Also elected were Allen Miller, Kwsc- manager of KYW -TV Cleveland, trans-

BROADCASTING, June 1, 1964 75 fers July 8 to KPIx(TV) San Francisco rated by Edmond O'Brien and syndi- in same capacity. Stations are owned cated this fall by Wolper Television by Westinghouse Broadcasting Co. Canadians return Metcalf Sales, New York. Garry Miller appointed assistant pro- Robert Collinson and Douglas Wood National Community Antenna appointed associate producers of The gram director of WTOL -AM -FM Toledo, Television Association of Can- Ohio. Great War, weekly series on World War ada officers were re- elected at an- I on CBS -TV this fall. Lee Schapiro named to newly cre- nual convention: president, F. T. ated post of manager of domestic sales - Metcalf, Guelph, Ont.; VP, E. R. Ellis Shook, since 1959 production foreign records at RCA Victor Records, Jarmain, London, Ont.; secretary, manager of wrro(Tv) Washington, appointed to newly created post of pro- New York. He was formerly in charge K. J. Easton, Toronto, and treas- gram operations manager. of popular albums merchandising and urer, D. Girard, Magog, Que. planning. Elected to board of directors: Eddie Franklin, Gene Thaxton and B. L. Lang - John A. Roberts join wFsu -ry (educa- Allan L. Rice appointed administra- John Lader, Trail C.; tional ch. 11) Tallahassee, Fla., as art Fries, VP and lais, Asbestos, Que., and H. tive assistant to Charles director, assistant art director and proof Screen Young, Peterborough, Ont. Other executive production manager duction assistant, respectively. Gems, New York. board members: G. Allard, Mon- treal; J. Beauchemin, Shawini- Bill Workman, previously staff direc- George Faber, director of client rela- gan, Que.; M. Cliche, St.- Georges tor and operations manager of KoJ -TV tions at CBS Films, Hollywood, elected de Beauce, Que.; M. Flom, Mon- Los Angeles, joins xcoP(TV), that city, chairman of international committee of treal; G. W. Rymal, Hamilton, as traffic manager. Hollywood Museum. He succeeds Carl Ont.; B. J. Shepard, Vancouver, Robert D. Squier, TV program di- Schaefer of Warner Bros., who had B. C., and I. Switzer, Estevan, rector for radio -TV department held post for two years. Sask. of Uni- versity of Texas, Austin, and KLRx(TV) Harold L. Friedman, formerly pro- (educational ch. 9) San Antonio, has ducer at MPO Videotronics, New York, been granted six-month leave of absence joins Elektra Film Productions, that to join staff of Educational to become VP and controller of General National city, as executive producer. Television (NET), New York, as pro- Telephone & Electronic Corp., that city. Dan duction manager of public affairs pro- Broadfoot appointed operations H. Lesser, manager of inde- Seymour gram At Issue. manager of KORK -TV Las Vegas, Nev. pendent producer accounting, succeeds Johrí Z. Csia, former producer-director Mr. Devine. at KCHU -TV San Bernardino, Calif., joins FANFARE KORK -TV as production manager. Lee Proper, previously with KoY Phoenix, joins program staff of KBLU- Allen D. Christiansen, formerly of C. A. (Bud) Beal joins WSIx -FM Nash- AM-TV Yuma, Ariz., as technical direc- KErv(TV) Omaha, joins WQAD -TV Mo- ville as announcer- program coordinator. tor. line, Ill., as promotion manager. Jack Fleischmann, motion picture Masterman appointed music di- Dick NEWS story editor formerly with Columbia rector of WTSA Brattleboro, Vt. and Warner Bros., appointed Pictures Herb Davis, newsman at WAVA -AM- executive story editor of 20th Century- Michael Fessier Sr. joins Four Star FM Arlington, Va., elected VP in charge Fox Television. He Frank Television to write two pilots from ideas succeeds of news and special events. Glicksman, now producer of studio's he created for new series. One is Kelly, 12 O'Clock High hour -long series for romantic comedy in which Dean Jones John W. Kiermaier, CBS VP and di- ABC -TV Friday, 9:30 -10:30 p.m., start- might star; other, The Ninth Key, is rector of public affairs department of ing in fall. adventure series planned as vehicle for CBS News, appointed Vote Profile Anal- Robert Taylor. ysis director, CBS News election unit, Albert E. Bobo, assistant supervisor effective immediately. The of operations, network transmission fa- Jerry Fielding, veteran Hollywood public affairs department soon will be absorbed with- cilities, CBS -TV, New York, retired arranger- composer, signed to long -term contract by Screen Gems, with his first in CBS News (BROADCASTING, May 4). May. 29 after 37 years with organiza- Mr. Kiermaier also will assume separate tion. assignments for The Farmer's Daughter and Bewitched, series produced by duties of supervising arrangements for Hal Durham, for past five years pro- Screen Gems, for ABC -TV. paid political broadcasts on CBS -TV gram director of waCM McMinnville, and CBS Radio. He joined CBS in 1959, M. appointed pro- Tenn., resigns to join announcing staff Cloyd Bender Jr. after spending nearly 10 years with of wsM Nashville. duction coordinator of WEAM Arling- NBC. Robert Richter, recipient of CBS ton, Va. Foundation news fellowship last year, Bill Hobin has been signed as direc- Edward D. Cervenak, engineering appointed associate producer for CBS tor of The Red Skelton Hour for 1964- supervisor at WEWS(TV) Cleveland since Reports upon completion of work for 65 season on CBS -TV. He is currently April 1957, moves to program depart- master's degree at Columbia University, director of June 4 Meredith Willson department as assistant operations direc- New York. Mr. Richter was special summertime special and directed many tor. projects manager, KOAP -TV Portland, of Judy Garland shows during past Ore., in 1961 -63. season. John Macfarlane, former production director for WNAC -AM -FM Boston and Arthur J. Lagios, former newsman at Lee Gray named program manager of Yankee Network, joins KYw-TV Cleve- WFEA Manchester, N. H., joins worw- wTRY Troy, N. Y. land as associate director. AM-FM Nashua, N. H., as assistant news director. Thomas J. Devine, assistant control- Alan Lansburg, producer of Biog- ler of MGM, New York, since joining raphy series and several hour -long TV Roy Scott and Gene Lewis appointed company in 1958, promoted to con- specials for Wolper Productions, Holly- Scott and Rock Island county editors, troller and assistant treasurer. He suc- wood, named series producer of Men in respectively, in news department of ceeds William H. Harrison, who resigns Crisis, 32 half -hour segments to be nar- Ksrr Davenport, Iowa. Larry Cooper

78 (FATES & FORTUNES) BROADCASTING, June 1, 1964 named station's feature editor. since Jan. 1 when Paul A. Gorman as- duction -traffic director of Albert Frank - sumed presidency of Western Electric Guenther Law, New York advertising Joseph K. Abrell, for past year docu- Co., AT &T's manufacturing subsidiary. and PR agency, died May 21 at Holy mentary and editorial assistant at wrvJ Claude M. Blair, formerly operating Name hospital in Teaneck, N. -J. Mr. (rv) Miami, promoted to director of VP of Ohio Bell, succeeds Mr. Eckley Dietz joined agency in 1919 was elected special news projects. as president of Cleveland -based sub- VP in 1953. Carl Sisskind, WIBW- AM -FM -TV To- sidiary. peka, elected chairman of Kansas AP Dr. Louis Alan Hazeltine, 77, inven- Radio -TV Association. Paul Threlfell, INTERNATIONAL tor, retired consulting engineer and for- luxe Wichita, elected vice chairman of mer chairman of physics department of association. R. E. Misener, formerly manager of Stevens Institute of Technology, Ho- broadcast division of Canadian Mar- boken, N. J., died May 25 at his home coni Co. and general manager of CFCF- in Maplewood, N. J. While working EQUIPMENT & ENGINEERING AM-FM-TV Montreal, appointed director at Stevens Institute in 1919 Dr. Hazel- tine invented neutrodyne receiver, David Hickie appointed product mar- of sales development for CTV Televi- which eliminated noises that plagued keting and planning manager for semi- sion Network Ltd., Toronto. early radio receivers. He retired from conductor products division of Moto- Peter J. Buck, previously managing faculty in 1944 and became consultant rola Inc., Phoenix. Thomas D. Hinkel- to Hazeltine Corp., radio manufacturers, man appointed director of reliability director of Westrex Co. Asia, Manila, which was later named after him, and quality assurance. and regional manager of Far East operations, elected VP and managing direc- Adolph Fensholt, Frederick R. Eckley, since 1962 pres- tor of Westrex Co. Ltd., London. Brit- H. 75, founder of ident of Ohio Bell Telephone Co., elect- ish subsidiary manufactures, markets and Chicago advertising agency bearing his name, died at his home May 24. Since ed executive VP of parent American services communications and sound re- 1960 he had been consultant to agency. Telephone & Telegraph Corp., New cording- reproducing equipment. York. Mr. Eckley, who becomes one of Ted Collins, 64, former radio-TV two executive VP's at AT &T, will be DEATHS personality who managed singer Kate responsible for regulatory matters and Smith to fame, died May 27 of heart public affairs. Post has been vacant William F. J. Dietz, 68, VP and pro- ailment in Lake Placid, N. Y.

FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As compiled by BROADCASTING, May Miami- Gateway Television Corp. UHF RCA TT -25CL, type ant. RCA TF -6AL. Legal channel 44 (584 -590 mc); ERP 282 kw vis., 75 counsel Pierson, Ball and Dowd, Washing- 21 through May 26, and based on filings kw aur. Ant. height above average terrain ton; consulting engineer Alan B. MacIntyre. 297 feet, above ground 304 feet. P.O. ad- director of engineering WUNC -TV (ch. 4) authorizations and other actions of the dress c/o Vincent B. Welch, 300 Farragut Chapel Hill. Principals: board of trustees. FCC during that period. Building, 900 17th Street, N. W., Washington. Ann. May 25. Estimated construction cost $338,945; first year operating cost $240,000; revenue $270,- Existing TV station CP 000. Studio and trans. locations both Miami. Abbreviations: DA- directional antenna. Geographic coordinates 25^ 46' 48" north -construction permit. ERP- effective radi- latitude, 80^ 11, 24" west longitude. Type CALL LETTERS ASSIGNED ated power. VHF-very high frequency. trans. RCA TTU -12A, type ant. CO -EL DWG KUPK(TV) Garden City, Kan. -KAKE- UHF-ultra high frequency. ant.- antenna. 1747 -1. Legal counsel Welch, Mott & Morgan, TV and Radio Inc. aur.- aural. vis.- visual. kw- kilowatts. w- Washington; consulting engineer Serge Ber- watts. mc-megacycles. D-day. N- night. gen, LS -local sunset. mod -modification. trans. Fairfax, Va. (See application for new New AM station -transmitter. unl. unlimited hours. kc- UHF -TV in San Jose, Calif.). Ann. May 25. kilocycles. SCA- subsidiary communications *Chapel Hill, N. C.- University of North APPLICATION authorization. SSA -special service authori- Carolina. VHF channel 2 (54 -80 mc); ERP Selinsgrove, Pa. -B & K Broadcasting Co. zation. STA-special temporary authoriza- 100 kw. Ant. height above average terrain 1240 kc, 250 w, uni. P.O. address c/o William tion. SH- specified hours. .educational. Ann. 999 feet, above ground 1044 feet. P.O. ad- F. Mahoney, 108 West South Street, Carlisle, -announced. dress c/o Fred H. Weaver, Consolidated Pa. Estimated construction cost $15,800; first Office, Chapel Hill. Estimated construction year operating cost $42,000; revenue $55,000. cost $800, 243; first year operating cost $350,- Principals: William F. Mahoney (90 %), 251. Studio location Chapel Hill, trans. loca- George M. Lohnes (5 %) and Ronald H. ion five miles west of Columbia, N. C. Geo- Culver (5 %). Mr. Mahoney is in production graphic coordinates 35 53 59" north lati- and announcing at WKBO Harrisburg, Pa. New TV stations tude. 76= 20, 52" west longitude. Type trans. Messrs. Lohnes and Culver are consulting APPLICATIONS San Jose, Calif. -Urban Television Corp. UHF channel 48 (874 -880 mc); ERP 48.8 kw vis., 23.1 kw aur. Ant. height above average terrain 817 feet, above ground 73 feet. P.O. EDWIN TORNBERG address c/o Edwin D. Jones Jr., 28 North First Street, San Jose. Estimated construction cost $229,000; first year operating cost & COMPANY, INC. $240,000; revenue $270,000. Studio location San Jose, trans. location seven miles west of San Jose. Geographic coordinates 37^ 20 07" north latitude, 121^ 44 11,, west longitude. Type trans. RCA TTU2A, type ant. RCA TFU -25G. Legal counsel Vincent Negotiators For The Purchase And Sale Of B. Welch; consulting engineer Creutz & Snowberger, both Washington. Principals: Radio And TV Stations Vincent B. Welch (27.5 %), Edward P. Mor- gan (27.5 %), Esterly C. Page (20%), Law- Appraisers Financial Advisors rence J .Henderson Jr. (12.5 %) and James L. McIlvaine (12.5 %). Principals have applied for new stations in Minneapolis (UHF ch. 23) New York -60 East 42nd St., New York 17, N. Y. MU 7 .4242 as Associated Television Corp.; Columbus, West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 Ohio (UHF ch. 40) as Farragut Television Corp.; Henderson, Nev. (VHF ch. 4) as Washington -711 14th St., N.W., Washington, D.C. Dl 7 -8531 Sovereign Television Corp., and Miami (UHF ch. 33) as Gateway Television Corp. Ann. May 25. 77 BROADCASTING, lune 1, 1964 engineers in Washington. Ann. May 22. Opelousa, La.-KSLO Broadcasting Co. Snyder (9.1 %) and others. Consideration 107.1 mc, channel 296A, 3 kw. Ant. height $262,500 and five year covenant not to com- above average terrain 207 feet. P.O. address pete. Gary Printing & Publishing is pub- Existing AM station c/o William E. Jones, KSLO Building, North lished of Gary Post Tribune. Action May 20. Court Street, Opelousa. Estimated construc- WISZ Glen Burnie, Md.- Granted assign- CALL LETTERS ASSIGNED tion cost $15,800; first year operating cost ment of license from Southfield Broadcast- WLOR Thomasville, Ga. Triple C $18,215; revenue $16,000. Principal: William ing Inc., owned by L. W. Gregory (100 %). to Broadcasting Corp. changed from- WKTG. E. Jones (100 %). KSLO Broadcasting is li- WISZ Inc., owned by Harold H. Hersch and censee of KSLO Opelousa. Ann. May 21. Samuel J. Cole (each 40 %) and L. W. Pascagoula, Miss.-Crest Broadcasting Inc. Gregory (20 %). Consideration $175,000. New FM stations 98.9 mc, channel 255, 26.2 kw. Ant. height Messrs. Hersçh and Cole have interest in above average terrain 183 feet. P.O. address WPRW -AM -FM Manassas, Va. Action May ACTIONS BY FCC c/o W. R. Guest Jr., Box 789, Pascagoula. 22. Dothan, Ala.-Woof Trust. Granted CP Estimated construction cost $24,373; first WMIS Natchez, Miss. -Granted transfer of for new FM on 99.7 mc, channel 259, 100 year operating cost $11,400; revenue $14,000. negative control of Natchez Broadcasting kw. Ant. height above average terrain 340 Crest Broadcasting is licensee of WPMP Co., owned by P. K. Ewing Jr. (50 %) de- feet. P.O. address c/o Agnes W. Simpson, Pascagoula. Ann. May 22. ceased, to Diana Ewing Ogden, executrix of Box 1427, Dothan. Estimated construction Batesburg, S. C.-Ridge Broadcasting estate of P. K. Ewing. Action May 20. cost $10,665; first year operating cost $16,- Corp. 92.1 mc, channel 221A, 3 kw. Ant. WPNC Plymouth, N. C.- Granted assign- 055; revenue $26,000. Principal: Agnes W. height above average terrain 269 feet. P.Q. ment of license from Harry A. Epperson Sr. (Dowling) Simpson in trust for minors Ray- address c/o Clarence T. Reynolds, Box 410, (100 %) to son, Ralph D. Epperson (100 %). mond B., Heyward B., Mary E. and Hart Batesburg. Estimated construction cost, first Consideration $53,000. R. D. Epperson owns Dowling. Mrs. Simpson is general manager year operating cost and revenue figures not WPAQ Mt. Airy, N. C. Action May 20. of WOOF Dothan. Action May 21. available. Principals: H. Edward Crapps WHIM -AM -FM Providence, R. I.- Granted Denver -Armstrong FM Broadcasting Corp. (99 %) and Harriet M. Crapps (1%). Ridge assignment of license for AM and CP for Granted CP for new FM on 101.1 mc, chan- Broadcasting is licensee of WBLR Bates - FM from Buckley -Jaeger Broadcasting nel 266, 57 kw. Ant. height above average burg. Ann. May 21. Corp., owned by Richard D. Buckley (71.7 %) terrain 110 feet. P.O. address c/o KOSI, Box Savannah, Tenn.- Savannah Broadcasting and John B. Jaeger (28.3 %), to Golden Gate 98, Aurora 8, Colo. Estimated construction Service Inc. 97.7 mc, channel 249A, 3 kw. Corp., owned by Harold C. Arcaro (68 %) cost $23,826; first year operating cost $6,000; Ant. height above average terrain 189 feet. and others. Consideration $140,000. Mr. Ar- revenue $24,000. Applicant is subsidiary of P.O. address c/o Neal B. Bunn, Box 312, caro is attorney, has 40% interest In New Armstrong Broadcasting Corp., licensee of Savannah. Estimated construction cost $11,- England TV Inc., which has 45% interest in KOSI Aurora. Action May 20. 850; first year operating cost $8,000; revenue WTEV(TV) New Bedford, Mass.; and 33IS% Crete, Ill. -South Cook Broadcasting Inc. $10,000. Principals: Neal B. Bunn and W. L. interest in permittee of UHF channel 16, Granted CP for new FM on 102.3 mc, chan- Providence, R. I. Messrs. Buckley and nel 272, 3 kw. Ant. height above average Jaeger have 80% and 10% interests, respec- terrain 300 feet. P.O. address c/o Anthony tively, in Buckley -Jaeger Broadcasting Santucci, 119 Olympia Place, Chicago Heights, Corp. of California (KGIL San Fernando, Ill. Estimated construction cost $11,000; first ETV fund grant applications Calif., and KKHI -AM -FM San Francisco); year operating cost $10,000; revenue $15,000. and 76% and 19 %, respectively. in Buckley - Applicant is licensee of WCGO Chicago Following applications for educa- Jaeger Broadcasting Corp. of Connecticut Heights, Ill. Action May 21. tional television have been received (WDRC -AM -FM Hartford, Conn.). Action Waterloo, Iowa-Northwestern College. by Department of Health, Education May 25. Granted CP for new FM on 101.9 mc, chan- and Welfare: WELK Charlottesville, Va.-Granted as- nel 270, 26 kw. Ant. height above average Sacramento, Calif. -Central Cali- signment of license from Deter & Sullivan terrain 151 feet. P.O. address 50 Willow fornia Educational Television; funds Inc., Chain Gates Investment Co. and Sterl- Street, Minneapolis 3. Estimated construc- to improve operation of KUIE(TV), ing Hardware Co. d/b Virginia Broadcasting tion cost $16.500; grst year operating cost channel 6; total project cost $101,286. Co. to Deter & Sullivan Inc. and Chain $15,000; revenue $10,000. Applicant.is licensee Huntsville, Ala.- Alabama Educa- Gates Investment Co. d/b Virginia Broad- of KNWS Waterloo. Action May 20. tional casting Co. Mr. Knox Turnbill owns Chain Television Commission; to Gate, has 64% interest in Deter & Greenwood, S. C.- Grenco Inc. Granted change channel assignment from Sullivan 44 and controlling interest in Sterling Hard- CP for new FM on 96.7 Inc, channel 244, 1.25 channel to channel 25. Huntsville; $25,000 kw. Ant. height 439 total project cost $394,214. ware. Consideration and relief of above average terrain liability on partnership note of $25.000 held feet. P.O. address c/o Dan Crosland, Box by Deter & on Hardware. 1194, Greenwood. Estimated construction Sullivan Sterling cost $12,935; first year operating cost and Action May 25. revenue estimates not given. Applicant is li- WJWS South Hills, Va.-Granted transfer censee of WCRS Greenwood. Action May 21. of control of licensee corporation, Old Belt Barry (each 50%). Savannah Broadcasting Broadcasting Corp., from John T. Riel Eau Claire, Wis. -Post Broadcasting Corp. Service is licensee of WORM Savannah and (76.8 %) to W. B. Holler (17.1% after trans- Granted CP for new FM on 100.7 mc, chan- WBOL Bolivar, both Tennessee. Ann. May fer, 8.3% before) and A. W. Walthall, nel 264, 53 kw. Ant. height above average 25. Charles E. Brown. Don Greene and Norman terrain 738 feet. P.O. address c/o David L. Talley (each 17 Nelson, Box 559, Appleton, Wis. Estimated %): other ownership re- Existing FM stations mains same. Consideration $63,326. New construction cost $28,715; first year operating stockholders are all employes of WJWS. cost $20,750; revenue $12,500. Post owns licensee of WAXX Chippewa Falls, Wis., and CALL LETTERS ASSIGNED Action May 22. plans to operate FM in conjunction with u KVWM -FM Show Low, Ariz. -Peak APPLICATIONS WAXX. Action May 20. Broadcasting Co. KFAY -FM Fayetteville, Ark. -H. Weldon KTUC. KFMM(FM) Tucson. Ariz.-Seeks APPLICATIONS Stamps. assignment of license from Tucson Broad- Merced, Calif.-Radio Call Service Ltd. KRML -FM Carmel Calif. -Carmel Broad- casting Co., owned by C. Van Haaften (32 %), Inc. Ben L. Slack (30 %), Robert Lebsock (29 %). 101.5 mc, channel 268, 17.5 kw. Ant. height casting John L. Hogg (4.5 %) and Jack Williams above average terrain 113 feet. P.O. address KZSU(FM) Stanford, Calif.- Leland (4.5 to Tucson Broadcasting 2256 Forest View Avenue, Hillsborough, Stanford Jr. University. %) Co owned Calif. Estimated construction cost by Cote Realty Co. which is owned by Cote first $19,202; WSPB -FM Sarasota, Fla. -WSPB Broad- family and others. Consideration $300.000. year operating cost 524,000; revenue casting Inc. Mr. John J. Cote has 8.3% interest in WKLC ob4e0r%t St. Albans, W. Va. WOHP Marie-Re eeC1 dll Julia %B. WGBA -FM Columbus, Ga.-WGBA Inc. and Bellefontaine, Miller (20 %). is Ohio. Mr. Joseph L. Cote III is Greensburg, Radio Call Service applicant WLRW -FM Champaign, Ill. Stewart Pa. businessman. Ann. 21. for KWIP Merced. Ann. May 22. Electronics. Changed - May from WSTB. KDON Salinas, Calif. -Seeks transfer of Elgin, 111, -James C. French. 103.9 mc, KCIL -FM Houma, La. -KCIL Inc. control of licensee corporation, KDON Inc., channel 280A, 1 kw. Ant. height above WROA -FM Gulfport, Miss. -Charles W. from John B. Rushmer (100% before, none average terrain 80 feet. P.O. address c/o E. James C. French, Box 478, Dundee, Ill. Dowdy. after) to Clark and Irene H. Fee (100% Estimated WATH -FM Athens, jointly after). Consideration stock transfer. construction cost $13,152; first Ohio -Radio Athens Ann. May 21. year operating cost $36,000; revenue $40,000. Inc. Mr. French owns radio sales and service KIPA Hilo, Hawaii -Seeks transfer of KTEA -FM Midwest City, . Okla.-Mid- business. Ann. May 21. west Stereo Broadcasting Co. control of licensee corporation, Big Island Paintsville, Ky.-Big Sandy Broadcasting Ltd., from John P. and Gardon Broadcasting WCAS(FM) Knoxville, Tenn. -Knoxville Pollock (each 29.3 to William O. Paine Co. 97.7 mc, channel 249A, 851 w. Ant. height Ra -Tel Inc. %) above and George C. Mansfield (each 29.3% after). average terrain 567 feet. P.O. address KZFM(FM) Consideration $15,425. Paintsville. Estimated construction cost $5,- Corpus Christi, Tex. - Mr. Mansfield has 500: first year operating cost $1,400; revenue; Master Music Inc. Changed from KMFM. 20% interest in Survey and Marketing Serv- $1,400. Principals: Parker West (30 %), Dr. KTXJ -FM Jasper, Tex. -Jasper Broad- ices, San Francisco and Mr. Paine is gen- Hershell B. Murray (30 %). Thomas Cox casting Service. eral manager of KGU Honolulu and secre- (15%), James D. Cox (15 %) and Paul G. KMFM(FM) San Antonio, Tex. -Harry tary- treasurer of Radio Honolulu Ltd. li- Fyffe (10 %). Mr. Fyffe is 10% owner and Pennington Jr. Changed from KZFM. censee of KONA -TV, same city. Ann. May 21. general manager of WSIP Paintsville. Big WSHO New Orleans -Seeks assignment Sandy Broadcasting is licensee of WSIP. of license from Raymac Radio Inc., owned Ann. May 21. Ownership changes by Carmen Macri (100 %) to WBOK Inc., New Orleans -Wagenvoord Broadcasting owned by Jules J. Paglin and Stanley W. Inc. 92.3 mc, channel 222, 51 kw. Ant. height ACTIONS BY FCC Ray Jr. (each 50 %). Consideration $100,000 above average terrain 292.5 feet. P.O. ad- WGRY Gary, Ind. -Granted assignment plus trans. site and equipment. Messrs. dress c/o David W. Wagenvoord, 614 North of license from WGRY Inc., owned by Paglin and Ray each have 50% interest in Rampart Street, New Orleans. Estimated George M. and Caroline L. Whitney (each WXOK Lnc., Baton Rouge, La.: WGOK Inc., construction cost $25,000; first year operat- 50 %) to Northwestern Indiana Broadcasting Mobile. Ala.: and WLOK Inc., Memphis with ing cost $30.000; revenue 860,000. Principals: Corp., owned by Gary Printing & Publish- 47% of KAOK Inc., Lake Charles, La. and David W. Wagenvoord (66 % %), Fred West- ing Co. whose stockholders include H. B. 49.2% of KYOK Inc., Houston. Ann. May 25. enberger (1713 %) and Myrtle Robbert (16 %). Snyder (22.8 %), Jack T. Snyder (19.9 %), WBOK New Orleans -Seeks assignment Wagenvoord Broadcasting is licensee of Mary Jane Belles (15.4 %). Mary Snyder of license from WBOK Inc. to Raymac Ra- WWOM New Orleans. Ann. May 22. (14.6 %), Henry B. Snyder (9.7 %), Edith T. dio Inc. Consideration that Raymac will

78 (FOR THE RECORD) BROADCASTING, June 1, 1964 PROF E S S I ® N A L CARDS

JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS JANSKY & BAILEY Consulting Engineer PAUL GODLEY CO. CONSULTING EN,GINEERS Consulting Engineers National Press Bldg. Upper Montclair, N. I. RADIO G TELEVISION Wash. 4, D. C. Pilgrim 6 -3000 527 Munsey Bldg. 2411 -2419 M St.. N.W. STerling 3 -0111 Telephone District 7 -1205 Laboratories, Great Notch, N. I. Washington 37, D. C. 296 -6400 Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 42 Years' Experience in Radio Everett L. Dillard, Gen. Mgr. CONSULTING RADIO ENGINEERS Munsey Building District 7 -8215 EdwUrd F. Lorentz, Chief Engr. Engineering BLDG. 930 Warner Bldg. National 8 -7757 INTERNATIONAL 1710 H St., N.W. 298 -6850 Washington 4, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON WASHINGTON 4, D. C. 6, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

SILLIMAN, MOFFET KEAR & KENNEDY A. EARL CULLUM, JR. GUY C. HUTCHESON CONSULTING ENGINEERS & KOWALSKI P.O. Box 32 4 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE CRestvicw -8721 1405 G St., N.W. WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Republic 7-6646

MElrose 1 -8360 Washington 5, D. C. Member AFCCE. ARLINGTON, TEXAS Member AFCCE Member AFCCE.

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON CONSULTING ENGINEERS B. CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS JOHN HEFFELFINGER Radio -Television Associate Communications -Electronics Box 68, Airport George M. Sklom International 9208 Wyoming PI. Hiland 4 -7010 901 20th St., N.W. San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Federal 3 -1116 Riverside, III. (A Chicago suburb) Diamond 2 -5208 KANSAS CITY 14, MISSOURI 3f ember A FCCE Member .4 FCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS TELEVISION and RADIO Applications and Field Engineering 9th Floor, Bldg. ENGINEERING CONSULTANTS Securities 8200 Snowville Road 345 Colorado Blvd. -80206 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: (Area Code 303) 333 -5562 420 Taylor St. Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO San Francisco 2, Calif. 3f e m ber : I FOCE 31 ember .4 Fl Y'E Member AFCCE PR 5 -3100

MERL SAXON WILLIAM B. CARR RAYMOND E. ROHRER PETE JOHNSON Associates Consulting Engineer & Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER AM -FM -TV Consulting Radio Engineers Applications -Field Engineering 622 Hoskins Street Microwave 436 Wyatt Bldg. Washington 5, D. Suite 601 Kanawha Hotel Bldg. Lufkin, Texas P. O. Box 13287 C. Fort Worth 18, Texas Phone: 347 -9061 Charleston, W.Va. Dickens 2 -6281 NEptune 4 -4242 NEptune 4 -9558 BUtler 1 -1551 Member AFCCE

E. HAROLD MUNN, JR. JOHN H. MULLANEY OSCAR LEON CUELLAR E. E. BENHAM BROADCAST ENGINEERING and ASSOCIATES AM -FM -TV & ASSOCIATES A Division of Multronics, Inc. CONSULTANT Multronics Building 889 El Puente Lane P.O. Box 888 Consulting Engineers 5712 Ave., Rockville, Md. Box 220 Frederick Phone (Area Code 602) 623 -1121 6725 Sunset Blvd., Suite 204 Coldwater, Michigan la suburb of Washington/ Phone: 301 427 -4666 Tucson, Arizona -85713 Hollywood, California Phone: BRoadway 8 -6733 Member AFCCE Member IEEE HO 6 -3227

o COMMERCIAL RADIO CAMBRIDGE CRYSTALS PAUL DEAN FORD MONITORING CO. PRECISION FREQUENCY Broadcast Engineering Consultant e°Il PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS R. R. 2, Box 27 47885 AM -FM -TV SPECIALISTS FOR AM-FM-TV 445 'ill e1Vt©sl 103 S. Concord Ave., West Terre Haute, Indiana 01' Lec's Summit, Mo. CambridgeCambrid e 38, Mass. Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Drexel 7597

BROADCASTING, June 1, 1964 79 Ford dissented; Commissioner Cox not participating. Action May 20. SUMMARY OF COMMERCIAL BROADCASTING By separate orders, on petition by Broadcast Bureau, commission granted all parties leave to file comments on questions Compiled by BROADCASTING, May 26 certified to commission by Review Board ON AIR NOT ON AIR TOTAL APPLICATIONS concerning request by United Artists Inc., stations to enlarge issues in proceedings on applica- Lic. CP's CP's for new tions for new UHF TV's on channel 65 in 44 AM 3,895 78 75 327 Cleveland and on channel in Boston. 255 Commissioner Cox not participating. Action FM 1,137 33 185 May 20. TV 5211 62 80 148 WGRF Aguadilla, P. R.- Granted license for AM with same terms and conditions as expired license. Commissioner Cox con- AUTHORIZED TELEVISION STATIONS curred. Action May 20. by BROADCASTING, May 26 By memorandum opinion and order, Compiled commission (1) waived AM "freeze" rule and accepted for filing application of Radio VHF UHF TV KHAI Inc., for new AM on 1090 kc, 5 kw. 513' 157 67C unl. in Honolulu and (2) denied opppposing Commercial petition by Royal Broadcasting Inc. (KHAI), Noncommercial 56 49 105 Honolulu, which has renewal application pending on same facilities. Commissioners Hyde and Ford dissented. Action May 20. COMMERCIAL STATION BOXSCORE By memorandum opinion and order, commission granted application of Albany Compiled by FCC, April 30 Electronics Inc., for new VHF TV translator on channel 3 to serve Laramie, Wyo., by AM FM TV rebroadcasting programs of KBTV (ch. 9) Denver; denied opposing petition by Lara- Licensed (all on air) 3,895 1,136 521' mie Community TV Co., division of Collier CP's on air (new stations) 67 29 62 Community TV Inc., which operates CATV system in Laramie. Action May 20. CP' not on air (new stations) 85 176 79 Total authorized stations 4,047 1,341 662 KEUN Eunice, La.- Granted increased daytime power on 1490 kc from 250 w to 1 Applications for new stations (not in hearing) 202 218 71 kw, continued nighttime operation with 250 Applications for new stations (in hearing) 93 34 58 w; conditions. Action May 20. Total applications for new stations 295 252 129 Applications for major changes (not in hearing) 193 50 41 Routine roundup Applications for major changes (in hearing) 43 4 11 Total applications for major changes 236 54 52 ACTIONS BY REVIEW BOARD 0 2 C By memorandum opinion and order in Licenses deleted proceeding on AM applications of Rockland CP's deleted 0 2 0 Broadcasting Co., Blauvelt, Rockland Radio Corp, and Rockland Broadcasters Inc., both 'Does not include seven licensed stations off air. Spring Valley, all New York, Dockets 14510 ' Includes three noncommercial stations operating on commercial channels. et al., denied petition by Rockland Broad- casting Co. for reconsideration of Feb. 17 decision which (1) granted application of Rockland Radio Corp. for new daytime AM on 1300 kc, DA, with 500 w in Spring Valley, N. Y., conditioned that pre-sunrise operation with daytime facilities is precluded pending assume frequency and facilities of WBOK. hearing applications for new TV's on chan- final decision in Docket 14419, and (2) denied Contingent on grant of application of WBOK nel 7; waived Sect. 73.613(a) of rules to applications for new AMs on same fre- for same of WSHO (see page 78). Ann. May permit Downeast to locate main studio out- quency of Rockland Broadcasting Co. with 25. side city limits; and denied Dirigo's petition 500 DA, in Blauvelt, N. Y., and Rockland for conditional Action w, WMPL Hancock, Mich.-Seeks acquisition grant. May 20. Broadcasters Inc., with 1 kw, DA, in Spring of positive control of licensee corporation, OTHER ACTIONS Valley. Action May 25. Copper Country Broadcasting Co., by Fran- Granted petition by United Audio Corp. before, 68.7% after) By memorandum opinion and order, cis S. Locatelli (45.9% commission granted application by Radio to extend time to June 13 to file oppositions through purchase of stock by corporation Associates Inc. (WEER), Warrenton, to Northland Broadcasting Corp. petition to from Clifford Paulson (33.3% before, none Va., issues in proceeding on applications of Copper for review of Jan. 14 decision by Review enlarge after). Remaining ownership Board which denied application of WEER for new FMs in Rochester, Minn. Action Country Broadcasting would be Sam Loca- May 25. 11.3% Reino O. to change operation from 1570 kc, 500 w, D, tellt (7.6% before, after), to 1250 1 Suojanen (6.8% before, 10% after), Francis kc, kw, D, and which granted ap- By memorandum opinion and order in Stetter (5% before, 7.5% after) and Bishop plication of WNOW Inc., to increase power proceeding on AM applications of Marietta Noa (in trust for Laymen's Retreat Asso- of WNOW York, Pa., on 1250 kc, D, from 1 Broadcasting Inc. to change facilities of kw to 5 kw; ordered parties to file briefs WBIE Marietta, Ga., and Cobb County ciation 1.6% before, 2.5% after). Considera- and replies, tion $13,996. Ann. May 22. and scheduled oral argument Broadcasting Co. for new AM in Marietta. before commission en banc on Oct. 1. Com- in Dockets 15319 -20, held in abeyance joint WCMP Pine City, Minn. -Seeks assign- missioners Bartley and Loevinger dissented; request for approval of agreement whereby ment of license from Pine County Broad- Commissioner Cox absent. Action May 20. John C. Hunter Cobb's application would be dismissed. casting Co., owned by By memorandum opinion and order in pending Cobb's compliance with require- (58.33 %), Richard K. Power (30 %) and of Sect. 1.525(b) publication rules, in Robert Schuller (11.66 %) to WCMP Broad- proceeding on applications of KTIV Tele- ments vision Co.. Peoples Broadcasting Corp., and order to afford other persons opportunity to casting Co., owned by Robert Schuller apply for facilities. Action May 25. (100 %). Consideration $53,900 to Mr. Hunter Central Broadcasting Co. to change trans. and $27,720 to Mr. Power. Ann. May 25. sites and make other changes in respective Granted petition by Great State Broad- transfer TVs KTIV and KVTV Sioux City, and WHO - casters Inc., to extend time to June 8 to WANB Waynesburg, Pa. -Seeks TV Des Moines, both Iowa. commission file exceptions to initial decision in proceed- of control of licensee corporation, Common- denied joint petition of I(TIV and KVTV for ing on application and that of D and E wealth Broadcasters, WANB Inc., from clarification, revision and George E. McGary Jr. (100% before, none enlargement of Broadcasting Co. for new AM in San An- issues; also denied request by WHO -TV for tonio, Tex. Action May 25. after) to James E. Pattlson (100% after). additional issue. Action May 20. Consideration $12,000. Ann. May 22. Granted petition by United Audio Corp. By order, commission granted petition to extend time to June 13 to file opposi- by American Broadcasting Co. for accept- tions to Northland Broadcasting Corp. peti- Hearing cases ance of amicus curiae brief filed in Ro- tion to enlarge issues in proceeding on chester N. Y., TV channel 13 comparative applications for new Ms in Rochester, INITIAL DECISION proceeding. Commissioner Cox not partici- Minn., Dockets 15417 -8. Action May 22. pating. Action May 20. Hearing Examiner Thomas H. Donahue In proceeding on applications of Pratt- issued initial decision looking toward deny- By memorandum opinion and order, ville Broadcasting Co. and Billy Walker for ing, for deficiency in showing and creation commission dismissed order to Evansville new AMs in Prattville, Ala., granted peti- of intereference, application of S & S Television Inc., to show cause why CP for tion by Broadcast Bureau to extend time to Broadcasting Co. to increase daytime power WTVW(TV) in Evansville, Ind., should not June 1 to file replies to Prattville Broad- of WTAQ La Grange, Ill., from 1 kw to 5 be modified to specify operation on channel casting petition to reopen record, enlarge kw and modify coverage pattern, continued 31 instead of channel 7, and terminated pro- issues and remand to hearing examiner for operation on 1300 kc, with 500 w -N, DA -2. ceeding. Significant changes have occurred further hearing and supplemental initial Action May 22. since record of deintermixture proceeding decision. Action May 22. was closed, including all- channel TV re- DESIGNATED FOR HEARING ceiver legislation. Commission adheres to By memorandum opinion and order in policy Sept. proceeding on applications of Lompoc Val- Norbertine Fathers, Appleton; Wis.- Desig- discontinuing ight ldeintermixture ley Cable TV for operational fixed stations nated for hearing application for new FM cases as reason for not proceeding with in business radio service, denied petition on channel 257, 99.3 mc, 3 kw, ant. height deintermixture of Evansville and, with re- by Lompoc to enlarge issues concerning 227.1 feet; issues include Sect. 73.240(a) spect to concomitant proposed drop-in of Central Coast Television (KCOY -TV, ch. 12), multiple ownership determination. Action channel 7 in Louisville, Ky., also adheres Santa Maria. Calif., which is party to pro- May 20. to policies contained in May 29, 1963 report ceeding. Action May 21. Dirigo Broadcasting Inc. and Downeast and order denying requests for short - In proceeding on FM applications of Television Inc., Bangor, Me.- Designated for spaced drop -ins. Commissioners Hyde and Paul Dean Ford (WPFR), Wabash Valley

80 (FOR THE RECORD) BROADCASTING, June 1, 1964 Broadcasting Corp. (WTHI), and Radio continue date for final exchange of pro- new auxiliary ant., and make other equip- WBOW Inc., all Terre Haute, Ind., granted posed engineering exhibits from May 22 to ment changes. petition by WPFR to extend time to June 9 May 28 in proceeding on its AM application file WHIM -FM Providence, R. I.- Granted ex- to oppositions to WTHI motion to en- and that of Eaton County Broadcasting Co. tension of completion date to Nov. 1. large issues. Action May 21. (WCER), Charlotte, Mich. Action May 22. Granted petition by Broadcast Bureau Granted petition by Broadcast Bureau Actions of May 22 to extend to June 22 time to file exceptions to extend time from May 21 to June 1 to KFBB -TV Great Falls, Mont.- Granted CP to initial decision in proceeding on applica- file proposed findings and from June 2 to to reduce aur. ERP to 13.5 kw. tion of Raul Santiago Roman for new AM June 10 for replies in proceeding on applica- K71AW, K77AQ, K80AU Memphis, Texas in Vega Baja, P. R. Action May 21. tion of Charles L. Hamilton Sr. and Mildred Granted renewal of licenses for UHF TV'- By memorandum opinion and order in B. Hamilton for modification of CP of translators. Cleveland, Ohio, TV channel 19 proceeding KBAB Indianola, Iowa. Action May 20. WLBZ -TV Bangor, Me.- Granted license denied appeal by Community Telecasters off covering changes in ant. system; and re- Cleveland Inc., from examiner's March 19 By Hearing Examiner H. Gifford Irion describe trans. location as Ryder's Peak, order which denied Community's petition Granted request of Broadcast Bureau Holden, Me.; and granted mod. of license for leave to amend application to reflect to extend time from May 22 to June 5 to to reduce aur. ERP to 10.2 kw, and make changes in personnel and corporate struc- file proposed findings, with permission to other equipment changes. ture. Action May 20. file reply findings two weeks thereafter, in WTTC -FM Towanda, Pa.- Approved en- Members Berkemeyer, Slone and Nelson proceeding on applications of KWEN Broad- gineering technical data submitted, pur- adopted decision denying application of casting Co. and Woodland Broadcasting Co. suant to commission's July 25, 1963 third H son -Frank Enterprises for new daytime for new AMs in Port Arthur and Vidor, report, memorandum opinion and order in AM on 1520 kc, 500 w (250 w, CH), in Hous- respectively, both Texas. Action May 20. Docket 14185, to modify license of WTTC- ton, for failure to make sufficient efforts to On own motion, continued June 4 pre. FM and specify operation on channel 237A ascertain programing needs and Interests of hearing conference to June 11 in proceed- (95.3 me); ERP 720 w; ant. height 125 feet. area to be served. Member Nelson con- ing on applications of Skylark Corp., and KORK -TV Las Vegas -Granted CP to re- curred in result only. Nov. 14, 1963 supple- Kingston Broadcasters Inc., for new Fris in duce aur. ERP to 17.4 kw, and make other mental initial decision looked toward grant. Kingston, N. Y. Action May 19. equipment changes. Action May 15. By Hearing Examiner Forest L. McClenning RGNS -TV Laredo, Tex. -Granted CP to ACTIONS reduce aur. ERP to 0.71 kw, specify type ON MOTIONS Granted request by Springfield Tele- aur. trans., and make other equipment By Chief Hearing Examiner vision Broadcasting Corp. to continue pro- changes. James D. Cunningham cedural dates in Toledo, Ohio, TV channel KOLD -TV 79 proceeding- exchange of exhibits from Tucson, Ariz.-Granted CP to Continued May 27 hearing to date install new main trans. (main trans. and to be May 18 to May 22, and commencement of ant.). specified by presiding examiner in proceed- hearing from May 25 to June 1. Action May ing on AM application of Salem Broadcast- 21. *KRCC(FM) Colorado Springs- Granted ing Co., Salem, Ohio. Action May 25. By Hearing Examiner CP to change main studio and ant-trans. Granted motion by Broadcast Bureau Chester F. Naumowicz Jr. location to El Paso, Colo., install new ant that Mount Holly, N. J., be designated site Granted motion by Northwestern Indi- increase ERP to 280 w, and decrease ant. for further hearings to be held July 13 in height to minus 770 feet. proceeding AM ana Radio Inc., Valparaiso, Ind., to resched- on applications of Burling- ule certain procedural dates in proceeding Actions of May 21 ton Broadcasting Co., Burlington, and Mount on its AM application and those of Valley Holly -Burlington Broadcasting Inc., Mount Broadcasting, Kankakee, and Livingston KO3BA, KO7DH, KO9D11 Lamar, Colo: Holly, N. J. Action May 21. Granted assignment of licenses of VHF -TV County Broadcasting Co., Pontiac, both translators to city of Lamar, Colo.; con- By Hearing Examiner Basil P. Cooper Illinois; July 6 hearing date remains un- sideration $500. changed. Action May 25. In consolidated proceeding on applica- WDWS Champaign, DL- Granted license tions of Ultravision Broadcasting Co., and By Hearing Examiner Sol Schildhause covering use of old main trans. as auxiliary WEBR Inc., for new TVs on channel 29 in trans. at main trans. site. Buffalo, Y., Granted petition by Ottawa Broadcast- N. Dockets 15254 -5, denied (I) ing Corp. (WJBL), Holland, Mich., for leave *WFIU(FM) Bloomington, Ind.- Granted request of WEBR for oral argument, and CP to install new trans.; condition. (2) motion for adoption of Evansville issue to amend its AM application to make minor applied to Ultravision, without prejudice to changes in ant. array. Action May 21. *WSHU(FM) Fairfield Conn. - Granted mod. of CP to change ERP to 600 w (hori- right of WEBR to request adoption of such By office opinions and review zontal), issue, either orally or in writing, after all the of and 570 w (vertical); move ant. - parties to proceeding have ascertained, from Granted request by Broadcast Bureau trans. location to Trumbull, Conn.; change Ultravision, what Ultravision proposes to to extend time to May 28 to reply to appli- type ant.; and ant. height to 620 feet (hori- do, and sums allocated to effectuate such cation to commission for review of memo- zontal), and 600 feet (vertical); remote con- proposal. Action May 21. randum opinion and order of Review Board trol permitted. in Boston, TV channel 44 proceeding. Ac- WSFM(FM) Birmingham, Ala.-Granted By Hearing Examiner Thomas H. Donahue tion May 21. mod. of CP to increase vert. ERP to 89 kw, In proceeding on AM applications of and ant. height to 240 feet (both horizontal Meredith Colon Johnston (WECP), Carthage, BROADCAST ACTIONS and vertical); and change type horizontal and William Howard Cole (WHOC), Phila- by Broadcast Bureau and vertical ant.; conditions. delphia, both Mississippi, in Dockets 15269- 70, with consent of all other parties, granted Actions of May 25 Actions of May 20 WECP's request to continue May 21 hear- WMAZ Macon, Ga.- Granted mod. of li- Granted renewal of licenses for fol- ing to June 15. Action May 20. cense to change studio location; remote con- lowing TV translators: K11BA, Allison Tele- trol permitted, while using non -directional vision Association, Allison, and rural area, By Hearing Examiner Millard F. French ant. Colorado; KO9DT, KO3BD, KI2DR, Baca TV In consolidated proceeding on AM ap- KMNS Sioux City, Iowa -Granted mod. of Co., Graft, Pritchett, Okarado and Buster, plications of Saul M. Miller, Kutztown, and license to change studio location; remote Two Buttes, Resort, Springfield and Edler, Bi- States Broadcasters, Annville- Cleona, control permitted; conditions. Richards, Regnier and Campo, all Colorado; both Penneylvania, in Dockets 19925, 14440. KI1EU, Otis, Colo.; KO3AM, KO8BS, Corn - granted petition by Bi-States for leave to KPTV(TV) Portland, Ore. -Granted CP Continued on page 87 amend application to (1) substitute William to change auxiliary trans. location, install E. Allaun, Jr. for Chandler W. Drummond as party, (2) increase ownership percentage of E. Theodore Mallyck from 49% to 50% and (3) change name of applicant partnership to E. Theodore Mallyck and William E. Allaun Jr., d/b as A -C Broadcasters: closed record; and scheduled proposed findings to be filed on or before June 30 and reply findings on or before July 13. Action May 25. By Hearing Examiner Walther W. Guenther - -- SUBSCRIPTION APPLICATION Extended from May 25 to June 15 time Television for the exchange of programing exhibits in BROADCASTING The Businessweekly of and Radio proceeding on AM applications of Copper Washington, D. C., 20036 Country Broadcasting Co. (WMPL), Han- 1735 DeSales Street, N.W., cock, and Upper Michigan Broadcasting Co. (WHDF), Houghton, both Michigan. Action Please start my subscription immediately for- May 22. weekly issues Payment ^chAd 52 weekly issues $8.50 104 $14.00 at' o Closed record in proceeding on AM ap- bill plications of Abacoa Radio Corp. (WRAI), 52 issues & 1964 Yearbook $13.50 Planse Rio Piedras and Mid -Ocean Broadcasting 1964 Yearbook $5.00 (so long as supply lasts) Corp., San Juan, both Puerto Rico. Action May 22. name title/ position* On own motion, continued June 15 hearing to July 20, exchange of engineering exhibits from May 18 to June 15 and notifi- address Business cation of witnesses, if any, desired for cross- Home examination from June 1 to July 6 in proceeding on AM applications of Copper Country Broadcasting Co. (WMPL), Han- cock, and Upper Michigan Broadcasting stete zip code Co. (WHDF), Houghton, both Michigan. Ac- city tion May 21. By Hearing Examiner Isadore A. Honig Granted request by Flat River Broad- company name casting Co. (WPLB), Greenville, Mich., to

BROADCASTING, June 1, 1964 81 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 20c per word-$2.00 minimum HELP WANTED 25? per word. -$2.00 minimum. DISPLAY ads $20.00 per inch-STATIONS FOR SALE, WANTED TO BUY STATIONS & EMPLOYMENT AGEN. CIES advertising require display space. All other classifications, 30¢ per word-ßi4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C. 20036. transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos Arruownrs: if or for custody return. etc., sent to box numbers are sent at owners risk. BaoaouerrnG expressly repudiates any liability responsibility their or

RADIO -Help Wanted Announcers Announcers-(Contd) Management Negro Rhythm & Blues DJ. Fast rising Needed immediately. 1st phone combo man south Florida station. Send resume and for 1000 watt day, 250 watt rite C & W Wisconsin station seeks manager. Fine op- audition tape to Box E -136, BROADCAST- station. Minimum of maintenance. Send tape portunity in small market. State experi- ING. and resume to KRBN, Box 908, Red Lodge, ence and salary. Box E -280, BROADCAST- Montana. ING. Good man with 1st phone to invest in and Excellent op- KSJB, 5,000 watts, 800 kilocycles, needs Caro- work at major market station. first class ticket announcer for top 40 oper- Manager for competitive small market -185, BROADCASTING. lina daytimer. Must be good salesman and portunity. Box E ation. A live swinging personality for after- capable of handling personnel. Absentee noon road show. KSJB has a well devel- owner. $125.00 weekly plus commission ar- New Jersey independent seeking experi- oped hop and road show bookings and rangement. Box E -337, BROADCASTING. enced announcer /newsman. Send resume shares liberally with announcers. Send pic- tape, salary requirements. Interview. Box tures, tape and resume to Henry O. Nybo, E -197, BROADCASTING. KSJB, Box 1271, Jamestown, N. Dakota. Sales Immediate opening for experienced an- Small, new station in world famous sum- nouncer in western North Carolina. Send mer- winter mountain resort needs combina- tape and resume first letter. Box E -222, tion engineer- announcer. Good music, mid- Los Angeles . Strong salesman, proven BROADCASTING. dle -road format. Send tape, resume and management abilities. Top opportunity. salary needed. KSNO, Aspen, Colorado. Salary plus top station, multiple group. Box Experienced announcer wanted. Must be C -5, BROADCASTING. copy and do produc- Staff announcer with first class FCC license. able to type creative No maintenance. WAGM. Presque Isle, Wanted: An experienced top salesman- tion spots as well as a good air job. Beau- California City. Box E -246, BROAD- Maine, 5000 watts, ABC network affiliated. preferably with RAB training -solid back- tiful Call or write Mr. Lyons, Box 749, Presque ground in promotion, special events and CASTING. Isle, Maine, Telephone Area Code 207 -784- merchandising. Excellent salary with pluses. 1166. Box E -199. BROADCASTING. Need versatile announcer. Strong news, sports. Capable DJ. Northeast. Box E -322, Experienced announcer with first phone Sales manager for Atlanta area. $7,000-$8,- BROADCASTING. E -314, for 5000 NBC affiliate. Send audition, photo 000. Box BROADCASTING. and resume to WBCK, 390 Golden Avenue. Skilled morning man with good sense of Battle Creek, Michigan. Salesman wanted for suburban Chicago FM humor. Image creator. MC ability. Medium Station with top acceptance in market. Ex- midwest market. Send tape, resume, and 1st phone announcer opening for fulltime cellent salary and bonus arrangement. Send salary desired to, Box F -27, BROADCAST- Nashville independent. No maintenance. complete resume. Box F -26, BROADCAST- ING. Good future. Successful firm. Send tape ING. referenced, resume to Don Kern WENO, Salesman with management potential. Must Wanted: Announcer, must have commercial Nashville, Tenn. have successful Top 40 track record. One of radio experience of at least 1 year. Power- country's best pop music stations located ful 1000 watt daytimer on 540. Located in Announcer. Live, swinging personality, top in first ten markets. On East Coast. Send beautiful Appalachian Mountain area of Vir- 40 operation. WHSL, Wilmington, N. C. ginia, 50 miles from Bristol, Va., Tenn., 40 resume, references and late picture. Box WIRK, West Palm Beach, Florida top for- F -28, BROADCASTING. miles from Bluefield, W. Va. Plenty recrea- tion, boating and fishing at near -by TVA mat station has Immediate opening for 2 Wanted: Aggressive, young salesman for Dam project. Hospitalization and other top -notch professionals. Must be strong on ABC Television affiliate in important Ala- fringe benefits with salary between $75 and local news coverage and production. Send bama television market. Write complete de- $110 per week. Could use a country and air check of dj and news. No phone calls tails to Box F -40 BROADCASTING. gospel specialist or straight staff announcer. please. No collect telephone calls accepted. Send Work and play in colorful Colorado, vaca- tape and resume first letter. All tapes will Quality big coverage station with big band tion -land of booming Rocky Mountain em- be promptly returned. Box F -29, BROAD- sound wants good all around announcer pire. Opportunity for a salesman. Salary CASTING. $120 a week. Send tape and resume to and commission. Write KCOL, Fort Collins, Winslow Porter, WJTO, Bath, Maine. Colorado. Announcer with experience in gathering, WMAD radio, Madison, Wisconsin has open- writing and handling local news. Send sam- ings for two qualified men, Both must hold Wanted experienced radio time salesman. ple tape recording, snapshot and resume to 1st class operator's licenses and do top for- Excellent opportunity in growing college Box F -36, BROADCASTING. town. Possibility sales ty air show. No maintanence required. Full of becoming man- week's pay as base for twenty to twenty - ager. Phone office 796 -7684. Home 796 -8732. Major market 50 kw needs morning, late Charles WBRN, Big Rapids, two hours of air -time. Balance of work Riley, Michi- nite dee jays ... swingers. $15,000 up. Tape, week commission sales in one of the finest gan. No collect calls. resume Box F -41, BROADCASTING. radio markets in the middle west. Selling experience and good track record required. Suburban Chicago FM station seeks sales 4288, Madison, Wisconsin. manager, with excellent opportunity to be- Good music network midwest regional has Apply: P. O. Box general opening for staff announcer. Box F -92, come manager. Station has top ac- BROADCASTING. Immediate opening. Qualified announcer. ceptance in market. Excellent salary and Send resume and tape WPTL, Box 471, bonus arrangement. Send complete resume North Carolina. to Radio Station WEFA, Waukegan, Ill. Two country -western air salesmen. Only Canton, phone, the best apply. Prefer one with first Announcers with 1st tickets wanted for new Immediate opening . for a successful, both must have third. Excellent salary. East coast me- full -timer in New Jersey, expected on air professional radio salesman who wants to Commission if desire sales. in June. No maintenance. Professionals only. sell now, manage later. This is a permanent dium -large market. Tell all on Tape. Will F -55, BROADCASTING. Contact program director, WRAN, Dover, opportunity for an aggressive man with an return. Box N. J. with tape and resume, or call 366 -1510 extremely successful, modern station in a (area code 201). good competitive situation. Send complete Announcer- copywriter southwest's finest sta - resume with references we can check to: tions-AM & FM- stereo. Beautiful com- Capable air salesman must be strong on Arnold S. Lerner, General Manager, radio munity. Lover apartment for couple. New news and interviews also able to run tight station WLLH, P. O. Box 1400, Lowell Mass- Mexico or Adjoining state write Box F -72, board on music show. No top 40. 3rd class achusetts. BROADCAST G. ticket necessary. Send tape, to Zeb, Lee, Sales manager moving up, need thoroughly WSKY, Asheville, N. Carolina. Need 1st class phone announcer at station experienced, mature salesman capable of Announcer with first phone immediate open- earning better than $8,000 annually, Guar- with low turnover, medium market. head antee plus commission. Highly productive quarters for chain of 7. Some maintenance ing daytime AM full time FM contact Frank 2 Haas, 317, North 4 -7396, Marion, Indiana. account list. Prefer minimum of 5 -years and account service through week, with radio sales background. No "pitchmen" need air shifts on weekends. Good salary, fringe apply. Send replies to: Robert L. Whitaker. benefits for the right man. Northern Vir- Announcer for Atlanta, Georgia, area. $100 Vice President, WMIX, Mt. Vernon, Illinois. ginia area. Box F -73, BROADCASTING. weekly. Send resume, tape. Joel Lawbon, 111 Hillrose Avenue, Greenville, S. Carolina. Two salesmen needed for summer resort Staff announcer for night shift some TV, station. $60.00 draw plus commission, college married, at least 3 yrs. experience. Send Immediate opening for 2 announcers (first student, with experience preferred. Write tape, recent photo, resume, references, to phone) must have car. Phone 203 -489 -4181, M. S. Hayes, Box M, Ocean City, Md. Ray Lansing, KFBC, Cheyenne, Wyo. Mr. Eyre.

12 BROADCASTING, June 1, 1964 Technical Production- Programing, Others Sales Continued Chief engineer /audio. Major market, east Radio and /or television sales. Will graduate coast. Must be experienced chief. Reliable. from large midwestern University June 7. No announcing. Excellent equipment, work- Major station on NYC fringe -We concen- Seeking sales trainee position, Available ing conditions. Rare opportunity. Send trate on news; are looking for experienced June 8. Box E -87, BROADCASTING. resume, references and picture to Box D- man with administrative potential to do 298, BROADCASTING. same. Must have polished, authoritative Religious Sponsor list. Names and addresses delivery; must be able to gather and write of over 900 religious time buyers. Individ- Immediate opening for qualified, responsi- local news. Opportunity to do news specials, uals, organizations and agencies interested ble shop foreman in commercial sound & editorials, sports, too. Only replies which in radio time. This mailing list compiled music operation. Experience include audition tape, not less than 5" reel from background and preferable air check, will be considered. national advertising in religious peri- and knowledge of multiplex equipment, Complete odicals. $600 buys this list, exclusive in your procedures essential. No moonlighters ap- resume to Box F -61, BROAD- market. $250 buys this list on a non- exclu- ply-fulltime requirement. Fine opportuni- CASTING. sive basis. Box F -37, BROADCASTING. ty. excellent benefits, location in mid -At- lantic. All particulars, first letter. Box E- Young newsman for midwest award win - Hard working- selling -production -civic mind- 237, BROADCASTING. ning news operation. Opportunity for both ed general manager seeks permanent man- radio and television, local news gathering, agement or sales managemnt opportunity Chief engineer /AM. Major market. Gulf reporting. Send tape resume and photo to in medium market. Family. Best references. Coast. Excellent equipment. Send resume, Ed Huot, WTRC, Elkhart, Indiana. Box F -53, BROADCASTING. references, Box E -250, BROADCASTING. Chief engineer- announcer. Michigan day - Openings in newsroom for two young re- Amlouncera timer. Air shift plus maintenance. Send reporters on 13M daily. Some broadcasting sume to Box E -260, BROADCASTING. experience helpful but not necessary. For exchange of particulars write E. D. South- First phone showman -6 years major mar- First class studio -transmitter engineer, wick. Editor, Marietta Daily Times, Marietta, kets. Personality plus morning man. P. D. previous experience preferred, regional AM Ohio. Production, play -by -play. $175.00 minimum. and FM Stereo stations. No announcing. Box E -104, BROADCASTING. Southwestern Ohio. Send resume and picture to Box E -313, BROADCASTING. RADIO-Situations Wanted Experienced announcer -young ambitious and married wants medium market with Engineer for 5 kw daytimer. All mainte- advancement. Write Box E -110., BROAD- nance and some announcing or sales. North Management CASTING. Carolina. $100.00 weekly. Box E -338, BROAD- DJ, CASTING. Sales announcer, newscaster, run my own manager- seeking management op- board. Will travel. Box E -189, BROAD- portunity. Experience includes announc- CASTING. Chief engineer for New York radio station ing, programing, sales & and allied broadcasting properties. Must sports play by- play. 30, college graduate, Family & excel- Ambitious, experienced, first phone, college have good experience and education in all lent character. Employed Southeast. Box graduate. Married, phases of radio operation including admin- E -255, BROADCASTING. desires top -flight top istrative work. Box F-18, BROADCASTING. "40." Box E -249, BROADCASTING. First class studio- transmitter engineer for Thoroughly experienced manager ... sales- Negro, di/announcer: Recent graduate from AM -FM station in Northern Illinois. Oppor- man ... programer ... announcer ... de- top broadcasting school. Young, dependable, tunity to be chief for good stable mature sires small /medium market. Hard worker. with bright personality and smooth voice. man. Announcing helpful, but not neces- Employed Virginia. Box F -6, BROADCAST- Knows music. Will relocate. Box E -262, sary. Box F -22, BROADCASTING. ING. BROADCASTING. Needed by July 1st switcher with first class DJ, school grad, tight board, news, some ticket. Some announcing. Permanent. KRTV, 15 years experience-all phases, including experience, likes radio. Box E -302, BROAD- Great Falls, Montana. 8 years, General manager -11 years one CASTING. Wisconsin station -37, family, industry & Engineer /announcer or engineer copywriter community references. Box F -14, BROAD- DJ, announcer, Negro, authoritative voice. with first class license for 1000 watt station. CASTING. Excellent background, start Aug. 3, 1964. Good salary, generous benefits including Box E -326, BROADCASTING. Major Medical for family. Will pay moving General manager and sales manager team expenses if qualified. Must have worked in available Announcer -dj. Former program director, for radio or television . . . offer- armed forces radio, London, England; then middle west. Excellent schools and recrea- ing a combined 23 years of experience 22 in WOR; WNBC; account executive, channel tional opportunities. lakes in county. all phases . and tape of operations management 5; then free lance. Now seeking job at Forward resume, photo, to Man- . sales promotion . ager, WABJ, Adrain, Michigan. real opportunity to smaller outside New York City station to get top quality team for your station. relieve pressure. Can bring along assorted Box F -23, BROADCASTING. accounts. Box Full -charge experienced chief for kilowatt E -235, BROADCASTING. daytime directional with FM CP. No an- Announcer- Second phone, nouncing required. Salary $6,000. Full de- You've got it, I want it! Absentee operation two years ex- needed owner -manager? Box F -45, BROAD- perience public address will operate board tail to J. E. Willis, WAZY, Lafayette, In- CASTING. and do remote broadcast. Prefer small to diana. medium market in western N. Carolina or east Tennessee, or Miami, Florida area. Need chief engineer in this progressive mid - Will you give me chance to implement ex- Will consider other offers. Will also do audio Wisconsin city of 25,000. 5,000 watt AM citing, mature audience building program- work for television station. F -3, BROAD- transmitter and FM operation. Complete ing, sales promotion and administrative CASTING. cartridge tapes, excellent installation. Re- ideas that will build you profits? 23 years tirement plan, medical and life plan. Tre- in all phases of radio and TV last 8 as Town and country personality, family man, mendous future for the right man. Write working ad agency owner. Print experience, years experience or call Jack Gennaro, WFHR, Wisconsin too. Proven managerial know -how. With to advance. Box F-4, BROADCASTitYING Rapids, Wisconsin. well-known group operation 15 years. Gen- eral business degree. 43, married, children. Announcer -dj 3 years experience, family, Opening now for married first combo- Want to get out of agency business and back responsible, tight production, salesman, not man. Good pay, medicalap and in- to broadcasting enough to sacrifice present floater, prima donna. Box F -7, BROAD- surance, paid vacation. Rural background income. Must have $10,000 yearly minimum, CASTING. but not a must. Write or call however. No top 40 stations. Prefer west or preferred, southwest. Box F -46, WJBM, Jerseyville, Illinois. BROADCASTING. Experienced staff announcer. 5 years television, 8 years radio, married. Prefer Char- Wanted: a competent technical man with The hardest worker in radio desires first lotte, North Carolina area, but will answer first radio phone license experience not managerial position. Young sales /program inquiries from anywhere. Not a drinker or necessary. Write WPKO, Box 67, Wavery, manager. Announcer (news, sports, music). drifter. Best possible references. All in- Ohio. Knowledgeable, Aggressive. Family. Box or wire, Box F -10, F -49, BROADCASTING. BROADCASTING. Write Immediate opening Eng. & announcer- right pay for right man. Call D. Hughes, Young announcer, experienced, just mar- Lakeland. Flordia. Station manager -very successful- strong on Station Mgr., WWAB, sales- station or sales manager considered ried and wishes to settle, seeks progressive -references exchanged- opening. "Can do" production, news, copy, Programing, Southwest or west sales. Talented and delivery diversified, Production- Others coast preferred. Box F -58, BROADCASTING. adaptable. Box F -12, BROADCASTING.

Program -news director. Willing to work. Manager- Polished professional eager re- Available now for medium market, a sell- Good pay for right man. Middle Atlantic. turn radio. Long successful record small - ing di with production know how and news Box E -323, BROADCASTING. medium -large markets. Former owner. ability. Experienced B.S. degree in broad- Ideas, energy, initiative; bondable, reliable. casting. Will locate east or west. Box F -15, Carolina station needs good inside man for Familiar FCC forms, regulations. Tackle BROADCASTING. programing and traffic duties plus some an- promising situation anywhere, east -west nouncing. Good future opportunity for right Write, wire:Manager, 1032 Albany, Los An- man. Box E -339, BROADCASTING. First phone. Single. Age 26, graduate col- geles. 90015. lege, radio school. Light experience. Hard 50 KW Station in major market has imme- worker, dependable. Will relocate. Box F- diate opening for aggressive, creative news- Manager -administrator available now. Pre- 16, BROADCASTING. man with mature voice and professional fer Ohio -Indiana -Wisconsin. Experienced style of speaking and writing. Send tape, small market to network. Bob Brown, 920 Top 40 jock looking for job in east or mid - resume, and salary expected to Box F -9. Vermillion, Hastings, Minnesota. 612 -437- west- married- dependable-3rd class ticket. BROADCASTING. 3096. Box F -19, BROADCASTING.

BROADCASTING, June 1, 1964 83 Situations Wanted Technical Production-Programing, Others Announcers-- (Cont'd) Chief engineer, available immediately. Ten Continued years experience. Announcing if desired Box E -319, BROADCASTING. -- Tired of formulas, ratings; want security, For Hire -6' X185 lb. X 35-of energy Box F- common sense & fast thinking + loyalty - livable income; major experience. mixed with production creativeness, proven 21, BROADCASTING. Engineer, experienced AM, FM background music. Light announcing. Competent work- leadership & administration ability -top Gal announcer, first phone license, three er. Single. Military complete. Will relocate. rated dj -any station that is not run of the years experience, prefer New England, will Reply, Box F -5, BROADCASTING. mill. Box F -68, BROADCASTING. consider all offers. Box F -24, BROADCAST- ING. First phone, 15 years AM -FM experience, Experienced sports director. Creative sports south- features and professional play -by -play. Ex- Announcer, Negro. Light experience. Ambi- installations, announcing. Permanent, PR man. tape avail- ern coastal area. Box F -8, BROADCAST- cellent sales record. Versatile, good tious. Terrific radio personality ING. OSU grad. Will build money -making sports able. Box F -25, BROADCASTING. department Box F -70, BROADCASTING. College & broadcasting school & a bright 1st phone, 25, single, vet, Grantham gradu- young sound-a swinging top 40 dj. Box ate will relocate, anxious to learn. Box F- F-33, BROADCASTING, 20, BROADCASTING. TELEVISION -Help Wanted The gawking Hillbilly has a 1st phone. Transmitter engineer, 1st phone with nine Need job, salary $100 week to begin. Box years broadcasting experience. Good on Technical F -34, BROADCASTING. maintenance. Available immediately. Box F -35, BROADCASTING. Humorous swinger, not a gas bag, happy Experienced, capable, and stable studio and tasteful sound. Pro-personality, seven years EVTR maintenance engineer. Good salary top ratings. Box F-38, BROADCASTING. Experienced all phases AM, FM radio. Solid and working conditions for right man. Reply engineering experience at one of largest FM in confidence to Chief engineer, WEAR TV. Nation's most laffable, lovable swinger needs stations in #1 Texas market. Construction. Pensacola, Florida. first employment! Announcing school grad- proof, 3 years experience with consulting uate. Age 19. Write Keith "Humble" Sebas- engineer. Excellent references. Prefer Texas. tian. Box F -47, BROADCASTING. Need chance to prove ability. Box F -59, Experienced studio maintenance technician, BROADCASTING. permanent position, first phone, CBS affili- Announcer-di. Authoritative newscaster. ate, large market, progressive and stable Personable, dependable not a floater or management, well equipped, RCA cameras, prima donna. Box F -54, BROADCASTING. First phone. Communications experience. Ampex videotape, technical development Consider any location. Age 27, married. Box encouraged, intiative and originality recog- Polished Pro; announcer, di, newsman. Now F -62, BROADCASTING. nized, good fringe benefits, salary open. tops, major market. Mature, married. First Send qualifications. references, and recent phone, yes. Answers, let's talk business. First phone -seeking radio or TV studio and/ photograph to Chief engineer, WLAC -TV, Box F -57, BROADCASTING. or transmitter operations, can announce - Nashville, Tennessee. dependable- married -Calif. and southwest - Package deal. Announcer- writer likes middle others considered. Box F -63, BROADCAST- of the road. Heavy on production, copy. ING. news. TV, newspaper exp. age 25 college, Production- Programing, Others vet. Tape, resume on request. Box F -60, BROADCASTING. Studio and transmitter engineer looking for suothwest residency only. Desire growing Writer- producer. For public information de- Announcer-0, authoritative newscaster, progressive station. Box F -66, BROAD- partment of large eastern University. Must aviator reporter, experienced tight board, CASTING. know film, TV, some radio. Permanent po- bright sound. Want to settle, not a floater sition liberal benefits, including education- or prima donna. Box F -64, BROADCAST- al privileges for family. July 1st starting ING. Fifteen years experience. Two as chief. date. Write Box E -31, BROADCASTING. McClain, GL 9 -8243, Kokomo, Ind. An equal opportunity employer. Help! Trapped in one -station market! Plen- ty ambition-no opportunity. Plenty talent Production -Programing, Others Midwest TV group requires top flight news -no money. Morning specialist. Major mar- man to take ten o'clock news period, must 150. I'm ready. Are you? kets, let's talk for sports minded be experienced reporter, writer, film man. Available July 1st. Box F -65, BROADCAST- Sports announcer looking Advance to news director. Box E -205, ING. station, finest of references. Box E -47, BROADCASTING. BROADCASTING. First phone can aid chief, family man, mature voice and attitude, hard worker. Good Outstanding newsman- background includes Top rated station in northeast wants photo- references seeks permanence middle road, news directorships, mobile news, flying grapher- editor for documentary unit. Send tight board. Announcing school graduate, traffic reports. Published author, network resume and films showing A and B editing vet. Eastern Pennsylvania area. Box F -69, broadcasts, syndicated writing assignments, with double system sound. Box F -39, BROADCASTING. paid correspondent for major wire services. BROADCASTING. Excellent delivery, aggressive legwork. Li- I'm 18, ambitions and want to swing on censed pilot. 37, married, veteran. Prefer your rock or pop station this summer. Good personal interview. A strictly professional TV writer for documentary and special pro- metropoli- grams needed by midwestern Tv station. voice, delivery. News experience. Ira Lip- newsman seeking a professional Must have past experience in documentary son, 24160 Westhampton, Detroit 37, Michi- tan operation. Box E -301, BROADCAST- writing. Experience in filming desirable. gan. ING. Please send scripts, film, resume and salary Atlantic states will desired. Box F -50, BROADCASTING. -Southern announce- Radio since 1947-top football, baseball play - program for you or buy and sell my own by -play document top ratings metro time. 8 years, -family- personality-pop- -can Opening for transmitter supervisor. Must country -news -sports. Bob Hott, Dalton, mkt. Drive time. Southwest or South. Box have adequate experience and desire to Ga. 404- 278 -0502. F -13, BROADCASTING. work. Permanent position. Good residence provided at transmitter location. Send ap- Radio student announcer -country and west- Copywriter ... employed . . drive, talent, plication with full details to Manager KSWS ern- looking for start- trained all phases - know -how. Relocate now. South of Denver, TV, Roswell, N. Mexico. opportunity first consideration -prefer Ar- Salt Lake, West of Pecos preferred. Best kansas -Texas area -Tex Killingsworth, 806 references. No TV, Third. Box F -31, BROAD- Center, Little Rock, Arkansas. Experienced dedicated sports announcer CASTING. wanted to handle play -by-play interviews Mature-Sober 3rd class llc. Graduate radio and reporting. Desire videotape if available announcing school Hollywood. Exp. mobile Gifted copywriter seek spot with major plus resume and pia. Contact Program di- transmitter. Prefer S. Calif. nominal salary. market station. To save me from unemploy- rector, KUTV, Salt Lake City, Utah. Tape picture etc. Joseph Bowlen, 4201', ment write, Box F -44, BROADCASTING. Cahuenga, No. Hollywood, Calif. 30227. Graduate teaching assistant for 1964 -65 TV- Am I your answer? Program an- radio news courses, beginning Sept. 1. News Talented jock with first phone available y pdirector,sports. film experience and graduate school ac- now. Fully experienced professional broad- Family. Box1F-48. BROADCASTIING. ceptance required. Apply to: Director, caster! Top quality production and copy! School of Journalism. University of Wis- man. 312 -328 -7650 Mature family Phone be- Newsman. Age 23. Excellent newspaper ex- consin, Madison, Wisc. 53706. fore 6 p.m. C.D.T. perience. B. A., MA in journalism. College radio air work -good voice. Can do tight di I have developed a new concept in evening show. Avaliable June 22. Locate anywhere good music programing! Good music, not Box F -52, BROADCASTING. TELEVISION -Situations Wanted middle of the road. Entire show is sold out in half hour blocks. Top ratings in this Management five station market. Currently on the air Experienced sports director play -by -play all live all seven days. Will do likewise for sports. Strong on news and special events. your evening slot. Complete audition pack- Box F -56, BROADCASTING. General manager -sales manager, 39. In age including documentary proof of sales broadcasting since age 14. Radio 17 years, and listener response plus and actual even- Attention radio -TV stations! Announcer - television 8 years. Past decade in nation's ings music list. Six years experience. PD newsman with 2 years experience seeks 24th market. Nationally known and con- experience. 24, married, family. Jack Du career position with advancement opportun- nected. Successful producer of ratings, Long, 202 South 39th Street, Billings, Mon- ity. College graduate, Radio -TV speech prestige and profits. Box D -107, BROAD- tana 252 -5243. major. Box F -67, BROADCASTING. CASTING.

84 BROADCASTING, June 1, 1964 TELEVISION- Situations Wanted FOR SALE MISCELLANEOUS Technical-(Contrd) Equipment- (Cout'd) Continued TV maintenance engineer -1st phone -age Recording studio equipment in excellent Commercials taped by professional announc- 40-14 years experience. Most recent experi- condition for sale including console, micro- ers. $9.00 per minute spot. Send copy and ence in VTR's and solid state construction. phones, speakers, turntable, etc. Write, Box check! Audio Enterprises, 8623 Sedan Ave- Currently employed. Expect top salary. Box 170, Lexington, N. C. nue, Canoga Park, Calif. E -276, BROADCASTING. Engineer looking for advancement. Wish to Thermometer, remote electrical: used by Audio News -your choice of 28 or 40 daily situate in Florida. Presently located in over 1000 stations, enables announcer to actualities and voice reports from San Fran- northeast. Network maintenance, tape. read the correct outside temperatures from cisco, Washington, New York and other key studio construction, TV transmitters, 1st mike position. Installed in less than an news centers. Personalized identification of phone. Know all phases of engineering. hour. Send for brochure, Electro -Temp Co., your call letters and exclusive market Qualified for administrative procedures. Box 6111, San Diego 6, Calif. guarantee. Special delivery eliminates phone Write Box E -282, BROADCASTING for full cost. Write Box F -75, BROADCASTING. resume. Raytheon KTR- 1000A, RCA TTR -1C microwaves, cameras, transmitters used 5820s etc. Convention Specials -10 daily 3 % minute First phone engineer. Experienced UHF- Box E -342, BROADCASTING. (212) EN 2- features tailored for local sponsorship -plus VHF. Box 2361, El Cajon, California. 5680. off -floor actualities and commentaries. Box F -76, BROADCASTING. Commercial Crystals and new or replace- Production- Programing, Others ment crystals for RCA, Gates, W. E. Bliley Wanted: National Rep. for FM facility cov- Producer -Director exceptionally talented, and J -K holders; regrinding, repair etc. BC- ering the Flint- Saginaw -Bay City, Michigan 604 crystals; also service on AM monitors market. WNEM -FM 102.5 M.C. has power of desires work with station that demands and H -P 335B quality production. Experienced in all types FM Monitors. Nationwide 86 kw, antenna 800 ft., owned and operated unsolicited testimonials praise our prod- in conjunction with WNEM -TV, Channel 5. of live and taped programs, commercials, ucts and fast service. Eidson Electronic and remote broadcasts. Box E -220, BROAD- Company, Box 96. CASTING. Temple, Texas. Administrator top rated major market TV Phasemeter Nems -Clarke model 108 -E like INSTRUCTIONS news operation wants to relocate. Previous new, for up to nine towers. Ted Campbell. experience talent -reporter. Best of refer- WJAC, Johnstown, Pa. ences. Box F -11, BROADCASTING. FCC first phone license preparation by Program director or production manager Make offer . Preston portable disc re- correspondence or in resident classes. for top 100 television station. Over eight corder ... complete. Fairchild turntable ... Grantham Schools are located in Los years experience, in all phases of live, film, WAPX, Montegomery, Alabama. Angeles, Seattle, Kansas City and Wash- and pre- recorded production, with one of ington. For free 44 -page brochure write the nation's top 50. Would like to join sta- Everything in used broadcast equipment. Dept. 4 -K, Grantham Schools, 3123 Gillham tion just forming as I can provide addition- Check with us first. Broadcast Equipment, Road, Kansas City, Missouri. al staff members if needed. All with com- Box mercial experience. Family man- creative- 3141, Bristol, Tennessee. ambitious -available. Personal interview pos- The nationally known 6 weeks Elkins train- sible. Box F -30, BROADCASTING. Stanch Hoffman Mod. M -9 minitape portable ing for an FCC First Class License. Out- recorders- demonstrators, new condition ea. standing theory and laboratory instructions. Director -announcer- writer able. Creative. $425.00- Contact Mr. Cook, Shrader Sound, Elkins Radio License School of New Orleans. believable 8 years experience $125 minimum. Inc. 2803 M St. Nw. Washington, D. C. 202- 333 Saint Charles, New Orleans, Louisiana. Dave Davis 319 -652 -3144. 965 -1300. WANTED TO BUY Be prepared. 250 Watt Gates transmitter ... 1230 kc . . . First class FCC license in spare tubes. In operation when removed six weeks. Top quality theory and labora- from service. Best offer takes. KIES, Bishop, tory training. Elkins Radio License School Equipment Calif. of Atlanta, 1139 Spring St., N.W., Atbmta, Georgia. Turn unwanted broadcast equipment into Western Electric FM 3 kw transmitter, cash! Send list, description, price. Broad- model 504 -B -2. In good condition. Will sell FCC first phone license in six weeks. cast Equipment, Box 3141, Bristol, Tennes- either complete or parts. Call Tony Hogg Guaranteed instruction in theory and see. at Hazelton, Pa. 454 -3531, or Bloomsburg, laboratory methods by master teachers. Pa., 784 -5500. for prices and details. G.I. approved. Request free brochure. Transmitters and towers, AM, FM, Bought Elkins Radio License School, 2603 Inwood & Sold. S.O.S. 270 North Crest, Chattanooga, Road, Dallas, Texas. Tennessee. BUSINESS OPPORTUNITIES Wanted; 1 kw AM transmitter prefer Col- Tourist attractions are big business! Lost Elkins Radio License School of Chicago lins, GE. Also station and studio audio Mountain. Train through discovered Dixon Six weeks quality instruction in laboratory- equipment. J. Martino Co., 3131 Floye Dr., -Ticonderoga Company mines. 200,000 visi- methods and leading to 4 -6632. tors @ $1.00. theory the FCC Los Angeles, Calif. OL Lease, sell. Box 56, Crown First Class License. 14 East Jackson St., Point, New York. Chicago 4, Illinois. Remote control system. Please state make, age, price, accessories and what type trans- MISCELLANEOUS mitter used with. Don Michel, manager, Announcing, programing, console operation WRAJ, Anna, Illinois. 30,000 Professional Comedy Lines! Topical Twelve weeks intensive, practical train- laugh service featuring deejay comment. ing. Finest most modern equipment avail- Wanted: Cartridge machines. Prefer make introductions. Free catalog. Orben Comedy able. G. I. approved. Elkins School of taking Alvord cartridges. Write giving price Books, Atlantic Beach, N. Y. Broadcasting, 2603 Inwood Road, Dallas 35, condition. Box F -51, BROADCASTING. Texas. Need 1000 SALE help? Super dooper hooper scooper one liners exclusive in your mar- Announcing, programing, first phone. all ket. Free sample. Lyn Publications, 2221. phases electronics. Thorough, intensive Equipment Steiner St., San Francisco. practical training. Methods and results proved many times. Free placement serv- Television/radio transmitters, cameras, mi- Deejay manual . A collection of gags, ice. Allied Technical Schools, 207 Madi- crowave, tubes, audio, monitors. Electroflnd, station breaks, fillers, bits, gimmicks for son. Memphis, Tennessee. 440 Columbus Ave.. N.Y.C. clever deejays. $5.00. Show -Biz Comedy Service (Dept. DM) 65 Parkway Court, Brooklyn, N. Y. 11235 Since 1946. Original course for FCC first Xmission Line; Teflon insulated, 1%" rigid, phone operator license in six weeks. Over 51.5 Ohm flanged with bullets and all hard- 420 hours instruction and over 200 hours ware. New -unused, 20 foot length for Professional Dubs of your tapes ... 5" . . . guided discussion at school. Reservations $40.00. Quantity discounts. Stock list avail- $1.25. 7" . . . $2.00. Price includes New required. Enrolling now for classes starting able. Sierra- Western Electric, 1401 Middle Ampex Mylar ape, white tape box and reel. July 15 & September 23. For information. Harbor Road, Oakland 20, California, Tern - Please add 10c per tape shipping ... Satis- references and reservations, write William plebar 2 -3527. faction assured. B. Ogden Radio Operational Engineering School, 1150 West Olive Ave., Burbank, Cali- 250 ft. self supporting galvanized tower. Ex- Estate living, large majestic, (modern utili- fornia. cellent condition. Make offer. Eastside ties) French Colonial brick gate house on Broadcasting 114 Lakeside, Seattle, Wash- estate in Old Westbury, Long Island Gold ington. Coast. 50 minutes from Long Island Rail- REI down among the swaying palms beside road to New York City, one mile from the cool green surf in Sarasota, Florida. station. Telephone 516 -Ed 4 -5848. FCC first phone in (5) weeks guaranteed. One (1) 4CX 5,000 A tube taken from 5,000 Tuition $285 - private rooms $10 per week. watt transmitter when power was increased. job placement free. Classes begin June 30,- 4,000 hours at low power. Best offer. One Wollensak/Scotch recorders -tapes. Record- Aug. 9,-Sept. 8,-Oct. 13. -Nov. 17. For reser- (1) four bay Andrew FM antenna. Best ers traded for Wollensaks. Discount cata- vations write or call Radio Engineering In- offer. Box E -171, BROADCASTING. logs 10f. Box F -43, BROADCASTING. stitute, 1336 Main St., Sarasota, Florida.

BROADCASTING, lune 1, 1964 85 (Cont'd) I. IIII IIII.11ii.iiilmllil .IIII IlJl.iII IIII.IIII. INSTRUCTIONS-- li iSALES OPPORT JNITIESIIIlI Special accelerated first phone preparation available at Los Angeles Division of Grantham Schools. New classes begin AT LEADING RADIO NETWORK July 20 and September 21. For free brochure, write: Dept. 4 -B, Grantham Schools, are looking for two men as part of our expansion program. The 1505 N. Western Ave., Hollywood, Calif. 90027. men we want are about 35 years old. Have solid radio selling experi-

ence- probably at a station. Would like to work in New York or Train now In N.Y.C. for FCC first phone license. Proven methods, proven results. Detroit. Base salary plus incentive, plus outstanding fringe benefits. Day and evening classes. Placement assist- m 25 ance, Announcer Training Studios, W. Write us fully please, and enclose a photograph if available. 43rd. N. Y. OX 5 -9245. m America's pioneer. 1st in announcing since Box F -17, BROADCASTING 1934. National Academy of Broadcasting. 814 H St. NW, Washington 1. D. C.

Pittsburgh FCC first class "success- proven" accelerated course now in Pittsburgh. Day or evening. Free placement. For brochure. Help Wanted EMPLOYMENT SERVICE write American Electronics School, 415 Smithfield St., Pittsburgh 22. Pa. Phone 281- Production- Programing, Others 5422. PRODUCTION MANAGER TECHNICAL PERSONNEL Let help advance in the FCC first phone license in a short and com- Top Chicago Program Sales Agency has e us you to field of broadcast, 2 -way, and microwave plete course. Expert instruction. Request grown 1000% in five years and is now ready . electron- . information Four C's Technical Institute, to enter other Major Markets. Were hunt- . ics. Desirable locations available. For con- % plete information at no obligation, address: :e 2575 North Blackstone, Fresno, California ing a creative Production -Traffic Manager, 93703. Phone 227 -2951. heavy on announcing with intelligent, adult - Technical Employment Service oriented style. lob is in our Chicago H. Q. Box 3216, Bryan, Texas not FCC license in six weeks. Not a Q and A First Class License helpful, but essen- course. Get your license and a working tial. Starting salary open, with no ceiling This is space if you deliver. Please send tape and full Wknowledge of electronics. information. City's Texas -sized opportunity. Next class June 29th. Houston Institute of Electronics. Metropolitan Broadcasting Service FOR SALE-Stations e M Bldg., Houston, Texas. Div. of Miller & Krauss, Inc. 904 M and 5875 N. Lincoln Ave., Chicago 45, III. TAMPA, FLORIDA Announcers Situations Wanted -Announcers 10,000 Watts- Non -directional day- 1550KC new equipment- furnishings- studios. Assets include transmitter property with new building. Excellent opportunity for Country- MAJOR MARKET PRO'S AVAILABLE Western- Religious format in Florida's larg- Need Two jocks currently employed in one of est industrial city. Low down payment -at- Have Immediate tractive terms. Call John McLendon -601 - I top 20 markets. Both former P. D. Cr production directors; one first ticket. If offer 948- 1617 -Jackson, Mississippi -P. 0. Box bright swinging DJ's. 197. for 2 first phone right consider smaller markets. Full par- No maintenance. 1 morning and 1 after- ticulars first letter. noon. Midwest 5,000 wafter. Repeat this Box F -1, BROADCASTING is immediate opening. Better than average pay for right men. Rush tape, resume, To buy or sell Radio nd /or TV proper- photo, and salary needed to: TELEVISION ties confect: Management Box E -341, BROADCASTING Help Wanted - PATT McDONALD CO. ti P. 0. BOX 9266 - GL 3 -8080 AUSTIN 56, TEXAS SOUTHEAST ABC AFFILIATE OUR TOP 40 DJ who doubles in pro. duction is leaving the area because of in a three station VHF market needs an problems. He's a good man and family experienced manager-salesman with we hate to lose him. If you want good THE PIONEER FIRM OF TELE- money and lots of extras in a really big proven record. Also sales manager who VISION AND RADIO MANAGE- City (Top 20) send us your air cheek MENT CONSULTANTS knows how to sell and organize a sales and production samples. Negotiations Management in first letter. Box F-32, BROADCASTING staff. Send all details Appraisals Financing Personal interview will be arranged. HOWARD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W.

I II .11111 I I I I I I I I I I II I II C71III II I_ Cl III III I II IIC71111I111II I I CIIIII I III I tll II II II C71111II Box F -71, BROADCASTING Washington 7, D. C. METRO KY -OHIO MARKET FULL STAFF NEEDED . new 500 E Technical watt 2 -tower directional daytimer . , . Chief Eng. w /construction experience; POTENTIAL FOR SALE anncrs. w /1st phone: aggressive sales- An established fulltime station covering a prime eastern market -one of the coun- men with sales mgr. potential. Send full Television /Field Broadcast try's top 25 -is available for purchase at details. E an all cash price in the upper six figures. Engineers Ridiculously low annual volume directly KENTON COUNTY BROADCASTERS E due to failure to exploit. Oak, Kansas City, Mo. 5000 Video and RCA Television Tape in- Box F -74, BROADCASTING

11X111111 III III IC711III III IIIIC1111111111111C11II II I IIIIIIC1111111111111I111I111111111B stallation and maintenance experience required. Considerable travel involved. Openings in East. Send EXPERIENCED resume to: Mr. D. K. Thorne, RCA FOR SALE: Enthusiastic announcer Service Company, Cherry Hill, Cam- Profitable Alabama small market station, den 8, New Jersey. continuous money-maker under absentee Fast, tight board work. 5125 plus to start. management for five years. Attractive move up with Good chance to progressive modern studios. 8115,000 cash. No terms. outfit. Send tape to Don Hodges, KTOK, An Equal Opportunity Employer Oklahoma City, Oklahoma. Box E -272, BROADCASTING

86 BROADCASTING, June 1, 1964 STATIONS FOR SALE Continued from page 81 1. SOUTHWEST. Exclusive. Daytime. 520,- 3. FAR WEST. Medium market. Cross over 000 down. munity 590.000. Terms. TV ClubClub, Cannon City, Colo., KO4CR, ' 2. FAR WEST. Metro. Daytime. 5150,000. 4. PACIFIC NORTHWEST. Medium. Own- KOSAR KO7FI, Creede TV Associa- 29q down. er anxious. 525,000 down. tion, Creede, Masonic Park and rural area, all Colorado; KO7BW, KO9DY, Art Hibbs, JACK L STOLL & ASSOCIATES Westcliffe, Colo.; KO8AN, New Castle Boost- 6381 Hollywood er Club, New Castle, Colo.; KO9BU, K11EG, Blvd. K13CB, Parker Hill T. V. Association, Del Los Angeles 28, California Norte Colo.; MOST, Plateau Valley TV As- sociation Inc., Mesa, Colo.; K02DL, Salida TV Translator Association, Salida, Colo.: KO4AS, K06BF, KO3AH, K12AW, San Miguel Power Association Inc., Naturita, Norwood and rural area, Paradox, and Uravan, all Colorado; KO2CK, K1OBN, K12BM, Stanker Supply Co., Cripple Creek, Colo.: K11EF, K13DW, Akron, Colo.; KO9GB, KO2BS, KO5BJ, KI2EF, Upper Colorado River TV RECEIVER'S SALE OF RADIO STATIONS Association, Derby Mesa, Dotsero, between Cabin Creek and Dotsero, rural areas between Derby Mesa and Bond, and rural area On June 22, at between Dotsero and Carlsburg, all Colo- 1964, 12:00 E,D,T., I will sell by sealed bid the follow- rado; KO8AH, Walsh Community T. V., Walsh, Colo.; K7OBR, K72AN, K82AR, Du- rango Television Translator, Durango Junior ing properties: Radio Station Chamber of Commerce Inc., Durango, Colo.; WBOF, 1550 KC, 5 KW Day, Virginia KO3BA, KO7DH, KO9DH, Ark Valley TV Inc., Lamar, Colo.; KO2BL, KO4BG, KO6BM, Battle Mountain T. V. Association. Minturn Beach, Virginia, and WYFI and Gilman, both Colorado; KO6CX, K11FL -FM, stereo -equipped, 99.7 MC, 33.5 KW Buena Vista Television Inc., Buena Vista Salida and Poncha Springs, all Colorado K1SAR, Coaldale TV Club, Coaldale, Colo. erp, Norfolk, Virginia, Bids will be accepted on the stations together KO9BV, Cotopaxi Community T. V. Club or Cotopaxi, Colo.; K1OBJ, Divide Creek TV Association, Silt, Colo.; KO2DI, Granada Community TV, Granada and area, Colo- individually. Bids must be received by 11:00 A.M. E.D.T. June 22. 1964. rado; KO8BU, Holly TV Inc., Holly, Colo.; KIOAD, Lake Television Association, Valle - cito reservoir area, Colo.; KO3BH, Holly TV Inc., Holly, Colo.; KO7FQ. Placerville TV Both stations will be sold, subject to FCC approval, in their entirety (ex- Association, Placerville, Colo.: KO3AY, Ridg- way T. V. Association, Ridgway, Colo.; KO4AX. KO7CF, Rifle' Community Services Inc., Rifle and surrounding area. Rifle cept for accounts receivable) free of all liens and claims, For information (South Rifle), Colo.; K11FM, K13FL, Edward E. Schultz, Estes Park. Colo. KO9AP, Silver - ton TV Association Inc., Silverton, Colo.: KO3AP, Sweetwater TV Association, Sweet- about or inspection of stations, contact: water Creek area, Colo.; K13EL, Grand Lake. Colo.; KO2CR, KOTFA, KO9FA, Valdez TV Club. Valdez, Colo. and KO2CA, KO4BY, Roy Marsh Victor Volunteer Fire Dept., Victor, Colo.; KO2CQ, Yamba Valley TV Association, Elk P. 0. Box 536, Virginia Beach, Virginia, 23451 River valley, Colo. and K74AD, K77AA, K74AC. K79AP, La Plata Electric Associa- Call 703 428 -3434 between 9:00 A.M. and 11:00 A.M. E.O.T. tion Inc., Pagosta Springs, Bayfield and Ignacio, all Colorado. WKBD(TV) Detroit- Granted mod. of CP to change ERP to 331 kw vis., and 166 kw aur.: trans. location to Southfield Township, Mich.; type trans. and type ant.: ant. height to 840 feet: and make changes in ant. sys- JACKSON, MISS. tem; condition; also granted extension of completion date to Nov. 20. METRO POP. 225,000 For Best Results WO9AE Mountain City and Clayton, Ga.- 5KW/1 KW fulltime facility in this rapid Granted mod. of CP to change trans. location 700 feet northeast of original site. and growth -stable radio market. Ideal for Top - IF make changes in ant. system for VHF -TV 40 or Country, Western -Religious format. translator. Priced for quick cash sale. Call John Mc- WIBW -TV Topeka, Kan. -Granted license Lendon 601 -948 -1617 Jackson, Miss. covering changes for TV. - - - YOU NEED HELP KOMA Oklahoma City- Granted license P. 0. Box 197. covering installation of auxiliary trans.; specify geographic coordinates. OR WKTS Sheboygan, Wis.- Granted license covering changes in directional ant. pattern. WGAT Gate City. Va.-Granted CP to re- A JOB place expired permit to increase power and install new trans. IF YOU HAVE Actions of May 19 Granted renewal of licenses for follow- FOR SALE: ing; WAZS Summerville, S. C.: WFMD and auxiliary Frederick. Md.; WKTS Sheboygan, Midwest daytime radio station. All new SOMETHING TO Wis.: WSOR Windsor, Conn.: WCTV(TV) equipment. Less than $50.000, terms N. available to responsible persons. Reason Thomasville. Ga.: WPYB Benson. C.: for selling. Write, WYDE Birmingham, Ala. and WRWH Cleve- health. BUY OR SELL land. Ga. Box E -225, BROADCASTING WFMD Frederick. Md.- Granted license covering increase in daytime power. installation of new trans., and change to DA -2. WFMD Frederick. Md.- Granted license You Can't Top A covering use of old main trans. as auxiliary daytime and alternate main nighttime trans. CLASSIFIED AD at main trans. site. Rulemakings PETITIONS FOR RULEMAKING FILED Fla. single fulltime S 60M terms N. E. single daytime 100M 29% Fairfield Publishing Co., Fairfield, Calif. N. C. small regional 90M terms in -Requests institution of rulemaking pro- Ala. medium 5 kw -D 109M 29% ceeding to add channel 289 to Fairfield. Re- S. E. Too 50 daytime 237 M 29% ceived May 14. Jay Sadow, WRIP Rossville. Ga.-Re- buying and selling, check wich quests amendment of rules to change table CHAPMAN COMPANY INC of assignments as follows: Birmingham, Ala.: delete channel 299. add channel 300; 2045 PEACHTREE Brnädnrstingi RD., ATLANTA, GA. 30309 Rossville, Ga.: add channel 299; Knoxville, Tenn.: delete channel 299. Received May 20. BROADCASTING, June 1, 1964 81 Investment Opportunity The plant your company builds in 1984 will be designed our liberties ... prudence and industry in our thinking. by this youngster. When you bring the Payroll Savings Plan into your But long years of training must come first. Years of plant -when you encourage your employees to enroll- patience, love and planning. Years of peace and free- you are investing in all the children who dream of some- dom. For in any but a free and stable society, how can day working in steel and stone and space to make our land young people develop into the responsible, productive more beautiful and more productive. You are investing citizens our country needs? in the builders of our tomorrow, in America's future. You have an investment in this boy. In freedom itself. To protect this investment, you can join with other Don't pass this investment opportunity by. Call your leading American businessmen to promote the Treas- State Savings Bonds Director. ury's Payroll Savings Plan for United States Savings Or write today directly to the Treasury Department, Bonds. The Treasury Department's Plan works for United States Savings Bonds Division, Washington, stability in our economy ... strength in the defenses of D.C., 20226.

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88 BROADCASTING, June 1, 1964 Acountry boy who was born the grown to 5 kw. first Fourth of July after the turn Five barrels Mr. Draughon is sanguine about of the century, Louis R. Draughon has FM's future. WSIX-FM programs sep- had a career that seems as thoroughly arately with 100 kw and broadcasts American as his birthday. of oil went 38 hours a week of stereo shows. Mr. According to the popular myth, a Draughon is looking ahead for his tel- red -blooded American boy starts on evision outlet, too. WSIX-TV already does the proverbial shoestring and after pre- a long way some network color programing and lo- dictable hardships finds success. Life cal live color is planned soon, perhaps by is a different story, of course, and Mr. the end of the year. At the most recent and Buying Draughon is far from a stock charac- Selling Jack Draughon National Association of Broadcasters ter. But there are similarities. died in 1951, and Louis sold most of convention Mr. Draughon accepted an Few broadcasters, for instance, can his interest in the stations four years award for 10 years of primary affiliation boast of smaller initial investment than later. Mr. Draughon bought back a with ABC -TV. in 1957 Mr. Draughon's: he got started for five majority interest the stations in Mr. Draughon lives with his wife barrels of oil. and has no intention of letting go again and daughter on a 1,500 -acre farm near In the winter of 1926 Mr. Draughon -although he jokes with his employes Springfield. An undaunted commuter, more and his brother, Jack, were in a that "in one year I'll start drawing he drives the 75 miles to and from his cousin's auto accessory store in Nash- social security and let you boys do the office every day. He keeps 700 -800 ville and noticed some second -hand work." head of Angus cattle on the farm. equipment piled on the floor. It was a Wstx picked up an FM sister in 1948, Eye-Catching Quitter Mr. Draug- radio transmitter -a little battered and and the television station went on the hon met his wife of 28 years, Elizabeth, made with a wooden frame, Mr. Draug- air in November 1953. The power of when she worked for wstx. "You hon recalls, but just the sort of thing to the AM station, now on 980 kc, has know," he says in his pleasant Tennes- strike a young man's fancy. see accent, "I hardly even noticed her Their cousin didn't have much use when she worked here. I didn't start for the contraption and offered to sell WEEK'S PROFILE dating her until she quit to take another it to the Draughon boys, who ran a job. That must have taught me a les- service station and a wholesale oil busi- son, because ever since then I've paid ness. They didn't have an abundance more attention to my employes." of cash at the time, but five kegs of oil One of three children, Mr. Draughon seemed like a fair trade. The deal was was born and reared in Springfield. His made. father was at first a farmer, then turned But the brothers were from Spring- to state politics, serving as a state sena- field, just outside of Nashville, and the tor for two years when Louis was a transmitter was bulky. Learning fast, youngster. Later the elder Draughon Louis and Jack swapped a hauler some was for many years a magistrate for commercial time for his help in moving the area. the equipment. Louis's mother died when he was a Walk -up Radio However, before boy, and his only sister died when she the mover could collect his payment was 17. Louis and his brother Jack the station had to get on the air. Set- grew up close, and their ties lasted long ting up shop on the second floor of into manhood, as was evidenced by their their service station, the Draughons years of association in various business made their first broadcast Jan. 10, 1927, ventures. with 100 w. Just before signing on, Louis Draughon just missed serving they decided to use the call letters wstx, in the World War I. "I was just a kid which they took from the advertising then, of course," he relates, "but I was slogan of their shop below -"Where old enough. I had had my physical and Service Is Excellent." they were about ready to take me in WSIX- AM -FM -TV Nashville is now a when the Armistice was signed. So I multimillion dollar operation housed in never did get in the service." one of the South's most modern com- Although he looks to the future, Mr. munications centers, with more than one Draughon by no means scorns the past. hundred employes. As might be expected of a man with 37 Wsrx at first was on the air one hour years of executive experience in broad- a night, and six nights a week were sold casting. Mr. Draughon revels in reminis- for $10 each. They played records, Mr. censes and is a confirmed spinner of Draughon recalls, borrowing a few yarns. from a record shop and exchanging Louis Redell Draughon -Pres. and ma- Salesmen and other station visitors Inc., Nashville; b. jority owner, WSIX in his office, and them for others the following day. Springfield, Tenn., July 4, 1900; started find a cordial welcome News programing was limited. The WSIX in 1927, WSIX-FM in 1948, WSIX-TV Mr. Draughon loves to unlimber his announcer simply told the folks what (ch. 8) in 1953; sold two- thirds of sta- store of anecdotes. He doesn't mind he heard was happening around town. tions in 1955, bought back majority in listening, either, and he enjoys compar- wholesale The radio station was a red -ink side- 1957; owns real estate, farms, ing notes with broadcast executives who oil firm and service station; member- line in the early years with the broth- National Association of Broadcasters and ply their trade in other markets. ers concentrating on their other busi- Tennessee Association of Broadcasters, But perhaps his favorite conversa- nesses. Louis still owns the gas station both since inception, Church of Christ, tional companions are other veterans (which he leases out), the oil business Springfield, Nashville Area Chamber of of long years in the business. He has Commerce; m. Elizabeth Frey, Springfield, a to about. Like the best use and real estate and farm properties in Oct. 9, 1936; child- Betty, 18; hobbies lot talk the area. -fishing, hunting. to which he ever put five barrels of oil.

BROADCASTING, June 1, 1964 89 EDITORIALS

Timely challenge to start from scratch. If this course is pursued, the committee should be representative of every segment of the arts intricate and clever process that the FCC has de- that contribute to television, along with management and THEveloped over the years to control the programing of ownership, and possibly education. American broadcasting has at last been openly challenged by The quality must be improved and the base narrowed to a coalition of important broadcasters. It is not at all impos- manageable limits. The judging must be foolproof and un- sible that the commission will be forced to retreat or to de- biased. There should be no opportunity for bloc voting. Only fend its practice's in a court test based squarely on issues of in this manner can the awards be meaningful to those hon- constitutionality. ored and to the public. The accretion of program control has proceeded fitfully through much of the FCC's history, but it has accelerated A alarmingly in recent years. Strong- minded commissioners flirtation with fact with the willing help of staff members possessed by a sense THE television code board, as reported in last week's issue of mission have learned how to trample on the First Amend- of this publication, has recommended still more rules to ment while appearing to tippy -toe around it. The whole weed out what it has described as the clutter of nonprogram chilling process has been chronicled in this publication as elements in television schedules. its component events occurred. It is now laid out in all its For all we know, the board may be on the right track. unattractive complexity in the joint filing of RKO General, There may be more interruptive elements in programing than Time -Life, the WKY stations, the Lee stations, WWJ -TV, the majority of viewers can bear. For all we -and the code WDSU -TV and WTOL -TV. board -know, the board could be making a mistake. There If nothing more were to come of it, the filing last week is no research whatever to indicate that the specific condi- would perform a useful service as a presentation of the pat- tions that the board now seeks to eliminate are of any sig- terns of government control. Yet more must come of it, for nificance in forming audience attitudes toward TV. it cannot be ignored. The challengers have attacked the At its May 22 meeting the code board voted to recom- fundamental authority of the FCC to issue the television mend code amendments that would reduce the time occupied program reporting forms that it has proposed. They have by credits. This action was a sequel to a recommendation as much as told the FCC they will take it to court if it pro- adopted last January by the National Association of Broad- ceeds. casters' television board amending the code to exclude unin- And if the matter goes to court, the challengers have said, tegrated piggyback commercials. Both actions were aimed it will be received in a strikingly different atmosphere from at a reduction of nonprogram elements. Both were in keep- that prevailing 30 years ago when in two cases the courts ing with the established tradition that the code be amended upheld the FCC's power to impose sanctions on findings in response to prevailing pressures and not in response to that programs were objectionable. These two cases are often any meaningful attempt to find out whether the pressures cited as justification for the FCC's assumption of supervision reflect public attitudes or the private bias of those from over program services. They were decided, the challengers whom the pressure comes. have now pointed out, while there was still some doubt that There is some evidence that the incumbent code board broadcasting was protected by the First Amendment. has begun to wonder whether it ought to engage in research. asked the NAB That doubt has now been resolved. Not only has the At the May 22 meeting the board informally possibilities conducting Supreme Court ruled that broadcasting along with other research department to explore the of investigations into audience attitudes toward current prac- communications media is covered by the First Amendment tices in the of nonprogram elements. That's a but it has, in the past decade, given the "First Amendment scheduling a halting in the right direction. rights and protections... their greatest interpretive scope." step, though one, This argument by the challengers cannot be lightly dismissed. In the Supreme Court respect for the Constitution has been growing while at the FCC it has been diminishing. Those who issued the challenge last week may have em- barked on a long and costly struggle. They deserve all the support they can get. AUtyT FANNY S COOKING SCHOO L After Emmy

N)W that the Emmy awards for this year are last week's news the time for agonizing reappraisal must begin. The first decision must be whether outstanding performers and creative talents should be honored. The public has made television the most important of all mass media. Because the public's interest in our democracy is always paramount, it follows that there should be appropriate recognition. The modus operandi is basic. Major awards in other pro- fessions, such as the Pulitzer prizes in journalism and the Oscars of moviedom, have been plagued with controversy over the years. The ground rules -or lack of them-were responsible for the withdrawal of two networks and of others from participation in this year's Emmy awards. Drawn for BROADCASTING by Sid Mx The best idea yet advanced for rebuilding the awards structure comes from the International Radio and Television "What's the idea running those Alka- Seltzer spots right Society, which proposes formation of a high -level committee. after my show ?"

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