18 | Monday, March 25, 2019 Motoring DAILY HONG KONG EDITION Bosch: Shaping the future China tightens management of mobility in local market

By VOLKMAR DENNER of new energy vehicle recalls China has developed into a power- house of the global economy since it As sales of electric began to open up to the world four decades ago. One area that has devel- rise, State oped especially is its automotive Administration for market, which has grown remark- ably, despite last year’s slowdown. Market Regulation We believe this market still has toughens up safety long-term potential. The country’s relatively low vehicle density and increasing private consumption By ZHANG DANDAN means it is far from saturated. We [email protected] also believe that the way people Given the fast- move will change fundamentally — China is strengthening the man- especially in cities. evolving industry agement of its system for recalling And China’s rapid urbanization and increasing new energy vehicles, as part of the means this transformation will come country’s e orts to forge well-orga- much sooner here than in other competitive nized and high-quality development countries. In light of this trend, Chi- pressure, we believe of the world’s largest NEV market. na has set up comprehensive plans On its official website, the State to transform and upgrade its auto- innovation is key Administration for Market Regula- motive industry. to seizing these tion unveiled a notice on March 18, This includes improving fuel further strengthening the manage- consumption, reducing emissions opportunities.’’ ment of new energy vehicle product and making vehicles connected Volkmar Denner, CEO of Bosch recalls. and smart. This will mean business According to the notice, once the opportunities for traditional new energy vehicles have accidents manufacturers, for many new play- nected and automated mobility. It such as a tra c crash or fi re, the auto- ers, and of course also for technology is one of the world’s largest markets makers that produce or import them companies including Bosch. for cloud services, e-commerce and should promptly investigate and ana- Given the fast-evolving industry shared services, and this trend is rap- lyze the causes of those accidents and and increasing competitive pressure, idly crossing over into the automo- submit the results to the State Admin- Visitors look at the electric control system of a new energy car at an industrial expo in Beijing. we believe innovation is key to seiz- tive industry. istration for Market Regulation. CHEN XIAOGEN / FOR CHINA DAILY ing these opportunities. Through The national strategy of Internet As for the accidents that happened constant innovation, Bosch is work- Plus, good infrastructure and open- from Jan 1, 2018 to March 17, 2019, the ing toward a vision of mobility that minded users is fertile ground for notice stipulates the involved carmak- and the investigation of violations of vehicles. In the design, manufac- is emission-free, accident-free and the development of intelligent con- ers should investigate and analyze the laws and regulations. ture, verification and use of new stress-free. nected vehicles. causes of those incidents one by one The notice is a refl ection of trends energy vehicles, relevant technical This vision echoes with China’s According to a PwC study, the and submit those analysis reports by The automakers in the industry. Statistics released by standards and specifi cation are not strategy to further develop its auto- market for connected mobility ser- April 30. the State Administration for Market strictly observed, which leaves safety motive market and increase its com- vices in China is expected to grow In addition, the notice says the need to understand Regulation show that China sold a hazards,” said Ouyang Minggao, a petitiveness for the future. from $600 million in 2017 to $39.5 new energy carmakers, as the core that recall is not a total of 1,256,000 units in the new member of the Chinese Academy of The rapid development of new billion in 2030. producers of new energy vehicles, punitive measure. energy vehicle sector last year, of Sciences and a senior expert in new energy vehicles plays a crucial part That is why Bosch is developing should establish and improve their which about 135,700 were recalled. energy vehicles, the Time Weekly in this strategy, and as one of the mobility services such as fl eet man- traceability information management On the contrary, as That equates to at least one recall for reported. leading providers of electro-mobility agement or driverless parking in mechanism, stop producing, selling the last link in the every 10 new energy vehicles sold. In the fi rst 10 months of 2018, more solutions, Bosch is well positioned to parking lots for the Chinese market. and importing defective new energy BAIC BJEV — BAIC Group’s elec- than 40 fi res have broken out in new seize this potential. We also see a strong demand in automobiles and recall the defective quality assurance tric vehicle manufacturer — recalled energy vehicles in China, according to We invest some 400 million euros China for automated driving, which ones that are sold. system, a normalized 69,940 cars in 2018, becoming the the State Administration for Market ($452 million) in electro-mobility we address with a competent local The manufacturers of automobile automaker that recalled the most Regulation. annually — much of this in China, team. Technologies for automated components and parts, including the recall mechanism is NEVs last year. “Since the new energy vehicle is where 1.26 million new energy vehi- driving will improve the safety and power battery, electrical machinery an effective means to The models recalled cover almost still a fangle in China, the indus- cles were sold last year. comfort of driving. and electronic control systems, are all the new energy models of BAIC try needs much more experience,” It is also here that Bosch has start- 2019 marks the 110th anniversary required to inform the automakers improve the product BJEV produced from 2012 to 2018, and recalls are an opportunity for ed mass production of e-axles and of Bosch in China. Over the years, our and make reports to the State Admin- and the market.’’ including the E, the EV, the EX, the research, John Zeng, managing direc- 48-volt batteries. company has witnessed the rapid istration for Market Regulation after EU and the EH, the Time Weekly tor of LMC Automotive Shanghai, This year, moreover, we will be growth of the Chinese automotive John Zeng, managing director of they fi nd latent defects in new energy reported. told China Daily. setting up an engineering center in industry and has come to play an LMC Automotive Shanghai vehicles, according to the notice. Meanwhile, some other big name Besides the problems with batter- Wuxi to develop fuel-cell technolo- active part in this remarkable devel- The involved industry associations, automakers recalled quite a few ies, electrical machinery and electron- gies for the local market. But we opment. We welcome China’s further scientifi c research institutions and NEVs in 2018. They are ic control systems, some accidents should not forget that new energy opening-up and industry transfor- testing organizations should report 135,700 with 31,300 units, BYD with 10,100 related to the increasingly sophis- vehicle sales still only account for mation. any security problems and violations units, JAC Motors with 4,248 units ticated intelligent connectivity and less than 5 percent of the Chinese Together with our 60,000 local discovered in the new energy indus- new energy vehicles and BMW Brilliance with 2,001 units, automatic driving systems should automotive market. associates, we will continue to deploy try to the State agency without delay, were recalled in China last year according to the Time Weekly. be analyzed and investigated, Zeng For the next decade, the market our “local for local” strategy in China. according to the notice. The biggest differences between added. will still be dominated by vehicles Focusing on technological innova- Meanwhile, the agency is sched- the body structures of new energy “The automakers need to under- with combustion engines. For this tion and industrial upgrades, Bosch uled to enhance its research on the vehicles and traditional fuel vehicles stand that recall is not a punitive reason, we are also continuing to will support China in transforming safety of new energy vehicles, estab- lie in the battery, electrical machinery measure. On the contrary, as the last refi ne traditional powertrain tech- its and shaping lish in-depth investigation and analy- and electronic control system, where link in the quality assurance system, nology to make it as efficient and the mobility of the future. sis mechanism for new energy vehicle the main defects are found in NEVs. a normalized recall mechanism is environmentally friendly as possible. fi re accidents and intensify its super- “Battery overheating is one of the an effective means to improve the Besides new energy vehicles, Chi- The author is CEO of the Bosch vision of new energy vehicle recalls major causes of fi res in new energy product and the market,” Zeng noted. na is also blazing the trail for con- Group. Popular spun o by in bid to tempt young customers

By CAO YINGYING du, Sichuan province, on Friday. produced at its Chinese joint ven- [email protected] It came one month after it was ture FAW-Volkswagen’s plant in unveiled in Volkswagen’s head- Chengdu. German carmaker Volkswagen’s quarters in Wolfsburg, Germany. Liu Yigong, president of FAW- With its all-new Jetta model, which has been well- Juergen Stackmann, Volkswa- Volkswagen, said: “With 28 years’ known in China since the 1990s, gen board member responsible for accumulation on systematic design, advanced has grown into a standalone sales and marketing, said: “From capacity, FAW-Volkswagen will technologies and brand. It is targeted at the young Jetta’s hometown Wolfsburg to its promote the rapid development generation to meet the driving new home, Chengdu, the brand of Jetta.” attractive vehicle needs of di erent segments in the will meet young customers’ driv- With the support of FAW-Volk- model range, it world’s largest auto market. ing demands. With its all-new swagen’s strong R&D ability and (Jetta) will inherit The model sold more than 4 mil- design, advanced technologies and technical strength, leading manu- lion units by the end of last year attractive vehicle model range, it facturing system and improved VW’s quality and and has become the first car of will inherit Volkswagen’s quality marketing team, the company add a new chapter many Chinese people since it fi rst and add a new chapter of ‘people’s will step into a bright future with Jetta showcases its VS5 SUV in Chengdu, Sichuan province, on entered China in 1991. car’ in China.” Jetta, Liu added. of ‘people’s car’ in Friday. The model will hit the market in the third quarter of this year. Volkswagen showcased Jetta The company said that Jetta, According to China Passenger China.’’ CAO YINGYING / CHINA DAILY as its new sub-brand in Cheng- as an entry-level brand, will be Car Association statistics, the Juergen Stackmann, VW board member responsible for sales Co, the design of the products is the consumption habits of young and marketing led by a Wolfsburg team with strict consumers. It will be based on big quality standards. data and provide a flexible and The VS5 is expected to hit the convenient car-purchase experi- sales of FAW-Volkswagen increased market in the third quarter of this ence, such as scanning the QR 2.1 percent year-on-year in 2018 year, which is based on Volkswa- code to test drive cars or buying despite the downturn of the overall gen’s MQB platform. cars through an app or website. auto industry, totaling 1.99 million Dong Xiuhui, vice-president In addition, the brand will cre- units. of FAW-Volkswagen Automotive ate regional sales models, such At the launch ceremony, the fi rst Co and general manager of FAW- as experience stores, 2S and 4S three products of Jetta — SUV VS5 Volkswagen Sales Co said that they stores, and more than 200 dealers and VS7 and VA3 sedan — made will integrate internet thinking are expected to start business by their debut. with the whole purchase process the end of this year. According to Martin Jahn, exec- for Jetta. Dong said that the three mod- utive vice-president and managing Jetta will establish an accurate els will be presented at Shanghai director of FAW-Volkswagen Sales marketing system according to Auto Show next month.