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ALEX MINNICK EDITOR TELEVISION DICKINSON (Season 2) Apple Prod: Alena Smith, David Gordon Green LIVING WITH YOURSELF (Season 1) Jax Media/Netflix Prod: Paul Rudd, Jonathan Dayton, Valerie Faris, Tim Greenberg EMILY IN PARIS (Season 1) Jax Media/ Prod: Darren Star, Tony Hernandez Paramount Network Keith Cox THE LAST O.G. (Season 2) TBS Prod: Saladin Patterson, Steven Ast Mo Marable HAPPY! (Season 1) Universal Cable Prod./SyFy Prod: Brian Taylor, Grant Morrison RED OAKS (Seasons 1-3) Amazon Studios Prod: Greg Jacobs, David Gordon Green Steven Soderbergh UNBREAKABLE KIMMY SCHMIDT (Season 3) Netflix Prod: Tina Fey, Robert Carlock DIVORCE (Seasons 1&2) HBO Prod: Sarah Jessica Parker, Paul Simms, Sharon Horgan YOUNGER (Seasons 1-5) TV Land Prod: Darren Star, Tony Hernandez, Keith Cox DIFFICULT PEOPLE (Series) Universal Cable Prod./Hulu Prod: Julie Klausner, Amy Poehler, Dave Becky BROAD CITY (Season 2) 3 Arts/Comedy Central Prod: Ilana Glazer, Abbi Jacobson Amy Poehler THE HEART, SHE HOLLER (Season 3) Adult Swim Prod: Vernon Chatman, John Lee Alyson Levy THE MICHAEL J. FOX SHOW (Season 1) NBC Prod: Will Gluck, Sam Laybourne US AND THEM (Season 1) FOX/BBC Prod: David Rosen, Michael Listo Michael Glouberman, Andrew Gottlieb HARDWIRED (Pilot) Comedy Central Prod: Jim Biederman NEXT CALLER (Season 1) NBC Prod: Stephen Falk BUNK (Season 1) IFC Prod: Ethan T. Berlin, Eric Bryant I JUST WANT MY PANTS BACK (Pilot, Season 1) MTV/NBC Prod: Doug Liman, David Bartis ONION SPORTSDOME (Pilot, Season 1) Comedy Central Prod: Will Graham, Julie Smith 30 ROCK (Season 3, EP319 & Season 2, EP212) NBC Prod: Tina Fey FEATURE UNFINISHED SPACES Anja Films Prod: Alysa Nahmias, Ben Murray 405 S Beverly Drive, Beverly Hills, California 90212 - T 310.888.4200 - F 310.888.4242 www.apa-agency.com .

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Syndication's Sitcoms: Engaging Young Adults
Syndication’s Sitcoms: Engaging Young Adults An E-Score Analysis of Awareness and Affinity Among Adults 18-34 March 2007 BEHAVIORAL EMOTIONAL “Engagement happens inside the consumer” Joseph Plummer, Ph.D. Chief Research Officer The ARF Young Adults Have An Emotional Bond With The Stars Of Syndication’s Sitcoms • Personalities connect with their audience • Sitcoms evoke a wide range of emotions • Positive emotions make for positive associations 3 SNTA Partnered With E-Score To Measure Viewers’ Emotional Bonds • 3,000+ celebrity database • 1,100 respondents per celebrity • 46 personality attributes • Conducted weekly • Fielded in 2006 and 2007 • Key engagement attributes • Awareness • Affinity • This Report: A18-34 segment, stars of syndicated sitcoms 4 Syndication’s Off-Network Stars: Beloved Household Names Awareness Personality Index Jennifer A niston 390 Courtney Cox-Arquette 344 Sarah Jessica Parker 339 Lisa Kudrow 311 Ashton Kutcher 297 Debra Messing 294 Bernie Mac 287 Matt LeBlanc 266 Ray Romano 262 Damon Wayans 260 Matthew Perry 255 Dav id Schwimme r 239 Ke ls ey Gr amme r 229 Jim Belushi 223 Wilmer Valderrama 205 Kim Cattrall 197 Megan Mullally 183 Doris Roberts 178 Brad Garrett 175 Peter Boyle 174 Zach Braff 161 Source: E-Poll Market Research E-Score Analysis, 2006, 2007. Eric McCormack 160 Index of Average Female/Male Performer: Awareness, A18-34 Courtney Thorne-Smith 157 Mila Kunis 156 5 Patricia Heaton 153 Measures of Viewer Affinity • Identify with • Trustworthy • Stylish 6 Young Adult Viewers: Identify With Syndication’s Sitcom Stars Ident ify Personality Index Zach Braff 242 Danny Masterson 227 Topher Grace 205 Debra Messing 184 Bernie Mac 174 Matthew Perry 169 Courtney Cox-Arquette 163 Jane Kaczmarek 163 Jim Belushi 161 Peter Boyle 158 Matt LeBlanc 156 Tisha Campbell-Martin 150 Megan Mullally 149 Jennifer Aniston 145 Brad Garrett 140 Ray Romano 137 Laura Prepon 136 Patricia Heaton 131 Source: E-Poll Market Research E-Score Analysis, 2006, 2007.
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30 Rock: Complexity, Metareferentiality and the Contemporary Quality Sitcom
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