BEST OF ASIA ANNUAL RESEARCH REPORT iBrands 360 is a specialized brand architecture and research company that is totally dedicated towards brands White Page International is a global consulting firm with a diverse portfolio that includes brand consulting, print adver- research, Brand fortification strategies and company evaluation studies. Ibrands 360 research on brands have set new tising, creative advertorial promotions, PR, promotional AV production and research. The goal is to create a substantial industry benchmarks. Its research methodology in evaluating brands and it well-being have immensely accentuated and lasting improvement in the performance of its clients and strengthening their brand value. We serve to accomplish many brands positioning and dynamics in the marketplace. Its intellectual properties on brands have set new the goals of the brand for their products and services in the form business journalism and PR. With more and more standards. brands turning to marketing content, we leverage paid channels like advertorials and social media coverage for opti- mum coverage in the Asia Pacific, Middle East and UK. iBrands 360 is inspired by innovations and the intelligence with which companies build their brand value. iBrands White Page aims to be the world’s leading consulting firm, this is what drives its focus and efforts to be the ideal 360 is dedicated to the cause of a brand. It is focused on research for brands, with perception and valuation studies as partner for its clients. its core competencies. The White Page team is an exuberant group of individuals from different backgrounds and nationalities sharing the common passion of creating an impact by the work they do. ibrands 360 is a research company of WCRC INT +, the leaders is brand consulting and brand recognition studies. The work is driven by 3 simple principles WCRCINT+ is Asia’s leading multi-dimensional consulting & media company. Our core values of innovation and • If you can visualize the future you can create it intelligence creates value for brands. WCRCINT+ as a group provides solutions in the areas of Media, Entertainment, • It matters the most to you when you help make a brand Image Consulting, Advertising & Marketing Services and more recently, environmental Engineering & Technology. • To create an experience you need to truly understand the people who share it WCRCINT+ unmatched reputation in the field of brand research, rating & ranking has created and established some White Page was born out of the need to create a platform for brands to communicate with their audiences in a man- of the best brand IP’s in Asia. Some of these platforms are “Asia’s Most Promising Brands”, “India’s Most Promising ner that is easily understood. Brands”, “Most Valuable Brands”, “Asia’s Best & Fastest Growing”, “Seal of Gold”, “Most Recommended Brands” & What drives their business is the zeal to make clients successful by making the most informed decisions possible. “Most Admired Brands”. Brands have access to creative AV production for both internal and external promotions aired on top business chan- nels across Asia. The research conducted by White Page, is supported by R&D on the latest industry trends and Our strict and transparent research parameters create acceptability of the IP’s across Asia. These studies and leading analytical techniques. The expertise lies in performing complex studies analyzing data and interpreting results reports are available in forms of coffee table books, magazines, online & mobile applications that reach out the leading to most informed decisions through tools like Brand & Consumer Research - Industry Research - Trade Re- widest audience across Asia. Our reach focuses on the C-suite audience that ensures brands to enhance their image searches Case Studies & White Papers. within the industry and amongst their consumer base. Our pan Asia monthly magazine WCRC Leaders Asia have • Brand and Consumer Research: been lauded by brands and corporate leaders from across Asia for its effective & analytical content. Our team of Provide strategic insight into market entry strategy development, customer behavior studies, new product develop- associates and advisers have the experience in working on more than 1500 top and medium brands across industries. ment, brand health studies, competitor research, and sales growth strategy. This unparalleled experience in varied industry category from across continent Asia makes us the most sought after • Industry Research : consulting & media company. Strategic insight and analysis on more than 50 different industries • Trade Research We believe in delivering the best solutions to our clients that creates a positive disposition towards their brand. We • Case Studies & White Papers create value, credibility and impact a deeper market penetration for our clients. We live our projects and treat all our In today’s market where brands are getting tangled in ineffective and big budget communication and eventually get clients as our extension which helps us to create the best brand solutions for them. plunged into the abyss of anonymity, White Page International provides solutions that are based on market reality. 4 5 tHe teaM Best of asia Chief Patron Client Servicing PHase 1: the perception survey for ‘Best of asia Report’ was conducted by ibrands360 & White Page Prof. Malcolm McDonald indian sub- Danish Malik, sapna sharma, alina international and initiated by generating a list of 300 brands from the indian sub-continent, GCC ahmad member nations and south east asia. the list of institutions was prepared, using existing listings, Editor-in-Chief southeast asia: Charlie Zeng, sonia Khatwani rankings and other research reports and available sources. Dhruv Bhatia GCC Nations: Muneeb Hussain, abdullah al Zaim the list of the 200 brands were scrutinized on the parameters of Brand Loyalty, Brand image, Brand COO, White Page Intl. Editorial Desk Perception, Brand admiration, Market and Product innovation. sarmad Zargar sakshi Kalia tulika Maniktala the questionnaire explored the above-mentioned parameters and took further into account the Pratiksha Kapoor COO, ibrands360 global presence and UsP of the brand. Kingshuk Gupta Digital Partner Regional Head - Asia, White Page Intl. Denesof PHase 2: Based on the above parameters, the ibrands 360 & White Page international research team asif Var www.denesof.in filtered the list of 300 brands to top 200 Best of asia Brands under the purview of the survey. Director - Research Design & Print Brand Loyalty: Defined as when consumers become committed to your brand and make repeat M.Y. Makky (White Page intl.) aniruddha shee (Head Design) purchases over time. Brand loyalty is a result of consumer behaviour and is affected by a person’s shivalee Kaushik (ibrands360) iQ Design studio preferences. www.iqdesignstudio.in Director - Corporate Communications Brand image & Perception: Defined as the attributes of a brand as perceived by potential and actual Manchal saxena (White Page intl) Published by: customers. Nupur Lakhwani ((ibrands360) ibrands360 & White Page Consulting Pvt. Ltd. www.ibrands360.com, admiration: Defined as a feeling of wonder, pleasure or approval for a brand. Marketing & Corporate AFFAIRS: tamanna Khurana, Dhruv Pachnanda Market innovation: Defined as the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing. Head - Digital Media shahid Bhat, Kapil Rawat Product innovation: Defined as the creation and subsequent introduction of goods or service that is either new, or an improved version of previous goods or services. General Manager - Strategic Alliances & Partnerships Malika Piya singh, shaista Nabi, Prabuddha Pal fiNaL PHase: the list of 200 brands with the parameters was sent to a panel of eminent jury members to be rated on a scale of 1 to 10. the cumulative scoring of the brands was taken into account to arrive Editorial Advisors at the final list of top 100 ‘Best of asia Brand Report’. sadiq Zafar - india & south east asia Yasir Yousuf - GCC the process advisors & evaluators for the study is ibrands360 & White Page international. 6 7 FOREWORD FOREWORD burgeoning asian regions - south east asia, GCC Nations create a company that can stay profitable for many years to and the indian subcontinent. the edition constitutes the come. You can always sell more by cutting your price. But to top 100 admired Brands across all industry categories and make money in today’s competitive marketplace, you need features a few prominent leaders who have the distinction to build a brand. of leading these brands through a notable and impressive and how do you do that?By narrowing your focus so you journey. these are brands that have strived to deliver can get into the minds of your prospects. exceptional reliability and extraordinary followership. and yet, management does just the opposite. they this platform is an international stage on branding constantly look for ways to expand their brands. to recognize and pay tribute to brands and leaders, by take Yahoo, the first major search site. Yahoo was once rewarding and reinforcing their remarkable journeys. worth $120 billion on the stock market. (today, it’s worth just We have come across numerous university papers, $34 billion.) research documents and business reports on the What did Yahoo do next? it made many acquisitions and fact that the asian economy was dominated by giant turned them into Yahoo Mail, Yahoo Games, Yahoo Groups, conglomerates with a global presence from the likes etc. of Japan, China, south Korea and taiwan. this very the second major search site was altaVista which added dominance often overshadowed eminent players email, directories, topic boards, comparison shopping and setting benchmarks from the rest of the region. today, other services. these brands have broken through global barriers and the third major search site was Goto.com which also challenged the market dynamics of asian economics. syndicated its service to MsN.com, Netscape and aoL. the economics. Who would have thought this four-syllable syndication service was so profitable that Goto.com shut word would someday dictate the fate of earth.