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ASVA Visitor Trend Report, July 2019 Dashboard Summary Usable data was received from 196 sites. The total number of visits recorded in July 2019 July 2019 was 3,288,698; this compares to 3,269,050 in 2018 and indicates an increase of 0.6%. Excluding Country Parks ASVA's Commentary and Observations for July 2019 July 19 3,288,698 0.6% p Year-to-Date 15,138,756 0.2% p Encouraging to see visitor numbers to ASVA member sites rise in July, albeit marginally, with an overall increase 0.6% (excluding country parks), when compared with figures from the same month in 2018. We are pleased to continue to Including Country Parks report an overall increase in visitor numbers for the year to date, with figures up a modest, but still significant 0.2%. July 19 3,659,968 1.7% p For context, it must be remembered that 2018 was a good year for visitor numbers and followed on from a very strong Year-to-Date 18,654,415 1.1% p 2017 (and indeed 2016). To be more than halfway through a year where members had indicated uncertainty about performance of the sector, it is healthy to be reporting increased visitor numbers for sites across the country. Per Region Regionally, the North (up 3.6%), South (up 8.3%) and West (up 6.9%) are all showing increases, while the East follows a decrease in June with another decrease in July (down 3.5%). The overall picture is quite mixed when it comes to Northern 391,251 6.2% p attraction type, though as with June, attractions with more indoor elements (e.g. museums and heritage sites), appear *Northern Scotland † 339,356 3.6% p This report was to be performing slightly better than those with more significant outdoor elements. Eastern Scotland 1,809,313 -3.5% q produced for ASVA by Looking at individual attractions, significant Glasgow sites have enjoyed a good month for the most part, with Riverside Southern Scotland 71,366 8.8% p Museum (up 21%), Glasgow Cathedral (up 23%) and Kelvingrove Art Gallery & Museum (up 30%), all reporting healthy *Southern Scotland † 68,632 8.3% p increases. Strong visitor numbers in July are not just the persevere of Glasgow attractions though, with increases Western Scotland 1,388,038 7.7% p reported at major sites in different parts of the country, including the Scottish Parliament (up 10%), The Falkirk Wheel *Western Scotland † 1,071,397 6.9% p (up 11%) and Culloden Battlefield Visitor Centre (up 15%). In terms of the weather, for the most part July was rather unsettled with more cloud and rain than normal, though Per Attraction Category there was a notable hot spell from the 22nd to 26th, with some thunderstorms and very hot temperatures in places (e.g. record 31.6 °C temperatures were recorded on the 25th in the Scottish Borders) Heritage/historic The mean temperature for July was provisionally 1.4 °C above the long-term average, making it the 7th warmest July property/stately 1,253,123 1.7% p recorded since 1910. It was a cloudy and wet month, but generally not exceptionally so, and Scotland overall had house 133% of average rainfall and 93% of average sunshine. Museums & Galleries 1,378,037 3.0% p Zoo/wildlife/safari 226,029 -12.8% q park/aquarium Forest park/ 371,270 12.6% p country park Gardens 24,170 -9.6% q Distillery/whisky 76,566 1.1% p related Visitor Centre 48,383 15.2% p Boat Trip/Marine 192,923 2.0% p Other 89,467 -15.3% q Spend per Ticket SPV1 Retail SPV Catering SPV ticket sold2 4.68 (83) 11.49 (15) 1.02 (91) 1.13 (14) * † Excluding Country Parks 2.7% p 1.0% p -4.5% q -3.4% q

For further information, contact ASVA at: Confidential information for ASVA members only e-mail: [email protected] Please do not further distribute this report without permission from ASVA Tel: 0141 229 0923 Any commentary to press will be managed by ASVA 2 Year-on-Year Visitor Numbers Visitor Numbers

0.6% p

Latest Month 3,288,698 4,101,956 3,269,050 3,288,698 2,889,977 2,796,118 2,569,204 2,017,831 2,229,877 1,545,893 1,612,429 1,336,860 1,205,663 1,341,695

Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Additional Comments Jul-19 Jul-18

Positive influences Braemar Castle "We've continued to have increased numbers week by week throughout the month. The first week of July, Ticket SPV Retail SPV Catering SPV Ticket Spend we were offering the joint Spring Rover ticket and giving free admissions to visitors who had already 2.7% p

visited attractions with the scheme." £4.68

£4.56 Retail Spend "Open streets day 3 on 4th" -4.5% q

Catering Spend

-3.4% q

£1.17

£1.13

£1.06 £1.02

Negative influences

Jul 2019 Jul 2018 £11.49 £11.37 Spend per ticket sold 1.0% p

______Jul 2019 Jul 2018 1 Ticket spend per visitor (Ticket SPV) divides the total ticket revenue by the number of visitors from ticket-revenue submitting sites. 2 Spend per ticket sold divides the total ticket revenue by the number of tickets sold. 3

Site-specific report July 2019 u Responses for July 2019 were received from 216 sites. u 7 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. u 20 sites have not submitted results or were closed for the season in July 2018 and thus do not appear in the tables below.

July 2019 July 2019 2019 2018 Y-o-Y 2019 2018 Y-o-Y Aberdour Castle 5243 3827 37% Crichton Castle 532 901 -41% Aberlour Distillery 1402 1187 18% Crossraguel Abbey 277 508 -45% 912 473 93% Culloden Battlefield visitor centre 29761 25792 15% Almond Valley Heritage Trust 20871 20752 1% Culzean Country Park 46549 28379 64% Arbroath Abbey 2265 2824 -20% Dallas Dhu Distillery 2476 2872 -14% Arduaine Garden 1500 1981 -24% Dalwhinnie Distillery Visitor Centre 7120 7321 -3% Bachelors' Club 147 120 23% Dewar’s Aberfeldy Distillery 5707 5549 3% Balvenie Castle 1754 1814 -3% Dirleton Castle 4712 5520 -15% Bannockburn 4146 4337 -4% Discovery Point 10975 8275 33% 378 214 77% Doune Castle 23807 23734 0% Bishops & Earls Palaces 4264 4120 3% Drum Castle, Garden & Estate 3655 2921 25% Black House 3474 3307 5% Dryburgh Abbey 3323 3333 0% Blackness Castle 11454 9285 23% Dumbarton Castle 4287 4475 -4% Blair Athol Distillery Visitor Centre 10461 12142 -14% Museum & Camera Obscura 2736 2282 20% Bonawe Iron Furnace 556 1058 -47% Dunblane Cathedral 1899 1967 -3% Bothwell Castle 1628 2197 -26% Dundrennan Abbey 712 784 -9% Braemar Castle 2752 2000 38% Dunfermline Palace 3861 3408 13% Branklyn Garden 1642 2623 -37% Dunstaffnage Castle 4884 4254 15% Brodick Garden & Country Park 10308 5284 95% Edinburgh Bus Tours 72284 87105 -17% Brodie Castle 8034 5006 60% Edinburgh Castle 316115 312620 1% Broughton House & Garden 2734 2240 22% Edinburgh Zoo 72189 77021 -6% Caerlaverock Castle 7781 6442 21% Edzell Castle 1382 1417 -2% Cairnpapple Hill 145 521 -72% Elcho Castle 821 1870 -56% Calderglen Country Park 123421 114286 8% Elgin Cathedral 7559 8472 -11% Callendar House 6418 6977 -8% Falkland Palace & Garden 6279 6012 4% Caol Ila Distillery Visitor Centre 400 1508 -73% Fort George 13819 13125 5% Cardhu Distillery Visitor Centre 1918 1966 -2% Fyvie Castle 3046 2512 21% Cardoness Castle 952 1184 -20% Gallery of Modern Art 55115 68100 -19% Castle Campbell 2659 3123 -15% Geilston Garden 1855 1970 -6% Castle Fraser, Garden & Estate 2138 2253 -5% Georgian House 3997 3640 10% Chatelherault Country Park 71321 73592 -3% Gladstone's Land 1217 1000 22% City Art Centre 7622 4867 57% Glasgow Cathedral 94771 77178 23% Clynelish Distillery Visitor Centre 1093 1132 -3% Glasgow Museums Resource Centre 1433 1426 0% Corgarff Castle 1344 888 51% Glen Ord Distillery Visitor Centre 7361 5592 32% Cragganmore Distillery Visitor Centre 1186 1063 12% Glenkinchie Distillery Visitor Centre 5252 3994 31% Craigievar Castle 2953 1647 79% Glenluce Abbey 253 189 34% Craigmillar Castle 5824 5262 11% Grampian Transport Museum 5071 4415 15% Craignethan Castle 1068 1206 -11% Greenbank Garden 3367 2338 44% Crarae Garden 1395 1859 -25% Gurness Broch 2510 2701 -7% Crathes Castle, Garden & Estate 9009 6140 47% Hackness 283 299 -5% 4

July 2019 July 2019 2019 2018 Y-o-Y 2019 2018 Y-o-Y Haddo House 1315 739 78% Museum of Childhood 26270 24565 7% Hermitage Castle 1272 1179 8% 14831 13753 8% - Newtonmore 13444 10155 32% Museum of Lead Mining 1347 1710 -21% Highland Safaris 5859 4413 33% National Museum of Flight 16887 20374 -17% Highland Wildlife Park 21943 31602 -31% National Museum of Rural Life 14111 12828 10% Hill of Tarvit Mansionhouse & Garden 895 709 26% National Museum of Scotland 260718 243347 7% Holmwood 218 460 -53% 106376 106226 0% House Of Dun 925 956 -3% New Abbey Corn Mill 846 802 5% Hugh Miller Museum & Birthplace Cottage 465 608 -24% Newark Castle 1539 1429 8% Huntingtower Castle 1620 1316 23% Newhailes 7229 6117 18% Huntly Castle 2600 2168 20% Oban Distillery Visitor Centre 8727 8722 0% Inchcolm Abbey 5108 7798 -34% Pitmedden Garden 3995 3495 14% Inchmahome Priory 3111 4564 -32% Pollok House 6994 4924 42% Inveraray Castle 23469 24045 -2% Preston Mill 421 481 -12% Inveresk Lodge Garden 198 817 -76% Provand's Lordship 12650 11834 7% Inverewe Garden & Estate 10963 13038 -16% Queensferry Museum 620 810 -23% Iona Abbey 12186 12224 0% 179584 147845 21% J M Barrie's Birthplace 397 228 74% Robert Burns Centre 3694 3919 -6% Jacobite Cruises Ltd 58910 57421 3% Robert Burns House 2149 1962 10% Jarlshof 6763 5910 14% Robert Smail's Printing Works 233 151 54% Jedburgh Abbey 5043 4774 6% Rosslyn Chapel 29190 29473 -1% John Gray Centre 11751 9945 18% Rothesay Castle 2055 2286 -10% Kellie Castle & Garden 2739 2645 4% Royal Burgh of Culross 3659 3084 19% Kelpies Tours 3235 3163 2% Royal Lochnagar Distillery Visitor Centre 2645 2914 -9% Kelvingrove Art Gallery and Museum 157694 120991 30% Scotland Street School Museum 6283 5482 15% Kildrummy Castle 877 886 -1% Scotland's Secret Bunker 5694 5161 10% Kisimul Castle 1653 1590 4% Scottish Crannog Centre 3761 3526 7% Lagavulin Distillery Visitor Centre 4142 2413 72% Scottish Fisheries Museum 11787 1388 749% Lauriston Castle 13279 13341 0% Scottish National Gallery 158625 199056 -20% Linlithgow Palace 14860 19841 -25% Scottish National Gallery of Modern Art 54528 71843 -24% Loch Leven 3490 2736 28% Scottish National Portrait Gallery 33229 29000 15% Macduff Marine Aquarium 7734 7450 4% Scottish Seabird Centre 36209 41364 -12% Mackintosh Queen’s Cross 625 871 -28% Seton Collegiate 347 388 -11% Maclellans Castle 778 1126 -31% Skara Brae 25943 24467 6% Malleny Garden 650 486 34% Smailholm Tower 729 966 -25% Meigle Museum 495 538 -8% Spynie Palace 1355 1610 -16% Melrose Abbey 10844 10767 1% St Andrews Castle 16728 17538 -5% Moirlanich Longhouse 135 160 -16% St Andrews Cathedral 9750 9902 -2% Mount Stuart 6547 5968 10% St Cecilia's Hall 913 1127 -19% Mugdock Country Park 63647 63104 1% St Giles' Cathedral 165834 178226 -7% 5

July 2019 2019 2018 Y-o-Y St Serfs 384 509 -25% St Vigeans 101 101 0% Stanley Mills 1286 1409 -9% Stirling Castle 99044 99513 0% Summerlee Museum 31114 28034 11% Talisker Distillery Visitor Centre 8141 8984 -9% Tantallon Castle 6474 7181 -10% Tenement House 2626 1769 48% The Black Watch Castle and Museum 8744 8129 8% The Falkirk Wheel 89325 80158 11% The Famous Grouse Experience 8535 8400 2% The Hill House 6078 3428 77% The Hunterian Museum and Art Gallery 18172 19006 -4% The McManus 20837 27268 -24% The Nelson Monument 10723 11592 -7% The People's Palace Museum 35665 42013 -15% The People's Story 10038 7424 35% The Royal Yacht Britannia 44688 51649 -13% The Scott Monument 2728 9153 -70% The Scottish Parliament 27686 25279 10% The St Mungo Museum of Religious Life And Art 18800 18051 4% Thomas Carlyle's Birthplace 884 88 905% Threave Castle 2372 3219 -26% Threave Estate 14903 9792 52% Tolquhon Castle 1185 1080 10% Urquhart Castle 102442 94512 8% 2112 1472 43% Weaver's Cottage 209 215 -3% Writers Museum 11167 12142 -8%